All posts by Steven

How to Boost Your Company’s Digital Image

Steven on February 26, 2020

In today’s world, so much of life operates on the internet. Although this has an impact on everyday society and social interactions, it also has significant repercussions on how businesses operate. Of course, the quality of a company’s products and customer service are still incredibly important in retaining customers and earning referrals. But, increasingly, a company is not viable in the long-term unless it has an excellent digital image.

That is, every business must have an effective and appealing internet presence if it is going to be successful. Therefore, factors such as social media activity and website layout should be important to you as you grow or build your business. Here are a few ways you can begin to create a reliable and viable internet presence for your company.

21185368 – website template

Clean Up Your Website and Other Professional Profiles

If your company has been around for a while, chances are your website has, too. Even if it’s only been a few years since you updated and upgraded your website, it’s probably time to do it again. Effective websites should be aesthetically appealing, simple, and easy to navigate. Especially if your website was created a while ago, it may be overly busy or bright, since that used to be the preferred style online. Today, however, that style doesn’t fly anymore. Your website should have clean, simple colors and easy-to-read fonts.

Every page on your site should be accessible via a “map” that runs either on the side or on the top of the website. This will make sure that your visitors can get anywhere on the website that they’d like to, with one simple click. While you’re redoing the style of your website, also update any old content, and double check for typos or grammatical errors. Small typos on the front page of your website will turn away customers before they even have a chance to figure out what your company is all about.

Maximize website SEO

Make Use of SEO for your Website

Even the most beautiful and functional website is useless unless people are actually visiting. After you’ve upgraded and modernized your website, it’s time to boost the number of visitors. To increase traffic to your website, make use of SEO — search engine optimization. SEO runs on a number of factors, one of the most important of which is keyword use. Do some research and find out the most relevant keywords used when people search for companies such as yours. Then, incorporate those keywords throughout your website content, so that your website will begin to appear higher in search engines’ results.

Be warned not to overuse keywords, however. This can get your website marked as “spam,” and can also turn visitors away if the content does not read naturally and fluidly. For instance, a digital marketing firm may make good use of the keyword “Above The Fold Media – SEO firm” by utilizing it in website headers or photo captions. However, attempting to weave a phrase such as that into the text of blog posts may prove tricky and ultimately be detrimental to the company’s SEO rankings.

Check out this video by SEO link builder Julian Goldie and learn more about keyword research:

Stay Up-to-Date with Social Media

While you’re paying attention to your website, don’t forget to make use of social media as well. Make sure that your company has an official and accurate Facebook page, and check it regularly so that you can respond quickly to any comments or messages. If relevant to your company, also consider starting a Twitter or Instagram account, so that you can interact with your customer base and earn followers through your posts.

Keep in mind that internet trends can change quickly, so it’s important to be in tune with your customer base. Pay attention to any feedback you get from customers, and you’ll be well on your way to creating an appealing internet presence for your company.

Local Branding

What Things To Look For in an Employment Lawyer

Steven on February 24, 2020

Being an employer is not just about hiring people according to their skills and capabilities, in fact, there’s a lot more to this job. An employer undeniably is the most powerful person in a company, but at the same time, he has to deal with other things too that may require clarification from an employment lawyer.

For example, in case of any fraud or contract breachment, the employer may have to initiate actions The legal advice that you want can only be given to you by an employment lawyer, and that’s what we are here to discuss today. If you want the best value for your money and if the case is serious, then you should opt for a strong firm like Abogados Laborales de Kingsley y Kingsley.

An ordinary employment lawyer might not be able to help you with your case, which is why it’s important to consider a few factors before hiring a specialist. To aid you in this process, here are some of the most important things that you should look for in an employment lawyer.

What To Look For In An Employment Lawyer

1- Reputation

When it comes to lawyers and advocates, reputation is everything, and you should always consider it while hiring someone. No court case is easy, and it takes a strong lawyer to win the case for you, so a little research on hiring the right person for the job shouldn’t hurt. It’s not difficult, all you have to do is to do some online research and ask a few people around about the particular lawyer that you are looking forward to hiring. Is the lawyer well known and well regarded? If there are no red flags that you come across, then you should confidently proceed with hiring him you

2- Experience With Employment Cases

Attorneys always have a portfolio that lists the types of cases they have taken and the outcomes; You should ask the employment lawyers about the work they have previously done for other clients. Never hire someone without having a look at their portfolio which should include cases similar to yours in the past. This way, you will be able to trust him more with your case.

3- Online Reviews

A good lawyer or a good law agency will always have a strong online presence. It can be a Facebook page or a proper website. Our suggestion here for you is to always hire the person that has a proper website working under his name. This shows the professionalism of the lawyer. Speaking of online presence, it’s quite obvious that if you are hiring an experienced employment lawyer, people have certain reviews about him. Now what you are supposed to do is to search for those online reviews, read them, and make sure that you are hiring the right person. Online reviews have a lot to say about an employment lawyer, his professionalism, and the way he deals, so do take notice of that.

Conclusion

These are some of the important things you should consider when hiring an employment lawyer. Just consider all of what we said, and we assure you that you will end up with the right person who will give you the best legal advice.

Now, search for an employment lawyer or ask your friends and family if they have someone to refer to. If yes, consider these factors and hire him right away!

Digital Branding

8 Powerful Ways to Promote Your Product in Social Media

Steven on February 22, 2020

Social media has become an innate part of everyday life for a lot of people all over the world. Not only is it a universal tool but it is also quite powerful. You can use social media for personal purposes but a lot of businesses have also found social media to be useful when it comes to promoting their products to a wide variety of audiences.

If you don’t have a social media presence as a business, you might find that you lose out on opportunities with potential clients. On that note, you should try and learn how to utilize social media to help power up your business. Here are several ways you can do that.

Ideas To Promote Your Business On Social Media

Partner with Bloggers and Influencers

The great thing about social media is that it gives normal, average people the chance to become noticed and generate a solid following. They can have a variety of interests so if you have a particular niche as a business, you’re bound to find an influencer or blogger that has the following filled with your target customers.

Some businesses can get away with partnering with bloggers and influencers regardless of who their followers mainly are. However, to ensure that you aren’t wasting your money partnering with certain bloggers and influencers you want to do your research and figure out who their main audience is.

Knowing what you want from your influencers and bloggers will ensure that you have a smoother transaction with them. After all, not all of them know how to deal with business transactions so you should take charge.

Create Explainer Videos

There are plenty of ways you can advertise your products online. From online image ads to sponsored content, you will have plenty of avenues to promote your product on social media. For particular products, one content that you should invest in is explainer videos.

Plenty of experienced branding agency Auckland based know that you should create explainer videos for your products. The types of products that will most need explainer videos are software if you’re selling them. Having an explainer video will make it simpler for your customers to understand how to use your product.

Even if you have a product that might seem like a no-brainer, like clothes, it might be great to have an “explainer” video. It doesn’t really explain how to use the product. It just shows how it looks on a video.

Share on Social Media

The most important task that you should do for your business’s social media is to share the content in some form on a regular basis. It doesn’t have to be every day. As long as you are consistent and have a schedule for when you post, then you should be able to build a considerable size for your community on social media.

Of course, this doesn’t mean that you should be constantly sharing posts that are promoting your products. It can feel like you’re a always showing ad so people might be irritated. You should share not only content that you produce but also content that other fans of your products have produced. It’s a great way to build a relationship with your community.

Run Social Media Contests

One way to attract attention to your social media accounts is by running a social media contest to give out awards on those who engage with the contest. Before you run any social media contests, you first have to make sure that you aren’t breaking any rules for specific social media platforms that you are running it in.

Use Email Marketing

Many people might think that email is no longer a popular avenue to communicate with your target audience. However, every expert marketer knows that email marketing is still a strong avenue that can attract a lot of attention to your business.

Use email newsletters as a way to share relevant information with your subscribers as well as an avenue to share promotions and sales to them.

Create In-Store Promotions

If you have physical locations then you might as well create promotions online that will persuade anyone who sees it go to your store location. One way to do that is by creating a sale that is only applied inside your physical location. You can also market a specific product that is only available at particular branches.

Offer an Upgrade or Trade-In

If the product that you are offering isn’t a physical product and is instead a service, then you might want to create offers for upgrades or trade-ins. These upgrades are best marketed towards your more loyal customers is so that you can continue to have them with you for a long time.

Loyal customers will be an advocate for your brand without you even asking them to as long as you treat them well consistently.

Share Customer Reviews

Making use of the positive reviews that you get from previous customers will help potential customers that are on the fence about whether they should use your product or not. Sharing these reviews on social media every once in a while can help persuade them to be a customer too.

Over To You

Social media as a powerful tool and it would be a shame as a business owner if you don’t utilize this for the growth of your business. The ways listed above are but a drop in the ocean when it comes to how you can make the most out of your social media presence for your business. Apply them in your next marketing plan and you will surely realize growth in your business.

Local Branding

Tips To Make American Ginseng Tea At Home

Steven on February 22, 2020

If you are here right now, it looks like you’ve heard about the benefits of Ginseng from your friends or family, or you just read about it online, and now you want to give it a try. If that’s the case and if you really do want to give the Ginseng tea a try, then know that you are about to take one great step

Ginseng is currently the talk of the town, and it’s not just being used in one country or one region: in fact, it’s being used all around the globe. This is probably the reason why you’ll always find Ginseng roots to be extremely expensive, and even a pound of them can cost you hundreds of dollars. But at the same time, there’s another fact: you won’t ever find something as useful as Ginseng.

Making American Ginseng Tea At Home

Here are some tips that can help you get the best out of your American Ginseng tea at home;

1- Always Buy From A Reputable Place

We cannot stress enough on the importance of buying Ginseng from a reputable place. There are people who hunt young Ginseng plants, which of course, means that you don’t get to enjoy all the benefits of this plant. But at the same time, there are some companies who don’t compromise on the quality of Ginseng at all. Especially if you are drinking the tea for health purposes, you need to ensure that you are buying the roots from a quality place.

2- Use Fresh Roots

Ginseng roots aren’t like wine that the older they are, the better they taste. In fact, it’s the opposite when it comes to these roots and their taste. The fresher the roots are, the better the tea will be. In this case, you can do two things! First is that you can grow Ginseng in your own house (if you live in areas where this is permitted), and the second thing you can do is that you can buy from a company that sells fresh Ginseng roots at a reasonable price. The fresher the roots, the more you can rely on the benefits of Ginseng tea.

3- Add Honey And Lemon

Honey and lemon is probably the best combination in the world to enhance the taste of literally any tea in the world that you make including Ginseng tea. If you want your tea to taste great, then just add a spoon of honey and half a lemon inside your cup and enjoy it. It won’t only taste good this way, in fact, it will also be more beneficial because you already know how good honey and lemon are for your body.

4- Let The Essence Spread

There are several ways to make the Ginseng tea, and all of them include the process of boiling some water and putting the roots inside. Now it’s quite obvious that if you let the roots sit inside the water for long, the essence, the taste etc, everything will get better. So here’s another tip that can help you get the best out of your GInseng tea. Just let the roots sit in the water for long and then see the results on your own.

Conclusion: American Ginseng Tea

These are some basic tips that can help you make a great cup of American GInseng tea that will taste great, it will feel great, and on top of everything else, it will be beneficial for you. You can have at least 3 to 4 cups of this tea every day, and within a week or two, you will be shocked with the benefits for your health.

Digital Branding Personal Branding

An Expert’s Guide to Generating Leads on Facebook

Steven on February 20, 2020

Marketing isn’t always straightforward, and for many marketers and entrepreneurs, generating leads is a challenge. Facebook is a great platform to help you generate more leads. It’s a place where you can turn a conversation into customer loyalty and purchases, as well as getting to know your customers even better. Let’s see what it takes to generate leads on Facebook.

Why Facebook Is An Ideal Platform To Generate Leads On

There are a couple of reasons why Facebook is one of the best platforms to generate leads. And while you might have read that Facebook’s network growth has slowed down, they still have over 2.50 billion monthly active users. So, if you create a well-strategized presence focused on both organic and paid advertising methods, your possibilities on this platform are endless.

Another reason to use Facebook is that you can set different objectives as your goal with a campaign, which is something that most other platforms are not able to provide, even in 2020. But not just that, the platform has made its name in lead generation with thanks to one of marketing’s golden rules: ‘know your audience.’ And while many marketers, such as yourself, might think that they already know their audience, the data you’ll gather when advertising on Facebook, might say otherwise.

Building Engagement And Expertise

f you want to start generating organic Facebook likes, it is essential to remember that you’re going to need to build a community that trusts you and create a lot of engagement.

Engagement And Community Building

Increasing or building brand engagement is important because the trust you create will eventually trigger more purchases. People are engaged with your content if they like, click, and comment. To make sure this happens, you will have to create value for your audience by writing exciting content, showing entertaining videos, and answering questions about your product/service.

You can also utilize customer reviews to build more trust. But if you do, it is an essential thing to keep in mind that you have to remember to always reply to messages, customer reviews, and questions. This will help you build a relationship with your potential customers, which will eventually generate more leads.

Another thing you can do to improve the engagement with your brand and products is to build a community on Facebook. When you start with creating your community, you need to take a good look at yourself. A community is not about making a profit (or at least not directly); it is about personal success and helping others to succeed too. It creates mutually beneficial relationships that add value to your business, your own life, and that of the other community members.

When building a community, you can introduce the expert approach. This means you share valuable, expert level, information about topics that relate to your audience and product. The aim is to trigger a more in-depth conversation or discussion. You do this by asking questions and making comments as well as inviting others to share content too. Once you have established brand engagement and trust, you’re ready to start with Facebook Advertising.

Facebook Advertising

Advertising is used for many different things, and such is the case with Facebook Advertising as well. Objectives like doing market research, getting customer feedback, and increasing conversion can be applied to create advertisements on Facebook. In this paragraph, we will focus on Facebook Lead Ads.

Facebook Lead Ads are promotion forms that allow marketers, or anyone else who is interested in the matter, to collect information from possible customers. You’re also able to connect with prospects, get them to sign-up for newsletters, demo requests, and blog notifications.

And by using dynamic creative, you can make sure to deliver the right message, at the right time to the right person.

Facebook lead generation lets you sync with your company’s CRM, which allows you to follow-up quicker and more efficiently. When you create a lead ad and someone clicks on it, they get presented with a unique form that automatically selects the information on their profile. After that, the users only need to confirm with a few clicks, super easy. You get the data into your CRM and will be able to give this new possible customer a quick call. You should also check out onlineacademy.com/ if you’re looking for some of the best training on Facebook advertising. This will help you cut your learning curve in half and go straight to making profits for your clients or your ecommerce website.

A tip for creating leads ads that will convert is that people are more willing to help you if you help them. Meaning, if you offer something in return for the data that you need, users are often more inclined to fill out the form.

Building campaigns

Building campaigns with Facebook is relatively easy. The first thing you will have to do is to set a goal for your campaign. Facebook offers three different categories of objectives to choose from awareness, consideration, and conversion. If you’re going to get more leads, you’ll need to select conversion. These are the next steps to building a campaign:

Specify the ad set, that will determine how your ad will run. Think about this carefully, because targetting will make or break your campaign.
After you’ve selected all the qualities of your possible customers, it’s time to build and test your ad creative. You can choose from different formats that are set up, which makes it easy to run.
Once this is done, you are ready to launch your campaign.

Statistics

After you’ve set up your campaign and it is running, it’s time to take a look at Facebook Statistics. We’ve selected the five most important measurements to keep track of to maximize your Return On Investment with Facebook Ads.

1. The first is impressions, also known as the number of times your ad is shown and seen.

2. The number of clicks and the click-through-rate shows how interested people are in your ad. You can calculate the CTR by dividing the number of clicks through the number of impressions.

3. Conversion rate, the conversion relates to the actions taken on your website after users come from your ad.

4. Return on ads spend is defined as revenue divided by the costs of the ads.

5. Lifetime value is the projected value that a customer will have during his or her entire life. In marketing, you often set a goal as to how much you want that value to be.

Increasing click-through rates

The click-through rate (CTR) of your ads is one of the best ways to understand how your audience is responding to your ads. There are a couple of things that will help you increase your CTR.

The first is to distill your audience. You are increasing your CTR through audience redefining means that you will only select the users who are most likely to click on your ad. Let’s say that you noticed that men between 20 and 30 are clicking the most, and women of the same age group almost not at all. You should retarget your audience to men between 20 and 30. This means you are targetting the highest quality audience, which will increase your click-through rate. In other words, you are shifting from volume to value-based marketing.

Another aspect of improving your CTR is content. The images and text you use play a huge role in your CTR. Unfortunately, there is no easy fix for this one; you will have to test to figure out what works for your audience.

Facebook Messenger

Another way of reaching your audience is through Facebook Messenger. Through a messenger, you will be able to engage in actual, live conversations with your prospects. These conversations can help you gather more information and ask in-depth questions.

It is also possible to create ads that have a click-through to a messenger. If you set up an automated chat, you will be able to get an excellent and full idea of who your potential customers are and what they are looking for in a product.

Facebook’s messages objective is a tool that will help start even more conversations. Through this tool, your ad gets delivered to people who are statistically most likely to want to have a conversation with your business.

Conclusion

We hope that after reading this article, you feel comfortable enough about generating leads on Facebook to give it a try. The platform offers great flexibility when it comes to marketing goals and has an immense network of possible customers. Facebook Advertising and Facebook Messenger allow you to get to know and understand your potential customers. If you are patient enough to build your audience’s engagement and earn their trust, you will soon be swimming in leads.

Digital Branding

Email Marketing 2020: A Guide on How You Can Properly Use Email Marketing

Steven on February 20, 2020

Without a doubt, email marketing can do wonders for your business. So, if you are quite new to it, you will need a guide to email marketing to know how it all plays out.

But first, let us explain why email marketing is important.

Importance of Email Marketing

Email marketing harnesses the power email to create meaningful relationships with your audience.

This also allows you to capture important information from your audience by letting them subscribe to your email list. That way, you can send exclusive content and easily build rapport with them.

When done right, email marketing will not just let you build a relationship with your audience. You can also use email to compel to make a transaction with you. Hence, email marketing can be a viable stream of income for your business.

Mind you, there are tons of tips and guides online that lets you learn how email marketing can generate a return on investment.

Types of Emails

Now that you know why you need email marketing for your business, it is time to get familiar with various types of emails:

1. Marketing Emails

These are either promotional or informational emails sent out to users who asked you to keep them updated.

Marketing emails are usually sent in the form of newsletters, announcements, sales promotions, follow-ups, press releases, surveys, and so on. Check out these email copywriting tips in order to write high-converting email copy.

2. Transaction Emails

Transactional emails are usually automated and sent out based on site visitors’ activities. Examples of these are order tracking, welcome messages, received payments, registration confirmation, and so on.

If you have sent a transactional email to a user and they have at least completed one action, then they will likely want to engage with you again.

Usually, these are considered as trusted emails and have higher open rates because they provide a lot of opportunities for engagement and cross-selling.

3. Operational Emails

This kind of email provides important data about your business. Examples of these are maintenance plans, holiday closures, changes to the availability of your services, and so on.

While you might think that operational emails don’t have much impact on your sales, you still have to be consistent on it for trust and engagement purposes.

There’s likely a hidden value in these messages. Although most of them tend to be informative, they help improve your sales and the value of your image.

Let’s say your site will be down for maintenance, informing your subscribers about it and describing the updates you will perform is a great way to remind them of the kind of value that you provide.

Strategies for Email Marketing

As mentioned earlier, email marketing can bring in ROI for your business as long as it is done properly. That said, we have listed down eight tactics that can help you build a successful email marketing campaign:

1. Know Your Audience

According to Kevin Urrutia of VoyMedia Marketing Agency NYC, having a deep understanding of your target audience is one of the important things that you have to take into consideration before you start sending emails.

Ask yourself these questions:

How and when do they prefer to be communicated to?
Is there a specific language or slang that would resonate with them more?
What kind of action or activities make them stand out from the rest of the population?

2. Personalize Your Emails

Nowadays, neither blast nor batch emails will not work and would lead to high conversion or engagement rates.

Personalization is not a new concept but it is still picking up traction, which makes it increasingly important.

3. Think Quality Over Frequency

Email marketing is an excellent tool for communicating digitally. But you should also prioritize quality over quantity.

For instance, sending too many emails to your subscribers cannot help you achieve your desired results. Worse, they will unsubscribe the moment they feel overwhelmed with the emails that you send.

Worst, they might even mark you as spam.

4. Make it Easy to Unsubscribe

Although on the surface, you look like you are providing clients with an easy way to opt-out, if users want you to remove your name from their list and they could not easily do so, they will flag you as spam.

This can pose problems for you later on.

5. Find the Perfect Time

Knowing what’s the perfect time to send your emails is no easy feat. But although there is no silver bullet answer to that, having an audience insight could come in handy.

For instance, you can try sending out emails during “off times.” For example, in the afternoon when people are less likely to open their inbox because they are busy having lunch. You can also try sending emails in the evening when everyone’s having dinner or they are fast asleep.

Sending emails on top of the hour increases the chances that your email will be delayed, and will not reach your recipient as you originally intended it.

6. Make Emails Mobile-Friendly

What is the first thing that most people do in the morning? Well, most of them reach for their phones.

In relation to this, do you know that 66% of email opens happen in phones and tablets? If your email is not optimized for these devices, then you could be missing out on a higher open rate.

7. Keep it Out of Spam Folder

If you send out poorly constructed emails and are flagged by users as spam, then your emails are less likely to see the light of day.

Poorly formatted emails will hurt you in the long run. Also, note that every spam filter works differently.

An email might pass through one filter and then flagged and caught up in another. To learn more about this, check out MailChimp‘s guide for a comprehensive explanation of how those filters work.

8. Always be Testing

Do not send out anything if you are not sure that it is working properly.

Double-check your emails and see if you want them to look the way you want them to be before you send them out.

View them first on Gmail, Yahoo, and Outlook, and different mobile devices before you decide to finalize your drafts.

Over to You

Email marketing can be a powerful tool to drive more sales and revenue to your business. It also has proven itself to have a greater reach and ROI than any marketing channel out there.

So, follow the tips we have outlined in this guide so that you can easily get your hands on email marketing.

Local Branding

Brilliant Water Softener Maintenance Tips You Should Follow

Steven on February 20, 2020

For starters, if you have a water softener in your house, you deserve a hand because this is probably one of the best and the wisest things you’ve done so far. A lot of people out there think that hard water isn’t really a big deal and that there’s no need for any water softener, but guess what? They are all wrong. When someone has hard water running in his main pipeline, the hard water is dangerous for hair health, for skin, and it’s not even good for consumption.

If you’ve got hard water issues in the house, you do need a water softener. However, a water softener isn’t cheap, and you need to make an investment in it at least once.

If you really do care about the money you’ve earned and spent, you need to take care of it. To help you with water softener maintenance, here are some tips that can really come in handy to you.

Important Water Softener Maintenance Tips

1- Check The Salt Level

When the saltwater decreases, all you get is hard water, so keeping the right salt levels is necessary. Checking the hard water issues regularly means that you will be controlling all the hard water issues in the house. There’s this rule of thumb that you are supposed to use here in which you should be checking the salt level of your water softener at least every 4 to 6 weeks. The frequency will vary depending upon the equipment, but even if you have to check frequently checking is easy.

2- Use The Right Salt

Checking the salt level is important, and at the same time, you should ensure that you are using the right salt. We’ve seen a lot of people using old salts for their water softeners which isn’t the right thing to do. For water softeners, the right kind of salt is the one that comes in cubes and crystals, so do take notes about it. If you want to be more careful, just check the manual of the water softener that you get and then opt for the type of salt the manufacturer recommends. Make no mistakes.

3- Flushing The Resin Bed

You should know that the resin beds regularly get charged because of all that salt. But don’t worry because you can always flush that resin bed with the help of the water softener cleaner. There are heavy metals, iron, and different organic compounds due to which the water softener loses its efficiency. Now in order to maintain that efficiency, all you have to do is to keep the resin bed clean, and that is it.

Learn more about salt-free water softening

4- Inspecting The Purifier Regularly

You should inspect your water softener every now and then and check if there are any issues with it. This is important, especially if you don’t want your hard-earned money to go to waste. Just keep a check of the equipment you have, and all the things will fall into place for you.

Conclusion

These are some of the most important things to consider if you want to make water softener maintenance easier for yourself. Now, without wasting any more time, if you own a water softener, do all the things we have mentioned above and ensure that your softener is working just fine.

Digital Branding

Apt Use of Directional Cues in Designing Great User Experience for your Target Audience

Steven on February 20, 2020

For web designers, making sure that they are one step ahead in creating the next great web design, they have to think out of the box. But sometimes that is not enough; they need to think about how to use the User Experience (UX) to their advantage. For designers, making users act upon their design can make a design work big time. For this, they need to make the users read the content of the website, follow the directional cues and click on the call to action buttons.

If you are not sure about the directional cues aspect that I mentioned in the last paragraph, don’t worry as this whole blog post is about how directional cues can be important in making a website work. And especially the design aspect can use the directional cues to make a website work. But why does a website have to offer directional cues in the first place? I will try to answer this question and other aspects in detail, so read on.

Directional Cues: The Basics

UX is one of the best ways for designers to make sure that they are on top of their game. By making a visitor get hooked on a website is no mean feat. There are virtually billions of websites out there on the internet, and on average, a user visits thousands of websites in his lifetime, if not more. But we like only a few dozen of them and visit them frequently. So, what can make a website tick? It is the directional cues through UX that can make the difference and is one of the most happening trends in design.

For all the businesses working in Dubai and other regional cities, they need a website so that they can attract the target audience. Thus, the role of the designers is one of the most important ones for the success of a website and, eventually the business it is representing.

A directional cue is not something that we usually don’t come across. Pointers call to action buttons Curves and lines all can be a directional cue as they can offer a cue to the user as to where we must go or use the website accordingly so that the website owners can benefit from it. First of all, let us talk about content and how it influences the choice of a website visitor.

Content to Die for

We all are aware of the famous phrase “content is the king”. The design can surely get the attention of the visitors of a website, but it is the content that can make all the difference. Right from the CTAs to special discount offers, there are many ways in which you can make content work for you big time. The use of directional cues in content is one of the best ways in which a positive result for the business can be achieved.

Let me explain what the directional cue in this context can be of great use.

Think of directional cues as something that will offer your visitors an option so that they can use your website in an easy uncomplicated way. You need to offer visitors the use that they can use to get along with the website without thinking about what will happen if we click on the icon power button. The visitors don’t have to predict what will happen next as you need to use queues so that they know where they are headed.

Everything mentioned above is very important for your future as a business. You are investing much time and money on your website, and so is the visitor on your website. He is also investing is time to find the product that you are selling. If you want him to become your customer and also offer a positive word of mouth in social circles, you need to use directional cues smartly.

So how can you do this? Let me explain.

Getting Along with Directional Cues

The use of arrows and single points is one of the easiest ways to offer your visitors an option to choose what he is looking for. For example, if you are offering a flight booking on your website, you need to offer a functional and accessible search button. In this way, you will be able to offer your visitor I cleared optional so that he can book a flight in an easy and hassle-free way.

The art of offering directional cues can be mastered throughout a period. For designers, it isn’t easy because they have to work with different industries and businesses, and they have to find how they can create a design exactly according to the requirements. Observing direct marketing is one way to make things better in this concern.

Let me offer you an example so that you can understand my viewpoint easily.

Direct marketing professionals base their sale campaign so that they have every chance to get the attention of their target market. The use of print media in this concern is what makes them truly effective. The use of brochures and flyers is one effective way in this regard as word of mouth can play an important role. And print advertising for direct marketing is one easy way to get the job done effectively and within their budget.

The use of visual guidelines for tracking the target market is one easy way that works for them.

Use of Colors in Directional Cues

Most of my readers will not understand how directional cues can be mastered with colors, so here it goes. Your color palette is a powerful tool to make your reader aware of what you are offering them. It can improve the user experience far better than any other technique. The use of red color, for example, in a text, can make a visitor stop and notice what’s the message. This is just one of the ways to use colors to your advantage.

If you are nor comfortable with the use of color schemes or color the buttons in a specific way, you can always get the support of a website design dubai firm having the expertise in this concern. In this way, you will be better off in reaching your ultimate goal, that is, good traffic on your website and ultimately good sales.

Over to you

Please offer your valuable feedback for this blog or ask any question by using the comments section below.

Digital Branding

Visual Marketing: The Most Compelling Conversion Tool

Steven on February 18, 2020

Content marketing is an unusually compelling marketing tool for modern trades. However, a piece of written content that lacks visual appeal can be highly disengaging for your readers. So, what do you need to include in your content marketing strategy?

Evidently, you should include visuals to your content for increased audience engagement.

However, there are varying opinions on the type of visuals that one can pair with the written pieces of, often bland, content.

In this piece, you shall come across some of the most effective visual strategies, including which can enhance the overall returns on your investment.

But, before we get to the types of visuals that you can use, it is vital to learn a bit more about visual marketing.

Why Visual Marketing?

“Visual memories are the strongest memories!”

Various statistical data shed light on why visual content is more effective in improving the conversion rate. Some of them include:

The human brain can process ‘visuals’ 60,000 times faster than text-based content. This is because visuals can make the user feel like they are communicating with the author face to face.
Out of the total information that human brain processes throughout a day, 90% of them are visuals.
Although only humans can communicate verbally, still most of the communications are bland in the absence of tone. Visuals, on the other hand, are amazingly efficient in communicating a piece of information without using tone.

These facts might not make sense to you. But, if you consider the conventional marketing tactics, you can acknowledge the effectiveness of visuals in converting sales.

For instance, TV commercials are still the most effective tool when it comes to earning loyalty for brands. Simply because these short visuals can appeal to the viewers emotionally, as explained by https://c-istudios.com/video-film-production-services/, professional filmmakers. There’s no surprise to it that visual content is spreading across other platforms including Facebook, TikTok, and Youtube that have promising returns on investment, especially in the modern marketing mix.

By now, you might have decided to include visuals into your content marketing. But, knowing what type of visuals you can include can simplify the efforts for you. Thus, bringing in better returns for your investment.

The 6 Types Of Visuals That You Can Tap Into

Choosing the right type of visual can affect the overall effectiveness of your content on your audience. It all depends upon your target audience, their interests, and their expertise with the language. However, you should create your content that can easily tap into, at least, 80% of your audience.

Here are the types you are looking for.

1. Images are the easiest visuals

Some marketers opine that content with images receives 94% more views as compared to the one that lacks visual appeal. The key here is to break your content into short parts and fill the gaps with high-quality images.

More importantly, you’ll need to keep the images as relevant to the part as possible. Since a majority of online user taps into information using small screens (the mobile devices), the time a user pays heed to content is shorter than ever. Therefore, putting up long blocks of content can buzz off your actual reader that can potentially be converted into sales.

So, if your target audience is precisely mobile users, including images into your content can be highly fulfilling. Since these are the easiest form of visuals that you can tap into, you may not even require any expert mediation.

2. Videos can promote face-to-face interaction

If you intend to offer your audience with solutions to any problems that relate to your products, videos can come handy. For instance, you can search Youtube for common issues associated with your motorbike. And surprisingly, the solutions offered in these videos really work.

Usually, such videos are put up by individual bloggers and influencers. Imagine if you can tap into such schemes and offer your patrons with solutions to some common troubleshooting and that too under your brand name. Your brand is sure to earn the trust of your customers.

Moreover, such tactics can also help penetrate new markets. Since online users prefer content that can connect with them emotionally, and offer solutions to their problems, tapping into video content can improve returns for your marketing efforts, exponentially.

3. Infographics can help with minimalistic content

Although several marketers suggest creating highly informative content, and that too over 1000 words, often it can be difficult to curate such a lengthy piece of content. Mainly because of the shortage of information available in the relevant context.

In case, you are also struggling with the same problems, you can tap into infographics. These are incredibly effective in communicating maximum information without using many words. But, there’s a catch. It requires a lot of expertise and creativity to develop such images that can convey the information precisely, in the shortest forms.

However, once you are habitual to the basics of infographics, and the practices involved, you may steer through, effortlessly. As the name suggests, these visuals easily provide information through graphic illustrations. Thus, it is most suitable for the type of audience where time is of the essence. Short and precise information delivered in a minimalistic form.

4. Memes are great for entertaining your audience

Particularly, if you are leveraging your audience over social media channels such as Facebook and Instagram, the entertainment aspect of your content is of prime importance. Since most of the social media users tap into the channels for getting rid of routine monotony, if your content is traditionally promotional, you can expect your audience to ignore your content.

This is where creating memes can be highly beneficial. Several leading bloggers and web marketers suggest that memes receive more impressions on social media as compared to any other form of content.

Therefore, if your audience is preferably engaging with entertaining content, you should include memes into your marketing plan.

5. Presentations for communicating Intricate Info

It is needless to say, statistical charts are highly effective in giving elaborate information in a short and easy-to-understand manner. However, such intricate information is usually sought by users that belong to a highly skilled and expert niche.

For instance, if your business is a supplier to retailers, then you should cater to your audience with highly accurate data. Especially, the kind of data that provides them insight into the modern trends of your trade.

This is where presentations can come handy. Ideally, your presentations should include bar charts, pie charts, and graphs with statistics related to your trade.

6. Screenshots to simplify the process

In case, you are planning to provide your audience with a step-by-step guide, you may need to explain the process in as much detail as possible. But, no matter how much detailed content you put up, it may still fail to provide the users with a clear idea of the process.

Including screenshots can simplify your content. The key is to break your content in simple steps and provide with as many screenshots as you possibly can retrieve. This would not just help your user understand the content, but also simplify the follow-up for them.

For instance, if you are creating a blog post to help your audience troubleshoot a software, you should include the steps, explaining where to click and after what steps, in chronological order.

In the end, it all boils down to the audience that you are trying to target. No matter, how detailed verbal content you put up before your audience, unless it intrigues their interest, they are very likely to bounce back from your content. So inevitably, including visual content to your marketing strategies is only beneficial for the effectiveness of your plan.

Digital Branding Legal Branding Local Branding

Self-Driving Cars – The Future of Transportation?

Steven on February 17, 2020

Self-driving car technology has been a dominant point of discussion with regard to the future of transportation in the world. The imagination of a driver-less automobile in the streets, and buses available for efficient transport devoid of human error becomes inevitable. The most highlighted points touch on both the safety, and the intelligence of the new technology, but rarely on accessibility.

In truth, to the old and the disabled, transportation can be a real challenge as it offers near zero independence, and generally lowers the quality of life. The inability to drive or the fear of the same is limiting, as access to food and medication becomes a nightmare. That results in social isolation, and eventually, mental health effects. With the US government buying cars for citizens, and with the self-driving technology highly mooted, we could see changes in the near future.

But if indeed the dream of self-driving cars becomes a reality, what could be the immediate benefits to the general population?

Greater sense of independence and ultimate freedom

The most exciting aspect of this technology is that it is bound to bring a greater sense of freedom and independence to the masses. Where the old and the disabled have had to rely on family members and caregivers to access some basic facilities, the autonomous car technology will solve that once and for all.

The ability of the self-operating automobiles to accelerate, brake, turn, and perform basically all other functions without human direction makes them ideal for individuals who are not able to operate a car.

However, the main challenge, and probably the only foreseeable one, lies in accessibility, where accessibility in this scenario means a number of things, including;

Providing self-driving services to the elderly and disabled persons who may be operating on limited budgets.
Providing for passengers who are confined to using mobility aids to get around, or persons who travel with medical devices.
Taking the autonomous technology to persons in rural locales that may be poorly served in terms of infrastructural development.

The plight of the disabled and the elderly needs redress

The population of the disabled and the aging is growing rapidly, with the numbers expected to grow significantly in the next few years. With lifestyle-related diseases also on the rise, more people will be in dire need of the above-mentioned services. For the growing population to find any benefits from the autonomous vehicle technology, issues that directly affect them ought to be considered.

The potential in the emerging technology cannot be disputed, but there is a need for proper planning. Research and the input of stakeholders in the industry is paramount in the efforts to make the dreams of millions of people a reality.

Conclusion

The self-driving vehicle technology is a universally acceptable move, and the concerns over the challenges it is likely to face going forward should be utilized as the basis for new developments in the technology that is currently in its infant stages. These issues raised will form a strong basis for research, and there is some widespread optimism that a solution will be found, eventually.