All posts by Steven

6 Unique Strategies for SaaS Marketing Success

Steven on August 6, 2018

Providing software as a service rather than an installation package has great advantages; it allows clients to use your software from any remote location without expensive hardware. However, there are so many SaaS providers available online that it is vital to have an effective branding strategy to differentiate yourself from the crowd.

Here are some useful tips that can help you to brand your SaaS business communications:

1. Create a Distinctive Logo

How you design your company logo says a lot about your firm. It acts as your brand identity and builds loyalty amongst your customers. To create a distinctive logo, keep the following in mind.

Focus on the message you want to communicate. If your SaaS application is targeted towards small businesses, your message could be focused towards entrepreneurs.
A good logo is scalable and easy to reproduce. It should be able to fit on a business card or extrapolated on a large poster without disrupting the picture quality.
Your logo can also be used to express the major benefits of using your application. For example, if the main feature of your software service is speed, then a lightning bolt can promote this feature.

Photo credit https://unsplash.com/photos/G9_Euqxpu4k

2. Choose Your Brand Colors Carefully

The next step in building a strong brand is to choose the right colors. You don’t need many colors to impress your audience. In fact, some of the world’s strongest brands such as Google and McDonald’s use simple and fewer colors in their business communications. Notice how Salesforce, for instance, uses a logo with just one blue color.

People react differently to different colors. Each color has its own personality and it can help you build an emotional connection with your target audience. The color red captures attention, while yellow, resonates happiness. Hence, a combination of two or three essential colors can help you build a strong brand image.

3. Focus On What Makes You Unique

Adding a tagline below your logo or on top of your brochure can make your SaaS application more attractive. However, your tagline should be closely related to your business model and reflect every aspect of your service. Always focus on what sets you apart from your competition.

An essential element of creating a unique brand is to focus your business communication towards your target market. You need to be well aware of how your target audience will respond to your branding strategy and choose your themes accordingly.

4. Use Engaging Imagery

Adding engaging imagery in business communication can help SaaS providers in many ways, including building an emotional connection with clients and helping users retain information for longer periods. Consider making use of infographics; these allow you to communicate complicated information in a way that’s easy to digest. When creating printed marketing collateral, try making use of full-color photography to give audiences a better look at your product or the people who represent your brand. This is especially important for collateral that packages other, less visually engaging materials, such as branded marketing binders. CompanyFolders.com showcases how creative you can be with your design, featuring the large variety of print design options available these days. Taking advantage of different print materials and imprint selections will surely help in crafting the best end result.

5. Be Straightforward and Honest

One thing your clientele might not tolerate in your SaaS marketing is over-commitment. If your customer feels that your software is not able to deliver what you initially promised them, you might lose them to your competitors. Therefore, it is very important that you are straightforward and upfront about your software service while promoting your brand.

6. Ensure Consistency Across All Mediums

Ensuring consistency in all mediums of business communication promotes brand recognition. As a SaaS provider, you need to make sure that your logo, color scheme, and taglines are the same across the board. This reflects professionalism and strong business practices—and helps with customer retention, as well.

Having a strong brand is vital for remaining ahead of your completion in the 21^st century online marketplace. Apart from developing quality software, SaaS providers can build long-lasting client relationships by implementing these effective business communication strategies.

Legal Branding Local Branding

Rideshare Scams and How to Avoid Them

Steven on August 3, 2018

Rideshare can be a great tool to get to your destination safely. But, unfortunately, not all drivers have the best intentions. This story comes in two parts but is mainly inspired by a new trend among Uber and Lyft drivers. Drivers are beginning to make live streams out of their passengers.

It all started when it was discovered that at least one driver that drives for both Uber and Lyft has live streamed hundreds of rides over the last few months. The driver resides in St. Louis and has been since dropped from their services. However, two more cases have been uncovered in Wisconsin and California.

Many agree that this was unethical and could have become a serious safety issue for the passengers who have been involved. After all, many of the live streams were said to reveal personal information such as their full name, full appearance, and even their home address.

It is extremely difficult to identify and remove drivers who are contributing to a growing issue that is beginning to appear more widespread. This means it is important to be more aware than ever, before and during an Uber or Lyft ride.

Before you get into the car, look around for stickers that may say something about recording devices being present. Look for any camera pointed to the inside of the vehicle and ask questions if you are suspicious. In some of the previous cases, passengers did not notice stickers disclosing that there is a camera involved. Some even asked the driver about cameras where he lied, saying that they were for safety purposes. Uber and Lyft warn that that is not company policy and if you are not comfortable being recorded or suspicious at all to cancel the ride.

It is also important to report this behaviour to the company and also within your review to warn future passengers. Another reminder is to report any suspicious behaviour at all and if you ever feel unsafe during a ride, let someone know.

Another scam that Uber drivers in Florida are trying to pull is to accuse passengers of vomiting and charging them a cleaning fee when the passengers did not do anything wrong.

It is known that many Uber drivers dread hosting drunk passenger in fear of things such as vomit. This was made known when Uber announced the possible development of detecting drunk passengers before assigning them a driver. Drivers then voiced concern about being paid more for handling passengers who are intoxicated because many of them feel the cleaning compensation is not enough to cover the inconvenience of maintaining their vehicle. Experts believe that it also has to due to the small profits made by driving due to the expenses of gas and Uber coverage.

However, Uber is said to have been looking into it, but it is difficult to pick out the fraudulent charges among the legitimate ones. It is also difficult to classify this under criminal activity due to the unique nature of this scam. But, most people who fall, a victim of this, are people who fail to regularly check emails, bank statements, etc., so make sure to make that a habit if you do not do so already.

There are always new scams and dangers occurring, but the best way to avoid becoming a victim is to stay aware at all times, especially while using rideshare.

Local Branding

Best Ways To Convert Leads Into Customers For Your Healthcare Business

Steven on August 2, 2018

If you want to level up your healthcare business, you’re likely going to focus on ways not just to make it appealing to your general demographic, but to actually try amping up the game to increase your chances of pulling off conversions. This isn’t entirely impossible, however, as there really are ways to leverage on your healthcare business’ marketing in order to get the most conversions – you just need the right nudge in the right direction.

https://pixabay.com/en/woman-person-desktop-work-aerial-3187087/

If you feel as though there’s leads lacking in today’s websites in terms of conversions, you’re not alone – in fact, you’ve got the whole world with you. All websites have conversion problems, but it’s much less about conversions being “out of the trend” but rather about people not being able to get their conversions correct. It’s not as though companies don’t try, though. In fact, only 22-percent of marketers are content with their rates, with 52-percent of agencies and companies testing landing pages they use. The push for better conversions seems to be worth the while, though, especially when considering utilizing long landing pages properly. This can land you with 220-percent more leads than other landing pages with calls-to-action (CTAs) above the fold.

Healthcare Business: Ways To Level Up

If you want to improve your healthcare business, you might want to focus on improving your branding’s overall appearance and recognition, especially in your target market. Part of this is making sure you’re utilizing the best ways to secure conversions for your site, which can then increase returns and give you more opportunities or expansion. Companies such as Studio 56 are actually very capable of providing such assistance for your needs, but here are some methods you can deliberate upon as well:

Make sure leads aren’t waiting on you: When you get leads for your healthcare business, don’t keep them waiting. A major rule of thumb is that you should always have mechanisms ready to penetrate through your leads in order to find the switch that flips them into becoming customers. This is also because interest levels for the prospect can actually drop dramatically as soon as an hour passes, and this means they may even have moved on to a competitor. You need to set up a basic infrastructure to handle potential lead overload – for instance, try to avoid your customers to a company email accessed by a variety of sales personnel so someone always has access to an email should leads make contact. Support requests should also be traceable and quickly resolved. Speed matters in terms of establishing trust, and providing quick and efficient means of doing business is a surefire way to retain your leads’ interests.
Make sure you qualify your leads first to save time: When you qualify your leads, you can separate marketing qualified leads (MQLs) from sales qualified leads (SQLs). This simply means MQLs tend to rely more on retaining interest due to marketing, while SQL is more inclined to make an effort to do sales. You should try to convert leads into the latter, and you can identify who is which with an assigned coordinator, or even by members of the sales teams. This allows you to properly focus on efforts on the right kind of leadership, whether it’s someone who appears to ready for a sale, or someone who appears to be ready to consume more content and retain interest. You can also make a record of your leads if you have a spreadsheet ready with the kind of metrics you feel your branding needs in order to “qualify” as interests.

https://www.pexels.com/photo/view-of-operating-room-247786/

Make sure your teams are structured for more efficient operations: One of the major reasons conversion efforts fail isn’t because your plan isn’t well-thought out. It might be because execution of your plans really does need work – and this can be remedied by the proper structuring of your personnel. What’s more important is the kind of structure you create, which allows everyone in the sales team to move quicker. How do you want to communicate with your contact – via phone or via email? How will you register their data? When do you qualify something as a “sale,” and how do you do follow-ups? Organizing an infrastructure and making sure people are aware of their roles can be a good way of providing better service to customers, and therefore better chances of converting more leads.
Make sure you monitor your pipeline carefully: Remember that your sales pipeline allows you to get a good overview of the prospects you’re working to convert as leads and customers. Having a system setup allows you to not only see where your prospects are in the process and what they’ve done, but your team, in general, should be able to see from there the kind of movement you should do in order to motivate your leads to be able to buy from you and your brand.

The Takeaway: Converting Customers For Your Healthcare Enterprise

If you want your healthcare business to build a much better, more powerful branding for your customers, it’s important to remember that making sure your branding sticks is of paramount importance. Likewise, it’s also important for you to be able to find the best ways to convert leads into customers for your healthcare business. With the tips above, you can find many plausible and sensible approaches for your healthcare business to have marketing fit for converting leads into customers. If you have other suggestions or tips for your peers, feel free to chime in on the comments.

Digital Branding

Why Personal Branding Must Be Your Focus

Steven on July 30, 2018

Every day up-and-coming business ventures are established. Thanks to globalization, the marketplace has expanded, and products have become more varied. But to an entrepreneur, the dilemma of how to stand out arises. In a competitive environment, you can’t afford to be a wallflower. Successful businesses manage to stand out through personal branding. In this post, you will learn what personal branding is, and why you need it.

Personal Branding Explained

“Brand” is a familiar term. Recall your favourite shop when you were growing up. Ask yourself: Why did you like that particular store? What made it distinct? Is it because of its logo, name, commercial jingle, reputation, employees? Whatever it is, it’s part of that store’s branding.

Today, branding has moved to a personal level. Brands are no longer just attached to companies and products, but also to the individuals behind them. In an article, Forbes opined that it is necessary for business founders to invest in their personal brand.

A personal brand is an identity you make for yourself. When we say personal branding, it pertains to a practice of establishing an impression and presenting yourself to others. In a way, it is a marketing strategy that influences people’s behaviour and reaction toward you. It encompasses your professional experience, skills, reputation, network, and online presence.

The significance of Personal Branding

– Emphasizes human relationships

Gone are the days when customers were only concerned with the products and services they paid for. Customers now crave human connection. They look for credible brands and determine this by scrutinizing the names behind the brand.

But it is not all about your name. You become the ambassador of your business. Your principles, beliefs, networks, skills, hobbies, and even your fashion statements convey something about your brand.

Through personal branding, you can attract like-minded individuals. Later on, these individuals will comprise your loyal supporters. They will help you expand by talking about you and patronizing your business.

– Celebrates your individuality

The real beauty of personal branding is that it encourages you to embrace your uniqueness. Authenticity is so scarce nowadays that it piques the interest of people. By being true to yourself, you will provide a refreshing character that many will find attractive. The quirks and weirdness you thought you are better off without will be the qualities that will charm your market.

Being distinct is a natural consequence of embracing your individuality. It will enable people to easily recall who you are. You will cease to be just another blogger, photographer, or entrepreneur. You are you.

– Builds trust

One thing that is more valuable than recall is trust. By being yourself, you are exposing some of your vulnerabilities. And people have a soft spot for these things. They become more receptive when you open up to them. Your story will be relatable, your dreams will resonate with them, and your goals will be relevant. You will become a person they trust.

– Entails continuous learning

When starting out, you are not expected to figure out the entirety of your personal brand. You are allowed to grow. In fact, it is in fine-tuning your brand where you will discover your authentic voice.

Personal branding is a continuous process of establishing your image, building confidence, and gaining others’ trust. Experiencing personal growth and sharing the experience with your market are also part of the journey.

– Facilitates success

Personal branding as a marketing strategy is effective. Numerous trainers and coaches believe that it is indispensable in the digital era. You can’t blame them for the number of success stories speaks for itself.

Personal Branding by Celebrities

Anyone can benefit from personal branding. But the easiest way to appreciate its impact is through the celebrities who have utilized it. Think about Mark Zuckerberg, Bill Gates, Ellen DeGeneres, and Taylor Swift. These individuals are all successful in their industries. And personal branding plays an important role in how they are perceived by people.

– Mark Zuckerberg

When he founded Facebook, Mark Zuckerberg showed the world his inventiveness. He cemented this by making a simple fashion statement. The hoodies and grey t-shirts he constantly wore eventually began to represent the start-up culture that Zuckerberg embraces.

His personal branding conveys simplicity and efficient resource management, which are also reflected in Facebook’s objectives.

– Bill Gates

Bill Gates is renowned worldwide because of his wealth. However, on his LinkedIn profile, he introduces himself as co-chair of the Bill & Melinda Gates Foundation and not as co-founder of Microsoft.

Gates also consistently donates money to charity. Another way he uses social media is by posting book recommendations. These actions establish in our mind that Gates cares more about philanthropy and knowledge than monetary wealth. This image makes him an ideal ambassador for his company.

– Taylor Swift

Taylor Swift’s success as a global superstar is a testament to how useful personal branding is. Early on, Swift connected with her fans and managed to build a loyal fan base. Her songs reflected themes that her supporters could relate to. She made sure to speak out about feminism, creativity, cancer, bullying, and other issues.

Her stand on such issues made her closer to her fans, which allowed her to easily transition from country to pop. Swift’s personal branding has also helped her survive celebrity feuds with her good reputation relatively unscathed.

– Ellen DeGeneres

Ellen DeGeneres is the epitome of effective personal branding. Her daytime show’s success and the subsequent launching of her own merchandise are indicative of what you can achieve as well.

DeGeneres’ personal brand capitalizes on her humanity. She is not afraid to show her awkwardness and weird humour, which her audiences gladly embrace. Her kindness, though, is what has endeared her to the world. Her personal branding has made her a credible brand that people trust.

The Next Step

Now that you are aware of the significance of personal branding, it’s time to incorporate it into your own life. Let this guide help you. But always remember to stay true to your authentic self. After all, you will make your personal brand stand out.

Author Bio:

Daniel Ross is part of the marketing team at Roubler — a scheduling and payroll software platform founded in Australia. Their mission is to change the way the world manages its workforces.

Digital Branding

Social Hiring: Changing the Traditional Recruitment Process

Steven on July 21, 2018

The process of hiring new employees in an organization has always been considered a cumbersome and expensive task. Human resource managers have to go through countless resumes, shortlist, and conduct interviews to ascertain the most suitable candidate for the available job opening. Advertising and hiring a recruitment agency takes resources out of the company, which has a negative impact on the company’s statement of income. However, social hiring is changing the dimensions of traditional recruitment by offering some benefits and make it easier for employers. Using social intelligence to recruit has been helping companies to discover potential employees who have positioned themselves to be discovered. Some social platforms such as LinkedIn have a significant number of qualified people who have put themselves out there for potential employers to see them. A candidate displays his or her credentials which means that an employer does not need to request a resume. Using such platforms reduces the cumbersome process of screening resumes while at the same time cutting on advertisement costs.

Also read: 60 Benefits Of Using A Recruitment Software Social media hiring is opening a platform for excellent communications between an employer and an employee. Chatting with an individual on the social platforms allows for a more informal discussion which allows a more robust exchange of information which can assist an employer to understand potential workers. Even in situations where a candidate is not successful, a network is created where a future opening may suit the qualities of the networks created. It is worth noting that formal interviews do not allow for personal and robust communication which may make it difficult to understand the “real” qualities of a candidate. Referrals are currently available on a single click where an organization can acquire the best candidates to suit their job specifications. Different companies have been referring their workers to open positions while an employee may refer a potential person to a hiring institution. One of the best aspects of hiring individuals who have been referred to the company is that the hiring entity can request for background information which offers a greater understanding of an individual. This might explain why firms have been asking their workers to have social media presence so that they can refer potential employees if a position arises. Social hiring is changing how entities search for background information and the personality of an individual. Traditionally, employees used to contact referees to get more information about an individual, which was probably biased and prone to manipulation. Currently, a company can easily understand the ideologies of an individual through his or her posts. Social platforms such as Facebook and Twitter can easily highlight whether you are racist, sexist, biased regarding gender, religion, and ethnicity, which may not be acceptable qualities in particular organizations. It is through these benefits and others time and cost-saving measures that are championing social intelligence hiring over the traditional recruitment system.

About FAMA

FAMA is an Artificial Intelligence data sorting agency that conducts a background check and provides information about the best candidates to be hired by a particular organization. FAMA process will help an entity determine whether a candidate will be essential in achieving the goals and mission of the hiring company while at the same time adhering to the expected values. The filtering and sorting features help a recruiting firm to identify the behaviours that are relevant and useful to a company.

Digital Branding

Brand Growth with Chatbots: How Companies can Make Use of it?

Steven on July 17, 2018

Emerging technologies have played a pivotal role in how businesses market their product or services. Companies who haven’t adopted the latest technologies with the passage of time are on the verge of being closed.

For instance, people who have relied heavily on traditional marketing after the evolution of digital marketing are being waived off. If you are one of those, now it is time to revise your marketing strategy, adopt the approaches that lead to success and reach an audience on a bigger scale.

Presently, marketing is all about interacting with the customers directly. Let’s have a look at some of the statistics revealing the dominance and future prospects of chatbots.

Chatbots have been dominant in the recent years and chatbot market revenue exceeded $250 million in 2017.
Moreover, a report published by Global Market Insights, Inc. on the chatbot market suggests that customer service is the highest contributing segment with 42.52% share. The size of chatbot is set to exceed $1.34 billion by 2024 according to Global Market Insights.
35% of consumers want to see more companies using chatbots
57% of consumers are interested in chatbots for their instantaneity. (HubSpot, 2017)
28% of top performing companies use AI for marketing (Adobe, 2018)

From the above statistics, it can be seen how seriously companies should consider chatbot development solution to stay competitive.

No matter, whether you are operating an e-commerce store or offering some kind of services, chatbots will prove to be fruitful. Let’s have a look at how chatbots can help grow your brand and engage your customers far better than ever.

Seamless Customer Support and Services Around the Clock

As a customer, you are impatient and want a solution to your problem instantly. What would you expect from a small e-commerce store, where resources are limited and the company can’t afford to hire a full-time customer sales representative. Customers are looking forward to a timely response and quick solution to their concerns.

Chatbots can offer customer support service round the clock 24/7 and 365 days a year. Simply by integrating a chatbot on your website, you can help your potential and existing customers to find answers to questions like what are the shipping charges, payment modes, and delivery time. Without waiting for a second, chatbots can answer the queries and make the process seamless, smooth and hassle-free.

According to Gartner, “Chatbots will power 85% of all customer service interactions by 2020. The average person will have more conversation with bots than with the spouse”

Buying Decision and Engaging Customers Made Easier

AI Chatbots are not only limited to one to one chat and offering solutions to the problems. They are progressing at a rapid pace, and help in recommending products or services customers might be interested in.

For instance, a buyer purchased a DVD player from an e-store. He or she might be interested in buying DVDs or a new smart HD TV. AI chatbot will recommend the products based on buyer’s interest that would ultimately lead to more sales and revenue.

In addition, chatbots can also suggest products based on customers queries. For example, a person is looking for a headphone of a specific brand but could not find it anywhere while browsing through the store; chatbots can help find the products instantly. Without any waiting or hassle of searching, customers can save time and buy the product instantly. Thus leading to the great and satisfied customer experience at the end of shopping.

Data Collection, Monitoring, and Insights

Chatbots are not only helpful in guiding customers but also support in collecting and interpreting data. Chatbots only understand what they learned from the conversation guide fed by the chatbot developer.

Collecting data has always been critical for big and small enterprises. However, not anymore because AI chatbots are adept at collecting customers data without any hassle. As soon as the customer interacts or visits the website, chatbots collect the data based on interaction and queries. With the help of this data, marketers can evaluate the data, draw inferences and make decisions that would help in generating more sales. It can also help in analyzing the customers buying behaviour, and what interests them the most.

Conclusion

Chatbots without any doubt will take the marketing to a new level, resulting in higher engagement, higher return, and happy customers. If you want to stay alive and competitive in the tough market, technology should be on the top of your list and of course, chatbot is one of them.

Author Bio:

Ray Parker is an entrepreneur and internet marketer with over 15 years of experience in Search Engine Optimization, Creative Writing and Digital Marketing with IQVIS.

Local Branding

Deepen your Client Relationships with These Key Gift-Giving Strategies

Steven on July 16, 2018

There have been so many popular stories written about gifts like “The Gift of Magi” by O. Henry, “The Elves and the Shoemaker” by Brothers Grimm, or “The Nightingale and the Rose” by Oscar Wilde, each story revolves around the perfect gift and each story touches the soul in its own way. There is something about this gesture that makes everybody happy and elated.

Source: https://unsplash.com/photos/sM2nqDvg0AM

A gift is a gesture that automatically lets the receiver know what you intend to say even without saying a single word. It is a silent way of saying thank you, we care, we are happy, we love you, etc.

Gifting is not just limited to family and friends but it is prevalent even in the world of business. Corporate gifting is not just limited to pens and notepads anymore. Businesses are going out of their way to show their appreciation towards their clients which helps them build a loyal customer base. Gifting is one of the most efficient ways to deepen client relationships. Corporate gifting has evolved into an art, and there are consultants and companies that have been set up to help and aid other businesses, to guide, suggest, and provide apt gifts for their clients.

In order to deepen client relationships, retain them, and get new leads through them, you need to know a few key gift-giving strategies.

Although one is grateful towards the client, they may not have an idea how to show the appreciation. It is a kind of deficit that many faces, and it can sooner or later show its effect on the business. By cultivating a habit of gift giving, you stand a chance to be different from everybody else. Investing time and money in choosing an appropriate gift for your client is where everything lies at.

1. Invest Your Time and Not Just Money

Although everybody gives a gift, what will make you stand out is a gift that is thoughtful, which will matter to the recipient. It should be a useful gift, rather than something that they will just throw it in their attic or simply pass it on to somebody else.
By investing time to know what kind of person your client is or who they are and what they are interested in, what they like, what their soft spots are, you may be able to zero in on a perfect gift that will make them sit back and notice you. It should not always be about promoting your business, sometimes it should just be about the client and how you show your appreciation in your own unique way that will strike a chord with them. Take them to a game of their favourite team, gift them their favourite wine, or it can be as simple as taking them for a lunch at their favourite restaurant.

2. Focus on Your Top Clients

You can go overboard splurging your money in buying gifts for your entire client base. Instead, you can opt to focus on a small but very important group of clients who really matter for you and your business, they are your top clients on whom your success relies. A meaningful gift for your top 20 clients is far better than inexpensive pens sent to all 3000 of your clients.

Source: https://unsplash.com/photos/HWbxSLvmSww

3. Customization

Customer-relationship management software is great for maintaining a list of client hobbies, achievements, and milestones which can help you offer personalized gifts on their important occasions. Even following them on social media can help you in coming up with brilliant ideas for a customized gift as you will come to know what they like and things that they don’t like. Always add a personal note along with your gift to show that you remembered the conversation that inspired the said gift.

4. Personalized Acknowledgement

If you know of any favourite charity that is close to your client’s heart, you can make a gift to it, or you could also make a donation in their name to one of your favourite charity too.

5. Consider Family

Sometimes a client could have shared some personal details about his family and what they like and don’t. You can even surprise your client by gifting something for their family. It could be something that they have been planning on doing or getting.

Source: https://unsplash.com/photos/f94JPVrDbnY

Ultimately whatever you plan of gifting your client, see to it that it is useful, helpful, meaningful, and fun that they will think of you in a pleasant way. Click here to know more about corporate gifting or to hire a corporate gifting service.

Local Branding

How to choose the right front door lock

Steven on July 14, 2018

Your front door is the primary target for anyone who may try to violate your home. In addition to choosing a heavy, solid door, you need to put extra care into your choice of front door lock. The wrong lock could leave you open to burglaries, vandalism, or a home invasion. The right lock will help you to sleep well at night, secure in the knowledge that your door has the proper protection. Your skilled locksmith can help you to narrow down the best choice for you. First, consider your possibilities for a front door lock.

Think About Embracing Technology

Thanks to advances in technology, you may want to consider an electronic option for your front door lock. You may want to choose a lock that is opened through the use of a keypad or a touch screen. Another alternative is a blue tooth door lock that is opened through the use of your smart phone, tablet, or other electronic device. A biometric lock will only open by the use of an authorized fingerprint. Radio frequency identification is another option that allows access through the use of a key fob. You can have a traditional key access for your front door as well in case technology fails.

Try a More Traditional Approach

You may prefer to go with a more traditional front door lock. Whether you go with a round knob or a handle that simply pushes down or pulls up, you need to remember one important rule of thumb. Always include a deadbolt with this type of lock. Locks in your doorknob or handle can be broken in order to allow unwanted strangers into your home. You don’t want to make it easy for anyone to go through your front door. At the same time, don’t choose a system that needs a key to open the door from the inside. Otherwise, you could be trapped during an emergency.

Turn to Your Trusted Locksmith as Your Go-To Resource for the Right Front Door Lock

Your experienced locksmith has a wealth of knowledge about front door locks and what works best. Consult with your locksmith during a home visit to choose the next lock for your door. Your locksmith will perform a thorough inspection of your current lock to determine any improvements that should be made. If you have a lock that is damaged, always call your locksmith to determine if your lock can be repaired of if it needs to be replaced. Once your locksmith has assessed your needs, you can discuss the best front door lock that will give you peace of mind. Whether you are away, sound asleep, or enjoying the privacy of your home, you should not have to worry about intruders coming through your door. You can choose a traditional lock in your door knob combined with a deadbolt or choose a modern approach. Your locksmith is a great resource to keep you up to date on your choices for a door lock.

Digital Branding

Ways Social Media listening can help your Business

Steven on July 13, 2018

With the use of a shared count, it is possible to see how much your target audience are in tune with your content, but you can always do more.

Social media listening is simply about searching the internet and specifically the social media space to see what is being said about your business or brand, your competitors and other topics of interest, and with a little time and creativity, you can go beyond just monitoring your brand. You can employ the use of social listening to enhance content marketing, business development, product management, human resources and customer support.

If you are thinking of trying out social media listening, here are 5 ways in which this technique can be beneficial to your business:

Improved customer service

Today, more people are starting to use social media as the place to make public complaints, find solutions to their problems, and commend brands on good service.

Instead of relying on onsite calls or physically waiting for customers to show up in your workspace, social media as the go-to tool for responding and reacting to customers who encounter problems. Social media monitoring can improve the quality of your customer service through digital channels so that people no longer have to wait to receive a response.

Discover where your community is

Social listening enables you to find out where your potential and current community members carry on important conversations, for example, the hashtags on Twitter can lead you towards their areas of interests and what they often enjoy doing.

It is a good technique for identifying a target audience that would befit your brand, but more so for better niching your messages to befit their interests and reach out to their circles as well.

Track down the comments and shares on social media to lead you to the places they like to visit and the kind of content they would rather consume.

Build links with advocates and influencers

Influencer marketing is growing huge today and has continued to draw attention. The importance is that the influencer marketers ensure that people are talking about you and your brand, and when you are a conversation on social media, search engines and other users will definitely know who you are.

After a big product launch or update, track the link to or the title for press release you shared to see who else is sharing it. This information will help you identify influencers in your industry. Reach out to them to start building relationships.

Focus not only on the users with a big following, but also on the important fans of your brand that may not necessarily have a huge following, but are likely to convert to your advocates more than influencers can.

Interact with users

Largely, social media exists to foster relationship building, which is the one thing social media listening can help your brand with. For a business or brand, it can be overwhelming to track down comments and posts that might be relevant to you unless through social media listening.

Once you are keen on what your target audience is discussing and the trending issues in your industry, it is much easier to interact with your users then.

Be sure to keep your response times, intelligent, and humorous yet consistent with your brand image.

Actionable insights for brand improvement

Blindly running a business on social media can be detrimental to the productivity and success of your brand, which is the key reason you require to gather actionable insights for your brand management.

Since social media allows for open feedback, it is quite easy to receive negativity and criticism that might threaten the successful running of your brand, but with proper management, can scale your brand to greater heights.

Consider the feedback you receive as insights to help you in adjusting your business.

Social media is such a powerful tool, and with a little keenness in social listening, watch your business bloom this year!

Digital Branding

5 Tips to Branding Your Workspace

Steven on July 12, 2018

With the right presentation, you can make any business successful. The way you keep your office says a lot about you and your business. The moment someone enters your office, they’re going to notice everything: the color of the walls, the furniture, the way you arrange your furniture, the whole ambiance of the place makes the first impression. Branding is not an easy task. You might need some professional advice sometimes. If you have decided to do this all on your own, here are some tips that you will require to get everything just right.

Tips For Branding Your Workspace

1. Get Opinions

Branding your workspace is a big step. It can either make your company more prominent, or it will take it down. Never make this decision single-handedly. One-person shows are not advisable when planning office layout; ask other people that you trust about their opinions and suggestions. Seek help from the people from various departments who might have a better vision than you since they know the workflow better than you . Remember that your target involves the public too. You are not going to impress every person that walks in these doors by just using your ideas. Check the ambiance of other offices also. Look for new furniture options. Choose unique designs of office chairs, tables, sofas, etc. An outsider should remember it for a long time.

2. Focus On Advertisement

Advertising is the key. Sometimes even if your product is not good enough, you can still make it look worthy with the right representation. Focus on the whole look of your website. When people are searching it, they should be able to easily find what they want.. Your site should have a separate opportunity for every service that you provide.

3. Logo

No matter what your business=, always try to maintain your individuality. Logos do this work for you. Make your logo so unique and impressive that if a person looks at it, he should know what about your company. Take the example of the Apple iPhone where their company logo in such a way, that no matter where you are from, you will recognize the company at a glance.

The same goes for the mottos and signs. Your office should be an accurate depiction of what your company does, your goals, your work, current projects you are working on. Let’s suppose; you are a commercial builder. Your office should contain the detail of what kind of work you have already done, your achievements, etc. If you have been a part of a major project or have been awarded some distinction, get the certificates framed and hang them up on the wall.

4. Organization

It is not essential to have extraordinary furniture; if you have a small budget, you can still make your place stand out from the rest. Place the ordinary things in an extraordinary way. The whole theme of the site usually depends on the type of work your company is doing. If you are doing creative works, you have a wide range of things that you can do with your place as you have more latitude than an accounting firm or bank..You have to maintain the decorum of the whole place.You should also keep the place well-lit and ventilated.

5. The Color Schemes

Again, if you are doing creative works, you can quickly get away with vibrant colors but if your office does more traditional professional look, you will have to go with light colors like grey or merely white will do. It is not recommended to go with vibrant colors as it might not correctly promote your brand.