Month: July 2019

Digital Branding

What Are the Elements Which Make Big Data so Popular?

In terms of informative technology, big data has clearly defined the collection of the sets of data. Those sets are not easy; they are huge which the data can’t capture easily, stored, shared, analyzed with the help of some tools. In the market, this data mostly comes into view during the attempts of analyzing business trends from current data sets.

In some of the areas in which that data is regularly coming into view, then it includes several fields of research in which we include the environment. Some of the restrictions are there, which is caused by big data, it directly affects our business, the market of finance, and the best result over the internet. If you want to process that data, then it requires the imported software which is capable of processing on several servers. Today, we are here to tell you about the important information about big data. So, if you want to know that, they must read this post till the end and get your answers. 

Narrative of big data

First, we are going to tell a story which helps us in introducing the big data in our country. As we all know that, in ancient times, people were traveling from one place to another by a horse cart. Isn’t it? But as the days were gone, all those small villages are becoming small towns. Due to this reason, the distance is also increased because all people are spread out. 

Then traveling from one place to another along with the heavy luggage is not possible. Then some of the people tell that why don’t we buy more horse? If we think then, we suggest that maybe it helps us in solving the problem. But do you think that horse can be able to carry more luggage as elephants? No, right, to a person suggested that why don’t we use the more horse rather than one in a single cart.  

Then all the villagers think about that and finding this solution right. With the help of this, they can be able to carry more luggage and travel a long distance in very less time. All these things are also applied to big data. In the traditional time or we can say that till today, big data stores the data in the servers due to the reason of because data is limited and we have enough time. 

But, nowadays our data is developing rapidly, and people don’t have enough time to process it. Transfer of data into the server is not possible in today’s times because the speed of the data is also increasing with the time.

Elements of big data which makes it popular

  • Volume

The first one is a volume which considers as the time amount in which our data is developing day by day at a very fast rate. Data size is produced by people, machines on the social media platform, which is huge.

  • Velocity

We know that our data is founded by several sources daily, and this speed is considered as velocity. The flow of the data is huge and constant. It helps to show how rapid the users are developing on the social media platform and how your data is generated fast regularly. If you are capable of managing the velocity, then you will be able to take the entire decision on a time basis.

  • Variety

We know that several sources are there, which contributes to the big data, and then the data which they are generating may be different from each other. The data may be structured, unstructured, or semi-structured. Several types of data are analyzed on a regular basis.

In ancient times, the data used to be derived from excel and databases, but now data is also coming in the appearance of pictures and videos.

  • Veracity

It is the fourth feature of the big data, which is veracity, is defined as the data in doubt present due to the incompleteness of the data. Sometimes the data is presented very hugely, and we can’t make trust in them.

  • Value

As you can see above, all the features of the big data start from” V” and the last one is also the same starting means value. Value is better to have way in big data, but except we can turn the useless value. If you turn the things in value, then you can get enough benefits of the organizations which help you in identifying the data.

Types of the data

There are three types of data we are going to mentioned below:-

  • Structured
  • Semi-structured
  • Unstructured

All of them we are going to discuss in detail one by one. So, look at those and know more about it. 

  • Structured

If your data is stored and processed in a fixed format, which is known as structured data? You can easily process this data because it is fixed. If you want to manage the proper types of data, then you can be able to use the structured query language.

  • Semi-structured


It is the next type of the types of data which is known as semi-structured. It has few organizational properties as like some tags and markers for separating elements which make easy to identify.

  • Unstructured

The next and the last one is the unstructured data which is not being identified into the structured format, which considers as unstructured data. Some of the examples are there as videos, pictures, and audio. This type of data is developing very fast as compare to others.

Final say

We conclude that these are some of the things which you should know about the “big data + finance company.” If you are finding any queries related to that, then you can take help from the internet. We are telling you about the official website which helps you a lot and remove all doubts. That one is You must visit the site and know more about it.

Local Branding

How to Choose Computers for Your SME

Starting a small or medium-sized enterprise is a stressful process, but people all around the world are still doing it. This could be a way for you to realise all your business potentials and play in the big leagues. So, start your SME right now, but don’t forget to equip it with some new computers too. Choosing equipment can be rather hard, especially when it comes to computers, and most people don’t know what to do. So, if you’re in a dilemma as well, here’s how to choose computers for your small or medium-sized enterprise.

Spend as much as you have to

With so many options out there and more models than you can imagine, buying a computer has never been harder. But, there’s one aspect you can always rely on – the prices. More expensive computers often offer better performance and enhanced longevity, so don’t be cheap when purchasing them. Reliable computers for your business can easily cost anywhere from $200 to $1000, but are an investment worth making. So, be prepared to spend a bit more money than you’ve planned, and you’ll be making the right choice.

Choose a great operating system

Again, there are so many operating systems you could use, and picking the right one might not always be easy. Most people opt for Microsoft Windows or Linux, but you can always go with Apple Mac as well. That’s why thinking everything through is vital, especially for a small or medium-sized enterprise. Also, once you’ve made your decision, be sure to stick with it. Use the same operating system for the entire company and don’t confuse your employees.

Get the right size

This is another dilemma you’re going to face – picking a desktop or laptop computer. In the end, it doesn’t really make any difference, as long as it’s working, but what about the size? Desktop computers are bigger and less discreet, while laptops can be easily stored away in any office space. You can also go with those mini PC’s that are even smaller and more silent. A powerful mini fanless PC is quite enough for your small or medium-sized enterprise, and will get the job done. It’s tiny, powerful, silent, and clean – and these are the things businesspeople all around the world are looking for.

Insist on processors and RAM chips

Whatever model you opt for, these are two things you need to insist on. The processor is the most important component in your computer, and making sure it’s great is crucial. Don’t be afraid to spend more money on that, and you’ll get faster computers that do more in less time. When it comes to RAM chips, the more the better – use every slot your computer has, and boost its power. This will speed it up, which will give your employees a chance to work uninterruptedly on a daily basis.

Avoid old models

Trying to save some money here and there is quite all right for new businesses, but not when purchasing computers. That’s why you shouldn’t buying last year’s models, if possible. These may not be outdated per se, but certainly aren’t the best ones you can afford. All computers have a certain lifespan while buying an old model will put you significantly behind, and that’s never good. So, look into new models, explore their prices, and make a choice you can afford.

Consult your employees

In the end, computers are essential for every SME, and they should be treated as any other tool. This means they’re supposed to be used all day every day, by a number of people. That’s why you might want to consult your employees when buying new computers because they’ll be the ones using them. After all, modern companies are generally spending more money on equipment than workers, and that’s quite dehumanizing for your employees. That’s why you should talk to them and hear them out before getting them a computer. They’ll feel validated and be happier to bring their A game to the office day after day.


As mentioned before, buying computers for your small or medium-sized enterprise isn’t the easiest thing in the world. But, if you do your research and take your time, you’ll surely find a model that will work for you.

Legal BrandingLocal BrandingPersonal Branding

Experts Discuss Small Productivity Tips for 2019 That Bring Big Benefits

As an entrepreneur, you have a lot to juggle every day. What takes more time and energy? Those big tasks that you do once in a while that bring big results to your business, like meeting clients or planning your next venture? Or the small stuff that seems to creep in all day long? If you’re like most entrepreneurs, it’s the latter.

Those small things take our valuable time and energy. In this marketplace, energy is the most valuable resource we have. If you’re wasting this precious energy every day on time-consuming tasks that don’t amount to huge growth for your business, this is something you need to fix.

Luckily, you’re not in this alone. We’ve talked to the best entrepreneur and business experts around to see what they do that makes the biggest difference. Unsurprisingly, it’s not the big changes that add up. It’s those small changes that leave the biggest impact. 

What would you do with 10 more minutes each day? What about an hour? While it might not seem possible, learning to use your time more effectively and to use the right tools will make all the difference. In this guide, we’ll share the top small productivity tips for 2019 that bring big benefits. Some of them might surprise you, but they’ll all make a difference if you give them a chance. 

This isn’t a static list. We plan to keep it growing and evolving as we learn more about what works for leaders and productivity experts across the globe. It’s time to reclaim your lost time to supercharge your day. You have nothing to lose and so much time to gain!

Master Your Scheduling

Fletcher Wimbush from The Hire Talent states that our time as professionals, endless back and forth to nail downtime is super annoying. However, most people don’t approach using self-scheduling tools in the right way. It is critical to use these tools for the OTHER person’s benefit and not just yours. Also, the placement of these tools in your emails matters.

For example, I place this before my signature and salutation after I request a time to meet with someone:

Great I would love to schedule a time to meet with you is there a good time for us to connect this week?

If it is more convenient for you please feel free to choose a time for us to chat using this easy scheduler link.

9.5 / 10 times people use the self-scheduling tool when I do this!


Our partners from HR Management App suggest “walking breaks”.

Office work is characterized by prolonged and uninterrupted sitting time. This can result in not only physical, but also cognitive fatigue which poses a threat to your productivity levels. Walking is the best way to smash through this fatigue and boost your creativity. The best part is, you will receive benefits regardless of how long you walk for.

Introducing 5-minute bursts of moderate intensity walking into your routine will improve productivity, energy levels, mood, and cognitive performance. It requires no skill and can be performed at any time within your office without sacrificing your break time – all you have to do is get up and walk around your office building.

If you’re finding it difficult to solve a problem or are starting to feel a mid-afternoon slump, take longer walks during your lunch break. This will improve your creativity by up to 60%, enabling you to come back to the problem re – energized and with a more innovative mindset.


Our partners from Ripple CRM suggest “Prioritisation”

It’s an obvious one – we all know we have things todo everyday in business. Most people have a list of things that they need to work through. A long list can become overwhelming if you have a lot to do.

Many people just start with the first thing they put on their list and they don’t think about the priority order of tasks. Also people tend to prioritise tasks on what they think is the highest priority for them and not necessarily for their company or clients.

So when trying to prioritise tasks, think about it in this order and state of mind:

1. What tasks are high priority and must get done today? 
Or another way to think about it is if these things don’t get done today I am definitely going to get in trouble with my boss or my client.

2. What tasks are high priority but do not need to be done today?
These are the things you should be focusing on but are not essential for today’s priority.

3. Low Priority Tasks 
Things that need to get done but are not as urgent as the two categories above.

Each day spend 10 minutes of your time categorising your tasks into the above categories. You should know how to do your work – otherwise you wouldn’t be good at your job right? But knowing whatto focus on, is essential to any business’ survival. Small changes like focusing on high priority tasks first could mean the difference between achieving a higher revenue turnover this month instead of next month. It all makes a difference.

Take mini breaks regularly

Our partners from Insights For Professionals suggest to “Take mini breaks”.

Working for long periods without breaks can often lead to increased stress and fatigue. So why not schedule mini breaks periodically to stretch, walk around and have a glass of water? In return, you’ll feel rejuvenated both physically and mentally, allowing you to think more creatively.

Utilize proper productivity tools

Our partner Mehmet Akyol from Startup Buffer suggest to “Utilize proper productivity tools”.

Being a single founder, maintaining motivation and productivity requires some additional work. Using different products and services, you can increase your productivity. Pomodoro technique is one of the secret weapons that I was using for a long time. Additionally, recently I have discovered Focusmate to find accountability partners for 50 minutes of sessions. So, using both Pomodoro apps and Focusmate can help any other solopreneurs to increase their productivity.

Accomplish more of what’s important to you

Our partner from Lead Grow Develop suggests to “Accomplish more of what’s important to you”.

Investing in productivity in your career will significantly increase your chances of achieving productivity in other areas of your life. If you are living a life out of balance, then you are not living a life of full potential. Someone who plans their day intentionally can get more things done in 5 hours, then someone who works 9 hours without a plan. Without the right habits, you will find yourself returning to the starting line, over and over again.

Write a to-do list every day

Our partner Julia Mankovskaya from Daxx Blog suggests to “write a to-do list every day”.

“It may seem as easy as pie, but I would recommend you write a to-do list every day. This helps you not to forget about something on a daily run. Additionally, it is a kind of motivating stuff to criss-cross every task you did from your list. You can also put some fun and attach an entertaining picture to the tasks you consider the most complicated or difficult. After all is done – rest well.”

Prioritize your activities

Our partner Haley Gray from Leadership Girl suggests to “Prioritize your activities”.

My best tip for productivity tips is to prioritize and do the things that are most important to you, saying “no” to the things that are not important, that don’t bring you pleasure, satisfaction, or move your business or career forward. So many times we say “yes” to too many volunteer activities. It’s how I ended up as a leader to 4 Girl Scout Troops. I loved it, but it was also a huge amount of time for me, taking time away from my children, and other things that I really needed to be doing. When I started learning to say no to volunteer activities, to job opportunities that weren’t a good match, and things that just don’t make sense for me to do, life got a lot easier.

Avoid getting caught up in the work of others

Our partner Dorothy Dalton from 3Plus International suggests to “Avoid getting caught up in the work of others”.

We all know the phrase “If you want something done, ask a busy person”? Don’t let that person be you.

One of the best ways to increase your productivity is to avoid getting caught up in the work of others. Also known as being “dumped on.” Learning to create boundaries in a constructive way to avoid assuming the work of others is vital. It could be taking on the work of a boss or peer or micro-managing a report. For women making sure the office housework such as buying leaving gifts, organising baby showers or setting-up the staff outing is rotated amongst all staff regardless of gender.

Equip yourself with practical skills

Our partner from Jobstore Blog suggests to “Equip yourself with practical skills”.

Working towards learning new skills to improve your expertise and knowledge can lead to enhancing and increasing work performance. Some of the core practical skills include public speaking, writing, self-management and networking. Besides that, decision-making, stress management and basic accounting skills are equally vital and practical to learn. Adopting and exercising any of these skills can bring a measure of the change in your life and what’s more, would turn your career’s to a greater path.

Start a time-use journal

Our partner Eric Taussig from Prialto suggests to “Start a time-use journal”.

Begin 2020 by starting a time-use journal, logging any activity that you repeat daily and noting how much time it takes you. If/when you find that a combination of any three of these activities requires 2.5 hours or more of your time, look for ways to automate these tasks. If they can’t be automated, hire an administrative assistant to whom you can delegate this work.

Stop multitasking

Our partner Alan Hosking from HR Future suggests to “Stop multitasking”.

Stop multitasking and do one thing at a time – properly. While multitasking sounds like the right thing to do to cope with increasing work pressures, few realise that it simply results in a number of things being done only half as productively as they should be.

Learning To Say No and Mastery of the 95%/5% rule

Our partner Cavakia from Infooomph suggests to “Learning To Say No and Mastery of the 95%/5% rule”.

My best tip for boosting productivity in my personal and professional life is learning say no and mastery of the 80/20 rule. Coming from a low conscious country like Haiti, I was programmed to say yes to everyone and every demand I perceived to have authority over me. Luckily things change when I met two mentors who raised my consciousness. One mentor thought me that NO was the most important word  in the universe, and that I should develop the courage to use it more in order to achieve high levels of success in life.

The second mentor thought me the 95%/5% rule. A method of devoting your precious time to only perform the 5% task that requires your physical presence while delegating the 95%. I used to implement this concept to get amazing result with clients when I was a trainer. Instead of limiting my potential to the amount of clients I could train in one hour, I started saying NO to one on one traditional personal training, and graduated to group training to help more folks in that single hour. From there, I started teaching and delegating the 95% by hiring other trainers.

Digital Branding

Enjoy Great Difference in App Development when Working with Salesforce DX

Why is salesforce DX such a hit and why it has enhanced the performance of app developers who had been using Salesforce developing platform till date? Well, there certainly are some great features in the Salesforce DX tool, which helps in enhancing performance. Features like static resources, aura definition bundles, lightning web components, etc., and the management of conflict resolution amongst the components will help you enhance the speed and quality of app development no doubt. Add to it version control with the native release feature and also easy user interface with cloud-based operations, and any developer would really feel pampered with the lovely solution.

How revenue and production in release management get maximized with DX?

Being in a business, your primary focus would be to maximize production and increase revenue. The same focus stays in an app development business too. If you can increase the quality and speed of release management, then things already get better in many ways. And to do this, you can integrate Salesforce DX in your Salesforce platform. Since Salesforce DX is not software in itself and just a set of tools and features which you may use on the existing Salesforce UI, hence you can actually increase the efficiency of lifecycle management and quicken releases with its integration. The UI remains the same, and no extra infrastructure or storage is ever needed. All you have to do is add up the power of DX. You may get great help in doing this by using experts who are already masters in implementing DX. Solutions like can come to great use for this.

No learning is needed

The absence of the learning curve is a great advantage of Salesforce DX. If you are already working with Salesforce, then just some enhancements will be added to the work environment through the integration of the feature-rich DX tool. The interface remains the same. But with added features, you can customize many things and enhance the speed of deployment and accelerate deliveries.

Add custom features to previously existing processes

Customizations can be so well integrated with existing Salesforce platform through the integration of DX that, you will see you can add custom fields, reports, approval processes, change the screen layout, and do so much! Adding DX simply means adding more power to the existing Salesforce platform that you have been using for developing apps. And the beautiful part of this is, you need not use codes to customize things. All customizations can be added with clicks only. Hence it’s easy to learn and implement. 


With great security features which get added to your app development process, Salesforce DX can be an extremely beneficial add-on to your system of work. Not only will it enhance the speed of work and deliveries, but would bring much more control and authority on the processes and operation, thereby making the developers more confident about the processes. Now is the time you start with DX to feel the difference and enjoy the speeding deployments.

Legal BrandingLocal Branding

Investment Plan when Building a Home 

While most people prefer buying a fixer-upper and then renovate it, others don’t mind building homes from scratch. This gives them a chance to build their own dream home, and that’s something you can’t put a price on. Still, this sounds like the hardest thing in the world, but it’s really not as complicated as people generally think. It’s all about making a plan, defining your budget, and trying to stick to it as much as you can. So, if you too are building a new home, here are a few financial tips you should follow.

Invest your time in your budget

First, you need to figure out how much money you’ve got and how much you can really spend. Going broke and spending every cent you have is never fun, so avoiding that situation is a must. That’s why you have to define your budget first and know how you’re spending every single dollar. After that, you need to try to stick to your estimate and not spend money you don’t have.

Hiring designers and contractors who understand your budget and respect it is a must. These people will help you save money, if possible, during every step of the process. Also, think about using second-hand materials and resources that are more cost-effective. Finally, don’t forget to create a contingency budget too, in case something bad happens. Unexpected situations can’t be avoided, so you’d better be ready for them. Anything from weather disasters to soil quality could set you back and cost you money, so get prepared in advance.

Invest your money in a proper kitchen

While most people think the living room is the center of every home, the kitchen actually receives more attention. This is where you’ll spend a few hours of your day, preparing healthy meals for your family. It’s also space where you can hang out with your loved ones and even receive your guests. In short, this is an area that makes your house a home, and it deserves a ton of attention.

When it comes to creating a perfect kitchen, it’s all about maintaining the balance. Make sure your cabinets aren’t too huge but are still big enough for all your essentials. Also, pick the right pattern for your countertop because it could easily turn into the focal point of your kitchen. Finally, invest in some new appliances that will make your cooking process easy, enjoyable, and successful every single day.

Invest your energy in the design

Building a home for yourself and your family is something you’re probably going to do once in your life. Therefore, you should make sure this home has everything you need and is perfect in every sense of the word. This means it has to be practical, functional, and, above all, visually appealing. That’s why the design is so important, especially if you’re planning on spending the rest of your life here. Homeowners all over the world, from Australia to the USA, know that and pay attention to their home’s visual appeal.

Creating the perfect design isn’t that easy, though, and you need to get inspired. Follow the latest trends, talk to designers, or consult your friends who have already gone through this process. You could also look into project homes, which is quite a popular idea with the aforementioned Australian homeowners. They could get explore ideas presented by those creative project home builders from Sydney who know everything about building homes. Checking their floor plans and solutions could help you define a design of your own, so look into them ASAP.

Invest your patience in the project

Unlike purchasing a turnkey property that you can move into straight away, building your own home takes time and patience. Houses can’t be built in a day, and the entire process might end up taking several years. This will test your patience in more ways than one, but you should stay cool and committed to your goals. 

Building a home from scratch involves a number of different projects, from designing to decorating it, and everything in between. Depending on the size of your construction, you could even be done in a matter of months, if you’re lucky. If not, you could run into problems and holdups, and waste weeks dealing with them. This is why being patient is so important – otherwise, you’ll be under a pile of stress all the time. 

Building a home of your own is a big, serious, and complex project. It’s a dream project for people around the world, and something that will give them a home they deserve. However, it’s a project you should definitely not try to complete on your own, especially if you have no experience. But, if you invest your time, money, energy, and patience into this project, it will surely turn into a success!

Digital Branding

Valuable Information On How To Grow Your Instagram Account

If you want to make your brand more popular on Instagram, you need to have a good marketing plan. The six tips below will help you take your Instagram account to the next level.

Get To Know Your Target Market

If you want to succeed with online marketing, you need to be able to reach your target market in the most effective way possible. In order to accomplish that, you need to learn as much as you can about the types of people who follow you. The better understanding you have of your followers, the easier it will be for you to create content that they love. Some of the factors that you should consider include the following:

– Demographic data such as how old they are and where they are located

– The highest level of education they have completed

– How much money they make on average

– What they value the most in life and what they are the most passionate about

It is a good idea to add new content to your Instagram account during the busiest times. While some companies do best posting between 2 AM and 5 PM, that particular timeslot may or may not work for your business, depending on when your followers are the most active. Pay attention to when your followers are online. What times of the day do they interact with your content the most? Once you gather this data, you can then time your posts accordingly, as per the advice from auto IG likes – visit the website.

Post A Mixture Of Different Types Of Content

Consistency is important when establishing your brand on Instagram. At the same time, however, if you always post the exact same type of content, your account can be a little bit boring. To add a sense of authenticity and to make it more interesting, try mixing different types of content together. recommends posting a combination of Instagram stories, carousels, videos, and images. Even if all of these media types relate to the exact same theme, they will come across as being different since they are in different formats. You can also try mixing up the content itself, posting plain photos, photos with quotes, or even sharing content created by your followers.

Tag Your Posts With Hashtags

If you want your posts to get discovered on Instagram, you need to include hashtags. In fact, this is one of the only ways that new followers can discover your content through the Instagram platform.

Including relevant hashtags with your posts helps you connect with people who are interested in that particular type of content. Instagram allows you to include as many as 30 hashtags with each post. As a general rule of thumb, however, it is better to use fewer than that.

If you add too many hashtags, people might think that you are trying to spam the platform. Usually, it is better to focus on anywhere from 5 to 10 hashtags that are closely related to the topic of your photo. Although you will need to experiment to see what works best for your account, including popular hashtags from your industry and lesser-known hashtags that are closely related to your brand is usually the best strategy.

Try To Get Your Followers To Engage

If you want to form a deeper connection with your followers, you may want to try sharing content that they create. To make this work, ask your followers to create photos or videos of themselves using your products. Then, reward the ones that are the most innovative by sharing them with your audience.

This type of marketing is extremely effective. Not only does it help you increase brand awareness but it also allows you to reward your most loyal followers.

Anytime you share content that is generated by your followers, it lets them know that you truly appreciate them. This can make them more loyal to your brand.

Getting them to engage isn’t as tricky as you might think. In fact, all that you need to do is ask them. Consider holding a contest where you reward the post that is the most popular. Everyone is always on the lookout for ways to get something for free. Contests also tap into people’s competitive nature. That means that you shouldn’t have any trouble getting a lot of people to participate.

Digital Branding

Why Your SEO Efforts Are not Giving the Desired ROI that Can Make You Happy

When choosing between search engine optimization and PPC campaigns, the former holds an edge over the other because it works 24×7 while the PPC campaign will stop the moment you do not pay for it. PPC campaigns are advertising campaigns that drive paid traffic to websites, whereas SEO is entirely organic and not dependent on making any payment to maintain the campaign. Whatever you spend is for organizing resources for implementing the campaign like you may have to hire experts from Digital Rocket Fuel SEO Company that takes charge of your campaign. But once the campaign is on it continues generating a steady stream of leads and conversions as long as you do it correctly. However, the catch is to do things correctly because a lot of SEO efforts can belie the expectations of companies.

No one can give any assurance about the kind of return on investment that one should expect from SEO, but still, many people are not happy with the ROI they get from their efforts.  Perhaps, they had hoped much more than what their efforts yielded, and there can be many reasons for it. In this article, we will discuss some of the most common reasons behind lower ROI from SEO efforts.

Having the wrong expectations

The mismatch happens between what you expect and what you get, and it is important to have a close look at how realistic your expectations are. SEO is no magic, and it takes some time to produce results as nothing will happen too soon. Therefore, if you are expecting results in two, three, or four month time, then surely you will be disheartened. SEO requires skills, expertise, and above all time and effort and you must have the patience to implement it in stages and then see it hitting the mark. On an average, SEO campaigns take about four to six months before the first set of results start flowing in and that too after making a lot of adjustments as the campaign progresses and doing a good amount of research.

Although every SEO campaign is different, you can expect it to follow a timeline comprising of one month spent for each of the activities like research and discovery, technical SEO, content creation, optimization, and link profiling and finally social media integration and campaigning. It means that you spend 5 months to get the campaign on track and then spend a few more months to fine-tune it before results start showing up. Learn how to Create Perfect Content.

Insufficient budget

Good SEO needs good investment, although it will wrong to assume that more investment can assure good SEO. However, you must spend liberally on SEO to improve the chances of faster and better results. For good results, you must work with a credible SEO agency regardless of your spending ability, but unless you are ready to have a substantial budget, results will remain elusive.  At the minimum level, companies spend $500 per month for SEO, which can go up to $10,000 depending on the size of the company. And the fact is that even the most reputed agency cannot get good results unless the spending is substantial.

Spending less than $500 per month will not be enough to take the kind of action that produces results.  Keep increasing your budget after monitoring the changes between three to six months. If the budget increase is not feasible for you, then adjust your expectations and strategies so that you line up things in the way you can.  Put your money into content creation and improvements instead of trying to do too many things at a time that would spread the budget too thin and not deliver results.

Content improvement

For ensuring the best user experience, you must present users with the content that have replied to all their queries and helps them to accomplish what they want to achieve. By knowing the intent behind search queries, you must understand whether an informative, transactional, or navigational type of content would meet their expectations and create content accordingly. The better you are in discovering the intent behind the keyword easier it would be to structure your content.  Also, your content must be well-written, easy to read, and completely free from spelling and grammatical error. If the content is bad either in readability, intent, and relevancy, it will be hard for you to earn backlinks and will not help in any way to get good ranks. Conveying value through content can only ensure its good performance in terms of SEO gains derived from it.

Improve your backlink profile

The links that flow into your website or inbound links matter most to Google. These backlinks are like votes for your website that send a positive signal to Google about its good quality, provided the links that you obtain originate from good quality websites.  Google’s approach in evaluating website quality by considering backlinks is similar to judging a person by the company he or she keeps. Direct your efforts in link building towards quality websites only because if those websites do not have good structure and context, the links would not have good value and undermine your efforts.  Beware of poor quality backlinks in your inventory because it can harm your SEO prospects and it can be very bad if you follow manipulative link building techniques.  

Your competition is working harder

 One of the reasons why you are not getting the desired ROI could be that your competition is working harder and doing better than you.  However, this is the wrong way to judge your ROI because you must do it by comparing your own performance. If your SEO efforts show that you can maintain a steady position in ranking without sliding and even in the face of growing competition your position is still within the visible range, then there is nothing to worry.  Had your SEO efforts not yielding the right results, it would have been far worse.

 Knowing your competition before launching the campaign would tell you the odds that you have to face. Then you can build the right strategies and have the right budget and more reasonable expectations.

Digital BrandingSaaS Branding

Mongodb Fits In Modern Apps And Global Cloud Database Settings

If you are looking for the database of the future apps that will fit in and work perfectly in the cloud database setting all over the globe, MongoDB is the one you should consider. This is a general purpose, distributed and document-based database that is created with the aim to work for and with the modern apps and help the developers working in this most sophisticated cloud era. 

Once you use it or even finish reading this article, you will find that in fact there is no other database that is more productive than this to use in this day and age. The reasons to say it so bluntly and emphatically are one too many. 

  • This is the database management system that is used by millions of developers all over the world
  • It helps the developers to power and designs the most innovative products and services of the world and
  • Since the program or the developer needs to think in and of objects to come up with the best product or services this database tool will also do likewise and help you in the development project.

In fact, MongoDB is that specific type of document database that will store data in JSON like documents. Ideally, the industry experts believe that this is the most natural and effective way to look into or think about data. Though this is a much more powerful tool, however, it is also much more expressive as compared to the traditional row and column model.

The advantages of working with rich JSON documents are:

  • You will be able to work in the most natural and productive way
  • It will provide you with adequate support with an array of nested objective and values and 
  • It will allow you to create and use the most flexible and more dynamic schemas.

In addition to that, you will be able to use one of the most powerful query languages that are not only rich but is also the most expressive. This query language will allow you to sort and filter data by its respective field of any kind no matter how it is nested within the document.

Moreover, you will receive more than adequate support for combinations and other modern use cases that may involve one or a couple of the following:

  • A geolocation based search
  • A graph-based search and 
  • A text-based search.

All your queries are written will be JSON themselves and that means there will be very easy to compose. 

  • You will not need to concatenate the strings any more in order to generate the SQL queries more dynamically.
  • In addition to that, you will have all the power that is associated with a relational database and more. 
  • You will be able to make full ACID transactions and get the best support for joins in your SQL queries. 

The most important thing about it is that you will be able to compare two types of relations instead of one name, reference and embedded.

The global cloud database

The MongoDB Atlas will enable you to use and make the most out of the global cloud database when it comes to modern apps that need to be safely and securely distributed by default and accessible as a completely managed service on Azure, AWS and Google Cloud.  

  • This will provide you with a database for modern apps that are leading in the world and known to be a fully automated cloud service. This is practically run and engineered by the same team that is responsible to build the database. 
  • In addition to that, you will have operational as well as security practices that are proven and are built in the system to ensure that no data in the cloud fall into other lands due to a ‘cloud burst.’
  • You will also be able to save a lot of time and effort along with money when you automate a few specific automation tasks that are time-consuming and labor-intensive in nature.
  • When you have the easy to use user interface and API at your disposal you will not need to spend a lot of time in building your apps and even need less time to manage your database.

What does this mean? It means that the tool will help you in various tasks that are complicated and make it simpler for you. These tasks include both operational and administrative such as:

  • Infrastructure provisioning
  • Database setup
  • Ensuring availability
  • Global distribution
  • More usability
  • Proper backups and more. 

If you are not satisfied yet and want a few more reason to use MongoDB Atlas just as most reliable data management sites such as and others do then here are a few more at your disposal:

  • It is more flexible
  • It is more scalable
  • This document database will ease and automate your job
  • It will fully manage the service on your preferred cloud
  • It will support global clusters 
  • It will work on all world class apps
  • It will also support for 60+ cloud regions across Amazon Web Services, Google Cloud Platform, and Microsoft Azure.

The system will take care of itself for all your sensitive data and secure it in its built-in security controls features. This will also be in accordance with the existing protocols and satisfy the compliance requirements and standards of the same.

Since this is designed for the developers who look for productivity, it comes with lots of features and functionality. It will help all builders all over the world to build apps much faster using more native tools that will eventually help in better manipulation, visualization and analyzing of the available data in the cloud as well as within the system.

Summing it up

If you want to reduce the workload of any or all of the critical missions of your business data then this is the best tool available for use. It is not only easily available but it is also known for its distributed fault tolerance. In addition to that, you will get a lot more backup options so that you can meet with your data recovery objectives more effectively and efficiently.

Author bio

Dev Ittycheria is the President and CEO of MongoDB Inc who values the cost of managing conventional databases. Using his advice you can avoid the mistakes in it and be as successful as

Digital Branding

A Couple Of Social Media Tips For Recruitment

1. Not Every Social Media Channel Is The Same

If you want to be as time effective as possible, then you need to develop a greater understanding on the behavior of the clients and candidates that you want to recruit, especially with regards to their social media behavior.

In order to do so, you can actually create a few false personas which are fictitious representations of the best clients or candidates. By doing so, you will develop a greater understanding on which particular social media channels are the best to focus on.

So, to give an example, an IT recruiter after creation of these personas may learn that it is better to focus on Reddit and Stack Overflow as oppose to Facebook since those IT candidates spend more time on those channels.

The candidate you hire will be important to the overall company culture. AI and automation can not do all jobs, and tasks, or fit in with other employees which is why the future of recruiting won’t happen any time soon.

2. Your Agency Profile Pages Should Be Properly Optimized

It is a known fact that most candidates research a company and their reputation before they even think about applying for a job there. LinkedIn has found that as many of 75% of candidates do this. As a result, your company’s social profile will most likely be viewed and you should make sure that it is updated and is a true representation of your agency. You should make sure to update all of your agency’s social media profile pages on Twitter, Facebook, LinkedIn etc.

You should ensure that each of these profiles on social media have the following elements:

-The pictures and tone that you use on the home page or the main landing page of your each social media profiles is the same as that on the agency’s website.

-There should always be a URL to your site.

-The about section should be properly summarized, easy to red and shows exactly what products or services you offer.

-Once you make sure that all of these elements are in place, they will serve to attract more visitors rather than turn them away.

3. Hashtag Research For Twitter Use

Even though it is not absolutely essential that you use hashtags when posting to Twitter, they can greatly help to spread your message to the people you want to attract. Even though hashtags are the most popular on Twitter, they can also be used on LinkedIn and Facebook. If you are new to using Twitter, then you may want to post as many hashtags as possible in order to reach as many people as possible. However, it is better to focus on finding the correct hashtags that will spread your post in ways that encourages engagement such as comments, likes, clicks etc.

You can use a tool called Hashtagify which is completely free in order to ensure your hashtags are effective at reaching a wide audience. You can actually enter a relatively broad term into the tool and it will show you which specific hashtags are popular, the people or companies that use them as well as specific actionable insights.

4. Your Posts Should Have Good Images

According to research done by HubSpot, information that is not accompanied by images is not well remembered and typically, people only recall about 10% of that information three days after reading it. However, if that information has an interesting and eye catching image, then people have been found to remember as much as 65% of the information after 3 days.

So, as you can see, a good and powerful image is truly worth it. Besides having a more potent effect on your viewers, an image will take up more space on social media, which means that more people will likely pause their scrolling in order to look at it and there is an increased likelihood that they’ll click.

As a result, the more captivating your images are, the more click-throughs you’ll get.

5. Social Media Partnerships

The entire point of having a social media presence is to connect with people who want to read your content so you can engage with them. So, you should always identify the people or companies that engage the most on your posts and determine if you can partner with them. By doing so, it will enable you to create even better content through guest blogging or you may even be able to turn them into a new client or prospective candidate.

6. Remember The 80/20 Rule

You should avoid only using social media to only post job ads or your other agency’s services. Even though your main goal would be to get more candidates and applications as well as more traffic to your website, you need to be strategic. You should not just post ad-type posts and messages all of the time since most people don’t want to see that type of information every time they view your feed. Remember, social media is not only about information but also entertainment. So, you should apply this via the 80/20 rule.

Basically, you should promote various jobs and other agency services only 20% of the times that you post and the other 80% of your posts should be entertaining via related content. This will ensure that you are able to fully utilize each social media channel so that you can grow your audience and achieve your specific business goals at the same time.

7. Keep An Eye On Competitors

Lastly, you can easily monitor other competitors via their own social media channels and compare both of your outputs. This is easy to do using Hootsuite to create streams so you can easily get an overview of what all your competitors are doing. This will help and inspire you to create even better content and always see where your competitors are investing with regards to their social media channels.

Legal BrandingLocal Branding

Real Estate: Risks and Opportunities Associated with it 

Real estate industry is a huge business today and making billions of dollars in revenue. The industry has also enabled thousands of entrepreneurs to earn massive profit in their startups. Real estate is any property comprising of land and improvements like buildings, road structures, and utility systems. Some of the best examples of real estate are Dubai Marina Apartments, Palm Jumeirah Villas and Business Bay sky-scrappers.  

Types of Real Estate

Real estate can be divided into four major categories based on their utilization and purpose. The main types are Land, Residential, Commercial and Industrial.  

  • Land is the foundation for any kind of real estate, be it residential, commercial or industrial. Land is an unconstructed and vacant piece allowing for the construction and its value is associated with zone and combination with other properties. Property developers buy this kind of property and rezone it with other properties to increase its worth and density.
  • Residential property refers to the property that is especially meant for residential purpose. This kind of property is attractive to professionals, family-oriented buyers and investors. This is the most common type of real estate. 
  • Commercial property refers to any kind of land and constructed buildings that are used for commercial purpose. This kind of real estate is a center of attraction for business investors and play a vital role in revenue generation and employment opportunities. Examples include shopping malls, retail outlets, restaurants, and cafes. 
  • Industrial property is the one used for industrial and manufacturing purposes like factories, research, and development, warehousing and logistics. This kind of real estate is also a vital role player in proving investment and employment opportunities.


  1. Real estate responds to the macroeconomy. This risk, involving scenarios like downturns in the local or national economy is beyond the control of the business owner.
  2. A location once preferred for real estate investment might turn less preferred and vice versa. 
  3. An increased supply, for example, the construction of new and better projects in the vicinity might depreciate the value of a property.
  4. Building management companies might change their priorities and requirements, specifically probable for aging properties.


  1. Brokers can use technology to enhance selling experiences like virtual tours, personalized recommendations, and tracking.
  2. Buyers can be more educated by speeding up the sales cycle by knowing what they want and need.
  3. Brokers have many opportunities to earn good money, hence promoting employment.