Category: Legal Branding

Many entrepreneurs focus on how to continually get more clients, and how to make the ones they have to spend more and buy more often. While this is an important part of business, it’s also wise to show your customers that they mean more to you than simply some better numbers on a spreadsheet or more cash in the bank.

If you want people and/or organizations to continue to spend money with your business, as well as to recommend your venture to others, it’s a good idea to show how much you appreciate your clientele. This doesn’t have to cost you a ton, either. There are plenty of ways to show customers you value their business without draining your bank account.

Get to Know Customers and Provide Thoughtful Touches

To make people feel special and appreciated, you need to know who they are and what’s important to them. Pay attention when your clients talk about their families, passions, hobbies, upcoming events, etc. Then, make an effort to show people you’re thinking of them by sending a note or gift or by making a phone call on special occasions. Get in touch on people’s birthdays or when they get married, have a child who graduates, or has some other key event happening. 

Celebrate the successes of your clients, too. For instance, if you learn that a corporate customer has won an award or opened a new location, congratulate them, send a small gift, and show you notice them and the wins they’re having. 

Also, send people quality business thank you cards at the end of the year to thank them for their patronage. Acknowledging that you couldn’t move your business forward without your customers makes people feel valued. You may want to add a gift to this Christmas expression of gratitude, too. Choose something relating to what your clients do in their spare time, such as a meal voucher at a happening restaurant for a foodie or tickets to a basketball game for a sports lover. 

Another thoughtful touch is to remember the preferences of clients. For instance, make a note of what kind of coffee or tea people like and have it on hand when you meet with them or examine which types of products customers buy and let them know when you have something similar available.

Add Value

Another way to show clients you appreciate them is to add value to them. For example, if there’s an extra job you can do for someone that won’t take you long because of your experience, but that will save your client a whole lot of time, make the extra effort. 

You can also introduce customers to other business contacts who might provide the additional services they require or who can otherwise help them achieve their goals. Plus, look for ways to help educate your customers, such as by sending out helpful updates or information about industry trends, new technologies or tools, upcoming events, or keyways clients might be able to save time or money. 

Give People as Much Personal Attention as Possible

As a busy entrepreneur, your time is limited. However, to show your clients you appreciate them, do what you can to give them personal attention on a regular basis. This is particularly essential for your top clients who spend the most money with you each year and who have been the most loyal. 

Make people feel safe knowing that they can reach you for information, advice, or other support when they really need it, rather than always being transferred to someone who is lower in rank and perhaps not as familiar with their purchase history, business setup, or needs. 

Be a Good Communicator

Similarly, be a good communicator. Your clients won’t feel appreciated or happy if you take forever to respond to their questions or requests, hurry them off the phone or out the door, or say you’ll ring them back but don’t. It’s not nice for people to feel that they’re less important than other things on your list. They don’t want to have to chase you to get assistance, either. 

Also, make an effort to get in touch with clients on a regular basis. Send an email or pick up the phone every few months to see how they are and if they need to buy more stock, hire your services again, or another type of assistance. 

When you’re chatting with customers, remember that communication is a two-way street. Don’t just talk; also listen. Notice people’s body language and display active listening, repeating things back to people to be sure you truly understand what point they’re making or the information they need. This reduces the likelihood of miscommunication and makes people feel properly heard and appreciated.

To make your customers feel special, you’ll need to invest some time, energy, and possibly funds. However, doing this will reward you in spades in both the short and long term.

Accounting and marketing make up some of the key components of every business. However, most of the time, people tend to forget the crucial role they can play and the benefit they can bring if they are utilized in concert with each other. In fact, it’s absolutely imperative to do everything within your power to maximize the cooperation between these two departments as it will give you the ability to grow and develop your business in a healthy and organic way. So, in order to help you out, today we are going to take a look at how to utilize accounting and marketing together to get the best possible results for your business.

The basic connection

First off, it’s important to understand the basics of both of these departments and how they are connected. Namely, the marketing department comes up with sales and awareness strategies with the goal of increasing the overall sales of a business’s product or service and the profit they will receive. On the other hand, the accounting department keeps a constant track of the business’s financial condition and thus directly determines how much money can be spent on marketing.

This whole process has become extremely quick and efficient with the use of modern technologies which means you can instantly use the information you get from accounting in order to maximize your marketing department’s efficiency. While this move towards digitalization is slowly taking place all over the world, places such as Singapore have recently launched plans to help the entire accountancy sector make a more determined move towards digitalization. In fact, there are many tools such as Xero accounting from Singapore that can allow you to have a constant real-time view of your finances and any changes that are occurring which can allow your marketing department to use that information to come up and determine the success of their strategies.

Determining success and measuring results

The best way for a marketing department to know if their campaign is a success is to look at the results which they will receive from nowhere else but the accounting department. This is a crucial part of every marketing campaign, not only because its goal was to have good results in the first place but because the results will show you if you are taking the right approach or if you need to switch things up in order to start seeing the results you want. Having a constant reference point of how a certain strategy is doing will also help when it comes to the realization of that strategy and give you the relevant information to help you guide it towards success.

Creating realistic projections

When coming up with a marketing strategy, the marketing department can often overestimate the results it will have, which could negatively impact the business as a whole. This is where the accounting department steps in to determine just how accurate those projections are based on past experience and concrete data. This process of making projections that are as realistic as possible is crucial when making both current and future financial decisions and won’t only impact these two aspects of your business but your business as a whole as well.

Price assessment

Price assessment is one of the most important aspects of a marketing campaign as it will determine the marketing goals that will be set. Finding the optimal pricing will also ensure your business can make a profit. With that in mind, the only way to correctly assess the prices of your products is to closely work with the accounting department which has all of the relevant information when it comes to the costs of the product and will ultimately give you the most realistic price which will highly impact the marketing departments whole strategy.

Making long term plans

If you are able to utilize both marketing and accounting to work together in your business you won’t only be able to create accurate projections of your future but you will also be able to use that information to create concrete long-term plans for your business. Marketing departments can give accounting departments business forecasts, which assist accounting in allocating resources effectively. Marketing may also provide accounting with information regarding which products or services are best sellers. If all of the information is shared between these two departments, you will be able to use it to decide on which aspects of the business to focus on.

Conclusion

Finally, it’s important to understand that having marketing and accounting work together will ultimately help you form an understanding of the bigger picture behind your business’ success or failure and will deepen the knowledge you have of your own business. That is why accounting and marketing are both integral parts of a business and having them work together will help you run your business more efficiently and successfully.

Assuming that the motivation of your employees is their own personal thing that every one of them has to resolve on their own is not just lazy but also quite counterproductive and inefficient. Sure, some people are determined on slacking and there’s nothing you can do about it, however, the majority of your employees are just looking for slightly better work conditions in order to unleash their full potential. Fortunately, with just a couple of tricks on your side, you can make your workplace productivity skyrocket. Here are five such tricks.

1. Restructure your team

The first thing you need to understand is the fact that there are some people who, although decent employees, just don’t work well with others. While their performance might not falter, they might often get into arguments with their coworkers or do other things that make the performance of people around them go down. While firing these people (after identifying them first, of course) would be the simplest solution, in the digital environment, you might have a more humane alternative. Simply allow these people to work from home as telecommuters and you’ll do everyone a favor without having to fire anyone.

2. Show appreciation

When it comes to motivating your employees, all you can do as an employer is show some appreciation for the effort that they’re investing. While some may immediately think about promotions and raises, these aren’t great solutions to this problem. Sure, you give one promotion and motivate them for a couple of days, weeks or months. Still, what do you do the next time they’re in the same spot? Promote them again? Realistically speaking, how often do you expect you can do such a thing? The same thing goes with giving one a raise. Therefore, you need to look for alternative ways of demonstrating appreciation.

3. Minimize distractions

Another thing you can do to boost productivity in the workplace is to minimize the number of distractions that your employees are exposed to. First of all, you should give every person in your employ enough personal space and do as much as you can to make the room soundproof. For instance, you can order rugs online in order to lower the volume of foot traffic across the room, thus making the place both quieter and more serene. Other than this, you can also invest in some silent peripherals like noise-canceling earphones and silent keyboards. This way, you give your entire team a significant boost.

4. Ownership of the workplace

The next thing you need to do is make everyone feel like the company in question is their own. In theory, this means that you should give them some shares in the company, however, there are a couple of ways you can do this even without undergoing such trouble. For instance, by giving them more responsibility or a chance to customize their work hours, you may ensure that your employees take you more seriously. Apart from this, the method of allowing them to work from home (which is something that we’ve already discussed) can be seen as a major reward for some of your employees.

5. Help them out

The last thing you need to understand is the fact that it’s basic human nature to care for your own wellbeing first and then worry about others. Each of your employees is primarily concerned with their own income, job stability and career path. Provided that you can satisfy these three basic needs, it’s completely realistic that you expect optimal productivity in return. If you can just show them how giving their best is in their own interest, you’ll already ensure that your business is in a much better position. For instance, by telling them how good their participation on a major project would look in their resume, you can easily make them want to volunteer for it.

Conclusion

As you can see, all of these methods are fairly simple and their effect on the productivity of your staff is quite self-explanatory. Just keep in mind that motivation isn’t always an intrinsic thing. Sometimes, suitable short-term rewards, work environment and even coworkers may have a strong psychological impact on one’s abilities and motivation. Fortunately, all of these things are something that you, as an entrepreneur, have direct control over.