Category: Local Branding

Legal BrandingLocal Branding

How to Motivate eCommerce Staff

Each owner of the eCommerce goes through several stages in its development.

First, a person has a thought and a desire to create an online store and start doing e-commerce. After that, it is time to choose a niche for the online store, create a site, search for suppliers and conclude contracts with them. In the final, if everything goes well, the shop opens and starts working.

The first year of work for any online store is not easy. Especially if for its owner this type of business is “terra incognita”. 

All this time, the owner of the online store must retain motivation to engage in the chosen business and strive to transform from a single employee to a full-fledged owner of commercial resources, sales from which will be carried out by hired staff.

At a new stage of development, when hired employees will appear in the online store, the business owner will have to think about what and how to motivate sellers, couriers and other employees of the online store.

If you, as the owner of an online store, think that the “labor exploits” of your sellers are inspired by the same incentives as you – this is a fatal mistake.

To begin with, feel the difference – you are a business owner who has gone from a vague idea that once originated in the head, to its implementation in the site and the entire infrastructure of the online store.

The seller who came to you to work, guided by completely different considerations: someone needs to start working, someone to feed the family, and someone just likes the process of trade and communication with customers.

All this should be taken into account if you think about how and what you can motivate the employees of the online store.

Why do you need motivation at all?

In any HR manual, you will find a definition of motivation as “what motivates us to take action”.

Let us also remind you that motivation is usually divided into two categories: material and non-material (gratitude, diplomas, titles like “the best seller of the month” and many other options).

Now you have to evaluate your employees and understand the incentives they are inspired by. As mentioned above, they are different for each person. Some are best motivated by money, while others are best motivated by an increase in the status or gratitude announced by the company’s management publicly.

To find out the hidden motives of your employees, which allow them to work more efficiently, you can use the questionnaire, when among the mass of questions there are those answers to which you are most interested.

If your store has at least 2-3 salespeople, it is quite logical to arrange a competition between them, having developed the planned indicators and those control points at which a person can claim a bonus. The main thing is that the conditions of the game were transparent and honest and did not change “in the course of the play.

The motivational scheme starts at the moment when your sellers exceed the plan.

Group of people on a business meeting late in the evening

Simple options for motivating online store staff:

The simplest way to motivate the employees of the online store (if it is a question concerning material motivation) – is a fixed salary plus a percentage of sales above the plan or a fixed bonus for overfulfillment of this plan.

The question arises, what percentage should you pay? Should I pay it off the turnover or sales? All these answers should be found by the owner of the online store, but Magento advanced reports definitely will help you. It is necessary to take into account only that bonuses, interest to sellers for overfulfillment of the plan and any other monetary incentives should be profitable, justified and paid from additional sales, and not to reduce your usual profit.

As for the intangible options for motivation, here the owner of the online store can show their own fantasy (taking into account the individual characteristics of their employees). As mentioned above, the most common option may be a competition between sellers or public gratitude from the management to the most distinguished employee this month.


The motivation of your employees allows you to reach new heights in your business and get additional profit, so it is worth thinking about the implementation of any motivation scheme for the staff of your online store. Remember that not everyone and not always motivates only money. Approach the creation of a motivational scheme creatively, try a few options until you find the most suitable one for your case.

Local BrandingPersonal Branding

Essential Tips for Designing Corporate Uniforms

With regard to corporate uniforms, designing can be quite a challenging process. There are plenty of factors to consider such as textures, colors, styles, fabrics, and even accessories. All of these play a huge role in the design process and it’s imperative that you get the perfect combination. Dressing your employees with comfortable, up-to-date outfits can help exude an air of confidence around them and this can translate to increased sales and productivity.

A well-designed corporate uniform not only benefits your employees, but it can also help improve your brand image. Company workwear is fundamental to the image you portray to your clients and you certainly want to leave a positive first impression. If it’s your first time designing uniforms or if you’re not quite sure how to go about it, here are a couple of essential tips you should follow to help you get started.

Comfort is key

Good looks are essential when designing corporate uniforms, but that doesn’t mean comfortability should be compromised. Ensuring that the uniforms fit the employee properly is just as important as how good they look when wearing it. When designing corporate uniforms, consider their work environment and the type of work they’re performing. You’ll want the uniform to protect your employees from the elements as well as offer them enough mobility when they start working.

The quality of the fabrics, the cuts, and the overall design will affect how comfortable the uniforms will be. If your employees are working in humid environments, breathable fabrics such as nylon and polyester are great for keeping them cool while at work. On the other hand, if your employees operate in colder temperatures, thicker fabrics like wool and cotton will help keep them warm and insulated. In terms of fit, it’s best to get an accurate body measurement to ensure that the uniforms fit properly.

Your employees will be able to focus more on the task at hand if they’re wearing uniforms that look good and are comfortable to wear. If not, they’ll end up getting stressed over how horrible their outfits are, which can lead to decreased motivation and productivity at work.

The quality of the materials matter

Some companies use poor quality materials when designing uniforms as a cost-cutting procedure. And while that may initially save you money, it’ll do more harm than good in terms of the overall productivity of your employees. Not to mention that cheap clothing deteriorates quickly after a few washes and you’ll end up supplying your employees with new ones again. High-quality fabrics and accessories are not only more comfortable to wear, but they’re also more durable and can withstand everyday usage.

Although the costs may be higher, using high-quality materials can help foster an air of brand professionalism to your employees. Your clients will immediately notice how well-dressed your employees are and this can affect how your brand is perceived. So don’t skimp on clothing materials and buy the best ones you can afford from places like Bladon WA.

Choose the correct fabric

With a wide range of fabric types available, it can be quite confusing to select the right one for your corporate uniforms. Different fabrics can affect the look and feel of the clothing so make sure to do your research first. For example, cotton-blended filaments are lighter and allow more room for physical dexterity. It retains its shape quite easily which helps maintain the professional look of your employees throughout the day.

High blend polyester fabrics, on the other hand, feel cheap and inferior. It’s uncomfortable on the skin and is more prone to daily wear and tear. Your employees won’t feel too confident engaging with clients if their uniforms aren’t up to par. Some companies are using elastane which is an elastic polyurethane material that helps improve the fit of the clothing. Another popular fabric worth considering is a bamboo blend that offers superior comfort and breathability which is one of the best materials you can use for corporate uniforms.

Pay attention to your color schemes

Your choice of colors can affect the visibility of both your brand and your employees. Choose colors that best represent your company in terms of visual design. You’ll want to choose color schemes that are close to the ones you use on your company logo for coherence and simplicity. Don’t try to go too overboard on the colors though or else your employees might look like walking neon lights. Stick to light colors with good contrast as much as possible. If you use any bright colors in your logos, it’s a good idea to tone it down a bit when designing corporate uniforms to be a bit more pleasing to the eye.

If your employees work in retail, avoid muted colors when designing uniforms. This can make it harder for customers to identify your employees. Darker shades are applicable in industries such as assembly lines and mechanics where frequent stains are visible on their clothing. This helps maintain a neat appearance, especially in jobs that are intrinsically messy.

Designing corporate uniforms can be a bit of a challenge. There are a lot of factors to consider such as fit, comfort, materials, and the overall design. With these essential tips, you’ll be able to figure out how to create company workwear that’s not only aesthetic in appearance but also very comfortable when worn. Follow these tips to make the design process much easier.

Local Branding

Tips for Bringing Your Dog to Work

We all generally love dogs. No matter the size or shape, all of them are loveable dogs – We adore them and they are our closest companions. And if you ask anyone why they love their woofers so much and care about them every day on a deep level, those people will tell you that there is a strange bond between men and dogs. In the end, we all know that our dogs care about us in return, offer us company, love, and loyalty. You can’t experience that kind of love with humans.

This love is very important to a dog. Loyalty is not a joke. Separation is one of the greatest fears for many dogs and it causes a kind of anxiety. Dogs become upset because of separation from their guardians, or the people they are attached to. This anxiety sometimes culminates with the dogs urinating, defecating, barking, howling, chewing or trying to escape. And the separation is inevitable because we have to go to work. How are we supposed to solve this problem?

Well, Bring Your Dog to Work!

Dogs are a great source of happiness but they can also become a source of stress. And having a time-consuming job can make the dog parenting an impossible mission. The only solution for that is bringing that dog (or some other pet) to work. But there is a problem with that idea – some people don’t like animals. There are plenty of reasons for that. Some people are scared and others don’t like the smell or some other aspects of those beautiful creatures.

What are The Possible Obstacles?

Dogs are our best friends but sometimes leave quite a mess behind them. This is why some employers wouldn’t like them around the workplace. Apart from running around, throwing up, or defecating, or urinating, they also leave their hair around the entire place. Some breeds don’t have those kinds of problems like that Bullmastiff of mine. As you may already know, Bullmastiffs have a short coat and they don’t shed too much. Their main problem is drooling. And my boy Ares drools so much that I have to carry a towel at all times with me. But Ares goes to work with me every single day. And my boss is ok with that. But how could you make your boss tolerate these kinds of things and why should he?

Tips for Bringing Your Dog to Work

A study in the International Journal of Workplace Health Management discovered that workers who are allowed to bring their pets to work had stress levels that slowly decreased throughout the day. On the other hand, the same study found that the workers without their pets had stress levels that ratcheted up throughout their workdays. This is one of the good reasons for bringing your dog to work. You might tell that to your boss?

Natural Icebreakers

Who can resist saying hello to a canine? This is how you could use your dog to build a good relationship with your coworkers, bosses, vendors, or clients.

Preparing for the day at work

  1. First thing first – you need to make sure that no one objects. Not everybody loves pets and some people suffer from allergies. So, if it bothers one person, don’t do it.
  2. Make sure your dog is vaccinated and microchipped.
  3. Pack the food, a water bowl, a toy, and a dog’s bed.

Your Dog Needs to Have the Right Personality

You should be careful with this one. You should make sure that your pet is relaxed in front of strangers. If your dog tends to be anxious in new environments or uncomfortable in front of new people, she might be happier at home – alone. Think about this, plan it, and consider a short trial before going full time.


Training is always very important. You should make sure that your dog follows important behavior cues like “Come”, “Stay”, “Sit”, “Stop”, etc. Good behavior is the key if you want to socialize your dog.

Take breaks

Sometimes, bringing your dog to work involves taking her outside because… well, nature calls. However, sometimes accidents happen, we have all been there. Just apologize and move on.


Be prepared for distractions. I mean, you will be happier and more productive, but dogs bark – especially if there are more dogs in the same office. Some people find it difficult to work near dogs that bark, whine or just run around and play with toys. In case that someone calls you because of those distractions, approach this conversation open-minded. 

Pet-Free Zones

Establishing pet-free zones would be a nice idea. It is a far better idea than letting them wander the main floor or offices.

Don’t Bring Sick Pets to the Office

Sick pets will spread the germs or flees all around the place. This is why you should leave your dog at home if you know that there is something wrong with him or her.

Clean up After Your Dog

You should bring bags to take care of dog poop and fur remover brush because of, well fur. You do this and your coworkers will thank you later.

In the end, bringing your dog to work is an awesome idea if your coworkers are ok with that. A research shown in an infographic made by Petco suggests that bringing dogs to work can improve employee health. The presence of friendly animals might reduce the average heart rate and blood pressure, and some scientists claim that petting animals reduce cholesterol and stress. However, this is not as easy as it looks. You have to be careful, clean up after your dog, and make sure that your dog is friendly towards other animals and humans.

Local Branding

Must-know Tips for Selecting a Professional Backpack

As a professional, it is essential to have a fashionable and practical business office bag for commuting. Hence, various selecting options and standards appear. Among all of those experiences and multiple backpacks choices, what are the decisive factors affecting our decisions? Today, we will share a shopping guide for you, hoping to help you in choosing a durable working backpack.

During the whole selecting process, there are three most basic and vital factors:

1. Portability.

Most people choose shoulder backpacks to avoid single-shoulder bags from making them overly bear the load, which would significantly affect their health. That’s the reason why when we choose the office backpack, we should select one not being too heavy. The backpacks ought not to add any extra weight to the loading. In contrast, they should be light and convenient, not resulting in heavy-burden travel. As a result, it is suggested that the shape and material of the working backpacks should be chosen to reduce the local burden of the human body.

2. Reasonable zoning.

When it comes to a professional package, we should choose a thoughtful partition design according to our own needs. Or else, your backpack could be in a mess, and you would have no ideas to find the stuff you need. For example, we need to have a targeted exercise function on the backpacks for sports purposes, and the bag should have its own extendability as for traveling; likewise, a business official backpack should be of high value and fashionable design, even specializing in technology to make the packaging convenient. It would be better to choose a flexible partition design to meet the needs of different scenes in our daily life.

3. Material.

Everyone would like to choose a durable and waterproof shoulder bag. After all, no one wants his valuables, such as laptop computers, to be wet by rain. Therefore, when you purchase a working commuting shoulder bag, it is essential to choose a fabric that has a daily waterproof function. Moreover, the fabric material determines the durability of the backpacks, so we should pay more attention to it.

Recommended backpacks

After talking so much about the selecting standards, we have already had some of the backpack manufacturers that achieve high in these aspects.

Aoking backpack, founded in 1985, is a diversified enterprise that integrates with designing, researching & developing, manufacturing, export trading, e-commerce, and operation. In China, they own more than 20,000 modern production base and more than 800 workers.

During more than 35 years of hard work, AOKING has successfully entered 68 countries, and now owns more than 500 distributors all around the world, including many on-line platforms like Amazon and Ali-express. Their products include business bags, casual backpacks, school bags, camping bags, and luggage, etc.

AOKING business commuter backpacks meet perfectly those standards mentioned above. The all-black color design gives off a sense of high-scale and adapts to all daily scenes, including working as well as traveling. Even IT workers favor the powerful functions of keeping and organizing stuff. With this backpack, you will have no worries of not finding the needed. As for the details, it won’t be left behind compared to other bags. The shoulder belt is uniquely designed to lessen the stress of human beings. The surface touching the back is also comfortable and could help give off the heat. The zip is specially made of stainless metal materials, which attributes to expand the life span of the office backpack.

With these selection tips, I am sure you could make the right choice out of all the diversified products now. Getting started, you would be better to try out Aoking canvas backpack, and you won’t regret to do that.

Local Branding

4 Reasons Why a Franchise Business is Better Than a Startup

Are you planning to start up a retail business? Have you considered buying a franchise instead of starting your business from scratch? You may have heard that more than 70% of startups collapse because big competitors hustle them out of business.

So, logically, your chances of survival will be much higher when you latch on to a reputable brand. Besides, there are other reasons why it is always better to buy a franchise.

Here are all the reasons:

1. You don’t need much experience

Most big brands will not only support you, but they’ll also train you on how best to sell their products. They have been selling the products for long, so they know the best techniques to sell the products. So, if you don’t know much about the business, you’ll get enough training and support from them.

2. You won’t spend much on ads and marketing

When you’re starting on your own, you’ll need to pay a considerable sum of money on marketing and publicity because people are usually hesitant to patronage new brands. But if you buy a franchise from a known brand, you may not need much marketing as your parent organization will be doing most of the marketing and publicity. You only need to leverage their advertising.

3. Franchises enjoy higher credibility

When you buy a franchise from a reputable brand, you’ll enjoy their reliability. Because of the credibility, the success rate of franchises is usually higher than that of startups. Furthermore, you can raise funds for buying a franchise more quickly than getting your new business funded. It all boils down to credibility. This is why investors and creditors are more willing to put their money in franchises.

4. You’ll benefit from ongoing operational support

Your franchiser is naturally a stakeholder in your business and will always give you all the necessary push to succeed. Mentorship is usually a part of the support. The credit facility is another benefit franchisees enjoy from their franchisers. All these will make it easier for you to succeed. It is not uncommon for franchisers to offer incentives to their franchisees to motivate them to intensify their efforts. Your franchiser could pay you some commission for meeting certain sales thresholds.


Now that you understand why buying a franchise is better, you also need to realize that there are certain qualities to look out for in your prospective franchiser. You need a company that sells products of sustainable fashion brands. These products are clothes, accessories, and beauty products. This kind of product is easier to sell with little effort. You are better off with a brand that has already established itself as a global brand. Choose a franchisor that has a presence in multiple countries. Most importantly, you need a brand that has been in business for several years.

One brand that checks all the boxes is XIMIVOGUE. You can try them. They deal in products from sustainable fashion brands, they have been in business for several years, and they have more than 1,500 stores in more than 80 countries. You can easily leverage its extensive network.

For more info, please visit

Legal BrandingLocal Branding

10 Tips To Accelerate The Growth Of Your Business

Building traffic to your site is a necessary part of doing business that can be achieved by accomplishing one task at a time. Very rarely does a website become an instant hit and go from no visitors to 50k overnight.

Take advantage of traffic in the organic listings with a ranking on the first page of search results. 70-80% of people focus on organic listings because they believe they are more inclined to find credible information than the paid listings.

In fact, organic traffic represents a 5.66% more times the opportunity than a paid advertisement. 

Push your site to the top of the SERP’s by incorporating the following tips and strategies that will give your website more ranking ability to drive more traffic.

  1. Perform regular maintenance
  2. Make your site faster
  3. Improve mobile-friendliness
  4. Assign your keywords
  5. Establish search intent
  6. Link to and from internal pages
  7. Use alternate forms of media
  8. Optimize for SERP features
  9. Improve your credibility
  10. Build an audience

Perform regular maintenance

Establish a regular routine for when you run a site audit to avoid any errors that may contribute to a drop in ranking. As time goes on, every website will begin to generate errors-especially if there is content being added regularly. Errors could be anything from indexing issues to duplicate content.

An SEO consultant will run a site audit before the start of an SEO campaign. This keeps the data on the new project accurate and relevant. Eliminate any errors that arise before the campaign starts so there is no interference with how the page is being ranked.

Here are a couple of tools you can use to create a report on the errors your site is generating:

Make your site faster

Page speed is an on-going battle and should be a regular item on your to-do list. There is always something you can do to make your site faster. Google has openly stated that page speed is a ranking factor they use so staying below the industry average (three seconds) is one way to give your website a competitive edge.

Run a page speed test on any of the following sites to get a score on the speed of your site and the details for what exactly is slowing your site down. You can use any one of the following tools:

There might be items in your report that are complicated to fix however there are changes you will be able to make to improve the speed of your site. 

For example, the size of images is a major issue that slows down a lot of sites. Using a tool of your choice you can replace your images with smaller versions to speed up how fast they load.

Here a few tools to use:

For the other items on your report, you may see things like inline and minify CSS and JavaScript. These may present more problems if you’re not savvy in speaking those languages. There are plugins and CDN (content delivery network) solutions that can help to do most of the heavy lifting for those issues. 

Try using W3 Cache plugin, as it’s the most widely used for many of the issues that slow down the load time (minifies HTML, CSS, and JavaScript) This plugin can also be integrated with your CDN.

Cloudflare is a popular choice in CDN’s and they offer a free version that is effective in improving your page speed, security, and overall website performance.

Improve mobile-friendliness

Canonical tested one million websites for mobile-friendliness and found that 24% of the website failed the test. This statistic shows the opportunity to outperform competitors in mobile-friendliness.

Image source:

Although 99% of websites made today are made for mobile devices, there are sometimes structural elements that should be addressed to make your site mobile-friendly. Test your site out on Google’s Mobile Friendly Test to get a score for the mobile-friendliness of your website.

There may be small adjustments to make that would improve the user experience and make your site more competitive. 

Common issues on responsive sites include buttons being too close together or script running too close to the edges of the screen. Issues like these are small adjustments for your developer and will contribute to your competitiveness.

Assign your keywords

Every piece of content that is created for a website should start with extensive keyword research. This is to determine the best target keyword to optimize for as well as the keyword cluster to include on your page.

If two or more pages are optimized for the same keyword, it leads to keyword cannibalization. This will restrict rankings when search engines see two or more pages competing with each other.

Optimize your pages for a target keyword that includes the keyword synonyms associated with your topic. Make sure each page is optimized for a different keyword cluster in order to give it the most competitive edge.  

Establish search intent

Semantic search has forced the need for deeper levels of research in order for a website to appear in a top-ranked position. Search engines are ranking pages that can best answer a query based on the content they’ve provided.   

Your content must be able to satisfy the user who searches your keyword. If the content on your page leads a user to bounce from your site and continue looking elsewhere they obviously were not satisfied with what you’re providing.

The ability to satisfy search intent is a major ranking criterion that is measured through the content provided and the engagement statistics it generates. Dwell time, click-through rate and bounce rate are all measures of how much a user liked what your site offered.

Get to the source of search intent by finding exactly what users typing in your keyword want to read about. You may be offering the product they ultimately will buy but finding what content they engage in reading about your product will boost the interest people have in your content. 

Search forums and social media groups to see the pressing issues and problems people face so you can write about the solutions to those problems in your content.

Link to and from internal pages

Using internal links will enhance the optimization of your pages and spread link equity to give your pages more authority.

Use keyword anchor text links to signal what the page is about and lead users to related content that they will find helpful or interesting. 

Signal the importance of a page to your site can be emphasized by the number of links pointing to it from other pages within your site. Create the hierarchy of pages within your site by linking to the most important pages the most times.

Use alternate forms of media

Increased competition and a growing awareness of SEO has placed even more emphasis on producing original content that stands out from the competition. Use alternate forms of media to make your content stand out and rank higher in the search results.

People retain 65% of the information from articles with images as opposed to 10% without images. Videos are shared 12X more on social media than links and text posts combined. Podcasts are also taking off with more Americans listening more frequently (up 32% on a monthly basis) than ever before. 

Use as many variations of media when it comes to differentiating your content from your competition. Use what your competitors are using AND what they’re not using to outperform their pages in every way possible.

Optimize for SERP features

For the first time ever, in 2019 Google searches have produced more than 50% zero-click searches. That means that more than half of the searches that are made on Google end up on a Google property with no click at all made to any websites.

The emergence of featured snippets, local packs, knowledge cards are all sucking away the clicks that can be made to any organic listings. If you aren’t optimized for the SERP feature that appears for your keyword, you’re losing out on targeted traffic.

One of the highest converting sources of traffic is from localized searches. 46% of all searches have local intent making local SEO a lucrative addition to driving traffic to your site.

Improve your credibility

Backlinks are still one of the largest ranking factors search engines use to determine the credibility and authority of your website. Ahrefs studied almost a billion pages and concluded that more backlinks equals a higher ranking.

Choose from a variety of methods to build links to your page. The more links you build the more authority your page receives. Get your links from credible sites within the same niche. Keep in mind that websites with higher DA will have a bigger impact on your ranking and improve your site’s authority.

Build an audience

One of the best ways to instantly get eyes on your content is to post to your social media network. If you don’t have one it’s never too late to build one.

Social signals are a ranking factor so it definitely helps to have people sharing your page, however, the real value is in the traffic that flows to your page. Increased traffic brings more potential for new clients and a higher likelihood of your page being linked to by another website.

Continue to stay active in the social media site that is best suited to your industry. If you are producing good content, your audience will build over time and become an incredible asset for traffic generation.


These strategies are among the most influential ranking signals that contribute to pushing your site up in the rankings. Accomplishing each strategy effectively will move the needle and get your site to the first page of results, generate more traffic and fuel the growth of your company.

Christian Carere is an SEO consultant and the owner of Digital Ducats Inc. Christian specializes in SEO services custom-designed to improve traffic and lead generation.

Local Branding

5 Points When Choosing Retail Clothing Racks Wholesale

If you’re going to sell clothes, you’ve got to stage them. Mannequins are ideal for this purpose, but you don’t want people in your store undressing your mannequins to try on some jeans. You need clothing racks to stage clothes and store them. Depending on the kind of store you’ve got, style is also something to think about. Consider the five following tips here:

1. Low-Cost Shipping 

It’s important to find a solution that includes low-cost shipping options. Especially if you’re a large retailer, you’re going to need to order multiple racks. Shipping costs can add up quickly. While you will generally get a discount for ordering multiple racks, that doesn’t do you any good if you pay out the nose in shipping. When buying wholesale, seek shipping deals.

2. Existence Of A Warranty -3 Years Is Good

When you’ve got clothes hanging from a rack for long periods of time, that’s going to initiate wear and tear. This will incidentally break down any rack eventually. This is especially true if you’re selling heavy clothing, like winter coats or sweaters.

Accordingly, before buying racks, be sure there is a warranty available. A three-year warranty will likely see you getting your investment back over time. Of course, this will depend on what kind of clothes you’re selling, and how expensive they are.

3. Know Store Or Home Needs—More Is Cheaper

You don’t have to only buy retail clothing racks for some outlet you manage; you may as well buy them for your home if you need them, or you’re organizing your closet. That being said, when you buy racks singly, rather than as a group, you’ll pay more for them.

However, the more racks you buy, the greater the potential discounts you can enjoy. The companies selling the racks are able to offset the discount through increased revenue. For the best deal, see what sort of discounts the provider you’re considering offers should you buy in bulk.

4. Rack Height, Size, And Appearance: What’s It Made Of?

How tall are the racks you’re considering? What sort of space will they be in? How do they look, and what are they made of? Sometimes you’ll find racks that have a wooden appearance, sometimes they’re starkly metallic. Sometimes they’re painted in dark colors which hide material makeup. What are the racks you’re considering made of, and how does that relate to your premises?

Answer these questions right off the bat, because if you’re buying retail racks in bulk, they’re going to get shipped to you, and you may not see them until they arrive. So know exactly what you’re looking for, and what it will look like when it’s displaying clothes in your store.

5. The Right Racks For The Right Clothes: Heavy Duty Options

Some racks are made deliberately stronger than others. Not all racks need to support heavy clothing items. So you need to know whether or not the clothing you’ll be displaying will stress the racks or not, and buy accordingly. When buying, seek a provider who has a variety of options. They should have heavy-duty racks, and others for less heavy clothing.

Finding The Right Racks For Your Store

There are a lot of options out there. Bolun racks provide heavy duty options, package deals, cheap shipping, multiple sorts of racks in terms of style and size, and extended warranties. Going with a group like this for your clothing racks can help you enjoy the greatest return on this infrastructural investment.

Legal BrandingLocal BrandingPersonal Branding

7 Tips for Becoming a Successful Brand Manager

A career in marketing is one of the most lucrative ideas that an aspiring professional should have in the business world. Why? Well, because there are more enterprises out there than ever before and even one-person startups often need consultation services from renowned brand managers. Still, how does one become a brand manager or, even more importantly, how does one become successful and gains renown in this field? Well, here are the top seven tips for becoming a successful brand manager.

1. Get some formal education

The first thing you need to do in order to be taken seriously in this field or even get a chance is to get some form of formal education. At the very least, you need a Bachelor’s degree in a field that’s relevant to branding or marketing. So, business, administration, or science are your safest bets. Science is particularly effective, seeing as how an efficient brand manager spends so much time analyzing and interpreting harvested data. Also, make sure that the university that you go to has all the right reputation and accreditation. Otherwise, you might find yourself in a bit of a pickle. 

2. Develop a necessary skillset

As always, a degree can only get you so far. In order to really make it in the field, you need to possess the right skillset. When it comes to being a brand manager, you need to have great analytical skills and attention to detail. Also, you need to possess a thirst for knowledge and self-improvement, seeing as how trends evolve and new emerge on a daily basis. Then, you need to know how to do the right budgeting and be resourceful with the budget you have. Lastly, you need to be creative and possess the right team working (even leadership) skills. With all of this under your belt, you just can’t fail.

3. Get some experience in the field

The next thing you need to understand is that no one has ever started as a brand manager. Before that, you need some experience in the field, in the form of an entry-level job or at least an internship at the esteemed branding agency. Then, you need a letter of recommendation (or a couple of them) as well as a professional portfolio. Any major project that you’ve collaborated on needs to be listed. Even more importantly, you need to understand that you’re not really doing this for the portfolio. You’re doing it for experience, so try to learn something from each of these projects.

4. Get tech-savvy

Due to the fact that you’ll mostly work in a digital environment (via collaboration tool) and employ services of those from the same branch, it’s incredibly important that you get tech-savvy as quickly as possible. Your smartphone is your office and the more specialized tools you get to use, the greater your efficiency will be. Even your payments need to become smarter, which is why you might want to apply for  a payroll card. With so many freelancers and telecommuters on your retainer, managing all of their wages becomes so much easier this way.

5. Focus on networking

One of the most important things in the field of brand management is definitely networking. Why? Well, because you can’t manage a brand on your own. You need content writers, web designers, analyst specialists, social media managers, and more. Even if you do some of these things (for smaller projects) on your own, you still may need someone to ask for advice when going gets tough. In other words, start mingling with professionals from your industry.

6. Keep growing as a professional

The field of branding, marketing, and brand management in general, is the one that evolves quite rapidly. This means that you’ll have to follow journals, do independent research, and keep attending seminars, trade shows, and keep taking courses on new trends. Also, regardless of how long you spend in the field, you can always use it with a bit of mentoring from someone a tad more seasoned than you. This is why networking is so important and should never be neglected. Furthermore, every single one of these courses and seminars that you get crossed off your checklist should be listed on your resume and included in your portfolio.

7. Build a personal brand

Previously, we’ve talked about a formal education, experience in the field, and seminars that you need to attend in order to grow as a professional. Well, wrapping all of this up in a unique nice-looking package can be even more important. What you need to bear in mind is the fact that building a personal brand takes time and patience. First of all, you need to make your own website, start a blog (this is paramount), and start producing some niche-relevant content. This establishes you as an authority within the field. You can also leverage your social media influence by being active on your social media profiles. Needless to say, LinkedIn always takes precedence.


In the end, one of the things you need to consider is actually talking to a brand manager and inquiring about their experience in the field. Ask them to tell you the truth about what it’s like, seeing as how it’s not an easy career path to tread upon. Only when you’re 100 percent certain should you proceed with some of these steps.

Local Branding

IRS Tax Appeals: All That You Need To Know

Getting in trouble with the IRS is something that no one would want to do. But this does not mean that they are always right. There could be times that you may not agree with their decision, whether it is a change they have made to your tax return or audit notice they have sent to you. As a taxpayer, you have the right to appeal the decision as an effort to resolve the disagreement. This means that you can still question the IRS but you should do it only when you are very sure and can prove that they are wrong. At the same time, you need to be aware of the procedure that you have to follow for getting a favorable result to your appeal. Here are the facts that you must absolutely know about IRS tax appeals before filing one.

Submitting a written protest

If you want to exercise your right to file an IRS tax appeal, you have to write a formal written protest first. The letter has to be signed and mailed to the IRS well before the deadline given on the report they have shared. The protest document should have your contact information along with an affirmative statement that you want to use your right to appeal. Also, provide a copy of the IRS notification you received and a complete explanation of your appeal. Additionally, you need to attach relevant documents that support the appeal. Keep a copy of the submitted protest for future reference. Once you send this letter, you will get a response from the IRS stating that your case will be transferred to the Appeals Division.

IRS Appeals Office

The IRS has an impartial Appeals Division that specifically looks after the resolution of appeals. The Appeals Division is nationwide and your case goes to the nearest Appeals Office. The office is separate from the other offices which investigate tax returns and audit them. This means that you can expect an impartial judgment in case you file an appeal. If you get written notification of an adjustment to your return by the IRS, you can request an appeals conference. This is an informal meeting where an impartial officer convenes the settlement of the dispute just as a judge does in court. While you can handle the appeal by yourself, the better option is to let a professional attorney do it for you. If you are not satisfied with the decision made in the Appeals Office, you may then file a lawsuit in court.

Filing a lawsuit

Obviously, filing a lawsuit is the only option if the appeals officer does not give a favorable verdict. If you plan to do so, you must have a seasoned tax attorney to handle the case. Of course, you may represent your case on your own but having a professional doing it makes you feel confident and improves your chances as well. You are required to pay the disputed tax amount first and then file for a refund in the Court of Federal Claims or a U.S. District Court.

Appealing IRS collections

The IRS will start collecting the tax debt you owe in case you do not get a favorable judgment in the Appeals Office or the court. At this stage, you can no longer challenge the validity of the debt you owe to the tax authorities. Still, you can raise a question on the methods that they use to collect the tax debt. In case the federal government gets a property lien, the taxpayer is entitled to a hearing right after receiving written notification of the lien. Alternatively, the IRS can collect the outstanding taxes using levies which may result in freezing the assets in the bank account or wage garnishments. However, the IRS must give advance notice before enforcing a levy or alien. You have the right to an appeal if they fail to provide the notice. But the appeal will not relieve you of the liability to pay your tax debt though it may delay the collection.

Now that you understand how tax appeals work, you can avail the advantage of one if you want to exercise this right against a wrongful action by the IRS. Still, the appeal will get you the desired benefit only if you are on the right side of the law and follow the right procedure as well. So you should be very sure before appealing and taking the case to the court. Also, having a seasoned tax lawyer gives you better chances of securing a verdict in your favor.

Local Branding

The Complete Guide on Outdoor Current Transformers

Let’s start with the necessary knowledge you need to understand what outdoor current transformers are and how they work.

What Is a Transformer, and How Does it Work?

A transformer is an electrical apparatus that is designed to convert alternating current from one voltage to another. It can be planned to either “step up” or “step down” works and voltages based on the magnetic induction principle. A transformer has no moving parts. This means that it’s an entirely static and solid-state device made to insure under normal operating conditions a long and hassle-free life.

A transformer is made of two or more coils of insulated wire wound which are placed on a laminated steel core. When voltage is introduced to one coil (the primary), it magnetizes the iron core. Then the voltage is induced into the other coil, which is called the output or secondary coil. The change of voltage, also known as voltage ratio, between the secondary and the primary is affected by the turns ratio of the two coils.

What Are Outdoor Current Transformers?

Current transformers, also known as “CT”, are devices used to transform current from high to low. In this way, power can be controlled and measured. This type of transformers can convert current to an accurate ratio so to allow an attached instrument to receive the current without running full power through the tool itself.

An outdoor current transformer has a primary coil made with one or more turns of heavy wire. It is always connected in series in the circuit where the current is measured. The secondary coil is made of many turns of fine wire, which should always be connected across the ammeter terminals.

Outdoor current transformers are made of a core as well as a primary and a secondary winding. In particular, when an alternating current flows through the primary winding, that’s when a magnetic flux is created. Then it induces an alternating current in the secondary winding. After that, this alternating current is proportional to the current located in its primary.

Besides, outdoor current transformers are also known as “step-down transformers”. Once the current is reduced, you can safely monitor and measure it with an ammeter. Outdoor current transformers can perform circuit control. They can also play roles for current limiting and safety protection.

Here is where you can find outdoor current transformers:

  • Electrical substations
  • Generating stations
  • Commercial electric power distribution

What Are The Main Types of Outdoor Current Transformers?

  • Wound Current Transformer – This type of outdoor current transformer is connected physically in series to the conductor. The conductor carries the measured current and lets it flow in the circuit. The magnitude of the secondary current depends a lot on the turns ratio of the transformer.
  • Toroidal Current Transformer – These outdoor current transformers are shaped like a doughnut and don’t contain a primary winding. Besides, the line carrying the current, which is flowing in the network, is threaded through a hole or window in the toroidal outdoor current transformer. This type of outdoor current transformers is highly efficient and yet creates a minimal excess noise while at the same provide little excess leakage inductance.
  • Bar-type Current Transformer – This type of outdoor current transformer relies on the actual table or bus-bar of the main circuit. That’s its primary winding, which equals to a single turn. Bar-type outdoor current transformers are entirely insulated from the high operating voltage of the system. Besides, they are usually bolted to the device which is carrying the device.

How Do You Select Outdoor Current Transformers?

  1. Determine the primary voltage and frequency you need
  2. Select the secondary voltage that best suits your needs
  3. Establish the capacity required in volt-amperes. You can do so by multiplying the load current (amperes) by the load voltage (volts) for single-phase. You should always select a transformer which is larger than the actual load.


Now that you are more familiar with the concept of outdoor current transformers, it’s time to get yours. You can spend hours online searching for a suitable option, but we wouldn’t suggest you do that. That’s why we would recommend Guangdong Sihui Instrument Transformer Works as one of the most reliable outdoor current transformer manufacturers. Visit their official website to learn more.