Category: Legal Branding

Legal Branding

Building your Brands Foundation

Branding has always been vital for businesses of all sizes and scales. Even as marketing budgets have taken a hit during the pandemic year, branding continues to be a significant investment for new and existing companies. After all, you have to make sure that the audience can see your brand, listen to its voice, and set it apart from the others in the industry. To make the initiative a success, you need a strategy that works today and only gets better in the future. Here are some ways you can build your brand’s foundation.

Consolidate on your mission                          

Building the foundation of your brand requires focus on the core mission and values of your company. You may want to prioritize revenue generation instead of staying true to the objective that got you started. But consolidating your mission should be your top priority, and you need to stay a step ahead of the customer expectations while defining your mission. Your aim should be to serve the customers, even if your brand has to move away from the money-making mindset in the short term.

Step into the customers’ shoes

The best way to keep your brand visible is by stepping into the customers’ shoes and understanding their needs. Pick their pain points and find ways to address them with your offerings. Center your marketing around the audience rather than on your business. Once you show people they matter to your business, you will not need to do much in the name of branding.

Communicate critical information

A brand must stay in touch with the audience at all times and communicate critical information. Customers love brands that go the extra mile with transparency. It is vital to showcase the information on your website so that consumers know what to expect. You can collaborate with a brand design agency to work constantly on your marketing messages and customer communication. Staying in touch brings transparency in interactions, which is the mainstay of branding foundation.

Show empathy and compassion

People look for compassion and empathy even as they set out to buy products and services. Brands can do their bit by showing they care during tumultuous times like these. Offering empathetic content is a good start as it makes your business more human and relatable. You can go the extra mile by providing value-added services such as free goods and no-cost delivery. They will stick to your brand even when things turn better.

Build consumer and employee trust

Trust is perhaps the most significant element of a brand’s relationship with customers and employees. Making safety the top priority in consumer-facing operations will fortify their trust in your brand. Employees will also see your brand as a credible employer if you show that their well-being matters. If you want a solid foundation, take a holistic approach that covers both customers and employees

Branding creates the big picture of your business, which makes it a critical investment. Just a little fine-tuning can go a long way in strengthening its foundation, so pick these measures and get started.

Legal Branding

How colour can impact your brand’s perception

Colour has always been an important marketing tool. It’s an overlooked differentiator that brands can use to attract potential customers. Lots of brands are inextricable from the colour used in their branding: can you imagine Coca-Cola without the red?

Different colours have been shown to impact consumers differently – with our own unique history of experiences, biases and cultural leanings muddying the effect.

Either way, colour can play a pivotal role in influencing the way we think about a brand – in both positive and negative ways.

We’ve tried to illustrate the subtle role colour plays in shaping our perception of brands by diving into the associations many of us have with the colours red and green. The strongest, most consistent brands have a firm grasp of their brand identity and use colour accordingly.


Red has been shown, time and time again, to elicit a strong response from the observer. It is almost always associated with excitement, action and passion. Some examples of organisations that use red prominently in their branding are Coca Cola, ESPN and Levi’s.

The sports network’s choice of red is easy to understand: sports impact the observer in much the same way as the colour red.

Red is also often linked with appetite, which makes it unsurprising that it’s such a mainstay of Coca Cola’s aesthetic.  For that reason, it’s also popular within the fast food industry.

Because it elicits such strong responses – both positive and negative – organisations are advised to consider their use of the colour carefully. 

That is because, for many consumers, red is associated with a sense of danger, pain and aggression. In the right context, this can be a powerful motivator. The UFC, for example, features red in its branding. 

However, if you opt for a red-dominated logo without fully understanding all of the myriad implications, there can be unwanted consequences: creating unintended links in the mind of the consumer.


As humans, we have a relationship with the colour green that has been ingrained in us for thousands of years. There is a very real link between green, health and happiness, which is why it is invariably used by pharmaceutical companies and organisations with an environmental or health conscious bent.

Forward-thinking, eco-friendly brands have long relied on green to energise their visual presentation. When you think of green in marketing materials what do you think of?

Fresh, organic produce from the likes of Asda, Waitrose and Whole Foods. And the green in all of their logos gently nudges the consumer into making that association.

Even if your brand doesn’t neatly fit into one of the niches you would typically associate with the colour green – like the health, food or fitness industries – you can lean on the colour green to create some positive associations in the mind of the consumer.

Land Rover, while not exactly a champion of the environmental cause, nevertheless utilises green to generate an association with the environment.

The idea being that Land Rover vehicles are at home in even the most rugged surroundings.

Lighter shades of green are synonymous with serenity, safety and calmness. Opting for a darker shade of green conjures an image of luxury and exclusivity. Harrods is an example of these deeper shades being used to great effect.

Ensuring that your choice of colour marries up with your brand’s ideals is so important. The wrong choice runs the risk of alienating the share of the market that you are hoping to capture.

Legal Branding

A Guide to Selecting & Hiring the Right Employee

As a human resource professional, what does it take to hire the right talent to join your team? Well, research shows that getting the best person for a role in your organization requires more than just excellence in academia. The U.S. Department of Labor estimates that a bad hire can cost you up to 30% of the employee’s first-year wages. So, you want to pick someone compatible with your company culture but they should also have the right skill set for the job. Here are few tips on how to find the best fit candidate for a position.

Define the job

By defining the position you are seeking to fill, you will be laying the foundation for recruiting and hiring.  You need to ask yourself, “Why’m I hiring? Can an internal employee fill the role? What new expertise do I want to bring onboard?” Once you are clear with the role you want to hire for, you should conduct a job analysis. Here, you define the specific responsibilities that the prospective employee is supposed to execute.

A clear job description will be a useful tool to you as a hiring manager as it will:

  • Provide a clear understanding to candidates of what their duties are
  • Protect your organization legally as it can defend you for making the hiring decision
  • Provide a consistent understanding across departments of the job position roles
  • Help the employees to create goals for career advancements.

Once you have the right job description for the intended role clear, it is time to get your strategy right.

Plan and envision the hiring process

Now, what should the recruitment look like? Who should do what? This is the step where you and your hiring team should come together and plan. Basically, you ought to develop a strategy that will allow you to execute the hiring process with ease and accuracy.

This involves determining where the job advertisement will be posted to onboarding the candidate. Besides, your team should determine who is responsible for each part of the process of hiring employees. This will ensure that the hiring process is executed with fewer mistakes and without wasting time and money. Your social media manager can be tasked with the role of posting the open role on social media platforms and collecting critical feedback that will be crucial in determining how to make the process even better.

A member of the team could be tasked with reconciling the applications and answering the application queries. When everyone has a sense of what they should do, the hiring process becomes easier to execute.

Do a thorough background check 

Again, you should look at more than what meets the eye. You want to do the digging even though it can be a time-consuming process trying to figure out exactly how your potential employee has been doing in their previous employment or role. The vetting process involves not only verifying past employment history. It is also about getting a grasp of how they work and who they are as co-workers and employees. There are modern resume tips that highlight skillsets and will absolutely help you in reviewing candidates’ credentials efficiently. 

You can use tools and services to help you screen the candidates before hiring them. For example, you can hire background check services to help you get rid of any doubts in the selection process. You want to get every bit of information on a candidate from verifying their credentials to credit checks, driving record checks, employment verification, and more. Getting help where you can afford you more time to focus on other aspects of the selection process.

Ask the right questions

Now that you have the candidate on board, it is crucial to ask questions that will tell you more about the candidate. The questions should also focus on seeking to reveal the character of the individual you are about to hire, whether the potential employee is committed to their future career or not. Some of the questions that hiring managers have agreed to be effective during the hiring process include the following:

  • What is your natural strength? This question seeks to find out about a particular skill or ability that comes naturally to them. It is similar to asking which of their skills would be rated top five. You will get to learn about their inherent strengths and the potential they will be bringing to your organization.
  • What are your ambitions? This is a crucial question that helps you as an employer understand the career goals and vision of the candidate. You will also get to find out if their vision aligns with your organization’s. Besides, it is important to know whether you are hiring progressive talents who will constantly seek to develop and equip themselves further.
  • What kind of expectations do you have? You will get to hear from their side the responsibilities they hope you will meet to be comfortable. With that information, you can successfully determine a point of consensus once you hire them. You may also take the opportunity to guide their expectations.

Let the candidate interview you

Hurray! You are almost there! It is time to reverse the roles and get a 360-degree view of the hiring process. Let the interviewee ask you any questions that they might have regarding the position they are being hired. That way, you will get to see if they have a full understanding of the position and responsibilities that come along with the position. Besides, you will be able to get transparent with the candidate regarding the limits that your organization can go in regards to their expectations.

In a nutshell

Hiring is a crucial process for any organization that is worth its salt. Yes, your employees are a key factor in the success or failure of your organization. That is why you ought to make intentional efforts and be careful as you pick every candidate joining your team. Some of the factors you need to consider are the skills you need for the role. Once you have the right candidate, ensure to ask them the right questions so you can understand their vision and determine if that aligns with your organization’s goals.


Legal Branding

3 Most Common Legal Issues Small Businesses Face

Legal issues are something no business wants to deal with, and usually, business owners will do everything in their power to avoid them. The problem is that you can’t have control over everything that happens in and around your business at all times. There are cases where issues become inevitable, and you have to deal with them. The best thing you can do right now is be prepared for them so you can have a chance at preventing them or react better if they do occur. Let’s take a look at some of the most common legal issues small business owners face.

Choosing the Wrong Business Structure

This is one of the most common ones and can have disastrous consequences. Not knowing that your personal assets are exposed is something some owners only find out once they’re being sued. Choosing the wrong business structure could affect everything from taxes, raising capital, or bringing in outside investors.

This is why small businesses should work with a business lawyer the minute they get started and before they make things official. If you want to know how much you can expect to pay for one, we suggest you check out Advancepoint’s article.

Harassment and Discrimination Cases

These cases are tough because they aren’t always under your control. If someone ends up being harassed or feels discriminated against, then they might decide to take legal action, and you may be part of the lawsuit as well. They may allege that you knew about the situation and didn’t do enough to stop it or reprimand the culprits.

There’s also the possibility that an employee of yours directly accuses you of harassing them or discriminating against them. If you are guilty, then you will have to face the consequences. If you aren’t, you will need to prepare to fight the case and also take the steps necessary to protect your public image and your brand.

The best thing you can do here is to start taking these cases seriously if you aren’t already. Have a way for people to reach you and make anonymous complaints. Pay attention to repeated complaints about certain individuals. Also, make sure that you have fair hiring practices, and make sure that you hire fair managers as well.

Intellectual Property

Intellectual property issues are also very common and can take many forms. You might be accused by another company of copying one of their designs or processes. Or you may get a cease-and-desist letter from someone claiming that you used images on your website or marketing material without their permission. These can go from pesky to potentially ruining your business, and you always have to stay vigilant to make sure that you aren’t infringing on someone else’s intellectual property. You have to take steps to protect yours as well.

These are just some of the legal issues small business owners need to be prepared to deal with. The best thing you can do is consult a lawyer early who’ll be able to explain the legal side of your particular line of business.

Legal Branding

What To Do After A Minor Car Accident – 5 Simple Steps

On a daily basis, you are faced with people who engage in distracted or reckless driving, speeding, and driving while intoxicated. As an average driver, you are likely to experience around four traffic accidents in your lifetime. It must come as no surprise then, that road accidents are some of the most common personal injury claims. Even minor accidents can result in both psychological and physical health issues, as well as costly damage to your car. To ensure your safety, and the safety of your loved ones the best thing to do is be prepared.

In the text below, you will find simple tips on how to handle minor accidents quickly and efficiently.

Take a Photo of the Damage

As soon as you can, obtain photographic evidence with your mobile device. The photos of the damage to your car, your body, or your passengers’ bodies can be important in future legal proceedings, so this small step can be a financial lifesaver. Some well-equipped insurance agencies let you upload the photo to their app, and send any additional details. A number of apps provide instant access to this service. Photos go a long way when it comes to assessing the severity of the damage. Once you have done this, you can move your car and do your best to stop blocking traffic. If you cannot move your car, put on hazards.

Contact the Police

A police report is essential in procuring evidence and can get your insurance company to provide certain coverages. Stories change, and there is always a chance that the other driver (especially an at-fault driver) could deny responsibility, or file false claims. It’s important to involve a neutral third party to document the accident while the details are still fresh in everyone’s minds. Once the police arrive, ask for the officer’s name, phone, and badge number. Don’t forget to request a copy of the police report. Additional tip: Wait for the police to arrive, and do not leave the scene of the accident before they do. Otherwise, the other driver might take advantage of your absence, and file criminal charges against you. 

Exchange Information

Assuming the police are on their way, you can go ahead and try to obtain all relevant information from the other driver. Write down the make, model, and license plate of their vehicle. Ask for their name and contact information, and the name and policy information of their insurance provider. Finally, you could ask anyone who had seen the car accident for contact information, in the case that they want to offer their assistance as witnesses.

Don’t Forget to See a Doctor

The consequences of any car accident can be difficult to predict. Damages to your health such as concussions, whiplash, or soft tissue injuries can occur several hours or days after the accident. Your adrenaline might be rushing immediately after the incident, masking the symptoms of injury. It’s important to get medical treatment as soon as possible because a delay in treatment can be a red flag for your insurance provider.

File an Insurance Claim

Immediately after the accident emotions are sure to run high, and you might be tempted to avoid contacting your insurance provider. Remember that, even if no damage was done to any of the cars and no apparent injuries occurred, stories change over time. You’ll still need any proof you can get in the case that the other driver should fire false claims. Check your insurance card for the necessary contact information. Additional tip: Do not apologize to the other driver, and list the reasons why the car accident occurred. They may use this information against you in future legal proceedings.

Accidents happen to everyone, and even the most experienced drivers can get shaken up and make mistakes. Follow these steps, and you will minimize worries in the future, along with financial consequences. And remember, put down your phone, drive sober, and contact your insurance company to get your car fixed as quickly and as cheaply as possible.

Legal Branding

5 Smart Ways to Improve Sales Performance

A B2B company’s profitability and revenue growth are critical to its survival. Both depend on sales. It’s imperative to constantly improve sales performance if your team is to do its part in ensuring a future for your company.

Sales performance is the measurement of sales activity and corresponding results against the goals and expectations outlined in a sales plan. Sales performance measures the ability of your sales team to be effective at selling.

5 Keys to Delivering Strong Sales Performance

Let’s take a look at several proven strategies to drive sales performance.

1. Create sales content that compels prospects to become customers

There are two types of sales content: external and internal. You’re probably aware of internal sales content that educates and equips sales teams with knowledge, strategies, and tools to close more deals or improve sales success. 

External sales content is the product or brand-specific content that compels prospects to buy from you. Unlike marketing content that draws prospects in, sales content should help you close the deal. Support your external sales content with hard evidence, statistics, and testimonies to convince prospects that your brand suits their business interests.

Your external sales content should provide prospects with the information they need to commit themselves to purchase. Use simple graphics that include facts and figures about your brand or product, personal testimonials, case studies, or product comparisons as part of your external sales content strategy.

Be sure to effectively distribute your external sales content to ensure it reaches the right audience and secures you a strong ROI. Use a customer-centric content distribution model to touch a wide range of B2B prospects in your target industries. This accelerates your sales pipeline as your content reaches more unique visitors each month. With content distribution services, you get convenient tools to easily measure and track your ROI on content distribution for lead generation and other sales activities.

2. Improve communication for your sales reps as well as customers

Effective communication is a critical link that keeps your sales team intact. Asynchronous communication is a great way to maintain strong communication within a sales team and with prospects or customers.

Remote sales teams use asynchronous communication to effectively communicate with team members working in different locations and time zones. Besides enabling your sales team to communicate with high efficiency and agility, asynchronous communication helps build a resource pool and increases thoughtful communication.

Asynchronous communication adds great value to customer service. It lets the customer decide the pace of the conversation and keeps the conversation transparent and open-ended. Moreover, it doesn’t force the customer to have conversations with you in a specific way. Instead, it allows them to communicate with your brand through different channels and at their leisure.

3. Contact prospects early to increase your chances of closing the deal

The earlier you reach prospects, the better positioned you’ll be to convert them into paying customers. Reaching prospects after they’ve been contacted by your competitor reduces your odds of converting them. It’s difficult to draw prospects in once they’ve committed to your competitor’s brand or product.

With B2B contact data, you can reach the right prospects faster and create an opportunity to close deals first. You can also use other forms of B2B data like intent, firmographic, demographic, and technographic data to gain a deeper understanding of your target audience. Then, you can connect with them at an early stage of their buyer’s journey.

Partner with a B2B data company that pays close attention to their data accuracy and hygiene standards. For example, SalesIntel maintains 95% B2B data accuracy. They ensure that their company and contact data are reverified every 90 days. Furthermore, they offer human-verified B2B data apart from machine-processed data to stay on top of their data reliability game and allow their customers to get the best of both worlds.

4. Equip your sales team with tools that give them the upper hand

Sales tools give your reps and SDRs the advantage of knowing prospects beforehand, streamlining their workflow, and gathering sales intelligence. Sales intelligence plays a vital role in improving sales performance by helping sales teams to see beyond what prospects show or signal during their buyer’s journey. Sales results improve when you gain significant insights into the interests, preferences, buying patterns, or online behavior of prospects.

For example, website visitor intelligence tools, like VisitorIntel, let you know who visits your business website and which company they work for. This analytics-driven tool not only tracks website visitors but also allows you to connect with potential buyers before they fully define their needs. It helps you create targeted sales campaigns and identify net new look-alike prospects, so you know the type of companies visiting your business website.

Sales prospecting tools are also frequently used by sales teams to enhance their performance by reducing prospecting time and quickly finding the right accounts to target. RevDriver, a free Chrome extension, is a sales prospecting tool that enables sales teams to directly contact decision-makers, the C-suite, and other accounts in their target audience. RevDriver users can collect accurate, verified contact, and company data for prospects by visiting their LinkedIn profile or company website.

5. Overcome sales call reluctance with proper training and advice

Sales call reluctance is a serious problem that negatively impacts sales performance. 40% of all veteran sales professionals readily admit to one or more call reluctance episodes severe enough to threaten their continuation in sales. Each month, the average call reluctant salesperson misses out on 15.25 pieces of new business opportunities. Whether or not you come across sales call reluctance in your team, it’s always recommended to train and advise your sales reps and SDRs on tackling the problem.

Help your sales team explore more about your brand and product and how they benefit customers beyond financial or other obvious factors. This will help them effectively deal with rejection. Moreover, they’ll be able to dig deeper into reasons for the rejection so that they could work out a foolproof strategy to win next time. That’s how great salespeople do what average salespeople only think about.

Professional sales coaching, willingness to learn and accept feedback, and seeking timely guidance from sales managers are great ways to overcome sales call reluctance. Additionally, you can ask your sales team to track their progress after each call, remove distractions, avoid negative self-talk, pre-qualify prospects, and affirm their role as a salesperson to cope with call reluctance. 

Also, working to guarantee that reps are calling prospects that fit your target demographics and have accurate phone numbers helps reps feel that everything is being done to enable their success. No one wants to fight an uphill battle.

The Wrap

The five strategies discussed in this blog are a few of the right moves you need to boost your sales performance. 

As a bonus tip, we suggest seeking support from your marketing team to push your sales growth further. There are ways in which you can actually get more sales out of marketing. Sales and marketing alignment is a classic example of how marketing can significantly contribute to sales performance. Statistics show that it helps achieve 38% higher win rates, retain 36% more customers, and generate 32% higher revenue.

Legal BrandingPersonal Branding

Common Mistakes Novice Entrepreneurs Make That Cost Them Big

All too often, hopeful entrepreneurs jump into the world of business, hoping to make it big. Drawn in by the idea of working in a field they’re passionate about, calling the shots, and accumulating wealth, they invest time, energy, and money into a business that fails in just a few short years (or less). Though becoming an entrepreneur comes with risks, you can avoid many pitfalls by learning from others’ mistakes. 

Ignoring Personal Finances

The main objective of starting a business is to generate profits. Be that as it may, it can take months or even years before you’re making enough sales to earn a decent salary. As such, you’ll have to rely on your personal finances to tide you over until you reach your earnings goals. Your personal finances will also be instrumental in helping you to acquire capital from lenders and investors. As such, you will need to take steps to ensure your fiscal health is up to par. This can mean increasing your savings, following the 50 30 20 rule, and/or using a monthly budget template.

Novice entrepreneurs ignore their personal finances and either run out of money or face an uphill battle to get a loan. Preventing this from happening involves several financial management practices. You need to get your debt under control and improve your credit history. From negotiating with creditors and settling accounts to removing inaccuracies from your credit report and utilizing debt consolidation services like those found on, there are several resources to help you improve your financial status. 

Quitting Their Jobs

You may be dreaming of the day you can march into the office and tell your boss that you quit. If you’re not prepared financially, however, this move could prove detrimental. Novice entrepreneurs leave their full-time jobs behind to make room for their new business without knowing how they’ll cover their expenses. The pressure to turn a profit becomes so overwhelming that it can have physical and emotional consequences. 

Before quitting your job, do thorough research to determine how much it costs to run your business type and cover your household expenses. Once you have this data, you should try to save at least six months’ to a year’s worth of costs to provide protection. This way, if it takes a while for your business to start making sales, you’re not strapped for cash. 

Taking On All Responsibilities

There are many tasks involved in running a successful business, from accounting and marketing to production and customer service. Novice entrepreneurs make the mistake of trying to take on all these responsibilities themselves. Though it may seem like a feasible way to lower overhead costs, it ends up costing them more. 

As each business task requires in-depth knowledge, skills, and experience, tackling things you’re not well-versed in leads to poor results. Not to mention, spreading yourself too thin can lead to emotional overwhelm and a poor work-life balance. Though it does cost to hire employees or outsource essential services, it’s the most effective way to streamline processes, improve customer service, manage assets vs debts, balance your personal and professional life, and grow your business

Using Free or Cheap Tech

No matter what type of business you own, having reliable technology is imperative to your success. Though purchasing hardware and software for your business can be costly, it’s necessary if you’re going to remain in the competition. 

Novice entrepreneurs looking to save money, however, opt for free and cheap tech solutions with limited features and capabilities that leave them behind in the race. It is best to invest in technologies using equipment, personal and business loans to ensure the most efficient products and services for your target customers. 

The life of an entrepreneur is hard enough. So, why make the journey more challenging by making mistakes that you could easily avoid? If you’re going to invest everything you have into building a brand that aligns with your passions while providing for your family, make sure you’re doing so wisely. If you don’t want to find yourself among the millions of people who started a business that failed in the first five years, take the advice above to avoid making a mistake that could cost you big. 

Digital BrandingLegal BrandingSaaS Branding

Keeping Home Improvement Clients Safe and Happy During The Pandemic

Despite the many changes resulting from the national pandemic, the home improvement industry has seen a significant business spike. As more people remain indoors, the desire to create a safe and decent environment to live in has increased. While this is great news for contractors, acquiring new clients still comes with some challenges. 

COVID-19 Fears

Though homeowners understand the importance of keeping up with maintenance and repairs, fear of contracting or spreading the coronavirus causes some hesitation. As such, local home service providers like an Orange County insulation installation contractor or a San Diego County rodent proofing company must develop strategies to put their clients’ minds at ease. Continue reading for some practical solutions. 

Get Educated

Before you can ensure your home service clients that you have their best interests in mind, you must get educated. Learn about COVID-19 in your service area. What are the rules and regulations set forth by the federal and local governments? What recommendations have been provided by the CDC? What are some health and safety practices that other home service providers are using? 

Develop Workplace Safety Procedures

After you’ve done some research on keeping clients and employees safe amid the pandemic, you should develop workplace safety procedures. Here is a look at some things you might consider adding: 

  • All contractors must wear PPE at worksites.
  • Contractors must get screened and tested regularly for COVID-19.
  • Should an employee become sick, they must go home, and quarantine, and clients notified immediately.
  • When possible, contractors should commute separately. 
  • Staff should properly sanitize work areas throughout the workday.
  • Keep onsite crew to a minimum during projects.

Once you’ve developed new workplace safety procedures, ensure that your crew fully understands what is expected of them. Then, add this information to your company website and social media pages so that potential clients can see what you’re doing to ensure everyone’s well-being. 

Offer Virtual Solutions

While in-person meetings are common during a home improvement project, this practice is risky in the middle of a pandemic. Whether you need to meet with your clients to go over the blueprints and budget or to discuss changes along the way, utilizing digital resources like video conferencing software is highly recommended. You can schedule meetings that provide an in-person vibe without putting anyone in harm’s way.

Project management software is another digital solution that can enhance productivity. Such platforms allow you to communicate with key players from subcontractors to clients, on vital project information. You can delegate tasks, share blueprints, provide a budget, manage teams, and maintain timelines in real-time. It reduces your need for in-person meetings and dramatically reduces everyone’s risk of contracting the coronavirus. 

Ask for Testimonials

Word of mouth remains one of the most effective ways to acquire new clients. The pandemic may have resulted in many people’s social distancing, but they can still spread the word about your home improvement business. Digital branding solutions like positive customer testimonials or reviews go a long way in decreasing your target audience’s fears. 

When you complete a project, ask your clients if they’d be willing to record a video or write a review on your company website. They could talk about their initial fears, how you and your crew accommodated their needs, and their satisfaction with the finished product. As interested parties inquire about your services, the positive testimonials and reviews put their minds at ease. 

If you’re a home service provider who experienced a decline in business during the pandemic, you’re not alone. Though homeowners are interested in keeping their homes safe and comfortable, the fear of the coronavirus causes them to put off much-needed services. If your business will survive these trying times, it is vital to make necessary changes that accommodate your clients’ needs while ensuring their safety. Using strategies such as those provided above, you show your target audience just how committed you are to keeping them safe, which can ultimately grow your business.

Legal Branding

How To Choose An Orange County Personal Injury Lawyer

Have you been involved in an accident that wasn’t your fault? You can easily have fallen over and hurt yourself due to an uneven slab on the sidewalk or from the water on a recently mopped floor with no sign outside.

But how do you get compensation at a time when getting to court is increasingly difficult and we’re all dealing with the implications of the pandemic?

You need to start by choosing a great Orange County personal injury lawyer to fight your case in California State. Here’s everything you need to know about how to find the best personal injury lawyer near me.

1. Do Your Research

Doing your research for a great lawyer might seem daunting but actually, it’s never been easier. Be sure to get on Google and research lawyers who specialize in your specific personal injury case.

But remember lawyers now spend hundreds and thousands of dollars on Search Engine Optimized (SEO) blogs designed to get them to the number 1 ranking on Google. They also spend money on other types of marketing as well such as a great website.

While this is great to see it’s not always good for the user as a law firm could have great content marketing skills that don’t always convert into great legal skills. Remember that Google is just one way of choosing a lawyer and that word of mouth and extensive research on reputable websites is another way.

2. Arrange a Free Consultation

A consultation is the next step after you’ve gathered a shortlist of candidates to be your lawyer.

It may seem that choosing a lawyer is a daunting prospect but during the pandemic, it’s vitally important that you are still able to have a conversation with your potential lawyers to make sure you are on the same wavelength.

Set up a video call using Skype, Zoom, or Facetime. Be sure to ask them what they can do for you and how they will approach specific situations.

Trust your gut instinct and don’t go with a lawyer who you think is going to ignore you or discard your wishes. This is how to attract the best personal injury lawyer for you.

3. No Win-No Fee vs Upfront Fee

No-win-no-fee cases sound like a great deal. If you lose you don’t have to pay any money. But beware. No personal injury lawyer worth their salt would take on a case they thought they were going to lose.

If you’re offered a no-win-no-fee it might be better to look at how much it costs to pay a lawyer upfront as this might be a lot less than the percentage the lawyer takes from your fee at the end of the case.

The costs for the court are always high but in the future, we could see them come down thanks to the rise in Artificial Intelligence (AI) and online courts which can cut costs.

Hiring an Orange County Personal Injury Lawyer? Know What You Want

If you are considering hiring an orange county personal injury lawyer then be sure to be clear about what you want and to get a lawyer who understands your vision.

Consider a no-win-no-fee scenario but don’t be bound by it as paying upfront might be a better option.

If you are interested in reading more about hiring an orange county personal injury lawyer be sure to check out the rest of our site.

Legal BrandingLocal BrandingPersonal Branding

How to Improve the Visitor Experience in Your Retail Store

If you run a retail store, your sole goal will be to provide customers with the best experience possible while shopping. Turning potential customers into regular visitors can be a great way to expand your brand and increase revenue. After all, consumers are not going to shop in stores they don’t feel welcome in. 

Whether you’ve recently launched your store, or you’ve noticed a decline in foot traffic, here are some of the best methods to improve the visitor experience in your retail store.

Offer a Unique Experience

No matter what kind of retail store you run, there will be many others who sell similar products to your own. If you operate in a city, your store needs to stand out for all the right reasons over competitors. Researching the typical shopping process customers go through can help you create a unique experience for your store. Whether it’s engaging with your products in an unexpected way, playing different music, or investing in modern lighting, how your retail store looks can say a lot about your brand and whether consumers want to use your services.

Begin with Your Team

For your retail store to thrive, you need to deliver excellent customer service to everyone who walks through your door. If your team isn’t going above and beyond their duties, customers may not feel valued and appreciated. It’s your job to hold regular training for your employees, which can be a great way to keep them in the know of the latest developments in your business, as well as new tactics to bring in new customers. Regular training can be a great way to identify your employee’s strengths and weaknesses, and what changes need to be made.

Create a Child-Friendly Atmosphere

Many shoppers bring along their children for convenience. If you’re a parent, you will know how stressful the experience can be. So, making your retail store child-friendly by adding things for children will mean they stay entertained, as well as not throw a tantrum out of boredom. A television, a train set, or a chalkboard will keep kids occupied, meaning the parents will spend more time in your store and purchase products. Also, having staff who know how to interact well with children can help you build a reputable brand.

Make Your Store COVID-19 Secure

In unprecedented times we find ourselves in, the coronavirus pandemic has transformed the way retail stores operate. If you have stayed open, you need to make sure that you’re following government guidelines to keep customers safe and protected. Whether it’s by having hand sanitizer stations, reducing capacity, or installing glass shields, customers will appreciate the measures you’ve taken to reduce the risk of contracting the coronavirus. 

Your customers are the people who keep your retail store afloat. When shoppers step through the entrance, you want them to feel relaxed and enjoy the whole experience. So, using the right methods can transform how your retail store operates, helping to build a loyal audience who will stick with your brand.