Category: Digital Branding

Selling used to be a completely human activity. Today, in the digital age, we’re seeing a new world of online sales that’s leaving businesses scrambling to keep up. Succeeding in online sales takes more than just the right copy or the best price. 

You need to know how to balance humanity and technology. These tools make it easy for you to streamline your online selling so you can grow your business in 2018! Keep reading for the best tools to try now for your online business!

1. Social Media Marketing tool Hootsuite

Social media marketing isn’t optional anymore. If you’re running an online business, you need to be active on social media. Whether you’re sharing promotions, updates, or a constant stream of content. Even if you have a dedicated social media coordinator, Hootsuite streamlines publishing and provides valuable analytics so you can see greater growth across platforms. By integrating with your top social platforms like Twitter, Facebook, and more, Hootsuite lets you plan your posts in advance and schedules them for you at the optimum times!

2. Parserr for Email Marketing Success 

Running a business calls for strong email marketing. If you aren’t using quality, real emails, you’re better off skipping your email marketing altogether. With Parserr, you can extract information from emails automatically. This gives you more time to spend building campaigns without having to worry about getting the right information. Your emails go from just emails to leads, and you can even integrate with your favorite marketing programs. 

3. Leadpages for Converting Traffic

Landing pages are changing the world of marketing and sales. Instead of driving prospective clients or customers to your website which can have an overwhelming amount of information, you can direct them to a landing page with targeted calls to action. With over 70 templates you can customize for conversion, Leadpages it the leading platform for building landing pages that build your customer base. You can easily configure Leadpages with your Facebook marketing strategy or even your own website to create custom, highly-successful sales pages!

4. Basecamp for Project Management

Project management is a big part of any online business. Even if you’re just working with a small team, it’s important to keep everything organized and clear. Basecamp puts everything together in one place. You can manage large projects, communicate with remote workers or clients, and set clear deadlines all through one clear platform. Learning more about the cost of these services, like BaseCamp pricing, would be good advice. Its simple, no-nonsense design makes it easy to use, and it’s trusted by millions around the globe already! 

5. airSlate For Document Generation

Your sales team will need many documents throughout their sales cycle. If you need to connect document templates to single or multiple data sources using no-code for document generation, airSlate bots are a great option. Generate modifiable documents or PDFs with fillable fields. Redline, comment and track changes until a document is ready for e-signing.

Building Your Business with the Best Tools!

When you’re building your online business, you can’t do everything on your own! You need to be open to using the best tools that help you along the way! Most importantly, these tools free you to be a better business owner since you can spend more time on the things that matter most. 

Bring humanity back into your sales by streamlining your strategy. The best way to compete in this competitive industry is to focus on the customer experience and how you can better serve your customers. That might mean bringing them the best products and services to their social media channels where they can find you. It might also mean having a secure email strategy for warming up prospective clients. No matter what tools you decide to use, be proactive to see your business grow! 

As a company involved in website development, it is very crucial to know what your customers are saying about your websites. It is pivotal for your web development business to know if your website is meeting their needs and expectations.

Website development reviews are highly crucial in some respects. So as the owner of your web development company, it is essential for you to check each and review posted on your webpage. Also, check about your client’s reviews on other reviews websites such as Quora and Reddit and Supple Reviews.  

Website development is the work that goes on at the back such that a seamless website runs on the front. Coding is an important part of web development and basically a web developer’s job. Every feature and functionality on a website is ultimately coded and determines how fast the website will perform, what tasks could be done, and things like that.  

So Here’s How Website Development Reviews Are Important For Your Company–

Negative Reviews: Determining The Root Cause Of Customer Dissatisfaction

Dealing with negative reviews is a skill. It could be that you have not been able to meet the needs and develop the website as per the priorities of your customer.

But the way you deal with this customer is the key to your company’s growth. Don’t believe it? Here how it works-

A dissatisfied client will be angry and might even leave your company to join another website development company. But if you have read all his website development reviews properly, you can find out what needs to be done to retain this client.

Here’s What You Should Do-

Prompt Answering On How You Wish To Deal With The Issue

First, be prompt in your reply and assure the customer that you will look into the website issues on a priority basis. Find out the issues and fix them as soon as possible and deliver it back to the client.

You Get To Stay Updated:

One of the reasons that you must check the website development review of your work is because it helps you know whether you are using contemporary platforms and coding or not. Reviews from an unsatisfied client give you an idea of whether you are using technologies and coding processes that is outdated. Since technology is evolving each day, you need to be in touch with the latest coding platforms, programming techniques, and the syntax of the programming languages.

If you have come across too many negative website development reviews on your website, then you must consider changing your coding principles, processes, and platforms. Check out what your rival companies are using for developing websites.

Is Your Website Development Process Redundant?

Sometimes the problem with your website development may lie in your webs development process. If you carefully analyze the Supple website development reviews, you might get the clue there only. With better technologies and coding platforms, most companies are using the agile methodology for developing websites from scratch. Are you using it? Are you still using the traditional waterfall model of website development? If yes, then consider adapting to newer web development processes immediately for better web development.  

Is Your Customer Complaining About The Charges On Web Development? How To Deal With It?

Charges can be a major issue for customer complaints. If this is the cause, then you will be clearly able to identify it form the reviews the customers have posted on the website. Review your pricing strategy in case this is the major point in a lot of customer reviews.

Final Say

Website development reviews are crucial for your overall website development. They give you important clues to the areas where you are lacking. Carefully analyze each review and assure your clients that the problems will be resolved in a quick time.

To thrive within the immense competition of the market, a business needs to find a way to be a recognizable brand. Today’s consumers can easily do research online and compare one brand over another before they make a purchase decision. Consumers tend to make a comparison on the prices offered by different brands and see online reviews before they choose to buy a product. As there are a lot of options available for consumers today, building trust becomes important for businesses. Trust is a strong foundation for a brand to maintain positive customer relationships and will help a brand to get repeat customers and boost the profitability. Customers’ trust has a big impact on your business and it is essential to make it one of the main objectives of your online marketing strategy. So the question is: how do we build and increase brand trust online and win a consumer’s heart?

Image by Gerd Altmann from Pixabay

Here are some ways to build brand trust online as recommended by Algo Sea Biz (a digital agency).

Improve your website design

A website’s design is one of the important aspects that can influence customers in making a decision. A poorly organized website will cause consumers to have a bad impression on your business. A website with a slow loading speed is an inconvenience for consumers and it has a huge impact on a customer’s purchasing decision. As people can easily judge whether your business is trustworthy or not by your website, it is important to ensure that you have a professional and well-organized site. Make sure it has easy navigation so your online customers can easily discover and buy the products they need. Stay transparent and provide accurate, up to date information on your site. It is essential to check your website regularly and organize it well so your website has a good site speed, a good design, and also mobile-friendly. These endeavors will give consumers a great experience which builds trust.

Always give valuable content

When it comes to digital marketing, content is an important aspect in leading a business toward a successful campaign. Quality content has a huge impact for your business, and it is important to ensure that you provide quality and valuable content on the customer’s touching points whether it’s on your blog, website, or social media channels. Providing reliable and insightful content to your audience helps to nurture your brand trust.

Image by Gerd Altmann from Pixabay

Everyday consumers are bombarded by advertisements of various products online. Providing informative content such as articles, infographics, and informational videos on your website and social media can help them to break through the noises. While you provide informative content, you can still deliver your brand messages and do promotion about your products. When you post your content, ensure it to be original, up to date, and most importantly, relevant to your audience. It will show that you bring value to the table and you actually care for them. Valuable content boosts the credibility of your brand in front of customers and eventually builds trust.

The importance of a two-way communication

Today’s consumers love to engage with brands, and this is one of the important factors in building trust and strong relationships with them. The way your brand communicates has a huge impact on this matter. Social media is a place where you can create good communication and connect with consumers today.

Social media channels allow businesses to communicate personally with consumers and keep them engaged. Having a good conversation with your customers helps you to understand how they perceive your brand; you can then offer solutions to help them. As a result, customer s tend to be more satisfied, which can affect the progress of generating more leads. Two-way communication also helps businesses to identify customer expectations. You can find out their concerns while interacting with your brand so you can find a way to cater to those concerns and then improve their experience.

Image by Gerd Altmann from Pixabay

Conversation also helps your business to measure what the next step is to take place in your strategy helping retain the customer as you understand what they need. Two-way communication helps you to ‘listen’ and shows your customers that your business cares about their concerns on a human level. And then, when consumers are satisfied, it will create a positive reputation for your brand and ultimately establish a loyal community.

As we have found out, building brand trust online is very beneficial for your business, it is also good to make it a priority. On the top of it all, the key to earn a customer’s trust is showing that you keep them in mind and respect them. Once brand trust is built, it will maintain a long-lasting relationship between a brand and the customers.

For email marketers, every element present in an email is bankable!

From the subject line to the body text through the email signature, one can optimize every single aspect of an email to trigger actions. While email subject lines are designed to grab attention, the CTA buttons are to set off desired actions, and similarly, a simple looking sig line can be used to accomplish small as well as large marketing goals.

If you’re signing off your marketing email with mere ‘best regards’, you’re missing out on some great marketing exposure. Today we’re going to talk about email signature tips that are thoughtful and actionable. Let’s get started…

1. Brand affiliation and contact information

Irrespective of how old or new your email contact is, putting in information about your organization, job title, or the brand you are associated with is imperative. Your name should definitely be the first signature element that goes there but closing it with the brand name or even a logo can portray a more sophisticated POV to the readers who see it.

Apart from that, secondary contact information is something you should have a practice of mentioning. If you don’t want to give out your personal contact number, a company website or an extension number can also do the trick.

Examples

2. Play with colors but maintain consistency

Playing with colors in your fonts, background, or imagery is a good practice to leave a lasting impression, but never go overboard with random palettes. Choose the ones which represent your brand persona and stick with it.

Example

(Source: WiseStamp)

3. The design ladder

Whether you go for a vertical email signature design or a horizontal one, the hierarchy of the elements present should not hinder the view of a reader. The design should go like the name – larger font, designation – medium font, brand – logo or website link, and so on. It differs from industry to industry or even sender to sender, but making sure the credible information is placed correctly is vital.

Example

4. Utilize signatures to trigger actions

CTAs in emails are essential, but if you want to utilize the signature space to notify something new or relevant to the reader, you can use links and CTAs in email signatures as well. Again, when you are using this space which is not a sales deck, don’t try to be pushy about the call to action. Remember, email signatures are not your primary source of conversions.

Example

5. Linking Social Profiles

While this is the fifth point in our post, you can find social media icons in almost every example that we have shared! Social media pages are important and having a credible social profile says a lot about you. 71% of consumers who have had good social media service experience from a brand, recommend it to others. Thus, having an active social media profile can work wonders for you. While you’re signing off in an email, you can put up quick links to your social profiles for the readers to easily click on them.

Example

6. The use of dividers

When designing an email signature, you want to add as many relevant elements as possible such as the secondary contact, website, social profiles, images, and more. Now when this is the scenario, the wise implementation of dividers helps you create a clutter-free design. All in all, the elements should not overlay any other information present while giving each of the significant attention.

Example

(Source: WiseStamp)

7. Make it engaging

When we say keep it engaging, it doesn’t stop with an appealing design, but also comes with a few cues that make it click-worthy! Simply putting in icons and links is expected from every marketer, what you can do differently is providing appointment booking links and calls-to-action. Share a personalized meeting link that automatically lets the user to book a slot.

Example

8. Follow the trends

You should revamp your email signatures from time to time with the latest information or a new format. Just like email template design trends, email signature trends also evolve. One such noteworthy trend is to add moving objects or GIFs in your email signature. There are numerous aspects you should keep in mind while adding something like this due to visibility criteria, screen size variations, email client support, and more, but there’s nothing wrong in employing them with precautions.

Example

(Source: WiseStamp)

9. Mobile optimization

Just like HTML emails, the signatures in them also require special compliance for different email clients. For instance, a signature that’s a GIF might have support for Gmail, but won’t render in Outlook. Similarly, with screen size and resolution support mechanisms, different email signatures work differently depending upon the device. The future is mobile, and if you are not designing responsive email templates (including signatures) you are toying with user experience. Emails with display disruptions get deleted within 3 seconds and if you do not wish to fall under the deleted emails category, it’s time you go mobile while designing an email.

Example

(Source: WiseStamp)

10. Test, and test some more

We are aware of the traceable email CTAs and other aspects that we generally analyze in an email. You can take help from the heatmaps to determine where people are focusing or clicking in your signature. Try sending test emails with distinct signatures and measure the performance. You can instill any or all of the above-mentioned tips while you test and choose once the results are out.

Extra Byte

Where your email recipients are situated, is a very crucial piece of information. If you’re catering to a global audience, you can set up an email signature that is general and can be helpful to anyone reading it. But, if you’re sending location-based emails, keep the business laws in mind. For instance, as per the Netherlands law, one has to include details like company name, registration number, registry location, registered office, and more. It is advisable to consult a legal representative to double-check your crafted email.

Conclusion

Email marketing is here to stay, and the innovations in email designs, HTML templates, and email marketplace as a whole are noteworthy. If you want your campaigns to perform, don’t leave any element of the email unattended. We hope the above-mentioned 10 email signature tips will help you create better sign-offs the next time you send an email.

Author bio:
Kevin George is Head of Marketing at Email Uplers, one of the fastest-growing custom email design and coding companies, and specializes in crafting professional email templates, PSD to HTML email conversion and free HTML email templates in addition to providing email automation, campaign management, and data integration & migration services. He loves gadgets, bikes, jazz and eats and breathes email marketing. He enjoys sharing his insights and thoughts on email marketing best practices on his blog.

 

When it comes to developing a top-notch software product, what do you think is the most important thing to consider? Those who don’t have a tech background, they face quite a lot of issues when they have to choose a tech stack for their product. If you’ve been facing such issues, know that you aren’t alone, and almost every single person with a startup and a non-technical background comes across this issue.

What exactly is a tech stack? Simply put, it is a combination of frameworks and tools that are used in software development of web and mobile applications. In simpler words, a technology stack is all those frameworks, tools, programming languages, software packages, and servers needed for the client-side and server-side of your business, or the “ front-end” and “back-end.” This infrastructure or data ecosystem will vary according to your needs. Some businesses are built on Ruby on Rails, Django, HTML, or Cascading Style Sheets. The Facebook app, for example,  is built on JavaScript, HTML, CSS, PHP, and ReactJS.

If you are new to all this, there are two things that you need to do. First, you need to opt for the devsdata software consulting services, and the next thing is to know how to choose the right tech stack. If you end up choosing the wrong tech stack, you can end up with several unwanted issues like extra expenses, and sooner or later, that particular stack will become unsustainable for you.

Image by Olalekan Oladipupo from Pixabay

Choosing a Tech Stack for Your Business

To assist you in this process, today we are here with the five main things that you should keep in your mind when choosing a tech stack for your startup;

1- Consider the stage of your business

Your technology stack is going to play an important role in all stages of your business. If you are in the beginning phase, your main focus should be to launch an MVP as soon as you can. If you don’t have any heavy programming knowledge, then just like others, you should opt for WordPress. It goes without saying that WordPress is one of the easiest and the simplest platforms if you are building a landing page or a website.

Image by James Osborne from Pixabay

2- Project requirement

The second important thing to do is to understand the requirements of your project. Do you want to add some kind of real functionality to your application? Do you want to add the feature of live chat in it? For such a purpose, you should go for the tech stack that’s best with concurrency, and this is where you need to consider “Node”. If you are a blogger working on developing a functional site for increased conversions, then Drupal and WordPress will be the right options for you.

3- The available resources

One of the most influential factors that define the tech stack of your company is the availability of developers who will work on creating your product. You need to consider it if your developers are ready to work with the tech stack you have or not. If you don’t want to face issues in this, then always choose a dynamic developer community tech stack.

4- The cost of maintenance and development

The technology stack you choose directly impacts the cost of development and maintenance. Two things to consider in this case are the maintenance cost and the cost of the developer. Especially if it’s a startup, you’d want to keep the expenses as low as possible. This is why you should do some homework first and then choose the stack that brings you as less added expenses as possible.

Image by Dariusz Sankowski from Pixabay

5- Time to market

The quicker you develop and launch your app, the better it will be for your business and the more exposure you’ll get. When choosing a suitable and reliable tech stack, focus on third party integration, testing, and the developing ability of the developer who is working for you.

Conclusion

With these five things in mind, it will be easier for you to choose a suitable tech stack for your business. To make things simpler, just opt for the consulting services of an experienced company, and you’ll see how things fall into place for you.