Category: Digital Branding

Boosting your company's digital image
Digital Branding

How to Boost Your Company’s Digital Image

In today’s world, so much of life operates on the internet. Although this has an impact on everyday society and social interactions, it also has significant repercussions on how businesses operate. Of course, the quality of a company’s products and customer service are still incredibly important in retaining customers and earning referrals. But, increasingly, a company is not viable in the long-term unless it has an excellent digital image.

That is, every business must have an effective and appealing internet presence if it is going to be successful. Therefore, factors such as social media activity and website layout should be important to you as you grow or build your business. Here are a few ways you can begin to create a reliable and viable internet presence for your company.

Make your website design clear

21185368 – website template

Clean Up Your Website and Other Professional Profiles

If your company has been around for a while, chances are your website has, too. Even if it’s only been a few years since you updated and upgraded your website, it’s probably time to do it again. Effective websites should be aesthetically appealing, simple, and easy to navigate. Especially if your website was created a while ago, it may be overly busy or bright, since that used to be the preferred style online. Today, however, that style doesn’t fly anymore. Your website should have clean, simple colors and easy-to-read fonts.

Every page on your site should be accessible via a “map” that runs either on the side or on the top of the website. This will make sure that your visitors can get anywhere on the website that they’d like to, with one simple click. While you’re redoing the style of your website, also update any old content, and double check for typos or grammatical errors. Small typos on the front page of your website will turn away customers before they even have a chance to figure out what your company is all about.

Maximize website SEO

Make Use of SEO for your Website

Even the most beautiful and functional website is useless unless people are actually visiting. After you’ve upgraded and modernized your website, it’s time to boost the number of visitors. To increase traffic to your website, make use of SEO — search engine optimization. SEO runs on a number of factors, one of the most important of which is keyword use. Do some research and find out the most relevant keywords used when people search for companies such as yours. Then, incorporate those keywords throughout your website content, so that your website will begin to appear higher in search engines’ results.

Be warned not to overuse keywords, however. This can get your website marked as “spam,” and can also turn visitors away if the content does not read naturally and fluidly. For instance, a digital marketing firm may make good use of the keyword “Above The Fold Media – SEO firm” by utilizing it in website headers or photo captions. However, attempting to weave a phrase such as that into the text of blog posts may prove tricky and ultimately be detrimental to the company’s SEO rankings.

Stay to date with social media

Stay Up-to-Date with Social Media

While you’re paying attention to your website, don’t forget to make use of social media as well. Make sure that your company has an official and accurate Facebook page, and check it regularly so that you can respond quickly to any comments or messages. If relevant to your company, also consider starting a Twitter or Instagram account, so that you can interact with your customer base and earn followers through your posts.

Keep in mind that internet trends can change quickly, so it’s important to be in tune with your customer base. Pay attention to any feedback you get from customers, and you’ll be well on your way to creating an appealing internet presence for your company.

Digital Branding

American Mine Services: Revitalizing an Old Brand

The 1970’s and early 80’s was an incredibly culturally significant period of time in the United States. This era marked the popularization of sci-fi films such as Star Wars and Tron, video games such Mario and Pacman, as well as musical genres such as hip-hop and disco.

While some of these brands, franchises, and genres managed to hold on to their popularity and remain relevant, others failed to re-invent themselves as the years went on and ended up becoming “deader than disco.”

While all of these examples spawned from the same era and are pretty similar to one another, we’d like to explore two ways that the revitalization of certain brands such as AMS can be more successful than others.

Brands Which Struggle To Update

Some brands are flexible enough that they manage to easily allow themselves to be informed by the current popular trends and visual designs of their current era.

Other brands with more rigid or inherently dated designs and subject matter have a harder time keeping up. This often means that in attempt to remain relevant, these brands end up forcing a look or a style which doesn’t suit them and does nothing to advance the brand, such as 2006’s “edgy” Bomberman video game re-imagining or 2017’s CHiPs feature film adaptation.

If you aren’t aware of these examples then that only goes to further demonstrate how forgettable and uninspiring such attempts at brand revitalization are.

Brands may actually benefit more from embracing their roots and intentionally dating themselves a bit.

Case and point, Parker Brothers board games. While almost everyone is aware of such classics as Monopoly and Clue when was the last time you can remember playing one of these games? Board games have struggled to compete with the influx of cheap, easy, and instantaneous entertainment provided by digital media sources such as online streaming or video games.

An attempt to combat how “old fashioned” board games had become was by highlighting that fact and using it as a selling point in a series of repackaged classic Parker Brothers board games. The packaging on these new editions of the games was made to resemble the original packaging of the games, with even the boards and game pieces being made to look older. Because these games all of a sudden looked like they were from a different era, they stood out on store shelves and found a market with people who think old and analog is hip.

Brands Which Have Returned After Some Time Away

Sometimes a brand falls out of relevance not due to a sudden lack of quality or shift in style, but rather due to an extended period of time out of the public eye for one reason or another.

American Mine Services is a great example of this. While once a prominent and well-known player in the mining industry with plenty of success to their name, operations were halted for a little over a decade as the AMS personnel worked as a part of a larger civil contractor. Having returned to their original form as AMS back in 2016, the company was faced with the challenge of having to re-obtain their old momentum.

To this end, American Mine Services decided to focus on promoting their brand through the internet instead of simply going back to their old methods of brand-building before their operations stopped in 2005. They sought out an updated website and a stronger online presence in order to let the world know that they were back, had re-invented themselves with a fresh look, and were ready to take on new contracts.

It can be exceptionally difficult to rebrand and update a company which is still in business as there are many moving parts which must be taken into consideration and worked around.

In this case, their absence gave AMS a strong advantage over many of their competitors currently in operation. New businesses, or those that have experienced an extended hiatus such as AMS, have a fresh and clean groundwork to be built off of. Being thrust into the internet age head first instead of having to gradually “catch up” is partially what has allowed AMS to modernize and revitalize the brand as much as it has.

Consumers access ads on their smartphone
Digital Branding

The Place Of Physical Branding & Advertising Today

When People Look Up From Their Smartphones, Does Physical Branding & Advertising Still Have A Role Today?

As young as I am at 25, I still find it fascinating how much the world has changed with technology in my lifetime. While my parents still have the paper delivered to their door, I don’t know the last time I saw them sit down with a cup of coffee and read it like they used to. Additionally, advertisements in gaming and music magazines used to be how I found new artists and video games. Now I get most of that on the internet.

It’s odd to think that magazine ads, billboards, newspaper clippings — physical advertising formats — do not carry the same importance as they did only a short time ago. This begs the question, is there any need for physical advertising in 2017?

Personally, I think there is. In fact, I would still say it is crucial. After all, many of the greatest marketing campaigns of all time had a strong physical advertising component to them. But since transitioning into this digital age, we now have to view physical advertising through a different lens.

Older demographic reading newspaper

Who Reads The Paper Today?

It probably doesn’t surprise you that since the year 2000, people of all ages read the newspaper less and less. The amount of men and women who are 65 or older that read a paper daily has dropped from 72 percent to 50 percent. Unsurprisingly, the amount of young adults ages 25 to 34 who read a paper daily has dropped from 41 percent to a whopping 17 percent. Ouch!

This obviously has greatly changed the way brands target their marketing messages to consumers. To reach that latter demographic of today, it probably wouldn’t make sense to spend your advertising budget on a newspaper ad. However, there would still be a point to invest in that if you were trying to reach the 65 plus demographic.

On the other side of the print coin, magazines are still very relevant. Not that the internet hasn’t delivered a deep blow to the industry, but magazine closures are actually down from 10 to 15 years ago, which means people are still buying them. To be fair, that industry could use your advertisements as much as you could use their exposure, so if you have a niche that a popular magazine is involved in, it may be worth the investment of a few issues.

How you present yourself and where you place yourself should depend on the demographic you’re trying to reach. If you’re selling to an older generation, brand yourself for them — and then place yourselves where they will see you. But don’t waste time where your demographic isn’t, even if it’s historically or traditionally been a good place to advertise. It’s not anymore and the time to move on is now.

Subway advertising goes underground

Where Are You Going With That Sign? Underground, Of Course!

Something I’ve found very interesting about myself is how close attention I pay to signs when I ride the subway. I learned more about shows on TNT and USA because I rode an underground train, rather than from another senseless popup ad.

It looks like I’m not the only one. Clint White from WiT Media testified that nearly all of WiT’s clients, both for-profits and not-for-profits, utilize subway ads, as they map out their potential customer’s journey through the the purchase funnel.

A big part of advertising is getting your brand and product in front of people’s faces enough for them to get curious. So if there are 5.7 million people who ride New York subways per week. Imagine if they see one of your signs then later saw one of your online ads, and thought “oh yeah, I’ve seen this on the Subway.”

It’s up to you whether or not the sign is worth its cost, and then the details are another issue. For instance, many of the signs in the New York Underground are digital, which requires a new kind of ROI analysis from you. In recognizing that, weigh the risk properly.

Retro billboard

Billboards Are for Drivers

Primarily, billboards can be found by roadways. Therefore, the typical purpose of a billboard is to influence drivers to stop at a business near their actual path. These are for gas stations, places to eat, and shopping malls off the next exit. Those businesses deserve billboard exposure.

So if you’re thinking about buying a billboard, think of using it as a physical precursor for what is soon in the path of drivers looking at it. Don’t waste it on something out of someone’s way.

The Bottom Line

At the end of the day, physical advertisement in 2017 is still incredibly relevant. However, where you advertise your products is of the utmost importance, because generic physical advertisement does nothing to help your brand. No longer can you put your brand in front of just anyone and hope they are interested in it. Rather, you need to be very careful where you spend your advertising budget because the stakes are higher than ever.

If you have any experience with physical branding in a digital age that you’d like to share, I want to hear it. Hit me up on twitter.com/robolitious.

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Focus on your customer
Digital Branding

Who’s the Main Character in Your Branded Storytelling?

Branded Storytelling Is The Best Marketing

The rise of content marketing has led to a renewed focus on branded storytelling. Rather than pitch products, recite talking points, or double down on hard selling, brands can now create compelling narratives that provoke, engage, and ultimately entice customers down the sales funnel. It’s an approach that’s sometimes referred to as selling without selling, and it’s uniquely suited for today’s content-based landscape.

Most companies now know that branded storytelling is a powerful tool, yet a lot of companies have the wrong idea about what branded storytelling really is. It’s sometimes explained as “telling the story of your brand,” or “creating a narrative about your company”—but that’s not really how effective branded storytelling works.

Storytelling is the best marketing

Who’s the Star of Your Story?

Simply put, if your branded storytelling is going to be effective, you can’t put your company at the center. You can’t be the main character in your own drama.

Your main character needs to be the audience.

That’s the subtle yet crucial point that a lot of marketers miss out on. They work hard to tell the story of their brand without creating a place for audience members to find their way in, or to understand how it’s relevant for them. And frankly, that’s not appealing. Customers really don’t care about your brand, except insofar as you explain what’s in it for them.

So how can you ensure that your audience is at the center of the story you’re telling—swept along in the action, invested in the stakes, and thrilled by the conclusion? Here are a few quick suggestions.

Make your audience the start of your story

Putting the Audience in the Center of The Action

Know who your audience is. If your audience is going to be the protagonist in your story, well, that means you’ve got to know all about them—and not just the basic demographics. You’ve got to know what motivates them. You’ve got to know what they value. You’ve got to know what their pain points are, and which conflicts they’re seeking to address. Finally, you’ve got to know what kind of resolution they’re seeking; ultimately, that’s the part of the story where you’ll want to position your brand.

Get the structure right. Good stories have a beginning, a middle, and an end—and your branded storytelling shouldn’t be any different. This is a pattern that human brains recognize, after all, so make sure the story you’re telling for your brand fits the bill—presenting a basic premise, rising action, and a conclusion.

Be emotional. Good storytelling makes people feel things. Your branded storytelling shouldn’t just be about the nuts-and-bolts of your product or your company history. It should focus on what your audience members feel as they address problems or issues, and ultimately as they turn to your brand for a solution. Be evocative. Be focused on the feels.

Remember to be relatable. We all tend to like the movies and books with characters we can relate to; these characters are proxies for ourselves. Your branded storytelling should work in much the same way. You may not be writing directly to one specific person, but your content should feel like it’s made for someone specific by focusing on universal experiences.

Inject conflict. You can’t really have a good story without conflict. Your branded storytelling should always have some kind of a problem, a pain point your audience can relate to. Again, that’s where your brand enters—to provide a solution, a sense of relief.

Storytelling done right

Storytelling Done Right

Have you ever read a company blog post that was essentially a laundry list of facts about that company, or about its flagship product? That kind of sales-pitchy approach is the exact opposite of good storytelling, and it really fails at everything laid out in the above list—which means it’s not likely to be very effective.

That’s because it misses the central fact of good, branded storytelling: It’s not about your business. It’s about the audience. The better you help them see their place in your unfolding tale, the more effective your content will be.

Amanda Clark Grammar Chic

Bio: Amanda E. Clark is the president and editor-in-chief of Grammar Chic, Inc., a full-service professional writing and editing company. Amanda is a published ghostwriter and editor, and currently under contract with literary agencies in Malibu, California, and Dublin, Ireland. Since founding Grammar Chic in 2008, Amanda, along with her team of skilled professional writers and editors, has offered expertise to clients in the creative, business, and academic fields. The company accepts a wide range of projects and often drafts resumes, press releases, web content, marketing materials, and ghostwritten creative pieces.  Amanda invites you to visit Grammar Chic online at www.grammarchic.net  and www.professionalresumewriters.net.

 

What is digital marketing
Digital Branding

8 Unique Digital Marketing Methods That Can Help You Develop Your Business

What Is The Meaning Of The Concept Of Digital Marketing?

Digital Marketing is not just about bringing about more online sales, improving your search engine ranking, or increasing your click-throughs. Obviously, these are important aspects, but your team should not just focus on these things. Digital marketing is about increasing exposure and raising brand awareness, which leads in making your brand known to people.

Businesses are doing best they can to stay in the race. Even if your website receives lots of traffic, it doesn’t mean anything if those viewers aren’t converted to customers. Digital marketing is a very competitive field. Although it provides many unique opportunities, it also has its concurrent challenges. Digital marketing provides a very genuine chance to survive, compete. and grow your business. There are methods that digital marketing can substantially help your business.

8 Way Digital Marketing Can Help Your Business

  • It gives you chance to interact with the targeted audience: One of the best advantages of digital marketing is it gives you the opportunity to interact with the audience in real time, unlike traditional marketing. Customers want you to talk to them. The way you interact with your audience decides whether you will succeed or fail. With this interaction, you can understand what your targeted audience is looking for. This information will help you out creating right strategies and improve or add anything to your products or the services.
  • It makes your customers take action: Digital marketing includes many unique strategies that influence people to take actions that will benefit your business or brand. By using smart, customized, and out of the box strategies, you can encourage your visitors to convert on the spot.
  • It levels the online playing field: Digital marketing has also leveled the playing field so that medium and small businesses can compete with the big ones. Any business with a well-designed, responsive website can pull in traffic and sell their products or services in the same way that large companies previously only could do.Appeal to your mobile customers
  • It provides for the mobile consumer: Mobile Internet has eclipsed the users of desktop systems as modern sources of information or means of communication, due to the swift rise of smartphones and tablets. Having a digital marketing campaign that focuses on mobile consumers will benefit the growth of your business. You cannot consider mobiles as an alternative to computers and laptops, but they are one often the way your customers reach you to make purchasing decisions.
  • It brings you conversion: How can you measure the success of your website? This can be done by incoming traffic to your site that gets converted into sales and leads. None of your traffic and marketing campaigns make sense if you can’t change visitors’ behavior.
  • Improves your brand reputation: The audiences who are attracted by your digital marketing services want to know more about your brand and purchase what you have to offer. If you deliver, what you promise, then you will build up a good relationship with your audience. This is how your brand’s reputation is built because the customers who are convinced to buy from your engagement will definitely share their experience with others.
  • Helps you make better revenue: High conversion rates by a digital marketing campaign are forced to benefit your business in terms of money. Small and medium businesses are very much benefited from digital marketing techniques.
  • Gives better return on Investment: Not only does digital marketing help you in building revenue and branding, it provides better ROI than old traditional method. You can easily track and monitor digital marketing, so you can easily calculate your results as soon as your targeted audience takes the desired action, like providing contact information, signing up for a newsletter, or purchasing something. A steady flow of traffic that is converted into leads can be generated from digital marketing. The more traffic generated by your business, the faster you can get your return on investment.

Engage your audience through social media

  • Invest in social media: Social media optimization has become an essential part of digital marketing. Interactions via social media are more crucial than ever, and if you haven’t communicated and associated with your audience, then you will definitely lose a big advantage. There are many social media optimization services which can take your online marketing efforts to next level. This will help you in creating a strong brand identity on social media to appeal your target audience.

So, if you have many visitors on your website but fail to engage them, they will definitely exit your site and perhaps never come back. So, that’s why digital marketing is necessary, as it provides many different strategies and methods to attract traffic that sticks and goes on to produce the results you want.

Click here for more information.

Digital marketing trends
Digital Branding

4 Easy Steps To Improve Your Digital Marketing Strategy

We all know this. To be competitive nowadays, brands have to engage with clients frequently. Technology and social programs have made it effortless to accomplish this, and there appears to be no lack of opportunities for participation.

The issue is that a lot of brands have not gotten the message. To handle the objective of participation, many entrepreneurs pursue digital approaches that emphasize leading discussions, establishing the tone, and setting client expectations. Rather, digital engagement strategies nowadays ought to do the contrary, providing the chance for clients to direct the way.

Digital Marketing Strategy

Some big International branding companies now realize that involvement goes beyond simply reacting to and talking with customers. Today, brands will need to be hyper-focused on providing experiences as opposed to sending messages.

As you may know, Airbnb and HomeAway are the two famous firms that give a platform for matching travelers with personal rental lodging. HomeAway was three years old when Airbnb started in 2008.

To fend off the new comer, HomeAway developed and spent millions of bucks on a digital branding plan that clarified why it was distinct from Airbnb. On other hand Airbnb focused on creating unique content and evoking interest experience for its customers, comparing itself to one.

Now, HomeAway has a market valuation of approximately $3 billion, while Airbnb is valued at about $31 billion. The takeaway lesson is that telling folks a great is not as effective as delivering exceptional experiences that prove you are.

Creating experiences requires deep pockets and excruciating attention to detail. Here are some good approaches for increasing your digital strategy.

Four Steps To Better Digital  Marketing

Mobile marketing rules these days1. Concentrate on mobile first.

It should not be a secret nowadays the customers often interact with companies on their mobile phones. Yet, many entrepreneurs continue to be focused on producing robust sites which fail to provide a fantastic experience through mobile.

According to Google algorithm released on April 22, mobile-friendly website rank higher in Google searches. With the vast majority of digital eyeballs coming via mobile devices, you may damage your brand if you aren’t delivering a mobile-friendly encounter.

2. Stop annoying your clients.

We are overwhelmed with content, and our attention spans have precisely become shorter and much more fickle. If you would like to attract and maintain clients, keep your engagement simple and make sure that it provides value. Even better, track what your clients are doing and discussing and be there to participate with them when they’re prepared.

Engage website visitors

3. Make engagement painfully simple and clear.

Whether you are giving information, doing promotion of a product, or requesting a sign up, your visitor must instantly see and understand what’s expected of them. Hopefully, based on the research you’ve done about your target market, your webpage will understand what visitors want and then supply the expertise they have been hoping to get.

Additionally, any call to action must be incredibly simple to understand and complete. Again, whether you want people to sign up for something or buy a product, the encounter ought to be effortless. For starters, look at using social networking plug-ins that enable visitors to login through Twitter, Facebook, Google+, or alternative social networking account as opposed to generating an entirely new account.

4. Adhere to a site experience.

Many entrepreneurs believe adding a mobile program for their digital approach is crucial, but the simple truth is that responsive design sites have blurred the line between what may be accomplished through a mobile browser and a program. We’ve become overwhelmed with apps and do not need another one polluting our home screen. Having a responsive website serves both you and the customer.

Furthermore, brands must look to leverage existing technology and platforms where your clients are already engaging frequently such as Instagram and Twitter. If that’s where customers are, make yourself amazingly easy to locate you on social websites by adding links and badges which are simple to find on your website.

Creating an effective digital strategy requires time and effort, and entrepreneurs must clearly define their goals before launching one. If you have a small marketing budget build a website with do-it-yourself resources like SquareSpace, Weebly or Wix.

As your company becomes more prosperous, you will want to be more serious about digital marketing and much more concentrated on brand building, direct creation, and client involvement. This requires a more sophisticated custom website built by “designers and developers with the experience to go beyond simple sites and produce long-term and overarching plans focused on producing extraordinary experiences.” A well thought out website will end up being well worth the investment.”

Isn’t this right time to grow your business? Good luck!

This article is written by Naval Gupta, Digital Marketing expert, who currently runs a digital marketing firm DigiArise.

Data Information Research Must Guide Your Branding Decision
Digital Branding

How Data Information Research Must Guide Your Branding Decision

If you’ve ever wondered why it seems so hard for small businesses to succeed, it often comes down to this: they are not appealing to their target audience well. In other words, their branding isn’t working. This could be due to a number of reasons. For instance, maybe they don’t know what kind of branding their target audience reacts best to. Maybe they are unaware of the branding of their more successful competition. Or maybe the audience they’re reaching for has no desire for their products and services, and they should change their product or their target market.

The point is, correct and thorough information must guide your brand building, as it always has. How it does this has changed over the years, especially in this digital age. So what we as marketers need to be asking ourselves is how we can combine traditional market research methodology with newer approaches to create the most relevant brand we can. Additionally, how can we adapt traditional market research to our modern world to get the best, well-rounded information on our target market? We better figure out how, because information is king.

Focus groups aid traditoonal research

Traditional Market Research

 Market research has traditionally revolved around the intersection of primary and secondary information. Primary information depends on interaction with your target market. This means setting up focus groups and user groups, conducting interviews and surveys, and even creating test markets (which are basically a sample size target markets).

Secondary research relies on, well, secondary information – what others have said about your brand or compiled about it. The most valuable of these are competitor benchmarks, which are measurements of growth and performance from competitors. Sales data, government analyses, and commercial data are also obtainable. All of this is free on the internet or available for purchase from third parties.

Traditional market research relied on primary and secondary information as defined above, and marketing and branding ideas were planned according to the information achieved through such means. However, with the rise of social media and the digital age, market research has had to adapt.

Googel Anlytics aids digital research

Digital Age Research

People have been using the term “digital age” for quite some time now, but with the rise of social media and new free-to-use tools like Google Analytics, it would be foolish not to adapt our own definitions to a new context. Let’s start with social media.

The digital age means that everyone is connected to each other, all the time. They are constantly working and communicating by way of digital devices over the internet on platforms such as Facebook, Twitter, Reddit, and the like. An infographic published to the iMarketCafe in early 2016 revealed some shocking things about data and the digital age. From a purely informational standpoint, data worldwide is growing 40 percent per year. Moreover, mobile surveys, online communities, and social media analytics were all significantly growing in use by suppliers and buyers in 2015. Public internet forums offer a significant piece of information that is vital to our market analyses.

Free-to-use tools for monitoring web traffic are also a necessity, and it’s surprising how many people don’t use them to their fullest advantage. Specifically, Google Analytics is a free program offered by Google itself that gives you insight into things like how many site visitors you’ve had, demographics of site users, bounce rates, and conversions. This adds an element to your brand building internally with your customer base: What do they like? What don’t they like? How can you keep their attention? Since Google has recently made it very easy to learn Analytics, you have no excuse not to take advantage of this tool. It is one of the digital age’s best advantages we did not have in the past.

In conjunction with analytics, it would be beneficial to conduct some A/B tests on your website. A/B tests are the practices of comparing conversion and other “success” metrics before and after making changes to a website. Instapage has a wonderful, in depth guide on the practice of A/B Testing, which every site owner or webmaster should read. However, to shortly and practically demonstrate how an A/B test might work, imagine changing the color scheme on your page, or at least the call-to-action buttons (“Buy now!”, “Read More!”). An A/B Test would inform you which colors entice people to further explore on your website, or buy from you.
Combine the best research techniques

Combining the Two for an Ultimate Branding Information Hub

Traditional market research is not defunct and primary and secondary information is still valuable and used often. It is crucial to understand that even with the entrance of the digital age, everything we did previously is still important. They are just simply not the only or even the absolute sources of market information.

So at the end of the day, don’t waste time relying too much on one method or another. Make sure your pool of information is well-rounded and takes all relevant information into account. Learn the most about your target market as you can, and you will have the best chance of appealing your brand to all of them.

Have you found the combination of these market research methods to be helpful for your brand? Did you learn something from your social media analyses that your focus groups and interviews didn’t tell you, or vice versa? Do tell in the comments!

Digital Branding

4 Ways to Improve Your Web Design So You Connect With Your Audience

For any business, a website plays an increasingly important role in nurturing relationships and connecting with the intended audience. It is the face of your business which helps in making a lasting impression, resulting in improved sales and business. Similarly, a poorly designed website can translate into a loss of business due to poor engagement, recognition and recall.
Thereby, the need of a professional look and engaging website is greater than ever. With cut throat competition in the digital space, your professionally designed website can help foster relations with your audience.

Characteristics of a Professionally Designed Website

Your website is an important marketing tool, allowing you to promote your business. Thus, it is extremely important to strike a balance and make it visually appealing, user friendly and functional.
A strategically designed website makes use of attractive colours, easy navigation, responsive layout, content and visual elements that allow users to lure potential clientele. However, many businesses struggle with getting all these aspect in perfect synchrony. Thereby, here are a few ways through which you can improve your web design and connect with your intended audience.

1. Plan Smartly

If you have decided to build your website, you have already made an important decision that will help your business grow. However, the next important step is to plan smartly.
Planning your web design will ensure a visually appealing and responsive site. Before you actually translate your vision into reality, start working on the sitemap. It is a wise idea to see competitors and seek inspiration. However, coming up with a unique and interesting website is the goal of the exercise.

Once you have decided the template you would follow, the next step is to ponder on the flow of content and overall usability of the site. Your primary aim is to facilitate the visitor’s experience and make it easier for them to navigate across the platform.

2. Work with a Web Design Agency

Once you have a plan in mind, the next step is to take action. The planning phase is a comprehensive exercise to help you gauge the type of website you require. Once you have successfully done that, you will need the help of a professional web design agency.

Hiring a professional web design company will make it easier for you to design a website. Such a company will work alongside your business, translating your vision into reality. Moreover, working with professionals who have in-depth experience in web designing can allow you to experiment and come up with a design that stands out.

If you’re in search of reputable web designers in the UK, you may want to look at the services offered by the web design Manchester agency Design by Day. They’ve worked with the NHS and Manchester City FC and are highly recommended. You can explore their web design services here: https://www.designbyday.co.uk/.

3. Responsive Web Design

Once you have designed your website, the next thing to look at is its responsiveness. The primary goal of any business website is to engage the audience. Thereby, having a website that is responsive on mobile and other devices can bolster engagement.

Those businesses that work on the responsiveness of their website reap greater rewards with improved visitor and conversion rates. According to Google, websites that are not mobile responsive are likely to suffer from poor search rankings.
Responsiveness is one of the primary elements of a professional website. This way, you will not only get a website that looks great but is also easy to navigate and browse on different platforms and devices.

4. Digital marketing

It is important to make your website design search engine and social media optimised to reach a broader audience. To do so, you will be required to extend your reach beyond a web designer and look into Search Engine Optimisation (SEO) and Social Media Optimisation (SMO).

SEO and SMO are important aspects of digital marketing that focuses on creating high-quality content. Your digital marketing can help you create a buzz amidst the clutter. Thereby, it is important for you to come up with a comprehensive digital media strategy to rank better on search engines and social media platforms. The primary goal is to direct people to your website which is not possible without effective and strategic digital marketing.

Bottom Line

A good and professional website design is integral for the success of your website. If your web design is attractive, you will easily be able to engage your intended audience by providing them with a pleasant and enchanting experience.

Quality design leads to a higher recognition and recall, allowing visitors to revert back when needed. By improving your website design, you can give your business a substantial boost by opening newer horizons of growth.

Let social media aid your job search
Digital Branding

How to Use Social Media to Promote Yourself for Potential Employers

Social media is now an integral part of our lives. From marketing to job hunting, everything is based around social media in this contemporary era. While you use social media for entertainment and many other purposes, you can also leverage it to promote yourself for potential employers.

As per Brighton UK, almost 91% of employers admitted that they screen prospective employees via social media.

Potential employers usually skim through prospective employees’ social media presences to get to know everything about them before hiring them.

Here’s a guide that’ll assist you with branding and marketing yourself over social media.

Stay connected iwth social media

Stay Connected with the Industry

It is essential to learn about the dynamics and developments in your industry and social media is the best way to keep yourself updated about any developments related to your trade.

Also, you should follow the organizations and bodies in the industry of your trade.

Strengthen your Social Media Presence

To promote yourself in the best possible manner, you should strengthen your presence on the most noticeable social networks including Facebook and Twitter. You should create a decent page for yourself and get it verified from the respective authorities if possible.

Moreover, another handy platform to stay connected with your professional circle and promote yourself to potential employers in LinkedIn. You can make your CV available over there, build your network and follow the industry expert to keep up with everything.

Promote via Facebook

Facebook is the largest social networking platform out there with over 1.94 million monthly active users. The social network is a great platform to market yourself and promote yourself for potential employers. You can create, develop, and join professional circles over Facebook.

Promote via Twitter

Twitter is among the largest social networks. The reason why twitter would help you promote yourself to potential employers is that it hosts a highly engaged and an extremely active community. Moreover, the presence of professionals on twitter is also higher compared to any other social networks. Not only can you follow the most influential players in your industry, but can also promote yourself via influential, inspiring and informative tweets

Promote via Instagram

Instagram has been growing at an overwhelming rate over the past few years and has emerged as a marketing platform. Considering the dynamics of this social networking platform, it has now become an extremely effective platform for marketing and promoting your brand or even yourself.

Instagram is a great platform for personal branding. You can grow your Instagram and strengthen your professional profile to possibly promote yourself for potential employers.

Let your personality shine through on social medial

Manifest your Personality

Emotional intelligence is becoming an important and widely popular concept. As the concept of EI is considered more and more important while interviewing and hiring candidates, potential employers tend to check your emotional intelligence via your personality, interests, and habits. This makes it important to promote your personal interests and personality traits on social media, for potential employers.

Personal Branding

Branding yourself is perhaps that best way to exhibit your worth to the public and increase PR. You can establish your image as a leading player in your industry through effective branding. You can buy an inexpensive domain to create your own personal website, where you can manage a blog and provide information related to your trade.

Managing a blog is actually a great idea to market yourself on higher levels, making it easier for potential employers to notice you. You can use your blog to highlight your skills, experience, and abilities.

This will increase your credibility in front of potential employers.

Use Professional Email Signatures

Using professional email signatures is a great way for professionals and corporate firm to brand themselves via emails. These modern email signatures are almost electronic business cards. You can add brief information about yourself and your profession in your e-mail signatures. This way, you can promote yourself for potential employers.

In the contemporary era, an email signature is a part of your corporate identity. To market yourself and brand yourself in the most effective manner, you can design a professionally carved, brief yet informative email signature and attach it to all relevant emails.

For more information, click here.

Digital Branding

The Morning Routine Of Successful Professionals

Do you catch the worm or chill away in the mornings?

Due to the nature of most jobs and the obvious challenges that come with them (regardless if working from home or from the office), it seems everyone has a steady morning routine they follow.

But, not all of them are honing down on their routines to make them successful.

That’s why we are sharing how some very successful professionals are setting up their mornings for success.

You will see how these professionals get into the “zone”. These are habits that they incorporate and they work for them. You just might find that they will work for you too. Read through them. Tweak them and twists them. Make your own, unique routines. Create methods that get your creative juices flowing and then do them every day.

Every weekday morning I take a time out while I’m getting ready to drink my coffee. For just 10-15 minutes I enjoy that delicious cup of caffeine and catch up on the news with some morning newsletters, like the “New York Times Morning Briefing” and “Need to Know”. It’s a little me time before the rush of the workday!

 

My morning routine is often a juggle between getting my 3 girls ready for school and tackling a few client tasks before we head out to the bus stop. That just means my mornings are a tad crazy. I will usually schedule social media content or paste a blog post in some of the Facebook blogger support groups I’m in. I do NOT check email first thing in the morning; I save that for after school drop-off.

I start my day by trying to sleep for as long as possible to keep my 18th-month-old son sleeping. I then get up and change his diaper and get him cleaned up and clothed for the day. We then go downstairs and proceed to feed him the food my wife has prepared. We then play a little bit. After that, I try to respond to emails from parents from the studio and do studio business. We start teaching at around 3:30 pm most evenings. We finish lessons at 8:45 pm. That is a typical day for me.

As an entrepreneur and mom of 5, mornings are the best (and often busiest) part of my day!  A really good morning for me is when I can get up before the kids get up to have some quiet time with God, read and organize my priorities for the day. Because after the kids get up, it can be a whirlwind!  But even with the bustle of the morning, I try to connect with each child and send them off with a good breakfast and a hug. And, for the days when things don’t go as planned or when time and tempers are short? Then it’s important to me that everyone hears “I love you” before they walk out the door. There’s something about that moment when they leave for the day that matters more than any other in the morning.

If there’s one good thing I’ve picked up ever since I joined my husband in his military lifestyle, that is definitely being as much of an early bird as one can be. I wake up at 5:00 sharp and start my day with some stretching. Having a toddler, and carrying him in my arms all the time requires I also exercize and keep my back strong. After that, my day – followed with a cup of coffee and light breakfast – can start. My kids get up and we start to tackle every day as is.

  • Lindsay Burton  of Youngbway.com explains that sometimes a slow start is best:

I’m awful at getting out of bed after the first alarm so I usually lay in bed checking my emails and scrolling through Young Broadway’s and Kids on Tour’s social media feeds. We’re mainly a news website so I try to check first thing if news broke while I was sleeping. Then once I’m a little bit more awake I get dressed, do my hair and makeup, eat breakfast, then immediately start my work day with gathering articles, photos, and videos to post.

A morning with two toddlers is the sweetest way to wake up, fortunately, they are morning people. We have smiles, cuddles, and a rush to who can make it to the bathroom first to brush their teeth. Unfortunately, actually eating breakfast is often a challenge. After breakfast, momma works while the kiddos play together. Sometimes there are fights, sometimes there is whining, but there is literally no morning that I wish it was any other way. My mornings rock…bedtime, that’s a whole other ball game.

  • Sania Siddiqui of allthingsgud.com proves that some people go against the trends:

My day starts will a shrill alarm just when the sun is about to peep out. Involuntarily, I pick my phone. Yes, I am guilty of checking the notifications first thing in the morning while my eyes are still trying to adjust the focus of ‘light and life’! I know this is not healthy and fair but so are many other things in life. Five minutes later, I become this multitasker, superwoman with magical powers to finish off umpteen chores within an unrealistic time window of 35 minutes before I send my daughter off to school. A brisk walk of five km and I come back famished. Time for a hearty breakfast and to get ready for work!

Get outside! Morning sunlight will give your daytime energy a boost (and help you fall asleep at night). Not only does it balance your circadian rhythms (a body’s natural cycle impacted by many things from hormones to proteins to the rise and fall of the sun) but exposure to sunlight prevents melatonin release, which is what tells us to “go to sleep!”. So whether you check emails, enjoy coffee, work in the garden, take a run, read a book or sit in meditation be sure to do it outdoors. Get outside daily, as soon as the sun is up, and you’ll experience more energy and clarity throughout your life.

A key element of my morning routine is to have my phone programmed to avoid interruptions –no emails, no texts, basically, airplane mode — for the first hour I am awake. This little bit of uninterrupted “space” allows me to think through my day or get ideas without being bogged down by work before I’m even out of bed.  I also enjoy using that time to connect with my family without immediately jumping into texts, emails and being disconnected from real life.

I’m at my most productive in the morning so I tend to hop out of bed early, get dressed and do hours work before breakfast. That way I already feel like I’ve broken the back of my work and can relax with a rush-free breakfast of soaked oats and a cup of tea. I like to browse through social media at this point and connect with my friends before taking a spiced tea up to my office and start tackling my emails. The rest of the morning passes in a blur of blog posts, content writing, and photo editing and it’s often 2 pm before I start thinking about lunch – and only then because my cats remind me that they want to feed too!

As soon as I get up, I start the mighty ritual of making coffee. I usually drink bulletproof coffee in the morning, then sit down to meditate for 10-15 mins. This helps me to settle my thoughts and wrap my head around the day. Then, I start journaling. My journal is not for being productive or anything like that – it’s a great therapy and helps me to unwind. Sometimes it makes me aware of an underlying issue that has bothered me and kept me back from being productive.

“I’m an early morning dude. Not by any virtue or discipline. That’s just my nature. So I like to stack my meetings as early as possible starting around 6 am. However, my best mornings are the ones I carve out the first 45 minutes or hour to write on the next thing that’s due. No social. No email. No distractions. Just writing. Starting my work day like that sets a powerful tone and I get a lot more done.”

We normally kick off the day with an espresso, we are big fans and I am not sure how we could live without it! We then go on to see all the submissions that are sent to us throughout the world and play them live, and look out for the gems! We then plan out our day engage our writing teams to get the reviews up on the site and push out as much content from unsigned artists as we can. We then touch base with our clients and start planning campaigns for that day! If you want to know more about us please check us out www.anrfactory.com

My day starts with some morning affection from my two cats with some coffee, on days I have the boys we make breakfast together and get ready for school, upon returning I generally re-heat my coffee and sit in my black chair beginning the day making Dance Attack happen with our events answering and sending out needed emails! generally hit the gym around 11 and return to continue on my day of building Dance Attack, until its time to get the boys from school!
I am most productive in the early AM. Around 4:30AM when everything is quiet I can get more work done in 30 minutes than I can for the rest of the day.
My morning routine is so important to me! I just feel a little bit off all day if it doesn’t happen. I love waking up early, drinking coffee with my husband, spending time in prayer, getting myself ready for work, and eating a healthy breakfast before getting my kids up and ready. My quiet mornings are often the most treasured hours of my day!

Never expect the routine to go perfectly. It’s not about perfection, it’s about showing up.

“With a toddler and a 3rd grader, getting them out the door so my older one can make the bus in time is often challenging. To save time in the morning, I’ll ask my oldest daughter to pick out her outfit the night before. With my youngest daughter who’s filled with toddler on-the-go energy, I sometimes have her even sleep in her next day’s clothes if I know we have to be somewhere extra early. We’ll eat a simple breakfast, and then the girls do ‘The Routine’: wash their faces, brush their teeth, and go to the bathroom if they haven’t already done so. Then it’s out the door to the bus stop. Mission accomplished!”

 

“5 AM Large Fresh brewed espresso lightly sweetened splash of heavy cream, mobile device, and ready to peer into what the world is up to today”

Mornings should be for snuggles, big breakfasts, and hot coffee. Instead, they end up with me running around like a lunatic, screaming at everyone to get dressed in a timely manner, jamming whatever I can find for breakfast down my family’s throats and hot coffee (hmm – yeah right, try ice cold coffee!) I am trying extra hard to prepare at night for the next morning. That really is key. It seems so simple but what joy it brings.

My mornings usually start at 5 AM very first thing is to get the day started and enjoy a large fresh brewed iced espresso lightly sweetened with a splash of heavy cream. Then while enjoying my drink grab my mobile device, and I am ready to peer into what the world is up to while I slept.  With the internet and social media so much happens and can be quickly ascertained.  I usually spend about an hour to an hour and a half reading through the internet, emails and social media to get my daily schedule lined up being in a  global network, as well I am mindful of time frames in different parts of the world to be sure I reach a global audience. From there I am ready to take Oliver, my Jack Russel for a nice morning walk usually about a mile or 2, this time is helpful to organize with a clear mind. Once done walking with my dog then I am ready to dig in and get into what kind of action sports news is to be delivered, whether it being news, video, featured or highlights.

“As a mom to a school-aged child and two under two, I find that teaching my oldest son responsibility is key for a smooth morning.  The night before we discuss what we are doing the next day.  I set his alarm, we pick out clothes to wear for the next day.  Then in the morning he wakes up to his alarm, gets dressed and brushes his teeth on his own.  I get myself and the babies ready for the day and we all meet in the dining room for breakfast.  I am very proud of my oldest son that he is able to do this and it helps my morning run very smooth knowing he is able to handle this part of getting ready on his own.”

“I get up about an hour before everyone else does.  That way I can have my coffee, catch up on the news or any school delays and get breakfast prepped for my husband and my oldest.  After they head out to school and work, I then work in my planner and plan out the goals/plans for the day.  I should say at least plan what I’d LIKE to get done that day.  By then my youngest is up and I get her breakfast together and get her ready to go to school.  I find if I sleep in those extra 30/60 minutes and get up when they do, my day is out of whack.”

“Although I am not a morning person, the most crucial part of my morning routine is to take a moment and give my kids a big loving squeeze before I send them off to school. Nothing makes kids happier and healthier than getting a boost of affection from their parents to start their day.”

“My alarm clock goes off at 5:30 and I snooze about 3 times to make sure I don’t fall back to sleep while saying my prayers. My children’s nanny rings the doorbell by 6 and if there’s a power cut she bangs on the door real hard. It’s time to get up. My husband gets the door for the nanny while I jump in the shower. Soon I hear the children screaming blue murder because they don’t like brushing their teeth. She’s good with them so I can concentrate on applying my “war paint”. Someone doesn’t want to eat. Someone didn’t finish their homework the night before. We’re late because I had to change my blouse again. Shoo, shoo, everyone out the door. Kisses to hubby who’s stretching out in front of his computer since he owns his business. I pull out of the gates and park right in the middle of the street because that’s where the traffic starts. It’s slow going from there till I drop off the boys and run right back into traffic on my way to work. Just a typical morning in Lagos.”

I always start my day with a written plan. There’s something “magical” about the pen meeting the paper. It creates a mental contract on which my mind focuses intently on fulfilling.

 

Every morning I get up and prepare my son’s breakfast! Since becoming a mom I am the queen of trying to multitasking so I also use this time to check my emails and from my phone, in case there is anything of importance that may need my immediate attention.  My blogging routine has definitely changed and 50% of my work is now done from my phone.

I always wake up at 7am and for the first 15 minutes, I’m meditating and setting my goals for the day, expressing my gratitude and observing my thoughts. Then I’m playing music on YouTube and singing loud under the shower. That keeps me stay positive throughout the day and it keeps me motivated. It’s unbelievable how much my life has changed since I started with this routine!

 

  • Cristina, a mommy blogger from Momsie’s Blog who enjoys sharing her Filipino culture and her transition to life in Canada, shares:

I started my blog as a just-for-fun blog, I would write about my personal life experiences or opinion about different things. Until I started to receive feedback and messages from my blog readers then I realized having a blog is a huge commitment, you need to dedicate your time and energy to keep your blog.  Since then, things that concern my blog has been part of my morning routine.  I start my mornings checking my emails on my phone.  Then while eating breakfast I would have my laptop with me to start responding to emails or if I am working on a certain blog post, I will try finishing it.  Morning is my most productive time, it’s when blogging ideas come to me, that’s why I see to it that I have my notepad within reach so I can jot down the ideas that come to my head.

 

“I wake up at 7:00 am, hit the gym and take an ice cold shower. I repeat this 7 days per week and it has transformed my life in ways that words cannot explain.”

“I typically wake up between 4 am and 5 am during the week and between 5 am and 6 am on weekends. I’ll pray, hit the gym on certain days, and get ready for the day. Then, I’ll tackle the most important things that generate my income first like writing and marketing. This is what works for me and I continue to perfect it.”

“The first thoughts of your day will have an influence on your energy, feeling and attitude during the day, so start your day with positive thoughts. Think about your dream, your loved ones, your next trips or simply whatever that make you happy”

  • Arantxa Mateo, a trained biologist, nutrition specialist and weight management coach from 32mondays.com shares her morning story:

“I wake up at six am. Early, right? Yeah, I think so too. Especially after coming home really late from ballet practice! But since my daughter has to be at school at 7, I have to. However, that doesn’t mean I get out of bed willingly! When my alarm rings, I usually groan, roll over, and go back to sleep. After five minutes of snoozing, I lift my head up and open one eye to look at my dog Luna, who is looking at me. Luna is the only thing that gets me out of bed in the morning. Her wagging tail inspires me, and I roll out of bed to her licking my feet and jumping on me. As I walk groggily to the kitchen, she pants and trots by my side, waiting for breakfast, and her piece of bread… her price for being the only one waking up with me.”

As a mom of three, blogger and podcast, chaos is inevitable. However, I spend my first 15-20 minutes in the morning and follow Vishen Lakhiani’s 6 Phase approach and have found that it helps the day run much smoother.

“My mornings have been crazy-busy for years as a Morning Radio Show DJ in Los Angeles. Then the kids. Now the school drop-off! But I learned a lot having to be “camera-ready” by 5:00am. I took these tips with me that can change your whole day. Set out clothes the night before..not just for the kids but for ME! I use an under eye cream & lip/cheek tint next to my toothbrush! Pat, swipe, brush in under 3 minutes. Keep a bottle of sunblock & moisturizer in the car door like my lavender spray from Original Good Goods and drench face, neck & back-of-hands. In the glovebox, I always store a set of hoop earrings, hairbands & cute hairpins just in case me or my daughter need a little something. Now you’re ready to confidently go host your own “Morning Show” whether it’s in a tv studio or in the valet line.”

  • Tania Luviano, Founder & Editor-in-Chief of Latina.Mom and host of Latina MOM TV on YouTube shares:

“I get up usually between 5 and 6 in the morning, drink warm water with lemon, get dressed and workout at home. For me, there’s nothing better than to start the day with a good workout or run or both some days. Working out in the morning keeps me active all day, healthy and fit.”

“Morning for me isn’t complete until I’m fully dressed, and have my coffee made. I’ve noticed if I get dressed before I allow myself a cup of coffee, I tackle more during the day.”

“My alarm is set to Affirmations. I pour myself a hot lemon water, kiss and hug my son and then back to bed to meditate for about 10-20 min. I move on to my green tea while I hang out with my son for about 15min watching cartoons. Then I pack his lunch, get both of us ready drop him off at daycare and I go to the gym. I work out for about 30 – 45min. I read my intentions for the day, put a beautiful ocean view on youtube and then get to work. I check my Amazon store, then my Groupon store, to ensure all orders and customers have been taken care of and Advertising budget is on track. I do everything on my calendar next. Once that’s cleared, I check email, write a post, and then post it to social media.”

“I like to start my mornings with 5 minutes of “Gratitude”. As soon as I wake up I force myself to start to think about everything in my life that I am grateful for. Then meditation, I first do 3-5 minutes of alternate nostril breathing which then sets me up nicely for 10-15 minutes of meditation. This helps me start my days with more clarity and focus, after my morning meditation I’m ready to go through all my emails for the day, but first, I have my yogurt & muesli and get my kids off to school.”

“My morning routine is fairly simple, considering I have two little ones. They both wake up at 7AM, hop into our bed for fifteen to twenty minutes before they decide that they need breakfast. We then make breakfast together, my eldest (3-years) loves to help make her own breakfast, and I encourage her where possible, as I think it is important to promote independence from an early age. We then wash up and get dressed ready to get on with our day.”
 

“The morning routine in my house is all about the kids. Making sure that my 3-year-old and 6-year-old wake up early enough to relax a bit and eat a good breakfast before school. After we relax and eat then the “fun” begins with the hair brushing torture and the toothpaste wars. I don’t understand why that little bit of kids toothpaste that I put on their toothbrush can get EVERYWHERE and I mean EVERYWHERE it is on the counter, sink handles and vanity mirror. Once everyone is dressed and cleaned up we head out the door backpacks in hand and the kids looking good and Mommy is usually still in her pajama pants and messy bun as we stand waiting for the school bus. I then bring my youngest to pre-school then I head home to eat some cold eggs or pancakes and luke warm coffee and then I can get ready for the day. I love being a stay at home mom and I will forever treasure these moments because one day they will be grown up enough to not want me to brush their hair and wait at the bus stop with them. I will be the pajama wearing/ messy bun hair mom at the bus stop for a few more years with a HUGE smile on my face because I am their mommy and that is the best job in the world.”

 

  • Steven Watts, the founder of Newt Labs shares:
“I try to take care of myself by going for a run first thing or hitting the gym after breakfast although I often have days where I’ll just grab a coffee and head up to my home office. The first thing I do when I get to my desk is to write down my daily tasks to help me reach towards my 12-week goals. My daily tasks could be along the lines of go to the gym, engage online and play games after work, which helps me reach my quarterly goals such as getting fit, gaining clients and spending more active time with loved ones. I think it’s important to actively work on all areas of your life in order to not burn out and spend your entire life working.”