Month: November 2019

5 Factors Affecting the Success of Your Small Business

Steven on November 25, 2019

Being a business owner sure does sound nice. Not only that you get to be your own boss but there’s also a potentially unlimited income that we all dream of. Contrary to what many people believe, there’s much more to running a business than coming up with a good product idea. There are many factors that contribute to how successful your small business will be and being aware of them is a huge plus. With that said, let’s take a look at five factors affecting the success of your small business.

Goals

Ask any entrepreneur out there and they’ll tell you that setting business goals is a must when running an organization. It’s just that without a list of clearly-defined goals, you and your team members simply won’t know what to strive for in your operations. Not to mention that by not setting goals, you actually make it more difficult for you and your employees to stay motivated. If you don’t have one already, make sure you come up with a list of realistic goals for your business and revisit it every now and then.

Marketing

Another thing no business can survive without is marketing. Obviously, your goal is to attract as many customers as you can and maximize your profit. In order to do this, you first have to know more about your customers and develop the right marketing strategy for your business. Luckily, small businesses can now promote their products without breaking the bank. Valid product schema markup significantly helps products get found online. For example, you can set up social media pages for your business and use them to interact with people on the web. Plus, there are traditional marketing channels such as radio commercials and promotional products.

Finances

There’s no need to say that money is the most important thing in any business. If your company isn’t making money, there’s no point in operating. Dealing with business finances isn’t easy and it’ll probably take you some time to get a hang of it. Just have in mind that keeping your personal and business finances is recommended as it makes doing your taxes much easier. Another smart thing for business owners to do is invest things earnings in things such as forex. Connect with experts at Ever Forex and you’ll be able to make just enough to help your business move forward.

Business relationships

Knowing the right people can do your business a huge favor. There are so many small businesses out there and by connecting with other entrepreneurs, you open up new opportunities for your business. For example, you and another company can start a buddy marketing system where you promote each other’s products for free. One of the best ways to meet the right people is to attend networking events and be on social media platforms such as LinkedIn.

Employees

Chances are you’ve already heard people say that your employees are your most valuable asset. They’re right. Without your staff members, the company wouldn’t be able to operate and you’d be forced to shut down. Some entrepreneurs believe they can do everything themselves but they soon realize that wearing all the hats is just impossible. Bringing in the right people, on the other hand, is quite easy and it allows you to focus all your time and energy on your core operations. Be careful when conducting interviews and do everything that’s in your power to keep your employees happy.

Want to achieve success faster?

If you want to achieve success significantly faster with a small business, consider buying an existing business for sale. This will allow you to trade under an already established and trusted brand name in your local area. You will also get access to the previous business owners’ proven methods of success. This is invaluable, especially if you are a first-time business owner. Suppose you would like to learn more about the types of businesses for sale. In that case, we recommend you visit a trusted directory of business opportunities such as Businessweek, where you can find a wide range of different business opportunities, from small businesses for sale all the way to medium-sized and large businesses for sale.

Over to you

The life of a business owner isn’t as easy as some people would have you believe. Only by keeping a close eye on each of these factors do you get to see your business become relevant in the industry and start competing with large corporations.

Digital Branding SaaS Branding

How to Get on Top of Competitive Analysis for SEO

Steven on November 22, 2019

Competition is an inevitable and extremely healthy aspect of every activity. Without competition, complacency would set in and there would be no incentive to innovate. Because there is competition, all players are forced to keep on trying to do better in every aspect of their business so that they can steal valuable market share and build enduring customer loyalty. According to https://www.forbes.com, performing competitor analysis enables you to keep on improving and also provides you with an effective benchmarking system so that you know if your marketing strategy is paying off or not. For this to happen, a business has to first identify its main competitors, find out why they are getting better search engine ranks, and then decide what strategy to adopt to get ahead of them. Some practical tips on performing competitor analysis effectively:

Find Out Your Principal SEO Competitors

Most business owners will very easily be able to name the main competitors in their industry; however, it is quite likely that they will end up looking confused if you ask them who their main SEO competitors are because the two are not necessarily the same. It is also quite possible that you may have to contend with several SEO competitors who operate outside of your business niche while competing for superior SERP rankings. The main SEO competitors are those online businesses that rank in the first Google search results page for the target keywords or phrases, irrespective of whether they actually compete with you for the same business. If you operate in several niches, it is quite likely that you will have separate and distinct competitor lists with very little overlap. Luckily, the process of identifying your main competitors is as simple as examining the search results page for every important keyword. You can even use a specialized competitor analysis tool to make the process easier.

Evaluate the Strength of Competitors

Even before, you jump into tweaking your on-page SEO or adjusting your link-building strategy, it can be a very good idea to analyze the SEO strength of your competitors. Theoretically, you can outrank any competitor for any keyword in any niche; it may not be practically feasible due to the huge amount of resources required. To avoid wasting your resources, you should use a competitor analysis tool to figure out the total domain strength of your competitors. Thereafter, you can analyze specific factors like domain authority, domain age, and location, search engine indexing, backlink data, catalog listings, the volume of traffic and social signals so that you can try to discover any weakness that you can exploit. It is more productive to concentrate on competitors who rank well for niche keywords but have a lower overall score because outranking SEO for strong competitors can be tough and expensive.

Identify New Keyword Opportunities

Term frequency-inverse document frequency analysis (TF-IDF) is a very handy method for elevating the quality of your existing content with keywords that are being productively used by the competition, according to the CEO of arguably the best SEO Company in Washington. The complicated-sounding expression is a figure derived by the number of times that the keyword appears in the content multiplied by its expected frequency. This method allows you to optimize your web pages better for SEO and also for discovering keywords with low competition that you may have overlooked. By analyzing TF-IDF, you may find out that many of the top-ranking pages that you are competing against have many terms and phrases in common. If you are not already targeting these keywords, you can gain a lot by adding them to your existing content or even building new content to accommodate them to boost semantic search relevance.

Scrutinize On-Page Optimization and Content

The analysis of the on-site SEO of your competitors using any commonly available competitive analysis tool will unearth lots of valuable information that you can work with for boosting your SEO. Factors like the frequency of content publishing, content types, and target keywords can be especially helpful in tweaking your own content management strategy. Among other things, you should focus on things like metadata, title tags, title keywords, length of the title, internal linking strategies, etc. that seem to be the bedrock of their SEO success. By figuring out the things that your competitors are doing especially well, you can adjust your SEO strategies for better performance delivery. Content analysis is also of vital importance; monitor the topics being published, the type of media used to deliver content, word count or length of the videos, the extent of details, etc. as they all are valuable signals that are picked up by Google bots as they crawl websites.

Investigate the Backlink Profiles of the Competitors

The number and quality of the backlinks are very important signals for search engines for page rankings. Accordingly, you should find out where your main competitors are getting their backlinks and what sort of content is attracting the backlinks. Using that insight, you can improve on the quality and relevance of the content of your website so that you become an equally attractive destination for sites with high domain authority. Backlink analysis is best done with a proper competitive analytics tool, as a manual operation is not feasible.

Study the Site Architecture and User Experience

Among the many recent changes Google has made to its algorithm, quite a few have been on focused on a better user experience; these include improved search results, quicker page loading, improved mobile experience, etc. when compared to your competitors, if your website is unresponsive or has a confusing navigation, you should take steps to address the issues immediately. Essential steps include optimizing the sitemap for improved crawl-ability, prioritizing the loading times of pages according to their values, and ensuring search intent is paramount across all pages.

Conclusion

Competitive analysis is not something that you do once and forget about. Remember, your competitors are not asleep and doing everything that they can to rise to the top of search engine page rankings to grab the maximum volume of organic traffic. You need to keep on constantly monitoring them across the most important metrics as well as finding out the impact of Google updates on the performance of your site so that you can stay on top of the situation consistently.

Digital Branding

15 Ways Live Streaming Can Improve Your Business

Steven on November 22, 2019

Live streaming is an innovative solution for businesses that want to leverage the opportunities offered by technology without spending a fortune. Unlike earlier days when live streaming required expensive setups, today both amateurs and huge enterprises do it in the same way. Businesses of all sizes and levels are streaming live videos to conduct live virtual meetings, online training, and seminars, etc.

According to the Interactive advertising bureau, nearly two-thirds of the global online audience has watched live videos of some kind. With live streaming quickly becoming a mainstream thing, its utilization as a marketing tool is inevitable. Today, live streaming is an important asset in the marketing strategies of businesses of all kinds.

To start with, you can use social media streaming on platforms like YouTube Live, Periscope, Facebook Live, or Instagram’s IGTV. Use Blerp if you want to add sound alerts to your stream. You can also move a step ahead and create a live-streaming website of your own to explore unlimited business opportunities. So how to create a live-streaming website?

It’s a systematic process with multiple steps where the first step is to understand the benefits of live streaming and how to use the same for business improvement, which we are going to discuss in this article. Here, we look into 15 ways of how live streaming can improve your business growth.

1. Build trust and transparency

As per the general purchase behavior of online customers, people prefer brands they already trust. Customers tend to associate trust-worthiness with the quality of the services offered. Live streaming can be a great way to build trust among your audience by showing an unscripted side of the brand in a transparent way.

For example, you can live stream to candid moments, behind-the-scenes, and back-end processes to magnify your brand’s transparency to the audience outside your customer base. Moreover, when you share your live videos on social media channels, your posts could earn more shares and positive comments, which further help in establishing yourself as a reliable brand.

2. It is cost-effective

One of the best aspects of using live streaming for marketing is affordability. Before live-streaming came into existence, most brands relied on TV to display their ads, videos, and reports. This, of course, was a costly process. However, today with a high definition camera or a smartphone and an internet connection, businesses can broadcast live videos effortlessly. Additionally, most social media platforms like Facebook, Instagram, and YouTube allow live streaming free of cost, though there are some restrictions.

3. Encourage user engagement

With live streaming, it is easy for businesses to get feedback from their viewers through comments, likes, and the number of shares. Facebook says that people comment 10 times more on Facebook Live videos than normal videos. Live streaming is an excellent way to engage your online audience. It generates buzz that excites viewers. Chats and live commenting are significant to engagement and besides that, you can also create polls to keep your viewers engaged and get real-time feedback.

4. Facilitates real-time interaction

Live streaming offers a unique advantage to be real and genuine with your audience and followers. Being a real-time tool, live streaming helps in establishing a genuine real-time connection with your audience effortlessly.

5. Sharing a live stream is easy

Another unique thing about live streaming is that, even after a live stream ends, it is easy to save a video to your social media channels and use it as a video-on-demand. It helps in bringing-in repeated exposure to your audience. For example, if you are broadcasting live via Facebook Live, the video shows up when a user’s friend reacts to it or leave a comment on a live stream. Once the live stream is posted to Facebook page, it again shows up in the feed so that people who have missed it can view it again and share it with other people.

6. The possibilities to experiment are endless

Unlike other digital platforms, live streaming offers a lot of opportunities for businesses to experiment. You can try out new production styles for live videos to see what works best for your audience. Try testing raw video and highly produced live videos to see what your audience responds to the most.

7. To recruit employees and interns

Yes, you heard it right. When technological advancements are at peak, why not use them the right way to capitalize? You can use live streaming to take your hiring process to the next level. For example, Grubhub used Snapchat to enhance the interest of the audience in their internship program and lock down a summer intern. It posted a slideshow in snapchat stories to explain how interns could apply for the post.

8. Collaborating with a popular event

One of the best ways to gain more exposure in live streaming channels is by coordinating with a popular event where most people tune.

For example, Taco bell gained more exposure on snapchat when it uploaded a snap story movie in coordination with MTV movie awards gaining a huge reach and improving brand awareness.

9. Show off the real process

Broadcast live sessions to show your followers how your business works. Generally, your audience gets to see either the final product or services you offer. They never get a chance to understand what exactly goes in the back-end or the processes involved in the whole game.

For example, Nasa hosts live videos on google hangouts especially for audiences who are interested in aerospace research and who like to learn more about the organization.

10. Run a contest

Another way of using the power of live streaming to promote your business is to run a contest through your live videos. You can run the entire contest through a live session by interacting with the audience and allowing them to participate via comments or a link that you provide in the video description.

11. Show off skills

Live streaming can be a great way to show off your skills. It can be anything like broadcasting a USP of your business to show that you are really good at what you do. For example, Tastemade hosts food show series on Facebook live and showcase their skills to gain social traffic and to engage their fans. This works well to gain exposure and make people coming back to your brand.

12. Get your fans to laugh

Live streaming needs not always be about the technical aspects of your business. You can also go live just to entertain your audience. Occasionally, try doing different types of videos doing something humorous to create tons of social and website traffic. Use a professional live streaming software to create a great looking broadcast with advanced features to impress your audience.

13. Make product announcements

Showing the unique moments like product announcements and related news, you can build excitement among your target audience about your brand. Make them a part of your new venture to improve the chance of them converting to your customers. For instant Chevrolet live-streamed the CES 2016 event where it introduced its Bolt EV model. In this way, the brand could reach out to both audiences who were a part of the event and who weren’t physically present.

14. Broadcast interview sessions

Do live sessions to interview important people who are connected with your business or with anyone whom your target audience can relate to. Broadcasting live interview sessions generate interest among your target audience as they get to know the otherwise-not-known side of your business. For example, Benefit cosmetics went live with their chief Beauty Ambassadors Annie & Maggie Ford Danielson which fostered pretty good engagement.

15. Go behind the scenes

Host behind the scenes live sessions to show your audience about the things normally they won’t get to experience. It can be anything like showing the backstage of an event, the making scenes of a product or something that is out of your business activities as well. Offering anything out of the box will keep your audience interested and engaged.

In conclusion

Live streaming is an excellent way to reach out and connect with your audience by facilitating real-time conversations. Launching a live streaming platform also holds potential in this technological environment. You can start a live streaming business and let other businesses use your platform to connect with their audiences. Learning how to start a live streaming business is a profitable idea in 2019. Now is the real-time to leverage the power and potential of live streaming to grow your business or start a new business aligned with it.

Digital Branding

10 Branding Strategies You Shouldn’t Miss Out On In 2020

Steven on November 22, 2019

Creating an image of your company that sticks in the minds of consumers is a complex task that seemingly never ends. You should do some tried-and-true things year after year, such as ensuring you have a style guide, adding unique content and getting your name out in the local community and world at large. Each year, you’ll also need to add some new strategies into the mix so that you can reach people you’ve not reached before and reinforced your presence.

In a recent study, researchers found brands with a specific purpose grow about twice as fast as brands without one. Before you implement any of the techniques outlined here, make sure you know what the purpose of your organization is and why you do what you do. Once you have a firm basis to build on, look at these 10 branding strategies to get your message in the right hands.

1. Create Shoppable Posts

Today, social media drives online shopping. Its nature allows retailers to put interesting products in front of the exact target audience they want. Over time, it’s become easier for people to purchase right from the app they are on. For example, Instagram now allows people to purchase via a business post. About 70% of Instagram users state they’ve made a purchase via the app.

2. Engage on Twitter

Gaining followers and engagement on Twitter requires more than throwing a page up on the site. You have to be active on the platform and interact with influencers as well as potential audience members. Add something of interest to a conversation. Provide valuable content they can’t find anywhere else. Instead of selling to people all the time, start relating to them on a personal level.

3. Green Your Business

People who care about the environment will appreciate your efforts to reduce your carbon footprint. Eco-friendly practices can become part of your branding strategy. Look for ways to recycle your company’s waste, and encourage your customers to get active in green living as well.

Don’t just go green to gain customers, though. You have to really believe in the reasons behind environmentally friendly living, or you’ll fizzle out on the effort involved. If you care about this topic, you’ll discover people who seek out like-minded businesses based on their green rating.

4. Host an Experience

People say they connect better with a brand when they are emotionally engaged via real-life experiences. Think about how you can spread the word about your firm by hosting some event or experience. You might invite local media to a soft opening of your new restaurant, for example. You could also pull in experiential graphics and create a one-of-a-kind event with a popular theme, such as images from “Harry Potter” or a popular television series.

5. Get Personal

Marketing professionals can access more data today than at any time in history. You likely know where your customers live, what type of browser they use to access your site and even what keywords they searched for before landing on your webpage. With cookies and surveys, you can gather even more information about your site’s visitors. Use the intel and create a personalized experience for them. Offer products they might be interested in based on past browsing or buying behaviors.

6. Find the Right Influencers

Brands will spend an estimated $15 billion a year on influencer marketing by 2022. However, the trend is moving away from seeking out the biggest, most popular influencers and toward finding smaller, niche influencers with specific audiences. When finding influencers for your brand, pay attention to who interacts with their posts and if their followers engage and share. Focus on the type of people they reach rather than how many they affect.

7. Use Immersive Technology

Set your brand apart by using chatbots and other immersive technology to grab site visitors and keep them engaged. Rather than hiring 24/7 live agents to staff your chat, you can utilize a chatbot to answer common questions and collect basic information before moving the user to a trained customer service rep. Look for ways of using technology to set your brand apart from your competitors while keeping the experience affordable.

8. Share Your Story

Every brand has a unique story that starts well before the business opened its doors. Think about your own tale and its differences than the details of other beginnings. What challenges did you face, and how did you overcome them?

Tug at the emotional heartstrings of your target audience. Once you have your story fleshed out, share it via a video on your website, a series of social media posts or a timeline on your About page.

9. Start an Online Community

Online communities offer numerous benefits to your branding strategy. Members often ask questions and provide solutions, helping keep your image positive. These outlets also allow members to feel heard and instill trust in your company.

Communities have a good return on investment (ROI). After two years, the ROI is around 1,352% for most brands. You can easily start a community via your Facebook page. The more you can tie your group into social media, the more participation you’re likely to generate.

10. Keep Creating Content

You might wonder if it’s still worth your time to create content for branding purposes. The answer is yes.

In a recent report, researchers found 91% of brands still use content marketing to reach consumers. The key to using content for branding is making sure you have guidelines in place about what type of content you’ll use, how it looks and where to place it. Be consistent with the types of information you offer and the voice you choose. Even your images need to have a similar theme and be highly relevant to your business.

Know Thyself

Before you can create a brand image in the eyes of others, you have to know yourself as a business. Outline your principles and your goals as an organization. Then, set out some plans for how you’d like others to see your company. Understanding who you are and what you stand for makes it easier to reflect that vision to other people

Lexie is a branding enthusiast and web designer. She loves checking out local flea markets and taking her Goldendoodle on hikes. Follow her on Twitter @lexieludesigner and check out her design blog, Design Roast.

Digital Branding

What Is SEO? What Is its Importance in Digital Marketing?

Steven on November 21, 2019

SEO (Search Engine Optimization)

Among all the marketing strategies digital marketing is the one that uses the internet so that the brands can reach the consumers. SEO is the scheme used while utilizing this strategy. SEO stands for Search Engine Optimization. It is nothing but a technique used to increase the quality and of course the quantity of traffic on your website. This process of increasing traffic is done by increasing the visibility of your website to the users. Thus from now, it has been considered as the most important part of digital marketing. It helps to keep your website above all your competitors. Through SEO you can keep your website at high rank in search engines.

Two methods used for optimization are:

On-page optimization
On-page optimization

On-page optimization

This is one of the methods used to increase traffic to the website. This technique includes all those steps which are taken directly on the website so that the ranking of the website can be increased. In this method, the content of the page and the HTML of the page are taken into consideration while using this method of optimization.

Off-page optimization

This is also a technique used for an increase in website traffic. In this technique, external methods are used for optimization. The promotion of the website is one of the main aims of this technique. Through this method, a link is built with a well-trusted site.

Importance of SEO (Search engine optimization) in Digital marketing:

Ranking of the website is very important for the success of the website and it is not possible without increasing the number of visitors on your website. SEO helps in increasing the visibility of your site in search engines. Investing time in working on SEO for your website will help in successful digital marketing,

Increase in the traffic of the site

The WebPages which hold top positions in the search engine results are the most clicked and viewed web pages. Being on the top positions help them to get a large number of visitors to their website. Thus SEO in this matter helps in increasing the rank of the website so that your website can achieve topmost position in the results given by search engines and thus helps in increasing traffic of your web site.

ROI (Return on investment)

Through SEO you can track the Results that whether your efforts in digital marking are paying off or there is a requirement of some amendments.

SEO cost-effective

In comparison with the traditional method used for marketing, SEO is considered a cost-effective method as SEO target the traffic that is looking for your services and your products online. The number of users means that you are being successful in your marketing scheme.

Increase in the usability of the site

By rearranging the link and design of your website SEO makes it easier for the users and for the search engines to reach your site. Also, it helps in simplifying the process of searching for some information on your web site.

Increase the awareness of your brand

When your web site gets top position in the search results of the search engine pages, it helps your web site to get a large number of views. Thus it simply means that higher the number of views on your web site higher will be the awareness of your brand.

Put you ahead

SEO help in putting your website ahead of all your competitors. If there are two web sites that are providing the same services, a website that is SEO optimized will have many viewers than the website without SEO optimization.

Smooth running and social promotion of the website

SEO plays a very important role in the smooth working of your website. Also, SEO is very beneficial for the promotion of your website socially. The person who gets to know about your website from search engine engines such as Google or Yahoo will promote your website on social pages such as Facebook, Twitter, and other social media pages.

SEO helps in increasing the traffic of the website thus helps in increasing the ranking of your website. So the importance of SEO should not be neglected. To know more about SEO and its related terms you can visit TechsPlace and broaden up your horizons.

SaaS Branding

Here’s How You Can Log in to Shopify

Steven on November 21, 2019

Wondering how to login to Shopify?

Just chill!

Logging in to Shopify is a cakewalk now because of the Shopify app. But that is not the only method of doing it. There are several other methods for logging in to the Shopify platform and this post will discuss all of those methods.

Let us begin with a sweet introduction then.

Intro

The thing that we like the most in Shopify is that it has several security mechanisms in place to protect against malicious attempts of login. If you type in anything wrong in the input field of password then the verification box will appear and you will be required to solve the security challenge.

The security challenge is in place so that a hacker cannot make an automated script try out a dictionary of passwords and see which one works. In terms of information security, this thing is known as a brute-force attack. Therefore, Shopify has several security measures to prevent it.

The verification can also be asked if you log in from a different device, clear the cookies of the browser you used before, or use the incognito mode feature of the browser. You just need to solve the challenge and then click on the verify button.

However, if you have forgotten your password then log in becomes hard. Hence, you would require to reset your password. Furthermore, if you remember the password but have forgotten the email then you have to ask for help from the support team.

Let us now look at the steps to Login to Shopify on different platforms. Starting with:

Desktop devices

Here are the required steps to Login to Shopify using a desktop device:

First of all, visit the login page of Shopify with the help of your favorite browser.
Then you will see an input field under which you have to enter the domain URL of your store and then hit the next button.
Then you are required to put your email address and hit the continue button.
Then, at last, you just need to enter the correct password of your account and click on the login button.

One thing to take note of is that if you had previously logged in with the same device and browser then it might have stored the information about your store already. Therefore, in that case, you would not be required to enter the domain name of the store and can just continue with the email and password.

iPhone steps

Here are the necessary steps that are required to be followed if you wish to log in to Shopify with the help of your IOS device:

The process begins with the step of downloading the Shopify app. Once the app is downloaded you need to wait for it to be installed. Once it has been installed successfully, you can proceed to the next step.
Once the application is installed successfully you are required to open it. To do it, just click on the icon of the app and then it will be opened.
Now there are two options available for you. The first option is to sign up for an account and the second is to login to Shopify. If you don’t have an account already with Shopify then you are required to choose the option of sign up otherwise you may proceed to login to Shopify. Once you have an account and are on the login screen, just enter your email address and the password of your account.
If you own more than one store in Shopify that too with the same email address then you will require entering the URL of your domain which ends with the sub-domain .myshopify.com. After you’ve entered it you may proceed to log in.
Then just click on the login button and you will be inside your Shopify dashboard.

Note that if you don’t remember the password of your account then you just need to click on the forget password button so that you can reset it.

How to login with more than one account?

Sometimes you are required to login to Shopify with different accounts on the same device. Here is how to do it:

First of all click on the field that says store while being logged in the Shopify app.
Then just enter the name of the account in the input field given at the top of the screen.
Then tap on the option that says “log in to existing store”.
Then you are required to enter the email address and the password of your account that you want to use to login to Shopify.
Then you just need to tap on the login button.

Now that you have followed all the steps, you will be redirected to the dashboard with the new account as the active one that you just logged in with. You can always switch accounts to check the information on another account.

Conclusion

These were the methods of logging in to Shopify at cross platforms. If you wish to learn more about Shopify then you should definitely check some amazing tutorials by LiquidBlox.

SaaS Branding

How Headphones Can Improve Your Productivity at Work

Steven on November 21, 2019

In order to break down barriers and promote collaboration between each company’s department, open offices are becoming increasingly popular in recent years. However, they can also increase distractions at work, so that you’ll end up hearing the gossip and chit-chats of your colleagues a few desks away. Under this circumstance, you would be glad to have a pair of headphones, which are a really helpful companion at work. Here’s why bringing your headphones in the office is a pretty wise decision:

1.Get in Your Work Zone

Putting your headphones on can help you to create your own work zone amidst open office with low or no partitions. You may have seen your attention wander because of co-workers’ chats and other ordinary activities. A pair of noise canceling headphones can help you to screen out as much as three-fourths of office chaos soundtrack.

It can also be a perfect way to discourage others from interrupting you when you are on a roll with a task that requires concentration and deep thought. Some workers sometimes put their headphones on to prevent interruptions caused by listening to anything because it can release a signal that you don’t want your work zone to be broken into. Therefore, your colleagues will be (or they should be) less inclined to come over to talk with you unless absolutely necessary.

In some ways, headphones can improve your focus at work as well. When you turn off the noise of your open office and filter the unimportant interferences of your colleagues, the tasks that you are struggling to focus on will become a lot easier to knock out.

2. Make You Insanely Productive and Creative

There is an overwhelming amount of research out there prove that a pair of headphones with music on is helpful at work. It can positively impact your brain’s reactiveness and make your nine to five schedule more productive and creative. That’s because headphones with melodious sounds on will activate the release of dopamine in the reward area of your brain. So you will feel like tasting a delicious food or smelling a pleasant aroma.

The result of this stimulation can pump up your energy and give you a positive mood. If you’ re not in the right situation at work, you need a headphone like SOMIC headphones. Put it on with pleasing tunes, and it will break you out of just thinking one way and influence your productivity, specifically for the tasks that require a lot of creative thinking or problem-solving. Your ability to organize material and recognize letters is much faster in positive feelings; thus it can get easier for you to come up with better ideas and solutions to a problem.

When you are in a negative situation, you are more likely to make a decision hastily; you may close your mind to alternative suggestions. If your company is headphones friendly, put it on! Your task performance will increase significantly if you’re in a good mood, and you will perform better than those who sat in silence with headphones off.

3.Create Your Unique Working Atmosphere

You can create your unique working atmosphere with headphones on by choosing different kinds of music to listen to according to the task you are performing. If you are on tasks that require concentration, organization, and inspiration like writing, ideas-creating, you’d probably want to pick some soft, mellow music without lyrics. Such music can reduce distractions as well as help you to get your creative juices flowing and knock out your tasks that are hard to stay focused on. Conversely, you are recommended to choose video game music that can motivate you when you are doing tedious tasks. It has been proven that music like this is wonderful for getting through repetitive tasks more quickly than usual. More importantly, you should listen to any kind of music that can motivate you and provide a positive impact. Or even better, measure the performance of your task after listening to different types of music at work and choose the most helpful one that creates your own working atmosphere.

4. Make Tedious Tasks Seem Fun

Using noise-canceling headphones at work like the SOMIC noise-canceling gaming headset that can provide you with a powerful listening experience. Bursting you into the songs will take the boredom out of repetitive tasks and make your regular job seem fun. This happens not only because of the dopamine released by the music’s stimulation, but it also comes from the music rhythm. The danceable beets can provide good emotions for you to go through the working day full of energy and raise your job satisfaction. So it is really useful when you are gloomy on a Monday morning or suffering because of a job that is hard to accomplish.

In short, wearing your headphones and listening to something catchy can help you work more cheerfully and efficiently. If you are planning to get one, you should focus on its comfortability and sound quality.

There is a brand of headphones that combine these features at a reasonable price. SOMIC, a leading headphone, headsets, and earphones manufacturer, has achieved great success in developing the international market. Their products are sold in more than 200 countries and areas in the world since 1999. You can get a great pair of high-quality headphones and can even get good ones for under $50.

Take for example the SOMIC G951 noise canceling gaming headset, which has an attractive appearance and a powerful sound experience with surround stereo. And the SOMIC G936N Commander gaming headset, which provides a true 7.1 virtual experience, a flexible 3 sound effect mode switch, a 50mm sound generating unit, and skin-friendly mash earmuffs.

The coolest feature of these headphones? Noise cancellation, which can keep unwanted sounds out, and you can not only use it when you are working, but it also gives you excellent gaming experience.

What more could we be asking for?

Local Branding

4 Reasons Why a Franchise Business is Better Than a Startup

Steven on November 21, 2019

Are you planning to start up a retail business? Have you considered buying a franchise instead of starting your business from scratch? You may have heard that more than 70% of startups collapse because big competitors hustle them out of business.

So, logically, your chances of survival will be much higher when you latch on to a reputable brand. Besides, there are other reasons why it is always better to buy a franchise.

Here are all the reasons:

1. You don’t need much experience

Most big brands will not only support you, but they’ll also train you on how best to sell their products. They have been selling the products for long, so they know the best techniques to sell the products. So, if you don’t know much about the business, you’ll get enough training and support from them.

2. You won’t spend much on ads and marketing

When you’re starting on your own, you’ll need to pay a considerable sum of money on marketing and publicity because people are usually hesitant to patronage new brands. But if you buy a franchise from a known brand, you may not need much marketing as your parent organization will be doing most of the marketing and publicity. You only need to leverage their advertising.

3. Franchises enjoy higher credibility

When you buy a franchise from a reputable brand, you’ll enjoy their reliability. Because of the credibility, the success rate of franchises is usually higher than that of startups. Furthermore, you can raise funds for buying a franchise more quickly than getting your new business funded. It all boils down to credibility. This is why investors and creditors are more willing to put their money in franchises.

4. You’ll benefit from ongoing operational support

Your franchiser is naturally a stakeholder in your business and will always give you all the necessary push to succeed. Mentorship is usually a part of the support. The credit facility is another benefit franchisees enjoy from their franchisers. All these will make it easier for you to succeed. It is not uncommon for franchisers to offer incentives to their franchisees to motivate them to intensify their efforts. Your franchiser could pay you some commission for meeting certain sales thresholds.

Conclusion

Now that you understand why buying a franchise is better, you also need to realize that there are certain qualities to look out for in your prospective franchiser. You need a company that sells products of sustainable fashion brands. These products are clothes, accessories, and beauty products. This kind of product is easier to sell with little effort. You are better off with a brand that has already established itself as a global brand. Choose a franchisor that has a presence in multiple countries. Most importantly, you need a brand that has been in business for several years.

One brand that checks all the boxes is XIMIVOGUE. You can try them. They deal in products from sustainable fashion brands, they have been in business for several years, and they have more than 1,500 stores in more than 80 countries. You can easily leverage its extensive network.

For more info, please visit https://www.ximiso.com/

SaaS Branding

Technologies that Helping Businesses Generate More Sales

Steven on November 20, 2019

The marketplace is swamped with high-tech tools that claim to make life easier for salespeople who are constantly on the move. However, with so many options, it can be a little overwhelming trying to pinpoint the best solutions for your selling style. Which tools work best?

You might have heard of mobile, analytics, social, and cloud tech. Not only does technology help streamline business operations, but it also helps with sales and marketing. New technology can give you a strategic presence across a variety of platforms. These technologies give top salespeople the advantage over other professionals and should be made a top priority in the coming year. Here are just a few ways technology will boost sales in 2019 and make you a more productive salesperson.

Say Hello to Social Networking

Those salespeople who do not capitalize on the connectivity of social media are way behind the times. Social networks like Plaxo and LinkedIn were specifically created for business-minded professionals just like you. Not only do these sites give expert salespeople an outlet to connect with their peers, but they also allow open communication with consumers, potential customers, and other businesses. These platforms help spread the word about your unique solutions and make your brand more personalized. If you are looking to put your network to good use, expand your list of contacts and create opportunities, then leverage social media.

Qualifying Prospects

In addition to networking on social media, tech tools will help salespeople get the qualified leads they need. Resources like Lead411 and NetProspex can provide sales with company addresses, business email lists, and phone numbers. Some of the best B2B lead generators are a great solution for all professional salespeople in providing qualified, You new and targeted prospects.

Prioritizing and Leveraging New Information

As you might guess, there is no shortage of information out there. Most people spend their days tweeting, emailing, posting and sharing—possibly even over-sharing. Most days it seems like a cacophony of howler monkeys barraging you with information. With just a few tech resources you can prioritize this information and easily find the information most relevant to you and your selling style. Evernote, Scoop-it, and Flipboard can help you organize and engage more effectively with your feeds. Not only are the layouts organized and user-friendly but also accessible across computers, phones, and tablets. You can easily stay abreast of updates and get results based on your queries. You can receive alerts if certain prospects, clients or other businesses are in the news.

Lighten Up

In the field, it is difficult to lug around a heavy laptop. Modern technology now has a solution that will lighten your load while traveling. The tablet is the way to go. Smartphone efficiency is crucial for making deals, reaching out and staying in touch. It is necessary to access emails, check websites and use software applications on the go. Some ultra-mobile tablets include Apple iPad Air, Dell Venue 11 Pro, and Samsung Galaxy Note 10.1. These best-of-the-best tablets are easy to use, carry around and prove to be just as powerful as those overweight PCs.

Forecast Remains Cloudy

Another must-have tool for 2019 is a fast and secure cloud system. With cloud solutions, you can work as a cohesive team, collaborate with customers, develop new and profitable relationships, and support more effective work-flow processes. They are fast and reliable, easily used by new employees and veterans. Sales Cloud, Box, and Okta give team members easy access to applications, documents, and systems anywhere and on any device.

Old-School Resource with New Technology

Still one of the best resources for many sales professionals is good old-fashioned, person-to-person communication. However, those who suggest “just calling” prospects will be ridiculed. This is no joke. Sometimes, a live conversation is the most effective method for hitting up prospective buyers. The most affordable connectivity options include Skype and ooVoo, allowing salespeople to video chat, instant messages and make Internet calls anytime for FREE. These sites and apps work on computers, tablets, and mobiles, and provide a whole new way of staying in touch.

Author: Usman Raza is the co-founder of Christian Marketing Experts LLC, a marketing consultant at SeedX Inc and working with various brands online. He is devoted to helping small businesses bridge success gaps by providing in-depth, actionable advice on digital marketing, SEO, and small business growth. Follow him on Twitter @usmanintrotech.

Digital Branding

Why Is it Crucial to Use Data in Your Digital Marketing Strategy

Steven on November 20, 2019

In the current marketing world, decisions are no longer based upon the hypothesis and past experiences. Big data and analytics help to determine the best influential marketing ideas. By making use of the predictive analysis and past data, businesses can generate a better return on investment (ROI) for providing meaningful insights that lead to effective business strategies and decisions within an organization and not just for the marketing teams.

In this article, we will be highlighting a few of the reasons why data needs to be utilized for making an appropriate digital marketing strategy. Let’s get started with.

Getting the Right Data

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To have accurate data is crucial for making an effective marketing decision but at the same moment having the bulk of the data is harming all of your marketing strategies if you have not used them correctly. Likewise, you can begin with your key performance indicator (KPIs) and the work from the turnaround. KPI is used to represent the measurable values that show you the performance of the campaigns. It is imperative to have objectives for your advertising efforts to be it more guests to your site, enrollments, email assortments, CTAs and considerably more.

Research well on your Audience and Channels

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The best part of having the data is to know well and research all of your audiences and the channels that you are targetting in your marketing campaigns. Likewise, you can follow the guest’s sort who go to your site and fabricate personas around the individuals who attempt to connect and afterward target different spectators who are like your potential client base. You can also make use of the data obtained with the help of survey tools from https://conjointly.com/products/free-survey-tool/ that helps to determine what types of things are most interacted by your audiences on your site and in your campaigns like ads and emails.

When you wish to decide upon your audiences to target, at first, you need to determine their intent and this relates back to set all the KPIs for making content decisions that fit your audience. The next crucial data set to take into consideration is your traffic sources from different devices. By having the right channels to contact the crowd, it has an incredible effect on your advanced showcasing system. All the variant demographics make use of the variant methods to access online data. It is observed that 58% of the website visitors come from mobile devices and with thorough analytics, you can optimize your content to reach them in an efficient manner.

Target for the Right Keywords

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Information figures out what your crowd is scanning for when searching for your item or administration and causes you to focus on each one of those watchwords by driving the traffic to your channels. By utilizing the information that is given by Google AdWords Keyword Tool, you can make sense of the entirety of your potential catchphrases Also, you can use this tool to check what type of keywords are getting used by your competitors and determine which one of them is worth to big against and which ones need to be skipped. You can conceivably expand your site traffic by using these catchphrases in something beyond advertisement focusing on. For instance – you can insert them into social posts, content on the website and other digital initiatives.

Get up-to-date with your Website and Campaigns

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You can utilize your past information for foreseeing the future results of our advanced crusades. By taking a gander at the presentation of your past crusades and as-focusing on endeavors, you can distinguish what is functioning admirably and what should be restored. If you find that your Facebook ads are outperforming your Google advertisements then you may wish to allocate your budget more towards Facebook. Also, you can optimize variant demographics within your targeted audience. On the off chance that your venture serves a changed scope of items and administrations, at that point you can target various personas.

Opt for ROI

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Stakeholder wishes to see that all of their money is spent on the accurate digital marketing which can be represented in the data and that’s how it should be having on profit. Each of an actionable item like form or a CTA buttons which helps you to drive traffic towards the needs should be taken into consideration in some data set. You can also try to add the tracking parameters to URLs within your campaigns and get to know which channel is helping you to drive the mist traffic by relocating the digital spend. It is seen that email marketing is grabbing the highest ROI for any of the marketing methods. It is a conversion machine where you only need to build your email list with the potential subscribers and deliver the highly relevant content in their inbox.

Wrapping Up

Here, we come to the end of the article. We hope you have understood the need for analyzing the data records in digital marketing in order to attain the desired results. Implement the given strategies and also you can suggest a few more to work upon. Till then – keep learning!

Author Bio

Shira Gray is working as a Business Development Executive at Mobile App Development Company – eTatvaSoft, you can learn more about her company. She writes about emerging technologies. Being a tech geek, she keeps a close watch over the industry focusing on the latest technology news and gadgets.