Category: Digital Branding

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Digital Branding

How You can Migrate the Product Data Easily with the Help of Magento 2 Import/Export Extensions?

on December 5, 2019

Chances are, you are going round and round in a circle to find a thing that can help you migrate from one platform to another. The major problem is, even if you find such a thing, it should be able to do things quickly and without much effort. This particular concern can be resolved by Magento 2 import export categories extension. With the help of this Magento 2 bulk categories import/export, it is possible to migrate product data, product attributes, product reviews, wishlist products, and categories at a swift pace. With its help, you can effortlessly customize your data, which would make your store up and running without wasting any time.

There is always a sort of discomfort associated with change because it makes us feel uncomfortable. However, you might have heard the proverb “Change is the only constant.” Once you have an eCommerce store to manage, change becomes an integral part of your life. In case you are looking to migrate from Magento 1 to Magento 2, it is essential to manage your product data efficiently. If you go for the manual mechanism, it can take a lot of time. And if there is any mistake, it can have a disastrous effect on the SEO performance of the website, customer experience, and conversion.

Let’s now look at the simple mechanism to migrate products from one platform to another with the help of Magento extension.

In case you are looking for a stress-free way to import-export data to your Magento store or find an effortless alternative for exporting data to another platform, it is time to select one that offers convenience so that you can save your time, money, and effort.

Let’s now divert our attention to some of the Magento 2 import-export products that make your life effortless.

Import Export Product Extension

This ingenious extension has been developed to import and export products at a quick pace. With its help, you can import products and update images with a CSV file. It can assist you in importing and export all types of products like grouped, bundled, configurable, downloadable, simple, and virtual products. You can import and export products with specific fields, which gives you even options to customize your experience.

Import Export Product Attributes

As a default in Magento 2, you can import and export products with the help of the CSV file. However, the default function does not have attributes. Attributes are nothing but building blocks of any product catalog. It ultimately increases the customer experience, which cannot be ignored. You can even try Magento 2 import export categories extension to manage bulk product attributes like attribute group, attribute type, attribute sets, attribute options, attribute values, etc.

Import Export Product Reviews

For any business and particularly an eCommerce business, it is vital to get customer reviews to attract people to purchase your products. While migrating from Magento 1 to Magento 2, you should never forget about product reviews. Instead of manually moving them, use Magento 2 import export product reviews extension that will assist in managing the product reviews. This includes status, review title, status, and ratings. With the help of a single CSV file, it is possible to migrate customer data connected to the reviews.

Import Export Categories Extension

Magento 2 extensions can also come handy when it comes to migrating categories. Select Magento 2 import export categories extension to manage root categories, subcategories, and also assigned products. This way, all the category data like meta descriptions, meta title, meta keywords, anchor, category description, category image, page layout, and custom layout will get migrated with a CSV file. It thus, makes editing the categories very straightforward.

Selecting the Right Magento 2 Extensions to Migrate Your Product-Related Data

We have summed up various Magento 2 extensions that can make your lives easier and convenient in the long run. The key is never to use the default option. Instead, employ extensions that allow you to edit fields as per your specific requirements and complete the process swiftly. Also, do not forget you can always count on the support from your selected Magento extension development company. By having Magento experts working on the process means that your migration process will be not only seamless but also stress-free.

If you are looking to migrate from Magento 1 to Magento 2 platform, contact a professional Magento eCommerce development company like Elsner, your trusted Magento migration partner. With the help of its class-apart Magento migration services and ingenious Magento 2 extensions, your product data will get migrated without much hassle.

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Digital Branding

Why Social Media Marketers Should Rely Less on Facebook

on December 4, 2019

Social media marketing is a must these days. No longer is social media a simple website or application on the Internet for connecting with people in different parts of the world, no matter the timezone. But rather, social media has taken over digital marketing these days. In fact, it’s one of the most effective ways on how to promote and sell a brand’s product or service. JSMM is a social media marketing agency that specializes in a lot of digital marketing tactics, so they can pretty much attest to how social media helps accelerate a brand’s interaction and engagement with users, as well as its online visibility.

One of the most popular social media platforms today is Facebook. Facebook is arguably the most powerful and most used social networking site ever to exist. With Facebook, you can connect with your family and friends, collaborate with colleagues, and meet new people. You may even buy Facebook likes and comments to achieve rapid success. That’s why a lot of companies globally use this platform as one of their primary channels to market, promote, and sell. More than that, it also helps in establishing a stronger online presence.

However, some experts may not agree with Facebook being an effective and efficient tool in social media marketing. In fact, social media marketers are even advised to rely less on Facebook. Curious? Here’s why:

Ads Are Getting Too Costly

Startup businesses that rely on social media marketing in today’s digital era can attest to this. Lately, Facebook ads are starting to get costly, with little to no improvement in their overall performance. While this is not an easy feat for small businesses, larger and established companies can better provide a budget for this. That is, of course, if you’re willing to splurge on Facebook ads. Might I suggest you do your research first and plan ahead so you can allocate finances and budget, and, be able to pay for this commitment in the long run.

Consumes So Much Time

While there are automated Facebook services available to do the job for you, these programs and software can’t do everything still. At the end of the day, you have to rely on yourself, your team, and your skills to be able to respond to most of your customer concerns, queries, and feedback. On top of that, you also have to check-in on your analytics, analyze reports, and such for you to be able to improve in delivering and optimizing your content.

In turn, if you fail to manage your reputation on Facebook, then your supposed social media marketing strategy could potentially hurt you in the end.

Insufficient Privacy

These past years, Facebook has had issues regarding privacy, and it is, in fact, one of the major concerns of most Facebook users – whether personal account holders or companies. Although Facebook has now simplified its privacy settings, it’s still safe that you stay out of this platform if you’re trying to build your brand’s name. One incident of getting hacked, and you permanently damage your business’ reputation. Now, you wouldn’t want that. So, since the stakes are high, you might as well opt for other social networking platforms where you can secure your brand like LinkedIn, Twitter, or Instagram.

Slowly Losing A Hold On Its Marketing

Long gone are the days of Facebook skyrocketing in the field of social media marketing. Today, more and more marketers shift from Facebook to other social networking platforms simply because Facebook has lost its charm in marketing. Originally designed to be an interactive platform where people could share information, Facebook has gone downhill by losing control of who posts such circulating information and what exactly is included in these posts.

Of course, as a marketer, you intend to uphold and protect the image and reputation of your brand. However, today, it has become so easy for random users to post malicious content on your wall – a few of which may possibly come from competitors, and that’s the sad reality of it.

Wrapping Up

As you can see, a lot of social media platforms like Facebook are provided for marketers all over the world. However, before fully immersing your social media marketing strategies on these platforms, make sure you’ve done enough research so as to avoid spending on platforms that wouldn’t and couldn’t bring your business any good. Social media marketing plays an important role in your business, and, in fact, takes up a huge chunk of your budget and overall performance. The least you can do is integrate your company with tools and platforms that do not deliver as what they have promised.

Digital Branding

What You Should Know About Marketing as a Career

on December 3, 2019

For new graduates, marketing is a popular destination, and it’s easy to see why. Marketers are the individuals that prompt us to take action in regards to purchasing a particular product or service. The role is all about identifying the demand for a product or service and then looking for ways in which customers can buy them in optimum amounts so that the company can be lucrative. To be more specific, marketing involves market research, distribution, and design of the product analysis, where to sell it or the place, pricing as well as promotion (well known as the 4 p’s in the marketing domain.

By tapping into the buying habits of consumers, your role is to develop new products, design the packing in order to make it distinct, PR, creating advertising strategies for the various media forms like newspapers and TV and finally, after-sales service.

The primary reason why so many individuals find the marketing domain luring is the prestige that is usually associated with working on some of the most reputable, big brands like Virgin, Coca-Cola, etc. However, as with most things in the world, it is not all glitz and glamour. If you are interested in a career in Australia, for more info you should read this article.

There’s marketing that’s directed towards luring people to eat more veggies, utilize less energy, and purchase health insurance. Then there is the business to business marketing that promotes office and industrial products, direct marketing through mail, telephone, TV, and online.

One of the most appealing things about getting into marketing is the numerous opportunities to specialize in particular domains like direct marketing and market research or diversify into other related domains like advertising and PR.

People who are new to marketing often begin their career as a Marketing Executive. However, in a world where branding and re-branding are the most common, this role often goes by Assistant Brand Manager or Product Manager. Market Researcher is another popular entry position in the marketing industry.

Go up the ladder, and you will get to the Marketing Director and Manager position. This is an industry that currently has around one million workers, but it is very fast-paced. Even though it might be glamorous at some times, it involves hard work throughout.

Employment is, for the most part, permanent, and as the media selection becomes more and more diverse, in combination with an always available appetite for consumerism, the demand for creative and skilled marketers will always be there, and so will the rewards. So, if you’ve always been impressed by marketing, you shouldn’t have a doubt about making it your career.

Digital Branding

Marketing Ideas To Grow Your Dental Practice

on November 29, 2019

One of the key factors to a successful business is proper marketing. The same holds true for a successful dental practice. Apart from providing quality service to its existing patients, offering the latest treatment options, competitive pricing helps add new patients every month. In order to attract new patients to your dental practice, a need for a good marketing plan is vital. Listed below are some effective marketing ideas to grow your business. 

Do an SEO on your Website

One of the most common ways of searching for any service is through a quick look at one of the search engines. The chances of your business being visited by a user and making an appointment are higher if the ranking on the search engine is higher. For the website to be ranked higher, it has to be optimized using on-page SEO which involves making the site more user-friendly, having good content and much more. After the on-page SEO is done, backlinks have to be created along with the regular posting of content. A well-optimized website is bound to get organic traffic and that can be a great marketing strategy. 

Optimize the My Business Page

This is the simplest and the best marketing strategy that consumes very little time. By optimizing the Google My Business page there will be an immediate growth in the organic traffic as the local listings come up when there is a location-based search. While filling out the following ensure that you cover the following:

  • The business category which helps the users search for their specific requirement
  • Business description
  • Main phone number, address and hours of operation
  • Review section 

Use email marketing

Email marketing is one of the important forms of marketing and it holds true even for a dental practice. It can not only engage existing patients but also invite new ones and try to pull former patients back and is one of the successful marketing ideas. For such great ideas, you will need professional help.  It is one of the best ways to increase conversion rates by just creating a series of newsletters or emailers.  Ensure that you send weekly content to the target audience and subscribers to get better revenue.

Referral bonus system

A patient bonus referral program is a great motivation for existing patients to bring new ones to your practice. If an existing patient recommends someone to your practice and that person visits you then the referrer is rewarded with a discount, a dental product or other such things. This is a win-win situation for both you and the patient, as they get a bonus and the practice gets new patients. Moreover, doing this is simple as all you have to do is, hand the old patients referral cards or send them as an mail. 

Appointment reminders

One of the major problems in a dental clinic is that patients may not show up for their appointments. So it is essential to have reminders, be it a phone call or an app to remind patients of the visit. One can use the calendar alerts to send reminders via email or phone and remind booking confirmations.

Marketing your dental practice needs a lot of patience and dedicated work and if you don’t have the time you can always consult an expert. 

Check your Instagram followers
Digital Branding

5 Ways To Check if Your Instagram Followers are Fake

on November 28, 2019

Let’s face it. The “likes” on Facebook and “followers” on Instagram can be very deceiving. You, like many businesses, buy followers from someone. You, as a business, trust them to provide you legit and authentic accounts, but you have to be careful. There are some people who will charge you hundreds of dollars deceiving you with bots and fake accounts. This is a serious issue, and for a business owner or an influencer, this matters a lot because you clearly aren’t paying all that money for some fake likes and follows.

Yes, it’s a smart thing to buy followers from someone because if you don’t, it will take you years to establish yourself on Instagram. But as said earlier, fake likes and fake followers are the last things on Earth that you want because even your users can now identify if there’s something fishy with your followers’ figures on your profile.

Speaking of which, today, we are going to jot down some of the best ways to check if your Instagram followers are fake. Do take notes because this really can help you identify if someone selling you followers, is trying to make a fool out of you.

Are Your Instagram Followers For Real?

Are your Instagram followers real?

1- The Hide And Seek

The best technique is the hide and seek technique in which if a bot account follows you, you have to follow it back, and if it doesn’t approve your request, it will become clear that it’s just a bot. Bot accounts take full advantage of the fact that one can make his account private on Instagram. This makes snooping on them very difficult for other people, but well with this technique, you can figure things out a little.

2- Empty Accounts

Most bot accounts and fake accounts have nothing in them. No profile picture, no posts, and no information. These accounts only exist for one purpose, and that is to follow the command of software whenever it says to like or follow another account. In short, an account that has nothing on it is a big red flag that it’s a bot.

3- Use An Online Checker

People are smart now, and where there’s a problem, there’s a solution too. You can do a fake follower check on Instagram, and you’ll have all the results right on your screen. There are a lot of online sites and apps available on the Play Store that allows users to identify fake followers of an Instagram account real quick. So yes, you can opt for this if you want to check the real following of your account.

4- Look At The Followers One By One

You paid the guy, your followers increased by thousands, and you are very happy with the figure. But wait, did you check these followers individually? If not, then head to your profile and check those “increased” followers. If these accounts are blank, empty with no profile picture, and no activity, then know that it’s a bot or a fake account.

Don't follow bots

5- Peep The Numbers

Another obvious way to tell if an account is a bot or not is to check its followers. Yes, you read that right! If an account has followings in hundreds and thousands but has little to no content published, it’s clear that it’s a bot account and that you have been fooled by the person who sold you followers, likes, and comments. Again, you can conduct an Instagram ghost followers check here to ensure that those extra followers you got are some fake and bot accounts.

Conclusion

These are some of the best ways to check if your Instagram followers are fake. Use these tips, and you’ll know the number of real people who are following you and liking your product.

Digital BrandingLegal BrandingPersonal Branding

9 Rules to Create an Awesome Business Website

on November 28, 2019

Table of contents

  • Introduction
  • 9 Rules to create an awesome business website
  1. Define your website’s purpose
  2. Pick an easy-to-remember domain
  3. Get an eye-catching logo
  4. Make your website mobile-friendly
  5. Keep the pages uncluttered
  6. Keep it easy to navigate
  7. Place your contact details above the fold
  8. Have a clean & compelling CTA
  9. Keep your website’s design simple
  • The final word

Introduction

In today’s fast-changing business ecosystem, an online presence is a must for any business — from brick-to-mortar. No matter whether you’re a seasoned business owner, if you have not created an effective website yet in this changing environment, you may lose significant business opportunities.

So no matter whether you’re just getting off or an established business owner having no online presence, building a website is inevitable. As per a recent study published by Bazaarvoice, online research greatly impacts the in-store shopping decisions. The report, The Robo Economy demonstrates that about 82 percent of smartphone users consult their phones on shopping they’re going to make in-store, while around 45 percent read reviews before they purchase.

Considering the latest shopping trends, having a business website to attract buyers is crucial to growing your business. But what are the fundamentals of creating one such website? For many business owners, creating a website seems daunting. They think that creating a website needs extraordinary skills and cutting-edge tools and technologies. But it’s not true. You’ll need to know just a few rules to create a powerful business website.

Here are the top 9 rules to create an awesome business website:

1. Define your website’s purpose

Before you go ahead with the website development, it’s important to identify the purpose of your website. What do want to achieve?

You must clearly understand what your USP (unique selling point) is and what is your plan to come across. Merely knowing your industry and determining the content strategy is not enough.

Once your fundament purpose is defined, your focus should shift towards determining the actions that you want from your visitors to take after they land on your site. Is the website just for information, or to sell products/services, or to get signups?

The answers to those questions will significantly give you an overall idea of how your website design should be.

2. Pick an easy-to-remember domain

Selecting a domain for your website is tricky. Your domain or web address should be so easy and sticky that anyone after seeing it can remember for a longer period. Don’t include any number or dashes as it can confuse potential visitors to your site and harm your exposure. Also, such web addresses are not SEO-friendly.

Picking out some .com domains would be the best choice as most people are familiar with this domain over any other, which means you’ll get the most value for money when purchasing domain names.

3. Get an eye-catching logo

Images and symbols are the most effective way of communicating your message. A logo, which is often called the face of the company, is crucial to convince your customers. People will make a perception of your company based on your logo. In fact, a logo should be one of the most essential branding investments. You must not create your logo design casually.

Apart, you should also take care of other graphic design elements of your website. If you’re not sure which graphic design and logo fit your business website, hire a professional graphic designer to get them done.

4. Make your website mobile-friendly

The number of Smartphone users worldwide is growing rapidly. As per the Statista, Generation Z shoppers use a Smartphone while making an in-store purchase. They use smartphones for comparing products’ features, prices, and reviews. Therefore, it becomes imperative to have a smartly designed mobile responsive website for your business if you plan to run a successful business venture.

5. Keep the pages uncluttered

Studies have suggested that website visitors love to read clear, precise and short information. A website having too much and irrelevant information, it simply diverts visitors’ mind which leads to increased bounce rate. Give ample blank space on your web pages to breathe in. Also, whitespace increases the readability of your copy. Make sure that text and graphics on your web page are in good proportion and present a clean page.

Brainstorm if your website really needs social widgets like Tweeter feed etc. If the widget content doesn’t meet your purpose, remove it right away to make your page clutter-free.

6. Keep it easy to navigate

Creating a different website by using attractive Flash presentations may look tempting, but it might be a little difficult for your customers to quickly find what they are looking for. Therefore, it’s always advised to take the medium route when it comes to your site navigation. You should use drop-down lists with clear headings which present on every page of your website, incorporate a site map and the search bar at the top right-hand side so that it can be easily traced.

7. Place your contact details above the fold

What’s the benefit of having a website if no one knows how to get in touch with you? Of course, such a website is of no use. In fact, a website must include a “Contact Us” tab on your home page. Make sure that the contact us page contains information such as your address, phone number / mobile number and email address so that your potential customers can easily reach you out should there be any business related query.

Also, put social media links, either at the header or footer, if you use social media to connect with clients.

8. Have a clean & compelling CTA

Once the visitors have found something interesting on your website, you would like them to take an action — buy a product/service, call, sign up or download. Make sure that all of your pages have relevant call-to-action buttons/links that are clear. Also, the area around the CTAs must be clutter-free. If possible, keep them above the fold so that visitors do not have to scroll down to find the call to action.

9. Keep your website’s design simple

Avoid using fonts, colors and animated gifs which you think can distract visitors from the focus point. Keep the paragraphs short and informative, the ideal length of a paragraph is less than six sentences. Also, use bullet points that draw readers’ attention thus increasing readability.

The final word

Having a website for every business is crucial in the present day shopping environment where most shoppers search online before they finally reach a buying decision. This article aims at guiding new entrepreneurs and established business owners with no online presence alike to create an awesome business website. I hope these 9 simple rules will guide you through the process.

Cheers!

About the author

Campbell Joef is a graphic designer and blogger associated with Designhill.com , a custom designs marketplace, I generally write on topics custom clothing, concerning design and education logo, ecommerce, start-ups, small business.

Digital Branding

LinkedIn Branding and Sales Tips For Beginners

on November 28, 2019

Today, most businesses are on LinkedIn, probably including your company. But with your current efforts, are you even generating leads and converting it into sales? 

Your personal brand’s website is essential in creating connections. To establish yourself as an expert in the field, you must have great content. LinkedIn is a great platform to establish your brand, share valuable content, and convert leads into sales.

Indeed, lead generation is an essential part of the business. If you wish to gather paying customers, then you must have a good stream of leads. However, doing it on LinkedIn is not always easy. It demands skills, effort, and time. 

Thus, in this article, you will learn tips on how to generate sales leads on LinkedIn. 

1. Optimize your LinkedIn Profile

To optimize your page, polish it to make it as engaging as possible. Make it visually pleasing to make the content optimized during searches. Here are some steps on how to do it: 

  • Make Your Profile SEO Friendly – When you are filling out the information on LinkedIn, it should be SEO friendly. This can increase traffic, return on investment (ROI), and brand awareness.  Furthermore, you can compete with other business rivals and grow your business. 

Do this by conducting proper research to come up with keywords to optimize your profile.  Check what are the keywords your clients are searching for and incorporate it into your page. Proper keywords can provide you with direction, new topics, and wise use of your time. 

  • Fill Up All The Information – Fill up all the information in your profile completely. Research says you will more likely to receive inquiries if your page has all the information needed by the customers.  
  • Create A Vanity URL – A vanity URL, or branded link, refers to a descriptive and easily recognizable URL. It is a long URL that is converted to a short link to redirect from one location to another. It is different from short URLs of Goo.gl because it does not include the brand name of the person who created the link. It works by giving the audience a clear indication of the owner of the link. 

A vanity URL can increase brand awareness and improve your LinkedIn SEO. You can establish trust with your clients since people can easily recognize and remember your page URL.

  • 30-Second Commercial – Create a 30-second video commercial that answers the question “What do you do in your business?” and “What are the services that you provide?” Make sure that you include the text in your profile. This is a video pitch.
  • Showcase Your Projects – You have the chance to post the URL of your portfolio on your LinkedIn profile. Seize this opportunity. With projects, you can highlight your past work. You can demonstrate your talents and let clients understand the services you offer. 

As soon as your profile is done, don’t abandon it. Continue nurturing your page. To be a constant figure in the feeds of your clients, update your page regularly. 

Spend a minute each day to post an update for your LinkedIn network. Every time you post an update, your profile will be displayed on the feed of your connections. Make sure to add value to every post you make. See to it that everything is inviting and practical. Write articles, or share your business presentations. Finally, always take note of your goals. 

2. Write Effective Connection Requests  

Building your network is important to get the word out about your brand. When you reach out to people, you have reasons in your mind to justify why you want to connect with them. To connect with people, check their profile first. Look for something interesting and make sure to mention it in your personal message. 

For connection requests, the limit is 300 characters only. Make sure that you use this space wisely. Be straight to the point while also being genuine. 

3. Engage With Clients And Partners 

Encourage your contacts from other social media networks to connect to your LinkedIn profile, too. Thereafter, find opportunities on how to generate sales leads on LinkedIn from their connections.

Try manual searches to invite potential clients to visit your page. Join social media groups and be active in answering their questions. Post links to direct your contacts to your page. 

Remember, give the prospects what they want and need. At the end of the day, they are interested in building professional relationships. Thus, make sure that you avoid shallow marketing. Focus on professional engagement instead. 

You can achieve this by planning and conducting research. Be as detailed as possible to come up with a viable niche. Then, tailor your message to create a lasting impact. 

4. Write Recommendations For Your Contacts  

Write and post recommendations for your prospects and key contacts. After this contact approves your testimonial, it will appear on their LinkedIn profile. With this, they are more likely to return the favor. This can be a recommendation or referral, which would reflect positively on your brand.

Conclusion

It is possible to start generating leads on LinkedIn. But achieving hundreds of leads will not happen in one day. Learn to optimize your profile, connect with key people, and post content regularly. You will need to be creative on your posts to be noticed by prospects. If you are willing to exert time and effort, you will get leads in no time and win the hearts of your audience. 

Digital Branding

Google Autocomplete for Reputation Management and Other Activities

on November 27, 2019

Autocomplete is a Google feature that expedites your search process by throwing in some automated suggestions based on popular trends. Surveys tell you that this single component helps reduce more than 200 years of daily writing efforts. Ever since late 2004, this algorithm has been available for desktop, and then it became an integral part of mobile devices too. The main reason behind its widespread adoption is ease and convenience. Typing on mobile phones is comparatively tougher. Hence, it came as a welcome tool. 

However, you may wonder how to autocomplete can predict user behavior. An answer to this is that it collects information from different sources of Google searches, results, content, comments, reviews, and so on. Anything that gets more attention from people populates this space. Now, from this, one thing is clear you cannot limit its utility in terms of reducing writing efforts. If used smartly, you can benefit from it in many areas of digital marketing campaigns.

Online reputation management (ORM)

You can benefit from autocomplete in the field of online reputation management big time. When someone searches for your business or your name, he comes across autofill suggestions before your website. If it contains any negative terms about it, users can easily get influenced. So you cannot afford to ignore it. You have to be on the qui vive regarding anything that is partly or wholly negative about your business and make attempts to balance the predictions. For that, you have to detect areas where your image is highlighted in the negative light, interact with customers, and create positive feedback for yourself. 

Since social signals enjoy considerable search engine attention, you can emphasize your content, engagement, and messages there. Use and optimize positive keywords on your website and other accounts. Plus, try to establish higher positive connections so that you can gain positive reviews, ratings, and focus.

Keyword suggestions

Doing keyword analysis, which is an inherent part of all SEO techniques, is not an easy job. You have to spot the relevant keywords and the ideas that go well with them while doing search engine promotions. Although you cannot depend on Autocomplete thoroughly for this, you can start from here for content development. For best results, you can use it along with Google keyword planner and other third-party tools. It can prove hugely useful in predicting CPC, competition, and other things. 

Besides, if you intend to fill the content gap with long-tail keywords, then again, it can come in handy for you.

Customer behavior

Search patterns can reveal what your users are searching for online. They speak of their intention. If you can go deep down their intent, you can optimize your pages, messages, layout, and photos accordingly. For that, you may have to search many websites and their content also to have a fair idea of people’s expectations. When you do this, autocomplete gives a peek into strong long-tail keywords as well as user intent. You can target them through your content for different stages of the buyer’s journey and benefit. 

If you want to exploit this feature for long-term benefit for ORM and SEO purposes, contact a reliable NYC based digital agency, such as RMG Digital Solutions, for assistance. The experts can guide you properly.

Digital Branding

Tips To Prevent AdWords Spend Wastage

on November 26, 2019

Reaching the top of search results organically is a massive challenge considering the competition out there. Where SEO struggles to get you there, Google AdWords can serve quick and effective results. This paid form of advertising can take your website to the top sooner than you expect. However, the major concern is that burning money on AdWords is equally easy. This is because you tend to focus on maximizing your reach to get the highest possible number of clicks.

But you may end up adding those click costs very fast by casting a wide net since a majority of them may be irrelevant. Simply speaking, the number of people clicking your ads increases but a majority of them are not qualified leads. Considering this contradictory behavior of AdWords, you need to look for a strategy that gets you the best results while minimizing irrelevant clicks that cause ad spend wastage.  Here are some tips that can help.

Target specific audiences

The worst mistake that a PPC marketer can make is aiming too broadly. By targeting a broader audience, you may be able to reach a greater number of people. But only a small percentage of the targeted audience is likely to convert. Conversely, your campaign should target specific audiences who are more likely to convert. With this approach, you spend less and still get a higher proportion of conversions with more qualified leads clicking your ads.

Opt for modified broad match keywords

Another good idea to filter out unwanted clicks is to opt for modified broad match keywords. With the default broad match setting, your ads will appear for all the searches which are related to your keywords, not specifically the precise ones. This means that you may get more impressions but they will probably be less targeted. Inevitably, you will end up paying for clicks from the users who are least likely to convert. The solution lies in modifying your broad match keywords by appending more keywords that are likely to match the buyer intent.

Use negative keywords as well

Choosing what not to target is another smart way to curb costs and curtail wastage on your AdWords spend. A negative keyword is essentially the opposite of a regular keyword that you would want to focus on. With negative keywords, you tell Google about the specific words for which you do not want your ad to be served when they are a part of the search query. This strategy lets you eliminate the unwanted traffic and avoid worthless clicks, thus bringing down your ad spend to a considerable extent.

Track and tweak

Though you need to be bang on while targeting your audience and keywords, it won’t be enough. Keeping track of your campaign is equally important. The idea is to track its performance so that you can identify the flaws and tweak the campaign to address them. Tools such as Google Ads Cost Calculator can be of great help. This smart tool lets you know about the money being wasted on non-converting activities. At the same time, it also provides the CPA aggressiveness score for the campaign. With clear numbers, you have a picture of wasteful activities and can easily come up with a plan to reduce them.

Leverage geographic targeting

Not using geographic targeting is another reason why you may be wasting your ad spend. What if you are shipping only to a particular location but running your ads for the whole world? Obviously, you will be getting irrelevant clicks with very little conversions. The best approach is to set geographic targeting preferences for your campaign so that your ad reaches the customers at the right locations. Reaching them at the right times location-wise is equally important. These customers are the ones who can yield conversions and make your AdWords campaign more profitable as well.

Optimize for mobile

And how can you forget optimizing your AdWords campaign for mobile searches! If you are bidding on mobile searches (which you surely should consider the number of people who use these devices), having mobile optimized ads does not remain a choice. These are the ones that are tailored to deliver seamless user experiences for mobile users. Ideally, these ads should have mobile-specific CTAs so that users can easily click them. Further, they should also have corresponding mobile-optimized landing pages.

Undoubtedly, PPC acts as a catalyst for boosting a brand because it can get you on top of SERP rankings with lesser effort. However, it can be a big financial burden for your business if you fail to achieve a positive ROI with your campaign. Only the right mindset and approach can help in this context. While maximizing the clicks is one side of the picture, everything boils down to the relevance of these clicks. These strategies can definitely help you get the best benefits from your AdWords campaign while minimizing the wastage of your ad spend.

Digital Branding

How to Maximize Your Email Response Rate?

on November 26, 2019

Almost everybody today has an email account, which lets them get messages.

Email advertising is using the email’s application to send advertising messages to the audience.

Email is among the easiest, cheapest, the quickest, and most ways. Email advertising provides all the flexibility of sending any message, make it a picture, a video to you. Among the benefits of marketing is reported that it permits you to send your message if this is a significant facet for you personally.

When you send out an email like in blogger outreaching procedure, it’s generally to receive a reaction in return in the customers or possible clients, ordinarily.

What is a Response rate in Email Marketing?

A response rate is the number of answers or answers. Response rates are significant since they ease sales and production, finally earnings for the businesses. They supply confirmation that marketing is delivering the estimated or required yield on investment or not.

Response rates also inform you which readers are faithful, providing you with a means to move.

Some of the top tips to improve your email response speed are:

Boost subject line

The line is the thing in an email a receiver would read. The rates, which are, the amount of all emails opened per 100, would be increased by Enhancing your subject line. The firms have a tendency to concentrate more on the content of not the subject line and their email. If your subject line isn’t attracting, the people who the email is sent by you to, may not open it!

With, shouldn’t be a formality, it has to be private. One thing that’s performed and that is the easiest thing which could be done would be to bring the name of the company. Avoid asking questions. This raises the prices that are open, a notch up.

And the most significant issue is that the subject line should not be overly long. Anything might lead to a dip at the reaction prices to be particular.

Quality articles

The standard of articles that you write is significant in the email, but also from a post that you send to possible clients or clients. The higher the quality of the material, the more probable it is the clients (or potential clients ) will undergo the email and browse the proposal you need to offer you. The quality increases the reaction prices and helps to understand the material.

Personalization

The email that you send out has to be as private as you can. Personalization provides a sense to the readers the email was crafted for them with a person in the business.

Because it’s from the templates, the email shouldn’t be copied. There are odds of this reader moving through the content. They discard it mid-way and would stop reading. The private or exceptional that you seem, inflow, and the more probable it are, you will find a reaction resulting in eventual lead creation of earnings.

Also, remember that the email ought to be crisp and short and to the point. That the readers may eliminate interest, Should you beat around the bush. It’s ideal to be as brief as you can, to create the most as the attention folks of these people is short nowadays.

Format of this email

This facet of an email is the one that is ignored or not paid attention to. Precisely the same time that it needs to be private, and the email that you send should have a look and should provide the picture of a real person crafting it out. It could be a waste of time to devote a few hours without going through it, but the readers discarding it. To avert this scenario formatting the is needed.

To possess the perfect formatting, remove the font you might have used. Attempt to maintain the material tidy, not utilizing flashy colors or font types. Organize the substance in amounts and bullets to get ordered content and better.

Also, add your touch, which includes your signature and name along with the essential information that can come in helpful for calling you to the existing or prospective customers.

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