Results for: content marketing

Why Social Media Marketers Should Rely Less on Facebook

Steven on December 4, 2019

Social media marketing is a must these days. No longer is social media a simple website or application on the Internet for connecting with people in different parts of the world, no matter the timezone. But rather, social media has taken over digital marketing these days. In fact, it’s one of the most effective ways on how to promote and sell a brand’s product or service. JSMM is a social media marketing agency that specializes in a lot of digital marketing tactics, so they can pretty much attest to how social media helps accelerate a brand’s interaction and engagement with users, as well as its online visibility.

One of the most popular social media platforms today is Facebook. Facebook is arguably the most powerful and most used social networking site ever to exist. With Facebook, you can connect with your family and friends, collaborate with colleagues, and meet new people. You may even buy Facebook likes and comments to achieve rapid success. That’s why a lot of companies globally use this platform as one of their primary channels to market, promote, and sell. More than that, it also helps in establishing a stronger online presence.

However, some experts may not agree with Facebook being an effective and efficient tool in social media marketing. In fact, social media marketers are even advised to rely less on Facebook. Curious? Here’s why:

Ads Are Getting Too Costly

Startup businesses that rely on social media marketing in today’s digital era can attest to this. Lately, Facebook ads are starting to get costly, with little to no improvement in their overall performance. While this is not an easy feat for small businesses, larger and established companies can better provide a budget for this. That is, of course, if you’re willing to splurge on Facebook ads. Might I suggest you do your research first and plan ahead so you can allocate finances and budget, and, be able to pay for this commitment in the long run.

Consumes So Much Time

While there are automated Facebook services available to do the job for you, these programs and software can’t do everything still. At the end of the day, you have to rely on yourself, your team, and your skills to be able to respond to most of your customer concerns, queries, and feedback. On top of that, you also have to check-in on your analytics, analyze reports, and such for you to be able to improve in delivering and optimizing your content.

In turn, if you fail to manage your reputation on Facebook, then your supposed social media marketing strategy could potentially hurt you in the end.

Insufficient Privacy

These past years, Facebook has had issues regarding privacy, and it is, in fact, one of the major concerns of most Facebook users – whether personal account holders or companies. Although Facebook has now simplified its privacy settings, it’s still safe that you stay out of this platform if you’re trying to build your brand’s name. One incident of getting hacked, and you permanently damage your business’ reputation. Now, you wouldn’t want that. So, since the stakes are high, you might as well opt for other social networking platforms where you can secure your brand like LinkedIn, Twitter, or Instagram.

Slowly Losing A Hold On Its Marketing

Long gone are the days of Facebook skyrocketing in the field of social media marketing. Today, more and more marketers shift from Facebook to other social networking platforms simply because Facebook has lost its charm in marketing. Originally designed to be an interactive platform where people could share information, Facebook has gone downhill by losing control of who posts such circulating information and what exactly is included in these posts.

Of course, as a marketer, you intend to uphold and protect the image and reputation of your brand. However, today, it has become so easy for random users to post malicious content on your wall – a few of which may possibly come from competitors, and that’s the sad reality of it.

Wrapping Up

As you can see, a lot of social media platforms like Facebook are provided for marketers all over the world. However, before fully immersing your social media marketing strategies on these platforms, make sure you’ve done enough research so as to avoid spending on platforms that wouldn’t and couldn’t bring your business any good. Social media marketing plays an important role in your business, and, in fact, takes up a huge chunk of your budget and overall performance. The least you can do is integrate your company with tools and platforms that do not deliver as what they have promised.

Digital Branding

LinkedIn Branding and Sales Tips For Beginners

Steven on November 28, 2019

Today, most businesses are on LinkedIn, probably including your company. But with your current efforts, are you even generating leads and converting it into sales?

Your personal brand’s website is essential in creating connections. To establish yourself as an expert in the field, you must have great content. LinkedIn is a great platform to establish your brand, share valuable content, and convert leads into sales.

Indeed, lead generation is an essential part of the business. If you wish to gather paying customers, then you must have a good stream of leads. However, doing it on LinkedIn is not always easy. It demands skills, effort, and time.

Thus, in this article, you will learn tips on how to generate sales leads on LinkedIn.

1. Optimize your LinkedIn Profile

To optimize your page, polish it to make it as engaging as possible. Make it visually pleasing to make the content optimized during searches. Here are some steps on how to do it:

Make Your Profile SEO Friendly – When you are filling out the information on LinkedIn, it should be SEO friendly. This can increase traffic, return on investment (ROI), and brand awareness. Furthermore, you can compete with other business rivals and grow your business.

Do this by conducting proper research to come up with keywords to optimize your profile. Check what are the keywords your clients are searching for and incorporate it into your page. Proper keywords can provide you with direction, new topics, and wise use of your time.

Fill Up All The Information – Fill up all the information in your profile completely. Research says you will more likely to receive inquiries if your page has all the information needed by the customers.
Create A Vanity URL – A vanity URL, or branded link, refers to a descriptive and easily recognizable URL. It is a long URL that is converted to a short link to redirect from one location to another. It is different from short URLs of Goo.gl because it does not include the brand name of the person who created the link. It works by giving the audience a clear indication of the owner of the link.

A vanity URL can increase brand awareness and improve your LinkedIn SEO. You can establish trust with your clients since people can easily recognize and remember your page URL.

30-Second Commercial – Create a 30-second video commercial that answers the question “What do you do in your business?” and “What are the services that you provide?” Make sure that you include the text in your profile. This is a video pitch.
Showcase Your Projects – You have the chance to post the URL of your portfolio on your LinkedIn profile. Seize this opportunity. With projects, you can highlight your past work. You can demonstrate your talents and let clients understand the services you offer.

As soon as your profile is done, don’t abandon it. Continue nurturing your page. To be a constant figure in the feeds of your clients, update your page regularly.

Spend a minute each day to post an update for your LinkedIn network. Every time you post an update, your profile will be displayed on the feed of your connections. Make sure to add value to every post you make. See to it that everything is inviting and practical. Write articles, or share your business presentations. Finally, always take note of your goals.

2. Write Effective Connection Requests

Building your network is important to get the word out about your brand. When you reach out to people, you have reasons in your mind to justify why you want to connect with them. To connect with people, check their profile first. Look for something interesting and make sure to mention it in your personal message.

For connection requests, the limit is 300 characters only. Make sure that you use this space wisely. Be straight to the point while also being genuine.

3. Engage With Clients And Partners

Encourage your contacts from other social media networks to connect to your LinkedIn profile, too. Thereafter, find opportunities on how to generate sales leads on LinkedIn from their connections.

Try manual searches to invite potential clients to visit your page. Join social media groups and be active in answering their questions. Post links to direct your contacts to your page.

Remember, give the prospects what they want and need. At the end of the day, they are interested in building professional relationships. Thus, make sure that you avoid shallow marketing. Focus on professional engagement instead.

You can achieve this by planning and conducting research. Be as detailed as possible to come up with a viable niche. Then, tailor your message to create a lasting impact.

4. Write Recommendations For Your Contacts

Write and post recommendations for your prospects and key contacts. After this contact approves your testimonial, it will appear on their LinkedIn profile. With this, they are more likely to return the favor. This can be a recommendation or referral, which would reflect positively on your brand.

Conclusion

It is possible to start generating leads on LinkedIn. But achieving hundreds of leads will not happen in one day. Learn to optimize your profile, connect with key people, and post content regularly. You will need to be creative on your posts to be noticed by prospects. If you are willing to exert time and effort, you will get leads in no time and win the hearts of your audience.

Legal Branding Personal Branding

Importance of ID Badges in Company Branding

Steven on November 28, 2019

The use of ID badges in all companies regardless of how big, small, or what they do is highly recommended. Any company that is not using them is missing an opportunity to take its brand to higher marketing levels. These badges have a significant impact in brand creation and promotion. Beginners have a better opportunity to compete with big brands if their employees and visitors are wearing branded ID badges.

Preparing the Right ID Badge for Branding

It all starts by preparing the ID badge that your business deserves. The procedure requires innovative minds and a reputable design and printing expert.

The journey starts with the preparation of the company logo. The company theme colors should be maintained, but they should be vibrant and clear. A visible logo that strikes a balance between size and visibility is perfect.

You should utilize both sides of the ID badge when you want to brand your company. While the main face of these promotional badges should have the name of the employee and logo, the backside can have less important information like a bar code to access the doors. This will leave the front face for the logo and perhaps the company slogan.

Many people ignore the ID badge strap, but this is another opportunity to promote your brand. Although it should not be too wide, medium-width straps can also be printed with the company name and logo for more promotion.

The last consideration to make is to ensure that the ID badge is durable. Both the design and the material used play a significant role in this. Thus, working closely with reputable experts will be a benefit to this project.

Why ID Badges are Important in a Company

As mentioned, the primary goal is to increase brand recognition. Yes, any visitor or person who interacts with your employees will note your newly designed logo, slogan, message, or any other information. They can remember the name of the company once they see it on the badge. But this badge goes way beyond this.

Improves employee confidence – A good ID badge displays the identity and sometimes the title of the employee. As they work, they feel that they are an important part of the company. Therefore, they will serve the company with a high level of confidence. This creates an excellent brand ambassador in the long run.
Better customer relations – Both customers and employees relate well when there is an identity. Many customers feel better when they know the name of the employee who is serving them. Because the badge increases employee confidence, the level of customer satisfaction increases as well.

Conclusion

All companies should have an ID badge for all employees. They are an excellent brand promotional tool that serves many other purposes as well. As seen from the above insights, it is easy to create a useful ID badge design if you use reputable designers. When the project is completed, you will definitely enjoy the fruits that will come forth.

Digital Branding

Google Autocomplete for Reputation Management and Other Activities

Steven on November 27, 2019

Autocomplete is a Google feature that expedites your search process by throwing in some automated suggestions based on popular trends. Surveys tell you that this single component helps reduce more than 200 years of daily writing efforts. Ever since late 2004, this algorithm has been available for desktop, and then it became an integral part of mobile devices too. The main reason behind its widespread adoption is ease and convenience. Typing on mobile phones is comparatively tougher. Hence, it came as a welcome tool.

However, you may wonder how to autocomplete can predict user behavior. An answer to this is that it collects information from different sources of Google searches, results, content, comments, reviews, and so on. Anything that gets more attention from people populates this space. Now, from this, one thing is clear you cannot limit its utility in terms of reducing writing efforts. If used smartly, you can benefit from it in many areas of digital marketing campaigns.

Online reputation management (ORM)

You can benefit from autocomplete in the field of online reputation management big time. When someone searches for your business or your name, he comes across autofill suggestions before your website. If it contains any negative terms about it, users can easily get influenced. So you cannot afford to ignore it. You have to be on the qui vive regarding anything that is partly or wholly negative about your business and make attempts to balance the predictions. For that, you have to detect areas where your image is highlighted in the negative light, interact with customers, and create positive feedback for yourself.

Since social signals enjoy considerable search engine attention, you can emphasize your content, engagement, and messages there. Use and optimize positive keywords on your website and other accounts. Plus, try to establish higher positive connections so that you can gain positive reviews, ratings, and focus.

Keyword suggestions

Doing keyword analysis, which is an inherent part of all SEO techniques, is not an easy job. You have to spot the relevant keywords and the ideas that go well with them while doing search engine promotions. Although you cannot depend on Autocomplete thoroughly for this, you can start from here for content development. For best results, you can use it along with Google keyword planner and other third-party tools. It can prove hugely useful in predicting CPC, competition, and other things.

Besides, if you intend to fill the content gap with long-tail keywords, then again, it can come in handy for you.

Customer behavior

Search patterns can reveal what your users are searching for online. They speak of their intention. If you can go deep down their intent, you can optimize your pages, messages, layout, and photos accordingly. For that, you may have to search many websites and their content also to have a fair idea of people’s expectations. When you do this, autocomplete gives a peek into strong long-tail keywords as well as user intent. You can target them through your content for different stages of the buyer’s journey and benefit.

If you want to exploit this feature for long-term benefit for ORM and SEO purposes, contact a reliable NYC based digital agency, such as RMG Digital Solutions, for assistance. The experts can guide you properly.

Digital Branding

How to Maximize Your Email Response Rate?

Steven on November 26, 2019

Almost everybody today has an email account, which lets them get messages.

Email advertising is using the email’s application to send advertising messages to the audience.

Email is among the easiest, cheapest, the quickest, and most ways. Email advertising provides all the flexibility of sending any message, make it a picture, a video to you. Among the benefits of marketing is reported that it permits you to send your message if this is a significant facet for you personally.

When you send out an email like in blogger outreaching procedure, it’s generally to receive a reaction in return in the customers or possible clients, ordinarily.

What is a Response rate in Email Marketing?

A response rate is the number of answers or answers. Response rates are significant since they ease sales and production, finally earnings for the businesses. They supply confirmation that marketing is delivering the estimated or required yield on investment or not.

Response rates also inform you which readers are faithful, providing you with a means to move.

Some of the top tips to improve your email response speed are:

Boost subject line

The line is the thing in an email a receiver would read. The rates, which are, the amount of all emails opened per 100, would be increased by Enhancing your subject line. The firms have a tendency to concentrate more on the content of not the subject line and their email. If your subject line isn’t attracting, the people who the email is sent by you to, may not open it!

With, shouldn’t be a formality, it has to be private. One thing that’s performed and that is the easiest thing which could be done would be to bring the name of the company. Avoid asking questions. This raises the prices that are open, a notch up.

And the most significant issue is that the subject line should not be overly long. Anything might lead to a dip at the reaction prices to be particular.

Quality articles

The standard of articles that you write is significant in the email, but also from a post that you send to possible clients or clients. The higher the quality of the material, the more probable it is the clients (or potential clients ) will undergo the email and browse the proposal you need to offer you. The quality increases the reaction prices and helps to understand the material.

Personalization

The email that you send out has to be as private as you can. Personalization provides a sense to the readers the email was crafted for them with a person in the business.

Because it’s from the templates, the email shouldn’t be copied. There are odds of this reader moving through the content. They discard it mid-way and would stop reading. The private or exceptional that you seem, inflow, and the more probable it are, you will find a reaction resulting in eventual lead creation of earnings.

Also, remember that the email ought to be crisp and short and to the point. That the readers may eliminate interest, Should you beat around the bush. It’s ideal to be as brief as you can, to create the most as the attention folks of these people is short nowadays.

Format of this email

This facet of an email is the one that is ignored or not paid attention to. Precisely the same time that it needs to be private, and the email that you send should have a look and should provide the picture of a real person crafting it out. It could be a waste of time to devote a few hours without going through it, but the readers discarding it. To avert this scenario formatting the is needed.

To possess the perfect formatting, remove the font you might have used. Attempt to maintain the material tidy, not utilizing flashy colors or font types. Organize the substance in amounts and bullets to get ordered content and better.

Also, add your touch, which includes your signature and name along with the essential information that can come in helpful for calling you to the existing or prospective customers.

Legal Branding

5 Factors Affecting the Success of Your Small Business

Steven on November 25, 2019

Being a business owner sure does sound nice. Not only that you get to be your own boss but there’s also a potentially unlimited income that we all dream of. Contrary to what many people believe, there’s much more to running a business than coming up with a good product idea. There are many factors that contribute to how successful your small business will be and being aware of them is a huge plus. With that said, let’s take a look at five factors affecting the success of your small business.

Goals

Ask any entrepreneur out there and they’ll tell you that setting business goals is a must when running an organization. It’s just that without a list of clearly-defined goals, you and your team members simply won’t know what to strive for in your operations. Not to mention that by not setting goals, you actually make it more difficult for you and your employees to stay motivated. If you don’t have one already, make sure you come up with a list of realistic goals for your business and revisit it every now and then.

Marketing

Another thing no business can survive without is marketing. Obviously, your goal is to attract as many customers as you can and maximize your profit. In order to do this, you first have to know more about your customers and develop the right marketing strategy for your business. Luckily, small businesses can now promote their products without breaking the bank. Valid product schema markup significantly helps products get found online. For example, you can set up social media pages for your business and use them to interact with people on the web. Plus, there are traditional marketing channels such as radio commercials and promotional products.

Finances

There’s no need to say that money is the most important thing in any business. If your company isn’t making money, there’s no point in operating. Dealing with business finances isn’t easy and it’ll probably take you some time to get a hang of it. Just have in mind that keeping your personal and business finances is recommended as it makes doing your taxes much easier. Another smart thing for business owners to do is invest things earnings in things such as forex. Connect with experts at Ever Forex and you’ll be able to make just enough to help your business move forward.

Business relationships

Knowing the right people can do your business a huge favor. There are so many small businesses out there and by connecting with other entrepreneurs, you open up new opportunities for your business. For example, you and another company can start a buddy marketing system where you promote each other’s products for free. One of the best ways to meet the right people is to attend networking events and be on social media platforms such as LinkedIn.

Employees

Chances are you’ve already heard people say that your employees are your most valuable asset. They’re right. Without your staff members, the company wouldn’t be able to operate and you’d be forced to shut down. Some entrepreneurs believe they can do everything themselves but they soon realize that wearing all the hats is just impossible. Bringing in the right people, on the other hand, is quite easy and it allows you to focus all your time and energy on your core operations. Be careful when conducting interviews and do everything that’s in your power to keep your employees happy.

Want to achieve success faster?

If you want to achieve success significantly faster with a small business, consider buying an existing business for sale. This will allow you to trade under an already established and trusted brand name in your local area. You will also get access to the previous business owners’ proven methods of success. This is invaluable, especially if you are a first-time business owner. Suppose you would like to learn more about the types of businesses for sale. In that case, we recommend you visit a trusted directory of business opportunities such as Businessweek, where you can find a wide range of different business opportunities, from small businesses for sale all the way to medium-sized and large businesses for sale.

Over to you

The life of a business owner isn’t as easy as some people would have you believe. Only by keeping a close eye on each of these factors do you get to see your business become relevant in the industry and start competing with large corporations.

Digital Branding SaaS Branding

How to Get on Top of Competitive Analysis for SEO

Steven on November 22, 2019

Competition is an inevitable and extremely healthy aspect of every activity. Without competition, complacency would set in and there would be no incentive to innovate. Because there is competition, all players are forced to keep on trying to do better in every aspect of their business so that they can steal valuable market share and build enduring customer loyalty. According to https://www.forbes.com, performing competitor analysis enables you to keep on improving and also provides you with an effective benchmarking system so that you know if your marketing strategy is paying off or not. For this to happen, a business has to first identify its main competitors, find out why they are getting better search engine ranks, and then decide what strategy to adopt to get ahead of them. Some practical tips on performing competitor analysis effectively:

Find Out Your Principal SEO Competitors

Most business owners will very easily be able to name the main competitors in their industry; however, it is quite likely that they will end up looking confused if you ask them who their main SEO competitors are because the two are not necessarily the same. It is also quite possible that you may have to contend with several SEO competitors who operate outside of your business niche while competing for superior SERP rankings. The main SEO competitors are those online businesses that rank in the first Google search results page for the target keywords or phrases, irrespective of whether they actually compete with you for the same business. If you operate in several niches, it is quite likely that you will have separate and distinct competitor lists with very little overlap. Luckily, the process of identifying your main competitors is as simple as examining the search results page for every important keyword. You can even use a specialized competitor analysis tool to make the process easier.

Evaluate the Strength of Competitors

Even before, you jump into tweaking your on-page SEO or adjusting your link-building strategy, it can be a very good idea to analyze the SEO strength of your competitors. Theoretically, you can outrank any competitor for any keyword in any niche; it may not be practically feasible due to the huge amount of resources required. To avoid wasting your resources, you should use a competitor analysis tool to figure out the total domain strength of your competitors. Thereafter, you can analyze specific factors like domain authority, domain age, and location, search engine indexing, backlink data, catalog listings, the volume of traffic and social signals so that you can try to discover any weakness that you can exploit. It is more productive to concentrate on competitors who rank well for niche keywords but have a lower overall score because outranking SEO for strong competitors can be tough and expensive.

Identify New Keyword Opportunities

Term frequency-inverse document frequency analysis (TF-IDF) is a very handy method for elevating the quality of your existing content with keywords that are being productively used by the competition, according to the CEO of arguably the best SEO Company in Washington. The complicated-sounding expression is a figure derived by the number of times that the keyword appears in the content multiplied by its expected frequency. This method allows you to optimize your web pages better for SEO and also for discovering keywords with low competition that you may have overlooked. By analyzing TF-IDF, you may find out that many of the top-ranking pages that you are competing against have many terms and phrases in common. If you are not already targeting these keywords, you can gain a lot by adding them to your existing content or even building new content to accommodate them to boost semantic search relevance.

Scrutinize On-Page Optimization and Content

The analysis of the on-site SEO of your competitors using any commonly available competitive analysis tool will unearth lots of valuable information that you can work with for boosting your SEO. Factors like the frequency of content publishing, content types, and target keywords can be especially helpful in tweaking your own content management strategy. Among other things, you should focus on things like metadata, title tags, title keywords, length of the title, internal linking strategies, etc. that seem to be the bedrock of their SEO success. By figuring out the things that your competitors are doing especially well, you can adjust your SEO strategies for better performance delivery. Content analysis is also of vital importance; monitor the topics being published, the type of media used to deliver content, word count or length of the videos, the extent of details, etc. as they all are valuable signals that are picked up by Google bots as they crawl websites.

Investigate the Backlink Profiles of the Competitors

The number and quality of the backlinks are very important signals for search engines for page rankings. Accordingly, you should find out where your main competitors are getting their backlinks and what sort of content is attracting the backlinks. Using that insight, you can improve on the quality and relevance of the content of your website so that you become an equally attractive destination for sites with high domain authority. Backlink analysis is best done with a proper competitive analytics tool, as a manual operation is not feasible.

Study the Site Architecture and User Experience

Among the many recent changes Google has made to its algorithm, quite a few have been on focused on a better user experience; these include improved search results, quicker page loading, improved mobile experience, etc. when compared to your competitors, if your website is unresponsive or has a confusing navigation, you should take steps to address the issues immediately. Essential steps include optimizing the sitemap for improved crawl-ability, prioritizing the loading times of pages according to their values, and ensuring search intent is paramount across all pages.

Conclusion

Competitive analysis is not something that you do once and forget about. Remember, your competitors are not asleep and doing everything that they can to rise to the top of search engine page rankings to grab the maximum volume of organic traffic. You need to keep on constantly monitoring them across the most important metrics as well as finding out the impact of Google updates on the performance of your site so that you can stay on top of the situation consistently.

Digital Branding

15 Ways Live Streaming Can Improve Your Business

Steven on November 22, 2019

Live streaming is an innovative solution for businesses that want to leverage the opportunities offered by technology without spending a fortune. Unlike earlier days when live streaming required expensive setups, today both amateurs and huge enterprises do it in the same way. Businesses of all sizes and levels are streaming live videos to conduct live virtual meetings, online training, and seminars, etc.

According to the Interactive advertising bureau, nearly two-thirds of the global online audience has watched live videos of some kind. With live streaming quickly becoming a mainstream thing, its utilization as a marketing tool is inevitable. Today, live streaming is an important asset in the marketing strategies of businesses of all kinds.

To start with, you can use social media streaming on platforms like YouTube Live, Periscope, Facebook Live, or Instagram’s IGTV. Use Blerp if you want to add sound alerts to your stream. You can also move a step ahead and create a live-streaming website of your own to explore unlimited business opportunities. So how to create a live-streaming website?

It’s a systematic process with multiple steps where the first step is to understand the benefits of live streaming and how to use the same for business improvement, which we are going to discuss in this article. Here, we look into 15 ways of how live streaming can improve your business growth.

1. Build trust and transparency

As per the general purchase behavior of online customers, people prefer brands they already trust. Customers tend to associate trust-worthiness with the quality of the services offered. Live streaming can be a great way to build trust among your audience by showing an unscripted side of the brand in a transparent way.

For example, you can live stream to candid moments, behind-the-scenes, and back-end processes to magnify your brand’s transparency to the audience outside your customer base. Moreover, when you share your live videos on social media channels, your posts could earn more shares and positive comments, which further help in establishing yourself as a reliable brand.

2. It is cost-effective

One of the best aspects of using live streaming for marketing is affordability. Before live-streaming came into existence, most brands relied on TV to display their ads, videos, and reports. This, of course, was a costly process. However, today with a high definition camera or a smartphone and an internet connection, businesses can broadcast live videos effortlessly. Additionally, most social media platforms like Facebook, Instagram, and YouTube allow live streaming free of cost, though there are some restrictions.

3. Encourage user engagement

With live streaming, it is easy for businesses to get feedback from their viewers through comments, likes, and the number of shares. Facebook says that people comment 10 times more on Facebook Live videos than normal videos. Live streaming is an excellent way to engage your online audience. It generates buzz that excites viewers. Chats and live commenting are significant to engagement and besides that, you can also create polls to keep your viewers engaged and get real-time feedback.

4. Facilitates real-time interaction

Live streaming offers a unique advantage to be real and genuine with your audience and followers. Being a real-time tool, live streaming helps in establishing a genuine real-time connection with your audience effortlessly.

5. Sharing a live stream is easy

Another unique thing about live streaming is that, even after a live stream ends, it is easy to save a video to your social media channels and use it as a video-on-demand. It helps in bringing-in repeated exposure to your audience. For example, if you are broadcasting live via Facebook Live, the video shows up when a user’s friend reacts to it or leave a comment on a live stream. Once the live stream is posted to Facebook page, it again shows up in the feed so that people who have missed it can view it again and share it with other people.

6. The possibilities to experiment are endless

Unlike other digital platforms, live streaming offers a lot of opportunities for businesses to experiment. You can try out new production styles for live videos to see what works best for your audience. Try testing raw video and highly produced live videos to see what your audience responds to the most.

7. To recruit employees and interns

Yes, you heard it right. When technological advancements are at peak, why not use them the right way to capitalize? You can use live streaming to take your hiring process to the next level. For example, Grubhub used Snapchat to enhance the interest of the audience in their internship program and lock down a summer intern. It posted a slideshow in snapchat stories to explain how interns could apply for the post.

8. Collaborating with a popular event

One of the best ways to gain more exposure in live streaming channels is by coordinating with a popular event where most people tune.

For example, Taco bell gained more exposure on snapchat when it uploaded a snap story movie in coordination with MTV movie awards gaining a huge reach and improving brand awareness.

9. Show off the real process

Broadcast live sessions to show your followers how your business works. Generally, your audience gets to see either the final product or services you offer. They never get a chance to understand what exactly goes in the back-end or the processes involved in the whole game.

For example, Nasa hosts live videos on google hangouts especially for audiences who are interested in aerospace research and who like to learn more about the organization.

10. Run a contest

Another way of using the power of live streaming to promote your business is to run a contest through your live videos. You can run the entire contest through a live session by interacting with the audience and allowing them to participate via comments or a link that you provide in the video description.

11. Show off skills

Live streaming can be a great way to show off your skills. It can be anything like broadcasting a USP of your business to show that you are really good at what you do. For example, Tastemade hosts food show series on Facebook live and showcase their skills to gain social traffic and to engage their fans. This works well to gain exposure and make people coming back to your brand.

12. Get your fans to laugh

Live streaming needs not always be about the technical aspects of your business. You can also go live just to entertain your audience. Occasionally, try doing different types of videos doing something humorous to create tons of social and website traffic. Use a professional live streaming software to create a great looking broadcast with advanced features to impress your audience.

13. Make product announcements

Showing the unique moments like product announcements and related news, you can build excitement among your target audience about your brand. Make them a part of your new venture to improve the chance of them converting to your customers. For instant Chevrolet live-streamed the CES 2016 event where it introduced its Bolt EV model. In this way, the brand could reach out to both audiences who were a part of the event and who weren’t physically present.

14. Broadcast interview sessions

Do live sessions to interview important people who are connected with your business or with anyone whom your target audience can relate to. Broadcasting live interview sessions generate interest among your target audience as they get to know the otherwise-not-known side of your business. For example, Benefit cosmetics went live with their chief Beauty Ambassadors Annie & Maggie Ford Danielson which fostered pretty good engagement.

15. Go behind the scenes

Host behind the scenes live sessions to show your audience about the things normally they won’t get to experience. It can be anything like showing the backstage of an event, the making scenes of a product or something that is out of your business activities as well. Offering anything out of the box will keep your audience interested and engaged.

In conclusion

Live streaming is an excellent way to reach out and connect with your audience by facilitating real-time conversations. Launching a live streaming platform also holds potential in this technological environment. You can start a live streaming business and let other businesses use your platform to connect with their audiences. Learning how to start a live streaming business is a profitable idea in 2019. Now is the real-time to leverage the power and potential of live streaming to grow your business or start a new business aligned with it.

SaaS Branding

Technologies that Helping Businesses Generate More Sales

Steven on November 20, 2019

The marketplace is swamped with high-tech tools that claim to make life easier for salespeople who are constantly on the move. However, with so many options, it can be a little overwhelming trying to pinpoint the best solutions for your selling style. Which tools work best?

You might have heard of mobile, analytics, social, and cloud tech. Not only does technology help streamline business operations, but it also helps with sales and marketing. New technology can give you a strategic presence across a variety of platforms. These technologies give top salespeople the advantage over other professionals and should be made a top priority in the coming year. Here are just a few ways technology will boost sales in 2019 and make you a more productive salesperson.

Say Hello to Social Networking

Those salespeople who do not capitalize on the connectivity of social media are way behind the times. Social networks like Plaxo and LinkedIn were specifically created for business-minded professionals just like you. Not only do these sites give expert salespeople an outlet to connect with their peers, but they also allow open communication with consumers, potential customers, and other businesses. These platforms help spread the word about your unique solutions and make your brand more personalized. If you are looking to put your network to good use, expand your list of contacts and create opportunities, then leverage social media.

Qualifying Prospects

In addition to networking on social media, tech tools will help salespeople get the qualified leads they need. Resources like Lead411 and NetProspex can provide sales with company addresses, business email lists, and phone numbers. Some of the best B2B lead generators are a great solution for all professional salespeople in providing qualified, You new and targeted prospects.

Prioritizing and Leveraging New Information

As you might guess, there is no shortage of information out there. Most people spend their days tweeting, emailing, posting and sharing—possibly even over-sharing. Most days it seems like a cacophony of howler monkeys barraging you with information. With just a few tech resources you can prioritize this information and easily find the information most relevant to you and your selling style. Evernote, Scoop-it, and Flipboard can help you organize and engage more effectively with your feeds. Not only are the layouts organized and user-friendly but also accessible across computers, phones, and tablets. You can easily stay abreast of updates and get results based on your queries. You can receive alerts if certain prospects, clients or other businesses are in the news.

Lighten Up

In the field, it is difficult to lug around a heavy laptop. Modern technology now has a solution that will lighten your load while traveling. The tablet is the way to go. Smartphone efficiency is crucial for making deals, reaching out and staying in touch. It is necessary to access emails, check websites and use software applications on the go. Some ultra-mobile tablets include Apple iPad Air, Dell Venue 11 Pro, and Samsung Galaxy Note 10.1. These best-of-the-best tablets are easy to use, carry around and prove to be just as powerful as those overweight PCs.

Forecast Remains Cloudy

Another must-have tool for 2019 is a fast and secure cloud system. With cloud solutions, you can work as a cohesive team, collaborate with customers, develop new and profitable relationships, and support more effective work-flow processes. They are fast and reliable, easily used by new employees and veterans. Sales Cloud, Box, and Okta give team members easy access to applications, documents, and systems anywhere and on any device.

Old-School Resource with New Technology

Still one of the best resources for many sales professionals is good old-fashioned, person-to-person communication. However, those who suggest “just calling” prospects will be ridiculed. This is no joke. Sometimes, a live conversation is the most effective method for hitting up prospective buyers. The most affordable connectivity options include Skype and ooVoo, allowing salespeople to video chat, instant messages and make Internet calls anytime for FREE. These sites and apps work on computers, tablets, and mobiles, and provide a whole new way of staying in touch.

Author: Usman Raza is the co-founder of Christian Marketing Experts LLC, a marketing consultant at SeedX Inc and working with various brands online. He is devoted to helping small businesses bridge success gaps by providing in-depth, actionable advice on digital marketing, SEO, and small business growth. Follow him on Twitter @usmanintrotech.

Digital Branding

Expanding Company Awareness Beyond Logos: How Flyers, Stationery, and Pop-ups Can Boost Your Business

Steven on November 17, 2019

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Almost all businesses perpetually look for ways to increase their brand awareness. The most common and traditional way to get people to know about you is word of mouth marketing. With the entry of social networking sites, this form of marketing has gained a great deal of popularity.

Even though this form of marketing is beneficial, it can only be used to promote your existing services. What should you do if you are launching a new range of products, or if you are organizing a special event? For this – and even for traditional marketing – you should always employ more than one method for creating brand awareness among the people. Let’s have a look at what other marketing methods you can rely on for reaching out to more people.

Use Flyers for Marketing

A flyer is typically distributed among people by a company representative. Beside street distribution, there are other ways as well to distribute the flyers including newspaper insert, instore distribution, and door-to-door mail drop.

The best thing about a flyer is that it allows you to get creative. A well-designed flyer with a killer copy will attract the attention of a large number of people. Also, you can insert discount coupons or vouchers in the flyer as a form of incentive for your customers, getting them to visit your business.

An internet user sees an ad on a website and forgets about it in a day or two, but since flyers are tangible items they will remain in sight of your prospective customers who are more likely to act on them. Flyers are a tried and tested way of marketing and can help you substantially in reaching out to more people and drawing them in to your business. Designing a flyer is now no more time consuming as you can design one within a minutes with an online flyer maker tool.

Don’t Ignore Pop-Ups

Suppose you are running an online store exclusively or you don’t have enough funds to open another branch. You can always set up a pop-up store for additional revenue. Unlike traditional stores, pop-ups are easy to manage and don’t require big monetary investments.

Pop-up stores can also be seasonal. For example, you can set up your stall in a mall or any other shopping area close to a festive season to increase sales.

Importance of Stationery Marketing

No one can deny the importance of business stationery for creating a long-lasting impression among your clients. Always use high-quality premium paper or other relevant material in all your correspondences.

Customized notebooks and pens are also popular business stationery items. You have to be careful about the color theme and the design of your stationery. Make sure that everything is consistent with the tone of your business. Such premium products basically show the effort you put into your brand – something which makes a huge difference in how people view your business and what it stands for.

Wrapping It Up

The different marketing methods make it easier for your brand to create a stronger image among both potential and existing customers. By trying these offline marketing methods, you can easily increase your revenue by reaching out to more people.

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