Category: Digital Branding

Over the course of the last two decades, digital marketing in the world of B2B sales have exploded.

Now, it’s almost impossible to run a successful business if you don’t have a basic understanding of digital marketing and the most effective strategies within it.

In such a fast moving, largely digital industry, staying on top of the best strategies to use isn’t always easy.

There are new tips, tricks and innovative ideas that are tested on the market every year, and others that disappear just as quickly as they arrived.

However, one strategy that has stood the test of time and proved to be a powerful strategy for B2B marketers everywhere is search engine optimization. 

This strategy involves optimizing web pages using a number of different methods to make sure you rank high in search engine results for specific keywords. 

Most marketers have heard of this strategy, but the reality is that it takes hard work to implement and see the results you’re looking for (aka, it does NOT happen overnight).

With that being said, we definitely think it’s worth the time to invest in SEO, which is why we’re naming it the most powerful strategy for B2B businesses in 2019.

Here is everything you need to know about how re reached this conclusion, and why you should implement SEO for your B2B business today. 

Search Engines Bring The Most Organic Traffic To Websites

One of the most powerful tools in B2B marketing is online traffic to your web property. The more qualified traffic you have, the more successful your marketing efforts will be. 

Some B2B businesses have found success on social media platforms like Pinterest and Instagram, but it’s absolutely essential that most of your attention is focused on SEO.

In fact, SEO is a key strategy for most successful marketers because it allows you to drive organic traffic directly to your website. 

You might not think this is a big deal, but when you consider that there were over 63000 searches per second on any given day in 2018, it’s something you need to take advantage of. 

Using researched keywords, both longtail and short phrases, can prove invaluable in the world of online digital marketing. 

SEO Provides Targeted Traffic 

You shouldn’t be focusing on SEO just because it brings organic traffic to your website. 

SEO is also great for B2B companies because the traffic you receive will be targeted, with your web pages being found by those genuinely interested in your industry, products or services. 

Obviously with so many searches being made every second, there may be some curious website visitors, but the vast majority will be visiting your website because they want to learn more about what you’re talking about. 

This is extremely important to consider when, according to Moz, the average search session lasts less than a minute, giving you a minute amount of time to catch the attention of your target audience.

SEO In B2B Marketing Can Profit From Low Volume Keywords

One of the ways SEO is powerful to B2B marketing efforts in particular is that it allows you to profit from low volume keywords.

This is different from B2C companies, where competing for high volume keywords is the main goal, and one that even many B2B companies needlessly chase.

Instead of doing this, stop fighting things and go for the more specialized keywords. You need to find out what your audience are really searching for.

Having this information will allow you to provide real value towards those that need them, even when you aren’t appearing in the best search results.

Better yet, with less competition, it’s far easier to appear at the top of search results, which is always a bonus. 

It Has A Long Term ROI 

Digital Authority Partners explains that the priority of B2B companies should lie with the ROI a specific product, tool or service can bring to an organization. 

The good news is that SEO can provide extremely high ROI, in the long term as well as the short term.

This is because the weeks and months of effort you put into practicing SEO will build up your authority with search engines, allowing you to gain more traction as time goes on.

In fact, using SEO is far more successful than other advertisements, with Website Magazine suggesting that SEO brings in 6 times the number of leads that SEM does. 

If you continue to update your content over time to make sure it relates to the keywords you are using and is still the most informative thing in your industry, you are likely to reap even more ROI benefits.

This is because your article will remain high up in the search results for longer periods of time, and you will be labeled as a front-runner in your industry in the eyes of search engines like Google. 

Gives You Access To A Larger Market 

SEO definitely isn’t the only way to gain access to a larger market if you’re operating within the B2B market.

Things like social media are also used by a number of businesses throughout the world, and can go some way into helping you gain networking connections.

With that being said, many social media websites have restrictions that mean they don’t work in certain countries.

One such instance of this is China, which has a booming B2B market but no access to many traditional social media websites used in the western world.

Despite this, they account for 3.6% of Google visitors, making them one of the top visitors from across the globe. 

By using SEO to target these B2B customers, you are giving your business the best possible chance of getting in front of some of the biggest markets in the world. 

Summary

If you’re looking for a B2B marketing strategy that will provide you with instant results, SEO may not be the right option for you.

Given the patience and nurturing this strategy needs, however, SEO could land yourself with significant conversions that continue bringing you results for a long time after you’ve optimized a webpage. 

Considering B2B businesses are all about calculating the best ROI possible, we definitely recommend giving this a go and seeing if you can make it work for you today. 

 

This article is contributed by Codrin Arsene @ Digital Authority Partners

Magento is one of the best e-commerce platforms on the market. Most of its extensions provide flexibility and complete control in the checkout process with its unique and user-friendly features. There are plenty of Magento extensions available in the store, some of which are free and come with numerous benefits. A great Magento extension can provide you with an attractive and robust ecommerce business that puts yourself ahead of your competitors.

The problem with most e-commerce platforms is that most of the work needs to be done on your own. Oftentimes, you need to hire developers to do the work for you. But Magento extensions come with a wide variety of benefits that can make a dramatic difference on your website. What makes a Magento extension great is that it improves the look and feel of your website so you don’t waste time or money on improving it. Here are some key benefits of using a Magento extension.

Save Time

One advantage of using Magento extensions is that it reduces the time it takes to learn how to code. You don’t have to become an expert in coding or developing to use Magento. Most Magento extensions come with easy to understand instructions for installation and use. Some even come with expanded features that are automatically integrated into your website. After installing the extensions, you can immediately take advantage of the features and reap the benefits

Save Money

Great Magento extensions also reduces the time it takes to design and develop your website. There’s no need to hire a web design agency or a website designer. It eliminates the need for hiring outside help. Thanks to Magento extensions, you can improve the website on your own with limited costs.

Increases Competition

Great Magento extensions are the best way to stand out among your competition. It’ll provide you the competitive edge you need when you’re starting out in your business. You don’t need to hire developers since Magento developers work on these extensions themselves. This allows your e-commerce store to become the best in your industry.

Provides More Shopping Experiences

Online shopping has increased in popularity and shows no signs of slowing down. It’s now convenient, easy, and quick thanks to the functions included the Magento extensions on your website. Your customers will have an easier time shopping thanks to the updated features the time it takes to check out. For example, the shipping suite gives you complete control over delivery rates and shipping methods. You can use the shipping suite extension to set rules to your shipping conditions.

Increases Interest and Sales

Magento extensions allow you to create a customized store that matches your ecommerce business requirements. It also provides more functionality than other e-commerce platforms. You have complete control over every aspect of your website. Magento extensions are developed and added to the store to meet the specific needs of the e-commerce store owner. Aside from helping you build a beautiful and functional website, sales will increase as a result.

Faster Load Times

You’ll experience faster load times the very moment that you use a Magento extension. That means your online store will be able to handle 10 million views in less than an hour. This is a result of faster processing of caching, querying, and reindexing, a strategic process in which Magento ensures that your inventory, product data, and URLs are updated with thse attributes.

This feature is more beneficial in Magento 2 and will have little impact on the overall performance of your online store. This new version of Magento also includes a recent version of PHP to improve the caching process and increase load times. These new Magento extensions have made Magento 2 more flexible and powerful than its predecessors. You’ll get to experiment with a wide variety of database systems, including Postgress, a system that’s popular with e-commerce website developers.

Better Mobile Shopping

As an e-commerce store owner, you know how important mobile shopping is. Nearly 50% of online transactions have been made through smartphones or tablets. Most of these enhancements from your Magento extensions can improve the mobile shopping experience. These extensions can also turn your online store into a mobile-responsive online store.

Most of these online shoppers love to use the search option. Searching has made it possible for customers to find the products they’re looking for. Combined with the increased speed and load times, the conversion rates will improve significantly with Magento extensions. Since Google measures the performance of your online store on mobile devices before using the desktop, it’s imperative to use Magento extensions that focus on mobile improvements.

Improved Testing Capabilities

You’ll also experience improved testing capabilities with these Magento extensions. On the previous platform, testing for bugs was a difficult process. It’s important for e-commerce store owners to embrace the wide variety of extensions and modules that can reduce these risks. This is especially the case for online stores that don’t have a large amount of traffic.

This makes testing an important factor for Magento extensions. It’s now easier than ever with the Magento 2 platform. You can immediately find out if an extension or its features would clash with your existing website. Some even include a built-in framework that runs automatic tests on any website, regardless of your customer base.

In recent years, recent customer trends have improved Magento extensions. Some of the best Magento extensions come with features such as increased efficiency, mobile responsiveness, and a streamlined checkout process. Any of the Magento extensions are ideal for e-commerce store owners who want to ensure that the checkout process is fast and efficient.

 

Facebook is one of those platforms that is constantly pumping new features. Facebook Live was introduced a couple of years ago, but that was not all. It did not take too long to launch another improvement – Facebook Stories.

The number of daily Facebook users is in billions. And everyone knows that when something has a lot of people in one place, it makes that place a perfect target for marketing and promotions.

The following Facebook stories guide will reveal how businesses can use this recently introduced feature to boost their sales, and what are the best ways to do that.

 

Perfect Location

Let’s start with the fact that Facebook Stories appear at the top of the application. It means that whenever someone logs in, it will be the first thing they see. You could not ask for a better situation.

Freedom of Creativity

 

You have a fair share of built-in tools to go crazy with your creativity. Filters, masks, emojis, you name it. There is no need to bother with looking for outside help, everything is already there for you.

Authenticity

One of the most difficult things in any business is to gain the trust of your customers. One of the most common techniques to accomplish that is by showing your authentic side.

Facebook Stories are the perfect format to take small steps and show your followers that there are plenty of things going on behind the scenes. Introduce them with the employes, share exclusive information, and just show them that you care about establishing a real connection.

Insights

Keeping track of everything that you do is crucial. It shows where you need to improve, especially if your goal is to reach more people.

Facebook Stories are part of Facebook Insights. You can analyze the demographics of those who are viewing your stories and figure out the ways to improve the campaign.

Popularity

Despite being around for only a couple of years, Stories have made a big impact. Facebook numbers say that roughly 500 million users are using this feature. Leveraging that for your brand should be a no-brainer.

How to Make the Most out of Facebook Stories

Now that you are aware of all the benefits, it would be wise to move on towards the ways to maximize the efficiency of the stories. Here is what you can do to stand out from the competition and lure more customers:

Sense of Urgency

Stories will stay up for 24 hours. Some would argue that this is nothing but bad news. However, the reality is quite different. 

You can inject urgency by making people begin to fear. What is there to be afraid of? Well, the phobia of missing out is real. If you introduce the tactic of offering something exclusive via stories, you can expect a lot of followers to be on a constant lookout for them.

Lure them in by announcing a weekly giveaway via Facebook Stories, or exclusive information. This will ensure that your campaign becomes successful.

Focus on the Brand

Despite the fact that stories are short, they can still work great if you want to showcase your brand. Create something that is unique to your brand. Meaning that the colors, font, background, use of emojis, etc. are relevant to you, and only you.

It is quite difficult to accomplish that, mostly because it is easy to get lost along the way and take things over the top. To make sure that this never happens, make sure to check out how other companies are doing it, and learn from them. Also, it would not be a bad idea to have a dedicated position for this job.

Collaborate

 

There are plenty of other companies and influencers who would be more than happy to give you a hand, especially if you are flexible and willing to work out a great deal.

Seeing you cooperate with big players will do wonders for your reputation. It will increase people’s trust of you tenfold when they see someone that they like together with you.

Create Something Memorable

Facebook Stories can be a great way to leave a long-lasting impression and accomplishing that is quite easy.

Imagine that there is a bit event coming up, or a new product that you are about to reveal. Create a series of stories leading up to that. Start with a teaser, then reveal bits of information little by little, until you reach the crescendo. 

Include people who are participating in the event, or those who have worked on the product. This particular idea works on so many levels and is perfect to enhance your brand.

To conclude, after reading this one, you should no longer be surprised to see so many businesses focusing on Facebook Stories. It is one of the most rapidly-growing techniques on the internet marketing front. You should get on it as well before it becomes too saturated.

It is rare to come across a founding CEO of a startup, who also has the skills to be the growth CEO. It can be a dreadful time for a new company to go through so many significant changes at a lightning-fast rate. However, these times become even more confounding for the employees when the new tech CEO of a company does not code or design a code-based product.

Several well-known multi-million dollar startups across the world that heavily rely on tech have non-technical founders and CEOs controlling the operations. Even the founder and CEO of Zillow has had to face skeptics during funding meetings in the past, and informal chats with interns in the present. According to multi-faceted geniuses like Spencer Rascoff, it is indeed a challenge as there is always a gap in the knowledge, but it is not impossible. Where technology is the challenge, it can also become your best friend to help you overcome the challenge. 

How does a non-tech CEO lead a tech team?

There might be times, as a non-tech CEO or team leader, when you won’t be able to argue with the tech team when they tell you that a glitch will take two weeks to fix. However, embracing the limitations of one’s knowledge about the details of the coding and architecture can help oneself learn through practical hands-on training while on the job. Once you learn how long it takes for a team to streamline a new version of the website or fix the bugs in the code, the next time, you will always know when to expect the repairs and installations.

What are the trade secrets of all successful non-tech CEOs from around the world?

Not having enough patience is the key factor that leads to technical debt. It can lead the teams to start a snowball of bad decisions simply because one person in the group is not technologically aware enough!

Here’s what the top non-tech CEOs from around the world believe in to keep their operations smooth –

 

• Establish mutual trust and respect

 

When your team tells you that your website will be up and running in two months, you cannot challenge their level of commitment or dedication. You can inquire about speeding up the process a bit or inquire about the challenges that may be delaying the process.

Your team is aware of your technological shortcomings, but it is easy to inspire a workplace of mutual trust and respect by not pressurizing them. Do not ask for your team to make the impossible possible overnight. That is the only way to ensure that your team does not cut corners when it comes to quality work. You should remember that it is a two-way road. Your employees will offer you what you offer to them from your first day in the office.

 

• Embrace new technology

 

Even non-tech CEOs can introduce new technology with the help of their tech team leaders. Certain versions of release management software can make updating, changing, and deploying new company software faster and more reliable than before.

Even non-tech CEOs can follow the stages of software development, testing, and deployment thanks to releasing management software. Some versions can take you through the different stages of release management including – plan release, build release, user acceptance testing, prepare the release, and deploy release of the new software (version). In one way, release management software is not just another piece of coding tech a non-tech CEO has to learn. It is rather a form of software that will help you understand the flow of work within your team and streamline the operations of your enterprise.

 

• Don’t micromanage

 

Sometimes, glitches can take several rounds of code inspection, corrections, and failures to fix. Your team and their leaders might already be trying their best to get your software up and running. Micromanaging them or their individual responsibilities will do little to help.

You should instead focus on the macro technical problems the team leaders bring to you. It will give you a clear understanding of the roadblocks and the volume of resources each roadblock might cost your company in the future. Include your team leaders while making the resource allocation decisions and listen to their concerns carefully. Ask questions wherever technical jargons crowd or confuse you. Or, make small notes of facts you don’t understand. Refer to a team leader after the conference for clarification.

Leading a successful company takes a lot more than knowledge. It requires flexibility, humility, trust, respect, and the ability to learn new things within short time frames. As non-tech CEO of a tech-based enterprise, whether you need help from your team leaders or new software, it is your responsibility to ensure that you begin to learn from the employees as soon as you step inside your office.

In terms of informative technology, big data has clearly defined the collection of the sets of data. Those sets are not easy; they are huge which the data can’t capture easily, stored, shared, analyzed with the help of some tools. In the market, this data mostly comes into view during the attempts of analyzing business trends from current data sets.

In some of the areas in which that data is regularly coming into view, then it includes several fields of research in which we include the environment. Some of the restrictions are there, which is caused by big data, it directly affects our business, the market of finance, and the best result over the internet. If you want to process that data, then it requires the imported software which is capable of processing on several servers. Today, we are here to tell you about the important information about big data. So, if you want to know that, they must read this post till the end and get your answers. 

Narrative of big data

First, we are going to tell a story which helps us in introducing the big data in our country. As we all know that, in ancient times, people were traveling from one place to another by a horse cart. Isn’t it? But as the days were gone, all those small villages are becoming small towns. Due to this reason, the distance is also increased because all people are spread out. 

Then traveling from one place to another along with the heavy luggage is not possible. Then some of the people tell that why don’t we buy more horse? If we think then, we suggest that maybe it helps us in solving the problem. But do you think that horse can be able to carry more luggage as elephants? No, right, to a person suggested that why don’t we use the more horse rather than one in a single cart.  

Then all the villagers think about that and finding this solution right. With the help of this, they can be able to carry more luggage and travel a long distance in very less time. All these things are also applied to big data. In the traditional time or we can say that till today, big data stores the data in the servers due to the reason of because data is limited and we have enough time. 

But, nowadays our data is developing rapidly, and people don’t have enough time to process it. Transfer of data into the server is not possible in today’s times because the speed of the data is also increasing with the time.

Elements of big data which makes it popular

• Volume

The first one is a volume which considers as the time amount in which our data is developing day by day at a very fast rate. Data size is produced by people, machines on the social media platform, which is huge.

• Velocity

We know that our data is founded by several sources daily, and this speed is considered as velocity. The flow of the data is huge and constant. It helps to show how rapid the users are developing on the social media platform and how your data is generated fast regularly. If you are capable of managing the velocity, then you will be able to take the entire decision on a time basis.

• Variety

We know that several sources are there, which contributes to the big data, and then the data which they are generating may be different from each other. The data may be structured, unstructured, or semi-structured. Several types of data are analyzed on a regular basis.

In ancient times, the data used to be derived from excel and databases, but now data is also coming in the appearance of pictures and videos.

• Veracity

It is the fourth feature of the big data, which is veracity, is defined as the data in doubt present due to the incompleteness of the data. Sometimes the data is presented very hugely, and we can’t make trust in them.

• Value

As you can see above, all the features of the big data start from” V” and the last one is also the same starting means value. Value is better to have way in big data, but except we can turn the useless value. If you turn the things in value, then you can get enough benefits of the organizations which help you in identifying the data.

Types of the data

There are three types of data we are going to mentioned below:-

• Structured
• Semi-structured
• Unstructured

All of them we are going to discuss in detail one by one. So, look at those and know more about it. 

• Structured

If your data is stored and processed in a fixed format, which is known as structured data? You can easily process this data because it is fixed. If you want to manage the proper types of data, then you can be able to use the structured query language.

• Semi-structured

 

It is the next type of the types of data which is known as semi-structured. It has few organizational properties as like some tags and markers for separating elements which make easy to identify.

• Unstructured

The next and the last one is the unstructured data which is not being identified into the structured format, which considers as unstructured data. Some of the examples are there as videos, pictures, and audio. This type of data is developing very fast as compare to others.

Final say

We conclude that these are some of the things which you should know about the “big data + finance company.” If you are finding any queries related to that, then you can take help from the internet. We are telling you about the official website which helps you a lot and remove all doubts. That one is https://www.libertylending.com/. You must visit the site and know more about it.

Why is salesforce DX such a hit and why it has enhanced the performance of app developers who had been using Salesforce developing platform till date? Well, there certainly are some great features in the Salesforce DX tool, which helps in enhancing performance. Features like static resources, aura definition bundles, lightning web components, etc., and the management of conflict resolution amongst the components will help you enhance the speed and quality of app development no doubt. Add to it version control with the native release feature and also easy user interface with cloud-based operations, and any developer would really feel pampered with the lovely solution.

How revenue and production in release management get maximized with DX?

Being in a business, your primary focus would be to maximize production and increase revenue. The same focus stays in an app development business too. If you can increase the quality and speed of release management, then things already get better in many ways. And to do this, you can integrate Salesforce DX in your Salesforce platform. Since Salesforce DX is not software in itself and just a set of tools and features which you may use on the existing Salesforce UI, hence you can actually increase the efficiency of lifecycle management and quicken releases with its integration. The UI remains the same, and no extra infrastructure or storage is ever needed. All you have to do is add up the power of DX. You may get great help in doing this by using experts who are already masters in implementing DX. Solutions like Flosum.com can come to great use for this.

No learning is needed

The absence of the learning curve is a great advantage of Salesforce DX. If you are already working with Salesforce, then just some enhancements will be added to the work environment through the integration of the feature-rich DX tool. The interface remains the same. But with added features, you can customize many things and enhance the speed of deployment and accelerate deliveries.

Add custom features to previously existing processes

Customizations can be so well integrated with existing Salesforce platform through the integration of DX that, you will see you can add custom fields, reports, approval processes, change the screen layout, and do so much! Adding DX simply means adding more power to the existing Salesforce platform that you have been using for developing apps. And the beautiful part of this is, you need not use codes to customize things. All customizations can be added with clicks only. Hence it’s easy to learn and implement. 

Finally

With great security features which get added to your app development process, Salesforce DX can be an extremely beneficial add-on to your system of work. Not only will it enhance the speed of work and deliveries, but would bring much more control and authority on the processes and operation, thereby making the developers more confident about the processes. Now is the time you start with DX to feel the difference and enjoy the speeding deployments.