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Tips To Save Money Booking Your Next Hotel Room

Steven on December 9, 2019

Whether you are planning a vacation with your family or going on a business trip, you would never want to spend more than you need to on your hotel room booking because there are already a lot more expenses to manage. Many people end up complaining about how they had to give $100 more than their friend who stayed on the same property a week ago. This happens a lot, and it’s not uncommon at all. The reason behind it is that the prices of hotels vary depending upon how you book.

Yes, you read that right! The booking is the part where you are supposed to be a little careful and try to save yourself some money. Especially if you are traveling for the first time, you need to read this article thoroughly and make sure to follow all of what we are about to tell you.

Today we are here with some of the best tips to save money by booking your next hotel room. So yes, if you want to save yourself a hundred dollars, you need to take notes and follow the instructions.

Tips To Save Money Booking Your Next Hotel Room

1- Research

The very first thing to focus on is your research. Use the internet in the best possible way here and try to find different hotels and their facilities and then compare the prices. It happens a lot that one hotel is charging a lot, while another is offering reasonable packages even when they both are located in the same area. The internet can help you find the best value in this situation, and you can actually find it very useful to compare prices online. Don’t book a hotel room in a rush because finding the best deal requires time and patience. The more time you spend, the more research you do, the better the prices will be for you.

2- Use Coupons

What people don’t know is that they can use coupons to get some great deals online. For example, if you just try the Bookit coupon codes for once, you can get some great discounts on your next hotel room bookings. There are a variety of offers available on the internet, and all you need to do is to find the right coupon, buy it and then use the code to get 20%,30%, and in some cases, even 50% off.

3- Book Early

If you are going to make a booking just a day before, the hotel manager will think of you as you are in need and you don’t have any other option. This is when he will charge you more than he should because he knows you don’t have any place else to do. Don’t let these people make a fool out of you and book as early as you can. The ideal time to make a hotel room booking is a week ago. This way you can get a reasonable package and well, if you find a better one during the week, you can cancel your bookings and opt for the other one. Don’t forget to see if different sites have unexpectedly good last-minute deals.

4- Try A Travel Agent

Travel agents know where you can get reasonable packages for a hotel room stay, and you should definitely try contacting one. These people are pros, and some of them even have contracts with different hotels, so yes, this is another great way to save yourself some money.

Conclusion: You Can Save Money Booking Your Next Hotel Room

These are the tips that you are supposed to try if you want to get some discount on your next hotel room booking. Opt for these methods and specifically try using some coupon codes because that’s what most people do nowadays.

Legal Branding Local Branding

How to Motivate eCommerce Staff

Steven on December 9, 2019

Each owner of the eCommerce goes through several stages in its development.

First, a person has a thought and a desire to create an online store and start doing e-commerce. After that, it is time to choose a niche for the online store, create a site, search for suppliers and conclude contracts with them. In the final, if everything goes well, the shop opens and starts working.

The first year of work for any online store is not easy. Especially if for its owner this type of business is “terra incognita”.

All this time, the owner of the online store must retain motivation to engage in the chosen business and strive to transform from a single employee to a full-fledged owner of commercial resources, sales from which will be carried out by hired staff.

At a new stage of development, when hired employees will appear in the online store, the business owner will have to think about what and how to motivate sellers, couriers and other employees of the online store.

If you, as the owner of an online store, think that the “labor exploits” of your sellers are inspired by the same incentives as you – this is a fatal mistake.

To begin with, feel the difference – you are a business owner who has gone from a vague idea that once originated in the head, to its implementation in the site and the entire infrastructure of the online store.

The seller who came to you to work, guided by completely different considerations: someone needs to start working, someone to feed the family, and someone just likes the process of trade and communication with customers.

All this should be taken into account if you think about how and what you can motivate the employees of the online store.

Why do you need motivation at all?

In any HR manual, you will find a definition of motivation as “what motivates us to take action”.

Let us also remind you that motivation is usually divided into two categories: material and non-material (gratitude, diplomas, titles like “the best seller of the month” and many other options).

Now you have to evaluate your employees and understand the incentives they are inspired by. As mentioned above, they are different for each person. Some are best motivated by money, while others are best motivated by an increase in the status or gratitude announced by the company’s management publicly.

To find out the hidden motives of your employees, which allow them to work more efficiently, you can use the questionnaire, when among the mass of questions there are those answers to which you are most interested.

If your store has at least 2-3 salespeople, it is quite logical to arrange a competition between them, having developed the planned indicators and those control points at which a person can claim a bonus. The main thing is that the conditions of the game were transparent and honest and did not change “in the course of the play.

The motivational scheme starts at the moment when your sellers exceed the plan.

Group of people on a business meeting late in the evening

Simple options for motivating online store staff:

The simplest way to motivate the employees of the online store (if it is a question concerning material motivation) – is a fixed salary plus a percentage of sales above the plan or a fixed bonus for overfulfillment of this plan.

The question arises, what percentage should you pay? Should I pay it off the turnover or sales? All these answers should be found by the owner of the online store, but Magento advanced reports definitely will help you. It is necessary to take into account only that bonuses, interest to sellers for overfulfillment of the plan and any other monetary incentives should be profitable, justified and paid from additional sales, and not to reduce your usual profit.

As for the intangible options for motivation, here the owner of the online store can show their own fantasy (taking into account the individual characteristics of their employees). As mentioned above, the most common option may be a competition between sellers or public gratitude from the management to the most distinguished employee this month.

Conclusion

The motivation of your employees allows you to reach new heights in your business and get additional profit, so it is worth thinking about the implementation of any motivation scheme for the staff of your online store. Remember that not everyone and not always motivates only money. Approach the creation of a motivational scheme creatively, try a few options until you find the most suitable one for your case.

Local Branding Personal Branding

Essential Tips for Designing Corporate Uniforms

Steven on December 9, 2019

With regard to corporate uniforms, designing can be quite a challenging process. There are plenty of factors to consider such as textures, colors, styles, fabrics, and even accessories. All of these play a huge role in the design process and it’s imperative that you get the perfect combination. Dressing your employees with comfortable, up-to-date outfits can help exude an air of confidence around them and this can translate to increased sales and productivity.

A well-designed corporate uniform not only benefits your employees, but it can also help improve your brand image. Company workwear is fundamental to the image you portray to your clients and you certainly want to leave a positive first impression. If it’s your first time designing uniforms or if you’re not quite sure how to go about it, here are a couple of essential tips you should follow to help you get started.

Comfort is key

Good looks are essential when designing corporate uniforms, but that doesn’t mean comfortability should be compromised. Ensuring that the uniforms fit the employee properly is just as important as how good they look when wearing it. When designing corporate uniforms, consider their work environment and the type of work they’re performing. You’ll want the uniform to protect your employees from the elements as well as offer them enough mobility when they start working.

The quality of the fabrics, the cuts, and the overall design will affect how comfortable the uniforms will be. If your employees are working in humid environments, breathable fabrics such as nylon and polyester are great for keeping them cool while at work. On the other hand, if your employees operate in colder temperatures, thicker fabrics like wool and cotton will help keep them warm and insulated. In terms of fit, it’s best to get an accurate body measurement to ensure that the uniforms fit properly.

Your employees will be able to focus more on the task at hand if they’re wearing uniforms that look good and are comfortable to wear. If not, they’ll end up getting stressed over how horrible their outfits are, which can lead to decreased motivation and productivity at work.

The quality of the materials matter

Some companies use poor quality materials when designing uniforms as a cost-cutting procedure. And while that may initially save you money, it’ll do more harm than good in terms of the overall productivity of your employees. Not to mention that cheap clothing deteriorates quickly after a few washes and you’ll end up supplying your employees with new ones again. High-quality fabrics and accessories are not only more comfortable to wear, but they’re also more durable and can withstand everyday usage.

Although the costs may be higher, using high-quality materials can help foster an air of brand professionalism to your employees. Your clients will immediately notice how well-dressed your employees are and this can affect how your brand is perceived. So don’t skimp on clothing materials and buy the best ones you can afford from places like Bladon WA.

Choose the correct fabric

With a wide range of fabric types available, it can be quite confusing to select the right one for your corporate uniforms. Different fabrics can affect the look and feel of the clothing so make sure to do your research first. For example, cotton-blended filaments are lighter and allow more room for physical dexterity. It retains its shape quite easily which helps maintain the professional look of your employees throughout the day.

High blend polyester fabrics, on the other hand, feel cheap and inferior. It’s uncomfortable on the skin and is more prone to daily wear and tear. Your employees won’t feel too confident engaging with clients if their uniforms aren’t up to par. Some companies are using elastane which is an elastic polyurethane material that helps improve the fit of the clothing. Another popular fabric worth considering is a bamboo blend that offers superior comfort and breathability which is one of the best materials you can use for corporate uniforms.

Pay attention to your color schemes

Your choice of colors can affect the visibility of both your brand and your employees. Choose colors that best represent your company in terms of visual design. You’ll want to choose color schemes that are close to the ones you use on your company logo for coherence and simplicity. Don’t try to go too overboard on the colors though or else your employees might look like walking neon lights. Stick to light colors with good contrast as much as possible. If you use any bright colors in your logos, it’s a good idea to tone it down a bit when designing corporate uniforms to be a bit more pleasing to the eye.

If your employees work in retail, avoid muted colors when designing uniforms. This can make it harder for customers to identify your employees. Darker shades are applicable in industries such as assembly lines and mechanics where frequent stains are visible on their clothing. This helps maintain a neat appearance, especially in jobs that are intrinsically messy.

Designing corporate uniforms can be a bit of a challenge. There are a lot of factors to consider such as fit, comfort, materials, and the overall design. With these essential tips, you’ll be able to figure out how to create company workwear that’s not only aesthetic in appearance but also very comfortable when worn. Follow these tips to make the design process much easier.

Digital Branding Uncategorized

4 Benefits From Fixer Upper

Steven on December 7, 2019

A New Approach To Home Ownership

Housing prices have been fluctuating like mad over the last decade, and there’s some places in the country where it’s just not feasible to buy a new home. Many homes that have had previous occupants are in perfectly fine condition as an alternative, but even those are exceptionally pricey. Then there are the fixer-uppers.

Fixer-uppers seem like more trouble than they’re worth, but this doesn’t have to be the case if you’re savvy and willing to work hard. Some don’t even require that much effort; you might just need to install some new faucets, paint the walls, redo the roof, put in a few months’ landscaping, and change out the carpets.

The level of work you’re willing and able to do will modify what sort of fixer-upper you ultimately choose. Also, your abilities may act as a limiting agent. However, there are some situations where a fixer-upper repaired through selective contractors can still turn a profit. So with this in mind, following we’ll briefly explore two primary benefits of a fixer-upper home.

1. Get More Than You Paid For

In Detroit you can buy mansions for just a few grand. Sure, they’re fixer-uppers, and they’re in neighborhoods unlikely to appreciate any time soon. But you get more than you pay for.

If you’ve got location-independent income, such as an online job may afford, such a situation can be perfect for you. Another tactic might be buying a house in a state where housing prices are low, allowing your dollar to have greater reach.

2. Flipping A Fixer Upper

A $19k Amazon tiny home kit provides a backyard residence while you fully restore a property over a couple years. Do it right, and $100k invested in both tiny home and fixer-upper can yield $200k of property value, or more. Doing a flip isn’t necessarily cheap, but even if you don’t go the tiny home route, proper interior infrastructural work can recoup your investment.

Fixer-Uppers Are Considerable

While we’ve only covered two distinct advantages of approaching homes that are a bit run-down, the truth is, there are plenty of advantages to a fixer-upper home. Granted, there are limitations; but those will depend on who you are, what you’re willing to do, and your budget.

Choose a fixer-upper that you can handle, and put real TLC into the restoration process. You can save money in acquisition, and turn sweat-equity into real money when you re-sell the upgraded property. Or, you can make the property part of your family’s assets, and have a fine home for a bottom-dollar price.

3. Perfect Vacation Home For You!

When purchasing an investment property, one should consider the home’s condition. But this is especially true when you are looking to buy a vacation home that you might not have the time or resources to make significant repairs or improvements.

Most likely, you are not going to be present to oversee any ongoing home improvement projects. In addition, extensive repairs might take away from your earnings.

Even if you do decide on a fixer-upper, try to choose a place that allows you to complete the necessary work at your own convenience while continuing to rent it out to vacationers along the way.

Even if you are unable to rent the property at a premium price, it’s better to have a vacation home with some earning potential right from the start. You can always raise the rent once additional improvements are made.

4. Budget for Security Features

In addition to changing the locks and making home safe. There are various other security features that not only protect your assets but improve the resale value of your home. People often shirk spending extra on enhanced security because they have other spending priorities– the appeal of shopping for a beach wedding dresses while trying to find a registry while planning a wedding far exceeds the desire to shop for locks and motion sensors.

One of the main security features to budget for, if not already included, is a home alarm that you can connect to high-speed internet. Crimes take place in quiet neighborhoods because of the opportunity. In other words, living in a nice area often results in complacency.

Other things to budget for– if they aren’t included in the home already– are motion sensor lights to install in dark areas of the yard and ground-floor window bars. Criminals will often look for people who are in the process of moving into a home, as they are often caught unprepared.

Digital Branding

4 Essential Tips in 2019 for Improving Your Web Design

Steven on December 6, 2019

Continuously improving your web design is important to keep your website relevant. Design can literally make or break your website, and it’s one of the most crucial phases in web development. In simpler words, you are supposed to plan it all out properly and make sure nothing goes wrong because even a single mistake in your website design can cost you a lot. You see, according to the statistics, your website’s design can make more than 30% difference in your conversions, so if you really want more and more people to click on your site and stick to it, then all you have to do is to focus on web designing.

The issue with web designing is that its trends keep changing with time. One moment it’s one thing that should matter for you, and the very next moment, what’s important changes. Keeping up with the changing trends can be difficult, but don’t worry because today we are here with some essential tips that can really come in handy for you when you are committed to improving your website design.

1- The Speed Of Your Site

The very first thing to fix is the speed of your site. It shouldn’t be slow at all because if it is, you’ll end up losing more audience than you can ever imagine. You need to understand once and for all that people don’t have the kind of time to stick to a website that’s too slow. If your site takes a lot of time to load, your audience will automatically shut it down and look for some other site that loads fast and responds quickly. So, don’t ever overlook this factor and make sure to do all you can to improve your site’s speed because it really does matter a lot.

2- Responsiveness

The second most important thing is the responsive web design of your site, and if it’s not responsive, you can really lose a lot of customers. This is because people nowadays use their mobile phones more to access different websites. If you won’t cater to these phone users, you’ll lose all of your following, which is the last thing on Earth that you’d want to happen. In a nutshell, if you want your site to be successful, then all you have to do is to make sure that it can open up on any device and any mobile.

3- Keep It Simple

People don’t like fancy visuals that are nothing but a distraction, and fancy visuals are no good for your website, either so you keeping it all simple can be more effective. Try finding that fine line between unique and simple and then use it on your website. A lot of people think that using shiny and glittering visuals can help them make their website more attractive, which isn’t always true. You need to keep the design as simple and unique as possible.

4- Good Content

Good content is the most important thing of all, and you should take this very seriously. Believe it or not, if the content on your site isn’t good enough, people won’t ever come back to you, and they will probably never even look at your site again. It’s not only the people, in fact, even Google will kick you out of the search engine rankings if you don’t upload quality content. Hire a good writer, write things that really matter to you and your business and then publish it all.

Conclusion: Improving Your Web Design

These are some of the basic essential tips to follow in 2019 for improved web design. Use these tips, and we assure you that you’ll end up with a higher conversion rate than ever, and you’ll be happy with the outcome.

Digital Branding

How Python Is Different From Other Programming Languages?

Steven on December 6, 2019

Ignoring digital revolutions can hack you into pieces. To be more precise, emerging programming languages have changed the whole story in one go. Python, Java, JavaScript, Perl, Tcl, or Smalltalk. Comparisons to C++, Common Lisp, and Scheme are some of the most enlightening languages used by developers across the world. With so many options available, it becomes extremely crucial to choose the right one; I mean, one wrong move can give you a pile of trouble instead of a well-paid job you enjoy doing.

By now, I am sure you have already made up your mind to choose Python development as a future profession, but somewhere still, you are looking for affirmation from the world. Well, here in the following post, I would like to shed some light on certain benefits of Python compared to other languages. But before we delve deeper, let us find the where, why, and for what Python is used for. Being created 40 years ago, I have got thousands of sites and other software projects based on this technology. YouTube, Google, Yahoo! Map, Shopzilla, Ultraseek are some of the most renowned brands that use Python. Many web developers across development companies have fallen in love with its peculiarities, which make Python stand out from other programming languages. Take a look!

#1 it’s fun! – Contrary to what most people believe, Python programming language isn’t named on the nonvenomous snake, Python. it is named after the British surreal comedy group in the 1970s called Monty Python, which van Rossum loved following their plays. The main ideas of the group were incorporated into Python code and culture. As a result, the language turned out to be quite fun to use, and people using such language were often known as Pythonists, Pythonistas, or Pythoneers to avoid any kind of unnecessary complexities. For instance, Pythonistas use lesser syntactic exceptions and special cases than programmers in other languages like C or Pascal.

In addition to this, unlike others, this language integrates playful references in its documentation materials; for example, the metasyntactic variables are called spam and eggs in place of the traditional foo and bar.

#2 Simplicity– Python can be considered as a minimalistic language as it is quite easy to write and read. In case, any problem occurs, developers can easily focus on the issue at hand, instead of focusing simultaneously on the language and its syntax. Some of its interesting principles include:

Beautiful is better than ugly
Simple is better than complex
The Complex is better than complicated
Readability counts
In the face of ambiguity, refuse the temptation to guess
There should be one — and preferably only one — obvious way to do it
If the implementation is hard to explain, it’s a bad idea

Other than this, Python is way easy to read as its code seems to be quite neat and uncluttered. Other programming languages often make use of punctuations, whereas Python uses English keywords. When it comes to delimiting code blocks, white space indentation is highly used instead of using curly brackets.

Moreover, there is no need to place semicolons after statements.

#3 Extensive Support Libraries– By using Python, you will be able to use a set of large standard libraries, including areas like string operations, Internet, web service tools, operating system interfaces, and protocols. Most of the highly used programming tasks are already scripted into it that limits the length of the codes to be written in Python. Apart from that, the enterprise application integration makes it quite easy to develop Web services by invoking COM or COBRA components. Also, it processes XML and other markup languages as it can run on all modern operating systems through the same byte code.

Finally, there is also an extensive number of great external Python libraries for making tasks such as data analysis and visualization easier. If you want to learn more about data visualization in Python: how to create a scatter plot in Python using the Python library Seaborn.

#4 Productivity– By using robust process integration features, unit testing framework, and enhanced control capabilities, Python developers can aid well in increasing speed for most applications and productivity of applications. On and all, I will say it is an excellent option for building scalable multi-protocol network applications. It optimizes your speed without forcing you to rewrite your entire code base from scratch.

#5 Scalability- This one is quite unpredictable! One might never know when your user numbers surge, and you find yourself prioritizing the ability to scale over anything else.

That’s why Python is such an optimal choice, with its reliability and scalability. Some of the most prominent players on the web, like YouTube, have bet on Python for that very reason.

Author Bio

H.P Morgan working as an IT Consultant at Tatvasoft.com.au, which is one of the software companies in Melbourne, you can visit the website to learn more about his company. He is having seven years of experience in a Technological domain and helps the organization of all shapes. He loves to travel to Spontaneous places.

Digital Branding

How You can Migrate the Product Data Easily with the Help of Magento 2 Import/Export Extensions?

Steven on December 5, 2019

Chances are, you are going round and round in a circle to find a thing that can help you migrate from one platform to another. The major problem is, even if you find such a thing, it should be able to do things quickly and without much effort. This particular concern can be resolved by Magento 2 import export categories extension. With the help of this Magento 2 bulk categories import/export, it is possible to migrate product data, product attributes, product reviews, wishlist products, and categories at a swift pace. With its help, you can effortlessly customize your data, which would make your store up and running without wasting any time.

There is always a sort of discomfort associated with change because it makes us feel uncomfortable. However, you might have heard the proverb “Change is the only constant.” Once you have an eCommerce store to manage, change becomes an integral part of your life. In case you are looking to migrate from Magento 1 to Magento 2, it is essential to manage your product data efficiently. If you go for the manual mechanism, it can take a lot of time. And if there is any mistake, it can have a disastrous effect on the SEO performance of the website, customer experience, and conversion.

Let’s now look at the simple mechanism to migrate products from one platform to another with the help of Magento extension.

In case you are looking for a stress-free way to import-export data to your Magento store or find an effortless alternative for exporting data to another platform, it is time to select one that offers convenience so that you can save your time, money, and effort.

Let’s now divert our attention to some of the Magento 2 import-export products that make your life effortless.

Import Export Product Extension

This ingenious extension has been developed to import and export products at a quick pace. With its help, you can import products and update images with a CSV file. It can assist you in importing and export all types of products like grouped, bundled, configurable, downloadable, simple, and virtual products. You can import and export products with specific fields, which gives you even options to customize your experience.

Import Export Product Attributes

As a default in Magento 2, you can import and export products with the help of the CSV file. However, the default function does not have attributes. Attributes are nothing but building blocks of any product catalog. It ultimately increases the customer experience, which cannot be ignored. You can even try Magento 2 import export categories extension to manage bulk product attributes like attribute group, attribute type, attribute sets, attribute options, attribute values, etc.

Import Export Product Reviews

For any business and particularly an eCommerce business, it is vital to get customer reviews to attract people to purchase your products. While migrating from Magento 1 to Magento 2, you should never forget about product reviews. Instead of manually moving them, use Magento 2 import export product reviews extension that will assist in managing the product reviews. This includes status, review title, status, and ratings. With the help of a single CSV file, it is possible to migrate customer data connected to the reviews.

Import Export Categories Extension

Magento 2 extensions can also come handy when it comes to migrating categories. Select Magento 2 import export categories extension to manage root categories, subcategories, and also assigned products. This way, all the category data like meta descriptions, meta title, meta keywords, anchor, category description, category image, page layout, and custom layout will get migrated with a CSV file. It thus, makes editing the categories very straightforward.

Selecting the Right Magento 2 Extensions to Migrate Your Product-Related Data

We have summed up various Magento 2 extensions that can make your lives easier and convenient in the long run. The key is never to use the default option. Instead, employ extensions that allow you to edit fields as per your specific requirements and complete the process swiftly. Also, do not forget you can always count on the support from your selected Magento extension development company. By having Magento experts working on the process means that your migration process will be not only seamless but also stress-free.

If you are looking to migrate from Magento 1 to Magento 2 platform, contact a professional Magento eCommerce development company like Elsner, your trusted Magento migration partner. With the help of its class-apart Magento migration services and ingenious Magento 2 extensions, your product data will get migrated without much hassle.

Digital Branding

Why Social Media Marketers Should Rely Less on Facebook

Steven on December 4, 2019

Social media marketing is a must these days. No longer is social media a simple website or application on the Internet for connecting with people in different parts of the world, no matter the timezone. But rather, social media has taken over digital marketing these days. In fact, it’s one of the most effective ways on how to promote and sell a brand’s product or service. JSMM is a social media marketing agency that specializes in a lot of digital marketing tactics, so they can pretty much attest to how social media helps accelerate a brand’s interaction and engagement with users, as well as its online visibility.

One of the most popular social media platforms today is Facebook. Facebook is arguably the most powerful and most used social networking site ever to exist. With Facebook, you can connect with your family and friends, collaborate with colleagues, and meet new people. You may even buy Facebook likes and comments to achieve rapid success. That’s why a lot of companies globally use this platform as one of their primary channels to market, promote, and sell. More than that, it also helps in establishing a stronger online presence.

However, some experts may not agree with Facebook being an effective and efficient tool in social media marketing. In fact, social media marketers are even advised to rely less on Facebook. Curious? Here’s why:

Ads Are Getting Too Costly

Startup businesses that rely on social media marketing in today’s digital era can attest to this. Lately, Facebook ads are starting to get costly, with little to no improvement in their overall performance. While this is not an easy feat for small businesses, larger and established companies can better provide a budget for this. That is, of course, if you’re willing to splurge on Facebook ads. Might I suggest you do your research first and plan ahead so you can allocate finances and budget, and, be able to pay for this commitment in the long run.

Consumes So Much Time

While there are automated Facebook services available to do the job for you, these programs and software can’t do everything still. At the end of the day, you have to rely on yourself, your team, and your skills to be able to respond to most of your customer concerns, queries, and feedback. On top of that, you also have to check-in on your analytics, analyze reports, and such for you to be able to improve in delivering and optimizing your content.

In turn, if you fail to manage your reputation on Facebook, then your supposed social media marketing strategy could potentially hurt you in the end.

Insufficient Privacy

These past years, Facebook has had issues regarding privacy, and it is, in fact, one of the major concerns of most Facebook users – whether personal account holders or companies. Although Facebook has now simplified its privacy settings, it’s still safe that you stay out of this platform if you’re trying to build your brand’s name. One incident of getting hacked, and you permanently damage your business’ reputation. Now, you wouldn’t want that. So, since the stakes are high, you might as well opt for other social networking platforms where you can secure your brand like LinkedIn, Twitter, or Instagram.

Slowly Losing A Hold On Its Marketing

Long gone are the days of Facebook skyrocketing in the field of social media marketing. Today, more and more marketers shift from Facebook to other social networking platforms simply because Facebook has lost its charm in marketing. Originally designed to be an interactive platform where people could share information, Facebook has gone downhill by losing control of who posts such circulating information and what exactly is included in these posts.

Of course, as a marketer, you intend to uphold and protect the image and reputation of your brand. However, today, it has become so easy for random users to post malicious content on your wall – a few of which may possibly come from competitors, and that’s the sad reality of it.

Wrapping Up

As you can see, a lot of social media platforms like Facebook are provided for marketers all over the world. However, before fully immersing your social media marketing strategies on these platforms, make sure you’ve done enough research so as to avoid spending on platforms that wouldn’t and couldn’t bring your business any good. Social media marketing plays an important role in your business, and, in fact, takes up a huge chunk of your budget and overall performance. The least you can do is integrate your company with tools and platforms that do not deliver as what they have promised.

Local Branding

Tips for Bringing Your Dog to Work

Steven on December 4, 2019

We all generally love dogs. No matter the size or shape, all of them are loveable dogs – We adore them and they are our closest companions. And if you ask anyone why they love their woofers so much and care about them every day on a deep level, those people will tell you that there is a strange bond between men and dogs. In the end, we all know that our dogs care about us in return, offer us company, love, and loyalty. You can’t experience that kind of love with humans.

This love is very important to a dog. Loyalty is not a joke. Separation is one of the greatest fears for many dogs and it causes a kind of anxiety. Dogs become upset because of separation from their guardians, or the people they are attached to. This anxiety sometimes culminates with the dogs urinating, defecating, barking, howling, chewing or trying to escape. And the separation is inevitable because we have to go to work. How are we supposed to solve this problem?

Well, Bring Your Dog to Work!

Dogs are a great source of happiness but they can also become a source of stress. And having a time-consuming job can make the dog parenting an impossible mission. The only solution for that is bringing that dog (or some other pet) to work. But there is a problem with that idea – some people don’t like animals. There are plenty of reasons for that. Some people are scared and others don’t like the smell or some other aspects of those beautiful creatures.

What are The Possible Obstacles?

Dogs are our best friends but sometimes leave quite a mess behind them. This is why some employers wouldn’t like them around the workplace. Apart from running around, throwing up, or defecating, or urinating, they also leave their hair around the entire place. Some breeds don’t have those kinds of problems like that Bullmastiff of mine. As you may already know, Bullmastiffs have a short coat and they don’t shed too much. Their main problem is drooling. And my boy Ares drools so much that I have to carry a towel at all times with me. But Ares goes to work with me every single day. And my boss is ok with that. But how could you make your boss tolerate these kinds of things and why should he?

Tips for Bringing Your Dog to Work

A study in the International Journal of Workplace Health Management discovered that workers who are allowed to bring their pets to work had stress levels that slowly decreased throughout the day. On the other hand, the same study found that the workers without their pets had stress levels that ratcheted up throughout their workdays. This is one of the good reasons for bringing your dog to work. You might tell that to your boss?

Natural Icebreakers

Who can resist saying hello to a canine? This is how you could use your dog to build a good relationship with your coworkers, bosses, vendors, or clients.

Preparing for the day at work

First thing first – you need to make sure that no one objects. Not everybody loves pets and some people suffer from allergies. So, if it bothers one person, don’t do it.
Make sure your dog is vaccinated and microchipped.
Pack the food, a water bowl, a toy, and a dog’s bed.

Your Dog Needs to Have the Right Personality

You should be careful with this one. You should make sure that your pet is relaxed in front of strangers. If your dog tends to be anxious in new environments or uncomfortable in front of new people, she might be happier at home – alone. Think about this, plan it, and consider a short trial before going full time.

Training

Training is always very important. You should make sure that your dog follows important behavior cues like “Come”, “Stay”, “Sit”, “Stop”, etc. Good behavior is the key if you want to socialize your dog.

Take breaks

Sometimes, bringing your dog to work involves taking her outside because… well, nature calls. However, sometimes accidents happen, we have all been there. Just apologize and move on.

Distractions

Be prepared for distractions. I mean, you will be happier and more productive, but dogs bark – especially if there are more dogs in the same office. Some people find it difficult to work near dogs that bark, whine or just run around and play with toys. In case that someone calls you because of those distractions, approach this conversation open-minded.

Pet-Free Zones

Establishing pet-free zones would be a nice idea. It is a far better idea than letting them wander the main floor or offices.

Don’t Bring Sick Pets to the Office

Sick pets will spread the germs or flees all around the place. This is why you should leave your dog at home if you know that there is something wrong with him or her.

Clean up After Your Dog

You should bring bags to take care of dog poop and fur remover brush because of, well fur. You do this and your coworkers will thank you later.

In the end, bringing your dog to work is an awesome idea if your coworkers are ok with that. A research shown in an infographic made by Petco suggests that bringing dogs to work can improve employee health. The presence of friendly animals might reduce the average heart rate and blood pressure, and some scientists claim that petting animals reduce cholesterol and stress. However, this is not as easy as it looks. You have to be careful, clean up after your dog, and make sure that your dog is friendly towards other animals and humans.

Digital Branding

What You Should Know About Marketing as a Career

Steven on December 3, 2019

For new graduates, marketing is a popular destination, and it’s easy to see why. Marketers are the individuals that prompt us to take action in regards to purchasing a particular product or service. The role is all about identifying the demand for a product or service and then looking for ways in which customers can buy them in optimum amounts so that the company can be lucrative. To be more specific, marketing involves market research, distribution, and design of the product analysis, where to sell it or the place, pricing as well as promotion (well known as the 4 p’s in the marketing domain.

By tapping into the buying habits of consumers, your role is to develop new products, design the packing in order to make it distinct, PR, creating advertising strategies for the various media forms like newspapers and TV and finally, after-sales service.

The primary reason why so many individuals find the marketing domain luring is the prestige that is usually associated with working on some of the most reputable, big brands like Virgin, Coca-Cola, etc. However, as with most things in the world, it is not all glitz and glamour. If you are interested in a career in Australia, for more info you should read this article.

There’s marketing that’s directed towards luring people to eat more veggies, utilize less energy, and purchase health insurance. Then there is the business to business marketing that promotes office and industrial products, direct marketing through mail, telephone, TV, and online.

One of the most appealing things about getting into marketing is the numerous opportunities to specialize in particular domains like direct marketing and market research or diversify into other related domains like advertising and PR.

People who are new to marketing often begin their career as a Marketing Executive. However, in a world where branding and re-branding are the most common, this role often goes by Assistant Brand Manager or Product Manager. Market Researcher is another popular entry position in the marketing industry.

Go up the ladder, and you will get to the Marketing Director and Manager position. This is an industry that currently has around one million workers, but it is very fast-paced. Even though it might be glamorous at some times, it involves hard work throughout.

Employment is, for the most part, permanent, and as the media selection becomes more and more diverse, in combination with an always available appetite for consumerism, the demand for creative and skilled marketers will always be there, and so will the rewards. So, if you’ve always been impressed by marketing, you shouldn’t have a doubt about making it your career.