All posts by Steven

Local Branding

5 Points When Choosing Retail Clothing Racks Wholesale

If you’re going to sell clothes, you’ve got to stage them. Mannequins are ideal for this purpose, but you don’t want people in your store undressing your mannequins to try on some jeans. You need clothing racks to stage clothes and store them. Depending on the kind of store you’ve got, style is also something to think about. Consider the five following tips here:

1. Low-Cost Shipping 

It’s important to find a solution that includes low-cost shipping options. Especially if you’re a large retailer, you’re going to need to order multiple racks. Shipping costs can add up quickly. While you will generally get a discount for ordering multiple racks, that doesn’t do you any good if you pay out the nose in shipping. When buying wholesale, seek shipping deals.

2. Existence Of A Warranty -3 Years Is Good

When you’ve got clothes hanging from a rack for long periods of time, that’s going to initiate wear and tear. This will incidentally break down any rack eventually. This is especially true if you’re selling heavy clothing, like winter coats or sweaters.

Accordingly, before buying racks, be sure there is a warranty available. A three-year warranty will likely see you getting your investment back over time. Of course, this will depend on what kind of clothes you’re selling, and how expensive they are.

3. Know Store Or Home Needs—More Is Cheaper

You don’t have to only buy retail clothing racks for some outlet you manage; you may as well buy them for your home if you need them, or you’re organizing your closet. That being said, when you buy racks singly, rather than as a group, you’ll pay more for them.

However, the more racks you buy, the greater the potential discounts you can enjoy. The companies selling the racks are able to offset the discount through increased revenue. For the best deal, see what sort of discounts the provider you’re considering offers should you buy in bulk.

4. Rack Height, Size, And Appearance: What’s It Made Of?

How tall are the racks you’re considering? What sort of space will they be in? How do they look, and what are they made of? Sometimes you’ll find racks that have a wooden appearance, sometimes they’re starkly metallic. Sometimes they’re painted in dark colors which hide material makeup. What are the racks you’re considering made of, and how does that relate to your premises?

Answer these questions right off the bat, because if you’re buying retail racks in bulk, they’re going to get shipped to you, and you may not see them until they arrive. So know exactly what you’re looking for, and what it will look like when it’s displaying clothes in your store.

5. The Right Racks For The Right Clothes: Heavy Duty Options

Some racks are made deliberately stronger than others. Not all racks need to support heavy clothing items. So you need to know whether or not the clothing you’ll be displaying will stress the racks or not, and buy accordingly. When buying, seek a provider who has a variety of options. They should have heavy-duty racks, and others for less heavy clothing.

Finding The Right Racks For Your Store

There are a lot of options out there. Bolun racks provide heavy duty options, package deals, cheap shipping, multiple sorts of racks in terms of style and size, and extended warranties. Going with a group like this for your clothing racks can help you enjoy the greatest return on this infrastructural investment.

Digital BrandingSaaS Branding

SEO Trends You Need to Know Before 2020

As business competition in the online stratosphere becomes ever more intense, with thousands of websites being launched, it is vital to re-strategize your content marketing techniques and methodologies. 

There is no question technological advancements have become more rampant, consistent, and streamlined, which means you cannot afford to be stuck in the past. You have to position your online business for the future, making changes and adopting newer, more evolved trends and changes. You can get in touch with a SEO Company Singapore for the same purpose.

You see, one of the effects of the changes in digital marketing is the fact that it is now not merely enough publish content, no matter how unique or relevant it is. The content you publish must aim to solve your target audience’s problems. 

Moreover, there are plenty of variables you need to implement to make your website compliant with powerful search engines such as Google. And this is essentially where search engine optimization comes into play.

But you already know that you know how SEO quality standards are essential for Google to rank your website at the top. You know designing a website with user-friendly navigation will help stand out from your competitors, especially when it comes to attracting users to find what they are looking for at your website.

However, what you may not know are the various SEO trends that online businesses should be on the lookout for in the coming year (2020). There are some notable trends you can take advantage of to get ahead of your market rivals and provide prospects that are more favorable for your customers. In light of this here are:

Four incredible SEO strategies and trends that are going to be big in 2020

 

1. Voice searches are going to be increasingly popular

 

In the current digital marketing landscape, knowing how to enhance your e-commerce site for voice search will propel your organic traffic, that is, if you learn and integrate conversational searches in your SEO campaign. 

Voice searches have a powerful influence on your SEO; it is all about triggering the best questions via voice instead of enhancing your search queries. It is increasingly evident that search terms have transformed into more conversational elements, and are targeted more. 

However, it is vital to understand that when you integrate voice search queries, the search engine will put in a lot more work to leverage unique and relevant information that your target audience is looking for at the moment they are searching for information. What that means is working on integrating short, choppy keywords is not necessary anymore, and neither is it overly fruitful. However, this change in search trends is very close on the horizon as 2020 comes nearer. According to research, it has been determined that more than 50% of all online searches will be voice initiated. That is why it is so important to gear your SEO and content marketing around this trend.

 

2. Website dwell time and CTR will become powerful components to drive significant ranking factors

 

As more and more people get comfortable with crazy high-speed internet connections (5G), and have access to even more information on their fingertips 24/7, website and email CTR (click-through rates), and website dwell time (which is the amount of time a user spends on a web page before moving on to another site), will become even more integral for your SEO campaign. 

Both elements are vital as they provide useful insight into how satisfied that user is with your website. By knowing how long a potential customer stays on your website and navigates it or how long he lingers on your website before clicking on another page will tell you how interested that target audience is in your website content. Here, you can take Outlook Studios for an example. Their web content acts like a spellbinder and visitors don’t feel bored even for a second. 

3. Quality content will always remain “king.”

Online advertisements are still a useful tool for driving more sales, but in 2020, it is suspected that the price of online ads will exponentially increase. However, it is still going to be a risky investment as there is no guarantee whether your target audience will respond to your online adverts or not. 

You would be surprised to know that up to 91% of online advertisements are not even viewed for more than a second. And in 2017, this is what caused the industry to waste a whopping $38 B in digital advertisements!

The point is, you are going to have to be consistent in upping your content quality, think of it as a fundamental tool for enhancing your SEO. Moreover, you need to understand that your content has to help solve your target audience’s problems. Quality content can go a long way in doing that. But it has to be timely; it has been relevant, unique and immediately actionable. 

 

4. Artificial intelligence and SEO

 

AI has become an integral part of the digital stratosphere, and it is going to take over in the coming years. For example, search engine giant Google has been implementing artificial intelligence to enhance its user search results, especially when you talk about all the unique searches that take place daily. So, how does AI boost SEO? 

In simpler words, artificial intelligence has increasingly and successfully progressed to learning all the different attributes that go into making a published blog or article valuable or not relevant. And through automated processes, AI is able to categorize different web pages, classifying their rankings with streamlined precision. This is currently what Google is doing. 

The bottom line

Search engine optimization is an invaluable tool for all online businesses, big or small, regardless of the type of industry you are in. And it doesn’t just refer to the use of keywords, but its utilization has increased to even optimizing your website’s content for your target audience. 

After all, all major search engines like Google and Bing process critical information depending on how users search for something and the type of behavior they exhibit while searching for any type of information online. In addition, it is also essential to understand that SEO is getting more accurate, spawning newer and more enhanced trends that will completely alter the way websites will publish information.

Legal BrandingLocal BrandingPersonal Branding

7 Tips for Becoming a Successful Brand Manager

A career in marketing is one of the most lucrative ideas that an aspiring professional should have in the business world. Why? Well, because there are more enterprises out there than ever before and even one-person startups often need consultation services from renowned brand managers. Still, how does one become a brand manager or, even more importantly, how does one become successful and gains renown in this field? Well, here are the top seven tips for becoming a successful brand manager.

1. Get some formal education

The first thing you need to do in order to be taken seriously in this field or even get a chance is to get some form of formal education. At the very least, you need a Bachelor’s degree in a field that’s relevant to branding or marketing. So, business, administration, or science are your safest bets. Science is particularly effective, seeing as how an efficient brand manager spends so much time analyzing and interpreting harvested data. Also, make sure that the university that you go to has all the right reputation and accreditation. Otherwise, you might find yourself in a bit of a pickle. 

2. Develop a necessary skillset

As always, a degree can only get you so far. In order to really make it in the field, you need to possess the right skillset. When it comes to being a brand manager, you need to have great analytical skills and attention to detail. Also, you need to possess a thirst for knowledge and self-improvement, seeing as how trends evolve and new emerge on a daily basis. Then, you need to know how to do the right budgeting and be resourceful with the budget you have. Lastly, you need to be creative and possess the right team working (even leadership) skills. With all of this under your belt, you just can’t fail.

3. Get some experience in the field

The next thing you need to understand is that no one has ever started as a brand manager. Before that, you need some experience in the field, in the form of an entry-level job or at least an internship at the esteemed branding agency. Then, you need a letter of recommendation (or a couple of them) as well as a professional portfolio. Any major project that you’ve collaborated on needs to be listed. Even more importantly, you need to understand that you’re not really doing this for the portfolio. You’re doing it for experience, so try to learn something from each of these projects.

4. Get tech-savvy

Due to the fact that you’ll mostly work in a digital environment (via collaboration tool) and employ services of those from the same branch, it’s incredibly important that you get tech-savvy as quickly as possible. Your smartphone is your office and the more specialized tools you get to use, the greater your efficiency will be. Even your payments need to become smarter, which is why you might want to apply for  a payroll card. With so many freelancers and telecommuters on your retainer, managing all of their wages becomes so much easier this way.

5. Focus on networking

One of the most important things in the field of brand management is definitely networking. Why? Well, because you can’t manage a brand on your own. You need content writers, web designers, analyst specialists, social media managers, and more. Even if you do some of these things (for smaller projects) on your own, you still may need someone to ask for advice when going gets tough. In other words, start mingling with professionals from your industry.

6. Keep growing as a professional

The field of branding, marketing, and brand management in general, is the one that evolves quite rapidly. This means that you’ll have to follow journals, do independent research, and keep attending seminars, trade shows, and keep taking courses on new trends. Also, regardless of how long you spend in the field, you can always use it with a bit of mentoring from someone a tad more seasoned than you. This is why networking is so important and should never be neglected. Furthermore, every single one of these courses and seminars that you get crossed off your checklist should be listed on your resume and included in your portfolio.

7. Build a personal brand

Previously, we’ve talked about a formal education, experience in the field, and seminars that you need to attend in order to grow as a professional. Well, wrapping all of this up in a unique nice-looking package can be even more important. What you need to bear in mind is the fact that building a personal brand takes time and patience. First of all, you need to make your own website, start a blog (this is paramount), and start producing some niche-relevant content. This establishes you as an authority within the field. You can also leverage your social media influence by being active on your social media profiles. Needless to say, LinkedIn always takes precedence.

Conclusion

In the end, one of the things you need to consider is actually talking to a brand manager and inquiring about their experience in the field. Ask them to tell you the truth about what it’s like, seeing as how it’s not an easy career path to tread upon. Only when you’re 100 percent certain should you proceed with some of these steps.

Legal Branding

5 Essential Reasons to Invest in Real Estate

Owning real estate is always an excellent and exciting investment strategy. Of course, there are different types of investments, so it is vital to know your ambitions and reasons behind investing. Based on that, you can flow into the investing adventure and make the right call. Here are five essential reasons why investing in real estate is beneficial.

You’ll earn passive income as long as you live

There is no better thing in the financial world than a passive income. Making a substantial amount of money each month while doing (almost) nothing is more than attractive. However, every real estate investment is different. For example, some people find it challenging to own and maintain a property on the opposite side of the country. In that case, you can consider using a property manager like ICC Property Management or some of the modern software solutions that make things a lot easier. Also, it is necessary to attend investment property seminars and learn more details before making your first investment.

Real estate value increases over time

The longer you hold onto your real estate, the more money you will make over the years. Even when it seems that things are going in the wrong way, you should wait for uncertain times to pass. Remember, prices will always return to normal or even jump higher. If it ever happens to you, it is essential not to panic, and patiently wait for things to settle down. Also, real estate investing can provide a renewable source of capital. Re-financing options are excellent when property values increase, and mortgage financing decreases.

Portfolio diversification

Every smart investor will strive to reduce potential risks by allocating funds to different types of assets. Also, every expert in this field will tell you the same thing – not putting all the eggs in one basket is a wise thing to do. The variation of your assets will increase the value of your portfolio over time and reduce the overall risk level at the same time. Adding real estate investments to your collection is always beneficial because it helps you offset the volatility of other riskier assets. And finally, when you have investments in different regions or states, you will be exposed to different economic cycles. Why is it good? Because you can capitalize on the market benefits once you decide to sell a particular property.

Tax advantages and benefits

It is vital to understand that the value of your real estate investment is sheltered from taxes until you sell your property. In other words, if your property increases in value over the years, that capital gain ($20,000, for example) will be protected from tax until selling. Such benefit compounds if you own multiple properties. Also, there will always be several tax deductions when investing in real estate. Usually, the cost of operating your property can be deducted from your income. That includes property taxes, repairs, maintenance, mortgage interests, and other similar expenses. However, fees are a specific matter, so it is always wise to talk to professional tax accountants before making decisions.

Potential wealth creation

Investors’ ambitions are different. Some people are willing to invest more, and consequently, to expose themselves to higher risks. On the other hand, other investors like to be safe and invest only in one or two properties. But, in the world of business, the high risk usually results in high rewards. Therefore, multiple strategical real estate investments can, over time, become vehicles for wealth creation. Increased equity and wealth are coming when investment properties increase. At the same time, the corresponding mortgage financing will be reduced through regular mortgage payments. However, to create wealth over the years, you have to be smart about your investment, but a bit daring as well since the risk is unavoidable.

Keep in mind that investing means serious, strategical spending money, and not a type of gambling. Hence, sometimes, it is better to talk to professionals and more experienced people before you decide to make your real estate investment.

SaaS Branding

Why Go With SaaS Application Development for Your Business Growth in 2020

The migration of an existing IT system to the cloud is steadily increasing. According to a research report from Gartner, IT spending of $111 billion has moved to the cloud from on-premises and will rise to $216 billion by 2020. Also, many IT firms nowadays adopt”cloud-first strategies” as a base to stay in a fast-paced world. CISCO report also reveals that the cloud traffic will increase to 262% and reach 14 Zettabytes (ZB) by 2020.

Cloud Computing consists of three mainstays: SaaS (Software as a Service), IaaS(Infrastructure as a Service) and PaaS (Platform as a Service). Out of all these categories,SaaS is one of the popular models among business organizations. Statista report says that Software as a Service market is expected to be worth USD 132.57 billion worldwide. SaaS market is vast and the opportunity is high for business operations.

What is SaaS?

SaaS is a centrally hosted software, provided to customers in the form of a subscribed service. Such applications run on the SaaS providers’ servers and users access them on browsers.

While using a SaaS application, a user does not need to buy it. Instead, they can pay rent that allows due to which they can use that software service for a specific time. Therefore, the significant benefit of SaaS is to reduce the usage cost. Also, users do not need to worry about technical issues as the SaaS provider has to manage it.

Though SaaS has been there for a long time, many businesses question whether SaaS is the right option for them or not. RightScale revealed in a survey that 32% of the companies lack knowledge about cloud computing. However, Microsoft generated 30% revenue from the cloud computing technology in the Q3 of 2016.

We will discuss various business benefits of SaaS application design here and how it can be used in a wide array of businesses.

Following are some of the business benefits of SaaS application development

● SaaS can be a money-saving approach

If the cost of the SaaS CRM model is compared to the cost of purchasing software, it might seem a little expensive. But, when you consider the money spent on the hardware to execute the SaaS software would cost cheaper as compared to the other option.

Therefore, SaaS can be a money saver for businesses.

● Expandable to foreign countries

Businesses don’t require any re-seller or marketer for the distribution of the SaaSbusiness model. Since the product will be an internet-based application, you will only be left with a choice to market it on the internet. Therefore, it can even reach to foreign countries.

● Scalability and Flexibility

A business needs to be flexible to achieve success. If you are an owner, you will sometimes need to adjust to changes in your business. SaaS applications allow you to select the delivery model and modify it when the business requirements change. It is easier to bring new users, turn on an extra set of components and integrate with other systems.

SaaS allows you to experiment in a less risky environment with a new project, user base or acquisition. With flexible subscription-based licensing, SaaS applications can scale quickly and easily.

● Updated features

Great features for your business apps can enhance productivity among employees and make work interesting. Businesses with traditional applications have to spend a lot of time for upgrades. Using SaaS, businesses get benefitted because upgrades are controlled by providers so that they could focus on new capabilities.

● Time Management and Performance

The time to deploy a cloud solution is comparatively less than on-premise systems. To avoid the cost related to rollouts, you can host a cloud-based system across various regions. Since you will not need additional hardware, time will not be wasted in obtaining and installing IT infrastructure and VPN access across multiple sites. It allows you to add as many users as you want without worrying about improving the hardware.

Companies using cloud-based applications with the SaaS business model are increasing with each passing day. SaaS allows numerous users to work simultaneously under a similar software suite. The ability of rapid deployment on time tracking software with less investment risk enables business owners to prefer SaaS application development over any other model.

If you still have doubts about how SaaS application development can contribute to the growth of your business, consult the best SaaS development Company and get started with a SaaS-based product idea.

Legal Branding

All You Need To Know: Instant Approval Online Installment Loans

Financial glitches are common and may happen to anyone and at any time. Imagine an unexpected expense that comes up suddenly when the payday is weeks to go and your savings are close to nothing. Alternatively, you may want to make a big purchase but don’t have a great credit history to get a loan easily. What if you want an easy repayment route for a big loan that you plan to take in the future? What if you want instant cash with zero hassles?

The only solution to these situations and questions is an online installment loan for which you can get instant approval. But you need to be well aware of such loans before you take one. Let us brush up your facts about this amazing borrowing option that can save you when the going gets tough.

What exactly are instant approval online installment loans?

First things first, you need to know what an installment loan is. As the name implies, this is the loan that you can pay back in the form of small installments every week or month, as mutually agreed with the lender. The principal and interest are added up and divided by the number of payback months to calculate the value of each installment. Obviously, these loans are easy to pay back because you have to pay smaller amounts that are easy on the pocket.

However, the formalities involved in procuring such loans make them a challenge, particularly if you have bad credit. But the option of instant approval online installment loans comes to your rescue if you want it fast even with bad credit. Just a small form to fill, no documents to fax, no credit checks and you can get instant approval for your application! This form of borrowing can be a lifesaver if you want fast cash without being stressed about repayment in the long run.

Eligibility requirements are minimal

When you choose an online installment loan, you need not worry much about approval because the eligibility requirements are minimal. If you are over 18 years of age and have a regular job, you can go ahead and apply. A valid proof of income, from a job or business, is something that you need to show for indicating your repayment capacity. What’s more, you may get the approval online if you can prove regular income from a part-time job and even incapacitation benefits.

An operational bank account where you get your regular paychecks is another requirement that you need to fulfill. Considering the minimal requirements, getting an installment loan online seems a good option if you want instant approval rather than being hassled with myriad checks and lots of documentation.

Easy on borrowers with bad credit

A poor credit score is one of the biggest reasons why lenders may not be willing to give you a loan. This can land you in big trouble when you require cash in an emergency because your chances are as bad as negligible. However, online installment loans can come to your rescue because these sites connect you with a network of lenders.

You will probably find one or more of them who are willing to lend without a credit check. In fact, they will be ready to give you an installment loan, provided that you can convince them about the repayment of installments comfortably. Rather than worrying about your weak credit history, these lenders are concerned about your ability to pay back. This is something that they judge on the basis of your regular income.

Serve as a credit enhancement tool

Apart from the fact that you can get an installment loan online even for bad credit, there is another vital credit-related benefit that such loans serve. You can actually use an installment loan as a credit enhancement tool. Just be regular with your monthly installments and you may actually repair your poor credit score. The best part is that it is easy to do because you have small payments to make at regular intervals, which you can do comfortably.

You can actually get a credit enhancing loan that is specifically designed with the objective to enhance your credit score. This is something that can be a key advantage for your credit portfolio in the long run, even without being a major financial burden. The only advice is to be committed to not using the loan amount frivolously because you wouldn’t want to pile up on your liability.

Avail flexibility with installment loans

Another good thing about online installment loans is the flexibility you can avail of with them. Since you have multiple lenders who may be willing to extend financial aid, comparing is the smartest way to shop for an installment loan. You can seek flexible repayment terms and timelines, which may range from only a few months to even years.

Obviously, you should choose the loan term wisely because long term installment loans extend over a long time span. This may serve the advantage of smaller installment payments but at the same time, your interest burden will probably increase. Conversely, short term installment loans are ideal if you want a comfortable repayment system even without paying too much interest.

Borrow only for legitimate reasons

Although online installment loans are easy to procure and repay, it does not mean that you should not be judicious about them. Don’t borrow irresponsibly and for reasons that are not good enough to burden yourself with a liability. Make sure that you take a loan only for a legitimate reason. Auto and building repairs, medical bills, college fees, and outstanding utility bills are some of the reasons that are feasible. At the same time, you should borrow only as much amount as you need.

Installment loans can be a tempting proposition, considering the fact that you get a lump sum amount which you need to pay back only in smaller payments. But you should not fall prey to this temptation and still follow the rules of responsible borrowing. Do bear in mind your monthly income and expenses to arrive at an installment amount that you can pay comfortably and avoid default.

Local Branding

IRS Tax Appeals: All That You Need To Know

Getting in trouble with the IRS is something that no one would want to do. But this does not mean that they are always right. There could be times that you may not agree with their decision, whether it is a change they have made to your tax return or audit notice they have sent to you. As a taxpayer, you have the right to appeal the decision as an effort to resolve the disagreement. This means that you can still question the IRS but you should do it only when you are very sure and can prove that they are wrong. At the same time, you need to be aware of the procedure that you have to follow for getting a favorable result to your appeal. Here are the facts that you must absolutely know about IRS tax appeals before filing one.

Submitting a written protest

If you want to exercise your right to file an IRS tax appeal, you have to write a formal written protest first. The letter has to be signed and mailed to the IRS well before the deadline given on the report they have shared. The protest document should have your contact information along with an affirmative statement that you want to use your right to appeal. Also, provide a copy of the IRS notification you received and a complete explanation of your appeal. Additionally, you need to attach relevant documents that support the appeal. Keep a copy of the submitted protest for future reference. Once you send this letter, you will get a response from the IRS stating that your case will be transferred to the Appeals Division.

IRS Appeals Office

The IRS has an impartial Appeals Division that specifically looks after the resolution of appeals. The Appeals Division is nationwide and your case goes to the nearest Appeals Office. The office is separate from the other offices which investigate tax returns and audit them. This means that you can expect an impartial judgment in case you file an appeal. If you get written notification of an adjustment to your return by the IRS, you can request an appeals conference. This is an informal meeting where an impartial officer convenes the settlement of the dispute just as a judge does in court. While you can handle the appeal by yourself, the better option is to let a professional attorney do it for you. If you are not satisfied with the decision made in the Appeals Office, you may then file a lawsuit in court.

Filing a lawsuit

Obviously, filing a lawsuit is the only option if the appeals officer does not give a favorable verdict. If you plan to do so, you must have a seasoned tax attorney to handle the case. Of course, you may represent your case on your own but having a professional doing it makes you feel confident and improves your chances as well. You are required to pay the disputed tax amount first and then file for a refund in the Court of Federal Claims or a U.S. District Court.

Appealing IRS collections

The IRS will start collecting the tax debt you owe in case you do not get a favorable judgment in the Appeals Office or the court. At this stage, you can no longer challenge the validity of the debt you owe to the tax authorities. Still, you can raise a question on the methods that they use to collect the tax debt. In case the federal government gets a property lien, the taxpayer is entitled to a hearing right after receiving written notification of the lien. Alternatively, the IRS can collect the outstanding taxes using levies which may result in freezing the assets in the bank account or wage garnishments. However, the IRS must give advance notice before enforcing a levy or alien. You have the right to an appeal if they fail to provide the notice. But the appeal will not relieve you of the liability to pay your tax debt though it may delay the collection.

Now that you understand how tax appeals work, you can avail the advantage of one if you want to exercise this right against a wrongful action by the IRS. Still, the appeal will get you the desired benefit only if you are on the right side of the law and follow the right procedure as well. So you should be very sure before appealing and taking the case to the court. Also, having a seasoned tax lawyer gives you better chances of securing a verdict in your favor.

Digital Branding

How to Personalize User Experiences to Retain Customers

As soon as we’ve transitioned into the predominant use of digital channels to buy and connect with businesses, we’ve sacrificed a certain level of intimate and personal interaction with the brand in question. To overcome this modern-day obstacle and adapt their business for better personalization, brands now utilize a slew of methods that ensure that customers can engage with them more effectively. Thankfully, there are many online and offline ways to cross that gap in brand-customer interactions that actually use personalization at the heart of their strategy. 

Of course, these methods increase customer acquisition as well, but their primary purpose is to inspire customers to stay loyal to your brand. They have the potential to become your finest brand advocates, to increase your customer acquisition over time, and to boost your reputation online as well as offline, all as a result of proper personalization tactics. Without further ado, here are a few ways to personalize each experience your customers have with your brand and reap the many rewards this approach brings to modern businesses.

On-site customization options

We live in an era when being true to yourself is encouraged all around, and that authenticity is partly achieved by how we make our purchasing decisions. One by one, brands are beginning to allow and encourage a greater level of customization for their products and services, thus effectively allowing their customers to create the brand as they go. For example, you should consider letting your customers add their initials to the product of their choosing, choose color combinations, or add a design detail they love.

Even for brands that sell technology such as laptops, it’s more than possible to let customers build their own ideal product – for a price, of course. The ability alone is often more than enough to inspire greater loyalty since customers then feel that they have the freedom to create their experience as they please, which is the best way to encourage and empower authenticity. 

Utilize data to your advantage

On one hand, it may seem that relying on a slew of impersonal tools that collect information about your customers is anything but personal. On the other, this data is precisely what will give you the insights you need to refine your online presence so as to appeal to each and every individual customer that comes to your online store or subscribes to your newsletter. Data is at the forefront of better market segmentation, and it’s up to you to make use of all the information you gather.

Luckily for growth-oriented brands, modern digital tools also have the ability to filter all of that collected data and create actionable reports that allow you to act rather than waste time analyzing. This seemingly impersonal approach reduces human error as well as bias and gives you access to the kind of data that can elevate your brand’s standing in the online community. This will let you create customer profiles, envision ideal customer journeys, and change how you interact with each customer in time.

Give your efforts a personal touch

Personalization should not end with your data collection or your on-site efforts. In fact, even when the purchase is completed, you should go above and beyond to let your customers know that you pay attention to their needs. For instance, a simple way to achieve that would be to send them a personalized thank-you note. 

You can rely on fast printing services to create such thank-you notes and other printable materials quickly that will impress your customers with every purchase. You can attach a note that encourages them to leave a review on Google and that gives them a personalized discount code for their next purchase, thus inspiring them to come back to your store. Alternatively, printing out flyers that focus on products each particular customer likes is another way to promote your brand in a subtle way as an extension of your efforts to increase engagement. 

Enable social media support

FAQ pages and chatbots are both valid channels for qualifying leads that provide ample information for each and every site visitor. They help shorten the customer journey by giving them directions as to how and where they can find the products they want and give them guidelines on how to use them. However, a growing number of customers now want a more personal support experience, preferably through social media platforms. 

There’s a double benefit to this strategy. First, you get a chance to humanize your brand and adjust your voice to each individual customer that uses these channels to communicate with you. Secondly, that is a perfect research opportunity for you to ask them a few questions or even to complete a survey so that you can get more in-depth insights into their perception of your brand. Both of these perks allow you to improve your personalization over time and to always provide relevant content for each customer on social media.

Your customers interact with various brands every day. In order for your particular experience to stand out and earn their loyalty, you need to give it that personal touch that resonates with their needs. Use these tips to infuse every customer contact with personalization that delivers results, and you’ll allow your brand to gain the traction it needs to grow its customer base and to inspire loyalty at the same time.

Legal Branding

5 Tips on How to Get an Excellent Credit Score

A credit score is an analysis of your credit; it represents your creditworthiness. It relates to how likely you’re to repay your debts. 

Having a good credit score is beneficial in numerous ways, including lowering your interest rates on loans, and it’s a key factor that lenders consider when assessing your funding requests.

There’re numerous models of calculating credit scores, but Fico, one of the leading scoring agencies, puts an excellent credit score anywhere at 800-850.

In the article below, we shall highlight the top five tips for improving your credit score. 

However, understand that the journey of improving your credit score is not a sprint but rather a marathon. It will take time, and you need to be patient.

Always Pay on Time

First things first, always keep your debts in the green, and this shows the creditors that you’re responsible for your debt.

Experian states that payment history heavily influences your credit score.  It usually forms the basis and the most influential factor of VantageScore and Fico.

Remember that credit score is a reflection of your ability to repay your loan timely. From the creditor’s perspective, if you have an established history of timely payment, it’s a good indicator that you can handle your future debts responsibly.

Therefore, you would want to stay at the top of your payment and avoid issues such as late payments, defaults, repossession, or third party collections.

Anything that may indicate a non-performance of a loan, such as filing bankruptcy, is going to dent your credit score severely. 

While at it, it’s worth noting that staying on top of your payment not only applies to the conventional lenders, but also other entities such as bills, including utilities, rent, and cell phone services.

Optimize Credit Utility Ratio

Creditors often compare your credit utilization rate when determining your credit score.

Credit utilization refers to the amount of credit card balance compared to the credit limit.

Generally, the scoring agency recommends that your credit utilization stays below 30%.

There’re numerous methods that users can employ to shrink the balances owed while at the same time maintaining or increasing the amount of credit.

Here are some of the common methods of improving the credit utilization rate listed by Fundera;

  • Paying more than the monthly minimum;  this helps to reduce the card balances
  • Asking for a higher credit limit
  • Leaving your card open after paying them off

Leave Old Debts On Your Report

I know it’s tempting that once you’re through with the student loan or even mortgage, you might get impatient and want to rid the loan from your reports.

But as long as your payments were timely and complete, no need to scrape them off.

In any case, they may have a positive impact on your credit score.

See, many of the lenders will usually go back in history to see your credit metrics and loan performance. And if you have an account with a long history and a solid track record of paying your loans promptly, it shows you’re responsible.

Regularly Monitor Your Credit

Human is to error, and at times, there might be inaccuracies in your credit report.

Regardless of whether they’re unintentional, they can derail your journey to a great credit score.

So, you must be always up to date with your current financial status.

Regular credit monitoring is necessary, and if you catch any inaccuracy on your credit report, you can file a dispute to the scoring agencies, and they will rectify.

Regular monitoring of your credit not only helps you to see all your financial accounts under a single roof but reviewing them may also be an incredible way of spotting inaccuracies or even instances of security theft.

Take Advantage Of Score-Boosting Programs

Experian and Fico are the leading scoring agencies in the market.

These two agencies have programs that allow consumers with thin credit profiles to boost themselves.

The Experian Boost program, for instance, will allow you to incorporate online banking data, utility payment, or even communication to your report.

While these programs will not improve your credit rating in leaps and bounds, it will still have a positive effect on your overall score.

Conclusion

Raising your credit score is easier than you think.

While the mentioned tips are by no means conclusive, following them religiously will see your credit rating improve in no time.

Legal Branding

Safeguard Your Business Against IRS: Here’s How

Getting in trouble with the IRS is the last thing that you would want to do. For this reason, it is always advisable to be regular with your tax returns and payments. A major concern for taxpayers is criminal charges by the IRS. If you are going through investigation or expect a potential audit coming up, you need to be aware of the situations when the authorities may file criminal charges against you.

Though this may sound scary, remember that you will not get implicated unless you have intentionally done something seriously wrong. Honest mistakes, on the other hand, are not illegal and you will probably not go to jail for them. The key lies in being proactive and knowledgeable so that you can get help when you require it for preventing such a situation. Here are some facts that you should know about criminal charges by the IRS against the taxpayers.

Tax fraud can implicate you

Deliberately cheating on your tax returns is a crime and will definitely not be taken lightly by the IRS. If you misrepresent your annual income on the return to avoid paying taxes, you are doing a tax fraud. Once the IRS is able to prove that you did the fraud intentionally, they will go ahead and prosecute you for tax fraud.  The burden of proof in such cases lies in the tax authorities, which is the reason that the IRS would rather avoid such cases. But if you are found guilty of tax fraud, be ready for jail time and large fines as well.

Tax evasion can also lead to criminal proceedings

Tax evasion is essentially a subset of tax fraud and carries similar penalties because it is also intentional. Evasion involves misrepresenting the true state of your affairs to the authorities just to reduce the amount of tax that you need to pay. Obviously, this will not be a mistake and you will know when you are intentionally claiming an income lesser than the actual. Similarly, overstating your deductions significantly is a form of evasion.  Even making large and questionable donations to charities for claiming deductions comes under the scope of evasion. Such situations can also cause criminal charges by the IRS.

There are certain red flags that the IRS will look for

When it comes to initiating a criminal investigation, the IRS will consider certain red flags that indicate fraud or evasion. Experts at Travis W. Watkins Tax Resolution & Accounting Firm have a checklist of the indicators of wrongdoings that the IRS may bear while considering criminal charges against a taxpayer. Here are the ones that may put you under the lens:

  • Consistently underreporting your income
  • Destroying your records deliberately
  • Maintaining inadequate or shady accounting records
  • Concealing your assets intentionally
  • Dealing exclusively in cash
  • Illegal activities
  • Fictitious deductions
  • Omission or understatement of substantial amounts of money
  • Refusing to cooperate with an examiner or auditor
  • The irrational explanation for the behavior

Unintentional mistakes will not implicate you

While the IRS will definitely not spare you for fraud and evasion, they will not implicate you for unintentional mistakes. Being negligent with your tax returns and payments is also not illegal. When you do it without wrong intentions, you are not lying about your income or concealing it deliberately. These are genuine mistakes and the authorities are trained and experienced enough to make out the difference. You should not be concerned about criminal proceedings in such situations because they will probably not happen. At the same time, you should make your best efforts to avoid such mistakes. Hiring a tax professional to handle your returns and payments is the best approach in this context.

Prosecution by the IRS is less common than you imagine

If the IRS approaches you with a grave matter such as audit, evasion or fraud, you should take it seriously. Rather than having a panic attack, you should seek help from a tax attorney and respond properly. Scary as a criminal case by the IRS may sound, it is less common than you imagine. Statistics indicate that it is very rare for a taxpayer to be investigated for fraud. Further, the rate of prosecution in such criminal proceedings is also low. Despite this, you should still be genuine and honest with your returns and taxes to avoid the situation in the first place. If you are still worried about an impending criminal investigation or charges by the IRS, you should see a tax lawyer sooner rather than later.