Digital Branding

E-commerce, Shopify, and Dropshipping: Your Business Review on These Outlets

on September 26, 2018

If you’re looking into making money by establishing a business, you will be surprised and overwhelmed to see the market explode with a ton of options – and we are talking just between physical and online outlets. If you want to get into the online business, you may find yourself having a hard time choosing among building an e-commerce website, using drop shipping, or going for Shopify as a means of conducting business. Being “overwhelmed” is an understatement, given how each platform offers a lot of potentials. If you have to choose one, though, what would it be? A journalreview course and other business sources can provide you with detailed information of each of the three (3), but in this article, we will give you a quick summary for you to have an idea.

The global digital market scene is not a new place for businesses. In fact, statistics indicate that global retail sales for e-commerce can skyrocket to up to $4.5 trillion in as early as 2021, and the spread of retail e-commerce worldwide resulted in “powerhouses,” such as countries in the West, being overtaken by those in the East. The biggest markets today include China ($672 billion), the United States ($340 billion), the United Kingdom ($99 billion), and Japan ($79 billion). A lot of people also go beyond domestic when they order products online, which makes the online shopping scene an exciting venture for you to take.

Choosing Your Business Outlet: E-commerce, Shopify, or Dropshipping

With the above in mind, studying these platforms through a journalreview course can lead you in the direction, especially if you are really serious in this endeavor.

For the meantime, here’s a brief overview of how these three (3) platforms work to serve your needs:

E-commerce

  • E-commerce is a general term used to describe e-commerce websites, which are platforms that allow you to make a business and provide services and products to a particular online audience. This is helpful, as a lot of consumers prefer making purchases online because e-commerce websites allow them to access products and services instantly and conveniently.
  • Unlike the other two platforms, e-commerce websites are actually built from the ground up. This means it’s technically your own website, and you play with how it’s supposed to look like. Of course, this also means having to do the work in terms of search engine optimization (SEO), website design, and marketing to get traffic.
  • E-commerce websites do have a much wider reach, though, as people can now purchase products and services from you any time of the day. Your store can be open during holidays, and you’re as free to provide as many services as you like.
  • There are management and web development platforms can set up a website for you in no time. This means if you have a product or a service to sell, it’s really as easy as one-two-three. Of course, managing your website by yourself is an entire beast of its own. You may need to hire a small workforce to help you handle your business, but that also means potentially getting a lot of profit in the process.

Shopify businesses

  • Shopify businesses are good alternatives to selling services and products online, primarily because it makes setting up a platform for your service easier. Unlike e-commerce websites that will require setting up everything on your own, Shopify in itself is a platform catering to the needs of small businesses who want to have a more convenient means of selling goods.
  • Shopify stores can benefit from a whole host of features from Shopify, especially when they become premium members. Shopify’s features can be integrated easily integrate into your store, which means you don’t need to hire a technical expert for processes that can be accomplished with just a few clicks.
  • Shopify stores can literally be made in just three steps. Not to mention, with Shopify’s easy-to-use features, you can offer you services without even needing to go through intense technical training on how to handle your data. You just need to add your products, customize the design of your site, and finalize your domain.
  • Despite the many advantages Shopify offers to its entrepreneurs, there are also risks involved. As your store is dependent on the performance of Shopify, your service is pretty much in trouble should there be a reason for Shopify to close. Moreover, there might come a time where changes in Shopify policies might make it harder for you to sell your services. Being dependent on the convenience Shopify provides can be a disadvantage, so it’s best to use this platform as a stepping stone while learning how to create independent platforms.

Drop shipping

  • Drop shipping is in itself a new spin on the online service and product selling market, as it essentially tackles a new dimension for retail. In dropshipping, stores don’t have products in stock. They get products from third parties and have these products shipped to customers. This eliminates the hassle of buying products wholesale without being able to sell everything.
  • When you utilize drop shipping, you will save a lot of time and resources as you will not need any physical stock with you. This is helpful because you don’t need to buy products in advance and end up not selling everything. The risk here, of course, is when manufacturers don’t have what you need yet, so you should pay close attention to the availability of your products and production capabilities of the manufacturer.
  • You don’t need complicated processes for storage and orders. A lot of e-commerce websites with their own physical stocks need large containers or storage spaces and an organized system for picking orders, packing, and shipping. Drop shipping allows you to outsource these processes, making you earn money without a lot of effort.
  • Of course, the catch here is that you might lose profit if no one actually buys through your website. This means the crunch to actually get consumers to buy your services is immense, as people buying your products will be your lifeline. Drop shipping also requires making connections with manufacturers and other product providers, which in itself takes time and experience to accomplish.

The Bottom Line: Choosing the Best Business Outlet Takes Time and Planning

Choosing the best platform for your business involves identifying the nature of your business, the functionalities you need, and your own abilities to manage the business. This means the “best” among the three options really depends on what you’re looking for. Review the points above to help you make an informed choice in establishing a successful business online.

Local Branding

8 Tips For Successful Exhibition Experiences

on September 25, 2018

Now that exhibitions are again in full swing, we have assembled a series of handy tips that can be used by delegates preparing to attend the business shows across the southwestern region.

Below is a synopsis of Jamie Breese’s very best advice for delegates on the proper way to handle business exhibitions and get the most from these experiences.

1. Never Attempt To Make Sales To Exhibitors

You do not want to be “that” person who is roaming around trying to sell. Exhibitors complain about this often, and it is not surprising why that is. They are there to make solid connections with prospects, and you will be viewed as an irritating time-waster.

2. Get Past Your Fear Of Approaching Others

This really is the best way to achieve networking success, improve your reputation and get where you want to be in the business world. Conquer your nerves when it comes to public speaking. No matter the audience involved, it is vital that you get a firm handle on this realm as soon as possible.

3. Come With A Stack Of Cards

Having a sharp-looking business card at the ready is essential. When you receive other people’s cards, store them in a notebook and jot down some notes next to each one. This is a great way to prepare for the follow-up contacts you will be making in the immediate future.

4. Early Registration

It is not uncommon for the most desirable networking events and business seminars to sell out rapidly, so make sure your registration is in early.

5. Politeness Rules

This is a fundamental truth of life. Being polite and considerate is a great way to impress exhibitors and make the best possible showing for your firm.

6. Quality Stand

Having a quality stand can really attract people and get more business and this is why you should invest in good exhibition panels.

7. Smart Socials

Not only is it wise to make a terrific impression when dealing face-to-face with exhibitors, it may also make sense to post particularly interesting content and photos while you attend an event. This can raise your profile and generate buzz for yourself as an influencer and expert in your niche.

8. Following Up

Whenever you make a successful connection with an exhibitor or attendee, make sure to send a quick note of follow-up soon afterward. Use LinkedIn to solidify contacts, and make sure to promptly respond to anyone who follows up with you.

Local Branding

4 Branding and Marketing Tips for Entrepreneurs In 2018

on September 21, 2018

Photo credits: https://www.pexels.com/photo/white-and-black-barcode-1243362/

Starting a new business can be very overwhelming sometimes. Entrepreneurship is definitely not a piece of cake, but once everything falls right in the place, you will definitely enjoy the fruit out of it. There are two things that you need to be successful in life, hard work and dedication. There is no such thing that you cannot achieve, if you have enough interest, you are going to get whatever you set your eye on. Obviously, in the beginning, there are going to be some hurdles, somethings might not go as you have planned them to be. Sometimes you might have to change the direction of your work as well, but continuous work will definitely take you somewhere.

Here are some branding and marketing tips that will definitely help you in making progress.

1. Be different

No matter what your field is, try to produce unique content. Sometimes you are selling some ordinary product, which has been a common attraction already. But if your content is attractive, you will be able to form a market and attract more people to yourself. Even if it requires the following things that are not usually common. Find your own way of doing things and work on your own strategy. Remember, your main target is people, you have got to leave an impact on them, so your content should be influenceable. Especially, when you have got to post some content on your website, you should be able to define your statement in just one look. Make your site as presentable as possible.

2. Make use of social media

Social media is the biggest platform to get people under your influence. Just make one post, and thousands of people are going to see it. If your post is interesting enough, obviously you are going to get some shares, which can be very helpful. The best part about social media is that, once you make enough audience, half of your work is already done. People are going to see whatever you post and that way you can attract more people on daily biases. If you are having a problem with getting your stuff noticed, you can also boost up your posts. First, you will have to through in some money, but later, when you will be able to get likes, your business will grow rapidly.

3. Do constant advertisement

One of the most important business tactics is to do constant advertisement. Yes, everyone tries it at first, but if your efforts are not noticed at first go, many of us give up. The key point is to no matter, if you are getting a response or not, keep on advertising. Every single platform that you see, avail the opportunity and keep posting. If you have a new offer coming up, advertise it as much as possible. Do countdowns, make posts every day. Remember one thing, as soon as you stop posting, people are going to forget about you. So, make sure your option comes up every time they are searching for any product.

4. Make business contacts

Being social can benefit you A LOT! Try to have good relationships with other businessmen and industrialist, so that they can pass some customers to you. Sometimes a little favor can help you in ways that you cannot think of. It works in both ways, sometimes you can help them out in difficult situations too. Having relations like this are big support, in case of any problem, you will have something to fall back on. Also, try to make no enemies, when you are working on such big level, obviously there are going to be some people who are going to create problems, try to ignore them, instead of creating any further problems.

This guest post is submitted by Qurban Shah from reviewsbite.com

 

Legal Branding

Why Employers Should Drug Test Their Employees

on September 20, 2018

Drug use in the United States has fluctuated over the years, yet one problem which still arises today is not having a work environment free of the dangers of substance abuse. The problem of drug use in the workplace is still a growing trend and many employers are standing up against the prevention of hiring and eliminating drug-using employees in the workplace through instant drug tests which can be a lifesaving asset for your business.  

The Importance of Drug Tests

OSHA (Occupational Safety and Health Administration) statistics show about 75 percent of the current illicit drug users in the United States 18 and older are employed – that is an estimated 10 million people. Statistics also show that on a daily basis, at least 42,000 Americans come to work under the influence or even getting ‘high’ while on the job. With marijuana being the most commonly used drug and being legalized for recreational use in many parts of the country, we anticipate the number of drug users in the workplace to only increase unless business owners stand up against hiring any drug user or by cleaning up their current list of employees by enforcing a drug testing procedure in their business plan. The burden of drugs in the workplace will get worse if employers do not take extra measures to protect their businesses to screen new and current employees. It is already estimated that businesses lose approximately $100 billion each year alone from problems arising from hiring a drug user. Not only should drug testing be integrated into the hiring process, but it should also be done every couple of months for pre-existing colleagues. If you’re unsure of which products are best, it’s definitely worth researching various drug test kits, but products similar to the 10-panel drug test are great.

The burden and costs to business owners of hiring a drug user in the workforce include:

  • Higher missing work rates
  • Higher accident rates
  • Higher turnover
  • Less quality and productivity work

Keep the Workplace Safe One Employee at a Time

Drug use can impair one’s judgment, give slow reaction times and is just plain out dangerous and a liability nightmare for some business owners. For some businesses, it can be more of a liability to have a drug user as one of their employees, such as factory worker in charge of an assembly line or an employee who is driving on the job making errands or deliveries, can be disastrous in terms of liability and safety. By incorporating a drug screening plan, your employees are looking forward to staying drug-free and you are helping your business avoid those small mistakes which can cause an accident and lead to serious injury or even death. It’s important for employees to be fully cognizant while on the job and that’s why we’ve incorporated an instant drug screening device to help you and your business.

Employee Performance

Employees under the influence of drugs may struggle to stay on task, come in on time or even do the job right. At the end of the day your business will struggle should you be allowing employees who use drugs in your workforce. A common instant use drug test allows employers to target a strategy to exclude those employees who aren’t reaching their full potential due to illicit drug use, removing weak links and improving their company’s performance by eliminating the weak link. At the end of the day, it’s about your business and you need to protect your asset by only hiring viable workers who can show up on time, do the job as described and aren’t a liability for your company.

Turnover Rates

One of the more common issues is any small business is the amount of turnover rates. By prescreening your employees with an instant use drug test as part of a pre-employment procedure, you are opting in possibly saving your business thousands in extra labor costs in terms of the hiring process, training, and work placement. As big as a problem as turnover rates are for many small businesses, instant use of drug tests are a simple way to reduce the problem prior to any employment agreement between the possible employee and your company. 

A Drug Test Made for Your Business

There is no denying that workplace drug testing offers a careful way to establish the truth of someone’s drug use and as a protection, many business owners have opted in using drug test procedures to screen their new hires and current list of employees. In situations where the employee has a responsibility for the safety and/or welfare of others, and the employer has a responsibility to ensure the employees’ competence is viable for the job, is a strong argument for workplace drug tests to be carried out for both liability and productivity of the business.

However, if a workplace drug test procedure will be carried out, there are some basic ethical principles which need to be taken place to avoid any violation of the rights of the employee.

These include, but are not limited to:

  • Consent: Current and upcoming employees should know, ideally prior to taking the job, that drug abstinence is an expectation to fulfill the job at hand, and the workplace drug test is a planned occurrence in the business and mandatory requirement prior to being hired.
  • Confidentiality: People’s privacy must be respected, including whether workplace drug testing has taken place as well as the result.
  • Disability discrimination: An applicant or employee who is taking medication for a disability is protected by the Americans with Disabilities Act (ADA). Prescribed medications may turn up on drug tests, and some drugs that would otherwise be illegal (such as opiates) are legitimately prescribed for certain conditions of users with conditions which are prescribed by a doctor. If an applicant is turned down because of a positive drug test, and the applicant’s medication was legally prescribed for a disability, the company could be liable.
  • Repeat tests should be conducted when a workplace drug test is positive, and your employee should be given the opportunity to explain a positive drug test result to avoid possible discrimination or false positive test.
  • Provide resources on addiction counseling and/or rehab for those who are positive on a drug test.

Beyond the immediate financial impact of reduced quality, productivity, and strict liability caused by drug users in the workplace, there is also the long-term risk of losing market share due to a competitor or a loss in business reputation and credibility. With review sites such as Yelp, Google and Angie’s List to name a few, whatever happens even as a one-time occurrence may have a devastating effect on your business for years to come.

By taking the necessary step to protect your business today, you will reduce a great deal of risk by mandating a drug test on a regular occurrence in your HR department hiring process and current employee roaster. As an investment towards your business, the drug test itself is a minimal cost compared to employing a drug user.

 Article Resource Links:

Disclaimers

*Consult with your local state jurisdiction for further laws on state municipal codes regarding employee drug testing. This website or contents within are not listed as legal advice.

Digital BrandingLegal Branding

Reasons Why It Is Mandatory to Employ the Services of an Expert Graphic Designer

on September 19, 2018

A professional graphic designer is an asset to any business. However, some business owners are unable to understand and appreciate that employing the services of an expert graphic designer would have a positive impact on their business and that they could achieve business success with their help. Many business owners are interested in cost cutting and they feel that using stock images, logo online creator and even charts, and graphs from Microsoft Excel are enough to create an impressive graphic design. This is definitely not true and is actually, an opinion of people who do not have any knowledge or idea about the responsibilities and role of a qualified graphic designer.

Understanding the Role of a Graphic Designer

A graphic designer plays a pivotal role in the success of your business. He is a professional who is known for creating and assembling pictures, motion graphics, or typography with the objective of boosting your business’s aesthetic appeal. They could help your brand to steal the show, make your brand appear really more polished and professional, and expose your products to brand new audiences. Here are some of the reasons why a professional graphic designer must be hired.

Getting Ready for the Future

Today’s restless young audience is increasingly suffering from attention deficit or consistently decreasing attention spans hence, marketing messages require being delivered fastest possible and visuals or images are the best possible way of doing that. With the mobile technology becoming more and more popular, the larger screens of laptops and desktops are losing their significance and modern audiences have no time to invest in reading your marketing messages. You have to realize that the future of all marketing campaigns is reliant on images and visuals. If you need professional graphic design solutions, then you may get in touch with Tayloright.com.

Moreover, wearable technology is no longer a work of fiction. Today this path breaking technology is prevalent and so screens are gradually getting smaller. In this present scenario, a graphic designer comes in handy. He would have sound knowledge to efficiently adapt digital marketing endeavors to diverse screen sizes. He would be playing a critical role as technology evolves. A graphic designer would be ensuring that all your infographics, images, videos, and visuals are of top quality and unique so that Google regards them as quality content.

Giving a Boost to Your Brand

For businesses that face stiff competition, it is essential to opt for top quality branding. They require standing out from the rest and so high-quality branding would be required. Your business logo, your website layout, and marketing materials, your chosen colors and fonts would be helpful in creating the first image or impression among the customers. Only a professionally qualified graphic designer could be manipulating these elements with expertise so that the customers are able to perceive you the way you actually are. A good graphic designer helps to create a robust brand. A strong brand would be a memorable one that would leave a long-lasting impact on the customers’ minds.  It would be building trust and getting positive referrals from happy customers. A weak brand would be forgotten in no time.

Saves a Lot of Time

A qualified graphic designer would be creating appropriate designs for your brochures, logo, or even PowerPoint templates. A graphic designer could create a design in almost a quarter of your time.

Conclusion: Makes You Stand Out of Competition

A graphic designer would be creating a distinctive brand that would be raising your business much above your competition. You must not initiate your business in the wrong direction. Consider making a lasting impression with the perfect logo and most appropriate marketing materials. Employ the services of a competent graphic designer right from the word go.

Author Bio:

Maria Jones is a graphic designer and a passionate blogger based in Boston. She is extremely familiar with the digital marketing scene, and also she recommends ace services such as Tayloright.com on her blog.

Digital Branding

Steps to Automotive Digital Marketing Success

on September 19, 2018

If you want to generate a lot of sales, opting for Automotive Digital Marketing can be a very good idea. This allows you to promote cars like the Dodge Caravan a lot easier, and in the end, you can get a lot more sales. You have to realize that professionalism and quality are what really matters the most in here. Of course, adapting and adjusting all of this can be an amazing opportunity to explore the new option. But the right tactics will surely help you generate more sales and value, which is what you want to have at the end of the day.

Think about SEO

It doesn’t matter if you want to sell a Ford or a Jeep Wrangler, the idea is to always try and find a great value for your money no matter what. The true focus here needs to be on improving your SEO approach as much as possible. It will just make things better and easier, especially if you have lots of competitors. Being in front of your competition can do wonders and it will make the process a whole lot better for you in the end. Sure, it’s not meant to be very easy, but it can provide you with outstanding results if you do it right, so you might as well want to consider all of that.

Start blogging

Believe it or not, your Automotive Digital Marketing success is mostly all about blogging and the results that you can get from it. Ideally, you want to create blogs often. You can make them self-promoting, or you can focus on other results like that if you want too. The idea is to always push the boundaries as you adjust and adapt all of that to suit your needs.

Paid Ads

SEO is great, but it can take a while until it delivers the results you want. What you want to do here is to opt for some paid ads. These ads are great as they promote your business and they are not that expensive either, which is a very good thing. Not a lot of people realize this, but paid ads are extremely helpful and they can bring in front unique benefits all the time.

CRO is important

The conversion rate optimization is crucial if you want to boost sales, conversions and website visitors. The idea is to focus on value and professionalism more than anything else. Once you start doing that, results will shine and that on its own will offer a crucial benefit to consider.

Lead nurturing

Nurturing your leads is very important. You want to offer them some info about the cars they are interested in. Believe it or not, lead nurturing allows you to generate more sales because you place the potential sale on a buyer’s radar. And suddenly you have more sales just like that.

It’s always hard to find the right approach when it comes to Automotive Digital Marketing. But these ideas will come in handy and they will offer some amazing results. Just remember, quality is everything, so try to consider all of that if you can and you will not be disappointed!

Digital Branding

The Groundbreaking Impacts of AI and Machine Learning on Marketing

on September 19, 2018

How AI and Machine Learning Can Revolutionize Marketing

Artificial Intelligence and machine learning are two of the hottest buzzwords that are dominating the discourse in business and academic spheres. This is rightly so because AI and machine language have enormous possibilities and applications for various sectors. Essentially, AI and machine learning are a new way of creating problem-solving systems that will have the ability to become self-aware, at least in the distant future.

Marketing being a prominent industry, where AI can play a substantial part and bring revolutionary results. In recent years, there has been a palpable influx of AI-powered advanced data analytics tools (based on machine learning algorithms), growing availability of sophisticated data sets, and an informed decision making based on big data. Machine learning, on the other hand, has extensively changed the landscape of digital marketing by focusing on personalization, behavioral targeting, micro-targeting, and other marketing parameters.

Here is how AI and machine learning will impact marketing:

Processing of data for the success of online marketing

Effecting marketing is utilizing popular platforms to market and sell products; successful marketers have consistently done that. First, it was email marketing, then they depended on Google to advertise their products, and then came Facebook and being used as an important tool. Currently, Instagram and Snapchat are prominent platforms. Artificial Intelligence and machine learning are great at working and processing data. As an example, a machine learning system can process the customer behavior of a particular demographic by analyzing which customers can come back and likely to purchase. When this insight is combined with marketing automation, potential customers could be converted by sending them an ultra-relevant deal. Also, in online marketing, when content marketing agency distributes customized content with the help of AI-powered tools to the right audiences, then it is a win-win situation for marketers and customers.

Extreme personalization

Intelligent automation and machine learning will help future businesses personalize and humanize engagement and reach the maximum number of audiences more effectively. Marketers will readily integrate machine language and AI personalization solutions into their strategies. By doing this, they will be able to deliver exponential accuracy and better results, which will immediately impact their bottom lines. Furthermore, AI and machine learning will help businesses personalize offerings as customers shop, optimize their journeys and click paths, and better predict what they want next. This ultra-personalization will result in even greater conversion rates. Online shoppers are increasingly expecting a customized experience now and they want retailers to know their preferences. Thus for online businesses, it is extremely important to customize their online shop with powerful web hosting platform in order to meet customer expectations.

Chatbots for great user experience

Chatbots are already performing certain tasks such as chatting with a user through a conversational interface. So the most advanced bots will be powered by AI and machine learning, helping it to understand complex requests, personalize responses, and improve interactions over time. Since communication is increasingly becoming advanced and chatbots are its new extension. They are taking over social media marketing and allowing marketers to engage with users in terms of content consumption, customer service, and transactional engagements. Chatbots are available to companies of any size, which gives small businesses an opportunity to compete with established brands.

Predictive delivery

Predictive delivery utilizes machine learning algorithms to deliver consumers highly researched, specifically targeted product recommendations, wherever they engage with a brand. 35% of Amazon.com’s revenue is generated by its recommendation engine. Interaction taking place between brands and consumers, whether through e-commerce sites, social media, or in-store, will be stored and tracked down using AI. Predictive solutions then analyze these insights and determine the most logical steps, and finally predict actions that specific consumer profiles will take. Predictive engines will be highly instrumental in creating and executive personalized marketing strategies. These solutions will be fully developed and rendered through mobile apps. Predictive delivery is important because consumers have become more tech-savvy and brand awareness and they are also becoming more cognizant of their options.

Wrap up

There is still a long path to tread since we are in the early days of AI’s influence on consumer behavior. We have yet to hand over our obsession of making decisions to machines. As AI-powered systems become more powerful, reliable and sophisticated, we’ll all start to “outsource” more of our consumer search and choice set construction tasks to AI and machine learning. It is, therefore, critical to understanding AI and machine learning and their powerful potential to shape marketing.

Legal Branding

What to Do Before Filing a Personal Injury Case

on September 18, 2018

If it’s your first time getting a very serious personal injury that another party is liable for, you might be wondering what you should do to file a personal injury case. Here are the essential steps you should not forget before you file a personal injury claim.

1. Preserve all evidence

Having evidence of your injury will help strengthen the case so make sure to collect as much of it as you possibly can. File a police report and get copies of it to provide to your lawyer. Take photos of the accident, your injury, and the damaged property, if you still can. Gather copies of medical documents and treatment plans from your doctor.

Also, if you have any witnesses, get their information. In addition, you want to keep records of the income you lost due to missing work. It also helps to keep a written account of the injury while the memory is still fresh in your mind.

2. Get medical treatment and follow your doctor’s advice

The first thing you should do after getting into an accident is to go to a doctor. If you fail to do this, your claim could be drastically reduced. Then, make sure that you follow your doctor’s advice religiously. That means taking medication as prescribed and undergoing treatments and required tests.

If you neglect treatment, you could weaken the value of your case. The defendant’s lawyer will argue that because you only needed minimal treatment, you don’t deserve to get the settlement you’re asking for.

3. Get off social media

Or any public platform where your opponent can potentially find the information they can use against you. Defense attorneys of personal injury cases will scour the internet for any dirt they find proving that you may be exaggerating your symptoms. To be on the safe side, refrain from talking about your personal injury with anyone except your lawyer.

4. Get a good personal injury lawyer

The importance of getting a skilled lawyer cannot be overstated. It doesn’t matter how prepared you are. If your lawyer does not know how to present your case in court, you will get a poor settlement. Make sure to pick your legal representative wisely. You want one who is deeply involved with your case rather than someone who will just pass off your case to a junior associate.

One such firm that understands the importance of personalized service is The Sanders Law Firm. They have handled thousands of personal injury cases and are very well experienced in obtaining compensation their clients deserve. Whether the injury was acquired due to a car crash, defective product, or a dangerous workplace, their lawyers can help get the best outcome for you, especially when dealing with tough insurance companies.

5. Be prepared mentally

Filing a personal injury case is not as easy as showing medical receipts and walking away with your settlement money. Remember, insurance companies do not just pay out willingly. If you ask for a settlement, it is in their best interest to try to reduce the amount, if not, legitimize it. This can be frustrating and stressful on your part. Having a good lawyer around you can make things easier as they do all the heavy-lifting making sure that you win the case.

There’s quite a lot that you should do before filing a personal injury case, but you must remember, to not let it linger longer than you need to. Depending on the state you are living in, there is a certain window of time for when you can file a claim. Find out yours based on the state you are living in and make sure to perform all the steps above before the deadline.

Local Branding

Branding in Bulk: 4 Steps to Successfully Spread Brand Awareness to a Large Audience

on September 18, 2018

Promotional products are a valuable resource for businesses of any size. They help to increase brand awareness and they help you stand out from your competitors, all while successfully targeting the right customer. Customers love getting free items that are useful to them, and you reap all the rewards by staying front-of-mind with anyone that sees the item. Purchasing a few promotional products is one thing. When you really want to see the benefits of them increase exponentially, you purchase promotional products in bulk. To make the most of your marketing budget, you need to follow these four strategic steps:

Set a Clear Objective

There are many reasons to implement a promotional product campaign, and the one you choose will play a role in the type of product you should select. Is your company looking to simply increase brand awareness and spread the word about your organization? Or do you want to increase sales by a certain percentage as a result of the promotional product blitz?

Choose the Right Promotional Product

There are literally hundreds of promotional products available, offering everything from pens to tote bags to USB drives and beyond—but not all of them will work for every business model. To determine the one that will work the best for you, ask yourself these three questions:

  • Who is your target audience? How do they spend their time? What do they do while they are at work? After evaluating these things, you can select a product that will be beneficial to them in their daily lives. Crazy products can get your attention, but it is the functional products that actually get used and help spread your messaging even further.
  • What message do you want to spread? Are you setting the tone for the brand of your business? Do you just want to get attention? Choose a promotional product that fits the quality and appearance of your brand. Every detail matters. A cheap pen will relay to recipients that you are a cheap company, while a classy pen that writes well will help you be known as a top-class brand.
  • What relates to your company? While all promotional products will have your company name on them, if you want the biggest bang for your buck, you will want to tie that product back into your marketing message. Ex: If your company helps to solve a problem, you could give out a Rubik’s cube. Then you could put a catchy phrase on it, such as, “We are here to solve your pest control problems.”

Start Small Before Going Big

After you have gone through the analysis process and determined the ideal promotional product for your company and target market, test your theory. The last thing you want to do is invest your full budget from the get-go only to determine your analysis was wrong. Start small, make sure your hypothesis can be proven, and then start your massive distribution.

Include a Way to Track Success

One of the most challenging aspects of promotional products is tracking their effectiveness. But there are some things you can do to keep tabs on your ROI:

  • Create a landing page for the product that only promotional product recipients have access to.
  • Include a unique promo code to use on your website.
  • Create an email address specific to each product so you can see what people are responding to.
  • Ask customers how they heard about you when they visit your store.

By taking the time to thoroughly investigate your target market and then choosing a product that they will love to use, you can experience great success by using promotional products in bulk.

Legal Branding

Drunk Driving – The Worst Way to Mix Business and Pleasure

on September 16, 2018

Alcohol consumption is ingrained in contemporary business culture. Movies like the Wolf of Wall Street glamorize the idea of mixing business with booze. However, socializing after work can have devastating consequences.

Could a DWI End Your Career?

According to Tyler Flood, Criminal Defense Attorney, many professionals aren’t aware of the seriousness of a DWI.

High profile corporate positions require employees to be outwardly reputable. DWI convictions reflect negatively on organizations. For this reason, high-profile positions are only tenable by employees who can pass rigorous background checks.

How To Behave When Mixing Business With Booze

Socializing after work shouldn’t be avoided entirely. Employees who remove themselves from social events, risk the stigma of ‘not being team players.’ All that employees need to remember, is not to let their hair down completely.

Rules for Surviving Boozy Office Socials

Drunk driving convictions can jeopardize the employability of even entry-level workers. The first rule of socializing is, therefore, to always leave car keys at home.

Consider Participating without Drinking

Office socials are a fantastic way to better connect with colleagues. However, socializing doesn’t have to include alcohol. Instead, consider choosing soft drink alternatives. Doing so will often command respect from peers and higher-ups.

Keep Your Professional Cool – Even if You Don’t Want To

Crossed communication wires are the number one reason behind alcohol-fueled altercations. In office contexts, there will always be someone with opposing views to your own. In this case, remember to project the same professional persona you do at work, during even informal get-togethers.

Like it or Not, Your Boss is Watching

There is always someone at the office Christmas party who takes things too far. You never want to be that person. Employers, clients, and supervisors will pick up on poor etiquette. As far as they are concerned, you still represent your company, even when not officially on duty.

What to do When Things Go Wrong

When mixing business with booze, you need to be on your best professional behavior. Sadly, other people around you might not be.

  • If you see a colleague who seems to be testing their limits, politely pull them aside and advise that they call time on the evening
  • Never stand for behavior which would be considered inappropriate in the workplace
  • If you find yourself at a DWI checkpoint after an office social, follow the advice of Tyler Flood, Criminal Defense Attorney, and know your full rights

Drunk Driving and Roadside Sobriety Tests

Intoxilyzer breathalizers used by police aren’t 100% accurate. Also, when submitting to chemical blood tests, drivers have the right to have independent tests performed within 2-hours of the original.

Even if you are sure you are under safe driving limits, police tests may show false positives. In this case, always seek professional legal advice immediately after a DWI charge.

1 … 88 89 90 91 92 … 95