Category: Uncategorized

Local BrandingUncategorized

Getting Ready for an International Business Trip

on August 7, 2020

 

Even if you don’t like going on business trips, this is one of those things we just have to do if we want to take our business to the next level. However, you can’t just pack your bags and fly off – there are a few things you need to take care of before you board your plane. Getting ready for a business trip might sound like the hardest job in the world, but it’s actually much easier than you think. Therefore, here are a few tips that might help you along the way. 

Check your passport

Many successful entrepreneurs spend a lot of time traveling for work and having all the documents is the first thing they usually pack. We’ve all heard about people heading to the airport and preparing to find their gate only to discover that their passport has expired. This isn’t just an urban myth passed on from one generation to the next – it’s something that can happen to you as well. That’s why you need to find your passport and check the expiration date. In case your passport is about to expire soon, you should renew it before it’s too late. This process might take a while, so do it ASAP and save yourself some trouble at the airport.

Check other documents

Unlike business trips you take in your own country, heading to another country means you have to bring some extra documents too. Some countries require you to have a visa, and doing that can be a lengthy process that requires your immediate attention. In addition to that, you should look into rules and regulations that are active in specific countries because you don’t want to get there and find out you can’t enter the country. The same goes for your vaccinations, in case you’re traveling to a country that requires certain vaccines, so getting informed on time is crucial.

Figure out your finances

A few decades ago, people who traveled to another country – both for business and pleasure – used to take cash with them and didn’t have to worry about anything. Now, however, the situation has changed, and you don’t have to rely on the cash only. You can also take a credit card and pay for things even more easily. Instead of counting your money every single day, you could opt for a practical overseas spending credit card and complete your payments in a matter of seconds. These credit cards come with an option to save you some money upon every payment, so you’ll be actually saving money while spending it!

Pack your bags

Depending on the length of your business trip and what you’ll be expected to do there, you might be packing anything from a tiny carry-on bag to a massive suitcase. Of course, packing your luggage is never easy, regardless of the context, so make a plan in advance and stick to it. Figure out how much clothes you’ll need and stick to your favorite pieces that make you feel good and comfortable because this will help you feel good while talking to your business partner, clients, and investors.

Learn etiquette

While most business people focus on the business portion of their business trips, they shouldn’t forget that it’s still a trip, and that means going to a foreign country where your local rules don’t apply. Learning about the local etiquette can, therefore, go a long way and make your business trip much more enjoyable, productive, and lucrative. Learn how to behave when doing business with people from another country, but if you really want to impress your hosts, learn a thing or two about the place where you’re going and its history.

 

International business trips are always hard and exhausting, but if you think about the aforementioned things in advance and get prepared, your business trip will surely turn into success!

Uncategorized

Hiring An Attorney After A Car Accident; Top 4 Reasons

on July 28, 2020

Unfortunately, there are a large number of vehicle crashes each year in the world. Some are minor knocks, and some are more serious. Whether or not you feel all right or not after the mishap, be that as it may, there’s one thing you should consistently do after you’ve exchanged insurance details and called an emergency vehicle. And, that’s hiring an attorney.

There are numerous reasons why this is so significant, yet we’ve boiled these down into 4 key reasons that link into the more extensive picture.

Helps in collecting the evidence and assessing the claim

Your car accident claim is just as solid as the evidence you can proffer. It is pivotal to get proof from the scene including photographs, video, contact data for witnesses, and other physical proof. Your attorney can help you gather and save significant proof by conveying a spoliation letter.

It is significant to figure out what your auto crash claim is worth. According to the Grandelli personal injury lawyers, this relies upon the nature and extent of your injuries and the risk of the litigants in question. Regularly you ought to have the option to get car accident remuneration for medicinal costs, lost wages and torment, and languishing.

Helps proves the liability with experience and expertise

A fruitful auto crash claim relies on whether you can demonstrate obligation in court. To do this, you’ll need proof from mishap reports, witness declaration, and different bits of information to help your case. Legal advisors are gifted at gathering and introducing this information to give your case the most obvious opportunity concerning winning.

Remember that insurance agencies are ready to go to bring in cash. They need to secure their advantages first, which means paying out as meager as could reasonably be expected. An accomplished auto crash lawyer guarantees you get a level playing field and get treated decently.

File a personal injury lawsuit if possible

A huge advantage of employing an auto crash legal counselor to deal with your case is that the lawyer can instruct you regarding the entirety of your legitimate choices. If the insurance agency is reluctant to offer a sensible settlement sum, lawyers are set up to record an individual physical issue claim to assist you with getting the pay you merit.

This progression is regularly the activity that pushes the insurance agent to offer a reasonable settlement, even before the case goes to court. Nonetheless, lawyers are constantly arranged to indict a case if it is to the greatest advantage of the customers.

Give legitimate counsel

Is it right to say that you are uncertain what to do to determine your car accident? Possibly you’re thinking about taking the proposal from the insurance agency, yet you don’t know. Hiring an auto crash legal advisor offers you master understanding and guidance on the most proficient method to continue.

To summarize, these are a portion of the reasons that better show why you need to hire an auto crash attorney. Ideally, this snippet of data may better assist you in your future undertakings.

Legal BrandingUncategorized

Selling A House As-Is? Here’s What To Look Out For!

on April 29, 2020

Getting The Most For Your Property


When you’re selling a property, especially an “As-Is” house, there are a lot of things to look out for. Many agencies exist which could help you, or could prove a hindrance. It depends on the home buying agency. There are a few things to understand, though, if you’re going to get the most value you can.

First, understand that those who purchase as-Is properties are going to pitch you a very low price. They’re not trying to steal from you—well, some are, but most aren’t. Basically, if they’re going to make a profit, they have to “flip” your “as-is” property. That, or they have to bulldoze it and use the land underneath.

There may need to be a real estate appraisal on the property; but the more complicated a deal is, the more likely it will fall through. You should have your own home appraisal options. Here’s the thing: if there isn’t a cash payment, the likelihood a sale will fall through is higher. For most as-is transactions, you’ll have somebody come out from the agency, look at the house, and give you cash.

Now certainly, a transaction like this won’t happen overnight. It will take a few days or weeks, but it’s unlikely to take ninety days like it would with a traditional home sale. The longer and more complicated an as-is transaction, the more red flags should pop up in your brain. Here we’ll explore a few other things you should consider to get the best deal.

Use A Fair Price In Your Appraisal


Price your as-is property fairly. Some aren’t really all that bad, some are barely standing. You need to be realistic. With a vehicle that was once a classic, should components be broken down and repair costs be high, you’d be a fool to sell at basic bluebook list value. It’s just the same with a home that—though classic in architecture—has a lot of problems. Be fair.

Don’t Be A Doormat, Do Be Flexible

Flexibility will work in your favor. It’s better to have something with a price slightly higher that you’re willing to negotiate on, than a non-negotiable price. With an As-Is property, unless you’re going with a buying agency, there’s not a high likelihood you’re going to get many potential buyers. And if you’re selling As-Is, you can’t be too picky.

Obtaining Inspections Helps You Avoid Underhanded Buyers


As you consider “As-Is” buying agencies, know some are more trustworthy than others. You want to have information to help arm your understanding of a reasonable price for your home. Get an appraisal or inspection as feasible. Sometimes you can get them free, sometimes there’s an associated fee, sometimes you know the property well enough to do so yourself.

Still, an official appraisal will give you better negotiation power when the time comes, so this is quite a recommendable tactic. Also, it will help you see when some buying group is seriously undercutting you, and help you find more truthful buyers in whom you can actually trust.

Maximizing Profitability Potential For Your As-Is Property


If you’re going to get what your property is worth, it will mean you’ve got to put a little work in. You’ll want to be flexible. Inspections are worthwhile. A fair price is wise. Be careful to avoid buyers that make things too complicated. Use multiple websites and online resources to help broaden the buyers you have access to.

Also, if you’re looking for a residential lease agreement template, click here.

You don’t want to just roll over for a potential buyer, but simultaneously, you don’t want to be too strict in what you’ll sell your property for. There’s balance. Do a little research, figure out true value, and sell for a fair price. “as-is” property sales can be profitable for your situation, but if you’re not careful, you may let the house go for a price that’s too low.

 

Digital BrandingUncategorized

4 Benefits From Fixer Upper

on December 7, 2019

A New Approach To Home Ownership

Housing prices have been fluctuating like mad over the last decade, and there’s some places in the country where it’s just not feasible to buy a new home. Many homes that have had previous occupants are in perfectly fine condition as an alternative, but even those are exceptionally pricey. Then there are the fixer-uppers.

Fixer-uppers seem like more trouble than they’re worth, but this doesn’t have to be the case if you’re savvy and willing to work hard. Some don’t even require that much effort; you might just need to install some new faucets, paint the walls, redo the roof, put in a few months’ landscaping, and change out the carpets.

The level of work you’re willing and able to do will modify what sort of fixer-upper you ultimately choose. Also, your abilities may act as a limiting agent. However, there are some situations where a fixer-upper repaired through selective contractors can still turn a profit. So with this in mind, following we’ll briefly explore two primary benefits of a fixer-upper home.

1. Get More Than You Paid For

In Detroit you can buy mansions for just a few grand. Sure, they’re fixer-uppers, and they’re in neighborhoods unlikely to appreciate any time soon. But you get more than you pay for.

If you’ve got location-independent income, such as an online job may afford, such a situation can be perfect for you. Another tactic might be buying a house in a state where housing prices are low, allowing your dollar to have greater reach.

2. Flipping A Fixer Upper

A $19k Amazon tiny home kit provides a backyard residence while you fully restore a property over a couple years. Do it right, and $100k invested in both tiny home and fixer-upper can yield $200k of property value, or more. Doing a flip isn’t necessarily cheap, but even if you don’t go the tiny home route, proper interior infrastructural work can recoup your investment.

Fixer-Uppers Are Considerable

While we’ve only covered two distinct advantages of approaching homes that are a bit run-down, the truth is, there are plenty of advantages to a fixer-upper home. Granted, there are limitations; but those will depend on who you are, what you’re willing to do, and your budget.

Choose a fixer-upper that you can handle, and put real TLC into the restoration process. You can save money in acquisition, and turn sweat-equity into real money when you re-sell the upgraded property. Or, you can make the property part of your family’s assets, and have a fine home for a bottom-dollar price.

3. Perfect Vacation Home For You!

When purchasing an investment property, one should consider the home’s condition. But this is especially true when you are looking to buy a vacation home that you might not have the time or resources to make significant repairs or improvements.

Most likely, you are not going to be present to oversee any ongoing home improvement projects. In addition, extensive repairs might take away from your earnings.

Even if you do decide on a fixer-upper, try to choose a place that allows you to complete the necessary work at your own convenience while continuing to rent it out to vacationers along the way.

Even if you are unable to rent the property at a premium price, it’s better to have a vacation home with some earning potential right from the start. You can always raise the rent once additional improvements are made.

4. Budget for Security Features

In addition to changing the locks and making home safe. There are various other security features that not only protect your assets but improve the resale value of your home. People often shirk spending extra on enhanced security because they have other spending priorities– the appeal of shopping for a beach wedding dresses while trying to find a registry while planning a wedding far exceeds the desire to shop for locks and motion sensors.

One of the main security features to budget for, if not already included, is a home alarm that you can connect to high-speed internet. Crimes take place in quiet neighborhoods because of the opportunity. In other words, living in a nice area often results in complacency.

Other things to budget for– if they aren’t included in the home already– are motion sensor lights to install in dark areas of the yard and ground-floor window bars. Criminals will often look for people who are in the process of moving into a home, as they are often caught unprepared.

Digital BrandingUncategorized

Different Schedules Within a 501c3 Application

on November 17, 2019

schedule

While many nonprofit organizations are familiar with the 501c3 application, few are aware that the application itself is not all that needs to be filled out. There are multiple components of the form, including schedules that come after the initial questions about the organization. These schedules are required if the organization intends to apply correctly, especially if they meet the requirements of the schedule itself. The complete list of the 501c3 schedules is as follows:

• Schedule A: Churches
• Schedule B: Schools, Colleges, and Universities
• Schedule C: Hospitals and Medical Research Organizations
• Schedule D: Section 509a3 Supporting Organizations
• Schedule E: Organizations Not Filing Form 1023 Within 27 Months of Formation
• Schedule F: Homes for the Elderly or Handicapped and Low-Income Housing
• Schedule G: Successors to other Organizations
• Schedule H: Organizations Providing Scholarships, Fellowships, Educational Loans, or Other Educational Grants to Individuals and Private Foundations Requesting Advance Approval of Individual Grant Procedures
 –
As you can see, there are a variety of different schedules. They are easy to discern by simply reading their headings, but it can sometimes require a closer to look to see if your organization should truly fill out a schedule in addition to the 501c3 application. To determine this, let us target the most commonly utilized schedules and expand on their requirements and which organizations should fill them out.
 –

Schedule A: Churches

In spite of their religious properties, ministries are not required to fill out Schedule A. Unlike churches, ministries are typically separate entities that operate differently and do not necessaryfollow the same routine or worship service as a church. Therefore, only full-fledged churches are required to fill out Schedule A in addition to their 501c3 application. The IRS classifies a churchas a religious organization that holds the following characteristics:

• A distinct legal existence.
• A recognized creed and form of worship.
• A definite and distinct ecclesiastical government.
• A formal code of doctrine and discipline.
• A distinct religious history.
• A membership not associated with any other church or denomination.
• Ordained ministers ministering to the congregation.
• Ordained ministers selected after completing prescribed courses of study.
• A literature of its own.
• Established places of worship.
• Regular congregations.
• Regular religious services.
• Sunday schools for the religious instruction of the young.
• Schools for the preparation of ministers.
 –

Should your nonprofit church check all of these boxes, then you must fill out Schedule A of the 501c3 application. The actual schedule itself asks questions pertaining to the listed characteristics, as well as different questions, such as how many members the church has, if the church hosts baptisms and weddings, and a description of the worship services.

Schedule B: Schools, Colleges, and Universities

Schedule B looks at education institutions, such as primary schools, secondary schools, preparatory schools, high schools, colleges and universities. This would not, however, include after school programs, daycares or home schools. To qualify as a school, the IRS requires that it be an institution that:

• Has a regularly scheduled curriculum.
• Has a regular faculty of qualified teachers.
• Has a regularly enrolled student body.
• Has a place where educational activities are regularly carried on.
 –

Basically, the schedule requires that the school explain its structure and operations in detail. The 501c3 application does not provide such specific questions that match up with a school, or any other of the schedules, which is why a nonprofit is able to provide further information through a schedule.

Schedule C: Hospitals and Medical Research Organizations

Schedule C can be a little tricky if you have not done it before. This schedule does not include ‘hospitals’ that are group homes for children or the elderly, or institutions whose primary purpose is to train disabled individuals in pursuing careers. What it does look for are already existing hospitals and medical facilities, as well as medical research organizations that operate in conjunction with a hospital. Basically, if the hospital is providing medical care and treatment of any physical or mental condition, it will need to fill out Schedule C.

This would also include organizations such as a rehabilitation institutions, outpatient clinics, community clinics and drug treatment centers. As far as medical research goes, Schedule C must be filled out by medical research organizations that are actively conducting research.

Schedule E: Organizations Not Filing Form 1023 Within 27 Months of Formation

It is common of nonprofit organizations to submit their 501c3 application shortly after incorporating. Sometimes this is put off due to different reasons, be it a change in board members, financial difficulties, or unforeseen circumstances. However, if it has been more than 27 months since the organization incorporated, they will need to fill out Schedule E. If the organization meets the exceptions for late filing, then your 501c3 approval will be effective from the date of incorporation. If the organization does not meet the exceptions, then it will be effective from the date of the filed 501c3 application.

Some examples of organizations that typically meet the exceptions are Churches or other religious institutions, public charities with annual gross receipts that are $5,000 or less, and public charities that are filing 90 days from the end of the tax year in which their gross receipts were more than $5,000.

Schedule F: Homes for the Elderly or Handicapped and Low-Income Housing

Organizations that provide homes for the elderly or handicapped must select this schedule if they meet the particular needs of the elderly and handicapped in question. This includes needs such as physical, recreational, health care and transportation. Basically, they must be equipped to provide anything that an elderly person or handicapped individual might require to live and function comfortably.

These organizations must have homes that are within the financial boundaries of the elderly and handicapped. They must also have distinct and established policies to maintain their tenants as residents, even if the tenants eventually are unable to pay the monthly expenses. Regarding low-income housing, the organization must provide affordable housing for individuals in the community it is servicing.  

Schedule H: Organizations Providing Scholarships, Fellowships, Educational Loans, or Other Educational Grants to Individuals and Private Foundations Requesting Advance Approval of Individual Grant Procedures

Last but not least, we arrive at a schedule that is intended for organizations that provide funds to individuals, as well as private foundations who are seeking approval of grant procedures. There are necessary characteristics that the IRS requires for organizations providing scholarships and other funds. If an organization selects an individual to award funds to, it must be done:

• In a non-discriminatory fashion in terms of racial preference.
• Based on need and/or merit.
• To a charitable class in terms of being available to an open-ended group, rather than to pre-selected individuals.

Likewise, the individual must use the funds for educational purposes and educational purposes alone. These purposes include tuition, books, supplies and other course-related materials. They do not include room and board, travel expenses, research and materials that are not required for courses.

Other schedules exist, as you can see from the initial list of schedules that was provided, but the schedules that were explained are among the most common used by nonprofit organizations seeking 501c3 approval. If you wish to know more about the other schedules, or are just applying for 501c3 approval in general, please contact CharityNet USA to speak to our nonprofit specialists at 407-857-9002. It is our pleasure to help you and your nonprofit succeed.

Uncategorized

6 Key Reasons to Hire Remote Digital Marketing Employees

on May 21, 2019

The Internet has radically altered the marketing world. An email has allowed us to send instant newsletters and promo materials to clients and prospective customers, and you can even get business just by having someone search for your product or service.

If the terms organic search, SEO, keywords, anchor text, and title tag all seem strange to you, it may be time to think about contracting with a digital marketing team. And while you may like dealing with employees that come to your office each day, savvy business owners realize that the best digital marketing teams may work remotely—in other words away from your office. Here are six great reasons to hire a remote marketing team:

Avoid the Local Lack-of-Qualified Employees Issue

We are in a period of almost full employment with the unemployment rate recently down to a very low 3.6 percent. When this happens, it’s tough to find quality employees, and if you live in a small town, it may even be more difficult. Using a remote workforce, however, allows you to pick from the global employee pool, and that can make finding the proper employees or contractors a lot easier.

Motivated

Many remote employees cherish the gig economy where they can work as much or as little as they desire from wherever they want. A lot of these Millennial workers are desperately trying to earn money to buy a house or to start a family, so they want to work as much as possible. These types of workers are almost always looking for more opportunities and they also want to hold on to the clients they have. This mindset can cause remote employees to be more responsive as they will want to do a great job for you in order to win and keep your business.

Perspective Advantages

A remote contractor in India that has worked with companies worldwide can give your business a different perspective because they may have been involved in a project similar to yours in a different state or a different country. An outsider’s perspective can be very valuable to you and your business.

Anytime

You can find remote employees to match your business hours, or you could find a remote digital marketing company that has employees available to work around the clock. Rather than having to depend upon your in-house staff for overtime when big projects need to get done quickly, you can count on an array of remote employees stationed in a variety of countries able to be called on when you need them.

Cost Effective Benefits

Remote employees are almost always hired on a contract basis, and therefore you will not have to withhold taxes or offer benefits. You can contract at a set hourly rate and also avoid paying overtime—a great benefit to the small business owner. You also don’t need to supply them with an office. If they’re totally comfortable working from their cheap studio apartment in their hometown of Minneapolis, or any city in the world for that matter, then you’re saving a bunch of money on office and business expenses.

 

Happy Workers

Contract remote employees will work for you because they want to and are generally happy that they have the freedoms that remote employment provides. Happy workers are more productive workers and, as any entrepreneur will tell you, the lack of employee issues is a great thing.

Yes, you can still do in-house digital marketing, and hire great local people, but you may want to consider going remote for the reasons listed above.

 

 

Local BrandingUncategorized

How to Make a Living Abroad

on April 1, 2019

Living abroad is never easy, and adjusting to this situation takes a lot of effort. You’re far away from home and nowhere close to people who can give you comfort, strength, and support, and that can turn out to be rather scary. Another problem you may face is trying to make a living, which is quite hard no matter where you are and what kind of work you did back home. Today, people change careers more easily than ever, and you need to be adaptable in order to survive, so if you too are starting to live in a foreign country and don’t know how to survive financially, here are a few suggestions that might give you inspiration.

image freelancing

Become a freelancer

In this day and age, it doesn’t really matter who you are, where you’re coming from and what you do – as long as you have a computer and a connection to the Internet, you can make a living by freelancing. This is a great opportunity for anyone who’s just moved to a new country and can’t find work, and it’s even better if you have some experience too.

Freelancing will give you a chance to travel the world and have lots of different experiences, but also allow you to make a decent living. Still, be sure to explore all the details of freelancing in a foreign country – especially the legal boundaries that may or may not apply – before you actually start doing it, just to make sure nothing bad happens.

Become a writer

Being a writer is one of the best jobs in the world, but it’s one of those things that don’t feel like hard work even though they actually are. If you want to become a good writer, you need to invest time into getting there – reading, practicing, editing your own work, etc.

The reason why writing is so great for all those people moving to a foreign country is that they can do that wherever they are. Whether you’re a content writer, a journalist, a poet or a fiction writer, all you need is a computer, and you’re good to go. So, if you’re struggling with a career abroad, take this idea into consideration, and you’ll surely find a way to make a living by writing.

 

Become a teacher

This is another amazing idea for all those creative people out there who are good with words but are struggling to find work. If English is your native language, you’ll surely be able to work as an English teacher anywhere in the world, from South America to Asia, and you often won’t need any qualifications at all. You can even turn this into a full-time position, especially if you’re in Hong Kong, for instance, so consider joining the professional Monkey Tree ESL team, and you might be on the road towards finding work in no time at all.

People who speak English fluently aren’t the only ones who can start teaching – on the contrary, being fluent in languages like Japanese, French or Arabic can be more than helpful in certain parts of the world. This means you’re different from all those English teachers and can give the local community something special, and that means you’ll find work easily.

 

Become an au pair

If you love children and don’t mind living in someone else’s home, this is the perfect job for you. Most people aren’t aware that au pairs can earn a considerable amount of money in certain countries, not to mention free board and food. This experience will also help you work on your language skills, especially if you’re taking care of younger kids.

If you’ve never done this in your life, don’t worry – au pairs don’t need any particular skills or previous experience, although having some could only benefit you and help you make even more money. What’s also great is that you’ll probably get the weekends off, which means you’ll be free to explore the country you’re living in and enjoy all of its beauties.

 

Living abroad is a challenge, but if you get a great job, it doesn’t have to be too hard, so just find something you like and enjoy the next chapter of your life.

Uncategorized

5 Core Digital Marketing Principles For Cannabis Entrepreneurs

on January 8, 2019

The legitimate cannabis industry is going through a period of explosive growth. Legal US cannabis sales in 2016 (the last year for complete data) totaled an impressive $6.9 billion. This is according to ArcView Market Research. Projections for the future are even stronger; annual sales by 2021 may be higher than $21.6 billion.

If you’re one of the many entrepreneurs looking to carve out a piece of that pie for yourself, you need wisdom and insight as well as dedication. For the overwhelming majority of businesses in the cannabis industry, a digital marketing plan is an absolute essential. Below you’ll find five strategic principles that your company can employ.

1) Social Media

Few products sell themselves in the modern marketplace without a carefully-curated social media presence. Social media is particularly important in the cannabis industry. These platforms give you a precious opportunity to interact directly with your consumers and earn your business a relevant place in their lives.

Popular social media platforms for cannabis marketing include Facebook, Reddit, Instagram, Pinterest, and LinkedIn, but these are by no means your only options. Whether you simply breeze through liking your customers’ posts or engage in in-depth conversations with them, your social media activity nurtures ongoing relationships.

Social media is more than just a communications tool, though. Pay attention to what this activity teaches you about your customers. You can gain access to new customers and chart out new strategies for enticing them by looking at how they behave on social media.

Integrate your cannabis website closely with your chosen social media platforms. Include all the relevant buttons for easy sharing and communication. Remember that every opportunity to interact with your online audience is also an opportunity to win new customers.

2) Powerful Content

It takes good content to market your cannabis business. Whether you’re posting on your website or sharing on social media channels, quality content is the coin you spend to earn potential customers’ attention. Bear in mind that the content you present is, essentially, the voice of your company. Don’t settle for bland filler designed mainly for SEO benefits. Make an extra effort to make your content useful and entertaining to your customers. And it goes without saying that you want your content to be unique!

3) Search Engine Optimization

Although there’s tremendous money to be made in the cannabis industry, you’re not the first – or even the thousandth – entrepreneur to dive in. A crucial part of your marketing job is distinguishing yourself from the competition. Search Engine Optimization, or SEO, is an important way to do that.

Over 80 percent of modern consumers rely on online research to choose between competing businesses. The whole point of the SEO game is to place your business’s website higher on the search engine results page than your competitors. Delivering a quality product and useful content are important, but you give yourself a tremendous boost if you are the easiest business for potential customers to find.

Smart optimization doesn’t just improve your business’s visibility. It’s also tailored to the search engine usage of specific sorts of customers. In this way, SEO work makes you more visible to a more valuable audience.

4) Gathering Influencers

Influence marketing is a huge asset in the cannabis industry. Garnering the support of key influencers exposes your products and services to a highly receptive audience.

Influencers bring big benefits to the marketing table. Good ones come with a built-in audience over which they exert a significant influence. Good influencers also generate their own content, which has the potential to spread on its own. Influence marketing thus combines the easy share-ability of viral marketing with a much more targeted effect.

5) Cultivate A Long-Term Audience

While growth and profit are essential for keeping your cannabis business healthy, you actually can’t go far if you focus exclusively on those goals. If you’re ruthless about chasing short-term profit, long-term stability will pass you by.

The best way to plan for longevity is to make an effort to educate your customers. When you focus on delivering information and enhancing your customers’ cannabis knowledge, what you’re actually doing is turning them into advocates for your business. A customer who trusts you and values what you have to say becomes a powerful ambassador for your brand.

Giving your customer interactions an educational focus also pays off because it positions you as an expert in the cannabis industry. This encourages potential customers to take you more seriously and may even elevate you to a more trustworthy position compared to your competitors.

The cannabis industry is a fast-growing and fast-changing business landscape. That doesn’t shake our conviction that a strong digital marketing plan is a huge asset to any cannabis business. The basic principles we’ve shared here are just the tip of the iceberg.

Have any of these principles helped you in marketing your cannabis business? Are we overlooking a strategy you consider vitally important? Do you want to learn more about one of our principles in particular? Let us know!

1 2