Digital Branding

Benefits of Using a Press Release Distribution Service for Your Business

on September 16, 2019

The Internet has drastically changed the way people get their news and information. In fact, most of them get important updates from their favorite companies through social media.

These days, many businesses have recognized how social media and digital marketing strategies are powerful tools in improving profits and statistics. However, they tend to forget about press releases, which are equally effective in rallying desirable numbers. When done right, press releases can have a huge leverage on your audience’s brand opinions, as well as potential investors’ financial decisions.

Why Should You Consider Press Release Distribution?

Say you’ve decided to include press release writing into your company tasks and budget. You can either reach out to media outlets on your own, or you can also enlist the help of a press release distribution service. A distribution service is highly recommended when you have big announcements, such as a change of leadership or a new product announcement.

What are the Benefits of Enlisting a Distribution Service?

Services like Pressat press release distribution make the job of getting desirable media coverage a lot more efficient. It can also give you a lot of search engine optimization (SEO) benefits when you put out well-written press releases.

Listed below are the benefits of sending your press releases to trustworthy distribution services:

1. It Attracts Positive Publicity

Regardless of how small or big your company is, press release distribution can make your business look good to every kind of audience. You may not always have an explosive kind of story to tell, but you constantly have stories that are worth telling. There will always be magazines, journals, blogs, and other media that will be interested to share your story.

Distribution services have a wide network of media outlets, so you can be sure that your press release will reach more audiences compared to when you choose to distribute it by yourself.

2. It is Relatively Inexpensive

Businesses usually have an in-house press release writer. Hence, press release distribution usually isn’t that expensive since the only thing they need to do is to get your story to their various media connections. Compared to advertising, press releases are a lot cheaper, and it’s a lot more likely to widen your brand’s reach.

For a small investment, it can give pretty decent returns on your investment when you do it regularly. You may not see the results immediately, but you will surely benefit from the good effects of positive publicity when the time comes.

3. It Improves Brand Awareness and Visibility

Press releases are one of the best ways to put your brand on top of people’s minds. If you’ve made your press release campaign as part of your marketing efforts, your audience will always be in the know about your brand.

This can be especially helpful for small companies. Although marketing strategies can help you communicate with your target audience, press releases can also capture the attention of credible media outlets––which leads us to our next point.

4. It Boosts Your Company’s Credibility

Once your story gets shared by long-established and trusted media outlets, people are a lot more likely to believe that you’re a field expert. If you are just starting out, it is very essential that you establish yourself as someone who is very knowledgeable in your field. That way, your audience will be a lot more likely to trust you and get your products or services.

Being a field expert can also be good with your public relations strategy. When a story related to your field comes up, you’d be the one that they will turn to for comments and opinions. Hence, people will also recognize your expertise in the same manner as your media partners.

5. It Reaches the People You Want

Because press release distributors are able to widen your company’s reach, it can attract all the types of people that you would want on your side. We are talking about your target market, potential employees, and investors.

When your company’s stories consistently make it to media outlets, people are a lot more likely to follow your story and what you’ve been doing. They will be interested in what happens next, and they will be enticed to stay with you.

Conclusion

Press release writing can be one of the best strategies that you can ever add to your marketing campaign. If you are currently not well-connected with established media outlets, a press release distribution service can get your word out to the right people. They know exactly who to contact when it comes to sharing important stories with the world.

Digital Branding

How Proper SEO Can Help Boost Your Brand Better

on September 16, 2019

Improving your company’s brand awareness among its potential clients is a necessary step in hitting your numbers goal. When more people are able to recognize and trust your brand, it’s generally a lot easier for you to establish your credibility within your chosen niche. This can be challenging at first, but with the help of experienced search engine optimization (SEO) companies like rankfire.agency/, you can certainly penetrate the target market that you’re after.

Employing effective marketing strategies becomes all the more important if competition exists. In order to stay relevant, you have to make sure that people will choose you among all the other companies that offer similar products or services. That’s where proper SEO comes in.

SEO as a Marketing Booster

Before, SEO was plagued with marketing shortcuts like keyword stuffing. People kept on sprinkling keywords on their pages and sacrificed content quality so that search engines could pick up what their website talked about the most. This may have helped brands get better search result rankings, but the Internet eventually evolved with the people who constantly use it.

Now, SEO techniques have dramatically improved: it now focuses on high-quality content and user engagement. When you do it right, it will attract all the right customers, which eventually converts their loyalty into desirable numbers for your brand. Listed below are some reasons why proper SEO can shoot your brand’s image right to the top:It Helps Create Niche Posts

 

Nowadays, it has become a lot easier for businesses to connect with their audiences through their social media platforms. To ensure that you get to keep the interest and loyalty of whomever comes across your brand, you can create niche posts with the help of SEO so you can target them specifically.

This is especially useful for small businesses, as the content’s specificity can help them get ahead of their competitors. Although being very focused with your content doesn’t exactly cast a wide net, it actually gives you a higher chance of attracting new customers––and engaging with the ones that you already have on your team.

1. It Makes Your Posts Very Specific Using Long-Tail Keywords

This one is connected to the first point. Long-tail keywords allow you to get in touch with more specific audiences. For example, if your business involves creating custom-made hiking packs, you should focus your SEO efforts on ranking for “custom-made hiking packs prices” (long-tail keyword) as opposed to “hiking packs” or “custom-made hiking packs” (short-tail).

In this manner, it’s easier to filter out those who are really interested in what you have to offer as opposed to those who are just looking for general information.

2. It Enhances Your Brand-Related Content

A reliable SEO company can improve your website’s content such that it is able to reach the right audience at the right time. It helps establish your place in the field as a reliable source of information, products, or services. If you focus on producing quality content even for just a few loyal customers, then more people like them will gravitate towards your brand.

Once you figure out how to satisfy the information and product needs of your audience––and ranking high on search engines at the same time––your brand will definitely be known for the better. Many people will begin to see you as a brand that knows what they are doing, and knows how to follow through.

4. It Helps You with Link Building

SEO also takes care of creating content that will appropriately link back to your website. With the existence of various social media platforms and online forums, employing proper SEO strategies can help you gain traction among various online communities. When done right, this can grow your audience organically.

5. It Promotes Your Brand Image

The ultimate goal of any brand awareness campaign is to promote a desirable brand image. Consequently, this will boost not only your website traffic and audience engagement, but also your sales.

But what role does SEO play in this? If you focus on all the keywords that you want to be connected to your company, SEO can be a powerful tool in influencing your audience’s perception of your brand. The more that they associate important keywords to you, the more that they will choose you over your competitors.

Conclusion

SEO is just one of the many marketing strategies that can boost your brand among your target market. However, when you get it properly done, the right people will always find you through a quick and simple Google search.

SaaS Branding

5 Reasons Your Startup Will Fail

on September 14, 2019

Creating your own company/startup can be an exciting endeavor. However, there is a 90% chance that your startup will fail according to Forbes. 

That’s why proper planning and avoiding the traps that so many new businesses fall prey to is critical to your success.

Today, I want to address five reasons that your startup will fail (and what you can do to avoid failure).

1. You Know It All

Know-it-alls can be a pain in the …

Not only will business know-it-alls refuse to listen to advice, they also think they can do everything. If you fall into this category, we wish you the best. 

No one is great at everything, no matter how much you may believe you are. 

We all have weaknesses somewhere, and acknowledging your shortcomings and finding people who are strong where you are weak is critical to building a successful business.

Do not try to run a startup with a know-it-all attitude. Instead, try to figure out where you are weak at and bring can help to strengthen your company. Yes, it will cost you money, but it will be worth. If you do not want your startup to fail, get past the idea that you were the only one who can make this company succeed.

2. No Marketing Plan

Another reason most startups fail is the lack of a true marketing plan. 

While Facebook is a good advertising platform to work with, just saying “We’ll advertise on Facebook” is not a marketing plan. It’s a marketing idea.

The fact is that some startups believe in just “winging it” and their plan is to figure things out as they go. 

I’ll bet most of those are in the 90% failure pile. 

If you do not have a solid, well-planned marketing strategy, stop reading this article right now and work on a marketing plan for your business (Hubspot has some free templates you can use). Once you have a marketing plan in place, come back and finish this article.

Customer service, customer experience, and brand identity is where so many startups focus, but if you don’t get boots in the door that’s all for nothing.

3. Lack Of Customer Service

Contrary to what you’ve heard, your customer may be wrong. 

Still, it’s important to give them professional customer service. You cannot let a bad day cost you potential customers (including friends of a bad customer).

If you are unwilling to go the extra mile for ANY customer, then there is no chance your startup will succeed. Businesses do not make money shunning customers; they make money selling products and/or services. Never let a bad customer cost you future business (and they can).

If you have bad customer service, you will not succeed.

4. You Do Not Look Professional

I’m not talking about how you dress day-to-day here (though that does matter). 

Instead, I’m talking about putting your best foot forward from a business standpoint. If you don’t present in a professional manner on:

  • Your website, 
  • Your marketing materials, and 
  • Your communication channels,

then you’re basically dead in the water

Your website MUST be free of grammatical errors and unprofessional statements, your marketing presentation should be clean and concise without a lot of technical jargon used to inflate your company, and your communication channels have to be business-oriented. 

By business-oriented, we mean your email address should end with an @yourdomain.com instead of @yahoo.com, @gmail.com or @hotmail.com. According to Suitebriar, you can get professional Gmail for as little as $6/month with no annual contract, so go do that before you start emailing clients.

While we are at it, you should also consider getting an 800-number rather than a local number … unless your business is exclusively local. 

5. No Money

Without money, it will be almost impossible to market your product/company effectively, provide proper customer service and/or products, and look like you know what you are doing.

We are not saying that you have to have a TON of money, but you need to know how to manage your funds and use the money you do have effectively. In fact, you should spend the majority of your funds on looking professional and competitive. After that, should focus on your marketing plan and customer acquisitions. As you grow you can get your lean office better equipped and reward those employees who were there to help build your business from nothing.

When the money runs out, so will your startup.

Wrap Up

If you want to get past the startup phase, then you should pay attention to the factors I’ve covered today. While these points of failure for startups are somewhat common, they tend to get repeated a lot … so it’s worth taking the time to read, and re-read these common mistakes that cause startups to fail. 

Success only comes when you do what others could not … so start winning!

Digital BrandingLegal BrandingPersonal Branding

Why Is Automation Important in Business

on September 13, 2019

Changes in global trade policies brought increased demand for business to perform high-level complex functions which were labor-intensive modules. The advent of cloud computing and technological advances have made automation a reality, bringing not only quality and consistency but also governance and reliability, improving return on investment by a removal/reducing manual effort which improved operational efficiency.

1. IMPROVED OPERATIONAL EFFICIENCY: Particularly in the service industry, automation has given leverage to overcome the traditional barriers between information and communication, by enhancing customer onboarding and engagements that help generate revenues. As per Industry reports, it has been observed that customers prefer a company if they can interact with them. We know the operational cost associated with opening and maintaining a call center. Small business cannot afford to have one, but automated phone lines they can afford to look after their huge client base by providing basic information about their products or services, process payment, and other non-essential queries.

2. QUALITY & CONSISTENCY: Quality is a crucial parameter that cannot be undermined, whereas automation makes sure that all actions are carried out the same way to ensure the consistently good quality outcome, with reliable on-time results. With Automation, generating reports to scheduling social media posts or be it to deliver email marketing campaigns can be performed with ease. Data has become the driving force for contemporary business operations, which has helped firms gain key insight into consumer behavior, audience engagement and their buying patterns. Without automation, it is impossible to think about handling huge amount of data and to safeguard clients and staff information. Automation software’s like BiG EVAL provide data quality solutions for the whole life cycle of data to turn the principle into value in / value out. Hence, automation software has become an indispensable tool for business operations, which can help us maintain, recover and save data This, in turn, can provide a high level of service to your customers at low costs.

3. TIME SAVINGS: Time management is of prime importance when it comes to service deliverables. Most of the employees have been observed performing repetitive tasks which are viewed as counterproductive and boring. Automation can help automate many of these repetitive tasks, which can either reduce headcounts or deploy your employees to do something more important or scale your business. Hence this has two aspects, one that allows to use staff members more effectively and secondly to hire only staff which are necessary, cutting down on expensive outsource workers and extra staffing. Just imagine what a 30% increase in staff productivity would contribute towards business operations?

4. GOVERNANCE & RELIABILITY: Automation can handle complex work, eliminating hours of manual work without any error. One of the prime concerns with companies is to avoid human errors. Automation has not only brought expertise but also reduced processing errors. Making an error would mean operational loss with high penalty or compensation, also putting reputation at stake.

5. REDUCED TURNAROUND TIMES & COSTS: Leveraging automation would mean, teams, spend less time creating tickets, working on them and eliminating unnecessary tasks. Manual work is synonyms to perform one task at a time which is labor-intensive and need long hours, which would increase the overhead cost. Automation helps streamline the process, increase accountability, transparency and centralize processes which in turn helps to optimize the flow of information throughout, example – production, billing, servicing and more. Hence, we can claim it as the key ingredients for any company to grow and serve more clients…

6. BETTER COLLABORATION: Creating and maintaining several spreadsheets, account data is no easy job either, let alone retrieving any specific information out of them on time. Automation platforms increase transparency into business operations by consolidating data in such a way that at any point of time one can figure out the performance of the organization as well as the of the team members. Even though the implementation of automation is not cheap, need dedicated developing team who can respond to challenges posed by the change in market trends and requirements, and there are no immediate returns, still, automation is a necessity to sustain in the market.

Automation and predictions

Experts believe that there will be a complete re-embodiment of chatbot features with enterprise expectations. From being just providing simple service desk functions, chatbots may have voice and chat enabled cognitive knowledge engines that can address a range of customer requirements. Automation coming in aid to governance and compliance will be a reality, for example, EU’s GDPR will enforce organizations to automate their processes to enhance their accuracy, speed, and governance. Such encouragement will initiate setting up of automation centers by the enterprises which will be a move towards governance and compliance. Risk management, auditing, controlling and change management activities will gain prominence. For any automation please check Wyzebulb for connecting all your apps.

Legal Branding

How a Blog Influences Business Marketing Strategies

on September 9, 2019

The digital world has become quite a noisy place. For brands, this means that the struggle to stay on the surface, memorable, and noticeable is now greater than it has ever been. It’s not just that other companies, your competitors that have come to take over a slice of their digital pie, it’s also about individuals who clog the internet’s arteries with the content of all sorts, making it much more difficult for people to find your content which actually delivers value. 

Any brand’s marketing strategy serves to overcome these complex hurdles, and it’s never a simple strategy with a handful of approaches that delivers results. Any marketing expert will tell you that paid ads alone have no chance without the support of organic engagement, ongoing content creation, email campaigns, social media, and many other digital marketing features. This time, let’s focus on how your blog impacts your marketing outcomes and how it can help you preserve your brand’s relevance.

Build authority around your brand

When Microsoft speaks about internet security and shares their tips on how to make your online behavior safer – the entire world shuffles in its seat and listens up. This kind of authority is built over decades, and it takes time to take the throne of any given industry, and even more to retain it. You might not have the scope, or the reach of Microsoft and similar players, but your goal should nonetheless be the same, to become a leader in your field.

Blogs are a perfect tool for just that. Blogging has become a key resource for defining and refining your brand’s voice, one that lets you show the world how useful your products or services can be without directly selling them. That is why marketers use blogs to build trust in the brand’s given industry so that they can leverage that trust down to the line to increase sales, subscriptions, social media participation, and more. 

Increase engagement rates

Your marketers thrive on engagement. When they spot a content piece that spikes your customers’ interest and gets them talking and discussing relevant topics, they’ll be all over your content team to deliver more, equally effective content. Why? Because ultimately, engagement on your website and on social media profiles where you share your blogs, lead to greater recognition from search engines, better SERP positioning, and more visibility.

When people start talking about and sharing your content, more people will see it, share it, and talk about it. This incredibly brilliant cycle of engagement helps your marketing team spread brand awareness through your blog posts, and increase your chances of conversions. 

Boosts conversion rates 

And this is where marketers truly flip of pure joy at the mention of successful blogs for any brand. All the resources you invest in a wide array of marketing tactics serve a common goal: to get more visitors to become your customers. That, however, cannot be done with the help of a single isolated blog post, no matter how successful it may be. It takes dedication, consistency, and creativity to constantly deliver blog content that shows just how relevant your brand is.

To achieve such creativity and consistency, many brands work with a reputable digital creative agency to take over their content creation needs and create a blogging strategy that will complement their entire marketing output. Only a well-rounded marketing approach, sealed with a blogging strategy, can boost conversion rates consistently and on a long-term scale. Each effective call to action you add to your blog has the potential to turn your readers into buying customers. And each time you write a gripping blog with valuable information, you slowly qualify those leads one at a time. 

Inspires loyalty among your customers

Once a purchase is made thanks to all that blogging effort, you have the opportunity to use your content to transform them from one-time shoppers into loyal customers. Unlike your paid ads and other content that’s promotional in nature, your blog is anything but. It has all the potential in this world to instill trust in your readers. And when you consistently deliver content that exceeds their expectations, they will look to you for tips and advice.

Suddenly, your paid ads and your sponsored posts no longer seem so intrusive, now that you’ve earned their trust. They might even perceive them as a useful way to find out about deals and sales, contests, and freebies. Blogs are a potent tool to help give meaning and substance to all other marketing tools you choose to use. 

Solve real customer problems 

Your brand already exists in order to solve a problem for your customer, enhance their quality of life, or provide them with the kind of entertainment they crave. Sometimes, however, your customers need that nudge in the right direction to realize that your brand can have a meaningful role in their life. Enter: blog posts that offer real-life solutions for real-life problems related to your industry.

Not only do you build authority around your brand, but you effectively provide free advice to your readers, who will recognize the value of what you’re sharing. They will also recognize your brand’s place in the problem-solving equation and reach the conclusion on their own, without pushy sales tactics.

Blogging means playing the long game, where you reap some immediate rewards, but the benefits that come later can shape your brand into an industry leader that it aspires to be. Recognize the potential your blog has for your marketing success, and you’ll be able to use it for all other aspects of your business growth, too.

Digital BrandingLegal Branding

How to Invest in Foreign Markets

on September 9, 2019

If you’re an investor, putting your money into foreign markets makes a lot of sense. We all know how important portfolio diversification is and foreign markets may be exactly what you need to spread out your investments. However, this is one of those things that are easier said than done. Anything from language barriers to foreign regulations can become an issue and make your job much more difficult. In case you’re looking for some help, here’s how to invest in foreign markets with stock apps.

Be aware of the risks

One of the first things we have to mention about investing in foreign markets is that it can be quite risky. After all, you probably don’t know much about the markets you’re investing in nor are you familiar with the political situation in those specific countries. Things like this are important since they can affect your investments on so many levels. Although investing in foreign markets comes with its risks, it’s still worth doing because it’s a great addition to your portfolio. However, it’s recommended that you don’t allocate more than 25 percent of your money to them. No matter how much money you invest in these markets, it’s first necessary to do some research, just to make sure you’re making the right decision.

Don’t forget to rebalance

We already said that investing in foreign markets isn’t easy. Still, setting up your foreign investors isn’t necessarily the most difficult part of it. With a little bit of research, you should be able to find markets that look worth investing in and exactly what your portfolio needs. But what comes after is a lot of rebalancing. You can’t just keep contributing the same amount into each of your investments every month. Instead, it’s up to you to keep track of how well each of these markets is doing and rebalance your investments accordingly. These efforts can turn out to do wonders for your investments, especially if you look at it long-term.

Work with the pros

As mentioned above, investing in foreign markets can be tough. The internet is a great place for finding information, but that information isn’t always going to be as accurate as you may think. Even if you do find the right markets to invest in, executing those investments can prove to be challenging as well. The good news is, there are experts like those at ETF who can help you find the best solutions for your portfolio. These companies are specialized in foreign markets and know much more about them than you’ll be able to find online. Turn to these experts if you want to ensure you make the right investments and do a huge favor to your portfolio.

Choose the right stocks

When investing in foreign markets, it’s extremely important to identify the right stocks to put your money into. Have in mind that these aren’t always the stocks that are expected to bring the most income in the next couple of years. Instead, it’s up to you to figure out how much money you’re working with and how much risk you can accept. Once you know exactly what you’re ready to do, only then you can find the “best” stocks to buy in foreign markets. If you’re not sure where to begin, just take a look at the stocks you already own and try not to go with something too different. Coming up with a list of both short-term and long-term goals can help as well.

Try to be consistent

Most rookie investors believe that it’s all about making your investments at the right time, especially when investing in foreign markets. However, trying to sell your stocks just before decline or buy them just before they reach their value increases is usually just a fool’s errand. We’ve seen a lot of examples where “staying in cash” tactic outperformed bad timing by a lot. Therefore, don’t put too much thought into headlines about “Brexit” or financial situation in Greece. Instead, being consistent with your investments should help you perform at your best. If you hear about the next emerging market, don’t just go and assume your timing is right. Do your research and only then consider investing in that specific market.

Final thoughts

Some say that people are now more ready to take risks when it comes to their investments than they did a decade or two ago. Even if this is true, it doesn’t really have to translate into poor investment decisions. Instead, it means you should be more ready to explore different options such as foreign markets. Still, however, investing in these markets requires a lot of hard work and getting all the assistance that you might need. Do everything right and you’ll ensure you maximize your returns over time.

Brand
Digital BrandingPersonal Branding

Looking for a Better Brand Awareness? Why Launch PPC Campaigns When SEO Fails!

on September 9, 2019

PPC or Pay Per Click Advertising is one of the most effective and affordable ways for a business to generate targeted traffic to the website. In fact, some businesses have found immense success with PPC campaigns, especially in cases where search engine optimization failed to bring them the desired results!

If you examine PPC ads, you will find that it alleviates the stress of the business being listed on the first page. It permits your business to be on the first page of a search engine and get a large volume of targeted traffic as well as visitors. The PPC ads can be seen on the right- hand side of the page results of the search engine. The PPC advertising campaign, if done correctly, can really generate a lot of ROI and targeted audience for the business, especially when SEO fails to work!

Now, the question is when and how can a business launch an effective PPC ad campaign that works?

When you have tried SEO techniques and strategies that have proved ineffective, you can resort to PPC campaigns that ensure you get faster-targeted traffic and results. The following are some top reasons why you should choose PPC campaigns for your business:

 

  • No competition- One of the biggest reasons why you should launch PPC campaigns is because it has zero competition. The process works in a special way, here the visitor searches for a particular product or service on the search engine and the possibility of them finding the product or service they want on the second or the third page is rare. With PPC campaigns, you are able to place your ads on the first page of the search engine results. Moreover, PPC campaigns actually reduce the need for spending on SEO campaigns that take time and long to show positive results. 
  • Better visibility- With Pay per Click campaigns, you are able to get improved visibility on Google. This gives rise to more clicks and sales. So, if you are struggling with SEO campaigns, you can consult experienced and skilled PPC experts to help you get better visibility online and more revenue for your products and services. 
  • Affordable for most businesses- Another plus point for PPC advertising is it is economical for most businesses. You only pay for the PPC ad when a visitor clicks on it. In this way, the business owner is able to save money as unnecessary costs are avoided. If you compare the costs of PPC campaigns in the long run to SEO, you will find they are much cheaper and affordable, even for small business owners.
  • Check whether your product or service has potential or not in the market- With PPC campaigns, you can actually check whether your product or service has potential or not in the market. PPC ads will give you real insights on the potentiality of the product or the service and whether it will succeed in the market or not. For instance, if you have launched a new product or service in the market and still unsure on how your targeted audience will respond to it, clicks on your PPC for the product or the service will give you the correct information. With SEO campaigns, you need to wait for some time to decide on whether the product offers you potentiality or not.
  • Better brand awareness- With the help of esteemed experts in PPC, one can increase the brand awareness of products and services with success. Skilled professionals will manage your PPC campaign to give you the desired results. Experts from esteemed companies like https://siteimprove.com/en-us/ads/ppc-management/ state that even if web visitors do not click on the ad, they will come across the name of your brand. In this way, brand awareness of your product and services increase. Moreover, when people are aware of the brand, you do not have to spend a lot of money on product launches and advertising campaigns to spread awareness. Since the ads for the product are displayed on the right hand of the first page of the search engine, you already create an online presence for your product or service with success. It is a natural method to generate traffic and get results.

  • Get faster results for your PPC advertisement online- With the help of PPC ads, you are able to generate faster results for your advertisements with success. When your ad comes online, and you do not have many visitors, this means that your ad is not doing well. This is where you should make changes to your advertisement. For instance, the ad copy of your advertisement might not have proper keywords or the style of writing needs to be changed. Once you get this instant feedback for PPC ads, you can improve the ad. With SEO, the process will take time to evaluate, and you need to wait for some weeks or months to see results. Changes to your SEO strategies can only be made at that time.
  • Location- PPC experts state that you can get the best results from your PPC campaigns if you target your customers in geographical locations. If you think that your product or service will do really well in another region or part of the globe, target the PPC ad to those customers to enjoy positive results. In a short span of time, you will get results.

 

 

 

 

 

 

 

Therefore, when it comes to PPC campaigns, you will find that you get short term results and better revenue. In case you have launched SEO, campaigns and have been working on it for a long time with no positive results; it is high time that you switch to PPC ads for your business. Like SEO professionals, there are dedicated PPC experts to counsel and guide you in the process. Bank on PPC companies that have proven track records and good credentials in the market. With them, you are able to improve the lead conversions of your business and generate more revenue in cases where SEO fails!

Digital BrandingLegal Branding

7 PPC Strategies to Use In Your Campaign For 2019 

on September 9, 2019

Are you searching for the effective Paid-Per-Click (PPC) tips and tricks for a successful paid campaign? I know how tough it is trying to achieve goals from your paid campaigns, but sometimes, it ends up in you paying more than actually accomplishing goals.

But as long as you learn the right techniques and tips to tweak your PPC and paid campaigns, you can begin getting the results you need in time. The question is: HOW?

I’ll be sharing you all of the secrets on how to improve your paid campaigns for ads on different platforms and social media networks. Not to worry, these tips are easy to do known to show effectively WITHOUT much of the competition using it.

So read on for the best PPC strategies you can use for your campaigns this 2019 to maximize its impact!

Seven Best PPC Strategies for Better Campaigns

To help get your website up and running for the world (or your target audience) to see, follow these tips for better PPC metrics:

1. Remarket Long-Tail Keywords

One of the secrets to online outreach is remarketing. We all know repeat customers are more valuable. That’s why you should consider remarketing using long-tail keyword queries. Use all remarketing platforms, doing this through creating lists of retargeting users for every ad group subject with a UTM parameter.

You can also try using lookalikes, which has you target the same target audiences, which doesn’t only advertise your ads to repeat customers. It extends remarketing to an entirely new group for even more potential clients!

2. Reverse Engineer the Conversion Funnel

Many online marketers say that they save clicks for users to convert quicker. The faster you can get visitors through your funnel, then the more of a chance you convert and get a sale!

However, increasing the time to engage people with your ads can also do the same. Do these by reverse engineering your conversion funnel to see if it works. You can try adding a little extra, such as an interactive preview of your products or a demo to entice people to purchase your product or service.

3. Use An Inverted Unicorn Tactic

Regular ad targeting casts a narrow net, maximizing your engagement rates. This is a type of targeting to bring in specific demographics or niches.

You can try the Inverted Unicorn, which includes two unrelated interests when targeting your target audiences. As a result, you get more actual targets interested in what you have to offer.

You can also use these “unrelated” interests to customize ads, adding even more dimensions to campaigns and having them stand out, looking more compelling to others. Plus, these ads cost less because of higher engagement rates.

4. Go For Messenger Marketing

While people might focus more on landing pages and the Facebook News Feed, Messenger marketing is actually as effective. It might even be more effective, seen to be up to 80 times better compared to the News Feed or email.

When blasting out announcements on Messenger, you can see up to 80% open rates within the first hour. It’s worth trying out a Messenger blast to see if it works well for your target audience.

5. Use Advertising Slush Funds

Typically, advertisers and marketers have a monthly budget allocated for PPC and advertisements. This is because they have scheduled ads and monitor the way these ads perform. It’s a common approach, however, it may be limiting and won’t allow reacting to trends.

But when using advertising slush funds, you can create ads if a viral trend comes by. So if you’re extremely sure that your ad is effective, then consider using funds to run such ads. This method can allow you to maximize your ad campaign results.

6. Switch Off the Audience Network With Facebook Ads

I recommend that you switch off your Audience Network on Facebook Ads, which eliminated around 90% of click fraud from sketchier websites. You can see these on the Display Network on Google AdWords or Facebook.

When using the Google Display Network, say NO when they ask for managed placements. It excludes websites from reports and also gets rid of unwanted clicks from Facebook Ads, saving you money in the long run.

7. Create and Advertise Your Off-Topic Content For Building Brand Bias

New visits have a low brand affinity, with repeat visitors having a better brand connection. That’s why it’s best to remarket, targeting the people familiar with your business. Dedicate about 20% of your resources into making off-topic content. This gives people more brand affinity and value for them.

Wrapping It Up

PPC is one of the effective ways to help get your webpages seen by the right people. As long as you do it right, you can achieve even more goals and continue forward with achieving your goals. If you don’t have the time to put in all your effort for such campaigns, you can get companies like Joel House Search Media to guide you.

I hope this article on the best PPC strategies helped you out! So start looking into any of these PPC strategies for your next campaign now.

If you have any questions or want to share your own PPC tips, then comment below. All your thoughts are much appreciated!

Legal Branding

Types Of Workers Compensation Benefits As Per The Law

on September 3, 2019

The Workmen’s compensation benefits will offer the workers a form of insurance that can be widely used for supporting them financially through some wage replacement and through some medical benefits as well. While the specified time of offering benefits and the type of benefits are provided by law and individual circumstances, there are some major types of workmen’s benefits associated with this lot for you to consider.

The first one is wage replacement benefits

This form of benefit under Brooklyn NYC workers compensation is made by around 3 forms of wage replacement plans. Each one is dependent on the injury time and the effect of that injury will be addressed on the worker’s ability to just earn. 

  • Then you have temporary total disability benefits, which are made available to the injured workers, who cannot work due to work injury or those who cannot just find work due to some restrictions placed on them. Here, the benefits get paid right out at two-thirds of their entire wage during the time of injury.
  • The fields of temporary partial disability benefits are made available to workers, who will return to work after their stated injury but will be earning less than what they used to because of the disability they suffered.
  • This current benefit is also paid right out at two-thirds of state wages at the time of their injury. These partially based disability benefits will end when the worker’s wage will be rising to around 90% of the pre-injury wage.

The permanent-based total disability benefits are mostly paid right out to those workers whose disability results in their being not able to return to work that might earn them one steady wage. Certain hazardous professions, such as working in the military, come with a total disability claim process for monthly financial aid. You can find out more here.

Aiming for the permanent partial disability

These benefits are mostly made available for the workers who might have suffered permanent disability like loss of the body part or its current functioning mainly because of the work-based injury. This current amount of benefit is mostly decided by the rating of the permanent partial disability that you are dealing with.

Understanding the real meaning of vocational rehabilitation benefits

The vocational rehabilitation benefits are mostly made available for the injured workers who are in need of assistance in just returning to a former job or such similar jobs in various workplaces. These benefits might allow the provision of various programs like job training and retraining. Qualified rehabilitation consultant is here to help the worker in its ways of managing injury or disability right in their current workplace.

Get hold of some medical benefits

The insurer and the employer are mostly held responsible for the payment of necessary medical care and reasonable prescriptions for any form of workplace injury. Based on the nature of the injury, this form of medical care will include hospitalization, surgery, physical therapy and even that of chronic pain based management. 

It is vital to check out the benefits first before the matter gets out of hand. Make sure to know more about the positive sections first.

Local BrandingPersonal Branding

Best Wedding Present Ideas for Couples Who Just Enter Their New Home

on August 31, 2019

When you have the task of buying a nice wedding present for a couple that has just started living together and are still settling into their new home, the best option would undoubtedly be something to make their new life together more comfortable, efficient and easier. That said, it’s not that difficult to find an ideal present for these two. Those of you seeking some fine ideas are welcome to read on.

1. Matching robes

This is definitely one of the best gifts that a young married couple can receive, especially if you get them the robes with their monograms as well. That way, they can match perfectly at their new home and cozy up together on those days and nights that they just want to cuddle and relax. You can do the same with towels and pajamas if you don’t think robes are their thing.

2. New bedding

Bedding is extremely important for everyone and especially for the married couple that just moved into their new home. And if they haven’t been living together before, the gift of new bedding can be a true lifesaver for them. Stocking up on bedding can get expensive, which is why it’s always appreciated to receive it as a gift. Make sure to choose a nice and soft material with stylish design.

3. Decorative bits and bobs

If the couple in question are your close friends, you probably already know their taste in decorating. This will allow you to pick the perfect gift for them. You can surprise them with trinkets that make one’s place a true home such as art, cushions, curtains, vases, candle sets, and so on. Even though there are plenty of options to choose from, things can get a bit overwhelming, which is why you should opt for this particular gift only if you’re absolutely certain that the couple will enjoy it 100%.

4. Electrical goods

You also have a ton of different gift possibilities when you want this wedding present to be a gadget or an appliance that will make the couple’s life easier. Some of the best electrical goods gifts include oil heaters with timers, lamps and electrical blankets, but appliances such as a coffee maker, especially bean to cup type (as it would do everything for the couple and they would have more time for each other), toaster and an instant pot as well. You might also consider something more specific such as an ice cream or popcorn maker if you’re sure that the couple would love and really use something like this

5. Cups, mugs, cutlery

Basically, you can never go wrong with giving a young married couple a set of essentials for their kitchen. This can be a set of plates, cups or mugs, a set of knives or maybe even good-quality cutlery. Pots and pans are also great if they’re really big on cooking. With so many modern designs and durable materials, you will definitely make the couple very happy.

6. High-end beverage

There’s something really special about filling your very own bar with drinks once you move to a new home, even when you’re not a big alcohol consumer. The act itself feels rather fulfilling and grownup, and being able to serve your guests with your own drinks from the bar is really fun. In that respect, you won’t make a mistake if you give the couple some kind of a high-end beverage to add to their bar collection. Whiskey and wine are common go-to’s in this case.

7. Furniture

Again, if you’re someone close to the happy couple, you might want to splurge on the gift of furniture. Of course, you wouldn’t be buying them something over-the-top such as a bed or a wardrobe, but if you know their style, a dining room armoire or a china cabinet may be a rather effective addition to their new home and very helpful. Of course, you can surprise them with a gift card for the store that sells furniture if you’re not quite sure what to get.

It’s always nice and rewarding to surprise someone entering a completely new chapter in their life with a useful and thoughtful gift. That said, you can’t go wrong with any of the above-mentioned suggestions. And if the couple registers for the gifts, it will be even easier for you to find the perfect wedding present.

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