Digital Branding

How to Rank A Website Quickly in Google

on August 21, 2018

Everyone who has ever tried it knows that getting on the first page of Google search results is not easy. But, on the other hand, it’s far from impossible. As experts have shown times and times again, reaching the top results can be achieved very quickly if you know which road to take. Just thinking about the need to find the right (meaning unique but still highly competitive) keywords is enough to realize that patience is indeed a virtue when it comes to the search engines, but there are a lot of other tasks you can perform to boost your website and thus increase the speed of this process. The internet is full of highly doubtful tactics that can easily backfire – the only way to rank a website quickly is to do it naturally, with so-called white label SEO. In other words, it’s important to realize what exactly Google wants from you and what is the quickest way to provide that.

The beginning of a beautiful friendship

With all those algorithms changes Google has been announcing it may seem impossible to figure out what exactly you’re supposed to do. As soon as you start adjusting your website to certain requests the new ones seem to appear from nowhere. it almost seems if someone has been intentionally keeping you in the dark – well, it might be something like that. Think of Facebook – if you want to gain access to the information about someone’s page you need to send the friend request, or you are forced to monitor all his/hers posts closely and try to catch every bit of information you can.  Same goes for Google – if you want to rank faster you need to make your website become Google-friendly. Google doesn’t accept friend requests, but you can achieve the similar result through Google Search Console. This is a free service designed by Google to make your website’s research functionality more manageable through the collection of reports and tools that will enable you to find and correct errors and create a better strategy to optimize your rankings. Basically, with the beginning of this friendship, Google will be able to find your website more easily, and you can even request for a friendly favour of force crawl every time you make changes to your website.

Every person leads to a machine (and vice versa)

This may sound like a post-apocalyptic setting of some sci-fi movie, but today it’s simply a reality we live in. If you don’t have an account on social media networks it is almost as if you don’t exist. True, you can be a rebel and promote face-to-face conversation values, but when it comes to the visibility of your business you’ll need to make an exception. Google wants to see you on social media – the interaction with your customers through these platforms is a very important factor for your ranking speed. The more links you build, the faster you’ll land on that first page. And while high-quality link building takes a lot of time,  linking your content to social media can easily make it spread like fire. All you need to do is to identify social networks your target audience is on and to keep your posts public. That will produce shares and instant traffic which will automatically rank you higher and faster. The level of your engagement on social media is a decisive factor when it comes to the amount of useful linking you’ll get.

Now for the vice-versa part, which comes with few modifications. Maybe every machine leads back to a person, but when it comes to platforms this doesn’t hold water. Today people use various platforms for their searchings, the smaller the better, and being mobile-friendly has become mandatory already in 2015. That’s why having the responsive web design has become a major ranking element. It provides the same quality of user experience on any device and there is no variation in loading time. And you don’t have to ask Google in order to know that your rankings highly depend on whether your users enjoy spending time on your site – finding content and links easily and quickly – or abandon the ship with frustration after it failed to load in 3 seconds.

Word, words, words

And now, back to those keywords. If you ever wondered why Shakespeare’s ‛Hamlet’ has been staged for over 400 years you’ve probably noticed that it’s very opened to various readings even in this modern age. And all that variety comes from a single Hamlet’s line in the second act of the second scene – ‛Words, words, words’. It is not so much about what Hamlet is reading, but how he’s reading it – people interpret words in various ways, having their own associations, and this becomes very apparent in their online searches. Some of them type in very obscure phrases that have low competition levels, and others type combinations with already high search volume. Your goal should be to find keywords that are somewhere in the middle and a tool from Google called Keyword Planner can be your greatest ally in this ordeal. It will also help you with your grammar – yes, if you haven’t noticed, Google is also monitoring your language use and sentence structure. If they have a spammy and wonky ring they’ll certainly not speed up the ranking process, so don’t let bad English stand in your way. Being precise always leads to greater speed, so it would be wise to also include modifiers – even if you’re not tied to a certain state or area branching your pages is certainly a plus.

As the popular saying of a younger generation goes – ‛Father Google knows everything’. So don’t waste your time searching for dubious shortcuts. All you need to do is to ask for a friendly advice, but choose your words carefully.

Local Branding

Make A Sale! 7 Eye-Catching Ideas In Making A Convincing Poster Ad

on August 10, 2018

If you are going to look around, you will see that the world is full of visual representations. You’ll see different designs, aesthetics, structural images, beautiful sceneries, and so on. You feed your eyes with different things you see wherever you look.

In line with that, you’ll see that the business industry is no different. It disposes of different visual marketing strategies to boost publicity and sales. They invest in creating banners posters, and other signages for every sales event that they conduct to make sure they attract a lot of prospective customers.

That said, it is always right to follow general rules to make sure that your design stands out and is different among others. Here are some of the few things you may contemplate when designing your promotional medium.

Work on Typical Poster Sizes

It is a must that before you start planning and working for the design and content of your poster, you have to decide the appropriate size you are going to use. Examine the type of business you have and check your audiences so you’ll have an idea what to use.

You have to remember that if your poster size is too small people can hardly read it and if it’s too big then people will pass by it because it’s a nuisance to them. Always consider picking the right size so that you can quickly draw people’s attention.

Moreover, for posters and signage that you want to put on sidewalks, then you may consider using a larger size. If you’re going to get the attention of people in passing cars, then you may choose a larger scale.

Make it Easy

Most business owners think that the more content and design they put into their ads the more it is compelling. Indeed, it’s not.

Always make sure that your designs are easy and straightforward to look. Bear in mind to choose bold and large letters for signs and easy graphics so that people can quickly read it and will not be puzzled of what you are advertising.

Colour Preference

It is one of the essential ingredients when captivating the eyes of your prospective clients. You have to choose colors that are striking, eye-catching, and of course, money-making signs.

With regards to your colour preference, you can use bold, bright, and contrasting colours. Yellow and red are the best choices because they can be seen at a distance. Also, prefer colours that connect with your brand so that your customers won’t be confused.

Naturally, Attention Seeking

Your purpose of making your poster advertisement is not just for public display but for people to look at it and understand it. So, it’s essential that you have to make it naturally attention seeking. You don’t just place it at any corner of your establishment and let it stay there.

When you place on a sidewalk or in the front of your store, put them lower because people try to glance down as they are walking. On the other hand, if you want to catch the attention of people from afar, then you have to hang it.

The primary key to your poster replacement is to study and know where your customer’s eyes naturally go.

Offers and Promotions

Signage and poster are not enough for people to see what you are trying to sale, but people are looking at the offers too. Bear in mind that customer’s priority and interest are looking at promotions, suggestions, and discounts which drive more sales

Bear in mind that you have to be prudent with your offers and discounts when you include it in your poster advertisement so your sales won’t decline and still get the profit your aiming.

Durability and Resistance

When making and designing poster ads, you can save money, energy, time, and effort if you consider its durability. Printing the poster ad and signage using high-quality vinyl banners can help you recycle in case you want to use them again.

Do it Right

Always put your 100% dedication and passion when designing for your poster ad. A well-crafted and thoughtfully-designed poster can wildly and successfully promote your business. Once you put significant attention to detail, your sales can boost anytime.

Takeaway

In the world of business where competition is tight and earning a high profit is the only way to make it last, it is always a must that you create and think out of the box marketing ideas.

Lastly, with a few artistic skills and incorporating them using typical poster sizes for people to see, surely your business will grow, and profit will inflate effortlessly.

Legal Branding

Dangers of Road Rage

on August 6, 2018

The definition of road rage, per the National Highway Traffic Safety Administration (NHTSA), includes actions a driver takes that endanger other people or property. It can involve an assault with a motor vehicle or the use of a weapon by either the driver or a passenger in one vehicle against the operator or passengers of a different one. Road rage is against the law, but if your vehicle has been damaged, you’ve been injured as a result, or a loved one’s life has been cut short, Los Angeles personal injury attorneys can help you get maximum compensation.

According to the AAA Foundation for Traffic Safety, 56% of crashes in the U.S. are caused by aggressive behaviour. Also, the NHTSA has found that 66% of auto accident fatalities are caused by aggression and that aggressive behaviour often results in an aggressive response. The organization found half of the drivers on the receiving end of aggression responded aggressively themselves.

What Is Aggressive Driving?

Various behaviours characterize aggressive driving. Road rage is often triggered by anger or being upset. Drivers under stress may exhibit behaviours such as:

  • Illegal passing
  • Tailgating
  • Honking
  • Failure to yield
  • Going through red lights/stop signs
  • Weaving in and out of lanes
  • Speeding
  • Ignoring traffic signals
  • Obscene gestures

However, road rage isn’t always caused by the aggressor. Driving habits that can trigger an aggressive response include using a cell phone, keeping high beam lights on when there’s oncoming traffic, or failing to use a turn signal when changing lanes or turning. Also, check your blind spot when switching lanes. Cutting someone off, even inadvertently, can trigger an episode of anger.

Getting a Handle on Road Rage

If a driver responds to you aggressively, it is important not to escalate the situation. The following tips can help prevent an incident:

  • Do not react or retaliate.
  • Do not make eye contact.
  • Continue to drive safely.
  • Realize the other driver doesn’t handle stress well.

Road rage starts due to emotions and reactions caused by many stressors in life. These can include an argument with a spouse or partner, getting fired at work, or disciplining children in the car. A driver may be late to work or an appointment and be in a rush. Road rage can happen to anyone but is more common in young male drivers and individuals with certain psychological problems.

Why Road Rage Is So Dangerous

Not having a handle on your anger or emotions can trigger the characteristic behaviours of road rage. Aggressive drivers are dangerous because they are not in full control. They may be unable to avoid a direct collision or hitting something head on. An aggressive driver is also more likely to crash at higher speeds, increasing the likelihood of severe damage, injuries, and deaths.

Consequences

If you’re caught being an aggressor, you may face criminal charges. This might mean going to court, paying legal fees, and even facing imprisonment. The potential for physical harm and death to yourself and others is too high.

A personal injury attorney can help if you’re a victim of road rage. Your attorney will offer advice on what to do immediately after the incident. They will provide expert legal help and representation throughout the case to ensure you’re compensated for head, neck, back, knee, and other injuries or trauma.

Local Branding

How to choose the right front door lock

on July 14, 2018

Your front door is the primary target for anyone who may try to violate your home. In addition to choosing a heavy, solid door, you need to put extra care into your choice of front door lock. The wrong lock could leave you open to burglaries, vandalism, or a home invasion. The right lock will help you to sleep well at night, secure in the knowledge that your door has the proper protection. Your skilled locksmith can help you to narrow down the best choice for you. First, consider your possibilities for a front door lock. 

Think About Embracing Technology 

Thanks to advances in technology, you may want to consider an electronic option for your front door lock. You may want to choose a lock that is opened through the use of a keypad or a touch screen. Another alternative is a blue tooth door lock that is opened through the use of your smart phone, tablet, or other electronic device. A biometric lock will only open by the use of an authorized fingerprint. Radio frequency identification is another option that allows access through the use of a key fob. You can have a traditional key access for your front door as well in case technology fails. 

Try a More Traditional Approach 

You may prefer to go with a more traditional front door lock. Whether you go with a round knob or a handle that simply pushes down or pulls up, you need to remember one important rule of thumb. Always include a deadbolt with this type of lock. Locks in your doorknob or handle can be broken in order to allow unwanted strangers into your home. You don’t want to make it easy for anyone to go through your front door. At the same time, don’t choose a system that needs a key to open the door from the inside. Otherwise, you could be trapped during an emergency. 

Turn to Your Trusted Locksmith as Your Go-To Resource for the Right Front Door Lock 

Your experienced locksmith has a wealth of knowledge about front door locks and what works best. Consult with your locksmith during a home visit to choose the next lock for your door. Your locksmith will perform a thorough inspection of your current lock to determine any improvements that should be made. If you have a lock that is damaged, always call your locksmith to determine if your lock can be repaired of if it needs to be replaced. Once your locksmith has assessed your needs, you can discuss the best front door lock that will give you peace of mind. Whether you are away, sound asleep, or enjoying the privacy of your home, you should not have to worry about intruders coming through your door. You can choose a traditional lock in your door knob combined with a deadbolt or choose a modern approach. Your locksmith is a great resource to keep you up to date on your choices for a door lock.

Digital Branding

Ways Social Media listening can help your Business

on July 13, 2018

With the use of a shared count, it is possible to see how much your target audience are in tune with your content, but you can always do more.

Social media listening is simply about searching the internet and specifically the social media space to see what is being said about your business or brand, your competitors and other topics of interest, and with a little time and creativity, you can go beyond just monitoring your brand. You can employ the use of social listening to enhance content marketing, business development, product management, human resources and customer support.

If you are thinking of trying out social media listening, here are 5 ways in which this technique can be beneficial to your business:

Improved customer service

Today, more people are starting to use social media as the place to make public complaints, find solutions to their problems, and commend brands on good service.

Instead of relying on onsite calls or physically waiting for customers to show up in your workspace, social media as the go-to tool for responding and reacting to customers who encounter problems. Social media monitoring can improve the quality of your customer service through digital channels so that people no longer have to wait to receive a response.

Discover where your community is

Social listening enables you to find out where your potential and current community members carry on important conversations, for example, the hashtags on Twitter can lead you towards their areas of interests and what they often enjoy doing.

It is a good technique for identifying a target audience that would befit your brand, but more so for better niching your messages to befit their interests and reach out to their circles as well.

Track down the comments and shares on social media to lead you to the places they like to visit and the kind of content they would rather consume.

Build links with advocates and influencers

Influencer marketing is growing huge today and has continued to draw attention. The importance is that the influencer marketers ensure that people are talking about you and your brand, and when you are a conversation on social media, search engines and other users will definitely know who you are.

After a big product launch or update, track the link to or the title for press release you shared to see who else is sharing it. This information will help you identify influencers in your industry. Reach out to them to start building relationships.

Focus not only on the users with a big following, but also on the important fans of your brand that may not necessarily have a huge following, but are likely to convert to your advocates more than influencers can.

Interact with users

Largely, social media exists to foster relationship building, which is the one thing social media listening can help your brand with. For a business or brand, it can be overwhelming to track down comments and posts that might be relevant to you unless through social media listening.

Once you are keen on what your target audience is discussing and the trending issues in your industry, it is much easier to interact with your users then.

Be sure to keep your response times, intelligent, and humorous yet consistent with your brand image.

Actionable insights for brand improvement

Blindly running a business on social media can be detrimental to the productivity and success of your brand, which is the key reason you require to gather actionable insights for your brand management.

Since social media allows for open feedback, it is quite easy to receive negativity and criticism that might threaten the successful running of your brand, but with proper management, can scale your brand to greater heights.

Consider the feedback you receive as insights to help you in adjusting your business.

Social media is such a powerful tool, and with a little keenness in social listening, watch your business bloom this year!

Promote your workplace brand
Digital Branding

5 Tips to Branding Your Workspace

on July 12, 2018

With the right presentation, you can make any business successful. The way you keep your office says a lot about you and your business. The moment someone enters your office, they’re going to notice everything: the color of the walls, the furniture, the way you arrange your furniture, the whole ambiance of the place makes the first impression. Branding is not an easy task. You might need some professional advice sometimes. If you have decided to do this all on your own, here are some tips that you will require to get everything just right.

Choose clean, functional design

Tips For Branding Your Workspace

1. Get Opinions  

Branding your workspace is a big step. It can either make your company more prominent, or it will take it down. Never make this decision single-handedly.  One-person shows are not advisable when planning office layout; ask other people that you trust about their opinions and suggestions. Seek help from the people from various departments who might have a better vision than you since they know the workflow better than you . Remember that your target involves the public too. You are not going to impress every person that walks in these doors by just using your ideas. Check the ambiance of other offices also. Look for new furniture options. Choose unique designs of office chairs, tables, sofas, etc.  An outsider should remember it for a long time.

2. Focus On Advertisement

Advertising is the key. Sometimes even if your product is not good enough, you can still make it look worthy with the right representation. Focus on the whole look of your website. When people are searching it, they should be able to easily find what they want.. Your site should have a separate opportunity for every service that you provide.

Have a distinctive logo

3. Logo

No matter what your business=, always try to maintain your individuality. Logos do this work for you. Make your logo so unique and impressive that if a person looks at it, he should know what about your company. Take the example of the Apple iPhone where their company logo in such a way, that no matter where you are from, you will recognize the company at a glance.

The same goes for the mottos and signs. Your office should be an accurate depiction of what your company does, your goals, your work, current projects you are working on. Let’s suppose; you are a commercial builder. Your office should contain the detail of what kind of work you have already done, your achievements, etc. If you have been a part of a major project or have been awarded some distinction, get the certificates framed and hang them up on the wall.

Maintain great office organization

4. Organization  

It is not essential to have extraordinary furniture; if you have a small budget, you can still make your place stand out from the rest. Place the ordinary things in an extraordinary way. The whole theme of the site usually depends on the type of work your company is doing. If you are doing creative works, you have a wide range of things that you can do with your place as you have more latitude than an accounting firm or bank..You have to maintain the decorum of the whole place.You should also keep the place well-lit and ventilated.

5. The Color Schemes

Again, if you are doing creative works, you can quickly get away with vibrant colors but if your office does more traditional professional look, you will have to go with light colors like grey or merely white will do. It is not recommended to go with vibrant colors as it might not correctly promote your brand.

Choose pleasing color and style

Legal Branding

5 Ways Product Labels Can Help Your Branding

on July 9, 2018

Labelling is an essential part of your business process. In fact, it is a part of your product and brand. Labelling pronounces a host of conveniences during a number of core business activities such as logistics, warehousing, and showroom displaying. Not only the efforts of your staff reduce, but also the cost and time involved in the management and sorting the products repress considerably with right labelling practices.

Did you know, that more than 60% of consumers make buying decision-based on the packaging and labelling of a product?

Did you also know that 65% of products go unseen in supermarkets owing to the chaos in shelves and sections?

These facts make enough sense why a business should be focusing on adding more elements to the visual appeal of their product, packaging and labels. How to build his brand’s recognition in the market is one of the first strategies a forward-looking entrepreneur develops. When it comes to branding, quality is not the only factor that a business should be looking at. Quality without a doubt should be the focal point of any success-hungry brand. It is something that you never have to compromise on. It helps you retain your customers.

But, your packaging and labelling are two key add-ons that support your brand building efforts among your audience. If your product looks good and your label shows useful and valuable information, the customer will most likely see it, pick it, read it, and might give it a try.

Spread the word

The consumer base of an infant brand solidifies swiftly with word-of-mouth marketing done by its first-time consumers. The WOM marketing is effectively free of cost and a brand does not have to invest a single penny on this. However, there certainly are some investments required to add quality to your product and some appeal to your labelling.

Quality in your product will give you returning customers. They will then spread the word about your quality and suggest their loved ones to use your product. Here comes the application of your product packaging and labelling. Your logo or your unique label will help the ones convinced through word of the mouth find or demand your product.

Almost all brands, whether emerging or established, invest in quality and look of their product, just to ascertain that their products catch the attention of consumers at the very first glance. It is, in reality, one of their core strategies.

Increase on-shelf visibility

Not seen not bought. To be seen in the market, your product needs to look good and most importantly, “unique”.

There is a direct connection between your sales and visibility! The more you are seen, the more you are sold. There is no denying that shelf placement also plays a crucial role in your sales.

For a newly-established business, gaining visibility in the market which already is packed with countless similar brands, is among the top challenges. However, if you have got your labels designed and printed by a professional service for custom labels, things will be easier for you.

For better visibility, it is imperative that you design your product’s appeal rigorously; get the first draft printed and quality checked; and then, the final draft printed and distributed.

Display brand information

How would a customer know it is your product if there will be no information about you on your product’s label? Almost every brand makes an effective use of labelling for this very purpose.

You are trying to establish yourself in the market. The best way is to advertise on different media. Another great way is to do it through your uniquely designed labels. You can write about the brand message, in addition to your promise regarding the quality of your product, your post-sale service, or anything persuasive.

The logo also gets a place on your label, and that is how your product gets your identity. It would now become easier for your customers to find and recognize your products.

Promote your offers

What else you can do through labels is to let your audience know about your ongoing promotional offers. This is a very common practice in stores, where each shelf or section has its own label displaying the very offer applicable for that particular shelf or section.

You can get custom labels designed and printed in bulk for each of your upcoming discount-offering deals. And as per the strategically chosen time, paste or distribute those labels in the store to avoid delays.

Promoting your seasonal offers is a great way to promote your brand. Giving your customers freebies such as coffee mugs with a custom printed message along with your logo or brand name can help you establish your brand.

Product Information

So, we have talked about how labelling speeds up the effectiveness of your promotional offers, promotional messages, brand information, on-shelf visibility and consumer base. But, here is something unavoidable.

In many states and countries, the law abides businesses to give all relevant and necessary information about the product on its label. Pertinent inputs including ingredients, how to and how not to use the product, conditions, and other ins and outs about the product should get a mention of the packaging label.

Additionally, the date of manufacturing, the date of expiry, production batch number, weight, and rate should be there on the label. All such pieces of information can be codified into a barcode pattern, which has become a trend these days; plus it brings your customers to your website.

So, never ever miss giving product information on your packaging. Without that, your product might be rejected authoritatively.

Here is an informative piece that explains the step-by-step process of creating product labels.

Bottom Line

There you go. Labelling delivers noteworthy benefits. It helps you establish your brand in multiple ways. Effectively-designed and timely-distributed labels allow you to gain momentum in the market influenced by brands of the same nature. However, what is essential is putting the right label on the right product (at the right time, if it is a part of your seasonal promotional event).

Not just your products, but also your labels and packaging – everything needs to be tested for quality stepwise. It is vital because you would never want your labels to have misleading or textually or grammatically incorrect information. One single misrepresentation can put a mark on your brand image. If you are making efforts to establish your brand, then such blunders can toughen your way significantly.

To transform into a real professional, consider Amazon FBA courses to get the best training available.

Local Branding

How to manage Your Rebranding

on June 25, 2018

Rebranding your company can be a very important but very stressful process. If you are currently going through this process, then you have probably spent the last few months in the planning stage, trying to figure out how to go about it in the best way. It can be easy to get overwhelmed by the amounts of things that need to be done during the rebranding process which is why we have written this article to give you some tips on how to manage it. Keep reading if you’d like to find out more about this.

Plan Carefully

Before you get started on your rebrand, you need to plan carefully. You need to know why you are rebranding and what you are trying to change. If you don’t do your research properly then you might find that your rebrand will be a waste of time and you would have been better off sticking with the same branding. Plan accordingly and establish a clear strategy of how you want everything to happen. Don’t let yourself get carried away with rebranding before thinking through the consequences of your decision.

Manage Tasks

If you are rebranding a large company, you might find that there are a lot of things that need to be changed and a lot of things that need to be organized. For a company with a large team of people, it can be difficult to ensure that all tasks have been completed in time for the rebranding launch date. This is why you should consider making use of a workflow system like a Kanban board. So, what is a Kanban board? Well, a Kanban board uses different columns to organize tasks into things that need to be done, things that are in progress and others that have been completed. Make sure to do some more research about how a Kanban board works before getting started.

Create A Timeline

If you are going to rebrand your company, then you need to make sure that you create a timeline of how you want everything to go. You’ll need to make sure that you get all of your tasks completed on time and creating a timeline will help you to organize your tasks. Make to create a realistic timeline as if you try to rush things you might find that your rebranding does not go as well as you’d like. If you need some extra help with this, you could download some software that can take you through the steps in order to complete a good timeline that is easy to follow. Make sure to share your timeline with everyone who needs it in order to keep everyone on the same page with what needs to be done first.

Market Research

Before your rebranding gets underway, you should ensure that you are going in the right direction. If you are able to do extensive market research before the process begins, you can trust that you will have a successful project. You should also ensure that you conduct more research as the process goes on. Talk to your clients, find out if they will continue to use your services after the rebrand and find a good middle ground. Working with others on the rebrand will ensure that you are happy with your end result and you won’t have to do it all over again anytime soon. If you do your research properly then you’ll be able to manage your rebrand a lot easier.

Establish A Clear Budget

If you don’t set yourself a budget before the rebrand then you might find that you spend a lot more than you need to on the project. You need to set yourself a budget and try to stick to it where you can. This will help you to manage the whole project a lot easier and you can ensure that you will be happy with the process that you have undergone. When you are setting yourself a budget you should also remember that not everything goes to plan,and you should account for any issues that might arise in the rebranding process. Try your best to stick to the budget to ensure that you don’t end up spending more than you’ll make back over this whole process.

Final Thoughts

Deciding to rebrand your company is not a something which should be taken lightly. You need to make sure that you know exactly what you are getting yourself in to and you need to know what you need to change about your company. Don’t let yourself get carried away with the whole process, stick to your timeline and you’ll soon have your company back up and run. Organise yourself and your team effectively and your rebranding will be a success.

Digital Branding

Warehouse Rental: A Comprehensive Market Place

on June 7, 2018

As you launch a business, announce plans for celebrations or plan an event for religious ceremonies, you’d naturally be concerned about space. Even if you’ve been in this business for some time but did not need much space during the initial period, you will find yourself in need of larger spaces once your operation expands. This is why having a convenient way to browse and choose the warehouse suited to your needs is a convenient and practical facility, especially if you also include the usage of a real estate virtual tour. Your warehouse rental doesn’t have to be permanent and you can search through a variety of warehouses with rentals varying in the length of time (usually based on hours or days) and prices.

A flourishing business involves clients, services, faculty, machines and equipment, goods, paperwork, and inventory at a much larger scale than that of individual or home based businesses. In fact, not just businesses alone but events like wedding ceremonies, graduation parties, religious ceremonies etc. all require space and what better way to accommodate yourselves than that of renting a warehouse? Warehouse rental is the ultimate deal for individuals and business owners. Warehouses entail a wide variety; manufacturing buildings, industrial premises, event venues, and multi-use spaces are all considered warehouses that serve as space properties. These spaces can be used for various purposes such as production, parties, corporate events, storage, distribution etc.

The nature of your purpose primarily determines the type of space, property or venue is best suited for you. This factor also determines your space leasing needs with regards to the rental period. For example if you are targeting an audience in a particular city like LA, you’d want to choose the most suitable venue and duration that enhance your access to them.

Space warehouse generally covers the following subsets:

– Party
– Meeting
– Workshop
– Film shoot
– Photo shoot
– Wedding
– Performance
– Storage
– Fitness Class
– Dinner

Navigation 

Warehouse rental Los Angeles is an exciting and a happening prospect. If you are one of those who aspire to showcase their exhibitions before the elegant yet rowdy and hedonist society of LA, you can use platforms that compile all available and vacant venues displaying rental charges, and date availability in just a few clicks. These platforms are designed to filter out the best options, while at the same time, allow you to enjoy features like price comparison, immediate connection with the hosts and booking facilities all in just one navigation. This is a relief in itself as you all know how frustrating traditional search engines can be. At times, it is troubling to find exactly what you’re looking without exhausting yourself completely.

With legit marketplace platforms that feature searches over a wide variety of warehouse you can look forward to planning a number of events in your life. One of the best things about such platforms is that they have prices quoted upfront for you to explore. You can imagine how exhausting it is to send emails for rental inquiries to various sites just to be ignored by some and receive negative or unsatisfying responses from the others.

Vicinity 

Another particular feature about a warehouse marketplace is that it compiles all positive venues from a particular vicinity. This means you don’t have to worry about missing out on venues that may offer you the right deal. You get to enjoy a comprehensive search result from all the available warehouses in the LA vicinity.

Digital Branding

Wikigains Shows 10 Ways To Use Vouchers To Encourage Repeat Business and Build a Brand

on May 21, 2018

Today customers have more options online than they had ten years ago. According to WikiGains, customers’ buying pattern has changed from purchasing at their preferred physical store to visiting different online stores, comparing prices, searching for deals and discounts before adding a product to a virtual shopping cart. As a result, every online merchant, at some time or the other will be faced with the decision of offering deals, coupons, and discounts.

While offering good deals frequently can encourage repeat business and drive customer loyalty, using them haphazardly can harm your brand image. Here are 10 effective ways you can use to drive customer loyalty, conversions and acquisitions.

1. Weekly or monthly discounts

These are traditional ways to offer discounts and they are often used at the end of a week or month to meet specific business goals.

2. Cart abandonment email

A study showed that nearly 70% of online customers abandon their carts for some reason or the other. Sending a tactically-crafted abandoned cart email can encourage people to come back and complete their checkout. There are many sites like Shopify and Klaviyo that offer easy to customize abandoned cart emails.

3. Special holiday or season deals

While Cyber Monday, Black Friday, and other holiday seasons are big occasions to offer attractive discounts, you can use other opportunities throughout the year like the onset of winter, summer or autumn to share appropriate discounts and offers.

4. Prelaunch coupons

Your business may be in the prelaunch stage or you have just launched a new product. The pre-launch offers enable you to create a sense of inquisitiveness among customers regarding the product. They help in driving more traffic and turning new customers into loyal ones.

5. Minimum value to get discount

In coupons sites like Wikigains, you can find deals that require customers to spend a minimum value to get a discount. This is a good tactic to encourage customers to spend more.

6. Special discount for sharing on social media

When you start a new online store, the biggest challenge is to reach out to more people and attract customers. So, offering an incentive on every Like on Facebook or sharing on other social media platforms can be a good way to raise the visibility of your brand.

7. Refer-a-friend

The referral programs work even today because people tend to rely on a brand if it is referred by a friend or relative. Wikigains says you can use this to your advantage and encourage more referrals by offering a good discount to both – the person referring and the one being referred.

8. Welcome discount for new customers.

This is a ‘feel good offer’ that gives first-time customers a positive experience with your brand. They are likely to remember you, refer friends, and even come back again to convert into a paying customer.   

9. Create an email or subscription offer

Building an email list is extremely important for the success of online retailers. When you offer a coupon or discount in exchange for a visitor’s email address, it increases your chances of conversion. This is a win-win situation where the visitor receives a good discount and you get their email address. This can be used to create customer loyalty, build a solid relationship, or send promotional materials to them in the future.

10. Special incentives to influential people

Offering discounts to famous bloggers or celebrities that have a huge fan following can be an effective way to promote your brand. So, if a blogger writes positively about your products or a celebrity talks about your excellent service, your brand value increases tremendously.    

Wikigains.com is a voucher site that has been operating in the UK since 2012. Alex Papaconstantinou, the founder of Wikigains, and his team, have accumulated a wealth of experience in the industry as they have seen it through several ups and downs in the last few years.

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