Month: August 2019

Digital Branding

How to Maximize Your Instagram Ads Strategy To Boost Your ROI Fast

Instagram is massive right now. Do you how huge is it these days?

Well, in 2019, IG’s ad revenue is set to hit a staggering 10.8 billion dollars. The platform generates that kind of revenue because they have over 2 million active advertisers.

Amazing, right?

So, what’s up with all the Instagram-mania? Instagram’s visually focused nature is a fantastic platform for brands who want to showcase their products and services. On the plus side, millions of Instagram users are actively seeking out brands that deliver the most visually stimulating experience.

So, how do you ensure that you maximize the platform? We’re breaking it up to five effective tactics on how you can maximize your ads strategy to boost your ROI, setting you off to the right direction in no time.

https://pixabay.com/photos/instagram-social-media-web-pages-1519537/

Research your customer interests

One of the first things that you should add on your list when developing a strategy is your target audience research. For you to be able to maximize Instagram’s greatness to the full, you need to start by knowing your audience first. Gaining valuable insight into their interests, preferences, and other behaviors pave the way to creating a successful Instagram strategy.

Think of your buyer’s persona. What’s the typical profile of an average customer that you want you market your products to? Then, check your Instagram demographics. By knowing key statistics such as age, gender, and their location, you’ll get your content out to your target audience using that data.

Deliver the type of material that most of your audience can relate to. Doing so shows that you care about the same things and have the same interests as your followers.

Leverage user-generated content

User-generated content, also known as UGC, is any form of content that’s created by users or past customers about a specific product or brand. The authenticity it creates makes the user one of the brand’s advertisers as well.

In a survey, almost 76% of individuals say that they trust a content more if ‘average’ people share it compared to a traditional advertisement. There’s no doubt that a vast majority of people believe the recommendations of others more.

UGC generates more engagement on Instagram and is critical to the success of brands in the platform. As more and more users engage in your material, your posts will be prioritized. As a result, more people will stumble upon your content on the Explore tab.

Building relationships with customers

Social media is here to stay, and it’s incredibly crucial that you build and foster relationships online, as it is in real life. According to VoyMedia, “By building meaningful relationships with your customers, they’ll eventually turn into the most loyal followers, sharing your products and services to their circle and other communities.”

So, you need to identify what your customers value about your products and services, as well as in their life. Actively engage with your followers, so that people will feel that they have someone whom they can personally talk to, or have a connection with.

Unlock the power of Instagram carousel

Until much recently, Instagram allowed users to post multiple images in a single post. These are known as image ‘carousels.’ Ever since it was released, brands and businesses are thinking of creative ways to incorporate them in their ad marketing strategy.

 

So, if you’re launching a new product or service, it’s an excellent way to drive your audience’s interest, and ultimately, sales.

What’s more, you can also incorporate photos with videos on your Instagram carousel to promote various campaigns. As you know, videos can covey extensive information in just a short amount of time. Therefore, it’s a great way to share product photos without saturating your feed or being over promotional about it.

Use the right hashtags

Why are hashtags so important? Well, they make your content a lot more discoverable and puts you in front of new users. But the challenge is finding the right amount of balance when it comes to choosing specific hashtags in your account.

Knowing the right hashtags to implement is essential. Study your competitors and other top influencers in the platform to find the best hashtags that work out for you. Find the ones that are relevant and trending. Also, get familiar with Instagram’s lingo and scour for evergreen hashtags. Making all of these a habit is vital.

Understand your CTA

Call-to-Action also known as CTAs, play a crucial role in directing people what to do next. Through CTAs, you can ask people to buy your product, get in touch with you, or visit your site.

 

However, not all of them are created equal. The key here is to be as creative as possible to encourage people to take action. Tease your followers, make them understand why they need your product, and help persuade customers to take action by using active language.

Additionally, injecting a sense of urgency will make your customers feel like they’re missing out if they don’t make immediate action. CTAs like ‘for a limited time only’ or ‘available to the first 150 customers’ never fail to work its magic.

Measure what’s important

Now that you have a good idea of what type of content you’ll be creating, you have to deal with metrics to help you track things. Measure the performance of your posts, as you find the ones that drive the most engagement.

 

As your numbers grow on Instagram, it makes sense to start checking the numbers and watch how it progresses. Tracking your Instagram metrics will give you insight with what’s working for your business to help your business and brand grow.

To wrap it up

There are a lot of opportunities to make your business flourish in the world of Instagram marketing.  The good news is when it comes to boosting your ROI, you don’t need to have millions of followers. All you need to have is to develop a solid Instagram marketing strategy that helps connect your audience on a meaningful level as you meet their needs.

SEO trends in 2019
Digital Branding

5 Trends You NEED To Know About To Do SEO In 2019

If you’re just starting out with SEO it can be easy to get confused by the overload of information you can find on the internet. We’ve all been there, don’t worry. But everyone has to start somewhere, so why not start with something you know will work? If you’re just starting to get into SEO, there are some important things to know before you get started so you´re not stuck with outdated SEO tactics.

We sat down as a team and talked about the things that have changed over the course of 2019, what’s worked, and what hasn’t, and came up with a set of things you need to know if you’re going to be doing SEO for your website. For each of these topics, I could easily write an essay (and maybe I will!), but for now they’re a fantastic starting place if you’re looking to get really good at SEO in 2019.

Mobilize for mobile

1. Optimize For Mobile First For Great SEO In 2019

The mobile revolution is upon us, with Google leading the way. With a recent update to the search ranking system, Google now ranks websites based on their mobile versions first. This means that if your website isn’t ready for mobile users, your rankings overall are going to suffer.

With more people using mobile search than ever before (a whopping 57% of all web traffic!) there’s no reason not to optimize your website for mobile. In fact, these days it’s non-negotiable. If you want to rank well, you need to be catering to mobile users. The best way to start thinking about mobile-first is to consider your users. If you’re looking for something on your mobile phone, chances are you’ll want to get the information you’re looking for fast, without too much scrolling, zooming, or effort involved. Keep this in mind when you’re designing your website and you’ll already be a step ahead of most people

2. Write For Humans, Optimize For Search Engines

While having a lot of fresh content is important, if you’re not writing it for your audience specifically you may as well not be writing at all. In 2019, it’s not enough to just be writing content for keywords. Your blog articles, webpages, and all your other content has to be relevant to your users and their needs. Write your articles for people first, and focus on creating high-quality content that provides real value.

This kind of content is great for more than rankings. Leveraging top-tier content can get you links from other sites, influencers, and can land you opportunities for guest posting and outreach if you play your cards right.

To sum it all up: Write your content for people first. Optimize it for SEO second.

Do the first and the other often comes naturally, but a good balance of both will get you the best results.

3. Page Speed

Sometimes all your page might need a little TLC in the speed department. Meaning the speed your page loads at, and the speed at which people can find the information they’re looking for have to be quick. With the rise of mobile, people’s attention spans have been dropping. And with the freedom of choice the internet gives you, you’ve not got much time before your website visitors jump ship and visit the next site down the list. Your competitors.

Your website needs to be fast, with a load speed of under 5 seconds to stay competitive. Any longer and people start getting bored waiting and will close your site just to keep things moving. There are a dozen ways to increase the speed at which your page loads, but a lot of it comes down to optimizing images, code, and any website plugins you might have. Optimizing for page speed is integral to ranking well on SEO in 2019 and is a core ranking factor.

Write for your readers

4. Think Like Your Users For Best SEO In 2019

While picking the right keywords for your website is always important, 2019 has shaped up to be the year of search intent. It’s not enough anymore to just find effective keywords that lead traffic to your site. You need to know what your users are searching for when they type something specific, and create your website and webpages to best answer their questions, and meet their needs.

Google takes into account bounce rates (how many users immediately leave a web page after clicking), page dwell time (how long a user spends on a page), content depth and length, along with a bunch of other factors when ranking pages. Understanding exactly what your visitors are looking for and tailoring your content and offerings to best answer those questions and searches goes a long way to ranking high on Google. If your SEO agency is not implementing these changes, please speak to them right away.

Google voice search

5. Jump On The Voice Search Bandwagon

If you’ve done any SEO stuff over the last year. there’s no way you haven’t heard someone talk about Voice Search. And if by some miracle you’ve missed it, then you need to get on board and implement it into your SEO strategy right now. If what’s happening right now indicates anything, it’s that voice search is about to flip SEO upside down.

In 2017, Comscore predicted that 50% of all searches would be made by voice in 2020. Current statistics show that 41% of adults use voice search at least once a day, making the 50% prediction extremely achievable.

With more and more people using voice search every day, the landscape for SEO is changing to one that relies more on being able to hit the top 3 results on a search term, and securing a featured snippet for your page.

With more and more people using voice search every day, your SEO efforts need to be focused on reaching the top 3 results for a search term and securing a featured snippet for your page. The way Google Assistant and Google Home currently conduct voice search is by reading out either the most relevant of the top 3 results, or the featured snippets. This snippet is part of a webpage that gets displayed at the top of the search rankings, making it a holy grail of SEO even if you’re not looking to rank specifically for voice search.

If you voice searched “what is the best dog”, Google would read out this list.

Ranking this high for voice search isn’t easy. It requires time, effort, and incredible, quality content. People tend to use longer questions and more conversational queries when searching by voice. And just like traditional searches, you’ve got to understand how user search intent will affect search terms and what your website is ranking for. You’ve got to answer your user’s questions as thoroughly as possible, and in the way that’s most relevant to their search term and intent. If you thought the quality of web content was getting crazy good now, stick around because things are going to get even better.

If you’re looking to improve your SEO and rank better in 2019, these tips from Digital Agency Melbourne (Xugar) will point you in the right path. Looking for more advanced tips? Check out Xugar for more quality content just like this.

This Post Was Submitted By Qurban Shah From https://techpin.com/

Legal BrandingLocal Branding

Need Storage Space for Your Business? Here Are 5 Ways to Create More!

Regardless of what kind of business you’re running, chances are that you need storage space. The problem lies in determining how much storage is enough. On the one hand, what you need is a big enough stock not to worry about the immediate future, however, there are some scenarios in which bulk offers on non-perishable items are so great that you can’t afford to miss out on them. This, nonetheless, means that you would need more storage space than you already have. Here are some of your options when it comes to this particular matter.

Outsourcing warehousing

The first option that you’ll have available would be to hire more storage space. The greatest benefit of this system lies in the fact that you pay only for the storage that you actively use, as well as in the fact that you don’t have to worry about the logistics. This option is quite scalable, seeing as how you can always pay for more. You don’t even have to go for a warehouse, seeing as how individual storage units (in shipping containers) can be just as effective. The issue of drop-shipping, however, is the ultimate form of outsourcing warehousing, as well as outsourcing delivery.

How much storage can you keep secure?

It’s not just about how much you can store, it’s also about how much you can keep safe. You see, due to the fact that employee theft is a serious concern in the warehouse business, what you need to keep in mind is the fact that a bigger staff means a greater liability. Also, a bigger inventory is a bigger target, which is why you need to think about your ability to invest in security. Warehouse security investments are always necessary but you also need to figure out how much is enough.

Better organization

Sometimes, you don’t need more space. Instead, what you need is a way to better use the space that you already have. First of all, you can do this by hiring a seasoned warehouse manager. Second, you can do it by investing in a warehouse management system (WMS). Finally, you can invest in training your staff and proper warehouse equipment. Adequate shelving and equipment like forklifts, trolleys and similar can make the job of handling your storage a lot more effective.

Home-based business

The next thing you need to think of when it comes to running a home-based business is the fact that you have so many options within your own home as well as on your property. For instance, while the majority of people immediately think about the basement as an ideal storage space, the fact is that the attic or the main floor room that’s optimized for storage can be just as effective. On the other hand, you can also start thinking outside the box (outside your home, to be more precise) and look for agencies like Best Sheds. A shed of proper size can be more than an adequate storage solution, both temporarily and in the long term.

Predictive analytics

You can also look to reduce your storage needs and the best way to do so is to learn a thing or two about your business. For instance, when expecting large offers, you can make large bulk orders, however, by not having to do this preemptively, you’ll manage your warehouse a lot more effectively. Other than this, knowing which items are best-sellers, which supplies are most used and which items are seldom ever required, you’ll already make a move in the right direction.

Automation

Previously, we’ve talked about the better use of your warehouse capacities. The first thing that this will do for you is to make you feel like you have a bigger staff than you really have. There are various ways in which you can achieve this, ranging from an investment in robotics all the way to the above-discussed purchase of a premium WMS license. Other than this, the more experienced your staff is, the greater efficiency in management you can expect. All in all, you have many different options.

Planning ahead

Keep in mind that the most important thing about the issue of storage is your ability to plan ahead. If you are nearing the peak of the season, you need to stock up in time. Also, predicting growth is incredibly important and it can do wonders for you logistically. Combining all of the above-listed methods is a great start to do so but while making your own plan, make sure to check which of these options are scalable. Moreover, some options handle your problems in the long run as well. For instance, when running a home-based business, a purchase of a large backyard shed is bound to satisfy your needs for good. Otherwise, you might have a similar problem in the future.

Conclusion

As you can see, with so many things going your way, it’s really not that hard to create a system that suits you the best. Furthermore, some of these methods require other skills and proficiency in other fields. Staff-management skills and spatial organization are just two of the most obvious examples. Overall, where there’s a will, there’s always a way and your issue with storage is the perfect example of this concept.

Build your Instagram account
Digital Branding

How To Get Your First 10,000 Followers On Instagram

If you are planning to use the online world for your business then building a community on flagship social media platforms is highly imperative. And it just happens so, Instagram is the giant in the world of online marketing. Most of the well-established marketers and influencers will tell you that the first 10,000 followers on Instagram are the hardest to get. It’s because you are entering this world as a newbie, where people are yet to recognize you and your offerings. Getting more followers on Instagram is about getting to know the game, playing the game and then making your own rules. The game is getting interactions and engagements and knowing which content to post at what times.

If you are finding this a bit overwhelming, then don’t worry. You are not alone! Fortunately, we have lined up some best ways to reach your dream 10k figure, in the minimum amount of time.

Get  Followers On Instagram

Food blog phoot

1. Finding the right content

The hardest part in your journey to success on Instagram is probably the first step. To get 10,000 followers on Instagram you need to know what type of content you want to produce and which theme to follow. You need to form your own identity, one that aligns with your product or service and the expectations of your audience. Generally speaking, humorous content or inspirational quotes attract almost all types of audience. They are great to get yourself started on Instagram. Put yourself in the shoes of your followers determine which type of content they would like or how they would like to be reached. Pictures, images, and illustrations attract the eye way more than plain text.

Finally, think of how you will get your new followers. Which type of hashtags you should use so that you will appear more in search results? Focus on quality more than quantity. With so much competition on Instagram nowadays, you need to do something out of the ordinary to get attention.

2. Make your followers feel special

Your followers are everything for you. Without them your business is nothing. So, you have to treat them with respect. Respond to comments, provide support, answer queries, and engage in personal chats to form a loyal user base. Developing a specific count on your number of followers means nothing. Even if you have not so significant number of loyal followers, it will benefit you a lot more. You don’t want those superficial comments or reactions, but you want them to engage with your content. And ultimately, they would end up buying your product or service.

Build interactions

3. Set timely goals

Having a standard or preset goal for you to check your progress with can be of great help. It helps you decide if your ideas or techniques are working or not. Your goals can be simple. For example, you want to achieve 500 followers in a month and get 100 engagements too. If you fall short then you would know you have to try something different. Checking your progress can regularly can prove very helpful on your road to gain 10,000 followers on Instagram.

4. Work with other influencers or marketers

If you want to get recognition in the market you need to engage with other brands. Interaction or partnering with other brands allows you to become visible to a bigger audience. Not only their followers but many other will be find and even engage with your content. You can also get much-needed ideas and creative advice from these brands and influencers as well.

Always use hashtags

5. ALWAYS use hashtags

Set your own custom hashtag and use it with your every post and story. Also use popular hashtags similar to your niche and as many of them. For searching any content on social media, hashtags are the way to go. So, you can only imagine the kind of exposure you would get through using them. If you don’t know which hashtags to use, just use the search option on Instagram. You will easily find which hashtags are popular and even get new ideas about your content.

6. Keep track of your Instagram Insights

Instagram Insights is a very convenient free tool that allows you to keep track of your audience, engagements etc. It will help you identify your audience by age, gender and location and their online times as well. You will also know engagements and interactions on each post and story. It is too good a tool to be free, so you should take advantage of it.

Join Instagram groups

7. Learn from Instagram Engagement Groups

There are many groups on Instagram that give you ideas and techniques to get more engagements on your account. They can valuable advice to grow your account and increase your followers. Most of them are free to join and are very helpful/

8. Call your followers to contribute

As a brand, you would want your followers to give reviews and share their experience. You can have them post pictures with your product. You can also ask them to contribute photos of their food if you are into food blogging. It depends upon your niche, but don’t forget to include call-for-action in your content.

Follow us on Instagram

9. Embed Instagram links in your blog posts

By embedding Instagram link to your stories, feed, or a certain post on your webpage, you are doing yourself a favor. You are likely to get some viewers on your Instagram account and some of them may stick around and become customers,.

This Post Submitted By Qurban Shah From http://techshur.com/

Digital Branding

The Most Effective Digital Marketing Firm Strategy

You can find hundreds of digital marketing strategies online. But choosing the most effective digital marketing firm strategy is quite a tough job. To compete with your competitors, you need to adopt the right marketing strategies. Here in this article, we are going to share a list of some effective digital marketing strategies.

1. Search engine optimization

Search Engine Optimization (SEO) plays a key role in digital marketing. It’s always recommended to hire a professional for SEO to help your business prosper. Make sure your web pages are on the format of HTTPs to get better SEO results.

2. Content marketing

Content marketing can help attract the target audience. All you need is to make your content unique, consistent, valuable, and relevant to make it worth reading. Make sure your content provides a solution for pain points and remain evergreen. For optimum working of content marketing, try to concentrate on mobile content, influencer marketing, and native advertising. You can also use marketing automation tools to send content on your target audience mobile phones at the right time.

3. Responsive web design

These days, there has been a trend to reach customers by mobile. So, you need to make your website mobile-friendly and that can be possible through responsive web design. With the help of responsive web design, you can make your business successful as customers can easily browse your website on their mobile phone. Here you can benefit from Accelerated Mobile Pages (AMP) code to fast load your mobile pages. Google gives preference to websites that use AMP, therefore, it is worth using it.

4. Social media marketing

It is another effective digital marketing firm strategy. All you need is to post your content on social media to help attract the maximum number of customers. You can use automation tools to post content on social media when your target audience is reading. Also, you can hire influencers to post content on your behalf on trendy social media sites.

5. Email marketing

You might have done some email marketing but are you sure it’s effective in reaching your target audience at the right time? No doubt, email marketing is a great digital marketing strategy to generate more leads, higher sales, and better conversion rates. If you don’t want to spend on digital marketing, then email marketing is the right choice for you.

6. Remarketing

If in case your potential customers have not responded to your website banner ads, then approach them once more with marketing content. Just track those visitors through new ads and cookies. Find their pain points and then target them with the new ads. It would not be wrong to say that remarketing can keep you more engaged with potential customers. Plus, it also helps in brand awareness, increased conversions, and more sales.

Whom to trust for your digital marketing strategy?

OnecoreMedia is an experienced firm that has specialists for digital marketing campaigns. This company is well aware of the latest trends in digital marketing and can help generate more leads for your business.