Category: Digital Branding

Digital Branding

Digital Marketing Content Writing Tips for Experts

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Before the advent of the internet, it was very easy to write an essay, article or content about anything that you wanted, as you only wrote the facts are quirky bits of information that worked in the piece that you were writing. However, in today’s digital world, the way that we write has changed dramatically. When writing for a digital purpose we need to think about keywords, for example, the way in which the keywords are used and how often these keywords need to appear in our texts. We also need to consider the structure and relevance of what we write. There are no right or wrong answers on how to write a digital piece, however, there are some tips that you could follow to make sure that you stick to the right lines and get the desired outcome that you need.  Below, we shall take a look at some of the ways in which you can achieve the perfect end result by using some interesting writing techniques offered by advanced writing experts from a professional company.

Researching keywords

Researching your keywords is a great way to start looking at what to include in your content, after all, there is no point in writing something about nothing. Searching for keywords that are relevant to your content and including them in a natural way, is the best way you can write a piece of content that is good for digital marketing. Do not fall into the trap where you just write content related to the keyword and nothing else. Natural yet engaging content that is relevant will be far better than a disjointed piece of work.

Keyword stuffing

As above, keywords are important when writing a piece of content however, how the keyword is used is also important. Do not be tempted to just to show the keywords in your content as many times as you possibly can, as this will make your content seem unnatural. The keywords, as mentioned above, should be placed naturally and where necessary. If you write the piece of content properly, at keywords should naturally fit into the piece of content that you are writing about.

Call to action

A call to action is a great way of adding to your content piece. This can be a powerful tool when you have written a piece of content that is engaging and interesting. A call to action should be nicely placed towards the end of the post. That said there is nothing wrong with putting a call to action in other areas of the post as long as it is relevant. A call to action can be something as simple as a ‘click here for more information’.

Language

The language that you use is very important when writing a piece of content. You have to remember that when you are writing a piece of content you have to consider the audience that you are writing for, for example, if you have a business site then you have to use business English or business related language so that is suitable for the people that are reading it. The same can be said for a car site the language has to be simple but concise and relevant to the car industry. It is important that you never write a poor piece of content, but you can use modern language i.e. slang language and colloquialisms. You could even get away with using incorrect grammar such as writing the word ‘e-mail’ without the dash or using the term Internet with a lower case ‘i’.

Hyperlinking

It might sound odd, but hyperlinking in your article is very important when thinking about digital marketing. Referencing the information you have used and sending links back to the original information is very important as it shows relevancy to what you are writing about. Having links to high authority sites such as the BBC is also important as they show that the whole article has been fully researched and that you are happy and comfortable to connect to other sites that are relevant to what you are writing about.

Paragraphs and bulleting

It is always advisable to write in paragraphs or bullets to break up the piece of content into bite-size readable chunks. It is far better to write smaller chunks of content, rather than long paragraphs, which will not engage the reader and the reader, will be left feeling bored. Bullet points are also a good way of writing your content because if you bullet each point within a paragraph, it will again reduce the amount the person has to read which will keep them engaged for longer. You can either use bullet points or numbers to break down a piece of content.

A catchy hook

When writing a piece of content, make sure that you have a catchy intro or a hook to make the reader want to continue reading. This is a good SEO tool, as it will engage the writer from the offset so that they can read the rest of the content and click along any links along the way get further information.

As you can see there are a number of ways that you can gain to help you with your digital marketing content production. If you follow the above steps, you will soon see that you are on the right path to making sure that each piece that you write will be suitable for your digital marketing needs.

Digital Branding

In-house SEO Vs SEO Outsourcing – What Is The Best For You?

A business website sans search engine optimization will not be visible on search engines, and the company will not be able to reach out to the targeted audience and get the lead conversions desired. With the help of associated keywords, a business website is able to promote its services and products to the targeted customer and establish its brand visibility in the market. There are many companies and businesses in the same niche as you, and in order to stand out in the crowd, you should ensure that you deploy the correct SEO strategies and tools with experienced experts in the field.

In-house SEO or outsourced SEO- what should you choose?

Many companies are now focusing on the importance of search engine optimization for the promotion and marketing of their business. Business owners, however, need to weigh the pros and cons of using their in-house team to do the SEO for their website or should they hire an outsourced company for the same. Experts in the field of search engine optimization say that both in-house and outsourced search engine optimization has their advantages and disadvantages. The business owner needs to look into them before he/she makes the final choice. In order to ascertain whether in-house SEO or outsourced SEO companies will work for you, it is vital to make a list of your needs and expectations when it comes to the choice of using in-house SEO or outsourcing an SEO company for the task. As a business owner, you should examine both of these models in detail before making the final choice.

Advantages of in-house SEO

The following are some advantages of an in-house SEO expert for your business: 1. When you use an in-house SEO expert, they know your business better than an outsourced agency and so will be aware of its challenges and goals. 2. When you hire your in-house team for SEO you as a business owner have complete control over its tools and strategies as well as implementation. In case, you wish to make any changes; you effectively are able to contact the SEO expert instantly for doing the needful. The SEO team sits in the same premise so reaching out to the expert will be no hassles at all. 3. The In-house SEO professional works and focuses on your business site and will never work on any other business site. This means that the expert gives 100% attention to the business website and works on its improvement. 4. In-house SEO helps you to save costs as it is less expensive over other outsourced SEO agencies.

Disadvantages of in-house SEO agencies

The esteemed company in the field of search engine optimization, Joel House say that though in-house SEO has the above advantages, it also has its share of disadvantages. They have been listed as follows: 1. The field of search engine optimisation changes rapidly, and the algorithms of search engines change regularly. The SEO team needs to be informed and educated about these changes. Besides being educated about these changes, they also have to update their skills in the subject. As a business owner, you need to make sure that your in-house team is informed and updated of the latest SEO changes and tools. You need to invest money in their training programs and also keep yourself informed and updated about these changes as well. 2. As a business owner, you must learn the basics of SEO as well. Though you are busy with the core functions of the business, it is important for you to inform as well. This is time consuming, and moreover, you need to support your business with the latest SEO tools- some of them have to be purchased as well as they are premium software. Just having the basic tools will not do and some of them are expensive as well. Once these tools are purchased, you again have to invest time to learn how to use them, and the same applies to your in-house SEO team as well.

Outsourced SEO agencies

The following are the advantages of outsourced SEO agencies: 1. Outsourced SEO agencies have a team of skilled, qualified and experienced SEO experts in the field and so you have specialists working on your website. They will always be aware of the latest SEO trends and tools that are in demand in the current market. They invest money in attending seminars, workshops and training programs on a regular basis so they can offer top-quality services to clients. They create winning strategies as they are familiar and experienced with the current SEO trends. 2. These SEO experts work with a wide range of clients, and so they have experience of managing the customised needs of all businesses with success. They can create the right strategies for promoting and marketing your business to get better visibility in the market with success. 3. With outsourced SEO agencies, you are able to focus on the needs of your business and alleviate tensions when it comes to creating the right strategies for brand establishment and promotion. You do not waste time and effort for hiring an in-house SEO team to manage projects for you, and you do not have to buy SEO tools and software for the business. 4. With outsourced SEO agencies, you effectively are able to get SEO projects for your business faster.

Cons of outsourcing your SEO needs to agencies

There is only one disadvantage of outsourced SEO agencies- you need to constantly be in touch with them to ensure your project is being done on time. You should ask for reports to ensure progress is being made in the right direction. Therefore, when it comes to the SEO needs of your business, ensure that you ascertain what your individual needs and weight the pros and cons of the above to make the right choice. If you decide to outsource search engine optimisation, ensure you hire a credible company with proven track records and experience in the field to get the desired results with success!

SEO
Digital Branding

6 Essentials Traits of a Good SEO Agency in Singapore to Look for

There is no one who doesn’t want to work with the best, especially when it comes to business consulting. For small and big businesses alike, when you are thinking of investing in SEO, one should always look for providers who can deliver the best of their promises in action. But, how to identify who is the best?

Before checking out the characteristics of a good SEO agency, it is essential to understand how SEO works and which all aspects of it play a crucial role in business marketing. Online business is quite a competitive and complicated affair with hundreds of thousands of companies competing in the same space. This is the reason why businesses should hire expert SEO providers in order to get dedicated and loyal customers online.

Professional SEO firms knew all the nooks and corners of digital marketing and ensure that your brand thrives in this highly competitive space. You can be reassured about relevant traffic and in turn, convert it into sales with the help of SEO. If you into the search for such an agency to take your online business marketing to the next level, here are some essentials to look for.

1. Professionalism and experience

Thro succeed in the digital space; it is important for the SEO provider to have significant experience in your industry-relevant SEO practices. If you want to reap maximum results, then it is advisable to sing up with a company or professional provider who has considerable experience in your field of business.

Providers from the same industry will have a better understanding of the competition and the standard SEO practices which will work the best in it. Check if the SEO agency you approach is knowledgeable about the business dynamics of both the local market and international market as your focus. Professional SEO providers know the client as well as user expectations and can work at best to meet all these objectives.

2. Notable reputation

The clients of the SEO providers will have volumes to tell about their services and support. This is the ideal way to identify whether the provider in consideration is reputed or not. You can check online to see the feedback and testimonial about any top SEO agency to ensure whether it is a highly admired service.

You can also get information from the blog discussions and forums by gathering comments and feedback about various providers. You can also check the grievance posting sites also to see what complaints clients used to raise certain providers. It is also ideal to ask someone you know about their experience with SEO outsourcing to see if they have any suggestions to make.

3. Analytical ability

As we know, SEO is a very strategic approach to business marketing, which has to be done based on a thorough analysis. Tools like Google Analytics are used by expert SEO providers in order to understand where their clients stand and the specific areas to be worked on.

While approaching an SEO agency, you should check their analytical tools and methodology in order to understand whether they possess significant expertise in this specialty. Without analytics, getting into SEO will be something getting on to an ocean sail without any map or sail plan.

Any professional SEO provider will have a highly analytical mind and essential analytical tools handy. If your SEO provider is not keen about numbers and if their decisions are not data-driven, then your efforts may ultimately fail. SEO is a precise scientific approach than an art, so choose only someone who focuses on figures and results.

4. Utilizes the latest strategies

As we know, digital marketing is a constantly changing specialty. SEO techniques are evolving day by day, and many of those become obsolete over time. Say, for example, keyword stuffing was one of the top SEO strategies at one time, but now it is considered as a black-hat technique which may end up in a penalty.

A professional SEO provider will always watch for the latest changes and updated in terms of search engine optimization and change their strategies accordingly. In fact, the SEO approach in various industries may also differ. They utilize time-tested techniques and apply them to suit to the actual needs of the clients. In fact, no SEO strategy tends to ensure 100% results, but a fine combination of the best approaches can bring in real results.

5. Professional team

Successful SEO is a team effort. A professional SEO team is an ideal characteristic to look for while finding an SEO agency. A good company will encourage their SEO staffs to do constant research to tackle the latest search engine algorithms and bring their clients on to the top.

A professional SEO team will consist of not an only search engine expert, but good web designers, website planner, content engineers, social media experts, e-mail strategies and so on. Professional agencies will train their staff to continue to make sure that they are fully focused on results based on the changing SEO conditions.

6. Follows an ethical methodology

A reputable and professional SEO agency may use only white-hat SEO techniques while trying to promote client sites. Those agencies which offer over-night results may be trying out the black hat techniques to show some instant (short-lived) results, but this will ultimately put you into deeper troubles.

Good SEO agencies will never use the black hat tactics like spamming, doorway pages, or invisible text to boost search engine positions. Now with their latest algorithms, all major search engines run very strict monitoring on the SEO activities, and if the bots identify any websites employing such strategies, such pages will be instantly penalized or even get banned.

This is the reason why you should join hands with only those providers using legitimate SEO methods which are approved by search engines as ethical. The right approach professional SEO companies utilize now are:

  • Quality link building
  • Website optimization
  • Keyword focused quality content etc.

Proper white hat SEO techniques will guarantee slow, but steady results which are more sustainable.

Most importantly, a good SEO provider will only give realistic commitments to its clients. They may never guarantee the No.1 SERP position, but they may focus more on strategies which help their clients to slowly and steadily build in terms of search engine ranking.

Digital Branding

Top 7 Online Courses to Help You Get Started with Digital Branding

With today’s technological advancements, many online courses are designed to help businesses and individuals to achieve their goals. Whether you’re a business owner or someone who is looking for a digital marketing job, it’s essential to keep yourself up-to-date with the latest digital branding and marketing trends nowadays. If you want to hone your skills and improve your business with digital branding, here are the top seven online courses to help you get started.

1. Content Marketing Certification Course

If you want to become a certified content marketer, you can give this online course a try. It’s designed to help you create an effective marketing strategy for your business or job. If you have a scalable content marketing approach, you can be able to convert your prospects into customers. When taking up this certification course, you’re going to learn about content planning, creation, promotion, and analytics.

2. Inbound Marketing Online Course

Digital marketing also struggles to provide positive results, which is why inbound marketing can be one of the solutions to generate real marketing ROI (return on investment) in the business. By taking up an inbound marketing online course, you will be able to use an innovative framework that enables you to gain more leads, customers, sales through your virtual presence. This online course also allows you to develop the skills necessary to building effective inbound campaigns from setting up your business goals to analyzing your inbound ROI.

3. Graphic Design Online Course

When it comes to digital branding, you also need to have excellent skills in graphic designs for your websites, social media, and other online platforms. Remember, having remarkable graphics can add value to your website such that it encourages your visitors to stay longer in that site. From repurposing images, setting up a picture on your own, and adding logos to modifying texts and colors, everything you need to learn about graphic design and digital branding can be taken up through online courses like the HubSpot graphic design course.

4. Social Media Certification Course

If you want to learn more about creating a social media strategy, making and sharing useful social content, and optimizing social media profiles for the business, taking a social media certification course can be a great option. The course will help test your knowledge about the fundamentals of social media marketing and how it contributes to the success of your digital branding. By completing this course, you can stay up-to-date on the current social media practices, as well as create a strategy that supports your marketing and sales efforts.

5. Search Engine Optimization Course

Taking this online course will help you build a competent SEO (search engine optimization) strategy that provides better business results. You’ll learn the fundamentals of SEO such as building links to your website, using blogging for SEO, and other digital marketing approaches. If you want to sharpen your SEO knowledge and skills that can help boost your digital branding, then you should consider taking this course as soon as you can.

6. Lead Management Course

If you’re looking to manage sales leads effectively, learning about a lead management course can help. Moreover, the course is also designed to help you come up with a comprehensive lead generation plan that allows you and your marketing team to obtain, assess, and provide leads to the sales team. Keep in mind that having a strategic lead management system in place is the key to a successful digital branding and marketing efforts of your company.

7. Video Marketing Course

Creating video content is one of the top digital branding trends this year. Since videos are more attractive to young generations, it’s a great way of gaining publicity and promoting your brand. For that reason, taking up a video marketing online course can be beneficial. The course is designed for you to learn how to develop a solid video marketing strategy and figure out the best types of video content you should incorporate in your website and social media platforms. Moreover, you’re also expected to learn about video production, and video tracking and analysis at the end of this online course.

Conclusion

Clearly, a robust digital branding campaign is vital toward achieving business success. It doesn’t only boost your company’s online popularity and visibility, but it also lets you establish a stronger relationship with your prospects and customers. If you want to get the most out of digital branding for your business, it’s important to equip yourself with the right knowledge and skills using these seven online courses.

Digital Branding

6 Ways to Use Social Media to Boost Your eCommerce Sales

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If you want your eCommerce business to succeed in 2019, you should craft an excellent social media marketing strategy. Today, it’s not enough to just produce share-worthy content. It’s also important to utilize sneaky marketing tricks to improve brand awareness and customer loyalty.

In this article, you will find recommendations on how to use Facebook, Instagram, and Tweeter to boost your eCommerce sales. Follow them, and you will take your business to the next level.

Collaborate with influencers

It’s always challenging to make your first online sale. When no one knows your brand yet, no one wants to buy your products.

If you have just started your eCommerce business and want to get first orders immediately, you should collaborate with digital celebrities in your niche. They can easily influence the opinion of your target audience and make people believe that your product is worth buying.

If you can’t afford collaboration with influencers, which have more than 100,000 followers, you can collaborate with micro-influencers. The services of micro-influencers, who have around 15,000 followers, will not cost you a fortune.

Run giveaways

People love freebies even more than you can imagine. Can you guess what the simplest way to draw the audience’s attention to your brand and boost sales is? All you need to do is to provide people with a chance to get something for free.

So, why don’t you run a giveaway on social media? It will help you to raise brand awareness and generate enormous sales. To run a successful giveaway, you should make four simple steps:

  • Offer a valuable prize. It can be a new product, gift card, huge discount, etc.
  • Craft a catchy post to inform followers about the giveaway. If you have no idea how to write winning captions, you may check writing services company reviews and get help from a professional writer.
  • Ask influencers in your niche to inform their followers about a giveaway. The more people will participate in your giveaway, the more returns you will get.
  • Utilize reliable social media contest tools to make sure that the process of winner selection is fair and transparent.

Generate social media buzz

Do you know how to launch a brand new product successfully? You should make people talk about your product everywhere: on social media platforms, at parties, and even in Starbucks’ toilet queues. You should make people feel excited about getting a new product and encourage them to place pre-orders as soon as possible.

To hit this goal, you should generate social media buzz and make your brand irresistible. Every post related to the new product launch should intrigue your followers. Try not to reveal any specific details, but to drive curiosity. Here are a few ideas, which you can use:

  • Start countdown 30 or 50 days prior launch. Mention in every new post how many days have left. Make people wait for your new product as impatiently as they wait for Christmas.
  • Collaborate with bloggers in your niche. Allow them to “leak” some details related to the new product launch on social media
  • Add countdown sticker to Instagram stories

Ask questions to get feedback

If you need to get feedback from your target audience, don’t waste your money on running surveys. In the digital age, you can get answers to your questions using social media.

Let’s imagine that you operate in the fashion industry. This spring, you are going to sell a vintage style dress available in five colors. You need to forecast demand for different colors to avoid inventory stockouts.

To create a demand forecast, you need to be neither a financial expert nor a fashion guru. You just need to use the Instagram carousel. Upload five photos of the dress in different colors and ask your followers to comment on which one they like the most.

That’s all! Now you just need to check the answers. If you know that the green dress gets 2,000 “votes”, and the blue one only 500 “votes”, you can forecast demand easily.

Share user-generated content (UGC)

Another great way to boost eCommerce sales is to share user-generated content on social media. As you know, people tend to trust real customer reviews more than the advertisement. For this reason, user-generated content attracts more potential buyers than any paid ad. Also, UGC costs no money.

It’s worth mentioning that people like to interact with companies. And they feel happy if someone finds their photos and videos share-worthy.

If you want to base your marketing strategy on user-generated content, here is a short guide for you:

  • Create your branded hashtag
  • Invite your followers to share their opinions about your brand on social media
  • Remind them that they should use your hashtag and tag you on photos and videos
  • If you have just started your social media profile, it’s highly likely that you have no followers. In this case, you may send your customers an email to invite them to follow you on social media and share their reviews.
  • Never forget to mention the content creator, when you share UGC on your business profile

Share behind-the-scenes

Let people know more about your company. Reveal information about the technologies and materials you use. Show the team of professionals behind your business.

If you want to build a trustful relationship with your customers, you should share behind-the-scenes photos and videos. It will help to explain to your audience how your company actually works. Absolute honesty will boost customer loyalty and, as a consequence, sales.

In conclusion

As you can see, social media can help you to increase eCommerce sales in numerous ways. You just need to choose a marketing strategy, which perfectly suits your business concept.

Author’s bio.

Daniela McVicker is a blogger with rich experience in writing about UX design, content planning, and digital marketing. Currently, she is the chief contributor at RatedbyStudents where she helps individuals and organizations improve their web content writing, design, and planning skills.

Digital Branding

The Micro Voice Recorder Can Help You to Secure Your Home and Office

In this day and age, one of the most pressing concerns with any big company is that of security. Security is, in fact, a major concern not only for big companies but also for personal use also. One of the main aspects that every household and every office invests heavily in is in the security methods and technologies that are equipped to protect it. A good security system will ensure better protection for your home and office. The rapid progress and development of science and technology have enabled the invention of more such amazing security services equipment. In this article, you will be learning about getting a micro voice recorder and how it will also increase the security of your place.

Micro audio Recorders

In today’s world of ultra-modern spy technology, perhaps the most popular equipment out there is what is known as the audio bugging system. You must have often wondered about what this audio bug is and what it entails. It is a micro audio recorder. It is a very small and tiny device, and it will be recording high-quality audio from the surroundings. Such a device will enable an individual, and nobody will be either seeing it or even suspect that it is a little audio recorder. It will be useful for different purposes. Generally, people will be not aware of where they can get such a micro audio recorder.

But you are lucky because devices like this and other cool secret security gadgets are easily available in the market. These secretive devices are of immense importance and utility because of the help that they can provide. A micro audio recorder will be looking just like regular USB pen drives or flash drives. However, in reality, they are mini voice recorders.

Who are the people who can make use of these micro audio recorders?

  1. Students in school and colleges – Often we hear of students who are tired or are unable to keep up with the pace of a lecture and successfully take down notes. Also, some students are afraid that they may suddenly miss any essential part of the lecture in the class. A micro audio recorder will be quite useful in these cases, and it will ensure that you do not miss any single word ever. It is, of course, obvious that you can also go on to use these devices when you are going to absent from your class because of some reason, you can keep it in your class and get the entire lecture recorded, and you can listen to it later when you can.
  2. People who are business owners – You can use these micro audio recorders efficiently and keep a detailed recording of all the important meetings that you hold with your clients and your employees. These meetings generally involve discussions of important matters and company policies, and it will do you good to be able to go back to the recordings to check the discussions later on to help you in brainstorming or for any other purpose. Your employees can also use this in the event that they do not want to take handwritten notes and would rather record the entire meeting. The fact that the recorder looks like a tiny USB drive will make it quite inconspicuous too, and nobody will even think that it is a recording device.
  3. People who work as private investigators and in the law enforcement departments – these devices are quite useful for people who are working in the police department or are detectives. These micro audio recorders can be used for gathering essential evidence and especially when you are required to take interviews and testimonies of various people. Also, these devices can be used to catch various criminals talking about the next potential crimes which they are going to commit and can also be used to catch them in their act. They will never be suspected that they had been recorded secretly.

What are some popular features that you need to be aware of these audio recorders?

Some of the high tech features which make the mini audio recorder such an effective security device are as follows:

  1. One touch for recording – All you need to do is to press a little button that is on the side of the device, and you will then have it start to record audio in high quality and digital sounds automatically. You will not need to be aware of any specific scientific tech knowledge to be able to operate these devices.
  2. Secret and covert – These mini audio recorders are completely secretive in their appearance. They do not have any form of lights, sounds and other such types of indicators on them and hence they will never be giving you away and will keep your secret safe. No one would know that you were recording audio and hence you can leave it inside your desk or wherever you want to, and then it will go on to record the audio and not let anyone become alerted.
  3. Will work like a normal USB drive – These mini audio recording devices will not only appear like regular flash drives, but they would also function like one too, and hence you will be able to store all the essential files on this drive too and access them whenever you want to.

For more information on where and how you can get these mini audio and voice recording devices, it is crucial for you to visit https://spycentre.com/products/micro-voice-recorder and get the best deals at the best prices. Everyone has varied requirements and you will surely find something that suits you best.

Conclusion

A mini voice recording device is an effective device for security purposes and other reasons like taking notes. These devices can be used by a lot of people from varying professions like students, business owners, and law enforcement officials. Hopefully, the information mentioned in this article will have helped you.

Ecommerce branding
Digital Branding

3 Steps To Branding Your New E-Commerce Business

There is no doubt to the fact that we are currently living in the digital era because right now if you look around, you will see that most industries and businesses are getting digitized as products are not only shown and described online but sold there as well. All of this is justifiable because the number of customers you can get to your local store is nothing as compared to the quantity that you can get online. Now everyone has a phone and almost everyone is using the internet, instead of going door to door to sell your products and services, wouldn’t it be better to use the internet and reach out to the masses that too without any physical efforts? Going online is one wise choice to make so long as you  pay attention to e-commerce branding concepts.

Now, if you are someone who just recently started your e-commerce business and if you want to know how to establish your brand and then promote it then, yes, you are at the right place, reading the right content. You see, you might be selling the best quality products and your services can be extremely amazing but if you aren’t visible to your audience, there’s no point to be on the internet in the first place. Long story short, your visibility is all that matters and that should matter.

Tips For E-Commerce Branding

Here are a few tips that can come in handy to you for branding your e-commerce business:

Select your logo carefully

1- Creating a brand identity

It is but very obvious that to start with the branding process, you first need to create a brand identity for your business which means that the first thing you need to do is to get a logo. Not just any logo will do; in fact, you need to make a proper investment on your logo and hire a professional because your logo will be representing your e-commerce store so make sure to take logo selection seriously. Once you are done with the logo, you then need to focus on your branding guide which includes the color palette you have to follow, the typography, and the style that you will always be following.

2- The story of your brand

People love it when they get to hear the story behind a brand. You need to create a story for your brand too and make your audience hear that story out. From your core values to your missions and goals, you need to mention each and everything in your story. Above all of it, you need to tell and show people that they matter to you and you are there to make an improvement in their lives.

Develop a social media presence

3- Get your hands on social media

Yes, having an e-commerce website of your own is imperative, but what’s more important is the fact that you need to be on social media platforms. You see, right now, every single individual is using social media. Facebook, Instagram, and Twitter are a few most important platforms to be on because believe it or not, you can make millions of customers just by being on these sites. Long story short, you cannot just overlook the fact that social media is supposed to be a part of your business and you need separate marketing strategies too for being successful there.

Conclusion

These are some of the steps to e-commerce branding that you need to follow in order to be successful. So, use the tips we just gave and make sure to give the best of your efforts to your business if you really want it to reach new heights of success.

Digital Branding

A Guide to Marketing your CBD Business on the Web

One of the fastest industry growths seen in 2018 is CBD. With sales up and more and more people recognizing the benefits of CBD, it has well surpassed $500 million in revenue.

However, with such growth trends come competition. There are many who are trying to corner the market and take advantage of the fast growth of CBD companies. Thanks to online marketing, more and more customers who are seeking organic products are searching out and buying CBD products daily, and those numbers are continuing to rise.

There are a variety of methods in which businesses are using to grow their CBD online businesses. Here, we’ll show you how you too can market your CBD business online and improve your return on investment as well as your leads and customers.

Social Marketing and SEO

No marketing plan is complete without a focus on social media and SEO according to Greens Canna Care. Everyone who’s anyone is on some form of social media today. If you’re trying to improve your website traffic, you’ll want to have a steady social media presence.

There are a variety of social media platforms to consider. However, you only have to focus on the larger ones in order to gain more traffic. If you’re seeking a great ROI, be sure that you’re using these social media platforms for your benefit.

Instagram

With well over 400 million active users on a daily basis, it’s easier than ever to utilize such a platform to improve the traffic flow to your website.

It’s not difficult to grow a following on Instagram and you will just have to make sure that you’re including plenty of good content and value. The traffic flow will increase dramatically and you’ll gain a lot of new followers.

Automation

Everyone knows that automation is a great way to improve growth. This allows you to continue on something else while you’re improving your traffic flow to your CBD website.

Many of these tools have schedulers for posts as well as auto correct and other special deals that will allow you to streamline your work while still getting more traffic. Instagram includes the following automation tools:

  • Combin
  • Hootsuite
  • Gramto
  • Use Your Hashtags

Include at least 15 to 20 hashtags in your posts as keywords. This way, you’ll be targeting the right audience. Many hashtags that work well would include:

#CBD Coffee, #CBD tincture, # CBD, #CBD Skin Care, #CBD online, #CBD oil, #CBD Vape, #CBD benefits, #CBD Crystal,

#CBD Love, #CBD for dogs, #CBDU, #CBD for pets, #CBD life, #CBD gummies, #CBD heals, #CBD deals, the list is endless and you’ll find many great ideas if you just sit and think about them for a few moments.

Your profile for all of the social media platforms should also contain a full description of the CBD business as well as links so that potential customers can go directly to your site. This way, you’ll have more traffic flow. Be sure to include the hashtags in all of your posts as well.

Digital Branding

All You Need to Know about Link Wheel

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All website owners want their site to have high visibility in search results and a steady influx of traffic. They mostly employ services of a search engine optimisation agency to achieve these goals. Creating a link wheel is an effective SEO strategy that enables you to promote your website, get backlinks and add a substantial amount of traffic coming toward your site. Let us first discuss what exactly is a link wheel and then we will talk about creating a link wheel and does it really work.

What is a Link Wheel?

In order to get better visibility, your site has to have a good page rank. You may achieve a good page rank by having a considerable number of links that lead to your website. SEO techniques that we apply indirectly to our site are called offsite techniques. Link wheel is primarily an offsite SEO technique. You create a number of sites, or ‘web 2.0 properties’, which are simply pages hosted on well-known sites. Then you link them in such a way that one site is linked to the other. These links must eventually lead to the site that actually needs promotion. This link pattern forms a ‘wheel’, such that every site is linked to the one next to it and eventually to the main site to be promoted. In this scenario, the ‘web 2.0 properties’ make up the ‘rim’ and your site is the center of the wheel where each link coming to it is a ‘spoke’.

How Do You Create a Link Wheel?

In order to create a link wheel, first, you need to create a dozen or so mini-sites or blogs. You can create your page on sites like Hubpages, WordPress, Tumblr, and so on. On each of these mini-sites, you will have to create some original and creative content, using appropriate keywords placed strategically throughout the content. Now, each of these mini-sites contains a link to another mini-site and a link to your money site, hence completing the link wheel.

Do They Work?

Now that you know what is a link wheel and have a basic idea of how to create one, you might want to understand if all the efforts are worth it. The truth is, some might work and some won’t. However, if you know what you are doing, then your link wheel will surely enhance your page rank.

Is it Black Hat or White Hat?

This is becoming an increasingly controversial subject as link wheels are being discussed on many sites, blogs, and forums. The omnipresence of positive reviews by people makes them assume it to be ethical rather than Black Hat. In my opinion, link wheels are somewhere in-between and have the potential of being either Black or White Hat, depending on the purpose and method used.

Link wheels aren’t completely ethical. Though Google’s guidelines do not mention them specifically, yet they do state that anything done with the purpose of hoodwinking the crawler and manipulating the PageRank, i.e. performing an action with the purpose of getting a better rank than for the benefit of your visitors, is against their rules and may have an unfavorable effect on your rankings. Link wheels can be completely Black Hat, if you use automated programs to create articles and interlinked wheels, RSS directories etc. On the other hand, if you pick good web 2.0 sites, write engaging content and promote it on social media channels, it will not only bring you traffic and good ranking but will also improve your sales.

Digital Branding

How to Create Your Own Brand on Amazon

How would you like to open an Amazon store filled with products bearing your own brand labels? The thought is literally intoxicating because you know that Amazon is the world’s largest consumer marketplace and the ultimate place to find the greatest number of consumers interested in what you have to sell. If you are sincerely contemplating opening an Amazon storefront, the following information can serve as a guide to why you would want to sell your own brand, private label products and then how to go about ensuring maximum profits. After all, that’s what it’s all about, isn’t it? You want to make money and lots of it. Here is how it’s done.

Why You Want Your Own Brand

The very first step is to fully understand and appreciate the benefits of selling your own brand products. Sometimes referred to as private label products, these are simply products manufactured by a company and sold to you generically without a label. However, you don’t want to list generic products because consumers expect to buy them at rock bottom prices.

This is why you want to create your own brand so that you can build that brand and price your inventory accordingly as your brand becomes well-established. In other words, you don’t need to manufacture your own merchandise, you just need to build a brand with products manufactured by companies of your choice.

What New Merchants Should Know About FBA Benefits

At this point, it would be in your best interest to understand the benefits of letting Amazon fulfill your orders. Referred to as FBA listings, these products are housed in Amazon warehouses and all orders are fulfilled by Amazon, hence the FBA listing. The major benefits include warehousing and fulfillment. You don’t need to operate a large warehouse and you don’t need to pull orders, pack or ship any products. The best benefit of all is that FBA products are eligible for Prime free shipping which is a huge perk on the customer end.

Unfortunately, you should also know that mistakes can happen and sometimes those mistakes can be costly to a merchant’s bottom line. Many times Amazon owes their merchants money over mismanaged orders, improper stocking or even for products damaged in the warehouse or in shipping. If you want to minimize losses, you might want to consider software like AMZRefund that can help you track any Amazon errors which are affecting your bottom line.

Find Your Niche

This might be one of the most difficult aspects of opening an Amazon storefront unless you know exactly what market you’d like to enter. Consumer goods come in all categories from electronics to pet foods and everything in between. If you don’t know exactly what you’d like to list, it’s imperative that you know which products are hot so that you can find your niche. Much is written on finding a profitable niche and there is an actual science to it from researching to finetuning your sales marketing approach. Expect to spend a good deal of time with this step of your journey unless you have a passion you’d like to pursue.

Sourcing Products & Own Brand Labeling

This is another step which may take some time and research. Check out sites like Alibaba that list suppliers from all around the globe. Many manufacturers specialize in the private label ‘generic’ products and it’s up to you to choose the manufacturer that offers what you are looking for. Remember, a niche isn’t everything when sourcing suppliers and manufacturers because consumers are looking for the highest quality at the lowest cost.

Many new merchants look overseas for manufacturers because their cost is lower but the quality isn’t always inferior. Once you’ve found a supplier, it’s time to create your brand, design your labels and then work with a labeling company to produce your own brand private labels. If you find the right labeling company, they can also assist you with graphic design including eye-catching logos that will help build your brand.

Last But Not Least – It’s Time to List Your Products!

Once you have gone through all the above steps to creating and selling your own brand products on Amazon, it’s time to create a merchant account and start listing your products. Here is where you’ll find another benefit of FBA listings because you are not limited by the amount of merchandise you can warehouse.

Amazon will warehouse your products and fulfill orders so that you can continue working on building your brand and growing your inventory. This is just a snapshot of what it takes to build your own brand on Amazon but once you’ve caught the fever, there’s no end to what you can do or obtain. It’s not a cliché because as an own brand Amazon seller, the sky really is the limit. See for yourself.