Category: Digital Branding

Understanding a Digital Marketing Agency

Steven on September 2, 2020

At present, marketing has noticeably evolved. The resources of any reputed digital marketing agency are now among the sought-after marketing solutions for all businesses, regardless of the industry. Digital marketing involves increased use of the internet, not just plain radio ads, television commercials, and posters. The entire marketing spectrum has transformed into more advanced and efficient methods of enticing people.

Marketing in the past could predict where the company was headed to, but not anymore. Conventional ways no longer reach the target market as they used to. Even back in the day, a well-thought-out traditional marketing campaign might not be effective; now, this approach seldom works to attract leads. Thus, firms have to adapt to the change in buying behavior.

Photo by Brooke Lark on Unsplash

As technology has made consumers’ buying behavior more complex, minor and major companies are opting for something that can adapt to the transition–digital marketing. Not only does this method work at present, but it will be the most feasible solution in the foreseeable future.

Hiring an experienced digital marketing agency to promoting the business is no longer a new business move. Some owners may still be apprehensive, but it only takes an in-depth understanding of how it works to see their long-term benefits. One of the many advantages is that it allows businesses to stay connected with their customers 24/7.

Digital Marketing Defined

Digital marketing primarily relies on technology to disseminate information and promote the brand to a target audience. Apart from the internet, it uses podcasts, mobile applications, and other digital media avenues to materialize all the relevant data needed to convert leads to paying customers. As time progresses, digital campaigns have proven their efficacy and continue to overpower offline marketing strategies. A seasoned digital marketing agency can strengthen the companies’ presence online quickly.

The Roles of a Digital Marketing Agency

Photo by Campaign Creators on Unsplash

Unlike a conventional marketing agency, a digital marketing agency specializes in results-based marketing strategies on the internet. Their success can be seen in the company’s return on investment (ROI) through measurable marketing tactics.

An experienced digital marketing agency no longer depends on TV commercials, radio, or magazine ads as they are not as interactive as digital methods. With the team’s help, including digital marketing consultants, web developers, strategists, and content writers, they can bring the brand to a whole new level in the digital world and acquire a significant number of leads for the company.

Improving the Business

Photo by Austin Distel on Unsplash

When hiring a digital marketing firm, it basically means handing over all the marketing tasks to them. Initially, digital marketers will assess the brand’s status and come up with a reliable technique that will maximize the profit margin. The staff will collaborate with the firm to develop productivity and efficiency. Through their inputs, the company can have more defined objectives and identify measurable goals.

Besides, the concentration on gathering information and targeting the traffic necessitates having a clear understanding of the target market, which is usually more precise than firms currently have in them. Through thorough research, the company will recognize a select group of buyers and analyze their buying attitude. Digital marketing agencies perform rigorous research in sorting customers that are best for every company they handle.

Determining the target audience will help draft a message and benefits program tailored for them. The distinct selling proposal that perfectly aligns with every target customer will create a stable connection and eventually transform them into loyal consumers.

Maximize the Company’s Reputation Online

While working on the firm’s online presence, the digital marketing agency will also exploit every marketing tool to develop its online hub. A buyer-focused website provides the opportunity to showcase the brand in the digital world effectively. The agency will help identify the appropriate platforms and mediums to be utilized to reach out to the target audience.

Furthermore, the agency helps position the firm to be a market leader by drafting online content that will strengthen the brand reputation. A seasoned digital marketing agency is capable of implementing highly-effective content techniques to present optimum organic search rankings.

Designing and applying constructive social media marketing tactics will improve the marketing ROI better than the conventional marketing strategies used in the past. Social media marketing has proven its success and continues to deliver promising results to any company regardless of the industry.

Introduce Cheaper Marketing Strategies

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Conventional marketing techniques can cost a fortune. Billboards, radio, and television commercials are expensive and take time to produce before they go live. Hiring a digital marketing agent will introduce marketing tools with scalability and filter according to the firm’s target customers. Hence, these strategies can be more cost-efficient.

Digital Branding Personal Branding

How to Leverage Your Instagram Account for Marketing Campaigns?

Steven on August 28, 2020

Year after year, social media see a subtle increase in the number of users, especially Instagram, which now has more than one billion users. It’s not a surprise that many companies turn to this popular social media channel to carry on their marketing activities.

In fact, brands are doing a great job on Instagram; almost 90% of Instagrammers follow a brand on Instagram.

So, if you run a business and want to promote it on Instagram, you need to have a clear marketing strategy, because the virtual world is wholly different from traditional marketing.

In the following, I’m going to show you how to employ Instagram to its full potential and promote your marketing campaigns based on the goals you wish to achieve. Here’s a graphic to cast a glance at:

Why is Instagram Perfect for Running a Marketing Campaign?

Instagram tools are free
Instagram marketing campaigns can be easily measured
You have unlimited access to potential customers all over the world
It is suitable for any business
Instagrammers love to consume products and services they find on Instagram

Top Marketing Campaign Goals that you Can Achieve Using Instagram

You may have many reasons to run an Instagram campaign, from announcing your new product to establish a better relationship with your potential customers. The good news is, no matter what your goal is, Instagram can help you achieve it.

#1 Marketing Campaign Goal on Instagram: Increase Your Brand Awareness

Although many businesses use their page only to sell their product and services, Instagram can be incredibly helpful for enhancing brand awareness.

How can you make your brand more visible on Instagram? Easy; start gaining more followers and start engaging with them.

You may hire an Instagram manager or use Instagram management apps to cut the expenses. If you don’t have any experience using these managing apps, you can try using those that offer Instagram followers trial to see if it meets your expectations.

#2 Marketing Campaign Goal on Instagram: Increase sale

Instagram Shoppable was a revolutionary feature that the company introduced. If your marketing goal is to increase your sale on Instagram, a combination of Instagram Shop and Instagram Ads can be immensely helpful.

Instagrammers can access to shops in their Explore page and pay for the items on the app, which makes the shopping so much easier. Moreover, you can use Instagram ads to attract specific customers based on age, location, and gender.

To have an Instagram Shop, you need to have a business account and a Facebook catalog. Don’t forget that you can only sell goods on Instagram Shop, and not services.

#3 Marketing Campaign Goal on Instagram: Introduce New Products or Services

You can use Instagram tools such as feed posts, IGTV, Live, and especially Stories, to introduce your new products and services.

Instagram Stories can be handy as they enable you to be more flexible and funny. You can use a wide range of tools available on Stories, such as a countdown sticker, to gain your followers’ attention for the upcoming products’ announcement.

#4 Marketing Campaign Goal on Instagram: Target New Customers

With Instagram, you can focus on finding specific customers. For example, if you want to attract local customers, you can use geotags and locations hashtags that contain your city or neighborhood name.

Another great way to target a specific audience is to use influencers. Usually, influencers’ followers come from particular demographics. For example, a beauty influencer might have more teenage and young women in her audience.

By investing in specific influencers for promoting your less-common products that might have a particular audience, you can save the budget and avoid mass advertisements.

Just be careful about fake influencers! These people use fake likes and followers to show you they have a high level of engagement. Want to spot them? Read this.

#5 Marketing Campaign Goal on Instagram: Improve Customer Relationships

Want to engage your customers with your brand, make them loyal, and even gain the trust of other followers? What is better than running an Instagram user-generated content campaign to do that?

Besides the fact that user-generated content is authentic and considered a free advertisement for your brand on the platform, it can significantly help you with the time-consuming process of content creation.

Many major brands, such as @gopro and @airbnb, constantly run Instagram UGC campaigns to maintain and enhance their engagement with the customers.

Another great way to improve your relationship with customers on Instagram is by responding to them promptly on the platform. When you publish a post on Instagram, many (potential) customers ask questions about their purchases, new products, or even complaints about an issue they experienced with your brand. It is crucial to answering these queries quickly and with the right language.

Don’t forget that people are more impatient on social media. They expect a reply in less than one hour!

Final words

An active Instagram marketing can make a massive difference for your business. If managed correctly, the Instagram campaign can help you enter new markets, grow market share, and even improve stakeholder relations.

About the author

I’m Rezvan, a freelance copywriter at SocialPros where I write about Instagram marketing. I’m a Potterhead, resistant to caffeine overdose, and love old songs.

Digital Branding Legal Branding Local Branding Personal Branding

17 Tips for Starting and Succeeding in Your Own Offline Marketing Business

Steven on August 25, 2020

How to start your own business in offline marketing when online is dominating? You have to show potential customers the benefits of using offline tools. According to Statista, almost 40% of marketers worldwide consider offline campaigns important.

Here are 17 tips for starting your own business in offline marketing. Besides offline, start-ups, the hints can help marketing specialists to promote a brand beyond the online realm.

1. Newspaper Ads

Newspaper ads are rather cost-effective. Many people are still buying them. For example, universities and schools always have some. You can post an ad there if it’s the place where your target audience exists. All in all, it’s a good advertising tool when starting a business.

2. Media Giveaways

The media is always eager to take some free products or gift certificates as prizes. TV shows and radio regularly host competitions. They will distribute your samples or gift certificates as prizes. In return, customers will have a chance to try a product or service.

3. Free Publicity

Some media are looking for stories to write. You can use this to promote a brand if you are starting a business with no money. All you have to do is to find relevant media and share your story with them.

4. Free Samples

Giveaways are always a good idea. It’s a working way to attract customers, promote brand awareness, and let potential clients try out your product or service. You can give samples for free or launch a competition and reward the winners.

5. Networking

Connections matter. Especially if you are looking for ways to minimize costs. Joining local clubs, business communities, etc., opens new horizons. You can learn valuable insights and acquire new connections. All this will help to run the business cheaper.

6. Educational Workshops

We live in an era of meaningful connections. Customers look for value. They want to see more than just a product to use. That’s why educational workshops are an excellent idea to attract such an audience. By the way, sharing knowledge is probably the cheapest business to start.

7. Handouts

Who hasn’t heard about flyers, coupons, and handouts? It’s an ever-working cheap marketing tool. All you have to do is to print a lot of flyers and hand them out in a crowded place. Keep in mind: you should distribute them within an area where your target audience exists. Online companies like Lasting Trend agency can work to a wide audience. But in offline marketing, this is not permissible.

8. Trade Shows

Trade shows help to promote your brand in a niche. Usually, it’s a narrow-filed event, where you will find predominantly your target audience. Although usually participation is paid, the fee isn’t high. Especially if we are speaking about local events.

9. Direct Mail

Direct mail allows businesses to target specific geographic markets. It’s cost-effective: you may pay about 50 cents per piece only. Moreover, it’s an amazing way to stand out in the era of digital.

10. Banners

Banners are an ever-lasting offline marketing tool that keeps proving its efficiency. Many companies like Fortunavisual considered them as the basis when starting offline marketing business campaign. However, it requires a specific approach and professional equipment.

11. Cross Promotions

Although cross-promotions are widespread in retail, you can turn to them regarding the industry. Basically, it’s a situation when companies with related services or products promote each other. This is usually done for free, considering a mutually-beneficial effect.

12. Business Cards

Business cards are an element of branding. They are compact yet comprise all the main data. Therefore, they are ideal for cheap offline marketing strategies. Distribute them everywhere your potential clients may be.

13. Gift Certificates

Offer your potential and existing clients gift certificates. If a person doesn’t know you, it’s a way to let him try you out. If he deals with you, it’ll enhance his loyalty.

14. Cold Calls

To create a business plan, you need to think through ways how to attract clients. One of the traditional ways is cold calls. You will have to cover relatively small costs.

15. Host a Party

Who doesn’t like parties? You can host one devoted to your grand opening or anniversary. Many people are likely to come if you offer an entertaining program.

16. Sponsorship

You can become a sponsor of a local event or a sports team. In return, you will gain access to all the visitors or fans. It’s a good way to make the world hear your name.

17. Interviews

Interviews in local magazines or newspapers are a working tool for promoting an offline business. Radio and TV shows are also a good opportunity to increase your brand awareness among existing and potential customers. Just stay honest and open.

Here are 17 ideas for offline marketing. Do you consider offline ads performing? Please, share your opinion with us!

Digital Branding

The Basics of SEO Audit Services You Need to Understand

Steven on August 21, 2020

Experts estimate that by 2040, 95% of all purchases in the US will be through eCommerce. This is the reason why many small and medium-sized enterprises are taking their businesses online.

Companies hire SEO experts to ensure that their website has quality content and visibility on the web. But, to make sure that your web pages are error-free, you need the best SEO services in the USA for proven results.

Why is SEO Necessary?

SEO (Search Engine Optimization) assists in increasing the traffic to your website. If you practice effective techniques, you can improve the user experience and usability of your website.

SEO helps in building the trust of the users towards a website. When they search for some information, and your page frequently ranks on the top of SERPs (Search Engine Results Pages), it develops a sense of reliability that intrigues the customers to make purchases from your website.

keyboard shopping button

What is an SEO Audit?

An SEO audit is an evaluation of various factors that affect your website’s performance. It helps in understanding why your website is ranked lower or why it is not searchable. In short, it will give you solutions to improve your website’s functionality and drive more traffic.

SEO audits are crucial to understand where you stand in the market. Every online business must conduct an SEO audit at the beginning of a new project or a new quarter. It will determine which areas need improvement and how you can rectify those issues in a given time.

Let’s have a look at what is covered in the SEO audit.

Technical SEO Errors

The very first thing you need to search for are the technical issues on your website. The technical analysis determines why your website is underperforming. It helps us to understand two things: accessibility and indexability.

Amazon logo

Accessibility: If Google and search engines cannot find your website, you will never enjoy a good traffic rush. It indirectly affects the user’s ability to access your website. Amazon, the online retail giant, works more on updating its content frequently to drive more traffic to its web pages.

Almost 59% of the US population prefers to make purchases on Amazon. It is one of the reasons that make Amazon the biggest online retailer in the world. Accessibility, user experience, and search go hand-in-hand.

Indexability: It is necessary to make your pages searchable by the web crawlers and present it to the end-user once it is accessed. For simplifying your website search by Google, blend it with good accessibility and indexability features. Google penalizes the website that lacks these features. If your site has too many pages, the ranking dips down. The web crawlers and robots may not even show your page.

As a result, you may receive a notification regarding the reason for the penalty in your Webmaster’s tool account. All you have to do is locate the issue, rectify it, and request reconsideration from Google. The technical errors can be dealt with ease if you hire the best SEO services in the USA for your assistance.

Google logo

Website Layout Issues

About 61.72% of the US population use Google Chrome as their web browser, 15.23% use Safari for surfing the net, and the others use Internet Explorer or Opera. The layout of your website plays a vital role in the loading of the pages in these browsers. If your website’s loading time goes beyond 0.80 seconds, then the chances of bounce rate increases by 85%.

Poor or outdated visual design, lack of quality images, clutter, and hidden details are critical website layout issues that hinder your website’s ranking process.

On-Page Problems and Keyword Issues

The content on your webpage has to be in line with your products and services. Conflicting data and blogs will not push you to a higher rank. Various companies hire bloggers to write content for their website, but most of the content is plagiarized, and this duplication affects the ranking statistics.

Similar keywords from different websites confuse the algorithms, and then Google acknowledges only the strongest ones. As a result, the SEO of your site suffers severely, and the reachability also declines.

Off-Page Issues

The off-page ranking factors determine how accessible your webpage is and if people link your page in their articles or is your website trustworthy. Google runs several algorithms that study which page is linked more, and how frequently it is searched.

Youtube logo

In the US, YouTube and Wikipedia are the most searched websites as of 2020. So, to join their league and ensure your trustworthiness in the online marketplace, you must adhere to the Google webmaster’s guidelines.

You must also keep your website updated with fresh and relevant content to stay popular among the readers and the bloggers. The increase in popularity among the users will keep you on a higher rank in SERP.

To make sure your site is working right and maximize sales dollars, consider having an SEO audit today.

Digital Branding

What You Need To Know As A Beginner Buying Wholesale Jewelry Online

Steven on August 12, 2020

People wear jewelry on a daily basis, it has just become part of their daily routines. Considering the fact that the vast majority of luxury jewelry on the market is created with precious metals and stones, that tends to make it more attractive to those who wear it. Over the years there has been a growing demand among individuals looking to buy and sell precious jewelry. Regardless of the fact, one of the best ways to begin the process is through wholesale jewelry. In fact, it is one of the best deals around.

When buying wholesale jewelry, it simply comes down to finding the best and most reliable wholesale supplier. There are many potential suppliers who can be found on the internet. In fact, there is a growing number of reliable dealers who are found solely online. They offer quality merchandise at very competitive prices. One must understand that online jewelry stores and online wholesale companies are two very different entities.

An online jewelry store is going to offer pieces lower than a retail store, however, they will not be as cheap as that from a wholesale operation. In addition, it is very important to choose the right dealer due to the fact that the term “wholesale” is thrown around and misused quite often online.

Searching For A Reliable Supplier

When planning to purchase jewelry from an online wholesaler, there are several factors that one should be aware of. When a wholesale company is selling actual sets at wholesale prices, this is going to mean two simple facts. The company is only interested in providing individuals with minimum and bulk orders. Additionally, a genuine wholesalers will likely request a tax ID or reseller permit.

While many people are looking to find reliable wholesalers, many wholesalers are looking to find reputable and solid buyers who have a legit business. The following tips from www.Elf925Wholesale.com are designed to help you seek out and find a wholesaler who is reliable, trustworthy and able to provide you with quality merchandise at low prices.

Searching For Legitimate Products

Ensuring that a dealer is legit, is only one part of the process. One must also be sure that they are purchasing authentic material and products. Jewelry can be rather expensive and purchasing fakes is one of the best ways to lose a lot of cash and reputation in the business. Most online companies will say all of their products are authentic, however, it is up to you to validate those claims and search through all the fine print and sales copy.

Some words that should always be on your radar include “realistic” and “gold plated“, simply stating in not so obvious terms that they are not real. Many online sellers try to be very careful in the way they word things in sales copy, by paying attention can really help pick out the obvious fakes and scammers.

There are also a wide number of websites that have online directories available, but they are not all the same level of quality. Many times, a search engine is the best way to narrow down your list of retailers. Google and other search engines use a unique criteria that will pull up the best and most relevant listing in their directory based upon their specific algorithms.

Some of the best keywords to use when searching on Google include “wholesale only” as well as “wholesale jewelry provider”. This is going to reduce the number of sites that show up in the listing. You also want to find a company that offers a decent refund or exchange policy. Furthermore, a company that has a 100% money back guarantee is the safest form of online transaction.

Be careful with any seller that will only provide transaction if they are placed on bulk. These types of deals are usually shady and people lose a lot of money over poor quality merchandise and junk. eBay is a potentially great place to get started with wholesale jewelry online. Simply look over the sellers ratings and feedback to ensure they do not scam. If you do buy any type of online wholesale jewelry, always try to use a form of an escrow service to better protect yourself.

Digital Branding Legal Branding Local Branding Personal Branding

The Only Way Ahead: E-Commerce Business

Steven on August 10, 2020

Many entrepreneurs have consistently emphasized the importance of E-Commerce tools to grow any kind of business in order to succeed in this cut-throat competition. The fascinating part of the whole plot is that the spread of the virus has led people to believe the fact that taking your business ahead digitally is not an option anymore. If you want to survive, you ought to have a digital presence alongside your traditional ways of running a business.

The pandemic situation has urged the requirement to the next level as people have no option but to buy everything online. This signifies the value of the E-Commerce business market that was not taken seriously before. The way that the stocks of E-Commerce retailers and businesses have had a huge increase in the last few months is the perfect evidence of its position in the business world. For example, LivePerson and Pitney Bowes are the companies that develop AI software that is used by companies to build their presence online on different digital platforms. These are one of the topmost companies when it comes to a rise in the stock prices during the pandemic. Evidence and data suggest that such companies have flourished on every level because people have totally shifted towards online platforms for their business to survive and thrive.

On a local level, public speakers, gym instructors, dieticians, etc., have started YouTube channels, social media pages on apps like Facebook and Instagram, and have persistently been trying to know what it takes to grow their presence using SEO (Search Engine Optimization). Alongside being safe, people need to earn to survive this harsh reality that is currently going on. There are so many sites that support all kinds of business ventures with easy accessibility online so that people do not feel alien to the digital side of their own business.

People are looking at the biggest stock gainers today with keen interest. Certain businesses are really growing in pandemic times. Many investors want to know what stocks are growing and what ones are staying behind.

The worst part of the current scenario in the world is that so many businesses have been closed down all over the world, impacting millions of people as they have nothing to do. A food vendor on a street who is not registered with an app that supports delivery to people who can order food online or some other technological gadget goes out of business because there are no people on the streets at this point in time. The amount of cash flow that is required to continue the business is not an easy thing to maintain as most of the business owners already know. There are other factors that restrict your business to grow if you don’t have a website or an app or a collaboration with some of the top-tier companies that help you grow your business:

Mobility
Pre-existing loans
Production waste
Shortage of capital

Just after a month or so into the lockdown, America witnessed a rapid growth in online grocery shopping as people needed groceries to cook at home. Sale and revenue numbers were huge as in just seven days, the industry observed a 79% rise in the total consumers buying online groceries. The downside of this was felt in the tourism industry as well as the rental car industry, not to forget the airline industry that has suffered the highest losses. The best industry to measure the difference in sales within that same industry is the food business. Sale of restaurants and fast-food chains that don’t have an online presence and delivery system or collabs with famous delivery companies have suffered heavy losses while at the same time, those who have met all the above-mentioned requirements have succeeded and made good profits even during such adverse times which again highlights the crucial role of E-Commerce if we consider situations like the current scenario.

The way experts see it and through conclusive evidence which made the truth even more visible to the larger audience during these tough times, it is feasible to understand that the E-Commerce business model is the only way to go ahead irrespective of what scenario we might face. Emphasis should be laid on this practice because that is how businesses will survive and prosper. Believing that only traditional practices will work is vague and illogical.

Digital Branding

Empowering Small Business Tips For 2020

Steven on August 6, 2020

Small businesses are the backbone of our communities. Therefore, small businesses should try to stay ahead of the curve by getting on the technology wave. The small businesses in the world today have to be really creative moving forward. The truth of the matter is that the world is starting to rely more and more on technology.

There is always a question: which of all of the tech blogs are worth following? In this list, you will find all of them in one place!

Best Tech Blogs to Read

1. Magnificent Marketing

The Magnificent Marketing blog digs into problems that marketers deal with on a daily basis. They team up with some of the best marketers in the industry and discuss everyday tips and pressing topics for business owners and marketers. Their goal is to keep you up to date on the rapidly changing marketing world!

Digital Branding

Have you experienced the new VR escape room game yet?

Steven on July 31, 2020

There is a new gaming opportunity waiting in the market for young gamers. If you are tired of playing mobile games then this opportunity is the one that probably you have been waiting for.

Yes, and that is an escape room game.

You can now play in your new avatar against or with your friends in an all-new escape room. Get ready to spend some action-packed time with your friends in one of the fox breakout rooms.

Heard of a VR escape room game yet?

In a VR escape room game, you have to beat an objective within a limited time. You will be playing the game in a virtual room. Everything around you will be hyper-real and you will see yourself in a changed version as per the game.

Now, what’s the objective that you have to deliver on time?

You have to be able to come out of the room by completing the sub-objectives within the game. These objectives will be summarized to you before the start of VR gaming Sydney.

Your task is to complete the given set of objectives within the specified time and come out.

Think it is too easy? Then make sure to try it out

If you think that solving puzzles is the one thing that you are very good at then the VR escape room game is the perfect fit for you.

Once you start this game you will be facing intense challenges that will test your IQ. And tell you that there is always a time pressure running on the back of your mind. To win the game you need to complete all the given objectives with that timeframe only.

This is one game that is packed up with action, suspense, entertainment, and some thrilling adventures which are set up inside the room.

It’s good too for your team bonding skills

If you have to gel out with your team and become a team player then there is nothing better than trying your hands on the VR gaming Sydney. The games are breathtaking with action and adventure packed in a virtual world.

Now your capabilities and potential to become a true team player will be tested as you know your contribution to the game is extremely vital. Each member might be given a set of objectives to do based on the difficulty level and the complexity of the escape room game.

If you want to win the game then you have no option than to help your teammates in every way possible and complete all the objectives.

How to play the escape room game?

You will be given 3D headsets which will be your gateway to the virtual world. And then there are plenty of different game genres that can choose on. Once you choose on the genre you will be briefed about the objectives of the game, time limit, and what are the rules and regulations of the game.

One this is complete you can expect the real action to begin.

Once the mission starts you will become busy in finding clues, solving puzzles as you look to complete the objectives in time.

Inside the fox breakout rooms, there is enough space to accommodate more than one person. So generally you can expect to play the game in either the solo mode or even the team mode.

In the solo game mode, you will be playing alone, while in the team mode you will be playing together as a team.

Often the competitions are held in between two teams who are playing in separate rooms. The team which completes the set of objectives first is usually the winner.

How is it a good opportunity for team building and reenergizing your spirits?

The VR gaming Sydney for escape rooms is a great way to increase your team bonding and even spending some quality time with your friends.

We have spent a lot of gloomy times in the past few months and it is time to look at the positive side and come out strong. And for that matter, a good team player is always a good and demanding quality.

Now you will be able to learn to increase your IQ and become a better team player by playing the VR games in fox breakout rooms.

Digital Branding

Explainer Videos: How They’re Made

Steven on July 28, 2020

Great explainer videos are made to answer many questions about companies, products, and services. Explainer videos are typically designed to give viewers a fast-paced, engaging story to follow and leave them with an understanding of what your brand has to offer, followed by a strong call to action. These are often placed on a landing page, your website’s home page, or a prominent product page and they have the potential to drastically increase your company’s conversion rates.

Photo by Retha Ferguson from Pexels

Creating Explainer Videos

At Akullian Creative, we love utilizing our full creative team to bring these explainer videos to life from “scratch.” Explainer Videos at Creative Agencies like Akullian typically go through this general creative process:

1. Goal Setting

What is the goal of the content? It is crucial to identify your call to action as well as determine how you want to portray your brand in order to attract your target audience. The ultimate goal should be to highlight your company’s product, service, or business idea in an engaging and efficient way. It is also a good idea to plan where the videos will be placed such as your website, social channels, and investor pitch presentations.

man-working-on-laptop-while-woman-takes-notes-

Photo by Canva Studio from Pexels

2. Writing the Script

Once the goal is defined, the next step in the process is writing the explainer video script. This step requires the most attention and focus, and is where we pound lead to paper typically followed by countless revisions & wordsmithing. The script should address the problem, the solution that your brand offers, and how it works or how to get started. We’ll then refigure our script to get as clever as we can and eliminate any words or syllables that don’t add to the story. With attention spans at an all-time low, it is incredibly important to cut the script down until you can’t take away anything else. These videos should be very brief (aim for under a couple of minutes) and be sure that your key message and value proposition are found within the first 30 seconds.

Once we get an approved script, we’ll record a demo voiceover and will then move into the storyboard process. The script should stay consistent with the overall brand voice and should align with the style of the planned final video production (live action, animated, whiteboard, etc.).

3. Creating the Storyboard

The storyboarding process is very essential and will determine where the video will end up visually and what will be required for production. This is the step where words will be brought to life to ensure the viewer can comprehend the full story. This should be a collaborative effort and if done correctly, this part of the process will save countless hours in production and editing.

Photo by Brett Sayles from Pexels

4. Production

Once the storyboard is finalized, it’s time to begin the production process. Depending on the style of video you end up making, there will be great differences in production. Live-action explainer videos can range from a single subject on a white backdrop all the way up to fast-moving cinematic shots with explosions. For illustrated videos, they may require endless keyframes to make pixels move where you need them to go. With today’s varying digital platforms, many companies are also working to build explainer videos in different sizes to accommodate portrait, widescreen, and square formats.
Each explainer video typically requires consideration of:● Voiceovers / Talent
● Music
● Sound Effects

About the Author: Rich Akullian of Akullian Creative (New York) leads a team of award-winning storytellers. Akullian Creative is a full-service agency that specializes in making content that drives ROI. Check out one of their Explainer Video case studies

Digital Branding

Why Home Maintenance Companies Need Digital Branding

Steven on July 27, 2020

Not long ago, HVAC technicians, roofers, plumbers, painters, electricians relied on word of mouth to acquire customers. However, about 60 percent of clients review home improvement sites when searching for services, thanks to the internet revolution. Another 30 percent will check out the website before contacting them. An Orange County water purification business or any home service firm that lacks a digital presence is like an automobile without tires.

Digital branding refers to how you create and design your business on the internet through social media, apps, visuals, websites, and more. It enables your home improvements firm to be known everywhere and shows credibility. This post explains why you need digital marketing/branding in your firm.

Digital Advertising/Branding Offers Channel Flexibility…

Digital Branding content is shared across countless platforms; this helps you reach various potential patrons looking for home services. You can capitalize on several platforms by distilling complicated topics into 1-minute or 5-seconds clips on social networks such as Facebook, Vine, Twitter, and Instagram. You can then augment the snippet with corresponding details like links to posts about cleaning products, roofing materials, and more. You can also repurpose parts of long-form content into a SlideShare or infographic presentation. Thus, customers can quickly get an overview of your company and contract your services.

It Also Attracts Mobile Engagement…

Based on a study conducted by IAB (Interactive Advertising Bureau), millennial and Gen Z customers are most likely to see your ads on mobile devices. More than half of mobile users have bought an item online after viewing relevant adverts on their smartphones.

Mobile and digital marketing work together to reach on-the-go audiences where and when they are online. Your firm can optimize Smartphone engagement by ensuring landing pages, emails, and posts transform smoothly from desktops to mobile devices. From there, you can use heatmaps and time trackers to find out where you gain and lose most visitors once they get to your mobile website.

And Enables You to Package Your Services…

Online advertising enables engagement with potential clients. You get to understand them and their needs. You can begin conversations on social media or conduct surveys to know what they are looking for and package your services. Their comments and survey responses will give you insight into their pressing issues. Digital marketing offers multiple tools for identifying who your customers are. You can begin building a relationship and become a more trusted entity. Customers are more likely to hire your home services when they know and trust you.

While Keeping a Hawk-Eye on the Competition…

To achieve more profit and become successful in providing home services, it’s critical to check out what your competitors are up to. Use them as a learning pillar rather than trying to outshine them. Examining your competition helps you discern new trends and what works. Examine what other home services companies are doing to attract clients; for example, what do they post? Do they use clips/graphics? Identify how they present their brand and what’s unique about them.

And Reducing Your Bounce Rate…

Bounce rate refers to the number of people who click on your site but leave instead of visiting other pages. It’s important to measure the quality of your website since you need guests to complete actions such as download, purchase, or contact. Lower bounce rates are better. Digital marketing uses various methods, such as infographics and clips, to reduce the bounce rate. It tailors your content to targeted audiences, thus instantly peeking their interests. One of the objectives of digital branding and marketing is to minimize bounce rates in traffic sources. This improves your sales revenue since more people will be hiring your improvements services.

Digital Branding is Also Cost-Effective!

Digital branding/advertising is more affordable than brick and mortar branding/marketing options. Traditional marketing makes it difficult for small and medium-size home service companies to compete with larger brands. Big home enhancement firms have sufficient funds for mainstream advertising such as TV and radio commercials.

Digital branding levels the playing field and offers cost-effective options to market your services to potential customers. For instance, PPC (pay-per-click) marketing enables you to select your budget. Note that your expenditure levels affect branding and marketing success.

Parting Thoughts

As stated above, among the most significant perks of web-based branding and advertising is its ability to promulgate into a surplus of online channels, including search engines, social media, online ads, online activations, and websites. It’s essential to apply consistency throughout all platforms to achieve immense success. An online marketing/branding agency will help reach a wide pool of online customers and advise you on budget-friendly and effective campaigns. It will also help you in improving the conversion rate while reducing the bounce rates.