There is no one who doesn’t want to work with the best, especially when it comes to business consulting. For small and big businesses alike, when you are thinking of investing in SEO, one should always look for providers who can deliver the best of their promises in action. But, how to identify who is the best?

Before checking out the characteristics of a good SEO agency, it is essential to understand how SEO works and which all aspects of it play a crucial role in business marketing. Online business is quite a competitive and complicated affair with hundreds of thousands of companies competing in the same space. This is the reason why businesses should hire expert SEO providers in order to get dedicated and loyal customers online.

Professional SEO firms knew all the nooks and corners of digital marketing and ensure that your brand thrives in this highly competitive space. You can be reassured about relevant traffic and in turn, convert it into sales with the help of SEO. If you into the search for such an agency to take your online business marketing to the next level, here are some essentials to look for.

1. Professionalism and experience

Thro succeed in the digital space; it is important for the SEO provider to have significant experience in your industry-relevant SEO practices. If you want to reap maximum results, then it is advisable to sing up with a company or professional provider who has considerable experience in your field of business.

Providers from the same industry will have a better understanding of the competition and the standard SEO practices which will work the best in it. Check if the SEO agency you approach is knowledgeable about the business dynamics of both the local market and international market as your focus. Professional SEO providers know the client as well as user expectations and can work at best to meet all these objectives.

2. Notable reputation

The clients of the SEO providers will have volumes to tell about their services and support. This is the ideal way to identify whether the provider in consideration is reputed or not. You can check online to see the feedback and testimonial about any top SEO agency to ensure whether it is a highly admired service.

You can also get information from the blog discussions and forums by gathering comments and feedback about various providers. You can also check the grievance posting sites also to see what complaints clients used to raise certain providers. It is also ideal to ask someone you know about their experience with SEO outsourcing to see if they have any suggestions to make.

3. Analytical ability

As we know, SEO is a very strategic approach to business marketing, which has to be done based on a thorough analysis. Tools like Google Analytics are used by expert SEO providers in order to understand where their clients stand and the specific areas to be worked on.

While approaching an SEO agency, you should check their analytical tools and methodology in order to understand whether they possess significant expertise in this specialty. Without analytics, getting into SEO will be something getting on to an ocean sail without any map or sail plan.

Any professional SEO provider will have a highly analytical mind and essential analytical tools handy. If your SEO provider is not keen about numbers and if their decisions are not data-driven, then your efforts may ultimately fail. SEO is a precise scientific approach than an art, so choose only someone who focuses on figures and results.

4. Utilizes the latest strategies

As we know, digital marketing is a constantly changing specialty. SEO techniques are evolving day by day, and many of those become obsolete over time. Say, for example, keyword stuffing was one of the top SEO strategies at one time, but now it is considered as a black-hat technique which may end up in a penalty.

A professional SEO provider will always watch for the latest changes and updated in terms of search engine optimization and change their strategies accordingly. In fact, the SEO approach in various industries may also differ. They utilize time-tested techniques and apply them to suit to the actual needs of the clients. In fact, no SEO strategy tends to ensure 100% results, but a fine combination of the best approaches can bring in real results.

5. Professional team

Successful SEO is a team effort. A professional SEO team is an ideal characteristic to look for while finding an SEO agency. A good company will encourage their SEO staffs to do constant research to tackle the latest search engine algorithms and bring their clients on to the top.

A professional SEO team will consist of not an only search engine expert, but good web designers, website planner, content engineers, social media experts, e-mail strategies and so on. Professional agencies will train their staff to continue to make sure that they are fully focused on results based on the changing SEO conditions.

6. Follows an ethical methodology

A reputable and professional SEO agency may use only white-hat SEO techniques while trying to promote client sites. Those agencies which offer over-night results may be trying out the black hat techniques to show some instant (short-lived) results, but this will ultimately put you into deeper troubles.

Good SEO agencies will never use the black hat tactics like spamming, doorway pages, or invisible text to boost search engine positions. Now with their latest algorithms, all major search engines run very strict monitoring on the SEO activities, and if the bots identify any websites employing such strategies, such pages will be instantly penalized or even get banned.

This is the reason why you should join hands with only those providers using legitimate SEO methods which are approved by search engines as ethical. The right approach professional SEO companies utilize now are:

• Quality link building
• Website optimization
• Keyword focused quality content etc.

Proper white hat SEO techniques will guarantee slow, but steady results which are more sustainable.

Most importantly, a good SEO provider will only give realistic commitments to its clients. They may never guarantee the No.1 SERP position, but they may focus more on strategies which help their clients to slowly and steadily build in terms of search engine ranking.

With today’s technological advancements, many online courses are designed to help businesses and individuals to achieve their goals. Whether you’re a business owner or someone who is looking for a digital marketing job, it’s essential to keep yourself up-to-date with the latest digital branding and marketing trends nowadays. If you want to hone your skills and improve your business with digital branding, here are the top seven online courses to help you get started.

1. Content Marketing Certification Course

If you want to become a certified content marketer, you can give this online course a try. It’s designed to help you create an effective marketing strategy for your business or job. If you have a scalable content marketing approach, you can be able to convert your prospects into customers. When taking up this certification course, you’re going to learn about content planning, creation, promotion, and analytics.

2. Inbound Marketing Online Course

Digital marketing also struggles to provide positive results, which is why inbound marketing can be one of the solutions to generate real marketing ROI (return on investment) in the business. By taking up an inbound marketing online course, you will be able to use an innovative framework that enables you to gain more leads, customers, sales through your virtual presence. This online course also allows you to develop the skills necessary to building effective inbound campaigns from setting up your business goals to analyzing your inbound ROI.

3. Graphic Design Online Course

When it comes to digital branding, you also need to have excellent skills in graphic designs for your websites, social media, and other online platforms. Remember, having remarkable graphics can add value to your website such that it encourages your visitors to stay longer in that site. From repurposing images, setting up a picture on your own, and adding logos to modifying texts and colors, everything you need to learn about graphic design and digital branding can be taken up through online courses like the HubSpot graphic design course.

4. Social Media Certification Course

If you want to learn more about creating a social media strategy, making and sharing useful social content, and optimizing social media profiles for the business, taking a social media certification course can be a great option. The course will help test your knowledge about the fundamentals of social media marketing and how it contributes to the success of your digital branding. By completing this course, you can stay up-to-date on the current social media practices, as well as create a strategy that supports your marketing and sales efforts.

5. Search Engine Optimization Course

Taking this online course will help you build a competent SEO (search engine optimization) strategy that provides better business results. You’ll learn the fundamentals of SEO such as building links to your website, using blogging for SEO, and other digital marketing approaches. If you want to sharpen your SEO knowledge and skills that can help boost your digital branding, then you should consider taking this course as soon as you can.

6. Lead Management Course

If you’re looking to manage sales leads effectively, learning about a lead management course can help. Moreover, the course is also designed to help you come up with a comprehensive lead generation plan that allows you and your marketing team to obtain, assess, and provide leads to the sales team. Keep in mind that having a strategic lead management system in place is the key to a successful digital branding and marketing efforts of your company.

7. Video Marketing Course

Creating video content is one of the top digital branding trends this year. Since videos are more attractive to young generations, it’s a great way of gaining publicity and promoting your brand. For that reason, taking up a video marketing online course can be beneficial. The course is designed for you to learn how to develop a solid video marketing strategy and figure out the best types of video content you should incorporate in your website and social media platforms. Moreover, you’re also expected to learn about video production, and video tracking and analysis at the end of this online course.

Conclusion

Clearly, a robust digital branding campaign is vital toward achieving business success. It doesn’t only boost your company’s online popularity and visibility, but it also lets you establish a stronger relationship with your prospects and customers. If you want to get the most out of digital branding for your business, it’s important to equip yourself with the right knowledge and skills using these seven online courses.

https://pixabay.com/photos/ecommerce-shopping-cart-buying-3530785/ 

If you want your eCommerce business to succeed in 2019, you should craft an excellent social media marketing strategy. Today, it’s not enough to just produce share-worthy content. It’s also important to utilize sneaky marketing tricks to improve brand awareness and customer loyalty.

In this article, you will find recommendations on how to use Facebook, Instagram, and Tweeter to boost your eCommerce sales. Follow them, and you will take your business to the next level.

Collaborate with influencers

It’s always challenging to make your first online sale. When no one knows your brand yet, no one wants to buy your products.

If you have just started your eCommerce business and want to get first orders immediately, you should collaborate with digital celebrities in your niche. They can easily influence the opinion of your target audience and make people believe that your product is worth buying.

If you can’t afford collaboration with influencers, which have more than 100,000 followers, you can collaborate with micro-influencers. The services of micro-influencers, who have around 15,000 followers, will not cost you a fortune.

Run giveaways

People love freebies even more than you can imagine. Can you guess what the simplest way to draw the audience’s attention to your brand and boost sales is? All you need to do is to provide people with a chance to get something for free.

So, why don’t you run a giveaway on social media? It will help you to raise brand awareness and generate enormous sales. To run a successful giveaway, you should make four simple steps:

• Offer a valuable prize. It can be a new product, gift card, huge discount, etc.
• Craft a catchy post to inform followers about the giveaway. If you have no idea how to write winning captions, you may check writing services company reviews and get help from a professional writer.
• Ask influencers in your niche to inform their followers about a giveaway. The more people will participate in your giveaway, the more returns you will get.
• Utilize reliable social media contest tools to make sure that the process of winner selection is fair and transparent.

Generate social media buzz

Do you know how to launch a brand new product successfully? You should make people talk about your product everywhere: on social media platforms, at parties, and even in Starbucks’ toilet queues. You should make people feel excited about getting a new product and encourage them to place pre-orders as soon as possible.

To hit this goal, you should generate social media buzz and make your brand irresistible. Every post related to the new product launch should intrigue your followers. Try not to reveal any specific details, but to drive curiosity. Here are a few ideas, which you can use:

• Start countdown 30 or 50 days prior launch. Mention in every new post how many days have left. Make people wait for your new product as impatiently as they wait for Christmas.
• Collaborate with bloggers in your niche. Allow them to “leak” some details related to the new product launch on social media
• Add countdown sticker to Instagram stories

Ask questions to get feedback

If you need to get feedback from your target audience, don’t waste your money on running surveys. In the digital age, you can get answers to your questions using social media.

Let’s imagine that you operate in the fashion industry. This spring, you are going to sell a vintage style dress available in five colors. You need to forecast demand for different colors to avoid inventory stockouts.

To create a demand forecast, you need to be neither a financial expert nor a fashion guru. You just need to use the Instagram carousel. Upload five photos of the dress in different colors and ask your followers to comment on which one they like the most.

That’s all! Now you just need to check the answers. If you know that the green dress gets 2,000 “votes”, and the blue one only 500 “votes”, you can forecast demand easily.

Share user-generated content (UGC)

Another great way to boost eCommerce sales is to share user-generated content on social media. As you know, people tend to trust real customer reviews more than the advertisement. For this reason, user-generated content attracts more potential buyers than any paid ad. Also, UGC costs no money.

It’s worth mentioning that people like to interact with companies. And they feel happy if someone finds their photos and videos share-worthy.

If you want to base your marketing strategy on user-generated content, here is a short guide for you:

• Create your branded hashtag
• Invite your followers to share their opinions about your brand on social media
• Remind them that they should use your hashtag and tag you on photos and videos
• If you have just started your social media profile, it’s highly likely that you have no followers. In this case, you may send your customers an email to invite them to follow you on social media and share their reviews.
• Never forget to mention the content creator, when you share UGC on your business profile

Share behind-the-scenes

Let people know more about your company. Reveal information about the technologies and materials you use. Show the team of professionals behind your business.

If you want to build a trustful relationship with your customers, you should share behind-the-scenes photos and videos. It will help to explain to your audience how your company actually works. Absolute honesty will boost customer loyalty and, as a consequence, sales.

In conclusion

As you can see, social media can help you to increase eCommerce sales in numerous ways. You just need to choose a marketing strategy, which perfectly suits your business concept.

Author’s bio.

Daniela McVicker is a blogger with rich experience in writing about UX design, content planning, and digital marketing. Currently, she is the chief contributor at RatedbyStudents where she helps individuals and organizations improve their web content writing, design, and planning skills.

In this day and age, one of the most pressing concerns with any big company is that of security. Security is, in fact, a major concern not only for big companies but also for personal use also. One of the main aspects that every household and every office invests heavily in is in the security methods and technologies that are equipped to protect it. A good security system will ensure better protection for your home and office. The rapid progress and development of science and technology have enabled the invention of more such amazing security services equipment. In this article, you will be learning about getting a micro voice recorder and how it will also increase the security of your place.

Micro audio Recorders

In today’s world of ultra-modern spy technology, perhaps the most popular equipment out there is what is known as the audio bugging system. You must have often wondered about what this audio bug is and what it entails. It is a micro audio recorder. It is a very small and tiny device, and it will be recording high-quality audio from the surroundings. Such a device will enable an individual, and nobody will be either seeing it or even suspect that it is a little audio recorder. It will be useful for different purposes. Generally, people will be not aware of where they can get such a micro audio recorder.

But you are lucky because devices like this and other cool secret security gadgets are easily available in the market. These secretive devices are of immense importance and utility because of the help that they can provide. A micro audio recorder will be looking just like regular USB pen drives or flash drives. However, in reality, they are mini voice recorders.

Who are the people who can make use of these micro audio recorders?

1. Students in school and colleges – Often we hear of students who are tired or are unable to keep up with the pace of a lecture and successfully take down notes. Also, some students are afraid that they may suddenly miss any essential part of the lecture in the class. A micro audio recorder will be quite useful in these cases, and it will ensure that you do not miss any single word ever. It is, of course, obvious that you can also go on to use these devices when you are going to absent from your class because of some reason, you can keep it in your class and get the entire lecture recorded, and you can listen to it later when you can.
2. People who are business owners – You can use these micro audio recorders efficiently and keep a detailed recording of all the important meetings that you hold with your clients and your employees. These meetings generally involve discussions of important matters and company policies, and it will do you good to be able to go back to the recordings to check the discussions later on to help you in brainstorming or for any other purpose. Your employees can also use this in the event that they do not want to take handwritten notes and would rather record the entire meeting. The fact that the recorder looks like a tiny USB drive will make it quite inconspicuous too, and nobody will even think that it is a recording device.
3. People who work as private investigators and in the law enforcement departments – these devices are quite useful for people who are working in the police department or are detectives. These micro audio recorders can be used for gathering essential evidence and especially when you are required to take interviews and testimonies of various people. Also, these devices can be used to catch various criminals talking about the next potential crimes which they are going to commit and can also be used to catch them in their act. They will never be suspected that they had been recorded secretly.

What are some popular features that you need to be aware of these audio recorders?

Some of the high tech features which make the mini audio recorder such an effective security device are as follows:

1. One touch for recording – All you need to do is to press a little button that is on the side of the device, and you will then have it start to record audio in high quality and digital sounds automatically. You will not need to be aware of any specific scientific tech knowledge to be able to operate these devices.
2. Secret and covert – These mini audio recorders are completely secretive in their appearance. They do not have any form of lights, sounds and other such types of indicators on them and hence they will never be giving you away and will keep your secret safe. No one would know that you were recording audio and hence you can leave it inside your desk or wherever you want to, and then it will go on to record the audio and not let anyone become alerted.
3. Will work like a normal USB drive – These mini audio recording devices will not only appear like regular flash drives, but they would also function like one too, and hence you will be able to store all the essential files on this drive too and access them whenever you want to.

For more information on where and how you can get these mini audio and voice recording devices, it is crucial for you to visit https://spycentre.com/products/micro-voice-recorder and get the best deals at the best prices. Everyone has varied requirements and you will surely find something that suits you best.

Conclusion

A mini voice recording device is an effective device for security purposes and other reasons like taking notes. These devices can be used by a lot of people from varying professions like students, business owners, and law enforcement officials. Hopefully, the information mentioned in this article will have helped you.

There is no doubt to the fact that we are currently living in the digital era because right now if you look around, you will see that most industries and businesses are getting digitized as products are not only shown and described online but sold there as well. All of this is justifiable because the number of customers you can get to your local store is nothing as compared to the quantity that you can get online. Now everyone has a phone and almost everyone is using the internet, instead of going door to door to sell your products and services, wouldn’t it be better to use the internet and reach out to the masses that too without any physical efforts? Going online is one wise choice to make so long as you  pay attention to e-commerce branding concepts.

Now, if you are someone who just recently started your e-commerce business and if you want to know how to establish your brand and then promote it then, yes, you are at the right place, reading the right content. You see, you might be selling the best quality products and your services can be extremely amazing but if you aren’t visible to your audience, there’s no point to be on the internet in the first place. Long story short, your visibility is all that matters and that should matter.

Tips For E-Commerce Branding

Here are a few tips that can come in handy to you for branding your e-commerce business:

1- Creating a brand identity

It is but very obvious that to start with the branding process, you first need to create a brand identity for your business which means that the first thing you need to do is to get a logo. Not just any logo will do; in fact, you need to make a proper investment on your logo and hire a professional because your logo will be representing your e-commerce store so make sure to take logo selection seriously. Once you are done with the logo, you then need to focus on your branding guide which includes the color palette you have to follow, the typography, and the style that you will always be following.

2- The story of your brand

People love it when they get to hear the story behind a brand. You need to create a story for your brand too and make your audience hear that story out. From your core values to your missions and goals, you need to mention each and everything in your story. Above all of it, you need to tell and show people that they matter to you and you are there to make an improvement in their lives.

3- Get your hands on social media

Yes, having an e-commerce website of your own is imperative, but what’s more important is the fact that you need to be on social media platforms. You see, right now, every single individual is using social media. Facebook, Instagram, and Twitter are a few most important platforms to be on because believe it or not, you can make millions of customers just by being on these sites. Long story short, you cannot just overlook the fact that social media is supposed to be a part of your business and you need separate marketing strategies too for being successful there.

Conclusion

These are some of the steps to e-commerce branding that you need to follow in order to be successful. So, use the tips we just gave and make sure to give the best of your efforts to your business if you really want it to reach new heights of success.

One of the fastest industry growths seen in 2018 is CBD. With sales up and more and more people recognizing the benefits of CBD, it has well surpassed $500 million in revenue.

However, with such growth trends come competition. There are many who are trying to corner the market and take advantage of the fast growth of CBD companies. Thanks to online marketing, more and more customers who are seeking organic products are searching out and buying CBD products daily, and those numbers are continuing to rise.

There are a variety of methods in which businesses are using to grow their CBD online businesses. Here, we’ll show you how you too can market your CBD business online and improve your return on investment as well as your leads and customers.

Social Marketing and SEO

No marketing plan is complete without a focus on social media and SEO according to Greens Canna Care. Everyone who’s anyone is on some form of social media today. If you’re trying to improve your website traffic, you’ll want to have a steady social media presence.

There are a variety of social media platforms to consider. However, you only have to focus on the larger ones in order to gain more traffic. If you’re seeking a great ROI, be sure that you’re using these social media platforms for your benefit.

Instagram

With well over 400 million active users on a daily basis, it’s easier than ever to utilize such a platform to improve the traffic flow to your website.

It’s not difficult to grow a following on Instagram and you will just have to make sure that you’re including plenty of good content and value. The traffic flow will increase dramatically and you’ll gain a lot of new followers.

Automation

Everyone knows that automation is a great way to improve growth. This allows you to continue on something else while you’re improving your traffic flow to your CBD website.

Many of these tools have schedulers for posts as well as auto correct and other special deals that will allow you to streamline your work while still getting more traffic. Instagram includes the following automation tools:

• Combin
• Hootsuite
• Gramto
• Use Your Hashtags

Include at least 15 to 20 hashtags in your posts as keywords. This way, you’ll be targeting the right audience. Many hashtags that work well would include:

#CBD Coffee, #CBD tincture, # CBD, #CBD Skin Care, #CBD online, #CBD oil, #CBD Vape, #CBD benefits, #CBD Crystal,

#CBD Love, #CBD for dogs, #CBDU, #CBD for pets, #CBD life, #CBD gummies, #CBD heals, #CBD deals, the list is endless and you’ll find many great ideas if you just sit and think about them for a few moments.

Your profile for all of the social media platforms should also contain a full description of the CBD business as well as links so that potential customers can go directly to your site. This way, you’ll have more traffic flow. Be sure to include the hashtags in all of your posts as well.