Category: Digital Branding

Digital BrandingSaaS Branding

The Future of Email Marketing and Marketing Automation 2020

Email marketing has maintained its place as being one of the most effective marketing channels in terms of both return on investment (ROI) and customer response rates.  However, today’s email marketing differs vastly from what has practiced even a year or two ago. 

Recent studies have shown that email marketing generates over 174% more conversions than marketing campaigns on social media, and far more than that when compared to radio or television marketing. When a potential customer submits their email address to gain access to content, such as a free report, online seminar, video, or other media, over 60%  are open to finding out more about what you are offering via email than any other way. 

Personalization is the Key

Starting the personalization of content early in the first phases of initial contact can help you lead customers through the sales funnel much faster than other methods. The reason for this is that when someone opts in by giving you their email address, today’s email marketing tools like Aweber, Drip, ConvetKit and ActiveCampaign allows you to:: 

  • Completely customize their experience by finding out their needs and preferences in a welcome email. 
  • Stay in close touch with your customers by keeping track of past purchases and finding out their future needs by asking for feedback. 
  • Target quality marketing messages to your subscribers that is both simple and direct.
  • Send them special offers that allow your customers to download related content or inform them of important upcoming events. 

Half of all email marketing sales happen after the potential customer by the fifth contact.  Rather than giving up after no response by the second, third, or fourth email, a follow-up extension added to your web browser will keep sending out emails until you get a response.

Once they respond, you can customize the tool to help you keep track of all of your customers at the appropriate times by sending out highly targeted emails that are precisely customized and tailored to their needs.   

This will allow your marketing and sales teams to make personalized notes and keep track of important days to the customer, such as birthdays, or the anniversary of their initial sign up.  This touch further builds trust and encourages the switch from general communication to client relationship. Follow-ups by email allow you to provide customers with something even more specific that targets both their interests and can offer additional or related products for items they have already purchased from you in the past.  

Some follow up tools will also allow you to create email rules that will show what software programs your customer uses to open up the files you send to them. 

Mobile is the Way to Go

According to the latest data, more than half of users access their email on a smartphone or handheld device than those using a desktop or laptop computer. Making your content accessible and formatted with mobile users in mind puts you well ahead in terms of Google rankings.  

Smart devices, particularly those that allow users to search for information by voice command, are making content more user-accessible.  By the end of 2022,  industry experts believe that most homes in the U.S. (over 55%) will have either a mobile or home device that allows them to find what they are looking for through using their voice. 

Make Your Email Marketing Campaign Interactive

More customers are likely to be engaged if you send emails that encourage feedback. By sending out a survey or a questionnaire that encourages open-ended communication from them can provide valuable information that can help both your marketing and sales team more clearly understand and identify what the customer’s wants and needs are.

Artificial intelligence makes it much easier to create interactive email campaigns. Contrary to what some may think at the mere mention of artificial intelligence or AI, making use of machine learning technology can end up being a very useful tool for email marketing.  AI can provide an excellent ROI, which can save your sales team time and effort in generating qualified leads and sales and increase your company’s profits. 

Integrating Email Marketing With Social Media

In 2020 most successful businesses know that it’s essential to conduct their marketing campaigns both in email and on social media to increase their customer response rates. By allowing customers to find you and the products and solutions that you offer both in email and on social media platforms, you can provide them with content that they will want to follow and interact with. 

Whether your business is B2C or B2B, it’s more than likely that your potential customers will have a Facebook, Twitter,  LinkedIn, or an Instagram account.  Approximately 44% of the world’s population is online, and they are making use of social media and email to connect with friends, family, and business colleagues.

Today, more and more users are technologically proficient and are looking for specific answers to their questions or how to solve a specific problem and they want it in real-time. By using a multi-platform approach, you will also provide valuable information to your sales team that can help them point to useful content and place products in front of customers that make it easy for them to respond and closer to a buying decision.  

Social media users will interact not only with you but also with other users to learn what their opinions and experiences are. Direct interaction with customers that answers their specific questions is not only one of the best ways to them, but to show to them and others who are reading the interaction the value that your company places on its customers and their overall experience.

Even with all the advances of AI, social media, and personalization tools, in 2020, email campaigns are constantly changing. To avoid being left behind by the competition, today’s businesses must keep a careful eye on the trends and use the technology to be better able to keep pace with their customer’s needs.

About the author

Micheal Habiger is an experienced content writer and marketer with 6 years of experience. Currently a senior marketing specialist at FollowUpFred.

Digital BrandingLegal Branding

How to Start Earning Extra Money Online in 2020

2020 has been a challenging year for many, and some have found themselves without work. Whether you need to make extra money for some luxuries or to pay the bills, we have come up with the best way to do it.

Strengths and Skills

The first thing that you should do is take an inventory of your strengths and any skills that you have and write these down on paper. People who are looking to make extra money make the mistake of charging onto the web and looking at opportunities at random, hoping to find that magic wand of instant riches.

We need to be clear here. There’s no instant fix, and making money online requires effort and time. So if you jot down your skillset, it will be a lot easier to find the right way for you to make some money.

For example, if you have solid organizational and admin skills, then you might consider opportunities such as a virtual assistant or data capturer. If you’re an expert in coding, then perhaps you’ll want to look at app development. You can always start any course from scratch. There’s something for everyone, so don’t give up.

Preferences and Pet Hates

Next, make a shortlist of things that you would like to do and others that you really dislike the idea of. It’s a good idea to think about what you don’t enjoy as you’ll be putting time and effort into making money, and you don’t want to get stuck doing something you hate.

Like using the phone? Consider a remote call center position. Enjoy being creative? Then logo design might be your thing.

Opportunities for the Taking

Once you have made the two lists above, start searching for openings. With your list in hand, you can quickly see what would work for you and what wouldn’t, saving you time. Opportunities for making money online are vast but are usually divided into set categories.

You’ll find network marketing, direct sales, virtual assistant and typing work, call center work, writing, drop-shipping, and call center positions. Most writing positions, like blogging, can be 100% online. Other opportunities, such as network marketing, might consist of both online and offline work. Choose what fits you best.

Contact the company advertising the opportunity and make sure to get all the details you need to get started. Once you’ve found something that fits you, apply for the job and put in the daily effort to grow. 

Don’t Forget the Branding

Whether you have decided to become a virtual assistant or write for a magazine, remember that you have a brand. You are your brand, and you need to make sure that you put yourself forward in the best possible light. Create a personal blog page with all your details and skills, set out in an organized manner.

Here you can include things such as your area of expertise, your values, and your passions. It’s not so much a resume as it is an opportunity to present yourself as a whole. This will create an image for you and, ultimately, a brand you can build on. When applying for new projects or even a job, you can use your personal blog for marketing yourself and your strengths to prospective clients. 

Final Thoughts

Don’t get yourself down if you can’t find something to help you make money online straight away. Instead, take your time to find the right company and opportunity. There are many false promises and claims out there, so do it right. Remember, it takes time and effort to make money online or offline. By following these steps, you should find something suitable for you to work from home every day of the year.

MoneyMow is a blog about Carl and his family’s journey towards financial independence and retiring early at age 33. He writes about saving money, making money, and investing with the purpose of living a more free and happy life.

Digital Branding

How to Set Up Industrial Cellular Routers

Industrial router is used for long-distance interactive transmission of big data, and can adapt to various harsh environments such as high temperature. It provides reliable networking and secure communication for unattended system. Around us, industrial routers are used everywhere, including remote video monitoring, WiFi in buses, vending machines, etc.

What Is an Industrial Cellular Router?

An Industrial Cellular Router is essentially built for the purpose of providing internet access and network connectivity through different cellular gateways and channels. Data can be easily regulated and communicated between local networks sans wires and cables. Industrial cellular routers have a rugged build that makes it incredibly appropriate to be used under demanding and challenging circumstances.

Hardware Installation of an Industrial Cellular Router

The steps for installing an industrial cellular router are as follows:

  • All the contents, accessories, and supplies that are required to install an industrial cellular router must be verified and checked for damage.
  • The environmental requirements such as the required power input, power consumption, the operating temperature, and other such factors must be considered prior to the installation.
  • The first set is to install the sim cards in the provided sim card slots on the router.
  • Then, the router must be connected to the external antenna, which should be in the required frequency range.
  • The router should be grounded to mitigate the possibility of any unnecessary noise.
  • Then, it is important to mount the router on a horizontal surface or secure it on a wall.
  • Lastly, before supplying power, the router must be connected to a personal computer via an ethernet cable.

Configuration of an Industrial Cellular Router

After connecting the router to the personal computer, a smooth and coherent configuration is essential for the proper functioning of the router.

  • The process of configuration can be initiated through any suitable web browser with an easy-to-use interface for configuration such as Firefox or Chrome.
  • The IP address of the personal computer must be obtained, which should have the same subnet as the router.
  • Before configuring the router, it is important to log into it through the web browser, in order to configure or modify any changes.
  • The cellular must be configured according to the required parameters by the user.
  • The cellular connection will be up and running once it is able to obtain the correct and required IP.

R300 LTE Industrial IoT Gateway Router

Robustel Industrial Dual SIM Cellular VPN Router (R3000) is equipped to provide connectivity for Machine to Machine(M2M) applications. M2M applications are capable of performing functions and communicating between devices, without any human interference or manual assistance.

  • It supports Internet Protocol version 6 (IPv6), which is one of the latest and planned versions for the sharing of data in a network.
  • This router can be maintained and managed via the web, Robustel Cloud Manager Services(RCMS), Simple Network Management Protocol(SNMP), and Command Line Interface(CLI).
  • It has a smart, robust, and sturdy design, as well as a rugged interface that makes it highly suitable to operate even under extreme and harsh conditions.

About Robustel

Providing standardized and quality solutions to markets with IoT and M2M applications and technologies, Robustel aims on providing high-quality, maximum result-yielding products and services.

Some of their award-winning products manufactured by them include industrial cellular routers, industrial IoT gateway, wireless modems, cloud software, modular EDGE IoT gateway, outdoor routers, accessories, and more. They provide quality solutions that can cater to markets, comprising industrial automation, utility services, healthcare services, transportation, smart cities, retail and vending, primary industries, energy infrastructures, and more.

They are committed to providing easy, secure, and cost-effective access to internet services and connectivity across the world.

Digital Branding

How do the premium domains help to make your business a massive one?

Domains are the identity of every business and it will never be the unwanted one to any business. If you are choosing the premium domains for sale you will save more from it. There is nothing will restore the value of this because this implies the commonly recommended one for all the people. You will also suggest this to those who require it and surely it will be more helpful for them. There are multiple options are available on it and you will choose which one you require.

Suggested for all kind of business

This is the generally used one and surely you will get the better result from it. Some people are assuming that this will be more costly but it is not like that you will get this at an affordable price. Likewise, there are multiple advantages you will have from it and surely you will get a better result from it. There are multiple choices are available on it and you will choose which one you require. You will also be more comfortable to use this and surely you will get a better result from it.

This is the simple and effective way to make your business the most recommended one and surely you will never disappoint about it. There are multiple choices are available on it and you will choose which one you require. If you know the value of it surely you will never choose another one at any time. Everyone likes to achieve in their business but it will take more time and money. That is the main reason they are all choosing this service and now they are all leading their company without any trouble.

Most recommended one for all 

If you are having the attractive domain surely you will get the better result from it. You will also be more comfortable to use this and you will never disappoint it. By choosing the premium domains for sale you can save more time and money. Most of the people are having gained from it and this will never be the unwanted one at any time. Every year there is multiple businesses are found in the same field so it is not a simple thing to promote the business.

So it is better to have the premium domains then only you will get the better result from it. Most of the characters remain having gained from this plus they do all giving great reviews regarding this. There remain no poor reviews that do appear on this plus this indicates that they do all enjoy this service. You will blindly trust the value of it and surely you will get the better result from it. This is the widely used one and surely you will get a better result from it.

Get ready to promote your business 

If you want to get succeed in your business then this will be the perfect one for all the people. Most people are started recommending this because they know the value of it. If you make it as the arbitrary one surely you will feel bad. All the domains are created by qualified experts and they are always giving their best to everyone. You will also be more comfortable to use this and surely you will get a better result from it.

Most of the business people are started to utilize this service and they are all giving good reviews about it. This one of the trusted services to promote your business and if you make it as the no needed one surely you will feel bad. The premium domains for sale remains the leading one than the other because of its uniqueness. Everyone likes to be unique from the other business people that is the main reason they are all choosing this service.

Try to recommend this to all 

So please don’t miss this amazing chance for any cause and it will be more supportive for every beginner. Most business experts are started recommending this service because they know the value of it. This is the trusted service and before starting this process they will make deep conversation with the clients then only they will move for the further process. So hereafter you no need to bother about how to get the attractive domain for your business and this will be the perfect one for all the people.

If you are not started to utilize it is missing the great opportunity so please don’t miss this for any reason. Now you will have a clear idea about this process so try to share the advantages of it with everyone and surely you will get the better result from it. Get ready to lead your business successively.

Instagram bio glasses
Digital Branding

Top 5 Tips To Create The Best Instagram Bio

If you are here today looking for ways to improve your Instagram bio, it’s obvious that you want to promote your brand and increase your followers. You are definitely making the right move because where your content and your images matter, the bio matters too!

We’ve seen a lot of people overlooking the importance of their account’s bio.

This is where they are wrong! Your Instagram account’s bio matters a lot, and it does affect your followers, which is one thing that’s established by now.

Even with the little space you have, you can add several different valuable things to your bio section. For example, you can use LinkInBio to add multiple links of your social media platforms and your websites, etc, in your Instagram bio. This is one great way to drive traffic to all those platforms and to present yourself as a credible brand in front of your audience.

 

Instagram bio glasses

Photo by Gerd Altmann from Pixabay

How to Create The Best Instagram Bio

If you still are confused and if you want more tips to create the best Instagram bio, then read on. We are now going to offer some of the most impressive tips in front of you that will make a difference.

1- Use keywords

Yes, you read that, right! It’s not just your content that requires the support of keywords, in fact, your bio needs it too. Confused about where to insert the keywords in your bio? Well, you just have to do that in the name field area. The name field basically covers the first 30 characters of your bio, and these characters are quite important for your Instagram’s SEO. So consider that part and do add the keywords that will bring you more traffic.

Promote your social networks

Image by Gerd Altmann from Pixabay

2- Add Links

Just what we said earlier, the second most important thing is to add links to your different other social media platforms. This way, you appear more credible and trustworthy to your followers. In order to be able to add more than one link in your bio, you can use LinkInBio.xyz. It’s a reputable website that will help you add multiple links to your account.

3- Use Spacing

We know it’s tough to put down so much information in such little space, but you have to do it but in an organized way. Speaking of which, you need to use proper space between the lines so that your followers can go through your bio easily. In other words, your bio is supposed to be easy on the eyes. Don’t make it difficult for your followers to read it because if you do so, you might end up losing them.

4- Call To Action

Whether it’s a website, a social media account, or some blog, your CTAs matter a lot, and there’s no doubt in this fact. Especially your Instagram bio is just the right place for you to add a Call To Action button. This button is what will guide your audience about the thing that they have to do next. It’s important, and you shouldn’t overlook its importance in any case.

5- Use Hashtags

When it comes to Instagram, hashtags are your golden ticket to success. We know it’s tough to find the right hashtags to use, but believe it or not, they do play an important role in increasing your followers. Just try finding the hashtags that you know your followers will be looking for.

Complete your Instagram bio

Image by Pete Linforth from Pixabay

Conclusion

These are some of the best tips to use when it comes to creating the best Instagram bio. We can bet on the fact that with these tips, you will witness a visible difference in your follower’s list.

Digital Branding

Discover Different Ways To Weigh Video Animation During The Coronavirus

Businesses using video animation for their ads are getting the highest rates in advertising and know their audiences will sit through the entire ad. Now, with everyone being lockdown due to the coronavirus, companies are not using real people to sell their ads due to social distancing. Animation videos are an excellent avenue because the ads can take you anywhere from Maui to the tombs of the Ancient Egyptians! Everything weighs on the imagination of the creators.

It’s All Entertainment

We all seem to be surrounded with doom and gloom about coronavirus but we need an avenue to focus on something else once in a while. Think of the vast number of animated commercials that we have all grown to love. Think back to the Geico piggy commercial that placed Geico as offering the very best animated commercials holding the #1 spot for a very long time. Right now, everyone needs stuff that distracts us and is loaded with humor and takes us away from doom and gloom.

Companies can create short movies with any number of characters that viewers are going to flock to and leave everyone with a big smile on their faces. Viewers will have something to look forward to instead of feeling depressed while stuck in their homes and listening to the negative stuff coming off the news. Animation can bring in a concept of life that helps people become uplifted and production companies should come to realize how very fun and unique these animated videos can be, it’s a win-win situation.

Helping People Become Aware

Being aware of our surroundings has become critical, especially during these times with a life-threatening pandemic like СOVID-19. This disease is extremely contagious because it spreads so quickly through contact. Therefore, it’s really important that we use animation to educate people on what they should and should not do. Creating good videos loaded with valuable content like how to practice safe social distancing, how to properly clean your hands, and what you must know about the coronavirus should a family member or friend becomes affected by it.

The production of really good, informative videos will spread like crazy and help everyone by providing information that will help them during this critical time. Keep in mind, really good, informative could save someone’s life, including yours.

Marketing Campaigns

Time and time again, animated videos have been very effective marketing tools because these ads are both physically and psychologically appealing to viewers and offer really high engagement. This, in turn, is essential for marketing because it fulfills the desired effect. You will know you have done a really great job when your ads go viral with your viewing audience.

Adding to that, when videos hit a higher shareability, you have entered an excellent engagement rate. There will be a connection with your audience that will relate to them and therefore lead to higher conversion rates.

Video animations are not only entertaining but marketers can weigh them to explain difficult concepts that are not lost on the viewers. They are a great deal more cost-efficient than other marketing techniques which, for now, marketers really need because of the economic impact from coronavirus and its impact on companies.

Education Must Be On The Rise, No Matter What!

The coronavirus has taken its toll on the education industry by shutdowns, putting parents, students, and everyone else in a really bad situation. Education is such a critical part of our lives, anything short of getting it up and running is unacceptable.

To help out, online educations is stepping up to the plate and is not compromising in any manner. Unfortunately, students are not exactly eager to get online and get an education. They should consider, they are stuck at home in an undesirable and very uncomfortable situation. It might not be the best environment for being educated, but it’s heading in the right direction.

What you might not know, animated videos might just be the change that will help students get back to work. If educational institutions were to invest in videos, spending a little time and energy to create animated videos for teaching, students might just look forward to online classes and get into valuable lecturers. Students will get a much-needed break from hearing about the pandemic while not harming their education.

Ever since the СOVID-19 pandemic, businesses are working remotely in an effort to keep their businesses going. Working from home is not easy, especially for office workers. Communication, motivation, and productivity has taken a major hit. This is why they should be taking advantage of tools and resources that are available to help make working from home more effective.

Animated videos play a large part as useful tools during a time like this. They can increase the emotional connection with your team while providing attractive visuals. These videos can be a motivational message, an important announcement, or even a birthday greeting. Also, employees are less likely to skip these videos because they are so incredibly engaging and a lot of fun.

Have fun staying in touch with your team and let them know you have not forgotten them during challenging times like this.

Videos In The Medical World

The medical world has always been an important part of our lives. They treat us for colds, mend limbs harmed in sports, and especially now for the coronavirus. There is no secret that animated videos are also used in the medical world. Videos assist professionals in examining the body or guiding them to the right spot for a delicate operation.

Using an animated explainer, doctors and other professionals can simulate the spreading of coronavirus and use the video to understand more clearly what’s going on. Also with the shortage in the medical world of doctors, nurses, staff as well as medical students, inexperienced medical staff can get excellent training using 3D animated videos and help out professionals.

Video animation is an amazing thing and incredibly flexible for so many different purposes. It doesn’t matter if you are creating a video for a marketing ad, a student, or a kid looking for something to do while stuck at home, video animation will help you out. As we move forward with social distancing, animated videos are going to play an even more significant role for all of us.

Guest post by the talented video production company Inovit.

Betaine Anhydrous
Digital Branding

Everything You Need To Know About Betaine Anhydrous

Betaine Anhydrous is the new talk of the town, and this is the reason why we are here to discuss it today. Recently, it has been getting a lot of attention, especially in the work-out supplements workspace. Betaine has always been popular among heart doctors because it improves your heart’s health to a whole another level. But now that people are becoming aware of its other benefits, the demand for this supplement is increasing.

In fact, even you are here today because you heard about Betaine Anhydrous somewhere, and now you want to dig deep into the details. Well, if that’s what you are looking for, then this clearly is the right place for you to be.

Betaine Anhydrous

What Is Betaine Anhydrous?

Before moving towards the benefits, let’s put some light on this amino acid and what functions it’s responsible for performing in the body.

For those of you who don’t know, Betaine is also known as trimethylglycine, which is an amino acid mainly found in different foods like beets, quinoa, and spinach, etc. As far as the functions are concerned, it performs two of the most important functions in our body;

  • It performs as an osmolyte.
  • It performs as a methyl donor.

The long story short of its functions is that Betaine helps with functions that include, genetic activities and functions that are related to protein absorption, etc.

Heart health graphic

What Are the Benefits of Betaine?

The real question of the hour is, what exactly are the benefits of Betaine? Well, we are going to explain them to you in detail so take notes because these benefits might convince you to try this supplement that will change the course of your body;

1- It reduces the risk of heart diseases

Betaine is the best thing to use if you want to reduce the risks of heart diseases. What happens is that betaine reduces the levels of amino acid homocysteine that circulates in your blood. It basically acts as a donor and donates one of the methyl groups it has to the homocysteine molecules. When this happens, the molecules convert the group into harmless substances called “methionine”. It’s a whole circle that ultimately leads to one fact that Betaine reduces the risk of strokes.

2- It supports the function of the liver

Alcohol abuse, obesity, and other such things can lead to the buildup of fatty acids in your liver. It’s good to have some fat in the liver, but too much can cause problems, and it can even lead to some extremely chronic disease. In a nutshell, if you’ve heard about the fatty liver disease, what Betaine basically does is that it breaks down the fat of the liver and prevents the deposit of fatty acid that accumulates inside the liver. In fact, even if your liver is a little damaged, this supplement can help recover it without any hassle.

3- It aids in digestion

Your stomach needs the right amount of acid to digest food. If the levels of acid inside your body are too low, you will come across digestion problems, and it’s a fact that most people don’t know. This is why and where Betaine is used. The form of Betaine that’s attached to HCL helps in raising acid levels of your body.

Conclusion

These are just a few important benefits of Betaine Anhydrous There’s a lot more it does, but for now, we hope you are convinced to give it a try. So without waiting anymore, get the supplement and start incorporating its use in your daily routine. We assure you that you will soon see the results.

 

Beyerdynamic-DT-1990-Pro-8-1024x683
Digital Branding

How To Choose The Best Microphone Stand For Your Needs

Are you looking for the best microphone stand? If it’s your first time buying one and if you want to spend your money on something valuable, then there are a few things that you’ll have to consider.

You see, most people think that only buying a quality microphone is what they have to pay attention to. But the fact is that you also need to consider the quality, the durability, and the features of the microphone stand.

Especially if you are setting up your own home studio, there are several things you will have to take care of. From the right height of the stand to the right weight, it’s all-important!

Microphone-2469297_1920 for home office

Photo by Csaba Nagy from Pixabay

To help you land on the right microphone stands, here are some of the best tips that you can use:

1- It should be compatible with your microphone

The first thing to take care of is the compatibility of your stand with your mic. No matter how attractive and affordable a stand is, you need to check whether or not it will work with your mic. Especially if you don’t want to end up wasting your money on something that’s not even useful, then yes, compatibility is the number one factor to consider.

2- The height should be adjustable

Don’t buy a microphone stand with a fixed height. It can be tough for you to operate it, especially if you have to sing and play an instrument, both at the same time. You see, when the length of the stand is adjustable, there isn’t much that you’ll have to worry about. Whether you are sitting or standing, you can then change the length as per your needs.

3- Quality

The quality of the construction of the stand is also an important factor to pay heed to. You need something that’s durable because let’s face it? You can’t just go around changing your mic’s stand every month, right? Well, if yes, then don’t rush the decision to buy a mic and take your time. Do the research you need to do, and once you are interested in a stand, just check out the material with which it’s built. If it’s heavy-duty and if it does look promising, then you can proceed and buy it.

Mic & microphone stand for party

Photo by Bruno Germany from Pixabay

4- Price

You need the best microphone stand for your needs, but that doesn’t mean that you are ready to spend your money beyond a certain limit. In other words, when buying a stand, it’s always better to first make a budget and then stick to it. When you make a budget and stick to it, you won’t have to worry about spending more than you could or should once you buy a stand. There are some really amazing and affordable mic stands out there in the market, so do the research that you are supposed to and then buy it.

5- Check the features

You cannot expect so many features from a microphone stand because at the end of the day, it’s just a stand. But things like adjustable height, foldability etc, these are the things that you should expect from a quality mic if you are paying the price for it.

Conclusion

These are the tips that can help you get the right mic stand that suits your needs and requirements. So without waiting anymore, start hunting for a quality stand and use these tips to do justice with your money.

You should also first study the different types of mic stands that are available out there. Once you know the type you want for your needs, you can then purchase it. 

Digital Branding

5 Ways To Increase Domain Authority (DA) Of Your Blog

Unless you’ve been living under a rock, you know all about Moz Domain Authority (or DA for short). Every blog has a score. If you’re a new blogger, your blog might be at zero, but as you add content and acquire links, your DA will steadily rise.

But what is Domain Authority? Well, for short, your score means how likely you are to rank high on Google compared to competitors. It is a very important ranking factor in Google SEO and is an ideal starting point for beginner bloggers to focus on. The higher your score, the likelier that your pages will be seen on good positions on Google search.

Let’s get to some of the main benefits of having a high DA blog.

  • You will get more organic search engine traffic from Google. Just look at the sites listed at the top of the search results for any popular keyword search: they all have a high domain authority score.
  • Advertisers will pay you more to place ads on your website. You’ll get more offers for paid content placements and text/banner ads if you have a high DA.
  • When you have a high DA score, you will get more guest posts requests. The benefit of this being that you’ll get high-quality content from guest authors who want to gain exposure from your blog.

As you can see, it is very important to have a high DA score if you want to get search engine traffic. So how do you increase the domain authority of your blog? Read on to find out.

Factors in SEO to increase domain authority

 

Factors That Influence Domain Authority

1. On-Site Factors

Many people think that Domain Authority is all about getting more backlinks. While it does play a large role, there are other factors that you shouldn’t ignore. One of these factors is on-site optimizations.

  • You should be sure that your blog has a clean site structure. This means that it should be user friendly, contain categories, and should be easy to navigate, both for your visitors and for the search engine crawlers.
  • Search engines love links, so use them throughout your blog posts to link to other relevant content you’ve previously published. Keep it
  • Create a sitemap to make it easy for Google to find all of your pages.
  • Make sure your blog is optimized for speed. Fast websites rank higher and friendlier to the end-user.
  • Keep your permalinks short. You can do this by removing stop words. So instead of a url slug that says ‘how-to-write-a-blog-post-fast’, you should change it to ‘write-blog-post-fast’. Keep it to 3 to 4 keywords max.
  •  Add a ‘recent posts’ section on your sidebar or footer to ensure your latest links are noticed and indexed quickly.

2. Create Quality Content

Getting links is an important factor in increasing your DA, The key to attracting high-quality backlinks is to create high-quality content that is worthy of being shared.

This doesn’t just mean creating content that has a high word count. You can have a short article be considered great if you’re providing new information or valuable insight.

What else is quality content? Infographics! Infographics are a great example of what’s called link-bait. Other bloggers love to share infographics on their blog and visitors love to share infographics on their social media channels.

When you write content, don’t write about general subjects such as ‘how to bathe a dog’. Instead, write about something unique such as ‘how to properly shampoo the fur of a Bichon Frise’. This ensures you’re creating something completely unique and that you have something new to add.

Another idea for content other than infographics is list posts. These types of posts are easy and quick to read, which means you’ll get more eyeballs on your content.

You can also interview a well-known blogger in your niche for your blog. By doing so, he/she may then promote the interview on their blog and you get a valuable backlink.

3. Social Media Sharing

It’s not enough to create high-quality content; you need to get this content shared by the community too. A factor to increase domain authority is having a social media presence.

Create profiles on Twitter, Facebook, Pinterest, and LinkedIn. You can also try Google+ and Instagram while you’re at it. Use a professional design that’s in line with the theme of your blog. Then add links to your social media channels on your blog.

With a good social media strategy, you can get your content seen by the right people who can share your content to their audience.

When other authority figures in your niche share your content, it tells Google that your content is trustworthy and of high value.

In order to attract retweets or Facebook shares of your blog posts, you need to also share the content of others. Stroke their ego, promote them on your social media channels and then wait for them to return the favor.

4. Quantity And Quality Of Backlinks

The biggest factor in determining your Domain Authority is backlinks. How many different websites link to your blog posts? The more links you have the higher your domain authority will be.

But it’s not just the quantity that matters, it’s the quality too. You need to attract links from bloggers in your niche. Preferably, from high authority bloggers who are leaders in your niche. One good backlink is worth more than 100 low-quality links from irrelevant blogs.

A great way of obtaining backlinks is by guest blogging. When you guest blog, you are providing content to another blogger in exchange for a link back to your website – a win-win for everyone.

A good guest blogging campaign will target high domain authority blogs and personally email them with your personalized pitch.

SEO on WordPress from Google Anatytics Increase domain authority

5. User Engagement On Your Blog

If your blog is ranking well in Google, then naturally you will have high domain authority. So one of the ways of getting a good DA score is by having your website rank in Google.

There are countless ways to get more search engine traffic, from page speed to high-quality content to links. But another way is by having a low bounce rate and high time spent on the site.

The exit activity on your blog is a ranking factor in Google’s algorithm. Google certainly analyzes your content, but how does it know how valuable it is?

Well, if visitors are going to your blog and hitting the back button to go back to the search results, then your content isn’t sticky enough.

Log into Google Analytics and see your bounce rate. Is it over 35%? If so, you need to create content that makes visitors stick around and go to other pages of your blog. You also need to ensure your design encourages more clicks.

To keep visitors clicking through to other pages of your blog, you need to add relevant links within the content of your posts.

To keep visitors on your site longer, you need to create amazingly great content that incorporates not just text but images and video as well.

If you do the things I’ve outlined in this post, Google will think of you as a trusted authority blog and as a result your Domain Authority will increase too.

About the author:
Over the last 15 years, Edwin from Do Six Figures has started over 100 profitable blogs on his way to a six-figure income as a full-time blogger. He is now obsessed with helping people just like you escape the ordinary and make serious money online.

 

Brand
Digital BrandingPersonal Branding

A Quick Guide to Branding Your Small Business

When it comes to the success of your company, the branding decisions you make are vital.  Many businesses make the mistake of dismissing image building as a waste of time or a needless expense, but this aspect of planning can actually mean the difference between success and failure. We understand that a proper branding campaign will cost and you shouldn’t try to do it on the cheap. There are certain ways to release funds for this purpose, such as refinancing student loans or property. Refinancing your student loans will leave you with one consolidated loan with a new payment schedule and interest rate. You may even save money, as the interest rates are normally lower. Whatever way you get access to funding, the investment you make in your branding will pay its dividends. So how do you start branding your small business? In this article, we’ll cover some top tips to cement your company’s identity, making it immediately recognizable.

Logo Design

Every company needs a logo, no matter how complex or simple. If your brand name is longer, consider using an unfussy image or icon alongside it that is easy to remember. If it’s short and concise, you might simply present it in a certain eye-catching font. Try to make sure that your logo can be easily seen and recognized when presented in postage stamp size and held at arm’s length. You should also take care that it can’t be mistaken for another brand’s imagery and that the font you use doesn’t have connotations of the wrong industry. It’s definitely worth spending a little money on professional logo design. This practice is both an art and a science and always benefits from an expert touch.

Colors

Most companies restrict the palettes of their logos, web design and stationery to just two or three basic colors and then repeat those brand-wide. Try to restrict your use of color to just a few hues to make sure your look is cohesive and can be easily ingrained into a customer’s memory.

Tone of Voice

Think about your audience. Consider how they might speak and how they would like to be spoken to. This will help you to decide on your brand’s tone of voice. To some degree, this will be dictated by the industry you serve. The tech, medical, and law sectors tend to use language that inspires trust and displays a level of authority. The fashion and entertainment industries have a little more flexibility, enabling them to use fun, quirky terminology if required. You should also consider the level of product or service knowledge held by your average user. In most cases, it’s best to stick to layman’s terms, keeping things simple without over-explaining or condescending. Try to think of a range of preferred words and pieces of terminology for your brand and consider banning certain phrases if they give the wrong impression. Be careful to double check all spelling and grammar to ensure an air of professionalism.

Product Range or Service Specification

The best brands specialize in just a few areas and do it extremely well. Try to limit your offerings to just a few recognizable products or services, as this tends to give a greater impression of quality and expertise and will help to make sure what you offer is instantly recognizable.