Category: Digital Branding

Digital Branding

How can SEO help your business get more exposure?

SEO is basically a search engine market, many businesses in today’s world are using SEO, and everyone goes for the option of SEO as it has many benefits. There are many benefits of SEO that no one could even imagine. Everyone is concerned about the thing that they will be using, and if you are confused about that, you can check out the posts on the same topic.

In SEO making the choices for keywords is an important game. People basically are looking the products that you have uploaded on your website, and if the stuff that you upload is good, then that will increase the goodwill of your website. SEO targets the traffic, and it is its major work if the files are properly optimized and managed it’s like a cherry on the cake, you are good to go for your well-done website.

There are many benefits of opting for SEO services which can easily catch your attention and make you invest in it. Let’s find out the unlimited range of benefits you can gain if you opt for the SEO service:

Cost-effectiveness

The other platforms which provide traffic on your websites such as social media advertisements, hoardings, and e- media are way more expensive than SEO. You will not be able to get the results from other platforms as soon as you can get the results from SEO. It is much more cost effective and cheaper as compared to other platforms of advertising.

SEO is much better than all the other stuff that is known for bringing traffic on your website. It has proved it over from the time when it came into consideration but selecting the best SEO Company is a must.

Increase organic traffic

SEO companies are known to increase the visitor’s traffic on the website as they are designed in the way that it can increase the visitors’ traffic on your website. Increasing the visitors is not an easy task, but it’s the work of SEO companies, and they are expert in their work. They have years of experience and are efficient in their work. They work with a strategy so that they can solve several problems at a time.

The Fort Lauderdale SEO agency experts work effectively to provide a range of benefits. You can get the results of SEO companies really quick as compared to all the other platforms of the same stuff. Several platforms offer the same sort of things as SEO companies, but they are not able to deliver the results as soon as an SEO company.

Target the market

SEO companies target the market in your field so that you can be on the top amongst all the other websites that provide the same products as you do. They focus on a particular market it is called a nice market, and they majorly focus on niche keywords. At times, you may see that your competitors or rival’s traffic is increasing and that may convert to sales; you need to check your techniques for the same.

SEO experts or professionals kind of have a lot of experience to handle all the different problems at the single time, and that experience makes them learn a few strategies so that they can improve your website in a manner that you will reach to the goal as soon as possible.

Techniques

The SEO professionals go for some tactics and techniques that they are experienced in so that they can solve the problems and create or design the website according to the needs of the people which are availing for the SEO. They have some techniques through which they can make the website look good and make the website look attractive at the same time. They majorly focus on all the factors that are used to design the website effectively.

Such techniques could be used in a way that the businesses that are going for the option of SEO companies do not face any problem related to the same. Some of the SEO companies also refund the amount if the business is not able to get any positive results through the company.

More exposure

In today’s world where business is growing and is being established day by day, every business needs more exposure. SEO is not used by a single sort, but several kinds of people use companies but all over the world for their businesses. Every business wants people to know about its products, awareness in any business is very important. The business when comes into consideration it needs to be known by people, every business needs to be popular to be successful.

In the arena where everyone is looking for different platforms of advertisements, SEO has proved itself the best platform for the same. Businesses need to be known amongst all the people so that the products of the business could be sold.

It will make your website look attractive

SEO will help your website look attractive and good. As they have many tactics and tricks and experience through which they can solve many problems at a time. SEO professionals are trained in a manner that they can bear a lot of pressure at a time. They have the ability to make any website look good in a certain way. They have experience through which they can check out the websites of your rivals and help you make your website according to your needs.

The SEO experts are of great mindsets, and they have a very good sense of humor, and with that, they can manage all the things and all the problems. SEO is a bit complex, but once the concepts are clear, it’s not a tough job.

The Final Verdict

In the above post, the importance and benefits of SEO are mentioned, hope the above post was useful to you. For more related information you can surf the net according to yourself. SEO is very important for a business to be popular. You should hire an SEO company after checking its reviews and checking it at your best level.

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Know The Ways of Measuring The Success of Optimization Strategies

In the field of SEO or search engine optimization knowing accurate measurement practices is critical for achieving success. Experts who are fluent with search engine operations are aware of certain mandatory tasks like deriving ranking potion by tracking data, links and referral sites. This form of information tracking helps the experts to manipulate the strategy employed for SEO and also for finding out ways to succeed in this ever-changing field.

The recommended list of metrics which are used for tracking purposes

It is a fact that one website differs from another in terms of not only business but also has a set of unique metrics that govern the website. However, there is a general list that applies to all websites that are operating in the online field. Optimization for search engines requires individuals to know and evaluate some specific metrics which are discussed below in detail.

  • The status of visits by referring

There are many sources on the online filed which provide a website with traffic. As a website owner or business owner it is important to keep track of the amount of traffic which is gained from the following sources:

  • Through direct routing: The visitors who arrive at the website by direct keyword search with no spaces are known as direct visitors. Website clicks that are gained through bookmarks or email links also form the cluster of direct visitors.

 

  • Traffic through referrals: Links in the web or in coded emails that includes promotional and/or brand advertising links are known as referrals. When website traffic is achieved through such sources, then it called referral traffic.

 

  • Traffic obtained through web search: When search engines direct visitors to a website, then it is termed as search traffic.

When the above-mentioned sources of traffic acquisition are evaluated, then a business owner will be able to gain knowledge regarding the exact number of visitors that the website is gaining. Usually, such evaluations are carried out on a monthly basis. The acquired data will help in the identification of problems or weaknesses. The data that is gained should be suitably used for brushing up or changing the marketing tactics for acquiring a better result.

  • The share of each search engine in the organic traffic of a website:

Seo Services are specifically designed for making the website searchable so that all search engines show the website whenever relevant phrases are entered by an internet user. There are more than one search engines which are in use. An internet user can use any search engine for acquiring results. As a website owner and also as an SEO expert it is important to review the traffic that is gained from each search engine individually. There are some important reasons for analyzing this data because it will help to understand the following things:

  • A clear comparison can be drawn between the performances of the website in each search engine concerning the estimated share in the market.

 

  • The sudden decrease in traffic with respect to a particular search engine traffic will essentially help in analyzing the underlying problems resulting in the low count of visitors through that search engine. If the scenario is such that all engines show a similar decrease in terms of organic traffic, then the problem can be related to accessibility.

 

  • SEO is not a set of actions that will be suitable for all search engines. Some search engines might respond well to target reaping or inclusion of keywords while other search engines might give more value to links for anchor text. When one single search engine shows a significant drop in traffic, then SEO might have to be reconfigured to address the sudden devaluation.

Therefore knowing about search engine traffic separately for each engine will help in deterring the best strategy for improving traffic through one or all search engines.

  • Phrases and terms that generate traffic

The keyword is very important, and an individual should be aware of the words and phrases that specifically generate traffic. There are rising trends in the arena of keywords, and it is important to note the keywords that are in demand, the performance of certain key terms should be analyzed, and if there are terms that are bringing in significant traffic, then those should be optimized. Drop in the volume of key term search can also be a seasonal issue and in this regard, a person should note the terms that are working for a particular time during the year.

  • Pages are getting visits through search engines

Websites can have multiple pages, and it is important to note that if all the pages are receiving at least some traffic from search engines. Measuring the number of visits will help in the overall analysis of SEO.

Therefore for getting maximum traffic by employing SEO stagiest, it is important to scan the metrics that deal with website traffic thoroughly.

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Can SEO Beat Other Digital Marketing Strategy in 2019?

Search Engine Optimization is the well-known digital marketing practice that is used by a number of businesses to gain traffic on the targeted website. It is easy to find that you can choose any of the agencies to gain all the benefits but still, SEO is almost equal to social media marketing, and anyone can gain the advantages. But, can SEO beat other digital marketing practices in 2019? Well, it depends.

Considering all the stats from past years and all the benefits in this year, you can say that SEO can easily take over all other platforms. The strategies are changing because the Google algorithm is hard to track because it is based on various factors. Despite all the facts, the below mentioned are the top five factors that can help you understand why it is highly reliable and better to prefer as compared to other ones.

1. Potential

The potential is still high for SEO, and it can increase the traffic by many times with the single use. There are billions of searches done in every day on Google and another search engine. Google holds the highest number of users, and it has a number of ways to boost the website. If you are targeting any specific keyword with higher search and proper strategy, then you can gain all the traffic on your website.

In case, you are targeting a highly competitive keyword then you may not rank, but you can focus on lower targeted keyword. It will be providing a little traffic, and it will help you out in various manners. You have to stay selective, and then you will be getting all the benefits. Keep it in mind that you choose the best service providers to obtain all the benefits. The potential can’t decrease that’s why it is better.

2. Comparatively Cheaper

As you look at all other types of marketing where Social Media Marketing is quite reliable to gain brand awareness, and it is preferred by a number of business. But, if you look at the overall benefits as per money spent, then you can look for SEO. It is the cheaper option as compared to the other ones that’s why it is always a better choice. You can try it out now and gain a range of benefits with ease.

It is always necessary that you choose the comparatively better option that is going to save your money. With the choice of poor service providers, you may not get the same benefits. That’s why it is always necessary that you choose a reliable service provider. In case, you are new to SEO then you have so many things to learn. The most efficient service providers can fulfil the need that’s why you can try it out with ease.

3. Easy Choice

SEO is the easy option, and you can easily find a number of service providers who can fulfil the need with ease. Keep it in mind that the choice is hard at the beginning, but you will find plenty of service providers in the town. The very first factor is to look at service providers that are expert in this profession and offering a range of services. Among all the service providers, quality is the first factor to consider.

Even, you can consider experience which will be the first choice that’s why you can look at it. Choosing such service providers can be hard, but you will be able to get unbelievable benefits. These may be hard to find, but you should try it out and go well. As you choose social media, you have to choose graphics or content creator, and then you have to choose all the promotional tools. It will work perfectly that’s why you can look for it.

4. Google Look for Homepage

It is easy to find that Google is always going to crawl for the home page and you should focus on some of the best keyword mappings. The sitemap is also important that’s why you should look forward to that. If your homepage is perfectly optimised then gaining all the benefit is easy. There are many ways to optimise a page, and each method will be helping out gaining all the advantages. The traffic will be increasing on your website, and it will work perfectly in most of the cases.

In case, someone is using any other search engine then you can still rely on it. The chances are higher that you will be optimising the website mainly for Google and then for Yahoo as well as Bing. In addition to this, you can consider other pages. These will increase your traffic that’s why you can try it out easily. These are some necessary factors to take into consideration, and you can rely on it.

Some Problems

There are few problems which can make SEO as less preferable. The very first reason behind this factor is the number of websites trying to rank for a particular keyword. Getting your website on the first page can consume time that’s why you can look forward to it. These are some of the problems that require eradication that’s why choosing the best service provider is necessary.

With the help of SEO business Melbourne, you will be eradicating all the issues. That’s why you should look forward to it. Another bigger problem is to find a service provider because there are many fraudster companies and you should look forward to the best one to avoid trouble. These are some necessary factors to look at.

The Final Verdict

So, it is easy to claim that choosing an SEO service provider can help in 2019 and it will be the most competitive and comprehensive solution for your website need. You choose a number of companies to eradicate all the issues. Hope, this guide will help you out and gain all the benefits. Make sure that you do the proper research so that you can find the best service provider.

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How is Sitecore helping in putting the customers before products and sales?

Are you thinking of reinventing your customer engagement and reinstating your digital marketing approach? When you are competing with hundreds of reputed and popular brands online, you need to think beyond product quality. Any company that wants to retail online has to focus on their digital commerce architecture. It is nothing new, but it can be a ground-breaking concept for your sales. It can form the foundations of your online retail system.

All the online content a website has depends on its e-commerce architecture. Therefore, you must pick the right CMS to power your site. There can be several approaches to designing and maintaining an e-commerce site. That makes selecting one architecture among the many available ones challenging. The three most effective architectures include experience-led, commerce-led and API-oriented methods. What kind of architecture would you pick to power your digital retail platform?

Why should you revisit your site’s customer experience features?

Research shows that customer-experience oriented e-commerce architectures are most effective. However, the concept can be new to many. A digital experience platform (DXP) powers the customer-experience oriented architectures. It is important because this form of architecture can create a fully immersive experience for the visitors. It is the only way to amalgamate customer relationship with your brand. You might find the other experiences restricted since they do not share customer data sourced from the content marketing strategies, commerce, customer experience, CRM and ERP engines. It can create silos that do not communicate well with each other. Not paying enough attention to customer experience is a major faux pas that you should avoid at all cost.

In the case of a customer-experience first approach, the DXP feeds all the necessary data to the outside world. While using a DXP, you will enjoy several unique benefits that do not come with other forms of digital commerce architecture. The presence of a DXP enables fine control of the content and accurate content management. Coupling it with personalization can allow you to feed pertaining content to each user. In the event of introduction of new data, you can always set up an A/B test for testing the acceptance and effectiveness of the new content. In short, if you want to enhance your customer experience, adopting a customer-experienced led digital commerce architecture is the smartest way to go about it. It can offer rich experiences across multiple channels including desktops, mobiles, and the Internet of Things.

What makes Sitecore the best option for customer-experience first brands?

Here are a few benefits of leveraging the customer-experience led digital commerce architecture for your site –

It can provide a unified customer experience

Keeping customer data in silos can do no one any good. Your CRM should have access to that data. A DXP led platform like Sitecore can offer seamless and immersive customer experience to all your visitors irrespective of their location and product preferences. Accessing enough customer data in the form of their geo-location, and purchasing history allow the CRM engine to offer relevant products to your customers. Sitecore’s DXP oriented digital platform can extend personalized experienced on Android, iPhone, and other OSx. The CRM and CMS engines can source customer data across several channels including social media, email interactions and land-based POS interactions to perfect the digital marketing strategy of the brand.

Leveraging microservices for customer experience

While choosing customer-experience oriented digital commerce platforms, you need to find out how it interacts or utilizes the microservices. Microservices are 21st century’s answer to the legacy monolithic services. As their name suggests, the monolithic systems are uniform and huge. They can run several functions that share dependencies throughout the system. Since they are a single and massive system, managing it becomes costly as it grows in size. Adding new features and updates become challenging with each extra step. The primary cause of this difficulty is the tight coupling of the elements on the monolithic system.

As a result, the micro-services dependent architecture is becoming popular. They lack the unnecessary complexity of the monolithic systems. Microservices are self-regulating and easy to manage. Developers can create them by pulling each feature and function in independent subsystems. As a result, it is possible to make changes to one subsystem without upsetting the others residing on the same system. The user sees these microservices as one unified system, but in the background, these subsystems communicate via API calls. In the end, the microservice environment is more stable than monolithic systems due to the successful isolation of the subsystem elements.

Independent microservices make extension and addition easy

When working with microservices, the website developers can leverage the isolation of this architecture for extending each subsystem. It can reduce the amount of testing necessary to develop and run an e-commerce site. It allows the users to iterate quickly and accurately in significantly less time. It makes the digital commerce platform scalable and budget-friendly. It is a unique feature of Sitecore that allows the user to extend the platform and add new features to it without wasting time or energy. Any new trends and customer reactions can get the pertaining site-wide response or single page element response depending on the magnitude of the stimuli. The developer of the website can further streamline the extension of new features to customer experiences across several platforms. When using Sitecore, you can use the digital commerce platform for tracking customer behavior through print ad campaigns, social media strategies, email marketing methods, mobile app interactions, and non-core sites.

Sitecore experience is for everyone

While most of the benefits and information we have provided here are about B2C e-commerce, you can leverage a CMS like Sitecore to create powerful B2B websites as well. Working on customer experience naturally boosts the site’s SEO and helps the target audience find the site on Google search results. The commerce functionality of a B2C platform will differ significantly from a B2B platform, but the underlying digital architecture remains the same. Even with a B2B customer-experience led platform, the content will come via a DXP. However, it will depend on the site manager to fine-tune the e-commerce engine functions including repeat orders, organizational data, and varying pricing and shipping rules.

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Focus on server optimization to make web pages open faster

To improve your website performance for gaining mileage in SEO, you must pay apt attention to website speed. How fast the web pages open soon upon clicking the link is what usually people refer to as website speed. It is normal for website owners to face issues with website speed and they must be ready to identify the reasons for slow speed and address the issues on a war footing. From themes to plugins and all other integrations done on the website can impact website speed and you must monitor it carefully to find out the factors that hinder speed and take corrective action.

Better SEO for speedy websites

Providing the best user experience is the goal of any website for which you need speedy websites. Users expect to have a smooth and seamless browsing experience which is only possible when the website speed is good enough to open pages fast. Search engines too are ready to walk the extra mile for providing an unforgettable experience to users but must depend on the performance of websites to accomplish it. Therefore, it is not surprising that page speed which plays a vital role in ensuring the better user experience is now a ranking factor for Google. Whether you want to please users or want to do well in earning high ranks in search results, either way, you have no option but to create and maintain a speedy website that both users and search engines would love.

Page Speed is linked to Conversion rates and revenue

Page speed or website speed has a direct relation to conversion rates and impacts SEO performance which is another reason why you can never afford to take it lightly. Users expect any web page to open within 2-3 seconds of clicking and the longer it takes more frustrated they become. The audience has very little patience to bear with the delay and would abandon the site if it does not open almost immediately. It increases the bounce rate which is counterproductive for SEO as Google treats it as a negative point when deciding about ranking. On the other hand, fast opening websites delight users who spend more time on sites and enhances the possibilities for conversion. In addition, page speed impacts quality score of sites and even the ad campaigns.

Look at an example to understand the impact of site speed on the revenue earning capabilities of websites. Ads generate a revenue stream for websites and studies have shown that mobile sites that load within 5 seconds earn twice the ad revenue earned by mobile sites that take 19 seconds to open.

In this article, we will discuss how to make websites speedier by looking beyond websites.

The target to achieve

Website speed does not depend on the website properties alone, but many extraneous factors like web hosting server speed affect the page opening time. However, before you decide on an action plan, it is necessary to set a goal first. For all practical purposes, WordPress websites have all elements built into it that can support faster page opening time under 2 seconds. However, it depends on the selection of the right WordPress themes because all themes are not conducive for creating high-speed websites. Users too would be happy if a page opens in 2 seconds is what the professionals of a reputed Sydney SEO Agency feel. Google, of course, might not be too pleased with this target because it has set a mark of 200 milliseconds for page opening time.

The components of page load time

Page loading time is the time elapsed between users clicking on a link and opening of a web page. For a web page to open, the tapping on a smartphone or clicking the mouse sends a command to the server that processes the information and serves the page to users. At the front end, we can see the mouse and computer or any mobile device while at the back end is the hosting server that remains invisible. A number of operations happen in sequence from the time of clicking until the page becomes visible. Therefore, the page loading time is the cumulative time taken to perform all the actions that begin at the front end and terminate with the server.

Focus on the server

Focusing on the server to ensure that it not only supports the inbuilt website speed but also helps to enhance it is a more practical approach to ensure speedy website. Understanding the optimization process deployed by the server should help to devise a plan for optimizing the resources for supporting higher website speed. The server performance depends on the time it takes to display an HTML page and keeping it under a second assures good website speed.

Causes for sluggish server

Although many reasons can slow down server speed, the main contributors are inefficient coding and bottlenecks in the delivery system. Addressing the two areas can help to improve server speed thereby ensuring that it does not hinder or slow down the inbuilt speed of websites. Proper coding of the server not only supports the website speed but also improve it. Server optimization has its limitations, and for further improvement, it may be necessary to opt for speedier servers.

Page caching

Extracting data or information from the database, placing it on templates and finally serving it – this is the modus operandi of servers. The server efficiency and the power of code determine the time it takes to display data. To save time by cutting down on the repetitive process for every query, it is advisable to use the technique of page caching that creates the page once only and keeps serving it as many times the query keeps surfacing. It saves the time to display pages thereby ensuring that users can see the page as soon as they request for it.

Only when you optimize the website for higher speed than you should turn to optimize the server, for which you must work together with the web hosting company.

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Strategies that can be rewarding enough for small budget SEO

SEO is for all sizes and types of businesses including those that comprise of one or two-person teams. This is true because it is possible to create effective SEO campaigns that suit all kinds of budget. Small businesses with limited financial resources can implement SEO in their own way which is the reason why local SEO is growing at a fast pace.  Apparently, it might seem overwhelming to think about managing your SEO goals on a small budget but with numerous options at your disposal, selecting the right strategies that are easy to implement yet provide considerable returns are within your reach. Here you will find a few SEO strategies that should give a quick and easy start to your SEO campaign under the guidance of Vision Smash local SEO Company.

Aim for mobile SEO

Since mobile-friendliness of websites is a ranking factor, it is imperative that you must optimize for mobile devices which enhances the outreach too. Mobile friendly websites perform better in search rankings, and with Google’s mobile-first indexing breaking into the scene there is no choice but to optimize websites for mobile users. Mobile optimization is not at all difficult, and neither is it costly.

Give emphasis to local citations

Small businesses with local interests must create a strong local presence to gain maximum visibility. Investing in different aspects of local SEO thus makes good sense. An easy way to increase the visibility of your website is to make it easily found against searches by depending on local citations. Getting your business listed on directories like Yelp is an effective means of bringing your business in front of searchers who want to make some immediate purchases. Similarly, Google My Business is a platform that helps all kinds of businesses with enhanced visibility.

Have a sitemap

Search engine spiders or bots should be able to crawl websites conveniently or else it results in traffic drop. Crawlability errors can damage SEO prospects, and you must take care of it from the beginning by addressing issues related to it. Create a sitemap for your website which is not at all difficult, and it ensures that search bots can crawl all the pages for better indexing to make it more visible to search engines when presenting search results. WordPress websites have an automated system for generating sitemaps which make things very easy.

Create metadata that earn more clicks

 URL, Title and Meta descriptions which comprise the metadata are very important elements of optimization that you should never ignore. You can do it on your own to get better results. The easiest way is to include the target keyword in the Title. Next, pay attention to Meta descriptions which are crispy snippets that appear in search results and give an idea about the website contents. It can compel viewers to click on the website. Lastly, get your URL structure right by taking advantage of the increased characters that have now gone up to 320 from 160.

All the above needs little money and more expertise and skills which makes it attractive for low-cost SEO.

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Ecommerce Trends: Looking Towards 2019

Image via Pixabay

According to Statista, 46 percent of internet users bought products or goods from a mobile seller or ecommerce business.

It can be difficult to determine due to nuances in the industry, by according to Shopify, the definition of ecommerce largely refers to the online sales of goods and services, sometimes from large sellers and other times from individuals.

The number of sellers is surely going to increase in the upcoming years as the market grows and more and more sellers move into the digital space. In the past few years, we have seen a lot of evolution in ecommerce practices, and we’re still witnessing some of the more important, market influencing changes take place and effect the way ecommerce participants buy and sell.

Starting from an increased use of internet shopping to the entrance of augmented reality as a legitimate product, ecommerce has changed and grown, and will continue to do. Looking forward to 2019, there are a number of things to expect in the new year.

 

A Blending of Ecommerce & Physical Commerce

A major thing that will change in 2019 is the experience of shopping online. Purchasing things from an online seller and in a physical store are two very different experiences. That being said, the way ecommerce is progressing, both of these experiences will be nearly identical in regard to visual experience and convenience.

In a brick-and-mortar store, a human assistant helps you find the right products after a conversation about your taste and preferences. What could happen in the upcoming years is when you enter into an ecommerce site, a virtual assistant suggests and guide you by asking various questions. Whether it be through text or a live video chat feature, virtual assistants will make the purchase more realistic, and purchase decisions will be better.

 

Augmented Reality Comes into Play

A big part of the virtual experience will be augmented reality, or AR. Augmented Reality is one biggest trends in ecommerce, and it is likely to grow in 2019.

AR helps buyers to choose products by creating an environment where buying can be more realistic. Makeup giant Sephora uses augmented reality to allow customers to try different makeup looks, and take pictures with the outfit they’re planning to match to the look.

Lenskart, an Indian eCommerce platform for eyewear,  allows users to try out hundreds of frames in 3D. AR allows users to capture the shape of their face, and create a virtual face, so the customer can try out different frames.

Likewise, Amazon and IKEA are two developing giants in the ecommerce space, and they too are moving towards a greater use of AR. Amazon lets you try out multiple products or appliances with an AR app, so you can make an informed purchase. IKEA is utilizing a new app called IKEA Place that uses AR to allows potential customers to try out furniture and accessories before buying.

Here, buyers will get the exact idea about the product. You no longer have to imagine how this sofa would look in my living room, you can actually see it with your own eyes. AR has already made a great progress up till now, and it is definitely one of the game-changing ecommerce trends in 2019.

As trends in ecommerce for 2019 point to a more realistic buying experience, virtual assistance and AR are looking to make the online, at-home shopping experience feel as close to brick and mortar store experience as possible.

The few shortcomings of ecommerce shopping are disappearing as the months go on and technology continues to advance. The most exciting thing about the ecommerce market is that many of the most influential advancements come without notice, meaning the best yet to come in 2019 might not even be fully in our radar.

The one thing that is guaranteed is that ecommerce will continue to be an influential economic influence across the globe!

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Social Enterprise for Organizations

Social enterprise addresses a range of challenges that organizations often face including environmental, cultural and social issues, and offers a number of benefits.

When an organization uses social enterprise a number of benefits can occur, including financial independence, the ability to reach the organization’s goals, becoming more attractive to beneficiaries wishing to donate to the organization and improved growth. According to Weisbrod (1998), the benefits of social enterprise improve the organization’s use of their traditional sources of funding like charitable donations and government grants effectively.

What Does Sam Rye Say About Social Enterprise?

Same Rye is the Co-Founder of Wellington’s Collaboration Cafe and states that social enterprise allows self-governing through independence and freedom through entrepreneurship. You can learn more about Sam Rye’s social enterprise and the benefits that it offers on YouTube.

Financial Independence

One of the main benefits that social enterprise offers is the ability to gain financial independence and sustainability. Typically, organizations that address environmental, social and cultural challenges are non-profit organizations. These organizations have relied on government grants and charitable donations in order to fund their activities.

Relying on these contributions and grants means that the organization does not control the amount of funding that they receive. Factors outside of their control like changes in government regulations and laws, competition and economic conditions affect the number of grants available and the number of donations that they will receive.

Social enterprise allows organizations to have funding that is under their control. This funding comes from business profits, which can be used to supplement or replace government grants and charitable donations.

The Auckland-based Chinese New Settlers Services Trust appropriates business activity funds to supplement the other types of funding that they receive.

Growing the Services and Scope of Services to the Community

Traditional organizational funding via grants and donations make it difficult for an organization to expand their services. The additional finances from a business allow the organization to use the funds to offer new services that cannot be funded with the donations and grants that they have received. These funds also allow them to invest in additional services and increase the scope of their organization. Smith, Cronley and Barr (2012) state that social enterprise helps organizations make their finances go further.

Business Offers Innovative Ideas to Achieve the Organization’s Mission

Social enterprise also allows organizations to explore new and innovative ways to reach their goals and achieve their mission. For example, the organizations could hire people with disabilities or provide loans at discounted rates for businesses that are environmentally friendly or align with the organization’s mission.

The Inside Out Project, located in Wellington, employs individuals suffering from learning disabilities. These individuals offer pet care or other odd jobs. This gives the individuals an opportunity to develop their skills and connect with their community in a way that they would never have been able to otherwise.

Social Enterprise Can Impact How the Organization is Perceived by Employees and Donors

Social enterprise can impact what others think about the organization, including the organization’s staff and its donors. For example, donors who have a business mindset may view the organization’s business activities to achieve the organization’s social mission as a positive thing. The characteristics of developing such missions may increase the organization’s donors’ willingness to support the organization because they know their donations will go further.

If you want to read more about this subject then take a look at the growth of social enterprise in Australia. It will also shed light on the benefits and reasons for growth of this business model.

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The Definitive List Of The Best Blogs To Follow In 2019

No matter what stage of life you’re at, good blogs are the ones that are always going to inspire you to do and try something new. Whether you’re a student, have a full-time job, or a freelancer, some blogs out there are just too inspirational. You feel the itch and your imagination goes to the sky. And, all of a sudden, here you are, with this idea in your head and you have to try it out. Since we are listening to your needs and share passions for all these inspirational blogs, we’ve made the list of incredible blogs to follow, for the year 2019! So sit down, enjoy your cup of coffee and let’s dive in!

1) Webnexs

Webnexs is a technology-based solution provider, specializing in UI/UX designs, development, marketing, Mobile applications, and web scripts. They are into IOT, AI, M2M, POS and other script developments. They target themselves as a technology company which has been providing solutions to the problems their customers face by capitalizing the technologies. We also provide e-commerce development on Magento and other robust e-commerce platforms. Our team of certified developers shares best practices, technical tricks, tutorials, tips and resources for building a thriving business.

2) HFB Advertising

HFB Advertising’s blog is about advertising design services and strategies that help businesses reach their goals. They help small businesses and corporations with full service, custom, affordable advertising design services that include logo design, web design, graphic design, online advertising, direct marketing, digital marketing, SEO, printing, marketing materials and more.

3) Orana Creative 

Orana Velarde, the founder of Orana Creative, is visual Strategist and Designer. After a few years of being asked for help in visual content creation, Orana decided it was time to offer her services to bloggers that needed that creative help that she could offer. Tapping into her design and art upbringing, taking professional online courses and having her mom as professional graphic design mentor, she founded Orana Creative.

4) Grade ONEderful

Grade ONEderful is a blog for primary teachers. I share tons of free resources and printables for K-3 teachers, including book reviews and related activities, games, art ideas, and even blogger tutorials!

5) Commercial Construction & Renovation

Commercial Construction & Renovation’ is a bi-monthly publication that covers the design, construction and facilities operations of the major commercial construction segments, including retail, hospitality, restaurant, education, healthcare and more.

6) SBmade.com

SBmade.com is one of the most popular websites in the world. We also include New Data Of Technology and some other important information on the site.

7) Serpstat

Serpstat is the all-in-one SEO platform. On our blog dedicated to Digital Marketing, we cover topics about SEO, PPC, Marketing, and Analytics. Here you can find useful tips and tricks, how-to and up-to-date news.

8) nuBranch Media

nuBranch Media is a digital marketing agency with a focus on helping small business owners improve their digital footprint. Our blog covers a wide spectrum of topics relating to web design, SEO and pay per click advertising.

9) Susan Greene Copywriter

Susan Greene specializes in writing copy, and she is a freelance copywriter and marketing consultant for over 20 years. Based in Orlando, Florida, but works with companies all over the U.S. and the world in all types of industries.  She is a straight shooter who can quickly zero in on your needs and provide affordable winning solutions. She has the proven experience to write compelling copy for any application: websites, brochures, sales letters and more.  If it needs words, you need a professional copywriter.

10) Robust Tech House

RobustTechHouse, a company by MMPS Technologies Pte Ltd, is a development house based in Singapore and Vietnam, providing web, mobile app, chatbot, and blockchain development. We provide services across the entire development process from UI/UX design, integration, coding to deployment. With our in-depth experience and domain expertise, we can add substantial value and offer solutions to clients ranging from start-ups to large scale companies.

11) The Prepper Journal

The Prepper Journal is a daily survival blog devoted to a wide variety of preparedness, survival, self-reliance and personal defense topics for readers who want to protect themselves and their family from seen and unseen disasters in our future. The Prepper Journal was started in January of 2013, with the goal of helping people become more prepared for life’s curve-balls.

12) Rags To Niches

Ragstoniches.com is dedicated to helping others make and save money online. We review money making/saving Apps, survey panels and various make money online opportunities. We also have tutorial posts including SEO tips, affiliate marketing and blogging advice for beginners.

13) NVBOTS

In November 2017, New Valence Robotics® (NVBOTS) was acquired by Cincinnati Incorporated (CI).  CI was founded in 1898 as the Cincinnati Shaper Company. The company is a global technology leader in manufacturing laser cutting systems, press brakes, shears, powdered metal presses, and additive manufacturing machines. The company is based out of a 500,000-square-foot plant on a 300-acre site in Harrison, OH.

14) FHMatch

FHMatch focuses on the importance of bringing consumers free access to professionals and removing the everyday frustration of locating qualified fitness, health and wellness professionals in their area. Giving consumers a voice to connect with professionals and providing a place for professionals to showcase their skills on a significant, credible and reliable platform.

15) Destination Luxury

Destination Luxury is an industry leader in the luxury sector, bringing the latest in hospitality, tech, design, lifestyle and more to a new audience of luxury fans hungry for the latest news and content in the art of living well. Our goal is to showcase the most sumptuous locales, capture the grandeur of good living, exclusive events, and the most evocative individuals, in alluring, poignant, and inspiring features.

16) Newszii

Newszii finds news that can tickle your funny bones! News that can stimulate your senses! They explore the Web to create and curate mind-blowing photos and stories for you! Read more quality and entertainment stories on their website.

17) Creative Mindscape

Creative Mindscape is a digital marketing strategy and full-service consultancy. Our blog covers all aspects of digital marketing as we believe that marketing to a tech-savvy audience today is a unique endeavor for every individual business. A set methodology or digital strategy doesn’t work as an off-the-shelf solution. So we provide insights via our blog that aim to help businesses of all shapes and sizes connect with genuine audiences who are actively looking for their help.

18) OnlineRockersHub

OnlineRockersHub is a blog by Nirmal Kumar, where he helps you by sharing Blogging Tips, Search Engine Optimization, WordPress Tutorials, Affiliate Marketing Tips, Google Adsense and Social Media Tips. Nirmal Kumar has been blogging since 2015 and has a good knowledge and exposure on all these areas. So, watch out for these unique tips and guidelines at https://www.onlinerockershub.com. 

19) Omghowto 

Founded in 2015, OMGHOWTO is a technology site where we will bring a greater how-to site to the Internet with content that’s understandable for regular users. We also seek to present Fresh News, useful Tips&Tricks that modern technology users will appreciate.

20) The GreenRope

The GreenRope Business Blog focuses on sales, marketing, and customer service strategies and technology. You will find best practices for implementing and managing a CRM, tips for setting up successful marketing automation, how to use technology to align your departments and much more.

21) SEO Content Hero

At https://seocontenthero.com you can get high-quality website content at unbeatable pricing. The service is run by an efficient team of people who have a deep knowledge of SEO and Digital marketing.

22) 60 Second Marketer

The 60 Second Marketer is a marketing blog run by internationally recognized author, speaker, and CEO Jamie Turner. The website offers insider tips and techniques to readers from around the globe and includes posts from some of the world’s leading authorities on marketing, branding, social media, and digital media. The 60 Second Marketer has been visited by more than 2 million people from more than 160 countries and has been providing content to readers and viewers for over a decade.

23. Outgrow

Outgrow is an interactive marketing platform that lets marketers and digital agencies create quizzes, calculators, and assessments to boost their marketing efforts. Their tools help companies generate new leads, increase their social footprint and engage their customers. There have been numerous examples of Outgrow customers getting up to 50% conversions using calculators and quizzes! Companies such as TAG Livros, MuleSoft and Radius use Outgrow to generate viral traffic and increase high-quality leads and conversions.

24. AltusHost

AltusHost has been providing quality Web Hosting services since 2008. One of AltusHost’s main goals is to provide top-notch managed web hosting services by doing it with the best customer experience and reasonable pricing rates. AltusHost focuses mainly on uptime and client satisfaction, with the fastest servers on the market and an equally efficient Support team. A unique aspect of AltusHost can be seen in the high level of support that is guaranteed with all the plans we offer to clients worldwide.

25. Red Kite SEO

At Red Kite SEO, you will find helpful information in their blog for gaining better online visibility for local businesses. In Red Kite SEO’s blog, it gives insight and advice on GMB listings, local search engine optimization, and local marketing. Red Kite SEO is headed by Pete Hogg a digital marketing consultant who specializes in local SEO. You will find more details at https://redkiteseo.co.uk/blog/
Digital Branding

How to Combine Direct Mail and SEO To Improve Your Brand

You can’t rely on SEO alone to improve your brand. You must think out of the box and innovate. The goal is to be memorable, trusted, and known by your customers.

That’s where combining an effective traditional marketing approach to an existing digital method becomes a more effective solution. The secret to branding is perfectly explained on https://one-400.com/branding/.

Combining direct mail and SEO bring tremendous value to your brand. Here’s how:

Set your goals

The first step of putting a marketing strategy in place is to set a goal. You must decide what you are trying to achieve.

Is it to —

  • Raise awareness
  • Increase traffic
  • Build social following
  • Increase sales
  • Demonstrate your value proposition
  • Invite people to attend an event

You must draw out the ideal scenario as well as your expectations for results. You can do this by building metrics and/or defining how you will measure success.

Set a budget

Every campaign costs money. The new marketing strategy you’re going implement must work within your allocated budget. You must know how much you’re willing to spend on it, then work within that range.

Having a financial control point in place will save the business both on the short-term and the long-term. It avoids unnecessary financial movements between operations and sales as well as keep the outlook close to the goal.

On the other hand, setting a specific budget allows you to define the scale of the new marketing effort. You’ll be able to define further your outreach within the set budget and then manage realistic expectations.

Identify your target audience

The thing that makes or break a direct mail marketing campaign is an incorrect audience. You must have a solid understanding of who you’re trying to reach. And then narrow it down to specific demographics, for example:

  • Age group
  • Income range
  • Gender
  • Profession
  • Interest
  • Industry
  • Location
  • Niche
  • Budget

The key is to not overcomplicate. The goal is to know who you want to have a conversation with if it was a face-to-face meeting. These people are the ones who will respond to you when you bring up your subject. They’re your ‘ideal’ customer.

Inaccurately identifying your ideal customer is a waste of money. It will not translate to results, thus, yields to a low conversion rate. To avoid this, you will need to do some diligent and correct research. Otherwise, your ROI will be greatly impacted.

Create a list

As soon as you have a solid definition of who your target audience will be, then it’s time to build a list. You can tap on your existing mailing list and/or employ lead generation tools. There are a lot of companies who provide lead generation services.

You must obtain these pre-existing lists and clean the data manually. You can put it together on a spreadsheet and match your ideal customers via LinkedIn as a reference.

This requires time and effort, but it will help you understand who you’re reaching out. It also enhances results and avoids unnecessary costs, which can be channeled elsewhere in the business.

Employ appropriate design and effective copy

Construction of the mail requires two very important elements: appropriate design and effective copy. These two must be present in every direct mail package. Otherwise, your target customers will send your mail straight to Spam or Trash. Think about what you’re going to do if ever you’re the one receiving that mail.

What this means is that the direct mail package should have the most accurate design that represents your brand, goal, and intent. It should have a concise and direct to the point message. And most importantly, it should have a call to action.

Tell your audience to action

The call to action piece in the message of the direct mail package is the most critical. It translates to results and conversion. Without this, your ideal customer will simply read the mail and close it when done.

Telling your audience to action works both ways:

  • It gives you an opportunity to convert customers into a sale or a result
  • It gives your customer an opportunity to explore your brand and/or the information better

Your call to action should encourage your customers to do a specific task. That said, it should be very strong, distinct and easy. You can use simple messages, such as:

  • Click the link for more details
  • Call us for a free demonstration
  • Contact us for more information
  • Sign up to avail of the discount

Implement an SEO strategy

Integrating an SEO strategy into your direct mail campaign increases traffic to your website. You will need to leverage online traffic to tap on these mortar events and/or locations and increase offline traffic. This is very much possible considering your specific and distinct demographics.

It can target these demographics through Google My Business listings, optimized keywords, NAP citations, individual pages, etc. There’s a ton more information about how local SEO strategy improves branding on theseomarketingcompany.com.

Follow through

Direct mail campaign doesn’t end where customers receive them and performing an action. To sustain the strategy, there must be continuous and consistent engagement. This means that a follow through with the audience is required.

You won’t be a 100% certain that your audience will react appropriately to you direct mail package, regardless if you have an appealing direct mail package and a very convincing call to action. A nudge, continuous awareness, and push into the right direction can turn this audience into expected results.

Analysis

Analysis is one of the most important step on your marketing strategy. It allows you to keep track of who among your audience actually responded, identify areas you need to improve, determine cycle time of response, and take necessary actions to improve.

You can employ different methodologies to analyze the numbers as well as your results. Some examples are:

  • Multivariate tests
  • A/B Testing
  • SWOT analysis
  • Website activity methods

Conclusion

Combining direct mail and SEO is crucial for brand improvement. It is one of the most effective marketing strategies that actually translate to results. Doing this is tricky and can require a lot of resources, effort, and costs if not planned and executed properly. These steps help you run a successful direct mail marketing campaign to improve your brand.