Category: Digital Branding

Create a branded blog
Digital Branding

6 Tips to Brand Your Blog

It’s never easy to stand out amongst the crowd in the blogosphere. So many online content publishers slap together a website and immediately start posting content without ever thinking about their brand and the message that they hope to get across. If you ever intend to break through all of the noise on the Internet, creating a brand has to become a top priority.

Take some time now to think about your brand. And use the following six tips to develop the ideal brand message that will get your vision and mission across every time.

6 Blog Branding Tips to Live by

Domain name

    • Get a distinctive and memorable website address – most of the popular .com domains have all been taken at this point, but you still can find a good one from time to time. No matter what, the name of your brand has to be distinct and memorable. And it must match your website address. This way it will be easy for your readers to remember the address so that they have a simple time typing it into their web browser the next time they want to stop by for a quick read.
    • Choose the right name for your brand – we’ve already touched upon this, but choosing the right name for your brand will go a long way with brand recognition. And people will have an easy time remembering who you are and what you’re all about.
    • Choose a consistent photo presentation – your blog is a big part of your business and it should share a consistent message. Regularly use the same type and style photos to keep your blog’s brand on point while continuing to get your message across. There are many sources for free images online. Use them to your advantage and always stay consistent.

Coordinate your blog palate

  • Choose the best color palette for your brand – whether you realize it or not, color is a big part of your brand and it really is an important element. Take some time to come up with the right color scheme that helps to get your message across. Make sure the colors you choose fit with your brand. Contact a graphic artist and ask for help if you’re having trouble making the connection.
  • Choosing the ideal theme for your blog – picking a blog theme is an important step. Not only will it provide viewers with the right visual cues that you desire to get across; it also provides structure and determines the way that content is presented on your blog. Will your blog have no sidebars? One sidebar? Two sidebars? The theme you choose will play a big part in content presentation and govern the options that are available to you. Pick one that meets all of your content presentation needs.

Wordpress blog

Enhancing WordPress Themes With Plug-Ins

Add WordPress plug-ins for additional features – if you’ve chosen your theme correctly, your blog most likely has many bells and whistles already. WordPress plug-ins is a great way to add additional valuable features without the need to change your blog’s entire theme. Find out more about WordPress plug-ins by reading this additional resource.

What CrossFit Can Teach Us About Creating a Successful Brand
Digital Branding

What CrossFit Can Teach Us About Creating a Successful Brand

You can’t get far in any large city without running into a CrossFit box (gym). This fitness phenomenon has created a cult following all over the U.S. This movement started from one small gym in California and has multiplied into 10,000 independently-owned CrossFit boxes. CrossFit even has it’s own annual international competition known as the CrossFit Games which features 200,000+ participants. CrossFit members pay $150 to $200 per month to climb ropes, flip tires, and do pull ups in old warehouses and manufacturing plants. You won’t find any frills such as a sauna, pool, or tennis court here (like a traditional gym). If you know anyone who’s a member you surely know that they absolutely love talking about CrossFit, and want you to join.

So, how has CrossFit become so successful?

If you’re looking to create a brand for your own business, you can learn a lot from CrossFit (sans the tire flipping). Below you’ll see how CrossFit has become so popular and learn how you can use the same principles in your own business.

Make Something Awesome

Make Something Awesome

People don’t join CrossFit just for the T-Shirts. In a study conducted by the Physical Activity Sciences Laboratory at Laval University, participants in one group exercised for 45 minutes on a stationary bike at moderate-intensity and another group exercised in 20-minute intervals at high intensity. The high-intensity group lost burned the same number of calories as the moderate-intensity group but lost nine times more fat. Your body responds to high-intensity exercises by releasing human growth hormone (HGH) into your blood. These hormones cause your body to build muscle and burn fat. Walking, a light jog or a moderate pace on the elliptical doesn’t trigger this fat-burning phenomenon.

CrossFit’s high-intensity workouts use this science to give its members awesome results. From this, we learn that step one to having an outstanding brand is having a product or service that just plain works. All the marketing and branding in the world can’t save your business if you’re selling a dud to your customers.

Tap Into Your Customer’s “Lizard Brain”

Tap Into Your Customer’s “Lizard Brain”

Athletic rituals have been around since the beginning of time. Once man was no longer required to hunt for all of his meals, athletic contests became a substitute. From the Ancient Greek Olympic Games to modern times, success through physical competition has always been seen as a symbol of superiority and has been encouraged throughout our culture. Great marketing always does a great job of tapping into our most basic and primal human instincts. CrossFit is no different. CrossFit’s daily rituals of intense exercise flip a primal switch in our brains. Instead of promising vain results such as washboard abs and a nice butt, CrossFit promotes mastering exercises for practical, functional results such as a strong core.

To truly make your brand irresistible you must tap into the “lizard brain” of your customer by offering a product that stirs emotion and guides him or her toward instinct-based decision making. Google’s “Dear Sophie” ad created media buzz because it profoundly evoked emotion through storytelling. The ad successfully made consumers feel a certain way. Your marketing must have an emotional context to make your brand more engaging.

Build a Community

Build-a-Community

In a study completed by Norwich Medical School, researchers discovered that participants who engaged in group exercise performed better and at a faster pace than they would have on their own. They also had a more positive attitude towards exercise and reported feeling less alone and isolated during their daily lives. CrossFit workouts revolve around a group exercise format. Each CrossFit Workout of the Day (WOD) session is completed by anywhere from 5 to 20 people. Completing physically grueling exercise within a group bonds those people together and allows them to perform at a level they may have not achieved on their own (think: the military).

CrossFit has a rabid fan base due in large part to the community that they have created through their group workouts. If you want your customers to be loyal followers and disciples of your brand, you must create a community within your business. Reaching individual customers has never been easier throughout the history of the world than it is now. For example, Starbucks’ My Starbucks Idea platform is basically a new-school version of the tried-and-true suggestion box. This outlet has given a voice to Starbucks’ customers and partners and has led to over 300 innovations including digital tipping and free Wi-Fi. You may not have the same reach as Starbucks but you can still use tools like social media to listen to your customers and create a fun, interactive experience for your brand.

Conclusion

CrossFit has been so successful because it reaches its customers on an emotional level, creates a strong community, and sells an outstanding product. Creating a loyal following of customers is no easy task but implementing the marketing lessons above will put you on the right track.

Digital Branding

Local SEO – Some Smart Strategies to Consider

Local-Business-SEO-1

If there is any strategic marketing tool, especially for small as well as medium-sized businesses, it is nothing but local SEO or Search Engine Optimization. Well, it’s true that many people still believe Search Engine Optimization to be the most difficult thing on earth, and rather easiest for all those who are updated with Google. Reality says that it is not as complex as what people think about it. Although the majority of web experts have the potential to do SEO on their own, those who run short of time can always contact us for assistance.

Now have a look at some tips and suggestions that would certainly make you confident enough to do SEO independently:

 

  • Recognize your target audience – One of the most important things to do is identify your target audience. This would help you determine not only the keywords you are going to use but you will also get an idea on the type of content that has to be produced. Once you are able to identify your audience, it will be easier for you to design your website along with the marketing strategy as per their objectives and purchasing.

 

  • Choose your primary keywords – If there is any tool that would help you know the type of keywords you want to emphasize upon, it’s Google Keyword Planner. What you need to do is adjust the tool settings to find out which keywords have the highest search results in your local area. Moreover, you must always aim to stick to those keywords that must clearly indicate your requirements. Just stay a bit alert as you will not find everyone using location based searches. Therefore, you might be willing to aim for non-local keywords.

 

  • Add your contact details – Make sure that you add your contact details to each and every page of your website. In fact, the contact details must include your phone number and business address. Although many SEO professionals tend to ignore it, this is no doubt a good strategy to get your website optimized. Moreover, keep your details displayed in text form and not in graphics. In fact, keep the written format of your phone numbers and address same across all your web pages. In case you are having multiple locations and also a head office, provide your head office address on each and every page of your website. Try to maintain a separate web page for all the other trading locations.

 

  • Publish your own blog – Maintaining blogs on a regular basis is a must for any local business. Google usually gives importance to all those websites that are updated consistently. So if you keep posting blogs with keywords on a regular basis, your search engine results are automatically going to be higher. Remember, your blogs can also make use of its internal links to other pages on your website. This would certainly strengthen your SEO results. Blogs can also be shared on social media platforms through which you will be fetching heavy traffic to your website. A great example would be this company: NJ Web Design Company

 

  • Add your business to Directories – If there is any smart way through which a local business can get higher search engine results, it’s through the directories. Similarly, your business must be listed on popular directory websites like Yahoo, Yellow Pages, Yelp and more. Furthermore, create a page on Google+ along with a Google Places account. What you need to ensure is that all business details posted on these directories must be similar to those on your website. Don’t forget that even if you are making minor changes, say from Road to Rd, these can create serious issues.

If you are therefore willing to proceed strategically through SEO, simply contact us and we will get back to you with the smartest solutions. These tips will moreover help you stay on the right track. However, you will be able to better your search engine results by adopting advanced SEO strategies.

Digital Branding

Six Benefits for Your Customers When You Have a Web Presence

website-designing

While your online presence might be helpful to your business, ultimately, it has to provide benefits to the customer. If it doesn’t, you won’t have an increase in business or sales. Your online presence creates a benefit for you as well as your customers.

Accessibility for the Customer
You can’t predict when your customers will be online searching for your products or services. It could be after they get out of work, in the middle of the night or early in the morning. While you might have a brick-and-mortar storefront in WA with certain hours, an online portal for your customers gives them the ability to find your products and services on the time that works for them.

Researching the Company
When customers are trying to find a certain product, it’s a fact that they’ll go online to do their research first. If you don’t have an online presence, you’re not providing them with all the options that are available. You might have the best product in the state but without a web presence, the customer can’t find you.

Introduces Your Brand
Customers need to trust and like your company to purchase products or services. They’ll be able to tell a lot about you from your online presence. It gives them the ability to check you out online through your website. The quality of your content and the frequency of how often you post all work towards providing customers with a sense of whether they can trust your company.

Helps the Customer Make Buying Decisions
Your online presence includes content on other websites too. For example, you might have online reviews on other forums or sites that people check when planning to make a purchase. There’s always the possibility to receive a bad review occasionally, but if you run your business with the customer in mind, you’ll have more good reviews. This part of your online presence is vital for getting customers.

Customer Service and Communication
Another aspect of your online presence is your customer service and communication. This will include access to chat options, email and contact information in more than one location on your website. You can provide FAQ pages for your customers too. All of that lends itself to a great online presence that will help your customers trust your business. A shady company is one that doesn’t have much information or any way to contact them.

Tracking
When you have tracking on your website, you’re able to see exactly what content your audience finds valuable. This provides more benefits for your customers because you’re able to provide them with more of what they’ve enjoyed previously. If they love a post you did on certain aspects of your industry, you can create more content around that aspect to dig in-depth into the information. You might not know what they enjoy without the tracking data.

A company like Olympia SEO Web Design of Olympia, WA will be able to provide a great website that will give your customers a valuable experience when visiting your business. Businesses need an online presence because they’ll often research and spend time learning about your products and services before making a purchase with your company.

Digital Branding

Our List of Cell Phones We Believe Fit Every Need of Most Users

which-cell-phone-select

While smart phones are – for many – an almost indispensable part of life, not everyone necessarily needs or wants a smart phone. For many that grew up without smart phones, the additional features and some of the drawbacks – like how often they need to be recharged, not to mention the cost of data plans – may make them actually undesirable for some people. Here is a list of 5 Cell Phones ranging from the highest of the high tech to the easiest, basic and most user friendly of all cell phones.

1. iPhone 7

The iPhone 7 could easily be considered the Rolls-Royce of cell phones. From security options like a thumbprint scanner which unlocks the phone and the ability to remotely wipe all content from the phone in case of it being lost or stolen to features like the Siri digital assistant, iPhones have been and continue to be the leader in high end smart phones. Like everything else in life, however, you get what you pay for. All those features come complete with a price tag to match, with the lowest priced model starting at $650.

2. Samsung Galaxy On5

For a wide range of smart phone features without the giant price tag, Samsung offers the Galaxy On5 for just around $100. The Galaxy On5 is an Android phone with apps available from the Google Play store. The On5 offers an HD display, a simplified user interface and a 5 MP camera. The Galaxy On5 is a great phone for people who want a few basic smart phone features – like maps or the ability to check their bank account on the go – without all the bells and whistles (and price tags) of some higher end smart phones.

3. LG Rumor Reflex

For people that just don’t want a smart phone at all, LG offers a hybrid phone that offers a few smart phone features, like a touch screen and 2 MP camera and combines it with the best pre-smart phone features like a slide out QWERTY keyboard. The Reflex is only available for Sprint customers, however, so ATT&T customers might want to try the Swift or the Renue from Pantech or the LG Xpression.

4. Kyocera Dura XT

For adventurers with an active lifestyle that just need a basic phone, the DuraXT is a perfect fit. The DuraXT is built to military grade specifications and designed to withstand dust, shock, vibration and weather and temperature extremes. A non-slip rubber exterior provides superior grip in all conditions and added durability. If you like the idea of a flip-phone but don’t plan on having a Survivor adventure any time soon, the ZTE Cymbal Z-320 is both easy to use and easy on your wallet, but still packed with features. It offers a 2MP camera, a large interior screen for web, text and multimedia messaging, and Bluetooth® 4.0 wireless for all your devices.

5. Jitterbug Cell Phone

If you want a phone without a lot of annoying and distracting bells, whistles and features, then the Jitterbug cell phone is for you. Featuring large easy-to-read keys and voice dial, you can either dial the number yourself or simply tell your phone who you want to call. The Jitterbug also features a bright, high-contrast color screen which makes it easy to see exactly what numbers you are dialing. No more fumbling around with a tiny keypad, trying to figure out if you just hit the right number or not. Best of all, the Jitterbug offers a number of affordable plans that start from as low as $14.99 a month.

Digital Branding

How Technology Is Influencing Artwork Today

It has been said a lot of times: technology is changing the way we are doing a lot of things. This is especially manifested in how artwork is treated in today’s modern times. Here are some of the changes that artists face with regards to the relationship of art and technology:

Technology enables artwork to be worked on continuously

Various advancements in technology have made it easier for artists to work on their projects in a continuous manner. So do not be surprised when the mural you see on the wall will be different in a few days. That is exactly the case with the abstract artwork in a gallery in Berlin. The daily changes in the artwork are made possible by a mini-robot called Vertwalker that paints based on an established pattern coded into its program.

Technology brings a different way of experiencing and accessing art for enthusiasts

Don’t have time to go to the art museum? The Internet gives art enthusiasts, viewers and other artists the chance to see various artwork such as films, photographs, paintings and sculpture online. Artquisite, an online art gallery based in Munich, for example, shows viewers and potential buyers a variety of contemporary and modern art pieces.

Technology brings a sense of community among artists

Social media apps such as Facebook, Twitter and Instagram now connect artists all over the world. Not only will they be able to communicate with their fellow artist, they can now also do group critiquing on their friend’s art projects. There are also social media networks dedicated solely to artists and their work such as Deviantart, Dribbble and Behance. Websites and apps like Adobe Portfolio, Cargo and Format also present an online outlet for creators to showcase what they are producing.

Technology presents a new medium for artists

The advent of the computer age has also paved the way for the creation of software helpful to artists like Photoshop, Illustrator, Corel Draw and After Effects. These art programs will not in any way replace actual art tools soon, but they are now being used increasingly to make many design projects. What used to take days through painting can now be made using computers in a few hours.

Technology is a bevy of inspiration for creatives

If you are an artist, you would be hard pressed to find a better source of inspiration for your projects. Also, satirizing how technology affects the world is now a major theme across many forms of art.

Technology revolutionizes how business is for artists

Again, due to the accessibility that the Internet provides, creators now have to adjust to the new business environment. While it is now easier to make money through their artwork, the market has also become incredibly competitive so artists have to strive hard to stand out.

A lot of artists are still adjusting to the changing landscape of the art community and sector due to the advancements in technology. That said, it has presented a lot of opportunities that may well be manipulated in favor of many creatives in the industry.