Month: November 2019

Colour Schemes and How They Affect Websites

Steven on November 18, 2019

Have you ever asked yourself how the colours on a website affect users that interact with your brand online? If you haven’t, you should. There’s a reason why top brands in the world seem to use a limited spectrum of colours when they need to invoke a particular action from the website users.

The main goal of having a website has gone beyond brand awareness to holistic experiences that warm-up users to patronize and become fans of a brand. This means that brands are selling more via their websites even if they don’t directly accept payments on the platform. The way colour is used in alliance with the brand direction is such that users find it easy to make important decisions like committing to a brand or not.

How do I choose a colour scheme for my website?

Take a cue from your logo

As obvious as this may sound, there are small businesses that have website colour schemes that are in contrast to their logo and overall branding. When trying to choose a colour for your website, your brand’s colour or colours should be your first point of call. If you have chosen brand colours that don’t necessarily achieve the goals you want visually, it’s never too late to change your branding. At this point, your best bet would be to consult an experienced company when it comes to website development.

Study your demographic

It’s a no brainer for businesses to study their target audience before making business decisions but many brand owners forget to take this into consideration when deciding on the brand and website’s colour scheme. If you’re making a product that’s mostly for women, you want to go with colours that women generally like.

Understand your products and services

In combination with studying your demographic, you need to present your product in a way that visually communicates the value product or service provides. An example would be using shades of green for products that have to do with agriculture or being organic.

A few colors and how they affect people when they visit your site

Black

The colour black is associated with power, authority, and luxury. A mixture of black and gold or black and white when done properly helps a brand exude a luxurious look and many brands have taken advantage of this. If you take out time to look through some of the biggest luxurious and powerful brands in the world, the colour black won’t be far off.

Orange

Colour Orange is associated with fun, warmth, and confidence. It is usually used when brands desire to do something happily or get into a mood that makes them carry out a positive action. An example is how call-to-action buttons are orange on many e-commerce websites to encourage users to buy products.

Pink

The color pink is a compassionate and nurturing color. It is a non-threatening color that calms and reassures the viewer. It is associated with love and romance. It’s common to see many websites that cater to women’s fashion be in the color pink

In conclusion, it is of great essence to carry out proper research on the psychological effects of colours before making a decision as to what colour scheme you want to be attached to your brand. This piece may not have covered everything you need but a quick search on Google will help you with a lot of clarity as per which colours are great for your brand.

Digital Branding

Expanding Company Awareness Beyond Logos: How Flyers, Stationery, and Pop-ups Can Boost Your Business

Steven on November 17, 2019

business-img-1

Almost all businesses perpetually look for ways to increase their brand awareness. The most common and traditional way to get people to know about you is word of mouth marketing. With the entry of social networking sites, this form of marketing has gained a great deal of popularity.

Even though this form of marketing is beneficial, it can only be used to promote your existing services. What should you do if you are launching a new range of products, or if you are organizing a special event? For this – and even for traditional marketing – you should always employ more than one method for creating brand awareness among the people. Let’s have a look at what other marketing methods you can rely on for reaching out to more people.

Use Flyers for Marketing

A flyer is typically distributed among people by a company representative. Beside street distribution, there are other ways as well to distribute the flyers including newspaper insert, instore distribution, and door-to-door mail drop.

The best thing about a flyer is that it allows you to get creative. A well-designed flyer with a killer copy will attract the attention of a large number of people. Also, you can insert discount coupons or vouchers in the flyer as a form of incentive for your customers, getting them to visit your business.

An internet user sees an ad on a website and forgets about it in a day or two, but since flyers are tangible items they will remain in sight of your prospective customers who are more likely to act on them. Flyers are a tried and tested way of marketing and can help you substantially in reaching out to more people and drawing them in to your business. Designing a flyer is now no more time consuming as you can design one within a minutes with an online flyer maker tool.

Don’t Ignore Pop-Ups

Suppose you are running an online store exclusively or you don’t have enough funds to open another branch. You can always set up a pop-up store for additional revenue. Unlike traditional stores, pop-ups are easy to manage and don’t require big monetary investments.

Pop-up stores can also be seasonal. For example, you can set up your stall in a mall or any other shopping area close to a festive season to increase sales.

Importance of Stationery Marketing

No one can deny the importance of business stationery for creating a long-lasting impression among your clients. Always use high-quality premium paper or other relevant material in all your correspondences.

Customized notebooks and pens are also popular business stationery items. You have to be careful about the color theme and the design of your stationery. Make sure that everything is consistent with the tone of your business. Such premium products basically show the effort you put into your brand – something which makes a huge difference in how people view your business and what it stands for.

Wrapping It Up

The different marketing methods make it easier for your brand to create a stronger image among both potential and existing customers. By trying these offline marketing methods, you can easily increase your revenue by reaching out to more people.

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Professional Quality: We pride ourselves on the professional-grade quality work completed by our consultants, and guarantee 100% satisfaction.

Full-Service Options: We do our document preparation services in house, providing our customers with consistent professional service, quality, and quick turnaround.

Streamlined Process: We prepare your documents in a timely manner, allowing you to receive your services within 10-15 days after receiving all necessary documents.

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Experienced Staff: We have gained an exceptional amount of experience in document preparation due to our low-prices, allowing you to be prepared for audits, annual reporting, fund-leveraging and financial planning. We are experts when it comes to filing for businesses.

Long-Term Relationship: Because we offer many services, our goal is to WIN our clients with great pricing and fanatical customer service to enable a long-term relationship.

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Digital Branding Uncategorized

Different Schedules Within a 501c3 Application

Steven on November 17, 2019

schedule

While many nonprofit organizations are familiar with the 501c3 application, few are aware that the application itself is not all that needs to be filled out. There are multiple components of the form, including schedules that come after the initial questions about the organization. These schedules are required if the organization intends to apply correctly, especially if they meet the requirements of the schedule itself. The complete list of the 501c3 schedules is as follows:

• Schedule A: Churches

• Schedule B: Schools, Colleges, and Universities

• Schedule C: Hospitals and Medical Research Organizations

• Schedule D: Section 509a3 Supporting Organizations

• Schedule E: Organizations Not Filing Form 1023 Within 27 Months of Formation

• Schedule F: Homes for the Elderly or Handicapped and Low-Income Housing

• Schedule G: Successors to other Organizations

• Schedule H: Organizations Providing Scholarships, Fellowships, Educational Loans, or Other Educational Grants to Individuals and Private Foundations Requesting Advance Approval of Individual Grant Procedures

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As you can see, there are a variety of different schedules. They are easy to discern by simply reading their headings, but it can sometimes require a closer to look to see if your organization should truly fill out a schedule in addition to the 501c3 application. To determine this, let us target the most commonly utilized schedules and expand on their requirements and which organizations should fill them out.

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Schedule A: Churches

In spite of their religious properties, ministries are not required to fill out Schedule A. Unlike churches, ministries are typically separate entities that operate differently and do not necessaryfollow the same routine or worship service as a church. Therefore, only full-fledged churches are required to fill out Schedule A in addition to their 501c3 application. The IRS classifies a churchas a religious organization that holds the following characteristics:

• A distinct legal existence.

• A recognized creed and form of worship.

• A definite and distinct ecclesiastical government.

• A formal code of doctrine and discipline.

• A distinct religious history.

• A membership not associated with any other church or denomination.

• Ordained ministers ministering to the congregation.

• Ordained ministers selected after completing prescribed courses of study.

• A literature of its own.

• Established places of worship.

• Regular congregations.

• Regular religious services.

• Sunday schools for the religious instruction of the young.

• Schools for the preparation of ministers.

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Should your nonprofit church check all of these boxes, then you must fill out Schedule A of the 501c3 application. The actual schedule itself asks questions pertaining to the listed characteristics, as well as different questions, such as how many members the church has, if the church hosts baptisms and weddings, and a description of the worship services.

Schedule B: Schools, Colleges, and Universities

Schedule B looks at education institutions, such as primary schools, secondary schools, preparatory schools, high schools, colleges and universities. This would not, however, include after school programs, daycares or home schools. To qualify as a school, the IRS requires that it be an institution that:

• Has a regularly scheduled curriculum.

• Has a regular faculty of qualified teachers.

• Has a regularly enrolled student body.

• Has a place where educational activities are regularly carried on.

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Basically, the schedule requires that the school explain its structure and operations in detail. The 501c3 application does not provide such specific questions that match up with a school, or any other of the schedules, which is why a nonprofit is able to provide further information through a schedule.

Schedule C: Hospitals and Medical Research Organizations

Schedule C can be a little tricky if you have not done it before. This schedule does not include ‘hospitals’ that are group homes for children or the elderly, or institutions whose primary purpose is to train disabled individuals in pursuing careers. What it does look for are already existing hospitals and medical facilities, as well as medical research organizations that operate in conjunction with a hospital. Basically, if the hospital is providing medical care and treatment of any physical or mental condition, it will need to fill out Schedule C.

This would also include organizations such as a rehabilitation institutions, outpatient clinics, community clinics and drug treatment centers. As far as medical research goes, Schedule C must be filled out by medical research organizations that are actively conducting research.

Schedule E: Organizations Not Filing Form 1023 Within 27 Months of Formation

It is common of nonprofit organizations to submit their 501c3 application shortly after incorporating. Sometimes this is put off due to different reasons, be it a change in board members, financial difficulties, or unforeseen circumstances. However, if it has been more than 27 months since the organization incorporated, they will need to fill out Schedule E. If the organization meets the exceptions for late filing, then your 501c3 approval will be effective from the date of incorporation. If the organization does not meet the exceptions, then it will be effective from the date of the filed 501c3 application.

Some examples of organizations that typically meet the exceptions are Churches or other religious institutions, public charities with annual gross receipts that are $5,000 or less, and public charities that are filing 90 days from the end of the tax year in which their gross receipts were more than $5,000.

Schedule F: Homes for the Elderly or Handicapped and Low-Income Housing

Organizations that provide homes for the elderly or handicapped must select this schedule if they meet the particular needs of the elderly and handicapped in question. This includes needs such as physical, recreational, health care and transportation. Basically, they must be equipped to provide anything that an elderly person or handicapped individual might require to live and function comfortably.

These organizations must have homes that are within the financial boundaries of the elderly and handicapped. They must also have distinct and established policies to maintain their tenants as residents, even if the tenants eventually are unable to pay the monthly expenses. Regarding low-income housing, the organization must provide affordable housing for individuals in the community it is servicing.

Schedule H: Organizations Providing Scholarships, Fellowships, Educational Loans, or Other Educational Grants to Individuals and Private Foundations Requesting Advance Approval of Individual Grant Procedures

Last but not least, we arrive at a schedule that is intended for organizations that provide funds to individuals, as well as private foundations who are seeking approval of grant procedures. There are necessary characteristics that the IRS requires for organizations providing scholarships and other funds. If an organization selects an individual to award funds to, it must be done:

• In a non-discriminatory fashion in terms of racial preference.

• Based on need and/or merit.

• To a charitable class in terms of being available to an open-ended group, rather than to pre-selected individuals.

Likewise, the individual must use the funds for educational purposes and educational purposes alone. These purposes include tuition, books, supplies and other course-related materials. They do not include room and board, travel expenses, research and materials that are not required for courses.

Other schedules exist, as you can see from the initial list of schedules that was provided, but the schedules that were explained are among the most common used by nonprofit organizations seeking 501c3 approval. If you wish to know more about the other schedules, or are just applying for 501c3 approval in general, please contact CharityNet USA to speak to our nonprofit specialists at 407-857-9002. It is our pleasure to help you and your nonprofit succeed.

Digital Branding

How wax doppelgangers are made?

Steven on November 16, 2019

You probably already hear or seen a famous wax museum at least once in your lifetime. It is that type of place where you can find wax statues of famous people from several areas of society, including politics, sports, or history. These wax doppelgangers are usually designed entirely out of wax, which is why they depict so accurately the real-life person. Still, have you ever wondered how wax statues are made? Read on to find out all about wax sculptures, wax likeness, and the best wax statues services available today on the market.

How wax counterparts are designed

#1 Body measurements are an essential part of any wax statue

In order to design an accurate mannequin statue of a person, the measures are extremely necessary. A wax representation relies significantly on all the body’s particularities, which is why sculptors need exact body measurements for creating a wax representation. Also, photographs or videos are a great source of inspiration and aid greatly in wax likeness.

#2 A steel or aluminum skeleton is part of the process

With all the measurements in mind, a frame is created. It needs to follow a multitude of details, such as musculature, and unique details of the person it will represent. The next step is using a wax mould. The mould uses distinct wax figures made from several materials for specific body parts.

#3 Mould is designed 2% bigger than the required size, as they shrink during wax casting

During the wax casting process, molten wax fills the molds and is let to solidify. An exciting aspect of this is that wax contracts, which makes it shrink. So, to achieve the best wax doppelganger, the sculptor will have to add up to 2% extra to the existing body measurements. After this stage, the wax sculpture is positioned in resin and fiberglass.

#4 Setting up hair is the most time-consuming part of wax counterparts’ creation

And if you thought the most challenging part of designing a wax statue was the molding process, let us tell you were wrong. Positioning hair on a wax representation requires a lot of time and attention to detail. Individual hair strands are positioned to the wax statue with extra soft needles.

#5 Creating an accurate skin tone for a wax twin

The last step of creating a wax representation of a real person is achieving the exact skin tone. This is done with the aid of oil-based paints. These paints are stippled on the wax figure to provide the human-like texture. And because the wax is translucent similar to skin, it makes the perfect base for adding and mixing colors.

Where to get the best wax doppelganger?

No matter if you look for a wax sculpture or a silicone replica, we have the perfect recommendation for you. Grand Orient Wax Art specializes in creating wax statues, while their professional craftsmanship can be easily observed in their extensive portfolio of wax doppelgangers.

Grand Orient Wax is one of the first businesses that specialized in waxwork creations. And their team has almost twenty years of experience in the field of designing wax sculptures. Moreover, they have their wax museum, named Wei Mu Kai La, where several mannequin statues are displayed.

Being the only wax manufacturer in China with celebrity authorization, Grand Orient Wax offers a wide array of services. These include political celebrities wax statues, Hollywood stars wax replicas, movie animation derivatives, or even private custom wax representation.

The advantage of working with this wax statues designer is that their team consists only of China’s top artist creators. Also, they make use only of qualitative Chinese Wax, while more than 600 wax sculptures support their experience in the field of wax molding.

For more information, please visit: https://www.dxdfart.com/

Legal Branding Local Branding

10 Tips To Accelerate The Growth Of Your Business

Steven on November 13, 2019

Building traffic to your site is a necessary part of doing business that can be achieved by accomplishing one task at a time. Very rarely does a website become an instant hit and go from no visitors to 50k overnight.

Take advantage of traffic in the organic listings with a ranking on the first page of search results. 70-80% of people focus on organic listings because they believe they are more inclined to find credible information than the paid listings.

In fact, organic traffic represents a 5.66% more times the opportunity than a paid advertisement.

Push your site to the top of the SERP’s by incorporating the following tips and strategies that will give your website more ranking ability to drive more traffic.

Perform regular maintenance
Make your site faster
Improve mobile-friendliness
Assign your keywords
Establish search intent
Link to and from internal pages
Use alternate forms of media
Optimize for SERP features
Improve your credibility
Build an audience

Perform regular maintenance

Establish a regular routine for when you run a site audit to avoid any errors that may contribute to a drop in ranking. As time goes on, every website will begin to generate errors-especially if there is content being added regularly. Errors could be anything from indexing issues to duplicate content.

An SEO consultant will run a site audit before the start of an SEO campaign. This keeps the data on the new project accurate and relevant. Eliminate any errors that arise before the campaign starts so there is no interference with how the page is being ranked.

Here are a couple of tools you can use to create a report on the errors your site is generating:

Make your site faster

Page speed is an on-going battle and should be a regular item on your to-do list. There is always something you can do to make your site faster. Google has openly stated that page speed is a ranking factor they use so staying below the industry average (three seconds) is one way to give your website a competitive edge.

Run a page speed test on any of the following sites to get a score on the speed of your site and the details for what exactly is slowing your site down. You can use any one of the following tools:

There might be items in your report that are complicated to fix however there are changes you will be able to make to improve the speed of your site.

For example, the size of images is a major issue that slows down a lot of sites. Using a tool of your choice you can replace your images with smaller versions to speed up how fast they load.

Here a few tools to use:

For the other items on your report, you may see things like inline and minify CSS and JavaScript. These may present more problems if you’re not savvy in speaking those languages. There are plugins and CDN (content delivery network) solutions that can help to do most of the heavy lifting for those issues. We recommend checking out a handpicked collection of the best resources to learn Javascript.

Try using W3 Cache plugin, as it’s the most widely used for many of the issues that slow down the load time (minifies HTML, CSS, and JavaScript) This plugin can also be integrated with your CDN.

Cloudflare is a popular choice in CDN’s and they offer a free version that is effective in improving your page speed, security, and overall website performance.

Improve mobile-friendliness

Canonical tested one million websites for mobile-friendliness and found that 24% of the website failed the test. This statistic shows the opportunity to outperform competitors in mobile-friendliness.

Image source: https://canonicalized.com/mobile-friendly-study/

Although 99% of websites made today are made for mobile devices, there are sometimes structural elements that should be addressed to make your site mobile-friendly. Test your site out on Google’s Mobile Friendly Test to get a score for the mobile-friendliness of your website.

There may be small adjustments to make that would improve the user experience and make your site more competitive.

Common issues on responsive sites include buttons being too close together or script running too close to the edges of the screen. Issues like these are small adjustments for your developer and will contribute to your competitiveness.

Assign your keywords

Every piece of content that is created for a website should start with extensive keyword research. This is to determine the best target keyword to optimize for as well as the keyword cluster to include on your page.

If two or more pages are optimized for the same keyword, it leads to keyword cannibalization. This will restrict rankings when search engines see two or more pages competing with each other.

Optimize your pages for a target keyword that includes the keyword synonyms associated with your topic. Make sure each page is optimized for a different keyword cluster in order to give it the most competitive edge.

Establish search intent

Semantic search has forced the need for deeper levels of research in order for a website to appear in a top-ranked position. Search engines are ranking pages that can best answer a query based on the content they’ve provided.

Your content must be able to satisfy the user who searches your keyword. If the content on your page leads a user to bounce from your site and continue looking elsewhere they obviously were not satisfied with what you’re providing.

The ability to satisfy search intent is a major ranking criterion that is measured through the content provided and the engagement statistics it generates. Dwell time, click-through rate and bounce rate are all measures of how much a user liked what your site offered.

Get to the source of search intent by finding exactly what users typing in your keyword want to read about. You may be offering the product they ultimately will buy but finding what content they engage in reading about your product will boost the interest people have in your content.

Search forums and social media groups to see the pressing issues and problems people face so you can write about the solutions to those problems in your content.

Link to and from internal pages

Using internal links will enhance the optimization of your pages and spread link equity to give your pages more authority.

Use keyword anchor text links to signal what the page is about and lead users to related content that they will find helpful or interesting.

Signal the importance of a page to your site can be emphasized by the number of links pointing to it from other pages within your site. Create the hierarchy of pages within your site by linking to the most important pages the most times.

Use alternate forms of media

Increased competition and a growing awareness of SEO has placed even more emphasis on producing original content that stands out from the competition. Use alternate forms of media to make your content stand out and rank higher in the search results.

People retain 65% of the information from articles with images as opposed to 10% without images. Videos are shared 12X more on social media than links and text posts combined. Podcasts are also taking off with more Americans listening more frequently (up 32% on a monthly basis) than ever before.

Use as many variations of media when it comes to differentiating your content from your competition. Use what your competitors are using AND what they’re not using to outperform their pages in every way possible.

Optimize for SERP features

For the first time ever, in 2019 Google searches have produced more than 50% zero-click searches. That means that more than half of the searches that are made on Google end up on a Google property with no click at all made to any websites.

The emergence of featured snippets, local packs, knowledge cards are all sucking away the clicks that can be made to any organic listings. If you aren’t optimized for the SERP feature that appears for your keyword, you’re losing out on targeted traffic.

One of the highest converting sources of traffic is from localized searches. 46% of all searches have local intent making local SEO a lucrative addition to driving traffic to your site.

Improve your credibility

Backlinks are still one of the largest ranking factors search engines use to determine the credibility and authority of your website. Ahrefs studied almost a billion pages and concluded that more backlinks equals a higher ranking.

Choose from a variety of methods to build links to your page. The more links you build the more authority your page receives. Get your links from credible sites within the same niche. Keep in mind that websites with higher DA will have a bigger impact on your ranking and improve your site’s authority.

Build an audience

One of the best ways to instantly get eyes on your content is to post to your social media network. If you don’t have one it’s never too late to build one.

Social signals are a ranking factor so it definitely helps to have people sharing your page, however, the real value is in the traffic that flows to your page. Increased traffic brings more potential for new clients and a higher likelihood of your page being linked to by another website.

Continue to stay active in the social media site that is best suited to your industry. If you are producing good content, your audience will build over time and become an incredible asset for traffic generation.

Conclusion

These strategies are among the most influential ranking signals that contribute to pushing your site up in the rankings. Accomplishing each strategy effectively will move the needle and get your site to the first page of results, generate more traffic and fuel the growth of your company.

Christian Carere is an SEO consultant and the owner of Digital Ducats Inc. Christian specializes in SEO services custom-designed to improve traffic and lead generation.

Digital Branding

6 Creative Ways To Market Your Business in 2020

Steven on November 13, 2019

As we head into 2020, it seems like the competition has never been tougher for businesses. With the business world becoming an ever more global market place, companies need to compete against those offering products and services not just down the road, but literally on the other side of the world.

In this context, effectively marketing your business has never been more important. In order to truly stand out from the competition, you need to do something different. 2020 is the year to truly get creative with your marketing! By moving away from the same tactics used by everyone else, you will attract more clients, build your customer base, and the sky will be the limit in terms of growing your business.

Here are 6 creative ways to market your business and take it to the next level in 2020.

1. Partner or sponsor other organizations

Sponsoring another organization or service is a technique that businesses have been doing for a very long time. However in today’s modern world where many modern forms of advertising are no longer effective, or at least less effective than they used to be, having your brand plastered in the eye of many consumers is a great way to reach them. The key here is to be creative in who you partner with – try to find sponsorship opportunities that are on-brand, very visible and a little left-of-center! Sponsorship opportunities could be for brands and products which are around year-round, or for specific events. This is also not a tactic that is limited to the big brands – smaller businesses can get in on sponsorship too, albeit on a smaller scale. Coca Cola may sponsor the Olympics, while an SME may choose to sponsor a local community event! Maid Marines (they’re maid service in NYC), utilizes this strategy to build their online presence, and put them in front of more potential clients.

2. Exhibit at Trade Shows

Trade shows are a great way to market your business. This rather traditional form of marketing can be somewhat overlooked in the context of today’s digital marketing. However, trade shows remain big business and continue to draw thousands of people to each event, of which there are many. Thus shows are a great way to reach new audiences, along with building your brand. They give you the opportunity to engage with potential customers in an in-depth way, allowing them to test products, ask questions and therefore be more likely to buy your product or service. Having an attractive display booth is essential for attracting attention and drawing visitors to your stand. Talk to a specialist like Fret Free Productions in London to get a booth which will make the most of your presence at each trade show.

3. Hold social media contests

Just about every business understands the importance of social media marketing these days. With 70% of the US population, for example, on social media, this is clearly an area that businesses cannot ignore. Over 90% of US businesses use social media, but many are still using the same tired old strategies and boring posts. One great way to engage with your followers and generate some buzz at the same time is through social media contests. There are a variety of ways to do this – picture contests, hashtag contests, caption contests, invite a friend, and so on. All the better if you can hold your contest across multiple social media platforms.

4. Create shareable content

Another way to get ahead of the social media game and stand out from the competition is by creating something truly shareable. This could be an awesome infographic, and inspiring, funny or useful video, or something completely different. This most important thing is that it is something that your audience feels compelled to share with their friends and family. This means that as your content gets shared, it will reach hundreds if not thousands of people, and have much greater reach than if it stayed simply in your own established audience. You do need to make sure that your content is branded (for example that your logo and preferably website are on your infographics) so that people learn who you are!

5. Media outreach

In the age of digital marketing, PR is far from dead – quite the opposite in fact! Now you have double the opportunity to get into the media, through traditional PR to physical publications and digital PR to online ones! A strong PR strategy can be highly effective in promoting your brand, building trust with your audience and ultimately generating more sales. The important thing here is contacts: build a network of contacts in relevant publications, and then offer them something interesting or valuable to publish! Maid Marines (they’re maid service in NYC), utilizes this strategy to build their online presence, and put them in front of more potential clients.

6. Teach your expertise

Marketing in 2020 will be all about value: it is important to offer something of value to your prospects, in order to capture their attention. What better way to give value then to share your knowledge in your particular area of expertise? There are many ways to do this, such as free blogs or guides, e-books, videos, podcasts, and in-person speaking events. From there, you can build a relationship with your prospects while showing your expertise, and they will be begging to hire you or buy your product.

Local Branding

5 Points When Choosing Retail Clothing Racks Wholesale

Steven on November 13, 2019

If you’re going to sell clothes, you’ve got to stage them. Mannequins are ideal for this purpose, but you don’t want people in your store undressing your mannequins to try on some jeans. You need clothing racks to stage clothes and store them. Depending on the kind of store you’ve got, style is also something to think about. Consider the five following tips here:

1. Low-Cost Shipping

It’s important to find a solution that includes low-cost shipping options. Especially if you’re a large retailer, you’re going to need to order multiple racks. Shipping costs can add up quickly. While you will generally get a discount for ordering multiple racks, that doesn’t do you any good if you pay out the nose in shipping. When buying wholesale, seek shipping deals.

2. Existence Of A Warranty -3 Years Is Good

When you’ve got clothes hanging from a rack for long periods of time, that’s going to initiate wear and tear. This will incidentally break down any rack eventually. This is especially true if you’re selling heavy clothing, like winter coats or sweaters.

Accordingly, before buying racks, be sure there is a warranty available. A three-year warranty will likely see you getting your investment back over time. Of course, this will depend on what kind of clothes you’re selling, and how expensive they are.

3. Know Store Or Home Needs—More Is Cheaper

You don’t have to only buy retail clothing racks for some outlet you manage; you may as well buy them for your home if you need them, or you’re organizing your closet. That being said, when you buy racks singly, rather than as a group, you’ll pay more for them.

However, the more racks you buy, the greater the potential discounts you can enjoy. The companies selling the racks are able to offset the discount through increased revenue. For the best deal, see what sort of discounts the provider you’re considering offers should you buy in bulk.

4. Rack Height, Size, And Appearance: What’s It Made Of?

How tall are the racks you’re considering? What sort of space will they be in? How do they look, and what are they made of? Sometimes you’ll find racks that have a wooden appearance, sometimes they’re starkly metallic. Sometimes they’re painted in dark colors which hide material makeup. What are the racks you’re considering made of, and how does that relate to your premises?

Answer these questions right off the bat, because if you’re buying retail racks in bulk, they’re going to get shipped to you, and you may not see them until they arrive. So know exactly what you’re looking for, and what it will look like when it’s displaying clothes in your store.

5. The Right Racks For The Right Clothes: Heavy Duty Options

Some racks are made deliberately stronger than others. Not all racks need to support heavy clothing items. So you need to know whether or not the clothing you’ll be displaying will stress the racks or not, and buy accordingly. When buying, seek a provider who has a variety of options. They should have heavy-duty racks, and others for less heavy clothing.

Finding The Right Racks For Your Store

There are a lot of options out there. Bolun racks provide heavy duty options, package deals, cheap shipping, multiple sorts of racks in terms of style and size, and extended warranties. Going with a group like this for your clothing racks can help you enjoy the greatest return on this infrastructural investment.

Digital Branding SaaS Branding

SEO Trends You Need to Know Before 2020

Steven on November 11, 2019

As business competition in the online stratosphere becomes ever more intense, with thousands of websites being launched, it is vital to re-strategize your content marketing techniques and methodologies.

There is no question technological advancements have become more rampant, consistent, and streamlined, which means you cannot afford to be stuck in the past. You have to position your online business for the future, making changes and adopting newer, more evolved trends and changes. You can get in touch with a SEO Company Singapore for the same purpose.

You see, one of the effects of the changes in digital marketing is the fact that it is now not merely enough publish content, no matter how unique or relevant it is. The content you publish must aim to solve your target audience’s problems.

Moreover, there are plenty of variables you need to implement to make your website compliant with powerful search engines such as Google. And this is essentially where search engine optimization comes into play.

But you already know that you know how SEO quality standards are essential for Google to rank your website at the top. You know designing a website with user-friendly navigation will help stand out from your competitors, especially when it comes to attracting users to find what they are looking for at your website.

However, what you may not know are the various SEO trends that online businesses should be on the lookout for in the coming year (2020). There are some notable trends you can take advantage of to get ahead of your market rivals and provide prospects that are more favorable for your customers. In light of this here are:

Four incredible SEO strategies and trends that are going to be big in 2020

1. Voice searches are going to be increasingly popular

In the current digital marketing landscape, knowing how to enhance your e-commerce site for voice search will propel your organic traffic, that is, if you learn and integrate conversational searches in your SEO campaign.

Voice searches have a powerful influence on your SEO; it is all about triggering the best questions via voice instead of enhancing your search queries. It is increasingly evident that search terms have transformed into more conversational elements, and are targeted more.

However, it is vital to understand that when you integrate voice search queries, the search engine will put in a lot more work to leverage unique and relevant information that your target audience is looking for at the moment they are searching for information. What that means is working on integrating short, choppy keywords is not necessary anymore, and neither is it overly fruitful. However, this change in search trends is very close on the horizon as 2020 comes nearer. According to research, it has been determined that more than 50% of all online searches will be voice initiated. That is why it is so important to gear your SEO and content marketing around this trend.

2. Website dwell time and CTR will become powerful components to drive significant ranking factors

As more and more people get comfortable with crazy high-speed internet connections (5G), and have access to even more information on their fingertips 24/7, website and email CTR (click-through rates), and website dwell time (which is the amount of time a user spends on a web page before moving on to another site), will become even more integral for your SEO campaign.

Both elements are vital as they provide useful insight into how satisfied that user is with your website. By knowing how long a potential customer stays on your website and navigates it or how long he lingers on your website before clicking on another page will tell you how interested that target audience is in your website content. Here, you can take Outlook Studios for an example. Their web content acts like a spellbinder and visitors don’t feel bored even for a second.

3. Quality content will always remain “king.”

Online advertisements are still a useful tool for driving more sales, but in 2020, it is suspected that the price of online ads will exponentially increase. However, it is still going to be a risky investment as there is no guarantee whether your target audience will respond to your online adverts or not.

You would be surprised to know that up to 91% of online advertisements are not even viewed for more than a second. And in 2017, this is what caused the industry to waste a whopping $38 B in digital advertisements!

The point is, you are going to have to be consistent in upping your content quality, think of it as a fundamental tool for enhancing your SEO. Moreover, you need to understand that your content has to help solve your target audience’s problems. Quality content can go a long way in doing that. But it has to be timely; it has been relevant, unique and immediately actionable.

4. Artificial intelligence and SEO

AI has become an integral part of the digital stratosphere, and it is going to take over in the coming years. For example, search engine giant Google has been implementing artificial intelligence to enhance its user search results, especially when you talk about all the unique searches that take place daily. So, how does AI boost SEO?

In simpler words, artificial intelligence has increasingly and successfully progressed to learning all the different attributes that go into making a published blog or article valuable or not relevant. And through automated processes, AI is able to categorize different web pages, classifying their rankings with streamlined precision. This is currently what Google is doing.

The bottom line

Search engine optimization is an invaluable tool for all online businesses, big or small, regardless of the type of industry you are in. And it doesn’t just refer to the use of keywords, but its utilization has increased to even optimizing your website’s content for your target audience.

After all, all major search engines like Google and Bing process critical information depending on how users search for something and the type of behavior they exhibit while searching for any type of information online. In addition, it is also essential to understand that SEO is getting more accurate, spawning newer and more enhanced trends that will completely alter the way websites will publish information.

Legal Branding Local Branding Personal Branding

7 Tips for Becoming a Successful Brand Manager

Steven on November 11, 2019

A career in marketing is one of the most lucrative ideas that an aspiring professional should have in the business world. Why? Well, because there are more enterprises out there than ever before and even one-person startups often need consultation services from renowned brand managers. Still, how does one become a brand manager or, even more importantly, how does one become successful and gains renown in this field? Well, here are the top seven tips for becoming a successful brand manager.

1. Get some formal education

The first thing you need to do in order to be taken seriously in this field or even get a chance is to get some form of formal education. At the very least, you need a Bachelor’s degree in a field that’s relevant to branding or marketing. So, business, administration, or science are your safest bets. Science is particularly effective, seeing as how an efficient brand manager spends so much time analyzing and interpreting harvested data. Also, make sure that the university that you go to has all the right reputation and accreditation. Otherwise, you might find yourself in a bit of a pickle.

2. Develop a necessary skillset

As always, a degree can only get you so far. In order to really make it in the field, you need to possess the right skillset. When it comes to being a brand manager, you need to have great analytical skills and attention to detail. Also, you need to possess a thirst for knowledge and self-improvement, seeing as how trends evolve and new emerge on a daily basis. Then, you need to know how to do the right budgeting and be resourceful with the budget you have. Lastly, you need to be creative and possess the right team working (even leadership) skills. With all of this under your belt, you just can’t fail.

3. Get some experience in the field

The next thing you need to understand is that no one has ever started as a brand manager. Before that, you need some experience in the field, in the form of an entry-level job or at least an internship at the esteemed branding agency. Then, you need a letter of recommendation (or a couple of them) as well as a professional portfolio. Any major project that you’ve collaborated on needs to be listed. Even more importantly, you need to understand that you’re not really doing this for the portfolio. You’re doing it for experience, so try to learn something from each of these projects.

4. Get tech-savvy

Due to the fact that you’ll mostly work in a digital environment (via collaboration tool) and employ services of those from the same branch, it’s incredibly important that you get tech-savvy as quickly as possible. Your smartphone is your office and the more specialized tools you get to use, the greater your efficiency will be. Even your payments need to become smarter, which is why you might want to apply for a payroll card. With so many freelancers and telecommuters on your retainer, managing all of their wages becomes so much easier this way.

5. Focus on networking

One of the most important things in the field of brand management is definitely networking. Why? Well, because you can’t manage a brand on your own. You need content writers, web designers, analyst specialists, social media managers, and more. Even if you do some of these things (for smaller projects) on your own, you still may need someone to ask for advice when going gets tough. In other words, start mingling with professionals from your industry.

6. Keep growing as a professional

The field of branding, marketing, and brand management in general, is the one that evolves quite rapidly. This means that you’ll have to follow journals, do independent research, and keep attending seminars, trade shows, and keep taking courses on new trends. Also, regardless of how long you spend in the field, you can always use it with a bit of mentoring from someone a tad more seasoned than you. This is why networking is so important and should never be neglected. Furthermore, every single one of these courses and seminars that you get crossed off your checklist should be listed on your resume and included in your portfolio.

7. Build a personal brand

Previously, we’ve talked about a formal education, experience in the field, and seminars that you need to attend in order to grow as a professional. Well, wrapping all of this up in a unique nice-looking package can be even more important. What you need to bear in mind is the fact that building a personal brand takes time and patience. First of all, you need to make your own website, start a blog (this is paramount), and start producing some niche-relevant content. This establishes you as an authority within the field. You can also leverage your social media influence by being active on your social media profiles. Needless to say, LinkedIn always takes precedence.

Conclusion

In the end, one of the things you need to consider is actually talking to a brand manager and inquiring about their experience in the field. Ask them to tell you the truth about what it’s like, seeing as how it’s not an easy career path to tread upon. Only when you’re 100 percent certain should you proceed with some of these steps.

Legal Branding

5 Essential Reasons to Invest in Real Estate

Steven on November 11, 2019

Owning real estate is always an excellent and exciting investment strategy. Of course, there are different types of investments, so it is vital to know your ambitions and reasons behind investing. Based on that, you can flow into the investing adventure and make the right call. Here are five essential reasons why investing in real estate is beneficial.

You’ll earn passive income as long as you live

There is no better thing in the financial world than a passive income. Making a substantial amount of money each month while doing (almost) nothing is more than attractive. However, every real estate investment is different. For example, some people find it challenging to own and maintain a property on the opposite side of the country. In that case, you can consider using a property manager like ICC Property Management or some of the modern software solutions that make things a lot easier. Also, it is necessary to attend investment property seminars and learn more details before making your first investment.

Real estate value increases over time

The longer you hold onto your real estate, the more money you will make over the years. Even when it seems that things are going in the wrong way, you should wait for uncertain times to pass. Remember, prices will always return to normal or even jump higher. If it ever happens to you, it is essential not to panic, and patiently wait for things to settle down. Also, real estate investing can provide a renewable source of capital. Re-financing options are excellent when property values increase, and mortgage financing decreases.

Portfolio diversification

Every smart investor will strive to reduce potential risks by allocating funds to different types of assets. Also, every expert in this field will tell you the same thing – not putting all the eggs in one basket is a wise thing to do. The variation of your assets will increase the value of your portfolio over time and reduce the overall risk level at the same time. Adding real estate investments to your collection is always beneficial because it helps you offset the volatility of other riskier assets. And finally, when you have investments in different regions or states, you will be exposed to different economic cycles. Why is it good? Because you can capitalize on the market benefits once you decide to sell a particular property.

Tax advantages and benefits

It is vital to understand that the value of your real estate investment is sheltered from taxes until you sell your property. In other words, if your property increases in value over the years, that capital gain ($20,000, for example) will be protected from tax until selling. Such benefit compounds if you own multiple properties. Also, there will always be several tax deductions when investing in real estate. Usually, the cost of operating your property can be deducted from your income. That includes property taxes, repairs, maintenance, mortgage interests, and other similar expenses. However, fees are a specific matter, so it is always wise to talk to professional tax accountants before making decisions.

Potential wealth creation

Investors’ ambitions are different. Some people are willing to invest more, and consequently, to expose themselves to higher risks. On the other hand, other investors like to be safe and invest only in one or two properties. But, in the world of business, the high risk usually results in high rewards. Therefore, multiple strategical real estate investments can, over time, become vehicles for wealth creation. Increased equity and wealth are coming when investment properties increase. At the same time, the corresponding mortgage financing will be reduced through regular mortgage payments. However, to create wealth over the years, you have to be smart about your investment, but a bit daring as well since the risk is unavoidable.

Keep in mind that investing means serious, strategical spending money, and not a type of gambling. Hence, sometimes, it is better to talk to professionals and more experienced people before you decide to make your real estate investment.