Steven – Page 92 – Altitude Branding

All posts by Steven

Creating a Customer Journey Using a Marketing Automation Software

Steven on August 22, 2018

Everything in life unfolds at different stages. From physical maturity, career growth, to education. Each phase has its unique needs and should be confronted as such. It’s the same with customer journeys, there are different stages that should be dealt with accordingly. With the aid of an email marketing automation software, it’s easy to identify your customer journeys and manage them properly. A well-defined customer journey allows marketers to target and personalize their messages better. You can serve your clients better if you know what they are going through. The three common stages of customer journey are awareness, consideration and decision stages. Knowing at which stage at this journey a particular client is in will help you calibrate your marketing tactics. But how could you identify your client’s stage? The answer is marketing automation. This tool collects data, places triggers, and sends an appropriate response based on triggers. In one study, 45.9% of marketers said the marketing automation has enhanced customer experience, 37.7 % have developed quality leads and 34.9% have boosted their volume of leads. Now let’s get on to the nitty-gritty of the three stages:

The Awareness Stage

In the awareness stage, customers are not yet aware of their problems and they have not interacted with your brand yet. Your goal for this stage is to reach out to your potential customers and increase brand awareness. You must also find a way to establish communication with your potential clients. That is, by them liking your social media page, subscribing to your channel, or subscribing to your email list. To do this, you have to generate a massive amount of valuable content to reach as many people as possible. But, your effort would be useless if it doesn’t get in front of your audience. SEO is king when it comes to making sure that your message is heard. You don’t have to scavenge the World Wide Web to learn about SEO. You can use an SEO Management tool such as Linkio. Combine SEO with marketing automation to spread your message efficiently and effectively. To champion the awareness stage, create useful and attractive contents like blogs, videos, and infographics, and even create buyer personas. Ask visitors to subscribe so that you can continue nurturing them on the next stage.

Consideration Stage

At this point, the potential customers are already aware of their problems and are already aware of your brand. They are just checking out different options. Your goal is to win the trust of your customers and convince them that you are the best option. Winning trust is all about building relationships. Establish your expertise to help clients decide that your brand is a good fit for their needs. As with the first stage, marketing automation is also helpful by identifying which visitors are in this stage and sending out relevant content. Webinars, feedback from previous customers, and courses are the types of content ideal for consideration stage.

Decision Stage

During this stage, the potential clients should be ready to convert. They have recognized their problems and they have looked at all their options. They’re just one step closer to making a purchase. Your goal is to ensure that they buy your course, book, product or service. You want them to focus on that and just that. Examples of contents you can use for this stage is a free trial and a live demo. For instance, a client goes to the purchase page of your website after visiting other pages. The client will then be offered a free trial just in case he or she still has some reservations. Just in case the client leaves without making a purchase, you can still retarget the client using marketing automation. Visiting your product page is a strong indication of his or her interest in your brand. Through marketing automation, you can set triggers so that the client will still be reminded of your products even if he or she is on a different website. Automation also allows you to keep the cycle going even after the client has completed a purchase. You can keep a lifelong customer as long as you continue to provide valuable content and valuable products.

Conclusion

Awareness stage is all about reaching out to your customers. Consideration is letting them know that you’re the right fit. Decision stage is the time when they’re ready to purchase. The different stages of a customer’s journey are all important in the growth of your business. There is no one size fits all for the entire journey. Fortunately, you do not need to be manually checking on each client. Marketing automation can do that. All you have to do is lay out your plan, set it up, and let the software do the rest. You still have to generate high quality and useful contents. You need your entire mental prowess to create all these so don’t waste it on the mundane and let marketing automation do it for you.

Author Bio:

Kimberly Maceda is a Content Writer for ActiveTrail. She writes for some top online marketing sites and blogging advice on email marketing and marketing automation. The active trail is a leading provider of professional-grade email marketing and automation software for growing businesses.

Digital Branding

How to Rank A Website Quickly in Google

Steven on August 21, 2018

Everyone who has ever tried it knows that getting on the first page of Google search results is not easy. But, on the other hand, it’s far from impossible. As experts have shown times and times again, reaching the top results can be achieved very quickly if you know which road to take. Just thinking about the need to find the right (meaning unique but still highly competitive) keywords is enough to realize that patience is indeed a virtue when it comes to the search engines, but there are a lot of other tasks you can perform to boost your website and thus increase the speed of this process. The internet is full of highly doubtful tactics that can easily backfire – the only way to rank a website quickly is to do it naturally, with so-called white label SEO. In other words, it’s important to realize what exactly Google wants from you and what is the quickest way to provide that.

The beginning of a beautiful friendship

With all those algorithms changes Google has been announcing it may seem impossible to figure out what exactly you’re supposed to do. As soon as you start adjusting your website to certain requests the new ones seem to appear from nowhere. it almost seems if someone has been intentionally keeping you in the dark – well, it might be something like that. Think of Facebook – if you want to gain access to the information about someone’s page you need to send the friend request, or you are forced to monitor all his/hers posts closely and try to catch every bit of information you can. Same goes for Google – if you want to rank faster you need to make your website become Google-friendly. Google doesn’t accept friend requests, but you can achieve the similar result through Google Search Console. This is a free service designed by Google to make your website’s research functionality more manageable through the collection of reports and tools that will enable you to find and correct errors and create a better strategy to optimize your rankings. Basically, with the beginning of this friendship, Google will be able to find your website more easily, and you can even request for a friendly favour of force crawl every time you make changes to your website.

Every person leads to a machine (and vice versa)

This may sound like a post-apocalyptic setting of some sci-fi movie, but today it’s simply a reality we live in. If you don’t have an account on social media networks it is almost as if you don’t exist. True, you can be a rebel and promote face-to-face conversation values, but when it comes to the visibility of your business you’ll need to make an exception. Google wants to see you on social media – the interaction with your customers through these platforms is a very important factor for your ranking speed. The more links you build, the faster you’ll land on that first page. And while high-quality link building takes a lot of time, linking your content to social media can easily make it spread like fire. All you need to do is to identify social networks your target audience is on and to keep your posts public. That will produce shares and instant traffic which will automatically rank you higher and faster. The level of your engagement on social media is a decisive factor when it comes to the amount of useful linking you’ll get.

Now for the vice-versa part, which comes with few modifications. Maybe every machine leads back to a person, but when it comes to platforms this doesn’t hold water. Today people use various platforms for their searchings, the smaller the better, and being mobile-friendly has become mandatory already in 2015. That’s why having the responsive web design has become a major ranking element. It provides the same quality of user experience on any device and there is no variation in loading time. And you don’t have to ask Google in order to know that your rankings highly depend on whether your users enjoy spending time on your site – finding content and links easily and quickly – or abandon the ship with frustration after it failed to load in 3 seconds.

Word, words, words

And now, back to those keywords. If you ever wondered why Shakespeare’s ‛Hamlet’ has been staged for over 400 years you’ve probably noticed that it’s very opened to various readings even in this modern age. And all that variety comes from a single Hamlet’s line in the second act of the second scene – ‛Words, words, words’. It is not so much about what Hamlet is reading, but how he’s reading it – people interpret words in various ways, having their own associations, and this becomes very apparent in their online searches. Some of them type in very obscure phrases that have low competition levels, and others type combinations with already high search volume. Your goal should be to find keywords that are somewhere in the middle and a tool from Google called Keyword Planner can be your greatest ally in this ordeal. It will also help you with your grammar – yes, if you haven’t noticed, Google is also monitoring your language use and sentence structure. If they have a spammy and wonky ring they’ll certainly not speed up the ranking process, so don’t let bad English stand in your way. Being precise always leads to greater speed, so it would be wise to also include modifiers – even if you’re not tied to a certain state or area branching your pages is certainly a plus.

As the popular saying of a younger generation goes – ‛Father Google knows everything’. So don’t waste your time searching for dubious shortcuts. All you need to do is to ask for a friendly advice, but choose your words carefully.

Local Branding

Make A Sale! 7 Eye-Catching Ideas In Making A Convincing Poster Ad

Steven on August 10, 2018

If you are going to look around, you will see that the world is full of visual representations. You’ll see different designs, aesthetics, structural images, beautiful sceneries, and so on. You feed your eyes with different things you see wherever you look.

In line with that, you’ll see that the business industry is no different. It disposes of different visual marketing strategies to boost publicity and sales. They invest in creating banners posters, and other signages for every sales event that they conduct to make sure they attract a lot of prospective customers.

That said, it is always right to follow general rules to make sure that your design stands out and is different among others. Here are some of the few things you may contemplate when designing your promotional medium.

Work on Typical Poster Sizes

It is a must that before you start planning and working for the design and content of your poster, you have to decide the appropriate size you are going to use. Examine the type of business you have and check your audiences so you’ll have an idea what to use.

You have to remember that if your poster size is too small people can hardly read it and if it’s too big then people will pass by it because it’s a nuisance to them. Always consider picking the right size so that you can quickly draw people’s attention.

Moreover, for posters and signage that you want to put on sidewalks, then you may consider using a larger size. If you’re going to get the attention of people in passing cars, then you may choose a larger scale.

Make it Easy

Most business owners think that the more content and design they put into their ads the more it is compelling. Indeed, it’s not.

Always make sure that your designs are easy and straightforward to look. Bear in mind to choose bold and large letters for signs and easy graphics so that people can quickly read it and will not be puzzled of what you are advertising.

Colour Preference

It is one of the essential ingredients when captivating the eyes of your prospective clients. You have to choose colors that are striking, eye-catching, and of course, money-making signs.

With regards to your colour preference, you can use bold, bright, and contrasting colours. Yellow and red are the best choices because they can be seen at a distance. Also, prefer colours that connect with your brand so that your customers won’t be confused.

Naturally, Attention Seeking

Your purpose of making your poster advertisement is not just for public display but for people to look at it and understand it. So, it’s essential that you have to make it naturally attention seeking. You don’t just place it at any corner of your establishment and let it stay there.

When you place on a sidewalk or in the front of your store, put them lower because people try to glance down as they are walking. On the other hand, if you want to catch the attention of people from afar, then you have to hang it.

The primary key to your poster replacement is to study and know where your customer’s eyes naturally go.

Offers and Promotions

Signage and poster are not enough for people to see what you are trying to sale, but people are looking at the offers too. Bear in mind that customer’s priority and interest are looking at promotions, suggestions, and discounts which drive more sales

Bear in mind that you have to be prudent with your offers and discounts when you include it in your poster advertisement so your sales won’t decline and still get the profit your aiming.

Durability and Resistance

When making and designing poster ads, you can save money, energy, time, and effort if you consider its durability. Printing the poster ad and signage using high-quality vinyl banners can help you recycle in case you want to use them again.

Do it Right

Always put your 100% dedication and passion when designing for your poster ad. A well-crafted and thoughtfully-designed poster can wildly and successfully promote your business. Once you put significant attention to detail, your sales can boost anytime.

Takeaway

In the world of business where competition is tight and earning a high profit is the only way to make it last, it is always a must that you create and think out of the box marketing ideas.

Lastly, with a few artistic skills and incorporating them using typical poster sizes for people to see, surely your business will grow, and profit will inflate effortlessly.

Local Branding

Select Custom Designed Lighting Fixtures for Wet, Harsh, and Industrial Locations

Steven on August 8, 2018

The past few years have seen groundbreaking innovations hit the world of LED technology. Recent advancements are bringing about lighting solutions that cut across wet, harsh, and unique industrial settings. Most innovations are largely attributed to the increasing ability to create new form factors when LED technology is been utilized. These recent advancements in the lighting fixtures are bringing a revolution to the lighting world that was not possible with the traditional lighting sources available before this time.

In the past, it was very difficult to achieve significant light output as such a task required big and bulky fixtures, causing a limitation in innovation. Manufacturers have now been gifted with easier ways to develop fixtures that are customized to their specific application needs, as opposed to trying to manipulate an existing design to fit in. Resultant from this, the market has now been saturated with a lot more lighting fixtures products that are application specific, creating a scenario where it is easier to find the right product that will match your environment.

There are a number of factors that deserve consideration when making your choice of the best LED lighting fixtures that will fit into your wet and/or harsh industrial environments. The importance of these varies depending on the application, but here are some important points that should be considered and understood.

The first is the IP rating.: IP ratings are units used to define the level of sealing a light fixture has against any form of intrusion. The sealing level is specifically against external bodies like dirt and moisture. The IP rating in most industrial fixtures range between IP65 and IP69 – higher numbers show a higher level of ingress protection. The revolution on LED technology has caused new housing designs to their fixtures equipped with higher IP capability. Industrial settings are quite different, you just simply can’t have a fixture with an excessively high rating.
Another major factor that is often overlooked is chemical resistance. This is especially important in high chemical dense areas where wet and hose down applications is required. Polycarbonate has grown into becoming most popularly accepted materials for lenses because of the level of workability they bring and the durability that they offer. Despite its level of durability, Polycarbonate is still prone to minor stress cracks, crazing, and color change when exposed to certain chemicals (especially acid based) for a long period of time. Since exposure to Chemical is a potential risk factor, you should be careful enough to check and be sure of compatibility with the manufacturer.
Other important factors of Industrial LED fixtures that deserve serious consideration include lifespan rating and maintenance issues. The lifespan of the LED is a direct reflection of two constituents: the quality of components used and the care paid during construction. The ability to control the level of heat generation by the LED will go a long way to determine how long the fixture will last. Lighting fixtures that are manufactured at the highest industry standard and can control heat are typically rated to last up to 100,000 hours. This extended lifespan generally results in lower stress of maintenance and improved payback over time. Other potential cost reduction maintenance features that deserves been looked out for include: the ability to daisy chain fixtures and quick connect cabling.

With an increased potential go change the definition of energy saving and the increased ability for the development of application-specific fixtures, it seems so obvious that we are in the best time to consider LED lighting fixtures for Industrial Environments.

Digital Branding

How the Cloud is Changing the Marketing Field

Steven on August 7, 2018

Data is extremely important to drive decisions in the marketing field. Nothing can or should be done on a whim, so in order to find success, companies look to the cloud to help store and process marketing information. According to Mark Hurd, CEO of Oracle, “All enterprise data will be stored virtually in the cloud.” He adds that “more data is in the cloud now than in traditional storage systems.” Why are so many companies making this switch? Here are a few ways the cloud is helping to change the marketing field for the better.

Content Relevance

One of the most important factors in content marketing is that your content must be relevant to your product or client and to the community you’re targeting. If your content strategy isn’t relevant to your product or your target audience, you’re sure to see your efforts go to waste. According to Oracle, looking at data collected from both clients and audiences can help marketers make connections between them. Collecting information and honing in on specific issues can help clarify the central themes for your marketing campaigns. While this is already important in the marketing field, cloud technologies have revolutionized the way data is collected and analyzed. Now all your marketing information is in the cloud, and your applications can make inferences on their own.

Personalization

Personalization is also a critical element in modern marketing campaigns. Cloud-based data has greatly improved the degree of specificity to which marketing professionals can target their audience with demographic and psychographic details. The immense amount of data out there allows one to get a better picture of their target and deliver more tailored content via personalized ads. It was difficult to personalize anything for larger pools of consumers before the advent of cloud software. Now, this data can even help detect and predict behaviour patterns and anticipate an audience’s readiness something new. This can help marketers to assemble personalized content to win their audience over.

Less Human Participation

Collecting data, tracking feedback, and making inferences for strategic purposes can take a lot of time and energy. Thanks to the cloud, there is now less human interaction needed for marketing campaign production. However, this doesn’t mean the cloud is taking jobs away from marketing professionals. In fact, it frees up time for these professionals to work on more pressing matters. Professionals can use this time they’ve saved to discover insights and focus their efforts on creating better campaigns. In essence, the cloud isn’t replacing jobs, it’s making jobs more efficient.

Data is changing the way marketing works and the jobs the field may require in the future. A growing dependence on software and information calls for more tech-savvy talent. Marketing agencies are now hiring data scientists and tech professionals who better understand the systems in use and can help pull out the whos, whats, wheres, whens and whys the software produces. Marketing is ever-changing, but its end goal has always been making sales, and the cloud can help make that process even smoother.

Legal Branding

Dangers of Road Rage

Steven on August 6, 2018

The definition of road rage, per the National Highway Traffic Safety Administration (NHTSA), includes actions a driver takes that endanger other people or property. It can involve an assault with a motor vehicle or the use of a weapon by either the driver or a passenger in one vehicle against the operator or passengers of a different one. Road rage is against the law, but if your vehicle has been damaged, you’ve been injured as a result, or a loved one’s life has been cut short, Los Angeles personal injury attorneys can help you get maximum compensation.

According to the AAA Foundation for Traffic Safety, 56% of crashes in the U.S. are caused by aggressive behaviour. Also, the NHTSA has found that 66% of auto accident fatalities are caused by aggression and that aggressive behaviour often results in an aggressive response. The organization found half of the drivers on the receiving end of aggression responded aggressively themselves.

What Is Aggressive Driving?

Various behaviours characterize aggressive driving. Road rage is often triggered by anger or being upset. Drivers under stress may exhibit behaviours such as:

Illegal passing
Tailgating
Honking
Failure to yield
Going through red lights/stop signs
Weaving in and out of lanes
Speeding
Ignoring traffic signals
Obscene gestures

However, road rage isn’t always caused by the aggressor. Driving habits that can trigger an aggressive response include using a cell phone, keeping high beam lights on when there’s oncoming traffic, or failing to use a turn signal when changing lanes or turning. Also, check your blind spot when switching lanes. Cutting someone off, even inadvertently, can trigger an episode of anger.

Getting a Handle on Road Rage

If a driver responds to you aggressively, it is important not to escalate the situation. The following tips can help prevent an incident:

Do not react or retaliate.
Do not make eye contact.
Continue to drive safely.
Realize the other driver doesn’t handle stress well.

Road rage starts due to emotions and reactions caused by many stressors in life. These can include an argument with a spouse or partner, getting fired at work, or disciplining children in the car. A driver may be late to work or an appointment and be in a rush. Road rage can happen to anyone but is more common in young male drivers and individuals with certain psychological problems.

Why Road Rage Is So Dangerous

Not having a handle on your anger or emotions can trigger the characteristic behaviours of road rage. Aggressive drivers are dangerous because they are not in full control. They may be unable to avoid a direct collision or hitting something head on. An aggressive driver is also more likely to crash at higher speeds, increasing the likelihood of severe damage, injuries, and deaths.

Consequences

If you’re caught being an aggressor, you may face criminal charges. This might mean going to court, paying legal fees, and even facing imprisonment. The potential for physical harm and death to yourself and others is too high.

A personal injury attorney can help if you’re a victim of road rage. Your attorney will offer advice on what to do immediately after the incident. They will provide expert legal help and representation throughout the case to ensure you’re compensated for head, neck, back, knee, and other injuries or trauma.

Legal Branding Local Branding

Rideshare Scams and How to Avoid Them

Steven on August 3, 2018

Rideshare can be a great tool to get to your destination safely. But, unfortunately, not all drivers have the best intentions. This story comes in two parts but is mainly inspired by a new trend among Uber and Lyft drivers. Drivers are beginning to make live streams out of their passengers.

It all started when it was discovered that at least one driver that drives for both Uber and Lyft has live streamed hundreds of rides over the last few months. The driver resides in St. Louis and has been since dropped from their services. However, two more cases have been uncovered in Wisconsin and California.

Many agree that this was unethical and could have become a serious safety issue for the passengers who have been involved. After all, many of the live streams were said to reveal personal information such as their full name, full appearance, and even their home address.

It is extremely difficult to identify and remove drivers who are contributing to a growing issue that is beginning to appear more widespread. This means it is important to be more aware than ever, before and during an Uber or Lyft ride.

Before you get into the car, look around for stickers that may say something about recording devices being present. Look for any camera pointed to the inside of the vehicle and ask questions if you are suspicious. In some of the previous cases, passengers did not notice stickers disclosing that there is a camera involved. Some even asked the driver about cameras where he lied, saying that they were for safety purposes. Uber and Lyft warn that that is not company policy and if you are not comfortable being recorded or suspicious at all to cancel the ride.

It is also important to report this behaviour to the company and also within your review to warn future passengers. Another reminder is to report any suspicious behaviour at all and if you ever feel unsafe during a ride, let someone know.

Another scam that Uber drivers in Florida are trying to pull is to accuse passengers of vomiting and charging them a cleaning fee when the passengers did not do anything wrong.

It is known that many Uber drivers dread hosting drunk passenger in fear of things such as vomit. This was made known when Uber announced the possible development of detecting drunk passengers before assigning them a driver. Drivers then voiced concern about being paid more for handling passengers who are intoxicated because many of them feel the cleaning compensation is not enough to cover the inconvenience of maintaining their vehicle. Experts believe that it also has to due to the small profits made by driving due to the expenses of gas and Uber coverage.

However, Uber is said to have been looking into it, but it is difficult to pick out the fraudulent charges among the legitimate ones. It is also difficult to classify this under criminal activity due to the unique nature of this scam. But, most people who fall, a victim of this, are people who fail to regularly check emails, bank statements, etc., so make sure to make that a habit if you do not do so already.

There are always new scams and dangers occurring, but the best way to avoid becoming a victim is to stay aware at all times, especially while using rideshare.

Digital Branding

Why Personal Branding Must Be Your Focus

Steven on July 30, 2018

Every day up-and-coming business ventures are established. Thanks to globalization, the marketplace has expanded, and products have become more varied. But to an entrepreneur, the dilemma of how to stand out arises. In a competitive environment, you can’t afford to be a wallflower. Successful businesses manage to stand out through personal branding. In this post, you will learn what personal branding is, and why you need it.

Personal Branding Explained

“Brand” is a familiar term. Recall your favourite shop when you were growing up. Ask yourself: Why did you like that particular store? What made it distinct? Is it because of its logo, name, commercial jingle, reputation, employees? Whatever it is, it’s part of that store’s branding.

Today, branding has moved to a personal level. Brands are no longer just attached to companies and products, but also to the individuals behind them. In an article, Forbes opined that it is necessary for business founders to invest in their personal brand.

A personal brand is an identity you make for yourself. When we say personal branding, it pertains to a practice of establishing an impression and presenting yourself to others. In a way, it is a marketing strategy that influences people’s behaviour and reaction toward you. It encompasses your professional experience, skills, reputation, network, and online presence.

The significance of Personal Branding

– Emphasizes human relationships

Gone are the days when customers were only concerned with the products and services they paid for. Customers now crave human connection. They look for credible brands and determine this by scrutinizing the names behind the brand.

But it is not all about your name. You become the ambassador of your business. Your principles, beliefs, networks, skills, hobbies, and even your fashion statements convey something about your brand.

Through personal branding, you can attract like-minded individuals. Later on, these individuals will comprise your loyal supporters. They will help you expand by talking about you and patronizing your business.

– Celebrates your individuality

The real beauty of personal branding is that it encourages you to embrace your uniqueness. Authenticity is so scarce nowadays that it piques the interest of people. By being true to yourself, you will provide a refreshing character that many will find attractive. The quirks and weirdness you thought you are better off without will be the qualities that will charm your market.

Being distinct is a natural consequence of embracing your individuality. It will enable people to easily recall who you are. You will cease to be just another blogger, photographer, or entrepreneur. You are you.

– Builds trust

One thing that is more valuable than recall is trust. By being yourself, you are exposing some of your vulnerabilities. And people have a soft spot for these things. They become more receptive when you open up to them. Your story will be relatable, your dreams will resonate with them, and your goals will be relevant. You will become a person they trust.

– Entails continuous learning

When starting out, you are not expected to figure out the entirety of your personal brand. You are allowed to grow. In fact, it is in fine-tuning your brand where you will discover your authentic voice.

Personal branding is a continuous process of establishing your image, building confidence, and gaining others’ trust. Experiencing personal growth and sharing the experience with your market are also part of the journey.

– Facilitates success

Personal branding as a marketing strategy is effective. Numerous trainers and coaches believe that it is indispensable in the digital era. You can’t blame them for the number of success stories speaks for itself.

Personal Branding by Celebrities

Anyone can benefit from personal branding. But the easiest way to appreciate its impact is through the celebrities who have utilized it. Think about Mark Zuckerberg, Bill Gates, Ellen DeGeneres, and Taylor Swift. These individuals are all successful in their industries. And personal branding plays an important role in how they are perceived by people.

– Mark Zuckerberg

When he founded Facebook, Mark Zuckerberg showed the world his inventiveness. He cemented this by making a simple fashion statement. The hoodies and grey t-shirts he constantly wore eventually began to represent the start-up culture that Zuckerberg embraces.

His personal branding conveys simplicity and efficient resource management, which are also reflected in Facebook’s objectives.

– Bill Gates

Bill Gates is renowned worldwide because of his wealth. However, on his LinkedIn profile, he introduces himself as co-chair of the Bill & Melinda Gates Foundation and not as co-founder of Microsoft.

Gates also consistently donates money to charity. Another way he uses social media is by posting book recommendations. These actions establish in our mind that Gates cares more about philanthropy and knowledge than monetary wealth. This image makes him an ideal ambassador for his company.

– Taylor Swift

Taylor Swift’s success as a global superstar is a testament to how useful personal branding is. Early on, Swift connected with her fans and managed to build a loyal fan base. Her songs reflected themes that her supporters could relate to. She made sure to speak out about feminism, creativity, cancer, bullying, and other issues.

Her stand on such issues made her closer to her fans, which allowed her to easily transition from country to pop. Swift’s personal branding has also helped her survive celebrity feuds with her good reputation relatively unscathed.

– Ellen DeGeneres

Ellen DeGeneres is the epitome of effective personal branding. Her daytime show’s success and the subsequent launching of her own merchandise are indicative of what you can achieve as well.

DeGeneres’ personal brand capitalizes on her humanity. She is not afraid to show her awkwardness and weird humour, which her audiences gladly embrace. Her kindness, though, is what has endeared her to the world. Her personal branding has made her a credible brand that people trust.

The Next Step

Now that you are aware of the significance of personal branding, it’s time to incorporate it into your own life. Let this guide help you. But always remember to stay true to your authentic self. After all, you will make your personal brand stand out.

Author Bio:

Daniel Ross is part of the marketing team at Roubler — a scheduling and payroll software platform founded in Australia. Their mission is to change the way the world manages its workforces.

Local Branding

Deepen your Client Relationships with These Key Gift-Giving Strategies

Steven on July 16, 2018

There have been so many popular stories written about gifts like “The Gift of Magi” by O. Henry, “The Elves and the Shoemaker” by Brothers Grimm, or “The Nightingale and the Rose” by Oscar Wilde, each story revolves around the perfect gift and each story touches the soul in its own way. There is something about this gesture that makes everybody happy and elated.

Source: https://unsplash.com/photos/sM2nqDvg0AM

A gift is a gesture that automatically lets the receiver know what you intend to say even without saying a single word. It is a silent way of saying thank you, we care, we are happy, we love you, etc.

Gifting is not just limited to family and friends but it is prevalent even in the world of business. Corporate gifting is not just limited to pens and notepads anymore. Businesses are going out of their way to show their appreciation towards their clients which helps them build a loyal customer base. Gifting is one of the most efficient ways to deepen client relationships. Corporate gifting has evolved into an art, and there are consultants and companies that have been set up to help and aid other businesses, to guide, suggest, and provide apt gifts for their clients.

In order to deepen client relationships, retain them, and get new leads through them, you need to know a few key gift-giving strategies.

Although one is grateful towards the client, they may not have an idea how to show the appreciation. It is a kind of deficit that many faces, and it can sooner or later show its effect on the business. By cultivating a habit of gift giving, you stand a chance to be different from everybody else. Investing time and money in choosing an appropriate gift for your client is where everything lies at.

1. Invest Your Time and Not Just Money

Although everybody gives a gift, what will make you stand out is a gift that is thoughtful, which will matter to the recipient. It should be a useful gift, rather than something that they will just throw it in their attic or simply pass it on to somebody else.
By investing time to know what kind of person your client is or who they are and what they are interested in, what they like, what their soft spots are, you may be able to zero in on a perfect gift that will make them sit back and notice you. It should not always be about promoting your business, sometimes it should just be about the client and how you show your appreciation in your own unique way that will strike a chord with them. Take them to a game of their favourite team, gift them their favourite wine, or it can be as simple as taking them for a lunch at their favourite restaurant.

2. Focus on Your Top Clients

You can go overboard splurging your money in buying gifts for your entire client base. Instead, you can opt to focus on a small but very important group of clients who really matter for you and your business, they are your top clients on whom your success relies. A meaningful gift for your top 20 clients is far better than inexpensive pens sent to all 3000 of your clients.

Source: https://unsplash.com/photos/HWbxSLvmSww

3. Customization

Customer-relationship management software is great for maintaining a list of client hobbies, achievements, and milestones which can help you offer personalized gifts on their important occasions. Even following them on social media can help you in coming up with brilliant ideas for a customized gift as you will come to know what they like and things that they don’t like. Always add a personal note along with your gift to show that you remembered the conversation that inspired the said gift.

4. Personalized Acknowledgement

If you know of any favourite charity that is close to your client’s heart, you can make a gift to it, or you could also make a donation in their name to one of your favourite charity too.

5. Consider Family

Sometimes a client could have shared some personal details about his family and what they like and don’t. You can even surprise your client by gifting something for their family. It could be something that they have been planning on doing or getting.

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Ultimately whatever you plan of gifting your client, see to it that it is useful, helpful, meaningful, and fun that they will think of you in a pleasant way. Click here to know more about corporate gifting or to hire a corporate gifting service.

Local Branding

How to choose the right front door lock

Steven on July 14, 2018

Your front door is the primary target for anyone who may try to violate your home. In addition to choosing a heavy, solid door, you need to put extra care into your choice of front door lock. The wrong lock could leave you open to burglaries, vandalism, or a home invasion. The right lock will help you to sleep well at night, secure in the knowledge that your door has the proper protection. Your skilled locksmith can help you to narrow down the best choice for you. First, consider your possibilities for a front door lock.

Think About Embracing Technology

Thanks to advances in technology, you may want to consider an electronic option for your front door lock. You may want to choose a lock that is opened through the use of a keypad or a touch screen. Another alternative is a blue tooth door lock that is opened through the use of your smart phone, tablet, or other electronic device. A biometric lock will only open by the use of an authorized fingerprint. Radio frequency identification is another option that allows access through the use of a key fob. You can have a traditional key access for your front door as well in case technology fails.

Try a More Traditional Approach

You may prefer to go with a more traditional front door lock. Whether you go with a round knob or a handle that simply pushes down or pulls up, you need to remember one important rule of thumb. Always include a deadbolt with this type of lock. Locks in your doorknob or handle can be broken in order to allow unwanted strangers into your home. You don’t want to make it easy for anyone to go through your front door. At the same time, don’t choose a system that needs a key to open the door from the inside. Otherwise, you could be trapped during an emergency.

Turn to Your Trusted Locksmith as Your Go-To Resource for the Right Front Door Lock

Your experienced locksmith has a wealth of knowledge about front door locks and what works best. Consult with your locksmith during a home visit to choose the next lock for your door. Your locksmith will perform a thorough inspection of your current lock to determine any improvements that should be made. If you have a lock that is damaged, always call your locksmith to determine if your lock can be repaired of if it needs to be replaced. Once your locksmith has assessed your needs, you can discuss the best front door lock that will give you peace of mind. Whether you are away, sound asleep, or enjoying the privacy of your home, you should not have to worry about intruders coming through your door. You can choose a traditional lock in your door knob combined with a deadbolt or choose a modern approach. Your locksmith is a great resource to keep you up to date on your choices for a door lock.