Category: Digital Branding

At this point, there are more than a billion websites available on the internet, and each one of them has a reason to exist. Some of them offer products/services, some cater to crucial problems, while some are there for fun and entertainment. In a situation like this, it is straightforward to say that every concept, effect, and design on the internet has been used up at someplace or the other.

That is why developers find it tricky to cook up something new to develop a website, and this development sometimes doesn’t come that easy- innovation is crucial. The fact that website development yearns for something new has to make web development companies here think about some new website development hacks of 2020.

Every year brings a plethora of changes in the world of codes and lines of data, and the best way to keep up with the change is to brew with it. Keeping that in mind, we are going to ponder over the best website development strategies and methodologies that surely will be up a developer’s sleeve this year. After all, a proper website isn’t the one that has every effect in the rulebook, but one that is built with good bits of creativity and newness.

Newest Trends for Website Development in 2020

Progressive Web Applications (PWA)

Progressive Web Applications, aka PWA, are websites that work in a very nifty way. They are websites that work like mobile applications, and they take the user experience to another level. With HTML5 at their leverage, PWA gets businesses the compatibility of a site along with a background as good as that of an application. Mobile apps are known for their flexibility, but not everyone is a fan of downloading them.

Progressive Web Apps save them from the hassle of downloading anything altogether. Some of the plus points that PWA technologies have are an application shell structure that reduces the loading time, transport layer security that has privacy and data integrity, and app manifest files that has a home screen access.

Robots, AI and Their Kind

These have been the buzzwords of 2020 among the digital world, and although artificial intelligence, machine learning, and robots are being massively used, they will continue to be an online venture’s obsession.

AI and machine learning are now being used for every business operation, then why not web development? It has been predicted that most business operations and interactions will be without human beings in 2020, and it will probably stay the same.

Now that AI can replicate man’s work and probably do it more efficiently; they have the concoctions to offer greater customer satisfaction. Not only that, but it saves time, money, and all the other things along with it. With reduced human errors and an increased customer base, a website development company won’t see a reason not to switch to a newer strategy of web development.

The Web Assembly Breakthrough

The biggest problem with massive lines of codes that goes with programs is that it compromises performance. Users always want even heaviest of apps and games on a website URL, but it wasn’t possible until now. There was a performance indicator that dragged applications and games to the native app profile. But as of now, that problem is solved with Web Assembly.

As web developers might be aware, Web Assembly is a nifty hack to compile the programming language code into byte-code, which can quickly run in the browser. Web Assembly is highly aspirational and harnesses hardware capabilities so that they are portable and efficient.

Also, the modular binaries are built in such a manner that it utilizes imports and exports in a particular way. Web Assembly is a great thing to use if web applications need a boost.

Reduce Load-time with Single Page Apps

What’s the simplest way to reduce the reloading requirements for web pages? Web apps that run on a single page. The websites are getting loaded, and there’s no extra waiting time needed to render web pages in the browser. Want to think of some of the best examples of single-page apps? Google is an avid user of this technology.

Conclusion

It is crucial to stay in trend in terms of the latest innovations, technology, and hacks concerning website development. You have a starting point to look at the latest trends in web development, now’s the time to pep up your website and give the world something new to witness. After all, real innovation lies in creativity that comes straight from the developer’s heart, soul, and code.

So recently I came across a post on Reddit and that’s what led me to write this blog.

But first, what is Recruitment SEO?

Those to know what it is, please skip this part.

SEO is a concept which generally talks about optimizing your website so that your website can be found by the right type of audience. In your case, it might be people who are looking for jobs, but to be specific you would likely want to target people who are looking for a specific type of job, the one you are willing to advertise. Or the one which is vacant and you don’t feel like spending money on. That’s SEO in a nutshell. 

Moving on, now what you know what Recruitment SEO, you should also know what SEO is, a lot of people relate SEO to Google, which is not. SEO is Search Engine Optimisation. SEO is generally performed on search engines like Google, Bing, Yahoo and etc. You need to choose in which Search Engine you’re interested in. For this blog, we are going to proceed with Google.

For this article, I assume you already have a website, if not, you can proceed to read these two articles:

1. How to create a Recruitment Website?
2. How to host a jobs page on my Website?

Moving on, SEO is full of myths, you have to try and literally experiment each and everything because how SEO really works in only known to those Google Engineers who are working on Google Search Engine, others are simply guessing. 

1. Fix Performance Issues

The very first thing you should do is to check how good your website is performing:

Just to GTMetrix & enter your website name there and press go. You’ll get a report, which is something like this:

If it’s not A, don’t worry. You can read a few basic things over here:

Simply reading these will help you figure out what needs to be done. Google loves fast websites, and this will ensure you’ve got a snappy website.

2. Fix your title and description

Next is working on your meta titles and meta descriptions, you need to need to have these for your website, this is what Google reads and your website visitors as well. You can edit this part by looking into your website code. Make sure to keep Meta title under 60 characters and meta description under 160 characters. The best idea to create appealing meta title and meta description is to use keywords in the description and also in the meta title. Keywords are those words that your audience might find useful. For example: If you have vacancies for an iOS Developer, you can add “iOS Developer” in your meta title and meta description.

3. Verify your website on Google Search Console

This will help you understand your website visitors. GSC helps you to collect valuable keyword data which can be used to understand what people are using to reach your website. Click on this link and then click on add property to add your website https://search.google.com. It’s simple as compared to its benefits.

4. Make sure you have these files are on your website

Robots.txt and Sitemap.

You need to have these two files in your website directory. To wrap it up in short, robots file will get Google to know whether to scan your website or not and a sitemap will let Google know how to read your website.

5. Get Backlinks

The secret ingredient is backlinks. A backlink is a link coming from other websites to your website. You can’t simply create a good looking website and hope for candidates to flow in. Get backlinks, but how? 

Create content and exchange your content among other blogs. Ask your friends to link your website when you give them a piece of content. The more, the better. Do the above and you’ll notice a significant change in your candidate flow.

About the Author

Sagar works at Recruit CRM (Recruitment Agency Software) as a Product Marketing Manager. He looks after its Digital Marketing Activities all day long.

Twitter does not just claim one of the top spots as a Social Media Platform, it is also one of the best platforms used by the business for promotions.

While it is being already used by most businesses for promotions, there is no doubt that new and growing businesses can make use of it for more business and increased reach among the masses.

Twitter can play a crucial role in scoring new clients and business for many start-ups that keep popping up almost every day. Several innovative startups begin with great motives and ideas that could really make a difference; however, because of the lack of proper marketing, many of them fail to gain recognition.

Here in this piece, we take a look at the top Twitter Marketing Tips for Startups that can help you make your business flourish, starting right from scratch.

1. Use Right Hashtags: In order to make tweets, you need to find out the hashtags around which you will be creating content. The top priorities should be tweeting with trending hashtags that belong to your industry. This needs constant monitoring of trending hashtags and being creative in order to find a connection between the hashtags and your business. You can also go to the extent of using hashtags that do not belong to your field yet is a hot trending topic.

One more thing that you need to take care of is to make sure not to use more than 2 hashtags in a single tweet. Tweets with 2 or fewer hashtags get more than 20% engagement than the tweets with 3 or more hashtags. You can always make new tweets with fresh content with the other hashtags that you wished to use.

2. Create Engaging Content: We all know Content is the King, and the same applies to Twitter as well. A successful Twitter Marketing Strategy always prioritizes short, crisp, informative, and engaging content. Try to create content that revolves around your brand and the products/services you offer.

The maximum text limit of a tweet is 140 characters; however, it is always recommended to accommodate your content within 100-110 characters. Tweets falling in this category get higher engagement.

Also, try to include photos, videos, and links in your tweets for more engagement. You can even build a tweet around an image or video. You can use multimedia to provide more information to the audience than a tweet allows.

3. Build a Great Profile: Your startup’s profile plays an important role in getting new followers and building trust around your brand.

A great profile has an attractive profile picture, a cover picture with additional information about your startup, a crisp and straight forward bio, your website, and other useful information. You can even add your startup’s location on your profile.

You can also use your profile to pin an important tweet to the top which you would wish the visitors see.

A great profile always helps to build rapport among visitors and pushes them to follow your profile.

4. Engage with Audience and Influencers: Twitter is an engagement-driven community. The more you engage with people, the more you will be noticed. You can mention users in your tweets, reply to their tweets, and even retweet their content for engagement. With more engagement, you will be visible to more Twitter users from different user communities.

Along with your followers and other users, it is also important for you to engage with influencers in your field. These influencers may have many followers interested in your startup and you can gain new followings by regularly being visible with great content.

5. Use Twitter Analytics: Twitter Analytics is a very important tool that can help a startup with more followers and building your business. Analytics will provide engagement information for every tweet made by you. By using Twitter Analytics you will get information regarding which sort of tweet gets more engagement. This way, you can plan and create a Twitter Marketing Strategy with the kind of tweets that will get you more engagement.

Startups can really make use of Twitter to grow their business multiple folds. You can even go for paid promotions on Twitter to get more engagement. I hope these Twitter Marketing tips for startups were helpful. Feel free to contact us in case of any doubt.

Tech is evolving fast and you more or less have no choice but to digitize your business to compete. However, this is not without its demerits as organized hackers and criminals have come out full throttle to take the slightest benefit from any security loopholes in business systems. That is why, as a startup owner, you need to take serious considerations of the security measures to put in place to evade cybersecurity attacks. Now, let’s explore the crucial steps that you can consider implementing to protect your business from cybercrime.

Ways to Protect your Business from Cyber Attacks

Use secure file sharing

While sharing files over the internet, you are at risk of attackers or even malware that may distort your documents. To ensure that your data is safe from any form of attack, go for secure file sharing with secure data room as you collaborate on files in your work environment. Go for a service that offers end-to-end encryption that will protect you from external hackers while letting you take control of your data

As a rule of thumb, you can always double-check permission settings so that you can determine who to allow to view your documents. Moreover, you can run audits on your files to see who is accessing them. If you no longer need the file, you can opt to remove it from the cloud altogether.

Update your software regularly

Outdated software is prone to cyber-attacks, malware, and viruses. To keep the files of your startup safe, you need to ensure that the software you are using to carry out your business transactions is up to date and patched for vulnerabilities frequently. That will deny any unauthorized third parties access to your system via the bugs in outdated software.

Enforce the use of strong passwords

Ensure that all your team members with corporate emails and profiles on your website create strong passwords for accessing the system. Remember, hackers take advantage of weak passwords to gain entry into a system, thereby corrupting your data and stealing your information. You should encourage your workers to create a strong password of about ten characters long, with a mix of letters and numbers. Additionally, forbid your team members from sharing their passwords with unauthorized parties. They should also keep changing their passwords frequently.

Educate your team members about email and email use

Make sure to teach your team members about malware and phishing attacks and urge them not to open attachments from unknown sources. Ask them to report any suspicious emails that they may receive. This will ensure that they don’t get to fall into the traps of hackers.

Backup your files

The need to have a backup for all your business files cannot be overstated. You should make sure to back up your files as often as you can. Remember that the backup drives should only connect to the machine during the backup, and after that, you should disconnect to minimize the risk that they may be affected. Ideally, go for automated backups to make things a little easier for you.

Use a reliable antivirus software suite

Choose a good antivirus software, whether free or paid, that provides maximum protection against viruses, malware, and internet threats. Ensure to take a lot of caution so that each time a USB stick is inserted into your business PC, you should make sure to scan it before using it. Always turn on the safe browsing feature of the antivirus to avoid accidentally visiting any malicious websites.

Take caution while visiting websites

You should also switch to HTTPS from HTTP as far as your site is concerned. The HTTPS protocol for browsing uses encryption techniques and is more secure than HTTP. Make sure that essential places like the ones for email and financial payments contain the secure HTTPS protocol.

Find the best security solutions for your business

Choosing the right security solution is essential as it gives you a chance to get the desired level of protection necessary for your business. Top cybersecurity solutions are designed in a way that gives protection to your business against things like Man in The Middle (MITM) attacks, and other vulnerabilities. So, find a security solution that’s ready and simple to use. You can hire experts to find vulnerabilities in your business and implement the best solutions.

Conclusion

While technology has come in handy to make running business easy, the challenge of cybersecurity threat cannot be underestimated. You should ensure that you take the necessary measures to protect your business from any threats. Don’t wait for a breach that can destroy your business!

Internet marketing is the most important way of reaching new customers today. Web design is the presentation of your expertise, the way you approach new users or clients, so it is indeed extremely important that quality your website is optimized for your target group. Before we go deeper into the most influential aspect of Internet marketing – features for your website, let’s discuss how a good website is different from a great website.

Is Your Website Good or Great?

Today, it is way easier than 5 years ago to design and develop a decent website within a few days. Progress of different tools made it now, more than ever, possible to launch a fine looking website with less coding than before. Website builders, templates, themes, and layouts are there as well to help you upgrade a simple site to the professional one. Plus, with improving your website you are enhancing your business opportunities!

Considering all listed above, and the fact that internet users are accustomed to seeing websites all the time, on all their devices, it is necessary to have a superior quality website in terms to keep your customers interested! Everyone browsing the internet today can draw a distinction between cheap (PBN, community) site or custom and highly efficient one. Aesthetics have been improving over the last few years, so now we all want impressive features and super cool design.

Besides visuals, a “great” website provides smooth handing – what is also important nowadays to point out: “user friendly experience”. There is no space for a great site to “fail to perform” – it has to keep going on any task with no glitch.

Here are the 5 features we found extremely important to keep implemented and up-to-date to your site in order to rock it up on the www:

1. Invest in your site – chose features smart!

One of the main issues a lot of small or new businesses face at the first stage of developing their online appearance is – lowering the cost for the website in terms of having more budget for the following stages. If you really want to offer tangible value to your visitors and potential shoppers, then don’t hesitate to invest in certain features for your website. Your website should offer tangible value for visitors – so use interactive features to utilize the services available on the site. Customers love to create a sense of interaction, so think about the optimization of emails and offering them the news they are really in need of! Browse for the best WordPress web-design company which can help you with a custom website with totally unique features!

2. Keep in touch – chose the right and unique contact forms

Let’s not keep in look at how your content should be relevant and awesome in terms of visitors to assign to your contact forms. Also, let’s imagine that you did your homework and almost everyone wants an update from your awesome website!

Contact forms are there to help you get through your audience, and keep them informed. You should use them to introduce on-trend new features, frequently asked questions, personal touch or some “unique” offer for loyal customers!

3. Everybody loves Polls!

Here human nature already played a big role! All of us love to participate in discussions. More than ever, on the internet, those discussions can be “anonymous” – well not quite anonymous but you can “hide” under some pseudonym if needed.

Your site is there for people, so what people need- you provide! Make amazing polls from time to time or some other interactive features where people can vote or choose and that way feel needed from your site. Make people more involved in your business and they will come back to you!

4. What is going on behind the scenes?

No need for explaining this in detail – everyone loves to gossip and to see what it is “really” like to do something. So for having people more interested in what you do, a smart move is to do behind the scenes videos or blog posts or images, where you can share some of your funnies and fails. We are all human beings, we all fail – so why not share your weak spot with others?

It can only make you stronger 🙂 Also – don’t forget to add value to those videos, for instance why you chose to do that type of business and what exactly inspired you.

5. Reveal-Based Features

Sometimes we are attracted to things we can’t have. These characteristics are of great value when we talk about customer engagement and online marketing. One way to use this for your business is to introduce a sense of excitement among the visitors. For this purpose, you could try introducing reveal-based features. For instance, you can add games that require all the users to do a certain action prior to accessing the promotion.

Maybe those certain spots made you think more about why is it mandatory to have a super great and highly effective website, in the ocean of average or decent sites. Measure pros and cons and get into the game of “how to engage more”! Many Software development company in Houston follow the above mentioned principlesin roder to attract the visitors.

There is no doubt that as an employer, you want to hire the greatest talent from the pool of job seekers. This may seem an easy task on paper, but finding the right talent is easier said than done. Now, did you know that branding affects talent recruitment? Yes, you need to present to prospective job seekers the best image of your organization through active branding. Let’s expound more on how fine-tuning branding can help improve your talent recruitment.

How Branding Affects Recruitment

Talent attraction

For starters, branding is a valuable strategy in conveying that ubiquitous experience to clients, employees, and even job seekers! Branding announces to everyone your identity as a business, your mission, and your vision. Your brand also expresses the qualities you uphold, your workplace culture and what makes it great to work in your organization.

In other words, branding gives prospective employees a reason to yearn and desire to join your organization. Branding inspires people to want to work for your organization.  As such, when you put up an opening, you will have top talents eager to join your team.

Quick employee referrals

Branding also involves developing and providing the best work experience for your employees. This is to say that branding starts internally from within the organization. This is achieved through rewarding the talents that are already working in your organization by compensating them satisfactorily, providing a humane working environment, and also creating deep and necessary interpersonal skills and networking. This affects the recruitment process in a straightforward albeit interesting way: when a position opens up, the employees are confident in recommending and making referrals to the best talent for the post, as they understand the culture of the organization and also the capabilities of the prospective employees so that they know he or she is a great fit for the position. This makes the process of recruiting new hires less tedious and saves on time and money that could otherwise have been spent on advertising and conducting the interviews.

Easy to reach potential candidates

Now, having a great presence on social media in this time and age is a great way of branding an organization. This is also a nice way to attract top talent. Why? Well, most job seekers have social media accounts these days. They can interact with your brand directly through them and that desire to join your team can sprout from what they see in your profiles.

You will even attract a lot of applications from which you are likely to get great talent. Of course, this can only happen if you can sieve through a large number of applications that might come through, to find the right fit. As a recruiting HR team, find out what an HRIS is and how it can assist in handling the recruitment and onboarding process. Basically, this is one useful system that fine-tunes human resource functions in a centralized paradigm. With An HRIS tool like this one, human resources management can be much more efficient and streamlined.

Creating industry networks for more accurate hiring

Part of branding also involves attending events related to your niche. This is important in giving your company visibility. You get to interact with other industry players, create personal contacts and connections. It is obvious that with subsequent follow-ups, you get to create great relationships and relevant information sources that have the power to build both the corporate and employer brands. Well, inter-organizational networks can also prove very resourceful when looking for top employees in areas that you will find it hard to recruit.

Candidate Job readiness

On the part of the prospective employee, branding affects them in the sense that they get to know what exactly is needed for one to work for the organization they desire. This means that when an opening comes up, they are already in line with the right documents, skills, and experience to translate to their workplace. It also means that the employees know what to expect in terms of perks, compensation, and the kind of culture to find ahead.

As such, they are not only driven by the colossus salary or monetary value, but by their passion to be part of the organization. Research has shown that people are driven by passion work more efficiently and post greater results than those working for money. It will, therefore, be a win for your organization as you are bound to recruit employees eager to be part of your team.

Final word

In a nutshell, branding can help in refining the hiring process. It does so by attracting the best talent to work for the company. Having a good image out there can help you attract passionate employees, thus translating to productivity.