Steven – Page 29 – Altitude Branding

All posts by Steven

How Webinars Can Benefit Nonprofit Branding? Free Tips & Advice.

Steven on October 26, 2020

If you’re new to the trade, branding is probably the last thing that comes to your mind when you think of organizations that deliver true social impact. However, a well-organized nonprofit branding is crucial to the successful development, functioning, and aim completion of the org.

A strong and reliable brand:

Helps your nonprofit stand out amongst other competitive foundations, so your brand message and efforts to spread your cause gain popularity and reach a large audience.
Grows your nonprofit’s visibility, generates support, boosts fundraising, and helps obtain other donations.
Attracts and engages potential volunteers to join your team and contribute to your work and mission.

According to LiveWebinar.com, online seminars are an excellent approach for a present-day organization with modern visions and ideas to manage successful and efficient branding. These web seminars are a low-cost alternative to in-person and events, that help you describe your nonprofit in a more human way to gain attention and help. They offer you a valuable opportunity to reach many people around the world and raise awareness about your cause.

So how to create an impressive and memorable online seminar to promote and grow a nonprofit organization? Check out the following tips and guidance on how to run a successful webinar to boost the progress of a non-business entity:

Tell the Nonprofit Story

The primary goal of nonprofit branding is to both convince the mind and touch the heart and thus favor an organization traditionally dedicated to furthering a particular social cause or advocating a shared point of view. So, start the webinar with enticing storytelling about the org while keeping in mind the following tips.

Mind the difference between the personal brand and the brand promise. This way you can best empower the cause for achievements.
Show how you spend funds and donations.
Talk about what are the current obstacles and needs of your organization.
Convince and intrigue the audience to build trust in your cause.
Be sincere and tell authentic statements.

The webinar offers practical methods to justify them with facts and data in the form of diagrams, tables, and graphs. This information, presented professionally, proves to the attendees that your org has a real impact.

Build Empathy and Emotion via Compelling Content

The webinar serves great for that because it allows you to intertwine the presenter with inspiring multimedia to convey the spirit of altruistic work you and your staff do.

A great way to build empathy is through creating a nonprofit video to explain your mission and to motivate your audience by showing that everyone is valuable and contributes to a cause.

6 Steps On How To Start Your Own Video Production

Increase Your Reach

An aspect of successful branding is to reach as many people as possible, and a webinar is becoming one of the best options for that. There are attendees who already interested in nonprofit activities and willing to register. A great way to further better your funnel is to offer an online course as free training for anybody onboarding the cause.

How to Optimize Your Online Seminar to Attract Even More Participants?

Well, consider leaders or virtual leaders of another organization or individuals competent in your field to take part in the webinar as guest speakers, panel participants, or moderators on a specific topic. This is an innovative approach to grow your nonprofit’s reputation amongst a new audience and spark curiosity towards your work.

According to tech professional Antoine Bechara, guest speakers probably have their own audience and if you help him or her to leverage it to the fullest, you can further increase interest in your nonprofit and cause. Always encourage both speakers and viewers to spread the word about your organization. If your message is authentic and right, you’ll be surprised by the extent of the results possible!

Choose High-Quality Leads

No matter how many presenters there are, or whether you or someone else runs the webinar, pick a host who is a professional for a successful event and branding.

A qualified presenter:

is aware of the webinar topic and all details related to it;
is intelligent, confident, but not arrogant, and has excellent public speaking skills;
focuses on the goals of the webinar and chooses the most suitable strategy to run it;
carefully lays out the content and doesn’t miss important points within the allotted time frame.

Eager for inspiration? Read “Branding Strategies That Can Propel Small Businesses”

Increase the Traffic to Your Website

As an activist of a nonprofit, you probably own a website about the org and the work you do. It’s important that you promote your site to increase awareness about your mission. Use the webinar to introduce your website to your target audience.

According to volunteer management experts Volunteer Mark, an online seminar offers you an ideal opportunity to share info, organization details, and how to register and volunteer rights. Direct your viewers to the website and encourage them to share it.

Final Thoughts

So, if you struggle to promote your nonprofit and accomplish your aims, focus on an approach to develop strong branding. It builds a reputation, increases awareness, and helps you raise money. Webinars are a sustainable and efficient way for your brand strategy to reach many people and potential contributors.

Stick to our detailed guide and tips on how to run your webinar to make sure that your nonprofit stand out and make the impact you desire.

Author: Dimitar Karamarinov

Dimitar is an award-winning digital multi-instrumentalist with authorship in a broad range of digital medium and multimedia starting as early as 2006. With over a decade of experience in audio, graphic and motion design, along with various forms of business and communication, Dimitar Karamarinov gains experience with companies of grade Entrepreneur Franchise 500, Inc 5000, and multi-continent companies, along with various charity initiatives under his belt. Dimitar Karamarinov is proactive in appearance on established media such as Forbes, Metro News, CMSWire, BBN Times and more.

Uncategorized

6 Ways Internal Communications Can Impact Your Organization

Steven on October 17, 2020

Are you experiencing problems with employee productivity, engagement, and collaboration in your organization? You have tried everything you could think of, but nothing seems to work. Have you thought about improving your internal communication? Many organizations have been in the same position as you. Rarely anyone think about this aspect’s great importance in the business world. Still, as soon as they enhanced their internal communications, the organizations were back on the right track. Don’t make the same mistake and underestimate the power of effective internal communication. Here is a breakdown of six ways this aspect impacts your organization.

Crisis Management

In a crisis such as the ongoing pandemic, careful and timely communication with employees is essential for keeping things under control. Throughout the crisis, the management and team leaders should communicate regularly with employees and provide updates. Announcing the latest decisions, notifying employees about the newly introduced policies, and sharing relevant information keeps everyone calm in a stressful situation. No matter whether your employees work from an office or home, you can use intranet systems to communicate and manage the crisis. When you communicate with employees, you actually have the power to steer their perception in a positive direction. You keep them informed thus they are prepared for whatever might come. On the other hand, when they are kept in the dark, they easily lose trust, start feeling frustrated, and the whole situation might escalate.

Source: Pexels

Transparency

It’s easy to start a rumor mill in an organization, especially a large one. If employees hear it and start believing in it, their dissatisfaction will grow negatively affecting their productivity and relationship with the management. Nonetheless, you can rely on good internal communication and keep things as transparent as possible. This doesn’t mean you should share every little thing with your employees. Share only matters and information that concern them. Laying your cards on the table right from the start shows integrity, which employees value the most in an employer. It also helps you build a strong and honest relationship with your employees and puts an end to any workplace rumors.

Employee Retention

Employee turnover is a growing problem for organizations all around the US. Employees leave their jobs because they look for flexible working hours, growth opportunities, or better payment, among other things. Every time an employee quits, it leaves serious consequences on the staff and business. Managers have to go through a demanding recruitment process, while employees feel discouraged. To increase employee retention in the company, you should give and receive feedback, assign challenging tasks, offer training, and increase engagement in the workplace. The easiest way to decrease employee turnover rates is through internal communications. Make an effort, get to know your employees, and let them know you and the company. When you know each other well, it is easier for the company not only to retain the existing staff but also to attract new employees.

Source: Pexels

Middle Management

Most organizations follow a top to bottom hierarchy when passing information and communicating. Often, that information gets stuck in the middle among managers. Because of that, there are delays, breakdowns in communication, and problems with feedback. In such a large chain, employees have to depend on themselves and their coworkers for information. Enhancing middle management and using various communication channels allows an ongoing and effective flow of information. It’s also a great opportunity for training and promoting employees into managers. Apart from distributing messages efficiently, employees learn how to manage teams, negotiate, persuade, and solve conflicts. Allowing your employees to learn and develop also helps with their retention.

Arming yourself with important data such as project management statistics can help you supervise this important part of the company.

Remote Staff

Managing a remote staff isn’t an easy task. There are many challenges to overcome. For instance, various time zones, teamwork, team spirit, cultural and language obstacles, etc. Every challenge you face while managing remote staff can easily be overcome through internal communications. If you have to coordinate various time zones, consult your employees and find an overlap that suits everyone. For maintaining team spirit and collaborating, employees simply have to communicate effectively. If your remote team is also a diverse one, then encourage them to get to know each other. This way, cultural and language obstacles will no longer be an issue.

Source: Pexels

Employee Performance

Most employees believe internal communication is crucial for their performance in the workplace. They need to have all the relevant details regarding an assignment or a project, along with superior’s expectations. Such details and upfront expectations help them stay focused and deliver their best work. If some details are missing, such as deadlines, or client’s information, they will have difficulties with their performance at that particular assignment. Similarly, they like to have easy access to information. Therefore, communicate with your employees if you want them to perform well.

Digital Branding

Is Your Product Packaging Hurting Your Branding Efforts?

Steven on October 16, 2020

Because consumers have access to so many choices, we typically see how a company presents itself before we ever try one of its products. Branding, as a result, can be just as important as the actual quality of your product — especially when stocked with other products in a supermarket or listed on an online storefront.

Your product packaging could be the first encounter a new customer has with your brand. It needs to quickly communicate what you’re trying to sell, what makes it different and why the customer should buy that product rather than any of the others stocked in the same place. There are also practical concerns — like functionality or stackability — that may make product packaging less effective than it could be.

These are six ways to tell if your product packaging may actually be hurting your branding efforts and what you can do to design packaging that sells a product, rather than hold it back.

1. Your Packaging Doesn’t Tell and Sell

Good packaging should both tell a customer what’s inside and sell that product. With a glance, a customer should have a decent idea of the product inside and why it’s unique.

Simple or subtle design elements can communicate a lot about what makes your offerings unique. Bold color schemes and elegant fonts can suggest high-quality, luxury items. Textures, earth tones and agricultural imagery, on the other hand, can tell a customer that they’re looking at a product that’s organic, all-natural or sustainably made.

Some of the success of your product containers may be dependent on your branding. If your brand doesn’t really tell the story of your company — what you sell and why you sell it — it may be hard to correct brand-aligned packaging that effectively tells and sells. In this case, a rebrand or smaller adjustments to your company’s look may be the best option.

2. Your Packaging Is Wasteful

Wasteful or unnecessary packaging is bad for everyone and the planet. It often costs more, may generate hard-to-recycle waste and could alienate customers who are looking for ways to reduce their consumption.

Simple tweaks can make product packaging much more eco-friendly and efficient. Switching to sustainable packing materials, for example, or opting for biodegradable plastics, can reduce waste. Typically, you won’t need to rebrand to manage wasteful packaging. Tackling inefficient or non-sustainable product containers is a good place to start if you want to make your brand seem greener or cut back on manufacturing costs.

Wasteful products — like those in plastic clamshell containers — can also be hard to open, combining the problem of wrap rage with growing consumer dislike of plastic packaging. While containers pose a very temporary inconvenience for customers, they can still be frustrating, and may even make a customer less likely to buy from the same company.

3. Your Packaging Makes the Product Hard to Use

Hard-to-use packaging can hurt any product, even if the packaging is an effective brand ambassador in every other respect.

For example, a company may manufacture a cleaning spray in a distinctive bottle that is, unfortunately, not ergonomic or makes it hard to use the last of a product. This product may secure the first sale with its look, but turn off a customer from future purchases because it’s hard to use.

Ease-of-use should be one of your key considerations in package design, along with look, durability, stackability and sustainability. Simple usability testing or fielding feedback via email surveys can give you a sense of how well your current package design works and how it could be improved.

4. Your Packaging Is Inconsistent

Consistency in branding is one of the marketer’s best tools. With consistency, it’s more likely that customers will really remember your brand. With awareness, they could develop a preference for your products and may even recommend your business to friends or family.

Products in the same line should look like they’re coming from the same company. This helps build brand awareness, and it may even encourage customers to buy other products you sell if they have good experiences with your company.

5. Your Packaging Is Hard to Ship or Stock

Unusual packaging can help a product stand out. However, it can also make items more expensive to ship or stock. Packaging that’s not durable enough may also sustain damage in transit, potentially making a product unsellable.

Simple changes can help here. Square or rectangular boxes are always going to be easy to ship and stack. Looking to your competitors may also help. If they’re well-established, their packaging may provide hints for how you make your offerings easier to transport or shelve.

These changes may also provide an opportunity for making your packaging or containers more sustainable and more durable or efficient at the same time.

6. Your Packaging Is Hard to Understand

If a container makes any claims, it should be in the language that a customer speaks. Clearly communicating benefits with phrases your target audience will understand can help make sure they don’twalk away confused about what your product offers.

Understandable doesn’t always mean simple. Some businesses — like those manufacturing supplements, high-end skincare products, electronics or niche items — may have a highly informed customer base. These consumers can have different vocabularies and may expect clearer, more direct descriptions of how a product works.

References to specific ingredients, like vitamin C, creatine or rosehip oil, could confuse a general audience, for example — but the benefits they offer may be perfectly clear to certain customer segments.

How to Keep Packaging in Line With Your Branding

Packaging and branding that work together will be essential if you want to attract customers and keep your business growing. When evaluating your products, it’s best to make sure their containers effectively communicate the benefits. They should also be easy to use and open and, whenever possible, generate minimal waste.

Infographic created by Chicago Tag & Label, a custom label manufacturer

Lexie is a branding enthusiast and web designer. She loves checking out local flea markets and taking her Goldendoodle on hikes. Follow her on Twitter @lexieludesigner and check out her design blog, Design Roast.

Digital Branding

How Does Technology Increase Workplace Productivity

Steven on October 15, 2020

How Does Technology Increase Workplace Productivity?

Innovative Technology Solutions is a leading IT services company

Legal Branding Local Branding Personal Branding

How to Improve the Visitor Experience in Your Retail Store

Steven on October 14, 2020

If you run a retail store, your sole goal will be to provide customers with the best experience possible while shopping. Turning potential customers into regular visitors can be a great way to expand your brand and increase revenue. After all, consumers are not going to shop in stores they don’t feel welcome in.

Whether you’ve recently launched your store, or you’ve noticed a decline in foot traffic, here are some of the best methods to improve the visitor experience in your retail store.

Offer a Unique Experience

No matter what kind of retail store you run, there will be many others who sell similar products to your own. If you operate in a city, your store needs to stand out for all the right reasons over competitors. Researching the typical shopping process customers go through can help you create a unique experience for your store. Whether it’s engaging with your products in an unexpected way, playing different music, or investing in modern lighting, how your retail store looks can say a lot about your brand and whether consumers want to use your services.

Begin with Your Team

For your retail store to thrive, you need to deliver excellent customer service to everyone who walks through your door. If your team isn’t going above and beyond their duties, customers may not feel valued and appreciated. It’s your job to hold regular training for your employees, which can be a great way to keep them in the know of the latest developments in your business, as well as new tactics to bring in new customers. Regular training can be a great way to identify your employee’s strengths and weaknesses, and what changes need to be made.

Create a Child-Friendly Atmosphere

Many shoppers bring along their children for convenience. If you’re a parent, you will know how stressful the experience can be. So, making your retail store child-friendly by adding things for children will mean they stay entertained, as well as not throw a tantrum out of boredom. A television, a train set, or a chalkboard will keep kids occupied, meaning the parents will spend more time in your store and purchase products. Also, having staff who know how to interact well with children can help you build a reputable brand.

Make Your Store COVID-19 Secure

In unprecedented times we find ourselves in, the coronavirus pandemic has transformed the way retail stores operate. If you have stayed open, you need to make sure that you’re following government guidelines to keep customers safe and protected. Whether it’s by having hand sanitizer stations, reducing capacity, or installing glass shields, customers will appreciate the measures you’ve taken to reduce the risk of contracting the coronavirus.

Your customers are the people who keep your retail store afloat. When shoppers step through the entrance, you want them to feel relaxed and enjoy the whole experience. So, using the right methods can transform how your retail store operates, helping to build a loyal audience who will stick with your brand.

Uncategorized

Tips For Recovering From Injury And Getting Back To Work

Steven on October 10, 2020

Did you know that a workplace injury occurs about every 7 seconds during the workday? That amounts to almost 3 million workplace injuries each year.

If you’re ever injured while on the job, it’s going to be very important for you to take the right steps before getting back to work. Recovering from injury is going to be key and will ensure that you’re ready to do your job to the best of your ability moving forward.

There are some people who try to rush through the process of returning to work from being injured—and they often pay the price for doing it. Many times, they end up getting hurt again or continuing to deal with the pain associated with their original work injury.

You can avoid finding yourself in this situation after sustaining injuries that put you out of work. Check out some tips that will help you get healthy and get back to work.

Start by Reporting Your Injury to Your Employer

The first thing that you should do before you even begin to think about trying to recover from an injury sustained at work is report the injury to your employer. They need to know about it, especially if it’s something that’s going to keep you off your feet for a few days, a few weeks, or even a few months.

Your employer should put together a full report on your injury. They should talk with you and others about what happened, what kind of injury you sustained as a result of it, and more.

Don’t jumpstart the process of recovering from injury prior to talking to your employer about it. Otherwise, you could end up not getting paid for however long you’re out of work. You could also have trouble getting back to work later on.

Arrange to Have Your Injury Looked at by a Doctor

In addition to talking to your employer about your work injury, you should also meet with a doctor about it. Even if you don’t think the injury is all that serious, it’s always better to be safe than sorry when it comes to workplace injuries.

You should take a trip to the emergency room or schedule an appointment with your primary doctor so that they can evaluate you and tell you what kind of injury you sustained. Once you know what’s wrong with you, you should then go back and tell your employer about it.

Do Whatever Your Doctor Tells You to Do to Heal Your Injury

After your doctor has figured out what’s wrong with you, they’ll come up with a plan of action as far as your recovery is concerned. They’ll give you some advice on how you should go about getting your injury to heal.

In some cases, the only thing that you might have to do is take some Advil and get some rest. But in other instances, your doctor might recommend that you go to physical therapy or even have surgery to correct whatever health issues you’re having due to your injury.

Follow your doctor’s recommendations so that you can heal up quickly. If you put off doing physical therapy or having surgery, it could result in your injury getting worse.

Speak With a Lawyer About Potentially Taking Legal Action

If your work injury knocks you off your feet and forces you out of work for an extended period of time, it could lead to you missing out on paychecks before long. This could put you in a financial bind and force you to try and go back to work sooner than your doctor might like.

Instead of doing this, why not see if you might be entitled to workers’ compensation? You can request legal help from a workers’ comp lawyer and get the money that you deserve in the aftermath of your injury.

Make Sure You’re 100% Healed Before Going Back to Work

Recovering from injury isn’t something that’s a whole lot of fun for most people. They’re often in a rush to get back to work as soon as they can.

While you should try your best to heal up so that you can work again, you shouldn’t get back to work until you’re 100% ready to do it. Your work injury needs to be completely healed before you even think of clocking back in at work.

If you go back to work too soon, you could aggravate your injury and put yourself right back on the sidelines. You could also put others at risk if you’re not up for the challenges associated with your job.

Return to Your Doctor If You Experience Any Pain After Returning to Work

Once you return to work after recovering from injury, you might be under the impression that you’re in the clear. But this isn’t always the case.

You might still have some pain from your work injury that lingers. If this turns out to be the case, you should make a return visit to your doctor to talk to them about it. They can tell you what you’re going to have to do to get that pain to go away.

You should also keep in touch with your employer about your injury and the pain that continues to come along with it. They might be able to find you a new role that won’t be quite as intense as your old one.

Recovering From Injury Can Be a Long, Hard Process for Some People

Recovering from injury isn’t always something that you can do overnight or even over the course of a few days. You might have to spend weeks and even months working at recovering from an injury.

Use the tips found here to speed up your recovery process slightly. They should provide you with a chance to get back to work sooner rather than later.

Interested in finding out more about the workers’ compensation you may be entitled to following a work injury? Read through some of the other articles on our blog to learn all about it.

Local Branding

Get The Branding Edge- Switching To Mac Is a Good Idea For Businesses

Steven on October 9, 2020

Whether you just start your business or want to give an existing one a branding edge, you cannot deny the value of excellent infrastructure. When employees handle client meetings and presentations with Mac devices, they can surely get across a good impression. Thanks to the amazing look and feel of Macs and the premium brand value of Apple, it is easy to win attention with these devices. But switching to Mac from the conventional PCs takes some work. Let us explain how you can make this transition effortlessly.

Ensure that macOS supports the apps you run

When you use computers in corporate settings, the users need to run a variety of applications. These may be the standard cloud-based apps or custom ones that are specifically tailored to your business. The first step toward making a seamless switch is to ensure that the apps you use, are available on the OS. This should be done with a methodical process that lists all critical business software that you currently use and marking the ones that will be available. For the others, you will need to look for alternatives so that you don’t end up compromising business continuity.

Research MacBook options

Once you are sorted out with the software apps, the next step would be to buy the devices for the team. Fortunately, Apple comes with a simplistic device lineup which makes it easier to choose the models that would be ideal for your needs. You may have different considerations in mind, such as the weight, the display features, memory, and look, depending on the usage objectives. Pick one wisely considering all the factors, along with your company’s budget.

Train the users

The key to capitalizing on the premium value of these devices lies in training the users to ensure that they can use and manage them effectively. Essentially, Mac training should enable them to use the best productivity features that the devices have to offer.

For example, provide a list of keyboard shortcuts and make sure that they practice them in routine usage. Another good thing about Macs is that these devices are easy to maintain. Educating the users for performance enhancement is a great idea and you can use these basic tips for their explanation of the process. Once the users are able to get the best from Mac, you will experience considerable benefits with the switch.

Give people time to adapt

Even the savviest of Windows users may need some time to get accustomed to Mac devices. Give them enough time to adapt to new apps and features so that they can leverage them to deliver the highest levels of productivity for the business. The interface is quite different, even the steps for common tasks such as starting up and shutting down can leave them baffled. Expect a minimal period of adaptation and be ready to provide the support they will require.

Although Mac devices are expensive as compared to PCs, a switch may be the smartest move from the branding perspective. But make sure that you do it when you are adequately prepared.

Digital Branding

7 Tips to Help You Build a Strong & Reputable Brand

Steven on October 7, 2020

When you create your brand, you have to think of coming up with a creative logo, an impressive color scheme, and a catchy slogan. All this is imperative, but there is much more to creating a strong brand in a competitive market. Remember, everything you do in your business influences your brand perception in the market. Well, building a robust and reputable brand requires effort and a lot of creativity. We have compiled a few tips and a guide to help you get started.

Determine how people see you

Your business brand is not what you say but rather how everyone else sees it. As an initial process of building a strong brand, you have to know what people think about it. For example, do a Google search on business to check out for any reviews online or ask your close allies how they view your business. You can have business experts conduct an analysis from the general public on your behalf.

Perfect Your Personality

It would be best if you started thinking of your brand as a person with specific traits. With this in mind, ensure that whatever your business does and creates does not contradict your business’s personality. A brand’s personality is the commitment to fulfilling promises and business values, mission, and vision. Yes, your brand personality also needs to be reflected in your brand design, image, and colors. How you treat your customers should also reflect the personality of your brand. If you feel that something you are doing does not support your brand, you need to change it to keep your business personality alive.
Invest in your online platforms

There are several online platforms these days, including Facebook, Twitter, blogs, website, and many more that give you a place to engage your audience directly. You only need to take time and identify which one works well with you and which one can help you reach your target audience. Through these platforms, you can market your goods and services hence building on your brand. You can also empower your customers as well as express the purpose and mission of your business. Remember to be as authentic as possible in your online content and interactions.

Have consistency yet remain flexible

Most of the strongest brands are consistent in everything they do and have gained their customers’ loyalty due to consistency. However, even with consistency, you need to be flexible enough to take in new ideas to grow your business. Be flexible enough to change the business tactics that no longer work for you. Ensure that you review if the actions that you are taking to scale up your brand are working. Conduct brand audits from the perspective of your suppliers, customers, and employees to ensure that your brand’s impression is how you view it. Ensure that your brand thrives and showcase your strengths as you work on your weaknesses.

Get ready to build your brand awareness.

Even as you work within the business to build your brand, you need to think outside the box on how to build your brand’s awareness. Creating brand awareness among your potential customers can make it strong. For example, you can use a technique known as entertainment marketing where you use pop culture to grow your brand. You can use movies, music, celebrity endorsements, characters, product placements, and other approaches. The bottom line is that you have to go the extra mile and think outside the typical marketing techniques to grow your brand among your target consumers.

Maintain value

For your brand to be strong, you have to do something that puts you ahead of your competitors. Have a unique product proposition regarding the value of your product or how you handle your customers. Also, ensure that your products and services are on par with what you are marketing to your potential customers. Do not create a false impression of your product. Do not overcharge your customers! Let the product price go hand in hand with the quality of your product or service.

Associate your brand with strong brands

According to Sham Hyder, the Founder, and CEO of Marketing Zen, connecting to another brand could either weaken or strengthen your brand. Thus, to enhance your brand, you have to associate with strong brands, and vice versa is true. For example, you can associate with strong brands through authority blogging. You can create nice business blogs and post on high authority sites. The sites have high traffic, and therefore posting blogs there will create brand awareness for your potential customers.

Wrap up

Building a strong brand takes a lot of effort and commitment. Ensure that your product and service are a clear reflection of the personality of your brand. Moreover, be consistent, market your brand, maintain the value of your product, and associate with strong brands to enhance your brand’s growth.

Legal Branding

7 Tips to Get Money Fast for Your Business

Steven on October 7, 2020

Over 7,000 businesses file for bankruptcy each year in Canada. Bad luck, a slump in business, slow times of the year, or some other factor might be causing you a lack of cash flow. This can put you in a hard spot when you can’t meet financial obligations to your employees or your partners.

These 7 tips to get money fast will have you back on your feet in no time. Read on to get back on track and out of the dumps.

1. Make Cuts

One of the easiest ways to get some more cash in your business’s wallet is to cut back on costs. It might be time to take a look at where your money is going and if it’s truly needed.

In theory, this is an easy one. However, when it comes to cutting jobs and resources your employees might take it hard. Be careful not to destroy relationships but you have to look out for what is best for business.

2. Cash Loans

For smaller loans to get a quick boost, you could look into cash loans. This is a very quick way to get a little cash flow to get you through whatever financial crisis you may be facing. There are plenty of brokerages near you that offer same day loans.

3. Crowdfunding

With the internet booming, online crowdfunding has become a popular way to raise money for businesses. This is a way to get money quickly from individual investors that you don’t have to pay back.

New projects, financial crisis, startups, and other situations are perfect for this way of raising money. If you know that you have committed customers, it will likely come very easily.

4. Line of Credits

Similar to a credit card, you can obtain a business line of credit. Unlike a loan, this is not a lump sum of money. You will only be responsible for what you spend.

Similar to a credit card, you can pay off what you have spent and used that money again. This option can help you build better credit and make sure your cash flow is a bit more even.

5. Vendor Credits

When it comes to how to get money fast, you should look again at your costs. Paying vendors and suppliers upfront might be costing you more than you can handle. As long as you have a good and well-established relationship, ask for vendor credit. As you earn your money, you can pay them back for expenses.

6. Factor Invoices

You might experience large invoices that are being paid back way too slowly. Factoring invoices isn’t everyone’s cup of tea. However, you’ll get your full invoice amount, minus the factoring fee, quickly.

7. Sales and Discounts

Customers can provide quick bursts of cash flow as well. It’s one of the most basic ways to get money fast. Marketing is there as a tool for you to entice people to spend their money with your business.

If you are suffering a rough patch, offer incentives to get the business going again. This option isn’t only there for retail either.

Survive the Rut and Get Money Fast

When you find yourself asking “how can I get money fast?”, don’t be worried. There are many businesses that go through slow patches. With these 7 tips, you’re on the way to not only surviving but coming out on top and building bigger.

If you found this article helpful, check out our other content that will help you reach your brand goals!

Local Branding Personal Branding

4 Visitor Management Tips That Keep Everyone Safe

Steven on October 7, 2020

Back-to-work season is on the horizon if you haven’t already zoomed past it. Either way, visitor management plays a crucial role in your reopening. It helps you tightly control the safe flow of guests in your space, making sure only authorized visitors may access your facilities.

It protects your business and employees, but it also signifies to visiting delivery people, contractors, and clients that you take their health and safety seriously.

Learn how you can streamline your visitor management system to help you welcome guests back into your spaces safely.

1. Communicate Your New Check-in Process

Your check-in process may need a total overhaul to uphold safe social distancing. Make sure these changes are clearly communicated to your guests in the form of signs throughout the building.

Don’t hesitate to use floor decals, ropes, and other tools to clarify where they need to stand. This signage clearly explains why they may be experiencing a delay or unusual check-in process, while also indicating what they have to do to move through your facilities safely.

2. Minimize Shared Surfaces

Gone are the days when your visitor check-in process can be a sign-in booklet. This old-fashioned technique increases how many surfaces your staff and guests touch, increasing the risk of spreading the virus, as well as other illnesses.

Visitor management technology can eliminate the need for physical proximity when your guests arrive. Some cloud-based services let your visitors use their smartphones to sign-in to your facility, requiring absolutely zero contact.

There are also card printer systems that produce proximity cards or smart cards. These ID badges rely on RFID technology to allow for contactless entry to authorized facilities in a quick and convenient way. You can check out the latest visitor pass solutions that include a smart card printer or prox card technologies to see what you need to upgrade.

3. Introduce Screening Questions

Screen your guests by asking the right questions before you allow them any further into your building. Here are some examples of great questions you can ask:

Have you traveled out of the country in the last 14 days?
Do you have a fever or other flu-like symptoms?
Have you come into contact with someone who has a fever or flu-like symptoms?

You have the right to deny entry to visitors who answer “yes” to any of the above questions. This is an efficient way to keep high-risk individuals out of your building.

4. Disinfect Check-In Tools

A regular cleaning schedule will help mitigate the risk that shared surfaces will spread the virus. You can instruct your staff to wipe down desk spaces, pens, and other items between each guest.

What becomes more challenging is when your check-in process revolves around technology. iPads, tablets, and other mobile devices need to be cleaned carefully to prevent damage.

In light of the outbreak, Apple has released this guide to safely cleaning its products. They recommend using a 70% isopropyl alcohol solution or Clorox wipes to disinfect keyboards, displays, and other non-porous surfaces.

Bottom Line

The coronavirus pandemic has made it necessary to reduce human-to-human contact as a way to reduce the risk of spreading the virus.

This does make it challenging to welcome guests back to your business, but not impossible. Use these tips above to help change how your reception operates, and make sure your visitors (and staff) know their health is your priority.