Category: Digital Branding

Whether it is a startup or an enterprise, all businesses are implementing test automation. But still, there is a higher rate of failure, and the underlying reason is the wrong implementation. Businesses cannot afford to go wrong with their test automation strategy in this fierce competition. A test automation company can help enterprises build the right strategy when moving from manual to automated tests. 

Let’s see how businesses can build a good test automation strategy:

The road to quality software development is full of hurdles but the right choices make businesses succeeded eventually, if not at the first attempt. Development teams begin a project with great enthusiasm and seem to meet their deadlines too. But when moving towards automation testing, things start to fall apart and teams start to lag behind their schedule. In the rush to reduce the time to market, companies often fail to achieve quality products. So this is where the real challenge begins. 

How to Get Started with Test Automation?

In the software development industry, one of the main factors for failure is bug fixing, which causes delays in projects. This is why a test automation company needs to get things straight right from the beginning. According to the world quality report, 61% of respondents stated that they have difficulties in automating their QA, which results in higher costs. It breaks the conventional pattern of detecting bugs and fixes them by running regression tests.  

A Good Automation Strategy

Following are the key ingredients for a good automation strategy:

• Defining goals– So that you are clear which tests need to be automated.
• Planning a test approach – It is important to determine and list down various levels of testing, along with the roles and responsibilities of the team members. All types of testing that would be required in a project should be listed. 
• Selecting a test automation framework – It is a set of detailed guidelines that one needs to follow when writing and running tests. It includes coding standards, procedures, test-data reporting, etc. 
• Selecting tools – Development teams should select testing tools that they will be using during their project. 
• Creation of tests and running them – Once test managers have created a test automation strategy and selected the right testing tools; it is time to write and execute scripts.
• Maintaining scripts – It includes scrutinizing the testing parameters. For instance, if a new feature is added to an application, regression tests need to be carried out. 

Conclusion

CIOs think that test automation can save time and get things back on track. Development teams begin with the process only to find out it’s not as simple as it looks. Since they don’t know which tools to use or don’t have the right automation strategy in place. Towards the end, they realize how much technical debt they may have to pay. This is why implementing test automation is the ultimate solution. A good test automation company can help enterprises in achieving full potential from test automation efforts. 

The latest trend of digitalization is changing the entire world in the form of the digital revolution. The world is witnessing everlasting solutions like digitization, which will benefit, benefit, and only benefit the upcoming generation. It is the solution that has completely changed the dynamics of the market. The internet is such a field that has created magic, and in recent times it has empowered the world. People got immensely fond of the internet world that these days they always take the internet’s opinion. The digital revolution has happened only because of the popularity of the internet and advancement in the networks and internet. More importantly, it also happened because people realized the importance of such solutions in their day-to-day lives. 

Infographic created by Clover Network, a restaurant POS provider

The digital transformation in the business sector is nothing new these days, and small businesses like restaurants and food eateries have taken advantage of it successfully. The food business will always be trending because people are fond of eating delicious food. The critical point here is that the food industry is snowballing, and the market conditions are hectic because of the heavy competition. On the other hand, people have got a lot of options that they get confused with when choosing their cuisine. The restaurant business can quickly adopt digital solutions to embrace themselves in the competitive market. 

The restaurant business’s digital solutions will give them a chance for betterment in the service and healthily beat the competitions. It is the solution that will enhance the business model and improves the ease of doing business for your restaurant. It also smoothens the business operations and gives service providers flexibility to handle their business functions efficiently. There are many benefits and verticals that digital solutions offer to the business people in the restaurant sector.

Digital Solutions For Getting Food Orders

The digital solutions in restaurants will allow the restaurant owners to get food orders online from customers searching for the food online. They can have their ordering and delivery system for restaurant to get online orders to deliver them at the customer’s doorstep. The restaurant owners can relax as they can get their orders online, and they don’t have to handle the customers at their restaurant. They just need to prepare the food and notify the delivery rider to collect the order and deliver it to the customer’s destination. The order handling and receiving and further processing are quite quickly done with the digital solutions. Also, real-time data is available to keep watch on the entire food ordering and delivering process. 

Improve Business Efficiency

Implementing digital solutions in the restaurant business will help them to improve business efficiency. With the digital tools, the ordering details are accurately received, and there won’t be any chance of miscommunication while preparing and receiving the order. Restaurants working offline have these issues of miscommunication, and they serve the wrong item, which will frustrate customers, which is not a good thing for your restaurant business. The communication will be accurate with the digital solutions that will increase the efficiency of the restaurant business. The restaurant business will have its standards with digital solutions, which helps run the business efficiently. Thus, these are the technologies that enhance work productivity. 

Offering Better Customer Service

The digital solutions will allow the food delivery service to automate the ordering and processing tasks. Online ordering will enable customers to order their food requirements sitting at their place, which is a convenient option. They can have access to the restaurant’s entire menu with each detail on their hands using the online platform. With everything at their fingertips, it is very hassle-free for them to order food online, and they will get its quick delivery at their doorstep. Customers will enjoy digital ordering as it gives them flexibility and conveniences, which the traditional form of restaurant business won’t be able to provide. Thus, it allows the restaurant business to offer better customer service by ordering and delivering these solutions. 

Increased In Restaurant Revenue Generation

The restaurant business’s digital solutions will allow them to target wider audiences from the internet world as we all know that the digital population is expanding, and the internet user-base has increased and reached 4.66 Billion, which is almost 60% of the total world population. The online users will use the restaurant’s online services effectively, and these are the target audiences for your business. The order generation will increase with the online ordering facility provided by restaurants. With the increase in order quantity, there will be an increase in the revenues generated, and thus, that is what your restaurant business needs these days. The restaurant business will be thriving with the digital solution. 

Getting Quick Payments With Digital Solutions

The digital solutions will allow your food business to accept online payment facilities, which is a very flexible option. The digital payments are swift, easy, and reliable, and the owners can easily secure the money for the food. Customers can also have the flexible option of paying online, which is very convenient as they do not need to arrange cash when they receive the food order at their doorstep. The payment facilities have solved many problems for the business people in running their business model smoothly. Managing money is the biggest hurdle for any business, and with digital solutions, it can be done easily. 

Excellent Delivery Service

The digital solutions will allow the food delivery business to run their delivery service smoothly and efficiently. The delivery service will be improved with digital solutions, and with the latest technologies, the optimum delivery can be done. There are various features for efficient delivery operations that help the rider get an optimized route for delivery. The entire delivery operations can be monitored these days with real-time data. That will ensure smooth delivery operations, and the restaurant owner can relax and focus on their business. 

Concluding Note

The restaurant and food business sector has been evolving a lot in recent times with digital solutions availability. The business people have found these solutions very useful in enhancing their business model and creating excellent opportunities to establish their virtual space business. With the virtual audiences, they can increase their orders, which will eventually lead to an increase in revenue generation. The digital solution has a lot to offer to the business model, and it is said that a digital solution will have an excellent future. People have also found this solution very helpful, and thus, it gives a perfect opportunity to the food business sector to achieve their targets and desired success. 

Author Bio

Brijesh Vadukiya

I am Brijesh, a tech activist and avid blogger. My major concern is to educate people who are interested in technology. I am passionate about helping people in all aspects of SaaS solutions, online delivery business, digital marketing and other related topics that make tomorrow’s world better. I am fond of writing useful and informative content that helps brands to grow business.

Branding and marketing need to become flexible practices because, in the business climate, change is inevitable. For companies that sell products, this isn’t definite because the product is tangible. With all the changes that come along, the product secures them, and they primarily focus on their branding and marketing. However, suppose you’re a consultant, or you deal with professional services organizations in general. In that case, you might be wondering how you can integrate an approach that’s flexible to your branding and marketing. You are thinking of how to incorporate change and still stand out.

Among many solutions, hire professionals from the Miami web design company to do the magic. Whether you’re a trial consultant working with lawyers or a business consultant meeting with executives, the following tips will help you build your brand and market your services as well.

Content Marketing

The first thing you should ensure is amazingly unique is the caliber of your website content. The content needs to be very precise, provocative, and it should stand out. It would help if you didn’t stop there, ensure that you match the same energy and quality while you do a formal assessment of your website analytics. The analytics will help you realize your content’s real market value to the people you target most. You should be flexible enough to regularly change your content to reach your audience better but still maintain your brand’s fundamentals. By doing that, you’ll create trust and build a following that will last long-term.

Optical Branding

If you’re a successful consultant or want to become one, you should be aware that success isn’t just based on psychological content and intelligent thinking. You should be mindful of the increasingly strong influence that visual design has. Websites are using more creative graphic design techniques such as copious subheadings, bold colors, infographics, and full-bleed photography. This is a creative way to have your audience engage more with the type of content you offer. It’s much more fun and easier.

Individual Branding

Individuals who are smart and care about their future success are creating online profiles. They build their profiles through speaking, SEO, blogging, social media, and content marketing while still pursuing their designated jobs. The same goes for professional services and consulting companies. They’re looking deeply into identifying who working in their organizations can efficiently use new tools to enhance their corporate brands. When looking from a brand management view, tension is created between promoting a corporate brand or the personal brands. It’s a problem most companies face, but they need to realize a consultant’s strength lies in how good their brand is.

Slogan

Slogans and taglines are very important to different brands because they can be inspirational, like Apple’s “Think Different.” A slogan can play a significant role in defining, inferring, and distilling your organization’s culture and purpose as well. A good one for your brand should be unique and still create change in your brand and marketing. A tagline is flexible; hence it can evolve easily with changes.

Social Media

It’s a popularity contest when you work as a consultant. The level to which you’re followed, cited, and invited determines how in-demand you are as a consultant. If you want to become popular, you have to combine all the tips mentioned above. You should, however, provide real value to people online and engage in current issues. If you don’t, people will eventually get tired of you, and all your efforts will be wasted.

With all the marketing efforts and spent resources on getting an eCommerce store to sell more, you surely wouldn’t want to repeat the calamitous errors of others. In this post, we’ll introduce you to the 5 things to be on the lookout for, bring up which mistakes not to repeat, give tips, and mention what you should get your hands on for your own online store if you haven’t up to this point.

1. Optimize your product images

If you know at least something about search engine optimization, you’ve most likely heard that page load times matter. A lot.

Not only is a slowly loading page terrible in terms of SEO (hint: Google won’t rank well a backpedaling page that takes forever to open), but it also causes terrible bounce rates. Users hate wasting their time waiting for the page to load. They get angry when this happens and leave the site.

Why am I bringing this up? Images are responsible for slowing down a page in way too many cases. Thus, being a marketing specialist, do what you can to optimize your eCommerce site’s speed. Consider implementing caching tools, perhaps, turn to your developers for this one as the best-fit tools to use will differ from one eCommerce platform to another.

If you fall short of techy background, try starting with manual image compression and opting for progressive image formats (these are, for instance, WebP or JPG). 

Below is a screenshot from a product page on the official Philipp Plein eCommerce store. As you can see, the site uses pictures of “weight-friendly” JPG format in the gallery. Plus, I ran a page speed test with a free tool just for fun, and this product page (although it has 5 high-resolution images in the gallery) loads in as little as 5.2 seconds which isn’t that bad.

2. Add user-generated content widgets from socials

Using cross-posting as leverage is a wide-used marketing strategy. So why not solve several problems with one action?

How? By hooking up user-generated posts to your eCommerce website. You’ll enhance your social presence, grow your audience, enrich social media content, make existing clients who make the posts happier, and give other shoppers some inspiration to get your products.

A great example of such a UGC widget is the “Share How You Wear It” section available on the product pages on the official Reebok website. Clients are allured to make posts on personal social media pages, posts should feature the product that they’ve bought and tag the official @reebok account. If these simple terms are met, the person gets a chance to make it to the gallery.

3. Get the most of your customer reviews

No matter how hard you try to persuade your potential customers to buy something, the words of those who have already purchased the product are still going to be more convincing. This is why it’s vital to not overlook the reviews that your customers give. Even more so, being a marketer, you should put in some effort to encourage people to leave reviews and to react to them too.

A hint here is to enhance your order delivery confirmation emails or communication. Add a short link to the feedback form on your website’s product page and offer several percent off for the future purchase or some other sort of perk to reward the person if they take the time to write a comment on the product they’ve bought.

From a technical perspective, the feedback section itself can be as fancy as you want. A good idea is to place a review summary prior to the specific client comments, this can assist users who are browsing the item in making quicker conclusions.

To provide you with an example of proper implementation and use of client feedback, here’s how customer reviews look like on the official Maybelline New York website. We see a star rating at the top of the page, the number of reviews (43) takes the user straight to the reviews if clicked. The section has a neat summary, every reviewer’s short personal data, and comments are seen.

4. Start using personal product picks

General “recommended products” sections are a deal of the past. Pitching items that the person may actually like and making such product choices based on the user’s earlier shopping carts, bought, and browsed items is a whole new thing. It’s a personal approach that everyone should strive for when communicating with clients, even if it’s done via a page on the web (marketers should be aware of that). And this can substantially grow your average check sizes.

This can be reached by getting a hold of modern personal product page functionality. It’s usually artificial intelligence-based, capable of tracking user behavior, and makes bulls-eye item choices that are displayed to the user.

To show you a neat use of this feature below is the “You may also like” product pick example on the official Fendi website.

5. Create gift finder sections, seriously

As marketers, you must understand the importance of making it easy to sell things. Putting together various guides, collections, and finders that’ll help users make up their minds as they’re in search of what to present as a gift to someone is a fabulous move. You assist your buyers and sell more.

It is considered good practice to place such “Gift Ideas” in the top menu of the online store. Secondly, it makes sense to break down the suitable items by recipient, occasion, or budget. Thirdly, if gift ideas are gathered as category pages, having on-page filters to simplify the search is nice too.

For some inspiration of what this can be like if handled properly, take a look at how the “Gift Guide for Men” is presented on the official Adidas website. As you can see, the guide is assembled as a separate page, furthermore, users can filter the gifts by size, category, product type, color, etc.

Final Thoughts

To conclude the above, marketers should be on the lookout for the following five mistakes:

1. Unoptimized images or other factors that negatively influence page load times.
2. Missing out on user-generated content via social media.
3. Not using customer feedback properly (which is a mighty and persuasive tool).
4. Not having your product picks personalized (and people like individualized shopping experiences).
5. Not having gift ideas or gift-hunting guides up on the store.

We hope that you’ve found this piece handy! If you have any more often-occurring marketing mistakes in eCommerce in mind, feel free to share them in the comments below.

About the Author

Alex Husar

Alex Husar, CTO at Onilab with 8+ years of experience in Magento migration and Salesforce development services. He graduated from the Czech Technical University and obtained a bachelor’s degree in Computer Software Engineering. Alex’s expertise includes both full-stack dev skills and a strong ability to provide project-critical guidance to the whole team.

Social media:
https://www.linkedin.com/in/alex-husar
https://twitter.com/AlexHusar1

Digital marketing campaigns are always a delicate balancing act. You want to squeeze as much value out of each dollar you spend. Which is why most of us prefer to use strategies that capitalize upon methods that are more organic and produce a greater return on investment. While approaches such as email marketing can be versatile and simple, sometimes you have to go with a more direct method.  

Paid digital marketing has been known to have something of a negative reputation. However, when done correctly it can be a versatile tool. It can be used to produce swift results, support other marketing efforts, and build engagement. That said, it’s not always easy to know strategies to employ. 

Let’s take a look at a handful of good practices for your paid campaign. What tools can you use to keep your goals on track? Where should you be placing your resources? With some additional effort, you can start to see some serious improvements in your paid practices.      

1. Take Care with Your Keywords

One of the main problems companies tend to come up against during their paid marketing campaigns is ineffectual keywords. Not only can choosing the wrong words or phrases result in poor results, but you’re also going to be spending more money than you need to — especially if you’re using a pay per click (PPC) approach. Therefore, it’s important not only to choose your keywords carefully, but to review them throughout your campaign to make changes where necessary. 

Using a keyword planning tool such as Google Adwords is a good start. But you shouldn’t be relying upon it. The problem here is that your competitors are likely to also be using the same tools, so to simply pick from these lists can find you diluting their effectiveness. Such tools are usually best used as a jumping off point. They give you insights into the keywords that are popular in your niche and among your demographic. Use this data as you would any other analysis, and combine it with your own insights and expertise in the subject to find keywords and phrases that other businesses may not have yet stumbled onto.

Don’t forget that the information you gather during this paid campaign can also inform your more organic marketing later on. When you provide data on successful keywords to an expert in SEO they can use this to help formulate a strategy that improves your rankings. Think of your paid campaign not just as a standalone project, but another tool in your expanding arsenal.    

2. Use Your Socials

Your social media can be one of the most effective marketing tools you have at your disposal. This applies to both organic growth and your paid marketing campaign. There is a lot of discussion surrounding whether paid advertising on social media is effective or not. As always, you can’t expect to throw out some marketing copy on your socials and expect the boost you’re paying for to do all the leg work. Its success comes down to how you use it. 

• Be Relevant. This is the big one. The audience you’re targeting on social media probably aren’t the same people you’re seeking to gain from other methods. Your analysis should have made that clear. Not only that, but there will also be a disparity between who you’re targeting on Facebook as opposed to who you’ll pinpoint on Instagram. These are all likely to be very different people who respond to separate ideas and approaches. Make certain that the content you present — the images, the text, the product — is relevant to the social channel you’re advertising through. 
• Have Clear Objectives. On both Facebook and Instagram, you have the opportunity to set preferences for your paid campaign goals. This can be to reach a certain demographic, improve engagements, widen your reach, among others. In order to use these correctly, you need to be specific about what you’re hoping to achieve. The tools that these platforms provide are really useful, but you also have to be vigilant about whether you’re using the right tool to suit your overall objectives.
• Create a Schedule. Like most marketing tools, social media is a scalpel rather than a grenade. Specify your ads to appear on the schedule that matches your demographics’ period of highest engagement. You should already be using a social media management platform for your regular posts, and the best of these also provide insights into user engagement. Use this data for your paid campaign.    

3. Go Multimedia

Paid digital advertising has something of a reputation for being boring. That, or suspicious due to it’s overly commercial approach and intentions. The thing is, everyone you are pitching to with your paid campaign will be made immediately aware that these are marketing posts. Therefore you need to give people a fresh reason to engage with your paid marketing content. 

Be varied in your approach and use a mix of media; videos, blogs, podcasts, images. Yes, you are advertising to your demographic, but you should also be using this as an opportunity to provide them with something they consider to be of value.    

Videos are one of the most versatile ways to approach this. It is most frequently at the top of lists of effective marketing tools. Create something entertaining and informative that features your product or service. Demonstrate how what you do makes a difference to your consumers, and give visual and audio cues to engage with your call to action. There is the added benefit that you can make money from YouTube videos, too. By building up enough engagement you can use this passive income to offset your paid marketing costs.      

Wrapping Up

Paid digital marketing may not have been your first choice of approach, but it can produce valuable results. By taking a few additional steps to optimize your keywords, and use the variety of digital tools at your disposal, you can make a significant impact.