Results for: business website

A STEP-BY-STEP Guide to creating a SWOT Analysis for your brand strategy

Steven on October 10, 2018

When you set out to build your brand strategy – it’s always best to be number 1 in a new market – then number 2 or number 3 in an already crowded market. But, how do you build a great foundation for your venture?

The answer? A SWOT Analysis.

WHAT IS A SWOT ANALYSIS?

A SWOT analysis of your brand strategy would give you an idea about the strengths (S), weaknesses (W), Opportunities (O), and threats (T) of your brand’s ability to dominate the market.

SWOT ANALYSIS EXAMPLE

Let’s take real-life scenarios. A good friend of the writer named Sameer was starting a business where he would buy journals from India and sell it to the United States through an e-commerce store.

After a lot of research, he found a journal he liked and took his first step towards his goal. Upon the advice of the writer, he followed this step-by-step SWOT analysis for his product.

1 – Evaluate the Strength of your Idea

Sameer first did a quick Google research for the following keywords.

1 – Journals USA Buy

2 – Journals California Buy

3 – Self-improvement Journals USA Buy

4 – Gratitude Journals California Buy

He found some common denominators in the competitor’s websites.

Firstly, he found that there was virtually no copy under any of the products.

Secondly, he found that each of these websites had multiple journals for sale.

So, he found where his strengths lay;

He would sell just one journal on his website.
He would focus on a benefit-driven copy for his website.

2 – Swallow your Pride and Admit your Weakness

Next, Sameer needed to closely look at his weaknesses.

His biggest weakness was his marketing budget. If he were to take the Ad words route based on the projections, it would cost him close to $25 dollars to acquire a sale.

With a marketing budget of $500, he couldn’t risk running out of capital. So, he decided to explore alternate forms of advertising instead of Ad words.

3 – Look for Opportunities in Lesser Crowded Areas

Sameer had been hearing a lot about Instagram shoutouts.

Upon some quick research on Instagram hashtags, he found that the yoga handle has closed to 2 million posts.

Now, coincidentally Sameer practiced Yoga as well. So he decided to put his $500 dollars into marketing his business through shoutouts.

He found the best handles related to yoga and spirituality wrote a quick starter e-book on yoga which he used as a low tripwire offer of about $7 and then created an upsell page with the journal with a tagline “Journal like a Yogi”.

4 – Search for threats that can effectively shut you down

Sameer’s biggest threat now was the long lead time that comes with going through the funnel approach.

Upon his first couple of shoutout tests, he found that he got a 2% conversion on each shoutout expenditure.

So, at about $50 per shoutout – he would get close to 5 sales of his e-book. But no one was buying his journal.

He was $200 short and had just about $300 left before he ran out of his capital.

After looking at the analytics on his Upsell page – he found that a majority of the users bounced off within the first 10 seconds.

After a lot of dwelling, he decided to test a down sell page.

So after a user purchased his e-book he would then send them to the Upsell page for his journal.

Once a user clicks away from the page – he sent them to a down sell page where he gave the customer $20 off their first purchase.

After sending about 5000 people to his website – he saw that his tripwire e-book sales remained the same but this time he managed to sell one journal which helped break even on his shoutout expenditure.

This was a promising enough start for Sameer to continue on with this venture.

CONCLUSION

A SWOT analysis is just a tool you use to fine tune your business strategy. Do not make the mistake of spiraling down the analysis rabbit hole. An action is the greatest key to finding out if your theories are based on sound results or not.

Result driven advertising should help you here. Closely monitor what effect each one of your USP’s or offers has on your customer. Evaluate your cost per lead and lead time and then go about fine tuning it until you can fully automate the process.

Once you have found a good marketing strategy you need to scale up your operations and the best way for you to do that is to use a CRM software for marketing.

Kapture CRM is a cloud-based marketing SaaS provider that helps you automate a lot of the key tasks in your business.

Kapture CRM customizes its offerings according to the needs of your industry. The cloud-based platform can be used over a mobile application as well that is integrated over both iOS and Android platforms as well. Currently, Kapture powers 500+ brands in 12 countries.

Digital Branding

Get Socially Professional With The Best Instagram WordPress Themes for Your Site

Steven on October 8, 2018

If you are an online business, you must have a presence in social media platforms like Facebook, Twitter, and Instagram to connect with your targeted audience. Today, your targeted audience is looking for the personal touch. If you are successful in providing your audience with the personal touch, the chances are high that you can convert visitors into loyal customers for your website or blog. The best part of social media platforms is that they are free and much cheaper than conventional marketing and advertising platforms. However, it is prudent for you to ensure that you have a marketing strategy that differs from one social media platform to another. For instance, if you are using Twitter, you must have short yet compelling messages that grab attention. If you are on Facebook, content is the key, and you should have an attraction caption that compels readers to go through your post. If you are on Instagram post visuals that speak and create a deep connection with your targeted audience!

The advantages of choosing Instagram for your marketing needs online

With 1 billion active registered users on Instagram monthly, you will be missing out on a large chunk of targeted customers if you are not on Instagram, it is high time to register now. The registration process is simple. You need to download the mobile application on your smartphone and follow the instructions. Once you have registered on the social media platform, you can start uploading pictures and videos that pertain to your business. Instagram has many captivating photo filters to help you get the desired effect when you wish to upload photos of your business online. Moreover, you do not need a high-quality digital camera to get high-quality photographs for your needs. Since it is a mobile platform, you directly upload the pictures to your profile. You do not have to use a computer for the purpose.

Instagram helps you to reach out to new audiences and expand your targeted market. When you are on the move, you can edit and upload posts as and when you wish to. In short, you will find Instagram simple for you to use and operate. The photo-sharing platform works well for your business primarily because people nowadays like to view pictures and videos moreover content. This is why Instagram is shooting up the popularity charts quickly. It is a mobile application platform that everyone should use for their business if they are looking for success and better brand presence.

How to increase fan following for your Instagram profile with WordPress Instagram themes?

When you have registered yourself on Instagram, the next step for you is to increase your likes, shares, and comments to invoke trust and credibility in the online market. There are reliable sources like GramBlast to help you increase likes, shares, and comments however you can also double your Instagram followers by incorporating it with your WordPress site. Besides, the above, you can also integrate Instagram into your WordPress site with the aid of Instagram WordPress themes. These themes improve the appearance of your website and attract the targeted audience to it as well.

Best WordPress Instagram Themes for your site

Given below are some of the best WordPress and Instagram themes you can use for your website or blog:

WordPress Instagram Widget- If you are looking for an Instagram WordPress theme that allows your visitors to get access to your Feed, this is the theme you should opt for. As the name suggests, it is more a widget and a theme. You do not have to rely on complicated downloads when you are looking for Instagram to be incorporated into your WordPress website. It is popular on many websites, and since it has a very light code, it does not hamper the loading time of your site at all!
Flexi Instagram Feed- If you are looking for some interesting Instagram layouts for your website, this theme will do the needful. You can opt for the carousel gallery format for displaying your images. If you like your pictures to be posted on your phone, choosing for the Polaroid layout will add a lot of glamor to your photos and provide you with the desired appeal. This theme also tells your audience where the image was taken as it gives you a world map to tag the location. You also have better control over what you want your audience to see.
EasyNote Instagram WordPress Theme- If you do not want your Instagram Feed to be the primary feature of your website and would like the Feed to be displayed on the header or the footer of your site, this theme is the right one for you. You can select the best content that you wish to show to your audience and make it the dominant feature of your website. So, if you intend to display the best of your website’s layout, this theme is the perfect one for you.

Check out these top WordPress Instagram themes for the better brand presence and fan following. They have unique features, and they always help you optimize your website fully when it comes to reaching out to your followers via Instagram with your WordPress website.

Therefore, if you wish to grab the strategic edge in the market, it is time for you to bank on Instagram WordPress themes today. They work for all types of businesses both big and small. Take a look at each one of them and go in for a demo first. Ascertain what your goals are and set the desired theme so that you get noticed better. These themes have the goal of increasing targeted traffic to your website and also make it look professional. An appealing site will always attract customers to take the smart step and activate the perfect WordPress Instagram theme that meets and matches your needs with success. Grab attention and make your followers happy with regular visual content they will love to see- all the best!

Author Bio: Walter Moore is a senior SEO consultant, a prominent SEO, and digital marketing services provider. He is quite experienced in the field of web marketing as well as website designing. For more information, visit GramBlast.

Digital Branding Local Branding

Make Your Company More Visible

Steven on October 5, 2018

When it comes to running your business, you want to be as “visible” as you possibly can. What do all the big successful companies have in common? They are all “visible,” and they can even be recognized by just their trademark, jingle, or even colors associated with the company. That is the product of tactful and repetitive advertising, and it can work for your company as well.

Giveaway items are a great way to promote your business for a couple of reasons. They make the recipient feel as if you value them and they will remember that you gave them something in return for nothing. It is a great way to establish a bond, and the giveaway item that you give them will continue to remind them of your first meeting as well as your business. It is necessary to make contact with a potential customer numerous times before they will actually engage or buy something, so your giveaway is doing a lot of the work for you.

Great things to give away include pens, apparel such as T-shirts or hats, food, water bottles, and calendars. These make great choices because they are inexpensive so you can invest in many of them to give out and they are also useful, or they are items that most people would want. There is a fine line here though. You want to spend as little as you can in your “freebies” since you will be giving them all away, and you want to keep your costs low so that you can afford the luxury massage table but you also want your promotional items to be something that people will want to keep around for a while.

If your massage business is just starting out, you have a lot of work to do to obtain recognition and to become reputable enough that you will draw in clients. The hardest part about starting a business is that you are the newbie and you haven’t had the chance to make a name for yourself and your services are unknown. Once you draw in a few customers, you will be able to get the word of mouth advertising started, and the best part is that it is free. It is also the very best kind since most people will take the advice of those they know over an ad that they saw somewhere.

There are a few ways to make your company more visible. You should start by registering for and going to a conference focused on your business. It’s a great way to engage potential customers. You should also branch out and visit local businesses owners to see if they are in need of your services. You could even offer them a coupon or incentive to try out your services. They may even let you put some of your business cards in their office for customers to be exposed to.

It is important to do this in person, as it is more likely that they will take you up on the offer than if you called on the phone. You could also join the local Chamber of Commerce. They often offer monthly events that may prove beneficial to your business. Trade shows are an excellent way to gain exposure and don’t forget to offer freebies and coupons to draw in customers. You could also host a workshop or free seminar. It’s a great way to introduce yourself, “sell” your service and answer any questions that your potential clientele may have.

Items that can be shared are a great concept since it is likely that more potential clients will be reached. Be sure to give out an extra freebie to every person so that they can pass it on. Be sure to include your logo on your freebies and to include a link to your website or social media account so that customers will be able to access more information on your company conveniently. Be sure to hand out referral cards as well. Referral cards will motivate people to tell others about your company since there is something in it for them. It is very important to promote your company when you are just starting out so that you can keep snowballing to success. You don’t want to lose your momentum.

Digital Branding

Guest Posting Made Easy: What You Need to Know

Steven on October 5, 2018

Concepts like guest posting can sometimes be complicated, especially if you consider the many processes involved. Communicating with blogs, convincing them to let you post, and even planning your post does seem complex and overwhelming. However, there’s no need to complicate your perception of guest posting. Sometimes, it’s a matter of finding ways to make concepts easier to digest. And this applies for guest posting.

If you’re having a hard time understanding why guest posting is important in the first place, you might be interested to know the advantages it offers. Guest posting is connected to content marketing. Content marketing actually gets thrice as much leads as paid search, at 62% less the cost! Moreover, 61% of online consumers in the United States alone make purchases after reading blog recommendations. Imagine how this can benefit you when your services or products are recommended or mentioned in these blogs. Sounds cool, right? Now that’s what you call returns.

Guest Posting the Easy Way: How Do Pros Do It?

When you need a means to improve your content marketing strategy, opening guest posting on your website and/or guest posting to other sites can lead to conversions. Plus, there are many ways to pull off guest posting. You just need to understand the following basic principles:

Expose yourself to a target audience: Guest posting, especially when you do it to other websites, allow you to leverage on their target audience to expose your brand more. Writing a high-quality and valuable post will attract people to your website.
Connect with influencers and bloggers: Another benefit guest posting offers is the ability for you to expand and grow your personal network. Guest posting involves coordinating and communicating with bloggers and influencers, and cultivating your connections with them will help in the exposure of your website and business.
Get better shares and activity in social media: Bloggers and influencers will likely have their own respective social media platforms, aside from their websites. If you get a good post on their site, this post will most likely be shared with their channels. If this is the case, then you will also get more shares and engagement for your content, which will eventually lead to more customers and the potential for growth.
Improve your social media following: Likewise, if your guest post gets good views and engagement on influencers’ or bloggers’ sites, then you’re going to attract more viewers to your direction as well. This is because you’re piggy-backing on your contribution to an authoritative brand that vouches for your blog in return.
Cement your position as a reliable authority figure in your niche: Reputation can be best built with the help of others. If you want to improve your authority online, guest posting is one of the best ways to do it. When an authority blog or influencer in your market allows you to have a high-quality content posted on their blog, this cements your position as a reliable website or brand in your niche.
Improve and cement your backlink profile for search engines: You can then use the kind of “relevance” your blog is getting to cement your backlink profile. When you start tapping into authority sites for posts, you’re likely going to have your post linked back to by people that follow such authority sites. This essentially flows right back to your blog in the form of positive backlink. If you need help in these processes, don’t hesitate to ask for expert assistance. There are specialization sites, such as NO BS Agency, who can do the nitty-gritty for you.

The Bottom Line: Guest Posting Shouldn’t Be Made Difficult

Guest posting shouldn’t be difficult for you and your website. Whether you’re pushing to guest post to other sites or if you’re opening guest posting for them, remember that providing quality content for your respective audiences is the most important. Knowing this, and fitting your content with the brand of your partner site, can help you get the most out of guest posting.

This is a guest post by Nathan Millers.

Nathan Millers is an SEO expert. He has years of experience in the industry, making him a credible source for businesses and individuals who are struggling with their own SEO strategies. Although some might see SEO as a complex and technical topic, Nathan makes sure that his articles are apt to the common readers. For Nathan, providing SEO tips and tricks through different online platforms is his way of helping people succeed.

Digital Branding

How To Reach More People And Get More Followers On Social Media

Steven on October 1, 2018

When you are first getting started on social media, it can feel a little bit like you are talking to an empty room. Few things are more discouraging than spending time posting content and engaging with other accounts, only to find that you don’t really get any results. No matter how experienced you are, the tips and techniques below will help you increase your reach while at the same time gaining new followers, allowing you to get the most benefit possible out of your social media marketing efforts.

Unless you are exceptionally lucky, you won’t see results overnight. However, by using these techniques, you can dramatically increase the rate at which you grow your social media accounts. When you implement these strategies, you will usually be able to grow your audience much more quickly than you would by simply posting content and interacting with other accounts. Even though the process takes quite a bit of effort, it is worth it in the end. Once you have an active, engaged audience, promoting your products and services through social media is easy.

Learn More About Your Target Market

The best way to make sure that your followers stay interested and engaged is by learning more about your target market. Once you come to understand your audience, you can do a much better job of tailoring your content and your posting schedule to their needs. Start by figuring out what type of content they prefer. Then, do some research to learn which websites and social networks they spend most of their time on. Once you know more about their habits and preferences, you can do a much better job of tailoring your content to meet their needs.

Put Together A Plan

Posting random content whenever you feel like it isn’t the best way to grow your followers. Instead, you should carefully evaluate their habits to figure out exactly what they prefer. Once you know more about them, you will have a much better idea of how often you should post as well as what type of content will get the most engagement. This will make it much easier for you to hit your goals with social media marketing.

Post Valuable Content

The last thing that you want to do is inundate your followers with promotional posts. People see so many advertisements online that they have a tendency to block them out. A much better approach is to look for ways to add value to the lives of your followers.

For example, if you are a clothing retailer, try creating a post that shows several different ways of styling one of your pieces. If you are promoting a guide, make sure to tell your followers exactly how the guide can benefit them. If you have a service-based business, consider creating how-to blog posts with free tips and information that they can put into action. Every time you add value to your followers’ lives, they trust you a little bit more, making them more likely to turn to you in the future if they need the products or services that you offer. Look for some additional help, then try Atom.

Create Unique, Engaging Content

When it comes to creating content, your primary focus should be on quality. Don’t try to cut corners when it comes to creating content to share. Instead, go above and beyond to create unique, original content that will keep your followers engaged. For instance, if you are going to post a photo, try to post one that you took yourself rather than relying on stock photos. Because stock photos tend to get used so often, people are more likely to overlook them. If you use original photos, on the other hand, they are more likely to stand out. As an added bonus, when you create your own content, you have complete creative control, meaning that you can make it look exactly the way that you need it to.

Use Influencers To Your Advantage

Search for influencers who are relevant to your brand. Don’t just look for people who have a large number of followers. Instead, look for people who post content that is extremely relevant to the types of products or services that you offer. When done correctly, working with influencers is a highly effective way to promote your brand.

Make Proper Use Of Hashtags

When it comes to reaching more people with your social media content, hashtags are crucial. Adding the right hashtags to your content will help get your posts in front of a lot more potential followers. Avoid using generic hashtags. Instead, think about which hashtags are the most likely to help you get results. As a general rule of thumb, generic hashtags like #fashion or #cute are a bad choice. Even though they get a lot of traffic, they are too general, meaning that the people viewing those hashtags probably aren’t interested in the specific products that you carry. Instead, look for much more targeted hashtags that deal specifically with your business. Although they may not get as many views, the people who are viewing them are usually much more likely to interact with your brand.

Legal Branding

Put Your Logo Everywhere

Steven on September 29, 2018

Getting your company recognized by your logo is definitely a way to draw up more business. People will come to know the logo and that will give them the opportunity to visit the business or go to the website online. In turn, many of these people will become customers that can make profits soar.

A Logo

A logo will be something specific to your company. You should have someone make one for you if you are not able to yourself. It should be clear and easily recognized. Your logo will give you brand recognition. People will come to know it, and you should put your logo on many different things. Many companies put them on their trucks or other vehicles. Equipment that is being used should also carry the company logo. Letterhead and envelopes are other places that logos should appear. Other great places for them are on coffee mugs and matchbook cases. T-shirts are another place that people notice logos, as well as hats and caps. Getting the most advertising out of your logo is a good idea. You will think of other things as you go forward in your business. Make sure that you also look around at other companies to see if they are doing other things that you can try. Make the most of it so that you can attract the business that you want.

Signs For Your Company

Having the right signage for your events is very important. It can make a difference in how much money you are able to bring in. When your company is planning an event, make sure that the signs are clear and concise. They should be in a bold color so that they can be seen from far away. They should also explain what your company does. For instance, if you are a company that deals with counseling, you will want to have the proper signage up so that people know this is what you do.

Having A Direct Mail Plan

As a company, be sure that you are also sending out brochures and flyers so that you can get the awareness of the people in the community. Make sure that the information is correct so that they will know how to reach you or visit your office. You want to convert these people into customers, so the brochures should be attractive too.

Have A Good Online Presence

Another great thing to do in order to increase business is to make sure that you have a good online presence. Have good, clear photographs and concise copy. Make sure that there are not any errors. You will want to make sure all of the links are working properly. Using good keywords will allow your website to be pulled up in the search engines more. That is what you want so that you can get the exposure that you need.

Sales And Promotions

Every company should consider sales and promotions from time to time. Customers like to save money and receive free gifts. This can bring in more business because they will tell their friends, relatives, co-workers, and neighbors about what is being offered. Many companies have increased their profits by doing these small things. Free delivery is another way they get noticed by prospective customers.

Charity Events

If you want to team up with a charity, this can create a lot of awareness for your company. Make sure that you put the information on your website, and if you are throwing an event, have plenty of refreshments so that people will want to come and contribute to the cause. Companies that do charity events, increase their profits just because they are helping the community. People appreciate the fact that a company cares to assist those that are less fortunate. They tend to give that company a lot of respect.

Knowing how to advertise can make the difference in whether a company survives or not. Make use of your logo. You want the public to become familiar with it. Remember the information above so that you can maximize your company’s potential in the days, months and years to come.

Local Branding

4 Branding and Marketing Tips for Entrepreneurs In 2018

Steven on September 21, 2018

Photo credits: https://www.pexels.com/photo/white-and-black-barcode-1243362/

Starting a new business can be very overwhelming sometimes. Entrepreneurship is definitely not a piece of cake, but once everything falls right in the place, you will definitely enjoy the fruit out of it. There are two things that you need to be successful in life, hard work and dedication. There is no such thing that you cannot achieve, if you have enough interest, you are going to get whatever you set your eye on. Obviously, in the beginning, there are going to be some hurdles, somethings might not go as you have planned them to be. Sometimes you might have to change the direction of your work as well, but continuous work will definitely take you somewhere.

Here are some branding and marketing tips that will definitely help you in making progress.

1. Be different

No matter what your field is, try to produce unique content. Sometimes you are selling some ordinary product, which has been a common attraction already. But if your content is attractive, you will be able to form a market and attract more people to yourself. Even if it requires the following things that are not usually common. Find your own way of doing things and work on your own strategy. Remember, your main target is people, you have got to leave an impact on them, so your content should be influenceable. Especially, when you have got to post some content on your website, you should be able to define your statement in just one look. Make your site as presentable as possible.

2. Make use of social media

Social media is the biggest platform to get people under your influence. Just make one post, and thousands of people are going to see it. If your post is interesting enough, obviously you are going to get some shares, which can be very helpful. The best part about social media is that, once you make enough audience, half of your work is already done. People are going to see whatever you post and that way you can attract more people on daily biases. If you are having a problem with getting your stuff noticed, you can also boost up your posts. First, you will have to through in some money, but later, when you will be able to get likes, your business will grow rapidly.

3. Do constant advertisement

One of the most important business tactics is to do constant advertisement. Yes, everyone tries it at first, but if your efforts are not noticed at first go, many of us give up. The key point is to no matter, if you are getting a response or not, keep on advertising. Every single platform that you see, avail the opportunity and keep posting. If you have a new offer coming up, advertise it as much as possible. Do countdowns, make posts every day. Remember one thing, as soon as you stop posting, people are going to forget about you. So, make sure your option comes up every time they are searching for any product.

4. Make business contacts

Being social can benefit you A LOT! Try to have good relationships with other businessmen and industrialist, so that they can pass some customers to you. Sometimes a little favor can help you in ways that you cannot think of. It works in both ways, sometimes you can help them out in difficult situations too. Having relations like this are big support, in case of any problem, you will have something to fall back on. Also, try to make no enemies, when you are working on such big level, obviously there are going to be some people who are going to create problems, try to ignore them, instead of creating any further problems.

This guest post is submitted by Qurban Shah from reviewsbite.com

Legal Branding

Why Employers Should Drug Test Their Employees

Steven on September 20, 2018

Drug use in the United States has fluctuated over the years, yet one problem which still arises today is not having a work environment free of the dangers of substance abuse. The problem of drug use in the workplace is still a growing trend and many employers are standing up against the prevention of hiring and eliminating drug-using employees in the workplace through instant drug tests which can be a lifesaving asset for your business.

The Importance of Drug Tests

OSHA (Occupational Safety and Health Administration) statistics show about 75 percent of the current illicit drug users in the United States 18 and older are employed – that is an estimated 10 million people. Statistics also show that on a daily basis, at least 42,000 Americans come to work under the influence or even getting ‘high’ while on the job. With marijuana being the most commonly used drug and being legalized for recreational use in many parts of the country, we anticipate the number of drug users in the workplace to only increase unless business owners stand up against hiring any drug user or by cleaning up their current list of employees by enforcing a drug testing procedure in their business plan. The burden of drugs in the workplace will get worse if employers do not take extra measures to protect their businesses to screen new and current employees. It is already estimated that businesses lose approximately $100 billion each year alone from problems arising from hiring a drug user. Not only should drug testing be integrated into the hiring process, but it should also be done every couple of months for pre-existing colleagues. If you’re unsure of which products are best, it’s definitely worth researching various drug test kits, but products similar to the 10-panel drug test are great.

The burden and costs to business owners of hiring a drug user in the workforce include:

Higher missing work rates
Higher accident rates
Higher turnover
Less quality and productivity work

Keep the Workplace Safe One Employee at a Time

Drug use can impair one’s judgment, give slow reaction times and is just plain out dangerous and a liability nightmare for some business owners. For some businesses, it can be more of a liability to have a drug user as one of their employees, such as factory worker in charge of an assembly line or an employee who is driving on the job making errands or deliveries, can be disastrous in terms of liability and safety. By incorporating a drug screening plan, your employees are looking forward to staying drug-free and you are helping your business avoid those small mistakes which can cause an accident and lead to serious injury or even death. It’s important for employees to be fully cognizant while on the job and that’s why we’ve incorporated an instant drug screening device to help you and your business.

Employee Performance

Employees under the influence of drugs may struggle to stay on task, come in on time or even do the job right. At the end of the day your business will struggle should you be allowing employees who use drugs in your workforce. A common instant use drug test allows employers to target a strategy to exclude those employees who aren’t reaching their full potential due to illicit drug use, removing weak links and improving their company’s performance by eliminating the weak link. At the end of the day, it’s about your business and you need to protect your asset by only hiring viable workers who can show up on time, do the job as described and aren’t a liability for your company.

Turnover Rates

One of the more common issues is any small business is the amount of turnover rates. By prescreening your employees with an instant use drug test as part of a pre-employment procedure, you are opting in possibly saving your business thousands in extra labor costs in terms of the hiring process, training, and work placement. As big as a problem as turnover rates are for many small businesses, instant use of drug tests are a simple way to reduce the problem prior to any employment agreement between the possible employee and your company.

A Drug Test Made for Your Business

There is no denying that workplace drug testing offers a careful way to establish the truth of someone’s drug use and as a protection, many business owners have opted in using drug test procedures to screen their new hires and current list of employees. In situations where the employee has a responsibility for the safety and/or welfare of others, and the employer has a responsibility to ensure the employees’ competence is viable for the job, is a strong argument for workplace drug tests to be carried out for both liability and productivity of the business.

However, if a workplace drug test procedure will be carried out, there are some basic ethical principles which need to be taken place to avoid any violation of the rights of the employee.

These include, but are not limited to:

Consent: Current and upcoming employees should know, ideally prior to taking the job, that drug abstinence is an expectation to fulfill the job at hand, and the workplace drug test is a planned occurrence in the business and mandatory requirement prior to being hired.
Confidentiality: People’s privacy must be respected, including whether workplace drug testing has taken place as well as the result.
Disability discrimination: An applicant or employee who is taking medication for a disability is protected by the Americans with Disabilities Act (ADA). Prescribed medications may turn up on drug tests, and some drugs that would otherwise be illegal (such as opiates) are legitimately prescribed for certain conditions of users with conditions which are prescribed by a doctor. If an applicant is turned down because of a positive drug test, and the applicant’s medication was legally prescribed for a disability, the company could be liable.
Repeat tests should be conducted when a workplace drug test is positive, and your employee should be given the opportunity to explain a positive drug test result to avoid possible discrimination or false positive test.
Provide resources on addiction counseling and/or rehab for those who are positive on a drug test.

Beyond the immediate financial impact of reduced quality, productivity, and strict liability caused by drug users in the workplace, there is also the long-term risk of losing market share due to a competitor or a loss in business reputation and credibility. With review sites such as Yelp, Google and Angie’s List to name a few, whatever happens even as a one-time occurrence may have a devastating effect on your business for years to come.

By taking the necessary step to protect your business today, you will reduce a great deal of risk by mandating a drug test on a regular occurrence in your HR department hiring process and current employee roaster. As an investment towards your business, the drug test itself is a minimal cost compared to employing a drug user.

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Disclaimers

*Consult with your local state jurisdiction for further laws on state municipal codes regarding employee drug testing. This website or contents within are not listed as legal advice.

Digital Branding Legal Branding

Reasons Why It Is Mandatory to Employ the Services of an Expert Graphic Designer

Steven on September 19, 2018

A professional graphic designer is an asset to any business. However, some business owners are unable to understand and appreciate that employing the services of an expert graphic designer would have a positive impact on their business and that they could achieve business success with their help. Many business owners are interested in cost cutting and they feel that using stock images, logo online creator and even charts, and graphs from Microsoft Excel are enough to create an impressive graphic design. This is definitely not true and is actually, an opinion of people who do not have any knowledge or idea about the responsibilities and role of a qualified graphic designer.

Understanding the Role of a Graphic Designer

A graphic designer plays a pivotal role in the success of your business. He is a professional who is known for creating and assembling pictures, motion graphics, or typography with the objective of boosting your business’s aesthetic appeal. They could help your brand to steal the show, make your brand appear really more polished and professional, and expose your products to brand new audiences. Here are some of the reasons why a professional graphic designer must be hired.

Getting Ready for the Future

Today’s restless young audience is increasingly suffering from attention deficit or consistently decreasing attention spans hence, marketing messages require being delivered fastest possible and visuals or images are the best possible way of doing that. With the mobile technology becoming more and more popular, the larger screens of laptops and desktops are losing their significance and modern audiences have no time to invest in reading your marketing messages. You have to realize that the future of all marketing campaigns is reliant on images and visuals. If you need professional graphic design solutions, then you may get in touch with Tayloright.com.

Moreover, wearable technology is no longer a work of fiction. Today this path breaking technology is prevalent and so screens are gradually getting smaller. In this present scenario, a graphic designer comes in handy. He would have sound knowledge to efficiently adapt digital marketing endeavors to diverse screen sizes. He would be playing a critical role as technology evolves. A graphic designer would be ensuring that all your infographics, images, videos, and visuals are of top quality and unique so that Google regards them as quality content.

Giving a Boost to Your Brand

For businesses that face stiff competition, it is essential to opt for top quality branding. They require standing out from the rest and so high-quality branding would be required. Your business logo, your website layout, and marketing materials, your chosen colors and fonts would be helpful in creating the first image or impression among the customers. Only a professionally qualified graphic designer could be manipulating these elements with expertise so that the customers are able to perceive you the way you actually are. A good graphic designer helps to create a robust brand. A strong brand would be a memorable one that would leave a long-lasting impact on the customers’ minds. It would be building trust and getting positive referrals from happy customers. A weak brand would be forgotten in no time.

Saves a Lot of Time

A qualified graphic designer would be creating appropriate designs for your brochures, logo, or even PowerPoint templates. A graphic designer could create a design in almost a quarter of your time.

Conclusion: Makes You Stand Out of Competition

A graphic designer would be creating a distinctive brand that would be raising your business much above your competition. You must not initiate your business in the wrong direction. Consider making a lasting impression with the perfect logo and most appropriate marketing materials. Employ the services of a competent graphic designer right from the word go.

Author Bio:

Maria Jones is a graphic designer and a passionate blogger based in Boston. She is extremely familiar with the digital marketing scene, and also she recommends ace services such as Tayloright.com on her blog.

Digital Branding

Steps to Automotive Digital Marketing Success

Steven on September 19, 2018

If you want to generate a lot of sales, opting for Automotive Digital Marketing can be a very good idea. This allows you to promote cars like the Dodge Caravan a lot easier, and in the end, you can get a lot more sales. You have to realize that professionalism and quality are what really matters the most in here. Of course, adapting and adjusting all of this can be an amazing opportunity to explore the new option. But the right tactics will surely help you generate more sales and value, which is what you want to have at the end of the day.

Think about SEO

It doesn’t matter if you want to sell a Ford or a Jeep Wrangler, the idea is to always try and find a great value for your money no matter what. The true focus here needs to be on improving your SEO approach as much as possible. It will just make things better and easier, especially if you have lots of competitors. Being in front of your competition can do wonders and it will make the process a whole lot better for you in the end. Sure, it’s not meant to be very easy, but it can provide you with outstanding results if you do it right, so you might as well want to consider all of that.

Start blogging

Believe it or not, your Automotive Digital Marketing success is mostly all about blogging and the results that you can get from it. Ideally, you want to create blogs often. You can make them self-promoting, or you can focus on other results like that if you want too. The idea is to always push the boundaries as you adjust and adapt all of that to suit your needs.

Paid Ads

SEO is great, but it can take a while until it delivers the results you want. What you want to do here is to opt for some paid ads. These ads are great as they promote your business and they are not that expensive either, which is a very good thing. Not a lot of people realize this, but paid ads are extremely helpful and they can bring in front unique benefits all the time.

CRO is important

The conversion rate optimization is crucial if you want to boost sales, conversions and website visitors. The idea is to focus on value and professionalism more than anything else. Once you start doing that, results will shine and that on its own will offer a crucial benefit to consider.

Lead nurturing

Nurturing your leads is very important. You want to offer them some info about the cars they are interested in. Believe it or not, lead nurturing allows you to generate more sales because you place the potential sale on a buyer’s radar. And suddenly you have more sales just like that.

It’s always hard to find the right approach when it comes to Automotive Digital Marketing. But these ideas will come in handy and they will offer some amazing results. Just remember, quality is everything, so try to consider all of that if you can and you will not be disappointed!