All posts by Steven

SaaS Branding

Here’s How You Can Log in to Shopify

Wondering how to login to Shopify? 

Just chill! 

Logging in to Shopify is a cakewalk now because of the Shopify app. But that is not the only method of doing it. There are several other methods for logging in to the Shopify platform and this post will discuss all of those methods. 

Let us begin with a sweet introduction then. 

Intro

The thing that we like the most in Shopify is that it has several security mechanisms in place to protect against malicious attempts of login. If you type in anything wrong in the input field of password then the verification box will appear and you will be required to solve the security challenge. 

The security challenge is in place so that a hacker cannot make an automated script try out a dictionary of passwords and see which one works. In terms of information security, this thing is known as a brute-force attack. Therefore, Shopify has several security measures to prevent it. 

The verification can also be asked if you log in from a different device, clear the cookies of the browser you used before, or use the incognito mode feature of the browser. You just need to solve the challenge and then click on the verify button. 

However, if you have forgotten your password then log in becomes hard. Hence, you would require to reset your password. Furthermore, if you remember the password but have forgotten the email then you have to ask for help from the support team

Let us now look at the steps to Login to Shopify on different platforms. Starting with: 

Desktop devices

Here are the required steps to Login to Shopify using a desktop device:

  1. First of all, visit the login page of Shopify with the help of your favorite browser. 
  2. Then you will see an input field under which you have to enter the domain URL of your store and then hit the next button. 
  3. Then you are required to put your email address and hit the continue button. 
  4. Then, at last, you just need to enter the correct password of your account and click on the login button. 

One thing to take note of is that if you had previously logged in with the same device and browser then it might have stored the information about your store already. Therefore, in that case, you would not be required to enter the domain name of the store and can just continue with the email and password. 

iPhone steps

Here are the necessary steps that are required to be followed if you wish to log in to Shopify with the help of your IOS device: 

  1. The process begins with the step of downloading the Shopify app. Once the app is downloaded you need to wait for it to be installed. Once it has been installed successfully, you can proceed to the next step. 
  2. Once the application is installed successfully you are required to open it. To do it, just click on the icon of the app and then it will be opened. 
  3. Now there are two options available for you. The first option is to sign up for an account and the second is to login to Shopify. If you don’t have an account already with Shopify then you are required to choose the option of sign up otherwise you may proceed to login to Shopify. Once you have an account and are on the login screen, just enter your email address and the password of your account. 
  4. If you own more than one store in Shopify that too with the same email address then you will require entering the URL of your domain which ends with the sub-domain .myshopify.com. After you’ve entered it you may proceed to log in. 
  5. Then just click on the login button and you will be inside your Shopify dashboard.

Note that if you don’t remember the password of your account then you just need to click on the forget password button so that you can reset it. 

How to login with more than one account?

Sometimes you are required to login to Shopify with different accounts on the same device. Here is how to do it: 

  1. First of all click on the field that says store while being logged in the Shopify app. 
  2. Then just enter the name of the account in the input field given at the top of the screen. 
  3. Then tap on the option that says “log in to existing store”. 
  4. Then you are required to enter the email address and the password of your account that you want to use to login to Shopify. 
  5. Then you just need to tap on the login button. 

Now that you have followed all the steps, you will be redirected to the dashboard with the new account as the active one that you just logged in with. You can always switch accounts to check the information on another account. 

Conclusion

These were the methods of logging in to Shopify at cross platforms.  If you wish to learn more about Shopify then you should definitely check some amazing tutorials by LiquidBlox. 

SaaS Branding

How Headphones Can Improve Your Productivity at Work

In order to break down barriers and promote collaboration between each company’s department, open offices are becoming increasingly popular in recent years. However, they can also increase distractions at work, so that you’ll end up hearing the gossip and chit-chats of your colleagues a few desks away. Under this circumstance, you would be glad to have a pair of headphones, which are a really helpful companion at work. Here’s why bringing your headphones in the office is a pretty wise decision:

1.Get in Your Work Zone

Putting your headphones on can help you to create your own work zone amidst open office with low or no partitions. You may have seen your attention wander because of co-workers’ chats and other ordinary activities. A pair of noise canceling headphones can help you to screen out as much as three-fourths of office chaos soundtrack.

It can also be a perfect way to discourage others from interrupting you when you are on a roll with a task that requires concentration and deep thought. Some workers sometimes put their headphones on to prevent interruptions caused by listening to anything because it can release a signal that you don’t want your work zone to be broken into. Therefore, your colleagues will be (or they should be) less inclined to come over to talk with you unless absolutely necessary.

In some ways, headphones can improve your focus at work as well. When you turn off the noise of your open office and filter the unimportant interferences of your colleagues, the tasks that you are struggling to focus on will become a lot easier to knock out.

2. Make You Insanely Productive and Creative

There is an overwhelming amount of research out there prove that a pair of headphones with music on is helpful at work. It can positively impact your brain’s reactiveness and make your nine to five schedule more productive and creative. That’s because headphones with melodious sounds on will activate the release of dopamine in the reward area of your brain. So you will feel like tasting a delicious food or smelling a pleasant aroma.

The result of this stimulation can pump up your energy and give you a positive mood. If you’ re not in the right situation at work, you need a headphone like SOMIC headphones. Put it on with pleasing tunes, and it will break you out of just thinking one way and influence your productivity, specifically for the tasks that require a lot of creative thinking or problem-solving. Your ability to organize material and recognize letters is much faster in positive feelings; thus it can get easier for you to come up with better ideas and solutions to a problem.

When you are in a negative situation, you are more likely to make a decision hastily; you may close your mind to alternative suggestions. If your company is headphones friendly, put it on! Your task performance will increase significantly if you’re in a good mood, and you will perform better than those who sat in silence with headphones off.

3.Create Your Unique Working Atmosphere

You can create your unique working atmosphere with headphones on by choosing different kinds of music to listen to according to the task you are performing. If you are on tasks that require concentration, organization, and inspiration like writing, ideas-creating, you’d probably want to pick some soft, mellow music without lyrics. Such music can reduce distractions as well as help you to get your creative juices flowing and knock out your tasks that are hard to stay focused on. Conversely, you are recommended to choose video game music that can motivate you when you are doing tedious tasks. It has been proven that music like this is wonderful for getting through repetitive tasks more quickly than usual. More importantly, you should listen to any kind of music that can motivate you and provide a positive impact. Or even better, measure the performance of your task after listening to different types of music at work and choose the most helpful one that creates your own working atmosphere.

4. Make Tedious Tasks Seem Fun

Using noise-canceling headphones at work like the SOMIC noise-canceling gaming headset that can provide you with a powerful listening experience. Bursting you into the songs will take the boredom out of repetitive tasks and make your regular job seem fun. This happens not only because of the dopamine released by the music’s stimulation, but it also comes from the music rhythm. The danceable beets can provide good emotions for you to go through the working day full of energy and raise your job satisfaction. So it is really useful when you are gloomy on a Monday morning or suffering because of a job that is hard to accomplish.

In short, wearing your headphones and listening to something catchy can help you work more cheerfully and efficiently. If you are planning to get one, you should focus on its comfortability and sound quality.

There is a brand of headphones that combine these features at a reasonable price. SOMIC, a leading headphone, headsets, and earphones manufacturer, has achieved great success in developing the international market. Their products are sold in more than 200 countries and areas in the world since 1999. You can get a great pair of high-quality headphones and can even get good ones for under $50.

Take for example the SOMIC G951 noise canceling gaming headset, which has an attractive appearance and a powerful sound experience with surround stereo. And the SOMIC G936N Commander gaming headset, which provides a true 7.1 virtual experience, a flexible 3 sound effect mode switch, a 50mm sound generating unit, and skin-friendly mash earmuffs.

The coolest feature of these headphones? Noise cancellation, which can keep unwanted sounds out, and you can not only use it when you are working, but it also gives you excellent gaming experience.

What more could we be asking for?

Local Branding

4 Reasons Why a Franchise Business is Better Than a Startup

Are you planning to start up a retail business? Have you considered buying a franchise instead of starting your business from scratch? You may have heard that more than 70% of startups collapse because big competitors hustle them out of business.

So, logically, your chances of survival will be much higher when you latch on to a reputable brand. Besides, there are other reasons why it is always better to buy a franchise.

Here are all the reasons:

1. You don’t need much experience

Most big brands will not only support you, but they’ll also train you on how best to sell their products. They have been selling the products for long, so they know the best techniques to sell the products. So, if you don’t know much about the business, you’ll get enough training and support from them.

2. You won’t spend much on ads and marketing

When you’re starting on your own, you’ll need to pay a considerable sum of money on marketing and publicity because people are usually hesitant to patronage new brands. But if you buy a franchise from a known brand, you may not need much marketing as your parent organization will be doing most of the marketing and publicity. You only need to leverage their advertising.

3. Franchises enjoy higher credibility

When you buy a franchise from a reputable brand, you’ll enjoy their reliability. Because of the credibility, the success rate of franchises is usually higher than that of startups. Furthermore, you can raise funds for buying a franchise more quickly than getting your new business funded. It all boils down to credibility. This is why investors and creditors are more willing to put their money in franchises.

4. You’ll benefit from ongoing operational support

Your franchiser is naturally a stakeholder in your business and will always give you all the necessary push to succeed. Mentorship is usually a part of the support. The credit facility is another benefit franchisees enjoy from their franchisers. All these will make it easier for you to succeed. It is not uncommon for franchisers to offer incentives to their franchisees to motivate them to intensify their efforts. Your franchiser could pay you some commission for meeting certain sales thresholds.

Conclusion

Now that you understand why buying a franchise is better, you also need to realize that there are certain qualities to look out for in your prospective franchiser. You need a company that sells products of sustainable fashion brands. These products are clothes, accessories, and beauty products. This kind of product is easier to sell with little effort. You are better off with a brand that has already established itself as a global brand. Choose a franchisor that has a presence in multiple countries. Most importantly, you need a brand that has been in business for several years.

One brand that checks all the boxes is XIMIVOGUE. You can try them. They deal in products from sustainable fashion brands, they have been in business for several years, and they have more than 1,500 stores in more than 80 countries. You can easily leverage its extensive network.

For more info, please visit https://www.ximiso.com/

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SaaS Branding

Technologies that Helping Businesses Generate More Sales

The marketplace is swamped with high-tech tools that claim to make life easier for salespeople who are constantly on the move. However, with so many options, it can be a little overwhelming trying to pinpoint the best solutions for your selling style. Which tools work best?  

You might have heard of mobile, analytics, social, and cloud tech. Not only does technology help streamline business operations, but it also helps with sales and marketing. New technology can give you a strategic presence across a variety of platforms. These technologies give top salespeople the advantage over other professionals and should be made a top priority in the coming year. Here are just a few ways technology will boost sales in 2019 and make you a more productive salesperson.

  1. Say Hello to Social Networking

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Those salespeople who do not capitalize on the connectivity of social media are way behind the times. Social networks like Plaxo and LinkedIn were specifically created for business-minded professionals just like you. Not only do these sites give expert salespeople an outlet to connect with their peers, but they also allow open communication with consumers, potential customers, and other businesses. These platforms help spread the word about your unique solutions and make your brand more personalized. If you are looking to put your network to good use, expand your list of contacts and create opportunities, then leverage social media. 

  1. Qualifying Prospects

In addition to networking on social media, tech tools will help salespeople get the qualified leads they need. Resources like Lead411 and NetProspex can provide sales with company addresses, business email lists, and phone numbers. Some of the best B2B lead generators are a great solution for all professional salespeople in providing qualified, You new and targeted prospects. 

  1. Prioritizing and Leveraging New Information

As you might guess, there is no shortage of information out there. Most people spend their days tweeting, emailing, posting and sharing—possibly even over-sharing. Most days it seems like a cacophony of howler monkeys barraging you with information. With just a few tech resources you can prioritize this information and easily find the information most relevant to you and your selling style. Evernote, Scoop-it, and Flipboard can help you organize and engage more effectively with your feeds. Not only are the layouts organized and user-friendly but also accessible across computers, phones, and tablets. You can easily stay abreast of updates and get results based on your queries. You can receive alerts if certain prospects, clients or other businesses are in the news.

  1. Lighten Up

In the field, it is difficult to lug around a heavy laptop. Modern technology now has a solution that will lighten your load while traveling. The tablet is the way to go. Smartphone efficiency is crucial for making deals, reaching out and staying in touch. It is necessary to access emails, check websites and use software applications on the go. Some ultra-mobile tablets include Apple iPad Air, Dell Venue 11 Pro, and Samsung Galaxy Note 10.1. These best-of-the-best tablets are easy to use, carry around and prove to be just as powerful as those overweight PCs.  

  1. Forecast Remains Cloudy

Another must-have tool for 2019 is a fast and secure cloud system. With cloud solutions, you can work as a cohesive team, collaborate with customers, develop new and profitable relationships, and support more effective work-flow processes. They are fast and reliable, easily used by new employees and veterans. Sales Cloud, Box, and Okta give team members easy access to applications, documents, and systems anywhere and on any device. 

  1. Old-School Resource with New Technology

Still one of the best resources for many sales professionals is good old-fashioned, person-to-person communication. However, those who suggest “just calling” prospects will be ridiculed. This is no joke. Sometimes, a live conversation is the most effective method for hitting up prospective buyers. The most affordable connectivity options include Skype and ooVoo, allowing salespeople to video chat, instant messages and make Internet calls anytime for FREE. These sites and apps work on computers, tablets, and mobiles, and provide a whole new way of staying in touch. 

Author: Usman Raza is the co-founder of Christian Marketing Experts LLC, a marketing consultant at SeedX Inc and working with various brands online. He is devoted to helping small businesses bridge success gaps by providing in-depth, actionable advice on digital marketing, SEO, and small business growth. Follow him on Twitter @usmanintrotech.

Digital Branding

Why Is it Crucial to Use Data in Your Digital Marketing Strategy

In the current marketing world, decisions are no longer based upon the hypothesis and past experiences. Big data and analytics help to determine the best influential marketing ideas. By making use of the predictive analysis and past data, businesses can generate a better return on investment (ROI) for providing meaningful insights that lead to effective business strategies and decisions within an organization and not just for the marketing teams.

In this article, we will be highlighting a few of the reasons why data needs to be utilized for making an appropriate digital marketing strategy. Let’s get started with.

Getting the Right Data

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To have accurate data is crucial for making an effective marketing decision but at the same moment having the bulk of the data is harming all of your marketing strategies if you have not used them correctly. Likewise, you can begin with your key performance indicator (KPIs) and the work from the turnaround.  KPI is used to represent the measurable values that show you the performance of the campaigns. It is imperative to have objectives for your advertising efforts to be it more guests to your site, enrollments, email assortments, CTAs and considerably more. 

Research well on your Audience and Channels

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The best part of having the data is to know well and research all of your audiences and the channels that you are targetting in your marketing campaigns. Likewise, you can follow the guest’s sort who go to your site and fabricate personas around the individuals who attempt to connect and afterward target different spectators who are like your potential client base. You can also make use of the data obtained with the help of survey tools from https://conjointly.com/products/free-survey-tool/ that helps to determine what types of things are most interacted by your audiences on your site and in your campaigns like ads and emails.

When you wish to decide upon your audiences to target, at first, you need to determine their intent and this relates back to set all the KPIs for making content decisions that fit your audience. The next crucial data set to take into consideration is your traffic sources from different devices. By having the right channels to contact the crowd, it has an incredible effect on your advanced showcasing system.  All the variant demographics make use of the variant methods to access online data. It is observed that 58% of the website visitors come from mobile devices and with thorough analytics, you can optimize your content to reach them in an efficient manner.

Target for the Right Keywords

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Information figures out what your crowd is scanning for when searching for your item or administration and causes you to focus on each one of those watchwords by driving the traffic to your channels. By utilizing the information that is given by Google AdWords Keyword Tool, you can make sense of the entirety of your potential catchphrases  Also, you can use this tool to check what type of keywords are getting used by your competitors and determine which one of them is worth to big against and which ones need to be skipped. You can conceivably expand your site traffic by using these catchphrases in something beyond advertisement focusing on. For instance – you can insert them into social posts, content on the website and other digital initiatives.

Get up-to-date with your Website and Campaigns

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You can utilize your past information for foreseeing the future results of our advanced crusades. By taking a gander at the presentation of your past crusades and as-focusing on endeavors, you can distinguish what is functioning admirably and what should be restored. If you find that your Facebook ads are outperforming your Google advertisements then you may wish to allocate your budget more towards Facebook. Also, you can optimize variant demographics within your targeted audience. On the off chance that your venture serves a changed scope of items and administrations, at that point you can target various personas.

Opt for ROI

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Stakeholder wishes to see that all of their money is spent on the accurate digital marketing which can be represented in the data and that’s how it should be having on profit. Each of an actionable item like form or a CTA buttons which helps you to drive traffic towards the needs should be taken into consideration in some data set. You can also try to add the tracking parameters to URLs within your campaigns and get to know which channel is helping you to drive the mist traffic by relocating the digital spend. It is seen that email marketing is grabbing the highest ROI for any of the marketing methods. It is a conversion machine where you only need to build your email list with the potential subscribers and deliver the highly relevant content in their inbox.

Wrapping Up

Here, we come to the end of the article. We hope you have understood the need for analyzing the data records in digital marketing in order to attain the desired results. Implement the given strategies and also you can suggest a few more to work upon. Till then – keep learning!

Author Bio

Shira Gray is working as a Business Development Executive at Mobile App Development Company – eTatvaSoft, you can learn more about her company. She writes about emerging technologies. Being a tech geek, she keeps a close watch over the industry focusing on the latest technology news and gadgets.

Digital Branding

Colour Schemes and How They Affect Websites

Have you ever asked yourself how the colours on a website affect users that interact with your brand online? If you haven’t, you should. There’s a reason why top brands in the world seem to use a limited spectrum of colours when they need to invoke a particular action from the website users.

The main goal of having a website has gone beyond brand awareness to holistic experiences that warm-up users to patronize and become fans of a brand. This means that brands are selling more via their websites even if they don’t directly accept payments on the platform. The way colour is used in alliance with the brand direction is such that users find it easy to make important decisions like committing to a brand or not.

How do I choose a colour scheme for my website?

Take a cue from your logo

As obvious as this may sound, there are small businesses that have website colour schemes that are in contrast to their logo and overall branding. When trying to choose a colour for your website, your brand’s colour or colours should be your first point of call. If you have chosen brand colours that don’t necessarily achieve the goals you want visually, it’s never too late to change your branding. At this point, your best bet would be to consult an experienced company when it comes to website development.

Study your demographic

It’s a no brainer for businesses to study their target audience before making business decisions but many brand owners forget to take this into consideration when deciding on the brand and website’s colour scheme. If you’re making a product that’s mostly for women, you want to go with colours that women generally like.

Understand your products and services

In combination with studying your demographic, you need to present your product in a way that visually communicates the value product or service provides. An example would be using shades of green for products that have to do with agriculture or being organic.

A few colors and how they affect people when they visit your site

Black

The colour black is associated with power, authority, and luxury. A mixture of black and gold or black and white when done properly helps a brand exude a luxurious look and many brands have taken advantage of this. If you take out time to look through some of the biggest luxurious and powerful brands in the world, the colour black won’t be far off.

Orange

Colour Orange is associated with fun, warmth, and confidence. It is usually used when brands desire to do something happily or get into a mood that makes them carry out a positive action. An example is how call-to-action buttons are orange on many e-commerce websites to encourage users to buy products.

Pink

The color pink is a compassionate and nurturing color. It is a non-threatening color that calms and reassures the viewer. It is associated with love and romance. It’s common to see many websites that cater to women’s fashion be in the color pink

In conclusion, it is of great essence to carry out proper research on the psychological effects of colours before making a decision as to what colour scheme you want to be attached to your brand. This piece may not have covered everything you need but a quick search on Google will help you with a lot of clarity as per which colours are great for your brand.

Digital Branding

Expanding Company Awareness Beyond Logos: How Flyers, Stationery, and Pop-ups Can Boost Your Business

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Almost all businesses perpetually look for ways to increase their brand awareness. The most common and traditional way to get people to know about you is word of mouth marketing. With the entry of social networking sites, this form of marketing has gained a great deal of popularity.

Even though this form of marketing is beneficial, it can only be used to promote your existing services. What should you do if you are launching a new range of products, or if you are organizing a special event? For this – and even for traditional marketing – you should always employ more than one method for creating brand awareness among the people. Let’s have a look at what other marketing methods you can rely on for reaching out to more people.

Use Flyers for Marketing

A flyer is typically distributed among people by a company representative. Beside street distribution, there are other ways as well to distribute the flyers including newspaper insert, instore distribution, and door-to-door mail drop.

The best thing about a flyer is that it allows you to get creative. A well-designed flyer with a killer copy will attract the attention of a large number of people. Also, you can insert discount coupons or vouchers in the flyer as a form of incentive for your customers, getting them to visit your business.

An internet user sees an ad on a website and forgets about it in a day or two, but since flyers are tangible items they will remain in sight of your prospective customers who are more likely to act on them. Flyers are a tried and tested way of marketing and can help you substantially in reaching out to more people and drawing them in to your business. Designing a flyer is now no more time consuming as you can design one within a minutes with an online flyer maker tool.

Don’t Ignore Pop-Ups

Suppose you are running an online store exclusively or you don’t have enough funds to open another branch. You can always set up a pop-up store for additional revenue. Unlike traditional stores, pop-ups are easy to manage and don’t require big monetary investments.

Pop-up stores can also be seasonal. For example, you can set up your stall in a mall or any other shopping area close to a festive season to increase sales.

Importance of Stationery Marketing

No one can deny the importance of business stationery for creating a long-lasting impression among your clients. Always use high-quality premium paper or other relevant material in all your correspondences.

Customized notebooks and pens are also popular business stationery items. You have to be careful about the color theme and the design of your stationery. Make sure that everything is consistent with the tone of your business. Such premium products basically show the effort you put into your brand – something which makes a huge difference in how people view your business and what it stands for.

Wrapping It Up

The different marketing methods make it easier for your brand to create a stronger image among both potential and existing customers. By trying these offline marketing methods, you can easily increase your revenue by reaching out to more people.

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Professional Quality: We pride ourselves on the professional-grade quality work completed by our consultants, and guarantee 100% satisfaction.

Full-Service Options: We do our document preparation services in house, providing our customers with consistent professional service, quality, and quick turnaround.

Streamlined Process: We prepare your documents in a timely manner, allowing you to receive your services within 10-15 days after receiving all necessary documents.

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Digital BrandingUncategorized

Different Schedules Within a 501c3 Application

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While many nonprofit organizations are familiar with the 501c3 application, few are aware that the application itself is not all that needs to be filled out. There are multiple components of the form, including schedules that come after the initial questions about the organization. These schedules are required if the organization intends to apply correctly, especially if they meet the requirements of the schedule itself. The complete list of the 501c3 schedules is as follows:

Schedule A: Churches
Schedule B: Schools, Colleges, and Universities
Schedule C: Hospitals and Medical Research Organizations
Schedule D: Section 509a3 Supporting Organizations
Schedule E: Organizations Not Filing Form 1023 Within 27 Months of Formation
Schedule F: Homes for the Elderly or Handicapped and Low-Income Housing
Schedule G: Successors to other Organizations
Schedule H: Organizations Providing Scholarships, Fellowships, Educational Loans, or Other Educational Grants to Individuals and Private Foundations Requesting Advance Approval of Individual Grant Procedures
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As you can see, there are a variety of different schedules. They are easy to discern by simply reading their headings, but it can sometimes require a closer to look to see if your organization should truly fill out a schedule in addition to the 501c3 application. To determine this, let us target the most commonly utilized schedules and expand on their requirements and which organizations should fill them out.
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Schedule A: Churches

In spite of their religious properties, ministries are not required to fill out Schedule A. Unlike churches, ministries are typically separate entities that operate differently and do not necessaryfollow the same routine or worship service as a church. Therefore, only full-fledged churches are required to fill out Schedule A in addition to their 501c3 application. The IRS classifies a churchas a religious organization that holds the following characteristics:

A distinct legal existence.
A recognized creed and form of worship.
A definite and distinct ecclesiastical government.
A formal code of doctrine and discipline.
A distinct religious history.
A membership not associated with any other church or denomination.
Ordained ministers ministering to the congregation.
Ordained ministers selected after completing prescribed courses of study.
A literature of its own.
Established places of worship.
Regular congregations.
Regular religious services.
Sunday schools for the religious instruction of the young.
Schools for the preparation of ministers.
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Should your nonprofit church check all of these boxes, then you must fill out Schedule A of the 501c3 application. The actual schedule itself asks questions pertaining to the listed characteristics, as well as different questions, such as how many members the church has, if the church hosts baptisms and weddings, and a description of the worship services.

Schedule B: Schools, Colleges, and Universities

Schedule B looks at education institutions, such as primary schools, secondary schools, preparatory schools, high schools, colleges and universities. This would not, however, include after school programs, daycares or home schools. To qualify as a school, the IRS requires that it be an institution that:

Has a regularly scheduled curriculum.
Has a regular faculty of qualified teachers.
Has a regularly enrolled student body.
Has a place where educational activities are regularly carried on.
 

Basically, the schedule requires that the school explain its structure and operations in detail. The 501c3 application does not provide such specific questions that match up with a school, or any other of the schedules, which is why a nonprofit is able to provide further information through a schedule.

Schedule C: Hospitals and Medical Research Organizations

Schedule C can be a little tricky if you have not done it before. This schedule does not include ‘hospitals’ that are group homes for children or the elderly, or institutions whose primary purpose is to train disabled individuals in pursuing careers. What it does look for are already existing hospitals and medical facilities, as well as medical research organizations that operate in conjunction with a hospital. Basically, if the hospital is providing medical care and treatment of any physical or mental condition, it will need to fill out Schedule C.

This would also include organizations such as a rehabilitation institutions, outpatient clinics, community clinics and drug treatment centers. As far as medical research goes, Schedule C must be filled out by medical research organizations that are actively conducting research.

Schedule E: Organizations Not Filing Form 1023 Within 27 Months of Formation

It is common of nonprofit organizations to submit their 501c3 application shortly after incorporating. Sometimes this is put off due to different reasons, be it a change in board members, financial difficulties, or unforeseen circumstances. However, if it has been more than 27 months since the organization incorporated, they will need to fill out Schedule E. If the organization meets the exceptions for late filing, then your 501c3 approval will be effective from the date of incorporation. If the organization does not meet the exceptions, then it will be effective from the date of the filed 501c3 application.

Some examples of organizations that typically meet the exceptions are Churches or other religious institutions, public charities with annual gross receipts that are $5,000 or less, and public charities that are filing 90 days from the end of the tax year in which their gross receipts were more than $5,000.

Schedule F: Homes for the Elderly or Handicapped and Low-Income Housing

Organizations that provide homes for the elderly or handicapped must select this schedule if they meet the particular needs of the elderly and handicapped in question. This includes needs such as physical, recreational, health care and transportation. Basically, they must be equipped to provide anything that an elderly person or handicapped individual might require to live and function comfortably.

These organizations must have homes that are within the financial boundaries of the elderly and handicapped. They must also have distinct and established policies to maintain their tenants as residents, even if the tenants eventually are unable to pay the monthly expenses. Regarding low-income housing, the organization must provide affordable housing for individuals in the community it is servicing.  

Schedule H: Organizations Providing Scholarships, Fellowships, Educational Loans, or Other Educational Grants to Individuals and Private Foundations Requesting Advance Approval of Individual Grant Procedures

Last but not least, we arrive at a schedule that is intended for organizations that provide funds to individuals, as well as private foundations who are seeking approval of grant procedures. There are necessary characteristics that the IRS requires for organizations providing scholarships and other funds. If an organization selects an individual to award funds to, it must be done:

In a non-discriminatory fashion in terms of racial preference.
Based on need and/or merit.
To a charitable class in terms of being available to an open-ended group, rather than to pre-selected individuals.

Likewise, the individual must use the funds for educational purposes and educational purposes alone. These purposes include tuition, books, supplies and other course-related materials. They do not include room and board, travel expenses, research and materials that are not required for courses.

Other schedules exist, as you can see from the initial list of schedules that was provided, but the schedules that were explained are among the most common used by nonprofit organizations seeking 501c3 approval. If you wish to know more about the other schedules, or are just applying for 501c3 approval in general, please contact CharityNet USA to speak to our nonprofit specialists at 407-857-9002. It is our pleasure to help you and your nonprofit succeed.

Digital Branding

How wax doppelgangers are made?

You probably already hear or seen a famous wax museum at least once in your lifetime. It is that type of place where you can find wax statues of famous people from several areas of society, including politics, sports, or history. These wax doppelgangers are usually designed entirely out of wax, which is why they depict so accurately the real-life person. Still, have you ever wondered how wax statues are made? Read on to find out all about wax sculptures, wax likeness, and the best wax statues services available today on the market.

How wax counterparts are designed 

#1 Body measurements are an essential part of any wax statue

In order to design an accurate mannequin statue of a person, the measures are extremely necessary. A wax representation relies significantly on all the body’s particularities, which is why sculptors need exact body measurements for creating a wax representation. Also, photographs or videos are a great source of inspiration and aid greatly in wax likeness. 

#2 A steel or aluminum skeleton is part of the process

With all the measurements in mind, a frame is created. It needs to follow a multitude of details, such as musculature, and unique details of the person it will represent. The next step is using a wax mould. The mould uses distinct wax figures made from several materials for specific body parts. 

#3 Mould is designed 2% bigger than the required size, as they shrink during wax casting

During the wax casting process, molten wax fills the molds and is let to solidify. An exciting aspect of this is that wax contracts, which makes it shrink. So, to achieve the best wax doppelganger, the sculptor will have to add up to 2% extra to the existing body measurements. After this stage, the wax sculpture is positioned in resin and fiberglass.  

#4 Setting up hair is the most time-consuming part of wax counterparts’ creation

And if you thought the most challenging part of designing a wax statue was the molding process, let us tell you were wrong. Positioning hair on a wax representation requires a lot of time and attention to detail. Individual hair strands are positioned to the wax statue with extra soft needles. 

#5 Creating an accurate skin tone for a wax twin

The last step of creating a wax representation of a real person is achieving the exact skin tone. This is done with the aid of oil-based paints. These paints are stippled on the wax figure to provide the human-like texture. And because the wax is translucent similar to skin, it makes the perfect base for adding and mixing colors.

Where to get the best wax doppelganger?

No matter if you look for a wax sculpture or a silicone replica, we have the perfect recommendation for you. Grand Orient Wax Art specializes in creating wax statues, while their professional craftsmanship can be easily observed in their extensive portfolio of wax doppelgangers.

Grand Orient Wax is one of the first businesses that specialized in waxwork creations. And their team has almost twenty years of experience in the field of designing wax sculptures. Moreover, they have their wax museum, named Wei Mu Kai La, where several mannequin statues are displayed.

Being the only wax manufacturer in China with celebrity authorization, Grand Orient Wax offers a wide array of services. These include political celebrities wax statues, Hollywood stars wax replicas, movie animation derivatives, or even private custom wax representation. 

The advantage of working with this wax statues designer is that their team consists only of China’s top artist creators. Also, they make use only of qualitative Chinese Wax, while more than 600 wax sculptures support their experience in the field of wax molding. 

For more information, please visit: https://www.dxdfart.com/

Legal BrandingLocal Branding

10 Tips To Accelerate The Growth Of Your Business

Building traffic to your site is a necessary part of doing business that can be achieved by accomplishing one task at a time. Very rarely does a website become an instant hit and go from no visitors to 50k overnight.

Take advantage of traffic in the organic listings with a ranking on the first page of search results. 70-80% of people focus on organic listings because they believe they are more inclined to find credible information than the paid listings.

In fact, organic traffic represents a 5.66% more times the opportunity than a paid advertisement. 

Push your site to the top of the SERP’s by incorporating the following tips and strategies that will give your website more ranking ability to drive more traffic.

  1. Perform regular maintenance
  2. Make your site faster
  3. Improve mobile-friendliness
  4. Assign your keywords
  5. Establish search intent
  6. Link to and from internal pages
  7. Use alternate forms of media
  8. Optimize for SERP features
  9. Improve your credibility
  10. Build an audience

Perform regular maintenance

Establish a regular routine for when you run a site audit to avoid any errors that may contribute to a drop in ranking. As time goes on, every website will begin to generate errors-especially if there is content being added regularly. Errors could be anything from indexing issues to duplicate content.

An SEO consultant will run a site audit before the start of an SEO campaign. This keeps the data on the new project accurate and relevant. Eliminate any errors that arise before the campaign starts so there is no interference with how the page is being ranked.

Here are a couple of tools you can use to create a report on the errors your site is generating:

Make your site faster

Page speed is an on-going battle and should be a regular item on your to-do list. There is always something you can do to make your site faster. Google has openly stated that page speed is a ranking factor they use so staying below the industry average (three seconds) is one way to give your website a competitive edge.

Run a page speed test on any of the following sites to get a score on the speed of your site and the details for what exactly is slowing your site down. You can use any one of the following tools:

There might be items in your report that are complicated to fix however there are changes you will be able to make to improve the speed of your site. 

For example, the size of images is a major issue that slows down a lot of sites. Using a tool of your choice you can replace your images with smaller versions to speed up how fast they load.

Here a few tools to use:

For the other items on your report, you may see things like inline and minify CSS and JavaScript. These may present more problems if you’re not savvy in speaking those languages. There are plugins and CDN (content delivery network) solutions that can help to do most of the heavy lifting for those issues. We recommend checking out a handpicked collection of the best resources to learn Javascript.

Try using W3 Cache plugin, as it’s the most widely used for many of the issues that slow down the load time (minifies HTML, CSS, and JavaScript) This plugin can also be integrated with your CDN.

Cloudflare is a popular choice in CDN’s and they offer a free version that is effective in improving your page speed, security, and overall website performance.

Improve mobile-friendliness

Canonical tested one million websites for mobile-friendliness and found that 24% of the website failed the test. This statistic shows the opportunity to outperform competitors in mobile-friendliness.

Image source: https://canonicalized.com/mobile-friendly-study/

Although 99% of websites made today are made for mobile devices, there are sometimes structural elements that should be addressed to make your site mobile-friendly. Test your site out on Google’s Mobile Friendly Test to get a score for the mobile-friendliness of your website.

There may be small adjustments to make that would improve the user experience and make your site more competitive. 

Common issues on responsive sites include buttons being too close together or script running too close to the edges of the screen. Issues like these are small adjustments for your developer and will contribute to your competitiveness.

Assign your keywords

Every piece of content that is created for a website should start with extensive keyword research. This is to determine the best target keyword to optimize for as well as the keyword cluster to include on your page.

If two or more pages are optimized for the same keyword, it leads to keyword cannibalization. This will restrict rankings when search engines see two or more pages competing with each other.

Optimize your pages for a target keyword that includes the keyword synonyms associated with your topic. Make sure each page is optimized for a different keyword cluster in order to give it the most competitive edge.  

Establish search intent

Semantic search has forced the need for deeper levels of research in order for a website to appear in a top-ranked position. Search engines are ranking pages that can best answer a query based on the content they’ve provided.   

Your content must be able to satisfy the user who searches your keyword. If the content on your page leads a user to bounce from your site and continue looking elsewhere they obviously were not satisfied with what you’re providing.

The ability to satisfy search intent is a major ranking criterion that is measured through the content provided and the engagement statistics it generates. Dwell time, click-through rate and bounce rate are all measures of how much a user liked what your site offered.

Get to the source of search intent by finding exactly what users typing in your keyword want to read about. You may be offering the product they ultimately will buy but finding what content they engage in reading about your product will boost the interest people have in your content. 

Search forums and social media groups to see the pressing issues and problems people face so you can write about the solutions to those problems in your content.

Link to and from internal pages

Using internal links will enhance the optimization of your pages and spread link equity to give your pages more authority.

Use keyword anchor text links to signal what the page is about and lead users to related content that they will find helpful or interesting. 

Signal the importance of a page to your site can be emphasized by the number of links pointing to it from other pages within your site. Create the hierarchy of pages within your site by linking to the most important pages the most times.

Use alternate forms of media

Increased competition and a growing awareness of SEO has placed even more emphasis on producing original content that stands out from the competition. Use alternate forms of media to make your content stand out and rank higher in the search results.

People retain 65% of the information from articles with images as opposed to 10% without images. Videos are shared 12X more on social media than links and text posts combined. Podcasts are also taking off with more Americans listening more frequently (up 32% on a monthly basis) than ever before. 

Use as many variations of media when it comes to differentiating your content from your competition. Use what your competitors are using AND what they’re not using to outperform their pages in every way possible.

Optimize for SERP features

For the first time ever, in 2019 Google searches have produced more than 50% zero-click searches. That means that more than half of the searches that are made on Google end up on a Google property with no click at all made to any websites.

The emergence of featured snippets, local packs, knowledge cards are all sucking away the clicks that can be made to any organic listings. If you aren’t optimized for the SERP feature that appears for your keyword, you’re losing out on targeted traffic.

One of the highest converting sources of traffic is from localized searches. 46% of all searches have local intent making local SEO a lucrative addition to driving traffic to your site.

Improve your credibility

Backlinks are still one of the largest ranking factors search engines use to determine the credibility and authority of your website. Ahrefs studied almost a billion pages and concluded that more backlinks equals a higher ranking.

Choose from a variety of methods to build links to your page. The more links you build the more authority your page receives. Get your links from credible sites within the same niche. Keep in mind that websites with higher DA will have a bigger impact on your ranking and improve your site’s authority.

Build an audience

One of the best ways to instantly get eyes on your content is to post to your social media network. If you don’t have one it’s never too late to build one.

Social signals are a ranking factor so it definitely helps to have people sharing your page, however, the real value is in the traffic that flows to your page. Increased traffic brings more potential for new clients and a higher likelihood of your page being linked to by another website.

Continue to stay active in the social media site that is best suited to your industry. If you are producing good content, your audience will build over time and become an incredible asset for traffic generation.

Conclusion

These strategies are among the most influential ranking signals that contribute to pushing your site up in the rankings. Accomplishing each strategy effectively will move the needle and get your site to the first page of results, generate more traffic and fuel the growth of your company.

Christian Carere is an SEO consultant and the owner of Digital Ducats Inc. Christian specializes in SEO services custom-designed to improve traffic and lead generation.