Category: Personal Branding

Digital Branding Legal Branding Personal Branding

3 Ways to Increase Brand Awareness with Content Marketing

Steven on September 26, 2019

What measures the success of a business? Without a doubt, the number of sales and revenues are pretty clear indicators. However, those are not the only things you should keep track of as a business owner. The way you interact with the masses is often much more critical.

No matter what service or product you offer, it can be rather challenging to encourage your potential clients to buy it if they have no idea who you are. That brings us to another indicator of success – brand awareness.

Let’s face the truth, increasing awareness is not as easy as riding a bike downhill. As a rule, positive changes don’t happen overnight. It is a long-term goal that can be reached through consistent actions and a well thought-through strategy.

Now, let’s look at some common techniques that businesses use to reach this goal:

SEO;
Advertising;
Branded packaging;
Effective use of corporate social media accounts.

Each of these techniques can potentially help you in this endeavor. However, some of them may not suit everyone due to high costs or other issues.

Are there any alternatives? Luckily, there is another way to reach the goal. Content marketing is one of the best ways to increase brand awareness and, in this article, we are going to tell you about some of the most effective ways to alert potential customers through delivering high-quality content!

source: https://www.freepik.com/free-photo/content-word-wooden-background_4973634.htm#page=1&query=content&position=14

Content Marketing for Brand Awareness

The key to success is a solid strategy that considers your company’s spirit, the needs of your target audience, and a bunch of other factors. Another vital thing is the quality of the content itself. If it’s not written well, the chances of success will be much lower. Thus, if you have never done anything like that before, you might want to get some help from a professional writing essay service or freelance specialist.

This technique is much different from traditional advertising that focuses on bringing one-time profit. Unlike it, content marketing focuses on what really matters. It delivers relevant, compelling, and value-adding content that establishes your authoritative voice notifies people about you and eventually grows your customer base.

As you can see, content marketing is not much about selling stuff, it is about adding value, and it really works! How to get your content marketing strategy off the ground and succeed? Here are some of the best ways to do this:

Newsletters

For decades, marketers and businesses were using email as a primary channel for advertising and marketing. Today, despite the broad availability of alternative channels, email still remains widely used.

Email newsletters are great for keeping your customers engaged and increasing brand awareness. Such newsletters can share news, give valuable tips, deliver new and relevant information, and even offer free services/products.

Here are a few tips to help you get started:

Make sure it is valuable, relevant, and engaging;
Create an eye-catching topic to make the customers want to open your letter and read it;
Include contact details and links;
Engage potential clients in friendly, personable, and encouraging conversation.

If you follow these tips, you will create excellent newsletters that will help to keep your company at the forefront of customer’s minds, so be sure to try this method!

Blog

Running a company’s blog is another effective way to empower your content marketing strategy and increase brand awareness.

As a matter of fact, having a corporate blog can give you plenty of benefits if you approach it wisely. Thus, if you still don’t have one, be sure to change this as soon as possible!

Have no clue where to start? Here are a few ideas on how to build your brand through the corporate blog:

Choose topics that are interesting and relevant to your audience;
Make sure that each article brings real value;
Don’t hesitate to adopt some SEO techniques to make your articles more visible on the Web, but don’t get too hard on it;
Deliver unique content.

These tips should help you create an excellent blog that grows customers’ awareness and trust. Also, be sure to check out what your competitors deliver to their clients. This can help you get on the right track and grasp the general idea of what works well.

Social Media

Finally, building a brand is possible with various social media channels. Today, platforms like Facebook, Instagram, and Twitter have already become viral tools for marketing, advertising, interaction with the audience, and other goals.

source: https://www.freepik.com/premium-photo/new-idea-creative-concept-business-woman-hand-holding-light-bulb_2752038.htm#page=1&query=brand%20awareness&position=13

Wrapping Up

Businesses have discovered the benefits of social media and use them to accomplish their ultimate goals. It is another effective way to grow brand awareness with the help of high-quality content, so be sure to try it!

Personal Branding

How to Revive the Best 90s Fashion Trends

Steven on September 23, 2019

The 90s were, it’s safe to say, a weird time for fashion. If you were a kid in the 90s, you probably remember all the staples – some embarrassing, some amazing, but all of them secretly still with a place in your heart. Well, if you’re longing for the good old days of the 90s, don’t fret! Some of the faves are coming back into style, so you can go dust off the stuff from your childhood closet because we are bringing the crazy-colored freestyle back!

Birkenstocks

When we were kids, we really never paid attention to the shoes our moms made us wear, and later, we somehow convinced ourselves that Birks with socks are totally cool. No matter how you feel about the styling, there’s no denying that the trend is back and Birks are now a trend that is sweeping us off our feet once again. They are objectively very comfy shoes and they are particularly popular for vacations and other touristy activities because you can literally walk for hours in them and they will compliment every casual, street outfit. If you want to really push the limit, you already know that crazy-printed socks are popular now, so go on and slip them underneath to really be a trend-setter.

Mom jeans

Remember when we would literally take the jeans from our moms and wear them even though we never had the hips to fill up the denim? Well, mom jeans are definitely in again with the rise of casual street fashion. You can pull off such an effortless everyday outfit by wearing some mom jeans with sneakers, a T-shirt cropped or tied at the waist, and a bandana around your head to really channel the mom style. But, if you want to be dressier, don’t be afraid to glam it up. Put on a pair of heels, a party top and you are ready to hit the club. Word of advice: keep the bandana to keep with the same energy.

Chokers

Oh, the edgy beginnings of our rebel years. Everyone had a choker, whether it was a DIY from an old piece of cloth or lace, or whether you bought a “real one” made of velvet and with proper clasps. Chokers fizzled out for a long while, only being worn by people who wanted to express a more edgy or goth part of them. But today, they are back in a big style and you can find them everywhere. They were definitely an LA staple back in the day, but you can now find the best choker necklace in Australia and all over the world. If you want to stay away from looking goth, go with something that isn’t black – a soft color like pastel pink will do the trick just fine.

Fanny packs

These were so incredibly practical and who was it that said they weren’t cool anymore?! Well, they did, and fanny packs literally died for a good decade. But now they are back and my God is there a big debate around them. Most people who have a problem with the comeback of fanny packs are just complaining about the way they are worn. Tossing them around your shoulder like a quiver doesn’t do anything to flatter your figure. Just wear them around your waist or hips like they were intended to be worn and everyone will be happy.

Scrunchies

Your hair will no longer have to suffer the tight grip of elastics – spiral or otherwise. The original, fabric-covered scrunchies that were amazing both for your hair and as a bracelet are now back in style and people with long hair everywhere are rejoicing. Do keep in mind that scrunchies aren’t exactly discreet, so make sure you are matching them to your outfit and rocking hairstyles that work well with an exposed tie. You might want to stock up on them while they’re popular because they might go out of style and out of stock soon.

So whether you’re a 90s’ baby longing for your youth or just a gen Z who wants to experiment with styles that are from previous eras, these styles are great for everyone, and if you’re nervous about going all out and trying something big – start with a scrunchie and learn about sustainable fashion.

Digital Branding Legal Branding Personal Branding

Why Is Automation Important in Business

Steven on September 13, 2019

Changes in global trade policies brought increased demand for business to perform high-level complex functions which were labor-intensive modules. The advent of cloud computing and technological advances have made automation a reality, bringing not only quality and consistency but also governance and reliability, improving return on investment by a removal/reducing manual effort which improved operational efficiency.

1. IMPROVED OPERATIONAL EFFICIENCY: Particularly in the service industry, automation has given leverage to overcome the traditional barriers between information and communication, by enhancing customer onboarding and engagements that help generate revenues. As per Industry reports, it has been observed that customers prefer a company if they can interact with them. We know the operational cost associated with opening and maintaining a call center. Small business cannot afford to have one, but automated phone lines they can afford to look after their huge client base by providing basic information about their products or services, process payment, and other non-essential queries.

2. QUALITY & CONSISTENCY: Quality is a crucial parameter that cannot be undermined, whereas automation makes sure that all actions are carried out the same way to ensure the consistently good quality outcome, with reliable on-time results. With Automation, generating reports to scheduling social media posts or be it to deliver email marketing campaigns can be performed with ease. Data has become the driving force for contemporary business operations, which has helped firms gain key insight into consumer behavior, audience engagement and their buying patterns. Without automation, it is impossible to think about handling huge amount of data and to safeguard clients and staff information. Automation software’s like BiG EVAL provide data quality solutions for the whole life cycle of data to turn the principle into value in / value out. Hence, automation software has become an indispensable tool for business operations, which can help us maintain, recover and save data This, in turn, can provide a high level of service to your customers at low costs.

3. TIME SAVINGS: Time management is of prime importance when it comes to service deliverables. Most of the employees have been observed performing repetitive tasks which are viewed as counterproductive and boring. Automation can help automate many of these repetitive tasks, which can either reduce headcounts or deploy your employees to do something more important or scale your business. Hence this has two aspects, one that allows to use staff members more effectively and secondly to hire only staff which are necessary, cutting down on expensive outsource workers and extra staffing. Just imagine what a 30% increase in staff productivity would contribute towards business operations?

4. GOVERNANCE & RELIABILITY: Automation can handle complex work, eliminating hours of manual work without any error. One of the prime concerns with companies is to avoid human errors. Automation has not only brought expertise but also reduced processing errors. Making an error would mean operational loss with high penalty or compensation, also putting reputation at stake.

5. REDUCED TURNAROUND TIMES & COSTS: Leveraging automation would mean, teams, spend less time creating tickets, working on them and eliminating unnecessary tasks. Manual work is synonyms to perform one task at a time which is labor-intensive and need long hours, which would increase the overhead cost. Automation helps streamline the process, increase accountability, transparency and centralize processes which in turn helps to optimize the flow of information throughout, example – production, billing, servicing and more. Hence, we can claim it as the key ingredients for any company to grow and serve more clients…

6. BETTER COLLABORATION: Creating and maintaining several spreadsheets, account data is no easy job either, let alone retrieving any specific information out of them on time. Automation platforms increase transparency into business operations by consolidating data in such a way that at any point of time one can figure out the performance of the organization as well as the of the team members. Even though the implementation of automation is not cheap, need dedicated developing team who can respond to challenges posed by the change in market trends and requirements, and there are no immediate returns, still, automation is a necessity to sustain in the market.

Automation and predictions

Experts believe that there will be a complete re-embodiment of chatbot features with enterprise expectations. From being just providing simple service desk functions, chatbots may have voice and chat enabled cognitive knowledge engines that can address a range of customer requirements. Automation coming in aid to governance and compliance will be a reality, for example, EU’s GDPR will enforce organizations to automate their processes to enhance their accuracy, speed, and governance. Such encouragement will initiate setting up of automation centers by the enterprises which will be a move towards governance and compliance. Risk management, auditing, controlling and change management activities will gain prominence. For any automation please check Wyzebulb for connecting all your apps.

Digital Branding Personal Branding

Looking for a Better Brand Awareness? Why Launch PPC Campaigns When SEO Fails!

Steven on September 9, 2019

PPC or Pay Per Click Advertising is one of the most effective and affordable ways for a business to generate targeted traffic to the website. In fact, some businesses have found immense success with PPC campaigns, especially in cases where search engine optimization failed to bring them the desired results!

If you examine PPC ads, you will find that it alleviates the stress of the business being listed on the first page. It permits your business to be on the first page of a search engine and get a large volume of targeted traffic as well as visitors. The PPC ads can be seen on the right- hand side of the page results of the search engine. The PPC advertising campaign, if done correctly, can really generate a lot of ROI and targeted audience for the business, especially when SEO fails to work!

Now, the question is when and how can a business launch an effective PPC ad campaign that works?

When you have tried SEO techniques and strategies that have proved ineffective, you can resort to PPC campaigns that ensure you get faster-targeted traffic and results. The following are some top reasons why you should choose PPC campaigns for your business:

No competition- One of the biggest reasons why you should launch PPC campaigns is because it has zero competition. The process works in a special way, here the visitor searches for a particular product or service on the search engine and the possibility of them finding the product or service they want on the second or the third page is rare. With PPC campaigns, you are able to place your ads on the first page of the search engine results. Moreover, PPC campaigns actually reduce the need for spending on SEO campaigns that take time and long to show positive results.
Better visibility- With Pay per Click campaigns, you are able to get improved visibility on Google. This gives rise to more clicks and sales. So, if you are struggling with SEO campaigns, you can consult experienced and skilled PPC experts to help you get better visibility online and more revenue for your products and services.
Affordable for most businesses- Another plus point for PPC advertising is it is economical for most businesses. You only pay for the PPC ad when a visitor clicks on it. In this way, the business owner is able to save money as unnecessary costs are avoided. If you compare the costs of PPC campaigns in the long run to SEO, you will find they are much cheaper and affordable, even for small business owners.
Check whether your product or service has potential or not in the market- With PPC campaigns, you can actually check whether your product or service has potential or not in the market. PPC ads will give you real insights on the potentiality of the product or the service and whether it will succeed in the market or not. For instance, if you have launched a new product or service in the market and still unsure on how your targeted audience will respond to it, clicks on your PPC for the product or the service will give you the correct information. With SEO campaigns, you need to wait for some time to decide on whether the product offers you potentiality or not.
Better brand awareness- With the help of esteemed experts in PPC, one can increase the brand awareness of products and services with success. Skilled professionals will manage your PPC campaign to give you the desired results. Experts from esteemed companies like https://siteimprove.com/en-us/ads/ppc-management/ state that even if web visitors do not click on the ad, they will come across the name of your brand. In this way, brand awareness of your product and services increase. Moreover, when people are aware of the brand, you do not have to spend a lot of money on product launches and advertising campaigns to spread awareness. Since the ads for the product are displayed on the right hand of the first page of the search engine, you already create an online presence for your product or service with success. It is a natural method to generate traffic and get results.

Get faster results for your PPC advertisement online- With the help of PPC ads, you are able to generate faster results for your advertisements with success. When your ad comes online, and you do not have many visitors, this means that your ad is not doing well. This is where you should make changes to your advertisement. For instance, the ad copy of your advertisement might not have proper keywords or the style of writing needs to be changed. Once you get this instant feedback for PPC ads, you can improve the ad. With SEO, the process will take time to evaluate, and you need to wait for some weeks or months to see results. Changes to your SEO strategies can only be made at that time.
Location- PPC experts state that you can get the best results from your PPC campaigns if you target your customers in geographical locations. If you think that your product or service will do really well in another region or part of the globe, target the PPC ad to those customers to enjoy positive results. In a short span of time, you will get results.

Therefore, when it comes to PPC campaigns, you will find that you get short term results and better revenue. In case you have launched SEO, campaigns and have been working on it for a long time with no positive results; it is high time that you switch to PPC ads for your business. Like SEO professionals, there are dedicated PPC experts to counsel and guide you in the process. Bank on PPC companies that have proven track records and good credentials in the market. With them, you are able to improve the lead conversions of your business and generate more revenue in cases where SEO fails!

Local Branding Personal Branding

Best Wedding Present Ideas for Couples Who Just Enter Their New Home

Steven on August 31, 2019

When you have the task of buying a nice wedding present for a couple that has just started living together and are still settling into their new home, the best option would undoubtedly be something to make their new life together more comfortable, efficient and easier. That said, it’s not that difficult to find an ideal present for these two. Those of you seeking some fine ideas are welcome to read on.

1. Matching robes

This is definitely one of the best gifts that a young married couple can receive, especially if you get them the robes with their monograms as well. That way, they can match perfectly at their new home and cozy up together on those days and nights that they just want to cuddle and relax. You can do the same with towels and pajamas if you don’t think robes are their thing.

2. New bedding

Bedding is extremely important for everyone and especially for the married couple that just moved into their new home. And if they haven’t been living together before, the gift of new bedding can be a true lifesaver for them. Stocking up on bedding can get expensive, which is why it’s always appreciated to receive it as a gift. Make sure to choose a nice and soft material with stylish design.

3. Decorative bits and bobs

If the couple in question are your close friends, you probably already know their taste in decorating. This will allow you to pick the perfect gift for them. You can surprise them with trinkets that make one’s place a true home such as art, cushions, curtains, vases, candle sets, and so on. Even though there are plenty of options to choose from, things can get a bit overwhelming, which is why you should opt for this particular gift only if you’re absolutely certain that the couple will enjoy it 100%.

4. Electrical goods

You also have a ton of different gift possibilities when you want this wedding present to be a gadget or an appliance that will make the couple’s life easier. Some of the best electrical goods gifts include oil heaters with timers, lamps and electrical blankets, but appliances such as a coffee maker, especially bean to cup type (as it would do everything for the couple and they would have more time for each other), toaster and an instant pot as well. You might also consider something more specific such as an ice cream or popcorn maker if you’re sure that the couple would love and really use something like this

5. Cups, mugs, cutlery

Basically, you can never go wrong with giving a young married couple a set of essentials for their kitchen. This can be a set of plates, cups or mugs, a set of knives or maybe even good-quality cutlery. Pots and pans are also great if they’re really big on cooking. With so many modern designs and durable materials, you will definitely make the couple very happy.

6. High-end beverage

There’s something really special about filling your very own bar with drinks once you move to a new home, even when you’re not a big alcohol consumer. The act itself feels rather fulfilling and grownup, and being able to serve your guests with your own drinks from the bar is really fun. In that respect, you won’t make a mistake if you give the couple some kind of a high-end beverage to add to their bar collection. Whiskey and wine are common go-to’s in this case.

7. Furniture

Again, if you’re someone close to the happy couple, you might want to splurge on the gift of furniture. Of course, you wouldn’t be buying them something over-the-top such as a bed or a wardrobe, but if you know their style, a dining room armoire or a china cabinet may be a rather effective addition to their new home and very helpful. Of course, you can surprise them with a gift card for the store that sells furniture if you’re not quite sure what to get.

It’s always nice and rewarding to surprise someone entering a completely new chapter in their life with a useful and thoughtful gift. That said, you can’t go wrong with any of the above-mentioned suggestions. And if the couple registers for the gifts, it will be even easier for you to find the perfect wedding present.

Personal Branding

CV Writing Tips for a Career in Internet Marketing

Steven on August 29, 2019

If you are looking to polish your CV in order to increase the chances of getting your dream job in Internet marketing, then these tips will really come in handy.

Here’s a list of what you need to include.

1. Personal Information

This should include your name, address, salary expectation as well as the notice period.

2. Personal Profile

This ought to be a brief paragraph that contains your softer skills. Keep in mind that it should be targeted towards the position that you’re applying for.

3. Career History and Skills

When it comes to career history, it should be in chronological order, beginning with the most recent position. Don’t copy-paste the job specification in your most recent role as recruiters easily pick up on this one. Use it as a guide instead.

4. Technical Skills

Make sure that you include systems, languages and projects that are relevant to the position that you have been in. Also, make sure that your technical skills are quantifiable by including things like timelines, percentages and figures. These help the recruiters visualize your success.

5. Education

This should again be arranged in a chronological manner, beginning with the most relevant qualifications. If relevant to the position, highlight your dissertation- although this is mostly for graduates. If you feel that you need a professional help with writing your CV, editing and proofreading it, as well as stating your education achievements, you can turn to best writing services review site to find your perfect writer who’d be happy to assist you.

6. Interests

This is one of the ways you set yourself apart from the crowd. Avoid saying things like playing football, socializing with friends and going to the movies and instead which team you play for, films that you enjoy and where you like going. Impressive interests always help you stand out, such as rock climbing, sword swallowing, and the like. However, you should never lie as it might put your career on jeopardy down the line.

Personal Branding

Top 5 Puzzle Solving Tips For Beginners

Steven on August 22, 2019

There’s no doubt that computer games are great and playing them brings immense joy, but there are people in the world who would prefer solving a puzzle instead of playing Fortnite or Pubg. Yes, you read that right, and right now if you are here, chances are that you are also one of those people who love the feeling of accomplishment when you solve a puzzle.

Speaking of solving puzzles, sometimes these puzzles are so tricky that they can easily confuse you and it can take you hours to solve a simple puzzle just because you are stuck in one place. If this happens to you quite often and if you really don’t want to waste all those hours being stuck at your puzzle, then stick with us till the end of this article.

Today we are here with five of the best and the most effective puzzle-solving tips for beginners that will come in handy to you in all the puzzles and mystery games.

5 Great Puzzle Solving Tips

1- Come Up With A Plan For Puzzle Solving

Before taking a whole one wide stab at the puzzle, stop for a while and just analyze the puzzle and think of a good strategy to solve it. It’s obvious that no one strategy can work for you in all the puzzles, so always first analyze the puzzle you want to solve and then think of a good strategy that can create a win-win situation for you. Without a plan, it will be very difficult for you to solve the puzzle and complete it in the first place.

2- Don’t Overthink

The moment you start overthinking, you lose, and even the easiest of all puzzles will start confusing you. Also, always know that when you start overthinking and if a puzzle confuses you a lot, the first thing you need to do is to think of a very advanced mathematics strategy to solve it. Trust us on this one as we have seen a lot of people using some really complicated formulas to solve different puzzles so do try this too.

3- Look For Patterns

Remember what we said about analyzing the puzzle first? Well, that’s exactly what you need to do to figure out patterns. Sometimes there are proper repeating patterns in the puzzles, and all you have to do is to find out those patterns. You also need to start moving the pieces because that’s when you’ll be able to figure out the pattern. The more pieces you put into position, the easier the puzzle gets.

4- Work Backwards

If you have ever played maze puzzles in your childhood, you probably already know what we are talking about here. All you need to do is to work backward and then try solving a puzzle. We’ll be honest with you on this one that it’s all about stopping for a while and analyzing all the pieces that you have in front of you. In the “work backward” technique, you need to see the end of the puzzle and then start from there.

5- Don’t Give Up

There’s no such puzzle that’s “impossible”. The truth is that all the puzzles can be solved and it’s all about you not giving up. Take some rest in between, relax your brain but don’t give up no matter what. Believe it or not, puzzle-solving can increase your productivity and creativity, which is something everyone wishes for. So, stay consistent with your efforts, and we assure you that you will get that joy from the feeling of accomplishment. All you have to do is to be patient with the puzzle and calm your brain down.

About The Author:

Rebecca Zamolo is a social star and entertainer who is best known for her comedic videos on her self-titled YouTube channel, which recently surpassed 7 million subscribers. She is also one-half of Matt & Rebecca YouTube channel alongside her husband. Rebecca regularly produces challenge videos, puzzle and game videos, and 24-hour challenge videos. She is also known as the inventor of the gamemaster.

Personal Branding

Need an additional source of income? The best Home-Based Business Opportunity

Steven on August 11, 2019

The best home-based business opportunity, through Big Ear Inc., means that you become a provider for Big Ear, a company that offers ear protection. This home-based business opportunity will add an additional source of income while you try to make ends meet, or if you want to have disposable income. The provider for this home-based business opportunity is the ideal position if you like to socialize and sell important products.

Big Ear Inc sells two main types of ear plugs: Solid Ear Plugs, and Custom-Fit Earplugs. They are called Big Ears, and, as a provider, you will play a role in the selling of each.

Provider

Your best home-based business opportunity starts with becoming a provider, which sells Big Ear hearing protection products. The provider will also be active in the community, enjoy socializing, and with produce Big Ear Solid Earplugs. During your time as a provider, you will:

Take impressions of ears. The process is simple. You will take a cast of a customer’s ear, collect their money, and then mail the impression to Big Ear Inc. Your client will have their earplugs within 21 business days. More importantly, you’ll get paid for your role in the process. You will also not be involved in any part of guaranteeing the warranty, which will make your role easier.
MakeSolid Ear Plugs. This process is quick. In 45 minutes, you can make your client a pair of Sold Ear Plugs. You can also make multiple sets at once.
Spreadthe word of the importance of hearing protection. This is how providers give back to the community. By spreading the word, many clients, neighbors, and friends will be spared from having tinnitus and other hearing damage. As a provider, you will make your community healthier.
Have a local presence. Network, network, network! Without having a solid network of clientele locally, you will not make a lot of money. Having a local presence is key to building up the number of clients that you cater to in a given week, month, or year.

Extra Income

If Big Ear accepts you as a provider, you are well on your way to making money. As a provider, you are given franchise rights to sell Big Ear products. In this part of the best home-based business opportunity around, you can earn extra money from:

Taking impressions of ears for filtered ear plugs. Simply take a cast of your client’s ears, collect their money, and mail the impression to Big Ear Inc. The company will take care of the rest, and your client will have a set of ear plugs within 21 days.
Producing Big Ear Solid Ear Plugs. The process takes only 45 minutes. Since multiple sets can be created at once, the more sets you make, the more money you make as a provider.

Travel

Since a provider will need to travel in connection with their job, that means that all travel can be written off on taxes, making it the best home-based business opportunity around. Providers will take road trips to places such as trade shows, sporting venues, boating shows, and any other venue where hearing protection may be needed. The best part is, it’s all deductible on taxes, which will put even more money in your pocket. A provider will travel to some of these locations:

Trade Show Events. Trade shows deal with a variety of topics. Whether it’s technology, the latest sporting gear, or any other event, Big Ears are relevant in almost all of these trade shows. And, you’ll get a tax deduction just for selling your products! The Solid Earplugs are the best sellers at trade shows.
Sporting Venues. Do you like seeing your favorite team play? How about selling Big Ears? How would you like to do both AND get a tax deduction? This is what Big Ear offers.
Boating Shows. Do you like boats? Do you like making money? How about selling Big Ears while enjoying boating? How about it all being tax-deductible? This is why this home-based business opportunity is a must.

Helping the Community

As a provider, you have the opportunity to make this the best home-based business opportunity around as it will allow you to give back to the community. By spreading the word of how important hearing protection is, you will help many community members preserve their hearing. You will also help them prevent hearing loss or damage, such as tinnitus or partial deafness.

A Full Inventory

Nothing is more embarrassing than trying to sell an earplug, only to find out that you don’t have it in stock. Big Ear Inc. will make sure that you are not shorthanded when it comes to earplugs. You will have a wholesale list of products, from mixed martial arts (MMA) earplugs to college marching band earplugs, all at your disposal. These earplugs are also high-margin earplugs, meaning they are the most requested and relevant, so you won’t have to try in vain to sell them, making the best home-based business opportunity even better.

Your inventory will include earplugs from the hottest markets, including:

Industrial earplugs
Motorcycling earplugs
Aviation earplugs
Sports earplugs
Swimming Earplugs
Mixed Martial Arts (MMA) earplugs
Biking Earplugs
Marching Band Earplugs

Exclusive Rights

Finally, the provider will have exclusive territorial rights in which to sell. This means that no other person can become a provider who also lives in your area. This will apply both to your production of Solid Ear Plugs, and the taking of impressions for Big Ear Custom Fit Products. Thus, you will have no competition with someone locally, and be able to maximize your profit.

With all of these benefits, this is a must. You can protect the hearing of those you love, go on road trips, and manufacture hearing protection, all from the comfort of your home and community. It is certainly worth a look!

Your clients will love your products. You will love your additional income. This will be your best home-based business opportunity yet!

Digital Branding Legal Branding Personal Branding

Why Negotiation Is Important for Digital Marketers

Steven on July 31, 2019

Did you know that 72% of all online purchases start with a web search? Online marketing has become the key to driving sales.

The Marketing Agency Growth Report 2018 shows the increase in demand for digital marketing has meant increased client expectations, which in turn means more competition. Savvy digital marketers are enrolling in the best sales training courses in NYC. These courses help in gaining competitive advantage and improving service offers. Here are eight reasons why negotiation is now key for digital marketers.

Builds Better Client Relationships

Negotiation can help foster collaboration, which strengthens the marketer-client bond. For effective dealmaking, the marketer has to listen keenly. Effective listening allows you to pinpoint client needs.

The client may not always be able to clearly explain their needs. A marketer with sales training can use their questioning skills to assist their clients. Questioning can also help to find hidden interests. In turn, you create a shared understanding that can lead to strong business ties.

Delivers Quality Solutions

When negotiating a digital marketing contract, an expert marketer uses skilled questioning. This helps find which results the client wants. Clarifying needs also enables the marketer to provide high-quality solutions. Some of the questions you can pose include:

What are your marketing goals?
What is the impact of not achieving your marketing goals?
What is a successful marketing campaign for you?
What results did you accomplish with your marketing last month/quarter/year?
What metrics do you use to measure marketing performance?
How do you measure lead quality?
What marketing tools do you use?
Do any service level agreements exist between marketing and sales?
What’s your marketing budget?
What’s your customer acquisition cost?
What’s your customer lifetime value?
What are your sales, cross-sell, and upsell strategies?
Who is your target market?
Why are you thinking of changing marketing agencies?

Avoids Conflict

Negotiation courses equip marketers to create mutually beneficial terms through clear communication. Working towards win-win outcomes sets up a positive working environment. When conflicts do occur, the marketer and client can fall back on their communicated agreement.

A marketer with strong communication skills also gains a more detailed insight into client needs. They are therefore able to create custom solutions to increase client satisfaction. The marketer also gets to correct assumptions the client might have.

Increases Opportunities

Negotiating with clients can increase business opportunities in many ways:

Case Studies

Achieving amazing results for your client can be material for your next pitch. With permission, you can use the client as a case study to attract new clients. Having examples of your success can turn negotiations in your favor.

Cross-sells

The client might approach the marketer with only one need. However, the client may later reveal a more complex challenge that may need multiple services.

For instance, your client may request SEO services. However, superior results may be achieved if SEO is joined with paid listings.

Upsells

Sales training courses can help reveal chances to deliver solutions with premium fee levels. A client who wants SEO services may value the benefits of content marketing, for example.

Negotiation Training Increases Competitive Advantage

As a digital marketer, you want your clients to view your service as superior. Meeting your client allows you to persuade them of the superior benefits you provide. Skillful persuasion may lead to clients being more willing to pay more for your services.

Having strong negotiating skills is helpful when discussing pricing with suppliers. You may be able to increase profits by lowering costs. This can be for media buying, publishing sponsored posts, purchasing ads, etc.

Finally

Digital marketing brings in leads, filling up the sales funnel, which results in client revenues. It’s important for digital marketers to master negotiation skills. These skills can help train you to close deals, create more opportunities, and gain competitive advantage.

Personal Branding

These Are the People Our Textbooks Warned Us About

Steven on July 28, 2019

Often times, students look at their schoolwork and classes as dry and boring, or feel like the subject matter doesn’t relate to their real lives. There’s a tendency to see school as a chore to get through rather than a vital means of self-improvement.

To some extent, this is unavoidable. On the surface, a subject like Geometry doesn’t appear to have much application in the life of a teenager. And the dusty events of hundreds of years ago seem incredibly removed from anything going on today.

But our textbooks don’t just hold a bunch of test questions to be answered. There’s a wealth of knowledge and wisdom that absolutely can be applied to our world today. It simply requires a bit of critical thinking and analysis.

When we buy textbooks, we’re buying a record of the shared collective of knowledge accumulated over the centuries. And that knowledge can show us many things. Perhaps one of the most underrated things our textbooks can teach us is how to avoid the mistakes of the past.

One lesson history especially teaches us is that certain archetypes crop up over and over again. Certain types of public figures have caused harm at various points in time, and while the exact circumstances differ from case to case, the broad strokes are the same

Here are some of the people history has warned us to be wary of.

The Obstructionist

Our history has taken many twists and turns, but when stepping back and looking at the big picture, we can see gradual and sustained progress.

More people are free and given power to dictate the course of their lives. Fewer people suffer from constant indignity and inequality. While there may be disagreement as to the finer points of morality, most would agree with the quote from the great Martin Luther King Jr. who said, “The arc of the moral universe is long, but it bends toward justice.”

But our history is full of people who oppose that slow march toward justice. Those who, for either selfish reasons or obdurate clinging to the status quo, fight against the basic and inalienable rights of the people.

In the present, it’s not always easy to discern which issues touch on those basic rights, and in what ways. A good rubric to use is considering the absolute humanity of any given citizen. Strip away any specificities, and ask yourself whether that person deserves certain general rights and privileges.

If you find someone consistently falling on the side of denying a specific person or group of people rights and privileges which would be acknowledged in that general thought exercise, this person may be an obstructionist. A person fighting against the tide of history, and someone who will be looked on as an antagonist in hindsight.

The Demagogue

Long before the widespread adoption of democracy, there have been people who have tried to gain or maintain power by appealing to ‘the people’ as a broad group. There is certainly nothing wrong with trying to address the needs and wants of the majority of any group or nation. In fact, this can be a great virtue when it causes a leader to prioritize the needs of society as a whole over that of a small but powerful minority.

However, the demagogue takes this concept and twists it, perverts it into something incredibly dangerous and harmful. The demagogue seeks to channel the will of the majority, rather than responding to it. By appealing to base emotions like fear, anger and resentment, the demagogue attempts to convince people that they are being attacked, being beset and hindered by the willful actions of some enemy.

Often times, this enemy is a smaller subsection of the nation or group. The enemy acts as a rallying cry and a reason to take more and more drastic measures. And conveniently, these measures increase the personal power of the demagogue, tightening their control over the reins of government. And this is true motivation of the demagogue – to gain control.

If you see a public figure appealing to fear and anger, attempting to stoke the majority into a state of animus toward some ‘other’ of any kind, this figure has been found many times in our history. They have rarely turned out to be motivated by goodness or selflessness.

These are only a couple of the types of people our history books have warned us to beware. Throughout the years, many of the same types of threats have faced us, and we’ve tried to address those threats and problems in a variety of ways.

Many of the failures of the past come down to the same motivations: Greed, fear, selfishness, cowardice, rashness and a host of other negative traits. Often times, a ruthless desire for power and control leads to serious problems down the line.

Our textbooks have shown us both heroes and villains. Looking back on history decades or centuries after the fact, it’s easy to identify a seeming hero or villain. It’s harder to do that in the present day, when the history has yet to be written.

Maybe it’s too simple to label anyone as a hero or villain, but our history can show us what it looks like when a person is dangerous, capable of awful things. The first step to identifying those people is buy textbooks from which take in the knowledge in the first place. Only after we have learned from history can we apply it to the present.