Monetize a digital brand with these strategies!
Digital Branding

15 Ways How To Monetize A Digital Brand

At this point in the game, virtually every company has a website. Websites are so easy to come by, any kid in high school can whip one out.

A few years ago, that was all that was needed. Just a website, with an email and a way to allow a potential customer contact you.

We used our websites as glorified company brochures.

But technology has advanced and today’s customer demands more. They reach for their computer or smartphone to find a service or a product, often before they even look locally.

When they find your site, they expect to be educated and entertained. They expect visual, and audio and immediate interaction. Though, your product may be better than the one they sell next door, if the owner next door has invested in his brand via his website, he will get the business.

Great examples such as Nelson Kitchen & Bath of design are definitely the ones that will take the business!

Keeping abreast of the latest technology, keeping our websites fresh and inviting, and getting our users to share on social media takes time and time is money.

Let’s see what 15 experts we’ve consulted have to say about their ways:

Strategies On How to Monetize A Digital Brand

Below you will find some insight from successful businesses who have harnessed the power of the internet to grow their brand and have managed to let the website pay for itself.

1. “In remodeling, you almost have to become the voice of the industry. Homeowners are looking for an expert. Give them just that. Provide tips and tricks regularly on your website and social media. Showcase and review new products to educate your target audience. Do these things consistently and watch as your organic leads start to grow.” – Kyle Baptiste, www.nextlevelremodeling.com

2. “We firmly believe that no matter the size of your business, it is critical to pay attention to your online brand and reputation. Even though we are a local business, our customers no longer find us just by word of mouth or passing by our showroom. They look for us online, and they want to see that we are active, engaged, and trustworthy. We demonstrate this to our customers by making our online storefront as user friendly and attractive as our physical store – by keeping the content updated, by providing useful industry relevant insights through our blog, by demonstrating our expertise through concrete examples of our work, and by engaging our professional and local community through social media.” – John A. Lang, www.langskitchens.com

3. “Monetizing your website is more than offering ad placement and joining Amazon as an affiliate. It’s a strategy that starts with your SEO and the time you invest in building your audience. The programs you choose that provide residuals, like Amazon and AdSense or even selling your products or services, won’t prove successful unless your website has traffic.” – Lindy Chaffin, www.unstoppablestart.com

4. “Getting your website on the first page of Google is all well and good, but if you want it to remain there for any length of time, you need to make sure that your homepage’s content engages the people who land on it.

There are two simple ways to increase audience engagement that are often overlooked. The first is a call to action: a concise instruction telling the visitor what action you would like them to take. This could be something as simple as, “Call Us For A Free Estimate,” and must include an action word and ideally, a benefit. The second is video. People like video. Google is well aware of this and counts the presence of a video as a positive factor in its ranking algorithm. So if you not only want to get but also to keep your website on the first page of Google, don’t forget to include a call to action and a video on the homepage.” – Philip Trapkin, www.sterlingworks.net

5. “There are many great ways to monetize a website such as an email newsletter lists, allowing ads on your site, e-commerce products and more. With that in mind, one very easy way to earn some extra cash many often forget about is affiliate links.

Affiliate links are a great way to monetize your blog RIGHT NOW with little effort! Many blogs already promote products and services throughout them. If you’re already promoting products why not get paid for doing it?!

It has become even easier with the use of Amazon affiliate links as you can easily set it up and find almost any product to link to. In fact, if someone follows your Amazon link and buys anything on the site you get a percentage of the purchase! ” – Adam Scheid, www.thebrandsmen.com

6. “The best way that I have found to monetize my website is, of course, affiliate marketing. This allows me to earn money on the deals that I share with my readers. I use Google AdSense and earn money on pay per click advertising. I also find that it is very important to keep my Facebook page updated daily and to interact with my followers and readers. This is key in driving traffic to my site every day.” – Laurie Floy, www.stealsanddealsforkids.com

7. “Every page should have unique content that captivates the audience, a call to action for the desired response, a contact form to grow an email list, and a social plugin that allows visitors to share posts, videos, and images.

Mix it up when it comes to content. Use interesting images to attract, properly SEO’d information the visitor wants to read and video whenever possible.” – Randy Lyons, www.advantagelocalagency.com

8. “Monetizing a digital brand has become one of the most sought after segments in the internet and social media marketing. It is not easy, but when executed well can yield some of the biggest rewards for any brand/website.” – Timothy Roman, www.imperialbuilder.com

9. “To introduce our services in a very competitive real estate market we understand the need to exceed our client’s expectations. Since the inception of our business in 1991, we have taken the approach that we need to offer more than just experience and professionalism.

Utilizing our online presence, we have placed quite a bit of emphasis on local brand awareness from both a search and education viewpoint. Keeping our clients abreast with the latest information on what Prescott, Arizona has to offer as well as the most recent information on the local real estate market through our blog is one of our primary tools.” – Kathleen Yamauchi Group Real Estate, www.kathleeny.com

10. “For a B2B service provider like us, creating a non-sales Aesbus blog was at the top of our to-do list for lead generation. By providing rich content, we’ve been able to pull prospects through marketing gravity. Our blog generates secondary interest in our B2B services. And as part of our backend process, we’re able to capture that interest via contact/inquiry forms that correspond to specific services described on our website. The captured contact information is then routed through our sales funnel. Our blog is a friendly way of building credibility that helps us monetize our content. We don’t necessarily make money off of our blog—but, it helps drive indirect sales. We have acquired leads generated directly from our blog.” – Gloria Hernandez, www.aesbus.com

11. “The #1 way I monetize my site is by working with brands through sponsored posts. I’m very selective and only work with brands I trust. To get the attention of big brands, my content and photography must be top notch. Social media also plays an important part in monetization. The more followers you have on social media, the more willing brands are to work with you. It does take time and patience to build a presence on social media, but it’s well worth it in the end.” – Alli Smith, www.anallievent.com

12. “Our website is our sales channel. First and foremost we sell web design packages to other businesses. Using website worksheets and lead generation forms, we are put in contact with clients who need custom responsive websites to represent their brand. Secondly, we also provide recurring monthly WordPress Maintenance packages. Also, we provide Organic SEO services where we take a holistic approach in optimizing websites from the ground up. This way, our lead generation efforts have always been supported by strengthening our digital brand and website.” Lori Newman, www.newmanwebsolutions.com

13. “Keeping the integrity of my blog is the number one priority. Don’t be afraid to turn down sponsored opportunities that don’t fit your blog or your standards. Publishing bad content on your blog can have a very harmful and lasting effect on your future success.” – Julia DeLeeuw, www.everydaymomideas.com

14. “The best way to monetize a website is to sell your digital product, one that can be downloaded like a book. You have to create the content (or you can rebrand other’s content, but I don’t recommend that) and then people can purchase it over it an over again. Second to that would be a membership/subscription. Ads such as Google Adsense are great if you have a ton of traffic, but most people can’t generate enough traffic on their own to make it worthwhile. Creating digital content like a book or an online course is what I consider to be the best way to monetize a website, you just have to decide what it is you want to specialize in and then learn all about it and generate the content that is compelling, so people want to buy it.” Jennifer Brown, www.ghostworks.us

15. “Once you’ve generated enough traffic, the next option is to start getting the most out of your website visitors. Adding Google Adsense ads to your website is a quick and easy way to start monetizing your website traffic. You can also offer relevant affiliate offers through networks like Commission Junction, ShareaSale, Rakuten, or ClickBank.” Chris Cabaniss, www.falcondigitalmarketing.com

Conclusion

There are many ways to use your website and get an almost immediate return on your investment.

It is important to understand that our websites are the first impression we give to a client. This is our storefront, brochures, catalogs, and business cards.

These clients will access you from around the world and at all hours of the day and night. They will slip in, and if you do not provide what they need, they will slip out again.

Being SEO smart and user-friendly will assist you in the land of search engines, but it is the content of your website that brings the customer back.

It is the care and attention you place on your digital brand that makes them share the information.

By using the tools listed here, you can make money with your website on many levels. How you utilize your website and promote your digital brand is up to you.

Your success is in your hands.

4 On-Page Techniques forEffective Search EngineBranding
Digital Branding

4 On-Page Techniques for Effective Search Engine Branding

This guest post is brought to you by Alex Furfaro, owner at Alex Furfaro SEO Consulting and digital marketer who helps businesses get visible in the search engines. I loved his take on on-page optimization techniques and thought you might, too! In case you want to reach out to him, you can contact Alex on LinkedIn.

——————–

When you are branding your website and creating your SEO strategy, you need to consider all methods of optimization. On-page optimization is vital to the success of your SEO strategy because it helps the search engines understand your website and what your business is about. The combination of using your branded elements and keywords in the right locations will help your website rank for the terms you are targeting.

Structuring Content with HTML

The search engine algorithms look for dozens of variables when crawling a website. Properly structuring your content using headings and subheadings is a way to describe to Google that certain information is more important than others.

Websites use HTML code uses tags such as H1, H2 and H3 for headings. The H1 tag is the primary heading of the page and only one H1 tag should be used per page. It is likely the theme or template will automatically make the page title the H1 heading. The H2 tags will be the second most important and so on. The search engine use these tags to determine order of importance in your content using the hierarchy of H tags first and the paragraph text last.

Meta Data and Search Engine Branding

Meta data is specific HTML coding that will use meta tags. This data can be added with a WordPress plugin like Yoast SEO or manually in the header of a website. There are three types of meta data: titles, descriptions, and meta keywords. Each page on your website has its own meta data so be sure to optimize each page individually.Meta titles are

Meta titles are the bold, blue link headings users click on in the search engines and the meta descriptions are the supplementary information below the title. Meta data allows a webmaster to provide a catchy title and a brief description of the entire page using text other than what is published on the page.

For example, a page title may be “Columbus SEO Expert” but a user in the search engine results does not know who the page is about. When the brand name is added to the end using a meta title, the search engine link becomes Columbus SEO Expert – Alex Furfaro SEO Consulting. Page titles that you are attempting to rank for locally should often be written in this format of “Location – Niche – Brand.” Meta titles should be 50 and 60 characters in length and descriptions should be at least 140 with 160 characters maximum. The search engines do not display titles or descriptions past those lengths.Meta keywords can be used but are not as powerful in the hierarchy of

Meta keywords can be used but are not as powerful in the hierarchy of meta data. Meta keywords can be words found on the page or additional keywords related to the topic that are not found in the content. Do not “keyword stuff” meta keywords just for the sake of adding more.

Image And Video SEO

Search engines are only able to read text and this makes the indexing of the images and videos more difficult than your body content. To optimize images, rename the image file itself using descriptive characters, keywords, and your brand name where you see fit. If you are using WordPress or another content management system, fill in the boxes for alt text and descriptions as well. Captions can be used as well but remember they will be visibly displayed on the page.

Optimizing videos is a combination of on-page optimization and image optimization. Use keyword rich page titles, descriptions, and keywords in the name the video file itself, as such like with images. Preferably include a transcript of the video as this has the same function as alt text for pictures. Search engines will be able to read the transcript and use that data to understand the video file and help determine rankings. It is also recommended that you upload the video to YouTube and then embed it onto your website because Google owns YouTube and it typically gives videos on its platform a higher ranking.

Internal Linking Strategy

A common on-page technique that is often overlooked is internal linking. An internal link will connect your new content with some of your old content. This not only helps your users to navigate around your site, but it also helps the search engines find your pages. When you create a link from your new content to your old, ensure the content is relevant and adds additional value to your new post. A good application is you provided an in-depth analysis of

When you create a link from your new content to your old, ensure the content is relevant and adds additional value to your new post. A good application is you provided an in-depth analysis of previous topic and refer to it in the new post. This will allow a user to refer to that page for more information, boost the traffic for that page, and keep the reader engaged with your site.

Updating old content with new links is helpful as well. Typically older content is indexed and ranks better in the search engines so more traffic can be funneled through the older post to the new. This technique can help your new content get indexed in the search results as well. When you look at

When you look at internal linking building you need to be careful with the anchor text that you use. A generic anchor text such as ‘click here’ will not work very well with the search engines as it tells them nothing about the link or where it is going. It is best to use the keyword related to the content you are linking to as it tells the search engines exactly what to expect when they go through.

Conclusion

Search Engine optimization is about structuring data properly for search engines but more importantly the users who are visiting your website. These basic techniques will always be relevant, regardless of the changes Google and other search engines make to their algorithm.

budget wedding
Local Branding

The Wedding Of Your Dreams – On Budget!

The price of a wedding has reached an all-time high. The average wedding costs $31,213.00. While couples set a budget for their wedding a shocking 45% of them exceed their budget. We reached out to the experts and got some great tips on how to stay on budget and have the wedding of your dreams.

budget wedding

Make it your own

Many couples feel the need to stay with tradition, even if the traditions do not represent their own likes. This is your wedding and it is your brand. You do not have to stay in tradition that uses up your budget on things that mean nothing to you.

 

Andrea Belle, of Andrea Bell Studio’s, LLC says, “Allow yourself to break free from the pressure to follow some traditions.If something doesn’t feel like an expression of who you or what you want to remember from your wedding, then give yourself some time before you commit to that item or service”.

Michelle Robinson, of Michelle Robinson Photography offers: “When it comes to planning a wedding, but staying on your wedding budget is to first plan out what is truly important to you and your fiancé. Taking your time to research and plan out as much as you can so that you can say at the end of your wedding, “that was worth every penny!”.

Shea McGrath explains another way to break tradition and save money without sacrificing beauty. “Have your ceremony/reception at a family home in the backyard or at a national park. Wedding venues can be extremely expensive. National Parks are another great option if you like the outdoors because wedding permits are extremely inexpensive and the parks provide stunning views! This option allows you to bring your own food, cutting on catering costs.”

Sarah Maren of Sarah Maren Photography, “Forget about the favors! No one wants weird candy or a bottle opener. Chances are, those things will get left on the table or worse, thrown out! Add something fun to your wedding that has a small takeaway – like a photo booth! The images printed that day are a great memento for your guests, a fun activity during the reception, and loads of silly memories for you as well!”

“My biggest tip for keeping your wedding on a budget is to enlist your friends and family to help with the event in lieu of gifts. My husband and I thought it would be more special for our guests to participate rather than say, buy us a blender. I had artistic friends help with the wedding invitations, a photographer friend manned the homemade photo booth, a couple of musician friends played guitar as we walked down the aisle, another friend made a headpiece for me to wear.” Liz Teich , The Brooklyn Stylist.

 

Photography tips

“Focus on coverage so you have wedding photographs you’re proud to show off. You can always add an album or prints after the big day but you can never go back and be sure you hired your dream photographer for the time you needed.” Jennifer Smith, Darling Photo

“Choose the top 3 vendors who are most important to you and investing the majority of your budget there. In choosing these, think about the way you will always remember your wedding. Weddings can go by so quickly, so having valuable and treasured memories to share and look back on is extremely important to most couples. Whether you’re getting married at little to no cost in a park or a backyard to spending half of your budget on the best venue around, the way your photographer and videographer capture your wedding will be very important, especially since these are usually the only visual memories you have of the most important day in your life! Happy planning!” Katie Guth, Katie Guth Photography  

“Photography is probably one of the most diverse services that you can book for your wedding.

  • Analyze the work of great photographers, so you get accustomed with what style to you like.
  • Never choose a photographer based on his price!
  • Take your time to analyze portfolios of at least five local photographers.

Remember that photography is one of the most important choices to make. A badly taken photo can ruin all the hard work you put in organizing your dream day and your precious memories.” Erdei Rudolf, Erdei Rudolf Photography

 

Priorities

“Make a list of all components that you want for your wedding (e.g. flowers, music, food) and then prioritize them according to your preference. So, if your flower arrangements and other floral decor are the most important aspect of your day, don’t spend most of your money on music. Spend it on what your top priorities are. If you do this consistently, all your priorities will turn out exactly how you dreamed!”: Alina Smith, The Sassy Gator

wedding theme

“When planning for a wedding, I would recommend putting aside some money for incidentals and a splurge. There is going to be at least one item that the couple will want to splurge on. Choose wisely!” Misse Daniel, Honey Bee Weddings

“Not everything can be a priority! Choose your top priorities and be honest about where you’re willing to spend and where you really don’t much care. For some people, the priority is music and the party while the décor is quite far down the list. So hire a live band or a killer DJ and go to the market for field flowers with your family and friends. For others, décor and photography are everything, so the music is a well-appointed playlist”. Teressa Johnson, Teressa Johnson Studio

 

Attire

Taiwan Designer Yu Le of Chou&Y told us, “Hand-made dress, the real value is not material, is your own story.”

“Renting tuxedos or suits for your big day is definitely the way to go. Everyone in your wedding party will receive a complete ensemble that matches perfectly and is tailored to their specific build”. Mark Sarno, President of Tuxedo by Sarno

 

Other great tips

“The best way to stay on budget is to not plan or book anything until you have a budget. Especially when looking at venues – read the fine line and make sure you know ALL of the fees, gratuities, taxes, etc. that will add to that bottom line you are actually paying. Also, it is important to consider what your venue rental fee includes… while $3,000 might seem like a cheap rental compared to another venue that charges $5,000 but if that $5,000 rental includes chairs, tables, linens and more than maybe it’s a steal.” Nichole of Ivory and Beau Wedding Planning and Bridal Boutique

“A tip to stay on budget with your flowers when you are drawn to higher-end blooms like peonies and garden roses is to give your florist creative freedom and use those statement blooms as accents in your bouquets or centerpieces alongside more cost effective blooms. When placed correctly one or two peonies can elevate a centerpiece, while helping with the overall cost. Greenery also gives a lush feel with adding volume, but is far more cost effective than a centerpiece that is completely roses or peonies.”  Tamara Menges of Tamara Menges Designs

“Design your own invitations and have them printed at places like Office Depot or Staples. Sign up for their newsletter so you can watch for coupons on printing. Find your inspiration on Pinterest, and design away. To keep the invites looking professionally designed, you’ll want to use only two fonts and buy thick paper from places like Paper and More.”  Loren Jackson, from Loren Jackson Photography

Jamie Podworski,  the Owner of Jpod Films added: “Hiring a quality wedding planner will pay for itself three times over. The best wedding planners that we work with go above and beyond for their clients offering invaluable expertise, which in the end saves money and reduces the overall stress of the planning process.”

 

By following these expert tips and adding your own creativity and style, you can have a unique and memorable wedding that is truly your own. You can stay on budget without sacrificing the things that mean the most to you.

Legal Branding

After Experiencing a Truck Accident, Victims Should Take These Steps Before Leaving the Scene

bigstock-Accident-With-Two-Cars-10969376

If you are involved in a truck accident, you need to follow certain measures to make sure you are rightfully compensated for any losses or injuries. The steps you take after a vehicle collision, will determine the outcome of your personal injury claim. For a strong case, make the following steps before leaving the scene of the incident.

Call the Police

If your injuries are serious, dial 911 and the police dispatcher will send over emergency medical personnel. If you have not sustained serious injuries, call non-emergency law enforcement agencies from the area where the incident happened. After arriving at the scene of the collision, the police will begin investigations. If the collision involved two vehicles, the police will hand over traffic tickets to the guilty parties, and file a report regarding what happened.

Gather Information

After experiencing an automobile collision you may feel confused and disoriented afterwards, therefore, it is important to gather any helpful information immediately. Later, you may have a difficult time remembering the names of those involved, or other circumstances surrounding the accident.

Ask for the names, telephone numbers, and addresses of all parties involved in or who witnessed the incident. It might help to take the signed statements of witnesses. Jot down the vehicle identification number and license plate of the vehicles involved in the crash.

Before leaving the scene, take note of the time, date, and conditions that prevailed during the crash. It would also be helpful to take photographic evidence of the scene of the incident.

Seek Medical Attention

When the paramedics arrive, you might be admitted to the emergency room if you have sustained serious injuries. Ensure you give your insurance information to the emergency room services. Before leaving the hospital, seek out copies of your admission and all medical records including x-rays, MRIS, CAT scans, and doctors’ notes. This information will be important to your future physicians, and also when you pursue your insurance claim or make an injury lawsuit.

If you linger too long without seeing a physician, the insurance provider may reject your claim on the grounds that your injuries are not related to the crash. However, you should only get necessary medical treatment. Courts and insurance companies do not acknowledge claims for medical treatment, or experimental procedures that exceed the degree of a victim’s injuries.

Alert the Insurance Company

After your injuries have stabilized, notify your insurance provider, and that of the guilty party regarding your intention to make a claim. After reporting the crash to the insurance company, you will be assigned a claim number and your claim will be referred to a claims adjuster. The company will assign an insurance adjuster to assess your property damage, or any personal injuries you have sustained. Ladah Law Firm usually advises its clients to follow up their claims with the insurance company.

Consult with a Personal Injury Attorney

When you are involved in a crash, it is important not to admit to guilt even if you were partially liable for the incident. You should leave the law enforcement agencies, and insurance adjusters to deal with the investigations. In some cases, the police or insurance representatives may go overboard with their questioning hence the need to have a lawyer by your side to avoid self-incrimination. An attorney may also be helpful in cases where your injuries are critical to the point that you cannot gather evidence at the scene of incident. Furthermore, your attorney will be crucial in negotiating a fair settlement with your insurance provider.

Leaving the scene of a truck accident may ruin your chances for compensation if you fail to take the right steps. Before leaving the location of a crush, you should follow the steps outlined above to secure your claim.

search-engine-optimziation-marketing
Digital Branding

5 Ways SEO Can Help Your Brand Marketing

Improving brand awareness is one of the top concerns for businesses, and a website is one of the most effective ways to do this. This is because your website is the first point of contact with your target audience. Your website can bring in leads, prospects, and attract new customers.

If you are looking to brand yourself and build a successful business, one of the best ways to do this is using SEO. SEO is simply tactics you can use to obtain a high-ranking placement in search results to increase the number of visitors to your website. Simply put, if your website isn’t ranking well in search engines, you won’t be found online.

As you begin using SEO to help your brand marketing, one of the most important things to keep in mind is that it isn’t just about using certain keywords; SEO focuses on the user experience, so if the quality of your content is low it won’t increase your ranking.

search-engine-optimziation-marketing

Below are 5 ways SEO can help you build your brand for more effective marketing:

  1. SEO increases the visibility of your business

Having a strong online presence with a website and social media is vital for continued growth in today’s market. SEO can play a key role in helping you develop a strong online presence by allowing your business visibility to increase with consumers who use search engines like Google. SEO ensures you will have a strong online presence and continue to see increased growth in your business.

The higher your visibility is in search results, the more exposure you are giving to your brand, which leads to more traffic from organic searches. By effectively using online advertising, social media, and search engine results, you increase exposure to your brand and drive out the competition.

Infographic created by Straight North, one of the top internet marketing companies in Chicago

  1. Better user experience

It is now more important than ever to take the usability of your website into consideration when optimizing your website. That’s because search engines look for websites that are easy to navigate, offer relevant information, have a design that is easily accessible, and delivers quality content.

Search engines also take into account how visitors use your website; for instance, if they come and then leave quickly, this is an indicator that they didn’t find what they were looking for. So if your website has too many visits like that, search engines determine it isn’t relevant and drop your visibility.

But because search engines take the usability of a website into consideration, using SEO can decrease your website’s bounce rate. It ensures users are given a positive experience, are able to navigate through your website, learn more about your product, and are converted into buyers.

  1. Cost effectiveness

The costs for social media advertising, PPC advertising, or purchasing leads can add up quickly. SEO is cost effective as a marketing strategy is because it targets people who are already looking for your service or product and produces better conversion rates.

That’s why it is important to understand your target audience, their search behavior, and their buying habits so you not only optimize your website, but increase your visibility for the right market.

  1. Instills trust in your business

In our fast-paced environment, digital users want to know immediately who they can trust and why they should choose one brand over another. Once you achieve a high ranking in search engine results, this sets you apart as an authority in your field. It also establishes trust with your audience since businesses that are listed in the top 5 results of search engines are perceived as more trust-worthy.

On an example of the home remodeling industry, many people before they even engage in speaking with potential contractors spend hours in search engines, finding the best experts and deals. If you are working in a specific niche, such as “transitional style“, you would want to rank higher for this keyword, so they can easily find you as an expert on the topic.

  1. Access to new data

As you begin using SEO and begin having a higher number of visitors, you can begin to using analytics to track information about your visitors. You can see what key words they used and how much time they spent on a page. You can also see where they are located and what time of day they are the most active online.

For instance,maybe you can see that the most commonly used key phrase to find your website is “San Diego SEO” and that a large percentage of your visitors are located on the West Coast; this is valuable customer data that will help you develop better strategies for advertising.

 

Legal blogging pays off
Legal Branding

Crafting the Perfect Strategy For Legal Blogging

For more than a decade now, lawyers and their firms have begun blogging as a way to bring in high-quality clients. Based on the latest research in the form of a survey amongst in-house counsel, we’ve discovered the type of impact that blogging has as a business development tool.

The survey discovered some interesting facts that include:

  • 84% of in-house counsel believes legal blogs are trustworthy.
  • Counselors read firm branded, attorney written blogs more than they read blogs written by professional journalists.
  • 50% and more believe prominent legal blogs have a major influence in whether clients will choose one law firm over another.
  • Daily blog readership has dropped since 2010, but weekly and monthly readership has made up for the loss in daily readers.

Ultimately, we’ve discovered that the Internet helps craft a better reputation for law firms when used correctly. We will now outline a winning strategy for achieving great success while lawyer blogging. 

Why Legal blogging

Lawyer Blogging Success Strategy

Use the following six-point plan to attract your ideal clientele while blogging for business success:

  • Identifying your ideal client base – in order to attract ideal clients, you need to create blogging content focusing on your chosen area of practice. Identify your ideal client and do what the top legal blogs do and focus on content specific to this area of practice. Avoid writing about anything else and stay focused. You need to brand yourself as an expert in your chosen practice area.
  • Pinpointing your ideal audience – it’s certainly important to create content geared toward current and prospective clients, but it’s even more important to create content that will have a major impact on influencers in your chosen area of practice. To achieve thought leader status in your practice area, create content that will engage with and get shared by association leaders, conference coordinators, publishers, reporters and today’s top legal bloggers. This is the best way to get noticed and become a major authority in your chosen field.
  • Pay attention – the best way to gain the attention of your ideal audience and major influencers in the field is to really listen and pay attention to the topics being regularly talked about. Sure, creating content is certainly important to help spread the word as you look to attain authority status. But you have to write content that’s relevant to what your area of practice is currently focused on. So keep your eyes and ears open, discover what’s being talked about and shared in your industry most often and focus your content on the latest trends.
  • Networking – most of the world tends to look at blogging as a marketing tool, but it’s more effective when used as a tool for networking. You can easily use your blog as a way to get to know new, influential people in your practice area. Interview exciting people on your blog. Do not hesitate to quote the work of others in your practice area, and make every effort possible to comment on and share thought-provoking pieces. In the end, you want to become an active member of the blogging community and you want your peers to know it.
  • Make the time investment – becoming a successful blogger in your area of practice will take time. Do not expect to achieve immediate results. Be willing to put in the time, effort, and energy to become a successful legal blogger.
  • Using social media – use social media websites like LinkedIn, Twitter, and Facebook to draw attention to your true online identity, which is your lawyer blog.
Example of legal blog

An example of a successful lawyer blog

Conclusion

Do not hesitate to take advantage of legal blogging to help grow and expand your practice. Many law firms are capitalizing on this medium and use blogging to bring in new clients and achieve major business success.

 

 

Blogging
Digital Branding

4 Ways to Attract More Readers to Your Blog

Are you having a tough time increasing traffic to your blog? You may have started out in this business wearing rose-colored glasses. You probably believed that if you posted it they would come. Unfortunately, this statement is only halfway true. You definitely have to post more than your fair share of exciting content, but nobody’s going to ever find it unless you actively promote your blog and content so that your target audience can easily find it.

Sounds difficult, right? If you don’t know what you’re doing than it will feel practically impossible. On the other hand, if you take the time to learn how to attract more readers to your blog, they’ll be visiting in droves and you’ll have more readers than you ever imagined possible in no time at all.

Are you ready to learn how to attract more readers to your blog? We’ve discovered four simple techniques that will bring more readers than your servers can handle! Before long you’ll have to upgrade your server setup to accommodate all of your awesome new fans.

Blogging

Attract New Readers to Your Blog Using These 4 Amazing Techniques

  • Stick to a regular posting schedule – when you have a regular posting schedule, and you stick to it religiously, your readers will know when new content is going to come their way and they will absolutely expect it from you. When people first visit a new blog, they often look at the published date of the most recent posts. At the start, they want to see if the blogger regularly posts content. And then they check to see if the blogger posts content consistently. Visit www.catchingupwithCassandra.com and see firsthand how easy it is to develop and stick to a consistent posting schedule.
  • Make sure your content is relevant for your specific audience – some bloggers have a tendency to create posts that are all over the place. This is a big mistake because people tend to read blogs when they are interested in learning about one main topic. They do not want to become a regular reader of a blog that posts about videogames one week, TV shows the next week, and pressure cooker recipes a week later. A blog like that is confusing and all over the place. Find an audience that you are trying to cater to and then create content about that specific topic. Try not to ever veer off course, because otherwise you may upset your readers and scare many of them away. And that’s the last thing you want to do if you’re trying to get and keep more readers for your blog. Check out www.savingcommoncents.com to see a great example of staying on topic.

Social media

  • Use social media channels to promote your blog – at this point, every blogger must have social media accounts on all the most popular sites like Facebook, Twitter, Pinterest, Instagram, and every other flavor of the month social media site. Why? Your readers spend hours of their time on the sites every day. If you ever want your content to go viral, you need to begin sharing it on social media. Not only will social media make it faster to spread your message and get you more fans, having social media accounts is a great way to make it easier for new people to discover your blog and brand.
  • Let other bloggers guest post on your site – by allowing other bloggers to guest post on your site, you are instantly opening up your blogging platform to their readership. More often than not, the blogger will notify their mailing list about the guest post and then direct their fan base to it. This will immediately bring healthy attention to your blog along with a fresh, new readership.

Interesting blog content

Conclusion

Attracting more readers to your blog may seem difficult on the surface. If you begin using the four strategies that we have shared with you today, new readers will begin visiting your blog faster than a speeding bullet. Try them out immediately to learn the truth firsthand.

Blogging
Digital Branding

Content Marketing for the Self-Employed

Coming up with ways to successfully market your products and services is often difficult for self-employed entrepreneurs. In the past, you needed a massive marketing budget in order to get your name out in front of potential prospects ready to buy up the exciting things you had to offer. In today’s digital world, it’s easier and certainly less expensive if you use content marketing to your advantage.

Today on AltitudeBranding we’d like to share some of the best content marketing tips that we’ve discovered for self-employed entrepreneurs looking to scrape out a living in this tough environment. If you implement these strategies, you’ll find it easier than ever to get your marketing message in front of an interested audience.

Prepare blog content

5 Content Marketing Tips for the Self-Employed

  • Establish an online home base – when you first begin implementing a content marketing strategy, you need to have a home base, meaning a localized place to share all of the wonderful information, infographics, videos, and other pieces of content with your readers. The best way to establish a home base is to create a website for your services. And to take it a step further, create a blog on your website that you can regularly update with important content that your market will find enticing.
  • Create engaging content that your readers will love – sharing information is only the first step in the process. The information and content that you share has to be engaging to keep people interested and coming back for more. A simple way to create engaging content is to share it in story form. Everyone loves to read interesting and unique stories. So creating story-based engaging content is the best way to make sure your readers stay engrossed in your self-employed foray in the business world.
  • Build your content marketing campaign around cornerstone content – a simple definition of cornerstone content is the creation of one major piece of content that you’ll use to base all future content off of. Choosing the style of cornerstone content is up to you. It can be a white paper that you create for your self-employed business. It can be in the form of a landing page. It can be in the form of a large, informative blog post. The main thing is that you focus your time and energy on one or two pieces of cornerstone content and then base all of your other topics off of it so that you can explore different themes and avenues based on offshoots of this initial information.

Varied content

  • Blog posts are great but there’s more to life than the written word – the great thing about content marketing is that it taps into so much more than writing articles. Certain people interested in your self-employed journey will certainly prefer to read your thought-provoking blog posts. But many others will be interested in infographics, videos, podcasts, and more. So expand your horizons and create multiple types of content so that you can increase your reach to other potential customers who do not prefer reading about your business endeavors.
  • Repurpose, repurpose, repurpose – in many cases, it takes hours of your valuable time to create engaging, thought-provoking content. Instead of using your content once, you can repurpose it into other forms to help spread your message far and wide. One example would be to take blog posts from your website and package them up and turn them into a white paper. Or, you can take information from your blog and use it to create an attractive and engaging infographic.

Promote blog content

 Conclusion

Content marketing for the self-employed really isn’t a big mystery. If you implement the strategies that we shared today, marketing through content creation and distribution is more powerful than ever.

37397222 - little boy saving money in piggy bank
Local Branding

Money Saving Ideas For Parents

Having children is the most rewarding, enriching, and exciting thing a person can do, It is also one of the most expensive.  According to the United States Department of Agriculture, the cost of raising a child to the age of 18 is roughly $300,000, (and I doubt that even considers the costs of the latest iPhone they think they need by the time they are six). We all want to provide for our children but it is not always easy to make ends meet. However, there are ways we can save money and still enjoy the life we are creating for our families. Below you will find a few tips that will help.

Money Saving Ideas For Parents

Car seat

It has to to safe, not stylish   

Parents tend to think they have to have the best and latest of everything for their little ones. Manufactures know that and put every bell and whistle they can think of on their products. The fact is, your child is going to outgrow many of the things you purchase, long before you even try out all those options. Take car seats for example. Your child will go through at least three car seats (or more). Your car seat needs to be safe and installed correctly. Spend your time researching the car seat and not your money on options.For ideas on what you really need to travel with baby, visit sites like bottlesandbanter.com.

Stroller

Strollers

Did you know some strollers cost hundreds of dollars? They recline, lock, have reversible straps, umbrellas and come with HBO. (Okay, no HBO) Then they fold up and “fit” into the trunk of your car. When you get to the mall, doctor’s office, or the park with your screaming baby in their car seat, you struggle to get this stroller (which is much like a Volvo) out of the car and then fight to set it up. By now your child is having no more waiting and the minute you strap him in, he goes into a melt-down that makes every mother in the area wonder if he is being kidnapped. You push your child, his diaper bag, your purse and the Volvo into the mall, where the fit continues. You end up pushing all that back to the car with one hand and a worn out baby on your hip. The next time you venture out, you grab the $20.00 umbrella stroller that you keep in the backseat and just go.

Money saving ideas

Buy, Sell, Trade

Use consignment shops, shops that buy and sell baby clothes and save a bundle. It is shocking how fast a kid grows. They often outgrow something before they even wear it. Sell it at a shop like Once Upon A Child or on EBay. Take good care of the clothes your child wears. You can trade them if they are in good condition. Co-Op with other parents and have swap meets. Get the most out of your child’s clothes and the things they need.

Support Groups

Make arrangements with friends to trade off babysitting, mother’s day out and other things that cost you money. The group I was in even cooked double meals once a week and traded. That way we always had a meal in the freezer that we had not had the day before. Take turns taking the kids to dance class, practice, or the park. You save money and find a little time just for you.

For more ideas, visit www.femmefrugality.com. This site is a great go to site for just about anything parent/ money related! There are a lot of ways to save money listed on the internet. Use common sense and remember one rule.  Just because you did not have it as a child, does not mean your child needs it.

Law books
Legal Branding

Choosing The Right Colors For Your Law Firm Site

Chances are, when designing your law firm’s website, the colors of the site were not considered as a major factor.  Sure, you wanted something clean, professional, and polished, but that was probably the most you thought of it.  It is a scientific fact that people perceive feelings and attitudes about a place of business based on the colors presented to them. Colors carry powerful meanings and those messages are part of your brand. Take the website of Levinson Law Group, for example. This website features blue, gray, and a bit of gold. What do these colors say about the company?

What Does Color Mean?

Levinson Law Group’s logo features three words; “Strong, Compassionate, Reliable” This is part of their brand and company image. The primary colors of their site, back up their image.  Let’s look at what the colors mean:

  • Blue
    • Trust
    • Smart
    • Power
    • Stability
  • Gray
    • Security
    • Reliability
    • Solid
    • Intelligent
  • Gold
    • Of value
    • wealth

As you can see, the colors this company chose are perfect to answer the unspoken question, “Why hire us?”

Subtleties of Colors Add Meaning

Another site,Victims Lawyer.com features the same colors. The difference is subtle. Victims Lawyers.com feature more gray in the overall layout of the site. This means to the consumer, they are stressing the idea that the customer is secure with them. It is the same message presented in a different way to brand their company. While these legal professionals deal with many types of clients, they are award winning personal injury attorneys.  A client who has been hurt at the hands of, or due to the negligence of another person, is already at a disadvantage. If that company refuses to deal with them fairly (forcing them to hire an attorney) they have reason to be insecure. The attorney they hire will make them feel safe and secure. That begins with the mental image their brand presents.

Steven Sweat logos

A third example is Syndicate Legal. The blue and gray scheme of this site are almost blended. This give the message that they are equally dedicated to obtaining your trust and representing your case. They do not favor blue over gray because they are equally important. However, you will notice a little green in the main page of this site. It is an understated detail that speaks volumes. Green represents money and growth. A client looking for an attorney to seek damages for him, may think he will recover more if he uses this attorney, simply because their mind reacts well to the splash of green on the site.

Woodland HIlls

Common Colors For Legal Websites

It is easy to understand why the understated colors of blue and gray work well with legal websites. But as in the above examples, an accent color drives your point home.  Just as using green works to represent money and gold suggest value and wealth, using other colors allow the law office to mold their brand to their specific target audience.

Red is an accent color you will find on most sites.  Red means power, strength, energy, and passion.  A criminal defence attorney may accent more heavily in red. This is a statement that they are willing to fight.

Yellow is the color of happiness, This is a good accent color for legal professionals in family law, for example.  Often you will see the color orange. Orange is an equal combination of red (power) and yellow (happiness). This is for the law offices that stress finding a solution that works for everyone.

Every industry uses the science of color technology.  From hospitals, to schools and prisons, the colors serve a specific purpose. Law offices are no exception. The colors used will an impact on your business. So choose wisely and let your website work for you.