Digital Branding

5 Essential Tips for a Successful Content Marketing Strategy

on February 2, 2019

For sure, content marketing is here to stay. And why not? It’s a great way to attract and engage new customers, so the businesses use this strategy to its fullest. 90% of the businesses already use content marketing as their main strategy to promote the brand. But what’s more important is that people want brands to create content. Reportedly, 84% of people expect brands to come up with new content on a regular basis. But here’s what stats also have to say: Image credit: Cision It’s obvious that marketers value content and see it as the primary way to improve marketing impact. Moreover, internet users are interested in content more than in traditional ads, but they value only helpful and informative content. Nevertheless, for 63% of marketers, it’s a challenge to generate traffic and leads, meaning that their content fails to perform well. How can you avoid that? Here are 5 essential tips for a successful content marketing strategy.

1. Know Your Audience Well

For a content marketing strategy, there’s nothing more important than having your audience personas figured out (besides creating high-quality content, of course). Some brands make a huge mistake by trying to target everyone in order to increase sales. But what they don’t understand is that it seriously harms the quality of the content itself. To identify audience personas, you can follow this pattern:

  • What is their occupation or what field they work in?
  • What’s the demographics? (age, gender, location, etc.)
  • What are their goals and challenges?
  • What are their expectations?

By answering these questions you’ll be able to identify exactly who you want to target with your content. A perfect example is Nike’s Instagram content, where they target people of disabilities empowering them to pursue their dreams: Image credit: Nike

2. Focus on Personalizing

Personalization is the key trend in content marketing. 31% of consumers want their experiences with brands to be more personalized, while the rest want the personalization to blend with high-quality content. You can implement personalization in many different ways, starting from the content for emails, like here: or make their shopping experiences more personalized. Consumers like personalized interactive content, where they have a chance to get active and participate in helping you develop your brand. So, personalized content like surveys and quizzes is also a good way to engage more customers.

3. Benefit from Storytelling

Storytelling has recently become the most followed trend in content marketing. Consumers support this trend, as they have become tired of traditional forms of advertising and prefer a more subtle, behind-the-scenes promotion. Nike has made content that is based on storytelling something regular on their Instagram page. Here’s the example of how they used the story of LeBron James to promote their brand: Image credit: Nike There are many other examples of Nike telling the story of famous athletes Simone Biles, Kyrie Irving, and Serena Williams to show their followers that you can achieve your dreams, even if you were born to a poor family. These posts have over 8 million likes each, which shows that storytelling format can be incredibly engaging.

4. Invest in Video Content

The world of marketing is slowly starting to invest more and more into video content. Stats show that people spend 2.6 more times on pages that have video content on them and 89% of consumers claim that watching a video has influenced their purchasing decisions. Creating videos is a great way to diversify your content strategy. Especially when there are so many different options for posting videos, from stories on Instagram to creating content for YouTube. However, essay writers warn brands that the process of creating a video must include writing a script. Otherwise, you’ll have a video that doesn’t have any purpose.

5. Does Your Content Have a Mobile Version?

It’s absolutely vital that you create content, which will fit both the desktop version and the mobile version of your website. It is reported that 48% of customers started searching for the product they bought on mobile first, not to mention that 90% of consumers more than 4 hours a day using their phones. The stats also show that consumers will leave the website, where content does not upload fast, within 3 to 5 seconds. So, it’s worth investing in the mobile version of your content as well, not only to keep existing customers but to attract new ones as well.

Planning and implementing a content marketing strategy can be quite time-consuming. Hence, smart marketers curate content relevant to their niche and share it with their audience. This helps them save time, build trust and be authentic. Free content curation and discovery tools like ShareIt help you find the right content without much effort.

The Bottom Line Content marketing is worth investing money, but make sure that you invest all your time and creativity into developing a content marketing strategy. Hopefully, these tips will get you inspired to create a content marketing strategy that will bring your business to success!

Brand tor law firm
Legal Branding

The Beginner’s Guide to Branding Your Law Firm

on February 1, 2019

Nowadays, there are many law firm managing partners as well as owners who think of themselves as attorneys first. Such people also recognize themselves as a business. This is because they think that they have to bring in new clients and revenue in order to keep the firm successful. A business is an act of putting efforts to increase the profits of your firm. These efforts include how you hire the right person in your firm, how you set the prices of your services, how you maintain expenses as well as revenues and how you handle the administrative tasks. By considering all this, you think of your firm as a business but you do not consider your firm a BRAND!

Branding Your Law Firm

Now the question arises here what is a brand. A brand is an impression that you generally make on the people who come into contact with your firm in any way. It is, in fact, a consistent as well as a distinct point-of-view that helps the potential clients to understand what your firm is really about. In fact, most of the lawyers do not think they need branding, they do not know how to do it, or they do not even know what it is or what it means but they still struggle with branding. Always keep in mind that the size of your firm, practice areas as well as the locations do not describe your brand. They are actually the things that truly reflect your firm. So, you have to put some efforts and make a strong branding strategy that can compel a potential client to pick up the phone and call you. In this article, we have got you covered with the beginner’s guide to branding your law firm. You can also take the services of a criminal defense attorney in this regard.

Build your brand concept

Build a Brand Concept

The first and foremost step to branding your law firm is to write a brand statement. A brand statement is just like a mission statement where you have to add a short explanation of who you are and whom you serve. Moreover, you have to keep one or two of the most important adjectives in your brand statement that describe your approach. The law firms who focus on a brand statement have a deep and realistic understanding of who they are and who their clients are. For writing a brand statement and building a brand concept, try to use your questionnaire as it can help you do this.

Humanize your brand

Make your Brand Human

It means that your brand should have a voice and a sense of humor. It should create a community and marketing in such a way that resonates with people so that they feel comfortable and actually want to talk to you. This is a fact that people always want to connect with people. They want to interact with small to medium and solo law firms where interactions and legal services are more personal in nature. So, always try to make your brand human.

What us your firm;s branding elementList Your Firm’s Branding Element

The next step is to list every branding element which is a touchpoint, visual as well as auditory that can influence how a person feels about your firm. This includes a logo, billboard ad, social media properties, client reviews and much more. Evaluate how closely each branding element adheres to your brand standards.

Conclusion

These days, most of the attorneys think that there is no place for branding in the law. They think that everything has to be serious, stuffy and sterile but do remember that branding your law firm helps you stand out and helps people remember you!

Digital Branding

Tips on Proper Brand Building with Email Marketing in 2019

on February 1, 2019

Building your brand is not something that can be done quickly it takes time and a lot of effort.

One of the best channels to build brand awareness is through email marketing.

Having a concrete email marketing strategy in place for your business will help you to successfully get the word out!

Should you use email marketing in 2019?

The answer is obviously YES!

Email marketing is still one of the highest cost to return marketing strategies you can use at the moment with a reported 1$ spent you are expected a return of up to $38!

Although it’s great to know that email marketing still works and it can make money for your business this requires a lot of tactical decision making.

Firstly you will need to get people on your email list.

There are literally dozens upon dozens of ways to do that so I am not going to delve on that here.

Although, when building your email list organically without using shady ways like buying lists, that shows that people are ready to engage with your brand.

Which means that if you do email marketing right you are on your way to making that potential lead a loyal and recurring customer!

Tips to build your brand with email marketing in 2019

1. Be consistent with your brand values

No matter what type of email newsletter you are sending in order to build a strong brand you will need to be consistent.

Strongly voice your brand’s core values and mission, this will help your brand become more respectable and tenacious!

And also provide a pleasant feeling to your subscribers which will eventually lead to people engaging even more with your brand.

2. Your email templates

When creating your newsletter you should have a certain template in place, that you will also use for future newsletters.

This will help your subscribers become accustomed to your brand and know exactly what and where to find the information on your next newsletter.

Especially your CTA(call to actions) if you are promoting your blog posts for example.

Let’s take a close look at some tips on how to structure your email template.

Firstly, you will want to display your brand’s logo in the right position within the header of your email template. The most usual and visual placement would be the center of your email’s header.

The second tip, your email template must be aligned with the font, color and overall design aesthetics of your business.

Third and final, properly show all the relevant company details like phone number, social links etc. Also, depending on your sender make sure to change the email signature!

If for example, you are promoting a blog post written by John make sure the outro on the emails closes with their name. This will allow you to build a person to person connection with your audience and reinforce your brand. If you are looking for inspiration here are more than a couple of free newsletter templates.

3. Your CTA

When you are sending that email campaign you are expecting some results either in the form of clicks to your new blog post or conversions in terms of revenue.

And in order to achieve that you need to have a high converting CTA within your email campaign, you really want to focus on whether you are going to be using a button as your CTA or plain old text.

This will allow you to navigate your subscribers to the intended action of your email campaign.

Creating compelling CTAs that are not blunt or pushy can and will help you increase brand awareness and also get some sweet social shares if you use unique styles of CTAs.

4. Try to solve problems not make “sales”

Constant problem businesses face when they use email marketing to increase their brand awareness is that they ultimately miss the initial goal and aim for sales rather than brand building.

Which can definitely hurt the overall image of your brand and make you look greedy which is something your brand should definitely avoid!

The best way to find a balance and increase the loyalty of your customer is to send email campaigns that actually help your current and new subscribers fix the problems they potentially have.

This can be done in a form of a blog post or just plain email offering some advice.

This will allow you to establish an authoritative figure among your competitors and ensure a great customer retention rate.

5. Keep your customers engaged with regular emails

As we mentioned before consistency is key when it comes to building your brand and what’s better than having a regular schedule for your email campaigns.

As well as set up a welcome email for your newly subscribed members, this will set the scene on what type of email they will follow up from your brand and making a good first impression is crucial.

Finally, carefully plan each month how many campaigns you are going to send out and try and keep them at the same volume for examples set a range on how many you should be sent so you do not overflow your subscriber’s inbox with your campaigns.

Overflowing your subscriber’s inbox with emails will eventually lead to losing the trust you are trying to build!

Final Thoughts

That concludes this article on how to use email marketing to increase brand awareness.

Hopefully, these tips will help you establish a stronger relationship with your email subscribers and eventually build a strong brand.

Let me know in the comments below if you have any other suggestion!

Local Branding

The Top 10 PC Displays – Everything You Need to Know

on January 31, 2019

These days there are various brands available in the market which provide different types of computers and all its related to components like monitors, CPUs, displays and many more. So, the main thing is that which is the best brand the deals in computers and all other PC related process. Users need to select the best and appropriate brand out of all brands that are present. It is because making use of the best quality product or you can say branded product provide the users with the best and valuable experience.

As you know that there are thousands of sites present online that deals with computers and all other computer related components or accessories. These computers and all other parts related to computers are available in the market and are also on many online sources. So, people free to buy them according to their choice and comfort level. Not only is this, the sites which deal in computers and computer-related parts include all brands like Samsung, Asus, Lenovo, and L.G.

So, all the people and users need to do is they have to do a little research and then find out the best brand of which they want to buy the computer parts or even a computer also. People can buy Pcandparts LG, according to their choice. These four are the top-most brand and reputed brands, so one must only pay more attention to these brands if they want to buy the quality computer or all other PC related parts and components.

Go through the top best PC displays

Well, there are some best and quality PC displays present, and also people require the vision to know which brand’s PC display they require. Knowing everything properly about the needs before going to buy the PC display help people in buying the best quality and appropriate PC display under reasonable rates.

Mentioned below are some main and top PC displays, and about them, people also know each and every single thing properly –

  • BenQ PD3200U
  • Asus ROG Swift PG27UQ
  • LG 34UC79G-B
  • Acer Predator X34
  • AOC Agon AG352UCG6 Black Edition
  • Dell UltraSharp UP3218K
  • BenQ EX3203R
  • Alienware 25
  • BenQ Zowie XL2540
  • HP Omen X 35

So, these the top 10 most used and branded PC displays. One should pay more attention to these brands and PC displays. There are also some other brands like Samsung and Acer, etc. So, people should consider the brand properly before going to buy the quality PC display and also when they buy any other part related to computer.

Final words

In a nutshell, it is essential for people to do more focus on the things which are mentioned above. The more and more people make use of these things the easier they get the best quality and appropriate PC display and also an affordable price. Individuals also need to get assistance from the reviews which are provided by various sites online. These reviews help people in getting all the essential information regarding the best brands that deal with computers and its accessories.

Digital BrandingSaaS Branding

iPhone Troubleshooting – Ways to Fix Complicated Problems!

on January 31, 2019

 

Most of the people are facing problems with their iPhones which is really painful. In order to fix the complicated problems related to the Wi-Fi network and other glitches then one has to choose a genuine service provider who can fix every problem with ease.  Whether you have Mac or iPhone one needs to fix the complicated problems instantly.

According to professionals, most of the people are facing glitches related problems. They should update the new software and restore the phone carefully.  These are the most important things that will solve the complicated problems in the phone.  Before performing any task, one has to make the use of iCloud and backup the data carefully. After that, one can perform every task with ease.  If you are the owner of the iPhone, then you need to understand how to fix the common issues in iPhone. Let’s discuss the common reasons for iPhone repair.

  • Battery Related Problems – Battery drain has become a complicated problem. In order to maintain the backup of iPhone then one has to do a lot of things. In order to fix issues in iPhone then one should replace the battery. If possible, then one should make contact with a reputed service provider and make a replacement. Make sure that you are choosing a genuine service provider only that can solve the complicated issues with ease.
  • Fault in Buttons – Nothing is frustrating than faulty buttons because you cannot use the full system properly. If possible, then one has to visit a local service centre and replace the parts faulty parts of the phone. Sometimes it can be costly, but a professional service provider will fix everything with ease.  Apart from that, if you are facing problems in the operating system then on should update the latest software that will fix the problems.
  • Problem in Camera – If you are capturing an important picture and facing a particular problem in iPhone, then it can be frustrating. Most of the people are getting fuzzy or poor-quality images in iPhone which has become a complicated issue. In order to solve such problems then one has to replace annoying lenses instantly. After that, one will get high-end quality images with ease. If you are looking for the reputed service provider, then one should choose Platinum Phone Services Gold Coast iPhone Repairs that are providing high-end quality services at the discounted worth.
  • Crack in Screen – Most of the people are getting a lot of cracks on the screen which is really complicated. In order to get rid of such complicated damages then the individual should make the use of a screen protector that can be beneficial for you. Most of the service provider is offering the gorilla glass protection that is really great because one can get rid of complicated issues with ease.

Moving further, one should always make contact with a reputed or genuine service provider only that can instantly fix the issues in the phone.

Digital Branding

AdWords Tips That Will Boost Your Business

on January 30, 2019

Internet marketing is one of the most difficult places to be if you want to succeed as a businessman. Nevertheless, a lot of people still choose to pursue this goal. Virtually anything that you can imagine starts with a search. The internet is full of various websites and it is only natural that people tend to promote themselves. One of the most effective ways to get organic traffic is by putting AdWords to good use. It is a technique that some entrepreneurs tend to overlook, missing on quite a lot. And as you can probably expect, there is more than one layer to it. In fact, AdWords is as complicated as it can get. But it does not mean you should not give it a go. Read on and you will find plenty of great tips that can help you get to new heights thanks to Google AdWords.

Remove Duplicates

It is without a doubt one of the most common mistakes that beginners make. Putting up a fight against just yourself is the wrong strategy. Google AdWords might switch to a keyword that you are not focusing on, but rather on its duplicate. Also, it is not a stretch to say that the more orderly your list is, the easier it is to plan ahead.

Image source: Carlos Muza

 

Make Use of Promotion Codes

The initial investment might be a bit too much for some people. However, it does not mean that you cannot make it easier on yourself. A simple Google AdWords (Google Ads) promo code is available on websites similar to CleverAds.com. It would be a waste to not consider taking advantage of what is available to you.

 

Keep Up with the Quality of Your Keywords

One of the many reasons why AdWords is such a great Google tool is that it shows the quality of the keywords. As you can expect, these tend to change quite a bit, so it would be wise to keep track of whether it is going up and down. It will save a lot of money, especially if you are in this for the long run. Once a keyword starts to decline and is no longer profitable, you should focus your resources on another one. All of that is possible if you keep track of your campaign.

Monitor Customers

If you have a business that relies on sales, you will need to monitor what is happening when a sale occurs. It means that understanding what leads to a customer landing on a page and buying will further improve your profit. Also, it allows making adjustments for stuff that does not work as intended.

Get Rid of Dead Weight

Ads that do not perform should not be there at all. It should be a no-brainer. Something that you can consider to be a dead weight has a lot of downsides, such as money, time, and an overall bad mood. Negative things discourage a lot, and it means that getting rid of that should be one of your priorities.

Importance of a Landing Page and Ads

When users click on the ad, they expect to get redirected to a page that they expect. Therefore, you must ensure that the landing page is not something completely random, but rather something that these people are looking for. Not doing this will cause problems with bounce rates, and this is something that Google does not like.

Image source: RawPixel.com

 

Make Adjustments Over Time

The data becomes more useful as time passes. You cannot expect to have everything immediately. AdWords campaigns are the perfect example of trial and error. The more you dab in it, the more experience you are going to gain. And as the numbers come in, you can make adjustments according to them.

To make a conclusion, it should be obvious that Google AdWords is a tough place to get into. However, it still provides a lot of opportunities for those who want to make that next step in ecommerce or any other internet venture. Of course, you should prepare to spend time and money on it, as things do not come easily. But once they do, it is quite satisfying.

Local Branding

5 Simple Tweaks to Make Your Next Conference More Attractive

on January 28, 2019

Ticket sales are down and you’re scratching your head to figures out what needs to change to improve the situation…sound familiar?

Well in reality it could be a whole number of things and to truly find the source you need to monitor the various aspects, i.e. what is your reach? If you’re getting in front of the right people in the right volumes and you’re still struggling to sell tickets, then you could definitely benefit from making some tweaks to your conference package.

Moreover, if your conference has been running for some years and you’re not seeing a good percentage of returning delegates, there is definitely a problem here to address.

Understanding Audience

Before you go about revamping your conference, its worth spending some time taking stock and working out the areas which are contributing to your current situation.

Above all else, it’s vital to know what your audience needs, how they operate, how the conference would significantly benefit them and where to reach them.

A great question to ask yourself is – why would anyone want to make the financial investment to attend this conference? What will they gain specifically?

Increased Choice

The more flexibility you can offer potential attendees, the more likely they are to attend your event. This is because people are innately different, meaning one offering will only be attractive to some. Therefore, broadening your options for attendance with greatly improve the chances of someone deciding to attend or not.

For example, you could offer a range of access options, so delegates can pay for tickets to attend certain ‘zones’ or ‘sections’ of your conference rather than just a single ticket to attend the whole event. Now, if you’re thinking this sounds like a logistical nightmare – with the support of ID card software, you can easily track and manage your delegates whereabouts, without draining your resources.

In order to decide which ticket options, you should offer, its worth first spending some time researching why some of your audience haven’t attended your conference and also look at any competitors and what they offer – this will help inform your decisions.

Unique Aspects

Thinking outside the box can pay dividends when it comes to event ticket sales, having unique elements as part of your conference package will help set you apart from the rest.

Get creative and really go to town on the possibilities. For example, just because its not a wellness event, it doesn’t mean you couldn’t a relaxation corner where attendees can get massages and other treatments.

Ultimately, if you can provide a valuable and memorable experience, where people leave having gained something, they will return and they will tell others. In time, you won’t need to spend much time on reaching out to your potential customers as they will be coming to find you! How good would that be?

Freebies

People love a freebee! Offer as many as possible, from free Wi-Fi, to free food and alcohol all will go down extremely well with your attendees. After all, who wants to pay for a ticket only to have to pay even more once you’re through the door.

However, don’t go overboard, remember you still need to make a profit! Instead focus on areas which will add the most value and be most sort after.

Reduce Negatives

Another aspect which could significantly improve the attractiveness of your conference is to avoid doing the classic things that put people off.

What puts people off most?… Excessive spammy’ emails!

When it comes to communications, a less is more approach is advisable. Aim each to be engaging and achieve a purpose. Keep them succinct and purposeful.

Legal Branding

Things to Know about Personal Loans before Using Them for Debt Consolidation

on January 27, 2019

Debt consolidation could be an effective way of paying off all your high-interest credit card debts and it would help you in saving thousands of dollars eventually. The chief advantages of consolidating all your existing debts are fixed interest rates and single monthly payment. You must remember that when you use a personal loan lenders for paying off your existing credit card debts, you would be having zero balances across all your accounts. This would only imply one thing-gaining access to the actual credit limits which your credit cards actually have.

You know that personal loans are supposed to be general requirements and their unique rules.

Personal loans prove to be a boon for many people who have opted purpose loans. You have the liberty of using the funds but often some lenders would be restricting what you could do with their money. Personal loans are often accompanied by strict eligibility for debt consolidation for paying off multiple debts. While exploring various features of the personal loan, we came across https://www.huffingtonpost.in that claims that “When it comes to saving on debt payments, consider that if someone is paying $348 a month on a $16,000 debt with 20.99% interest rate, they would spend $16,727 on interest payments before paying off the debt. If they were to get a personal loan with the same monthly payment of $348 at a 10.99% interest rate for a 5-year term, they would save $11,863 and pay off their debt faster.”

Personal Loans Are Supposed to Be Unsecured

Personal loans are generally, unsecured implying there is no need for you to present collateral like a car or a house for acquiring funds, and in the case, your loan request is approved, you could get your money within a few days. Since you do not need to offer any property or asset as security when you are taking out a personal loan for debt consolidation, the lender does not have the liberty of automatically seizing your asset or property as a substitute for your outstanding payments if you start defaulting. Moreover, as personal loans are unsecured, it is really quite tough to get personal loan approvals for debt consolidation.

However, lenders of personal loans are empowered with the liberty to take some other collection measures even if they are not authorized to take your car, house, or any other such asset. These measures would be including reporting late payments directly to credit bureaus, or taking legal action against you, or employing the services of a hiring agency.

Personal Loans Offer Fixed Interest Rates

Personal Loans are quite different from other loans, for instance, your ‘home equity line of credit’ would be having a variable rate of interest that could be changing with the changes in interest rates in the overall economy. Loans with variable interest rates would look quite enticing initially since their initial interest rates seem to be quite impressive and low. But these rates fluctuate and you cannot anticipate how high they are going to get by the time your loan term is over. It makes budgeting pretty challenging as you cannot anticipate the changes. We know that the rate of interest on your personal loan would be locked. It would remain the same and would be fixed during the entire loan term. You may take help from Nationaldebtrelief.com for perfect loans and debt solutions.

Interest Rates Would Be Determined As Per Your Credit Score

Interest rates would be determined according to how good your credit score is. The better the precise credit score, the lower the interest rate would be on your personal loan. Lower interest rates seem to be the best as that implies you would be paying less for borrowing whatever amount. You could make substantial savings in terms of interests.

Personal Loans Must Be Paid Back Within a Specified Period

Most personal loans would be having a fixed term extending between one and five years. During this fixed repayment period, you need to go on making a fixed repayment every month. This would surely make a dent in your outstanding balance. If you wish to know for certain when you would be finally, paying off your outstanding debt balance, you must opt for a personal loan.

A Personal Loan Actually Is Supposed to Be for a Fixed Amount

The personal loan amount would be ranging somewhere between $1000 and $50000 depending on your income, lender, credit score, and other debts. You could get a higher amount for borrowing provided you are having a higher income and better credit score. Most banks and other financial institutions would be placing caps on the amount that could be borrowed by you. For instance, you could only borrow $10000 at max even though, you are entitled to borrow more since you have an excellent income, supposing it is the lender’s policy to strictly not to offer anything more than that.

Personal Loans Impact Your Credit Score

Most lenders would be reporting details about your loan accounts to directly the credit bureaus. This information is then incorporated into your credit report. Remember every step you take right from putting in a loan request application to how promptly you are making the loan repayments would be impacting your credit score. Remember preapprovals would not usually, be showing up as compared to hard inquiries which could be seen by everyone on your credit file. Moreover, preapprovals do not impact your credit score. The secret to maintaining an impressive credit score is simply making all your loan repayments promptly every month and paying down the outstanding balance consistently.

Conclusion

Customers have to constantly juggle savings, financial obligations, and surprise expenditures, which is why these features tend to appeal to a large customer base. You must, of course, be wary of loan scams. Most deals that look too good to be true usually are; if a lender promises approval without looking into your credit history or gives you ridiculously good terms despite a poor credit score, it is a big red flag. Another red flag is if they ask for money upfront to help secure the loan, through channels like prepaid cards or wire transfers. A good starting point to ensure you are dealing with good people is the Consumer Financial Protection Bureau or the Better Business Bureau.

Legal Branding

A Guide to Resolve Major Debt Problems with Debt Consolidation

on January 25, 2019

Individuals and businesses get into debts in life at some point or other. Taking debt from the market is nothing uncommon, but the problem arises when we fail to repay. In the case of businesses, finance is essential for the smooth flow of operations. It is considered as the backbone of a concern. Debts are taken from the market by business houses for several reasons. For some businesses it is to finance their working capital requirements, i.e., the day to day operations, for some it is to purchase new assets and equipment, while for others it is for inventories management. In this post, you will get in-depth information about the problems of having multiple debts and the slight variation between the concept of refinancing and debt consolidation.

Operational Mismanagement Requiring Procurement of Multiple Debts

Some of the classic mistakes resulting in the requirement to avail credit include Overestimated Revenue Forecasts, i.e., actual Sales much lower than predictions, Excessive Expenditure on Overheads, Capital expenditure beyond capacity, etc.

Following are some of the problems faced by a business due to unplanned credit procurement:

  • Imbalance in Cash Flows, i.e., day to day operational funds and assets. This is the essential part of any Small or Medium business as it accounts for the majority of the business proportion.
  • High Interest amounts to be paid due to delay in payment.
  • Frequent calls and notices for repayment of loan installments as per various schedules.
  • Poor impact on credit score.

To solve these problems, there’s a systematic process called Refinancing. For best refinancing services you can access Nationaldebtreliefprograms.com/.

Understanding Refinancing and Debt Consolidation

Refinancing is a planned repayment of existing loans with the help of new loans. Although this sounds undesirable for any financial body to provide a loan to pay off another loan, that’s not how this process works. Many financial companies provide Refinancing services wherein the existing high-interest rate loans are paid off with new low-interest loans, which ultimately benefit the client with savings on the excessive interest rates.

Debt consolidation is a subtype of Refinancing, but both these terms are quite distinct in the manner of settlement of the original loans. While Refinancing involves settling original loan with a new loan, debt consolidation involves consolidation of several business loans that are smaller in amount into one big consolidated loan which has a measurable rate of interest.

Why is Debt Consolidation the Best Refinancing Alternative for Your Business?

While Refinancing promises to reduce your overall high-interest rates payments, debt consolidation doesn’t necessarily guarantee the same. Rather it solves other significant issues related to sound management of multiple debts. Therefore, these two terms cannot be used interchangeably. The problems faced by an organization having multiple debts include:

  • Keeping track of multiple lender accounts.
  • Budgeting for different installments of Debt repayments.
  • Complexity in calculating the accumulated rate of interest on all the installments to assess its ultimate impact on cash flows.
  • Regular impact on working capital due to frequent payments.
  • Difficulty in obtaining new business credit accounts due to poor credit score.

Debt consolidation is a more viable type of refinancing because it narrows down your multiple numbers of debts to one. Thus, not only does it eliminate the need to pay multiple installments frequently, but it also brings the number of lenders down to one, and it may also help you to probably get a favorable rate of interest lower than the existing ones.

Types of Debt Consolidation for you to choose from

There are mainly two types of Debt consolidation which you can choose from to manage your multiple debt crises, namely Secured Debt Consolidation &Unsecured Debt Consolidation.

  • Secured Debt Consolidation: As the name suggests, all your multiple debts, in most of the cases unsecured, are consolidated into one single loan which is secured against some collateral security of yours. A prominent and most relevant example of this is a Home Equity Loan. A Home Equity Loan is available at all the financial institutions and banks as a credit against your House as collateral security. Similarly, in case of a business, all your existing loans will be consolidated in a single loan against some business property as the collateral security. The term of such loans is quite long stretching up to as long as ten years or more. The monthly installments are very low and reasonable. The fixed interest rate too might be lower than the aggregate of what you are currently paying. Plus, due to the option of security, it is safer than unsecured consolidation. The only problem with such debts is the gruesome complex procedure and the paperwork of the collateral security involved, which might be a discouraging factor.

Such type of consolidation, however, can also be risky at the same time, because non-payment of dues shall result in confiscation of the business property which is mortgaged as collateral security. Moreover, what could be worse for your business is that in case the value of mortgaged property diminishes below the consolidated debt repayment value, it can pose a potential threat of bankruptcy for your business.

  • Unsecured Debt Consolidation: Under this type of Debt consolidation, there’s no requirement of any collateral security to be mortgaged with the bank, and neither is there any troublesome paperwork or procedure involved in the procurement of such loans. Unsecured consolidated debts are easily available at all the banks and through market lenders by online or offline means. The only drawback is that the rate of interest is exorbitantly high as compared to the aggregate rate of interest what you are currently paying.

Wrapping up

A debt crisis can be solved with various structural solutions and refinancing is one of them. Refinancing is basically taking a new loan with a lower rate of interest to pay an existing loan with a higher rate of interest. Although Debt consolidation is a subtype of Refinancing, it is significantly different than basic refinancing process. It involves consolidation of multiple business loans into one to solve several debt management problems.

Hopefully, you have now become familiar with the two types of debt consolidation loans. For more information on consolidation loans, you can check out our other blogs!

Legal Branding

The Enhancement in The Credit Score Gained by Strategic Acquisition of Credit

on January 24, 2019

This is a guest post by Marina Thomas The credit score is the number that determines the credit position of a person. People who have taken credit and have maintained and are maintaining multiple credit accounts efficiently with timely repayments are known to have good scores which help them in getting new credit without too many hassles. However, if the credit score of a person is at the lower end then credit will be available but the options will increase severely, and the rate of interest will rise significantly. While calculating the credit score 10% of that score is dependent upon the credit balance that one possesses. Therefore it is understandable that if a credit score is to be improved, then the avenues and amount of available credit has to be increased.

The actions that can be taken to improve credit by exploring credit avenues

Building up the credit amount is vital, and it will also help in resolving the existing problems that have affected the credit score of a person. The below-mentioned steps will provide a person with the necessary information needed for deciding upon a pathway for building credit:

  • Acquire new credit:

If a person is interested in enhancing the credit score, then the first important thing that is needed is to have credit because without taking any credit one cannot hope to get a credit score. Many lending agencies might not agree to provide credit to a person who has no previous credit record. Therefore it is better to build one’s credit report bit by bit by taking new loans in a sensible a calculated manner.

  • Select an appropriate credit card in the initial stage:

Acquiring a credit card, in the beginning, might seem a bit difficult for individuals who are not well acquainted with credit cards, but some companies specially formulate credit cards for first-time holders. These credit cards are also termed as starter credit cards. The starter cards usually offer a considerably low credit. For initiating the line of credit, it is a good way, to begin with, a relatively small amount of loan. However one should not choose just any kind of initial credit card because whenever it comes to credit building, it is important to remain alert and do a bit of research. The credit card should satisfy the condition of providing a small credit amount but also needs to have a relatively moderate rate of interest. High rate credit cards are to avoid as one needs to get used to the rhythm of credit taking and solving before moving on to the other areas of credit acquisition. In this regard, a person can also opt for a secured type of credit. These credit cards allow a person to invest a certain amount and this amount is converted into the credit that is provided to the cardholder. There is no need for any credit to forward an application for such credit cards and interest is also nil,this is a huge advantage for a person who is beginning to build credit. Hence there are ways to increase your credit score by 200 points, but no hasty steps should be taken with credit gaining as it will do more harm than good.

  • Reining the credit taking attitude

In the initial phase, it is very important to keep oneself grounded and control the urge of taking a huge credit from one or more sources. The sudden taking of massive credit can cause many problems like a high balance which will lower the score of a person. Therefore potential issues should be eliminated by keeping the risk appetite measured in the starting phase so that one gets to know about the credit field meticulously and builds a good credit before venturing into risky prospects of taking enormous credit.

  • Build the credit score by being punctual about loan payments:

Whenever credit is taken, it is understood that a loan has been acquired which has to be repaid according to the terms and conditions of the credit providing company.Accounts that are new should not be converted into debt accounts by being slack with the payment procedure. The presence of a loan will impact the 10% of the score, but if the same loan is not repaid, then it will negatively impact the score. Then the task will become two-fold one is to elevate the score and another is to solve the debt. Therefore being extremely diligent about all kinds of payments is very necessary. If payments are done timely from the very beginning, then the credit score will also move upwards quickly.

  • Using multiple sources for constructing the credit line:

When a single source of credit is used when the score is not very heartening but when multiple credit avenues are being used, then it will positively impact the score. Small loans from banks or other sources might be a good idea for diversifying the credit taken. However, care should betaken so that too many loans are not taken in quick succession because that also means that the payments have to be made together which might get tricky and make a person land in a puddle of debt.

  • Keeping track of the cards and upgrading to better cards:

Multiple credit cards are used by many, and initial cards with low credit balances do not offer any discounts. Therefore when a person has learned to manage credit effective mannerly then choosing a better card that has multiple benefits is sensible however it is also important to check the balances or credit taken in each card regularly. Having a credit card is like having a financial responsibility to the credit taken should be measured and tracked so that repayments are done. The benefits offered by different credit cards should be applied sensibly so that the person is in a painful position. Therefore there are ways to make the credit accounts impact the credit score, but all steps that are taken for increasing credit should be taken with extreme caution and care.  

Author Bio

Marina Thomas is a marketing and communication expert. She also serves as a content developer with many years of experience. She helps clients in long-term wealth plans. She has previously covered an extensive range of topics in her posts, including business debt consolidation and start-ups.

1 … 79 80 81 82 83 … 94