When choosing between search engine optimization and PPC campaigns, the former holds an edge over the other because it works 24×7 while the PPC campaign will stop the moment you do not pay for it. PPC campaigns are advertising campaigns that drive paid traffic to websites, whereas SEO is entirely organic and not dependent on making any payment to maintain the campaign. Whatever you spend is for organizing resources for implementing the campaign like you may have to hire experts from Digital Rocket Fuel SEO Company that takes charge of your campaign. But once the campaign is on it continues generating a steady stream of leads and conversions as long as you do it correctly. However, the catch is to do things correctly because a lot of SEO efforts can belie the expectations of companies.

No one can give any assurance about the kind of return on investment that one should expect from SEO, but still, many people are not happy with the ROI they get from their efforts.  Perhaps, they had hoped much more than what their efforts yielded, and there can be many reasons for it. In this article, we will discuss some of the most common reasons behind lower ROI from SEO efforts.

Having the wrong expectations

The mismatch happens between what you expect and what you get, and it is important to have a close look at how realistic your expectations are. SEO is no magic, and it takes some time to produce results as nothing will happen too soon. Therefore, if you are expecting results in two, three, or four month time, then surely you will be disheartened. SEO requires skills, expertise, and above all time and effort and you must have the patience to implement it in stages and then see it hitting the mark. On an average, SEO campaigns take about four to six months before the first set of results start flowing in and that too after making a lot of adjustments as the campaign progresses and doing a good amount of research.

Although every SEO campaign is different, you can expect it to follow a timeline comprising of one month spent for each of the activities like research and discovery, technical SEO, content creation, optimization, and link profiling and finally social media integration and campaigning. It means that you spend 5 months to get the campaign on track and then spend a few more months to fine-tune it before results start showing up. Learn how to Create Perfect Content.

Insufficient budget

Good SEO needs good investment, although it will wrong to assume that more investment can assure good SEO. However, you must spend liberally on SEO to improve the chances of faster and better results. For good results, you must work with a credible SEO agency regardless of your spending ability, but unless you are ready to have a substantial budget, results will remain elusive.  At the minimum level, companies spend $500 per month for SEO, which can go up to $10,000 depending on the size of the company. And the fact is that even the most reputed agency cannot get good results unless the spending is substantial.

Spending less than $500 per month will not be enough to take the kind of action that produces results.  Keep increasing your budget after monitoring the changes between three to six months. If the budget increase is not feasible for you, then adjust your expectations and strategies so that you line up things in the way you can.  Put your money into content creation and improvements instead of trying to do too many things at a time that would spread the budget too thin and not deliver results.

Content improvement

For ensuring the best user experience, you must present users with the content that have replied to all their queries and helps them to accomplish what they want to achieve. By knowing the intent behind search queries, you must understand whether an informative, transactional, or navigational type of content would meet their expectations and create content accordingly. The better you are in discovering the intent behind the keyword easier it would be to structure your content.  Also, your content must be well-written, easy to read, and completely free from spelling and grammatical error. If the content is bad either in readability, intent, and relevancy, it will be hard for you to earn backlinks and will not help in any way to get good ranks. Conveying value through content can only ensure its good performance in terms of SEO gains derived from it.

Improve your backlink profile

The links that flow into your website or inbound links matter most to Google. These backlinks are like votes for your website that send a positive signal to Google about its good quality, provided the links that you obtain originate from good quality websites.  Google’s approach in evaluating website quality by considering backlinks is similar to judging a person by the company he or she keeps. Direct your efforts in link building towards quality websites only because if those websites do not have good structure and context, the links would not have good value and undermine your efforts.  Beware of poor quality backlinks in your inventory because it can harm your SEO prospects and it can be very bad if you follow manipulative link building techniques.  

Your competition is working harder

 One of the reasons why you are not getting the desired ROI could be that your competition is working harder and doing better than you.  However, this is the wrong way to judge your ROI because you must do it by comparing your own performance. If your SEO efforts show that you can maintain a steady position in ranking without sliding and even in the face of growing competition your position is still within the visible range, then there is nothing to worry.  Had your SEO efforts not yielding the right results, it would have been far worse.

 Knowing your competition before launching the campaign would tell you the odds that you have to face. Then you can build the right strategies and have the right budget and more reasonable expectations.

1. Not Every Social Media Channel Is The Same

If you want to be as time effective as possible, then you need to develop a greater understanding on the behavior of the clients and candidates that you want to recruit, especially with regards to their social media behavior.

In order to do so, you can actually create a few false personas which are fictitious representations of the best clients or candidates. By doing so, you will develop a greater understanding on which particular social media channels are the best to focus on.

So, to give an example, an IT recruiter after creation of these personas may learn that it is better to focus on Reddit and Stack Overflow as oppose to Facebook since those IT candidates spend more time on those channels.

The candidate you hire will be important to the overall company culture. AI and automation can not do all jobs, and tasks, or fit in with other employees which is why the future of recruiting won’t happen any time soon.

2. Your Agency Profile Pages Should Be Properly Optimized

It is a known fact that most candidates research a company and their reputation before they even think about applying for a job there. LinkedIn has found that as many of 75% of candidates do this. As a result, your company’s social profile will most likely be viewed and you should make sure that it is updated and is a true representation of your agency. You should make sure to update all of your agency’s social media profile pages on Twitter, Facebook, LinkedIn etc.

You should ensure that each of these profiles on social media have the following elements:

-The pictures and tone that you use on the home page or the main landing page of your each social media profiles is the same as that on the agency’s website.

-There should always be a URL to your site.

-The about section should be properly summarized, easy to red and shows exactly what products or services you offer.

-Once you make sure that all of these elements are in place, they will serve to attract more visitors rather than turn them away.

3. Hashtag Research For Twitter Use

Even though it is not absolutely essential that you use hashtags when posting to Twitter, they can greatly help to spread your message to the people you want to attract. Even though hashtags are the most popular on Twitter, they can also be used on LinkedIn and Facebook. If you are new to using Twitter, then you may want to post as many hashtags as possible in order to reach as many people as possible. However, it is better to focus on finding the correct hashtags that will spread your post in ways that encourages engagement such as comments, likes, clicks etc.

You can use a tool called Hashtagify which is completely free in order to ensure your hashtags are effective at reaching a wide audience. You can actually enter a relatively broad term into the tool and it will show you which specific hashtags are popular, the people or companies that use them as well as specific actionable insights.

4. Your Posts Should Have Good Images

According to research done by HubSpot, information that is not accompanied by images is not well remembered and typically, people only recall about 10% of that information three days after reading it. However, if that information has an interesting and eye catching image, then people have been found to remember as much as 65% of the information after 3 days.

So, as you can see, a good and powerful image is truly worth it. Besides having a more potent effect on your viewers, an image will take up more space on social media, which means that more people will likely pause their scrolling in order to look at it and there is an increased likelihood that they’ll click.

As a result, the more captivating your images are, the more click-throughs you’ll get.

5. Social Media Partnerships

The entire point of having a social media presence is to connect with people who want to read your content so you can engage with them. So, you should always identify the people or companies that engage the most on your posts and determine if you can partner with them. By doing so, it will enable you to create even better content through guest blogging or you may even be able to turn them into a new client or prospective candidate.

6. Remember The 80/20 Rule

You should avoid only using social media to only post job ads or your other agency’s services. Even though your main goal would be to get more candidates and applications as well as more traffic to your website, you need to be strategic. You should not just post ad-type posts and messages all of the time since most people don’t want to see that type of information every time they view your feed. Remember, social media is not only about information but also entertainment. So, you should apply this via the 80/20 rule.

Basically, you should promote various jobs and other agency services only 20% of the times that you post and the other 80% of your posts should be entertaining via related content. This will ensure that you are able to fully utilize each social media channel so that you can grow your audience and achieve your specific business goals at the same time.

7. Keep An Eye On Competitors

Lastly, you can easily monitor other competitors via their own social media channels and compare both of your outputs. This is easy to do using Hootsuite to create streams so you can easily get an overview of what all your competitors are doing. This will help and inspire you to create even better content and always see where your competitors are investing with regards to their social media channels.

Running a profitable limousine rental service it’s very stressful and has a lot of pitfalls and if not properly managed can make you bankrupt in no time.  You must pay attention to what customers are saying and in-demand services that will put you ahead of the game.

A manager’s task in this service could include maintaining a fleet of cars,  keeping an electronic track of all expenses and expenditure, training and hiring staff that will not put you in trouble.  It’s a hectic routine for managers; you have to systematically program tasks that are periodic and automate those mental tasks that are time-consuming.

What about Branding? Will you ever have time to brand your business to stay ahead of the game? Controlling logistics of each department, determining sales route, and balances sheets will grow grey hair on your head.

One thing must be aware of is that there is no limit when it comes to advertising your Nashville limo service.  After all,the goal is to stay profitable and afloat for as long as possible why cutting down costs and expenditure.

With the numerous ways to advertise a limousine company finding one that suits your budget, time and appeals to your branding can be quite hectic and take a lot of time. We have written this article to present you with three excellent limousine service marketing ideas that you might not even be aware of but has the ability to snowball your business into a rapid success.

https://www.pexels.com/photo/working-in-a-group-6224/

Offer exclusive services

Most limousine rental services stop at just hiring or renting out their limousines to customers who require them.  They don’t go beyond that and are losing out on a lot of money on the table.  To stay ahead of this game you need to know the needs of your customers by offering services that are exclusive and directed at their peculiar needs.

Exclusive services can come in handy if you are faced with stiff competition in your area.  You can be cool in your comfort zone when the Monopoly has not been broken in your area but when big players come into the game with services that attract customers you need to step up your own game to meet up with the competition.

Services that are exclusive to your brand, which no other competitors are using,are a great way to stand out from the pack. We are sure you can come up with a lot of ideas of services you alone can exclusively offer. To get you started, here are some ideas:

• Champagne service
•  Red carpet VIP service
•  Personalization service etc.

Start Blogging Fast

I have looked around a number of limousine service websites and most of them are deadbeat and old.  They don’t even have a blogging session where they talk about their services either have the website been updated in years.

This is one area where you can shine.  Updating your website with fresh content it’s one of the best ways to stay ahead of the game.  Millions of customers are searching for your services online and are not finding the right directions either are they finding updated websites to trust.  You need to start blogging with fresh content that directs, informs or entertain the audience in search of your services.

If your website has not been designed with a blogging session on it, now is the time to hire a developer and quality content writer to develop the blog section of your website.  You should have a content calendar that talks about limousine rental services to keep things very fresh on your website.  Blogging is a powerful lead Generation machine and can direct visitors to services you offer in ways you can hardly imagine. As long as you have something to say that is worth reading, people will find your business and patronize you.

Leverage the power of social media

Social media is a Goldmine for limousine rental services.  There are so many things you can do online and in social media platforms that can snowball your business to heights you never imagined.  Especially if you have content that is shareable, people will like, share, and talk about your business for a very long time.  The best thing is that it is also good for search engine optimization (SEO) because when Google finds out that your business is gaining traction they push your content up the ladder to where people will find your business easily.

The legal cannabis industry is a multi-billion dollar one, and your marketing skills are in high demand – even if you happen to have a bit of experience with the actual plant.

Leading cannabis companies are looking for well-rounded and experienced marketers to manage their business and branding efforts. The following are some useful tips from Greens Canna Care to ensure that you build a solid foundation for competing in this new industry:

1. Join the conversation

You will not always run across “the next big thing” while reading at mainstream cannabis news websites. To be a well-rounded marketer, you need to get your information from the source directly – which is the industry experts.

There are plenty of ways that the cannabis industry offers where you can join in the conversations right from your phone or laptop. There are plenty of Facebook Groups that are dedicated to discussing local and state policies, entrepreneurship, or consumption trends. There are also some good email newsletters, such as WeedWeek that are sent by experts on a daily or weekly basis.

2. Brush up on current policy

Federal, state, and local laws all impact the cannabis industry. This means that marketers who are interested in this industry need to obtain a deeper understanding of the way government works as well as how it relates to the business.

Cannabis policies frequently include restrictions on labeling, packaging, and advertising, which can all have a direct impact on your business. That is even more reason why you need to do your homework on policy related to cannabis before you start to work with clients from the cannabis industry.

3. Have an open mind. 

As you are working to stay ahead of the curve within the fast-paced cannabis industry, it can’t hurt to try the product out. However, even when you don’t, your success is going to depend on understanding and being receptive to cannabis consumers, as well as their preferences and experiences.

Open up your mind when it comes to new ideas regarding cannabis, to stay one step ahead of trends like delivery methods and new product launches. That awareness will educate you and guide you through your marketing techniques.

4. Network at events

It’s time for you to get new business cards printed and break out your most comfortable and classiest shoes. Networking at cannabis trade shows, parties, and local groups is practically a necessity to keep current on all of the newest developments within the space. Traveling to those conferences and shows will up new cannabis markets up for you and each of them has something interesting and new to offer you.

The year’s top business conferences are put on by either the National Cannabis Industry Association, which is a lobbying group that has state-level affiliates, or Marijuana Business Daily.  There are also more state-based consumer shows such as High Time Cannabis Cups or The Emerald Cup. To find local events, you can look through the EventHi online events marketplace listings.

5. Know your audience

Thoroughly understanding cannabis consumers and their preferences are key to being a successful marketer within this industry. Stereotypes are from the past and outdated. Although millennials do make up a high percentage of the customer base, increasingly customers are middle-aged, educated, and wealthy.

In order to create effective marketing campaigns, take an interest in finding new archetypes and study statistics. Research on the cannabis consumer is still growing and business intelligence companies like Headset are conducting it. They regularly post helpful infographics, reports, and blogs.

Having a checklist to implement SEO is most important because it guides you in the right direction. Before and during the implementation of SEO, go through the checklist to ensure that you are doing the right things that produce the right results. The checklist will ensure that your efforts enhance the chances of ranking better in search results, which is the ultimate goal of SEO. Higher ranks translate into higher visibility that drives more traffic to websites and improves conversions.

Ranking improvement depends on how well you implement SEO and the following tips from some of the leading SEO companies NYC should help to perform better.

Focus on keyword

Besides creating engaging content that conveys value to viewers, you must build your content around some chosen keyword term or phrase that attracts search engines. Keywords link search queries to the content and search engines depend heavily on it to pick your content over others. Using the right keyword in content enhances the chances of high ranking. Search for the right keywords by using a free tool Google keywords planner so that you know what people are searching for.

Keyword placement

Selecting the keyword is just the beginning, and you must know the ways of making the keyword work for you. It requires strategic placement of keyword in the content and across various other places on the website so that it does not escape the attention of search engines. There are four places to insert the keyword for drawing maximum attention.

• Page title – The page title must not only be interesting that encourages people to click on it, but it must also contain the keyword.  
• Header – The keyword indicates the content and to help search engines gain more insight place the keyword in at least one of the sub-headings that confirm that the content revolves around the keyword. 
• Name and alt tag of an image – Including images in content enhances its value as it helps to cement the idea of the content to search engines. To bolster the idea of the content, it is worth using the keyword in the image name. Similarly, to gain mileage from the keyword, you must insert it in the alt.tag too that bear enough hint to describe the image in case it does not load properly. 
• Content and URL – Search engines look at the content URL to make out what the content is all about. Using the keyword in the URL gives more clarity about the content and makes it easy for search engines to pick the content against search queries.

Create the best content

Content creates bonding with the audience, and you must create superior content that conveys value and keep viewers engaged. From the choice of topic to the construction and layout of the content, everything must be highly attractive and meaningful that leaves viewers completely satisfied as they get the information that they are looking for. 

Finally, link your internal pages craftily and acquire a sufficient number of quality external links that enhances the website authority and makes it attractive to search engines.