Month: April 2021

Legal Branding

X Reasons a Logo is a Powerful Branding Investment for your Business

No matter if you are a startup, small business or an enterprise, your logo is the best visual tool to communicate to your targeted audience and portray who you are and what aims you hold.

Designing a brand logo should be your foremost priority while considering all the factors to build a business. This critical tool works as the heart for your business and represents your mission and values, and can straight away recognize your company among the audience.

Alongside recognition, a powerful logo is a great way to make a solid first impression, helping in boosting the customer base as it makes your marketing much more effortless.

If you’re planning to jump into the market with your brand, here are the ten ways a logo can be a prevailing branding tool for your business.

1. Reveals Your Identity and Makes a Strong Impression

Many believe the first impression is the last that has a substantial impact on your to be clients. Logos are the first thing your audience would see and the best possible way to reveal your identity in your target market. It tells your potential audience who you are, what services you sell, and the benefits you offer to your consumers.

A logo is the acting face of your business that is vital to create a sturdy first impression. A creatively designed logo attracts your potential audience, holds them and prevents them from going somewhere else.

If you collapse to make a strong impression, remember, your customers won’t stick around, nor they will trust you, no matter how qualified your business is.

2. Product Branding

Logos are the first thing your audience sees; even if designing a creative logo is not your plan, you should still consider it because it is one of the best tactics to make your marketing more straightforward and accessible.

Logos are crucial branding investments a business should make. Customers make opinions about one in a second, and logos are the first thing they observe. So, it is the best possible approach to convey to your audience that you are a qualified business and provide quality products and services.

3. Proofs the professionalism

A logo is an essential part of your business. And as they say, there’s no real business without a logo; they make you stand out and are critically important for your business. Without a reputable logo, you cant secure long-lasting customers because, in this modern era, people know what they want. Your logo helps them analyze that your business offers that services are reliable and trustworthy.

4. Distinguishes You from the Competition

This visual marketing tool is the best ways to expand your opportunities on a nationwide and global scale. If you have a reputable logo, you are already standing out in the competition and will surely attain the success you wish to achieve.

Try to be unique with your logo; it tells people that you offer what anyone else does not and separates you from the competition.

5. Attracts New Customers

A well-designed logo quickly grabs the audience attention, interestingly portrays your aims and values, and invites new customers to get to know you.

A study from dissertation writers UK states that the customers who get attracted to your logo have a lasting impression and association with your brand are more likely to do business with you and become your regular customer.

6. Fosters Brand Loyalty

 A logo is yet again an effective tool in developing brand loyalty because as your brand grows, your audience will be more familiar with your business.

When you have a well-designed and solid logo, it turns your potential audience into loyal customers and clings them to your services.

For instance, you are starving and checking the online delivery services to order a pizza. If you are confused and can’t choose, you might go for pizza hut because you know its logo and trust the brand.

Nurturing your business with a logo might take a little time, but once your customer knows you, they will adhere to your brand.

7. Builds Customer Trust

People never trust a business that doesn’t have a logo with it. Creating a logo is the primary factor in building trust among your audience as it communicates with your audience and authenticates the services you are providing.

8. Aids Your Marketing

Marketing with a logo is the most straightforward tactic to grow your business and turn your target audience into loyal customers. It makes your marketing more efficient and immediately helps to leverage your brand into your target market.

Not planning a logo is the biggest marketing mistake I made while outlining to write my assignment for me, and I suffered, as the audience didn’t found my business professional and never trusted in it.

9. Creates Consistency

Logos help to create consistency in your brand. It is the best way to advertise your brand on various platforms like Facebook, Twitter, Instagram, etc.

10. Gets You Recognized

Just by looking at the logo, you can recognize the company’s name, and this is the power of a logo. For customers to identify your company with ease, go for the minimalist design because you don’t want to compete in the competition or confuse your audience. Rather, you want to be unique and stand out while fulfilling your audience need.

Your Audience Expect A Logo, Go For A Sophisticated One

A logo is the first thing that the audience observe when they come across a new brand. They expect companies to have the simplest yet comprehensive design that interprets all the information the company offers.

If you plan a startup, go for a complete yet precise logo that offers excellent value to your potential audience. Ensure it is creative enough to appeal to them, or else it won’t be able to adhere to your audience’s mind.

Author bio


Melissa Calvert is a devoted Lifestyle Counselor at Crowd Writer. She is also a tech-business analyst who loves writing about innovations and different marketing tactics for businesses and startups.

Personal Branding

Trouble Marketing CBD Chocolates? Don’t Worry We Have Got You Covered.

The demand for health-related products and services has burgeoning now more than ever because of the Covid-19 pandemic. People are a lot more conscious about their health and well-being and are willing to explore and invest in/buy healthcare utilities. Not just this, we have also witnessed the integration of digital media and technology into all areas of business, changing the way they strategize, operate, and deliver their products and services to consumers.

Another trendy news is that CBD has taken over the market with brands offering a great variety of products. Call it a new fad or the need of the hour but, this hemp extraction is the latest uproar. Today the market is flooded with all kinds of CBD-infused products, and everyone wants to add the best CBD Gummies to their carts. Another such unique product is CBD-infused chocolate. This beneficial and delicious edible has become CBD lovers’ new big thing.

With such growing demand, it becomes imperative to keep up with the competition. If you are looking for marketing strategies to promote/advertise your CBD brand, congratulations! You are on the right page.

Why Is Marketing Important?

Let’s make it clear, ‘You cannot sell anything if you can’t tell anything’ – Beth Comstock.

A research carried out by Data Bridge Market Research (DBMR) reveals that the CBD edibles market is forecasted to expand at a CAGR of 25% between 2020 – 2027. It is a fact that the demand for Sunday Scaries CBD products is reaching new heights with each passing year. New brands are rapidly entering the market with fresh and innovative ideas with a zeal to win the loyalty of consumers.

In such a market condition, both the existing and the new brands must strive to establish their goodwill and build a strong relationship with the customers by reaching out to them and telling them about the brand’s purpose. For this, brands need to start right and take the lead to foster growth and customer loyalty by rebranding. Here are some reasons highlighting the need for marketing in such unprecedented times:

1. Smart marketing can help you to stand out

2. Building healthy relationship/connect with the consumers is fundamental

3. Maintaining a positive brand image 

4. Creating brand differentiation is paramount

5. Consumers crave a sense of belonging

6. Keeping up with new advancements

7. To earn an edge over the competitors

8. Understand the needs and requirements of the consumers

9. Helps to drive/boost sales

10. To make informed decisions by determining the survival span of the business

Marketing CBD Chocolates

Cannabidiol is not just another member of the cannabis family. It is a medicinal substance that has the potential for treating a variety of ailments and diseases. Its aid ranges from concerns like anxiety, stress, body ache to the rarest of conditions. CBD can cure and comfort a plethora of issues.

CBD is one of the fastest-growing consumer trends, and CBD-infused chocolates are the new favorites of the cannabidiol community. If you own or are a part of a brand that sells CBD chocolates or any such edibles, here is a list of what you should be focusing on while strategizing a marketing plan for your product:

1. Build your social media community

Since social media platforms like Instagram, Twitter, and Facebook are widely, frequently, and heavily used by everyone, start building a community on social media by spreading awareness about your brand’s mission, purpose, values, and promise.

2. Try out influencer marketing

Influencer marketing has become quite popular today. This kind of marketing helps in reaching out or capturing an organic audience. It also pushes brands to overcome advertising restrictions on strict social media platforms.

3. Invest in paid online advertising

A little paid promotion killed no one. It will instead boost your online visibility. You have to buy time and space for your ads from paid search platforms to publish on search engines like Google, Yahoo, Bing, etc.

4. Send marketing emails to customers

Email marketing is an excellent way to stay in touch with your customers and keep them informed and in sync with your new advancements and offers.

5. Publish creative video advertisements

There is no doubting the fact that audio-visual is the most effective and impactful form of communication. Get your creative juices flowing and plan on creating good quality video advertisements. Team up with a professional creative advertising agency if required. Since you are promoting health-related services or products, focus more on informing and educating your target audience.

6. Regularly update your website

Make sure your website is always up-to-date. Publish product-centric blogs on your website regularly. Ensure that your website’s UI is user-friendly and organized. Do not forget to publish relevant images/graphics and statistical graphs (if any) to support the information that you are disseminating through your website.

7. Prepare engaging & informative digital campaigns

Brainstorm and prepare thoughtful and interactive digital campaigns for your social media community and target audience. Good research work, planning, and strategizing will go a long way. Collaborating with experienced healthcare professionals will build trust for your brand, which can further boost your credibility.

8. Switch to location-based SEO

If you are an organization with a local branch, investing in setting up a local listing on search engines will be your best decision. Provide all the necessary details, for example, your organization’s name, address, working hours, contact number, and link to your website backed up with some images to help your customers find you easily.

9. Reach out, connect and gather feedback via online platforms

Interactive disposition adds to the goodwill and credibility of a brand.

10.  Do not underestimate the power of going online in 2021. Learn from already established and successful brands and most importantly, Sell the problem you solve, not the product.” – Matt Mazzie

Conclusion

Since the CBD market is expanding and infinite brands are a part of the race, there exist marketers/brands who mislead the consumers by putting up false information about their products. Either they put way less quantity of CBD in their products than they claim to, or they mingle a high dose of content-rich in THC (which can cause intoxication) instead of pure CBD. Cheating the consumers, especially when the impurity of the product can be harmful to their health and well-being, is probably the worst sin a brand can commit. Be a responsible organization and make sure you don’t hoodwink the consumers into purchasing from you.

Digital Branding

eCommerce Conversion Hacks That’ll Double Your Conversion Rates

eCommerce conversion rates range from 1% to 2%. Yes, you read it right.

Let’s say if 50 customers visit your website everyday, you can only expect to get only 1 customer. That’s a pretty good conversion rate.

There are many eCommerce stores who are unable to make the average rate. If you’re one of those who is facing trouble with your eCommerce conversion rates, don’t worry.

We are here to help you.

Today in this article, we’ll be discussing the simple hacks that could skyrocket your eCommerce conversions. Afterall, eCommerce conversion rate optimization is the ultimate key to success.

Driving traffic is not sufficient if you’re unable to convert it into sales.

So without further ado, let’s get started.

eCommerce conversion hacks to double your conversion rate

Add a pop-up to attract visitors

According to Sumo’s studies, the average conversion rate for pop-ups is up to 3%. But only if you do it in the right way because with pop-ups you can even optimize your conversion up to 9.28%. This one significant change can literally turn your store into a money generating machine.

Take a look at a few tips that you need to keep in mind while adding pop-ups on your eCommerce store:

  • Offer free gifts through contests.
  • Delay your pop-ups for at least 30 seconds so your visitors don’t get annoyed.
  • The pop-ups must be easy to close
  • Set up cookies on your site so the pop-up only appears once.

The impact of pop-ups is so massive that you can literally optimize your conversion rate greatly without using any other hack.

Keep the form simple and short

Filling out forms online is a pretty hectic task and when there are too many fields, it becomes even more stressful.

If there are extra unnecessary fields in your forms then you’re killing your conversions. That’s why it’s essential to add only important fields. If customers will submit incomplete forms, it will be difficult for your sales team to follow up on them properly.

As when the important fields will be left empty all your efforts will go in vain. So make sure to add minimum fields in your forms to optimize your conversion rate.

Add reviews, testimonials, and logos

Believe us, no one wants to be the first person purchasing a product/service. So it’s highly essential that you put your customers’ mind at ease by adding reviews and testimonials from existing customers.

We suggest you to add testimonials and reviews on your homepage and product pages to increase the credibility of your brand.

You can also add logos of companies with whom you have done business earlier to optimize your conversion rate.

During an interview Angie Schottmuller, the growth marketing expert said,

“If quality social proof buffers notable uncertainty, get ready for some remarkable conversion impact — in some cases up to 400% improvement.”

Remove distractions

Nothing could be more frustrating than visiting the site that draws you in several directions.

Your landing page should really be simple, straightforward, and easy to use. If it isn’t absolutely necessary, leave it out. Keep it simple and provide a better ecommerce experience to your customers.

Implement the following (and not so much) wherever possible:

  • Subheadings and the headline
  • Advantages and functions
  • Testimonials and/or customer feedback
  • Visual mixed with detail that demonstrates what you’re selling

Other factors to remember include videos, social proof and a live chat (more on these below), but the basic takeaway stays the same: remove all distractions.

The initial step must be simple

There is a psychological theory that states that humans like to complete tasks that they begin.

So, when you’re offering something initially, the first step should be exceptionally easy and straightforward.

Instead of requiring the completion of an entire form. To begin, just ask for their email addresses. That’s the first step and from there you can ask for further details if they don’t fill out the forms for you, don’t worry. You still have their email address.

The smoother you find the first move, the more likely it is that your guests can take initiative and follow through to the end.

Add live chat feature to your store

Many visitors are considering purchasing your product but are uncertain.They have a nagging uncertainty or question that prevents them from taking the final move.

Live chat tools are ideal for assisting these people.Live chat applications, including pop-ups, are simple to integrate into every website and provide an instant boost to the conversion rates.

Offer them something else

Don’t get so caught up in the content, design,  and other aspects of your landing page that you forget the value of selecting the best bid.

This has a significant effect on conversion rate because the bid must be attractive to your target market.

If your conversion rate is poor, experiment with various offerings before you find one that resonates with your target audience.

It might not be the first bid or even third bid that strikes a chord with the target audience. However, if you keep experimenting and tracking the progress, you will finally find a winner.

Give money-back guarantee

We realise, as advertisers and business owners, that customers fear risk. They don’t want to invest their investment until they’re pretty certain they’ll receive what they have actually paid for.

A money-back policy will help to alleviate concerns and overcome objections.

Don’t be concerned with missing all of the sales due to returns.Because money-back guarantees are more than a fast way to boost the conversion rate. They even foster loyalty and make the customer feel more comfortable.

Key takeaways

Conversion rate optimization is not as simple as it looks like. It’s a pretty challenging process and you need to get done a lot of things right. You need to come up with an effective plan to build a profitable eCommerce store and improve conversion rates.

The hacks we have discussed above will help you to double your eCommerce conversion rates effectively. We hope you’ll find this guide helpful.

Goodluck!

Legal Branding

6 Key Traits That Will Make You a Successful Business Leader

According to one study conducted by the Centre for Creative Leadership, 40% of the new leaders fail within the first 18 months! Now, you might be wondering whether success as a leader in a business is that hard. Frankly, it has its fair share of challenges but it is doable albeit with the right leadership qualities & strategies. Speaking of the right qualities, here are some of the key traits that will help you thrive as a business leader.

Ability to communicate effectively

Creating an open line of communication with your team members is one of the essential elements of effective communication. You should be open and straightforward with your employees and other stakeholders. It would help if you let them know the organizational decisions you are making. This encourages them to know what they should do and how they can contribute to the process.

As a great leader, you should be able to customize your interactions and communication styles to suit each team member and situation. It means that you will need to figure out which team member prefers communication mode. For example, some prefer official communication to be made through texts, in-person, email, or voice calls. Once you understand the various preferences, it will be easier to pass crucial messages.

Understanding the evolution in the business world

A modern leader understands that the workplace is constantly evolving. The traditional ways of conducting business have faced significant competition from diverse and dynamic methods of the present day. For example, a decade ago, letter writing was a supposedly official and reliable method of passing communication. Fast-forward to today: crucial business messages are effectively relayed on WhatsApp and email, and other social media platforms for personal communication.

Besides, people used to work from a central location in a massive office and called that work.

Today, people can use technology to work remotely from anywhere across the globe.

As a leader, you need to understand the dynamics of the business world and the role of technology in disrupting the traditional business sphere as we knew it. You will encounter different generations who have grown in the age of technology. Of course, their modus operandi is different from the conventional and formulaic work. This is where the ability to understand the evolution of business and finding ways to fit into the new and dynamic systems will make you a better leader!

Willingness to learn

In today’s rapidly changing global economy, willingness and readiness to learn are key to success in leadership. Again, remember there are new ways of doing business created each day. Also, different target audiences demand different approaches to participate in your business.
So, how do you keep tabs on the new knowledge and discoveries in the business world?
The secret is to keep replenishing your knowledge and leadership skills.

A good way to do this is by taking up periodic coaching and leader mentorship programs. For example, you can participate in executive coaching tailored for business leaders. It will help you develop your personal skill sets to keep up with the dynamics in business. The right programs will also help you forge the right networks to accelerate your business growth.

Encouraging professional and personal growth

Just as you strive for your own personal growth, being your team’s cheerleader is also an important part of being a good business leader. Encourage your team to also scale up the ladder in their career. You can even set aside a budget and dedicate it to the growth of your employees.

For example, you can empower them to learn new skills and pay for their training programs. Besides, you should invest in their emotional stability and growth. There are common challenges that they go through every day in the modern world. You should be in a position to guide them in overcoming the challenges and learning from them.

Creating a connection with your team

Leading your team effectively requires a mutual sense of trust and understanding. In order to achieve this, you should be in a position to connect with them effortlessly. Leadership consultants agree that you require positivity, purpose, empathy, compassion, humility, and love as a leader. These traits will help you stay connected with your team members at a more humane level. What is the importance of the connection, anyway?

Well, building a real, personal connection with your team members is vital in developing the shared trust necessary to build a strong culture of accountability and exceptional performance. It will help you achieve a successful business.

Building a connection with each of your team members focuses on getting to know their personality, interests, strengths, weaknesses, hobbies, and preferences. You will also be able to allow your employees to develop autonomy and add value according to their strengths.

Keeping a positive attitude

Although you might wish that your daily operations run smoothly, there are days when they are bound to fall into obstacles. This could be a minor miscommunication or major error. However, handling the situation is what matters and says a lot about your leadership skills. One way to keep a positive attitude is to look for a silver lining in every dark business cloud. For any error that might occur, you should look for at least three positive things before leaning towards making the situation dissatisfied. The more you look at the positive side of a problem, the more you will positively interact with your team members.

Encourage your employees to look for things that they are happy with within problematic situations. Do not feel so strongly about the problem. Hence, you will be able to think clearly and come up with solutions. If you find out that a remedy you have taken is not working, don’t hesitate to ask for help where you can.

In a nutshell

The business sphere has radically evolved, particularly over the past decade. Well, being a good leader means that you should be ready to roll up your sleeves and take on the dynamics. This is why one of the secrets to success as a leader is to keep honing the right qualities!

Legal Branding

The Importance of Investing in Web Development for Your Business

Setting up a company in this day and age comes with all kinds of challenges and must-have processes that can make or break your success. Depending on your industry, some are more relevant than others, but considering the growth of all things digital, we can safely say that setting up a strong, prominent, and relevant online presence is one of the prerequisites of modern-day business success. Whether you have your own chain of restaurants, a fashion brand, or you have an interior design agency – having a solid website puts you on the map for the entire world to see. 

To help make your business more competitive in the online world, this is not your “set it and forget it” type of deal that you can abandon as soon as your site is up and running. You need to keep your website improving, upload fresh content, make sure it’s secure, and above all else, retain communication with customers. To do that efficiently, you need to invest in web development on a continuous basis. Here’s why that matters so much.

Protecting your business reputation

For many companies, reputation management is something restricted to customer-facing communication teams, such as your support agents, social media managers, and the like. You can amplify your protective efforts by bringing your web developers onboard with these processes, and of course, by allowing them to advance in their skills through ongoing training and education.

They will be able to set up the latest security measures which you can then communicate on your site and reassure your visitors that they are in safe hands. Even more than that, your developers can spot potential user-facing glitches that could lead to less than satisfactory experiences, which then means you haven’t delivered on your promise. Developers play a vital role in preserving and growing your reputation in many different ways. 

Evolve your presence with customer expectations

Customers are the primary driving force of market trends and changes. Mobile optimization has become a major trend because customers started using their smartphones increasingly to engage businesses, shop, browse, and educate themselves. Over time, voice search has become more popular with the rise of voice assistants like Alexa or Siri. These and many other trends shape web development as a whole, pushing companies to keep investing in the practice.

That often means that your developers need to obtain the latest web development certificate in order to apply the most advanced development practices and techniques for your business. This allows them to always be on the cutting edge of web development, recognize when your business needs to upgrade its digital presence, and ultimately exceed customer expectations. 

Post and upgrade SEO-valued content

With a strong web development team, you can upgrade your site’s content on a regular basis, which will in turn help you rank higher and establish your authority in your field of work. In addition to regular web development training, your developers need to collaborate actively with your marketers, support team, as well as your sales experts to maximize the purpose of your site. However, their role is also essential in helping all those other departments in your organization deliver value for your digital presence. 

With your developers mentoring your marketers on the latest SEO trends, you can help your creative teams produce quality content that is both customer-friendly, but also ideal for boosting your ranking in search engines. Setting up a collaborative environment for your employees, your web developers included means that you’ll maximize the value of their work. 

Sustain customer interactions on your site

Is your website copy in line with what your customers prefer? Are you able to use chatbots to streamline customer support on your site? Have you enabled commenting and sharing for your content such as blogs and videos? Does your website inspire action whenever appropriate? These and other questions are core matters of web development and design.

Communication with customers happens across a variety of digital platforms, but it’s up to you and your design team to inspire that communication. Moreover, it’s up to your employees to make sure that your customers can safely engage with you directly on your site, and that you’re able to respond in a timely manner. 

This is where your web developers need to keep up with the latest trends and advancements. When they’re educated and trained to implement them within your own digital presence, you can attract more customers, appeal to a wider demographic, and interact with them safely on a regular basis. 

Cost-savings down the road

Big or small, your business is always on the lookout for smarter, more effective ways to cut costs at every turn. From managing your marketing campaigns with free opportunities, all the way to implementing cutting-edge tech, companies need to make cuts where necessary. Investing in proper, ongoing web development means that you’ll actually prevent a slew of expenses down the line. 

You won’t have to deal with costly cybersecurity issues, data breaches, and not to mention website crashes when your visitors come rushing to your store. A functional and aesthetically pleasing website is a must, so ongoing web development, design, and maintenance help you sustain your budget for the long haul. By preventing major tech issues with your website, you’ll reduce potential expenses both from that development perspective, but also from that risk management and reputation maintenance perspective, too.

Web development is one of the most crucial elements of business growth and reputation management. In the upcoming months and years, more companies of all sizes will start investing more than ever in their web development departments, both by hiring more people and by ensuring that their knowledge and expertise keep growing. This is a strategy that will help set up your business for growing success and relevance in the digital playing field, which is precisely why you should consider your web development initiatives, too. 

Legal Branding

The 5 Benefits of Insurance for Entrepreneurs

As an entrepreneur, you have a lot on your plate when it comes to responsibilities. From choosing your brand name to gaining your first clients, the slow uphill battle can feel a little overwhelming, causing you to forget a few things along the way. One of the responsibilities you definitely shouldn’t forget is getting insurance, as it provides an array of benefits even to the smallest businesses – here are five of them. 

1: To Land Contracts

Landing contracts is an essential part of business for many entrepreneurs. If you’re a personal trainer, for example, you will want to work with as many clients as possible, and to do this, you must show that you are professional and trustworthy. That is where insurance comes in. By showing potential clients your proof of insurance, they will feel much more secure working with you, as it shows that you can cover unforeseen expenses. 

Fortunately, you don’t need to print out a new certificate each time you want to show proof of insurance, as you can get certificate of insurance in moments online. By using a COI, your client won’t have to wait. 

2: To Attract Employees 

Attracting employees is essential for any business wishing to grow. There are many ways to appeal to more candidates, with one of the most important being having the right insurance to cover costs. It’s an incentive that matters to employees, as they want to know that accidental injury costs will be covered.

While you might still attract candidates without the right insurance, you are less likely to keep them around, and employee retention is crucial for any business. The answer, then, is simple – find business insurance that covers you, your company, and your employees. 

3: To Avoid Getting Sued 

No business wants to be on the wrong end of a lawsuit, but it often happens, and in this situation, it’s better to be prepared. This is crucial for entrepreneurs, as they are less likely to be able to afford the lawsuit, especially in the early days. Most entrepreneurs can’t afford to pay off lawsuits the same way big companies can! Whatever the case is, by being insured, you protect your business from losing lots of money or even going under.  

4: To Cover Property Damage 

Property damage is common in all types of businesses, so it’s better to prepare for this unfortunate situation. By having the right business insurance, you ensure that damage done to a property you’re working in is covered, making sure you don’t have to dig into your profits. 

5: For a Better Brand Image 

As an entrepreneur, one of your missions is to create a positive brand image. An eye-catching logo, engaging social media posts, and a professional-looking website are obvious choices when it comes to improving this, but being insured can help, too. It shows clients and customers that you are a reputable and professional brand, increasing your chances of getting people to work with your business. 

Wedding planner
Digital Branding

Properly Rebranding Your Website, Social Media Accounts, and More

Changes often take place not only outside, but also in the depths of the company’s internal business processes. Modern successful organisations are constantly improving and strive to keep up with the times. This creates new products and services.

Processes often require both internal and external renewal of companies. Most often this is noticeable by external changes since they immediately attract attention. However, a huge layer of work is hidden in the internal aspects.

What is rebranding

Rebranding is a set of actions taken to change part of the internal business processes and external perception of the brand by the target audience.

There is a common misconception that rebranding refers exclusively to the external visual components of the brand, such as the logo and corporate identity. But this is nothing more than a redesign.

Re-branding is also often confused with repositioning, assortment changes and planned brand evolution. In fact, rebranding can include all the above elements and most often implies not only external changes but also significant internal transformation. It may relate to the ideology, mission, values, structure and quality of the company’s business processes.

Rebranding can affect such areas as brand positioning and its philosophy, changing visual components and their presentation, creating new services.

Why is the rebranding necessary? 

First of all, this process is necessary for solving new strategic tasks. For instance:

Radically change the range of goods or services;

Go to other product categories;

Change or significantly expand the target audience;

Use a fundamentally different approach to pricing;

Enter new markets;

Improve your reputation.

Also, virtually any brand must naturally evolve and develop, otherwise, it will be doomed. Starbucks is a good example – just look at the dynamics of their logo change.

In some cases, one can observe protracted rebranding races. Competing companies are actively competing for the audience’s attention in the media and advertising space, points of contact with the audience. When one of the competitors is noticeably updated, then the others also need to correspond to the changes in the market.

Mobile operators are a good example. They are constantly introducing new concepts. If earlier this happened more at the level of external visual solutions, such as logo, corporate identity and interior design of communication salons, now the range of changes affects the most unexpected elements of activity.

Reasons for rebranding

The market and competition are constantly changing, the target audience is maturing, its values ​​and needs are being transformed, and the next generation is growing up. All these factors must be taken into account in strategic marketing planning, otherwise, the success of the brand will be temporary.

It is necessary to constantly monitor changes in audience preferences and respond to them in a timely manner.

When is rebranding needed and how to know when it’s time to do it

The vision of business development has changed significantly;

The reputation of the company has deteriorated significantly;

You need to switch and focus on working with other segments of the audience;

There has been a change of owners or management team who want to change the direction of their activities;

A merger or acquisition transaction has taken place;

The brand is morally outdated and does not correspond to modern market realities;

The company does not systematically fulfil the assigned tasks and does not achieve; necessary goals;

The target audience or its key consumer segments have changed;

Very serious competitors appeared on the market and the brand became non-competitive;

When starting a business, the wrong target audience was chosen, the main direction of the company’s activity was incorrectly determined, or the brand was initially built incorrectly;

Consumers have lost interest in a product or want a variety of choices;

From the very beginning, the company’s products were not in great demand in the market.

Types of rebranding

Depending on the tasks set, rebranding can be complex or partial.

Complex rebranding is a total change in a company or project. Often, rebranding goes so far that the new organisation is unrecognisable compared to the previous version. In this case, a ubiquitous transformation takes place: a new design, logo, style, rejection of low-margin products and services, an improvement in the assortment, and new corporate ethics. But usually, the main line of business of the company does not change, as its client audience.

For example, the management of a law firm changed the name, design, logo, redesigned the website and focused on civil matters, but did not give up legal activity. This is a complex rebranding.

Partial rebranding is a change in a separate part of the company. For example, updating the logo if it is associated with unpleasant emotions, incidents, images, or even resembles another large corporation. Or a redesign of a product’s packaging in order to increase its awareness and make it more noticeable, which means increase sales. In this case, a specific task or problem is solved.

Rebranding stages

Marketing audit

Includes an analysis of the current state of affairs in the company. Find and evaluate strengths and weaknesses against the background of competitors. Be sure to study the current customer base: loyalty and trust of consumers, the motives for choosing a company, their demographic characteristics.

They also assess the company’s slogans, logo, design – what associations they cause and how this affects the level of customer confidence.

In addition, the audit program includes an analysis of the company’s resources: industry size, industry trends and prospects, sales channels, department functioning, leadership style, market positioning and finance.

Only in this way, it will become clear what to work on. With the help of an audit, you can find out whether a comprehensive rebranding is necessary or it is enough to limit yourself to point changes.

Brand repositioning

At this stage, a “road map” for rebranding is being developed, namely its terms, budgets, stages of changes. The concept of rebranding is also being formed – the main message and renewal tools. And, of course, this is tested, and only then implemented.

Rebranding of the corporate style

Change of style and all kinds of attributes (logos, packaging design and trademark) based on the road map and developed layouts. The look of the company is changing – a new strategy of communication with customers comes into force.

Interaction of the new brand with the audience

Social media rebranding

Clients get acquainted with the updated brand, evaluate the first results of the rebranding.

Social media rebranding tasks:

Increasing product awareness.

Forming an active and loyal social media community around the brand.

Solution

Development of an SMM strategy for the development of brand communities in all necessary networks. In the new design concept, use images that grab the attention of users and generate brand interest and useful content for users.

Website rebranding

The redesign work goes through six stages.

1. Analysis of resource indicators

Study of typical users and their needs. To understand the atmosphere and general style of the company, visits to the client’s store or office are possible.

2. Drawing up a concept

Generation of ideas for the website redesign. What will it look like? How does it differ from competitors? How to achieve maximum usability?

3. Text optimisation

Creation of high-quality, selling text on the home page of the site, which is optimised for search engines.

4. Design layout (site drawing)

5. Layout of the resource

6. Programming

7. Transferring the design to the site and embedding it in the CMS.

When adjusting the appearance, web designers from Sydney advise you to take into account the “convenience” of the resource:

Readability of the text

Visual perception (does the site look good)

Usability or ease of use (simplicity of the site structure, loading speed, etc.).

Rebranding mistakes

For rebranding to be effective, you need to be aware of the typical mistakes of its implementation:

Incorrect change of the name of the company: if you treat the renaming superficially, then the organisation can either be forgotten, or it will be a step backward. You cannot cross out what the brand’s activity indicates. Imagine what it would be like if Burger King was renamed into the just King;

Lack of testing often leads to the fact that reality does not coincide with expectations, and returning everything back is expensive and time-consuming;

The unsystematic nature of rebranding: current and potential customers will be confused, and such uncertainty can only be scary;

Unconstructive management: violation of the term for the development of layouts, incorrect delegation of authority on the issue of rebranding, there are no clear goals and distribution of responsibility, to this we can add ignoring the opinion of employees;

Unreasonable changes in the company’s brand in the form of “wishes” of the management or people responsible for the rebranding.

Conclusion

To successfully change the idea of a brand on the market, you need to carry out a set of measures that affect changes in ideology, positioning, appearance and communication style – in this case, the audience will believe you. Follow these tips, and we wish you a successful rebranding!

Legal Branding

Foster Growth And Customer Loyalty With Actionable Engagement Tips

Whenever a business thinks about customer retention, the first thing that comes to mind is “round-the-clock customer service and support.” Undoubtedly, that’s of utmost importance. But retaining customers is not about customer service alone. It’s about giving them reasons to purchase your product/services.

Don’t find it convincing enough?

Statistically, businesses with impeccable customer engagement strategies retain more than 85% of their customers. Further, more than two-thirds of the profits of any business depend on effective customer engagement practices.

Don’t know where to start? Let’s help you devise perfect strategies for maximizing your business growth.

Create a Unique Visual Appeal

How do people differentiate between two individuals? It’s usually the overall personality that attracts them to connect with either of them more. Similarly, customers engage with brands that have unique personalities. And if you go a little deeper, relatability and memorability act as the crucial elements when selecting a brand.

For instance, many brands, such as Pillsbury, have grown their market thanks to the brand mascot, “Pillsbury Doughboy.” The Custom Mascot Costumes makes the company a playful brand, thereby fostering customer relationships.

And who can forget Disney? Their popularity has only seen a sharp rise all these years. Why? Because they have brand mascots in the form of cartoon characters that are relatable and authentic.

Delight Your Customers With Personalized Strategies

With the emerging technology trends, it’s not complicated to find customer preferences based on their past purchases or buying journey. You can make use of all this factual information and create personalized products for your customers. The idea is to convey that “they are being valued or that customers are important.”

For instance, the eCommerce giant, Amazon, makes recommendations to each of its customers based on their search history or past purchases. And this is what sets them apart.

Don’t Limit Yourself to One Platform

If you are unable to connect with your customers where they are, you might not be able to expand your reach. Agility is the key to running a successful business in today’s ever-changing dynamics. Hence, you must focus on building a presence across all the channels where your target audience is present. Omnichannel presence is the key to improving your customer engagement results.

For instance, if you are a skincare brand, only using Instagram as a platform won’t be a good decision. Having a presence on Pinterest, Facebook. TikTok will improve your customer engagement rates by multiple folds.

Take Advantage of Word-of-Mouth

Irrespective of the drastic changes in customer preferences, one thing has always been constant. And that is people relying on other people’s words to trust a brand or a company. So, why not use this opportunity to turn your customers into your brand advocates.

For instance, you can use their Yelp or Google reviews and showcase them in the best possible manner to attract new customers. This will encourage them to use your product or service.

To Sum it Up

People want to feel good when spending their hard-earned money. And if you give them a reason to do so, they are likely to spend more.

You can project your brand as a socially responsible company and include your customers to increase the excitement for your organization further.

Legal Branding

A Guide on How Timeshare Exit Companies Work

According to KwikChex, a consumer rights organization, thousands of timeshare owners lost more than £8 million to timeshare exit scams. Many people fall prey to the companies that approach them, promising an easy way out. The problem is that selling a timeshare, ordinarily, takes a lot of time, has more complicated processes, and might be difficult finding a buyer. Hence, many rushes without taking a second look when someone promises better terms. Don’t fall for common scams! You can take time to learn how timeshare exit companies work. This article tells you more about the nature of genuine companies and more.

Legit Companies Offer a Guarantee

There are a bunch of timeshare exit companies interested in scamming people of their hard-earned money. That is why you must know how to differentiate a legit timeshare exit company from a scamming company. For example, a legit timeshare exit company will offer you a guarantee for the service you are looking for. One thing for sure is that you are looking to get out of a timeshare. You want to free yourself from things like maintenance fees and excessive charges and start saving your money. Hence, a legit timeshare exit company should be able to offer you a guarantee that your timeshare will be canceled.

Timeshare Exit Companies Offer Experience

One of the things that set apart a legit timeshare exit company from cons is the experience they have amassed over the years. Part of the company’s responsibility is to assess the quality of your timeshare, the market trends, and the possible value of your timeshare. For a company to assess your timeshare and factors that will help market it, it should have a proven track record handling similar cases.

So, the best place to look is to check the reviews before you work with any company. You can read reviews on emerging and top companies like Centerstone Group to assess the pros and cons of picking them. Go for a company with proven experience and reputation where you are less likely to get conned.

There are other Alternatives to Timeshare Exit Companies

There are several options that you can explore when canceling your timeshare. You can opt to go it alone and list your timeshare for sale or rent. This can be done via reputable listing companies. You can also engage a lawyer who offers timeshare exit cancellation services. However, you can be sure that the two options will either take a long time before you see actual results, or you will not get the assistance at all. This is where timeshare exit companies come in to offer proven alternatives to other less promising alternatives. If you are considering canceling your timeshare, you may rest assured that a legit timeshare exit company will be resourceful to you.

Final Remarks                                                                       

If you no longer want to pay the maintenance fee or do not have time to travel and utilize your timeshare, the best thing to do is to cancel it. You can exit by renting it out or reselling. However, that is not always an easy thing to do. That is why a timeshare exit company can help. We hope this article has explained how it works and how you can find a legit timeshare exit company.

Legal Branding

Building your Brands Foundation

Branding has always been vital for businesses of all sizes and scales. Even as marketing budgets have taken a hit during the pandemic year, branding continues to be a significant investment for new and existing companies. After all, you have to make sure that the audience can see your brand, listen to its voice, and set it apart from the others in the industry. To make the initiative a success, you need a strategy that works today and only gets better in the future. Here are some ways you can build your brand’s foundation.

Consolidate on your mission                          

Building the foundation of your brand requires focus on the core mission and values of your company. You may want to prioritize revenue generation instead of staying true to the objective that got you started. But consolidating your mission should be your top priority, and you need to stay a step ahead of the customer expectations while defining your mission. Your aim should be to serve the customers, even if your brand has to move away from the money-making mindset in the short term.

Step into the customers’ shoes

The best way to keep your brand visible is by stepping into the customers’ shoes and understanding their needs. Pick their pain points and find ways to address them with your offerings. Center your marketing around the audience rather than on your business. Once you show people they matter to your business, you will not need to do much in the name of branding.

Communicate critical information

A brand must stay in touch with the audience at all times and communicate critical information. Customers love brands that go the extra mile with transparency. It is vital to showcase the information on your website so that consumers know what to expect. You can collaborate with a brand design agency to work constantly on your marketing messages and customer communication. Staying in touch brings transparency in interactions, which is the mainstay of branding foundation.

Show empathy and compassion

People look for compassion and empathy even as they set out to buy products and services. Brands can do their bit by showing they care during tumultuous times like these. Offering empathetic content is a good start as it makes your business more human and relatable. You can go the extra mile by providing value-added services such as free goods and no-cost delivery. They will stick to your brand even when things turn better.

Build consumer and employee trust

Trust is perhaps the most significant element of a brand’s relationship with customers and employees. Making safety the top priority in consumer-facing operations will fortify their trust in your brand. Employees will also see your brand as a credible employer if you show that their well-being matters. If you want a solid foundation, take a holistic approach that covers both customers and employees

Branding creates the big picture of your business, which makes it a critical investment. Just a little fine-tuning can go a long way in strengthening its foundation, so pick these measures and get started.