Results for: content marketing

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7 Reasons Why You Need A Dedicated Marketing Campaign Management

Steven on December 17, 2019

Needless to say, the sales structure and funnel of a business is one of the most important processes for a business. It allows for a smooth transition from questioning to buying for a client in a way that incentivizes them to buy more. If structured correctly, the sales process of a business can lead a client to purchase something without them realizing they were in a sales process. However, as important as this is, the marketing structure of a business is arguably more important. Let’s think about it. Even if a business has the most proven sales structure in place, not having qualified leads come to that sales process wouldn’t make it effective. This is where the importance of marketing campaign management comes into play.

Campaign management allows for the oversight of a campaign to make necessary adjustments to attract the most purchase-ready clients. That said, there is one major drawback to campaign management that many businesses and their owners ignore. The drawback is that most campaign management processes that businesses have aren’t dedicated. Dedicated management of marketing campaigns takes the “dirty work” that goes into campaign oversight and allows a business to focus on other areas of improvement. As if that wasn’t enough of a reason to consider getting this process, here are seven more reasons why you need dedicated marketing management.

#1: It Centralizes All Marketing Processes

As any campaign manager would know, many components go into sustaining the success of a campaign. From managing ROI to predictive analysis, management can be somewhat overwhelming to manage. However, with a proven dedicated campaign market intelligence tool such as ScoutMI, these processes can all be centralized. In other words, this means that all your marketing processes can be streamlined to one management hub for easy control and interaction.

#2: It Can Be Personalized

Perhaps the most compelling reason why you need a dedicated marketing campaign management is that it can be personalized. Personalization and customization are two significant factors that aren’t present in traditional campaign management. As we can imagine, this slows down the management speed in which processes can be implemented in a traditional campaign. This simply isn’t the case with dedicated management.

#3: It Can Be Easily Restructured

One of the misunderstandings about dedicated management that pushes some businesses away from it is that there are limits to structuring. This stems from another misconception that dedicated management doesn’t offer the same control over a campaign than traditional management does. However, this couldn’ be further from the truth. One of the most impactful benefits of dedicated management is that it can be easily restructured at any point. This makes it easy for businesses that find their selves within an unexpected marketing predicament.

#4: It Can Be Efficiently Automated

Nowadays, most campaigns require constant upkeep to sustain success. However, the reality of the situation is that 24/7 maintenance of a campaign simply isn’t possible with physical managers. Nonetheless, rest assured knowing that dedicated management can be efficiently automated. Even better, they can be left on autopilot according to any time frame, campaign settings, and requirements you establish to meet the needs of your campaign.

#5: It Highlights Campaign Weaknesses

One of the main duties of campaign management is finding weaknesses within them and making adjustments to them. However, many of these weaknesses are found deep within the inner processes of a campaign. This makes finding weaknesses a tedious process for managers. That said, with dedicated management, weaknesses are highlighted so that you don’t have to go looking for them.

#6: It Factors In Competitive Analysis

Competitive analysis another necessary component of managing a marketing campaign, This process gives detailed insights as to what specific changes need to be made to overcome the competition. If only more businesses knew that dedicated management factored this process into their campaign oversight, it’s safe to say that more businesses would be persuaded by it.

#7: It Is A Cost-Effective Marketing Investment

As a whole, there is no reason not to get dedicated management of your marketing campaign considering it is a cost-effective investment to make. When we compare the returns it provides against any initial costs it takes to acquire dedicated management, the results are worlds apart. Overall, keep in mind that your competitors are more than likely using dedicated management to keep a competitive advantage over you.

Digital Branding

How HubSpot Inbound Marketing and its robust CRM helps to build Strong Customer Relations?

Steven on December 16, 2019

Building a strong relationship with your customers is an essential phase of business. If you can satisfy your customer’s demands, it can be said that you are near the closing phase to achieve success and generate revenue.

Organizations prefer to use different marketing tools to maintain strong customer relations. These tools help to organize business strategies and enhance the marketing approach by focusing on customers’ interests.

Every company looks for the tool to optimize their tasks, manage the information, track customers’ interests and be on top of this competitive world.

Mail Chimp, HubSpot, Google Analytics, Trello, KISS metrics, etc are the most used marketing tools. From all the above, HubSpot- all in one marketing tool commonly used for the purpose of sales, marketing, and customer services. More than 1500 companies are using HubSpot in approximately 90 countries. Because of its popularity, you can understand there are a lot of HubSpot alternatives as well.

Source: HubSpot

Are you a business person or a marketer? If yes! Then you might have heard about HubSpot inbound marketing tool and its robust features that attract the marketers most.

HubSpot Marketing is totally based upon the inbound strategy and it uses the inbound methodology for any marketing automation.

Let’s have a glimpse idea about an inbound marketing strategy.

Today, Inbound marketing is leading the business world as it is the best way to attract, delight, and engage clients. By using HubSpot inbound holistic strategy, you can easily build trust to enhance your business revenue and convert your potential customers into leads.

Are you currently using any marketing tool to nurture your customers and manage your business activities? Are you the one who wants to develop trusted relationships by engaging more with the customers?

HubSpot’s inbound marketing platform will definitely fulfill your desires as it is considered the hidden gem in developing a better relationship with customers.

HubSpot CRM termed (Customer relationship management) is a sales automation tool that helps in accelerating your company revenue by managing your organizational details.

In this target-based world, most organizations prefer to go for Free services to proliferate their ROI. Are you the one who gets attracted to FREE! FREE! FREE!

Close your eyes, migrate to HubSpot, and start learning its CRM functions.

Let’s evaluate more about HubSpot CRM.

There are robust features of HubSpot CRM that makes it identical to other management and customer relationship tool.

As per the survey conducted by TechNewsWorld, more than 500 organizations are using HubSpot CRM over other contact management tools to realize their goals and achieve business success.

Source: TechNewsWorld

HubSpot CRM Divergent Features

Let’s take a look at its identical features which grab the attention of marketers towards itself over other customer service tools.

SalesForce Automation

Automating the activities is an easy and quick way to complete your task. It will save your company time, drive growth and reduce your efforts.

WANNA! Automate your marketing services?

HubSpot CRM has an inbuilt automation feature which makes it different from other management tools.

This feature helps you to manage sales opportunities, sales pipeline of individuals, business tasks and activities. You can also assign the due dates directly from google calendars with just a click.

We all know that Emails are the most common way to communicate with customers. Instead of sending individual emails to customers, you can create contact-based workflows to generate automatic emails to notify your customers and interact on a daily basis.

HubSpot CRM is a centralized tool that helps to easily store, manage and view customers details from anywhere. You can also do the amendments and manage your customer’s contacts effectively.

Customer Support

The primary objective of the organization is to manage the customer’s information in such a way that they do not have to face any difficulty while maintaining content and get notified with updated information.

Do you wish the same?

HubSpot CRM will assist you to manage call script, track the customer’s issues and deliver a proper response to clients for clearing their doubts.

It is essential to optimize customer support as it will help you to become a good marketer. By using the Support analysis feature of HubSpot you can analyze various customer support activities such as customer experience, ways to deal with difficult situations, etc. to gain in-depth knowledge about customers’ interest.

Once, you are able to evaluate the customer’s interest, you can build deeper relationships with the client by providing informative and good quality content.

Reporting and Analytics

Tracking your sales revenue plays a significant role in generating business productivity.

Till now, I can’t visualize any tool which provides both reporting and analytics feature with other management tasks other than HubSpot.

However, HubSpot CRM will help you to evaluate your sales revenue projections via forecasting, reporting, and dashboard feature. By using this feature you can create ad-hoc reports to maintain your company’s informative data.

Dashboard feature of HubSpot CRM helps you to keep a glance at your website performance, its Likes, dislikes, etc.

Therefore, you can easily evaluate whether your customers are interested in availing of your services or not.

Integration

It is another feature of HubSpot which makes it dissimilar from other tools.

Currently, organizations that are unaware of this feature are still finding a way to get more traffic from social networking sites like Facebook, Instagram being on the marketing platform because there are near about 2.32 billion potential customers who are currently active on Facebook.

HubSpot is the best marketing tool that integrates itself with other social networking sites. Once you integrate social sites with HubSpot, you can directly import the client’s information from one platform to another in a structured form. It will further improve your system functionality.

Currently, using other sales marketing tools for building customers’ trust? Worried about how to migrate with HubSpot CRM?

Fear not.

HubSpot CRM provides the feature of integrating with other customer service and sales management tools such as Salesforce.

You just need to follow the steps to install the HubSpot- Salesforce integration or to connect your Facebook ads to HubSpot.

Templates, and scheduling

HubSpot also includes the characteristic feature of making email templates scheduling. This feature helps you to arrange your organizational activities such as meeting with your clients, lead and campaign management, etc. appropriately.

HubSpot CRM helps you in creating deals, tasks, and contact insights to build a better relationship with your customers without paying a single penny.

Till today I didn’t find a tool that can perform all such activities at one particular place. I believe that it is the best way to grow your business sales without making any compromise with time and cost.

Due to all these alarming features of HubSpot CRM, It gets the Top-1 CRM software product award and also the best CRM software in the 2018 award from finances online.

Source: finances online

All these divergent features of the HubSpot platform will help to provide relevant content to the customers at the right time appropriately.

How HubSpot CRM helps small business?

Now, let’s run down to the benefits that small businesses can reap by using HubSpot CRM.

Provides plenty of Free services
Social media integration to successful outreach to generate more traffic.
Website integration to notify your leads
Centralize and manage data at one place
Helps to track prospect activity
Keep track of communication, services, and products.
Helps to get real-time updates
Forecast your sales process
Organize the contact information of your clients, etc.

By availing all these benefits, you can upgrade your customer retention rate by offering better services to your potential customers.

Additional Information

Including all these features, HubSpot- Marketing tool provides some additional services which will help your team members in performing business tasks more accurately, effectively and efficiently.

Pay little and get more!

HubSpot is the only tool that provides a lot of services at such an affordable price.

Take a look at the HubSpot CRM Pricing plan.

HubSpot Plan	Cost
HubSpot CRM Free	Free
Starter	$50 per month
Professional	$400 per month
Enterprise	$1200 per month

Being a HubSpot user, I recommended you to avail HubSpot Sales Hub features for managing more specific elements of your campaign and improve the connection with your desired customers. Furthermore, it can be said that-

The more your Pay, the better you Get!

Final Remarks

Without any traces of doubt, one can say that HubSpot CRM is the precious gem of HubSpot Inbound Marketing and Sales automation tool.

To generate more clicks in the first go, Use HubSpot CRM because, in this dynamic world, it is the only tool by which business leaders and marketers can perform various tasks at one centralized place.

Therefore, to run in the race of the marketing world and reach on the curve, you need to predict the top 5 social media marketing tactics as it will help you to define and outreach your customer’s interest in 2019.

By looking at the trends and interests of persona- it can be said that execution, formation, management, and organization of content are essential as it helps you to understand, measure, monitor, identify, map and nurture your leads to enhance your marketing, sales, and services process in a collaborative form.

I hope all the defined facts and figures are sufficient to support how HubSpot, especially HubSpot CRM, helps marketers to build an acquaintance with their customers who are going to be their sales promoters in 2019.

About the author

Usman Raza is the co-founder of a Christian Social Media Agency and marketing strategist working with various brands online. Usman is the content marketing manager at SeedX Inc in Los Angeles, Best PSD to WordPress, and Nano Hearing Aids. He is devoted to helping small businesses bridge success gaps by providing in-depth, actionable advice on digital marketing, SEO, and small business growth. Follow him on Twitter @usmanintrotech.

Digital Branding

Content Creation for SEO, the Step by Step Guide for Creating Content That Ranks

Steven on December 16, 2019

The biggest digital marketing buzzword of the recent ages has to be “content is king.” While most of the time I don’t agree with buzzwords, in this case, it’s not far from the truth, especially when it comes to SEO. There are many factors that go into ranking your website, chief among them being links and content. When all the foundational factors are taking care, like robot.txts and site maps, content and links will be the reason for most of your SEO progress. In this article, we’re going to break down how to write content for SEO.

Research

The first step of content creation is not content creation at all. Most people get excited and think of a bunch of topics they think would be fun to write about. The sad truth is that this is a sure way to end up writing a ton of articles that get zero traffic. The first step of any campaign should be keyword research.

Targeting the right keywords

When doing keyword research you want to make sure you focus on revenue-generating keywords. Stay away from keywords that start with “what is” because this is someone who is at the very early stages of the research process. You want to target these eventually, but in the beginning, you want to focus on “buyers keywords” that will drive revenue sooner than later.

The tools you can use to find these keywords are either Google Keyword Planner or Keywords Everywhere Google Chrome extension. Both of these tools will give you ideas and search volume for keywords.

Competitive Research

Before you begin writing about your given topic, go search that keyword and see what’s currently out there. You want to know what you’re competing with. Make note of what they may have not discussed, and go into more detail on whatever they already did discuss.

This can help you create better content that both search engines and the visitors will respond well to. You want to gauge the authority of the website as well, per the Moz tool. This will give you an idea of how difficult it will be to rank for.

Writing the Content

When it comes to writing SEO content, there are a few things you will want to keep in mind.

Focus on One Topic

Many SEO’s make the mistake of trying to stuff many different keywords into one article in the hopes of ranking for them all. This usually causes the opposite to happen. What you want to do instead is focus on one keyword and create an in-depth article on that one topic. Google prefers articles that are specific over ones that are general. This is also the case for your readers. As you notice so far, what’s good for the searcher, is good for the search engine.

Think about it this way, if you write an article about Ferraris that mentioned red Ferraris, then you may rank for red Ferrari. But you won’t outrank the guy who focused solely on the red Ferrari if all other things are equal (onsite and offsite optimization).

Focus on Conversions

One thing you want to make sure you do in your articles is to include your service or product. Whether it’s off in the sidebar or at the end of the post, you want to make sure you provide yourself as a solution. Many business owners write great content and forget to convert the traffic, thus losing out on huge revenue.

Don’t Sweat the Keywords

One thing you don’t have to worry about is keyword density. Google knows how to spot an expert by focusing on semantics. As long as you use key phrases related to those topics in a natural fashion, you will rank for it. The only place you want to make sure to include the target keyword is in the headings.

Write Consistently

One of the things that you want to do is get on a consistent schedule of writing. While this may not be a part of the algorithm, this is important for you to start seeing results. Keep up the writing and use these tips to rank them on page 1!

About the Author

Sean Dudayev is the Founder of Frootful Marketing who is passionate about all things related to business growth. After selling his first company, he chose to take what he’s learned and help other entrepreneurs scale their start-ups to the next level.

Digital Branding

Marketing Ideas To Grow Your Dental Practice

Steven on November 29, 2019

One of the key factors to a successful business is proper marketing. The same holds true for a successful dental practice. Apart from providing quality service to its existing patients, offering the latest treatment options, competitive pricing helps add new patients every month. In order to attract new patients to your dental practice, a need for a good marketing plan is vital. Listed below are some effective marketing ideas to grow your business.

Do an SEO on your Website

One of the most common ways of searching for any service is through a quick look at one of the search engines. The chances of your business being visited by a user and making an appointment are higher if the ranking on the search engine is higher. For the website to be ranked higher, it has to be optimized using on-page SEO which involves making the site more user-friendly, having good content and much more. After the on-page SEO is done, backlinks have to be created along with the regular posting of content. A well-optimized website is bound to get organic traffic and that can be a great marketing strategy.

Optimize the My Business Page

This is the simplest and the best marketing strategy that consumes very little time. By optimizing the Google My Business page there will be an immediate growth in the organic traffic as the local listings come up when there is a location-based search. While filling out the following ensure that you cover the following:

The business category which helps the users search for their specific requirement
Business description
Main phone number, address and hours of operation
Review section

Use email marketing

Email marketing is one of the important forms of marketing and it holds true even for a dental practice. It can not only engage existing patients but also invite new ones and try to pull former patients back and is one of the successful marketing ideas. For such great ideas, you will need professional help. It is one of the best ways to increase conversion rates by just creating a series of newsletters or emailers. Ensure that you send weekly content to the target audience and subscribers to get better revenue.

Referral bonus system

A patient bonus referral program is a great motivation for existing patients to bring new ones to your practice. If an existing patient recommends someone to your practice and that person visits you then the referrer is rewarded with a discount, a dental product or other such things. This is a win-win situation for both you and the patient, as they get a bonus and the practice gets new patients. Moreover, doing this is simple as all you have to do is, hand the old patients referral cards or send them as an mail.

Appointment reminders

One of the major problems in a dental clinic is that patients may not show up for their appointments. So it is essential to have reminders, be it a phone call or an app to remind patients of the visit. One can use the calendar alerts to send reminders via email or phone and remind booking confirmations.

Marketing your dental practice needs a lot of patience and dedicated work and if you don’t have the time you can always consult an expert.

Digital Branding

What Is SEO? What Is its Importance in Digital Marketing?

Steven on November 21, 2019

SEO (Search Engine Optimization)

Among all the marketing strategies digital marketing is the one that uses the internet so that the brands can reach the consumers. SEO is the scheme used while utilizing this strategy. SEO stands for Search Engine Optimization. It is nothing but a technique used to increase the quality and of course the quantity of traffic on your website. This process of increasing traffic is done by increasing the visibility of your website to the users. Thus from now, it has been considered as the most important part of digital marketing. It helps to keep your website above all your competitors. Through SEO you can keep your website at high rank in search engines.

Two methods used for optimization are:

On-page optimization
On-page optimization

On-page optimization

This is one of the methods used to increase traffic to the website. This technique includes all those steps which are taken directly on the website so that the ranking of the website can be increased. In this method, the content of the page and the HTML of the page are taken into consideration while using this method of optimization.

Off-page optimization

This is also a technique used for an increase in website traffic. In this technique, external methods are used for optimization. The promotion of the website is one of the main aims of this technique. Through this method, a link is built with a well-trusted site.

Importance of SEO (Search engine optimization) in Digital marketing:

Ranking of the website is very important for the success of the website and it is not possible without increasing the number of visitors on your website. SEO helps in increasing the visibility of your site in search engines. Investing time in working on SEO for your website will help in successful digital marketing,

Increase in the traffic of the site

The WebPages which hold top positions in the search engine results are the most clicked and viewed web pages. Being on the top positions help them to get a large number of visitors to their website. Thus SEO in this matter helps in increasing the rank of the website so that your website can achieve topmost position in the results given by search engines and thus helps in increasing traffic of your web site.

ROI (Return on investment)

Through SEO you can track the Results that whether your efforts in digital marking are paying off or there is a requirement of some amendments.

SEO cost-effective

In comparison with the traditional method used for marketing, SEO is considered a cost-effective method as SEO target the traffic that is looking for your services and your products online. The number of users means that you are being successful in your marketing scheme.

Increase in the usability of the site

By rearranging the link and design of your website SEO makes it easier for the users and for the search engines to reach your site. Also, it helps in simplifying the process of searching for some information on your web site.

Increase the awareness of your brand

When your web site gets top position in the search results of the search engine pages, it helps your web site to get a large number of views. Thus it simply means that higher the number of views on your web site higher will be the awareness of your brand.

Put you ahead

SEO help in putting your website ahead of all your competitors. If there are two web sites that are providing the same services, a website that is SEO optimized will have many viewers than the website without SEO optimization.

Smooth running and social promotion of the website

SEO plays a very important role in the smooth working of your website. Also, SEO is very beneficial for the promotion of your website socially. The person who gets to know about your website from search engine engines such as Google or Yahoo will promote your website on social pages such as Facebook, Twitter, and other social media pages.

SEO helps in increasing the traffic of the website thus helps in increasing the ranking of your website. So the importance of SEO should not be neglected. To know more about SEO and its related terms you can visit TechsPlace and broaden up your horizons.

Digital Branding

Why Is it Crucial to Use Data in Your Digital Marketing Strategy

Steven on November 20, 2019

In the current marketing world, decisions are no longer based upon the hypothesis and past experiences. Big data and analytics help to determine the best influential marketing ideas. By making use of the predictive analysis and past data, businesses can generate a better return on investment (ROI) for providing meaningful insights that lead to effective business strategies and decisions within an organization and not just for the marketing teams.

In this article, we will be highlighting a few of the reasons why data needs to be utilized for making an appropriate digital marketing strategy. Let’s get started with.

Getting the Right Data

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To have accurate data is crucial for making an effective marketing decision but at the same moment having the bulk of the data is harming all of your marketing strategies if you have not used them correctly. Likewise, you can begin with your key performance indicator (KPIs) and the work from the turnaround. KPI is used to represent the measurable values that show you the performance of the campaigns. It is imperative to have objectives for your advertising efforts to be it more guests to your site, enrollments, email assortments, CTAs and considerably more.

Research well on your Audience and Channels

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The best part of having the data is to know well and research all of your audiences and the channels that you are targetting in your marketing campaigns. Likewise, you can follow the guest’s sort who go to your site and fabricate personas around the individuals who attempt to connect and afterward target different spectators who are like your potential client base. You can also make use of the data obtained with the help of survey tools from https://conjointly.com/products/free-survey-tool/ that helps to determine what types of things are most interacted by your audiences on your site and in your campaigns like ads and emails.

When you wish to decide upon your audiences to target, at first, you need to determine their intent and this relates back to set all the KPIs for making content decisions that fit your audience. The next crucial data set to take into consideration is your traffic sources from different devices. By having the right channels to contact the crowd, it has an incredible effect on your advanced showcasing system. All the variant demographics make use of the variant methods to access online data. It is observed that 58% of the website visitors come from mobile devices and with thorough analytics, you can optimize your content to reach them in an efficient manner.

Target for the Right Keywords

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Information figures out what your crowd is scanning for when searching for your item or administration and causes you to focus on each one of those watchwords by driving the traffic to your channels. By utilizing the information that is given by Google AdWords Keyword Tool, you can make sense of the entirety of your potential catchphrases Also, you can use this tool to check what type of keywords are getting used by your competitors and determine which one of them is worth to big against and which ones need to be skipped. You can conceivably expand your site traffic by using these catchphrases in something beyond advertisement focusing on. For instance – you can insert them into social posts, content on the website and other digital initiatives.

Get up-to-date with your Website and Campaigns

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You can utilize your past information for foreseeing the future results of our advanced crusades. By taking a gander at the presentation of your past crusades and as-focusing on endeavors, you can distinguish what is functioning admirably and what should be restored. If you find that your Facebook ads are outperforming your Google advertisements then you may wish to allocate your budget more towards Facebook. Also, you can optimize variant demographics within your targeted audience. On the off chance that your venture serves a changed scope of items and administrations, at that point you can target various personas.

Opt for ROI

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Stakeholder wishes to see that all of their money is spent on the accurate digital marketing which can be represented in the data and that’s how it should be having on profit. Each of an actionable item like form or a CTA buttons which helps you to drive traffic towards the needs should be taken into consideration in some data set. You can also try to add the tracking parameters to URLs within your campaigns and get to know which channel is helping you to drive the mist traffic by relocating the digital spend. It is seen that email marketing is grabbing the highest ROI for any of the marketing methods. It is a conversion machine where you only need to build your email list with the potential subscribers and deliver the highly relevant content in their inbox.

Wrapping Up

Here, we come to the end of the article. We hope you have understood the need for analyzing the data records in digital marketing in order to attain the desired results. Implement the given strategies and also you can suggest a few more to work upon. Till then – keep learning!

Author Bio

Shira Gray is working as a Business Development Executive at Mobile App Development Company – eTatvaSoft, you can learn more about her company. She writes about emerging technologies. Being a tech geek, she keeps a close watch over the industry focusing on the latest technology news and gadgets.

Digital Branding

What You Learn by Studying Digital Marketing

Steven on October 30, 2019

When it comes to digital marketing, taking online courses is one of the many ways you can go about acquiring the basics. But what exactly are you going to learn when taking digital marketing courses online?

Well, it depends on the course you are taking, of course! But there are some common themes you’ll learn, regardless of which area you choose to study and which provider you enrol with.

According to Mallory, digital marketing has 6 major activity types: content marketing, search engine optimization, search engine marketing, social media marketing, affiliate and influencer marketing, and email and message marketing. Let’s have a look at some of the topics so you’ll know what to expect by taking digital marketing classes.

SEO and Keyword Research

You can’t live without search engine optimization today. SEO is at the heart of everything. Online courses will teach students how to:

Properly target keywords based upon a specific niche/industry, website they’re building, or client needs
Create enriching content online to ensure a website outranks competitors in organic SEO searches
Incorporate the right keywords, phrases, and “search friendly” details on a website, to ensure they rank highly in organic SEO searches
The basics of mobile websites, fast load times, product descriptions, blogs, and relevant content, to guarantee higher rankings online.

Without the right keywords, and without properly optimizing a website, it is going to falter. The right courses will teach students the basics of building a website with SEO in mind, to ensure it ranks well within a specific niche for a search demographic.

Social Media and the Importance of Localizing

Think of a popular website today. Does it have a social media presence? If you say no, you’re fooling yourself.

The same goes with local search tools. Many companies today have a Google My Business page. They also have local search terms, city names, local phrases, and popular search terms on their website.

What’s the reason for these things? They matter! Today, websites must:

Cater to their searcher (include local searches as people will include words like “near me” or include city/state when searching for something online)
Include social links, in order to engage with their audience and be viewed as a likable company
Incorporate YouTube, Instagram, Facebook ads, and more.

Basically, companies have to cater to their audience. Almost everyone’s on at least one social media site. So, companies have to be as well.

Marketing courses will teach you how to build an online reputation, how to incorporate localization into website design, and how to interact with audiences, through multiple social media platforms.

How to Monetize a Site

Customers want to make profits. Working in marketing, designing websites, or creating content as a marketer, means you’ll have to help clients monetize their site. Basic marketing courses will teach students the power of:

Content marketing
Affiliate marketing
Blogging and guest writing
Email marketing and building campaign lists
Utilizing online podcasts and YouTube marketing
PPC (pay per click ads) … and more!

There are several ways to monetize a website. If you don’t know how to utilize these tools as a marketer, you probably won’t go far in the industry.

Study Digital Marketing Online

Most marketing careers relies on technical skills and knowledge of online platforms. You need to embrace technology since that’s the most powerful way to connect to customers.

The crucial role of technology makes mean studying online is a natural fit. Online Study Australia has observed, “Studying marketing in an online environment makes great sense with the rise of digital and social media marketing. Marketing professionals need to be skilled at connecting customers to products using technology.”

The different types of marketing courses you can do range from watching YouTube videos, to short diploma courses, to full university degrees. A combination of online courses is perhaps the way to go. Get a grounding by doing a long course and then keep updated and refreshed with shorter courses.

Legal Branding

How to Utilise Accounting and Marketing to Get the Best Possible Results for Your Business

Steven on October 13, 2019

Accounting and marketing make up some of the key components of every business. However, most of the time, people tend to forget the crucial role they can play and the benefit they can bring if they are utilized in concert with each other. In fact, it’s absolutely imperative to do everything within your power to maximize the cooperation between these two departments as it will give you the ability to grow and develop your business in a healthy and organic way. So, in order to help you out, today we are going to take a look at how to utilize accounting and marketing together to get the best possible results for your business.

The basic connection

First off, it’s important to understand the basics of both of these departments and how they are connected. Namely, the marketing department comes up with sales and awareness strategies with the goal of increasing the overall sales of a business’s product or service and the profit they will receive. On the other hand, the accounting department keeps a constant track of the business’s financial condition and thus directly determines how much money can be spent on marketing.

This whole process has become extremely quick and efficient with the use of modern technologies which means you can instantly use the information you get from accounting in order to maximize your marketing department’s efficiency. While this move towards digitalization is slowly taking place all over the world, places such as Singapore have recently launched plans to help the entire accountancy sector make a more determined move towards digitalization. In fact, there are many tools such as Xero accounting from Singapore that can allow you to have a constant real-time view of your finances and any changes that are occurring which can allow your marketing department to use that information to come up and determine the success of their strategies.

Determining success and measuring results

The best way for a marketing department to know if their campaign is a success is to look at the results which they will receive from nowhere else but the accounting department. This is a crucial part of every marketing campaign, not only because its goal was to have good results in the first place but because the results will show you if you are taking the right approach or if you need to switch things up in order to start seeing the results you want. Having a constant reference point of how a certain strategy is doing will also help when it comes to the realization of that strategy and give you the relevant information to help you guide it towards success.

Creating realistic projections

When coming up with a marketing strategy, the marketing department can often overestimate the results it will have, which could negatively impact the business as a whole. This is where the accounting department steps in to determine just how accurate those projections are based on past experience and concrete data. This process of making projections that are as realistic as possible is crucial when making both current and future financial decisions and won’t only impact these two aspects of your business but your business as a whole as well.

Price assessment

Price assessment is one of the most important aspects of a marketing campaign as it will determine the marketing goals that will be set. Finding the optimal pricing will also ensure your business can make a profit. With that in mind, the only way to correctly assess the prices of your products is to closely work with the accounting department which has all of the relevant information when it comes to the costs of the product and will ultimately give you the most realistic price which will highly impact the marketing departments whole strategy.

Making long term plans

If you are able to utilize both marketing and accounting to work together in your business you won’t only be able to create accurate projections of your future but you will also be able to use that information to create concrete long-term plans for your business. Marketing departments can give accounting departments business forecasts, which assist accounting in allocating resources effectively. Marketing may also provide accounting with information regarding which products or services are best sellers. If all of the information is shared between these two departments, you will be able to use it to decide on which aspects of the business to focus on.

Conclusion

Finally, it’s important to understand that having marketing and accounting work together will ultimately help you form an understanding of the bigger picture behind your business’ success or failure and will deepen the knowledge you have of your own business. That is why accounting and marketing are both integral parts of a business and having them work together will help you run your business more efficiently and successfully.

Digital Branding Personal Branding

The Ultimate Cheat Sheet to Using Big Data for Influencer Marketing

Steven on October 1, 2019

Influencer marketing is estimated to become a $10 billion industry by 2020. One of the major reasons for this is the high ROI that you can get from it. In fact, almost 90% of all marketers feel that its ROI is greater than that of other marketing modes.

As the interest in influencer marketing grows, more brands are starting to incorporate it into their marketing strategies. However, a successful influencer marketing campaign isn’t easy to execute. You need to plan a lot beforehand and find the right influencers to collaborate with as well.

Numerous steps, such as figuring out who your target audience is, planning your budget, optimizing the content, and tracking your progress make it complicated. However, big data can help you do all of that with ease. Through big data analytics, you can use your data to find and create new opportunities for your brand.

Here’s how you can do so:

1. Calculate Your ROI

It’s crucial to calculate the ROI of your influencer marketing campaigns to understand how successful they were. For that, you need to keep track of your engagement, reach, sales, and more.

However, almost 84% of marketers say that calculating an accurate ROI from influencer marketing campaigns is challenging.

When your campaign doesn’t meet your expectations, you should consider analyzing how you can manage these losses. To do so, all you need is big data and a solid tool like Google Analytics. You need to figure out how much value the campaign brought your brand. This should be compared to the amount that you’ve invested in the campaign.

If you find that repeatedly your returns are less than your investment, you may need to rethink your strategy. In some cases, you may have to end your partnerships with specific influencers as well.

2. Find Relevant Influencers

One of the biggest challenges that brands face is that of finding suitable influencers for their campaigns. In fact, about 50% of marketers say that finding fake followers and engagement is their chief marketing challenge.

Finding influencers manually can be quite a task. You need to go through every influencer’s profile to check if they are authentic. In this case, too, big data can come to your rescue. Through big data, influencer marketing platforms can create a database of influencers from a variety of niches and locations.

Using these databases, you can simplify your search for the perfect influencers for your brand. There are many platforms like Influence.co, where you can find relevant influencers and reach out to them. Influence.co takes it a step further by allowing you to post your campaigns on the website so that interested influencers can approach you instead.

Apart from helping you find relevant influencers, big data can also help you find genuine influencers. The engagement data and audience metrics can help you make an informed decision quickly.

3. Decide on a Direction

There are multiple options available for brands to partner with influencers. You can launch a variety of different campaigns that are aimed at different goals.

However, deciding on the goals is quite a task in itself. You must decide what your specific goal is. For example, it could be to increase your website traffic, generate more engagement, or get more sales.

Big data can help you make a more informed decision about your goals from influencer marketing. Your sales data will be able to give you a better idea of what you need to do to improve your brand. It’ll also help you decide on an ideal influencer who can best help you achieve your goal.

For instance, say your own footwear business, and most of your sales are coming from Instagram. In this case, you should consider partnering with an influencer on Instagram who showcases footwear regularly. This type of collaboration with a relevant influencer could help you increase your sales.

4. Reaction to Updates

It’s necessary to change your approach with time to grow successfully. Marketing trends keep changing dynamically, and you must adapt in order to stay relevant. Big data can help you do so by keeping you updated with the latest changes in digital marketing.

Such an analysis beforehand can help you take the right steps to increase the performance of your campaign.

5. Creating Engaging Content

The content that you use for your influencer marketing campaigns decides how well the campaign will perform. If your content isn’t authentic or seems forced, it may not be effective with your target audience. This can lead to the loss of your credibility.

It’s best to give your influencers complete creative freedom. Most influencers value this, and at the same time, it’s better for your campaign too. Influencers know their audiences better than you do so they know what works for them.

You can, however, provide general guidelines to your influencers. Big data can help you with content in this case as well. Based on data from tools like Mention, you can see what’s trending in your niche. You can monitor keywords, brand names, and topics to figure out what type of content is most effective with your target audience.

By staying on top of the latest discussions in your niche, you can create great content that your audience will connect with.

Final Thoughts

Big data is very helpful when it comes to influencer marketing. It helps you make more informed decisions based on solid data.

You can calculate your ROI and find relevant influencers for your brand using data. At the same time, it can help you create better content and help you remain on top of the latest changes in marketing and in your industry. Lastly, it can make the process of setting a goal for your campaigns easier too.

Are there other ways big data can help marketers improve their influencer marketing campaigns? Let me know in the comments.

Digital Branding

7 Basic Digital Marketing Terms You Need To Know

Steven on September 25, 2019

Digital marketing has revolutionized the way the business industry operates. It has done so by ignoring the benefits of traditional methods and taking advantage of the endless benefits that the internet brings. More specifically, it has reversed the way the business industry works in a way that no one expected. In many ways, given how this field has been in such a short amount of time, it’s safe to assume that there will never be another industry tactic as effective as it. Even better, it was designed so that the average everyday business owner can understand the platforms and take advantage of them. With all of that being said, it may come as a surprise to see how many people can’t even get a grip of the simplest digital terms that are needed to get the fullest effect. Without knowing so much as a simple definition, it’s difficult to get the most out of digital strategies such as paid advertisement and search engine optimization which can get technical in some areas. In extreme cases, not knowing some of these terms can do more harm to a campaign than good. While knowing these terms can’t guarantee success for your campaign, at the very least, it will give you a heads up on the competition. With this in mind, let’s go over seven basic digital terms you need to know.

#1: Return On Investment(ROI)

One of the most important digital terms to understand is Return On Investment. Otherwise known as ROI, knowing this term will allow you to structure the rest of your campaign with efficiency. More importantly, it holds more weight than people realize. Apart from a campaign, this is a golden business term every business owner needs to know to be successful. It’s a simple term that allows you to simplify your business. Overall, the business lesson this term teaches you is to earn more money than you invest.

#2: Return On Ad Spend(ROAS)

Not to be confused with Return On Investment, Return On Ad Spend is a separate term that has to do more with online strategies than business as opposed to the other way around. Also known as ROAS, this term is similar to ROI in that it deals with figuring out a way to see a higher return on the amount you invest. The only difference is that ROAS has to do with the amount of money that is invested in ads. More than anything, this term provides a more detailed analysis that the broader ROI term does.

#3: A/B Split Testing

On the technical side of a campaign, it’s hard to find a term that is more important than A/B Split Testing. This term teaches you what is arguably the most important rule in the field, test everything. However, it is usually associated with testing different ad copy as a way to find the best performing one.

#4: Remarketing

Another important technical term you need to know is Remarketing. Quite self-explanatory, this term deals with the strategy of sending new ads to potential clients who might have been lost within your sales funnel.

#5: Quality Score

Quality score is a determining performance factor of your ads and other similar contributors. However, it is one of the most controversial terms in the entire field. It’s controversial in that no one knows exactly what it takes to receive a higher score. All there is to go buy are the guidance tips that Google gives.

#6: Bounce Rate

Given how important a website is to implement any digital strategy, a term you will need to know is Bounce Rate. This term shows how long a website visitor stays on a page before they leave. It’s an important metric term in that it shows you what web pages can be optimized to perform better.

#7: Call To Action

Perhaps the most important digital term to know is a Call To Action. This term is important in that it entails virtually every part of the field. From website content, website pages, and ad copy, this term will remind you to always keep the client in mind.