Category: Digital Branding

Digital marketing
Digital Branding

How Content Writing Agencies Will Revolutionize Digital Marketing

Content marketing software

There are several good content writing agencies out there that offer professional quality content creation services. These companies typically have their own pre-existing style, which they stick to, or you can ask them to create original styles.

They may also have design templates in place of individual styles for different types of documents (such as press releases, blogs, etc).

In addition to creating your initial content, these firms will help promote your content by choosing appropriate influencers and timing strategies. They’re able to do this because they have access to lots of resources and tools.

These additional services cost extra, but some include things like SEO analysis and promotion, but not actual publishing. Some even have separate prices depending on how many pages an item is!

However, despite the additional costs, I feel it is totally worth it. Not only does having someone else write the article take away from you, but now they handle all the promotional work too!

Dedicated content writers

Many large brands now have their own in-house marketing teams that include content creators, website designers, social media managers, and more!

These internal departments are typically staffed with professionals who are paid very well to do all of the above – but none of these individuals work exclusively for the company.

They create content for the brand’s self-serve platforms (like blogs or Facebook pages), maintain social accounts, design webpages, and apps, and even find creative ways to market the company.

Wikipedia writing service is an integral part of most marketers’ jobs because it doesn’t stop at just creating written materials; it also includes developing strong messaging and advertising strategies.

Agencies usually charge per word, so the longer the writer takes, the more money he/she makes. This isn’t always the case, however — some agencies can be expensive due to high overhead costs.

But there’s one reason why professional content writers get paid so well and why they’re needed by companies even if they don’t pay them per word: They produce quality material that people want to read.

It may not be what you would call entertaining reading, but it’ll win you over nonetheless. And when your target audience does that, you’ve won half of your battle.

Expert marketing consultants

There are many ways to develop your writing skills, whether you’re learning for professional purposes or just because you love reading and want to write more of it.

Some of the most common methods include taking classes at universities, working with freelance writers, and practicing your handwriting.

However, none of these are guaranteed to improve your written communication skills unless you practice them.

Content marketers spend a lot of time drafting, editing, and rewriting content to be natural, clear, and engaging.

Sadly, no one except for those in the industry offers full-time employment opportunities where they can hone their writing talents.

That’s why there are some creative solutions available to us.

Writing agencies have emerged as an excellent solution to this problem.

A writing agency is an organization that offers both paid and non-paid services to clients. Some of the most popular types of writing agencies include copywriting, ghostwriting, content production, and SEO consulting.

Their main goal is to help other companies grow by offering premium service products that increase brand awareness, generate new business, and enhance online presence.

In fact, according to Miquel Pollastrini, CEO and founder of Narrative Services, over 70% of his company’s revenue comes from outside sources.

He adds that nearly half of all businesses today will go out of business within two years if they don’t invest in digital

Full-service advertising agencies

As mentioned earlier, most large firms that offer content writing services are not only expensive but also very limited in their offering. They may put more emphasis on creative writing than factual or educational material.

Some may even lack the internal processes to produce quality content efficiently. This can be an issue if they are trying to achieve their goal of having your business interact with other companies’ content or messages, creating a backlink for yours.

Content writers who work for these types of businesses often feel pressured into producing eye-catching designs that will win awards instead of providing helpful information.

There is no wrong way to do it, but making sure your content engages and influences others takes time and effort. It takes practice too — the more you write, the better you get at it.

Frequent updates

As mentioned earlier, one of the biggest issues content marketing agencies face is keeping up with the ever-changing trends in digital marketing.

Marketers must stay ahead of the game by constantly seeking out new strategies and tools to improve their business.

Content writers will have to do the same, ensuring that their writing is both relevant and unique.

As companies are developing newer strategies every day, some find themselves left behind or even completely forgotten about.

That’s why it is so important for content writing agencies to keep up to date!

They can use this information to develop new strategies or implement old ones on a larger scale than before.

By staying informed, they ensure that their services remain top quality no matter what is happening in the market.

Furthermore, clients often feel more confident in an agency’s skills since they’re always looking into new things.

This creates a lasting impression that could win them future business.

Full website

As mentioned before, content writers are very important to your business’s success. Not only do they create newly written material for you to use in marketing campaigns, but they also edit and revise old materials to ensure they sound their best.

Content writing agencies have extended this role to include creating or editing websites and other digital media that your business has. This is typically done at a lower cost than hiring someone directly who does not have access to these resources.

Agencies usually start doing some of the work for you, then as your business grows they can add additional features and services that help you run it more efficiently. These may be things like hosting, domain name registration, etc.

They will also take care of any social media accounts for you, giving you time to focus on what else needs your attention.

Hosting service

Finding a good hosting company that will let you run your website with a solid performance level is one of the most important decisions in developing your online business.

Most people start out using free web hosts who are great, but they can become limiting later on if you want to grow massively.

Free web hosts usually only offer limited features such as email, domains, and storage space, so it’s best to find ones that are slightly more expensive to get the full experience.

That way you won’t feel too restricted when needs arise. There are many sites where you can compare different types of services, so do some research!

Content writing agencies have all the necessary equipment to create high-quality content for other websites or their own. This gives them a very valuable resource. They may even have access to powerful software like Photoshop and MS Office.

Social media

With the explosion of social networks like Facebook, Twitter, and LinkedIn along with all their mobile apps, it is impossible for people to run out of space to share content.

Content writers are in high demand as companies scramble to create engaging messages that appeal to different audiences.

Writing blogs and e-books is one way most agencies offer services. Another option is creating content for social sites such as Snapchat, Instagram, or YouTube.

These latter two options are more specific than writing for a website or a blog – something that can be tricky at times!

For example, what happens when there’s a new trend or topic you’re not very familiar with? You have to do some research and find experts in the field to make sure your content doesn’t look too silly.

But business owners don’t necessarily have access to other brands’ resources, so they rely on content writers to help them produce quality material.

Marketing campaigns

As mentioned before, content is one of the most important parts of any successful marketing campaign. Without it, your business would be stuck at a loss!

Businesses are constantly looking to expand their audience, grow their follower base, and gain attention for their product or service.

Content can help you achieve all three of those things- especially when it’s high quality, well written, and targeted.

But how do you find the right writing team that fits your brand? And what kind of compensation should you expect?

In this article, we will talk about some ways that writing agencies can benefit your business and what to look out for to make sure they are worth investing in.

Writing agency benefits

Writing an article takes a lot of effort and time. It doesn’t just happen overnight. To produce top-quality material, professional writers need to spend time developing their skills as writers.

That is why there are many firms that have formed work groups of freelance writers who rotate sharing the workload. This way everyone gets a chance to put their unique spin on the piece while still receiving adequate pay.

For example, a company might ask writer A to write the topic and body of the article, then editor B to review and edit the draft, and finally writer C to rework the final copy. All three people get equal credit for their part of the article, which helps promote teamwork and collaboration.

A third party may also be needed

SEO
Digital Branding

Top Reasons Why SEO is Important for Businesses

Search engine optimization, aka SEO, is a critical digital marketing service. You might not already know the service or lack in-depth knowledge, preventing you from understanding the full benefits of SEO. In truth, in the digital-focused area, SEO is the pinnacle of digital marketing and can be the difference between growing your business and losing revenue.

Activate Digital is a specialist SEO agency in Liverpool with years of experience helping various clients boost their visibility on search engines like Google and Bing. As experts in this area of digital marketing, they’ve provided some input on what SEO is and why businesses should utilize it.

What is SEO?

A summary of SEO is that it helps position your website in front of potential customers. When a person is looking for something, what do they usually do? In most cases, they turn to search engines like Google and Bing. Search engines are powerful tools storing billions of data to help users find solutions to their queries. For instance, a tourist entering a new city may look to Google to discover things to do in that city. Therefore, it’s in a company’s best interests to make its brand present when potential customers seek what they offer. This is where search engine optimization comes in.

Search engine platforms use several factors to determine their search results and where websites should appear. Ultimately, they want to display the most relevant and trustworthy results for the user’s query. Most people click one of the first five results, so it’s vital to get your website as high as possible. Factors that can influence a website’s position include on-page optimization, creating high-quality blog posts, and building authoritative backlinks, to name just a few. SEO is when businesses use these ranking factors to optimize their website accordingly. Firstly, SEO involves keyword research, discovering relevant queries that potential customers may search for. With a list of keywords, you can then plan a strategy for how to optimize your website for each query.

Why Businesses Need SEO

Essentially, SEO is a cost-effective way to attract new customers to your brand. SEO is organic growth, so you don’t need to pay huge advertising fees to reach your audience. Organic search is a huge source of a website’s traffic, and in many cases, it will be the primary source. Google is the largest platform with a market share of 92% and only Bing is the closest rival at 2%. Google also happens to be the most visited website on the internet, so it’s clear Google is a powerful way to reach customers.

SEO is all about increasing your visibility to a local and international audience. Organic search creates highly relevant traffic as people who click through to the website will be interested in what you’re promoting. In comparison, traditional advertising can be expensive just to reach a broad audience that may not be keen on your products or services. With organic search, you know people are looking for a solution you offer at this very moment in time. When someone visits your website, you can use engaging and appealing designs to help them convert. Other digital marketing tactics, such as re-marketing, can be useful to guide them through the customer journey.

SEO is not just about taking actions to influence how Google judges your website and where it should be positioned on its platform. SEO will help you develop a marketing strategy that places your customers at the forefront. Google itself advises businesses to build websites for users, not search engines. With SEO, you will develop a customer-friendly mindset that means clean and effective user experiences, fast-performing websites, and platforms built to improve conversions. Similar to this, SEO will help you identify who your customers are, what they want, and how you can help them.

Competition can be an exciting and powerful motivation for businesses. The SEO market is very competitive as the core aim is to beat similar websites. SEO helps you push your business further by presenting an opportunity to find out where your competitors are lacking and ways you can overtake them for certain search queries. You don’t need a budget of thousands of pounds to win. When you overtake a competitor, it can be highly rewarding.

Ultimately, SEO is a cost-effective and necessary way to attract new customers for your business. This is an evolving and ever-changing service that will develop your mindset to create user-friendly experiences and build trust with your potential customers. SEO will keep you on your toes and help you contentiously discover new opportunities for growth, including finding new keyword opportunities and refining the customer journey.

Instagram
Digital Branding

14 of the Most Instagrammable Places in Brighton

Knowing that Instagram is the hub of pictures and images, we tend to follow the ritual, right? At times without thinking much about what to share with the world, we just take a perfect click. But there are times when we want to post the most Instagrammable places across the world. In those particular situations, Brighton Instagram spots come to mind.

If you are also among those who want to share Instagrammable places in Brighton, you surely have opened the right article.

Following are some of the most acclaimed pictures from the vicinity of Brighton. Hope these places will make a difference in your Instagram reach and engagement. See no of likes or number of followers of each before selecting one hope you will find the best place to visit. So if you going to provide a similar review try to increase your IG Followers because it builds a kind of trust factor in readers. 

Most Instagrammable Places in Brighton – Hotels, Streets, Lanes, and More

The list mentioned below is not it. There are many other places that are worth watching and visiting. But for now, we have mentioned some of the most acclaimed and famous ones. Hope you will like it and leave a comment below regarding how did you find them; did you like them or not?

 

1. The White House (Hotel)

The White House is a depiction of the Victorian era – beautifully whitewashed amidst kooky pubs and markets for antique lovers and glorified cafés. This is the place one should stay to experience corniche. The interior of the hotel gives positive vibes and amazing energy. It is all because of neat beds with beach-infused theme prints. The carpet is striped which enhances the contemporary look. When you go downstairs, there is a huge modern room for breakfast. On the lime-green wall, art is exhibited to bring in more energy and a modern look. There are 10 different rooms of various sizes – for solo beings to the complete family (a suite with 2 balconies and an expansive lounge).

 

2. The Square (Hotel)

Situated in the Regency townhouse, with a fashionable yet secure boutique, this hotel offers the main attraction in Brighton. The interior is a unique style and theme. It contains glory within glory – too much in the plate and too little outside (better interior than exterior). Funky and vibrant furniture with the themes that go with nature – plum colors. Walls are covered with work of local artists, full-sized windows (from floor to the ceiling), foldable shutters, and whatnot! The lighting of the room calls in for romance even if it had been dulled in the past. With all these attributes it gives a subtle feel – minimalistic and chic. Amenities like spas and power showers simply ignite calmness. We are sure, it can be the Brighton Instagram spot! Use an Instagram Profile search tool to explore multiple places at once. 

 

3. Hotel Pelirocco (Hotel)

Hotel Pelirocco is meant for all those weekenders looking for a perfect spot to treat themselves. With so much happening in the rooms and even the exterior, no one would fall unlucky or miserable to be at this hotel. It wouldn’t be wrong to say it calls for some naughtiness and make the air as saucy as Love Life (Netflix’s latest hit). You know what! The themes are as juicy as you might want – electrifying hot with the touch of current cultural domination. The staircase, walls, and even the entrance cover artwork from different countries. The themes of the rooms are different; each on their own. The most famous one is Lord Vader’s (reference to Star Wars). Almost all rooms include amenities like a tub and balcony to sit outside and enjoy. Interestingly, there is a bar with colorful cocktails and locals.

 

4. Blanch House (Hotel)

Another much appraised and known hotel in the vicinity of Brighton is Blanch House. This is a 4-storied Boho establishment with 12 rooms to offer. Stylish to the core that makes anyone fall for what it facilitates. Bathrooms, rooms, and every corner in between are epic to the extent that one can begin to imagine. Unlike other cheap hotels, Blanch Hotel gives extra attention to the customers. The staff takes care of requests and provides room service when it comes to chocs or champagne. Interestingly, Blanch House is one of the award-winning hotels (for their breakfast) in Brighton. Smoked salmon, pancakes, muesli, and scrambled eggs are to die for!

 

5. The Pier (Palace)

As soon as you enter this majestic Brighton Pier Palace there will be a beautiful view waiting to do the honors. It will facilitate and provide you will amazing rides and seafront with charisma that was needed all this while. People who go there are mainly found capturing helta skelta. However, if you explore this place inside out, there will be many picture-worthy spots. It won’t be wrong to say that this place is more or less like a chic fun fair. And yeah, grabbing candy floss for yourself and the beloved would actually give hype to the relationship.

 

6. Royal Pavilion (more like a palace)

As the name suggests, Royal Pavilion is a former residential place for royals who once lived. It is situated in the middle of the town. Has an exotic interior and comes as a grade 1 palace in Brighton’s territory. It is so very much an Instagrammable place in Brighton. Since the garden in the palace is amazingly stunning, you will find many spots to click a picture or two. People, especially tourists come here to spend a day at a picnic. Also, people tend to visit Royal Pavilion to sit in the garden on the outside of the palace. This place is amazing in the mornings. So, if you are an early bird and prefer not to stay as a nocturnal, this place will serve you right. The reason is, that it offers a lot more in the mornings – symmetrical shots for your Instagram posts, etc.

 

7. Upside Down House (picture-worthy spot)

Upside Down House, the name entices the hormones and one wants to go there to see what an upside-down house would look like. This is one of the most acknowledged Brighton Instagram posts. It is a recently opened place and is meant for photographers. You will certainly love the interior as much as the exterior. The spots are flawless with a lot happening on each corner. Clicking snaps and making insta-perfect shots come as the best surprise.

 

8. Promenade (restaurant)

Promenade is a magical place for Instagram posts in Brighton. It serves as the best place for a number of reasons. Primarily because of the seafront lighting that calls for awesomeness in a stroll. It gives opportunities to make the night at Promenade the most cherished and rememberable one. Nighttime is meant for some cool and chic pics though! And the reason stays the same – perfect lighting, amazing dinner, and excellent companionship at the heart of the sea.

 

9. Prince Albert Pub (pub)

It is located on Trafalgar Street in Brighton. Prince Albert Pub has another name – Home of the Frees. The building that stands tall on the side has a number of graffiti featuring rock stars who once were famous but had passed away. Scribble is also there which represents Banksy. So yeah, being the admirer of music legends, Prince Albert Pub is a must to visit.

10. North Laine (street for artwork)

In case you are mixing it with the word “lane”, please don’t. The reason is, that North Laine is more to do with Brighton’s residential district. It has a blend of solo independent traders, colorful yet diversified shops, and marts. If you are in Brighton for the sake of enjoying and taking insta-worthy clicks, then head towards North Laine and experiment with the hustle and bustle in the streets, buildings, and whatnot! By the way, the most Instagrammable picture of this location is the zig-zag bunting that runs throughout the shopping area.

11. Around Town (LGTB artwork)

We are sure you know that Brighton is the capital of the UK, right? But did you know it is an LGTB capital and there are several lurid displays of artwork? If not, let us tell you that it is a place for flashy and vibrant decorations. These decors and artwork are found Around Town. In almost every corner you will get to see something inviting for an insta pic. For example, on the corner of Lloyds Bank (situated on North Street), you will see a sign “Be Together”. There is another hanging somewhere in the same vicinity saying “Couples Photography”. So, yeah, this place is heaven for the LGTB community as it gives a quirky and pretty sprawling feel. Stroll around, explore more than the place offers through artwork and get all the pics possible. Will you?

12. Blaker Street (spot to visit)

Do you remember the huts in Hove Beach? If not, that is another spot for your most Instagrammable pictures in 2021. However, this Blaker Street gives the same feel as those huts. But yes, these are an upscaled version. It is situated in the heart of the city in the middle of the road with a colorful ambiance. These are indeed the most sought places for pics. The reason is simple – they entice juices of creativity and also hold significance due to the vibrancy near the seaside.

13. Preston Park Rockery (park)

Being a tourist calls for visiting places that are Instagram-worthy. If you concur with our statement, then it is important to try visiting Preston Park Rockery. It is by far one of the most popular parks in Brighton. Here, as the name suggests, are rockery arrangements. This part promises to bring the best aura and ambiance and make the weekend turn out to be the rememberable one. So, in case you want to relax and ease out, don’t want to do much, or tire yourself, go to Preston Park Rockery. 

14. Devil’s Dyke (spot for tourists)

This is a magnificent national spot and is not in the city. A tad far from the city this place is impressive to the next level. We can say that because of the peace and tranquility it holds. Set a little far, with no chaos, no hustle-bustle, no noise. Also, it is a favorite spot for locals as well as tourists. The space is quite green and is recommended to be visited during day time. If you go there in the evening, it might get crowded.

LinkedIn
Digital Branding

5 Common LinkedIn Advertising Mistakes You Should Avoid

With LinkedIn advertising, you can reach a more professional audience and direct message them. LinkedIn offers professional exposure to brands and enables you to target specific demographics. It also allows you to customize your advertising budget based on your desired conversions and campaign performance. While LinkedIn advertising effectively creates brand awareness and attracts new customers, errors can water down your efforts. This article outlines six common advertising mistakes you should avoid.

1.   Not leveraging content

79% of content marketers say that LinkedIn ads generate the best results. And since users go on LinkedIn with an aim, including consuming professional content, creating content that your target audience finds interactive, educative, valuable, and information-rich is essential. LinkedIn is home to industry trends, news, insights, recommendations, and research. Without a content marketing strategy and knowing what you want to achieve with it, your efforts will amount to nothing.

To create content that hooks users, ensure your headlines are optimized for LinkedIn, ensure your content is easy to read, make a length optimal for the channel, create a compelling CTA, and keep your readers engaged with the right visual count. Creating content for your LinkedIn advertising campaign requires skill and can be time-consuming. However, a LinkedIn advertising agency Sydney or any other near you can help you meet your content marketing goals.

2.   Using ineffective targeting tactics

LinkedIn has unique targeting alternatives, including company name, company size, member size, job title, and more for marketers. However, the many targeting options available make it easy to over-target your ads when building an audience on LinkedIn. If your audience is too small, you’ll have fewer clicks, leads, impressions, and sales opportunities. Ensure you understand what can narrow or expand your audience to prevent this mistake. If you make several choices within a class, your LinkedIn advertisements will target all of them, widening your audience.

3.   Underutilizing the matched audience feature

LinkedIn has three matched audience types, including email contact, website, and account targeting, that can improve your ad campaigns. Since LinkedIn has excellent targeting alternatives, you might overlook these three campaign types.

Supplying LinkedIn with the customer data you gather is vital to your brand’s success and can bring more results at an affordable price. Consider including website retargeting, email contact targeting, and account targeting in your LinkedIn ad campaign to help you concentrate your efforts on accounts and users who’re more likely to drive revenue.

4.   Underfunding your advertising budget

LinkedIn ads are quite effective, but they aren’t cheap. The minimum daily amount you need for any LinkedIn ad format is $10. If achieving this spend is challenging, explore other options. Consider allocating a significant part of your budget to a single campaign at a time so you won’t spread your LinkedIn campaigns too thin. Allow your campaign to succeed with more money and impressions, then utilize the website demographic feature on LinkedIn to track your ad campaign’s failures and successes.

5.   Ignoring customer journey

Customers

Schematic representation of customers

Various types of ads are suitable for different sections of the customer journey. Consider your campaign’s goals and adjust your advertisements to meet your customers where they’re in the marketing funnel.

Endnote

When done correctly, LinkedIn advertising can be pretty effective for your business. Consider avoiding these LinkedIn advertising mistakes for successful campaigns.

Brand-Digital advertising
Digital Branding

What to Consider When Digitally Advertising Your Brand

Today’s world is a place where people spend more time online than carrying out in-person interactions. Here, if you are a business owner, your top priority is likely to have a robust reputation. Your brand building is going to dictate how the world perceives you, and in such a digital world, it would be a grave mistake not to market your brand over the internet. Digital advertising is the answer to achieving worldwide exposure. Here’s how to ensure you’re doing it the right way:

1.    User-Friendly Website

A website is a channel that connects you with your online audience. People can not resonate with your brand if they don’t understand what you’re trying to achieve. In fact, 72% of consumers claim they wouldn’t buy from a brand with a poorly designed website. Your brand’s website should depict what you stand for all while having a user-friendly interface. Additionally, all the options and contents should be easily understandable. Make sure the website’s components are displayed in an organized manner and that it’s easy to navigate so that it doesn’t look too crowded.

2.    Engaging Visuals

You can not build trust among your audience unless you connect with them. One way to do that is to display photographs and videos of your work and interactions with your customers. Leverage the popularity of videos and incorporate them into your brand-building and marketing efforts. Video production is easier nowadays due to the emergence of reasonable and compliant production companies. You only need to tell them your message, and they will create a video that allows your audience to relate to your brand.

3.    Blog Section

Many users prefer to read blogs about a brand and its work before they make a decision. Reading blogs helps them establish a better opinion of what you do and how much authority you hold in your niche. Creating a blog section will give audiences a better insight into your brand. In addition, guest blogging helps attract audiences from different platforms. You can also have influencers write a blog for you to get more traffic.

4.    Pay-Per-Click Marketing

Pay-per-click, or PPC marketing, is a form of online advertising where you have to pay a small fee every time someone clicks on your ad. It is cost-effective because you’re only paying for the traffic that is assuredly being directed to your website. This form of advertising is easily trackable and gives you detailed statistics of all the clicks and impressions. Google ads are among the most popular platforms for such advertisements.

5.    Website Optimization

Optimizing your website for SEO is vital as it ensures a solid online presence. Search engine optimization (SEO) is a way of making your website more discoverable on search engine results. One way to optimize is by doing a popular keyword search regarding your work niche and using those keywords in your content. Aside from that, you should build a solid backlink profile. In other words, authoritative websites should link back to your website. You can do that with the help of a link-building agency like the Husky Hamster link-building agency. You should also ensure your site has a good loading speed across all devices. This is important because the longer a site takes to load, the quicker viewers will be clicking the back page option.

Endnote

Digital advertising is the new trend in today’s fast-moving world. And it’s hard to compete when all the brands do their best to market themselves. Simply follow these advertising tips, and you’ll undoubtedly be on par with your competitor brands.

Digital Branding

How to Send Event Invitations Using a Gmail Mass Email Service

With a Gmail mass email service, you can instantly send personalized invites for your next major company event.

 Glass toast

Corporate people are dressed up and are toasting

No matter your industry, hosting special events and parties for customers, donors, or employees is a great way to inspire confidence in your brand and give guests an experience they won’t forget. The first step in planning a corporate event is to establish a guest list and send out invites. These days, most event invites arrive in an inbox rather than a physical mailbox, so you’ll need the email address of all of your guests in order to get started with your invites. If you are hosting an internal company party, getting the addresses should be no problem. If you are hosting a customer appreciation party or another type of event with external guests, you need to make sure they provide an address otherwise you’ll have to find their address on a social media platform like Facebook or Linkedin. Once those addresses are collected, you can compile them into an address list.  From there, you can get started composing and personalizing your invitations. If you haven’t done this before—you’re in luck! We’re showing you how to send mass email invitations for business events. Using our techniques, you’ll be able to garner a greater response rate and set yourself up for a successful event. Let’s dive in!

What Should Be Included in an Event Invitation?

Before we learn how to use a Gmail mass email service, we need to break down the basic parts of an event invitation

Presentation

A man is standing In front of people at a corporate conference with tables and chairs and a presentation on screen

Make sure you cover the basics in your invite.

Every event invite needs to contain certain basic information that guests will need in order to attend. It doesn’t matter how many design or personalization elements you add to the message, if the necessary information isn’t present, people will either be confused or will be hesitant to attend the event. Because of this, you need to include the following point in any invitation for a corporate event.

  1. Time and Place – The time and place of the event need to be clearly communicated. If the location is hard to find or has certain parking restrictions, you should list those as well.
  2. Links – Depending on the type of event, you will want to provide some context. For example, people like to know what charity is benefitting from a charity gala. Providing a link to the charity site helps educate guests on the organization before they contribute.
  3. Benefits – For some, attending an event is enough of a benefit—but that isn’t the case for everyone. In order to make sure you get the best attendance possible, list a few benefits or highlights that you want potential attendees to know about.
  4. Schedule – While not every event will have a fully fleshed out schedule by the time invitations are sent out, it is a good idea to give your guests an idea of what will take place at the event. This can include a lineup of speakers, cocktail hours, dinner times, etc.
  5. Food Options – If you are holding an event that is serving food, you should definitely list the options that will be provided. While this may not seem like the most important information regarding your event, it is essential for those with dietary restrictions.

Now that we know the most important parts of an email invitation, it is time to learn about writing and sending invites using a Gmail mass email service. 

Writing an Email Subject Line for a Corporate Event

A Gmail mass email service makes it easy to add personalized elements to your email copy

Audience

An audience is applauding to speaker at a work conference

Write an attention-grabbing email subject line.

To get started writing your invite, you should come up with a few ideas for a subject line. Your subject line is arguably the most important part of your invitation because it is the first thing a recipient will see when the message arrives in their inbox. If your subject line is unclear or just isn’t strong enough, you will likely end up with a lower response rate than you expected. We highly recommend using a Gmail mass email service to help you personalize your subject line. When people see their name mentioned in the subject line, they are far more likely to click than if the message looks like it could have been sent to anyone.

The second element of subject line writing that event planners need to pay attention to is word economy. A subject line is short, which means you have to use your words wisely to get your initial message across. A good example of a compelling subject line would be—”{first name} you’re invited to our Annual Gala!” In this example, the name is personalized and the intent of the message is clear. If there are other details you can fit into the subject line—that’s great! A good example of this would be including the name of the headlining speaker. However, in most cases, it is best to keep the subject as short and direct as possible.

Writing and Body Copy for Your Email Invite

Now that your subject line is taken care of, it’s time to give your guests the details in the body of the message

Man working on a laptop-

A man is smiling and sitting at a desk, writing emails while the woman takes notes

Include all essential information in your message copy.

Once you’ve settled on your subject line, you can shift your attention to the body of the message. While no event invitation should have paragraphs of copy, it is important that you hit the 5 main points we addressed earlier in the article.

One thing to keep in mind when writing your body copy is to do your best to sell the event. Be sure to highlight the most enticing parts of the event. If your event is a charity gala, showcase the charity and include a section about how much money you intend to raise/how much money was raised in the past. If you are sending out an invitation for a seminar, you will want to highlight the speakers and their credentials.

Once you feel that your body copy is well written and has hit the 5 major details to be included, you can move on to adding design elements.

Adding Design Elements to Your Invitation

To make your message even more appealing, you can add design elements, photos, or embedded videos

Mass email services make adding design elements super easy.

When the core of your message copy is ready to go, it is time to add even more appeal to your message by using design elements. Most event planners and marketers aren’t expert graphic designers—and that is ok! Using a mass email plugin, event planners can access drag and drop-style tools that make adding borders, backgrounds, pictures, and videos a cinch. Using the tools provided with your mass email service, you can create an appealing, professional message quickly and easily.

By including these elements in your invitation, you will set your email apart from other messages in an inbox and provide your recipient with more important information about the event. If you have a video from last year’s event or an example speech from the headlining speaker, you should include a video embed in the message to give attendees an idea of what your event entails.

Execute a Mail Merge to Automatically Personalize Your Messages

Once your message is all set, it’s time to run a mail merge and test that all personalization elements are being correctly input

Emails

Sending emails represents a concept of the art

A mail merge is a process that automatically adds personal information where designated.

Now that you’ve successfully designed your email with all of the essential elements, you are ready to execute a mail merge and start testing your messages. A mail merge is a process of automatically inputting information from your address list into each email. When you designate personalization elements using brackets like {first name}, double-check to make sure that the phrase in the brackets is the same as the phrase used in the vertical columns of your spreadsheet. That way, when you import your address list and begin the mail merge, you can be sure that the correct information is being put in the correct part of the message. You can also use more personalization elements than just a first name. For example, you may want to include the recipient’s profession or job title. As long as the information is present and properly organized in your address list, you can use it to personalize your invitations.

The last step you need to take before hitting send is to test your messages. Easily test your messages by sending yourself or a coworker a test message from your mass email service. Ensure that all photos, videos, and personalization elements appear correctly and your copy is free of errors. Once you are sure that your invitation is free of any errors, you are ready to hit send. 

Events are an important part of keeping customers, employees, or donors involved in your business. To make sure you put on the best event possible, you should follow our steps to craft compelling email invitations using the tools included in a mass email service. By following these steps, you can start sending out eye-catching invitations in a matter of hours.

Factors in SEO
Digital Branding

Top 10 SEO Companies for Small Businesses 

To survive in this competitive ecosystem, small businesses need to make themselves visible online. Search Engine Optimization (SEO) is one of the most effective ways to ensure that your target market can find you when they’re looking for your products or services. The challenge, however, is finding the right SEO company that can deliver results without breaking the bank. In this article, we will have a look at 10 of the best SEO companies for small businesses. 

1. WebFX 

WebFX is a full-service digital marketing agency that offers SEO services specifically designed for small businesses. Their team of over 150 experts will work with you to create a custom SEO plan that meets your specific needs and budget. In addition to SEO, they also offer a suite of other digital marketing services such as social media marketing, PPC, web design, and more. Moreover, WebFX also offers priority customer support so that you can get the help you need when you need it. 

2. Ignite Visibility 

Ignite Visibility is one of the leading SEO companies in the world. They offer a comprehensive suite of SEO services that are designed to help small businesses reach the top of the search engine results pages (SERPs). In addition to SEO, they also offer PPC, social media marketing, web design, and more. Ignite Visibility is a great choice if you’re looking for an all-in-one digital marketing solution. 

3. EZ Rankings

Stay connected iwth social media

EZ Rankings is a results-driven digital marketing agency that specializes in SEO. Over the years, they have helped numerous small businesses improve their online visibility and reach their target market. Their team of experts will work closely with you to identify your business’s unique needs and come up with an effective SEO strategy that delivers results. They offer custom SEO packages that help you stay within your budget while still getting the most out of their services. If you are looking for an affordable and reliable SEO company, EZ Rankings is definitely worth checking out. 

4. Coalition Technologies 

The coalition is a global team of over 150 experts that has worked with clients such as Motorola, Manchester City Football Club, and the University of California. One of their unique selling points is their focus on long-term results, rather than short-term gains. This means that they will not take shortcuts that could jeopardize your website’s future success. Their popular services include SEO, web design, and social media marketing. If you’re a mid-sized business, Coalition should be at the top of your list. Their team will help you with everything from technical SEO to link building and content marketing. 

5. Thrive Internet Marketing Agency 

If you’re looking for an SEO partner that can help you achieve top rankings and increased traffic, look no further than Thrive Internet Marketing Agency. With over 10 years of experience in the industry, this company has a team of digital marketing experts that are more than capable of helping small businesses grow their online presence. Services offered by Thrive include search engine optimization, pay-per-click (PPC) management, social media marketing, and reputation management. In addition, they also offer web design and development services. They can help you quickly build a high-quality website that is optimized for search engines and easy to navigate. 

6. Victorious 

With a focus on small and medium-sized businesses, Victorious is one of the leading SEO agencies in the game. Their team of experts is dedicated to helping brands grow their organic search visibility and drive more qualified traffic to their website. One of the things that set Victorious apart from other agencies is their use of data and analytics to drive their campaigns. This ensures that they are always on the pulse of the latest algorithm changes and can adjust their strategies accordingly.

7. Captivate Designs 

Captivate Designs is an SEO company that specializes in small businesses. They have a team of experts that will help you with everything from keyword research to link building. Their services are affordable and they offer a money-back guarantee if you’re not satisfied with their results. Moreover, if you are looking for a long-term SEO partner, Captivate Designs is the perfect option. They offer affordable monthly SEO packages that will help you achieve and maintain your desired ranking. 

8. DAR (Digital Agency Reseller) 

They are among the leading SEO resellers in the USA and work with over 500 digital agencies. They help small businesses with their search engine optimization needs by providing them access to a team of SEO experts. This is a great option if you’re working with a limited budget as you only need to pay for the services that you use. If you don’t need the complete SEO services offered in a package, you can pick a few à la carte services. This is a very practical and affordable solution for small businesses. They use data-driven methods to come up with the best possible strategies for their clients. So, whether you’re a startup or a small business owner, you can customize your SEO plan with DAR.

Let your personality shine through on social medial9. Market Keep 

Market Keep is a results-driven SEO agency that specializes in small businesses. Their team of experts will help you create and implement an effective SEO strategy tailored to your unique needs, ensuring that your website ranks high on search engines and drives organic traffic. In addition, they also offer other digital marketing services such as social media marketing, content marketing, and email marketing. Moreover, if you need dedicated assistance, you can opt for their VIP service which provides you with a personal account manager.

10. SEO India Online 

SEO India Online has been in business for over 10 years. The company offers a wide range of SEO services including on-page optimization, off-page optimization, and link building. SEO India Online also provides social media marketing, reputation management, and web design services. 

Wrapping up! 

There you have it! These are 10 of the best SEO companies for small businesses. By working with any of these agencies, you’ll be sure to improve the visibility and traffic that you need to take your business to the next level. You can get in touch with these companies and request a proposal so that you can compare their services and find the perfect fit for your business. 

  

Email
Digital BrandingSaaS Branding

4 Benefits of PO Box Alternatives

The advances in technology today have made a lot of older practices look outdated and obsolete. A P.O. box is one such practice. Frequently used by small business owners, frequent travelers, digital nomads, and anybody else not looking to have their mail delivered directly to their homes, a standard post office box has now been replaced by newer PO box alternatives that provide all the convenience and none of the downsides.

A virtual mailbox, the cutting-edge alternative to the old PO box, is the perfect modern solution to all your snail mail needs. Here’s a look at what a virtual mailbox means, and the four key benefits it offers.

What Is a Virtual Mailbox?

Looking to travel often but need someone to not only receive but also go through your mail to let you know what is urgent and what isn’t? A professional virtual mailbox service such as the one offered by PhysicalAddress.com is better than a po box since you don’t have to drop everything to come and collect your mail every time you receive new mail.

PO box alternatives like physicaladdress.com offer a scan and email feature where every item in your new mail gets scanned and the images of the scan sent to you via email. You can then decide if the mail is urgent enough for you to pick up immediately or be forwarded to you, or whether it can also be sent to you at a later date along with other incoming packages.

Besides the mail pickup, these types of virtual mailbox services also offer you an actual physical address to use for your business and other communication if you want to keep your personal address private. Let’s take a closer look at all the benefits of a virtual mailbox.

You Don’t Need to Keep Going to Your Mailbox

Unless you’re expecting a package that you’ve been really looking forward to, commuting every time to check your mail can feel like a needless, thankless chore. It may also not be physically possible for you to keep checking on your PO box in person. This might be due to a number of reasons. Some people intentionally prefer the thrill of being a digital nomad where you’re constantly on the move, be it for personal or professional reasons.

An old-style P.O. box is pretty burdensome in such cases, where you might be out of the country, not just out of the city or state, too often to actually keep checking on your PO box. This might also be the case for frequent business travelers. Or someone in poor health might have difficulties in getting to their PO box often. A virtual mailbox does away with this need to be there in person to check your mail. When you compare a po box’s price to the bare-bones services it offers, a virtual mailbox emerges as the clear winner.

See Your Mail in Your Inbox Before You Get It

Most professional virtual mailbox providers offer a scan and forward service. This entails scanning all your new mail and sending you these images of your packages and envelopes to you in your email. You can thus sort out for yourself which mail is important enough to be picked up or forwarded to you and which mail can be kept until your next mail package. The scan feature also ensures you could be anywhere in the world and yet know when and what new mail you’ve received.

Get Your Mail Forwarded to You

A great benefit of a professional virtual mailbox is that you don’t need to go physically to retrieve important emails. You can decide if you want every bit of mail forwarded to you, or just the important ones, based on the images of the mail sent to you in your inbox. You can also choose to have your non-essential mail privately and confidentially shredded to de-clutter your mail.

Seen this way, the virtual mailbox service plays the important role of a virtual assistant that can help you sort out your mail, simplify your chores, and make your personal and professional life easier. What’s more, you can look for a service that does not involve third parties to sift through your mail, but their own, confidentiality-bound employees. These benefits of a virtual mailbox far outweigh the cost of a po box and the meager benefits it offers.

Keep Your Personal Address Private

The physical address feature of a virtual mailbox ensures you never have to share your personal address if you don’t want to. For frequent travelers and digital nomads, this means your lifestyle does not need to get in the way of having a single, consistent address for your packages. You could be on a whole different continent every month, and yet be able to retain a regular address.

For small business owners, if you have a marketing campaign in mind, then you’ll need to send a lot of emails. Most business emails and newsletters require an official business address. A physical address via a virtual mailbox is the perfect solution when you don’t want to advertise your real or personal address to the hundreds of people you want to send your newsletter to.

Another key benefit for small business owners is that the professional address provided by a virtual mailbox service usually looks far more business-oriented and professional than a private, residential address. Use the business address for all your official, government, and marketing communication to send the signal that yours is a serious, ‘real’ business. Remember that a number of banks and businesses too might not accept a mere PO box for an address.

Take advantage of the virtual mailbox to help your small business and your personal life thrive without the inconveniences of an older service where you need to do all the physical labor of traveling or commuting. With the virtual mailbox, you can keep track of all the really important mail you need easily and conveniently from wherever you are around the world. The virtual mailbox is thus truly an important and handy advancement in technology for small business owners and world travelers.

Growth hacking for Instagram
Digital Branding

What is Pikdo?What are the Most Important Features of Pikdo

Pikdo provides rapid access to the essential features of the popular online media application with a straightforward interface. In addition to being one of the most popular Instagram tools, Pikdo offers significant value to both users and professionals.

Your most-liked photographs, adherents, recordings, and a variety of other popular things can be seen in only a few clicks. But did you know that Pikdo offers so much more than just finding Instagram accounts anonymously?

It also helps us to grow your Instagram account. Using this page, you can view the statistics of any account, without having to register or log in.

The ability to view a profile’s activity without the other person discovering it is another common use. Pikdo allows you to view wall posts and biographies, but you do not have access to stories. 

Whenever you’re finished with anything you were doing in the network, you will be able to share your latest view. An application is an absolute necessity for every individual who owns a cell phone.

With everything moving online, it can be said that we have moved from a typic era to a digital one, which is innovative.

We have some of the most popular and useful applications that have been around for a long time but are now gaining extreme fame.

Publish engaging content

Features of Pikdo?

This application is like other Instagram online viewers such as Pictame, which lets you view your friends’ latest photos and videos.

Pikdo, however, is very different from Instagram’s online viewers in many ways. This app gives you the luxury of controlling multiple Instagram accounts in one place.

It is possible to manage and view your private accounts the same way you would manage your public ones from any part of the world.

Logging into your social networking profiles is not necessary if you want to keep an eye on your business accounts and if you are traveling.

Would you find Pikdo useful?

The Pikdo app lets you view Instagram photos in an interactive manner. This app lets you view Instagram photos in an interactive manner. Among the most popular software available for product management is this one.

Its user interface is very simple, and it offers all of Instagram’s basic features. With your Instagram credentials, you can view your own posts, photos, and those of your followers as well as other popular media.

One image can be seen at a time in the photos browser as it scrolls downward. In addition, pointing the mouse over an image will display its caption.

Encourage viewers to share content

In addition, clicking through the page will allow you to share the content via other social media platforms like Twitter, Pinterest, and Facebook.

Even if you aren’t a member of Instagram, this is a handy tool for browsing profiles and photo photos on the platform. All of Instagram can be searched, and you can explore your friends’ profiles, tags, posts, and more!

Recent updates to Instagram’s web interface allow hashtags to be clicked directly from the photo. After clicking, the user is taken to a page with all photos without that hashtag.

It is still lacking in the discovery and search feature, despite being a significant step forward. Instagram Popular Photos allows you to view the most popular pictures and photos tagged with keywords.

You can filter the search results using different filters on this site, which is the best thing about it. It is a tool that is easy to use, the clean design makes it accessible to anyone.

 In addition to creating cool profile metrics, a list of visitors, and a smooth experience for browsing content, you can analyze Instagram data through it.

Don't forget the hashtags

Pikdo Alternatives 2022

If Pikdo does not work, other websites can complete your analysis. Pikdo is likely to face some competition in 2021 from the following alternatives:

1. Yooying

Yooying is the greatest Pikdo alternative for discovering the hottest Instagram trends. You can use a variety of hashtags to accomplish different tasks.

Additionally, it has tags such as “inspiring,” which include words such as menswear, technology, art, and home décor. Read this article to find out how Instagram is seen positively.

2. Piknu

The Piknu web viewer was one of the quickest and easiest alternatives to Pikdo. I may have used the past tense in a way that is difficult to understand.

The site stopped working long ago, and Google doesn’t provide any results when you type in the address directly into your browser.

3. Ingram

Ingram is the last person on our list. It is a straightforward application that resembles Instagram’s interface. No Instagram account is needed to use this app; you can browse the most popular posts and trending hashtags.

Conclusion

The Pikdo app allows users to measure different types of Instagram statistics, such as engagement rates and statistics on several followers.

Even though Pikdo hasn’t been working for a while, many people still love it and hope it will work soon. You may also choose to use the options listed above in order to access these features.

Digital marketing
Digital Branding

Short Yet Useful Guide on Brand Traffic in SEO and How to Influence its Growth

The queries “buy sneakers” and “buy sneakers on Aliexpress” differ in only two words, but carry a fundamentally different message. The first is a classic example of a commercial request, and the second is a commercial request by intent, but also a branded one since it contains the name of a particular site.

A large number of visits to the site for branded queries is a good signal for search engines. This means that people trust the company, and distinguish its site from competitors, that’s why it should be ranked higher in the search results.

Where to track branded traffic and how to increase it – read our article.

Best Digital Marketing Methods

 

How does branded traffic positively differ from non-branded traffic?

Clicks on branded queries differ from other clicks in a number of parameters that affect the SEO promotion of the site.

  • Higher CTR

The click-through rate of branded queries is higher, as the user is looking for a specific company, rather than choosing from a variety of offers in the search results. If the site has well-written meta tags and there are no gross technical errors, then it will take first place at the top and attract the majority of users who have set a branded query.

  • Increased conversion

Users who initially trusted the brand and searched for its website are more likely to make a purchase, call, or other desired targeted action.

  • Good behavioral factors

Behavioral factors such as time spent on the site, browsing depth, number of pages viewed, bounce rate, and other user interactions with the resource are crucial for SEO. For branded traffic, behavioral metrics will be expectedly high. The reasons for this are the same as in the previous two paragraphs.

  • Natural backlinks

If a brand is popular and trusted, people talk about it. Users willingly put links to the company’s website, thereby increasing the link mass in the most natural way. However, in order not to reduce SEO performance and the level of trust in the site, it is important to always check for broken links. This can be done using the broken link checker.

  • Low dependence on search engine algorithms

Google periodically changes its algorithms to counter the manipulation of unscrupulous promoters. At the same time, sites that use only white SEO methods may lose positions for a while. The popularity of the brand will help you not to lose a significant part of the traffic and adapt to changes faster.

Please note that it is not always justified to work on increasing brand awareness and investing in the growth of branded traffic.

This will not help if you have a local business – a small repair shop, a dry cleaner, a bakery, a flower shop. Your customers are those who live or work nearby. Also if your company – state contracts, which participates in tenders. In this case, the corporate website acts as a business card, and other factors influence the decision to cooperate. You shouldn’t spend money if you have an online store of inexpensive consumer goods. As a rule, users rarely look at the brand, more often at the price, ease of ordering on the site, payment, and delivery.

Effective ways to increase branded traffic

Digital Signage

 

Brand traffic can and should be influenced. Let’s say right away that direct cheating is a dangerous and inefficient way. But there are many legal ways to capture the attention of the audience.

#1. Social media activity

The company’s pages on Instagram, Facebook, TikTok, and other sites provide an opportunity for active interaction with an interested, loyal audience. To attract the attention of subscribers, you can arrange contests and giveaways, and publish polls, reviews, and useful tips. At the same time, you shouldn’t strive to give a direct link to the site in every post – let users find information themselves. At the same time, the presence of a link to the site in the social network profile is a must!

Targeted social media advertising is great for introducing users to a brand and expanding your audience reach. With it, you can “get familiar” with a potential client who at some point will remember the company and want to learn more about the brand.

#2. Content marketing

Publications in thematic groups, interviews with company representatives, participation in podcasts, and collaborations with bloggers and influencers on TikTok help to increase information about the brand. If users know that the company provides quality, expert information in their field, they will look for answers to their questions on the official website. Moreover, good content can go viral, attracting new audiences.

#3. Presence in aggregators and directories

Such sites often dominate the search results, especially for geo-dependent queries. You can take advantage of the current situation by developing profiles on the most popular sites and, in fact, getting free attention from the audience.

Wrap up

Often SEO specialists and site owners don’t take into account traffic for branded queries as significant for promotion. This is a mistake. Branded traffic can indirectly influence the position of the site for non-branded queries and bring additional visitors. You can work on the growth of brand queries in various ways. The most effective of them are high-quality content on the site and external resources and activity on social media.