Results for: business website

8 Effective Strategy to Improve Your Business Growth

Steven on March 6, 2020

So you decided to grow your business. But the question is how?

There are a lot of probable growth strategies that are available, everything from exploring new markets, crafting new products, to making an acquisition. Most organizations make their own unique combination of strategies.

What’s important here is to select the best approach that is well-tailored for your overall strategic plan.

That’s because it is easy to lose sight of the big picture, especially if you have placed your focus on non-strategic growth opportunities.

In this post, we will explore eight effective strategies in improving your business growth:

1. Invest in systems

If you’re trying to do everything on your own, then chances are, you’ll be limiting yourself to the prospect of growth.

A business that’s powered by systems is one that could handle multi-layered demands of expansion. That’s why it’s crucial to have a solid CRM, as well as a powerful e-commerce software that helps you focus on the important aspects of business expansion and growth.

Check your current operations and see what elements are repetitive or monotonous. Also, make it your objective to outsource and automate as much as you can. That way you can focus on the growth of your business.

2. Improve your homepage

Apart from improving your SEO efforts, and making purchases and sign-ups easy, make sure that you have a perfect homepage as well.

A majority of visitors who land on your site aren’t ready to buy anything. It’s also likely that they’ll land on your homepage. If it looks cluttered and difficult to navigate, then they’ll move on to your competitors.

If your web copy is terrible and it doesn’t show your product’s value, then they won’t be won over. If this something that you can’t do alone, you can tap other agencies’ help by typing something like “outsource website design Philippines” on Google for example.

Sometimes, making a simple change, such as making improvements on your homepage, can boost your revenue tremendously.

3. Focus on analytics

Large companies and tech giants like Facebook and Amazon have realized the value of using data. You should, too.

As a business owner who owns a website and social media pages, you can use freemium tools to gather insights from your customers.

For instance, using Google Analytics helps you gather insights on page visits, average time on site, bounce rate, how an audience arrives on your website, and so on. That way, you’ll know where to focus your marketing efforts.

Another analytics tool that you can use is Unbounce, especially if you wanted to know how you can optimize your landing pages and boost your conversions.

4. Research the competition

If you’re figuring out what you can offer your target customers, then you have to research your competition.

You can use tools like AdBeat and Similar Web, to be able to gain x-ray lenses to your ad copy, all your landing pages, and other stages in the funnel.

It also lets you uncover the online strategy of advertisers. Search for ads that are running for the longest time, and try to emulate those. That’s one of the best ways to scale your business.

If it’s working for your competitors, then chances are, it will work for you as well.

5. Always have a backup plan

As your business grows over time and processes become more and more complex, making quick adjustments can be rather difficult.

Having a backup plan in place in case there are emergencies and unforeseeable circumstances could help you better deal with inevitable bumps along the road.

6. Build an email list

One of the effective ways in growing your business is by building an email list. It means that you need to have a lead magnet. And if you have a lead magnet, it means you need to create a sales funnel.

See companies like GetResponse, Aweber, ConstantContact, Drip, and ConvertKit to build and manage your list.

7. Form strategic partnerships

Forming strategic partnerships with the right companies can certainly make a difference. It allows you to reach a large customer base quickly and easily.

But identifying the key companies to partner with is often easier said than done.

Here’s a piece of advice: Look for companies that complement your own. Get in touch with them and propose to them opportunities on how you can work together.

8. Host a webinar

Webinars are an effective way to promote a product or a service. It can also help a business scale quickly.

Webinars also have an automated selling tool for taking any service or product in the market and reaching a large audience fast.

Overall, they’re a fantastic medium for captivating your audience to make a purchase.

Final Thoughts

Scaling your business is hard and needs considerable time and effort. You’ll be wearing many hats, and you’ll be interacting with customers regularly. Eventually, all of these would take a toll on you.

Fortunately, there are ways to grow your business.

There are hundreds of resources about business growth strategies available online. Picking the right ones and applying them to your business will take your business to the next level, as you grow over time.

Digital Branding

Top 5 Website’s Features to Become Mandatory in Following Years

Steven on March 1, 2020

Internet marketing is the most important way of reaching new customers today. Web design is the presentation of your expertise, the way you approach new users or clients, so it is indeed extremely important that quality your website is optimized for your target group. Before we go deeper into the most influential aspect of Internet marketing – features for your website, let’s discuss how a good website is different from a great website.

Is Your Website Good or Great?

Today, it is way easier than 5 years ago to design and develop a decent website within a few days. Progress of different tools made it now, more than ever, possible to launch a fine looking website with less coding than before. Website builders, templates, themes, and layouts are there as well to help you upgrade a simple site to the professional one. Plus, with improving your website you are enhancing your business opportunities!

Considering all listed above, and the fact that internet users are accustomed to seeing websites all the time, on all their devices, it is necessary to have a superior quality website in terms to keep your customers interested! Everyone browsing the internet today can draw a distinction between cheap (PBN, community) site or custom and highly efficient one. Aesthetics have been improving over the last few years, so now we all want impressive features and super cool design.

Besides visuals, a “great” website provides smooth handing – what is also important nowadays to point out: “user friendly experience”. There is no space for a great site to “fail to perform” – it has to keep going on any task with no glitch.

Here are the 5 features we found extremely important to keep implemented and up-to-date to your site in order to rock it up on the www:

1. Invest in your site – chose features smart!

One of the main issues a lot of small or new businesses face at the first stage of developing their online appearance is – lowering the cost for the website in terms of having more budget for the following stages. If you really want to offer tangible value to your visitors and potential shoppers, then don’t hesitate to invest in certain features for your website. Your website should offer tangible value for visitors – so use interactive features to utilize the services available on the site. Customers love to create a sense of interaction, so think about the optimization of emails and offering them the news they are really in need of! Browse for the best WordPress web-design company which can help you with a custom website with totally unique features!

2. Keep in touch – chose the right and unique contact forms

Let’s not keep in look at how your content should be relevant and awesome in terms of visitors to assign to your contact forms. Also, let’s imagine that you did your homework and almost everyone wants an update from your awesome website!

Contact forms are there to help you get through your audience, and keep them informed. You should use them to introduce on-trend new features, frequently asked questions, personal touch or some “unique” offer for loyal customers!

3. Everybody loves Polls!

Here human nature already played a big role! All of us love to participate in discussions. More than ever, on the internet, those discussions can be “anonymous” – well not quite anonymous but you can “hide” under some pseudonym if needed.

Your site is there for people, so what people need- you provide! Make amazing polls from time to time or some other interactive features where people can vote or choose and that way feel needed from your site. Make people more involved in your business and they will come back to you!

4. What is going on behind the scenes?

No need for explaining this in detail – everyone loves to gossip and to see what it is “really” like to do something. So for having people more interested in what you do, a smart move is to do behind the scenes videos or blog posts or images, where you can share some of your funnies and fails. We are all human beings, we all fail – so why not share your weak spot with others?

It can only make you stronger 🙂 Also – don’t forget to add value to those videos, for instance why you chose to do that type of business and what exactly inspired you.

5. Reveal-Based Features

Sometimes we are attracted to things we can’t have. These characteristics are of great value when we talk about customer engagement and online marketing. One way to use this for your business is to introduce a sense of excitement among the visitors. For this purpose, you could try introducing reveal-based features. For instance, you can add games that require all the users to do a certain action prior to accessing the promotion.

Maybe those certain spots made you think more about why is it mandatory to have a super great and highly effective website, in the ocean of average or decent sites. Measure pros and cons and get into the game of “how to engage more”! Many Software development company in Houston follow the above mentioned principlesin roder to attract the visitors.

Digital Branding

The New GeoIP Extension Taking Over The Expanding Businesses

Steven on February 15, 2020

Introduction

Ecommerce businesses have been on a successful trend over the past few years. People have started considering them as the ideal option for their shopping purposes. This has been very helpful for the businesses as a whole. While there are amazing benefits to business with increased customer interaction, there are some increased responsibilities too. To be able to cater their customers, businesses often have to expand their courses of operations to different countries. This can be a tricky experience.

Why is expansion difficult for businesses?

Although some people might disagree but expanding to other countries is seen as one of the most critical steps in the business survival. Yes, it is a definite requirement when the customers demand, but it has its downsides too. There are a lot of things that a business has to consider while they are at it.

They need to keep track of the language the clients are willing to communicate in. Furthermore, the time difference also plays a huge role in maintain contact with the customers. The currency factor also comes in to play as the business will need to keep a track of the latest rates at which the currencies are exchanged. So how can the business tackle such scenarios arising?

The new Magento extension

The increasing problems in no way mean that the business should stop considering the idea of expansion. Instead, the business must look for solutions to these issues. The new Magento 2 GeoIP extension helps the admin to assure that they keep their customers satisfied at all times. This new tool will help in redirecting customers in accordance to their preference. It will maintain the switching of currency, language as well as the time as per the customer’s requirements. This will ensure that the business can expand the business with ease.

Functions of the GeoIP extension

The best part about this new GeoIP extension is that it will automatically detect the customer’s location. This way the business does not need to worry about these small issues. Instead they can focus on other matters of strategic importance. The clients will be redirected to the preferred IPs in order to ensure that they receive the best customer experience.

The tool also helps in mentioning the prices in the currency that the client uses. Before going ahead with any given function, the new extension will give a pop up window for the client to consider. The language change will also be done automatically making sure that the customers do not have to go through the hassle of translating. The tool also helps in restricting the noisy customers away from the website. This automatically makes sure that there are no free riders.

Advantage of GeoIP extension

As we have discussed the function of the extension above, it is a real asset for the business if they use it efficiently. This can help them in having the ideal customer service that will increase their customer loyalty overall. The customers will also feel that they are being respected and given attention. The ignorance of social barriers is a real plus for the business and it will help them in making their mark in the market.

Legal Branding Local Branding Personal Branding

Five Ways to Run a Successful Business Meeting

Steven on February 5, 2020

Do you have an important business meeting coming up soon? Whether it’s your first time or if you’ve been doing it for long, there can be some jitters and nervousness running it. So you’re probably online looking out for suggestions for a smooth and successful meeting, like thousands of others worldwide.

Not to worry, because you aren’t alone, it can be difficult trying to find the perfect strategy to have everyone satisfied with your meeting! That’s why I decided to help you out and compiled these different tips to run an efficient business meeting. So read on!

Five Ways to Run a Successful Business Meeting

So you’re about to head your business meeting and have the jitters? Whether it’s a confidence issue or an important audience, there are ways to keep your mind at ease. Follow these five easy and doable tips for your next meeting:

Have Your Meeting In Familiar Areas

The meeting place can be an important factor to boost your confidence. When you’re in a familiar and comfortable area, it can help set you up for a better performance in meetings.

After all, you wouldn’t be able to feel your best if you aren’t familiar with the place you’re in. Think of it this way: If you’re into sports, then you know that teams do even better on their home ground compared to other stadiums or fields. The same goes for business meetings, as the more confident you’ll feel in a place you know and like.

So if you can choose the area where the meeting will be held, do it somewhere familiar, such as your office’s conference room. However, if proximity is a problem to everyone attending the meeting, you can rent virtual meeting room too given they are just like contemporary offices.

Prepare a Professional Presentation

A presentation will speak for what you have to offer or pitch to your audience, which is why it’s absolutely crucial to make it as professional as possible. You wouldn’t want to give a half-baked presentation, which may confuse your audience or put them off. Regardless of what you’re offering, a good presentation can help create more positive responses.

Besides a well put-out presentation, you also need to deliver that presentation well, making sure you do so with certainty. When you do this, your clients and audience knows that you believe and know the field you’re working in. This makes it beneficial to reach your goals and receive satisfaction in all your meetings.

Highlight Your Achievements

The meeting should be focused on the main target and what you offer, yes. However, during the meetings, especially in off-meeting conversations, do try to slip in some of the positive results from your company. This can help customers trust your work even more and have them take action after the discussion.

Not only should you highlight the achievements in your presentations, but you should also add this on your website. There needs to be a section which highlights all your achievements at work because most likely, clients will check it before meeting with you.

With that said, don’t highlight just ANY achievement. Show previous accomplishments relevant to the meeting’s topic, so they are aware of your capabilities and how you’re of great use to them.

Know the Audience Well

As mentioned, clients would search you up before meeting with you to know what kind of a person they’ll discuss with. Just like them, you need to know your clients and audience the same.

Think of business meetings as if you were performing onstage, and your clients are the audience. When you know what they like, the more inclined they are to give positive feedback and responses.

Some clients may like the traditional and pain textual presentations, while others prefer even more creativity, with more visuals and samples to see throughout the meeting.

Make sure you know and give exactly what your clients want and need. You don’t need to impress them with frills, but with all the individual and relevant necessities to keep them interested.

Dress and Look Smart

And lastly, your appearance matters in all settings, especially in business meetings. Consciously or not, all of us would judge people by the way they carry themselves, and no one would listen to you seriously if you didn’t look confident and professional.

You don’t need to overdo it, the simpler, the better. You should wear something professional AND comfortable, finding the right balance between the two. Wear colors which suit you best and the attire asked for, depending on the setting and nature of the meeting.

Besides this, have a confident smile and gestures, making sure everything is all positive!

Wrapping It Up

We all know how nerve-wracking business meetings can be, especially if it’s your first time! Don’t worry, with the right tips and a good attitude, you can run things smoothly and have an efficient meeting with a lot to learn. Next thing you know, you’ll be running the conference room with ease!

I hope this article on how to run a successful business meeting gave you ideas on what to do. So don’t wait any longer and begin following any of these tips now.

If you have any questions or want to share your tips and experiences in business meetings, do comment below. All your thoughts are much appreciated!

Digital Branding

Steps On Building Authority To Your Website

Steven on January 13, 2020

Creating a website that may be considered as an ‘authority’ might take some time. Nonetheless, there are some important factors that when implemented properly, may affect the time it takes your site in becoming an authority.

These main factors that we are saying are also the basic factors in building any website. However, the approach is much more different. In this post, we are going to look at the five steps on building SEO authority to your website.

Step 1: Website Creation & Branding

Create your own website. If you haven’t decided yet how to build your website, try to use a builder, like WordPress or some other builders if you know any. When you build your website, consider the following factors:

Create a brand that can ensure people know what your site is about once they visit.
Create your brand logo, which is professional and memorable at the same time.
Select an effective color scheme, which may time together with your logo and brand.

Branding is very important before you even start your website. This is essential in becoming an authority for your niche, and people will surely recognize your brand.

Step 2: Keyword Research

Evaluating the competition and researching effective keywords is so important. These are essential in content creation. You may start off with the low competition keywords and build content, about 30 articles. This will allow you to have a grace period, which allows you to rank for your content.

After that, make medium competition keywords, which will help you rank in the searches. This will establish your site and build your image of what your site is going to be in the search engines.

Step 3: Content Creation

Search engines like Google are in a semantic world. This means that when your theme your keyphrases/keywords & contents properly in your articles, you’ll definitely rank better. You should create content that is of great quality. Remember, beauty is in the eye of the beholder.

Quality is determined by content, which helps someone ion solving a problem –learn techniques to create better content that will catch your audience’s attention. With great content, comes more return visitors, and higher ranking on SERP.

Step 4: Social Networking

This is huge for a deal and has great potential. You can build your website’s presence on various social networking sites. They have the biggest capacity of your brand and the authority of your website. Getting highly targeted links and traffics from social networks is important in starting to build your brand, as well as establishing the human side of your businesses.

Step 5: Building Backlinks

Creating a backlink profile is necessary for building authority to your website. The most important factor in doing so is to make the links relevant to your niche. Straying off-topic might cause you penalties. Ensure that when building backlinks, you are following the best practices.

While the abovementioned elements might seem the same as those you read in other SEO articles, there’s actually an elusive difference. Done right, these five major factors may allow your website in building authority much faster and will maintain your site’s presence as an authority for the years to come. It might take some time to build authority to your website, but through simple methods, you can speed it up!

About the author

Usman Raza is the co-founder of a Christian Social Media Agency and marketing strategist working with various brands online. Usman is the content marketing manager at an Email Marketing Agency in Los Angeles, Best PSD to WordPress, and Nano Hearing Aids. He is devoted to helping small businesses bridge success gaps by providing in-depth, actionable advice on digital marketing, SEO, and small business growth. Follow him on Twitter @usmanintrotech.

Digital Branding

What Are the Benefits of jQuery for Your Website’s SEO?

Steven on November 26, 2019

If you are a business owner who is about to build a new business website, then it will be important for you to check out the implications of using jQuery to improve the search engine optimization of your business website. This article will help you understand the various different nuances of jQuery and its effect on your SEO.

It is important first to understand what jQuery means – jQuery is basically an accurate and quick JavaScript library that will simplify the traversing of HHTML documents. It will help in the event handling, the production of animated content and also Ajax interactions which can help you with faster web development. jQuery will completely change the way that you use your JavaScript.

What are the basic benefits of using jQuery?

Here you will get a short and brief presentation of the different benefits that you can get by using jQuery on your website.

1. Improves your search engine optimization – These days, search engines have developed a lot with regards to being able to go through content which is set up in Flash also. Everything that is put in jQuery will get set up as the text. As a result of this, this content will be easily readable to various major search engines. This will help in exposing your content (which needs to be rich in its keywords) to a large global audience.

2. It will help to save your time – The five lines of a jQuery would be equivalent to about twenty-five lines of a conventional and traditional code in JavaScript. As a result of this, the sizes of your various files would get smaller, and this will help in making your web pages load faster. As you are already aware, that fast load speed is one of the most crucial aspects of SEO in our times, and hence, this will greatly help in increasing the organic traffic on your business website.

3. Plug-in friendly – With jQuery, you will never be in short of plug INS. There are thousands of plug-ins that you can find all over the internet for jQuery. These plug-ins will help in making your business website more enhanced. They will help you to create amazing special effects in a relatively quick and short span of time. Plug-ins will help in improving the utility of a business website, and hence, it will be making your website more functional.

4. Help in clearing doubts – You will be getting plenty of plug-ins for using with jQuery all over the internet. This will automatically mean that you will find plenty of help and guidance to help you solve and sort out any technical issue which you might face while developing your website. You will find a very helpful and large support community over the internet that would help you and solve any bug related issues that you may face.

5. Ease of use – It is worthwhile to understand that jQuery is also extremely user-friendly, and it is quite easy to implement by web developers while compared to other types of applications. Thus you will be able to get a hassle-free experience.

6. It is friendly with different browsers – Because of its huge popularity all over the world; jQuery has become the most sought-after JavaScript library at the present moment. It will continue to remain so for a long time in the future also. As a result of this, jQuery easily works in every major web browser. Thus your website can be easily accessed by users from all over the world on all major web browsers.

7. It is free – jQuery is free and open-source software. This means you will get plenty of added advantages like themes, modes, plug-ins, and so on. You will also be saving money.

8. It is mobile friendly – These days it is quite common to see that most people access the internet from their mobile phones. The rise of smartphone technology and cheap data and internet plans has ensured that in the future, most business transactions would take place over smartphones. As a result of this busing, owners would have to make their websites become mobile-friendly as well; this means your website needs to have a responsive web design so that it can easily be opened on different devices with different screen sizes.

Responsive web design is crucial for this to happen. But along with the responsive web design, you will need to have applications on your website, which can be easily accessed from mobile phones also. It is amazing that jQuery is also supported by all major mobile devices (this includes tablets also). Any mobile phone in which the web browser can support JavaScript would be able also to run jQuery. However, you should remember that some devices like the iPad and the iPhone do not run any Flash ever at all.

9. It will simplify your AJAX – The Ajax matrices are crucial technical aspects of your business website. With a simplified Ajax, you will be able to improve the crawlability of your business website for search engines. This will help in making your website get indexed in a more efficient and beneficial manner, and that will consequently help in improving the organic web traffic of your business website also.

Because of a combination of all these factors, jQuery will be extremely useful for your business website. Your web developers would be able to make your web pages come alive; they can make them more exciting and interactive. The web designs will appear cleaner, and it would be effectively user-friendly. The visitors to your website would be amazed by the experience. For more information on jQuery and search engine optimization, you should visit Dental SEO companies.

Conclusion

Search engine optimization is a crucial aspect of business websites. You need to make sure that you implement it to become successful online. And by using jQuery, you will be making your business website more optimized. Get the help of professionals for this.

Digital Branding

15 Ways Live Streaming Can Improve Your Business

Steven on November 22, 2019

Live streaming is an innovative solution for businesses that want to leverage the opportunities offered by technology without spending a fortune. Unlike earlier days when live streaming required expensive setups, today both amateurs and huge enterprises do it in the same way. Businesses of all sizes and levels are streaming live videos to conduct live virtual meetings, online training, and seminars, etc.

According to the Interactive advertising bureau, nearly two-thirds of the global online audience has watched live videos of some kind. With live streaming quickly becoming a mainstream thing, its utilization as a marketing tool is inevitable. Today, live streaming is an important asset in the marketing strategies of businesses of all kinds.

To start with, you can use social media streaming on platforms like YouTube Live, Periscope, Facebook Live, or Instagram’s IGTV. Use Blerp if you want to add sound alerts to your stream. You can also move a step ahead and create a live-streaming website of your own to explore unlimited business opportunities. So how to create a live-streaming website?

It’s a systematic process with multiple steps where the first step is to understand the benefits of live streaming and how to use the same for business improvement, which we are going to discuss in this article. Here, we look into 15 ways of how live streaming can improve your business growth.

1. Build trust and transparency

As per the general purchase behavior of online customers, people prefer brands they already trust. Customers tend to associate trust-worthiness with the quality of the services offered. Live streaming can be a great way to build trust among your audience by showing an unscripted side of the brand in a transparent way.

For example, you can live stream to candid moments, behind-the-scenes, and back-end processes to magnify your brand’s transparency to the audience outside your customer base. Moreover, when you share your live videos on social media channels, your posts could earn more shares and positive comments, which further help in establishing yourself as a reliable brand.

2. It is cost-effective

One of the best aspects of using live streaming for marketing is affordability. Before live-streaming came into existence, most brands relied on TV to display their ads, videos, and reports. This, of course, was a costly process. However, today with a high definition camera or a smartphone and an internet connection, businesses can broadcast live videos effortlessly. Additionally, most social media platforms like Facebook, Instagram, and YouTube allow live streaming free of cost, though there are some restrictions.

3. Encourage user engagement

With live streaming, it is easy for businesses to get feedback from their viewers through comments, likes, and the number of shares. Facebook says that people comment 10 times more on Facebook Live videos than normal videos. Live streaming is an excellent way to engage your online audience. It generates buzz that excites viewers. Chats and live commenting are significant to engagement and besides that, you can also create polls to keep your viewers engaged and get real-time feedback.

4. Facilitates real-time interaction

Live streaming offers a unique advantage to be real and genuine with your audience and followers. Being a real-time tool, live streaming helps in establishing a genuine real-time connection with your audience effortlessly.

5. Sharing a live stream is easy

Another unique thing about live streaming is that, even after a live stream ends, it is easy to save a video to your social media channels and use it as a video-on-demand. It helps in bringing-in repeated exposure to your audience. For example, if you are broadcasting live via Facebook Live, the video shows up when a user’s friend reacts to it or leave a comment on a live stream. Once the live stream is posted to Facebook page, it again shows up in the feed so that people who have missed it can view it again and share it with other people.

6. The possibilities to experiment are endless

Unlike other digital platforms, live streaming offers a lot of opportunities for businesses to experiment. You can try out new production styles for live videos to see what works best for your audience. Try testing raw video and highly produced live videos to see what your audience responds to the most.

7. To recruit employees and interns

Yes, you heard it right. When technological advancements are at peak, why not use them the right way to capitalize? You can use live streaming to take your hiring process to the next level. For example, Grubhub used Snapchat to enhance the interest of the audience in their internship program and lock down a summer intern. It posted a slideshow in snapchat stories to explain how interns could apply for the post.

8. Collaborating with a popular event

One of the best ways to gain more exposure in live streaming channels is by coordinating with a popular event where most people tune.

For example, Taco bell gained more exposure on snapchat when it uploaded a snap story movie in coordination with MTV movie awards gaining a huge reach and improving brand awareness.

9. Show off the real process

Broadcast live sessions to show your followers how your business works. Generally, your audience gets to see either the final product or services you offer. They never get a chance to understand what exactly goes in the back-end or the processes involved in the whole game.

For example, Nasa hosts live videos on google hangouts especially for audiences who are interested in aerospace research and who like to learn more about the organization.

10. Run a contest

Another way of using the power of live streaming to promote your business is to run a contest through your live videos. You can run the entire contest through a live session by interacting with the audience and allowing them to participate via comments or a link that you provide in the video description.

11. Show off skills

Live streaming can be a great way to show off your skills. It can be anything like broadcasting a USP of your business to show that you are really good at what you do. For example, Tastemade hosts food show series on Facebook live and showcase their skills to gain social traffic and to engage their fans. This works well to gain exposure and make people coming back to your brand.

12. Get your fans to laugh

Live streaming needs not always be about the technical aspects of your business. You can also go live just to entertain your audience. Occasionally, try doing different types of videos doing something humorous to create tons of social and website traffic. Use a professional live streaming software to create a great looking broadcast with advanced features to impress your audience.

13. Make product announcements

Showing the unique moments like product announcements and related news, you can build excitement among your target audience about your brand. Make them a part of your new venture to improve the chance of them converting to your customers. For instant Chevrolet live-streamed the CES 2016 event where it introduced its Bolt EV model. In this way, the brand could reach out to both audiences who were a part of the event and who weren’t physically present.

14. Broadcast interview sessions

Do live sessions to interview important people who are connected with your business or with anyone whom your target audience can relate to. Broadcasting live interview sessions generate interest among your target audience as they get to know the otherwise-not-known side of your business. For example, Benefit cosmetics went live with their chief Beauty Ambassadors Annie & Maggie Ford Danielson which fostered pretty good engagement.

15. Go behind the scenes

Host behind the scenes live sessions to show your audience about the things normally they won’t get to experience. It can be anything like showing the backstage of an event, the making scenes of a product or something that is out of your business activities as well. Offering anything out of the box will keep your audience interested and engaged.

In conclusion

Live streaming is an excellent way to reach out and connect with your audience by facilitating real-time conversations. Launching a live streaming platform also holds potential in this technological environment. You can start a live streaming business and let other businesses use your platform to connect with their audiences. Learning how to start a live streaming business is a profitable idea in 2019. Now is the real-time to leverage the power and potential of live streaming to grow your business or start a new business aligned with it.

SaaS Branding

Technologies that Helping Businesses Generate More Sales

Steven on November 20, 2019

The marketplace is swamped with high-tech tools that claim to make life easier for salespeople who are constantly on the move. However, with so many options, it can be a little overwhelming trying to pinpoint the best solutions for your selling style. Which tools work best?

You might have heard of mobile, analytics, social, and cloud tech. Not only does technology help streamline business operations, but it also helps with sales and marketing. New technology can give you a strategic presence across a variety of platforms. These technologies give top salespeople the advantage over other professionals and should be made a top priority in the coming year. Here are just a few ways technology will boost sales in 2019 and make you a more productive salesperson.

Say Hello to Social Networking

Those salespeople who do not capitalize on the connectivity of social media are way behind the times. Social networks like Plaxo and LinkedIn were specifically created for business-minded professionals just like you. Not only do these sites give expert salespeople an outlet to connect with their peers, but they also allow open communication with consumers, potential customers, and other businesses. These platforms help spread the word about your unique solutions and make your brand more personalized. If you are looking to put your network to good use, expand your list of contacts and create opportunities, then leverage social media.

Qualifying Prospects

In addition to networking on social media, tech tools will help salespeople get the qualified leads they need. Resources like Lead411 and NetProspex can provide sales with company addresses, business email lists, and phone numbers. Some of the best B2B lead generators are a great solution for all professional salespeople in providing qualified, You new and targeted prospects.

Prioritizing and Leveraging New Information

As you might guess, there is no shortage of information out there. Most people spend their days tweeting, emailing, posting and sharing—possibly even over-sharing. Most days it seems like a cacophony of howler monkeys barraging you with information. With just a few tech resources you can prioritize this information and easily find the information most relevant to you and your selling style. Evernote, Scoop-it, and Flipboard can help you organize and engage more effectively with your feeds. Not only are the layouts organized and user-friendly but also accessible across computers, phones, and tablets. You can easily stay abreast of updates and get results based on your queries. You can receive alerts if certain prospects, clients or other businesses are in the news.

Lighten Up

In the field, it is difficult to lug around a heavy laptop. Modern technology now has a solution that will lighten your load while traveling. The tablet is the way to go. Smartphone efficiency is crucial for making deals, reaching out and staying in touch. It is necessary to access emails, check websites and use software applications on the go. Some ultra-mobile tablets include Apple iPad Air, Dell Venue 11 Pro, and Samsung Galaxy Note 10.1. These best-of-the-best tablets are easy to use, carry around and prove to be just as powerful as those overweight PCs.

Forecast Remains Cloudy

Another must-have tool for 2019 is a fast and secure cloud system. With cloud solutions, you can work as a cohesive team, collaborate with customers, develop new and profitable relationships, and support more effective work-flow processes. They are fast and reliable, easily used by new employees and veterans. Sales Cloud, Box, and Okta give team members easy access to applications, documents, and systems anywhere and on any device.

Old-School Resource with New Technology

Still one of the best resources for many sales professionals is good old-fashioned, person-to-person communication. However, those who suggest “just calling” prospects will be ridiculed. This is no joke. Sometimes, a live conversation is the most effective method for hitting up prospective buyers. The most affordable connectivity options include Skype and ooVoo, allowing salespeople to video chat, instant messages and make Internet calls anytime for FREE. These sites and apps work on computers, tablets, and mobiles, and provide a whole new way of staying in touch.

Author: Usman Raza is the co-founder of Christian Marketing Experts LLC, a marketing consultant at SeedX Inc and working with various brands online. He is devoted to helping small businesses bridge success gaps by providing in-depth, actionable advice on digital marketing, SEO, and small business growth. Follow him on Twitter @usmanintrotech.

Digital Branding

Colour Schemes and How They Affect Websites

Steven on November 18, 2019

Have you ever asked yourself how the colours on a website affect users that interact with your brand online? If you haven’t, you should. There’s a reason why top brands in the world seem to use a limited spectrum of colours when they need to invoke a particular action from the website users.

The main goal of having a website has gone beyond brand awareness to holistic experiences that warm-up users to patronize and become fans of a brand. This means that brands are selling more via their websites even if they don’t directly accept payments on the platform. The way colour is used in alliance with the brand direction is such that users find it easy to make important decisions like committing to a brand or not.

How do I choose a colour scheme for my website?

Take a cue from your logo

As obvious as this may sound, there are small businesses that have website colour schemes that are in contrast to their logo and overall branding. When trying to choose a colour for your website, your brand’s colour or colours should be your first point of call. If you have chosen brand colours that don’t necessarily achieve the goals you want visually, it’s never too late to change your branding. At this point, your best bet would be to consult an experienced company when it comes to website development.

Study your demographic

It’s a no brainer for businesses to study their target audience before making business decisions but many brand owners forget to take this into consideration when deciding on the brand and website’s colour scheme. If you’re making a product that’s mostly for women, you want to go with colours that women generally like.

Understand your products and services

In combination with studying your demographic, you need to present your product in a way that visually communicates the value product or service provides. An example would be using shades of green for products that have to do with agriculture or being organic.

A few colors and how they affect people when they visit your site

Black

The colour black is associated with power, authority, and luxury. A mixture of black and gold or black and white when done properly helps a brand exude a luxurious look and many brands have taken advantage of this. If you take out time to look through some of the biggest luxurious and powerful brands in the world, the colour black won’t be far off.

Orange

Colour Orange is associated with fun, warmth, and confidence. It is usually used when brands desire to do something happily or get into a mood that makes them carry out a positive action. An example is how call-to-action buttons are orange on many e-commerce websites to encourage users to buy products.

Pink

The color pink is a compassionate and nurturing color. It is a non-threatening color that calms and reassures the viewer. It is associated with love and romance. It’s common to see many websites that cater to women’s fashion be in the color pink

In conclusion, it is of great essence to carry out proper research on the psychological effects of colours before making a decision as to what colour scheme you want to be attached to your brand. This piece may not have covered everything you need but a quick search on Google will help you with a lot of clarity as per which colours are great for your brand.

Digital Branding

Expanding Company Awareness Beyond Logos: How Flyers, Stationery, and Pop-ups Can Boost Your Business

Steven on November 17, 2019

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Almost all businesses perpetually look for ways to increase their brand awareness. The most common and traditional way to get people to know about you is word of mouth marketing. With the entry of social networking sites, this form of marketing has gained a great deal of popularity.

Even though this form of marketing is beneficial, it can only be used to promote your existing services. What should you do if you are launching a new range of products, or if you are organizing a special event? For this – and even for traditional marketing – you should always employ more than one method for creating brand awareness among the people. Let’s have a look at what other marketing methods you can rely on for reaching out to more people.

Use Flyers for Marketing

A flyer is typically distributed among people by a company representative. Beside street distribution, there are other ways as well to distribute the flyers including newspaper insert, instore distribution, and door-to-door mail drop.

The best thing about a flyer is that it allows you to get creative. A well-designed flyer with a killer copy will attract the attention of a large number of people. Also, you can insert discount coupons or vouchers in the flyer as a form of incentive for your customers, getting them to visit your business.

An internet user sees an ad on a website and forgets about it in a day or two, but since flyers are tangible items they will remain in sight of your prospective customers who are more likely to act on them. Flyers are a tried and tested way of marketing and can help you substantially in reaching out to more people and drawing them in to your business. Designing a flyer is now no more time consuming as you can design one within a minutes with an online flyer maker tool.

Don’t Ignore Pop-Ups

Suppose you are running an online store exclusively or you don’t have enough funds to open another branch. You can always set up a pop-up store for additional revenue. Unlike traditional stores, pop-ups are easy to manage and don’t require big monetary investments.

Pop-up stores can also be seasonal. For example, you can set up your stall in a mall or any other shopping area close to a festive season to increase sales.

Importance of Stationery Marketing

No one can deny the importance of business stationery for creating a long-lasting impression among your clients. Always use high-quality premium paper or other relevant material in all your correspondences.

Customized notebooks and pens are also popular business stationery items. You have to be careful about the color theme and the design of your stationery. Make sure that everything is consistent with the tone of your business. Such premium products basically show the effort you put into your brand – something which makes a huge difference in how people view your business and what it stands for.

Wrapping It Up

The different marketing methods make it easier for your brand to create a stronger image among both potential and existing customers. By trying these offline marketing methods, you can easily increase your revenue by reaching out to more people.

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