Category: Digital Branding

Why Content Marketing Is Essential for Small Businesses

Steven on July 9, 2021

In every single market, small businesses make up the majority, and they are holding the economy together. However, the competitive nature of running a small business makes it difficult to steal the spotlight, let alone hold onto that same spotlight for a long period of time. This is where digital marketing steps in to help your business thrive, attract your target customers, and position yourself better so that you can elevate your reputation.

One particular strategy within marketing is content creation that is truly vital for your small business success. However, too many small businesses don’t have the in-house capabilities and resources to properly handle the content strategy for the long haul, so they haphazardly post the occasional blog, rarely respond to Facebook comments, and have no clue how to use TikTok. Working with professionals can help, so let’s break down the most relevant benefits you can expect from regular and strategic content creation within your small business.

Building your brand’s image

First and foremost, as a small business owner, you cannot afford not to take care of your reputation. Content creation is one of the most effective ways in your control that you can use to build a name for yourself, to position yourself as an industry leader, and a trusted authority.

Informative, educational, and value-driven content is vital for building and preserving your brand’s reputation. You need to be able to stand behind everything you publish, and with the right tone of voice, your content is what will help set you apart from all the other businesses in your community.

Establishing lasting engagement

Content is far from passive and stagnant. It needs to evolve and you need to treat it like a vital part of your communication strategy when you’re doing your best to inspire customer engagement. Writing engaging content helps you set the tone of your audience relationships, start relevant conversations, and start being perceived as an industry leader thanks to your content.

With the right timing and components, developing a content strategy will help you build brand awareness and increase interactions. From interactive social media polls and gamified quizzes, all the way to image-enriched how-to articles, your content should be tailored to your audience to get the right level of engagement.

Elevating your SEO and visibility

Your ranking depends on the technical aspect of your website, of course. The ease of navigation, image and video quality, the level of security, and the like are all essential components of getting those top spots on Google. However, your SEO depends on content as well, which means that you cannot neglect one over the other.

Producing quality, search engine-approved content helps you introduce the right keywords and phrases from your industry that will send all the right signals to the digital world. You’ll be able to show what you do and how you can help, while proper content creation with SEO in mind will get you that high ranking you need for better brand visibility.

Expanding your audience reach

A single blog post won’t do you any good, but when you have a strategy at hand, you can use every piece of writing, as well as every image and video to strategically and carefully reach more people. Writing brilliant, unique content means you’ll be able to inspire more shares, comments, and overall engagement – but that engagement means that you can expect more people to talk about your business and more people to learn about you.

For example, guest posts help you reach more people in your target demographic, while publishing on other media portals, organizing interviews, and diversifying your output can give you access to new audience segments where your brand can make a difference.

This is a benefit that takes time to materialize, but as with any other effective, long-lasting strategy, you need to be persistent and dedicated for your content to take effect.

Using content as a lead magnet

People don’t buy products, they buy brands. With that in mind, your ads might be beautifully designed and you might have sterling campaigns, but ongoing content creation is the key pillar of defining your brand identity that will ultimately help you differentiate yourself and attract the right customers.

From the copy found on your website describing your product or service, all the way to your continuous content creation through blog posts, social media, and newsletter, perpetuating your brand’s tone of voice helps you elevate the interest in your brand.

In that sense, content becomes an excellent source of leads, since you can provide informative articles where you showcase how the readers can benefit from your brand, and you can position yourself in such a way that you elicit trust. Combined, these efforts get you more clicks, more inquiries, and more actual, qualified leads.

Small businesses need to diversify their investments in terms of digital marketing as much as possible, in order to boost their ROI and overall profitability. Content creation can be an internal effort, you can work with a professional writer, but in both scenarios, your brand will certainly benefit from having a dedicated strategy for your content output.

Digital Branding

Making the Most of Your Branding: A How-to Guide

Steven on July 6, 2021

Building a brand is a process that is not completed in a short amount of time. Even though new brands pop up each and every day, there is a great deal of strategy and development that goes into those brands that are able to break into a market and stand the test of time.

For new entrepreneurs who are just getting started with their brand’s development, it can feel as though there are countless branding decisions to be made. Making the wrong decisions along the line can make it very difficult to achieve the results that you are after.

Ultimately, developing a strong brand is achievable when you take the time to go about the process in the right manner. You want to make the most of the material that you have to work with and avoid rushing the process, even if it means pushing back your timeline just a bit.

If you are currently in the process of trying to develop and make the most of your branding, here are a few tips to help you to get the results that you want.

Plan for Ultimate Visibility

Having a strong brand is one thing, but having a brand that is visible is another thing entirely. You can put in the effort and lay the groundwork for a strong brand only to have it come to nothing if you are unable to make that brand visible to your audience.

There are many ways in which you can increase the visibility of your brand. There are a number of solid online tactics that you can employ, such as bringing your brand to social media, as well as some other tangible marketing strategies to consider.

For instance, by strategically placing your brand on commonly used items such as water bottles or pens, you can provide potential and current clients with a daily reminder of who you are and what your company is all about. You can learn more about this marketing tactic by checking out Anthem Branding.

Know Your Audience

When you are looking to develop a brand, the point that is arguably the most important is that of how well you know your audience. If you don’t know your audience well enough, you can hardly expect to be able to create a brand and utilize marketing tactics that will cater to them in the right manner.

While you likely did a fair amount of market research at the start of your business venture, it is important to revisit this research from time to time. The fact of the matter is that the state of the market is constantly changing and developing. This means that the marketing strategies you once used successfully might not be the right ones to use going forward.

By choosing to learn more about your audience as time goes on, you can keep your finger on the pulse of the market.

This will allow you to truly make the most of your branding.

Digital Branding

B2B Brand Recognition Tips to Consider in 2021

Steven on June 29, 2021

Brand awareness creates brand recognition, and brand recognition builds customer loyalty. When a business customer identifies with another company, they not only buy that company’s products, refusing to ever consider their competitors’ products, but they will also buy their products repeatedly.

If the product lasts a long time, then a business will buy other products that the company makes. Buying that company’s products has become a part of their operation. They rely on that B2B relationship the same way they rely on their board of directors.

With that said, it all starts with establishing excellent brand recognition. While there’s less pressure on B2B enterprises to invest heavily in their brand, that doesn’t mean they’re off the hook. Establishing an identity within the industry remains as essential as doing the same in the consumer market.

This quick guide will help you increase your understanding of building your company’s B2B brand. Let’s dive in.

Tip #1: Build an Impressive Website

The first step to building B2B brand awareness is creating a great website that attracts attention and engages visitors. Besides the skillful use of graphics and copy-written content, it should be easy for visitors to understand what service the business offers.

Take, for instance, the brand recognition needs by a global payroll solutions company. Its homepage should explain its unique selling proposition in the first fold. That way, potential customers can immediately understand how international payroll services can cost-effectively manage the entire payroll of a large organization. Doing so makes it possible to quickly and accurately compensate employees working in multiple locations.

Tip #2: Focus on Creating a Good First Impression

Your advertising materials include brochures, business cards, and stationary.

If these are not well-designed, your company will lose business. You will not impress clients or attract new business partners. That’s why it’s important to search for professional graphic design companies to help create these materials.

High-quality marketing collateral shows that a business is professional. So, use the best color combinations, card quality, and professional descriptions.

Also, evaluate the quality of other branding elements to create an excellent first impression. For instance, see if your logos, slogans, and signage align with your brand image.

Tip #3: Engage in Social Media

Besides setting up a profile on LinkedIn, Facebook, Twitter, and YouTube, research any other social media platforms your target audience frequents. Social media allows you to engage with prospects, clients, and future business partners. Stay active on these platforms, with regular posts, providing content that shares your expertise. Hire a team to manage your social media presence, ranging from social media managers to graphic designers and writers.

Tip #4: Publish in Industry Magazines

Prospects looking for business services often read these for industry news and to discover new products or services. Consider publishing guest posts in these magazines, offering invaluable advice on business-building strategies.

It might also be possible to arrange an interview for your company. Speak to the editor about what makes your company unique and share the founder’s story. If you can intrigue the editor, they might send a staff writer over to interview the top executives in the company. Additionally, advertise your services because your target audience will be reading them.

Tip #5: Create an Email Newsletter

Despite the growing number of new marketing methods available online, email marketing remains one of the best ways to build a business-to-business relationship. While other marketing trends rise and fall, email continues to help build relationships between companies and their clients.

Here are a few ways to get your emails read rather than ignored when they arrive in your subscribers’ inboxes:

* Offer great value, providing information that will help your readers to improve their business.

* Since readers are quick to discern sales pitches pretending to impart information, offer accurate information that makes a difference.

* It’s okay to make sales pitches, but do it with discernment, rather than trying to get the reader to buy your product at every opportunity.

* Hire an email copywriting professional to write your email sequences.

Brand awareness sets your company apart from your competitors. Differentiate what makes your company unique and explain how this uniqueness positions your company to get things done better and faster.

How Webinars Can Benefit Nonprofit Branding? Free Tips & Advice.

Digital Branding

Should Your Business Start a Branded Podcast?

Steven on June 19, 2021

You’ve probably listened to some of the popular business-sponsored podcasts out there. Filled with valuable tips and insights, you might even give their company a try when in need of their products or services. But is creating a podcast worth the time and effort? Will it pay off in additional revenue for your company?

Edison Research released The Infinite Dial report, indicating around 78% of Americans are familiar with podcasting. The number represents a 10 million person increase in a short twelve-month window. Approximately 57% say they’ve listened to a podcast recently.

Benefits of a Branded Podcast

You’ll discover many benefits to starting a branded podcast and tying it into your business. You’ve likely heard a similar model on local radio stations on your AM dial. A garden center starts a show on Saturday mornings and answers questions about the best plants for the area. A real estate agent answers questions about buying and selling real estate.

Some of the benefits of a branded podcast include:

Greater name recognition
Free advertising
Establishing yourself as an authority in your industry
Reaching new listeners you otherwise wouldn’t have reached
Engaging your current audience

Ready to dip your toes into the water of a broad listening audience? Here are some things to keep in mind as you create your branded podcast for your business.

1. Choose a Topic

First, you must select a topic related to your industry. You don’t want the focus to be too narrow or too broad. For example, if you run a plumbing company, you don’t want to choose a narrow subject like PVC pipe, but you also don’t want to choose water. Instead, you might go with an issue such as solving home plumbing problems.

See what other podcasts cover similar issues and find a unique angle for your show. What do you want to be known for? Whatever your specializations and areas of expertise, you can likely turn your knowledge into a show.

2. Invest in Equipment

Unless you want your show to sound like you recorded it in your mother’s basement, you need a few pieces of equipment. Find a small space where the sound doesn’t reverberate, such as an enclosed office or small utility room. Add coverings on the floors and walls to reduce the echo.

Acoustic panels can limit reverberation, and noise absorption materials improve overall sound quality and reduce background noise. You can take almost any space and boost the sound quality by 50% or more with the right mix of materials.

You’ll also need a high-quality microphone. There are numerous ones on the market. Choose the one you feel comfortable with, read reviews carefully and make the investment in something you can use long-term for your podcast.

3. Collect Great Stories

The last thing you want is a boring podcast. If you solely rely on callers, you may have a show where no one phones in. If you just share facts, people will quickly grow disinterested. Instead, think about stories that illustrate your main points for each show.

The plumbing company might share a particularly complex problem one of its customers faced. They’d explain the age of the home, the issue they dealt with and how they solved it. After sharing the story, the audience is ready to hear tips to solve their problems.

4. Research Your Audience

Your ideal audience is the same people who buy your product or services. Do some market research on them to see what their greatest needs might be. Once you fully understand their pain points, you can address them in your podcasts.

After you’ve gained a few listeners, you can survey them to find out what topics they want you to cover. Send out a survey and allow room for customized feedback. You’ll learn a lot by tapping into your audience.

5. Market Your Show

According to Podcast Insights, there are around two million podcasts. The number varies from year to year, but you have a ton of competition. People can choose to spend their time listening to any show they desire. Why should they listen to yours?

You must market your podcast. Announce it on social media, list it on podcast repositories, make sure it’s in enough formats to attract a wide audience. On your show, ask people to tell others about you. Building your audience won’t happen overnight, but you’ll start gaining momentum if you offer consistent quality.

6. Don’t Spam Your Listeners

When you think of a branded podcast, you might think you should mention your show as often as possible. Unfortunately, too much self-promotion is a real turn-off to listeners and may have the opposite effect of them feeling spammed.

Instead, keep your mentions of your business light. You can announce who you are and your company when you introduce yourself. It’s okay to share personal experiences throughout the show but word it generically.

For example, you might say, “We once had a customer who needed pipes run for a new build, but no one could get into the house due to a huge snake we were all scared of.” Such wording indicates you have experience and you own a business but isn’t as spammy as saying, “ABC Plumbing once had a customer…”

It is also appropriate to mention your company at the end of your podcast and let listeners know you’re there for all their needs in your industry. People don’t mind you doing some light advertising.

Invest in Your Podcast

Podcasting isn’t a fast way to build leads, but it is a steady method that adds to your authority in the field. Anything you invest in your efforts today pays off in the future. You may want to consult with experts on podcasting, hire someone to do editing and market more than you initially intended. A little effort on the front-end pays off in a bigger audience on the back-end.

Eleanor Hecks is editor-in-chief at Designerly Magazine. She was the creative director at a digital marketing agency before becoming a full-time freelance designer. Eleanor lives in Philly with her husband and pup, Bear.

Digital Branding

Make Your Brand Stand Out As You Get Back to Work Post-Pandemic in 2021

Steven on June 15, 2021

2021 is going to be a good year for business. People are going back to work, all businesses can be open in some fashion, and people are starting to operate like “normal” once again. A lot of changes were made to help businesses stay afloat in 2020, and while some of these are no longer necessary, they have helped businesses develop a healthy set of protocols.

More In-Person Meetings

Some people love to meet in person. Getting your team back together and meeting with clients in real life is a great way to make your brand stand out. These connections are invaluable for your business going forward. It doesn’t mean you have to get rid of virtual meetings, just that you can now offer both. Training sessions, team building, and more can all happen in-person in some places now, and if your team is willing, then go for it.

Going to The Office or Not

Maybe pre-pandemic you were against remote working. But when 2020 hit you realized the only way to get work done was to allow people to work from home. Seeing how well it worked, you can offer your staff options. Flexible options are a great way to help your brand stand out. You no longer need to be so strict about only working in the office if people are getting the work done at home. But, for those who miss the spontaneous collaboration and impromptu meetings, getting back to the office is vital.

In-Person Interviews

Virtual interviews worked well when needed, but going back to in-person interviews can help your brand stand out. For people who like to interact in real life, get a feel for the office, and get a sense of the job, in-person interviews are valuable.

Flexible Options

It’s important to be mindful of other people’s needs. Your brand can stand out if you offer different options to your clients. Maybe you are used to meeting at coffee shops or in the office. If a client would prefer an outdoor meeting because they feel more comfortable, it’s a good thing to offer that as well. Additionally, we all know that Zoom and other video meetings were very popular in 2020. It might be a good idea to offer this as an option to your clients who are slowly getting out again and aren’t yet comfortable meeting face-to-face. Understanding the pandemic and how it affected different people is crucial.

COVID Precautions

People want to know what precautions you are taking. What does your office cleaning schedule look like? How will you handle employees who are sick? Will you require masks or social distancing? Do you clean in between clients? All of these policies may be relaxed now, but it doesn’t mean that they completely go away. Communicating to your staff and customers what you’re doing will help create buyer confidence in you and your services and products. Be transparent when necessary and share what you can.

HR Policies

Having clear policies can help your brand stand out. When you can be transparent about things like credit checks and a background check for job opportunities within your company it creates trust from the start. While some of this is internal, there are external facing HR policies that can give people a good impression of your company. Often applicants never hear back if they aren’t selected for a job. This is one area that can be improved upon. Post-pandemic policies can also include being upfront about whether a job can be remote or if it must be in the office. Many people love the flexibility of working from home, so a good policy on that would be very helpful.

Social Media

We all know that social media is great for your brand. Make sure you are using the right platforms and that you are connecting in real ways. Videos, podcasts, and even photos all help create engaging content for your followers. Treat all of them as people in your pipeline. Your social media should serve your vision and your brand values. But remember it’s a tool to help you gain more business and build trust around the products you create. Your brand will stand out if you share how you’re moving forward from the pandemic in 2021.

Digital Branding

Master Data Management Will Help Your Business Grow

Steven on June 14, 2021

Data is becoming one of the most valuable resources in the world. People say that it is the new oil, but this is more theoretical than it is literal. The worth of the world’s data is in the billions. While most of the data out there is owned by large companies, this will likely change. Data is like a new currency. Information helps businesses learn about their target marketing demographics, innovate their business model, and pivot by revealing new directions to go in. Since it is so valuable and useful, master data management is integral not just to have a successful tech business but to understand the economy of the future.

What is Master Data?

Master data is the narrowed down version of all your data. It is what you use to analyze numbers and information with software systems. That’s why it’s important to both store the data carefully and understand how it will be useful to you. With such large numbers of data, it requires a lot of time and energy to make the most out of the information available to a particular entity. Entire business models are based on master data. It can inform the marketing and business trajectory. Not only is it extremely useful, it can be sold for large swaths of money.

Different Forms of Data

In order to use data to its fullest advantage, you need to understand it. This is why knowing about the six forms of data you can utilize. First is unstructured data, which comes from the internet such as emails, online articles, PDF files, and other forms of digital information. It is, of course, unstructured, but the ways people use unstructured data will multiple over the years.

Transactional data refers to a company’s transactions that can either be monetary or non-monetary. Of course the obvious forms of transactional data are invoices, sales, deliveries, and other transactions. It is a unit-level data that can be very informative in operations.

Metadata is data about data. It gives all the information related to the piece of data, the link, where it is stored, and more. While metadata comes in a lot of forms like reports, documents, columns in databases, log files, and configurations, it is sometimes extraneous material but sometimes it is very useful.

Hierarchical data stores how different sets of data relate to each other. It can be stored in an accounting system or as company organizational structures and product lines. Sometimes called “super master data management,” it’s pivotal to understand and discover new relationships.

Finally, reference data, also known as external data, is information that exists outside the company. It can be shared across transactional objects like countries, currencies, and time zones. This information can be paramount in marketing and other business decisions.

Improve Your Business

There are countless ways for you to improve your business with data. Not only will you be able to market your business better, you could change your whole company trajectory. You can sell data to other companies and make a lot of money. You will learn about your customers and new target demographics you can advertise to them. Since it is so versatile, there is no wonder why data will become one of the most valuable and sought-after resources.

Data in the Future

It is just the beginning of data’s explosion. It is now the basis of social media and tech companies who have become some of the largest businesses in the world. Smaller companies will get into this game as well. It doesn’t matter what your business is, the odds are it exists primarily online to market itself and promote its products or services.

Information that improves these structures will be sold for billions of dollars around the world. Of course there are ethical issues. Most people don’t read the terms and conditions found on social media and other websites. Their data is harvested and sold to others who will use it for their own gain. It is going to be an issue of debate for years to come, but it is just getting started. Businesses everywhere want a piece of the money that can be made with data.

Ryan Beitler is a writer, journalist, and blogger who has written about tech for various publications.

Digital Branding

Effect of a Good Chief Marketing Officer on Your Business

Steven on June 14, 2021

If you’re looking to hire a chief marketing officer (CMO), you probably have scanned a lot, even the occasional project manager resume; a short perspective on what you’re looking for, right? It might be frustrating and makes you want to hire anyone. But if your choice of CMO doesn’t work out, it might affect your business negatively.

Taking out information from a perfect marketing officer resume, here are a few things that a good CMO can do for your business.

A CMO does good market research and data interpretation.

Corporate Finance Institute said that a CMO does research which means gathering important information about your company’s target market. One example is what your target customer thinks about your product. Another is if the competition is meeting the needs of the customer better than your company.

The CMO gathers this data using multiple ways, like surveys and focus group discussions. The CMO will then put together the data, interpret the results, and present it to the company executives. A good CMO will be good at putting together this information and make it understandable. Without this data, your company will be blind as to whether your products are doing well.

A CMO develops a good marketing plan.

A CMO’s main mission is to make sure the company grows and that sales and revenue increase. To do that, the CMO comes up with a complete and very detailed marketing plan. One part of the marketing plan will increase your target customers’ recognition of your brand. Another part is ways that will help you get advantages over your competition.

Without good CMOs and comprehensive marketing plans, it will be hard for your company to know what to do. That marketing plan will dictate how you will brand your products, advertise them, and so on. It will be hard to make money without a plan. It’s a given, but be sure to check out your candidate’s skills regarding this in their chief marketing officer resume.

A CMO connects the corporation with the customer.

Sometimes, companies do not know anything about their customers. They are more focused on making their products better but unless your company connects with your customer, you will not succeed. The CMO is the one who can help with customer focus in your company and stays updated about customer preferences.

The CMO must also be technologically savvy since he or she deals with marketing. With social media and the Internet use very high these days, more data is available to be interpreted, including user experiences when using your company website or app. CMOs understand that customers must always be happy when transacting with your company in whatever way. Otherwise, they will leave and look for similar services elsewhere.

While there have been changes in the hiring process, it is still best to check each applicant’s resume. From there, you can choose the best candidate for your chief marketing officer. Remember not to hire just anybody, as the CMO will seriously impact your business.

Digital Branding

Improving Your Small Business Status

Steven on June 11, 2021

The year 2020 took a toll on businesses across the states. With vaccines already administered to a good portion of the population and more on the way, states are removing most of the COVID-19 restrictions. This is fantastic news for small business owners. Listed below are a few tips to set you up for an exceptional year in growth.

Know the Competition

It’s advantageous to know what products and services the competition offers. Thankfully, there are several ways to gain this valuable information. Visit their website and read the story of their humble beginnings and long-term goals. Check for discounts and benefits for using their business and read over their reviews to see what customers like about them and areas where they may need improvement. Once you gather the information you can use it as selling points and guidelines.

Reviews, Testimonials

Technology is paving the way for the development of more small businesses. However, there are a few drawbacks. Most adults use some type of electronic device whether it’s a cell phone, tablet, or computer, daily. If your service or product is less than satisfactory, people will instantly go on social media and write a bad review. If you perform well or clients enjoy the products, the same happens, only sending positive feedback that benefits you. Encourage customers pleased with the company to visit your website and give either testimonials or post a positive review.

Outsourcing

Unlike large corporations where they have staff in place to handle everything from customer service to payroll, small businesses often have a skinny staff of intelligent and reliable people that wear many hats. One way to gain time better used for marketing is outsourcing.

Outsourcing puts the responsibility of a service in the hands of a third party. Today more small business owners are using companies for payroll, accounting, and IT management. E-commerce businesses are also using 3PL consulting companies to lower costs and improve logistics management.

Social Media

Social media is not new to marketing for small business owners. All too often they misuse it. Instead of maintaining fresh content, many simply set up a presence for the business and then walk away. Social media is essential to reaching a large audience any time day or night. If any changes occur in the business such as the introduction of a new service or product, or you change your address, make sure you add that information to your social media page. It’s also essential to have valuable content on your website so that when potential customers visit they make a sale.

Customer Retention

It’s not enough to make a sale. What gives your company the upper edge is customer loyalty. Think about it. You can bring in all the new business you want but if they make one sale and are done, you’ll never increase your bottom line. Loyal customers will offer your name to anyone they know. This creates additional sales without the need for a monetary investment. Over time, as your loyal base expands, your need for marketing recedes. Customers aren’t really hard to please. They just want to feel important. Discounts on services and products after a set number purchased, and monthly newsletters giving them a pre-introduction to upcoming promotions, are some ways to achieve it. Some businesses give their customers money for referrals.

Face-to-Face

Connecting a business with a person transforms your business from a name to a member of the community. Face-to-face meetings with locals is important. Sponsor a little league team and attend a few games. Host a summer music festival or set up a booth at the local fair. The point is to get customers familiar with you personally.

Small businesses took a hard hit in 2020 caused by the pandemic. The new year brings much promise for improved earnings.

Digital Branding

Best Ways to Promote your Apps

Steven on June 8, 2021

Mobile app creation opens new ways for getting customers to recognize your brand. The app is the perfect way to show how dedicated you are towards the audience. Around 50 percent of customers use the app to make purchase decisions and scan for information.

That said, thousands of customers will be attracted to your business when you start taking care of them and give them a navigable way to get access to your goods and services. Mobile app marketing for getting more customers is very important.

Businesses approach mobile app development companies and after that they start finding the best ways for app marketing. So if you’re looking for a simple approach to promote the app, it’s worth considering certain strategies.

Explore the Ways to Promote Your Mobile App

· Choose the Right App Store

How to Market Your Mobile App – the Choice of the right App Store helps. Let us give you a broad notion. When you are considering the promotional strategy, always choose the store to list your app that will be a perfect one for the business and the market you want to target. Always make sure about adding the app to the different App Stores.

To get a sooner response on behalf of the users, start with the Google Play and Apple store. The distribution through the App Store is around $90 per month, while Google Play charges around $25 for the registration fee, and there is 30 percent associated with the list price. Besides, before you invest in picking up the App Store, consider the regions you want to cover.

· Rates and Reviews

High reviews and rates from the users ensure helping the app to draw the attention of the customers. Always ask the audience to rate the app. Also, request them to spend a few minutes writing a short review of the service they have got from your app. Add value like unlocking the new content or the virtual life.

More than 50 percent of organizations choose to redirect their investments to customer experience innovations that can give an unstoppable way to broaden your brand. Make sure about increasing the chances of getting the quality of feedback. You can also get the scope for the ranking in the App Store with the utilization of the right keywords.

· Use of Social Media Marketing

One of the most vital strategies that you need to consider is social media marketing. It can make sure about drawing the attention of the interested users. Conversion of the visitors to the customers also becomes easy by considering social media marketing. You can entertain the subscribers with useful content, thematic Infographics, and hot topics.

Make sure about never spoiling everything just by mindless copy-pasting. Rather make the social media marketing of your app great enough for catching the attention of the users. Besides, make sure about getting the feedback in time while bringing in the important updates.

· Designing the App Appropriately

Whenever it comes to promoting the app before releasing it, you will have to design the website appropriately. Highlight the main news regarding your app, the key features you’re of contents, as well as capabilities.

Pay attention to designing the app and upgrading it to match the present market standards while making it quite navigable. When you have built your mobile app, ensure attracting the people to the website while running the ad campaign with the assistance of the advertising company.

Pay attention to offering the users additional value like the personal discount. You can do so in return for the subscription to the app. The email base also becomes an additional channel that can develop the interaction with the customers. However, in the entire strategy, never consider spamming as a way to market your app.

· Connection with Professional Bloggers

The app marketing strategy starts before the app is launched. So you will have to build an international audience who will be there to serve as the face and the voice. Go ahead with marketing the app both locally and globally right after the app launch.

For that, you don’t have to consider building a bond with high-budget influencers. Rather, you can promote the mobile app by interacting with professional bloggers. You can also consider the app listing websites that can give you reviews and help generate subscribers with massive downloads.

The alternate method you can choose is reaching out to the top websites and social media personalities. Such a strategy can make sure about generating the app’s awareness with pace. One of the best ways to promote the app is to stick to engaging directly with the customers.

· Use of Email Marketing

Use of Communities, text messages, social media or interviews, video promotion, and similar other strategies can engage your consumers. However, one of the best and the classical ways to promote the app is email marketing.

Email marketing can still prove to be one of the best ways to promote the app internationally. It’s worth noting that mobile email opens have noticed an increase of 180 percent in the last three years.

All you have to do is openly broadcast the features, user ratings, reviews, benefits that your app will offer the users over similar competitive apps. Besides, you should also consider the selling point for relating every global scenario to the app: the best headlines, small and catchy titles, taglines, and subject lines. Then make sure to send out a clear picture of your app. Ensure sending out the bulk mails internationally to make sure about giving you more downloads in lesser time.

· Featuring App using your own Blog

A mobile user spends 2 hours and 51 minutes on the apps from his entire browsing time. This value suggests that the apps account for roughly 90 percent of smartphone usage. So, it’s clear how engaging the apps can increase your brand’s value. In addition to including the app on the website, you will have to regularly schedule the blog post in terms of another marketing strategy that can leverage your app’s presence.

You can also introduce the complete story regarding the app and let your target audience learn its purpose. The story-telling strategy works as one of the best ideas to promote your mobile app. Let them know how the app can be used while making things easier for them. You can include screenshots, videos to make it an engaging and better understanding of the content.

· Promotion with the Help of the Promo Video

There are around 2.87 million apps in the Google Play Store alongside 1.96 million apps in the App Store. You can create a promo video that will be good enough to promote the mobile app. It turns out to be the simplest and quickest way for someone who wants to understand the brand. Note that 21 percent of Millennials open an app 50+ times per day.

This value shows how important the promo video is for the promotion of your brand. The promo video turns out to be the best idea by which you can entice the visitors towards your brand. You can make the video quite attractive when compared to the other app promo videos.

This tip is something that can bring more views. With one of the most effective ways to promote your app, you can rest assured that you can take advantage of the video SEO. The proper title of the video will highlight your brand when the user’s query and the YouTube video title match.

Key Takeaways

So, with this blog, you have got the highlights regarding marketing your mobile app. It’s worth noting that user spending time on app stores will be increasing by 92 percent in 2022. Creating an exceptional app is important for increasing the sphere of the business while also reaching out to new customers.

There are dozens of app promotion channels, but not all of them work appropriately for promoting your app. Do follow the tailored ecosystem with a specific range of app promotion strategies as mentioned above. In the process, also consider the tools, services, and platforms. Give priority to building a strong app promotional and marketing strategy.

Digital Branding

Capital Gains Tax: How To Proceed With Home Sale

Steven on June 7, 2021

So you want to sell your property. But are you aware of all the tax liabilities related to real estate? There are numerous tax considerations for the people who own a house. One of them is capital gains.

What is Capital Gain?

The increase in the value of an asset is known as capital gain. Typically, the gains in the capital value are taxable. However, the tax rates may vary, depending upon the income and tax filing status of the taxpayer.

For real estate, taxes are calculated afresh for each fiscal year, and are usually paid throughout the life cycle of the property. Or, at least, till the time it is sold to a new owner.

Let us elaborate on how the tax works in case of a home sale.

The tax rate in capital gains – The tax rates for capital gains in real estate usually depend on two factors – first, the class of capital gain, and second the income and filing status.

The class of capital gains is defined by the type of asset and the term of the gains. In general, a property that is owned for less than a year would bring in short-term capital gains. Whereas, anything more than a year is usually known as long-term capital gain. That being said, the tax rates for short term capital gains are lower as compared to long term capital gains.

Many long-term gains are taxable at the rates of up to 20%, but there are instances where higher rates can also apply. These assets include collectibles like coins, antiques (28%), or unrecaptured gain under section 1250 for real property (25%).

Now, would you like to know ways to reduce the tax liability on these long-term profits? Keep reading.

Selling a primary residence – The primary residence is the property in which you live for at least 2 years. It need not be consecutive for two years. Additionally, it is not necessary that you own your home. For instance, if you live in your house for two years and own it for three years, it will be called a primary residence. In such cases, you might not need to pay the tax when you sell your property. Also, if you have recently claimed an exemption in the period of the last two years, you can’t claim another one. Meeting these criteria helps in excluding the tax when you sell your home. As per this blog https://bogartwealth.com/what-is-unearned-income/ you can always talk to the experts about managing this aspect of the unearned income. This may serve you as the source of income in addition to the earned income.

Selling an investment property – If you own an investment property that is not exempted from the capital tax, sell your house strategically. Keep a check on how much money you have earned. In this way, you can be sure of what is the best time to sell it. For instance – You and your partner earn 90,000 US dollars every year. One of you stops working, and this income reduces to 70,000 US dollars. Ideally, it is the best time to sell your property as it puts you in the 0% bracket. It puts an end to your liability, presuming that your home is eligible for long-term capital gains tax policy.

Takeaway

The amount of tax depends upon your income and suitable deductions. One such consideration is the capital gain tax that you can have in the homeownership. Do not forget that the financial condition of every individual is different. So never hesitate to speak with the licensed financial advisor before finalizing any financial decision.