Digital Branding

Importance of Rank Tracking – How to Choose the Right Rank Tracking Tool?

on January 23, 2019

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While focusing full-fledged on SEO and marketing for the website, you would be concerned about how the site is ranking on the various keywords you are optimizing on. Earlier it was really easy to know keywords ranking through various rank tracker tools. But these days things are not that simple and easy. Many factors intervene rank tracking such that not all tools work great.

You have to be selective with your rank tracking tools for these reasons. Even before that, you must know why many rank tracking tools do not work after some time and why your website also may get penalized for using them. Then only, you would understand how to pick a good rank tracking tool to track the site rank on various keywords.

It was simple to track ranks in earlier days of SEO

Rank tracking was simple in the early days of online marketing and SEO. That’s because Google was still in the developing phase, and no other search engine in use also were that advanced in programming, to bar the tracking software and systems. Also in the earlier days of SEO, ranks were visible through plugins and tools and are the number one in search results mattered a lot, and highly. But things are different now. Now SEO experts and even the layman knows that it’s not the number one position of the SERP that matter the highest, although it matters considerably.

Rather it’s the amount of organic traffic you are getting, and then the conversion rate of that traffic, which mainly matters. And that is why, along with the search results page and rank, the other metrics like conversion rate, organic search traffic, etc. are considered to realize the status of the site against the target keyword.

Rank tracking is still important but gone tricky

Rank tracking still is important. A good rank ensures great visibility. And great visibility ensures organic traffic. When you get organic traffic, you get good conversion rates and leads both. Hence you get leads, and you can use them in whatever way you like to increase business and revenue. Hence, a good ranking is a great stepping stone to success in online marketing and e-commerce. But there again, knowing where you rank exactly based on the particular keyword has become much trickier. A normal rank tracker who used to work well in earlier days do not work now, and there are plenty of reasons for them, the main reason being the advancement in Google’s platform and search algorithms. Google do not like rank tracking software and tools. Hence it has made its system such that rank tracking gets limited.

Why Google hates rank trackers?

Google hates rank tracking software for some solid reasons. Google is a search engine that gives results free of cost for common users. But Google has to generate income. And it draws all its revenues from sponsored ads and featured listings etc. That is why it does not like entertaining software, which would not click on its ads on a results page. The result is displayed for queries made by rank tracking software is wastage in the eyes of the search engine operators. That is why Google does not like rank tracking tools which utilize the page data and does not give anything in return to Google.

Google APIs

Google has designed APIs for rank tracker management. APIs are Application Programming Interfaces. Using these Google has effectively brought a bar or limitation in rank tracking. Only the developers can use the APIs to scrape rank data against keywords without getting through the general google interface, and that too for free. And there is a limitation to how many ranks data can be obtained. After this limit is over, or after a number of queries, Google does not offer any more data in the day. This limit makes rank tracking a headache using Google APIs. The way developers and rank tracking use to bypass this limitation are scraping of the rank data directly from the Google’s search results pages.

The downsides of scraping rank data from Google SERP

There is a big downside of scraping rank data from Google. When you are scraping you get either tracked or barred. When multiple requests come from a rank tracker in Google search, then Google starts displaying a CAPTCHA to find out if the request is being made by a human or a computer program. Normally tracker tools would not pass the CAPTCHA test, and hence gets barred. Some tools can pass the CAPTCHA. In that case, their IP address gets tracked by Google. And when the multiple queries come from that IP address, then Google blocks that IP and the tool can no longer use that IP to scrape rank data through plain SERPs.

You can bypass APIs and get your advanced rank tracker system

There are rank tracker systems and tools, which can bypass the APIs, and also the IP blocks and CAPTCHAs of google. There are advanced rank tracking systems, which can still tell you keyword based ranks. The types of rank trackers available are:

  • Browser-based tracking plugins
  • Desktop App based rank trackers
  • SaaS Apps which are website based services

These three types of rank trackers can help you out without getting your IP blocked or website banned.

Important features that should be present in a good rank tracking tool

There are some features that a good advanced rank tracker tool must have. Check for them before starting to use one, or get advised by expert rank trackers like Fyrebird Philly:

  • As because Google shows personalized search results based on how you are using the results the tracking tool must have features to bypass this personalization.
  • Ranks differ as per geographic location. And the tool must be able to show you rank results based on location.

Finally

You can get a vivid idea of how your marketing and SEO team is performing, based on the rank report you get. Only your tool for tracking must give you legit results that you may rely on. Hence this must be chosen carefully.

Legal Branding

Ways To Get Approved For A Personal Loan For Debt Consolidation

on January 23, 2019

Just like anybody, you too may know that credit card debts are the high-interest loans. Most people have multiple credit cards from multiple issuers and use them at several instances, all of which may not be logical enough for proper reasoning. Therefore, it is easy and very common that people will have multiple credit card debts at any given point of time. Each of these debts carrying high interest will make the repayment aspect a bit confusing, complicated and even impossible at times.

If you too experience such a situation, you may have to seriously consider taking out a personal loan to consolidate these high-interest debts. Just like the credit cards, personal loans are also offered by several banks and credit unions. Using these personal loans prudently you can either consolidate or refinance your debt transforming it into a loan of lower interest and with a single fixed monthly payment.

There are several benefits of taking out a personal loan from a bank to consolidate your multiple credit card debts making a viable option but there are a few disadvantages of it as well that you should not overlook. Few specific types of personal loans may carry higher interest rates as compared to any traditional mortgage or auto loan.

It is therefore required for you to know the best ways to increase your chances to get fast approval of your application, should you decide to pursue a personal loan for debt consolidation.

Type and amount of loan

First, you will need to decide on the loan type you want to be given the fact that there are primarily two main types of personal loans namely, secured and unsecured.

  • Secured loans are those for which you will need to pledge collateral security to get approved. This collateral security can be your car or your house and this collateral can be possessed by the lender in case you default in making your payment. However, the fact that you have to put up collateral for it, these secured loans usually have flexible and looser requirements for eligibility such as a low credit score, greater borrowing capacity, and a lower rate of interest.
  • Unsecured loans, on the other hand, do not require any collateral to avail. Ideally, the loan providers based on your ability to repay and creditworthiness to grant you such loans. Therefore, you will need a higher credit score to get approved and get a higher interest rate than secured loans.

To get fast approval to be sure about the loan type you may be eligible for before you apply.

The amount of money you want to borrow will also influence your loan approval process and speed. You must know how much to borrow before you apply for a personal loan. For this, you will first need to tally up the amount of the existing debts that you want to refinance or consolidate. Knowing your amount and personal loan requirements will help you avoid asking your lender for an exaggeratedly high amount.

Procrastination and credit

When you want to deal with your debt you will need to act fast. Procrastination will not only make things complicated with regards to your debt but will also make your financial future bleak. It will also make things harder when it comes to processing your personal loan application down the line. You may even lose your confidence in taking it out and in your ability to pay it back.

You must also know your credit before you apply for a personal loan so that you are sure to get fast and positive approval. The state of your credit will matter most significantly in the approval process of your personal loan application. Ideally, it is recommended to check both your credit report as well as your credit score from the credit bureaus at least once a year. When you check your credit score make sure you:

  • Check it with all three credit bureaus for free
  • Closely examine the report for any negative or improper information that may hurt your chances of loan approval
  • Dispute any errors you find in your report and have it removed from the credit report and
  • Get two of your updated credit scores for free.

Before you apply for your personal loan make sure that you do everything possible to improve your credit score if you find it to be too low for fast approval.

However, you may also take help from Nationaldebtrelief.com if you are in ominous need of debt relief and do not have any time to wait for your credit score to improve.

Find a suitable lender

Your choice of the personal loan provider will also influence your loan approval process. Therefore, research well to know who you should apply for a personal loan in the first place because all financial institutions are not created equal. Remember a few points to follow when you research search as:

  • Shop around for several lenders to compare loan terms, amount, rate, and quality of service
  • Do not only rely on and resort to banks but look for other credit unions as well
  • Know the requirements of each and choose the one that needs minimal documents and is most likely to approve your loan application
  • Do not finalize at the first offer
  • Review the fine prints and consider all other options.

Lastly, create a checklist once you are ready to go ahead with your personal loan application. Include all the documentation that you will need to provide the loan provider. You may also have to meet your creditors as well as your employer and other people to collect all the documents required. Therefore, devote some time to know about the requirements and make sure that the documents are complete in all respects and authentic.

Remember, incomplete applications may result in an immediate rejection. Lastly, before you apply to remember that debt consolidation will make sense only in certain scenarios. Therefore, understand the total cost of the personal loan to the current debts to make it the right choice for you.

Digital Branding

The Key Role of Android App Development and AdWords Management Services in Business

on January 23, 2019

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With the crazy spread of android phones the world over, their involvement in the improvement of business is no surprise. Likewise, transparent and refreshingly different Google AdWords management services also uplift your business volume to your amazement. These services can help you make your small or large business highly successful and popular within a short period. So, every business must use some AdWords services like hands off Adwords management services, etc. to achieve this target. Similarly, every business needs specific apps as per its own requirement. You may hire some android app development company to develop apps which you require for your business. Followings are the salient features of the key role android apps play to uplift a business.

  • It is quite appreciable that android apps are easy and handy to be used by anyone. A person with an average IQ level can use these apps quite efficiently.
  • Miraculous changes have been introduced to our daily life by the use of android apps. That is why they are so much in demand round the world.
  • A well-designed android app is the most important tool to access the right information.
  • Android apps have compatibility with all versions of operating systems and devices.
  • Android apps present solutions designed to take care of the issues of future compatibility.
  • Android apps have the ability to surpass all the competitors in the market. The regular updates of operating system are touted as response to its competitors.
  • Widget creation stands for the specialization in android app development, for it utilizes the capabilities of platforms to create innovative solutions.
  • Android apps provide utmost convenience to the customers. With the help of android apps, consumers can undertake many aspects of interaction easily.
  • Android apps facilitate the people with facilities available on the desktop, making it all quite easy to use.
  • Android apps increase the revenue and sales by enabling the people to shop on the go. They can now order anything online and get it delivered without any botheration of going to the market physically.
  • Android apps reduce on-premises cost. You do not have to pay the workers for the specific job which costs you very cheap through the apps. You will have to pay comparatively less amount to the android app development company.
  • Android apps developed by some app development company serve as icing on the cake of your smart phone.

When you decide to go with the mobile having developed android apps, you must also understand how to benefit from it the maximum. You must be aware of how it can help you generate revenue for your business directly or indirectly. Be sure about what you expect from your mobile app to do for your business. Keeping in mind the following points, you can judge which android business model is right for your business to prosper.

  • Pay to download: This model pays you for your mobile app even before it is downloaded.
  • In-App purchase: These are very common nowadays, for they allow the users to buy only what they wish to.
  • Advertising: This most popular business model charges its users as cost per mile or cost per click.
  • Information Apps and Branding Apps: These impart information and help build a brand for your business.
  • Apps that are part of business processes: A very popular and typical business model chosen by companies. These apps are actually part of the set of services the company provides to its customers.
  • Affiliation: This model of affiliate system could be a great way to go for android apps.     

Thus, it is absolutely right to say that Android app development and Adword management services play their key role in improving your business.

Local BrandingSaaS Branding

4 Brick and Mortar Stores That Prove Physical Retail Isn’t Dead

on January 23, 2019

Many people nowadays believe that retail is dead or dying. Since most consumers shop online, there’s really no need for brick and mortar stores, is there? That’s quite wrong actually. Sure, shopping online is more convenient and oftentimes cheaper but there are factors online shopping simply cannot provide. For instance, you’d want to try on the clothes or the shoes to make sure they fit and look good on you before you actually buy them.

What’s more, you’d want to see and try out a product to make sure it suits your needs before you order it. People tend to take things for granted. Just because people prefer to shop from home doesn’t mean there’s no need for retail. As a matter of fact, the retail industry is still pretty much alive and kicking with no signs of going out of business any time soon. In addition, people still prefer to visit brick and mortar stores whenever they can. That being said, here are a few brick and mortar stores that prove physical retail isn’t dead.

T.J. Maxx speed to market

T.J. Maxx or TJX is an American retail store that specializes in selling products at generally lower prices than other competitors. That alone is a unique selling proposition but that’s not the key feature TJX has to offer. What is it that makes TJX retail stores so appealing? It’s speed to market and empowering consumer decisions. As a matter of fact, TJX allows customers to cut deals on the spot.

What’s more, TJX renews its inventory as often as every 24 hours, meaning they constantly have a new assortment in the stores every day. TJX has well-over 3,800 physical stores in place with a goal of reaching 5,600 stores worldwide. Furthermore, their profits and revenue have been on the rise for the past 33 quarters in a row. The key takeaway here is that customers know that if they find something good in the store, it won’t be there tomorrow, so they buy on the spot.

A unique experience from Apple

Apple’s takeaway on consumers experiencing the product before buying it has led this company to open more and more retail stores. As a matter of fact, two-thirds of Apple’s revenue comes from its retail stores with the highest sales-per-square-foot in the retail industry. If you visit various Apple store locations, you’ll quickly realize as to why this company is betting big on retail.

That being said, Apple designed its in-store experience and trained their staff to provide mobile check-out with a focus on building relationships with customers and adding value to their lives instead of just sell them a product. Apple has over 500 stores worldwide but they also continue to innovate. Apple plans on improving its in-store experience by improving the hardware, software and architecture of its stores. Some stores now include a boardroom for the community and even a town square for bigger stores. Apple also plans on replacing around 35 stores with new ones each year.

Kuwaii’s strong values

Kuwaii is a fashion retailer based in Melbourne, Australia. They are focused on developing and designing top quality attire and footwear that’s made to last, which is the opposite of today’s fast fashion trends. Kuwaii’s first location opened in Brunswick, Melbourne in 2012 and the company doubled its size. They later opened yet another store in 2014 and doubled their business once again. How did they do it exactly? According to the Kuwaii’s owner, Kristy Barber, the secret lies in strong values and the local community.

Kuwaii’s key takeaway is that their items are created by hard-to-find artists and creators. Kuwaii supports and collaborates with artists and other brands by hosting sales and other events for them. Kuwaii also prefers to tell stories behind individual pieces of clothing and how they came to be. The fact of the matter is that you can attract consumers who relate to your values but only if you stick to your values at all times.

Books@One’s sense of community

If anyone can prove physical retail isn’t dead then it’s a retail bookstore. With the rise of digital formats, such as eBooks, people would think that hard-copy books will soon die out. However, every true book fan knows that nothing can replace paper when it comes to books, no matter how convenient eBooks might be. Books@One, a brick and mortar bookstore based in Ireland, is very well aware of how important books are.

Their goal is to not just sell books but create a sense of community where people can participate in events or simply sit down and enjoy a book while they sip coffee and chat with others. Their community-based initiative has the potential to change Ireland according to The Irish Times. For their takeaway on customer experience, Books@One owners Brid Conroy and Neil Paul said: “We’re creating an atmosphere where people engage with books in a communal way again.”

People are social beings, which means they need human interactions every now and then. Retail stores are there for when you want an experience you simply cannot have in the online world. That reason alone proves that brick and mortar stores aren’t going to die anytime soon.

Legal Branding

Debt Settlement Based Affiliate Programs With Back End Processing Are Growing As Business

on January 21, 2019

The debt settlement program under the affiliate notion is money up front based payment structure. With all the new regulatory laws, a debt settlement based affiliate advance fee model is no longer anything of the past.  There are two major pluses of such program as it will allow the affiliates to get paid faster than the higher commissions. This will allow the affiliates to just cover the marketing cost easier and also continually feed some quality leads agents. You can further check out some information on debt settlement ratings, which will act right in your favor as well.

Reasons to join the debt settlement based affiliate program:

There are so many points, which will set the debt settlement based affiliate programs completely different from other options you have come across. The proper starting place over here is going to be back end processing and even the commission payouts right now. You should learn more about the program before the matter gets really out of your hand over here.

More about the program and customer service:

The affiliate programs are primarily designed for those firms which are currently related to the debt settlement industry. It is also for those firms, which are not quite receiving good processing, servicing and proper and fair commission.

  • The program is mainly designed around to offer you with the finest in such key areas as just mentioned. They are also quite focused on providing clients with some best relief and greater customer service right now.
  • The primary customer service as provided to the affiliates will bring in some client satisfaction and will keep the affiliates retention at a high rate.
  • Anytime the client as question during the business hours, the friendly customer services reps will proof to be quite ready to help.
  • Clients are not going to be passed through the automated menu and menu for getting through the live agent. They are likely addressed to speak to one of the knowledgeable and friendly representative from the moment they are connected through the program.

The commission structure related to the affiliate program:

At the current debt settlement affiliates, the teams are able to offer you with the best and finest possible settlement based affiliate program and proper business opportunity. This is going to be the opportunity where affiliates get the chance to grow and then thrive. Here, they can get the chance to become leaders in the current debt settlement industry for sure.

  • The high affiliate based commissions will allow the affiliates to easily catch up with the pay marketing costs and even that of the agent commissions.
  • It will help the affiliates to come up with some high profit margin and grow the company in an exponent manner. The focus over here is more than just adding affiliates and that is to help the current affiliates to just grow.

Dealing with debt settlement processing:

The debt settlement processing will definitely bring client satisfaction and some higher client retention. The most reliable companies are able to offer you with so many affiliate programs like debt help, debt relief, debt negotiation and even debt management programs. They have special packages under debt reduction and even debt consolidation based affiliate programs. The companies are known to provide their affiliates with the best right in back end based processing associated with private student loans, consumer debt and even business debt in question.

Heading towards pay per lead:

There are some selected companies, which are not going to offer pay per lead programs like the others in question. It is mainly because the commission on the current pay per lead program is rather low. When compared to any of the affiliate shared commission program, this current pay per lead option ways quite less, and even less than half. This current pay per lead pay structure might cause the affiliates to just fail. The procedure might not work well as the commissions are rather too low for covering the agent and marketing commissions.

Benefits of back end processing and the programs in questions:

Going through the options as mentioned beforehand might actually attract you to come towards this debt settlement based affiliate program and try your luck in winning some bucks. But before any of that, you might want to take some time out and learn more about the benefits of the company’s back end processing and program, just to be sure.

The system remains effective and unique:

The reputed companies are able to use one proprietary based bulk settlement system right on the back end for getting clients the lowest possible negotiated settlements as you could have asked for. It is no doubt to state that this is one major factor for maintaining higher client retention. The clients are here to get results and if the results get better, the harrier will be the outcome. The programs are mainly designed to bring in some fast relief by just meeting and then exceeding the expectations of clients.

Customer service is rather unsurpassed:

The clients are here to receive exceptional customer service, right from start till end. It is just as vital as consolidating debt into one lower payment. The concerns or questions of the client need to get answered or professionally addressed. Not working on that might bring in some dissatisfaction, which will finally focus you to lose clients. For such a reason, the debt settlement programs are likely to go just beyond back end processing.

You can place some proper emphasis on client relations with the help of exceptional customer service. Even when the client is not being courteous, the customer service is definitely going to rep to be courteous. All these service reps are deemed to be knowledgeable and professional about various aspects of service.

Once you start being a part of these affiliate programs under the debt settlement section, you will come to learn about it a lot more. Things will definitely work out in the way you could have asked for.

Digital Branding

Prevent Security Threats Using Cyber Intelligence

on January 18, 2019

Technology has really revolutionized our way of doing normal tasks in life. Businesses everywhere employ the use of technology, to market, sell their goods and sometimes technology, is the business. The technology businesses have become more and more sophisticated with the passing of each day. This is also true for the cybercriminals and hackers. This is so also for the tools, which these criminals employ in hacking businesses and firms. Globally, cybercrime has been estimated to cost about 0.8 percent of the world’s GDP. This is from a report that was released by the CSIS. This percentage amounts to around $600 billion. This figure is higher than prior years and therefore this means that the problem is growing worse and worse. It has become much easier for users who lack the technical know-how of how to hack, to hack, because there are toolkits that have been pre-made, that one can download online absolutely free, or at a very small cost. There are also platforms like YouTube, which contain multiple videos and content on hacking. These resources are fast and readily consumed by the willing public, a combination that is very lethal to cyber security. Because it is very tasking to put up with, a new area, cyber intelligence, has arisen from cybersecurity. Cyber intelligence focuses on the collecting and analyzing of information, that entails of potential and existing attacks which threaten organizations’ and firms’ asset safety. Cyber intelligence is beneficial in that it is proactive, and it prevents breaches in data thus saving you the financial consequences of the aftermath of being hacked. Cyber intelligence gives firms a deep understanding of what threats pose greater danger to the infrastructure of their technology, and advices them accordingly on how to ensure that their businesses are protected.

How to apply cyber intelligence

Businesses can use cyber intelligence to secure their businesses from cyber-attacks. A firm can hire a Cyber Threat Intelligence provider, to work with their firm’s security team regularly. Once the service provider works with your team and expounds to them the available threats, and how these can be prevented, your IT team will be able to modify your infrastructure to make it less prone to attacks. You benefit in a major way from cyber intelligence in that it equips you with a defense that is proactive, which ensures your ability to shield yourself before incurring any costs. It also helps you determine whether you have already been breached by using IOCs. IOCs refer to indicators of compromise which determine whether your technology systems have been attacked by malware. Undetected malware is dangerous in a system in that, if it remains undetected for long, more information will be stolen and more money will be lost. Cyber intelligence takes two basic forms that are:

Operational intelligence

This is the collection and analysis of data that is performed exclusively by computers. It works in the form of software that is intelligent, and protocol that identifies signs of a threat or cyber-attack before it happens, stops it from happening and find out its source, in the form of protocol which detects a denial of service that has been distributed. It does this automatically.

Strategic intelligence

Strategic intelligence refers to intelligence that is performed by human beings who are analysts. The approach of this human performed analysis involves; a typical analysis of every aspect of this business’ business model, dealing with the requirements of customers, traders and workers and infrastructure. Human analysts focus on compiling an in-depth analysis of the systems, pin-pointing likely attack targets and safeguarding operations in order to greatly reduce the amount of risk that is involved. It is important to however create awareness about the threat of cyber-crime, that exists and to train your employees on common attack methods and teaching them to follow the required protocol so as to avoid cases of attacks. For more information, click https://ottomatik.io/blog/tutorials/mysql-backup/. You will thank yourself later!  

Digital Branding

Start Lead Generation Business for General Contractor: 4 Tips in Doing It Right

on January 17, 2019

A lead generation business provides other businesses with a client’s contact information based on their specific criteria. General contractors usually hire lead generation companies to provide them with qualified homeowners.

Most of these homeowners are no longer doing things offline, and they would instead make use of the internet to find resources. While few general contractors have some online presence, not all of them can effectively convert their website visitors into customers.

If you’re thinking of starting a lead generation business for general contractors, here are four tips to help you do it right.

1. Always Offer An Incentive

In digital marketing, an incentive refers to an attractive offer or bonus you get after performing a specified action. Based on a study made by Ippei Leads Marketing Service, about 40% of your site visitors will be willing to give out their email in exchange for something of value.

Incentives are also called lead magnets because they can effectively attract leads. Here are some top lead magnets that you can offer to your website visitors:

  • Checklist – You can provide them with a list of things to consider when remodeling a house or what to look for in a contractor.
  • Ebooks – Some of you may be thinking that writing one will take a lot of time. That may be true, but you also probably have several blog posts published that can be compiled to form an ebook.
  • Exclusive content – You can offer an exclusive video or one-on-one consultation with an expert. If you’re an expert yourself, then it’s going to make things easier for you.
  • Coupons – You can partner with a known builder’s supply chain so you can offer coupons that your web visitors can redeem.

2. Educate Through Blog Contents

Most homeowners start their journey by going online and reading resources, and your blog can be one of those. However, it’s not enough to just have a blog. You have to maintain it regularly. Doing so, will not only help your search optimization effort but, establish you as a reliable resource website as well.

Here are some content ideas you can begin with:

  • Educational articles about home improvement
  • Local projects you help build
  • Case studies
  • Pricing guides
  • House remodeling project planning
  • Articles about general contractors

Creating your content around these topics will help you generate leads through organic searches. They may not immediately provide their contact information after reading one of your blogs but, you’ll remain top of mind, and that’s also important.

3. Make Use Of Social Media

You can use social media as a platform to promote your landing pages and your content. Keep in mind that you don’t need to sign up for every social media platforms out there, pick out what’s relevant for your niche.

For homeowners looking for general contractors, you sign up on Facebook, LinkedIn, and Pinterest. More importantly, social media may be the most economical way for you to generate leads mainly because it’s free to use.

Here is how you generate leads using social media:

  • Share gated content – Gated content means that they have to give out some sort of information before they can access the content. If the content is interesting enough, they’ll click on it.
  • Advertise – Social media websites like Facebook and Instagram now enables its users to advertise on their platform. You can leverage their data by advertising and targeting your ideal audience.
  • Host live webinars – You can do live sessions or webinars and while doing the video, direct your viewers to a special gated offer you have. Just be sure that the offer is enticing enough so viewers will click on it.

4. Audit Your Website

There’s no use in creating informative blogs, promoting on social media or working on your incentive if your website isn’t good enough. For example, if your site or landing pages take time to load, potential leads may abandon it before they even see you’re incentive and provide their information.

Audit your website regularly and make sure that the user experience takes into account. More importantly, be sure that you have a responsive website that renders correctly on different screen sizes as more people are becoming mobile.

Conclusion

Generating leads is a lucrative business, but it’s an opportunity that doesn’t guarantee success overnight. Attracting and collecting leads takes time, but if you follow the things listed here, you’ll have no problem generating them. Offer an incentive where it’s possible, consistently work on your content and make it better, and be sure that your website is optimized for success.

Local Branding

Why Is 360 Degree Appraisal Tool Important?

on January 17, 2019

Many people talk about the round 360 degrees appraisal these days, but if one looks back, this very concept began much earlier in the 1940s. This particular method is mainly used so that each and every employee of a particular company can get the equal opportunity to get a good performance feedback from the staff members, managers, supervisors and colleagues.

This is also a kind of multi-source feedback process and it is used as a proper assessment tool which is completely based on the performance of an individual. It can thus easily gather up all the feedback from the ones who are affected the performance of an individual in a particular job. So, it is very much essential to do this round about thing every year.

There are many companies which try to avoid this 360 degree employee evolution because this tool and process has a lot of complexity. There are a few chances that in case of 360 degree feedbacks there can be some misunderstandings. If that happens, then it is not a good thing. But at the same time, this 360 degree performance appraisal is a very powerful tool which can be used by a company so that the employees who work there can enhance their performances depending on the feedback they get.

There are some practical ways to do this thing so that the company or a business can benefit from this particular 360 degree feedback.

  • The primary thing is that, it easily opens the channel for more communication. When a company goes for an annual practice of using 360 degree feedback program on their employees, it also opens the passage of some rich communication problems and as a result of it, the problems that have been questioned and addresses can be easily resolved. As a result, the companies end up communicating effectively with the employees and bring out the best in them.
  • Also the employees can get some major feedbacks from their managers, supervisors, fellow colleagues and even from the subordinates by which they can rectify themselves. As a result of getting this peer feedback every year they try to better themselves which in turn brings profit and good to the organization.
  • Due to this feedback process, the team members can easily talk about each other and give their personal feedbacks and so in turn it creates a sense of accountability. This brings in some honest and open communications which clears up a lot of misunderstandings and the team can work as a transparent group which is very important for a company to flourish.
  • The company can also look after the feedback results and then decide how and on which field an employee needs to work more so that they can become more efficient. The company can introduce some training sessions as well if they see they need some in particular areas so that it can do more good to the company.

Why this is very powerful?

This entire feedback thing might sound complicated, but it is actually a very powerful process as it helps the leader of any team to get aligned with their subordinates. It caters in authentic team work and keeps the process going of continuous learning. It also develops the personal and company awareness at many levels. It helps one in continuous learning and the company discovers some truths in this process and can have a clear idea on where they stand in the market as an organization.

Find the right tool

This particular tool is very easy to fill and one requires very minimal technical skills in order to fill this up. The company can very easily set up the survey in the employees computers and from there one can fill up the things that ate needed to be filled up. But just like any other tools, this particular thing also has to be installed with the help of some trained professionals in order to stay away from any kind of technical glitch and complexities.

Once all the appraisals have been submitted, the company can easily get out the printed reports. These detailed reports are the thing that the company needs every year to bring improvements in the organization.

Many people may think that this appraisal process is a kind of performance review but that is not the fact. This particular thing has to be done mainly for the benefit of the company. This 360 degree performance appraisal is definitely not a way to measure the objectives and performances. It is also not a way to determine whether the employees are doing their hob correctly or whether they are meeting the basic requirements. This is not a tool which is focused on some job specific skills and basic technicalities. If this can be carefully implemented then this process can give the company and very proper and refreshing lift. It also adds to the advantage of the company’s competitive mode in the market. But the company has to be very clear when they are implementing this tool so that the experience remains hassle free and so that they can get all the proper feedback accurately.

When a company is thinking of implementing this 360 degree feedback process then they have to make sure that they have a proper and a very strong management system. A proper 360 degree performance reviews can also be used as a conjunction with one another for a powerful development of the company.

This is a much-tested tool and when a company is thinking of installing this particular tool, they need to go for the ones which are tried and tested. There are many formats available when it comes to these kinds of round appraisal things and one needs to pick the right one for their company. If the tool is not tested well then it can create much complications and problems which will not be good for the sake of the company. So one needs to do proper research before installing the right tool and use it.

Digital Branding

Use Real Estate CRM Reports in Real Time to Take Your Business to the Next Level

on January 17, 2019

https://www.pexels.com/photo/two-person-in-formal-attire-doing-shakehands-886465/  

You have a real estate business and want to see it grow in the next five to six years from now. So it is about how your property business is performing. Your company deals with loads of data such as customer details and transaction archives. Analyzing data helps you to make informed decisions. Then, do you have a real estate CRM system in place? Without it, your employees collate information manually and create spreadsheet reports one by one, which is a cumbersome, time-consuming, and tiring task. According to an article published on Huffington Post, a CRM tool for your real estate firm helps you in lead tracking and management of leads. The article also states that CRM software helps your business to create accurate reports in real time so that your sales department can close property deals successfully. Read on to learn how a CRM takes your business to the next level down the years.

Easy Data Management

With a CRM tool, you need not go from one cabinet to the other looking for files. The software has your business information and client data in a centralized location. Your business manages loads of data including property listings, contact forms, customer details, and transaction data. The application has administrator tools to ensure that only authorized staff access sensitive information.

Enhanced Productivity with Speedy Reporting

With a CRM system, your employees have all information at the touch of buttons. The dashboards have an all-inclusive display of data for your real estate team. A CRM application offers charts, graphs, pie, bars, and other visual components to make data sharing simple and spontaneous. You can read more about such tools and dashboards on the internet. For example, real estate CRM tools such as Aro Software or similar ones help to boost the productivity of your team with instant reporting. With error-free and speedy reporting, you can figure out how many leads have replied to your existing campaign or how many sales deals have been closed so far. Quick response time is essential if you want to convert leads quickly. Opt for dashboard tools that offer insights to lead activity in real time. It gives your employees an opportunity to get in touch with prospective buyers right away.

Real-time Reports Provide to Your Business

With insights to your real estate business, you can monitor aspects like the lead response, the performance of your campaign, and customer behavior. It will help your team to create a customized plan for your business needs. You can use real-time data and numbers to figure out how fast deals are closed. Make informed business decisions using data and not guesswork. A CRM dashboard helps you to understand your business better and realize essential goals.

Conclusion

A CRM application with a data reporting tool provides comprehensive information to help your real estate firm grow. You can share data fast, understand how your team is performing, and figure out what buyers want from your business. A real estate CRM application integrates new technology to make reporting simple and hassle-free. With real-time reports, you can make crucial business decisions to grow and expand your business.

Legal Branding

Basics Of Banking Allows To Create Lot More Through Loans Than Deposits

on January 17, 2019

You may be surprised to know that loans can create a lot more funds for any economy than deposits. You may tend to think how a loan can create deposits when money lending is actually giving away money from the depositor’s accounts in the banks. Well, there is a lot of economics behind it. It is true that giving away new loans create a new liability for the banks but at the same time, it also creates new assets in a roundabout way for the banking systems. It is complicated and needs a deep insight into it to know about science and economics.

The fact is that when a bank makes a loan to a borrowing customer it simultaneously creates a new credit and a new liability for both the borrower as well as the bank. In this process, the borrower is usually credited with a deposit in the account. This, in turn, incurs the borrower with a liability for the amount borrowed from the bank.

The bank on the other hand now has a new asset which is equal to the amount of the loan given out to the borrower. This asset is equal to the liability of the deposit account.

Capital and reserve requirements

There are four separate entries made for such lending that signify an increase in the corresponding categories. These entries say that the assets and liabilities of the bank, as well as that of the borrower, have grown.

  • At this point, simultaneously two more different types of liabilities are created as well. There is a reserve requirement created as well as a capital requirement. However, these requirements are strikingly different from any standard financial liabilities because these are all regulatory liabilities.
  • The reserve requirement is created when the bank creates a deposit which is, in turn, an indicator of the bank’s liability and on the other hand a capital requirement is created when the loan is issued which is actually the asset of the bank. This is because the bank expects that it will get back the amount lent along with something extra in the form of interest.

To put it in simple terms, loans heal to create capital requirements but deposits create reserve requirements for the banks.

The lending principle

If you want to have a fair idea about the lending principle, you can visit the official websites of banks and other financial organizations such as https://www.libertylending.com/ or any other. Ideally, the working principles of banks are regulated by the government and are slightly different from the working principle of private money lenders or any non-banking financial companies. As per the rule, banks need to retain some amount of its deposits as a reserve and the percentage is regulated and revised by the government from time to time depending on the present economic scenario. There are a lot of technical requirements by the regulatory authority to calculate this reserve requirement percentage.

To keep the calculations simple, assume that the reserve requirement is 10 percent, which is much higher than the actual percentage. This means that the bank invites a reserve obligation of $10 for every $100 deposit that it takes on. Moreover, as loans create more deposits, it means that a loan of $100 will create a required reserve liability of $10.

The capital ratio

In order to find out how well a bank is capitalized, the government has formulated Tier One and Tier Two Capital ratio. This combined ratio also has complicated angles to measure the eventual capital requirements.

However, to keep the calculations simple and make it easy for you to understand, if the above rate and examples are followed, then the bank loan of $100 will once again give rise to a governing capital liability of $10 for both Tier One and Two Capital.

  • Taking all these things into consideration, you can now clearly understand that a $100 loan has created a $100 deposit which is actually a $100 asset for the bank in the form of a loan.
  • , On the other hand, it has also created a liability of $120 that includes the deposit as well as the requirements for reserves and capital.

The process explained

For a common person with limited knowledge of economics and finance, it might seem to be a bad deal for the bank. On the contrary and after a deeper look into the matter you will find that it is not so bad a deal after all.

  • Suppose that a bank starts off from the scratch and lends $100 to a borrower by crediting the deposit account of the borrower with $100.
  • The next step of the bank is to figure out immediately the effective ways to meet the two new liabilities hence created namely the capital requirement and reserve requirement.
  • The bank may have to sell shares to raise the required $10 capital or it may even retain earnings or raise equity-like debts.
  • However, the best way for the bank is to charge the borrower an origination fee of 10% to create earnings immediately.

The last option is practiced by different banks to help them settle their desired capital requirements with this $10 fee that can be kept as their retained earnings.

An extraordinary way to create deposits

Ideally, a person asking for $100 loan may be offered $90 or even $80 by the money lender depending on their business policy. It means that they instantaneously create a deposit of $10 or $20 as the case may be when they create a loan account of the borrower. It, therefore, corroborates the fact that loans create deposits.

This is actually extraordinary to meet the capital requirement by discounting and creating a deposit from its own loan. This is the own money creation power of the banks and the money lenders. The eventual effect of it is that it reduces the liability of the bank but does not reduce its asset.

Author Bio

Daniel Ng is a freelance writer who has been writing for various blogs. He has previously covered an extensive range of topics in her posts, including business debt consolidation, Finance, E-commerce, and start-ups.

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