Results for: content marketing

E-commerce Security 2021: Alternative of Google reCaptcha

Steven on June 22, 2021

hCaptcha…. ummmmm….. sounds different right? Some might have heard about it but do not know what it is. In simple terms, hCaptcha is an E-commerce security software for bot and spam detection.

Now, you will be thinking you already have reCaptchas for bots and spammers. Well, in this article I will clear you out all about What is hCaptcha? How does it work? Is it safe? Is it better than reCaptcha?

E-commerce security is the major concern for online business owners. Spam and bots affect E-commerce websites adversely. They misuse your site data and hence, you lose the trust of your customers. E-commerce merchants are always in search of protecting their websites from these spammers.

Among the many options available to protect your website from spam attacks, Captchas are one of them. Captchas help you to prevent spams and bots from entering your online store. Completely Automated Public Turing-test to tell Computers and Humans Apart (CAPTCHA) keeps spams and bots away from the website. CAPTCHA recognizes humans and stops spam bots from entering the website.

What is Google reCaptcha?

Initially, people used distorted images with alphabets and numbers on the registration form, checkout page, and login page to prevent spammers from entering the website. With the advancement in technology, spammers and bots got smarter and this technique would no longer prevent them.

Image Source: Nabtron

Later on, with “identify a thing”, the user has to solve the challenge, where it provides a grid of nine pictures and the user has to select appropriate images in order to move ahead.

Image source: Terence Eden

Then after Google bought the reCaptcha and offered a high level of security simplifying the process for users. The user just needs to tick the checkbox “I’m not a robot” without brainstorming to solve the questions. People liked it as the process became faster for them. Plus, it provided a greater level of security.

Image source: Google Developers

Google provides reCaptcha service for free in exchange for user data. Every time a user solves a puzzle, Google gets information about the user’s behavior, what site is being visited.

The latest version of Google reCaptcha is Invisible reCaptcha. With invisible reCaptcha, “I’m not a robot”, the dialog box was even removed and the user was not prompted with any question to solve or perform any task. It tracks user behavior without any user interaction.

What is hCaptcha?

hCaptcha is a complete alternative to Google reCaptcha, owned by Intuition Machines. It is basically the same as reCaptcha with some major benefits. hCaptcha is a blocking tool for bots and spammers to enter your E-commerce websites. hCaptcha offers a high level of security and protects websites from spam and bots. It accurately identifies what is safe and what is a risk for the website. It provides challenges that are difficult for bots to solve but easy for humans.

Image Source: MageComp

Benefits of hCaptcha

Along with, security hCaptcha offers other benefits for E-commerce websites. Let us figure out what hCaptcha has to offer

hCaptcha provides security from spam and bots to enter the website.
It provides privacy to the user’s personal information.
It allows earning money when a user solves a puzzle. The money is received in the virtual form known as Human Tokens which can be used for image classification or given as charity.
Users of your site will be able to see the charity work you are doing, increasing your site’s reputation.
hCaptcha provides easy tasks to humans consuming less time.
They classify the images and sell back the image classification service to others without binding the personal information of the website visitors.

Is hCaptcha safe?

With hCaptcha, you need not worry about spam, bots, or malicious factors affecting your website. Your website visitors get more privacy if hCaptcha is running on your site. The service providers get an image classification service. You get an incentive with which you can buy services or donate to charities like Wikimedia Foundation.

Moving from reCaptcha to hCaptcha is like a walk in the park. You simply need to perform 3 simple steps which will cost you less than even 30 minutes. Thus, migrating from reCaptcha to hCaptcha is a stress-free easy-peasy task.

hCaptcha vs reCaptcha

reCaptcha is being used by millions of people around the world. But the major problem with reCaptcha is, it breaches privacy policies. This problem is solved with hCaptcha. The user’s personal information is safe with hCaptcha. Apart from security, hCaptcha benefits the user as well as the website owners. hCaptcha is not managed by an ad service, hence there is no violation of user information.

Is hCaptcha better than reCaptcha?

Google is becoming less effective in figuring out bots and spam. For this reason, it is better to find an alternative for it. hCaptcha is the new arrival in the spam-preventing area. hCaptcha classifies the images without selling the personal information of the users. hCaptcha provides a small incentive for image classification which the owners can donate as charity. Looking at the positive sides of hCaptcha, yes it is better than reCaptcha.

Final Words:

In a dilemma whether to switch to hCaptcha or not? I must say it’s a pretty good idea to switch to hCaptcha for preventing bots and spam. Integrate Magento 2 hCaptcha Extension and safeguard your store from bots and spammers by increasing the customer experience of the store.

Flipping from reCaptcha to hCaptcha is a matter of minutes by keeping the personal information of the users secure. hCaptcha offers straightforward, effortless, and authentic bot detection making it easy for humans.

Author Bio: Zoya Scoot is a Hubspot Certified Inbound Marketing Specialist and Content Marketer at MageComp. With her exceptional research work on Magento, she has helpes MageComp to grow in many ways. Some of her articles are featured on Google SERPs, which drives lots of visitors.

Digital Branding

Improving Your Small Business Status

Steven on June 11, 2021

The year 2020 took a toll on businesses across the states. With vaccines already administered to a good portion of the population and more on the way, states are removing most of the COVID-19 restrictions. This is fantastic news for small business owners. Listed below are a few tips to set you up for an exceptional year in growth.

Know the Competition

It’s advantageous to know what products and services the competition offers. Thankfully, there are several ways to gain this valuable information. Visit their website and read the story of their humble beginnings and long-term goals. Check for discounts and benefits for using their business and read over their reviews to see what customers like about them and areas where they may need improvement. Once you gather the information you can use it as selling points and guidelines.

Reviews, Testimonials

Technology is paving the way for the development of more small businesses. However, there are a few drawbacks. Most adults use some type of electronic device whether it’s a cell phone, tablet, or computer, daily. If your service or product is less than satisfactory, people will instantly go on social media and write a bad review. If you perform well or clients enjoy the products, the same happens, only sending positive feedback that benefits you. Encourage customers pleased with the company to visit your website and give either testimonials or post a positive review.

Outsourcing

Unlike large corporations where they have staff in place to handle everything from customer service to payroll, small businesses often have a skinny staff of intelligent and reliable people that wear many hats. One way to gain time better used for marketing is outsourcing.

Outsourcing puts the responsibility of a service in the hands of a third party. Today more small business owners are using companies for payroll, accounting, and IT management. E-commerce businesses are also using 3PL consulting companies to lower costs and improve logistics management.

Social Media

Social media is not new to marketing for small business owners. All too often they misuse it. Instead of maintaining fresh content, many simply set up a presence for the business and then walk away. Social media is essential to reaching a large audience any time day or night. If any changes occur in the business such as the introduction of a new service or product, or you change your address, make sure you add that information to your social media page. It’s also essential to have valuable content on your website so that when potential customers visit they make a sale.

Customer Retention

It’s not enough to make a sale. What gives your company the upper edge is customer loyalty. Think about it. You can bring in all the new business you want but if they make one sale and are done, you’ll never increase your bottom line. Loyal customers will offer your name to anyone they know. This creates additional sales without the need for a monetary investment. Over time, as your loyal base expands, your need for marketing recedes. Customers aren’t really hard to please. They just want to feel important. Discounts on services and products after a set number purchased, and monthly newsletters giving them a pre-introduction to upcoming promotions, are some ways to achieve it. Some businesses give their customers money for referrals.

Face-to-Face

Connecting a business with a person transforms your business from a name to a member of the community. Face-to-face meetings with locals is important. Sponsor a little league team and attend a few games. Host a summer music festival or set up a booth at the local fair. The point is to get customers familiar with you personally.

Small businesses took a hard hit in 2020 caused by the pandemic. The new year brings much promise for improved earnings.

Digital Branding

Best Ways to Promote your Apps

Steven on June 8, 2021

Mobile app creation opens new ways for getting customers to recognize your brand. The app is the perfect way to show how dedicated you are towards the audience. Around 50 percent of customers use the app to make purchase decisions and scan for information.

That said, thousands of customers will be attracted to your business when you start taking care of them and give them a navigable way to get access to your goods and services. Mobile app marketing for getting more customers is very important.

Businesses approach mobile app development companies and after that they start finding the best ways for app marketing. So if you’re looking for a simple approach to promote the app, it’s worth considering certain strategies.

Explore the Ways to Promote Your Mobile App

· Choose the Right App Store

How to Market Your Mobile App – the Choice of the right App Store helps. Let us give you a broad notion. When you are considering the promotional strategy, always choose the store to list your app that will be a perfect one for the business and the market you want to target. Always make sure about adding the app to the different App Stores.

To get a sooner response on behalf of the users, start with the Google Play and Apple store. The distribution through the App Store is around $90 per month, while Google Play charges around $25 for the registration fee, and there is 30 percent associated with the list price. Besides, before you invest in picking up the App Store, consider the regions you want to cover.

· Rates and Reviews

High reviews and rates from the users ensure helping the app to draw the attention of the customers. Always ask the audience to rate the app. Also, request them to spend a few minutes writing a short review of the service they have got from your app. Add value like unlocking the new content or the virtual life.

More than 50 percent of organizations choose to redirect their investments to customer experience innovations that can give an unstoppable way to broaden your brand. Make sure about increasing the chances of getting the quality of feedback. You can also get the scope for the ranking in the App Store with the utilization of the right keywords.

· Use of Social Media Marketing

One of the most vital strategies that you need to consider is social media marketing. It can make sure about drawing the attention of the interested users. Conversion of the visitors to the customers also becomes easy by considering social media marketing. You can entertain the subscribers with useful content, thematic Infographics, and hot topics.

Make sure about never spoiling everything just by mindless copy-pasting. Rather make the social media marketing of your app great enough for catching the attention of the users. Besides, make sure about getting the feedback in time while bringing in the important updates.

· Designing the App Appropriately

Whenever it comes to promoting the app before releasing it, you will have to design the website appropriately. Highlight the main news regarding your app, the key features you’re of contents, as well as capabilities.

Pay attention to designing the app and upgrading it to match the present market standards while making it quite navigable. When you have built your mobile app, ensure attracting the people to the website while running the ad campaign with the assistance of the advertising company.

Pay attention to offering the users additional value like the personal discount. You can do so in return for the subscription to the app. The email base also becomes an additional channel that can develop the interaction with the customers. However, in the entire strategy, never consider spamming as a way to market your app.

· Connection with Professional Bloggers

The app marketing strategy starts before the app is launched. So you will have to build an international audience who will be there to serve as the face and the voice. Go ahead with marketing the app both locally and globally right after the app launch.

For that, you don’t have to consider building a bond with high-budget influencers. Rather, you can promote the mobile app by interacting with professional bloggers. You can also consider the app listing websites that can give you reviews and help generate subscribers with massive downloads.

The alternate method you can choose is reaching out to the top websites and social media personalities. Such a strategy can make sure about generating the app’s awareness with pace. One of the best ways to promote the app is to stick to engaging directly with the customers.

· Use of Email Marketing

Use of Communities, text messages, social media or interviews, video promotion, and similar other strategies can engage your consumers. However, one of the best and the classical ways to promote the app is email marketing.

Email marketing can still prove to be one of the best ways to promote the app internationally. It’s worth noting that mobile email opens have noticed an increase of 180 percent in the last three years.

All you have to do is openly broadcast the features, user ratings, reviews, benefits that your app will offer the users over similar competitive apps. Besides, you should also consider the selling point for relating every global scenario to the app: the best headlines, small and catchy titles, taglines, and subject lines. Then make sure to send out a clear picture of your app. Ensure sending out the bulk mails internationally to make sure about giving you more downloads in lesser time.

· Featuring App using your own Blog

A mobile user spends 2 hours and 51 minutes on the apps from his entire browsing time. This value suggests that the apps account for roughly 90 percent of smartphone usage. So, it’s clear how engaging the apps can increase your brand’s value. In addition to including the app on the website, you will have to regularly schedule the blog post in terms of another marketing strategy that can leverage your app’s presence.

You can also introduce the complete story regarding the app and let your target audience learn its purpose. The story-telling strategy works as one of the best ideas to promote your mobile app. Let them know how the app can be used while making things easier for them. You can include screenshots, videos to make it an engaging and better understanding of the content.

· Promotion with the Help of the Promo Video

There are around 2.87 million apps in the Google Play Store alongside 1.96 million apps in the App Store. You can create a promo video that will be good enough to promote the mobile app. It turns out to be the simplest and quickest way for someone who wants to understand the brand. Note that 21 percent of Millennials open an app 50+ times per day.

This value shows how important the promo video is for the promotion of your brand. The promo video turns out to be the best idea by which you can entice the visitors towards your brand. You can make the video quite attractive when compared to the other app promo videos.

This tip is something that can bring more views. With one of the most effective ways to promote your app, you can rest assured that you can take advantage of the video SEO. The proper title of the video will highlight your brand when the user’s query and the YouTube video title match.

Key Takeaways

So, with this blog, you have got the highlights regarding marketing your mobile app. It’s worth noting that user spending time on app stores will be increasing by 92 percent in 2022. Creating an exceptional app is important for increasing the sphere of the business while also reaching out to new customers.

There are dozens of app promotion channels, but not all of them work appropriately for promoting your app. Do follow the tailored ecosystem with a specific range of app promotion strategies as mentioned above. In the process, also consider the tools, services, and platforms. Give priority to building a strong app promotional and marketing strategy.

Legal Branding

Lead Nurturing Campaigns: Tactics and Best Practices

Steven on June 3, 2021

Image Source: Unsplash

Any experienced salesperson will tell you that getting a ‘no’ from a prospect seldom actually means ‘no’. In fact, a ‘no’ can mean a lot of things:

Not right now
I’m not ready to commit
I’m not willing to put time into this at the moment
I’m not able make a purchase this quarter
I’m not convinced of the value of this product/service
Etc.

Statistics show that a salesperson who gives up with a prospect after that first ‘no’ is missing out on a huge potential opportunity:

The average customer says no an average of four times before saying yes
It takes an average of 8 cold call attempts to reach a prospect
80% of closed sales require 5 follow-up calls

With this knowledge available, why is it then that a surprising 44% of salespeople stop contacting a prospect if there’s no response to their first follow-up?

It really boils down to emotion. Many are trying to avoid being bothersome or overbearing. Many others are afraid of multiple rejections or angering a customer.

However, the reality is that if you truly believe you have a great product or service that will benefit your customer, you are doing them a favor by trying to stay on their radar! The key to being persistent (without being annoying) is to continuously add value to the conversation during each interaction with your prospect.

In this blog, we’ll discuss how to add that value, and a few other tips that can help you stay efficient and effective with lead nurturing campaigns.

4 Ways To Add Value To Your Follow Ups

Listen First

The first conversation you have with a prospect is no doubt the most important. Be sure to listen more than you speak. If you can learn enough about the prospect in your first call, you’ll have a much easier time delivering value to them in your subsequent follow ups.

In that first conversation, try to find out:

What their main pain points are
Who their competitors are
What keeps them up at night when it comes to their work or business
What are they looking for in a solution

These important questions will help you to gain a solid grasp of what your prospect needs— and knowing this will help you incredibly in the following steps.

Become The Go-To Expert For Your Prospect

When speaking with a prospect about your business and what you offer, it’s important that you are seen as the subject matter expert. You want the prospect to feel that you are the immediate go-to if and when they need to pick a solution.

Part of positioning yourself in this way is to give your prospects specific and actionable tips for their business that are within your general field of expertise.

For example, let’s say you were representing a company who supplies machine parts to automakers. The automaker you are prospecting mentioned off-handedly that he is having an issue with one of his machines (one that your company doesn’t sell parts to). So, after your call, you do some research on the machine. You find some self-fixes the automaker can do, and you also give him the number for a trusted maintenance company that you know.

Then, you include the information you found in a follow up email to your prospect— just as a PS.

Building this kind of trust with prospects has a huge effect on how they see you and how they digest your follow-ups. If you’re offering them valuable, actionable advice in each touchpoint they are far more likely to not only open your emails but respond!

Share A Helpful Resource (With No Strings Attached)

If you’ve sent a few follow-ups with no response, it can be easy to lose heart. But don’t! You just have to think of another way to reach out to your prospect and add value.

One way to do this is to include another helpful resource in your email. For example, did you just come across a recent study or eBook that your prospect might find interesting? Does it cover something relevant to your prospect’s business or industry? Include it as the introduction to your follow up email.

As with the tip above, adding value to your prospect’s day makes your email more of a relationship-builder and less of an annoyance.

Ask Your Prospect What Their Preferred Method of Communication Is — And Stick to It

We get it. Sometimes it’s just easier to send an email than to make a call. However, the way you follow up needs to be the way your prospect prefers it, not you. You may believe that busy B2B executives would prefer email. But actually, one recent study showed that 57% of C-level buyers prefer that salespeople call them instead.

You never know what the easiest way to reach someone will be, so the best way to find out is simply to ask! Odds are the prospect will appreciate that you are trying to make things more convenient for them.

3 Lead Nurturing Best Practices to Start Using Today

Use Automation

Today’s marketing automation tools have made automating sales follow-ups incredibly easy. Tools like Salesforce remind salespeople when it’s time to follow up, include notes from previous touchpoints and prospect details all in one simple platform. You can automate your follow ups using templates and set them at timed intervals. This is a great way to ensure that you are being persistent and that nothing falls through the cracks.

Keep in Touch

Things in business change daily. Positions change, people leave companies and join others, and roles shift. However, you shouldn’t waste the time and effort you’ve put into a prospect just because they leave their current company. Continue building your relationships with occasional follow-ups. Who knows when those might lead to a referral down the road!

Outsource Your Lead Generation

If trying to source new leads is eating into the time you have to perform consistent follow-ups, it’s time to look into outsourcing. Great B2B lead generation services can help you find, qualify, and schedule meetings with great leads so you can focus your energy where it’s best served— closing deals and following up with your prospects.

Digital Branding

Get Positive Publicity And Media Coverage For Your Small Business!

Steven on May 22, 2021

“Without publicity, there will be no prosperity.” -Yakov Borisovich Zel’dovich.

For small businesses, brand recognition plays a significant role. Correct? It helps in making a small brand become big and achieve all the organization’s goals. However, the process of brand recognition is long and requires impressive strategies.

Nonetheless, as you might be aware of the fact that the beginning of every process is small. So, what is the beginning of getting brand recognition? Yes, you are absolutely right! It is by getting the attention of local customers. But how? No! Providing discounts and offers is not going to benefit you. These are temporary solutions only. You need to think of a strong strategy that creates a buzz and makes your company a talk of the town.

And this brings you back to square one! So, what else can you do to create a buzz? The answer is to grab the local media’s attention and get famous in your target market.

Having said that, we should also remind you that there are generally two types of publicity, i.e., positive and negative. Both are good for a company to improve its industrial exposure and generate more leads. However, in this article, we are going to talk about positive publicity. So, are you ready to learn? Let’s get started!

Understand your target audience

First of all, just like any other strategy that you plan for your company’s success, you have to consider the target audience. Who are the people that you want to reach? However, as your motive is to attract the media’s attention, this time, your target audience is not your customers but the journalists and media outlets.

Yes! You read it correctly! You need to understand what “beat” you want to attract. In more simple terms, every news outlet has different sections for different types of audiences. Thus, you need to decide whether you want to get recognition in the entertainment, CSR, or an informative section. So, kindly select cautiously!

Contact the right person for the pitch.

Once you have decided your beat, you need to approach the right person. Why? Well, several journalists and editors can write a story for you. However, you need to contact the person who, according to you, can understand your intentions and help you achieve your goal.

You might agree with us that every word used by the press has a significant impact on society. That’s the reason why you need to select the right person. Who can show you the company as its own and help you grow?

Try to take advantage of breaking news.

Another thing that you can do is to take advantage of burning topics of the news. For instance: Consider the situation of Covid-19; you can take the help of this pandemic to get coverage. You can offer free masks and hand sanitizers to needy people. It’ll help you complete your CSR (corporate social responsibility). This gesture will also make you a hero in front of the eyes of your target customers.

Keep in mind that every time you try to be a part of a burning news topic, think and speak from the perspective of a layman. It will help create a soft spot in their heart, and they’ll be more interested in knowing about you. Results? The media will try to reach out to you to get more stories.

Invite the press to your events

If you plan on hosting any event either for a product launch or for sharing news. Inviting competitors and press should be on your priority list. Give them some exciting and intriguing stories. Besides that, you should also address them from time to time throughout the event and give them a media kit.

In addition to that, you can also add a question-and-answer round. So that in case any person has a question they can answer. Believe it or not, it’ll create a great impression about your organization which will take you a step forward towards your dream goal.

Remember, press releases can do wonders.

Needless to say, that press releases are one of the effective tools to get media attention. Not only it helps in providing excellent and captivating content to the media, but because the information is provided by the company officially, it is a great way to spread positive information about the company.

Nonetheless, as reporters will write a few short yet different articles, everything in the press release must be written precisely. If you want to learn more about how to overcome writer’s block and how to write an impactful press release, you can read more here. It’ll help you write a press release as per your target audience and the announcement you want to make.

Use social media to create stories.

Social media isn’t just for connecting people and getting entertained. You can use the power of social media to help your business get famous, especially among teenagers. With your marketing team, you can create an impressive social media campaign that makes curiosity in the mind of viewers.

Understand that the more fascinating your content on social media is, the more people will engage with it. You can also collaborate with social media influencers and budding artists and help each other out. Good content will not only help you gain more followers but will also grab the attention of local media channels. They would contact you on their own and learn more about your campaign idea, eventually helping you get more publicity.

Be philanthropic

Last but not least, you should keep in mind that as an organization, people expect you to do good for society. The reason being is that your organization uses the resources of the community. Thus it is their responsibility to give something in return. You can do that by being philanthropic! Organize charitable events, take steps to help nature, and provide opportunities to society with employment and quality standards of living. Believe us; your excellent work will speak for you and give you positive media coverage.

To conclude! It isn’t easy to operate a business and take it to new heights. Everybody knows that. However, what people don’t know is that the media can help businesses to get successful. And now that you have read the whole article, you can use the techniques mentioned earlier and help your small company grow big!

Legal Branding

4 Things to Outsource in Your New Law Firm

Steven on May 21, 2021

As a lawyer just starting in your own law firm, you already know that time is money, especially in the legal profession. In your profession, you’ll be wearing many different hats to help you get established, bring in clients, and make your new law firm successful.

There are some things that you can do yourself, and some that are just more manageable and wiser to outsource. If you’re considering outsourcing specific tasks but aren’t sure which ones, we have some tips that will help you decide.

Your Branding

If you want your law firm to be successful, then you have to have a brand that people can recognize and trust. Branding is vital in any business but critical when you’re a lawyer who’s just starting out. It’s best to outsource your branding to a marketing firm, especially if you know nothing about creating a brand and getting it out there to possible clients.

Many firms out there specialize in branding, some in legal branding only, so that’s one thing that you can take off your own plate and be sure it’s being done the right way.

Legal Research/Writing/Deposition Services

You’re tired, your junior associates are tired, and you still have to do your own legal research and writing. On top of that, you’re paying a full-time employee for deposition services and court reporting when you really can’t afford to pay full-time benefits, full-time pay, vacation and sick leave since your firm just started. Take the initiative and outsource not only your deposition services but your legal research and writing. Find a reputable company that will cost you much less than hiring full-time employees and working yourself and your junior associates to the bone.

Your Marketing

From social media marketing to SEO content, there’s a lot more that goes into marketing a law firm than there used to be. In the past, it was simple for lawyers to get the word out there about their business. Spread the word, slap your name, face, and phone number on a billboard, and leave some fliers on cars in the local Walmart and be done with it. Today, there’s the internet, social media, and many, many different ways to market your business. So many ways, in fact, it can get confusing and a bit overwhelming.

If you don’t know anything about digital marketing, social media, or even SEO, then it’s time to outsource your marketing. It’ll save you time, money and ensure the word gets out there about your law firm at the same time. However, there is one marketing strategy that is tried and true and still works. That marketing strategy is word of mouth, so make sure your clients are happy and the word will spread.

IT Services

Everyone has been there. You’re in the middle of something crucial to a case and the Wi-Fi goes out. It’s not your internet company, and you have a deadline. For the life of you, you can’t figure out what the problem is, and you can’t afford a full-time IT department to take care of IT problems for you. Outsourcing your IT services means that someone will be available to fix problems when they happen, and it’ll save you money in the end as well.

These are just a few of the things you should outsource when starting your own law firm. As a new business owner and an attorney, you have a lot on your plate already. Outsourcing your marketing, IT services, and court reporting, among others, can do a lot to relieve stress and make your law firm successful. And then you can focus on what’s really important — your clients.

Digital Branding

Best Practices To Retain Customers On Your E-commerce Store

Steven on May 20, 2021

Customer retention is the skill of maintaining your existing customers for an extended period. It implies converting your current customers into regular consumers. Once a person has purchased from your e-commerce site, establishing loyalty in them prevents them from going towards your competitors.

How does customer retention benefit you?

If you want to have maximum profit for your e-commerce store from a single consumer, building their trust in you is very important. The more they acknowledge you, the more they will buy from you.

Preserving your existing customer and maximizing their business with you is sevenfold more profitable than chasing new leads and customers for your e-commerce store.

There are different marketing tools available like SMS marketing tools, email marketing services, and social media marketing platforms through which you can engage and retain your old customer on autopilot.

Once the customers become trustworthy about your company, they explore your products further, which becomes more beneficial for you. Moreover, they promote your product to their colleagues and private groups.

Best practices for customer retention on your online store:

Reward existing customer

Everyone admires rewards in the form of gifts and prizes. So why not reward your customers for buying from your e-Commerce store?

Rewarding your customers makes them feel gratified and creates an urge to buy from you again.It makes your relationship with customers stronger. Reward acts as an extra motivator for your business.

You can reward your customer in the form of an additional deal or bonus on their purchase. Extra few percent off on a specific product from another online shopping site.

Tell your customers exactly why they are being rewarded; it shows that you value them for their loyalty.

Send Relevant Email campaigns.

An email campaign is the best strategy to stay in touch with your customer. It is one of the most practical ways to keep an existing customer for the longest time. It enhances their experience with you and your reputation.

You can send different types of emails such as:

Welcome Email: This email tells your recently joined customers who you are and simple steps that they must follow next.

Reminder Email: A simple, generous reminder email about some items they have left in the cart or any new suggestions for them.

Giveaway email: Short email telling them about ongoing or upcoming offers and rewards on their favorite items.

Though there are varied email campaigns, you must remember one thing: you should never send multiple campaigns simultaneously. Use different email campaigns at relevant times with some intervals between them.

Expand Customer Service Channels

You should have outstanding customer service to retain your customers for a longer time. It is essential to be available for your customers whenever they have difficulty purchasing, payment methods, availing offers, etc.

In this era when everything is going digital, people are more and more engaging on social media. You should take advantage of this and use your official social media accounts to engage with your customers.

You can assist the customer in solving problems publicly on social media. For Example, on Twitter; You can upload a story asking about your customer’s problems and give a solution to them on the social media stories. It will build the trust of your existing customer as well as generate new customers.

Use Personalization to engage customers.

Customers appreciate it when you keep it personalized. When you email consumers, make sure to start the subject with their first name, it makes them feel that you know them.

Send deals on their birthday and anniversary. Send them an email to wish them and then tell them about special offers on their wonderful day. Also, you can send an email a week before their anniversary and birthday and show options to buy gifts.

Tell them about the newly released products of their concern based on the last purchase. This level of personalized emails and contents encourages the customer to return to your e-commerce site and purchase again.

Get Regular Feedback and Suggestions

Companies need suggestions to know where their customers are facing problems and so that they can improve customer experience.

Ask for customer feedback and suggestions after the purchase. Ask them: How was their experience shopping with you? If a customer unsubscribes your company’s email, ask them the reason for unsubscribing.

Conclusion

I am sure the strategies mentioned above will be able to maintain your customers lifelong and generate good revenue. Implement these strategies and retain customers in your E-commerce store.

Infographic created by Clover Connect, a payment integration solutions company

SaaS Branding

These 3 Writers Help Your Business Stay on Brand

Steven on May 17, 2021

Writers are essential for your brand. They share the heart of what you do and who you are with your audiences. Talented writers help every aspect of your business. While you may understand that marketing writers are valuable, did you know that technical writers and content writers are also critical for keeping your message consistent on all platforms?

There are different kinds of writers who have different goals. The goal of a copywriter is to help sell your products. Content writers communicate information that can inspire or educate your audience. Technical writers create technical documentation to help others understand and learn. Each of them are an important piece of your brand writing and can help your brand in distinct ways.

The key is to make sure all your writers are on the same page. You want them to understand the company goals and the brand voice that they should speak in depending on the types of writing they will produce. It’s also important to note that different writers have different strengths. Just because someone can write amazing copy, does not mean they are right for creating technical documents. And vice versa.

Copywriters

If you’re in marketing, you know all about copywriters. These guys help your company sell. It’s critical that they write in a consistent brand voice whether they are creating Facebook Ads or writing an email sales series. Your products won’t sell themselves, so you need a skilled and talented copywriter to help you create sales copy that connects with your audiences in real and genuine ways.

Copywriters know who they are writing to, they understand the things that will connect with them, and they tell stories. Let’s face it, a good story can keep anyone engaged, simply because they want to know what happens in the end. Copywriters weave stories that lead customers through the sales process so that in the end your company sells more of its service or product. They are one of the many front-faces of your brand. Their messages need to be consistent.

Technical Writers

While your copywriters might be your rock stars in the company, the technical writers are critical to help the company succeed. They take complex information and data and make it more useful. If you need to create a brand manual, their skills are invaluable. Technical writers break down processes and tasks into bite sized pieces to make them simpler to understand.

If you want to create a bridge between your IT department and marketing, often your technical writers help create that connection. During a re-brand, these writers help communicate changes internally so that everything flows seamlessly. Re-brands often impact multiple departments simultaneously so it’s important to have writers who can clearly communicate those changes. Additionally, these writers would be your go-to’s for creating courses, user guides for customers and so much more. Your brand depends on good technical writers to keep the information and documentation consistent.

Content Writers

Lastly, your brand needs content writers. While the technical and copywriters have a unique niche, content writers carve out their own space too. If you want relevant, helpful, and fascinating content, these are your writers. Content writers produce pieces for websites, social media, and online stores. The explain and describe things. They understand WordPress, SEO, hashtags, and so much more. Their skills help you connect to your audience. While the goal isn’t to sell, a content writer also weaves in an element of story to help audience stay engaged.

Your brand needs content writers who can produce pieces for social media and your blog. Need a piece about writing on brand? Ask your content writer. Need a piece talking about the company history? Use your content writer. Their pieces are the connections in between the sales pieces that help audiences know, like, and trust your brand.

You know writers are valuable for your business. Your brand needs writers in each area who understands the heart of your brand and can communicate it through their words. They are the messengers and can share how your brand can make an impact. With the right technical writers, copywriters, and content writers in place, your brand will have all the writing it needs to succeed.

Legal Branding

X Reasons a Logo is a Powerful Branding Investment for your Business

Steven on April 27, 2021

No matter if you are a startup, small business, or enterprise, your logo is the best visual tool to communicate to your targeted audience and portray who you are and what aims you hold.

Designing a brand logo should be your foremost priority while considering all the factors to build a business. This critical tool works as the heart of your business and represents your mission and values, and can straight away recognize your company among the audience.

Alongside recognition, a powerful logo is a great way to make a solid first impression, helping in boosting the customer base as it makes your marketing much more effortless.

If you’re planning to jump into the market with your brand, here are the ten ways a logo can be a prevailing branding tool for your business.

1. Reveals Your Identity and Makes a Strong Impression

Many believe the first impression is the last that has a substantial impact on your to be clients. Logos are the first thing your audience would see and the best possible way to reveal your identity in your target market. It tells your potential audience who you are, what services you sell, and the benefits you offer to your consumers.

A logo is the acting face of your business that is vital to create a sturdy first impression. A creatively designed logo attracts your potential audience, holds them and prevents them from going somewhere else.

If you collapse to make a strong impression, remember, your customers won’t stick around, nor they will trust you, no matter how qualified your business is.

2. Product Branding

Logos are the first thing your audience sees; even if designing a creative logo is not your plan, you should still consider it because it is one of the best tactics to make your marketing more straightforward and accessible.

Logos are crucial branding investments a business should make. Customers make opinions about one in a second, and logos are the first thing they observe. So, it is the best possible approach to convey to your audience that you are a qualified business and provide quality products and services.

3. Proofs the professionalism

A logo is an essential part of your business. And as they say, there’s no real business without a logo; they make you stand out and are critically important for your business. Without a reputable logo, you cant secure long-lasting customers because, in this modern era, people know what they want. Your logo helps them analyze that your business offers that services are reliable and trustworthy.

4. Distinguishes You from the Competition

This visual marketing tool is the best ways to expand your opportunities on a nationwide and global scale. If you have a reputable logo, you are already standing out in the competition and will surely attain the success you wish to achieve.

Try to be unique with your logo; it tells people that you offer what anyone else does not and separates you from the competition.

5. Attracts New Customers

A well-designed logo quickly grabs the audience attention, interestingly portrays your aims and values, and invites new customers to get to know you.

A study from dissertation writers UK states that the customers who get attracted to your logo have a lasting impression and association with your brand are more likely to do business with you and become your regular customer.

6. Fosters Brand Loyalty

A logo is yet again an effective tool in developing brand loyalty because as your brand grows, your audience will be more familiar with your business.

When you have a well-designed and solid logo, it turns your potential audience into loyal customers and clings them to your services.

For instance, you are starving and checking the online delivery services to order a pizza. If you are confused and can’t choose, you might go for pizza hut because you know its logo and trust the brand.

Nurturing your business with a logo might take a little time, but once your customer knows you, they will adhere to your brand.

7. Builds Customer Trust

People never trust a business that doesn’t have a logo with it. Creating a logo is the primary factor in building trust among your audience as it communicates with your audience and authenticates the services you are providing.

8. Aids Your Marketing

Marketing with a logo is the most straightforward tactic to grow your business and turn your target audience into loyal customers. It makes your marketing more efficient and immediately helps to leverage your brand into your target market.

Not planning a logo is the biggest marketing mistake I made while outlining to write my assignment for me, and I suffered, as the audience didn’t found my business professional and never trusted in it.

9. Creates Consistency

Logos help to create consistency in your brand. It is the best way to advertise your brand on various platforms like Facebook, Twitter, Instagram, etc.

10. Gets You Recognized

Just by looking at the logo, you can recognize the company’s name, and this is the power of a logo. For customers to identify your company with ease, go for the minimalist design because you don’t want to compete in the competition or confuse your audience. Rather, you want to be unique and stand out while fulfilling your audience need.

Your Audience Expect A Logo, Go For A Sophisticated One

A logo is the first thing that the audience observe when they come across a new brand. They expect companies to have the simplest yet comprehensive design that interprets all the information the company offers.

If you plan a startup, go for a complete yet precise logo that offers excellent value to your potential audience. Ensure it is creative enough to appeal to them, or else it won’t be able to adhere to your audience’s mind.

Author bio

Melissa Calvert is a devoted Lifestyle Counselor at Crowd Writer. She is also a tech-business analyst who loves writing about innovations and different marketing tactics for businesses and startups.

Digital Branding

eCommerce Conversion Hacks That’ll Double Your Conversion Rates

Steven on April 26, 2021

eCommerce conversion rates range from 1% to 2%. Yes, you read it right.

Let’s say if 50 customers visit your website everyday, you can only expect to get only 1 customer. That’s a pretty good conversion rate.

There are many eCommerce stores that are unable to make the average rate. If you’re one of those who is facing trouble with your eCommerce conversion rates, don’t worry. With the urgency to deliver online orders, ecommerce fulfillment software runs efficiently!

Today in this article, we’ll be discussing the simple hacks that could skyrocket your eCommerce conversions. Afterall, eCommerce conversion rate optimization is the ultimate key to success.

Driving traffic is not sufficient if you’re unable to convert it into sales.

So without further ado, let’s get started.

eCommerce conversion hacks to double your conversion rate

Add a pop-up to attract visitors

According to Sumo’s studies, the average conversion rate for pop-ups is up to 3%. But only if you do it in the right way because with pop-ups you can even optimize your conversion up to 9.28%. This one significant change can literally turn your store into a money generating machine.

Take a look at a few tips that you need to keep in mind while adding pop-ups on your eCommerce store:

Offer free gifts through contests.
Delay your pop-ups for at least 30 seconds so your visitors don’t get annoyed.
The pop-ups must be easy to close
Set up cookies on your site so the pop-up only appears once.

The impact of pop-ups is so massive that you can literally optimize your conversion rate greatly without using any other hack.

Keep the form simple and short

Filling out forms online is a pretty hectic task and when there are too many fields, it becomes even more stressful.

If there are extra unnecessary fields in your forms then you’re killing your conversions. That’s why it’s essential to add only important fields. If customers will submit incomplete forms, it will be difficult for your sales team to follow up on them properly.

As when the important fields will be left empty all your efforts will go in vain. So make sure to add minimum fields in your forms to optimize your conversion rate.

Add reviews, testimonials, and logos

Believe us, no one wants to be the first person to purchase a product/service. So it’s highly essential that you put your customers’ mind at ease by adding reviews and testimonials from existing customers.

We suggest you add testimonials and reviews on your homepage and product pages to increase the credibility of your brand.

If necessary, import customer feedback from other platforms. There are automation tools to simplify the process. Check a detailed comparison of Opinew vs Fera to find out what such plugins have to offer feature-wise.

You can also add logos of companies with whom you have done business earlier to optimize your conversion rate.

During an interview Angie Schottmuller, the growth marketing expert said,

“If quality social proof buffers notable uncertainty, get ready for some remarkable conversion impact — in some cases up to 400% improvement.”

Remove distractions

Nothing could be more frustrating than visiting the site that draws you in several directions.

Your landing page should really be simple, straightforward, and easy to use. If it isn’t absolutely necessary, leave it out. Keep it simple and provide a better ecommerce experience to your customers.

Implement the following (and not so much) wherever possible:

Subheadings and the headline
Advantages and functions
Testimonials and/or customer feedback
Visual mixed with detail that demonstrates what you’re selling

Moreover, you can incorporate a headless storefront on your eCommerce website which allows you to deliver unparalleled user experiences resulting in more conversions.

Other factors to remember include videos, social proof, and a live chat (more on these below), but the basic takeaway stays the same: remove all distractions.

The initial step must be simple

There is a psychological theory that states that humans like to complete tasks that they begin.

So, when you’re offering something initially, the first step should be exceptionally easy and straightforward.

Instead of requiring the completion of an entire form. To begin, just ask for their email addresses. That’s the first step and from there you can ask for further details if they don’t fill out the forms for you, don’t worry. You still have their email address.

The smoother you find the first move, the more likely it is that your guests can take initiative and follow through to the end.

Add live chat feature to your store

Many visitors are considering purchasing your product but are uncertain.They have a nagging uncertainty or question that prevents them from taking the final move.

Live chat tools are ideal for assisting these people.Live chat applications, including pop-ups, are simple to integrate into every website and provide an instant boost to the conversion rates.

Offer them something else

Don’t get so caught up in the content, design, and other aspects of your landing page that you forget the value of selecting the best bid.

This has a significant effect on conversion rate because the bid must be attractive to your target market.

If your conversion rate is poor, experiment with various offerings before you find one that resonates with your target audience.

It might not be the first bid or even third bid that strikes a chord with the target audience. However, if you keep experimenting and tracking the progress, you will finally find a winner.

Give money-back guarantee

We realise, as advertisers and business owners, that customers fear risk. They don’t want to invest their investment until they’re pretty certain they’ll receive what they have actually paid for.

A money-back policy will help to alleviate concerns and overcome objections.

Don’t be concerned with missing all of the sales due to returns.Because money-back guarantees are more than a fast way to boost the conversion rate. They even foster loyalty and make the customer feel more comfortable.

Key takeaways

Conversion rate optimization is not as simple as it looks like. It’s a pretty challenging process and you need to get done a lot of things right. You need to come up with an effective plan to build a profitable eCommerce store and improve conversion rates.

The hacks we have discussed above will help you to double your eCommerce conversion rates effectively. We hope you’ll find this guide helpful.

Goodluck!