Local Branding

Essential Wedding Planning – Tips and Tricks

Most of us dream of our wedding day for years. We have this image in our mind of what the perfect wedding is. However, we have no idea what goes into making that perfect event. There are a million details that must be addressed to make sure everything goes off without a hitch.

In our minds we see bridesmaids rushing around getting dressed, and the groomsmen in their tuxedos laughing on the steps of the chapel. What we do not give much thought to is the florist, caterers, DJ, minister or official, or the videographer. We do not think of the crews setting up chairs and setting tables, the cake being delivered, the limo driver or the bartender. There are so many ways to make wedding planning mistakes, but professionals are here to help. 

There are a lot of talented people that must work together in order to give you that perfect day. We have interviewed wedding professionals from around the country to get some great tips and tricks that you can incorporate into your wedding. So let us share with you advice from the experts.

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Wedding Planners, Vendors and other pros

We believe in the importance of a good wedding planner. The vast majority of problems and issues that dance on the nerves of the bride and groom are easily dealt with by an experienced wedding planner. If you can only afford one luxury for your wedding day, we suggest you hire a wedding planner.

Karlee Jaramillo from Karlee K Photography shared her opinion about wedding planning:

“You’re engaged! Congratulations! Getting started in the wedding planning process, the biggest tip I can give would be to decide which wedding professional is the most important to you. Maybe you’ve been following a photographer’s work on Instagram religiously, waiting until it was your turn to let them capture your story in the dreamiest way. Perhaps you know that you could never do all the work alone, and having a talented planner who knows the in’s and out’s of making your wedding absolute perfection is your top priority. We all have that go-to vendor who we’ve just been waiting to reach out to ever since we met the right person, the vendor who fills our Pinterest board with our ideal wedding day. Reach out to that vendor before anyone else, and choose your day based off of their availability! I can’t count the times where so many couples have been so disappointed because the vendor of their dreams was already booked, but you can avoid this! And to do so, you may have to compromise somewhere else! Say you envisioned a Fall wedding in October, but the photographer is booked solid through November. You may want to consider a Summer or Winter wedding, and that’s ok! You will not regret making a small sacrifice in one area to work with someone who you know will take the best care of you when it matters most!”

Professionals Scott and Dana Halvorson of Weddings By Scott and Dana explain it best: “Dream weddings come in a variety of shapes and sizes, and to plan a truly memorable wedding can seem overwhelming. Here are a few tips to ensure your wedding will be an event to remember.

  • Know what you want: This is not just any ole wedding, it’s your wedding. Talk to you partner and decide what type of wedding you both would really enjoy. Personalize your wedding to match your personalities. Starting with a solid idea of what your dream is will make all the other decisions easier.
  • Get Help: Armed with your dream in mind, search out the professionals that can turn that dream into a reality.Everyone you hire, from your planner to your invitation designer, should know what your expectations are. Hire people who have experience with your type of wedding, then trust them to do what they do best.
  • Consider your guest: Think about your guest and how they will experience your wedding. Taking time to make sure your guest will be comfortable, occupied, entertained, and appreciated will create an event they will remember for years.
  • Have fun: Plan to enjoy this special day. Everyone will notice and it’s contagious. If you have fun so will everyone else. When everything is over, and you are reminiscing about your wedding, the fun you had is what you and your guest will remember the most.”

Cassandra Key-Lyons of Bridal Magic advises brides on ways to lighten their load and make things run much more smoothly:  

“My advice to couples planning their wedding: once you’ve made a decision, like picking your decor and color palette, stick with it. Don’t cause yourselves stress and confusion by continuing to look at alternatives. There are plenty of options out there but go with your instincts and what you want as a couple. Pouring over wedding websites and magazines long after you’ve already settled on something will only muddle the process. Also, don’t do something because you think you’re supposed to. If you don’t want a guestbook or to hand out favors with your initials on it, then don’t. It’s your wedding, so make it everything you want it to be.”

Courtney Branson from Lovely Little Blog also shares the idea to keep it simple. The internet is flooded by the ‘best wedding ideas’ but what if the brides just stick to what makes THEM happy?

“Pinterest can be your best friend or worst enemy. It’s great for sparking ideas and showing vendors your vision. It’s tempting to let it go past that but I encourage you to plan the wedding that fits your budget and vibe. There’s nothing less magical than realizing you’re in debt day one of marriage or planning a wedding that feels disingenuous to your relationship. You want folks to say, “This feels so y’all”. Don’t let the Pinterest board cloud your instincts.”

Betsy Tomasello, of Betsy Blue Photography, is in agreement on brides letting the professionals do what they do. That is the only way to get the best results. She says:

“One of my favorite ways to serve my brides is to include timeline assistance with every wedding booking. I’ve witnessed hundreds of weddings and am always happy to share my experience on when the best light might be for portraits, or possibly a more flattering position to angle the arbor in order to allow for the best light on the couple for their photographs.Planning a wedding is a huge undertaking, so why not rely on the experience of professionals around you to help plan your day to be as fluid and beautiful as possible.”

When it comes to wedding vendors, photographers, planners, and other professionals, John Lennon of Lennon Photography had this to share:

“Look for vendors who have a passion for what they do. A typical sales pitch equals common quality. You deserve vendors who dream of the perfect wedding because those are the people who care enough to deliver it to you.”

Trust your event coordinator to have some pretty cool ideas. They are up to the minute on wedding trends and traditions. Be open to their suggestions.

Kristin Rockhill, Wedding Stylist & Floral and Event Designs, has an eye for design and color. She says:

“Grey is my favorite color! When it comes to setting a stunningly styled tablescape my go to linen choice is grey. It pairs perfectly with wood tones, neutrals, pastels and even bright and cheery hues like lemon and tangerine!”

Sometimes we have to ask ourselves if we are creating the wedding we really want. If you want a small, intimate, gathering, then go for it.

As wedding expert, Maria Fernanda Marion of Blog da’ Maria Fernanda points out: “keep it small. Small weddings are more intimate and cozy.”

Lisa Gilbert from Lisa Gilbert Photography added:

“There are so many little details involved in planning a wedding and it can be exhausting. You need to prioritize their importance to you and then LET GO. Think about the last two or three weddings that you attended as a guest. What do you remember? The food? The centerpieces? How great the DJ was? Chances are, the things that stood out to you are the same things that will stand out to your guests, so stop worrying about the details that will fade (is anyone really going to remember the exact shade of your napkins?) and focus on the ones that are are meaningful to you (like keeping the dance floor packed). Then, let the people you’ve hired to take care of these details do their jobs, while you relax and enjoy the best day of your life!”

Bride showing Engagement Ring on Left Hand on Wedding Celebratio

Venue

Alexis Wilkins, the wedding and event planner at Alexis Wilkins Events shared her opinion with us:

“My advice would be to fall in love with a venue and not so much a date. Many brides dream of a wedding on a particular date but when they find a venue they love their “date” may not be available. If you love the look and feel of a venue, the date won’t matter as much to you.”

Beauty

On this single day, you want to be the most beautiful you have ever been.

Take these tips from Nina Moran, Cheekadee Makeup Artist:

“Summer can be hot and sticky but let’s keep the hot in our makeup and ditch the sticky! Whether you are doing your makeup yourself or having it professionally done, here are some tips to keep your makeup fresh on your big day!

Tone with witch hazel, we really like Thayer’s, Witch Hazel. This will remove any unwanted oil that may interfere with the longevity of your makeup

Prime your skin- We love Tarte Clean Slate Poreless 12 Hour Perfecting primer. This product refines the skin, is waterproof and diffuses fine lines and imperfections.

If you are super oily you can use a mattifying product like Face to Face Super Matte Anti-shine. Just a bit it the t-zone will do.

Set your makeup with a setting spray! Our favorites are Model in a Bottle, or Makeup Forever Mist & Fix. This will really improve your makeup wear!”

Kelly Brown from lulaandsailor.com added:

“Search For The Dress!

Every Bride is different as is the journey of wedding planning. There may not be a “favorite” part of the wedding planning process but my from my experience last year; it was without a doubt the search for the perfect wedding dress. Most brides wouldn’t take it quite as extreme as I did. Being a fashion blogger and wardrobe stylist I really wanted to document the process, especially because I visited thirteen stores. Yes, THIRTEEN STORES you read that correct lol. If I could give advice to a bride it would be to really take your time finding the perfect dress and take a lot of photos. Only you will know when you have found your perfect dress. Enjoy and savor every moment! “

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The Wedding Gown

Brides have to make sure to choose the perfect dress for the ceremony. Amanda Speed, the Managing Director Shades of White Bridal shared with us what she finds important about wedding dress shopping.

“Wedding dress shopping is one of the most exciting pieces of planning your wedding, so how do you get the most out of your experience?  Shop early!  Ordering in and altering a gown can take to 5-9 months.  Book only 1-2 appointments in a day and be choosy with who you bring, too many opinions can be very overwhelming.  Have fun, relax and be honest with your consultant about what’s really important to you – allowing the consultant to really engage with your needs and vision will give you the best of his/her professional abilities and that’s when the magic happens!”

Photography

Photography is a major priority for any wedding. This is a day that must be captured for eternity. Some day our great-grandchildren will look back on this day and we want them to see the love and hope we had for the future in our photographs.

Professional and devoted photographers do their best to make the wedding day special for the couple. Some of them even include a complimentary engagement session. Why is that? Angelina from Asterisk Photography replied to this question:

“We do this because it allows for 3 really basic yet crucial things to develop: Consistency, relationship, and trust.

These 3 items are so important to have with your wedding photographer –

First – having the same photographer shoot your wedding and engagement allows everything to be seamless and consistent. Brides usually pick their wedding photographer because they love their style – by having the photographer do both, your wedding style really shines through.

Secondly – Relationship. Hmmm. this is a big one for me! I love shooting weddings because of the relationships I get to form with my couples. The more I know my clients personally, the better I know how to serve them well.

This leads to our final reason: Trust. We all know that every relationship is built on trust. During that engagement session time, you’re able to build trust and relationship in a casual setting, the wedding day pressure isn’t around so you and your fiance are freed up to have fun!”

 Ayyyna Budaeva from Mango Studios added:

“Your day will come and go very quickly, remember to sit back, relax, don’t sweat the small stuff and enjoy the moment. Coordinating a wedding can be stressful but stay calm and focus on the big picture, and your photos! A wedding is a gathering of your closest family and friends in one room to celebrate your love and commitment to each other, celebrate that and live in the moment in order for your wedding photos to look organic, natural and effortless!”

Alicia Williams from Cordele Photography emphasizes the importance of referrals and some research before hiring your photographer. But most importantly…

“First, Relax!  Rome wasn’t built in a day, and neither is a wedding!  Research, ask friends and use google!  Friend referrals will give you a good sense if you like the vendor because you like the referrer.  Also, take notes at events and weddings you attend. Look at season color palettes Check out Color Me Pretty!  Talk to vendors and see if you jive with them.  Especially the photographer! They may take pretty pictures, but you want to have fun with them, they follow you everywhere!”

 

Bethanne of Bethanne Arthur Photography offers this advice for the couples:

“When searching for a photographer to capture your big day, keep a few things in mind.

  • Can you afford this photographer?
  • Are you willing to expand your wedding photography budget if you find your perfect match, in regards to photography style?
  • Do you feel comfortable with them?
  • Does your fiance feel comfortable with them? Do they seem personable?
  • Does this photographer seem to treat clients and events as just transactions, or do they try to get to know you or find a point of connection?
  • Do you love their work? It is so important to choose someone that actually has a photography style that you love.

 

These are your wedding photographs; these are priceless heirlooms you will have for the rest of your life and beyond, as they are passed down through the generations. Do not just hire someone because they are the least expensive, someone you know is friends with them, or they have 10,000 followers on Instagram. Choose a photographer that shoots images you love and swoon over; choose a photographer that you feel like you can connect with!”

Jillian McQuerrey, the owner of B.O.B. Photography, agrees with Bethanne about that special connection between the bride and photographer. She shared: “One tip I can wholeheartedly recommend is to do your research. I always tell couples I speak with to chat with more than one photographer. After that, choose the photographer you “click with”, love their work and feel comfortable around. If you think about it, you will spend more time with your photographer on your wedding day than your significant other. So you want it to be an enjoyable experience. The more comfortable you are with your photographer, the more natural your photographs will look.”

Many brides try so hard to control everything, for forget that they have hired professionals to relieve them of that stress.

This point was driven home by Betty Simpson, of Betty Elaine Photography, “Trust your photographer and other vendors! Yes, it is your wedding day (hooray!), but you do not need to be burdened with having to control the day or schedule out your timeline by yourself. Once you know what your wedding day is going to look like (location, ceremony start time, etc), it is important to talk to your wedding photographer about how much time they need for pictures. Let them draw up a schedule for portraits and help you figure out when hair and makeup should be finished. Your photographer will know the best time of day for outdoor pictures, how long you need them for getting ready pictures, and if a first look would be more practical for your wedding day.”

There are always little budget busters that manage to show up with weddings. Take care of small things and the big things will take care of themselves. The main thing is to have your day, have your memories, and have fun!

Here is a great tip by Jenna Henderson, of Jenna Henderson Photography “While wedding planning, don’t forget to budget a little money for after the wedding to use for prints of your wedding photos! After all, when the whole day is over, the photos are the only thing that will remain. You want to make sure you have enough cash stashed away that you can give your beautiful memories the treatment they deserve, whether that be in the form of a fine art album or perhaps a gallery of large framed prints. Printed photos also make a great gift for your parents as a way to say thanks for all of their support.”

Brandon O’Neal, of Brandon Oneal Photography, says it like this:

“As a photographer, I see weddings as a dance between preparation and chance. We like to allow the celebrations unfold naturally, but we often manipulate the timing and locations ahead of time so they work out in our favor for great images.Prepping for the day is essential- create timelines, do the meetings, set up the vendors. But, when the day comes, my biggest advice is to enjoy it no matter what. Brides put lots of time and energy into planning the day and it would be such a waste to not enjoy it. I want to photograph my brides and grooms having the time of their life, not micromanaging every detail and worrying about the flowers being just right – that doesn’t make for great images. So plan, then let go!”

Wedding photography is an art. So much depends on the location, timing, lighting, and ambiance.

Leslee Mitchell of Leslee Mitchell Art is an artist and photographer. As such, she has a wealth of knowledge she was gracious enough to share. She says:

“Light is 100% of every photo. It’s not 99%, it’s 100%.

Don’t let family photo time eat up more time than necessary. After all, the most important photos of the day are the ones of the bride and groom. No wedding is complete without the family photos, but family photos do not have to monopolize a majority of photo taking time.

However long your hair and makeup artist tell you it will take to complete hair and makeup, add at least 30-45 minutes. It’s common for hair and makeup to run over on schedule. When hair and makeup run over, you will receive fewer photos due to lost time that cannot be recovered.

Just relax. The most beautiful photos are the candid shots. Make a point to not know where the photographer is every second of the day. Chances are they’re somewhere looking right at you through their lens. Don’t mess up what could have been a beautiful, candid moment of you because you’re scanning the room looking for your photographer or trying to figure out if you’re being photographed.

If you hate being photographed to the point you almost break out in hives have a cocktail and relax. If you can’t relax, you will appear tensed in your photos. Don’t be hard on yourself. The majority of people are uncomfortable when they’re being photographed. Have a plan in place to be able to relax when it’s time to be in front of the camera. You’ll be very glad you did.”

Communication is key when it comes to your wedding. Details must never be left to chance. This tidbit from Leigh Fabozzi of Leigh Elizabeth Photography is right on the money! Leigh says,

“Maximize your photographer’s coverage by creating a timeline in advance. Make sure to sit down or have a phone call with your photographer about a month out from your wedding to finalize the timeline. Ask questions, iron out the details, and get on the same page. This will ensure your wedding day runs smoothly and stress-free!”

Carly Fuller from Carly Fuller Photography shared the idea of picking your home as a location for engagement photos. She stated: “Stay at home and capture your first professional photos in your first home together as a future married couple! One of my favorite places to capture a couple is in their own environment. All your favorite things surround you and even kitties are welcome!” By doing so, the engagement photos will be natural, and they’ll reflect your true personality.

Our Favorite Tip

Throughout the rest of your lives together, there will be issues and situations that monopolize your time. Take this advice from Candice Benjamin of Candice Benjamin Photography. Make this a habit throughout all of life’s challenges and you will always be content.
Candice simply states: ”Have a weekly date night where you aren’t allowed to talk about the wedding. Enjoy your time together!

Digital Branding

How To Promote Brand Using An Online Community

Building an online brand nowadays goes beyond creating marketing messages. A business requires to form genuine connections with its customers to excel online. Your business acquires more attention and develops as a brand when people can link to it and believe it is dependable.

That’s the reason a brand community can fortify and extend the reach of your brand online.

It’s probable that your business already possesses an active community on forums, social media, or your website. You can build community engagement to promote your brand’s growth. You can even leverage community-designed content to develop your brand.

#Present A Brand Value For Your Community

Customers will spend in your brand as your community signifies the values your brand is all about, permitting you to break your dependence on advertising and promotions.

# Explore Emotions To Grow Customer Retention

View brand communities for a few of the most luxurious brands in the world, such as Porsche cars, Rolex watches, or Montblanc pens. All of us know someone (perhaps yourself) who is an ardent fan and would never think about buying from a rival – whether you possess the money to buy one or not.

When your community members are joined to your brand and the community surrounding it, it builds a switching barrier. Due to their loyalty and investment in the community, they won’t be so price sensitive and will be less probable to shop about.

You don’t require to be a luxury brand such as Rolex for this to function for your brand also. Moroccanoil is a premium body and hair care brand that has built a community, Beauty Circle, around the worth and advantages of utilizing their products.

By exploring the emotions connected to looking and feeling your best, they’ve created a big  online brand community, without needing to think about reducing their prices to be the cheapest beauty oils on the market.

Make emotional attachments the bedrock of your community. Irrespective of what you sell, your one-time shoppers will become committed repeat purchasers as loyal members of your brand community.

# Build Valuable Brand Advocates

Your community can’t prosper if nobody is familiar with it. Fortunately, when you motivate your community members, you can alter them from being customers into brand advocates. Advocates like your brand and constitute a precious marketing channel, serving as a community megaphone to aid bring others into your brand experience. Besides, while they’re evangelizing for your business, they even spend double as much as an average shopper.

Energy gum makers Run Gum took complete advantage of community and brand advocates through their referral program. Numerous people don’t know what energy gum is, so their advocates were entrusted to educate outsiders and garner them into the Run Gum community. Run Gum’s investment worked, leading to a 200% growth in repeat purchase rate all due to their brand advocates.

The growth of your community only implies positive things for your business. By motivating brand advocates, they can distribute the value of your brand to help rope in new excited customers, and build a more engaging community experience.

# Understand What Prods Your Customers

The sole way to improve your customer experience is by knowing what your customers are experiencing.

Building an online brand community permits you to know what eggs on your customers, along with what they do and don’t appreciate the customer experience. Laced with all the product reviews, social engagements, and feedback forms, there are plenty of ways to discover everything you can do to make all interactions with your brand delightful.

When Altenew refurbished their website, they wished to discover how much they had improved the online experience. Believing their community would present honest evaluations, they emailed their members to receive some warm feedback. This aided the website project at hand, besides giving insight into what members value. Bolstered with that information, Altenew could better the entire customer experience for their shoppers.

Community members have invested effort, time, or money in your brand. That renders them perfect to offer feedback, aiding your understanding of what your customers truly value concerning your brand.

# Raise Brand Awareness

Word-of-mouth is still the most successful way to increase awareness and develop a business. In reality, people are 84% more probable to trust a recommendation or referral if it emanates from a friend, implying the value of community at an all-time high.

One of the leading ways to increase awareness is through brand ambassadors. The founders of theSkimm, a reputed daily newsletter, ascribe nearly 20% of general company growth to the ambassador program. “Skimm’bassadors” distribute the newsletter with friends and get swat and perks for striking specific referral milestones.

Bumble, the networking and dating app, designed the Queen Bee ambassador program. Queen Bees aid market the app within their networks and localities. They don Bumble-branded swag and hold in-person mingling events with thought leaders and influencers in their cities. These grassroots community efforts have aided 26 million users to form connections in only 3 years.

# Let Customers Discover

Communities not just promote growth, but they can be the most precious and truthful source of feedback for businesses. Conventional product marketing research, like focus groups and surveys, aren’t as trustworthy as once believed.

A series of experiments discovered that, when associating in conventional research, people get the Hawthorne Effect. People know that they’re being examined, so they alter their behavior as a consequence. This same effect doesn’t happen, however, when people exchange on social media and other online spaces.

Online communities, not just aid offer brands a profound understanding of customer requirements and desires, but user-produced content, like comments and reviews, are regarded as more genuine. Regarding 97% of online buyers read reviews prior to making a purchase, it is vital that communities are actively engaging and generating content around a company’s product.

Glossier, a skincare and beauty products brand, has mastered the art of making customers do this. They have built a huge, dedicated community that communicates through Slack, Instagram, and in-person events. Before Glossier inaugurates a new product, its editorial arm – Into the Gloss – will post an “open thread” soliciting advice on what its readers desire.

# Encourage Customer Success

The concept of the lone genius who achieves success single-handed is a fallacy. The most successful people form part of inventive and supportive communities.

Effective communities insert value when they back members, offer a sense of camaraderie, form strategic connections, and constitute a source of advice that members can implement upon their own lives. Community members frequently exchange a passion for individual improvement and continuous learning.

The most successful learning strategies involve communities and promote discussion, instead of having individuals read a book or view an educational video alone.

In reality, Flatiron School, the outcomes-targeted coding school, discovered that the most successful learning method for students is to join them with different learners and industry leaders through online communities and in-person events.

# Push Brand Loyalty To Acquire Followers

Maintaining current customers involved is just as vital (if not more) than acquiring new first-time users. Accenture discovered that two-thirds of customers will “invest more on brands to which they are loyal.” Glossier, for example, holds that 90% of its revenue is by way of returning customers.

The greater time or effort that a person invests in a service or product, the more they’ll finish valuing it. Researchers from Harvard Business School term this the IKEA Effect. IKEA’s business model makes the consumer spend time assembling the products, so they incline to overvalue the brand and products.

Whether it’s by way of in-person events or online forums, communities are core to awareness, brand loyalty, and general success. A powerful and engaged community will produce improved products, learning, and innovation, together with company growth. Nevertheless, to be effective, brands require to create communities that go beyond selling a product and offer value and support for members.

Enhance SEO To Boost Your Product Promotion

As SEO trends are continuously changing, online brand communities are a certain way to ensure genuine and quality User Generated Content (UGC).

Creating a community of people who like your brand permits you to conveniently activate consumers to generate fresh and specific UGC, yielding an ongoing portal of content – this is useful for both getting new eyes on your products.

48% of consumers tell UGC is an excellent way to locate new products, and 25% of search results for the world’s 20 biggest brands are links to user-created content. This is awesome news for marketers.

# Creating Online Community Through BuddyPress

BuddyPress is the social networking plugin for WordPress that allows you to compose your own Facebook. Whether you want to build a social space for your family and friends, build a collaborative environment for your co-workers and partners, or somewhere in-between, the free and versatile BuddyPress plugin is for you.

By selecting a BuddyPress theme with a nice assortment of BuddyPress page templates, your visitors will be offered a consistent user experience as they navigate through your website. This includes the login and registration pages, member profiles, activity feeds, private messaging tools, besides more.

BuddyPress and its add-ons present a plethora of social networking features that when combined with WordPress and the proper theme, present unlimited possibilities.

Conclusion

Creating an online brand community is an investment worth performing. Current top brands know that it is hard, if not, impossible to compete on selection, price, or advertising muscle like it was previously. They know that another brand will always exist ready to lose more on the sale or spend more on that impression. That’s why they highlight on developing an online brand community that cannot be imitated by the competition.

Developing a brand community will not occur overnight, but those who are ready to make the investment will reap the rewards above.

Author Bio

Rohini Oberoi is a passionate blogger at brndle.com . She is an experienced blogger and has written many articles and blog posts on topics related to WordPress, web design, web development, and online marketing.

Generator safety tips
Local Branding

5 Generator Safety Tips You Should Adhere To

A generator is one of the most useful things in the world. Whether it’s your office, your shop or your home, if the power runs out, you can always rely on your generator without worrying about anything. Power outages can be very irritating, especially when they are continuous. There are places in the world where there’s no electricity for hours, and it can cause a lot of trouble by stopping the daily routine of important chores.

In other words, one thing that’s well established among people is that yes, they do need a generator as a power backup when the electricity goes out. Now, first, you need to learn how to choose a home generator or a generator for your office, etc. Once done and once you’ve bought the generator, the next step is to be careful and adhere to some basic safety tips if you want the generator to work for you for a long time.

Here are some important generator safety tips you should follow for your safety and for the safety and maintenance of your generator.

Generator safety tips

1- Installing a transfer switch

If you are using a generator in your house as a power backup for when the electricity is out, you need to get a transfer switch installed by your electrician. The electrician will connect your generator with a transfer switch, and then this switch will power all the electric circuits in your home. The switch is to be installed next to the electric panel that you have. The whole point of it is to manage the power in your house.

2- Never plug a generator directly into a wall outlet

If you want to safely isolate the circuits of your home from the power lines, then the best thing to do is to install and use a transfer switch. One of the biggest things you need to avoid is to directly plug a generator into a wall outlet. This can be very dangerous, so you have to be extra careful with it. If you plug the generator directly, it will send back the power to all the connected utility lines. It’s called back feed, and it can be so dangerous that it might even start a fire in your house.

intelligent transfer switch

Photo by Kinsleyanalytics, Wikipedia commons

3- Read the manual for generator safety tips

Even if you’ve used generators before, you still should refer to the manual of the generator that you just bought. Read the instructions carefully because each manual and each generator has separate instructions given. There are modern generators out there that run on gasoline with just 10% of ethanol. No matter what it is, it’s important for you to be familiar with this type of fuel requirement. Not just this, but you also should know the amount of power that’s produced by your generator.

4- Never overload your generator

Every generator out there produces electricity by burning fuel. There are several different kinds of generators with different fuels, but most of the time, it’s unleaded gasoline that’s used. The output of electricity is always measured in watts, and you will find generators with different wattages. This is important for you to consider, and you need to choose the generator that fulfills your electricity usage. If not, you will overburden the generator, and it will then lead to dangerous consequences. There are many ways to manage your usage and reduce your energy bill when not using the generator. One of them is by comparing the energy plans and to come up with the most suitable and affordable one according to your needs. In this case electricity companies like Spark Energy come into place, they have plans that offer competitive electricity rates in the area of Texas in case you are looking to change your energy provider.

5- Always use heavy-duty power cords

Last but not the least, you should never use lighter cords because that increases the voltages, which is the last thing that you want. You are supposed to use heavy-duty power cords for lesser voltage, and things will fall into place for you.

Conclusion

These are the tips that you need to keep in mind once you bring a generator home. With these safety tips, you won’t have to worry about any damages and harm with your generator.

Personal Branding

5 Ways to Revolutionize Your Personal Brand for More Success

Whether they realize it or not, everyone has a personal brand. 

Your personal brand is all of who you are in public. If you get dressed to the nines to go grocery shopping, you’ve got a fancy brand. If you never swear, you might have a wholesome brand. 

Your personal brand isn’t necessarily who you are as a person. It’s more about how the world sees you. Yet if you want to be authentic, those two things should be aligned.

So your personal brand might feel boring to you. Because, well, it’s just you. 

But there are ways to revolutionize your personal brand to set yourself up for success. 

In this post I’m going to share five tips to supercharge your brand to help you stand out in your industry. 

1. Be the YOUest You

You’ve probably heard that Dr. Seuss quote that goes, “there is no one alive who is youer than you.” And that’s true. 

Too many people try to make their mark by acting like someone else. They try to mimic another personal brand that works. But the problem is that most people see right through that.

People love to see other people just being authentically themselves. And do you know why? Because it’s incredibly brave. Most people are scared to be themselves, which is why they love to see others doing it. It gives other people permission to do the same. 

2. Get Yourself Out There

To have a personal brand online, you’re going to need to get yourself out there on social media. You don’t necessarily need to spend all day on social channels, but you should invest your time in one or two social sites or apps that speak to you.

If you have very limited time to communicate who you are, you may have the most success on YouTube. This way, people around the world can get a feel for your personality and what you stand for immediately. And you can position yourself as an expert in your field rather quickly.

3. Use Consistent Messaging

You don’t need to come up with a catchphrase (unless you really want to), but you should be consistent in how you address people in your audience. Figure out what’s unique about your audience and come up with a nickname or a way to address them. 

Don’t make the mistake of calling them fans or anything that makes you seem like a raging narcissist. But instead try to find something that addresses their interests. If you’re stuck, check out this list of strangely unique job titles for some inspiration. Use this and other consistent messaging across all channels to reinforce your branding.

Whether a message is written or spoken, everyone should be able to tell it came from you. This means that you should be careful about outsourcing unless you have stringent brand guidelines. 

4. Create “A Look” 

In line with consistent messaging, you’re also going to want to create consistent imaging. This means using the same color palette for graphics, and it may also mean adding the same filter to every photo. Decide what works best for your brand and stick with it. It’s okay to switch things up here and there, but consistency is key in personal branding.

5. Refine Your Offer

In order to keep people interested, you’re going to have to provide value. So it’s up to you to decide what value you’re going to provide.

What can you offer that would be of greatest interest to people? And even if you’re giving away information for free, you’re going to want to find a way to monetize your personal brand. Create a brand plan before you start trying to monetize. This will help keep your message and purpose on track.

So, are you ready to revolutionize your personal brand?

Digital BrandingPersonal Branding

7 Reasons Why Users Interface Design Plays An Important Role In Web Development

In today’s digital age, having a website is not an option anymore. Every business must have a website and maintain a healthy digital presence in order to attract prospects. When it comes to a business website, user experience is everything. If a user lands on your website and leaves with a bad taste in their mouths due to poor user experience, they will never return to your website again.

Similarly, if a user visits your website and gets a great user experience, they will surely return to your website. User interface of your website can make or break your website because it is what influences the user experience your website visitors will get. If you have not diverted all your energies and resources towards improving the user interface design during web development, your users will always get a below par user experience.  As a website developer in New York, your main goal should be to make the user interface a joy to use for your users.

In this article, you will learn about seven reasons why user interface design plays a critical role in web development.

Clarify Brand Vision

Just like your brand vision, your target audience should be the focal point of your user interface design. When you design user interfaces with users in mind, you tend to create user interfaces that your users will love to use. It will also help you to refine your design and make changes based on user behavior and preferences. UI/UX design agencies here actively use this in their work.

In addition to this, design agency also clarifies your brand vision and gives you a better understanding of what your brand is all about and what you are offering to your customers. This will give a clear direction to your branding efforts and will increase your chances of your marketing campaigns to become successful. If you are lucky, you can also gain a competitive advantage over your competitors as well.

Improves Website Usability

To create stunning user interfaces, you need to develop a better understanding of your user preferences and behavior. Once you have done that, it will be easier for you as a web developer to provide them what they are looking for on your website. Moreover, this can also help you decide which features and functionality you should include and which ones to leave out from your website.

When users only get what they need, it will improve their user experience and make your website a pleasure to use. Take user input and feedback and tweak your website user interface from time to time. This will not only give a new look to your website but also sends a clear message to users that you value their input.

Enhance Customer Satisfaction

When you pay extra attention to website usability and improve the user experience of your website, it will directly impact customer satisfaction in a good way. When your website visitors are able to perform the action they want every time, they would surely keep coming back to your website for more because their customer satisfaction level is sky high. All you have to do is to maintain that customer satisfaction level by delivering a great website experience on a consistent basis. You will see a massive improvement in conversions and revenue while your website’s bounce rate will decrease drastically. 

Make Website Navigation Easier

What are the main characteristics of great user interface? It is easy to use and has all the elements at familiar places so that the users don’t have to go looking for it. When users get what they are looking for instantly, they will stay on your website longer and explore other pages of your website. Make it easier for them to jump from one page of your website to another by placing a navigation button at a prominent spot where users can easily see and click on it. Avoid hidden and cascading navigation menus as it can hamper the user experience. Hamburger menus might work great for smaller screens such as smartphones but it might not be such a great choice for the desktop version of your website.

Deliver Seamless Experience

Nobody likes to wait, especially your website visitors. If your website takes ages to load and makes your website visitors wait before they can interact with your website, it will destroy the user experience of your website. Even when your website is loaded, make sure that it responds to user inputs instantly. There should be no lag or stutters. That is where website optimization comes into play.

Get rid of extras from your website to make it nimble so it can load up quickly and respond to user inputs without any delays. Use a content delivery network and minify code to improve the website speed. You can also compress multimedia files such as images and videos so they can load quickly even on slow internet connections.

Boost Conversions and Rankings

When users can easily get the information they are looking for and complete the desired action, you are more likely to convert them into paying customers. If you consistently deliver great user experiences, users will start trusting you and will start to show interest in doing business with you. With search engines like Google paying attention to user experience factors and ranking websites based on that, a website that delivers a better user experience will rank higher than a website that doesn’t.  

Anticipate Customer Expectations

When users are the center of attention of all your user interfaces and a lot of research has gone into designing those user experiences, you can easily identify user behavior and preferences patterns. This enables you to anticipate their next move and fulfill customer expectations in a much better way than before. This way, you can make it easier for them to take the next step and convert prospects into paying customers.

How does user interface design impact web development in your opinion? Share your thoughts with us in the comments section below.

About the author

Usman A. Khan – Digital marketer at Branex – a website design company. He is a curious soul and spends his time learning and researching new subjects every day including – technology and website design. He regularly pours out his learnings as a blog on various platforms and wants to leave his mark on the digital landscape.

Digital Branding

Reasons to Hire a Web Designer

Have you have found enough reason to set up a website for your business but still do not know whether you should hire a local web designer?

Look out for these four signs that direct that you need to find a professional web designer.

1. You are too busy to build the site

Website design takes a lot of time. You need to go through the fundamentals slowly as you develop a robust site that will aid your business goals. You have to come up with a unique design that speaks out your brand and makes your business stand out from the rest of the competition.

If you are too busy to spend quality time on building your business website, you could miss a golden opportunity to get traffic to your company. People won’t take a second look at your site if it is not aesthetically pleasing.

You do not want to waste the chance to get people on your site. If you are busy with other things, the best thing is to contact a web designer and let them build a proper site for your company.

If you hire the right one, they will dedicate the quality time needed to bring the site of your dreams to life. This way, you won’t lose sleep about fixing time in your busy schedule for web development.

2. You are not an experienced web developer

Your site is a vital aspect of your company. It is essential that you put in the right houses to create a perfect site for your company. If you have never done this before, it can be hard to build a proper site that helps to attain your business goals.

You cannot just build a basic website and hope that it drives results for your company. You need to go through a lot of things in the planning of the process and assess how each element you add affects the user and their experience. If you have never built a website before, you might not be in a good position to create the perfect site for your business.

By hiring a local web developer, you bring experience in building profitable sites. They understand how to piece different parts of your site and how they can individually contribute to your business goals.

3. You are not familiar with driving results through your site

It is not out of the picture for companies to have a starting point for their site. You could have a rough idea of how you would like the website to appear, but you might not understand everything that needs to be done for it to drive the best results.

Various elements can collectively add up to a certain experience for your audience. A simple aspect of a site such as adding a video or a Call-to-action button can go a long way in affecting how people react to your content. If you have no idea about all the things required for a website, contact an expert web designer who will help you to determine all these things that are needed.

By hiring a local web designer, you will work with a seasoned professional that will help you find out what is needed for your website. They will adopt your rough ideas and bring them to life while consulting you along the way to ensure that they create the correct thing. This makes sure that at the end of it all, you get the right site that brings in good results for your company.

4. You need a standout site that differentiates you from the competition.

When bringing up your ideal site, you need it to be above the competition. It is vital to have a special site that is made to create a memorable experience for your audience.

If you decide to make the site on your own, you will most likely rely on a template builder to create it. These builders make it easy for you to bring up the site, but they do not make your site any different from all the others in the niche. You will look similar to all the other sites that have utilized similar templates.

You need to create a site that stands out from your competitors. If you contact a web developer, they will assist you to create a custom site that works for your company. You will get one that gives customers a unique experience and stands out from the rest.

Personal Branding

8 Steps on How to Market Yourself as a Logo Designer

Every 2 of 3 successful businesses have their heart craving for “Marketing.” Success or failure of any industry – be it of a logo designer, content creator, clothing brand, or what so ever – highly depends on its marketing strategy!

Marketing starts when a brand introduces its product and promotes it to its potential customers.  Without proper marketing, you could be having the best products available in the market, but no one will buy it because they would have never heard of it.

Importance of Marketing

Many companies and brands have been forced to shut down because of enormous losses, which only happened due to poor marketing. Following are some of the reasons to explain why marketing is vital for designers.

  • It gets your name out to the world and makes you famous.
  • It helps in boosting up levels of your sales.
  • It increases the reputation of your company.
  • It gives you healthy competition, which will never let your customers get bored of your brand.
  • It builds credibility and the right customer to brand relationship.

8 Tips to Market Yourself as a Logo Designer

In this world of designers and creators, marketing is the best way to take your name out in the world. It is the main element for growing your client base. But the question is how to figure it out. There are no ready-made tricks for getting your name out there in a blink, but sure there are some effective techniques to do so. Scroll below to read on the 8 tips on how to market yourself as a designer.

1. Define your Identity

To build a successful brand, the first and most crucial point is to know your own self. Define who you are and what is your identity. Define the type of work you could portray best. Which kind of industry would you target? These are the list of questions which will help you define your identity as a logo designer:-

  1. What is the vision behind your brand?
  2. Why must the audience choose you and not others?
  3. What is nature (type) of your brand?
  4. What are your specializations?
  5. Who will be your ideal customers?
  6. As a designer, what are your most active skills?
  7. How are you going to describe your work?
  8. How will you convince your clients?

The answers to these questions will define you and your work. It will let you have a clear and wholesome idea about your brand, its personality, and your targeted goals. Once you are done with making your identity as a logo designer, you are ready for the second step.

2. Create your Point of Difference (POD)

Before answering this question to your customers, first of all, you need to tell this answer to yourself. What sets you apart compared to the other logo designers in the market, why would the audience choose you? Once you get a clear answer in your mind, now show this to your targeted audience. Your point of difference will work as a critical stimulant to attract your audience. It will differentiate you from the other logo designers. The only reason why will a client choose you will be based on your point of difference, make sure that it is convincing enough that the client couldn’t turn away after looking at your profile. Make this strategy as the central part of your branding.

3. Be authentic

You must have heard it; honesty is always the best policy. Do not ever market something that you cannot do. Pretending to be an expert at designing iconic logo designs and not being able to deliver the best quality will hit you back as a doom. By plastering your profile with pictures of award-winning logo designs and giving your clients the most affordable logo designing packages is an excellent strategy to bring in customers, but failing at delivering the best quality work will mark you as a noncredible designer in your client’s eyes. Moreover, having bad reviews about your activities will end up failing your band eventually.

4. Build your audience

It is hard to build an audience when you start online logo design services. But always remember that success lies in inconsistency. Do not give up if, in the beginning, you are not gaining as many clients as you had expected, revise your brand strategy, give your business some time to build credibility, and never deliver anything less than 100%. Finally, wait and look at your brand’s growth!

Moreover, take advantage of social media and promote yourself. Look for connections on LinkedIn, follow the people on Instagram, invite people to like your Facebook page, and give and take shout outs every now and then. These are some really effective strategy and works 100%.

5. Start your very Own Design Blog

Starting your own blog is the best way to market yourself. Update your blog with snippets of your design every single day, add some personal projects, write about the services you can provide, talk about designing professional logo designs. This strategy will help you in maximizing your online presence; plus, it will give you exposure within your own industry. Cherry on top of your, clients will see you as an experienced and old pro logo designer. Check out sites of already established logo designers.

6. Master the follow-up

Delivering or posting about the best quality work is not just enough in this advanced era. Making an engaged social media account is more essential than starting the business. Once you have worked with a client, do not let them forget about you. Send the clients personalized notes, greeting, and emails about your promotions and discount offers. Just remember not to irritate them by spamming their email. Showing warm gestures like sending greetings will always make the client remember you and your work; plus, they will also refer your brand to others as well.

It is rightly said, don’t wait around for clients to get back to you. Create a balance between locating new leads and also engaging with past ones. Past customers are always great to re-approach. Since they have already worked with you, there will be fewer barriers to re-entry. Try to get in touch with the customers with whom people you have not heard from in a long while and look if they have any upcoming projects. Do not feel reluctant to ask for referrals, as your clients must be knowing similar businesses and will be happy to recommend you if you have impressed them with your work.

7. Harvest client testimonials

Another of the best marketing technique to get a good number of clients is by showing testimonials to your targeted audience. Ask your clients to write about their great experience they have had while working with you, show their affidavits to the world. Just ask your clients to make a simple tweet or post a Facebook status, even as little as this would be enough.

8. Don’t forget to market yourself offline

Finally, the last one, marketing, is not just done online; for logo designers marketing your work offline is equally important. You can always arrange meetups, conferences, workshops and industry events. These are the great opportunities to meet other professionals and get your name out in the market.

Conclusion

“Good content isn’t about good storytelling. It’s about telling a true story well.” – Ann Handley

It is never enough to be only good at something; being ‘good’ won’t attract clients. Marketing is equally important or perhaps even more important than the work itself. Unless you won’t tell the world out there about your expertise how will they know it! Many designers are very confident about their skills, but when it comes to establishing and promoting them, they get jitters. Yes, there is no easy way of promoting yourself as a logo designer, but with consistency and hard work, you can achieve all you have dreamt about.

Good Luck!

Digital Branding

4 Essential Tools to Streamline Your Workload

A high level of productivity is what workforce management expects from their employees in the modern-day workplace. Business owners have set the bar high because they are forced to keep pace with the unique demands of their customers. If a business fails to meet the needs of customers, then chances are, it will fall behind the competition.

To take an edge over the competition, it is essential that employees know how to tackle a heavy workload. But a majority of people struggle to get everything done when it comes to managing an ever-growing to-do list. There are days when employees find it hard to manage a constant stream of tasks that demand their attention.

If you are struggling to complete all of your assigned tasks, then here is good news for: there is a variety of effective tools out there that can help you to streamline your workload. Below is a list of some of these tools; so let’s take a look!

Hootsuite

Are you a budding entrepreneur? If yes, there is a good chance that there is already a lot on your plate and you are unable to manage the workload on your own. Well, this is exactly where Hootsuite steps in!

In this digital age, it is, without a doubt, essential to promote your brand on social media. But we can’t deny the fact that uploading posts to different social media sites can be a nerve-wracking, time-consuming, and cumbersome task. Therefore, you can consider relying on Hootsuite to save your precious time.

This app enables you to create and schedule social media posts on different social media platforms such as Facebook, Instagram, Twitter, and LinkedIn. Just take the time to sync your account of Hootsuite with your social media accounts, and you will be able to schedule your posts.

Hootsuite also helps you keep track of brand mentions in addition to scheduling posts on different social media channels. With this app, you can make sure that your official social media accounts are active even when you are busy dealing with other projects.

Asana

Chances are, you find it hard to organize your work and looking for an app where you can manage the different projects. Well, there is no need to look further as Asana is right here to make the lives of you and your team better and less stressful. It is a project management tool that comes with an array of features that enable you and your team to track their work.

What makes this exceptional is the fact that it comes with incredibly easy to use, simple, yet effective user interface. With the help of this tool, you can easily set to-dos and create tasks- you can organize all of these into projects. Not only that, this app also enables you to assign different tasks to your team from within the app.

With this tool, you can keep your whole team on the same page by adding reminders and monitoring tasks. You can even check the status of the tasks. You will certainly find Asana useful to manage or working on a team project.

Teamweek

If you are in search of a project planning tool, then your search ends here! Teamweek is a great tool that leaves no stone unturned in giving you a clear overview of what different team members are working on this week.

This app plays a vital role in assigning work evenly among your employees. This simply means that there will be less pressure on your team which will eventually lead to smoother team operations. What’s more? You can access this tool from any device using high-speed internet.

Wunderlist

Do you find it hard to organize your own tasks? If yes, then Wunderlist is here to your rescue. It is an easy-to-use task management tool that plays a vital role in managing your projects, plans, and other tasks.

What you need to know is that you don’t necessarily need to be a genius to use Wunderlist. This app manages to constantly notify you about important tasks and projects. All you have to do is take the time to write it down in the app, sit back and relax because Wunderlist will now be in charge of reminding you about all the essential tasks.

With Wunderlist, creating to-do lists has become easier than ever. Make sure you make the most of folders to group related lists. The best thing about this app is that you can not only set due dates but add reminders to those lists as well.

Not only that, you can also add notes and reminders through the Wunderlist app. This app allows you to share lists with colleagues and communicate with your team. If budget is your main concern, then you can opt for this app’s free version. You can also sign up for its premium option to gain access to more features.

Bonus Tools

ProofHub

ProofHub is a comprehensive project management and team collaboration platform. It comes with all the necessary tools to plan, organize, distribute, manage, and track the work effectively- all at one place. 

ProofHub offers high-level views of ongoing projects, tasks, and deadlines, helping managers understand team workloads at a glance. Managers can use Gantt charts to establish task dependencies, a Board view to spot bottlenecks, and custom workload reports for resource optimization.

The interface is customizable, user-friendly, and packed with various collaboration features. Tasks can be assigned with details communicated through custom fields and in-task comments. Additionally, it includes shared spaces for discussions, file storage, sharing, and instant chat.

ProofHub stands out for its simple flat pricing model with no per-user cost. There are two tiers to choose from, allowing unlimited users and easy management of projects across departments without financial worries.

Wrapping Up

No matter how overworked and overwhelmed you are, the aforementioned tools will help you better manage your workload. Not only that, these you can rely on these tools to have more free time in the process and combat stress in no time.

Digital Branding

5 Reasons Web Designer is Better Over Templates for Websites

There are a number of variables that come into play when you want to make your business achieve the results you desire. One of these variables is the website. A majority of the sales and interactions of the business world now happen online. A company can not get very far these days without having a proper business website. Your website is the face of your company on the internet and the only means of interaction between you and your customers. There is a whole list of reasons for not relying on a template to save costs. Let’s take you through some of the most prominent reasons that will completely take you away from ever using a template.

Uniqueness

A website designed by a trusted designer will always have a unique aspect to it which a template can never provide. The design will be original and customized for your business model only. If you ever select a template for your website you will be able to find hundreds of similar designs on other sites. Your website needs to stand out and saving your money by using a cheap template will never let that happen.

Target audience

A web designer always studies and understands the type of audience and customers you want to target. The designer will make the website in such a way that it appeals to your target audience the most. Every successful business is known to work on its target audience which only happens once you stop diverting resources to the people who won’t take interest in what you have to offer. A template can not provide you with such a service.

Efficiency

Using a template means you are displaying your products and services in a pre-set format instead of designing it on your own. A web designer does exactly the opposite of what the template does. The professional will showcase your products and services in the most effective manner. Tim Hebel of Beanstalkwebsolutions.com says you only have eight seconds to get the attention of someone visiting your site, so it needs to have interesting media, a prominent headline, and a large call-to-action button that is tempting to press. Without having such elements on your website you can not expect a lot of sales from it.

Utility

Almost all the templates you find on the internet have been designed and put there at some point in the past. This means that most of them are not updated to synchronize with the latest devices and gadgets out there. A professional web designer, on the other hand, will make sure that the website is able to run smoothly on every device possible.

Maintainance

You might save some money in the beginning by using a template instead of a qualified designer but after a while, your website will require changes and additions. These updates for your website will be complex and you will require professional help for this. In the end, you will anyway land up at a web designer’s doorstep, asking for help to maintain your website.

While deciding on important factors like a website for your business, you should never be stingy. Getting a website made is a one-time process and you should take out a budget for a professional web designer to make it.

SaaS Branding

A Comprehensive Guide to SaaS Branding

Too many SaaS business owners do not see branding as a crucial segment in the early stages. Especially when there is app development in progress and the business has yet to start growing.

There is one simple assumption that makes them oblivious to the importance of branding — they think that a good product will sell itself. They believe there is no need to invest in marketing campaigns or branding, and all other things that help build a strong company image and name.

However, that assumption is very wrong. And it can be fatal too. If there is no recognizable brand, even a trailblazing app will struggle.

Of course, you can always look for an already established SaaS business for sale, a recognizable brand that already makes a considerable profit. That will save you a lot of time and effort.

But if you’d like to start your business from scratch and build your own brand effectively, you can start so today by taking in as much as you can from this guide.

Before we start — what is branding really?

Branding can be described as an overview of what your target customers think about you and your offer (service/product).

This is the image your company has in the world, and it applies both to how your rivals and your customers see you.

However, when you delve deeper, it is fair to say that branding is a bit more complex. It also includes how the management and team players see and think about the company, its processes, motivation, and beliefs.

This is exactly why you should have your brand in mind before you start creating your business website and other marketing materials. It is this image that will separate your business from other rivals offering similar services or products.

Hence, it is reasonable to say that your brand is a mirror of what customers see and think about your company. And, logically, your goal should be to have a beautiful image in their eyes.

A strong name — a strong brand

The SaaS industry is growing at the speed of light and soon enough it will become difficult to find a unique company that is somehow different from the rest.

Well, the first step towards uniqueness is definitely your domain name. There are quite a few branding benefits of various domain names and extensions.

That is why it is important to learn what the cheapest domain names bring to the table contrary to the more expensive ones. For example, some people think that only an expensive domain name is a good one, but that couldn’t be further from the truth.

Also, know that there are hundreds and hundreds of extensions that you can use. These range from specific ones such as .TECH, .STORE, and .PRESS to the more general ones including .ONLINE, .WEBSITE, and, .SPACE.

The benefits of a good domain name for branding are quite significant. 

  • Firstly, a domain name tells your customers whether you are forward-thinking or not.
  • What’s even more important is that it helps you interact with a niche market. You are most likely dealing with a specific audience and that is why you should create specific domain redirects that point customers to what they want.
  • Finally, since people’s first contact with your business is your domain name, this makes the name an important factor when it comes to your identity. In other words, the message your brand name communicates is what most customers will see first.

Position

It is important to create a strong sense of what your products offer to the world. Additionally, that needs to be communicated in a way that differentiates it from all other available products.

First, it is important to explain what problems your service/products are solving. This is the act of positioning.

For instance, you could be helping teams become more efficient and avoid bottlenecks when communicating with each other (Trello, Basecamp, and so on).

A good position statement is not there only to place your product in the minds of your users but also to let you define your target audience and differentiate yourself from your competitors. This will also ‘vouch’ that you are on a path where every action is ‘on brand.’

Any decision you make will place you closer or further from where your competitors are located. That is why it may be useful to envision your product’s position as a location on a map.

Utilize emotions

No, you are not taking advantage of anyone’s feelings.

When marketing your SaaS, you have to be able to capture people’s attention fast. This will make them interested in your brand and that means that they will want to know more.

Your branding has to resonate well with your customers’ needs, aspirations, and emotions. That will help your company create a connection with people and build loyalty over time.

See what works best for you. For instance, most companies are used to seeing positive, benefit-oriented imagery and copy that highlight the pleasure to be gained from a product. But, this wasn’t the path for one industry giant — Basecamp.

In 2016, Basecamp changed their visuals to a cartoon drawing of a customer with her hair on fire being chased after by notifications, calls, and emails. Oh, they also tripled their prices.

This wasn’t something people were expecting to see. But, it was captivating and in the end, it worked.

Smart, right?

Social proof needs to be a part of your marketing toolkit

Social proof and testimonials are everywhere nowadays. That, above everything else, is a clear sign of how powerful this marketing tool is.

The most effective testimonials describe real scenarios and situations. These talk about problems your products solve and you need to add them to your arsenal.

For a start, you could start gathering testimonials. These can be conversation transcriptions you have with your customers or direct quotes from them.

Then, you could also introduce quick surveys.

For instance, when sending a survey, ask questions such as:

  • How did our product change your operations?
  • Is our product helpful?
  • How does our product help you get on with your work?
  • How would you feel if you stopped using it right now?
  • Would you recommend it to anyone?

When doing this kind of marketing, be sincere, and post honest answers. If your social proof seems staged, well, you have failed.

Add an element or two of reality by guiding your customers to highlight the elements of concern they had before they bought your product. When you clear out all the doubt, you win.

Conversational marketing as a cornerstone

If you haven’t heard of it, conversational marketing is a fresh approach to doing business online. The buyers are moved through marketing and sales funnels by using the power of one at a time questions.

But, why should you care about that? How can conversational marketing help you promote your brand?

Well, first of all, you need conversational marketing to ensure that you are providing value. Since this method revolves around messages, you should think about how your messaging platform can deliver content in a personalized and engaging way.

The customer experience should be thought out well and the messages need to align with other marketing efforts.

However, do not forget that you should avoid automating too much. Since the point is to provide a private messaging service (with the aim of increasing the number of personalized interactions with customers), you shouldn’t overdo it with chatbots.

Having technology at your disposal does not mean that you absolutely have to use it. The messaging platform is reserved for the more fluid, back-and-forth, or Q&A interactions. Do not let the customers feel that you are trying to sell something to them.

When a customer realizes that the goal is to have a product sold to them, your brand will look like it is just trying to take advantage of an honest conversation.

So, make sure to use this method but use it carefully. As you do this with more and more customers, your brand shall grow.