Digital Branding

3 Important Tips to Cut Videos That Appear Smooth

on February 28, 2019

https://www.pexels.com/photo/two-person-watching-video-on-laptop-1321732/

Cutting videos involves more than just placing one clip after another in the sequence that you want them to be in. The exact point that you end one clip and the point that you start the next are important, as is the content of the clips, frequency of the cuts, and numerous other factors.

The impact that your cuts can have on business videos is significant. A video that is cut well will appear to transition smoothly and keep the audience focused on your message. On the other hand a video that is not cut well will be jarring to watch, and distract viewers.

Although cutting videos that appear smooth requires skill and experience, there are three important tips that you can use to get started on the right track.

 

Use Action Cuts and Match Cuts

Two of the smoothest types of cuts that you can use in your video are action cuts and match cuts.

To use action cuts you will need to transition from a clip that shows a particular action taking place, to a clip that shows that same action continue. Similarly to use match cuts you will need two clips that have significant similarities in terms of the action, subject, or subject matter.

Because these cuts have similar threads connecting the clips across the transition, viewers will tend to focus on them. That will make the cut less obvious, and the overall transition will be smoother.

 

Never Forget the Audio

While you’re focused on making sure your video is smooth, don’t forget about the audio. As smooth as the transition of your video clips may be it will still be jarring to viewers if the audio is disjointed by the cut.

In some cases you can get around this problem by using L cuts and J cuts that both allow you to cut the audio independently of the video. If you use an L cut the audio from the first clip will keep playing for a short while after the video has transitioned, whereas if you use a J cut the audio from the second clip will start playing before the video transitions.

 

Hide the Presence of Jump Cuts

Jump cuts are one of the most jarring types of cuts, but are unfortunately all too common when cutting videos that are shot using a single camera setup and recorded from a fixed perspective. Essentially you’ll be cutting to a point later in the same clip, and the subject will seem to ‘jump’ to a different position all of a sudden.

If you have no other option you should try to hide the presence of jump cuts in your video. One option to do that is to insert a cutaway in between both the clips, or the other is to reframe one of the clips so that it looks visually different enough – though that may affect its quality if you crop too much.

Conclusion

Try using these tips the next time you cut a business video and see for yourself the difference that they make. All that you need is a video cutter, and for example you can use Movavi Video Editor if you want to be able to quickly and easily cut your videos.

The more that you cut videos, the more you’ll get a feel for the right point at which you should transition from one clip and join the next. Unfortunately there is no shortcut for that, and it will require that you keep on cutting videos and observing how each cut affects the flow of the video.

Digital Branding

Best Way to Setup a Dropshipping Business Quickly

on February 27, 2019

https://pixabay.com/illustrations/dropshipping-oberlo-shopify-3264486/

 

Drop shipping is a prevalent model of business for novel entrepreneurs, especially millennials and Gen Xers, because of the skills of internet marketing that are outweighing financial capacities. Since you do not require handling or stocking the things on sale, there is a possibility of starting a drop shipping business with minimal funds.

An e-commerce site operating the drop shipping model buys and sells products from manufacturers and third-party suppliers, who then fulfill the order. This cuts your costs of operation and frees up the time needed to focus on the efforts of acquiring new customers.

If you want to start a drop shipping business that competes with giants in the retail sector, and you are doing it on a minimal budget, use the steps below. While it does not need a lot of funds to start this business, it requires a lot of hard work.

Choose a niche

The niche of choice needs to have less focus and something you are interested in genuinely; the product range that does not have a focus on the market. In case you are not passionate about your niche of choice; you will be apt on getting discouraged; since it takes so much work to scale your drop business successfully. Below are a few aspects to consider while choosing a niche;

Look for attractive profits

While running a model of the drop shipping business, the whole focus is on marketing and acquisition of customers; therefore the work needed to sell an item for twenty dollars is the same as selling a product worth one thousand five hundred dollars. Choose a niche with expensive products.

Low costs of shipping are vital. Although the manufacturer or supplier will handle shipping in case the price is very high, it will function like customer repellant. Look for something which is affordable to ship, and this will offer you the option of providing free shipping to clients and absorbing the cost as an expense of the business to attract additional sales.

You need to make sure that the product is appealing to impulse buyer with income that is disposable. When you put your focus on driving website traffic, you will want to experience high conversion rates because the majority of visitors will never come back. The things you are selling need to trigger impulse appeal and buys to individuals with the ability to purchase immediately.

You need to make sure that people are searching for the product actively. Employ the keyword planner and trends from Google to check common terms relating to your niche. If there is no one searching for what you want to sell, you are already dead before even beginning.

Create your brand

The drop shipping business you start will have a lot of value if it is possible to rebrand what you are selling and give it your look. Seek a line or product that can be white labeled and sell it as your brand with customized branding and packaging.

Sell something which is available locally

You need to pick something that clients cannot find on the streets. In this way, you become beautiful to potential customers.

Carry out competitive search

You need to remember that you are competing with competing with other operations and retail giants like Amazon and Walmart. This is where many potential shippers miss it since they look for products with no or little competition. It is a sign that there is no demand for that item.

There are a lot of reasons why products may not have so much competition, like manufacturing and supplier issues, high costs of shipping, or poor margins of profit. Seek for items with the tournament since it is a sign that the demand is high and model of the business is sustainable.

Secure the supplier

Partnering with wrong suppliers can ruin your enterprise; therefore it is crucial not to rush through this step. You need to conduct due diligence. Many drop shipping businesses are overseas, which make communication important in terms of the ability to understand one another and response speed. In case you are not one hundred percent confident in the skills of contact of the supplier, move on with your search.

Alibaba has a tremendous online resource for identifying and communicating with potential suppliers and manufacturers. You need to make sure that you ask many questions and learn their capacity to the product in the vent the business is growing. You need to make sure that they can scale with you.

Learn from other drop shipping business entrepreneurs who have gone through this path. There are a lot of sources of information, from tech and business blogs to subreddit about drop shipping. This topic is favorite since it helps in avoiding costly mistakes to the supplier.

Constructing an e-commerce site

The easiest and fastest method of launching a website which support the drop shipping model is by use of the simple platform of commerce like Shopify. You do not require a tech background to be up and running and has many apps to assist increase sales volumes.

Even when you have a small budget that can allow you to employ a web development and web design firm to curate a custom solution, it is wise to use plug and play options in the beginning. After becoming established and some revenue is streaming in, you can then explore added customizations of the site.

Create a plan of acquiring customers

Having a great site and great product is good; however, without the clients to purchase, you do not have a business. There are many ways of attracting potential clients, but the option that is effective is starting an ad campaign on Facebook.

Conclusion

You need to track all metrics and data that is available for the growth of your business. It includes Facebook conversion pixel data and Google analytics data; if that is your primary channel of customer acquisition. When you want to track each conversation to know the origin of the customer and the path they took on the website that led to sales; it helps you to scale what is functional and eliminate what does not. You will not have to put in place a set and forget the marketing or advertising solution. You have to fine-tune current campaigns and test new opportunities, which will allow for a shift in the battle to spend or know the date of optimizing your budget.

Digital Branding

5 Blogging Tips That Will Make Your Blog Successful

on February 24, 2019

https://pixabay.com/en/workplace-office-desk-blogging-2303851/

For whatever reason you would opt to blog, may it for business or personal matters, the main aim is to reach a vast majority of people and ensure that you resonate with most of them. Well, most people will comfortably start a blog, pay various agencies to advertise, and then they think that’s it. No, rather, in order to successfully run a blog you need various tips that would ensure you achieve great success at blogging. Let’s dive into it.

1.    Find your passion

What drives you into blogging in the first place? Or if you already have a blog, what drove you into that specific niche? In order to achieve that top-tier status in blogging, you must love and enjoy the topic that you are handling. There is much ease and comfort writing content for content you love, rather than just trying to search on what you heard by hearsay of people that writing on a certain niche pays better. Let’s say you have passion for Yoga, or cooking for instance, it wouldn’t make sense trying too hard in a poetry blog or even a travel blog that are not in your interests.

2.    Invest in Good Gear

There are certain blogs that most of us just glance and they are off to another page. Well, why is it hard for people to stick to your blog? One major aspect is the quality of content that is offered. Some blogs are covered with gibberish and fluff while also have very poor photographs that it is a complete turn off.  Investing in the right gear has the powers of making a blog look very professional. What do we mean by gear? Well, one important aspect to consider is always a camera. Blogs that involve images, like traveling, food, product reviews, and such, it is imperative that you have a very clear DSLR camera that will deliver great content. Other than that, there is the software gear like WordPress software, email marketing software, the Adobe Suite and various plugins that you will need at the end of the day to ensure your blog looks really professional and neat.

3.    Content and consistency

In order to achieve success with your blog, you need to always have content to deliver. Content that is geared to capture the attention of your audience from the first to last bit of the blog. Then, your blogs should be consistent and within a specific time-frame. If you do on a daily, weekly, on a fortnight, or the least being a monthly basis, then you need to maintain the same consistency. This keeps your audience always eager and looking forward to the next blog.

4.    User-friendly interface

One of the appealing things a blog offers is an interface that welcomes its readers. An interface that resembles when the internet was conceived has very low chances of surviving or competing with numerous of the modern interfaces that are supported or hosted by a number of web hosting platforms. Try and look out for what suits your kind of blog, so that it would be appealing for readers to get that professional look whenever they are reading your content.

5.    Gear content to suit mobile

Lastly, as the world is busy changing, more and more people stick to their phones, and it is likely that most people that will read your content are doing it at the comfort of their phone. Well then, the content that you generate should be geared to suit mobile users. People will dash to their phones between breaks, while commuting, while cranking some miles in the treadmill, you name it, but these are still the people that will look at your blog at their best convenience.  The least is to make sure that your blog content is geared to mobile interfaces too.

 

Author Bio: Mashum is a Blogger, Entrepreneur & Online Marketing Expert. He is the co-founder and chief marketing officer at BloggerOutreach, the company that provides Blogger Outreach Services. Mashum is the founder of Viacon.

Local Branding

8 Personality Traits of a Successful Salesperson

on February 23, 2019

In sales, nothing is perfect. However, there are some ways that you can be a successful salesperson, and one of them is possessing and cultivating certain traits that make you stand out from the others. Here are eight personality traits successful salespeople possess.

 

1. Resilience

One thing’s certain when you’re making sales – you’ll get rejected a lot along the way. Rejection is inevitable in this line of business, but the successful salespeople learn how to get back up. This personality trait is called resilience to rise above failure.

Above all traits, it’s crucial that, as a salesperson, you must have the resilience to survive the world of sales. For example, when selling cars, you most likely won’t be able to sell to the first ones that you meet. So, you need some resilience to be able to get past your failures and move forward.

 

2. Conscientiousness

The most successful salespeople don’t only care about selling for the sake of selling. What makes them great is their high level of conscientiousness. This means that they have a very strong sense of responsibility and reliability. They put their work to heart and make it their goal to provide the best service. By having a conscientious personality, you can build strong professional relationships and loyalty with your clients.

 

3. Adaptability

Many things happening around the world affect your business and your sales. When selling, you have to know the different market forces, economic conditions, and political issues while being able to have a feel of the client’s quirks and motivation to make a purchase. This almost happens simultaneously, and a successful salesperson would know how to adapt quickly and navigate through this.

 

4. Drive

Top performers and successful salespeople have a common trait, and that is being driven either by achievement or other meaningful things. Salespeople who have a goal in mind and do everything to achieve it are bound for success. By having a goal-oriented and driven mindset, they are able to strategize their ways of selling to be able to close the deal. Whether you have experience in sales or not, having a driven personality will make all the difference. Because of this trait, you’re also able to be the best version of yourself.

 

5. Confidence

Confidence is key to closing sales deals. Every successful salesperson believes in the product they’re selling. You have to exude confidence when marketing your product or service so that your client will believe you and buy from you. If you don’t believe in your abilities or you’re unsure of your product, it will definitely show in your dealings and presentations, and your performance will suffer.

6. Good Listener

Another personality trait of successful salespeople is their ability to listen attentively. An example of a lousy salesperson is one who keeps on talking, monopolizes the conversation, and forgets to listen to the client. Salespeople who listen to clients are able to provide solutions to the problems of the customer and satisfy their needs and preferences through their product or service. So, make it a point to listen to your clients before you aggressively push your offerings.

 

7. Approachability

People skills or soft skills are vital for someone in the sales force. In your day as a salesperson, you’ll encounter a lot of people and will need to talk to them. You need to be accommodating to the people you meet for the first time and understand their specific needs immediately. By being approachable, customers won’t be intimidated to talk to you and be more trusting.

8. Hardwork

Successful salespeople understand that closing the deal isn’t the end of a sale. Along the way, the client may have another problem, and a good salesperson is always ready to help him out. Following this stride, you must be hardworking to be able to accommodate all of the concerns of your customers.

You must provide an end-to-end service for your clients so that they’ll be satisfied and come back to you for future sales. As a bonus, if your client is pleased with your service, they can recommend you to their family, friends, and coworkers. This is how most successful salespeople made it big in the industry – through word of mouth and recommendations. Think of these as some kind of brand marketing program for you.

Conclusion

The personality traits listed above are what separates a successful salesperson from an average one. Acquire and enhance these traits in order to make a name for yourself in the competitive world of sales.

Local Branding

How to Inspire Your Restaurant Staff to Work Harder

on February 22, 2019

Running a restaurant is hectic, stressful, and, sadly, often unsuccessful. All ways to add calm and structure should be embraced right away. With this in mind, here are some methods you can use to keep staffing at your restaurant organized.

Make Use of the Latest Tech

Using apps to order food is the latest trend, but there are apps developed especially for restaurants themselves so they can keep their staffing organized and even significantly reduce labor costs. When things run smoothly behind-the-scenes, everybody’s job becomes easier to do. You can use the latest employee mobile scheduling apps as a means to automate scheduling and streamline communications with your whole team, a win for everybody.

These apps can reduce the time it takes to make a schedule of 80%. This eases frustration and means employees have more time to work where they’re most effective. It is comprehensive of leave requests, availabilities, and group chats so that you can easily contact your whole staff if a shift needs to be picked up in an emergency.

The interface is intuitive for everybody to use, and integrates easily with Point of Sales systems commonly found in North American restaurants. It can also forecast labor costs, and provide managers with a log book function so they can all be kept on the same page.

Give Willingly

Your staff deals with customers who may get angry about the food or the service, rightly or wrongly. If a customer has a complaint, your staff should be preemptively given permission to offer them something on the house, like dessert or a drink. This empowers them and relieves them of the pressure they’d feel if they had to bear a customer’s anger without having the ability to placate it.

Even if a mistake is made, no employee should ever feel like they need to cover for it out of their pocket from their tips or docked salary. To begin, this may be illegal depending on the conditions, and the money to be paid will come from your end, but think of it as a worthwhile investment in bolstering your frontline workers and ensuring your customers are satisfied.

Motivate Via Friendly Competition

Rewarding your staff is a classic motivator. You can set up a prize for the employee who reaches the highest sales targets. You can offer an extra paid day off to the winner, or something fun that doesn’t cost money, like naming a menu item after them. Be creative.

Get to Know Them

It’s sad when any employee feels alienated from the job they’re doing, and you want the people who work for you to feel driven to do their best. Asking questions about their live shows them that you don’t see them as merely a waiter, a busboy or a cook. You don’t have to undermine manager-employee boundaries, but developing a personal connection with the people you work with (besides being a lovely thing!) brings a human element to the job which may make them more likely to dig in and grind when there’s hard work to be done.

These are just a few methods to inspire your staff, and there are others. But try these out, and your restaurant will see positive results in no time.

Local Branding

Tips on Choosing The Right Pens for The Right Occasion

on February 16, 2019

Gifting a pen can indeed be a task. There are so many factors that you have to consider. Should you go for a ball pen or an ink pen? What color should you opt for? Would your gift match the personal style of the receiver? Likewise, there are so many things that you need to take care of. Here are some tips which you can find helpful while choosing the right pen.

Whom are you gifting?

The type of pen you choose depends upon the person you are gifting it to. Your male friends would prefer a chunky pen that is easy to hold. A heavy pen also gives a sense of control. If you are not directly related to them then opt for something that has a classic design as well as finish. Go for materials like sterling silver. On the other hand, if you are buying a pen for a woman then go for stylish and elegant options. Lightweight pens that are sleek would really appeal to a woman. You may choose the color if you know her preference. Otherwise go for a golden, silver or even black colored pen. Many companies keep the color of their promotional pens neutral so that both men and women can use them.

How old is the person?

If you are buying a pen for a child then we recommend opting for an ergonomic design. This will help the little one is holding the pen properly. Go for a robust design that can last longer. The same goes for people that are too old. Ergonomic pens are your answer! Although if you are gifting someone who is middle-aged then there is scope for experimenting.

The profession of the giftee

A pen is mostly used in the corporate setting. The job role of the giftee will help you find the perfect fit for their ambiance. A classic pen with a minimalistic design is ideal for a professional setting. The traditional corporate jobs usually prefer pens that are formal. You may gift a fountain pen if the person has a profession of a lawyer, doctor, director or any authoritative figure. Parker pens are also a great option for such people.

Similarly, students and teachers use the pen for a really long time which is why you should opt for comfort. See if the brand you have chosen is popular for its comfortable grip and durability. Those who are designers and artists would appreciate luxury pen brands. You can easily gift them with pens that are designer and full of detail. They are sure to appreciate your efforts. For those who are frequent travelers, a pocket-sized pen would work wonderfully. Opt for a type that does not leak like a ballpoint pen.

Personal Style

The type of pen you gift also depends on the personal style of your giftee. Your recipient could be fashionable, classy, reserved, serious, or gadget-obsessed. You must find the right type of pen for your giftee. While studying the personality of the giftee just try to look for gifts that would match their personal style. Look at the way they dress and the things they use. This will give you a fair idea of what to gift.

What is the occasion?

What you choose also depends on the occasion. If it is a wedding then gift feather quill pens. Silver or golden fountain pen would be great for an anniversary. If you are gifting a colleague or associate then go for a traditional gift. Fountain pens are perfect when you want to emphasize luxury.

Thus, with the help of the above tips, you can choose the right pen to gift. You may also consider engraving the pen for your brand merchandise. Engraving the name of your company is a great way of brand promotion.

Legal Branding

What Is PayPal Working Capital & How Could It Help Your Business?

on February 16, 2019

Many businesses will need to seek additional funding at some point throughout their lifetime, whether it be to invest in their long-term growth, or simply to solve issues with cash-flow. But, with so many finance options out there, finding a funding option that best suits your business’ needs can at times feel overwhelming.

According to a recent report, PayPal Working Capital is a funding solution which is rapidly increasing in popularity, particularly amongst small business owners:

  • 30,000 UK businesses have now benefited from the £3.6 billion that PayPal Working Capital has loaned globally since its inception in 2014. 

But What Exactly Is PayPal Working Capital?

Also known as a cash advance, your business can receive up to £150,000 in business funding, which you then repay using a pre-agreed percentage of your PayPal sales.

There areno periodic interest charges, nor monthly bills or pre-payment fees. You simply have just one fixed fee to repay, the amount of which is determined by your business’s previous PayPal sales and account history.


Applying:

The application process itself only takes around five minutes, whereas the application for a typical bank loan can take hours and may require you to come to numerous follow-up appointments. With Paypal you can easily apply online, and if your application is accepted, you can access the cash within just minutes. making it an immensely quick and convenient option.


Repaying:

When it comes to making repayments, these will be automatically taken from your PayPal account whenever sales are made, so the process is always hassle-free. Your business will start to pay back the advance four days after you receive funding and the percentage that you repay is always pre-agreed. In other words, you won’t encounter any nasty surprises.

PayPal also gives its users the option to make extra payments, giving you the ability to pay off your cash advance sooner if business is booming. It is also worth noting that any revenue your business makes outside of PayPal does not have any influence on the loan, both in terms of how much money you receive, and in term of the repayments.

Things To Bear In Mind…


There is a minimum level of repayments that you are expected to meet every 90 days, but this is usually no more than 10% of the total amount borrowed.

How Can PayPal Working Capital Help Your business?

  • With the chance to have significantly increased funds available to your business within minutes, there is a whole new world of opportunity offered up to you with PayPal Working Capital UK could give you the chance to refurbish your shop, run a new marketing campaign, or start up that new project you have been planning for months.
  • The gentle repayment scheme that PayPal offers should allow you to enjoy your cash advance and the opportunities for growth that it brings you without feeling under time-tight pressure to pay off your debts.
  • The fact that the repayment percentage has been decided upon by you personally, you’ll know exactly what to be expecting each month. This in turn allows for simpler and better financial planning on your part within your business, allowing you to feel more in control of your business’ growth commercially.
  • The rapid nature of such financial product also makes it a no-brainer solution if ever you bump into any nasty financial emergencies. Say there is a serious and unexpected problem with the electricity within your business that requires an electrician’s immediate attention. If you do not have the funds to pay the electrician, PayPal funding has almost instantaneously got your back.

Whereas, if you were to apply for a traditional bank loan instead, you would be left waiting weeks before had received the money, leaving you and your business meanwhile in a muddle.

Notably, 70% of PayPal loans made in the past year happened outside traditional bank branch hours, again bolstering its more convenient and accessible nature, which is becoming more and more essential in our busy, modern-day society.

PayPal Working Capital is a modern and convenient option for any small business owner in need of a quick and easy helping hand with their finances. Its flexible and speedy nature allows for an increased wealth of opportunity, allowing for the development of your business, but also a simple solution to any financial emergencies might that crop up.

Digital Branding

10 Reasons Why to Choose an Animated Explainer Video for Your Business Promotion

on February 16, 2019

Animated explainer videos became a smart way to explain the words of businesses or brands, and in the long run, such videos are now an essential part of marketing. An animated explainer video is a good advertising tool, which save both money and time of businesses. Other than that, it’s impossible to overemphasize the significance of powerful visuals in your business promotion.

Below are some of the reasons why you must use an animated explainer video for promoting your business:

Very Entertaining

More people love watching videos for the reason that they can easily understand everything in a short duration and in an entertaining way.

Explain Things Better Than Words

According to studies, it was proven that powerful video can stick to the minds of end users for a long time compared to a catchy slogan. As results, while videos can be used for promoting products or services of any businesses, such can explain what they could do for their customers better.

Creative

Animated explainer videos can tell a story in various ways. There’s no need of this kind of video to be grounded in reality. Just make sure that it goes well.

More Dynamic Compared to Texts and Images

Animated explainer videos can bring more interests in end users because of their dynamic nature in comparison to plain texts or static images. Majority of sales funnels these days include videos at some point throughout the process. Videos done well may pay for itself quickly.

Boost Conversion Rates

Aside from attracting potential visitors to your website, businesses can convert visitors to sales. That is what animated explainer videos may do for companies.

Spread Like Wild Fire

Animated explainer videos can be shared with other people easily through social media platforms. So, they may help spread positive points regarding your brand or product.

Clarifies Product’s Objective

Words may be tricky while describing products. However, through the use of explainer videos, it’s easier for businesses to get rid of the guess work. Other things are shown better in videos.

Provides Better SEO Ranking

People often search for simple and quick ways to understand about any products or services of brands. With videos, businesses may enjoy greater exposure and could bring better ranks on search engines. Besides, Google is the owner of YouTube.

Make More Customers Interested with Your Business

Based on the studies, it was proven that many visitors are curious to know the video details compared to reading blocks of texts to read messages. Thus, it can be said that videos may boost the interest of your target audience.

Audience Can Easily Retain the Details

In some studies, majority of individuals have high levels of retaining details when watching videos instead of listening from the information. With animated video for business, you can quickly capture the attention of both visual and auditory learners, which can provide you lots of benefits.

Digital Branding

The New Wave of Franchise Marketing

on February 16, 2019

https://www.pexels.com/photo/laptop-with-marketing-display-1496192/

Franchise marketing requires the producing of a marketing plan. A franchise is a corporation that provides individual units of business locations or websites that sell specific products in order to generate leads. Franchise opportunities are many and the buyer of that franchise has to be sure of what they want to get themselves into while knowing more about the field. Franchises need to market their business in order to get ahead and marketing existing franchise locations in their local area. If you do not already have one, developing a franchise marketing strategy should be something you plan now.

Franchise ownership offers immense flexibility with your hours as opposed to a 9-5 conventional job, even if it is a work from home job. Franchise ownership means you can work with somebody or hire somebody to work for you while that person buys an aspect of your franchise so they can start one. Franchises can stay functional because out of 20,500 business opportunities studied, 65% survived after four years.

In order to start a franchise properly, you have to research the competition. Every business has competition. Franchise marketing requires awareness of having such competition on hand. Franchising is one option on how to start a flow of significant income. Entrepreneurship thrives on knowing what your goals are and why you want to become an entrepreneur, to begin with. You have to know your goals before you find a franchise that is a good fit for you. The thing is, you cannot become an expert in everything, but you have to pick a niche that is in line with your interests. That niche doesn’t necessarily have to be something you know about but it can be something you need other people to do for you if you cannot do something on your own.

There are certain roles for a franchise owner. The first is being the owner that is not there but hires people. Second, as an example, hairdressing being a hands-on opportunity because the owner ought to be a hair stylist. However, with regard to setting up a franchise, you need to know who your direct competitors are, where other franchise locations are in relation to yours, and what marketing efforts the competition is making. You can Google what you think are your direct competitors. Marketing a franchise is about building a brand image from your idea that gets turned into a brand in the first place. Branding requires several guidelines.

You need to decide what your franchise will be about, based on your own interests. You have to make sure that you are ready to invest and to make sure it is a good investment or not. You need to model a good cash flow with your business plan since a business plan is a living document, recording the plan for success.

To start a franchise, you have to decide on an investment budget and sometimes for food service, it can be $15,000. Ultimately, you need a franchise that can generate revenue or gross sales. Choosing the right franchise is essential to your success because you need to know what the rent is, how much salary you will pay towards your employees, and, in particular, how much the utilities at your building will be. As an owner, you also have to decide how much your own salary is worth, give or take how much money you invest in the business that you can give back to yourself.

You have to decide how much you are going to invest in the business up front. Your personal goals involve either spending time with your business or staying at home a lot. Your investment budget can be less than $10,000 or upward of $1 million give or take how much you are planning on spending. You need to get equipment and inventory if you are going to start your own franchise anyway, which adds to the start-up costs. You also have to figure out how you will succeed against your competitors in a quantifiable manner.

Digital Branding

Digital Marketing Techniques to Help You Rebrand Your Business

on February 15, 2019

Digital marketing has gained massive popularity in the past few decades as a tool for promoting businesses. If you are setting up a new business or if your previous business is lagging behind then digital marketing can be your savior and can help you rebrand yourself into something significant. Let us go through some important digital marketing techniques, which can essentially be life-saving for your business and can help you gain just the visibility you need to become successful.

Search Engine Marketing

The entire internet is based around massive search portals, which we refer to as Search engines. The objective is to rank higher than your competition through specific keyword research and other related factors. All these factors come under the SEO umbrella. When a strong SEO strategy is in place, your company/offerings will rank higher for keywords, which are associated with your brand, which will, in turn, bring more visibility to your business. This visibility not only offers you more clientele but can also draw in potential candidates, which can be liable for your success. With the changing global environment, SEO strategies are becoming essential for the success of any business, which either wants to establish an online presence or wants to grow exponentially. So make sure that your business joins in with the changing trends to benefit from them.

Work on your Web Design

Web Design elements are exceedingly important to make the right impression on your customers. A number of instances, poor or inefficient web design is the root cause behind a struggling online presence. We need customers to spend enough time on our web pages so that they make a comfortable purchase. Even if they do not originally intend to make a purchase, the design elements need to be attractive enough to trigger an impulsive buying reaction. It needs to be acknowledged that informed customers tend to be more critical when they visit specific websites. Any mistake can set off their mood, which will affect your conversion rate.

Hiring a Specialist

There is a probability that you are new to the domains of internet marketing. Remember that you can always hire a professional to aid you in your quest. The same goes if you have difficulty in improving your web design elements. Professionals can give you a head start and help you streamline your processes in a short period of time. Most people hesitate in hiring professional services due to the associated costs. However, what they fail to comprehend is that initial spending can help them save a lot in the longer run. Not everyone is good at everything that is a fact. So it’s best that the right resource is allocated for the right task to improve productivity.

Creating Online Press Releases

Press releases present a great platform for presenting your information to the public in a formal setting. Once you have generated enough PR, press releases allow various media bodies such as newspapers, journals, and websites to create articles based on your press releases. These generated articles will, in turn, draw attention towards your work and your business in general. Press releases also present a formal setting to inform your clients where you are moving towards with your business and your future prospects. Reliable business growth and potential will, in turn, lead to better positioning in front of the masses.

Holding Events and Contests

Online events and contests have become viable sources of marketing in the last few decades, attributed largely to the massive induction of social media platforms in our daily routines. Word of mouth spreads like wildfire these days and a satisfied customer can very well be your ticket to glory. Giving away certain samples and test offerings help majorly because when these things make a positive impression on someone with connections, people are going to know about it. Try giving a proper personality to the event or giveaway that you are hosting so that they connect well with the masses and will be easy to remember especially if it is or becomes a recurring thing. Arranging these things around public holidays and trending fads is also an effective strategy. For a live online event, remember that it is crucial that you are connected to the internet and updated round the clock to entertain your audience. Your internet connection needs to be sufficient to back you up. If you are lagging behind in this department, go through some of the Xfinity packages in your local vicinity to support your cause.

Maintaining multiple blogs

Content writing acts as building blocks for SEO strategies. Maintaining blogs is becoming more popular by the day and various major companies own and maintain blogs to connect with their niches. Considering the part blogs can play in your success, it is advisable to maintain more than one blog if possible. The best way is to make complimenting blogs, which can assist one another and your offering in an effective way. For instance, if you are into selling health care products, one of your blogs can assist people in finding cures to various diseases. A complimenting blog can help them find the best products available in the market for those diseases and so on. The right written words, presented at the right venues in just the right setting can be magical for audiences as well as the business owners. Be informed, be creative and be vigilant in updating your content so that you can be well on your way to success.

Adopt Influencer Marketing

Influencers have become quite formidable all around the globe due to the easy availability of social media channels and related media channels, which have made exposure quite readily available. Influencer marketing helps you connect with your audiences through influential personalities. For instance, if you are into selling video cameras, an influential V logger endorsing or promoting your product online you need some fast internet connection such as cox internet to help you boost your business and would, in turn, bring in more sales through their audience base. Similarly, you can target various influencers related to your niche, approach them and ask them for collaboration. Influencer marketing is also less expensive when compared to certain other marketing channels, which is an added benefit. Applying these techniques will require effort and commitment but the results, which can be obtained through their implementation, will be well worth the effort spent. Out of the box, thinking is crucial to turn around your financial numbers especially if the conventional techniques don’t work. We would highly urge you to try these digital marketing techniques and if luck has it, the results will surely be satisfying.

Author Bio

Robert James is an MIS with vast experience and research on personal and home security tech and gadgets. He also writes on Mediacom Cable Packages. He is an MMA Fighter and Technology enthusiast with a will to act. Tech Writer and Researcher with a flare to review the latest security tech and gadgets

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