This is a guest post by Melissa Crooks

 

In addition to Gmail, Google AdWords and Google Analytics, solutions that many people and companies already use, there are a number of free tools that Google makes available to any user. And SMEs can take a lot of advantage. In this post, we will talk about the top 10 free tools of Google.

 

What are the 10 best free tools from Google?

 

1. Google My Business

Nowadays, we can practically say that if your company does not appear in the Google search results (SERPs), it does not exist. Appearing in Google is essential to give visibility to your company on the Internet, and this is easy to achieve thanks to Google My Business.

This tool, in addition to facilitating the creation of the website of your business if you do not already have it, promotes the presence of your company in the Google results list, Google Maps, and Google+.

In addition, whenever someone directly searches for your company name, a tab will appear where you can post photos, specify the address and business hours, including updates – such as offers or product news – and allow your customers or users to leave reviews, which you can also comment to promote communication with your audience.

 

2. Think with Google

If you did not know that Google My Business existed, then you probably will not know that Think with Google exists either.

It is a tool full of resources so that marketing professionals can be up to date on trends and marketing campaigns. In Think with Google, you can find market studies, infographics, advertising trends and a number of articles and success stories that will help you grow your business.

 

3. Google Alerts

Have you ever mentioned your company in an online publication and you have not heard about it for several months? If you do not have any PR that monitors mentions of your business on the internet, you can always count on Google Alerts.

This tool allows you to configure alerts easily and quickly with respect to the keyword you want. It can be the name of your company, your main competitor or a technology or trend that you want to be well informed about.

Once the alert is configured, you will receive an email every time that an online publication mentions the keyword you have selected. You can choose the frequency of this notification, as well as the language or region in which you want Google to track the mentions.

In this way, you will always find out every time your company name appears in any online publication and you can help spread the news through your social networks and amplify the scope of the publication.

Photo credits: https://www.pexels.com/photo/coffee-apple-iphone-smartphone-38547/

 

4. Google Trends

Google Trends is a tool that allows you to explore the popularity of a keyword or expression over time. It allows filtering by countries, time intervals, categories, and type of search: web, images, news, Google Shopping or YouTube.

This tool is not only useful for marketing professionals since it is used to decide the keyword to use. It can also be used to detect market trends and improve the catalog of your company’s products.

 

5. Google Forms

Have you ever considered doing a survey to know their degree of satisfaction of your clients and find out what you could improve? Carrying out satisfaction surveys is an increasingly common practice since it is essential to know what customers think and thus improve our products or services.

To do this, Google offers a free tool that is very easy to use: Google Forms.

In addition to satisfaction surveys, the use cases of t Google forms can be very varied: brief surveys about a specific product, conducting interviews with clients, asking to know the opinion of your employees and collaborators about any topic, etc.

 

6. Google Hangouts

Google Hangouts was designed to facilitate the communication of teams that work remotely. In addition to the possibility of chatting, this resource includes video chat, SMS and voice call via IP.

Given that more companies have professionals or teams working remotely, having a tool to communicate remotely is essential and much better if it’s free.

Its use is not limited to conversations or remote meetings with employees but also serves to hold meetings with clients from other countries, present a new product or service through video conferencing, interview candidates or participate in a remote chat.

 

7. Google Keep

Google Keep is the perfect tool to store notes, in text or audio format, to which you can also add images and set reminders. It is available in mobile app format, both for Android and iOS, and can also be used in web application.

Google Keep can be used from any device – tablet or mobile – and all are synchronized.

One of the most interesting features related to reminders is that you can set a geolocalized reminder. For example, you can configure that when entering a client’s office, the note with the details to be treated in a meeting should activate.

 

8. URL Shortener

Basically, URL Shortener, as its own name indicates, is a shortening of URLs (web addresses or links) very simple.

URL shorteners, in addition to displaying the shortest URL, are used to “trace” that web address. That is, to know how many people clicked and, therefore, know the interest in the content of the link.

If you already have a blog in your company but do not have any social media tools, you can start using this link shortener from Google, which also offers analytical data about shortened URLs: number of clicks, search engines used, mobile platforms (iOS or Android) and countries from which the link has been visited.

 

9. Google Calendar for Companies

With the number of meetings, activities, and events that we attend today, it is impossible to remember everything if you do not have a digital calendar with which we can create reminders and alerts that we can also receive on our mobile phone.

You can share your calendar with your work team. Thus, if someone needs to meet with you, you can directly propose a time of the day or week in which you know you have nothing scheduled.

You can also create different calendars – events, meetings with clients, birthdays, vacations – and share them with the rest of the team, which makes it easier for everyone to be well informed about what is happening in the company.

 

Author Bio:

Melissa Crooks is Content Writer who writes for Hyperlink InfoSystem, one of the leading app builders in New York, USA & India that holds the best team of skilled and expert app developers. She is a versatile tech writer and loves exploring latest technology trends, entrepreneur and startup column.

Have you ever wondered how Instagram questions serve you for your marketing strategy? You are not the only one. Because of this, we have created this article to give you a general guide on how to use this new tool and increase the visibility of your brand in front of the almost 105 million users that Instagram has today.

1. Frequently Asked Questions about what you want

Frequently Asked Questions are essential when helping our brand’s customers and users. You can use the Instagram questions to offer direct contact with your followers, helping them with the questions they have about your products or services. You can choose a day or a few hours during the week to open this section with a post and then answer the questions you want.

On the other hand, if you are scared that there are malicious comments or too strong, the questions have two advantages for you. First, the question will be hidden if you decide not to publish the answer; and second, the question is not anonymous and you can manage the request privately. This is one of the best options that you buy real Instagram followers for their stories they have. Instagram stories are the latest trending features on Instagram. There is a scroll option and even you can skip your desired photo or video. Instagram also introduced once new feature IGTV for the people who want the longer videos than 1 minute.

2. Test field for something new

Are you about to launch new products or services and do not know if they will work? Then hurry up and ask on Instagram. Remember that marketing is also reading the market, and this tool allows you to know opinions directly with customers.

Do not be afraid to ask what you want, people are sincere in social networks and you can quickly know if your idea can work in the future.

3. Instagram questions as expectation

Every day we have ideas to tell and we want to give a small expectation to achieve impact by revealing the new thing we have. So, if we combine the question with images about the new thing that we are going to reveal, we can create an expectation about anything.

For example: If there is a contest, you can show part of the prize and ask something about the mechanics, like Do you want to win this…? or What do you think will be the prize for our contest? Also, you can use it for new products, relocation of venues, or whatever you decide.

4. Ask about the products you want to promote

At times our marketing strategies are focused on the promotion of specific products and services. That’s why IG followers questions allow us to put in the minds of our followers what we want. You can use this tool to ask about the models or types of preferred products within the category that you must promote and, even, to inquire about what kind of promotions or discounts your customers expect.

Photo credits: https://pixabay.com/en/google-search-engine-browser-search-76517/ 

Technology is a gift. The ability to create, invent, and innovate has always been humanity’s greatest advantage, yet it has also been our greatest curse. We are incredibly capable of creating things that are as wondrous as they are terrible. The Internet, the atom bomb, cars, and now, artificial intelligence.

And why is artificial intelligence so scary?

Well, first off, scary may be a bit of an exaggeration. Its disadvantages,however, are real in the fact that artificial intelligence has the capacity to replace its human counterparts, whether it’s at work or in daily activities such as driving. The fear may stem from the fact that AI may not only be just as good as its human counterpart, but better.

So, what exactly is the Turing Test, and why is it relevant to know that an AI actually beat it?

 

The Turing Test is the most recognizable method of measuring the ability of artificial intelligence to mimic, or even emulate human intelligence. This test was designed by English computer scientist and mathematician, Alan Mathison Turing in 1950 in an attempt to measure a machine’s ability to showcase intelligence. The premise of the Turing Test was that only a human can truly be a judge of whether or not a machine is able to mimic human intelligence.

So, in the Turing Test, there are three parties involved:

1. The Evaluator (Control Variable)
2. The Computer (Test Variable)
3. The Human (Control Variable)

The test is simple. All three participants would be separated from each other. The evaluator will then interact with the human and the computer through a text-only medium. The evaluator then has to correctly discern between the computer and the human, and to identify which is which.

Enter Google Duplex. This is a new Google Assistant feature that is capable of making automated calls on your behalf. It even comes with a human-sounding voice. What sets Google Duplex apart as an AI is that it’s able to recognize fast speech, complex sentences, and long remarks.

This uncanny ability to sound human and to carry conversations can be seen in the technology’s blog where several recordings of phone conversations between the AI and human callers can be found. The results are as astounding as they are borderline worrisome.

However, Google itself makes it clear that the objective of Duplex is not to mimic humans. Rather, it’s meant to simply respond to a constrained scenario in which probable responses are easy to predict. While Google Duplex is, without a doubt, capable of making reservations on your behalf, you definitely won’t be able to make it call your mom in your place.

To ease your minds further, the answer is that AI simply isn’t advanced enough to completely replace humans (currently). This fact is further compounded when you take it in the context of professions that require a great deal of creativity.

It’s simple, really. In order to be able to attract human beings, you need to be able to be relatable to them. And well, machines simply cannot do that. So, tasks like content creation will definitely require the human touch at the helm. Therefore, gaining publicity through guest blogging is still going to be a relevant method of generating traffic and building relationships with partners. It’s simple marketing and psychology, after all. How can you attract someone who doesn’t understand you?

If you’ve got a business you’re trying to promote online, you’re probably already aware of how important social media could be to your plans. If not, then you should be. Social media has become massive in the past decade or so, and for good reason. It’s a hugely powerful marketing tool that you’d be foolish to ignore.

The truth is, you can actually buy Instagram likes and followers and build a successful business from them. Now we’ve got that out of the way, let look at the main subject of this article. Will buying followers and likes on social media platforms like Instagram really work for your business? Let’s have a look at how they could help you grow.

More followers do not mean more customers

Firstly, you need to know that when you buy followers, most of them might not be real people. Even if they are, they’re not the same as getting a genuine follow because they’ve been paid to do so. They’ll be less likely to spend money in your business. But that doesn’t mean they’re worthless — they could still add value to you.

People like to follow what’s already popular

If some of your posts get thousands of likes, more people will see them and more people will think you’re popular. These days, people like to follow what’s already popular, so when real people see how many followers and likes you’ve already got, your brand can snowball and increase its traction. That means someone who sees an Instagram account with 10,000 followers is more likely to follow it themselves than if they saw one with 50 followers. It doesn’t matter that you bought those followers — you could actually get more real ones because you did so.

Having a large following gives your business credibility, and that’s why buying followers and likes can work.

How to buy likes and follows

There are a few places you can get followers and likes from but make sure you use someone good. It’s important that your followers look real so they don’t get removed, or so people don’t start realizing that you bought them. The right supplier will be able to do this for you at a reasonable price.

How to make the most of your existing followers

While buying likes is one way, you can still try and get more followers organically. Try offering them real value so that they keep liking your posts. Exclusive discounts, behind-the-scenes videos, competitions and things like that can work really well. Don’t treat your followers simply as people to be advertised to; give them something fun and entertaining and they should reward you. Post better images and videos to really help your word spread.

How to get more followers organically

Once people start liking your business social media account, they’ll be telling their extended friends to network about you. That’s how a good social media presence can help do a lot of the marketing legwork for you. Keep offering fun and value, and your followers can help do the marketing legwork for you. Some businesses come up with viral hits that get them thousands of new followers almost overnight. Try and do something like that and you could see your following explode.

Websites have gained much popularity in the marketing industry today. Brands are keener on building their name and growing their audience through websites. They’re even more popular because of social media, where its links can be attached. For starters, check out websites that will teach you how to create a WordPress website, for example:

• godaddy.com
• org
• com

Building a brand entails you to do more – to work hard for it. It’s more than just your name, your logo, your advertisements, and more so, your product. Here’s how to build your brand through the non-traditional medium – a web design:

Don’t Forget Your Brand Logo

Firstly, and most importantly – put in your brand logo! When a user opens your website, make sure that your logo is the first thing they can see, recognize, and remember. Take note of the following tips:

• Put it in the center-most portion or on the top-left side of the page.
• Don’t hesitate to include your logo on the sidebar, header or footer. Make it subtle but clear.
• Remember one word: VISIBILITY.
• Make sure your logo isn’t too small (or even too big) when it appears on your website.

Put it on the topmost portion of your homepage, and design your site in such a way where even if the user navigates from one tab to another, your brand logo is still visible.

Study And Do Your Research

Search for other websites that are offering the same products as yours. If you don’t know where to start with your web design, you can get inspiration from them. However, don’t imitate! You can also research on the strengths and weaknesses of their websites and learn from it, to have a draft and an idea on how to go about with your web design.

Make A Detailed Plan

A branding plan is much like your business plan. Think of your brand – its face and image, the products that you’re trying to sell, your goals, your vision and your mission – and how you can integrate this all in your website’s design. The overall style of your website should be coherent with your brand so that it is easier for users to remember your brand. Don’t be afraid to state your company’s vision and mission on your website’s homepage as this will make your target market feel your purpose more. By opening the homepage of your brand’s site, your viewers will immediately have an overview of what your company is, and what it seeks to sell and achieve. Most importantly, photos of your products should be apparent on your website. Avoid putting them over busy backgrounds and utilize that white background instead.

Determine Your Brand’s Target Audience

When you know the target audience of your brand, you’ll know how to set the tone on your website. Be very specific. If your target audience is the socialites, then perhaps you can design your site to be more sleek, polished and elegant. If you’re reaching out to the hippies – go for bright colors, street lingo in your text and all those bold fonts that you can use.

When you have your target in mind, you’re sure that your website is relatable to them.

Be Consistent

Have an overall theme that’s visible through your web design which also correlates to your brand. For example:

• If you’re trying to sell wellness products, you might want your web design to have a cold, calm and relaxing overall feel.
• If you’re an online grocery shop, bright colors like yellow will entice your users to buy more, as that color has been psychologically proven to trick people into making them feel like they’re hungry.
• If you’re a clothes company, complement the type of clothes (and season) that you’re selling: red for autumn/fall, dark colors for winter, bright colors for spring, etc.
• If you’re selling gadgets, be neutral with your color scheme: remember that men (which forms a majority of your target market) prefer blacks, grays, and whites.

Maintaining your consistency will make viewers remember your website (and your product as well) more. This can, in turn, put you on the top of search options, too.

Use Colors Strategically

The color of your web design should match the overall theme of your product and the message that you would like to convey. When trying to sell children’s toys, use bright kindergarten colors like red, orange, yellow, and green – or think of a rainbow! You need something your users can easily relate to your brand, website name, and products.

Play With Fonts

Using simple fonts will make your viewers focus more on the places that you’re trying to promote. This will make your website function well. If you are a brand whose focus is on travel, your fonts have to be clean, bright and easily understandable. Use fonts wisely. Don’t overuse your choice of fonts – or make too many changes. Headings should all use the same font, so as with subheadings, title topics, etc. The fonts that you use should also match the logo of your brand.

Incorporate Your Mission-Vision Statement

When viewers open your brand’s website, see to it that your mission-vision is visible. This statement will give your target market an overview of what your brand is about and what it needs to achieve. Your web design should be able to incorporate this in a clear and clean way, usually at the leading portion of your website, right next (or below) to where your logo is.

Add-In Images and Other Multimedia

Without images, your website will be dull. No one will ever be interested in opening a boring page. More importantly, users are interested to see some photos of your products. If your brand focuses on homeware, it’s a plus to post pictures on your site of how these products are used in your home or space. Be sure, however, that the photos you post have relevance to your products. Don’t go crazy about posting images just for the sake of doing so even if they have no connection at all to your brand.

Make Your Website Easy To Use

Focus on building the functionality of your web design. Make sure your website’s design is functional and easy to use – even for the not-so-tech-savvy users. Even your grandmother who has just started using the internet should be able to navigate through your website. When your viewer searches for an item on your “search” option, do make sure that they find what they’re looking for, and that your website will load the correct product. Always make products and information about the items that your brand is selling readily-available. Even more important to remember (in marketing your brand) is to enable users to switch search immediately from one product or another (or go back quickly to a previous item they have viewed) without having to scroll through seemingly endless options.

With all these in mind, do remember that building a brand takes time, whether it be through traditional means or through more up-to-date mediums like your website. It doesn’t just happen in the blink of an eye. Branding is very important, and a well-designed website will help you. Put in all the hard work that you can and reap the products of your hard work later on – and that is a well-established brand.