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5 Ways to Scale Your Content Marketing Campaign

Steven on September 27, 2019

Struggling to scale your content marketing campaigns past where they are right now? You’re in the right place. It’s easy to get started in content marketing, but it can be tough to get past campaign bottlenecks.

Results slow down and it’s common to become demotivated. Today we’ll be teaching you how to grow your content marketing efforts so they generate more traffic and leads for your business if you continue reading.

Take an omnichannel approach to distribution

What’s your main channel for reaching customers through content? Is it your blog? YouTube channel? Podcast? No matter what platform you focus on, there’s one simple thing you can do to instantly improve the performance of content campaigns: use other channels.

It seems simple, right? You’d be surprised how many companies forget to expand onto other platforms despite it being so easy.

Let’s say that you have been growing your business through a blog, for example. You could begin producing videos for YouTube and podcast episodes for iTunes. It’s free to reach and brand awareness at no extra cost besides your time.

This brings us to our next point.

Repurpose your content into different formats

Being on many different platforms is efficient, but do you know what’s more efficient? Repurposing content.

This is the process of taking one piece of content and reformatting it into different types. Most of the work is already done for you as you simply have to turn it into a different format.

You should be taking your content and turning it into the major content types, such as:

Blog posts
Videos
Podcast episodes
Slideshows
Infographics
Social media posts

Hire more content writers

Blogging is one of the most common strategies within content marketing as you turn your website into a content hub that attracts visitors directly to your own platform.

Some of the best marketers like Neil Patel and HubSpot produce several long-form pieces of content every day. How often are you publishing?

Don’t worry if it’s not as often as them because they have one thing many businesses don’t which is a large team of content creators.

One of the secrets of scaling content marketing campaigns that they understand is to simply grow your team. If you have more people able to blog, do outreach, create social media graphics, and other content marketing tasks, campaigns explode much faster.

You should consider using freelance writing job boards like ProBlogger that are designed for finding talented writers.

Invest in content marketing tools

You can do everything by hand in marketing, but that will require a fair amount of elbow grease. You’ll be working harder, not smarter. Businesses can scale campaigns while being more time efficient by investing in content marketing tools.

These web apps and software help with outreach, discovering content ideas and keeping tabs on the competition.

One tool that is very popular in the digital marketing community is BuzzSumo. The free version allows you to find the most viral content in any industry which is great for producing fresh and relevant content.

Learn to do industry outreach

Creating relationships in your industry and leveraging their audiences is one of the most effective content marketing strategies to date. It’s also a great way to scale any campaign as you quickly broaden your reach.

Industry outreach begins with narrowing down websites that share a similar audience and topics. You can do this by using Google queries like:

Keyword + “blog”
Keyword + “service”
Keyword + “magazine”

Visit their website and look for contact information on the contact page or via the footer. Once you have their email, organize it into a spreadsheet.

Begin sending customized emails to each prospect via your email provider or a CRM. Introduce yourself and send them a high quality piece of content you produced which you believe their audience could benefit from. Ask if they’d be willing to give you feedback or share it.

The best part about his technique is that you don’t need a ton of conversions to see drastic improvements in performance. Getting your content shared by a few sites can produce big traffic jumps.

Wrapping up content marketing scaling

Content marketing is crucial for the success of any modern business. It helps attract leads to you naturally, build trust with customers, and turns your brand into an authority. However, scaling campaigns is a tough obstacle.

You can ramp up your campaigns by first expanding onto more channels and repurposing existing content into different formats.

Businesses can also hire more content creators to produce more content on a regular basis and use tools to automate processes.

Lastly, don’t underestimate the power of connecting with industry influencers to share your content.

Combining all of these strategies will help you scale your content campaigns to reach a wider audience and drive better results.

About the author

Carmine Mastropierro is a copywriter who has written for Neil Patel, GoDaddy, Smart Insights, and other popular publications. He helps businesses generate traffic and leads through copywriting.

Digital Branding Legal Branding Personal Branding

3 Ways to Increase Brand Awareness with Content Marketing

Steven on September 26, 2019

What measures the success of a business? Without a doubt, the number of sales and revenues are pretty clear indicators. However, those are not the only things you should keep track of as a business owner. The way you interact with the masses is often much more critical.

No matter what service or product you offer, it can be rather challenging to encourage your potential clients to buy it if they have no idea who you are. That brings us to another indicator of success – brand awareness.

Let’s face the truth, increasing awareness is not as easy as riding a bike downhill. As a rule, positive changes don’t happen overnight. It is a long-term goal that can be reached through consistent actions and a well thought-through strategy.

Now, let’s look at some common techniques that businesses use to reach this goal:

SEO;
Advertising;
Branded packaging;
Effective use of corporate social media accounts.

Each of these techniques can potentially help you in this endeavor. However, some of them may not suit everyone due to high costs or other issues.

Are there any alternatives? Luckily, there is another way to reach the goal. Content marketing is one of the best ways to increase brand awareness and, in this article, we are going to tell you about some of the most effective ways to alert potential customers through delivering high-quality content!

source: https://www.freepik.com/free-photo/content-word-wooden-background_4973634.htm#page=1&query=content&position=14

Content Marketing for Brand Awareness

The key to success is a solid strategy that considers your company’s spirit, the needs of your target audience, and a bunch of other factors. Another vital thing is the quality of the content itself. If it’s not written well, the chances of success will be much lower. Thus, if you have never done anything like that before, you might want to get some help from a professional writing essay service or freelance specialist.

This technique is much different from traditional advertising that focuses on bringing one-time profit. Unlike it, content marketing focuses on what really matters. It delivers relevant, compelling, and value-adding content that establishes your authoritative voice notifies people about you and eventually grows your customer base.

As you can see, content marketing is not much about selling stuff, it is about adding value, and it really works! How to get your content marketing strategy off the ground and succeed? Here are some of the best ways to do this:

Newsletters

For decades, marketers and businesses were using email as a primary channel for advertising and marketing. Today, despite the broad availability of alternative channels, email still remains widely used.

Email newsletters are great for keeping your customers engaged and increasing brand awareness. Such newsletters can share news, give valuable tips, deliver new and relevant information, and even offer free services/products.

Here are a few tips to help you get started:

Make sure it is valuable, relevant, and engaging;
Create an eye-catching topic to make the customers want to open your letter and read it;
Include contact details and links;
Engage potential clients in friendly, personable, and encouraging conversation.

If you follow these tips, you will create excellent newsletters that will help to keep your company at the forefront of customer’s minds, so be sure to try this method!

Blog

Running a company’s blog is another effective way to empower your content marketing strategy and increase brand awareness.

As a matter of fact, having a corporate blog can give you plenty of benefits if you approach it wisely. Thus, if you still don’t have one, be sure to change this as soon as possible!

Have no clue where to start? Here are a few ideas on how to build your brand through the corporate blog:

Choose topics that are interesting and relevant to your audience;
Make sure that each article brings real value;
Don’t hesitate to adopt some SEO techniques to make your articles more visible on the Web, but don’t get too hard on it;
Deliver unique content.

These tips should help you create an excellent blog that grows customers’ awareness and trust. Also, be sure to check out what your competitors deliver to their clients. This can help you get on the right track and grasp the general idea of what works well.

Social Media

Finally, building a brand is possible with various social media channels. Today, platforms like Facebook, Instagram, and Twitter have already become viral tools for marketing, advertising, interaction with the audience, and other goals.

source: https://www.freepik.com/premium-photo/new-idea-creative-concept-business-woman-hand-holding-light-bulb_2752038.htm#page=1&query=brand%20awareness&position=13

Wrapping Up

Businesses have discovered the benefits of social media and use them to accomplish their ultimate goals. It is another effective way to grow brand awareness with the help of high-quality content, so be sure to try it!

Digital Branding

5 Design Hacks that Cannot be Ignored by UX Designers

Steven on September 26, 2019

If you are designing a website for a small business, then the main purpose of the site would be to improve conversions. While a well-optimized site with the help of enterprise SEO can attract more audience to the page, if the website is not designed for a good user experience then the conversions may fail.

Building a user-friendly website has some basic rules to be followed but many times designers get indulged in implementing complicated designs while they forget simple design parameters hence, we have highlighted those design hacks below that cannot be skipped while designing a UX website.

1. Include Microcopy

While providing any online forms which has blank fields that need to be filled, many users do not understand the format in which it needs to be filled, hence the submission may fail. For example, if the field says ‘card number’, you would assume that the user would be aware of it but you never know who is visiting the site and may be new to this hence providing an example of how the card number looks like will help them fill-in the fields easily. Similarly, if you are asking them to fill phone number, make it clear that the field only accepts numbers and no alphabets. Instructions will make sure that users find it easy to fill the form and can go through the process smoothly.

2. Provide Previews

Providing the writer’s and the website owners with a preview option is just not questionable as it makes it clear how the blog post or the page will look when published. Text editor does not really give a complete idea of how the page looks until previewed hence make sure to add the preview option in your design for ease of use by the site author. If such options are not included, broken or under-optimized pages will cause negative user experience hence adding preview will help author’s edit the page after checking the preview for a better user experience.

3. Allow Editing After Submission

Another important website design element which cannot be ignored is providing an editing option to the audience when they post a comment or submit a registration form. Users are skeptical to click on the save button as they do not wish to submit a form or comment with an error. Also, let the users know by adding it below the form that they can make the required changes in the form which will encourage them to take immediate action.

4. Re-Confirmation Before Submission

Many times you take certain actions which you may regret later, for example closing a page without saving the changes made hence in such a scenario, add double confirmation by asking questions like, ‘Are you sure you want to close the window without saving it?’, this will avoid any errors in submission.

5. Giving Submission Confirmation

A confirmation pop-up as soon as someone saves a form or subscribes is also important as, if nothing happens then the user will not know if the form got submitted or not. A confirmation will make it clear that the form has been submitted and you can also show the users some gratitude for taking the time to fill in the form.

Another important design technique is to show a message that, ‘you have already subscribed’ to the users who have filled the form previously so that they do not double submit it.

Conclusion

These design rules may seem basic, but it is something which a UX designer cannot ignore as simple solutions like these will make accessing the site much smoother by the users and that is what you intend in the first place.

Digital Branding

7 Basic Digital Marketing Terms You Need To Know

Steven on September 25, 2019

Digital marketing has revolutionized the way the business industry operates. It has done so by ignoring the benefits of traditional methods and taking advantage of the endless benefits that the internet brings. More specifically, it has reversed the way the business industry works in a way that no one expected. In many ways, given how this field has been in such a short amount of time, it’s safe to assume that there will never be another industry tactic as effective as it. Even better, it was designed so that the average everyday business owner can understand the platforms and take advantage of them. With all of that being said, it may come as a surprise to see how many people can’t even get a grip of the simplest digital terms that are needed to get the fullest effect. Without knowing so much as a simple definition, it’s difficult to get the most out of digital strategies such as paid advertisement and search engine optimization which can get technical in some areas. In extreme cases, not knowing some of these terms can do more harm to a campaign than good. While knowing these terms can’t guarantee success for your campaign, at the very least, it will give you a heads up on the competition. With this in mind, let’s go over seven basic digital terms you need to know.

#1: Return On Investment(ROI)

One of the most important digital terms to understand is Return On Investment. Otherwise known as ROI, knowing this term will allow you to structure the rest of your campaign with efficiency. More importantly, it holds more weight than people realize. Apart from a campaign, this is a golden business term every business owner needs to know to be successful. It’s a simple term that allows you to simplify your business. Overall, the business lesson this term teaches you is to earn more money than you invest.

#2: Return On Ad Spend(ROAS)

Not to be confused with Return On Investment, Return On Ad Spend is a separate term that has to do more with online strategies than business as opposed to the other way around. Also known as ROAS, this term is similar to ROI in that it deals with figuring out a way to see a higher return on the amount you invest. The only difference is that ROAS has to do with the amount of money that is invested in ads. More than anything, this term provides a more detailed analysis that the broader ROI term does.

#3: A/B Split Testing

On the technical side of a campaign, it’s hard to find a term that is more important than A/B Split Testing. This term teaches you what is arguably the most important rule in the field, test everything. However, it is usually associated with testing different ad copy as a way to find the best performing one.

#4: Remarketing

Another important technical term you need to know is Remarketing. Quite self-explanatory, this term deals with the strategy of sending new ads to potential clients who might have been lost within your sales funnel.

#5: Quality Score

Quality score is a determining performance factor of your ads and other similar contributors. However, it is one of the most controversial terms in the entire field. It’s controversial in that no one knows exactly what it takes to receive a higher score. All there is to go buy are the guidance tips that Google gives.

#6: Bounce Rate

Given how important a website is to implement any digital strategy, a term you will need to know is Bounce Rate. This term shows how long a website visitor stays on a page before they leave. It’s an important metric term in that it shows you what web pages can be optimized to perform better.

#7: Call To Action

Perhaps the most important digital term to know is a Call To Action. This term is important in that it entails virtually every part of the field. From website content, website pages, and ad copy, this term will remind you to always keep the client in mind.

Legal Branding

5 Tips to Increase Productivity in the Workplace

Steven on September 24, 2019

Assuming that the motivation of your employees is their own personal thing that every one of them has to resolve on their own is not just lazy but also quite counterproductive and inefficient. Sure, some people are determined on slacking and there’s nothing you can do about it, however, the majority of your employees are just looking for slightly better work conditions in order to unleash their full potential. Fortunately, with just a couple of tricks on your side, you can make your workplace productivity skyrocket. Here are five such tricks.

1. Restructure your team

The first thing you need to understand is the fact that there are some people who, although decent employees, just don’t work well with others. While their performance might not falter, they might often get into arguments with their coworkers or do other things that make the performance of people around them go down. While firing these people (after identifying them first, of course) would be the simplest solution, in the digital environment, you might have a more humane alternative. Simply allow these people to work from home as telecommuters and you’ll do everyone a favor without having to fire anyone.

2. Show appreciation

When it comes to motivating your employees, all you can do as an employer is show some appreciation for the effort that they’re investing. While some may immediately think about promotions and raises, these aren’t great solutions to this problem. Sure, you give one promotion and motivate them for a couple of days, weeks or months. Still, what do you do the next time they’re in the same spot? Promote them again? Realistically speaking, how often do you expect you can do such a thing? The same thing goes with giving one a raise. Therefore, you need to look for alternative ways of demonstrating appreciation.

3. Minimize distractions

Another thing you can do to boost productivity in the workplace is to minimize the number of distractions that your employees are exposed to. First of all, you should give every person in your employ enough personal space and do as much as you can to make the room soundproof. For instance, you can order rugs online in order to lower the volume of foot traffic across the room, thus making the place both quieter and more serene. Other than this, you can also invest in some silent peripherals like noise-canceling earphones and silent keyboards. This way, you give your entire team a significant boost.

4. Ownership of the workplace

The next thing you need to do is make everyone feel like the company in question is their own. In theory, this means that you should give them some shares in the company, however, there are a couple of ways you can do this even without undergoing such trouble. For instance, by giving them more responsibility or a chance to customize their work hours, you may ensure that your employees take you more seriously. Apart from this, the method of allowing them to work from home (which is something that we’ve already discussed) can be seen as a major reward for some of your employees.

5. Help them out

The last thing you need to understand is the fact that it’s basic human nature to care for your own wellbeing first and then worry about others. Each of your employees is primarily concerned with their own income, job stability and career path. Provided that you can satisfy these three basic needs, it’s completely realistic that you expect optimal productivity in return. If you can just show them how giving their best is in their own interest, you’ll already ensure that your business is in a much better position. For instance, by telling them how good their participation on a major project would look in their resume, you can easily make them want to volunteer for it.

Conclusion

As you can see, all of these methods are fairly simple and their effect on the productivity of your staff is quite self-explanatory. Just keep in mind that motivation isn’t always an intrinsic thing. Sometimes, suitable short-term rewards, work environment and even coworkers may have a strong psychological impact on one’s abilities and motivation. Fortunately, all of these things are something that you, as an entrepreneur, have direct control over.

Personal Branding

How to Revive the Best 90s Fashion Trends

Steven on September 23, 2019

The 90s were, it’s safe to say, a weird time for fashion. If you were a kid in the 90s, you probably remember all the staples – some embarrassing, some amazing, but all of them secretly still with a place in your heart. Well, if you’re longing for the good old days of the 90s, don’t fret! Some of the faves are coming back into style, so you can go dust off the stuff from your childhood closet because we are bringing the crazy-colored freestyle back!

Birkenstocks

When we were kids, we really never paid attention to the shoes our moms made us wear, and later, we somehow convinced ourselves that Birks with socks are totally cool. No matter how you feel about the styling, there’s no denying that the trend is back and Birks are now a trend that is sweeping us off our feet once again. They are objectively very comfy shoes and they are particularly popular for vacations and other touristy activities because you can literally walk for hours in them and they will compliment every casual, street outfit. If you want to really push the limit, you already know that crazy-printed socks are popular now, so go on and slip them underneath to really be a trend-setter.

Mom jeans

Remember when we would literally take the jeans from our moms and wear them even though we never had the hips to fill up the denim? Well, mom jeans are definitely in again with the rise of casual street fashion. You can pull off such an effortless everyday outfit by wearing some mom jeans with sneakers, a T-shirt cropped or tied at the waist, and a bandana around your head to really channel the mom style. But, if you want to be dressier, don’t be afraid to glam it up. Put on a pair of heels, a party top and you are ready to hit the club. Word of advice: keep the bandana to keep with the same energy.

Chokers

Oh, the edgy beginnings of our rebel years. Everyone had a choker, whether it was a DIY from an old piece of cloth or lace, or whether you bought a “real one” made of velvet and with proper clasps. Chokers fizzled out for a long while, only being worn by people who wanted to express a more edgy or goth part of them. But today, they are back in a big style and you can find them everywhere. They were definitely an LA staple back in the day, but you can now find the best choker necklace in Australia and all over the world. If you want to stay away from looking goth, go with something that isn’t black – a soft color like pastel pink will do the trick just fine.

Fanny packs

These were so incredibly practical and who was it that said they weren’t cool anymore?! Well, they did, and fanny packs literally died for a good decade. But now they are back and my God is there a big debate around them. Most people who have a problem with the comeback of fanny packs are just complaining about the way they are worn. Tossing them around your shoulder like a quiver doesn’t do anything to flatter your figure. Just wear them around your waist or hips like they were intended to be worn and everyone will be happy.

Scrunchies

Your hair will no longer have to suffer the tight grip of elastics – spiral or otherwise. The original, fabric-covered scrunchies that were amazing both for your hair and as a bracelet are now back in style and people with long hair everywhere are rejoicing. Do keep in mind that scrunchies aren’t exactly discreet, so make sure you are matching them to your outfit and rocking hairstyles that work well with an exposed tie. You might want to stock up on them while they’re popular because they might go out of style and out of stock soon.

So whether you’re a 90s’ baby longing for your youth or just a gen Z who wants to experiment with styles that are from previous eras, these styles are great for everyone, and if you’re nervous about going all out and trying something big – start with a scrunchie and learn about sustainable fashion.

Local Branding

Learn About the Benefits of Outdoor Adventures

Steven on September 16, 2019

As a parent, it is your responsibility to expose your family to the gift of nature. Children love outdoor activities; introducing them to refreshing activities can have a lifelong impact on them. Allow them to have various experiences with nature so that they can share stories, have aspirations, and learn first hand about natural sites and mechanisms. You can enjoy nature through the following activities that will not only help you explore endless bounties, but also discover new vibes in yourself:

Choose Your Travel Destinations Easily

When it comes to outdoor activities, a few things, if taken care of in advance, can make your travel much easier and enjoyable. For instance, getting your camping spot ahead of time. There isn’t a greater feeling than driving straight into your campground and knowing you have your own spot waiting for you. You can get set up your camping spot and then set out for strenuous activities planned for the day.

You might find navigating on the web and on the road both dreadful. But now, software such as campground reservation software from Astra makes camping so much easier. This software was built to help campground owners and campers in various ways when it comes to campground properties. It has made the following features instant: searching, reservations, online booking, and property management. This is done by integrating them all into a single program. Astra makes interactions between campground owners very convenient. It also helps streamline important processes with strong accounting and financial capabilities. It allows users to view and manage campground availability by map and grid.

The fast-paced world you live in today has made certain processes less time-consuming. Almost everything is undergoing changes in favor of going instant. This explains why automation is important. It saves businesses time and helps them operate with greater efficiency. With less human errors and improved interactions with customers, business owners aspire to generate higher revenues.

Fishing

Fishing has traditionally been a big part of American culture. It is a family activity enjoyed by adults and children alike. Introducing your children to fishing is important as it can teach them some great techniques such as casting a line, preparing the bait, and reeling in the fish. A fishing trip is ultimately full of lessons as children get to learn and operate fishing equipment, they learn to be patient as they sit and wait for the fish to pull on their fishing cable, and they learn nautical terminology and the basic functions of the boat. Not to mention, the whole process of reeling in fish and cooking it for dinner carries a strong message that hard work pays off.

Hiking

Hiking is a good way to connect your family with the outside world so that they can get past the tech addiction and experience actual obstacles and learn how to get past them. Hiking is a combination of struggles and adventures. It teaches you how to push your limits, reach your goals, and taste the fruit of your hard work. Alongside, the beauty of mountains, hilltops, and trees fills your eyes with dazzle. You develop skills like climbing, setting your pace, testing your stamina and learning how to bypass hurdles. Hiking is an opportunity that teaches you how to look after your loved ones too. You stick together as you climb higher and higher.

Kayaking

Kayaking is a perfect way to get to know a beautiful mountain lake. Kayaking also proves a good way to introduce children to the water at an early point in life. As for older children, they not only get to paddle around the lake, learn how to navigate in tough conditions, but they also get to jump into the water at various points and swim around. In addition, you can bring the elderly family members along with you and enjoy the trip as you build beautiful memories. Kayaking is suitable for people of all ages.

Sight-seeing

Sightseeing is a highly inclusive activity that proves to be interesting and enriching. Visiting tourist spots like museums, monuments, and national parks help you learn a great about facts. You acquire tons of information and terminology that adds to your general knowledge. Likewise, your children also get the opportunity to explore what they have mostly just read in textbooks. Sightseeing broadens your horizon and gives you a new perspective on many things.

Camping

Camping helps remove fear from children’s minds, which is the first step towards building self-confidence in them. The highly competitive world requires children to learn and develop socially by taking risks, thinking straight, and resolving problems. To do so, exposure to settings that are outside their comfort zone is necessary. Taking them to camp helps them learn survival tips such as setting up a tent and gathering firewood. They also get good exercise from hiking and climbing. As children camp in beautiful, serene locations they get to test their strengths, discover their weaknesses and fears, and develop a strong interest in the real world.

With campground software and plenty of things to do, you are ready to begin your adventure in the great outdoors. You had better get packed—nature is waiting!

Digital Branding

Benefits of Using a Press Release Distribution Service for Your Business

Steven on September 16, 2019

The Internet has drastically changed the way people get their news and information. In fact, most of them get important updates from their favorite companies through social media.

These days, many businesses have recognized how social media and digital marketing strategies are powerful tools in improving profits and statistics. However, they tend to forget about press releases, which are equally effective in rallying desirable numbers. When done right, press releases can have a huge leverage on your audience’s brand opinions, as well as potential investors’ financial decisions.

Why Should You Consider Press Release Distribution?

Say you’ve decided to include press release writing into your company tasks and budget. You can either reach out to media outlets on your own, or you can also enlist the help of a press release distribution service. A distribution service is highly recommended when you have big announcements, such as a change of leadership or a new product announcement.

What are the Benefits of Enlisting a Distribution Service?

Services like Pressat press release distribution make the job of getting desirable media coverage a lot more efficient. It can also give you a lot of search engine optimization (SEO) benefits when you put out well-written press releases.

Listed below are the benefits of sending your press releases to trustworthy distribution services:

1. It Attracts Positive Publicity

Regardless of how small or big your company is, press release distribution can make your business look good to every kind of audience. You may not always have an explosive kind of story to tell, but you constantly have stories that are worth telling. There will always be magazines, journals, blogs, and other media that will be interested to share your story.

Distribution services have a wide network of media outlets, so you can be sure that your press release will reach more audiences compared to when you choose to distribute it by yourself.

2. It is Relatively Inexpensive

Businesses usually have an in-house press release writer. Hence, press release distribution usually isn’t that expensive since the only thing they need to do is to get your story to their various media connections. Compared to advertising, press releases are a lot cheaper, and it’s a lot more likely to widen your brand’s reach.

For a small investment, it can give pretty decent returns on your investment when you do it regularly. You may not see the results immediately, but you will surely benefit from the good effects of positive publicity when the time comes.

3. It Improves Brand Awareness and Visibility

Press releases are one of the best ways to put your brand on top of people’s minds. If you’ve made your press release campaign as part of your marketing efforts, your audience will always be in the know about your brand.

This can be especially helpful for small companies. Although marketing strategies can help you communicate with your target audience, press releases can also capture the attention of credible media outlets––which leads us to our next point.

4. It Boosts Your Company’s Credibility

Once your story gets shared by long-established and trusted media outlets, people are a lot more likely to believe that you’re a field expert. If you are just starting out, it is very essential that you establish yourself as someone who is very knowledgeable in your field. That way, your audience will be a lot more likely to trust you and get your products or services.

Being a field expert can also be good with your public relations strategy. When a story related to your field comes up, you’d be the one that they will turn to for comments and opinions. Hence, people will also recognize your expertise in the same manner as your media partners.

5. It Reaches the People You Want

Because press release distributors are able to widen your company’s reach, it can attract all the types of people that you would want on your side. We are talking about your target market, potential employees, and investors.

When your company’s stories consistently make it to media outlets, people are a lot more likely to follow your story and what you’ve been doing. They will be interested in what happens next, and they will be enticed to stay with you.

Conclusion

Press release writing can be one of the best strategies that you can ever add to your marketing campaign. If you are currently not well-connected with established media outlets, a press release distribution service can get your word out to the right people. They know exactly who to contact when it comes to sharing important stories with the world.

Digital Branding

How Proper SEO Can Help Boost Your Brand Better

Steven on September 16, 2019

Improving your company’s brand awareness among its potential clients is a necessary step in hitting your numbers goal. When more people are able to recognize and trust your brand, it’s generally a lot easier for you to establish your credibility within your chosen niche. This can be challenging at first, but with the help of experienced search engine optimization (SEO) companies like rankfire.agency/, you can certainly penetrate the target market that you’re after.

Employing effective marketing strategies becomes all the more important if competition exists. In order to stay relevant, you have to make sure that people will choose you among all the other companies that offer similar products or services. That’s where proper SEO comes in.

SEO as a Marketing Booster

Before, SEO was plagued with marketing shortcuts like keyword stuffing. People kept on sprinkling keywords on their pages and sacrificed content quality so that search engines could pick up what their website talked about the most. This may have helped brands get better search result rankings, but the Internet eventually evolved with the people who constantly use it.

Now, SEO techniques have dramatically improved: it now focuses on high-quality content and user engagement. When you do it right, it will attract all the right customers, which eventually converts their loyalty into desirable numbers for your brand. Listed below are some reasons why proper SEO can shoot your brand’s image right to the top:It Helps Create Niche Posts

Nowadays, it has become a lot easier for businesses to connect with their audiences through their social media platforms. To ensure that you get to keep the interest and loyalty of whomever comes across your brand, you can create niche posts with the help of SEO so you can target them specifically.

This is especially useful for small businesses, as the content’s specificity can help them get ahead of their competitors. Although being very focused with your content doesn’t exactly cast a wide net, it actually gives you a higher chance of attracting new customers––and engaging with the ones that you already have on your team.

1. It Makes Your Posts Very Specific Using Long-Tail Keywords

This one is connected to the first point. Long-tail keywords allow you to get in touch with more specific audiences. For example, if your business involves creating custom-made hiking packs, you should focus your SEO efforts on ranking for “custom-made hiking packs prices” (long-tail keyword) as opposed to “hiking packs” or “custom-made hiking packs” (short-tail).

In this manner, it’s easier to filter out those who are really interested in what you have to offer as opposed to those who are just looking for general information.

2. It Enhances Your Brand-Related Content

A reliable SEO company can improve your website’s content such that it is able to reach the right audience at the right time. It helps establish your place in the field as a reliable source of information, products, or services. If you focus on producing quality content even for just a few loyal customers, then more people like them will gravitate towards your brand.

Once you figure out how to satisfy the information and product needs of your audience––and ranking high on search engines at the same time––your brand will definitely be known for the better. Many people will begin to see you as a brand that knows what they are doing, and knows how to follow through.

4. It Helps You with Link Building

SEO also takes care of creating content that will appropriately link back to your website. With the existence of various social media platforms and online forums, employing proper SEO strategies can help you gain traction among various online communities. When done right, this can grow your audience organically.

5. It Promotes Your Brand Image

The ultimate goal of any brand awareness campaign is to promote a desirable brand image. Consequently, this will boost not only your website traffic and audience engagement, but also your sales.

But what role does SEO play in this? If you focus on all the keywords that you want to be connected to your company, SEO can be a powerful tool in influencing your audience’s perception of your brand. The more that they associate important keywords to you, the more that they will choose you over your competitors.

Conclusion

SEO is just one of the many marketing strategies that can boost your brand among your target market. However, when you get it properly done, the right people will always find you through a quick and simple Google search.

SaaS Branding

5 Reasons Your Startup Will Fail

Steven on September 14, 2019

Creating your own company/startup can be an exciting endeavor. However, there is a 90% chance that your startup will fail according to Forbes.

That’s why proper planning and avoiding the traps that so many new businesses fall prey to is critical to your success.

Today, I want to address five reasons that your startup will fail (and what you can do to avoid failure).

1. You Know It All

Know-it-alls can be a pain in the …

Not only will business know-it-alls refuse to listen to advice, they also think they can do everything. If you fall into this category, we wish you the best.

No one is great at everything, no matter how much you may believe you are.

We all have weaknesses somewhere, and acknowledging your shortcomings and finding people who are strong where you are weak is critical to building a successful business.

Do not try to run a startup with a know-it-all attitude. Instead, try to figure out where you are weak at and bring can help to strengthen your company. Yes, it will cost you money, but it will be worth. If you do not want your startup to fail, get past the idea that you were the only one who can make this company succeed.

2. No Marketing Plan

Another reason most startups fail is the lack of a true marketing plan.

While Facebook is a good advertising platform to work with, just saying “We’ll advertise on Facebook” is not a marketing plan. It’s a marketing idea.

The fact is that some startups believe in just “winging it” and their plan is to figure things out as they go.

I’ll bet most of those are in the 90% failure pile.

If you do not have a solid, well-planned marketing strategy, stop reading this article right now and work on a marketing plan for your business (Hubspot has some free templates you can use). Once you have a marketing plan in place, come back and finish this article.

Customer service, customer experience, and brand identity is where so many startups focus, but if you don’t get boots in the door that’s all for nothing.

3. Lack Of Customer Service

Contrary to what you’ve heard, your customer may be wrong.

Still, it’s important to give them professional customer service. You cannot let a bad day cost you potential customers (including friends of a bad customer).

If you are unwilling to go the extra mile for ANY customer, then there is no chance your startup will succeed. Businesses do not make money shunning customers; they make money selling products and/or services. Never let a bad customer cost you future business (and they can).

If you have bad customer service, you will not succeed.

4. You Do Not Look Professional

I’m not talking about how you dress day-to-day here (though that does matter).

Instead, I’m talking about putting your best foot forward from a business standpoint. If you don’t present in a professional manner on:

Your website,
Your marketing materials, and
Your communication channels,

then you’re basically dead in the water

Your website MUST be free of grammatical errors and unprofessional statements, your marketing presentation should be clean and concise without a lot of technical jargon used to inflate your company, and your communication channels have to be business-oriented.

By business-oriented, we mean your email address should end with an @yourdomain.com instead of @yahoo.com, @gmail.com or @hotmail.com. According to Suitebriar, you can get professional Gmail for as little as $6/month with no annual contract, so go do that before you start emailing clients.

While we are at it, you should also consider getting an 800-number rather than a local number … unless your business is exclusively local.

5. No Money

Without money, it will be almost impossible to market your product/company effectively, provide proper customer service and/or products, and look like you know what you are doing.

We are not saying that you have to have a TON of money, but you need to know how to manage your funds and use the money you do have effectively. In fact, you should spend the majority of your funds on looking professional and competitive. After that, should focus on your marketing plan and customer acquisitions. As you grow you can get your lean office better equipped and reward those employees who were there to help build your business from nothing.

When the money runs out, so will your startup.

Wrap Up

If you want to get past the startup phase, then you should pay attention to the factors I’ve covered today. While these points of failure for startups are somewhat common, they tend to get repeated a lot … so it’s worth taking the time to read, and re-read these common mistakes that cause startups to fail.

Success only comes when you do what others could not … so start winning!