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Digital marketing has revolutionized the way the business industry operates. It has done so by ignoring the benefits of traditional methods and taking advantage of the endless benefits that the internet brings. More specifically, it has reversed the way the business industry works in a way that no one expected. In many ways, given how this field has been in such a short amount of time, it’s safe to assume that there will never be another industry tactic as effective as it. Even better, it was designed so that the average everyday business owner can understand the platforms and take advantage of them. With all of that being said, it may come as a surprise to see how many people can’t even get a grip of the simplest digital terms that are needed to get the fullest effect. Without knowing so much as a simple definition, it’s difficult to get the most out of digital strategies such as paid advertisement and search engine optimization which can get technical in some areas. In extreme cases, not knowing some of these terms can do more harm to a campaign than good. While knowing these terms can’t guarantee success for your campaign, at the very least, it will give you a heads up on the competition. With this in mind, let’s go over seven basic digital terms you need to know.

#1: Return On Investment(ROI)

One of the most important digital terms to understand is Return On Investment. Otherwise known as ROI, knowing this term will allow you to structure the rest of your campaign with efficiency. More importantly, it holds more weight than people realize. Apart from a campaign, this is a golden business term every business owner needs to know to be successful. It’s a simple term that allows you to simplify your business. Overall, the business lesson this term teaches you is to earn more money than you invest.

#2: Return On Ad Spend(ROAS)

Not to be confused with Return On Investment, Return On Ad Spend is a separate term that has to do more with online strategies than business as opposed to the other way around. Also known as ROAS, this term is similar to ROI in that it deals with figuring out a way to see a higher return on the amount you invest. The only difference is that ROAS has to do with the amount of money that is invested in ads. More than anything, this term provides a more detailed analysis that the broader ROI term does.

#3: A/B Split Testing

On the technical side of a campaign, it’s hard to find a term that is more important than A/B Split Testing. This term teaches you what is arguably the most important rule in the field, test everything. However, it is usually associated with testing different ad copy as a way to find the best performing one.

#4: Remarketing

Another important technical term you need to know is Remarketing. Quite self-explanatory, this term deals with the strategy of sending new ads to potential clients who might have been lost within your sales funnel.

#5: Quality Score

Quality score is a determining performance factor of your ads and other similar contributors. However, it is one of the most controversial terms in the entire field. It’s controversial in that no one knows exactly what it takes to receive a higher score. All there is to go buy are the guidance tips that Google gives.

#6: Bounce Rate

Given how important a website is to implement any digital strategy, a term you will need to know is Bounce Rate. This term shows how long a website visitor stays on a page before they leave. It’s an important metric term in that it shows you what web pages can be optimized to perform better.

#7: Call To Action

Perhaps the most important digital term to know is a Call To Action. This term is important in that it entails virtually every part of the field. From website content, website pages, and ad copy, this term will remind you to always keep the client in mind.

Ecommerce is one of the most revolutionary transformations ushered on the internet. It has streamlined the virtual exchange of goods and services across different industries globally. Because of its capacity to streamline business processes, many established and budding entrepreneurs have shifted the majority of their transactions online.

However, given the volume of ecommerce websites in the market today, it’s crucial for you to develop an effective marketing strategy to stay top-of-mind with both existing and prospective clients. If designed correctly and with the help of the right ecommerce marketing agency, such an initiative will help you optimize your advertising and sales process.

In this article, let’s learn surefire tips on creating a marketing strategy for your ecommerce business.

Sign Up for a Google+ MyBusiness Profile

One of the primary ways to establish a web presence for your ecommerce business is Google’s My Business Profile. It’s the internet giant’s free web platform that streamlines the dissemination of information between business owners and their customers. It provides an outline of your business right when people are searching for you on Search or Maps. Among the critical information your customers can access instantly are the product’s price, reviews, and location if you have a brick-and-mortar counterpart for your online business.

Google prioritizes listings uploaded on Google+ My Business Pages in local searches. Thus, optimizing your profile will help boost your local search results ranking.

Here are other vital ways of how this platform can help you enhance your marketing strategy:

• Having a Google+ My Business Profile increases your chances of getting into Google’s most sought-after local three-pack. These are the search results that appear even before the organic results, thus increasing web clicks for your business.
• Aside from having a fuss-free platform on top of your website, you also get to enjoy creating content in the form of texts, photos, and videos. It also has an Insights feature that’ll allow you to track your customers’ essential site activities, such as inquiries, calls, or web visits.
• Since Google runs multiple verification steps before allowing businesses to get listed for local searches, potential customers can make sure that your company is trustworthy.

Educate Customers with Useful Blog Content

Content is king when it comes to ecommerce marketing. However, in a data-saturated marketplace, you need to ensure that the content you put out adds value to the lives of your potential and existing customers.

With thousands of blog posts being published and circulated online daily, how do you intend to win the hearts of your target audience?

• Showcase your expertise in the industry by creating content that’ll help your audience make informed decisions. Remember to write for humans and not merely for keyword ranking.

For example, if you’re running a clothing website, outline tips that’ll help users find the right fit and style for their budget. Don’t make it sound like your shoving down the products you sell to your customers’ throats. Ensure that your brand voice remains friendly and reliable, not intrusive. You can also publish easy-to-follow hacks that’ll guide your customers, or inspire them to produce some organic user-generated content.

• Play with relevant visuals. Given a person’s diminishing online attention span, it’s essential to capture your audience’s attention through compelling visuals. Whether you’re into B2B (Business-to-Business) or B2C (Business-to-Customer) business, you can bank on appealing and useful infographics to simplify complex topics relevant to your brand. With the right ratio of text, image, or moving graphics, you can establish brand authority across different market segments.
• Remember to write blogs with high EAT (Expertise, Authoritativeness, and Trustworthiness). These three principles are significant benchmarks by Google’s content raters, as indicated in their Quality Rater’s Guidelines.

Reach Out to Relevant Online Influencers

Suppose you already have the right product and service, a functioning website, and a smooth distribution channel. How can you then outshine competitors who promise the same marketing offerings as you?

• Although in-house content marketing for your ecommerce business is a good step towards attracting quality leads, it’s also essential to enhance your content distribution channel to achieve maximum exposure.
• Today, people hold in high regard online influencers’ reviews on specific products and services before making a purchase. Many people, especially the millennial market, find their candid first-hand experience reliable and value-rich as opposed to the outbound content most brands distribute.
• With the level of influence these so-called “everyday experts” have over your potential buyers, it’ll undoubtedly play to your advantage if you consider tapping them to create and publish content for your product or service.
• Look for online influencers that’ll best represent your brand. As a rule of thumb, remember not to rely on the number of their following alone. Instead, choose an influencer that you think will generate quality engagement for your product or service.

In a Nutshell

When finding ways to create an ecommerce marketing strategy, remember not just to sell but add value to your customers’ overall experience. Kick-start your campaigns with concrete, realistic, and measurable marketing plans today. Define your goals and develop tactics that’ll help you achieve it!

You can find hundreds of digital marketing strategies online. But choosing the most effective digital marketing firm strategy is quite a tough job. To compete with your competitors, you need to adopt the right marketing strategies. Here in this article, we are going to share a list of some effective digital marketing strategies.

1. Search engine optimization

Search Engine Optimization (SEO) plays a key role in digital marketing. It’s always recommended to hire a professional for SEO to help your business prosper. Make sure your web pages are on the format of HTTPs to get better SEO results.

2. Content marketing

Content marketing can help attract the target audience. All you need is to make your content unique, consistent, valuable, and relevant to make it worth reading. Make sure your content provides a solution for pain points and remain evergreen. For optimum working of content marketing, try to concentrate on mobile content, influencer marketing, and native advertising. You can also use marketing automation tools to send content on your target audience mobile phones at the right time.

3. Responsive web design

These days, there has been a trend to reach customers by mobile. So, you need to make your website mobile-friendly and that can be possible through responsive web design. With the help of responsive web design, you can make your business successful as customers can easily browse your website on their mobile phone. Here you can benefit from Accelerated Mobile Pages (AMP) code to fast load your mobile pages. Google gives preference to websites that use AMP, therefore, it is worth using it.

4. Social media marketing

It is another effective digital marketing firm strategy. All you need is to post your content on social media to help attract the maximum number of customers. You can use automation tools to post content on social media when your target audience is reading. Also, you can hire influencers to post content on your behalf on trendy social media sites.

5. Email marketing

You might have done some email marketing but are you sure it’s effective in reaching your target audience at the right time? No doubt, email marketing is a great digital marketing strategy to generate more leads, higher sales, and better conversion rates. If you don’t want to spend on digital marketing, then email marketing is the right choice for you.

6. Remarketing

If in case your potential customers have not responded to your website banner ads, then approach them once more with marketing content. Just track those visitors through new ads and cookies. Find their pain points and then target them with the new ads. It would not be wrong to say that remarketing can keep you more engaged with potential customers. Plus, it also helps in brand awareness, increased conversions, and more sales.

Whom to trust for your digital marketing strategy?

OnecoreMedia is an experienced firm that has specialists for digital marketing campaigns. This company is well aware of the latest trends in digital marketing and can help generate more leads for your business.

Running a profitable limousine rental service it’s very stressful and has a lot of pitfalls and if not properly managed can make you bankrupt in no time.  You must pay attention to what customers are saying and in-demand services that will put you ahead of the game.

A manager’s task in this service could include maintaining a fleet of cars,  keeping an electronic track of all expenses and expenditure, training and hiring staff that will not put you in trouble.  It’s a hectic routine for managers; you have to systematically program tasks that are periodic and automate those mental tasks that are time-consuming.

What about Branding? Will you ever have time to brand your business to stay ahead of the game? Controlling logistics of each department, determining sales route, and balances sheets will grow grey hair on your head.

One thing must be aware of is that there is no limit when it comes to advertising your Nashville limo service.  After all,the goal is to stay profitable and afloat for as long as possible why cutting down costs and expenditure.

With the numerous ways to advertise a limousine company finding one that suits your budget, time and appeals to your branding can be quite hectic and take a lot of time. We have written this article to present you with three excellent limousine service marketing ideas that you might not even be aware of but has the ability to snowball your business into a rapid success.

https://www.pexels.com/photo/working-in-a-group-6224/

Offer exclusive services

Most limousine rental services stop at just hiring or renting out their limousines to customers who require them.  They don’t go beyond that and are losing out on a lot of money on the table.  To stay ahead of this game you need to know the needs of your customers by offering services that are exclusive and directed at their peculiar needs.

Exclusive services can come in handy if you are faced with stiff competition in your area.  You can be cool in your comfort zone when the Monopoly has not been broken in your area but when big players come into the game with services that attract customers you need to step up your own game to meet up with the competition.

Services that are exclusive to your brand, which no other competitors are using,are a great way to stand out from the pack. We are sure you can come up with a lot of ideas of services you alone can exclusively offer. To get you started, here are some ideas:

• Champagne service
•  Red carpet VIP service
•  Personalization service etc.

Start Blogging Fast

I have looked around a number of limousine service websites and most of them are deadbeat and old.  They don’t even have a blogging session where they talk about their services either have the website been updated in years.

This is one area where you can shine.  Updating your website with fresh content it’s one of the best ways to stay ahead of the game.  Millions of customers are searching for your services online and are not finding the right directions either are they finding updated websites to trust.  You need to start blogging with fresh content that directs, informs or entertain the audience in search of your services.

If your website has not been designed with a blogging session on it, now is the time to hire a developer and quality content writer to develop the blog section of your website.  You should have a content calendar that talks about limousine rental services to keep things very fresh on your website.  Blogging is a powerful lead Generation machine and can direct visitors to services you offer in ways you can hardly imagine. As long as you have something to say that is worth reading, people will find your business and patronize you.

Leverage the power of social media

Social media is a Goldmine for limousine rental services.  There are so many things you can do online and in social media platforms that can snowball your business to heights you never imagined.  Especially if you have content that is shareable, people will like, share, and talk about your business for a very long time.  The best thing is that it is also good for search engine optimization (SEO) because when Google finds out that your business is gaining traction they push your content up the ladder to where people will find your business easily.

Since its introduction and subsequent acquirement by Facebook, Instagram has gone from strength to strength as a social network and seen incredible boosts in adoption and popularity. It has of late also tremendously grown in potential as a marketing platform, to the extent that companies and brands that were previously not particularly oriented towards visuals too have begun to change their ways to get onto the bandwagon.

We can understand Instagram’s phenomenal rise to popularity by browsing through https://www.socialpilot.co that provides interesting statistics. “More than 800 million people actively use Instagram every month. 80% of all users on Instagram follow at least one business account. Instagram now gets over 2 million advertisers every month. 59% of micro-influencers believe that they get the best engagement on Instagram. 60% of users on Instagram visit the platform daily.”

Creativity is only half the battle; you still need an astute strategy in place to help you achieve all your aims. Once you have set up a good Instagram creative process and posting schedule, you have to consider the marketing aspects of it, namely SEO.

Research Your Hashtags

Despite looking significantly different from the rest of the Internet, Instagram is very conducive to some traditional SEO techniques. On Instagram, most people choose to search not in direct queries but with hashtags, that can be considered keywords preceded by‘#’. Not unlike SEO, you are expected to find and utilize the relevant tags that attract the highest search traffic. Another good thing is there is no pressure on you to stuff your actual caption or content with hashtags because you can stick them at the end of your post with the same effect. Sadly, there are no tools akin to Keyword Planner for Instagram, so it is up to you to do some research and access filtered top hashtag lists on sites like Websta to figure out what works.

It is also worth keeping in mind that real influencers are able to create their own hashtags and attract tons of traffic and new followers for Instagram, but you are unlikely to find success with this if your profile is in its nascent stages. You should try this out from time to time with things like giveaways or contests, though.

Tie Up With a Cause

In 2019, companies are expected to be more than just good at what they do. People are interested in supporting companies that speak up and help out communities and causes that they believe in. You may not be serving that demographic directly through what you do, but if you pledge a portion of your profits to a non-profit organization working towards that cause, you would be able to do a number of things such as throw fundraisers for the cause, organize community service excursions for your employees and so much more. This, in turn, shows your target audience that you care, and also brings up amazing opportunities for taking awesome photos and videos to show them what you are really about. Keep an open mind; partnerships with complementary (and not competitive) companies who have some pull with an audience that doesn’t overlap with yours and is willing to cross-post your content if you share theirs will inevitably bring success.

Conclusion

The social media landscape is ever-evolving and it is hard to say how influential traditional SEO tactics will remain if they are not adapted to suit the playing field. Search engine ranking algorithms too are evolving and may soon account for social signals and influence as well, which would give you a huge advantage in the future over competitors who are not as forward-looking. If you tailor your social media strategy with these pillars in mind, you are likely to gain massive dividends and a loyal follower base that will be with you for years.

Author Bio

Walter Moore is a notable management consultant and digital marketing expert. He has helped e-commerce businesses in all niches gain with his effective marketing strategies and guidance.

One of the fastest industry growths seen in 2018 is CBD. With sales up and more and more people recognizing the benefits of CBD, it has well surpassed $500 million in revenue.

However, with such growth trends come competition. There are many who are trying to corner the market and take advantage of the fast growth of CBD companies. Thanks to online marketing, more and more customers who are seeking organic products are searching out and buying CBD products daily, and those numbers are continuing to rise.

There are a variety of methods in which businesses are using to grow their CBD online businesses. Here, we’ll show you how you too can market your CBD business online and improve your return on investment as well as your leads and customers.

Social Marketing and SEO

No marketing plan is complete without a focus on social media and SEO according to Greens Canna Care. Everyone who’s anyone is on some form of social media today. If you’re trying to improve your website traffic, you’ll want to have a steady social media presence.

There are a variety of social media platforms to consider. However, you only have to focus on the larger ones in order to gain more traffic. If you’re seeking a great ROI, be sure that you’re using these social media platforms for your benefit.

Instagram

With well over 400 million active users on a daily basis, it’s easier than ever to utilize such a platform to improve the traffic flow to your website.

It’s not difficult to grow a following on Instagram and you will just have to make sure that you’re including plenty of good content and value. The traffic flow will increase dramatically and you’ll gain a lot of new followers.

Automation

Everyone knows that automation is a great way to improve growth. This allows you to continue on something else while you’re improving your traffic flow to your CBD website.

Many of these tools have schedulers for posts as well as auto correct and other special deals that will allow you to streamline your work while still getting more traffic. Instagram includes the following automation tools:

• Combin
• Hootsuite
• Gramto
• Use Your Hashtags

Include at least 15 to 20 hashtags in your posts as keywords. This way, you’ll be targeting the right audience. Many hashtags that work well would include:

#CBD Coffee, #CBD tincture, # CBD, #CBD Skin Care, #CBD online, #CBD oil, #CBD Vape, #CBD benefits, #CBD Crystal,

#CBD Love, #CBD for dogs, #CBDU, #CBD for pets, #CBD life, #CBD gummies, #CBD heals, #CBD deals, the list is endless and you’ll find many great ideas if you just sit and think about them for a few moments.

Your profile for all of the social media platforms should also contain a full description of the CBD business as well as links so that potential customers can go directly to your site. This way, you’ll have more traffic flow. Be sure to include the hashtags in all of your posts as well.

If you are planning on developing a new digital marketing campaign, there are certain marketing trends you should definitely follow in order to make it successful. The following infographic shows 7 most important marketing tactics any business owner should implement now!

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In today’s competitive economy, businesses are in search of affordable digital marketing services from digital marketing company that do not compromise on quality. Even big companies are finding it confusing to figure out how much to pay. But it’s common knowledge that you can only get services according to how much you are willing to spend.

Before we begin

If you do not implement the right tools, no marketing in the world will help you succeed. For example, you must have a validated lead and sales generation system in place alongside landing pages or email sequences that convert. And even then, great marketing cannot make up for a bad sales team.

What does digital marketing encompass?

Digital marketing refers to services that increase a brand or company’s visibility. Most are straightforward, including inbound marketing solutions, paid media advertising, analytics, brand monitoring, etc. However, they must contain SWEPS, the five basic principles of digital marketing for online success.

1.SEO

One of the most important services of digital marketing, it optimizes your website for search engines. 75% of internet users do not scroll past the first page. A higher SERP ranking equates to a greater number of visitors to your site, resulting in more conversions or sales. Basic SEO services can start at around $500 a month, especially if software or app is utilized to manage or review the site. Anything above this amount should include creating and distributing blog/vlog content as well as engaging with community pages and posts.

The cost of content depends on whether it contains blogs, videos, website copy, or long-form posts. The frequency of creation (whether it’s a one-time piece or weekly blog posts), level of skill required, and the target audience will affect the price. On any level, video content requires more experience, expertise, and technical equipment than written content. Expect a higher cost of video content creation. If your business demands these services, it’s a great marketing strategy.

Local SEO services cost between $1,000 to $5,000 per month, while those attempting to rank nationally may need to invest $8,000 to $20,000 per month.

2. Web Development

Web development involves a lot of technicalities so, this may be a little tricky to price. A basic design consisting of 4 to 8 pages can range anywhere between $1,000 to $5,000. This may not be suitable for businesses that deal with e-commerce, online banking, or have large product inventory, as typically required by financial institutions or insurance businesses. They could cost from $8,000 upwards, depending if a web development manager is hired.

Building landing pages and lead magnets are also essential aspects of website building. Depending on the level of complexity, prices vary between $500 and $50,000.

3. Email Marketing

People check email multiple times a day, so this type of marketing is a practical, easy and cheap way to reach a wider audience. 49 % of companies are implementing some sort of email automation, such as allowing them to send emails to customers automatically when a purchase or a new registration is made. A basic package consisting of email marketing management, automation, and segmentation starts from $500.

4. Pay Per Click

Nearly 65% of customers click on ads. So PPC, also known as search engine ads, is the quickest way to reach a target audience. However, it is an expensive option, costing a minimum of $1000 a month. Before going for a PPC campaign, make sure to research good keywords, using the wrong ones will result in a waste of money.

5. Social Media Management

Most consumers use some form of social media, whether it’s Instagram, Facebook, Snapchat, Linkedin, etc. Therefore, it’s vital to have a social media presence. Every digital marketing service should include some social media management. After all, it’s a cheap and effective way to increase engagement and sales. No wonder 90 % of businesses are using social media for marketing purposes.

The cost depends on the number of social media platforms that need to be managed, the level of customization, and the frequency of posting. Expect $500 for a few weekly posts on 2 or 3 platforms. The cost will go higher as the number of platforms and services performed on each platform increases. Keep in mind that advertising through any platform will incur extra charges.

What to look for in a digital marketing agency

You’ve identified what services you need. But before you decide on which agency you will collaborate with, look for one that has a good marketing strategy. Remember to hire an agency with proficient knowledge of SWEPS. The agency itself should have an established web presence.

A company that is experienced has a reputation of success and employs a well-trained team will charge more than a freelancer on Fiverr or Upwork who is just getting started. Freelancers can charge rates between $20-$50 an hour, but at this rate, you will most likely be working with someone who is new to the field and wants to develop a reputation. And even though these individuals often label themselves as experts, only newbies can afford to work this cheap. So if you are looking for real talent or an agency with experienced staff, be prepared to pay a little extra. Always remember to look at certifications, customer reviews, and testimonials.

How much should I pay?

You need to study the rate and basic structure that a marketing agency is offering. Since there is no ‘one size fits all’ solution, the plan should be customized to meet your needs – and budget. The problem is that most businesses start off by fixing a budget.  For this reason, some are caught between a struggle of compromising either price or quality.

Instead of focusing on how much you want to pay, invest time in evaluating your current digital marketing activities. Begin by determining what results you are aiming for and decide how much you can spend on that area. The cost will depend on what services you need for your business. And depending on how intensive your approach is, you will be billed accordingly. Keep in mind that digital marketing services are typically charged in the following ways:

• Hourly rates- between $90 to $210
• Project-specific prices- around $4,500 to $7,000 per project
• Monthly retainers- an affordable option for businesses with extensive digital marketing, ranging from $3000 to $10,000 per month.

But these are only estimates. Top digital marketing or social management agencies know what works for one customer may not be feasible for another. Marketing plans must be customized to fit requirements and budget guidelines. Compare the rates of several before choosing one.

Agencies begin by evaluating your current activities and suggest a realistic strategy that will help achieve your goals. Be open to ideas and recommendations on how to fuel better conversion rates as well as open your company’s web presence- even if it means extra projects or services. Many also offer discounts on a bundle of services or base packages, starting as low as $1000 a month.

Why is digital marketing important?

When it comes to taking steps to make your company successful, we all know how important marketing is. And there are no shortcuts in the digital world. Select a marketing agency that has top-notch employees such as strategists, marketing specialists, and technical experts. They must have the passion and creativity to launch innovative ideas and campaigns. Even at your best, there is always room for improvement. With the correct strategies and tools, you can encourage user engagement to drive business growth.