All posts by Steven

Digital Branding

Why Personal Branding Must Be Your Focus

Every day up-and-coming business ventures are established. Thanks to globalization, the marketplace has expanded, and products have become more varied. But to an entrepreneur, the dilemma of how to stand out arises. In a competitive environment, you can’t afford to be a wallflower. Successful businesses manage to stand out through personal branding. In this post, you will learn what personal branding is, and why you need it.

Personal Branding Explained

“Brand” is a familiar term. Recall your favourite shop when you were growing up. Ask yourself: Why did you like that particular store? What made it distinct? Is it because of its logo, name, commercial jingle, reputation, employees? Whatever it is, it’s part of that store’s branding.

Today, branding has moved to a personal level. Brands are no longer just attached to companies and products, but also to the individuals behind them. In an article, Forbes opined that it is necessary for business founders to invest in their personal brand.

A personal brand is an identity you make for yourself. When we say personal branding, it pertains to a practice of establishing an impression and presenting yourself to others. In a way, it is a marketing strategy that influences people’s behaviour and reaction toward you. It encompasses your professional experience, skills, reputation, network, and online presence.

The significance of Personal Branding

– Emphasizes human relationships

Gone are the days when customers were only concerned with the products and services they paid for. Customers now crave human connection. They look for credible brands and determine this by scrutinizing the names behind the brand.

But it is not all about your name. You become the ambassador of your business. Your principles, beliefs, networks, skills, hobbies, and even your fashion statements convey something about your brand.

Through personal branding, you can attract like-minded individuals. Later on, these individuals will comprise your loyal supporters. They will help you expand by talking about you and patronizing your business.

– Celebrates your individuality

The real beauty of personal branding is that it encourages you to embrace your uniqueness. Authenticity is so scarce nowadays that it piques the interest of people. By being true to yourself, you will provide a refreshing character that many will find attractive. The quirks and weirdness you thought you are better off without will be the qualities that will charm your market.

Being distinct is a natural consequence of embracing your individuality. It will enable people to easily recall who you are. You will cease to be just another blogger, photographer, or entrepreneur. You are you.

– Builds trust

One thing that is more valuable than recall is trust. By being yourself, you are exposing some of your vulnerabilities. And people have a soft spot for these things. They become more receptive when you open up to them. Your story will be relatable, your dreams will resonate with them, and your goals will be relevant. You will become a person they trust.

– Entails continuous learning

When starting out, you are not expected to figure out the entirety of your personal brand. You are allowed to grow. In fact, it is in fine-tuning your brand where you will discover your authentic voice.

Personal branding is a continuous process of establishing your image, building confidence, and gaining others’ trust. Experiencing personal growth and sharing the experience with your market are also part of the journey.

– Facilitates success

Personal branding as a marketing strategy is effective. Numerous trainers and coaches believe that it is indispensable in the digital era. You can’t blame them for the number of success stories speaks for itself.

Personal Branding by Celebrities

Anyone can benefit from personal branding. But the easiest way to appreciate its impact is through the celebrities who have utilized it. Think about Mark Zuckerberg, Bill Gates, Ellen DeGeneres, and Taylor Swift. These individuals are all successful in their industries. And personal branding plays an important role in how they are perceived by people.

– Mark Zuckerberg

When he founded Facebook, Mark Zuckerberg showed the world his inventiveness. He cemented this by making a simple fashion statement. The hoodies and grey t-shirts he constantly wore eventually began to represent the start-up culture that Zuckerberg embraces.

His personal branding conveys simplicity and efficient resource management, which are also reflected in Facebook’s objectives.   

– Bill Gates

Bill Gates is renowned worldwide because of his wealth. However, on his LinkedIn profile, he introduces himself as co-chair of the Bill & Melinda Gates Foundation and not as co-founder of Microsoft.

Gates also consistently donates money to charity. Another way he uses social media is by posting book recommendations. These actions establish in our mind that Gates cares more about philanthropy and knowledge than monetary wealth. This image makes him an ideal ambassador for his company.

– Taylor Swift

Taylor Swift’s success as a global superstar is a testament to how useful personal branding is. Early on, Swift connected with her fans and managed to build a loyal fan base. Her songs reflected themes that her supporters could relate to. She made sure to speak out about feminism, creativity, cancer, bullying, and other issues.

Her stand on such issues made her closer to her fans, which allowed her to easily transition from country to pop. Swift’s personal branding has also helped her survive celebrity feuds with her good reputation relatively unscathed.

– Ellen DeGeneres

Ellen DeGeneres is the epitome of effective personal branding. Her daytime show’s success and the subsequent launching of her own merchandise are indicative of what you can achieve as well.

DeGeneres’ personal brand capitalizes on her humanity. She is not afraid to show her awkwardness and weird humour, which her audiences gladly embrace. Her kindness, though, is what has endeared her to the world. Her personal branding has made her a credible brand that people trust.      

The Next Step

Now that you are aware of the significance of personal branding, it’s time to incorporate it into your own life. Let this guide help you. But always remember to stay true to your authentic self. After all, you will make your personal brand stand out.

Author Bio:

Daniel Ross is part of the marketing team at Roubler — a scheduling and payroll software platform founded in Australia. Their mission is to change the way the world manages its workforces.

Digital Branding

Social Hiring: Changing the Traditional Recruitment Process

The process of hiring new employees in an organization has always been considered a cumbersome and expensive task. Human resource managers have to go through countless resumes, shortlist, and conduct interviews to ascertain the most suitable candidate for the available job opening. Advertising and hiring a recruitment agency takes resources out of the company, which has a negative impact on the company’s statement of income. However, social hiring is changing the dimensions of traditional recruitment by offering some benefits and make it easier for employers. Using social intelligence to recruit has been helping companies to discover potential employees who have positioned themselves to be discovered. Some social platforms such as LinkedIn have a significant number of qualified people who have put themselves out there for potential employers to see them. A candidate displays his or her credentials which means that an employer does not need to request a resume. Using such platforms reduces the cumbersome process of screening resumes while at the same time cutting on advertisement costs.

Also read: 60 Benefits Of Using A Recruitment Software Social media hiring is opening a platform for excellent communications between an employer and an employee. Chatting with an individual on the social platforms allows for a more informal discussion which allows a more robust exchange of information which can assist an employer to understand potential workers. Even in situations where a candidate is not successful, a network is created where a future opening may suit the qualities of the networks created. It is worth noting that formal interviews do not allow for personal and robust communication which may make it difficult to understand the “real” qualities of a candidate. Referrals are currently available on a single click where an organization can acquire the best candidates to suit their job specifications. Different companies have been referring their workers to open positions while an employee may refer a potential person to a hiring institution. One of the best aspects of hiring individuals who have been referred to the company is that the hiring entity can request for background information which offers a greater understanding of an individual. This might explain why firms have been asking their workers to have social media presence so that they can refer potential employees if a position arises. Social hiring is changing how entities search for background information and the personality of an individual. Traditionally, employees used to contact referees to get more information about an individual, which was probably biased and prone to manipulation. Currently, a company can easily understand the ideologies of an individual through his or her posts. Social platforms such as Facebook and Twitter can easily highlight whether you are racist, sexist, biased regarding gender, religion, and ethnicity, which may not be acceptable qualities in particular organizations. It is through these benefits and others time and cost-saving measures that are championing social intelligence hiring over the traditional recruitment system.

About FAMA

FAMA is an Artificial Intelligence data sorting agency that conducts a background check and provides information about the best candidates to be hired by a particular organization. FAMA process will help an entity determine whether a candidate will be essential in achieving the goals and mission of the hiring company while at the same time adhering to the expected values. The filtering and sorting features help a recruiting firm to identify the behaviours that are relevant and useful to a company.

Digital Branding

Brand Growth with Chatbots: How Companies can Make Use of it?

Emerging technologies have played a pivotal role in how businesses market their product or services. Companies who haven’t adopted the latest technologies with the passage of time are on the verge of being closed.

For instance, people who have relied heavily on traditional marketing after the evolution of digital marketing are being waived off. If you are one of those, now it is time to revise your marketing strategy, adopt the approaches that lead to success and reach an audience on a bigger scale.

Presently, marketing is all about interacting with the customers directly. Let’s have a look at some of the statistics revealing the dominance and future prospects of chatbots.

  • Chatbots have been dominant in the recent years and chatbot market revenue exceeded $250 million in 2017.
  • Moreover, a report published by Global Market Insights, Inc. on the chatbot market suggests that customer service is the highest contributing segment with 42.52% share. The size of chatbot is set to exceed $1.34 billion by 2024 according to Global Market Insights.
  • 35% of consumers want to see more companies using chatbots
  • 57% of consumers are interested in chatbots for their instantaneity. (HubSpot, 2017)
  • 28% of top performing companies use AI for marketing (Adobe, 2018)

From the above statistics, it can be seen how seriously companies should consider chatbot development solution to stay competitive.

No matter, whether you are operating an e-commerce store or offering some kind of services, chatbots will prove to be fruitful. Let’s have a look at how chatbots can help grow your brand and engage your customers far better than ever.

Seamless Customer Support and Services Around the Clock

As a customer, you are impatient and want a solution to your problem instantly. What would you expect from a small e-commerce store, where resources are limited and the company can’t afford to hire a full-time customer sales representative. Customers are looking forward to a timely response and quick solution to their concerns.

Chatbots can offer customer support service round the clock 24/7 and 365 days a year. Simply by integrating a chatbot on your website, you can help your potential and existing customers to find answers to questions like what are the shipping charges, payment modes, and delivery time. Without waiting for a second, chatbots can answer the queries and make the process seamless, smooth and hassle-free.

According to Gartner, “Chatbots will power 85% of all customer service interactions by 2020. The average person will have more conversation with bots than with the spouse”

Buying Decision and Engaging Customers Made Easier

AI Chatbots are not only limited to one to one chat and offering solutions to the problems. They are progressing at a rapid pace, and help in recommending products or services customers might be interested in.

For instance, a buyer purchased a DVD player from an e-store. He or she might be interested in buying DVDs or a new smart HD TV. AI chatbot will recommend the products based on buyer’s interest that would ultimately lead to more sales and revenue.

In addition, chatbots can also suggest products based on customers queries. For example, a person is looking for a headphone of a specific brand but could not find it anywhere while browsing through the store; chatbots can help find the products instantly. Without any waiting or hassle of searching, customers can save time and buy the product instantly. Thus leading to the great and satisfied customer experience at the end of shopping.

Data Collection, Monitoring, and Insights

Chatbots are not only helpful in guiding customers but also support in collecting and interpreting data. Chatbots only understand what they learned from the conversation guide fed by the chatbot developer.

Collecting data has always been critical for big and small enterprises. However, not anymore because AI chatbots are adept at collecting customers data without any hassle. As soon as the customer interacts or visits the website, chatbots collect the data based on interaction and queries. With the help of this data, marketers can evaluate the data, draw inferences and make decisions that would help in generating more sales. It can also help in analyzing the customers buying behaviour, and what interests them the most.

Conclusion

Chatbots without any doubt will take the marketing to a new level, resulting in higher engagement, higher return, and happy customers. If you want to stay alive and competitive in the tough market, technology should be on the top of your list and of course, chatbot is one of them.

Author Bio:

Ray Parker is an entrepreneur and internet marketer with over 15 years of experience in Search Engine Optimization, Creative Writing and Digital Marketing with IQVIS.

Local Branding

Deepen your Client Relationships with These Key Gift-Giving Strategies

There have been so many popular stories written about gifts like “The Gift of Magi” by O. Henry, “The Elves and the Shoemaker” by Brothers Grimm, or “The Nightingale and the Rose” by Oscar Wilde, each story revolves around the perfect gift and each story touches the soul in its own way. There is something about this gesture that makes everybody happy and elated.

Source: https://unsplash.com/photos/sM2nqDvg0AM

A gift is a gesture that automatically lets the receiver know what you intend to say even without saying a single word. It is a silent way of saying thank you, we care, we are happy, we love you, etc.

Gifting is not just limited to family and friends but it is prevalent even in the world of business. Corporate gifting is not just limited to pens and notepads anymore. Businesses are going out of their way to show their appreciation towards their clients which helps them build a loyal customer base. Gifting is one of the most efficient ways to deepen client relationships. Corporate gifting has evolved into an art, and there are consultants and companies that have been set up to help and aid other businesses, to guide, suggest, and provide apt gifts for their clients.

In order to deepen client relationships, retain them, and get new leads through them, you need to know a few key gift-giving strategies.

Although one is grateful towards the client, they may not have an idea how to show the appreciation. It is a kind of deficit that many faces, and it can sooner or later show its effect on the business. By cultivating a habit of gift giving, you stand a chance to be different from everybody else. Investing time and money in choosing an appropriate gift for your client is where everything lies at.

1. Invest Your Time and Not Just Money

Although everybody gives a gift, what will make you stand out is a gift that is thoughtful, which will matter to the recipient. It should be a useful gift, rather than something that they will just throw it in their attic or simply pass it on to somebody else.
By investing time to know what kind of person your client is or who they are and what they are interested in, what they like, what their soft spots are, you may be able to zero in on a perfect gift that will make them sit back and notice you. It should not always be about promoting your business, sometimes it should just be about the client and how you show your appreciation in your own unique way that will strike a chord with them. Take them to a game of their favourite team, gift them their favourite wine, or it can be as simple as taking them for a lunch at their favourite restaurant.

2. Focus on Your Top Clients

You can go overboard splurging your money in buying gifts for your entire client base. Instead, you can opt to focus on a small but very important group of clients who really matter for you and your business, they are your top clients on whom your success relies. A meaningful gift for your top 20 clients is far better than inexpensive pens sent to all 3000 of your clients.

Source: https://unsplash.com/photos/HWbxSLvmSww

3. Customization

Customer-relationship management software is great for maintaining a list of client hobbies, achievements, and milestones which can help you offer personalized gifts on their important occasions. Even following them on social media can help you in coming up with brilliant ideas for a customized gift as you will come to know what they like and things that they don’t like. Always add a personal note along with your gift to show that you remembered the conversation that inspired the said gift.

4. Personalized Acknowledgement

If you know of any favourite charity that is close to your client’s heart, you can make a gift to it, or you could also make a donation in their name to one of your favourite charity too.

5. Consider Family

Sometimes a client could have shared some personal details about his family and what they like and don’t. You can even surprise your client by gifting something for their family. It could be something that they have been planning on doing or getting.

Source: https://unsplash.com/photos/f94JPVrDbnY

Ultimately whatever you plan of gifting your client, see to it that it is useful, helpful, meaningful, and fun that they will think of you in a pleasant way. Click here to know more about corporate gifting or to hire a corporate gifting service.

 

Local Branding

How to choose the right front door lock

Your front door is the primary target for anyone who may try to violate your home. In addition to choosing a heavy, solid door, you need to put extra care into your choice of front door lock. The wrong lock could leave you open to burglaries, vandalism, or a home invasion. The right lock will help you to sleep well at night, secure in the knowledge that your door has the proper protection. Your skilled locksmith can help you to narrow down the best choice for you. First, consider your possibilities for a front door lock. 

Think About Embracing Technology 

Thanks to advances in technology, you may want to consider an electronic option for your front door lock. You may want to choose a lock that is opened through the use of a keypad or a touch screen. Another alternative is a blue tooth door lock that is opened through the use of your smart phone, tablet, or other electronic device. A biometric lock will only open by the use of an authorized fingerprint. Radio frequency identification is another option that allows access through the use of a key fob. You can have a traditional key access for your front door as well in case technology fails. 

Try a More Traditional Approach 

You may prefer to go with a more traditional front door lock. Whether you go with a round knob or a handle that simply pushes down or pulls up, you need to remember one important rule of thumb. Always include a deadbolt with this type of lock. Locks in your doorknob or handle can be broken in order to allow unwanted strangers into your home. You don’t want to make it easy for anyone to go through your front door. At the same time, don’t choose a system that needs a key to open the door from the inside. Otherwise, you could be trapped during an emergency. 

Turn to Your Trusted Locksmith as Your Go-To Resource for the Right Front Door Lock 

Your experienced locksmith has a wealth of knowledge about front door locks and what works best. Consult with your locksmith during a home visit to choose the next lock for your door. Your locksmith will perform a thorough inspection of your current lock to determine any improvements that should be made. If you have a lock that is damaged, always call your locksmith to determine if your lock can be repaired of if it needs to be replaced. Once your locksmith has assessed your needs, you can discuss the best front door lock that will give you peace of mind. Whether you are away, sound asleep, or enjoying the privacy of your home, you should not have to worry about intruders coming through your door. You can choose a traditional lock in your door knob combined with a deadbolt or choose a modern approach. Your locksmith is a great resource to keep you up to date on your choices for a door lock.

Digital Branding

Ways Social Media listening can help your Business

With the use of a shared count, it is possible to see how much your target audience are in tune with your content, but you can always do more.

Social media listening is simply about searching the internet and specifically the social media space to see what is being said about your business or brand, your competitors and other topics of interest, and with a little time and creativity, you can go beyond just monitoring your brand. You can employ the use of social listening to enhance content marketing, business development, product management, human resources and customer support.

If you are thinking of trying out social media listening, here are 5 ways in which this technique can be beneficial to your business:

Improved customer service

Today, more people are starting to use social media as the place to make public complaints, find solutions to their problems, and commend brands on good service.

Instead of relying on onsite calls or physically waiting for customers to show up in your workspace, social media as the go-to tool for responding and reacting to customers who encounter problems. Social media monitoring can improve the quality of your customer service through digital channels so that people no longer have to wait to receive a response.

Discover where your community is

Social listening enables you to find out where your potential and current community members carry on important conversations, for example, the hashtags on Twitter can lead you towards their areas of interests and what they often enjoy doing.

It is a good technique for identifying a target audience that would befit your brand, but more so for better niching your messages to befit their interests and reach out to their circles as well.

Track down the comments and shares on social media to lead you to the places they like to visit and the kind of content they would rather consume.

Build links with advocates and influencers

Influencer marketing is growing huge today and has continued to draw attention. The importance is that the influencer marketers ensure that people are talking about you and your brand, and when you are a conversation on social media, search engines and other users will definitely know who you are.

After a big product launch or update, track the link to or the title for press release you shared to see who else is sharing it. This information will help you identify influencers in your industry. Reach out to them to start building relationships.

Focus not only on the users with a big following, but also on the important fans of your brand that may not necessarily have a huge following, but are likely to convert to your advocates more than influencers can.

Interact with users

Largely, social media exists to foster relationship building, which is the one thing social media listening can help your brand with. For a business or brand, it can be overwhelming to track down comments and posts that might be relevant to you unless through social media listening.

Once you are keen on what your target audience is discussing and the trending issues in your industry, it is much easier to interact with your users then.

Be sure to keep your response times, intelligent, and humorous yet consistent with your brand image.

Actionable insights for brand improvement

Blindly running a business on social media can be detrimental to the productivity and success of your brand, which is the key reason you require to gather actionable insights for your brand management.

Since social media allows for open feedback, it is quite easy to receive negativity and criticism that might threaten the successful running of your brand, but with proper management, can scale your brand to greater heights.

Consider the feedback you receive as insights to help you in adjusting your business.

Social media is such a powerful tool, and with a little keenness in social listening, watch your business bloom this year!

Promote your workplace brand
Digital Branding

5 Tips to Branding Your Workspace

With the right presentation, you can make any business successful. The way you keep your office says a lot about you and your business. The moment someone enters your office, they’re going to notice everything: the color of the walls, the furniture, the way you arrange your furniture, the whole ambiance of the place makes the first impression. Branding is not an easy task. You might need some professional advice sometimes. If you have decided to do this all on your own, here are some tips that you will require to get everything just right.

Choose clean, functional design

Tips For Branding Your Workspace

1. Get Opinions  

Branding your workspace is a big step. It can either make your company more prominent, or it will take it down. Never make this decision single-handedly.  One-person shows are not advisable when planning office layout; ask other people that you trust about their opinions and suggestions. Seek help from the people from various departments who might have a better vision than you since they know the workflow better than you . Remember that your target involves the public too. You are not going to impress every person that walks in these doors by just using your ideas. Check the ambiance of other offices also. Look for new furniture options. Choose unique designs of office chairs, tables, sofas, etc.  An outsider should remember it for a long time.

2. Focus On Advertisement

Advertising is the key. Sometimes even if your product is not good enough, you can still make it look worthy with the right representation. Focus on the whole look of your website. When people are searching it, they should be able to easily find what they want.. Your site should have a separate opportunity for every service that you provide.

Have a distinctive logo

3. Logo

No matter what your business=, always try to maintain your individuality. Logos do this work for you. Make your logo so unique and impressive that if a person looks at it, he should know what about your company. Take the example of the Apple iPhone where their company logo in such a way, that no matter where you are from, you will recognize the company at a glance.

The same goes for the mottos and signs. Your office should be an accurate depiction of what your company does, your goals, your work, current projects you are working on. Let’s suppose; you are a commercial builder. Your office should contain the detail of what kind of work you have already done, your achievements, etc. If you have been a part of a major project or have been awarded some distinction, get the certificates framed and hang them up on the wall.

Maintain great office organization

4. Organization  

It is not essential to have extraordinary furniture; if you have a small budget, you can still make your place stand out from the rest. Place the ordinary things in an extraordinary way. The whole theme of the site usually depends on the type of work your company is doing. If you are doing creative works, you have a wide range of things that you can do with your place as you have more latitude than an accounting firm or bank..You have to maintain the decorum of the whole place.You should also keep the place well-lit and ventilated.

5. The Color Schemes

Again, if you are doing creative works, you can quickly get away with vibrant colors but if your office does more traditional professional look, you will have to go with light colors like grey or merely white will do. It is not recommended to go with vibrant colors as it might not correctly promote your brand.

Choose pleasing color and style

Legal Branding

5 Ways Product Labels Can Help Your Branding

Labelling is an essential part of your business process. In fact, it is a part of your product and brand. Labelling pronounces a host of conveniences during a number of core business activities such as logistics, warehousing, and showroom displaying. Not only the efforts of your staff reduce, but also the cost and time involved in the management and sorting the products repress considerably with right labelling practices.

Did you know, that more than 60% of consumers make buying decision-based on the packaging and labelling of a product?

Did you also know that 65% of products go unseen in supermarkets owing to the chaos in shelves and sections?

These facts make enough sense why a business should be focusing on adding more elements to the visual appeal of their product, packaging and labels. How to build his brand’s recognition in the market is one of the first strategies a forward-looking entrepreneur develops. When it comes to branding, quality is not the only factor that a business should be looking at. Quality without a doubt should be the focal point of any success-hungry brand. It is something that you never have to compromise on. It helps you retain your customers.

But, your packaging and labelling are two key add-ons that support your brand building efforts among your audience. If your product looks good and your label shows useful and valuable information, the customer will most likely see it, pick it, read it, and might give it a try.

Spread the word

The consumer base of an infant brand solidifies swiftly with word-of-mouth marketing done by its first-time consumers. The WOM marketing is effectively free of cost and a brand does not have to invest a single penny on this. However, there certainly are some investments required to add quality to your product and some appeal to your labelling.

Quality in your product will give you returning customers. They will then spread the word about your quality and suggest their loved ones to use your product. Here comes the application of your product packaging and labelling. Your logo or your unique label will help the ones convinced through word of the mouth find or demand your product.

Almost all brands, whether emerging or established, invest in quality and look of their product, just to ascertain that their products catch the attention of consumers at the very first glance. It is, in reality, one of their core strategies.

Increase on-shelf visibility

Not seen not bought. To be seen in the market, your product needs to look good and most importantly, “unique”.

There is a direct connection between your sales and visibility! The more you are seen, the more you are sold. There is no denying that shelf placement also plays a crucial role in your sales.

For a newly-established business, gaining visibility in the market which already is packed with countless similar brands, is among the top challenges. However, if you have got your labels designed and printed by a professional service for custom labels, things will be easier for you.

For better visibility, it is imperative that you design your product’s appeal rigorously; get the first draft printed and quality checked; and then, the final draft printed and distributed.

Display brand information

How would a customer know it is your product if there will be no information about you on your product’s label? Almost every brand makes an effective use of labelling for this very purpose.

You are trying to establish yourself in the market. The best way is to advertise on different media. Another great way is to do it through your uniquely designed labels. You can write about the brand message, in addition to your promise regarding the quality of your product, your post-sale service, or anything persuasive.

The logo also gets a place on your label, and that is how your product gets your identity. It would now become easier for your customers to find and recognize your products.

Promote your offers

What else you can do through labels is to let your audience know about your ongoing promotional offers. This is a very common practice in stores, where each shelf or section has its own label displaying the very offer applicable for that particular shelf or section.

You can get custom labels designed and printed in bulk for each of your upcoming discount-offering deals. And as per the strategically chosen time, paste or distribute those labels in the store to avoid delays.

Promoting your seasonal offers is a great way to promote your brand. Giving your customers freebies such as coffee mugs with a custom printed message along with your logo or brand name can help you establish your brand.

Product Information

So, we have talked about how labelling speeds up the effectiveness of your promotional offers, promotional messages, brand information, on-shelf visibility and consumer base. But, here is something unavoidable.

In many states and countries, the law abides businesses to give all relevant and necessary information about the product on its label. Pertinent inputs including ingredients, how to and how not to use the product, conditions, and other ins and outs about the product should get a mention of the packaging label.

Additionally, the date of manufacturing, the date of expiry, production batch number, weight, and rate should be there on the label. All such pieces of information can be codified into a barcode pattern, which has become a trend these days; plus it brings your customers to your website.

So, never ever miss giving product information on your packaging. Without that, your product might be rejected authoritatively.

Here is an informative piece that explains the step-by-step process of creating product labels.

Bottom Line

There you go. Labelling delivers noteworthy benefits. It helps you establish your brand in multiple ways. Effectively-designed and timely-distributed labels allow you to gain momentum in the market influenced by brands of the same nature. However, what is essential is putting the right label on the right product (at the right time, if it is a part of your seasonal promotional event).

Not just your products, but also your labels and packaging – everything needs to be tested for quality stepwise. It is vital because you would never want your labels to have misleading or textually or grammatically incorrect information. One single misrepresentation can put a mark on your brand image. If you are making efforts to establish your brand, then such blunders can toughen your way significantly.

To transform into a real professional, consider Amazon FBA courses to get the best training available.

SaaS Branding

5 SaaS Product Trial Strategies to Put in Place

Guest author: Molly Gibson Kirby

You know your SaaS company has a really good free trial, but are enough people converting to paying customers after the trial?

Probably not.

Typical trial conversion rates from a visitor to a customer in SaaS are 2%. This means if you have 10,000 web visitors, 200 will become free trial users and 30 of those users will become paying customers. Increasing these numbers are one of the biggest pain points for SaaS marketing departments.

In order to get your trial users to become paying customers, you need to make your free demo something these prospects can’t live without.

If you want to better your SaaS free trial, you need to change your strategy. It is possible to upgrade your conversion rate from 2% and that’s where this article comes into play.

In this article, we’re sharing 5 effective SaaS product trial strategies you can start using today to acquire more paying customers.

Two Types of SaaS Trials

For the majority of software products, the question isn’t – should I have a free trial? The question is – what sort of free trial should I have?

When creating a SaaS product trial, it’s important to note which type of trial your company is offering. Below are the two different types to decide between.

Opt-out Free

Opt-out trials are the free trials that require a credit card to begin. The free trial will turn over into a subscription at the end of the trial if the prospect does not opt-out.  If a free trial requires a credit card, the average visitor to retained customer conversion rate is around 0.6%.

This type of trial needs to have hard work behind it in order to get people to give out their credit card information before the trial even begins.

Opt-in Free

The Opt-in trials are the free trials that can be started without a credit card. Prospects will need to opt-in to a subscription by providing payment details during or after the trial is finished.

According to Totango, if a credit card is not required, the visitor to retained customer conversion rate increases to approximately 1.2%.

This type of trial needs to have hard work behind it to get people to become customers once the trial is up.

Now that you understand the types of free SaaS product trials, let’s get started on the strategies we know that help boost product trial ROI.

Make Sign Up Simple

The fewer barriers that you put in the way, the more likely it is that people will sign up and opt-in for your SaaS trial.

Consider what information your SaaS company needs for the free trial. This goes back to the two types of trial sign-ups. Are you going to do an opt-in or an opt-out free demo? This will determine if credit card information is needed in the form.

Keep the signup short, don’t ask for a separate username, simply use their email as a username.

Also, consider using social logins for account creation. This has become a popular feature for many SaaS companies and makes it easier for people to get started on their free trial without wasting time inputting all their information.

Create Engaging Content

In addition to having a free trial, creating content that relates to the SaaS demo is pivotal.

Users may have questions or concerns about the trial. Having the content that answers these questions will allow them to feel like your SaaS company is credible and authoritative. Start by creating a landing page for your free trial. Include an FAQ section on this page and a how-to guide on using the software, so people see it right when they sign up. Then make sure you have content regarding the free trial and how it can solve a customer’s problem on your blog.

Once you have these key pieces of content, get creative and begin to think of other ways to add valuable and educational content where it fits.

Show Your Value

However good your SaaS product is, the simple truth is that no-one will buy it if they don’t believe they need it. You need to show people what your product can do for them.

Articulate your value proposition on your website, landing page, content and in all marketing campaigns. Once you do that, any visitor should be able to tell what you offer, who needs it, what they will gain having it and finally, why they should choose your company.

Take Salesforce for example.

On their 30-day free trial landing page, they provide everything we just mentioned above.

Value Proposition: Sell Faster. Sell Smarter. Sell the way you want.

What’s offered: Sales Cloud

Who needs it: Canadian companies with a focus on sales managers

What they gain: lead management, opportunity management, sales forecasting and a mobile sales office.

Why choose Salesforce: Trusted by thousands of Canadian customers.

Salesforce does an incredible job at showing their value without sounding too preachy. When creating your SaaS free trial landing page, be sure to include these five sections we just mentioned.

Fix Your CTA

The effectiveness of your Call to Action (CTA) can make or break your marketing. It is the one piece that actually gets your visitors to take action – hence the name. A CTA should make visitors want your product, it should create an urgency for signing up and it should be an easy-to-use form!

Make your CTA visible on the homepage. This allows new visitors to see the CTA, hook them into thinking they need to try the free trial and have them easily sign up right then and there.

Exit Survey

On the same note as engagement, it’s imperative that you conduct an exit survey once someone is finished their free SaaS trial. If a user doesn’t move to a paid plan, it’s valuable to know why. After a week of not upgrading, an email should be sent out to ask why they cancelled.

Sometimes they leave because it wasn’t what they were looking for, but sometimes they’re not fans of a specific part of the trial/software. The latter reason usually can be fixed with needed changes or upgrades to the software.

As you may have noticed, user feedback is key when bettering your SaaS trial.

In the End

In the end, if you apply these strategies and tips, your SaaS trial should perform better. It’s possible for the conversion rate from a trial user to a paying customer to increase from 2%. It will just take time, commitment, user feedback and a handful of a/b tests.

Are you ready to better your SaaS product Trial ROI?

 

Author’s Bio 

Molly Gibson Kirby is a writer and marketing strategist at Roketto, an inbound marketing agency in British Columbia. She dives deep into the world of inbound marketing on a daily basis and writes about this fundamental shift in business on Roketto’s blog. When not writing, she’s either on her yoga mat or getting lost in a new book.

Local Branding

How to manage Your Rebranding

Rebranding your company can be a very important but very stressful process. If you are currently going through this process, then you have probably spent the last few months in the planning stage, trying to figure out how to go about it in the best way. It can be easy to get overwhelmed by the amounts of things that need to be done during the rebranding process which is why we have written this article to give you some tips on how to manage it. Keep reading if you’d like to find out more about this.

Plan Carefully

Before you get started on your rebrand, you need to plan carefully. You need to know why you are rebranding and what you are trying to change. If you don’t do your research properly then you might find that your rebrand will be a waste of time and you would have been better off sticking with the same branding. Plan accordingly and establish a clear strategy of how you want everything to happen. Don’t let yourself get carried away with rebranding before thinking through the consequences of your decision.

Manage Tasks

If you are rebranding a large company, you might find that there are a lot of things that need to be changed and a lot of things that need to be organized. For a company with a large team of people, it can be difficult to ensure that all tasks have been completed in time for the rebranding launch date. This is why you should consider making use of a workflow system like a Kanban board. So, what is a Kanban board? Well, a Kanban board uses different columns to organize tasks into things that need to be done, things that are in progress and others that have been completed. Make sure to do some more research about how a Kanban board works before getting started.

Create A Timeline

If you are going to rebrand your company, then you need to make sure that you create a timeline of how you want everything to go. You’ll need to make sure that you get all of your tasks completed on time and creating a timeline will help you to organize your tasks. Make to create a realistic timeline as if you try to rush things you might find that your rebranding does not go as well as you’d like. If you need some extra help with this, you could download some software that can take you through the steps in order to complete a good timeline that is easy to follow. Make sure to share your timeline with everyone who needs it in order to keep everyone on the same page with what needs to be done first.

Market Research

Before your rebranding gets underway, you should ensure that you are going in the right direction. If you are able to do extensive market research before the process begins, you can trust that you will have a successful project. You should also ensure that you conduct more research as the process goes on. Talk to your clients, find out if they will continue to use your services after the rebrand and find a good middle ground. Working with others on the rebrand will ensure that you are happy with your end result and you won’t have to do it all over again anytime soon. If you do your research properly then you’ll be able to manage your rebrand a lot easier.

Establish A Clear Budget

If you don’t set yourself a budget before the rebrand then you might find that you spend a lot more than you need to on the project. You need to set yourself a budget and try to stick to it where you can. This will help you to manage the whole project a lot easier and you can ensure that you will be happy with the process that you have undergone. When you are setting yourself a budget you should also remember that not everything goes to plan,and you should account for any issues that might arise in the rebranding process. Try your best to stick to the budget to ensure that you don’t end up spending more than you’ll make back over this whole process.

Final Thoughts

Deciding to rebrand your company is not a something which should be taken lightly. You need to make sure that you know exactly what you are getting yourself in to and you need to know what you need to change about your company. Don’t let yourself get carried away with the whole process, stick to your timeline and you’ll soon have your company back up and run. Organise yourself and your team effectively and your rebranding will be a success.