Results for: content marketing

Experiential Marketing – the Future of Advertising is Already Here

Steven on March 12, 2019

The power of content is tremendous. It can capture the attention of millions at one go, and it can drive the reach of a message far and wide. We live in a world where people can share content at the swipe of one finger. At the same time, thousands of companies are bombarding the audience with new ads everywhere. Adblocking technology is evolving across the world. Close to 32% of all internet users now use plug-ins with their browsers to block annoying video ads and pop-up ads. Reaching the target audience was never as much of a challenge as it is now. These are only a few of the reasons that make experiential marketing indispensable today.

Experiential marketing events should provide consumers with the chance to engage with the related product and the brand. It should establish and maintain new channels of communication. In the age of mobile phones and the internet, people want to experience something that is tangible. E-commerce has made life a lot easier for the millennials, but at the same time, it has also raised doubts about customer services, brand relations, and approachability. Marketing is a lot more than product launch and quality control right now. It is about eliciting positive emotions among the target audience.

How lucrative is experiential marketing for new brands?

This year is the perfect timing to kick off any experiential marketing campaign. Here are a few reasons you should consider including experiential marketing into your marketing mix –

Almost 80% of the participants state that free samples, live demos, and interactive activities influence their buying decisions.
About 70% of all participants turn into regular customers as a result of experiential marketing campaigns.
Three-fourth of the companies that have event budgets between $50 million and $100 million state that they expect a 5:1 return from the experiential events.
Over 79% of all surveyed brands state that they will begin their experiential journey by next year.
More than 80% of the brands that engaged in experiential marketing this year are also likely to invest in new rounds of marketing this year.
65% of all brands state that event-based marketing helps with sales.
Over 60% of the CMOs believe that brand experience has the potential to establish ongoing relationships with the key audiences.
90% CMOs state that experiential marketing has opened the avenues for interaction between their brands and their audience.
Close to 80% of all millennials value memorable experiences more than material objects.
Close to 71% of customers report an increasing sense of loyalty towards a brand after participating in a brand event.
Over 80% of all marketers believe that live marketing is the only effective form of marketing that can reach all audiences on all platforms.

Why should you think about experiential marketing?

Experiential marketing is not just a marketing expense for any business. It is a smart investment for the long run. Any brand that wants to capture a new audience or explore a new market requires a tool strong enough to convince the potential consumers to convert. Event marketing undertaken by an experiential marketing agency has the power to do that with finesse. For example – did you know? The Netflix team turned over 200 local cafes into Luke’s Diners to promote the Gilmore Girls: A Year in the Life. Each location pulled strong crowds that consisted of old fans, the new fan following, and curious folks, who just wanted a taste of whatever was new on the block. The result? These fans viewed Luke’s Diner Filter on Snapchat a whopping 880,000 times!

Whether it is Selfridges, Lays or Budweiser, every big brand has indulged in experiential marketing at least once. Even the smaller brands, as well as the startups that are just poking their heads, understand the value of something as unique as events in the lives of their millennial customers. Millennials are always doing something – they are driving to concerts, going to music festivals and art exhibitions. If nothing else, they are hanging out cool places and posting selfies. That is one of the most significant trends experiential marketing has leveraged right now. All you need is an event that will convince millennials and Gen Z consumers to participate. Give them enough material to click selfies and post them on Instagram with branded hashtags, and more than half of your marketing work is already complete!

We will admit. We made experiential marketing sound overly simple back there. In reality, there are innumerable intricacies that often result in confusion and failure among inexperienced experiential marketing companies. So when it is time for your brand to try experiential marketing, give the experts a call. The upfront cost might seem insurmountable, but you will save quite a bit in the long run.

Infographic provided by Orbus Visual Communications®, a top company to get an outdoor serving counter

Digital Branding

The New Wave of Franchise Marketing

Steven on February 16, 2019

https://www.pexels.com/photo/laptop-with-marketing-display-1496192/

Franchise marketing requires the producing of a marketing plan. A franchise is a corporation that provides individual units of business locations or websites that sell specific products in order to generate leads. Franchise opportunities are many and the buyer of that franchise has to be sure of what they want to get themselves into while knowing more about the field. Franchises need to market their business in order to get ahead and marketing existing franchise locations in their local area. If you do not already have one, developing a franchise marketing strategy should be something you plan now.

Franchise ownership offers immense flexibility with your hours as opposed to a 9-5 conventional job, even if it is a work from home job. Franchise ownership means you can work with somebody or hire somebody to work for you while that person buys an aspect of your franchise so they can start one. Franchises can stay functional because out of 20,500 business opportunities studied, 65% survived after four years.

In order to start a franchise properly, you have to research the competition. Every business has competition. Franchise marketing requires awareness of having such competition on hand. Franchising is one option on how to start a flow of significant income. Entrepreneurship thrives on knowing what your goals are and why you want to become an entrepreneur, to begin with. You have to know your goals before you find a franchise that is a good fit for you. The thing is, you cannot become an expert in everything, but you have to pick a niche that is in line with your interests. That niche doesn’t necessarily have to be something you know about but it can be something you need other people to do for you if you cannot do something on your own.

There are certain roles for a franchise owner. The first is being the owner that is not there but hires people. Second, as an example, hairdressing being a hands-on opportunity because the owner ought to be a hair stylist. However, with regard to setting up a franchise, you need to know who your direct competitors are, where other franchise locations are in relation to yours, and what marketing efforts the competition is making. You can Google what you think are your direct competitors. Marketing a franchise is about building a brand image from your idea that gets turned into a brand in the first place. Branding requires several guidelines.

You need to decide what your franchise will be about, based on your own interests. You have to make sure that you are ready to invest and to make sure it is a good investment or not. You need to model a good cash flow with your business plan since a business plan is a living document, recording the plan for success.

To start a franchise, you have to decide on an investment budget and sometimes for food service, it can be $15,000. Ultimately, you need a franchise that can generate revenue or gross sales. Choosing the right franchise is essential to your success because you need to know what the rent is, how much salary you will pay towards your employees, and, in particular, how much the utilities at your building will be. As an owner, you also have to decide how much your own salary is worth, give or take how much money you invest in the business that you can give back to yourself.

You have to decide how much you are going to invest in the business up front. Your personal goals involve either spending time with your business or staying at home a lot. Your investment budget can be less than $10,000 or upward of $1 million give or take how much you are planning on spending. You need to get equipment and inventory if you are going to start your own franchise anyway, which adds to the start-up costs. You also have to figure out how you will succeed against your competitors in a quantifiable manner.

Digital Branding

Digital Marketing Techniques to Help You Rebrand Your Business

Steven on February 15, 2019

Digital marketing has gained massive popularity in the past few decades as a tool for promoting businesses. If you are setting up a new business or if your previous business is lagging behind then digital marketing can be your savior and can help you rebrand yourself into something significant. Let us go through some important digital marketing techniques, which can essentially be life-saving for your business and can help you gain just the visibility you need to become successful.

Search Engine Marketing

The entire internet is based around massive search portals, which we refer to as Search engines. The objective is to rank higher than your competition through specific keyword research and other related factors. All these factors come under the SEO umbrella. When a strong SEO strategy is in place, your company/offerings will rank higher for keywords, which are associated with your brand, which will, in turn, bring more visibility to your business. This visibility not only offers you more clientele but can also draw in potential candidates, which can be liable for your success. With the changing global environment, SEO strategies are becoming essential for the success of any business, which either wants to establish an online presence or wants to grow exponentially. So make sure that your business joins in with the changing trends to benefit from them.

Work on your Web Design

Web Design elements are exceedingly important to make the right impression on your customers. A number of instances, poor or inefficient web design is the root cause behind a struggling online presence. We need customers to spend enough time on our web pages so that they make a comfortable purchase. Even if they do not originally intend to make a purchase, the design elements need to be attractive enough to trigger an impulsive buying reaction. It needs to be acknowledged that informed customers tend to be more critical when they visit specific websites. Any mistake can set off their mood, which will affect your conversion rate.

Hiring a Specialist

There is a probability that you are new to the domains of internet marketing. Remember that you can always hire a professional to aid you in your quest. The same goes if you have difficulty in improving your web design elements. Professionals can give you a head start and help you streamline your processes in a short period of time. Most people hesitate in hiring professional services due to the associated costs. However, what they fail to comprehend is that initial spending can help them save a lot in the longer run. Not everyone is good at everything that is a fact. So it’s best that the right resource is allocated for the right task to improve productivity.

Creating Online Press Releases

Press releases present a great platform for presenting your information to the public in a formal setting. Once you have generated enough PR, press releases allow various media bodies such as newspapers, journals, and websites to create articles based on your press releases. These generated articles will, in turn, draw attention towards your work and your business in general. Press releases also present a formal setting to inform your clients where you are moving towards with your business and your future prospects. Reliable business growth and potential will, in turn, lead to better positioning in front of the masses.

Holding Events and Contests

Online events and contests have become viable sources of marketing in the last few decades, attributed largely to the massive induction of social media platforms in our daily routines. Word of mouth spreads like wildfire these days and a satisfied customer can very well be your ticket to glory. Giving away certain samples and test offerings help majorly because when these things make a positive impression on someone with connections, people are going to know about it. Try giving a proper personality to the event or giveaway that you are hosting so that they connect well with the masses and will be easy to remember especially if it is or becomes a recurring thing. Arranging these things around public holidays and trending fads is also an effective strategy. For a live online event, remember that it is crucial that you are connected to the internet and updated round the clock to entertain your audience. Your internet connection needs to be sufficient to back you up. If you are lagging behind in this department, go through some of the Xfinity packages in your local vicinity to support your cause.

Maintaining multiple blogs

Content writing acts as building blocks for SEO strategies. Maintaining blogs is becoming more popular by the day and various major companies own and maintain blogs to connect with their niches. Considering the part blogs can play in your success, it is advisable to maintain more than one blog if possible. The best way is to make complimenting blogs, which can assist one another and your offering in an effective way. For instance, if you are into selling health care products, one of your blogs can assist people in finding cures to various diseases. A complimenting blog can help them find the best products available in the market for those diseases and so on. The right written words, presented at the right venues in just the right setting can be magical for audiences as well as the business owners. Be informed, be creative and be vigilant in updating your content so that you can be well on your way to success.

Adopt Influencer Marketing

Influencers have become quite formidable all around the globe due to the easy availability of social media channels and related media channels, which have made exposure quite readily available. Influencer marketing helps you connect with your audiences through influential personalities. For instance, if you are into selling video cameras, an influential V logger endorsing or promoting your product online you need some fast internet connection such as cox internet to help you boost your business and would, in turn, bring in more sales through their audience base. Similarly, you can target various influencers related to your niche, approach them and ask them for collaboration. Influencer marketing is also less expensive when compared to certain other marketing channels, which is an added benefit. Applying these techniques will require effort and commitment but the results, which can be obtained through their implementation, will be well worth the effort spent. Out of the box, thinking is crucial to turn around your financial numbers especially if the conventional techniques don’t work. We would highly urge you to try these digital marketing techniques and if luck has it, the results will surely be satisfying.

Author Bio

Robert James is an MIS with vast experience and research on personal and home security tech and gadgets. He also writes on Mediacom Cable Packages. He is an MMA Fighter and Technology enthusiast with a will to act. Tech Writer and Researcher with a flare to review the latest security tech and gadgets

Digital Branding

Tips to Select The Right Video Production Company For Your Marketing Requirements

Steven on February 10, 2019

As per the present state of affairs, the video holds the pinnacle when it comes to communication and marketing strategy. Full-scale marketing campaigns for all your venture needs, a simple inspirational message from the CEO, or for the memories of an event or ceremony; a videographer Jacksonville FL (or your local area) is the choice for everyone. Statistically speaking motion pictures and videos comprise about 65% of all the internet content and estimates say it will grow to a whopping 80% by the end of 2019.

But to bring your ideas to life, you need a video production company, and with so many available options it is quite difficult to make the perfect choice that will suit your requirements to the “tee.” It is a tricky path to navigate, and any possible wrong turn could lead to wastage of time and money. In the following article, our experts have compiled together a list of important considerations that you need to be aware of before investing in a video production agency.

To get more information and quotation for your specific videography needs to consult A wing visuals Denver.

Here are the vital points that you need to consider before selecting a video production service,

1. Face to face communication is important

A face to face communication is ideal while choosing a video production agency. It can be a casual catch up and exchange of ideas over a cup of coffee or proper planning with PowerPoint presentations, you and the agency needs to work as a team and find time to get together. Shop around to gather quotes; a general rule of thumb is to get quotes from 3 different video production agencies to make the ideal choice.

To cement the perfect future and plan and execute the video profile for your entre fruitfully always insist on a face-to-face meeting where ideas can be exchanged, and you can get a clear picture on how the wavelengths match between you and the video production agency.

2. Go through the portfolio for the video agency

A production company worth their salt will have a portfolio where they maintain all of their previous work in chronological order. Ask to see the prior work of the agency and don’t be afraid to be pushy about it, since you will invest your hard earned money.

Examples of previous work will give you a feel and idea of what you are getting into and what you can expect from the video production agency. Be it the variety of the work, the expertise of handling the camera equipment, logistics and post-production work; you need to take into account the entirety of the services provided for by the agency. Video production is a fast-paced and dynamic industry and the techniques of last year won’t be working for the current year. Avoid a one trick pony; instead, select an agency with a repertoire of thinking outside the box. If you are going to invest in a video, you have to make sure that it will feel fresh and maintain audience retention. The only way to achieve that is by making the perfect choice for your video production agency.

3. Perform a credential check

It is always a great idea to do a check of the credentials for the firm you are thinking about choosing. The following are some of the critical points that you should gather information on before signing the dotted line,

The experience of the agency
The equipment used by the video production agency for shooting as well as editing and other post-production work
Does the firm own the equipment or will they hire it and if yes how much of the rental charge will you have to bear as the principal investor
Does the agency have a personal studio?
Agency officials for camera work or hired freelance talent?
Handling of the post-production by the firm or outsourcing of the same from a different agency at a different location
Will they be able to handle animation if that is your requirement?
Architects and drafters who can render diagrams and business charts into the videos
Can they shoot is more than one format like the use of time-lapse, drone footage, hand-held documentary type or the primary tripod filming

You need to do thorough background research for the agency you will be investing in. It is essential that you do your homework as it can be a cornerstone for a long and fruitful relationship. Your agency needs to be flexible with your requirements and demands. So shop around to search for the quality of services you deserve.

4. Finding the match

A word of advice from our experts! Ideally, you should avoid an agency that offers its services for a low rate. Chances are a company quoting less than the industry norm is an amateur agency trying to increase the experience. That will result in an amateurish production for your video which will hurt your venture in the long run. The proof of a company is the final product on offer. So ask for reviews and recommendations from previous employers of the video production agency.

5. Make sure your company uses innovative ideas

You have to understand the purpose of a video when it comes to online marketing. You are looking to stand out in a crowd of thousands of competitors in the over-populated market. A professional video production agency will bring out the salient features and the unique selling points for your firm and venture. The best bet is to go with a video production agency that is known for doing unique work. Avoid practices performing routine jobs. Pitch your ideas to the agency and check their prior work for a clear view about the use of original and creative ideas by the agency personnel and crew. If your agency cannot come up with inspirational and unique ideas, it is advisable to look for a new one.

6. The quality of the production

Post production and the production quality of the video is a vital aspect for any video as a poor quality video takes the shine out of any unique selling point you might want to advertise about your venture. Check the recent works to get a clear picture of the camera and sound work. Resolution and post-production work should also be factored in.

Make sure of all of the points mentioned above never to put a foot wrong while selecting a video production agency for your venture requirements.

Digital Branding

A Business Owner’s Introduction to The Inbound Marketing Sales Funnel

Steven on February 5, 2019

If you are the kind of person who recognizes the vital role that modern technology plays in the realm of business, chances are you have probably already heard of the term inbound marketing sales funnel.

In this day and age, it is almost a necessity for every business owner to pursue a certain kind of digital marketing strategy to level the playing field. Inbound marketing is one of the best in the field of marketing strategies.

Roughly defined, inbound marketing is a marketing strategy that aims to attract viable leads (customers in simpler terms) organically by engaging them through the creation of helpful and useful content and delighting them with the solutions and answers they get from your informative content.

In effect, you get more qualified traffic to your business website, with most of your leads being intrinsically interested in what you can offer them, be it a product or a service.

This is on the completely different side of the spectrum as compared to outbound marketing, where you generate large volumes of traffic but only a few essentially useful leads.

Sales funnels, on the other hand, are nothing new in the field of both traditional and digital marketing. Most salespeople, if not all, are familiar with this concept. Basically, the traditional sales funnel of marketing is one of the oldest and earliest forms of sales techniques.

Since as early as the 1800s, sales funnels have been used to analyze and pave the way to think of the ways on how to get a customer to purchase a product or service. This 5-step process boils down into the following stages of customer interaction with a product or service:

Awareness
Discovery
Evaluation
Intent
Purchase

Now, combining the two, the inbound marketing funnel is born. As the marketing world realized the increasing demand for a newer and more effective marketing strategy, this marketing innovation was developed.

The previous five-step method of the traditional sales funnel has evolved into a three-step method: Awareness to Consideration and finally to Decision. The use of this hybrid of inbound marketing and buying sales funnel has proved itself to be a very effective and efficient marketing technique to generate more qualified and viable leads.

Inbound marketing sales funnel functions by focusing on these three fundamentals: relevant informative content, behavioral analysis and data gathering. The most important of these three is the content.

For starters, the content should be useful. It should help a lead or a potential customer answer his or her ‘why’, ‘what’, ‘when’ or ‘how’. After all, this is what attracts them in the first place. The content is like the lifeblood of the marketing strategy so it needs utmost research and expertise.

The importance of the inbound marketing sales funnel, especially in these modern times, is highlighted by the fact that more and more consumers are now online. Customers of today are looking for easier, faster and more accessible ways to find useful products and services.

By setting up and stepping up your inbound marketing sales funnel, not only can you increase your brand awareness but you can also generate more sales in the long run. Inbound marketing provides better lead production and a higher conversion rate as opposed to outbound marketing.

Digital Branding Local Branding

Email Marketing Errors That You Should Avoid

Steven on February 4, 2019

If you are going to send an email, make sure you are not making these mistakes.

You are likely convinced of the advantages of email marketing. You may even have launched several email campaigns, but the results have not been what you expected. It is true that email marketing is a very effective technique, but to obtain benefits, you must avoid the mistakes that will lead you to failure.

Email marketing is a communication technique that uses email to increase sales, maintain regular contact with potential or current customers and improve their loyalty level. Email marketing uses email as a communication channel to send commercial (or non-commercial) information in bulk to the target audience, using tools such as MailChimp or Doppler. Email marketing campaigns have excellent results in terms of increased traffic, positive response from potential and real customers and, most importantly, the number of conversions. But, of course, it’s not just about sending emails, but there’s a lot of work behind it. By avoiding the errors listed in this article, you will improve your email campaigns. So if you are convinced that the time has come to increase sales of your business thanks to email marketing, these are the errors that you should avoid when sending an email:

1. Not having a strategy

If you have already started sending emails and you do not have a strategy, you are making a serious mistake. The first thing to do first is to plan a strategy that is integrated into the overall Digital Marketing strategy. When making this strategy, you must be clear about who you are targeting and what your objectives are. Once you have defined your target and defined a clear objective, which can be to increase traffic to your website, sell a service or increase your leads, it is time to plan the rest of the strategy. This is the only path that leads to success if you are going to do email marketing.

2. Sending the emailing to everyone

You should not send a mail to contact that is not a value lead or corresponds to your target. This is possible if you buy a database, an illegal practice and also very ineffective. It is better to write to 100 people that are interested in your service than 1000 strangers who you do not know anything about them. You should not forget that you cannot send commercial emails to anyone who has not explicitly given your permission. Not only is it illegal, but you will only get to the spam mailbox and scare away customers. The reality is that you must earn every contact and although it is an arduous job, it has a great reward, because each new subscriber has real possibilities of becoming a client. To attract quality leads, you can launch several actions such as offering exclusive content, a webinar, giving away an ebook or whitepaper, etc.

3. Not segmenting the database before sending the emails

Once you have managed to create your own database, it is time to segment. Do not forget that your subscribers do not have the same interests and therefore you should not treat them all the same. If you do not do a good segmentation your emails will reach the wrong people, waste time and resources and get a bad reputation that will negatively influence your brand image. This is why segmentation is one of the keys to the success of an email campaign. Imagine that you have a clothing store and you are going to make an email announcing that women’s clothing is 50% during that week. It is best to segment your database to address women between 15 and 50 years old. If this same e-mail arrives, for example, to a 23-year-old man, he will most likely ignore it or even mark it as spam.

4. Not having an attractive subject

Most experts agree that when making an email, the subject is even more important than the email itself. It is the first thing that is seen and most likely decides whether or not to open the email. For this reason, it is important to work it thoroughly. The subject should reflect the main benefit that the recipients will get and should also arouse curiosity enough to want to open the email. It is advisable to use direct, attractive and creative phrases.

5. Lack of regard for your subscribers

At first, it is easy to think of subscribers as numbers and not as people, but this is a mistake that you can easily avoid. Always keep in mind that one of those subscribers could be you and treat them as you would like them to treat you. Do not forget to keep frequent communication with them, but do not overwhelm them with too many emails. If your subscribers are too long without knowing about you, they will forget your existence and by the time you write them again, they will have looked for others to cover their needs. The ideal is an email a week or every 15 days.

6. Sending only promotional content

Do not spam your contacts. It should be a digital marketing mantra. You are convinced that your product or service is the best and it is logical that you want to share your promotions with all your potential clients, but first, you must earn their trust. Your emails should not be all promotional, as this will only push customers away. Email marketing is a powerful sales tool, but only if you use it correctly. When implementing email marketing strategy, it is vital to be very clear that it is necessary to give before receiving and, for this reason, I recommend that most of your emails (about 80%) are not commercial, but they add value to the potential client. There are many things you can offer: discounts, gifts, courses, an ebook, valuable content. This way you will gain credibility and when you send a commercial email, your potential clients will be much more receptive.

These are some of the email marketing strategy errors that you should avoid achieving success in your campaign.

Author Bio

Harnil Oza is a CEO of Hyperlink InfoSystem, a mobile app development company based in USA & India having a team of best app developers who deliver best mobile solutions mainly on Android and iOS platform. He regularly contributes his knowledge on the leading blogging sites.

Digital Branding

Tips on Proper Brand Building with Email Marketing in 2019

Steven on February 1, 2019

Building your brand is not something that can be done quickly it takes time and a lot of effort.

One of the best channels to build brand awareness is through email marketing.

Having a concrete email marketing strategy in place for your business will help you to successfully get the word out!

Should you use email marketing in 2019?

The answer is obviously YES!

Email marketing is still one of the highest cost to return marketing strategies you can use at the moment with a reported 1$ spent you are expected a return of up to $38!

Although it’s great to know that email marketing still works and it can make money for your business this requires a lot of tactical decision making.

Firstly you will need to get people on your email list.

There are literally dozens upon dozens of ways to do that so I am not going to delve on that here.

Although, when building your email list organically without using shady ways like buying lists, that shows that people are ready to engage with your brand.

Which means that if you do email marketing right you are on your way to making that potential lead a loyal and recurring customer!

Tips to build your brand with email marketing in 2019

1. Be consistent with your brand values

No matter what type of email newsletter you are sending in order to build a strong brand you will need to be consistent.

Strongly voice your brand’s core values and mission, this will help your brand become more respectable and tenacious!

And also provide a pleasant feeling to your subscribers which will eventually lead to people engaging even more with your brand.

2. Your email templates

When creating your newsletter you should have a certain template in place, that you will also use for future newsletters.

This will help your subscribers become accustomed to your brand and know exactly what and where to find the information on your next newsletter.

Especially your CTA(call to actions) if you are promoting your blog posts for example.

Let’s take a close look at some tips on how to structure your email template.

Firstly, you will want to display your brand’s logo in the right position within the header of your email template. The most usual and visual placement would be the center of your email’s header.

The second tip, your email template must be aligned with the font, color and overall design aesthetics of your business.

Third and final, properly show all the relevant company details like phone number, social links etc. Also, depending on your sender make sure to change the email signature!

If for example, you are promoting a blog post written by John make sure the outro on the emails closes with their name. This will allow you to build a person to person connection with your audience and reinforce your brand. If you are looking for inspiration here are more than a couple of free newsletter templates.

3. Your CTA

When you are sending that email campaign you are expecting some results either in the form of clicks to your new blog post or conversions in terms of revenue.

And in order to achieve that you need to have a high converting CTA within your email campaign, you really want to focus on whether you are going to be using a button as your CTA or plain old text.

This will allow you to navigate your subscribers to the intended action of your email campaign.

Creating compelling CTAs that are not blunt or pushy can and will help you increase brand awareness and also get some sweet social shares if you use unique styles of CTAs.

4. Try to solve problems not make “sales”

Constant problem businesses face when they use email marketing to increase their brand awareness is that they ultimately miss the initial goal and aim for sales rather than brand building.

Which can definitely hurt the overall image of your brand and make you look greedy which is something your brand should definitely avoid!

The best way to find a balance and increase the loyalty of your customer is to send email campaigns that actually help your current and new subscribers fix the problems they potentially have.

This can be done in a form of a blog post or just plain email offering some advice.

This will allow you to establish an authoritative figure among your competitors and ensure a great customer retention rate.

5. Keep your customers engaged with regular emails

As we mentioned before consistency is key when it comes to building your brand and what’s better than having a regular schedule for your email campaigns.

As well as set up a welcome email for your newly subscribed members, this will set the scene on what type of email they will follow up from your brand and making a good first impression is crucial.

Finally, carefully plan each month how many campaigns you are going to send out and try and keep them at the same volume for examples set a range on how many you should be sent so you do not overflow your subscriber’s inbox with your campaigns.

Overflowing your subscriber’s inbox with emails will eventually lead to losing the trust you are trying to build!

Final Thoughts

That concludes this article on how to use email marketing to increase brand awareness.

Hopefully, these tips will help you establish a stronger relationship with your email subscribers and eventually build a strong brand.

Let me know in the comments below if you have any other suggestion!

Digital Branding

Can SEO Beat Other Digital Marketing Strategy in 2019?

Steven on January 11, 2019

Search Engine Optimization is the well-known digital marketing practice that is used by a number of businesses to gain traffic on the targeted website. It is easy to find that you can choose any of the agencies to gain all the benefits but still, SEO is almost equal to social media marketing, and anyone can gain the advantages. But, can SEO beat other digital marketing practices in 2019? Well, it depends.

Considering all the stats from past years and all the benefits in this year, you can say that SEO can easily take over all other platforms. The strategies are changing because the Google algorithm is hard to track because it is based on various factors. Despite all the facts, the below mentioned are the top five factors that can help you understand why it is highly reliable and better to prefer as compared to other ones.

1. Potential

The potential is still high for SEO, and it can increase the traffic by many times with the single use. There are billions of searches done in every day on Google and another search engine. Google holds the highest number of users, and it has a number of ways to boost the website. If you are targeting any specific keyword with higher search and proper strategy, then you can gain all the traffic on your website.

In case, you are targeting a highly competitive keyword then you may not rank, but you can focus on lower targeted keyword. It will be providing a little traffic, and it will help you out in various manners. You have to stay selective, and then you will be getting all the benefits. Keep it in mind that you choose the best service providers to obtain all the benefits. The potential can’t decrease that’s why it is better.

2. Comparatively Cheaper

As you look at all other types of marketing where Social Media Marketing is quite reliable to gain brand awareness, and it is preferred by a number of business. But, if you look at the overall benefits as per money spent, then you can look for SEO. It is the cheaper option as compared to the other ones that’s why it is always a better choice. You can try it out now and gain a range of benefits with ease.

It is always necessary that you choose the comparatively better option that is going to save your money. With the choice of poor service providers, you may not get the same benefits. That’s why it is always necessary that you choose a reliable service provider. In case, you are new to SEO then you have so many things to learn. The most efficient service providers can fulfil the need that’s why you can try it out with ease.

3. Easy Choice

SEO is the easy option, and you can easily find a number of service providers who can fulfil the need with ease. Keep it in mind that the choice is hard at the beginning, but you will find plenty of service providers in the town. The very first factor is to look at service providers that are expert in this profession and offering a range of services. Among all the service providers, quality is the first factor to consider.

Even, you can consider experience which will be the first choice that’s why you can look at it. Choosing such service providers can be hard, but you will be able to get unbelievable benefits. These may be hard to find, but you should try it out and go well. As you choose social media, you have to choose graphics or content creator, and then you have to choose all the promotional tools. It will work perfectly that’s why you can look for it.

4. Google Look for Homepage

It is easy to find that Google is always going to crawl for the home page and you should focus on some of the best keyword mappings. The sitemap is also important that’s why you should look forward to that. If your homepage is perfectly optimised then gaining all the benefit is easy. There are many ways to optimise a page, and each method will be helping out gaining all the advantages. The traffic will be increasing on your website, and it will work perfectly in most of the cases.

In case, someone is using any other search engine then you can still rely on it. The chances are higher that you will be optimising the website mainly for Google and then for Yahoo as well as Bing. In addition to this, you can consider other pages. These will increase your traffic that’s why you can try it out easily. These are some necessary factors to take into consideration, and you can rely on it.

Some Problems

There are few problems which can make SEO as less preferable. The very first reason behind this factor is the number of websites trying to rank for a particular keyword. Getting your website on the first page can consume time that’s why you can look forward to it. These are some of the problems that require eradication that’s why choosing the best service provider is necessary.

With the help of SEO business Melbourne, you will be eradicating all the issues. That’s why you should look forward to it. Another bigger problem is to find a service provider because there are many fraudster companies and you should look forward to the best one to avoid trouble. These are some necessary factors to look at.

The Final Verdict

So, it is easy to claim that choosing an SEO service provider can help in 2019 and it will be the most competitive and comprehensive solution for your website need. You choose a number of companies to eradicate all the issues. Hope, this guide will help you out and gain all the benefits. Make sure that you do the proper research so that you can find the best service provider.

Uncategorized

5 Core Digital Marketing Principles For Cannabis Entrepreneurs

Steven on January 8, 2019

The legitimate cannabis industry is going through a period of explosive growth. Legal US cannabis sales in 2016 (the last year for complete data) totaled an impressive $6.9 billion. This is according to ArcView Market Research. Projections for the future are even stronger; annual sales by 2021 may be higher than $21.6 billion.

If you’re one of the many entrepreneurs looking to carve out a piece of that pie for yourself, you need wisdom and insight as well as dedication. For the overwhelming majority of businesses in the cannabis industry, a digital marketing plan is an absolute essential. Below you’ll find five strategic principles that your company can employ.

1) Social Media

Few products sell themselves in the modern marketplace without a carefully-curated social media presence. Social media is particularly important in the cannabis industry. These platforms give you a precious opportunity to interact directly with your consumers and earn your business a relevant place in their lives.

Popular social media platforms for cannabis marketing include Facebook, Reddit, Instagram, Pinterest, and LinkedIn, but these are by no means your only options. Whether you simply breeze through liking your customers’ posts or engage in in-depth conversations with them, your social media activity nurtures ongoing relationships.

Social media is more than just a communications tool, though. Pay attention to what this activity teaches you about your customers. You can gain access to new customers and chart out new strategies for enticing them by looking at how they behave on social media.

Integrate your cannabis website closely with your chosen social media platforms. Include all the relevant buttons for easy sharing and communication. Remember that every opportunity to interact with your online audience is also an opportunity to win new customers.

2) Powerful Content

It takes good content to market your cannabis business. Whether you’re posting on your website or sharing on social media channels, quality content is the coin you spend to earn potential customers’ attention. Bear in mind that the content you present is, essentially, the voice of your company. Don’t settle for bland filler designed mainly for SEO benefits. Make an extra effort to make your content useful and entertaining to your customers. And it goes without saying that you want your content to be unique!

3) Search Engine Optimization

Although there’s tremendous money to be made in the cannabis industry, you’re not the first – or even the thousandth – entrepreneur to dive in. A crucial part of your marketing job is distinguishing yourself from the competition. Search Engine Optimization, or SEO, is an important way to do that.

Over 80 percent of modern consumers rely on online research to choose between competing businesses. The whole point of the SEO game is to place your business’s website higher on the search engine results page than your competitors. Delivering a quality product and useful content are important, but you give yourself a tremendous boost if you are the easiest business for potential customers to find.

Smart optimization doesn’t just improve your business’s visibility. It’s also tailored to the search engine usage of specific sorts of customers. In this way, SEO work makes you more visible to a more valuable audience.

4) Gathering Influencers

Influence marketing is a huge asset in the cannabis industry. Garnering the support of key influencers exposes your products and services to a highly receptive audience.

Influencers bring big benefits to the marketing table. Good ones come with a built-in audience over which they exert a significant influence. Good influencers also generate their own content, which has the potential to spread on its own. Influence marketing thus combines the easy share-ability of viral marketing with a much more targeted effect.

5) Cultivate A Long-Term Audience

While growth and profit are essential for keeping your cannabis business healthy, you actually can’t go far if you focus exclusively on those goals. If you’re ruthless about chasing short-term profit, long-term stability will pass you by.

The best way to plan for longevity is to make an effort to educate your customers. When you focus on delivering information and enhancing your customers’ cannabis knowledge, what you’re actually doing is turning them into advocates for your business. A customer who trusts you and values what you have to say becomes a powerful ambassador for your brand.

Giving your customer interactions an educational focus also pays off because it positions you as an expert in the cannabis industry. This encourages potential customers to take you more seriously and may even elevate you to a more trustworthy position compared to your competitors.

The cannabis industry is a fast-growing and fast-changing business landscape. That doesn’t shake our conviction that a strong digital marketing plan is a huge asset to any cannabis business. The basic principles we’ve shared here are just the tip of the iceberg.

Have any of these principles helped you in marketing your cannabis business? Are we overlooking a strategy you consider vitally important? Do you want to learn more about one of our principles in particular? Let us know!

Digital Branding

Three Marketing Strategies That Will Take You to Greater Heights

Steven on January 2, 2019

https://www.pexels.com/photo/laptop-with-marketing-display-1496192/

Owning and running their own businesses is a dream that many people have. It allows them to follow their passions and to practically be their own boss. But passion and freedom are truly not enough. A business should be profitable in order for it to be sustainable. Because of this, a good business owner must be strategic in every step that they take.

Marketing is a very significant part of any business cycle. Without a marketing campaign, the market will not have any idea that a company is offering a product or service that it needs. Because of this, it should not come as a surprise that a sizeable chunk of any company’s annual budget goes directly to marketing.

Surely, marketing is not something that can be done haphazardly. Because of its importance, every marketing campaign must be well-calculated and ultimately well-executed. Through the years, a number of marketing strategies have been developed and tested. We discuss three such strategies here.

Content Marketing

In the past, advertising and other marketing efforts were replete with images and text that directly talked about how good a product or service is. The aim, of course, was to provide enough arguments to persuade the consumer to buy the product or service. While we still cannot do away with this strategy at least for some products today, hard selling, as it is called, has lost its once lustrous appeal to many. A lot of people now are so sensitive to suggestion, and they react negatively to it. Any attempt to tell them what to do is met with animosity and resistance.

In the chaos of such reactions, the concept of content marketing was born. In this strategy, the marketing content being propagated does not talk about the product or service directly. Instead, it talks about topics that are only remotely related to the product or service. For example, a seller of sports shoes might opt to continuously release commentaries on basketball players and other athletes, giving out only subtle references to what they really sell. This way, the suggestion is not made directly. There are even cases when the message is so cleverly crafted that the consumer is not even aware that they have just been influenced!

Account-Based Marketing

Account-based marketing, though very successful, is best applied in industries where the products and services for sale are quite complex. This strategy involves reaching out to high-potential accounts (companies or groups of people) and treating them as markets of one. What does it mean to be treated as a market of one? Basically, a client is a market of one if a certain level of customization and customer service is given to that client, making them feel that what they receive from the supplier is special and unique only to them.

Search Engine Optimization

Establishing a stable and reliable online presence is a must nowadays. People are most of the time hooked up to the Internet so it’s right to join them there if you are to earn money from their buying behavior. Search engine optimization or SEO involves developing and implementing strategies that are aimed at making your website more accessible through the search engines. This can be applied to almost all business out there, as long as they are based around concepts, products, or services that can be represented well by keywords.