Category: Digital Branding

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Digital Branding

How To Choose The Best Microphone Stand For Your Needs

Are you looking for the best microphone stand? If it’s your first time buying one and if you want to spend your money on something valuable, then there are a few things that you’ll have to consider.

You see, most people think that only buying a quality microphone is what they have to pay attention to. But the fact is that you also need to consider the quality, the durability, and the features of the microphone stand.

Especially if you are setting up your own home studio, there are several things you will have to take care of. From the right height of the stand to the right weight, it’s all-important!

Microphone-2469297_1920 for home office

Photo by Csaba Nagy from Pixabay

To help you land on the right microphone stands, here are some of the best tips that you can use:

1- It should be compatible with your microphone

The first thing to take care of is the compatibility of your stand with your mic. No matter how attractive and affordable a stand is, you need to check whether or not it will work with your mic. Especially if you don’t want to end up wasting your money on something that’s not even useful, then yes, compatibility is the number one factor to consider.

2- The height should be adjustable

Don’t buy a microphone stand with a fixed height. It can be tough for you to operate it, especially if you have to sing and play an instrument, both at the same time. You see, when the length of the stand is adjustable, there isn’t much that you’ll have to worry about. Whether you are sitting or standing, you can then change the length as per your needs.

3- Quality

The quality of the construction of the stand is also an important factor to pay heed to. You need something that’s durable because let’s face it? You can’t just go around changing your mic’s stand every month, right? Well, if yes, then don’t rush the decision to buy a mic and take your time. Do the research you need to do, and once you are interested in a stand, just check out the material with which it’s built. If it’s heavy-duty and if it does look promising, then you can proceed and buy it.

Mic & microphone stand for party

Photo by Bruno Germany from Pixabay

4- Price

You need the best microphone stand for your needs, but that doesn’t mean that you are ready to spend your money beyond a certain limit. In other words, when buying a stand, it’s always better to first make a budget and then stick to it. When you make a budget and stick to it, you won’t have to worry about spending more than you could or should once you buy a stand. There are some really amazing and affordable mic stands out there in the market, so do the research that you are supposed to and then buy it.

5- Check the features

You cannot expect so many features from a microphone stand because at the end of the day, it’s just a stand. But things like adjustable height, foldability etc, these are the things that you should expect from a quality mic if you are paying the price for it.

Conclusion

These are the tips that can help you get the right mic stand that suits your needs and requirements. So without waiting anymore, start hunting for a quality stand and use these tips to do justice with your money.

You should also first study the different types of mic stands that are available out there. Once you know the type you want for your needs, you can then purchase it. 

Digital Branding

5 Ways To Increase Domain Authority (DA) Of Your Blog

Unless you’ve been living under a rock, you know all about Moz Domain Authority (or DA for short). Every blog has a score. If you’re a new blogger, your blog might be at zero, but as you add content and acquire links, your DA will steadily rise.

But what is Domain Authority? Well, for short, your score means how likely you are to rank high on Google compared to competitors. It is a very important ranking factor in Google SEO and is an ideal starting point for beginner bloggers to focus on. The higher your score, the likelier that your pages will be seen on good positions on Google search.

Let’s get to some of the main benefits of having a high DA blog.

  • You will get more organic search engine traffic from Google. Just look at the sites listed at the top of the search results for any popular keyword search: they all have a high domain authority score.
  • Advertisers will pay you more to place ads on your website. You’ll get more offers for paid content placements and text/banner ads if you have a high DA.
  • When you have a high DA score, you will get more guest posts requests. The benefit of this being that you’ll get high-quality content from guest authors who want to gain exposure from your blog.

As you can see, it is very important to have a high DA score if you want to get search engine traffic. So how do you increase the domain authority of your blog? Read on to find out.

Factors in SEO to increase domain authority

 

Factors That Influence Domain Authority

1. On-Site Factors

Many people think that Domain Authority is all about getting more backlinks. While it does play a large role, there are other factors that you shouldn’t ignore. One of these factors is on-site optimizations.

  • You should be sure that your blog has a clean site structure. This means that it should be user friendly, contain categories, and should be easy to navigate, both for your visitors and for the search engine crawlers.
  • Search engines love links, so use them throughout your blog posts to link to other relevant content you’ve previously published. Keep it
  • Create a sitemap to make it easy for Google to find all of your pages.
  • Make sure your blog is optimized for speed. Fast websites rank higher and friendlier to the end-user.
  • Keep your permalinks short. You can do this by removing stop words. So instead of a url slug that says ‘how-to-write-a-blog-post-fast’, you should change it to ‘write-blog-post-fast’. Keep it to 3 to 4 keywords max.
  •  Add a ‘recent posts’ section on your sidebar or footer to ensure your latest links are noticed and indexed quickly.

2. Create Quality Content

Getting links is an important factor in increasing your DA, The key to attracting high-quality backlinks is to create high-quality content that is worthy of being shared.

This doesn’t just mean creating content that has a high word count. You can have a short article be considered great if you’re providing new information or valuable insight.

What else is quality content? Infographics! Infographics are a great example of what’s called link-bait. Other bloggers love to share infographics on their blog and visitors love to share infographics on their social media channels.

When you write content, don’t write about general subjects such as ‘how to bathe a dog’. Instead, write about something unique such as ‘how to properly shampoo the fur of a Bichon Frise’. This ensures you’re creating something completely unique and that you have something new to add.

Another idea for content other than infographics is list posts. These types of posts are easy and quick to read, which means you’ll get more eyeballs on your content.

You can also interview a well-known blogger in your niche for your blog. By doing so, he/she may then promote the interview on their blog and you get a valuable backlink.

3. Social Media Sharing

It’s not enough to create high-quality content; you need to get this content shared by the community too. A factor to increase domain authority is having a social media presence.

Create profiles on Twitter, Facebook, Pinterest, and LinkedIn. You can also try Google+ and Instagram while you’re at it. Use a professional design that’s in line with the theme of your blog. Then add links to your social media channels on your blog.

With a good social media strategy, you can get your content seen by the right people who can share your content to their audience.

When other authority figures in your niche share your content, it tells Google that your content is trustworthy and of high value.

In order to attract retweets or Facebook shares of your blog posts, you need to also share the content of others. Stroke their ego, promote them on your social media channels and then wait for them to return the favor.

4. Quantity And Quality Of Backlinks

The biggest factor in determining your Domain Authority is backlinks. How many different websites link to your blog posts? The more links you have the higher your domain authority will be.

But it’s not just the quantity that matters, it’s the quality too. You need to attract links from bloggers in your niche. Preferably, from high authority bloggers who are leaders in your niche. One good backlink is worth more than 100 low-quality links from irrelevant blogs.

A great way of obtaining backlinks is by guest blogging. When you guest blog, you are providing content to another blogger in exchange for a link back to your website – a win-win for everyone.

A good guest blogging campaign will target high domain authority blogs and personally email them with your personalized pitch.

SEO on WordPress from Google Anatytics Increase domain authority

5. User Engagement On Your Blog

If your blog is ranking well in Google, then naturally you will have high domain authority. So one of the ways of getting a good DA score is by having your website rank in Google.

There are countless ways to get more search engine traffic, from page speed to high-quality content to links. But another way is by having a low bounce rate and high time spent on the site.

The exit activity on your blog is a ranking factor in Google’s algorithm. Google certainly analyzes your content, but how does it know how valuable it is?

Well, if visitors are going to your blog and hitting the back button to go back to the search results, then your content isn’t sticky enough.

Log into Google Analytics and see your bounce rate. Is it over 35%? If so, you need to create content that makes visitors stick around and go to other pages of your blog. You also need to ensure your design encourages more clicks.

To keep visitors clicking through to other pages of your blog, you need to add relevant links within the content of your posts.

To keep visitors on your site longer, you need to create amazingly great content that incorporates not just text but images and video as well.

If you do the things I’ve outlined in this post, Google will think of you as a trusted authority blog and as a result your Domain Authority will increase too.

About the author:
Over the last 15 years, Edwin from Do Six Figures has started over 100 profitable blogs on his way to a six-figure income as a full-time blogger. He is now obsessed with helping people just like you escape the ordinary and make serious money online.

 

Digital BrandingPersonal Branding

A Quick Guide to Branding Your Small Business

When it comes to the success of your company, the branding decisions you make are vital.  Many businesses make the mistake of dismissing image building as a waste of time or a needless expense, but this aspect of planning can actually mean the difference between success and failure. We understand that a proper branding campaign will cost and you shouldn’t try to do it on the cheap. There are certain ways to release funds for this purpose, such as refinancing student loans or property. Refinancing your student loans will leave you with one consolidated loan with a new payment schedule and interest rate. You may even save money, as the interest rates are normally lower. Whatever way you get access to funding, the investment you make in your branding will pay its dividends. So how do you start branding your small business? In this article, we’ll cover some top tips to cement your company’s identity, making it immediately recognizable.

Logo Design

Every company needs a logo, no matter how complex or simple. If your brand name is longer, consider using an unfussy image or icon alongside it that is easy to remember. If it’s short and concise, you might simply present it in a certain eye-catching font. Try to make sure that your logo can be easily seen and recognized when presented in postage stamp size and held at arm’s length. You should also take care that it can’t be mistaken for another brand’s imagery and that the font you use doesn’t have connotations of the wrong industry. It’s definitely worth spending a little money on professional logo design. This practice is both an art and a science and always benefits from an expert touch.

Colors

Most companies restrict the palettes of their logos, web design and stationery to just two or three basic colors and then repeat those brand-wide. Try to restrict your use of color to just a few hues to make sure your look is cohesive and can be easily ingrained into a customer’s memory.

Tone of Voice

Think about your audience. Consider how they might speak and how they would like to be spoken to. This will help you to decide on your brand’s tone of voice. To some degree, this will be dictated by the industry you serve. The tech, medical, and law sectors tend to use language that inspires trust and displays a level of authority. The fashion and entertainment industries have a little more flexibility, enabling them to use fun, quirky terminology if required. You should also consider the level of product or service knowledge held by your average user. In most cases, it’s best to stick to layman’s terms, keeping things simple without over-explaining or condescending. Try to think of a range of preferred words and pieces of terminology for your brand and consider banning certain phrases if they give the wrong impression. Be careful to double check all spelling and grammar to ensure an air of professionalism.

Product Range or Service Specification

The best brands specialize in just a few areas and do it extremely well. Try to limit your offerings to just a few recognizable products or services, as this tends to give a greater impression of quality and expertise and will help to make sure what you offer is instantly recognizable.

Digital BrandingPersonal Branding

Start-Up Business: Turning Your App Idea into a Business

Coming up with novel ideas is something we’re all capable of. Everything single one of us has woken up in the middle of the night or sat up straight in the bathtub with a lightbulb flashing over our heads, marveling in wonder at how brilliant our imaginations are, and how great we are at dreaming up new ideas and concepts. This, in itself, is nothing particularly special. What is special, however, is finding the resources, energy, and motivation to transform those ideas into something real, tangible, and – perhaps most importantly – profitable. 

If you’re able to take these next steps with your mobile app ideas, then you’ll quickly make yourself stand out from the crowd… and the vast majority of ideas never making past the initial stages. 

Taking Steps to Mobile App Success

Why do so many mobile apps never get transformed into businesses? Well, there is no shortage of reasons why this is the case. However, perhaps top of the (rather long) list is the undeniable fact that making mobile apps work as businesses is something that takes real-time, real effort, and real planning and validation. 

Thankfully, there are plenty of steps mobile app developers and budding business people can take in order to help their ideas progress, and in order to gain success from the very earliest stages of development. In this blog, we’re going to look at some of the absolute essential actions you should be taking if you want to see your mobile app business take off… and they’re a lot simpler and easier than you might expect. Remember, these aren’t absolutely foolproof hacks for success, but they will establish good practices, and they lay the foundations on which mobile app business success can be built. 

Identify Your Audience

Knowing your target audience isn’t just essential for mobile app businesses, it’s a key part of launching any business. It’s all too tempting to say ‘my app is for everybody’ – this isn’t going to get you anywhere. 

If anything, you need to be narrowing down your target audience as much as you can, and identifying the key criteria which set your ideal market apart from others. Once you know exactly the type of people your app is for (and we mean age bracket, income level, job status, lifestyle, etc, etc, etc), you can start tailoring everything from your marketing efforts to your app design to appeal directly to them. 

Research Your Competition

Once you’ve figured out who your app is for, and you know exactly what your app does and why it does it, the time will come to really check out the competition. Unless your idea is something completely novel and unique, there will be other apps out there offering very similar or identical solutions; your job is to research what difficulties they overcame, what their audience loves and dislikes about their app, and how you can take the concept one step further. 

Clearly Define What Your App Is

Apps come in all shapes and sizes, styles, and uses, and the market can be massively confusing for those seeking solutions for their mobile devices. Your job is to define your app as clearly as possible: make sure that, from the very first moment, your audience can identify exactly what your app does, who your app is for, and how your app can make a positive difference. For example, you are developing an app for tracking calories, you might want to define the benefits of tracking calories and who can benefit from using the app.

This will help with everything from your listing on the App Store etc, to the way your app is marketed and used.

Carefully Consider Branding

Make no mistake: branding is of the utmost importance when it comes to your app business, as this will define how your app will be seen and received on the marketplace, and it will create that all-important first impression among countless competitors and distractions. 

There’s plenty of information out there on the net regarding which colors communicate which ideas, and how logos, emblems, and slogans can make a difference, and we’d encourage you to spend some time getting used to the way branding can be key to getting your message out there. At some point, as your plans grow and start to become finalized, you’ll most likely need to start delegating certain tasks. Bringing in a branding or marketing expert and a copywriter could be one of the best decisions you make unless you’re confident you have the time and objectivity to really make it work by yourself. 

Get It Out There

Once you’ve put the time in following the above steps (and believe us, this is far from an exhaustive list as you’ll also need to assemble a team of dedicated partners, and spend time costing your business venture), you’ll be ready to launch. While this is an exciting time, it’s also a period that requires plenty of preparation in order to get the most lucrative results. 

You know the nature of your app better than anybody, so you’ll hopefully have a clearer idea of how to launch and what the launch will need. A website and some key social media platforms are surely essential, and most apps nowadays come with mailing lists and preview lists, too. Sites like the beta list can help you identify and target early adopters and influencers, and if your app has local appeal, then events, happenings, and parties might be appropriate, too. No matter how you approach your launch, your goal should be the same: to get people talking about your app, using it, and having the best possible experience with it. If your launch manages to do this while drumming up excitement, then you’re onto a winner.

Well, there you have it – Messapp’s guide to turning those ideas into a reality and making your mobile app ideas into a business that works for you. We’re specialists in mobile app development with years of top-level experience, and we’re confident we can assist you in making your concepts fly. Get in touch today to speak to a member of our team; it’s the first step towards success.

About the Author

Though a lawyer by trade, Vasily Malyshev found his passion for mobile tech, self-taught design, and development. He is the founder of Messapps, one of the top New York app development companies. Today, in addition to working with Messapps, Vasily is also teaching app development and marketing at New York University and regularly invests in other tech startups.

Digital Branding

Radar Speed Signs – How Effective And Beneficial They Are

People have consistently been in a rush looking for a thriller experience, and with regards to driving a vehicle, the vast majority will decide to drive it fast if there are no limitations.

More than 1.25 million individuals kick the bucket every year because of streetcar accidents. The numbers are crushing and that is the reason it’s more than would normally be appropriate to manage the speed of vehicles anyway conceivable to lessen the sudden passings and wounds.

Because of the innovation that has given numerous helpful alternatives, so as to forestall the mishappening. Radar speed signs are the subsequent stage in controlling rush hour gridlock speed. It is equipped for recording the speed of an approaching vehicle and afterward shows it through the LED lights. So in this post, you will get to know about the numerous advantages of utilizing a radar speed sign.

Significantly more secure than the speed breakers

It gives incredible security in contrast with hindrances that are bothering and excruciating. Additionally, the hindrance causes traffic speed capricious as certain vehicles don’t back off.

Radar speeds signs oppose habituation

The human mind gets desensitized to a dreary boost (therapists call this procedure habituation). That implies when individuals see the equivalent, static school zone sign or 20 mph give up and over, the psyche begins to overlook it. Sooner or later, it doesn’t enlist seeing it.

That is the place radar speed signs come in. Each time you pass them, they streak another bit of information. Their input is a continually changing upgrade in your static daily schedule, which implies you are less ready to habituate to them.

Can help calm the traffic- which is a great benefit

Erratic traffic is whenever more wild than controlled traffic. Traffic controlling would basically mean controlling velocity. What’s more, these radar speed sign sheets are the best things to trust. Henceforth, the responders of these sheets are far more than the standard ones. That is the motivation behind why these signs trailer sheets are confided in more than the standard ones. Traffic calming can be considered as one of the benefits of these sheets; that is startling when you hear their name.

Teach and educate the public and make better, happier citizens

Impossible you say? No, it’s true. There is some truly fascinating science about how the mind reacts to driver speed signs (called criticism circles) that says, let individuals know when they are speeding, offer them a chance to address their conduct and they will. That is instructing drivers and helping them to be productive members of society. People, in general, acknowledge a delicate update unquestionably more than glimmering blue lights in the rearview reflect. Furthermore, a nonappearance of speeding tickets makes for more joyful residents and happier citizens.

To wrap it up, these are a portion of the astonishing advantages of utilizing radar speed signs. Ideally, this snippet of data may help you in your future endeavors.

Digital BrandingLegal BrandingPersonal Branding

6 Tips for Developing an Agile Brand

Change is constant and rapid in today’s time of doing business. The ability to adapt to change is not a luxury but a necessity. This makes it important for businesses to develop an agile brand. Brands should be quick to keep up with market trends and customer behaviors, among other things. In this short post, we’ll talk about some of the best ways to develop an agile brand. 

1. Learn the Basics

It is difficult to develop an agile brand if you do not know the fundamentals of how to do it. With this, you need to study. For instance, one thing that could help would be taking a change management certification course. While there are many things that you can learn from the latter, one of the most significant you could learn would be how to create an agile and competitive company or brand that can stay attuned with the fast-changing marketplace. 

2. Be Adaptive

To build an agile brand, you need to be nimble. To do this, learn how to take a risk. Do not be limited by your desire to be consistent. Take the case of Netflix as an example. It has changed its business model several times before it finally found the most profitable. By being adaptive, you are demonstrating that you are willing to bend a bit to keep up. Your brand strategy must be able to flow and flex with change.

3. Collaborate

An agile strategy for building a successful brand capitalizes on collaboration. By working together, you can create better solutions, which will be instrumental in the success of a brand. To build a collaborative environment, there is a need for openness and creativity. The more an organization learns to collaborate, the bigger is the room for improvement.

4. Build the Right Team

Speaking of collaborating, building an agile brand also calls for the need to have a competent team. Gather some of the brightest minds within the organization. The team should have people who can quickly implement novel strategies depending on current trends. 

5. Implement Rapid Prototyping

Rapid prototyping refers to the quick fabrication of several models. Agile brands should create beta versions of a brand strategy simultaneously. Instead of introducing one strategy and testing its feasibility, an alternative approach is to introduce multiple strategies at once, test, and see which ones will work the best.

6. Be Timely

To be agile, your brand needs to be timely. One of the best applications of this would be when it comes to releasing your marketing campaigns. Your materials should be relevant and well-timed. For instance, if it is Christmas, you need to release holiday-themed ads. By doing this, you can appeal more effectively to the emotions of your target audience.

We are living in a fast-paced society where businesses must keep up with the changes. With this, it is crucial to building an agile brand to meet the changing demands of the market. Take note of our recommendations above to make this possible. 

Digital Branding

How Cloud Computing protects companies from Coronavirus?

With Novel Coronavirus (COVID-19) creating pandemic and more and more deaths since its inception last December, the professional world has tried to make remote network arrangements for the work. The spread of Coronavirus has led all the businesses to work remotely. It shows that most of us are switching to the internet and cloud-based solutions.

  • The organizations which were already having remote network infrastructure are subject to benefits in this situation. They are in the process of updating their existing software services.
  • Other organizations that didn’t have any cloud-based services available for remote work are rushing to build their software applications. They are concerned about the future and are preparing for any such pandemic outbreaks.
  • The Coronavirus disease that started in China had created several controversies in the past and today also. But, we must utilize our energy in finding a solution to fight against such disease. For companies, the best solution presently is to shift their focus on cloud computing.
  • Having a cloud application means businesses will have no effects on their work in such a pandemic. Having a cloud application will not only increase the scalability but also have additional benefits listed below.

Advantages of having cloud solution for your business amid Coronavirus

– Reduction in the cost

Businesses will save the necessary money using cloud solutions for their operations. These savings are in the form of a reduction in human resources, an increase in work efficiency, and deploying standard cloud solutions for multiple tasks.

The most significant reduction in the cost is the hardware, software, and additional technology infrastructure you have to purchase to fulfill the needs. Instead, here you need to focus on cloud-based solutions to meet your needs.

– Performance is improved

The cloud-based solutions, for example, S4 HANA cloud solution, and already running on tried and tested internet network.

You don’t have to worry about speed and efficiency. It is regularly updated to meet the requirements of the growing world.

It is best if you focused on how you will improve the solution; performance will increase by default.

– Reliable

When you are running your business operations using cloud solutions, it becomes necessary for you to check its reliability.

Talking about reliability, cloud solutions like S4 HANA cloud provides you the most important features like data backup and data recovery.

These two features are essential, especially when people are working remotely in COVID-19.

– Security

Along with reliability, cloud computing networks use the most critical security features.

When your organization is using cloud computing, be assured that cloud computing is the most secure network.

Your business is not only secured against any potential loss but also protected against all the security vulnerabilities your business will face in the future.

– Keeps you ready for the future

Businesses that were already present on cloud infrastructure are ripping the great benefits in today’s scenario.

They understood the importance of cloud-based solutions, and they prepared themselves in advance for any uncertain situations like COVID-19.

But it is still not late. You can always migrate to cloud-based solutions and be ready for any outbreaks occurring in the future.

Getting ready for cloud-based solutions like S4 HANA Cloud means keeping yourself prepared for any uncertain situation or possible changes and challenges the future will bring concerning our business.

Innovation is the real face against danger. 

 Let us consider the present situation. The companies are not working from their offices on account of lockdown. And employees are working from home.

In such a scenario, you may visualize that the only thing that is positive in such a situation, is the innovative ideas adopted by organizations to fetch the required results to their clients.

We are strengthening our toolset and more innovations are yet to come in the coming days.

Organizations have to admit that cloud-based solutions are the best solutions. Also, we always feel that innovation can face any danger that we all come across.

Conclusion

 Day-by-day, we can see that an enormous amount of data is generated. With Big Data, you need big storage. And that is where the cloud computing steps-in.

Cloud applications provide organizations with all the facilities to store, analyze, and extract meaningful information from this enormous data in a scalable and cost-efficient manner.

Digital Branding

Winning Bid Management Strategies For Businesses

The competition in the B2B domain is growing these days and businesses are struggling to stay ahead. The biggest challenge relates to finding the best opportunities and capitalizing on them. Looking at the right places is important and so is using the right approach to get projects for your business. Bid management plays a key role in this aspect as you need to understand what really can make you successful with tendering. Essentially, you cannot follow a one-size-fits-all approach with tenders because they vary in size and complexity. Still, there are some bid management strategies you can rely on for winning the tendering game.

Develop corporate literature

Even before you start exploring opportunities, you need to have well-defined and coherent corporate literature in place. This is because businesses that collaborate with you would want to verify whether your organization holds relevant skills, experience and mindset to complete the projects to the highest of standards. Ideally, your corporate literature should include elements such as policies, licenses, accreditations and case studies. Beyond just having the right elements, it should have consistent, credible and rich content to showcase your achievements, track record and professionalism.

Source the right opportunities

Once you have the corporate documentation in place, you are all set to start exploring opportunities. Sourcing ones that are right for your business is vital. In the current landscape, Online Tenders make a smart approach for the organizations that want to find projects to match their capabilities. Besides capabilities, the other key considerations while assessing the suitability of tenders include domain experience, location feasibility, team skills and financial threshold. If you think that you can deliver to the buyer’s expectation, you can go ahead and bid.

Assess the buyer’s expectations

After ensuring that you can handle a project considering its specifications, you need to assess the prospective client’s expectations as well. They often have specific requirements and tender responses that fail to address these requirements tend to get lost in the crowd. A thorough look at the specification documents is the best way to get started. Further, you should pick the key information pieces, understand how the client’s organization operates and try to reflect the right mindset in your response.

Have a thorough bid management plan

Now that you have a clear idea about the project and client expectations, it is time to get started with creating a proper bid management plan. Creating a hurried response can kill your chances of success with tendering. Outline the key factors such as response to individual questions, documentation to be attached with the response and format of response. Ensure that you formulate the plan while keeping the submission deadlines in mind. Proper proofreading of the response before submission is also an important aspect of the bid management process. Something as trivial as spelling mistakes, grammatical errors, mathematical miscalculations and formatting problems can damage your chances.

An effective bid management strategy can make all the difference between success and failure for your business. So you must go the extra mile to create one and adhere to it as a standard for tender submissions.

Digital BrandingPersonal Branding

How to Come up with Topics for Your New Blog

Starting a new blog can be scary. Terrifying, even. It’s important to note that coming up with topics for your blog doesn’t have to be intimidating. There are a few things you can do to ensure you never have difficulties coming up with something interesting to write about, and they aren’t as difficult as you may think. In fact, they are actually pretty simple.

We’ll be going over some of those tricks in detail, so if you’re ready to start learning, keep reading.

Take Some Time to Brainstorm Ahead!

First, you want to start with a good old-fashioned brainstorming session. This is because taking the time to brainstorm topics is a major must when starting a new blog. With all the fake news out there, you’ll need to have unique ideas and supporting evidence, if you want your blog to stand out from the get-go.

Before you can come up with an entire list, though, you need to get the ball rolling and write down one or two of the topics that are already swirling through your mind. Even if you can only come up with one idea at the beginning, it’s all you need to get started.

From there, you simply need to change scope.

Let’s say, for example, you want to write a blog post about the importance of marketing. This is a pretty broad topic on its own, but if you change the scope, it opens up a world of opportunity. And before you know it, your one idea has turned into 6 or 7.

You can also write about topics like the importance of organic marketing, the most recent changes that have happened with marketing strategies in your niche, the differences between marketing on different social media channels, and much more.

All it takes to successfully change scope is a different perspective, a good brainstorming session, and the willingness to take some time to plan ahead.

Use Content Tools Like Google Analytics to See What’s Working

With that being said, though, you also want to make sure the topics you come up with will work. That means using content tools like Google Analytics, HubSpot, and ClickFunnels to keep an eye on how your blog posts stack up against the competition.

When audience members read content, they’re looking for a number of things, including easy-to-read layouts, mobile functionality, engaging copy, and accurate search engine optimization. Having the data from each blog post at your fingertips can give you the ability to analyze whether your topics and overall blog can satisfy those needs.

No Need to Look Far: Write About Topics That Concern Your Site!

No matter how well thought out your blog topics are, there’s no chance they will perform well if they don’t fit in with the content on the rest of your website. So if you’re having trouble coming up with blog topics, look no further than that topic! Most notably, your site’s security.

Cybersecurity is a major issue for every website owner, including you, and it can provide a broad range of topics for you to write about. Some examples might be the best way to ensure the backend of your website is secure and the best way to establish strong security initiatives among staff members.

How-To Guides Are Always Great and Really Popular!

If all else fails, you can never go wrong with writing how-to guides! These have been shown to perform well on a regular basis, especially in the online blog space.

Think about it.

One of the most common things people do is Google the answers they’re looking for. Your goal with how-to guides is to walk your readers through a process they don’t yet know how to do and provide them those answers.

Write What You Know

No matter what your blog is about, it’s always going to be possible to come up with topics. All it takes is a little time, a new perspective, and excitement regarding the experience your readers will receive when they click onto your content. What is more, there are plenty of writing and editing tools and services like ClassyEssay which apart from providing academic writing help can also assist you in creating catchy headlines and high-quality content on various topics for your blog.

And if you ever struggle to come up with new topics, just take a moment to breathe and walk through the strategies we outlined above. You know about more than you think, and there are plenty of people out there who want to pick your brain about every aspect of whatever your overall branding focuses on.

So go out there and start writing. You’ve got this!

Digital Branding

4 Web hosting types – Things you should know before going with a plan

For an online business, having a good secure managed WordPress hosting service should be at the top of any priority list they have. With so many types of hosting to choose from and “players” to go with, it might get a bit confusing sometimes. 

Add in the fact that they all use the same terminology like bandwidth, SSD, storage, things can get even more unclear, especially for someone who is not that tech-savvy to begin with.

I want to discuss the main web hosting types in this text. As businesses grow, they may need extra resources which encourage better website speed, more storage space for media and servers that can handle larger amounts of public traffic.

Hopefully, after reading this, you’ll get a clearer idea for what each type is best for in what circumstances and what to go with for your own business.

Shared web hosting

Shared web hosting is best for those businesses who are still in their start up phase, meaning they do not need much extra resources to operate online.

If you need stable shared hosting under $1 with 99.98% uptime guarantee click here →

Why is it shared you may ask?

It’s quite simple. With these types of hosting plans you “share” webspace with others, sometimes, hundreds of websites hosted on the same server instead of having your own set of resources.

This leads to the biggest advantage that a shared web hosting plan can offer – it’s cheap price. The costs usually range from around 3 to 10 dollars per month and is quite obviously, the best choice for businesses who are still small and cannot afford to spend too much money on web hosting.

On the other hand, there are its limitations. 

As you can assume, sharing resources with tens, sometimes hundreds of websites on the same server is not a good idea if you are trying to handle a larger amount of visitors,some may just slow you down.

These things do happen, and if a website gets an increased amount of visitors, not only will it slow down by itself, it will also affect neighboring sites, since everyone’s in the same boat.

In summary: Shared hosting is the least capable type of hosting plan with limited resources, nevertheless, a very good option for those seeking a cheap way to host their website when just starting out.

Reseller web hosting

Reseller hosting is similar to a shared hosting plan in some ways, though, not as quite the same. You see, the idea here is that you buy a hosting plan (similar to the resource capabilities of a shared hosting plan) and resell it to others for a monetary gain.

Basically, you are paying for a hosting plan that has extra administration tools and can be resold for other parties. This way, the parent hosting company gains an extra client and you are making business as being the middleman.

Typically, the prices here range from 15 to around 50 dollars a month, depending what resources are given with the plan that’s resold. 

Apart from a regular hosting plan with a certain amount of bandwidth, disk space and capabilities of handling website visitors, you also gain a set of administrative tools which will let you take care of the people that you sold hosting plans to. 

In summary: this type of web hosting is best for those who want to have their own web hosting business, or are looking to gain more hosting perks for themselves, by reselling the services of the parent company. 

Cloud web hosting

Cloud web hosting is one of the latest innovations in the world of web hosting for businesses. Here, companies sell you a plan with the idea that you will need to expand in the future and gain more resources for your usage.

The biggest advantage of cloud web hosting is arguably its capabilities. You see, such servers are made up of smaller individual servers, joining up in one system capable of hundreds of websites with much bigger ease than that of a standard shared hosting plan.

In fact, after going with a shared plan at the start, it is best practice to move on to a cloud web hosting service as the next step. Most hosting companies in this case, offer prices based on the amount of resources you use up, so it’s more difficult to tell the exact price range for such.

In summary: if you want to go to the next level of your business growth after your initial plan, you can do that by choosing a very flexible cloud based hosting plan.

If you have not decided what to choose, give it a shot with web hosting trial offer from Hostens →

Virtual Private Server hosting

Yet another step forward after shared hosting could be by choosing a VPS or Virtual Private Server. It is what the name says – your own virtual private space. The main advantage here is that you also get additional resources when compared to a shared hosting plan.

It’s pretty-much another middle ground between sharing your resources with others, to having your own dedicated server. Even though the resources here are also shared among others, the difference from a shared hosting server is much more prominent in terms of what resources you have.

Here, you are also safe from neighbors, which may slow or even take you down with them as they receive more traffic, while also being a much cheaper option than a standard dedicated server. 

Prices here range from 50 to about 100 dollars a month for your hosting plan.

In summary: a VPS is a very capable option, designed for those who want to maintain their independence from others.

The article was prepared by prepared by Hostens.com team