Digital Branding

Get the Bigger Deal by Opting for Search Engine Optimization

on March 11, 2019

https://pixabay.com/photos/seo-sem-marketing-optimization-web-758264/

You sit on your desktop looking for the best online deals on fashion merchandise. What do you usually do? You merely Google the results and look for the ones that suit you. More often than not, you click on the ones at the top. Do you ever wonder what makes those sites appear at the top? Is it their popularity?

However, the main reason why they appear at the top is their optimization in accordance with the search engine. Search engine optimization has been a defining moment for the change in online advertising and digital marketing industry. Most websites prefer to optimize their content for it to appear at the top of the search results in Google. It has specific strategies which help your site grow in terms of stature.

 

A Brief on the Working of SEO

How does SEO make it possible for your website to appear at the top? Well, it’s not such a complicated process. Every site stands for its content, as it should. The content is the main structure which makes your website strong. In the working of SEO too, it’s the content which plays a significant role. For it to work, you would have to be well-versed with keywords and searches of your content.

What happens is, we target a few specific words from our content and use it as keywords. The experts set keywords according to the searches on Google. For example, if we see a few words which have a vast range in the search history, we can set them as our keywords. It sets up the content is such a way that Google tracks your content up whenever people use those words to search the internet.

It is mainly this strategy which works in Search Engine Optimization. Not only the text content but it also works with various other forms of content available in the web world. Going deep down the context would help us know more about how SEO event works. However, companies usually hire SEO experts such as SEO Company Los Angeles to help them out with the optimization of your content.

 

Working over Videos

Videos are by far the best means of boosting your web content. When you have well-framed video clippings which go well along with your website and its content, it is bound to boost your content for search engine optimization. You don’t need proof to believe how vital videos can be in capturing people’s attention. Once you go away with grabbing the attention, half of your work is over.

Statistically too, videos have seen a rise in their use over the years. Recent developments in the industry have placed videos way above other kinds of content in the market. As you scroll through videos, you get to see various types of content which unknowingly grabs your attention towards a specific product. It is this skill which you require if you wish to excel in this field.

 

Benefits of Incorporating SEO

Websites all over the world look to incorporate SEO into their systems. There have to be substantial reasons behind this. Optimizing your content is more important than you might think. Let’s see the benefits of SEO below:

  1. Low Cost and Maintenance

SEO is unlike advertisement where you pay for your products’ advertising. It is something which comes with skill and information. You hire SEO experts to optimize your content, and you are good to go. You don’t need any extra payment over the online sources to boost your content. Some people go for illegal sources and spend money, but the effort ultimately goes in vain, as they fail to focus on their content.

One should know that spending extra money is not going to get them anywhere. It’s their effort and quality which can do so.

  1. Increase in Traffic

Optimizing your content means a definite increase in web traffic. Statistically, most websites opting for SEO have witnessed a considerable increase in traffic. It’s obvious when your content appears on the top of the search results that you are bound to see an increase in web traffic. The growth would not be there overnight, but it would be steady enough to keep you guessing. You have to keep patience for the result.

  1. Enhancement in Credibility and Stature

For a brand, its credibility stands on top of its priority list as it should. As a webmaster, it is obvious for you to look for a way out which helps you enhance your credibility. You can use social media platforms, your nearby sources, and other means to propagate your brand credibility, which are good ways of promoting your brand. However, SEO lets you have a look at the bigger picture.

Using SEO, when your content appears on the top of search results, your potential customers are bound to think about your brand as a high-end one. This impression of your brand on your potential customers demands a strategy. SEO helps you have that.

 

  1. Return of Investment

Your expectations for your investments rise higher with the amount that you consider for investing in a project. With SEO, you land in an entirely appropriate place where you get more than your expectations. The effects on SEO on your web traffic are most of the times higher than what you usually expect for a certain amount of expenditure. So, the return of investment that you get in SEO is one of the best.

  1. You are ahead of your competitors

If a concept becomes popular, its demand is bound to increase. With an increase in demand, the competition also increases. Considering a lot of people are already starting to look for SEO experts to expand their business online, you should not waste any time in getting started. It would make you stand with your competitors who are already in this field and give you an edge over those who aren’t.

Business is a race where you need to strive to get better every day. Don’t simply do it because everyone is busy doing it but, do it because it’s the way to go.

Legal Branding

The Only Guide You Need to Read Before Buying a Business in Distress

on March 2, 2019

The task of putting up a business can be quite challenging, to say the least. As with almost all ventures, starting from scratch is often the best way to go, but also the most time-consuming and it also requires the most effort.

 

Couple that with the fact that there’s no guarantee that your business is going to thrive, especially if the market you intend to compete in is over-saturated, and you’ve got a sea of uncertainty that’s bound to discourage many would-be entrepreneurs.

 

And so, it’s no surprise that many might want to instead invest in a dying (but already established) business. After all, all that needs to be done is to breathe new life into the business. And while it’s true that the easiest route to take here would be to simply engage the services of the seasoned lawyers at the McQuarrie law firm, it’s always best to at least have an idea of what exactly you’re getting yourself into.

 

But being the savvy readers you are, you’re already aware that taking over a failing business is not as easy as it may seem on paper. There are many considerations that you have to take into account, and here are some of the most important ones.

 

Buy Assets, Not Stock

 

As you may have already guessed, acquiring assets serves you, the new owner, in two primary ways. First is that you’re going to be able to offset any liabilities that you’re likely to incur. Apart from this, you’re also going to obtain an improved tax basis with regard to these assets.

 

However, it’s very important to understand that while this is indeed a general principle, caution be must taken, especially since each and every deal is different and they should all come with their own structures and negotiations.

 

Fraudulent Transfer Protection

 

If assets from a distressed business are purchased before a Chapter 11 Bankruptcy is filed, you risk facing a fraudulent transfer challenge later down the road. If creditors show that there was indeed a fraud that was committed, the sale can be nullified.

 

To avoid such a scenario, you need to build proof on record that there was fair judgment taken by getting a fairness opinion from a recognized bank, and that there are already procedures in place to pay off the creditors.

 

The Purchase Price Escrow

 

Unless a buyer has a guarantee from a credit-worthy partner or stockholder of the distressed business, you as the buyer can hold a significant amount of the purchase price in escrow to avoid the risk of having your purchase price treated as an unsecured claim. This can happen if the business you meant to purchase decides to file for bankruptcy AFTER the acquisition of assets.

 

The Section 363 Sale

 

This method of purchase is deemed as one of the most efficient because not only is it a faster process, but it is also a significantly cheaper process. This is the method of choice for many businessmen for a multitude of reasons that deserve an entire article of its own.

Legal Branding

Importance of Videography and the Top Three Advantages

on March 2, 2019

Image source

The legal world has several methods to ensure that the proceedings go well! Videography is one of the most important methods used in courtrooms for a decade. It’s still in use today! With technological advancements and new techniques, the videography quality has increased manifold. Other than courtrooms, it’s also a part of depositions and caters to many legal matters.

However, merely deploying legal videography methods is not a smart idea! You need to be tuned into the legal implications of the process. And for that you can opt-in to contact a professional law firm. As you research online, you can browse through NAEGELI Deposition & Trial and other similar names that are prominent in this business.

Advantages of legal videography

The main benefits of legal videography are as follows:

1. Helps you to record everything

Typically, used for deposition videography is effective in keeping track of questions, answers, statements and other aspects of a trial. Every video file is permanent evidence of all that got said, declared and agreed on at the court. And this caters to two important trial purposes.

First, you have video evidence of all that the court has accepted or denied. And all these aspects can work hand in hand to impact the verdict of a legal case. And second, you need to be aware that legal cases sometimes don’t make it to the trial for an extended time. Hence, when the trail starts, it might just sustain for a long time. When you have a video record of all that got declared in the depositions and other trials, you exactly know who said what and when. It will help you in generating meaningful points.

2. Helps to strengthen your association with the juror

When we are speaking about jurors, proof indicates that most jurors are likely to keep important data that they seek. It is done in comparison to the data that they hear. And videos are counted as visual and practical proof that everyone can see. It also functions as a means to connect faces to statements. And this will impact the jurors.

Also, videos are better evidence than transcripts or voice recordings. With a video, you can have a look at the facial expression, body language, and the like that helps judges to decide better. Videos express the non-verbal signs better, for instance, tone, voice intonation, and the overall demeanor of a person. It gives statements better credibility.

3. Helps you to save pointless expenses

Most people think that legal videography is expensive! The truth is it’s not. Other than the two advantages discussed above, making a video in a courtroom or during a deposition can help you save money. You will have the chance to share those video files in courts. It is helpful when you can’t get a witness to attend the court in real-time. It’s mainly when some people stay in different time zones. The entire process is cost-effective. Also, today there are advanced video conferring tactics that can help in court proceedings as well.

These are three significant advantages of legal videography. However, when you hire a service provider to work, ensure that the firm has a reputation for providing the best service at the best service charge.

Digital Branding

3 Important Tips to Cut Videos That Appear Smooth

on February 28, 2019

https://www.pexels.com/photo/two-person-watching-video-on-laptop-1321732/

Cutting videos involves more than just placing one clip after another in the sequence that you want them to be in. The exact point that you end one clip and the point that you start the next are important, as is the content of the clips, frequency of the cuts, and numerous other factors.

The impact that your cuts can have on business videos is significant. A video that is cut well will appear to transition smoothly and keep the audience focused on your message. On the other hand a video that is not cut well will be jarring to watch, and distract viewers.

Although cutting videos that appear smooth requires skill and experience, there are three important tips that you can use to get started on the right track.

 

Use Action Cuts and Match Cuts

Two of the smoothest types of cuts that you can use in your video are action cuts and match cuts.

To use action cuts you will need to transition from a clip that shows a particular action taking place, to a clip that shows that same action continue. Similarly to use match cuts you will need two clips that have significant similarities in terms of the action, subject, or subject matter.

Because these cuts have similar threads connecting the clips across the transition, viewers will tend to focus on them. That will make the cut less obvious, and the overall transition will be smoother.

 

Never Forget the Audio

While you’re focused on making sure your video is smooth, don’t forget about the audio. As smooth as the transition of your video clips may be it will still be jarring to viewers if the audio is disjointed by the cut.

In some cases you can get around this problem by using L cuts and J cuts that both allow you to cut the audio independently of the video. If you use an L cut the audio from the first clip will keep playing for a short while after the video has transitioned, whereas if you use a J cut the audio from the second clip will start playing before the video transitions.

 

Hide the Presence of Jump Cuts

Jump cuts are one of the most jarring types of cuts, but are unfortunately all too common when cutting videos that are shot using a single camera setup and recorded from a fixed perspective. Essentially you’ll be cutting to a point later in the same clip, and the subject will seem to ‘jump’ to a different position all of a sudden.

If you have no other option you should try to hide the presence of jump cuts in your video. One option to do that is to insert a cutaway in between both the clips, or the other is to reframe one of the clips so that it looks visually different enough – though that may affect its quality if you crop too much.

Conclusion

Try using these tips the next time you cut a business video and see for yourself the difference that they make. All that you need is a video cutter, and for example you can use Movavi Video Editor if you want to be able to quickly and easily cut your videos.

The more that you cut videos, the more you’ll get a feel for the right point at which you should transition from one clip and join the next. Unfortunately there is no shortcut for that, and it will require that you keep on cutting videos and observing how each cut affects the flow of the video.

Digital Branding

Best Way to Setup a Dropshipping Business Quickly

on February 27, 2019

https://pixabay.com/illustrations/dropshipping-oberlo-shopify-3264486/

 

Drop shipping is a prevalent model of business for novel entrepreneurs, especially millennials and Gen Xers, because of the skills of internet marketing that are outweighing financial capacities. Since you do not require handling or stocking the things on sale, there is a possibility of starting a drop shipping business with minimal funds.

An e-commerce site operating the drop shipping model buys and sells products from manufacturers and third-party suppliers, who then fulfill the order. This cuts your costs of operation and frees up the time needed to focus on the efforts of acquiring new customers.

If you want to start a drop shipping business that competes with giants in the retail sector, and you are doing it on a minimal budget, use the steps below. While it does not need a lot of funds to start this business, it requires a lot of hard work.

Choose a niche

The niche of choice needs to have less focus and something you are interested in genuinely; the product range that does not have a focus on the market. In case you are not passionate about your niche of choice; you will be apt on getting discouraged; since it takes so much work to scale your drop business successfully. Below are a few aspects to consider while choosing a niche;

Look for attractive profits

While running a model of the drop shipping business, the whole focus is on marketing and acquisition of customers; therefore the work needed to sell an item for twenty dollars is the same as selling a product worth one thousand five hundred dollars. Choose a niche with expensive products.

Low costs of shipping are vital. Although the manufacturer or supplier will handle shipping in case the price is very high, it will function like customer repellant. Look for something which is affordable to ship, and this will offer you the option of providing free shipping to clients and absorbing the cost as an expense of the business to attract additional sales.

You need to make sure that the product is appealing to impulse buyer with income that is disposable. When you put your focus on driving website traffic, you will want to experience high conversion rates because the majority of visitors will never come back. The things you are selling need to trigger impulse appeal and buys to individuals with the ability to purchase immediately.

You need to make sure that people are searching for the product actively. Employ the keyword planner and trends from Google to check common terms relating to your niche. If there is no one searching for what you want to sell, you are already dead before even beginning.

Create your brand

The drop shipping business you start will have a lot of value if it is possible to rebrand what you are selling and give it your look. Seek a line or product that can be white labeled and sell it as your brand with customized branding and packaging.

Sell something which is available locally

You need to pick something that clients cannot find on the streets. In this way, you become beautiful to potential customers.

Carry out competitive search

You need to remember that you are competing with competing with other operations and retail giants like Amazon and Walmart. This is where many potential shippers miss it since they look for products with no or little competition. It is a sign that there is no demand for that item.

There are a lot of reasons why products may not have so much competition, like manufacturing and supplier issues, high costs of shipping, or poor margins of profit. Seek for items with the tournament since it is a sign that the demand is high and model of the business is sustainable.

Secure the supplier

Partnering with wrong suppliers can ruin your enterprise; therefore it is crucial not to rush through this step. You need to conduct due diligence. Many drop shipping businesses are overseas, which make communication important in terms of the ability to understand one another and response speed. In case you are not one hundred percent confident in the skills of contact of the supplier, move on with your search.

Alibaba has a tremendous online resource for identifying and communicating with potential suppliers and manufacturers. You need to make sure that you ask many questions and learn their capacity to the product in the vent the business is growing. You need to make sure that they can scale with you.

Learn from other drop shipping business entrepreneurs who have gone through this path. There are a lot of sources of information, from tech and business blogs to subreddit about drop shipping. This topic is favorite since it helps in avoiding costly mistakes to the supplier.

Constructing an e-commerce site

The easiest and fastest method of launching a website which support the drop shipping model is by use of the simple platform of commerce like Shopify. You do not require a tech background to be up and running and has many apps to assist increase sales volumes.

Even when you have a small budget that can allow you to employ a web development and web design firm to curate a custom solution, it is wise to use plug and play options in the beginning. After becoming established and some revenue is streaming in, you can then explore added customizations of the site.

Create a plan of acquiring customers

Having a great site and great product is good; however, without the clients to purchase, you do not have a business. There are many ways of attracting potential clients, but the option that is effective is starting an ad campaign on Facebook.

Conclusion

You need to track all metrics and data that is available for the growth of your business. It includes Facebook conversion pixel data and Google analytics data; if that is your primary channel of customer acquisition. When you want to track each conversation to know the origin of the customer and the path they took on the website that led to sales; it helps you to scale what is functional and eliminate what does not. You will not have to put in place a set and forget the marketing or advertising solution. You have to fine-tune current campaigns and test new opportunities, which will allow for a shift in the battle to spend or know the date of optimizing your budget.

Digital Branding

5 Blogging Tips That Will Make Your Blog Successful

on February 24, 2019

https://pixabay.com/en/workplace-office-desk-blogging-2303851/

For whatever reason you would opt to blog, may it for business or personal matters, the main aim is to reach a vast majority of people and ensure that you resonate with most of them. Well, most people will comfortably start a blog, pay various agencies to advertise, and then they think that’s it. No, rather, in order to successfully run a blog you need various tips that would ensure you achieve great success at blogging. Let’s dive into it.

1.    Find your passion

What drives you into blogging in the first place? Or if you already have a blog, what drove you into that specific niche? In order to achieve that top-tier status in blogging, you must love and enjoy the topic that you are handling. There is much ease and comfort writing content for content you love, rather than just trying to search on what you heard by hearsay of people that writing on a certain niche pays better. Let’s say you have passion for Yoga, or cooking for instance, it wouldn’t make sense trying too hard in a poetry blog or even a travel blog that are not in your interests.

2.    Invest in Good Gear

There are certain blogs that most of us just glance and they are off to another page. Well, why is it hard for people to stick to your blog? One major aspect is the quality of content that is offered. Some blogs are covered with gibberish and fluff while also have very poor photographs that it is a complete turn off.  Investing in the right gear has the powers of making a blog look very professional. What do we mean by gear? Well, one important aspect to consider is always a camera. Blogs that involve images, like traveling, food, product reviews, and such, it is imperative that you have a very clear DSLR camera that will deliver great content. Other than that, there is the software gear like WordPress software, email marketing software, the Adobe Suite and various plugins that you will need at the end of the day to ensure your blog looks really professional and neat.

3.    Content and consistency

In order to achieve success with your blog, you need to always have content to deliver. Content that is geared to capture the attention of your audience from the first to last bit of the blog. Then, your blogs should be consistent and within a specific time-frame. If you do on a daily, weekly, on a fortnight, or the least being a monthly basis, then you need to maintain the same consistency. This keeps your audience always eager and looking forward to the next blog.

4.    User-friendly interface

One of the appealing things a blog offers is an interface that welcomes its readers. An interface that resembles when the internet was conceived has very low chances of surviving or competing with numerous of the modern interfaces that are supported or hosted by a number of web hosting platforms. Try and look out for what suits your kind of blog, so that it would be appealing for readers to get that professional look whenever they are reading your content.

5.    Gear content to suit mobile

Lastly, as the world is busy changing, more and more people stick to their phones, and it is likely that most people that will read your content are doing it at the comfort of their phone. Well then, the content that you generate should be geared to suit mobile users. People will dash to their phones between breaks, while commuting, while cranking some miles in the treadmill, you name it, but these are still the people that will look at your blog at their best convenience.  The least is to make sure that your blog content is geared to mobile interfaces too.

 

Author Bio: Mashum is a Blogger, Entrepreneur & Online Marketing Expert. He is the co-founder and chief marketing officer at BloggerOutreach, the company that provides Blogger Outreach Services. Mashum is the founder of Viacon.

Local Branding

8 Personality Traits of a Successful Salesperson

on February 23, 2019

In sales, nothing is perfect. However, there are some ways that you can be a successful salesperson, and one of them is possessing and cultivating certain traits that make you stand out from the others. Here are eight personality traits successful salespeople possess.

 

1. Resilience

One thing’s certain when you’re making sales – you’ll get rejected a lot along the way. Rejection is inevitable in this line of business, but the successful salespeople learn how to get back up. This personality trait is called resilience to rise above failure.

Above all traits, it’s crucial that, as a salesperson, you must have the resilience to survive the world of sales. For example, when selling cars, you most likely won’t be able to sell to the first ones that you meet. So, you need some resilience to be able to get past your failures and move forward.

 

2. Conscientiousness

The most successful salespeople don’t only care about selling for the sake of selling. What makes them great is their high level of conscientiousness. This means that they have a very strong sense of responsibility and reliability. They put their work to heart and make it their goal to provide the best service. By having a conscientious personality, you can build strong professional relationships and loyalty with your clients.

 

3. Adaptability

Many things happening around the world affect your business and your sales. When selling, you have to know the different market forces, economic conditions, and political issues while being able to have a feel of the client’s quirks and motivation to make a purchase. This almost happens simultaneously, and a successful salesperson would know how to adapt quickly and navigate through this.

 

4. Drive

Top performers and successful salespeople have a common trait, and that is being driven either by achievement or other meaningful things. Salespeople who have a goal in mind and do everything to achieve it are bound for success. By having a goal-oriented and driven mindset, they are able to strategize their ways of selling to be able to close the deal. Whether you have experience in sales or not, having a driven personality will make all the difference. Because of this trait, you’re also able to be the best version of yourself.

 

5. Confidence

Confidence is key to closing sales deals. Every successful salesperson believes in the product they’re selling. You have to exude confidence when marketing your product or service so that your client will believe you and buy from you. If you don’t believe in your abilities or you’re unsure of your product, it will definitely show in your dealings and presentations, and your performance will suffer.

6. Good Listener

Another personality trait of successful salespeople is their ability to listen attentively. An example of a lousy salesperson is one who keeps on talking, monopolizes the conversation, and forgets to listen to the client. Salespeople who listen to clients are able to provide solutions to the problems of the customer and satisfy their needs and preferences through their product or service. So, make it a point to listen to your clients before you aggressively push your offerings.

 

7. Approachability

People skills or soft skills are vital for someone in the sales force. In your day as a salesperson, you’ll encounter a lot of people and will need to talk to them. You need to be accommodating to the people you meet for the first time and understand their specific needs immediately. By being approachable, customers won’t be intimidated to talk to you and be more trusting.

8. Hardwork

Successful salespeople understand that closing the deal isn’t the end of a sale. Along the way, the client may have another problem, and a good salesperson is always ready to help him out. Following this stride, you must be hardworking to be able to accommodate all of the concerns of your customers.

You must provide an end-to-end service for your clients so that they’ll be satisfied and come back to you for future sales. As a bonus, if your client is pleased with your service, they can recommend you to their family, friends, and coworkers. This is how most successful salespeople made it big in the industry – through word of mouth and recommendations. Think of these as some kind of brand marketing program for you.

Conclusion

The personality traits listed above are what separates a successful salesperson from an average one. Acquire and enhance these traits in order to make a name for yourself in the competitive world of sales.

Local Branding

How to Inspire Your Restaurant Staff to Work Harder

on February 22, 2019

Running a restaurant is hectic, stressful, and, sadly, often unsuccessful. All ways to add calm and structure should be embraced right away. With this in mind, here are some methods you can use to keep staffing at your restaurant organized.

Make Use of the Latest Tech

Using apps to order food is the latest trend, but there are apps developed especially for restaurants themselves so they can keep their staffing organized and even significantly reduce labor costs. When things run smoothly behind-the-scenes, everybody’s job becomes easier to do. You can use the latest employee mobile scheduling apps as a means to automate scheduling and streamline communications with your whole team, a win for everybody.

These apps can reduce the time it takes to make a schedule of 80%. This eases frustration and means employees have more time to work where they’re most effective. It is comprehensive of leave requests, availabilities, and group chats so that you can easily contact your whole staff if a shift needs to be picked up in an emergency.

The interface is intuitive for everybody to use, and integrates easily with Point of Sales systems commonly found in North American restaurants. It can also forecast labor costs, and provide managers with a log book function so they can all be kept on the same page.

Give Willingly

Your staff deals with customers who may get angry about the food or the service, rightly or wrongly. If a customer has a complaint, your staff should be preemptively given permission to offer them something on the house, like dessert or a drink. This empowers them and relieves them of the pressure they’d feel if they had to bear a customer’s anger without having the ability to placate it.

Even if a mistake is made, no employee should ever feel like they need to cover for it out of their pocket from their tips or docked salary. To begin, this may be illegal depending on the conditions, and the money to be paid will come from your end, but think of it as a worthwhile investment in bolstering your frontline workers and ensuring your customers are satisfied.

Motivate Via Friendly Competition

Rewarding your staff is a classic motivator. You can set up a prize for the employee who reaches the highest sales targets. You can offer an extra paid day off to the winner, or something fun that doesn’t cost money, like naming a menu item after them. Be creative.

Get to Know Them

It’s sad when any employee feels alienated from the job they’re doing, and you want the people who work for you to feel driven to do their best. Asking questions about their live shows them that you don’t see them as merely a waiter, a busboy or a cook. You don’t have to undermine manager-employee boundaries, but developing a personal connection with the people you work with (besides being a lovely thing!) brings a human element to the job which may make them more likely to dig in and grind when there’s hard work to be done.

These are just a few methods to inspire your staff, and there are others. But try these out, and your restaurant will see positive results in no time.

Local Branding

Tips on Choosing The Right Pens for The Right Occasion

on February 16, 2019

Gifting a pen can indeed be a task. There are so many factors that you have to consider. Should you go for a ball pen or an ink pen? What color should you opt for? Would your gift match the personal style of the receiver? Likewise, there are so many things that you need to take care of. Here are some tips which you can find helpful while choosing the right pen.

Whom are you gifting?

The type of pen you choose depends upon the person you are gifting it to. Your male friends would prefer a chunky pen that is easy to hold. A heavy pen also gives a sense of control. If you are not directly related to them then opt for something that has a classic design as well as finish. Go for materials like sterling silver. On the other hand, if you are buying a pen for a woman then go for stylish and elegant options. Lightweight pens that are sleek would really appeal to a woman. You may choose the color if you know her preference. Otherwise go for a golden, silver or even black colored pen. Many companies keep the color of their promotional pens neutral so that both men and women can use them.

How old is the person?

If you are buying a pen for a child then we recommend opting for an ergonomic design. This will help the little one is holding the pen properly. Go for a robust design that can last longer. The same goes for people that are too old. Ergonomic pens are your answer! Although if you are gifting someone who is middle-aged then there is scope for experimenting.

The profession of the giftee

A pen is mostly used in the corporate setting. The job role of the giftee will help you find the perfect fit for their ambiance. A classic pen with a minimalistic design is ideal for a professional setting. The traditional corporate jobs usually prefer pens that are formal. You may gift a fountain pen if the person has a profession of a lawyer, doctor, director or any authoritative figure. Parker pens are also a great option for such people.

Similarly, students and teachers use the pen for a really long time which is why you should opt for comfort. See if the brand you have chosen is popular for its comfortable grip and durability. Those who are designers and artists would appreciate luxury pen brands. You can easily gift them with pens that are designer and full of detail. They are sure to appreciate your efforts. For those who are frequent travelers, a pocket-sized pen would work wonderfully. Opt for a type that does not leak like a ballpoint pen.

Personal Style

The type of pen you gift also depends on the personal style of your giftee. Your recipient could be fashionable, classy, reserved, serious, or gadget-obsessed. You must find the right type of pen for your giftee. While studying the personality of the giftee just try to look for gifts that would match their personal style. Look at the way they dress and the things they use. This will give you a fair idea of what to gift.

What is the occasion?

What you choose also depends on the occasion. If it is a wedding then gift feather quill pens. Silver or golden fountain pen would be great for an anniversary. If you are gifting a colleague or associate then go for a traditional gift. Fountain pens are perfect when you want to emphasize luxury.

Thus, with the help of the above tips, you can choose the right pen to gift. You may also consider engraving the pen for your brand merchandise. Engraving the name of your company is a great way of brand promotion.

Legal Branding

What Is PayPal Working Capital & How Could It Help Your Business?

on February 16, 2019

Many businesses will need to seek additional funding at some point throughout their lifetime, whether it be to invest in their long-term growth, or simply to solve issues with cash-flow. But, with so many finance options out there, finding a funding option that best suits your business’ needs can at times feel overwhelming.

According to a recent report, PayPal Working Capital is a funding solution which is rapidly increasing in popularity, particularly amongst small business owners:

  • 30,000 UK businesses have now benefited from the £3.6 billion that PayPal Working Capital has loaned globally since its inception in 2014. 

But What Exactly Is PayPal Working Capital?

Also known as a cash advance, your business can receive up to £150,000 in business funding, which you then repay using a pre-agreed percentage of your PayPal sales.

There areno periodic interest charges, nor monthly bills or pre-payment fees. You simply have just one fixed fee to repay, the amount of which is determined by your business’s previous PayPal sales and account history.


Applying:

The application process itself only takes around five minutes, whereas the application for a typical bank loan can take hours and may require you to come to numerous follow-up appointments. With Paypal you can easily apply online, and if your application is accepted, you can access the cash within just minutes. making it an immensely quick and convenient option.


Repaying:

When it comes to making repayments, these will be automatically taken from your PayPal account whenever sales are made, so the process is always hassle-free. Your business will start to pay back the advance four days after you receive funding and the percentage that you repay is always pre-agreed. In other words, you won’t encounter any nasty surprises.

PayPal also gives its users the option to make extra payments, giving you the ability to pay off your cash advance sooner if business is booming. It is also worth noting that any revenue your business makes outside of PayPal does not have any influence on the loan, both in terms of how much money you receive, and in term of the repayments.

Things To Bear In Mind…


There is a minimum level of repayments that you are expected to meet every 90 days, but this is usually no more than 10% of the total amount borrowed.

How Can PayPal Working Capital Help Your business?

  • With the chance to have significantly increased funds available to your business within minutes, there is a whole new world of opportunity offered up to you with PayPal Working Capital UK could give you the chance to refurbish your shop, run a new marketing campaign, or start up that new project you have been planning for months.
  • The gentle repayment scheme that PayPal offers should allow you to enjoy your cash advance and the opportunities for growth that it brings you without feeling under time-tight pressure to pay off your debts.
  • The fact that the repayment percentage has been decided upon by you personally, you’ll know exactly what to be expecting each month. This in turn allows for simpler and better financial planning on your part within your business, allowing you to feel more in control of your business’ growth commercially.
  • The rapid nature of such financial product also makes it a no-brainer solution if ever you bump into any nasty financial emergencies. Say there is a serious and unexpected problem with the electricity within your business that requires an electrician’s immediate attention. If you do not have the funds to pay the electrician, PayPal funding has almost instantaneously got your back.

Whereas, if you were to apply for a traditional bank loan instead, you would be left waiting weeks before had received the money, leaving you and your business meanwhile in a muddle.

Notably, 70% of PayPal loans made in the past year happened outside traditional bank branch hours, again bolstering its more convenient and accessible nature, which is becoming more and more essential in our busy, modern-day society.

PayPal Working Capital is a modern and convenient option for any small business owner in need of a quick and easy helping hand with their finances. Its flexible and speedy nature allows for an increased wealth of opportunity, allowing for the development of your business, but also a simple solution to any financial emergencies might that crop up.

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