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Digital Nomad Fashion – New Outfit Rules

Steven on April 23, 2019

Most people who work from 9 to 5 don’t understand the lifestyle of digital nomads. Instead of getting paid by their employers, getting all their benefits on the row, and traveling on vacation, these globetrotting professionals need to think about their day-to-day logistics 365 times a year. On the other hand, people are intrigued by their social media updates, check-ins from eclectic waterfront coffee shops, airy hotel rooms, verandas overlooking the valleys of greenery, and neatly packed minimalistic wardrobes. The unbearable lightness of traveling that these young people promote has become a source of inspirations for many fashionistas and designers, who’ve now embraced the concept of a comfortable yet stylish capsule wardrobe.

Simple but well-made

Much more than simply a way of running the business, the digital nomad life is a choice that demands that you’re often on the road. Once you’ve decided to accept it, you must also accept that your wardrobe needs to shrink accordingly. Schlepping a heavy suitcase around the terminals and narrow streets doesn’t really work for anybody. However, before you get to optimize your wardrobe, you need to consider a quality backpack. It needn’t be one that lets you camp out in Alaskan bush bivouac-style for two weeks – a 60+20 liter capacity is more than enough for hopping between places. It will be enough for carrying your clothes, toiletries, and essentials, while the detachable rucksack will take your laptop as hand luggage, or be your primary bag for town exploration. The choice of clothes needs to be basic, but the price tag shouldn’t compromise the quality. Instead of getting through three or four pairs of cheap jeans every year, it makes more sense to pay a bit more for something that lasts longer.

Bright new outlook

The freedom to work from wherever they want is the main motivation for many digital nomads. In most cases, it means working somewhere where the weather is warm and the sun shines much more often than it does in their home country. This also means that sunglasses should be a quintessential part of their wardrobe. When it comes to sunglasses, the vast majority of models are manufactured by the same company which works with most fashion houses and owns a lot of brands. While there are smaller brands who’re struggling to stay on the surface, online sales are their only chance. Your choice will ultimately depend on your personal preferences, but you should look somewhere along the lines of Oakley Holbrook, Tom Ford Henry, Ray-Ban Aviator, and Persol. These models come with durable plastic and metal frames while having a glass instead of polycarbonate lens makes cleaning much easier. Just make sure you don’t lose their hard case, as they’re to be knocked about quite a bit every time you need to move place.

Shoes made for walking

No matter where you travel, you’re likely to do a lot of walking, so having a pair of comfortable and lightweight shoes is more important having several statement pairs for different occasions. A quick visual survey of some of the most prolific digital nomad fashionistas’ Instagram profiles reveals that digital nomads have been following latest men’s Adidas footwear trends, appreciating the premier materials and timeless look of their sneaks that is easy to pull off with even darker jeans as well as with jogging pants. Those who are more into innovative materials and designs should consider some of modern Merino wool shoes with lightweight rubber soles. While wool shoes might not sound like something one would wear all day, Merino wool used in Allbirds Men’s Wool Runners has great temperature regulating and moisture wicking properties, and none of that irksome scratching we usually relate to wool.

Packable puffer jacket

Wherever you go, the nights are likely to get cold and rainy, even in the subtropical regions at a certain time of the year. With this in mind, a versatile and functional jacket is more than essential. However, not all jackets are made the same. A down-filled puffer jacket can protect you from wind and rain, but also be surprisingly warm, in case you find yourself in a part of the world where winters are real. The best feature, however, is that it can be rolled up and stored in your backpack, taking no more space than your Dopp kit. Unless you specifically plan on visiting extreme climates, toting a heavy-weight jacket around just in case doesn’t make sense.

While your clothing ultimately depends on the location and climate, breathable cotton or performance fabrics that can be easily washed on the go are always a great choice. While mainstream fashion experts have been developing the capsule wardrobe concept, the same evolution has been unfolding in backpacks of millions of digital nomads.

Digital Branding

Design Elements to Consider For Your Business Website

Steven on April 23, 2019

The web design of your business website will be one of the most vital aspects of your business marketing strategy on the internet. In this article, you will be learning more about the essential design elements which you should be incorporating.

Responsive: You need to make your web design responsive so that it can ensure that users who are accessing your website through smartphones and tablets are easily able to access them.

Clean design: When you are contemplating the nature of web design that you want to use, it is important that you do not end up creating a cluttered web page with too many information. You should go for a web design which is clean and free from extra clutter and with all the essential links placed at the right spots for the user to locate them. So you should not burden your web pages with too many pictures and videos and colors.

Search box: One of the first things that a user tries to locate when he or she visits your business website is the search box. Most users will not be spending too much time on your page initially when they visit to navigate and look for interesting stuff; they will want to get specific answers for their specific questions. If you have those answers, then you should provide the users with an easy way to access them, and a search box will come in handy in this respect. You need to put your search box in the top of your web pages so that people can quickly view them and enter the necessary keywords to find what they are looking for.

Pictures: You need to decide whether you want to use a background picture or go for a solid colored background. If you want to use a background image, then you can consider using the logo of your business venture. You can also think of putting a specific image which defines your business. Either way, your background image must be mellow and should not be contrasting too much with the content that you are putting on the page. Also, in the contents, it is important for you to use photos. At times, it can so happen that your content is not big enough and hence to compensate for that you may use certain photos to make your article look bigger. You need to use photos which are of high resolutions and are optimized to be viewed on various devices with ease.

But you should also ensure that the pictures do not increase the amount of time it takes for your pages to load. Often, it can happen that having a lot of photos in your pages can slow the loading time of your pages. This can be frustrating for the user. You must also put images of your products which you want to sell along with your content and other allied photos of such subjects; this will help in creating a detailed perspective of the content that you are putting on your pages.

Texts: you will need to focus on both the font sizes and the font types of your texts. You must use a font type which looks professional and not amateurish. Thus, you must choose to use fonts like Times New Roman and Calibri or Cambria instead of Comic Sans MS. You can choose to use different fonts for your headlines and your main content. You will have to use your texts in a way that makes it easy for the reader to comprehend the information that you are sharing. You should use your italics, bold and underlines judiciously also. Do not go overboard with them. Use them to highlight specific information which is important for the reader to know. In terms of the size of the fonts, you must not choose a font size that is either too small or too big.

You can use an optimum font size of 12 or fourteen points because they would work well in driving the information forward without being too bright for anyone’s eyes. Also, you must optimize the fonts so that they become readable on different screen sizes that is, on both smartphone screens and desktops. These little things will impact how a viewer feels when he or she visits your website.

Colors: One of the essential facets of good web design is in choosing the correct color combination. These colors are both for your web page’s backgrounds and your texts. You need to choose a combination which is aesthetically pleasing to the eyes. You can either go for a single colored background or a combination of different colors. Ideally, you should limit yourself to a maximum of three different colors if you want to use a color combination. These colors must alternate between lighter and darker shades.

Also, it is vital that these colors should be contrasting each other. You should choose the color of your texts also in a way that they contrast the background. But this color should not be too bright for the eyes. You can use a simple black and white and background and use black for your texts. This is a classic theme and has been used multiple times with increasing efficiency.

If you want to get more information about how you can make a top-notch web design for your business website, then you must visit SEO Atomic Design and take advice from the leading professionals in the industry.

Conclusion

Perhaps the most important aspect of a business website is its web design. The web design determines how the appearance of a website will be to be an outside viewer and a user. It will determine the overall user experience of the website. To make your business website attract more and more people, you must ensure that it is functional, easy to navigate and responsive. This will help in creating a good first impression on the minds of the users. It is also important that you use the appropriate color and picture combinations. Hopefully, the information mentioned in this article will have helped you.

Digital Branding

Digital Marketing Content Writing Tips for Experts

Steven on April 23, 2019

https://pixabay.com/photos/home-office-workstation-macbook-air-336581/

Before the advent of the internet, it was very easy to write an essay, article or content about anything that you wanted, as you only wrote the facts are quirky bits of information that worked in the piece that you were writing. However, in today’s digital world, the way that we write has changed dramatically. When writing for a digital purpose we need to think about keywords, for example, the way in which the keywords are used and how often these keywords need to appear in our texts. We also need to consider the structure and relevance of what we write. There are no right or wrong answers on how to write a digital piece, however, there are some tips that you could follow to make sure that you stick to the right lines and get the desired outcome that you need. Below, we shall take a look at some of the ways in which you can achieve the perfect end result by using some interesting writing techniques offered by advanced writing experts from a professional company.

Researching keywords

Researching your keywords is a great way to start looking at what to include in your content, after all, there is no point in writing something about nothing. Searching for keywords that are relevant to your content and including them in a natural way, is the best way you can write a piece of content that is good for digital marketing. Do not fall into the trap where you just write content related to the keyword and nothing else. Natural yet engaging content that is relevant will be far better than a disjointed piece of work.

Keyword stuffing

As above, keywords are important when writing a piece of content however, how the keyword is used is also important. Do not be tempted to just to show the keywords in your content as many times as you possibly can, as this will make your content seem unnatural. The keywords, as mentioned above, should be placed naturally and where necessary. If you write the piece of content properly, at keywords should naturally fit into the piece of content that you are writing about.

Call to action

A call to action is a great way of adding to your content piece. This can be a powerful tool when you have written a piece of content that is engaging and interesting. A call to action should be nicely placed towards the end of the post. That said there is nothing wrong with putting a call to action in other areas of the post as long as it is relevant. A call to action can be something as simple as a ‘click here for more information’.

Language

The language that you use is very important when writing a piece of content. You have to remember that when you are writing a piece of content you have to consider the audience that you are writing for, for example, if you have a business site then you have to use business English or business related language so that is suitable for the people that are reading it. The same can be said for a car site the language has to be simple but concise and relevant to the car industry. It is important that you never write a poor piece of content, but you can use modern language i.e. slang language and colloquialisms. You could even get away with using incorrect grammar such as writing the word ‘e-mail’ without the dash or using the term Internet with a lower case ‘i’.

Hyperlinking

It might sound odd, but hyperlinking in your article is very important when thinking about digital marketing. Referencing the information you have used and sending links back to the original information is very important as it shows relevancy to what you are writing about. Having links to high authority sites such as the BBC is also important as they show that the whole article has been fully researched and that you are happy and comfortable to connect to other sites that are relevant to what you are writing about.

Paragraphs and bulleting

It is always advisable to write in paragraphs or bullets to break up the piece of content into bite-size readable chunks. It is far better to write smaller chunks of content, rather than long paragraphs, which will not engage the reader and the reader, will be left feeling bored. Bullet points are also a good way of writing your content because if you bullet each point within a paragraph, it will again reduce the amount the person has to read which will keep them engaged for longer. You can either use bullet points or numbers to break down a piece of content.

A catchy hook

When writing a piece of content, make sure that you have a catchy intro or a hook to make the reader want to continue reading. This is a good SEO tool, as it will engage the writer from the offset so that they can read the rest of the content and click along any links along the way get further information.

As you can see there are a number of ways that you can gain to help you with your digital marketing content production. If you follow the above steps, you will soon see that you are on the right path to making sure that each piece that you write will be suitable for your digital marketing needs.

Local Branding

How to Boost Thermal Comfort in an Office Environment

Steven on April 22, 2019

With the number of time employees spend in their offices during the day, one of the main consideration for the employer should be to create an environment that is pleasant and comfortable to work in. The surroundings not only affect employees’ well-being and productivity, but also their satisfaction, dedication, and creativity. With this on the mind, modern office designs should strive not only towards creating inspiring and motivating spaces but also providing optimal comfort that ensures a smooth work process.

Specific challenges

As the global temperature is rising, the issue of thermal comfort in commercial environments is becoming more and more important. Interestingly, even with all the technological advancements we’ve accomplished to this day, the idea of a thermally comfortable office isn’t always realized. More electronic equipment generates additional heat, and every employee is different when it comes to a subjective level of thermal comfort and metabolic rate, which makes finding an optimal temperature inside the office impossible in some cases.

Insulate walls and roof

The first step in optimizing the thermal comfort in any indoor environment should be improving the wall and roof insulation. As in most commercial buildings internal walls are made of wood and drywall, they are thinner than the exterior ones and lightly insulated, which allows for easier heat transfer between the rooms. In addition, the roof can be a constant source of heat in the office, especially if your offices are located on the top floor. By upgrading the exterior and interior insulation, not only can you improve the thermal comfort for the employees, but also maximize your building energy efficiency.

Building orientation

Apart from wall and roof insulation, another constituent in your office thermal performance is the orientation of the building, position of windows and their exposure to sunlight. For example, in the southern hemisphere, offices that face north receive significantly more sunlight, and sun-generated heat, than those with south-facing windows. On a global level, sunlight yields about 164 Watts/m²in a 24-hour period. Although the figure varies greatly on the latitude and other geographical factors, considering solar thermal gains help you better understand the heating and cooling needs in your office.

Consider different window design

Different climates will require different solutions. For example, although they share about the same latitude, and should receive the same amount of sunlight throughout the day, Perth, Australia, and Santiago, Chile has a considerably different climate throughout the year. To an extent, exposure to sunlight can be controlled and modified by upgrading the window design. For instance, having double glazed windows in Perth can maintain a comfortable room temperature throughout the day, while allowing you to take advantage of the cool morning breezes coming from the sea. Optical grade acrylic glazing used in these windows is up to 6x more thermally efficient than glass.

Shortcomings of HVAC systems

While most offices rely on their HVAC systems for thermal control, they have proven insufficient in many cases, as their BTU formulas don’t include specific office features like renovations, different layouts, cubicles, as well as the heat from the electronics. HVAC calculation also disregards the orientation of windows, the position of the sun, and natural shade. When considering solutions to improve the thermal comfort in an office, all these factors need to be taken into account.

Placement of ventilation inlets/outlets

While the fact that cold air settles down and hot air rises are known to many, most people are unaware that the placement of inlets and outlets also has significant effects on indoor air circulation. By placing the outlet duct in the opposite direction from the inlet, you can increase the air turbulence in the room. While not all office designs and layouts will make this possible, if you manage to find the most favorable location for inlet and outlet ducts, you’ll be able to save on your cooling, as well as to recirculate the hot and stale indoor air.

When you consider and apply few of these solutions, apart from optimizing the thermal comfort in your place of business, which is directly related to the overall employee comfort, satisfaction, and productivity, you can also end up using energy more efficiently, cutting utility bills, and even increasing the property value.

Digital Branding

In-house SEO Vs SEO Outsourcing – What Is The Best For You?

Steven on April 17, 2019

A business website sans search engine optimization will not be visible on search engines, and the company will not be able to reach out to the targeted audience and get the lead conversions desired. With the help of associated keywords, a business website is able to promote its services and products to the targeted customer and establish its brand visibility in the market. There are many companies and businesses in the same niche as you, and in order to stand out in the crowd, you should ensure that you deploy the correct SEO strategies and tools with experienced experts in the field.

In-house SEO or outsourced SEO- what should you choose?

Many companies are now focusing on the importance of search engine optimization for the promotion and marketing of their business. Business owners, however, need to weigh the pros and cons of using their in-house team to do the SEO for their website or should they hire an outsourced company for the same. Experts in the field of search engine optimization say that both in-house and outsourced search engine optimization has their advantages and disadvantages. The business owner needs to look into them before he/she makes the final choice. In order to ascertain whether in-house SEO or outsourced SEO companies will work for you, it is vital to make a list of your needs and expectations when it comes to the choice of using in-house SEO or outsourcing an SEO company for the task. As a business owner, you should examine both of these models in detail before making the final choice.

Advantages of in-house SEO

The following are some advantages of an in-house SEO expert for your business: 1. When you use an in-house SEO expert, they know your business better than an outsourced agency and so will be aware of its challenges and goals. 2. When you hire your in-house team for SEO you as a business owner have complete control over its tools and strategies as well as implementation. In case, you wish to make any changes; you effectively are able to contact the SEO expert instantly for doing the needful. The SEO team sits in the same premise so reaching out to the expert will be no hassles at all. 3. The In-house SEO professional works and focuses on your business site and will never work on any other business site. This means that the expert gives 100% attention to the business website and works on its improvement. 4. In-house SEO helps you to save costs as it is less expensive over other outsourced SEO agencies.

Disadvantages of in-house SEO agencies

The esteemed company in the field of search engine optimization, Joel House say that though in-house SEO has the above advantages, it also has its share of disadvantages. They have been listed as follows: 1. The field of search engine optimisation changes rapidly, and the algorithms of search engines change regularly. The SEO team needs to be informed and educated about these changes. Besides being educated about these changes, they also have to update their skills in the subject. As a business owner, you need to make sure that your in-house team is informed and updated of the latest SEO changes and tools. You need to invest money in their training programs and also keep yourself informed and updated about these changes as well. 2. As a business owner, you must learn the basics of SEO as well. Though you are busy with the core functions of the business, it is important for you to inform as well. This is time consuming, and moreover, you need to support your business with the latest SEO tools- some of them have to be purchased as well as they are premium software. Just having the basic tools will not do and some of them are expensive as well. Once these tools are purchased, you again have to invest time to learn how to use them, and the same applies to your in-house SEO team as well.

Outsourced SEO agencies

The following are the advantages of outsourced SEO agencies: 1. Outsourced SEO agencies have a team of skilled, qualified and experienced SEO experts in the field and so you have specialists working on your website. They will always be aware of the latest SEO trends and tools that are in demand in the current market. They invest money in attending seminars, workshops and training programs on a regular basis so they can offer top-quality services to clients. They create winning strategies as they are familiar and experienced with the current SEO trends. 2. These SEO experts work with a wide range of clients, and so they have experience of managing the customised needs of all businesses with success. They can create the right strategies for promoting and marketing your business to get better visibility in the market with success. 3. With outsourced SEO agencies, you are able to focus on the needs of your business and alleviate tensions when it comes to creating the right strategies for brand establishment and promotion. You do not waste time and effort for hiring an in-house SEO team to manage projects for you, and you do not have to buy SEO tools and software for the business. 4. With outsourced SEO agencies, you effectively are able to get SEO projects for your business faster.

Cons of outsourcing your SEO needs to agencies

There is only one disadvantage of outsourced SEO agencies- you need to constantly be in touch with them to ensure your project is being done on time. You should ask for reports to ensure progress is being made in the right direction. Therefore, when it comes to the SEO needs of your business, ensure that you ascertain what your individual needs and weight the pros and cons of the above to make the right choice. If you decide to outsource search engine optimisation, ensure you hire a credible company with proven track records and experience in the field to get the desired results with success!

Digital Branding

6 Essentials Traits of a Good SEO Agency in Singapore to Look for

Steven on April 17, 2019

There is no one who doesn’t want to work with the best, especially when it comes to business consulting. For small and big businesses alike, when you are thinking of investing in SEO, one should always look for providers who can deliver the best of their promises in action. But, how to identify who is the best?

Before checking out the characteristics of a good SEO agency, it is essential to understand how SEO works and which all aspects of it play a crucial role in business marketing. Online business is quite a competitive and complicated affair with hundreds of thousands of companies competing in the same space. This is the reason why businesses should hire expert SEO providers in order to get dedicated and loyal customers online.

Professional SEO firms knew all the nooks and corners of digital marketing and ensure that your brand thrives in this highly competitive space. You can be reassured about relevant traffic and in turn, convert it into sales with the help of SEO. If you into the search for such an agency to take your online business marketing to the next level, here are some essentials to look for.

1. Professionalism and experience

Thro succeed in the digital space; it is important for the SEO provider to have significant experience in your industry-relevant SEO practices. If you want to reap maximum results, then it is advisable to sing up with a company or professional provider who has considerable experience in your field of business.

Providers from the same industry will have a better understanding of the competition and the standard SEO practices which will work the best in it. Check if the SEO agency you approach is knowledgeable about the business dynamics of both the local market and international market as your focus. Professional SEO providers know the client as well as user expectations and can work at best to meet all these objectives.

2. Notable reputation

The clients of the SEO providers will have volumes to tell about their services and support. This is the ideal way to identify whether the provider in consideration is reputed or not. You can check online to see the feedback and testimonial about any top SEO agency to ensure whether it is a highly admired service.

You can also get information from the blog discussions and forums by gathering comments and feedback about various providers. You can also check the grievance posting sites also to see what complaints clients used to raise certain providers. It is also ideal to ask someone you know about their experience with SEO outsourcing to see if they have any suggestions to make.

3. Analytical ability

As we know, SEO is a very strategic approach to business marketing, which has to be done based on a thorough analysis. Tools like Google Analytics are used by expert SEO providers in order to understand where their clients stand and the specific areas to be worked on.

While approaching an SEO agency, you should check their analytical tools and methodology in order to understand whether they possess significant expertise in this specialty. Without analytics, getting into SEO will be something getting on to an ocean sail without any map or sail plan.

Any professional SEO provider will have a highly analytical mind and essential analytical tools handy. If your SEO provider is not keen about numbers and if their decisions are not data-driven, then your efforts may ultimately fail. SEO is a precise scientific approach than an art, so choose only someone who focuses on figures and results.

4. Utilizes the latest strategies

As we know, digital marketing is a constantly changing specialty. SEO techniques are evolving day by day, and many of those become obsolete over time. Say, for example, keyword stuffing was one of the top SEO strategies at one time, but now it is considered as a black-hat technique which may end up in a penalty.

A professional SEO provider will always watch for the latest changes and updated in terms of search engine optimization and change their strategies accordingly. In fact, the SEO approach in various industries may also differ. They utilize time-tested techniques and apply them to suit to the actual needs of the clients. In fact, no SEO strategy tends to ensure 100% results, but a fine combination of the best approaches can bring in real results.

5. Professional team

Successful SEO is a team effort. A professional SEO team is an ideal characteristic to look for while finding an SEO agency. A good company will encourage their SEO staffs to do constant research to tackle the latest search engine algorithms and bring their clients on to the top.

A professional SEO team will consist of not an only search engine expert, but good web designers, website planner, content engineers, social media experts, e-mail strategies and so on. Professional agencies will train their staff to continue to make sure that they are fully focused on results based on the changing SEO conditions.

6. Follows an ethical methodology

A reputable and professional SEO agency may use only white-hat SEO techniques while trying to promote client sites. Those agencies which offer over-night results may be trying out the black hat techniques to show some instant (short-lived) results, but this will ultimately put you into deeper troubles.

Good SEO agencies will never use the black hat tactics like spamming, doorway pages, or invisible text to boost search engine positions. Now with their latest algorithms, all major search engines run very strict monitoring on the SEO activities, and if the bots identify any websites employing such strategies, such pages will be instantly penalized or even get banned.

This is the reason why you should join hands with only those providers using legitimate SEO methods which are approved by search engines as ethical. The right approach professional SEO companies utilize now are:

Quality link building
Website optimization
Keyword focused quality content etc.

Proper white hat SEO techniques will guarantee slow, but steady results which are more sustainable.

Most importantly, a good SEO provider will only give realistic commitments to its clients. They may never guarantee the No.1 SERP position, but they may focus more on strategies which help their clients to slowly and steadily build in terms of search engine ranking.

Digital Branding

Top 7 Online Courses to Help You Get Started with Digital Branding

Steven on April 17, 2019

With today’s technological advancements, many online courses are designed to help businesses and individuals to achieve their goals. Whether you’re a business owner or someone who is looking for a digital marketing job, it’s essential to keep yourself up-to-date with the latest digital branding and marketing trends nowadays. If you want to hone your skills and improve your business with digital branding, here are the top seven online courses to help you get started.

1. Content Marketing Certification Course

If you want to become a certified content marketer, you can give this online course a try. It’s designed to help you create an effective marketing strategy for your business or job. If you have a scalable content marketing approach, you can be able to convert your prospects into customers. When taking up this certification course, you’re going to learn about content planning, creation, promotion, and analytics.

2. Inbound Marketing Online Course

Digital marketing also struggles to provide positive results, which is why inbound marketing can be one of the solutions to generate real marketing ROI (return on investment) in the business. By taking up an inbound marketing online course, you will be able to use an innovative framework that enables you to gain more leads, customers, sales through your virtual presence. This online course also allows you to develop the skills necessary to building effective inbound campaigns from setting up your business goals to analyzing your inbound ROI.

3. Graphic Design Online Course

When it comes to digital branding, you also need to have excellent skills in graphic designs for your websites, social media, and other online platforms. Remember, having remarkable graphics can add value to your website such that it encourages your visitors to stay longer in that site. From repurposing images, setting up a picture on your own, and adding logos to modifying texts and colors, everything you need to learn about graphic design and digital branding can be taken up through online courses like the HubSpot graphic design course.

4. Social Media Certification Course

If you want to learn more about creating a social media strategy, making and sharing useful social content, and optimizing social media profiles for the business, taking a social media certification course can be a great option. The course will help test your knowledge about the fundamentals of social media marketing and how it contributes to the success of your digital branding. By completing this course, you can stay up-to-date on the current social media practices, as well as create a strategy that supports your marketing and sales efforts.

5. Search Engine Optimization Course

Taking this online course will help you build a competent SEO (search engine optimization) strategy that provides better business results. You’ll learn the fundamentals of SEO such as building links to your website, using blogging for SEO, and other digital marketing approaches. If you want to sharpen your SEO knowledge and skills that can help boost your digital branding, then you should consider taking this course as soon as you can.

6. Lead Management Course

If you’re looking to manage sales leads effectively, learning about a lead management course can help. Moreover, the course is also designed to help you come up with a comprehensive lead generation plan that allows you and your marketing team to obtain, assess, and provide leads to the sales team. Keep in mind that having a strategic lead management system in place is the key to a successful digital branding and marketing efforts of your company.

7. Video Marketing Course

Creating video content is one of the top digital branding trends this year. Since videos are more attractive to young generations, it’s a great way of gaining publicity and promoting your brand. For that reason, taking up a video marketing online course can be beneficial. The course is designed for you to learn how to develop a solid video marketing strategy and figure out the best types of video content you should incorporate in your website and social media platforms. Moreover, you’re also expected to learn about video production, and video tracking and analysis at the end of this online course.

Conclusion

Clearly, a robust digital branding campaign is vital toward achieving business success. It doesn’t only boost your company’s online popularity and visibility, but it also lets you establish a stronger relationship with your prospects and customers. If you want to get the most out of digital branding for your business, it’s important to equip yourself with the right knowledge and skills using these seven online courses.

Local Branding

Smart Ways to Reduce Startup Expenditures

Steven on April 17, 2019

Starting a company is always a great challenge, with many uncertainties waiting around the corner. Is your idea good enough? Will people respond to it? Are you going to cover all the costs and create a sustainable business? All these questions and many more linger in the minds of those about to embark on the track of entrepreneurship. Still, everyone agrees that the way you start has the greatest effect on the future.

So, what are the typical problems at a very early age? Securing financial backup and having a clear idea about how the business should be run spring to mind. With around 90 percent of all startups failing in the first year, getting it right from the very beginning is crucial. One of the things you need to ensure is that you don’t waste any money, especially when starting a company. Let’s take a look at some tips that should help you keep your costs to the minimum.

Rental costs

Success can greatly depend on the location of your office, as we all know. The more you depend on it, the fewer options you have at your disposal. If you have to work 24/7, sharing the premises with some other business in order to save money on the rent is impossible. However, if your business is such that will allow you to split the rental costs with some other company, make sure you use the opportunity to do so. Sharing office space with another business can be tricky, but if done correctly, it can save both you and the other company a lot of money and could easily be the difference between making it and breaking it.

Purchase in bulk

It’s understandable that startups wish to limit the expenditure by buying small quantities of items they need and repeating such purchases more frequently. However, in doing so, they are actually spending much more than necessary. Office equipment and stationery are the things each company needs and they are best bought in bulk. Also, finding a reliable supplier, like Winc Australia, for example, who will offer free delivery and match any lower price you find for the same items, is very important if you want to keep your expenditure low. Naturally, you shouldn’t clutter your office with the stuff you won’t be needing any time soon, but if you have a suitable storage facility, this is a chance to save some big bucks.

Streamline and automate as much as possible

Many startups fall into the trap of having everyone doing everything, powered and inspired mostly by the thrill of setting up a new business. Still, that fuel doesn’t last forever. People get tired, disillusioned and realize that there is no method in the madness. The right way to go about it, which is going to save you both human and financial resources, is to automate processes such as payroll, accounting, and administration as much as possible from the start. The more you allow yourself and your colleagues to focus on work, the better it will be for the company.

Consider hiring freelancers

If the nature of your business allows it, think about employing freelance employees instead of full-time ones. The latter cost more, since you have to pay for a full-time salary, sick-leaves, benefits, equipment, and other expenses. Such costs are non-existent when it comes to freelancers and that can save you quite a lot. Just make sure you aren’t breaking any laws when offering such employment since one lawsuit can easily be the end of your startup.

Plan and monitor expenses

It’s vital that you make a plan for your expenditure and monitor where, when and how much of your money is spent. Make sure you don’t forget things such as insurance, utilities, salaries, and others, which are often overlooked as something that will figure itself out. Without a plan, you’ll never be able to know if you’re doing something right and if your business is successful or not. What you also have to plan is the period after which your company should start making a profit. However, in order to live to see that day, you have to be extremely careful with your expenditure before that moment.

What you need to understand when starting up a business is that there are no guarantees and that in order to succeed, you have to do several things right. In the beginning, you have very little margin for error, which makes the task even more challenging. On the other hand, every successful company was once a startup, which means you too can do it. However, you need to be doing a lot of things right from the onset.

Digital Branding

6 Ways to Use Social Media to Boost Your eCommerce Sales

Steven on April 8, 2019

https://pixabay.com/photos/ecommerce-shopping-cart-buying-3530785/

If you want your eCommerce business to succeed in 2019, you should craft an excellent social media marketing strategy. Today, it’s not enough to just produce share-worthy content. It’s also important to utilize sneaky marketing tricks to improve brand awareness and customer loyalty.

In this article, you will find recommendations on how to use Facebook, Instagram, and Tweeter to boost your eCommerce sales. Follow them, and you will take your business to the next level.

Collaborate with influencers

It’s always challenging to make your first online sale. When no one knows your brand yet, no one wants to buy your products.

If you have just started your eCommerce business and want to get first orders immediately, you should collaborate with digital celebrities in your niche. They can easily influence the opinion of your target audience and make people believe that your product is worth buying.

If you can’t afford collaboration with influencers, which have more than 100,000 followers, you can collaborate with micro-influencers. The services of micro-influencers, who have around 15,000 followers, will not cost you a fortune.

Run giveaways

People love freebies even more than you can imagine. Can you guess what the simplest way to draw the audience’s attention to your brand and boost sales is? All you need to do is to provide people with a chance to get something for free.

So, why don’t you run a giveaway on social media? It will help you to raise brand awareness and generate enormous sales. To run a successful giveaway, you should make four simple steps:

Offer a valuable prize. It can be a new product, gift card, huge discount, etc.
Craft a catchy post to inform followers about the giveaway. If you have no idea how to write winning captions, you may check writing services company reviews and get help from a professional writer.
Ask influencers in your niche to inform their followers about a giveaway. The more people will participate in your giveaway, the more returns you will get.
Utilize reliable social media contest tools to make sure that the process of winner selection is fair and transparent.

Generate social media buzz

Do you know how to launch a brand new product successfully? You should make people talk about your product everywhere: on social media platforms, at parties, and even in Starbucks’ toilet queues. You should make people feel excited about getting a new product and encourage them to place pre-orders as soon as possible.

To hit this goal, you should generate social media buzz and make your brand irresistible. Every post related to the new product launch should intrigue your followers. Try not to reveal any specific details, but to drive curiosity. Here are a few ideas, which you can use:

Start countdown 30 or 50 days prior launch. Mention in every new post how many days have left. Make people wait for your new product as impatiently as they wait for Christmas.
Collaborate with bloggers in your niche. Allow them to “leak” some details related to the new product launch on social media
Add countdown sticker to Instagram stories

Ask questions to get feedback

If you need to get feedback from your target audience, don’t waste your money on running surveys. In the digital age, you can get answers to your questions using social media.

Let’s imagine that you operate in the fashion industry. This spring, you are going to sell a vintage style dress available in five colors. You need to forecast demand for different colors to avoid inventory stockouts.

To create a demand forecast, you need to be neither a financial expert nor a fashion guru. You just need to use the Instagram carousel. Upload five photos of the dress in different colors and ask your followers to comment on which one they like the most.

That’s all! Now you just need to check the answers. If you know that the green dress gets 2,000 “votes”, and the blue one only 500 “votes”, you can forecast demand easily.

Share user-generated content (UGC)

Another great way to boost eCommerce sales is to share user-generated content on social media. As you know, people tend to trust real customer reviews more than the advertisement. For this reason, user-generated content attracts more potential buyers than any paid ad. Also, UGC costs no money.

It’s worth mentioning that people like to interact with companies. And they feel happy if someone finds their photos and videos share-worthy.

If you want to base your marketing strategy on user-generated content, here is a short guide for you:

Create your branded hashtag
Invite your followers to share their opinions about your brand on social media
Remind them that they should use your hashtag and tag you on photos and videos
If you have just started your social media profile, it’s highly likely that you have no followers. In this case, you may send your customers an email to invite them to follow you on social media and share their reviews.
Never forget to mention the content creator, when you share UGC on your business profile

Share behind-the-scenes

Let people know more about your company. Reveal information about the technologies and materials you use. Show the team of professionals behind your business.

If you want to build a trustful relationship with your customers, you should share behind-the-scenes photos and videos. It will help to explain to your audience how your company actually works. Absolute honesty will boost customer loyalty and, as a consequence, sales.

In conclusion

As you can see, social media can help you to increase eCommerce sales in numerous ways. You just need to choose a marketing strategy, which perfectly suits your business concept.

Author’s bio.

Daniela McVicker is a blogger with rich experience in writing about UX design, content planning, and digital marketing. Currently, she is the chief contributor at RatedbyStudents where she helps individuals and organizations improve their web content writing, design, and planning skills.

Digital Branding

The Micro Voice Recorder Can Help You to Secure Your Home and Office

Steven on April 7, 2019

In this day and age, one of the most pressing concerns with any big company is that of security. Security is, in fact, a major concern not only for big companies but also for personal use also. One of the main aspects that every household and every office invests heavily in is in the security methods and technologies that are equipped to protect it. A good security system will ensure better protection for your home and office. The rapid progress and development of science and technology have enabled the invention of more such amazing security services equipment. In this article, you will be learning about getting a micro voice recorder and how it will also increase the security of your place.

Micro audio Recorders

In today’s world of ultra-modern spy technology, perhaps the most popular equipment out there is what is known as the audio bugging system. You must have often wondered about what this audio bug is and what it entails. It is a micro audio recorder. It is a very small and tiny device, and it will be recording high-quality audio from the surroundings. Such a device will enable an individual, and nobody will be either seeing it or even suspect that it is a little audio recorder. It will be useful for different purposes. Generally, people will be not aware of where they can get such a micro audio recorder.

But you are lucky because devices like this and other cool secret security gadgets are easily available in the market. These secretive devices are of immense importance and utility because of the help that they can provide. A micro audio recorder will be looking just like regular USB pen drives or flash drives. However, in reality, they are mini voice recorders.

Who are the people who can make use of these micro audio recorders?

Students in school and colleges – Often we hear of students who are tired or are unable to keep up with the pace of a lecture and successfully take down notes. Also, some students are afraid that they may suddenly miss any essential part of the lecture in the class. A micro audio recorder will be quite useful in these cases, and it will ensure that you do not miss any single word ever. It is, of course, obvious that you can also go on to use these devices when you are going to absent from your class because of some reason, you can keep it in your class and get the entire lecture recorded, and you can listen to it later when you can.
People who are business owners – You can use these micro audio recorders efficiently and keep a detailed recording of all the important meetings that you hold with your clients and your employees. These meetings generally involve discussions of important matters and company policies, and it will do you good to be able to go back to the recordings to check the discussions later on to help you in brainstorming or for any other purpose. Your employees can also use this in the event that they do not want to take handwritten notes and would rather record the entire meeting. The fact that the recorder looks like a tiny USB drive will make it quite inconspicuous too, and nobody will even think that it is a recording device.
People who work as private investigators and in the law enforcement departments – these devices are quite useful for people who are working in the police department or are detectives. These micro audio recorders can be used for gathering essential evidence and especially when you are required to take interviews and testimonies of various people. Also, these devices can be used to catch various criminals talking about the next potential crimes which they are going to commit and can also be used to catch them in their act. They will never be suspected that they had been recorded secretly.

What are some popular features that you need to be aware of these audio recorders?

Some of the high tech features which make the mini audio recorder such an effective security device are as follows:

One touch for recording – All you need to do is to press a little button that is on the side of the device, and you will then have it start to record audio in high quality and digital sounds automatically. You will not need to be aware of any specific scientific tech knowledge to be able to operate these devices.
Secret and covert – These mini audio recorders are completely secretive in their appearance. They do not have any form of lights, sounds and other such types of indicators on them and hence they will never be giving you away and will keep your secret safe. No one would know that you were recording audio and hence you can leave it inside your desk or wherever you want to, and then it will go on to record the audio and not let anyone become alerted.
Will work like a normal USB drive – These mini audio recording devices will not only appear like regular flash drives, but they would also function like one too, and hence you will be able to store all the essential files on this drive too and access them whenever you want to.

For more information on where and how you can get these mini audio and voice recording devices, it is crucial for you to visit https://spycentre.com/products/micro-voice-recorder and get the best deals at the best prices. Everyone has varied requirements and you will surely find something that suits you best.

Conclusion

A mini voice recording device is an effective device for security purposes and other reasons like taking notes. These devices can be used by a lot of people from varying professions like students, business owners, and law enforcement officials. Hopefully, the information mentioned in this article will have helped you.