Category: Local Branding

How to Design a Splendid Outdoor Setting for Your Restaurant

Steven on June 24, 2019

When designing your restaurant, what surely comes first on the list is a modern and functional kitchen, a great bar area, a comfortable and inviting dining room, but you mustn’t overlook another important part and that is the outdoor dining space.

With the alfresco entertaining season already upon us, most diners prefer enjoying their meal in the fresh air so it’s obvious this area deserves your full attention. Your guests will certainly have to pass first through the entry and the front part of your restaurant so naturally, you have to leave a great impression there, but leave something for the end and charm them once they step outside into your splendid outdoor space.

Here are several design aspects you need to consider when designing your restaurant.

Outdoor brand signage

First impressions count a great deal so right at your entrance, you need to have your business sign to catch people’s attention. Be sure to do your research into regulations of your area as many cities and business districts have strict rules about the type of outdoor signs restaurants and other business can have.

Once you know exactly what you can and cannot do, hire a professional sign designer to produce something that is unique and reflective of your restaurant. Whereas you could probably come up with your own design for the menus, it’s recommendable you leave the outdoor sign design to experts. The reason is simply – an amateur, hand-made sign on a piece of plywood with spray paint will definitely send the wrong message!

Outdoor lights and signs

In addition to your business sign, the outside will benefit from other signs, such as available parking, open/close times, no smoking and others that give your guests valuable information. These should also be professionally done and with adequate lighting, you’re not only ensuring the right ambiance but your customers’ safety as well.

Strategically placed outdoor lights will make your customers feel welcome whereas string lights placed overhead to give a magical touch to the outdoor dining space, especially in the summer. It can all be combined with torches along the pathways, stylish table lamps or candles for an intimate atmosphere and a vintage, glass chandelier in the center for a touch of old-time elegance.

Seating options

Providing plenty of seating options in the entire restaurant is a priority so you can accommodate for everyone, including those who wait. In front of your restaurant, you could set up a bench and maybe a couple of small tables and chairs like the French cafes do but make sure you pick both attractive and durable furniture.

The same rule applies for your outdoor dining area – all the furniture pieces need to be aesthetically pleasing and designed to withstand the weather and wearing. You need to find a reliable restaurant furniture supplier who offers great, sturdy patio furniture for commercial use in various styles, so you can easily find something that fits into your restaurant theme. Depending on what you’re going for, outdoor furniture trends in Sydney demonstrate the choices you can make, from a refined, classy aesthetics, a fresh coastal theme to an ultra-contemporary vibe.

Restaurant information

Outside menus next to the entrance of your restaurant in the form of an old-style chalkboard or a glass menu case are an excellent way to advertise your delicacies and attract guests. However, not just any menu will do. It needs to be well lit and clearly written so the customers can read it easily at any time of day or night.

In addition to a wall-mounted menu board, you can also put up a sandwich board on the pavement to advertise your menu specials and maybe even write an inspirational quote or an appropriate joke!

Alfresco area decor

Extending your restaurant ambiance to the alfresco area will create a full circle in your restaurant design. Take similar décor details you have inside and incorporate them in the outdoor setting. It can be the same light fixtures, table cloths, seating cushions, and music, just make sure it isn’t too loud so the guests can easily converse while they enjoy their meal.

Don’t forget the power or plants and flowers to dress up even the plainest setting. Place stylish planters and window boxes both at the front entrance and back patio entrance, but make sure there is at least one designated person to take care of the plants so they stay fresh and beautiful at all times.

Hopefully, the tips listed here give you enough incentive to start designing your dream restaurant space!

Digital Branding Local Branding

How Technology Can Help You to Decorate Your Apartment?

Steven on June 14, 2019

Technology surprises us in so many ways. If you think that there’s no way an application or software could help you in things which are traditionally manual, for example, house decoration, then that’s where you are completely wrong. In fact, interior designing or house decoration is facilitated by different kinds of software and applications. When you’re decorating your apartment for the first time or just updating your style, it can be tough to figure out where to start. There are so many different styles and color palettes to choose from that it can be overwhelming to try and decide which direction to go in! For example, if you check out apartments for rent in Columbia and you want to decorate them to perfection, then you shouldn’t be worried anymore. In this blog, you’ll find out about some of the very beneficial applications which can help you to decorate your apartment just the way you want it to decorate. Above all, you can get unbiased and free consultancy from technology in the form of mobile applications. If you have a cool apartment of your own then go ahead and gear up to decorate it, however, if you haven’t bought an apartment of your own, in Palm, then buy an apartment in Palm Jumeirah and decorate it with the best.

Here are some of the applications which can help you to decorate your apartment:

1. Houzz Interior Design Ideas

If you are tired of stacking interior magazines, then this app is just the right thing for you. This application is very simple to use and it will definitely get you out of your confusions. If you are not sure that how that sofa you liked will look in your drawing room, then don’t worry because this app has got you covered. All you need to do is take the picture of that sofa and click the “view in my room” option. This way, you’ll be able to see either if it’s going to look good or not.

2. Hutch

This is another amazing app with very exciting features. If you want to upgrade your place and you are also on a budget, then Hutch is your solution. Just take the picture of your room, decide your budget and just like that Hutch will do the rest of the job. It will show you hand-picked options for furniture according to your budget. Isn’t it great? The best part about this app is that you can shop through this app too if you don’t want to go through the hustle of shopping.

3. Mosss

If you want someone to guide you according to your taste and you want them to magically know what you exactly need to do with your place, the Mosss is something you need to try right now. It is an artificial intelligence based program which uses machine learning to know exactly what you need and what your requirements. You can say goodbye to all those expensive consultancies with Mosss. Above all, Mosss uses a deep learning mechanism to learn designs and processes of all the best interior designers out there and then creates a design for you which is inspired by great designers.

4. ColorSnap

Interior designing is not all about furniture and accessories. If you want your room or house look great, then you need to make sure that you are following all the rules. Color of walls is more important than you think it is. Therefore, you have to make sure that you select the right color. Watching color cards can be extremely boring and most of the times you don’t know how it will look if after being painted on the wall. ColorSnap has a solution to your this problem. With this application, all you need is take a picture of the room, select the wall you want to paint and apply the color of your choice. It will give you a perfect realistic picture of the end results.

Local Branding

Retirement Community: Smart Strategies for Boosting Occupancy

Steven on June 12, 2019

Retirement communities have always been popular all over the world, giving seniors everywhere an opportunity for a new life. However, their occupancy has been dropping in the past several years, and the reason for that is still unknown. So, what can we do about it and how can retirement communities boost their occupancy in the future?

Create a new website

People in this industry feel that they don’t need a website in order to get the word out, but the fact is that a website is a must in this day and age, no matter what you do. However, not just any website will do as only an optimized website that’s as good as your competitors’ – or even better – will attract the attention of potential residents. Optimizing your website isn’t as hard as people think, and this will make your website visually appealing, interesting and, above all, useful.

Pick out “brand ambassadors”

Although this may sound like the craziest idea in the world, this might actually work better than you could imagine. Choosing “brand ambassadors” – these are the people who will represent your brand and promote it – is easy as long as you have a few residents who are happy with your services and ready to share their positive experience with the world. Relying on word-of-mouth marketing can really make a lot of sense in the long run, while showing faces who represent your brand to the world is even better.

Insist on quality

However, in order to find your “brand ambassadors”, you need to provide them with quality services and proper care. That’s why you should insist on comfort, coziness, proper organization, and a modern look of your retirement community because only such enterprises can keep boosting occupancy. At Mark Moran Vaucluse retirement properties, for example, retirees are able to enjoy everything from an ocean view and private reading spaces to outdoor atriums and wellness care, all while being surrounded by freshly renovated rooms equipped with various appliances and beautiful fixtures. These are the things that attract people and encourage potential new users to come aboard right away.

Train your staff

All retirees need someone to depend on, and your staff is in contact with them the most. That’s why your employees have to be trained properly and possess all the necessary knowledge that will help them deal with different kinds of people on a daily basis. Being familiar with various nursing techniques and sales strategies is vital, and this will separate your retirement community from the others.

Listen to the people

One of the reasons why senior living communities are struggling with occupancy is the fact that they don’t know what the people really want. Giving them a basic treatment and not being ready to think outside the box isn’t enough anymore. That’s why you need to talk to potential residents and hear them out. Discover what they want, and find a way to provide them with that, and you’ll start boosting your occupancy straight away.

Invest in a CRM system

Tracking your clients and all their needs can be a challenging job, and relying on a customer relationship management system is just the thing you need. This may sound unnecessary first, but a proper CRM system comes with a ton of benefits. It helps you reach more people in less time, tracks all their needs and inquires, and adjusts your marketing strategy in accordance with their wishes, so it’s definitely worth investigating.

Boosting occupancy in a retirement community is never easy, but if you explore these ideas and put them into practice, you may be able to attract more people that you’ve hoped quite quickly.

Local Branding

No Good Deed Goes Unrecognized

Steven on June 11, 2019

The feeling of going to work and knowing your meeting all of your quotas and even helping your co-workers occasionally without receiving any recognition is a dreadful feeling. While one may appreciate his job and even look forward to going to work each morning, we all deserve a pat on the back when a job is well done.

https://pixabay.com/photos/african-african-american-american-3683613/

What Work Ethics Deserve Recognition?

In this time and age, it is true that companies have many employees showing up on time; however, the amount of productivity from particular employees is insufficient. Some of the work ethics that are deserving of an award include co-workers willingness to help one another.

While it is at times mandatory for employees to assist co-workers at the beginning with either learning something new or helping a new co-worker, it certainly isn’t that employee’s responsibility to continue helping that same co-worker continuously.

If the employee is able to complete his own work on time and is a helpful person in such a way, he deserves to be acknowledged. Employees that are able to constantly meet the demands of a highly stressful work environment with zero errors should be rewarded by management. For this reason, many companies use edco.com to reward great work ethics.

Lazy Employees

As of 2019, employees that want to cut corners and not work is on the rise. In fact, employees that practice a great work ethic with a positive mindset find themselves overwhelmed from an overload of work dumped off on them from an unethical supervisor that doesn’t want to see them elevate within the company.

This has been proven true in many cases and this is mostly due to the fact that some employers choose to hire based off of who they know versus who is qualified to do the work. When employers hire in such a way, unethical employers or supervisors will make the workload for who they know much less. And this is how qualified great workers stay underpaid and under appreciated.

How Does Recognition Boost One’s Self Esteem?

Recognizing one’s productivity is a powerful way to motivate your employees to perform even better. A good supervisor doesn’t feel inferior to a great work ethic. It is also true that supervisors should be rewarded when necessary also. When recognition is active within a work environment, it creates a friendly work environment for everyone because everyone is aware that if they perform up to par or over exceed company expectations they could be next.

When an individual is rewarded for great work performance, it actually affects one’s personal life as well. It is possible that one may become kinder to his spouse considering the universe is responding back to him in such a way. Recognition brings happiness especially if one receives a pay increase.

What Should Be The Reward?

Employees that go above and beyond to see a company succeed should be rewarded in many ways. Certificates are an amazing way to show appreciation. Employers could also find out which restaurants or coffee shops a worker likes to go to and buy that worker a gift card.

The most popular types of gift cards include Starbucks, Wal-Mart, Red Lobster, and Target. Depending on how long an employee or supervisor has been with a company, there is bound to be many positives in their employee record. If checking their report shows all positives, he or she should be rewarded with a pay increase. A pay increase is the ultimate way to say thank you to a hard worker.

They Won’t Forget

The great part about being in the position to help someone get the recognition they deserve is the fact that he or she will never forget your thoughtfulness. And let’s not forget that recognition doesn’t always have to come from the supervisor.

Co-workers that appreciate the help from one another should be considerate as well. It’s easy to go to work and create hostility. They say life is what you make it and that may be true in many cases. But it is also true that your working environment is also what you make it. Can you think of anyone who could use your recognition?

Local Branding

5 Slides Every Start-Up Pitch Deck Needs

Steven on May 17, 2019

The more creative, unique and memorable your pitch deck is, the better. That said, there is certain information that needs to be present in every start-up presentation.

Of course, there will be slides in your pitch deck that are unique to your brand’s message, but there are certain things an audience needs to know whether they are an investor or potential client or user.

By working with a professional presentation design company, you can make sure that all of this essential information is present in your presentation and is conveyed in a way that represents your brand’s unique story.

Considering that, according to Tech Crunch, the average investor only looks at a pitch deck for an average of 3 minutes and 44 seconds, you’re going to want to make every slide count and leave no question left unanswered.

If you are tasked with building or presenting a pitch deck for your start-up, these are the slides that are the bare bones of every good pitch presentation:

1. Mission Statement

Entrepreneur defines a mission statement as “what an organization is, why it exists, its reason for being.”You can’t have a pitch deck without a slide outlining the purpose of your company and what it wants to achieve.

Your mission statement should be punchy and enticing. Mission statement slides are an impactful way to either begin or end a pitch presentation.

2. What’s the Problem &How Will Your Company Solve It?

Why do people need your company, and how will your company satisfy these needs? This is a question every business will need to answer in their pitch presentation. Integrating this type of slide is a good way to convey the services your company will provide and why these services are needed.

3. Big Numbers

How many users or customers has your company already attained? What is the current and potential size of your company’s user base?

Data talks, so prove your value by showing important numbers. Your ROI, current and projected earnings, current and projected userbase, statistics of your target demographic; these are all substantial numbers to have on a slide — or multiple slides — in your pitch deck.

They key is to make sure these numbers pack a punch. You can always get Stinson Design working for you to create infographics and visualize data in ways that will deliver the importance of these numbers.

4. Demographics

Your pitch deck will need to address what services your company offers, why they are needed, and specifically who needs them.

It’s essential to showcase the volume of your target audience in a way that is clear and engaging. After all, if a lot of people or companies can make use of your offerings, that’s a huge selling point for your brand.

5. Past & Projected Timelines

What has your company attained in the last year? 5 years? You should have at least one slide displaying what you’ve already accomplished.

This slide should be followed by one that displays your projected 5-year plan. If you have any projections based on data findings, present them at this point in your presentation in a visually appealing way.

A PowerPoint presentation company will provide your brand with an informative and engaging pitch deck that integrates made-to-order graphics like graphs and technical drawings to visually depict what your company is about, what it’s achieved, and where it’s going.

Local Branding

An Active Businessperson’s Guide to Aging Parent Care

Steven on May 12, 2019

You’ve worked hard to get where you are now and establish yourself within the career you have chosen. As an active businessperson who prioritizes work success, it can come as quite a shock when your aging parents need assistance from you. After all, you’ve managed to get this far in life and business thanks to your loving parents who have supported you from day one. But just like they were sometimes busy with work when you were a child, getting away from your business endeavors in order to spend time and care for your parents can become quite a big problem for everyone, and especially you. But, where there’s a will there’s a way.

Technology to the rescue

As it’s highly unlikely that you’ll be able to wiggle your way out of the business meetings you probably have scheduled a month in advance, it would be best to utilize the power of the digital age we live in and introduce your parents to the world of social media. Regardless of their age, managing social media accounts and browsing the Web shouldn’t be too difficult to master. Not only will you be able to check up on them and have a quick chat, but they’ll have something entertaining to do when they’re home alone.

Complete fall prevention

In case your aging parents live alone at their own home, you want to conduct a “fall audit” (similar to a business audit) to make sure that there are no trip hazards at their place considering that you won’t be able to run to them immediately if something happens. That said, inspect their home when you have the chance for problematic cords, poor lighting, unused furniture that simply creates clutter, slippery surfaces, lack of rails/grab bars around the stairs or in the bathroom, and so on. If you can’t deal with fixing the issues due to your business responsibilities, hire someone else to do it.

Look for professional help

In case your parent or parents also suffer from some kind of illness, either physical or mental, and need special care in that regard as well, you most definitely need to get some professional help. The chances are that you won’t be able to leave work in order to take your folks to doctor’s appointments. This is where contemporary dementia care programs can help you. And even if your parents don’t like the idea, you can convince them by explaining to them that they’ll have all the freedom they want and that they can go back home every once in a while as well. Also, check for Medicaid benefits if you are seeking more options for protecting your parents in this situation.

Make sure they’re not lonely

It’s not uncommon for seniors to withdraw and stay away from social contact, especially when they spend their time away from their home. Add to that the fact that you won’t be able to give them your full attention due to the responsibilities you have and your business, and you get a grumpy and lonely elder. Making sure that their care program and/or facility organizes outings and get-togethers which they’ll be obliged to attend is likely to help them open up a bit again and enjoy social activities and encounters once more.

Even if you’re fully committed to your career and business at hand, you can do everything in your power to provide security and protection to your aging parents. You don’t have to be present all the time for them to know that you love and care for them. And as an active business person, you’ll probably be able to master the scheduling when it comes to squeezing your parents into your lifestyle, at least when regular checkups are concerned.

Local Branding

Best Present Ideas for Business Ladies

Steven on May 7, 2019

If you are on the lookout for a gift idea that is as incredible as the hardworking and brilliant business lady in your life, then take a page out of her book and don’t settle for anything less than the best. Her amazing taste and rising career prove why she’s a total boss, and you can nail the perfect present if you just take a look at these incredible gift ideas. There’s no denying that the working woman in your life will absolutely love these handy tools that will help her tackle her to-do list, office supplies that speak her language and accessories that will show everyone who’s the boss.

Business bag or tote

It is a well-known fact that going to a meeting or a networking event looking polished and professional is essential if you want to be taken seriously as a businesswoman. So, instead of a traditional laptop bag, give your working lady a sleek leather tote that is as practical as it is stylish. Opt for a tote bag specifically designed with businesswomen in mind, with separate compartments that hold her laptop, papers, and anything else she might need during the working day.

Stylish leather wallet

Just as she needs an elegant bag, the business lady in your life also needs to own a durable and fashionable leather wallet. And if you opt for one that is engraved with her initials, there’s no denying she will leave a good impression on her business partners when she takes them out for lunch. So, get your businesswoman her own personalized leather wallet and give her the opportunity to dazzle everyone with her impeccable style.

Productive planner

Another practical and extremely helpful gift idea for female entrepreneurs is to offer them a new planner with an incredible cover design or an inspirational message that will motivate her to stay productive. From productivity planners to gratitude journals, and everything else in between, there’s no better gift to give a woman with great plans and big goals.

Modern e-reader

Whether you opt for the Kindle, the Nook, the iPad, or any other e-reader available on the market, they all have one thing in common – they are lightweight enough to be carried around in a business bag at all times and easy enough to use practically anywhere. The ability to store hundreds of digital books and periodicals make these handy e-readers the perfect present for businesswomen on the go.

Books and magazines

While ebooks are great, nothing quite beats the feeling of holding a magazine or a paperback book in your hands, and there are plenty of publications out there ready to change the lives of those who are constantly striving for more. If your business lady needs a little inspiration in her life, you simply can’t go wrong with a motivational book or a subscription to a well-established magazine, such as the Forbes, that will help support her personal and professional growth.

The external data storage device

If you’ve ever lost valuable data during a power outage or when your computer has crashed, then you know just how important it is to have the ability to back up all of your business files quickly and securely. So, if you want the entrepreneur in your life to be safe and sound, an external hard drive or a USB flash drive make for the ideal gift that you can easily find in any electronic or office supply store.

A gift basket filled with office supplies

There’s no business owner out there that wouldn’t enjoy receiving a thoughtful gift basket overflowing with basic office supplies they’ll undoubtedly have a lot of use for. From pens, papers, notebooks and desk calendars to mouse pads and printer cartridges, you can fill these amazing gift baskets with everything a busy working woman might need in the office.

Other office essentials

Last, but not least, if you’re really stuck for ideas, the best option would be to buy some office essentials that every entrepreneur working from home will appreciate, such home office desks, portable laptop desks, adjustable office chairs and practical desk organizers.

No matter the personality or the style of the business lady in your life, there’s no denying she will enjoy each and every one of these stylish, functional and incredibly fun gift ideas.

Local Branding

The Basics of a Successful City Branding in 2021

Steven on May 7, 2019

Branding is more than just a fancy logo. Branding is your pathway to recognition and memorability. It’s there to create trust, to draw customers in, to make your product something that inspires wonder and starts conversations.

This is true for small companies, medium-sized businesses, large enterprises, and yes, cities of the world. While city branding can be tricky and needs to be done carefully, it’s no less useful and important. If you know all the right tips and trust the right professionals to handle things for you, the city you’re trying to advertise is bound to thrive and become a famous tourist destination.

We’re here to help. If you want your city to become a success that keeps generating revenue through tourism, here’s what you need to do.

Shape people’s perception

You need to be aware of what you’re doing here. Branding a city isn’t about marketing alone, and you won’t be able to promote your city the way you would a business or a product. There’s a lot more to it.

What you really want is to shape people’s perception about what your city is and what it can do for them. Everything from activities available to the locals to the policies that are in place can give people a picture about the atmosphere and the mood of a place, and this will influence the way you market it.

Figure out what makes you different

Don’t try to recreate the New York City feel or be the new Paris. Those places already exist and you’ll never do what they became famous for better than them. What makes your city special? Are there any signature dishes that everyone loves? Maybe there’s a very successful industry that you’re known for? Maybe it’s a beautiful local forest, or a fun festival that happens every year.

Take stock of everything that happens around the place, everything that the locals love, and turn it into the identity that you can show off to tourists.

Invest in both functionality and decorations

It won’t matter that your city is beautiful if public transport is considered to be the stuff of nightmares. An important part of branding is simple city maintenance and investment in functionality.

One of the most important parts of this is good lighting. A well-lit city not only looks more beautiful, it’s also easier to navigate and enhances the flow of traffic. Invest in good professional tunnel lighting solutions to bring some brightness to those dark corners of a city’s structure, and light up large public places so the city can maintain its liveliness well into the night.

Preserve local history

While every city should be modernized and use smart city technology, this should never sacrifice cultural heritage and history of the place. Preserve old parts of the town that hold meaning to the locals, and maintain museums, statues, and buildings of cultural significance for your people.

Encourage citizen pride

The best way to advertise your city is through the locals. If they are happy to be living where they are, they’ll act as the best possible brand ambassadors that you can find. It’s important to have a progressive vision and to involve your community into the process of city planning.

Bear in mind that while tourism is certainly useful, your own people are the ones who live in the town and need to be happy and comfortable there. Contact influential leaders and members of the community and see if you can involve them in the branding. They could act as stakeholders and offer you more resources if you simply sit down and listen to their suggestions.

Influential people are usually local celebrities, successful small business owners, politicians, or any other popular locals with the means and the clout to make things happen.

Monitor progress

Branding a city is a process that takes a lot of time. It will happen over a course of a few years at the very least, and the length of the process itself makes it tricky to always stay on top of the situation.

That’s why it’s important to determine key performance indicators (KPIs) and monitor everything closely. Gather data and analyze it periodically to see where you stand, and then use this data to show investors that their money is being well used.

This will also make it possible to notice any flaws in your plan or change things up in case things are happening too slowly for your liking.

This is a gargantuan task that needs to be approached with caution and care. Make a budget then allocate it accordingly and develop a clear vision of what you want your city to look like. After that, it’s all about working towards your vision and continuously investing in making the brand look good.

Local Branding

8 Best Summer Outfits for Women Over 50

Steven on May 7, 2019

Fashion is not something that is limited to a particular age group and women from all age groups like to look good and be fashionable. Women should in general wear age- appropriate clothing. Fashions for young women tend to be slightly different in comparison to fashions for women that are older than 50. Every season people need to change the type of clothing that they wear as climate changes and fashions change accordingly. The following are some of the best summer outfit ideas for women over 50:

Best Summer Outfits for Women Over 50

Loose Trousers & Tops

Palazzo pants have become really popular in the last few years with women all over the world. These types of trousers are very loose and comfortable for women over 50 and work well in the summer of 2019. These palazzo pants are plain with bright tops or vice versa and bright with different types of prints including floral prints and animal prints. These types of loose pants can be paired with different types of tops and blouses either fitted or loose depending on the type of occasion and comfort.

Bohemian Maxi and Midi Dresses

Bohemian style is a slight hippie and slightly more free and flowing style of clothing which is defined with multiple colors, bold prints and a loose fitting style of fashion perfect as summer wear for women over 50. Floral dresses, maxi style multicolored dresses, shirt style multicolored printed midi dresses are all very trendy in this age group for the summer. In this style of clothing colors like fuchsia, orange, electric blue, brown, purple, green, and all the colors of the rainbow are perfect for these types of dresses.

White Pants or Shorts with Loose Tops & Shirts

White and shades of white are often only worn in spring and summer as these colors are not always appropriate in the fall/winter months. White pants, beige pants or even grey pants are perfect for the summer. Jeans, trousers, loose pants and even shorts in shades of white are perfect for older women in the summer months. These types of bottoms look age appropriate, dignified and very fashionable for women over 50. These types of pants can be paired with colorful tops and shirts which are perfect for the summer.

Cropped Pants or Culottes

Cropped pants or three-fourths style loose culottes are all very much in fashion and perfect for the summer for older women. These types of plain pants can be worn with colorful summery tops which will be perfect for the season. These types of clothes can be worn for both casual and semi-formal occasions as they are very versatile as a summer choice. Summer is a great season for women over 50 as they do not have to wear layers and they can wear summery light clothes.

Denim Jeans with Loose Tops

To look a little stylish it is important to have a few denim jeans in the closet even for women over 50. Fitted denim jeans look really good on women over 50 and they should avoid baggy “mom jeans” at any age. These jeans are usually paired with loose tops and button-up shirts which work well with jeans. Such an outfit can be worn for casual events, brunches and can be worn even for some types of formal events.

White&Pastel Colored Dresses

Summer is a very nice season to wear midi style and maxi style white or pastel dresses. Formal pastel dresses with jackets and A-line designs are popular formal wear options for women in the summer season. Color like white, off white and shades of white, light pink, mauve, periwinkle, lilac, lavender, and other such shades are all popular with pastel colors. Plain colors, as well as light prints, are common in these types of pastel-colored dresses for the summer.

Pencil Skirts and Tops

Another great option for formal or celebratory events in the summer is pencil skirts and stylish blouses. Pencil skirts are a fitted type of mid-length skirt that has a straight and narrow cut. This type of skirt can be worn in formal suits for work or for just a regular casual event as well. These types of skirts work well with different types of tops and can be a great option even as party wears for women over 50.

Jumpsuits

Jumpsuits are a style that is becoming popular not just with women over 50 but with women in all age groups. This style is popular with older women in the summer months as it is a great choice for women of all shapes and sizes and is a comfortable single piece of clothing that can be worn for different types of occasions.

As mentioned above, there are different clothing styles and outfits that are popular with women over the age of 50 as fashion can be followed in all age groups.

Legal Branding Local Branding

Most Efficient B2B Lead Generation Strategies for 2019

Steven on May 7, 2019

The biggest problem with B2B outreach lies in the fact that a lot of people don’t really understand how it works. On the one hand, there are those who believe it to be completely opposite to B2C, seeing as how “B2C purchases are based on emotions and B2B purchases are based on rational decision-making”. This is, of course, oversimplified, due to the fact that businesses are run by people who are just as susceptible to emotions and impulses. Due to the fact that processes are a tad slower and purchases are a tad more valuable, B2B decisions have a more rational and analytical approach. With that in mind, here are several of the most effective B2B lead generation strategies that you should definitely consider.

1. Start with your social media presence

When it comes to boosting one’s social media presence, a lot of people believe this to be an exclusively B2C strategy. The truth is that they couldn’t be more wrong. Just because your audience is more likely to go to your website straight away rather than do their research on your Instagram profile or Facebook page, doesn’t mean that you can neglect social media presence. As for platforms like LinkedIn, they’re suddenly becoming a priority of your social media activity. While this is not talked about that much, LinkedIn is a platform with a rapidly growing user base. In just six years (between 2011 and 2017) the number of users on this network grew from 140 million to 500 million.

2. A/B testing

You also need to keep in mind that the expectations of people in charge of outreach in other enterprises are somewhat higher than those of individual users. They’re less often unrealistic but are not likely to tolerate bugs, glitches, and malfunctions. This is why it’s best if you were to test any change before implementing it. Also, when it comes to appealing to the emotional side of your audience, you need to understand that it’s still incredibly important. While the very term B2B may make the outreach seem quite impersonal or inanimate, you’re not reaching out to the entity, that is this other business, but to the people who are in charge of it. This means that finding patterns and methods that are to their liking still seems to be quite important.

3. Get your finances in order

Previously, we’ve mentioned the fact that B2B leads are based on numbers and are not that affected by appearances. This is why the first thing they might look at is your credit history, your company’s financial status, and your ability to meet all the legal obligations. Even a hint of failing to pay your taxes may be interpreted as a serious misstep by your potential partners, which is something you want to avoid at all costs. Now, there are some taxes that are applicable to the entire country, yet, there are those that depend on the state that your company is in. A perfect example of this is payroll taxes, which vary from state to state. This means that your NSW enterprise needs to find tax consultants from Sydney in order to ensure that everything on this front is in perfect order.

4. Prepare for voice searches

The next thing you need to prepare yourself for is the concept of voice search. More and more people are using this feature on a daily basis due to the fact that the technology itself has become quite sophisticated. In the past, the engine behind the feature was crude and unable to understand anything but the simplest words uttered in perfect English (in some of the most standard dialects such as the UK, US, or Australia). Nowadays, the technology consults your previous search history, tracks your location, and does an excellent job of recognizing the language you’re using. This, on the other hand, means that you have to optimize for voice searches, and especially dedicate your efforts to voice search SEO.

5. Identify and fix broken pages

Having a broken page on your blog or, worse yet, multiple of them, may result in a scenario where your rank drops and your reputation in the digital world suffers. They may cause you to lose audience, and customers and drastically hurt your conversion rates. It’s even worse if a broken link is on your own domain. Imagine a scenario where a person clicks on a link that should lead to a product they want to purchase only to find it malfunctioning. Fortunately, tending to this doesn’t take that much effort. All you have to do is figure out an adequate tool and start using it on a regular basis.

6. Mobile should be paramount

The last thing you need to consider is the importance of making mobile-friendly pages. First of all, in this day and age, where the majority of people online are browsing the internet on their phones, Google is strict to penalize anyone who doesn’t focus on mobile web design. Nonetheless, just because so many people are using their phones to browse the internet, it doesn’t mean that they’re doing it via a browser. Therefore, it might be for the best if you were to develop an app. Any investment in this area is bound to give you an outstanding ROI.

The very last thing worth keeping in mind is the fact that all of these trends also benefit your B2C lead generation, which makes this a win-win scenario. However, those who want a rapid and reliable expansion need to focus on both.